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Where Behavior and Brain Intersect

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TEL AVIV UNIVERSITY REVIEW<br />

Summer 2010<br />

Business<br />

A new emphasis on entrepreneurship<br />

at TAU is providing academia with<br />

“real world” opportunities in business<br />

<strong>and</strong> industry<br />

Oren Simanian, 27, is a TAU<br />

undergraduate studying economics<br />

<strong>and</strong> accounting, <strong>and</strong> a member of<br />

the Student Council. He is also the<br />

founder <strong>and</strong> leader of StarTau, a new<br />

student center designed to give young<br />

people studying on campus entrepreneurial<br />

opportunities.<br />

“Let’s say I want to open a small<br />

company with three of my friends.<br />

Even if I were an MBA student, I<br />

probably still wouldn’t know how to<br />

do this. Academic courses give me<br />

the tools to think, but I also need<br />

the practical tools to do things,”<br />

Simanian explains. “StarTau will be a<br />

one-stop shop for students <strong>and</strong> other<br />

entrepreneurs who want to develop<br />

new ideas <strong>and</strong> start their own companies.<br />

We’ll put them together with experts<br />

<strong>and</strong> people in industry who can<br />

help develop <strong>and</strong> promote their ideas.<br />

Simanian has already been busy<br />

making contacts. He has visited several<br />

venture capital companies that<br />

deal with high-tech startups <strong>and</strong> legal<br />

firms specializing in patents. “I<br />

got them to be part of our network<br />

of business angels willing to help students<br />

develop their ideas.” Simanian<br />

says also that many other business<br />

people have voiced their support<br />

for the idea of giving TAU students<br />

the practical knowledge <strong>and</strong> busi-<br />

TAU Vice<br />

President for<br />

Research <strong>and</strong><br />

Development<br />

Prof. Ehud<br />

Gazit<br />

By Carl Hoffman<br />

15

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