Boxoffice-October.20.1956
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OCTOBER 20, 1956<br />
In Two SecHons—Scchon One<br />
Y<br />
'^ TujLe e^ ~tke mefto&n.<br />
THE KEY TO<br />
BETTER BUYING<br />
Chockful of articles on Theatre Planning,<br />
Design and Construction, Drive-In Design,<br />
Projection and Sound, Refreshment Service,<br />
"how-to" instructions, the newest ideas and<br />
trends on all phases of motion picture<br />
operation presented by experts. It is published<br />
OS the second section of this issue.<br />
Joseph R. Yogel<br />
Elected President<br />
OS second-class matter at the Post Office at Katuos<br />
0. Published weekly by Associated Publications<br />
1 Brunf Blvd., Kansas City, Mo. Subscription rotes:<br />
I Edition, S3.00 per year; National Edition, S7.S0<br />
NATIONAL EXECUTIVE EDITION<br />
Mri^ th( Stctional Nnri Pigu i( All Editions<br />
Of Loews, Inc.<br />
Poqt 9
BOBar<br />
SlIAPL<br />
THE STORY IN A NUTSHELL I<br />
Bravo to the wise<br />
showmen who put<br />
BOB HOPE and<br />
KATHARINE HEPBUR<br />
together in the BIG<br />
comedy "THE IRON<br />
PETTICOAT." They're<br />
positively the funniest<br />
pair in pictures.
(ATE<br />
7REATl<br />
THERE'S MONEY IN THIS FUNNY, FUNNY SHOW!<br />
M-G-M presents in VISTAVISION and TECHNICOLOR*<br />
BOB HOPE KATHARINE HEPBURN<br />
in<br />
«<br />
TIHIi IRON PETTICOAT<br />
)><br />
with<br />
NOEL MIDDLETON<br />
JAMES ROBERTSON-JUSTICE<br />
ROBERT HELPMANN<br />
Produced by BETTY E. BOX • Directed by RALPH THOMAS<br />
A REMUS FILM<br />
Produced in association with HARRY SALTZMAN<br />
An M-G-M Release
At practically every performance since it opened to the pub<br />
Thursday, Oct. 11, lines start in the lobby and continue i<br />
msiNTco BY Warner Bros. inWarnerColor STARRING<br />
ELIZABETH TAYLOR -ROCK HUDSON<br />
•<br />
JAMES Dl
street and around the corner. George Stevens Giant is<br />
biggest grosser since<br />
The Robe' at the New York Roxy.<br />
STEVENS:PRODUCTION<br />
FROM THE NOVEL BYEDNA FERBER<br />
tch her! New star!<br />
NO PRESENTING<br />
ALSO S1ARRIN6<br />
lARROLL BAKER -JANE WITHERS- CHILL WILLS MERCEDES McCAMBRlDGE-SAL MINEO<br />
•<br />
..DENNIS HOPPER. JUDITH EVELYN . PAUL FIX • SCREEN PLAY BY FRED GUIOL AND IVAN MOFFAT - PRODUCED BY GEORGE STEVENS AND H ENRY GINSBERG<br />
IRECTEO BY GEORGE STEVENS presented by WARNER BROS, mos.c composco ano conoucteo by DiMiTBi TIOMKIN
i<br />
"» */« Ane fyf.<br />
^'"^'"^<br />
ROBERT<br />
Z.'^'^^^QPe<br />
_ :;^-"- ^/CHARLES BRAcTm ' ' ""'' ^"«^«^<br />
^SBecCA<br />
M(i/?f/VCf<br />
^^^'D 0. saS^'^ JOAN • FONTAINF<br />
^//MeMAScopP<br />
JOSEPH COr]-fA|.i//i;/,<br />
ne THiRo Man<br />
''"'"'=<br />
It's 0very citizen's duty<br />
to register and vote!
—<br />
ITHE<br />
NATIONAL FILM WEEKLY<br />
Published in Nine Sectional Editions<br />
BEN<br />
SHLYEN<br />
. Executive Editor<br />
Editor-in-Chief and Publisher<br />
ONALD M. MERSEREAU. .Associate<br />
Publisher & General Manager<br />
NATHAN COHEN .<br />
ESSE SHLYEN Managing Editor<br />
(UGH FRAZE Field Editor<br />
\L STEEN Eastern Editor<br />
VAN SPEAR Western Editor<br />
. L. THATCHER. .Equipment Editor<br />
/(ORRIS SCHLOZMAN. Business Mgr.<br />
Published Every Saturday by<br />
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Editor: Jesse Slilyen. Managing<br />
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hatclier, Editor The Modern Tlieatre<br />
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ordon Office: Anthony Oruner, 41 Wardir<br />
St. Telephone fiBRard 5720/8282.<br />
ne MOnEIiN THEATRE Section is Inuded<br />
In the first issue of each month,<br />
tianta: Paul Jones, The Constitution.<br />
Ibany: J. S. Conners, 21-23 Walter Ave.<br />
altlmore: George Browning, Stanley Thea.<br />
Irmingham: EMdle Badger, The News,<br />
oston: Frances Harding. Hi: 2-1141.<br />
ladotte: Annie Mae Williams, ED 2-1254.<br />
incinnati: Lillian Lazarus. 1746 Carrahen.<br />
leveland: Elsie Loeb, Falrmount 1-0046.<br />
alumbus: Fred Oestreicher, 646 Rhoades<br />
Place,<br />
alias: Earl Moseley, Box 432, Cleburne:<br />
Plione 5-7742<br />
enver: Jack Rose, 1615 Lafayette St.<br />
es Moines: Riiss Schoch. Register-Tribune,<br />
etroit: H. F. Iteves. Fox Theatre Bldg.<br />
idianapolis: Corbin Patrick, The Star,<br />
icksnnvllle: Robert Cornwell, 323 B. Bay.<br />
emnhis: Null Adams. 707 Spring St.<br />
iami: Kitty ILirwood. 66 S. Hibiscus,<br />
ilwaukee: Wm. NIchoI. 636 N. 14th St.<br />
Inneapolis: I.es Rees. 2123 Freemont Sq.<br />
ew Haven: Walter Oudar, The Register.<br />
Orleans: L. Dwyer, 8818 Pritchard PI.<br />
klahnma City: Joyce Outhler, 1744 NW<br />
17th St.<br />
maha: Irving Baker, 911 N. 51st St.<br />
Mladelphla : Norman Shigon, 5363 Berk.<br />
Ittsburgli: R. F. Kllngensmlth. 516 Jeannette.<br />
Wllkinsbiirg, CHurchill 1-2809.<br />
irtland. Ore.: Arnold Marks, Journal.<br />
Louis: Dave Barrett, 5149 Ro.sa.<br />
lit Like City: H. Pearson. Descret News,<br />
in Antonio: Les Ketner, 230 San Pedro,<br />
m Francisco: Gall Lipman, 287-28th<br />
Ave., Skyline 1-4355: Advertising: Jerrv<br />
Nowell, Howard Bldg., YU 6-2522<br />
In<br />
Canada<br />
ontreal: 300 Umoyne St., Jules Larochelle.<br />
;. John: 43 Waterloo, Sam Babb.<br />
loronto: 1675 Bayvlew Ave., Willondale.<br />
Ont., W. Gladlsh.<br />
•ncouvcr: Lyric Theatre Bldg.. Jack Droy.<br />
Innipeg: 282 Rupertsland, Ben Summers.<br />
Member Audit Bureau of Circulations<br />
ntered as Second Class matter at Post<br />
(flee, Kansas City, Mo. Sectional Edition.<br />
^.00 per year: National Edition, $7.50.<br />
•CTOBER 20, 1956<br />
ol- 69 No. 26<br />
CHANGES ARE IN ORDER<br />
HANGED conditions in<br />
our business<br />
make necessary changes in attitudes and operations.<br />
So averred Abram F. Myers, National<br />
Allied general counsel and board chairman, in<br />
a talk delivered at Winchendon, Ma.ss., early<br />
this<br />
week.<br />
For one thing, Mr. Myers pointed to a need<br />
for "a high degree of cooperation between all<br />
classes of theatres whenever they can stand on<br />
common ground" and that "there must also be<br />
improved relations and a higher degree of cooperation<br />
between the several exhibitor organizations."<br />
He then stated that for some time<br />
Allied<br />
has maintained an informal but effective<br />
liaison with Theatre Owners of America and that<br />
there was reason to believe that this will "lead to<br />
valuable cooperation in matters concerning which<br />
the two organizations see eye to eye."<br />
Further, along this line, Mr. Myers declared<br />
that another regional association, which is not<br />
affiliated with either Allied or TOA. has indicated<br />
a desire to cooperate with Allied whenever<br />
such cooperation seems advantageous to its members.<br />
Allied, said Mr. Myers, is prepared to cooperate<br />
in matters of mutual interest with any<br />
bona fide exhibitor organization when represented<br />
by men of integrity and goodwill. Thoush<br />
he cited "this gradual drawing together of exhibitor<br />
organizations" as a prospect for unity<br />
among exhibitors in the promotion of their<br />
common interests, he shot a barb at "those impetuous<br />
persons who would merge all exhibitors<br />
into a single organization before they even had<br />
time to become acquainted."<br />
Well, we're one of those "impetuous persons"<br />
and we reiterate our long-held contention that,<br />
until exhibitors are really united under one organizational<br />
banner, they will lack the strength,<br />
means and ability to accomplish all that an exhibitor<br />
organization should accomplish to render<br />
members.<br />
the maximum of service to its<br />
Continuing with Mr. Myers' reference to<br />
change, there is his comment on Ruben Shor's<br />
efforts to arrange a roundtable conference with<br />
the heads of the film companies. He paid compliment<br />
to Mr. Shor's attitude, even in the face<br />
of "provocative language contained in certain<br />
replies," adding that this time the change called<br />
for is in the attitude of the film companies.<br />
Mr. Myers aptly stated the case of the industry's<br />
plight—affecting all of its branches—and<br />
of the need to find relief through open discussion<br />
in the mutual interest. No branch of this<br />
business is sufficient unto itself. All are interdependent.<br />
Producers and distributors need<br />
theatres and vice-versa. And the attitude that<br />
any theatre—let alone the sometimes mentioned<br />
several thousand — is "expendable" certainly<br />
must be changed. There are weak links in the<br />
industry chain, to be sure. But before dropping<br />
them, every effort should be made to<br />
strengthen<br />
them. This may not be possible in every instance,<br />
but, wherever it can be done, the industry<br />
as a whole will be the better for it.<br />
• •<br />
For Big Dividends<br />
The fact that the Council of Motion Picture<br />
Organizations still has to go out and grub for<br />
the dues needed to sustain it throws a cloud over<br />
its future. After having twice proved its very<br />
great worth through obtaining reductions in the<br />
federal ticket tax, it would seem that exhibitors<br />
would gladly make voluntary contributions, not<br />
only of the infinitesimal amounts set up as dues,<br />
but in substantial size comparative to iust one<br />
year's savings effected on behalf of exhibitors.<br />
As we pointed out on a previous occasion, if<br />
each exhibitor who benefitted from the latest<br />
tax cut, estimated to total $53,000,000, contributed<br />
to COMPO just one per cent thereof and<br />
the distributors who will benefit, also, matched<br />
that with another one per cent, there would be<br />
no question as to COMPO's financial ability to<br />
carry out the program designed for it at the<br />
time of its organization. But, it seems, COMPO<br />
is having difficulty in getting even $100,000<br />
from exhibitors; or to get the Motion Picture<br />
Ass'n of America to increase its contribution<br />
unless exhibitors do.<br />
Under its hand-to-mouth existence, COMPO<br />
has been hampered in setting up and implementing<br />
a schedule of operations on a long-range<br />
basis ; or to add to its staff the necessary personnel<br />
to make its efforts more effective. Much<br />
that COMPO can do in coordinating the efforts<br />
of other industry segments, particularly those<br />
involving promotional activity, is denied it by<br />
the inadequacy of its operational funds. That<br />
should never be. But it is and, until more farseeing<br />
attitudes are evidenced, so will it continue<br />
until one day COMPO will be no more.<br />
If all those who are holding back the payment<br />
of dues to COMPO will but realize that they<br />
might not now be in business, if it were not for<br />
COMPO's leadership in the tax campaign, and<br />
forthwith remit their checks, they will at least<br />
COMPO's continuance for another year.<br />
assure<br />
And, if these and others will give thought to the<br />
long-range values of a financially strong COMPO,<br />
they will double or triple their dues pajTnents.<br />
They'll<br />
reap big dividends.<br />
{JLij /^iiyLayv^
MPAA BOARD APPROVES PLANS<br />
FOR PROMOTION CAMPAIGN<br />
An Initial Appropriation<br />
Of $25,000 Is Voted;<br />
Ask Academy Aid<br />
By SUMNER SMITH<br />
NEW YORK—Major company presidents<br />
sitting as the board of the Motion Picture<br />
Ass'n Thursday approved plans for the<br />
greatest theatre boxoffice promotion drive<br />
ever to be undertaken by the industry. Details<br />
were supplied them after weeks of<br />
work by subcommittees of the MPAA advertising-publicity<br />
directors committee.<br />
Kenneth Clark, MPAA vice-president, and<br />
Jerome Pickman of Paramount presided.<br />
The plans will be worked out imder the<br />
direction of Roger H. Lewis of United Artists,<br />
who has succeeded Pickman as committee<br />
chairman.<br />
PUBLIC SELECTS WINNERS<br />
Probably the greatest interest was shown<br />
in a report by Al Tamarin of United Artists<br />
on a sweepstakes, or public voting campaign,<br />
to be run in connection with the Academy<br />
Awards. The public will pick the winners of<br />
Oscars in several categories by balloting at<br />
theatres and there will be national, regional<br />
and local winners of cash and merchandise<br />
prizes and yearly theatre passes.<br />
An initial appropriation of $25,000 was<br />
voted. The support of the Academy of Motion<br />
Picture Arts and Sciences will be sought.<br />
The hope is to start promotion of the event<br />
the fii-st of the year, two and a half months<br />
before the Academy Awards, and to make<br />
the event an annual and self-sustaining<br />
affair.<br />
All plans approved Thursday will be discussed<br />
on Monday (22) at a meeting with<br />
studio representatives in Hollywood to be<br />
attended by Spyros P. Skouras, president of<br />
20th Century-Fox, representing top level executives<br />
and Lewis, assisted by Paul Lazarus<br />
jr. of Columbia, representing the committee.<br />
Also present will be David Llpton of Universal-International<br />
and Robert Tapllnger,<br />
public relations counsel and vice-president of<br />
Warner Bros.<br />
Other boxoffice plans approved follow:<br />
Rodney Bush of 20th-Fox supplied details<br />
of a Hollywood press conference to be attended<br />
by representatives of some 300 newspapers<br />
in 101 cities of over 100,000 populations.<br />
Exhibition would defray the cost of transportation,<br />
estimated at $60,000, and Hollywood<br />
the cost of entertainment, estimated at<br />
$125,000. A date will be set after exhibition<br />
is approached for cooperation. Exhibitors<br />
would make the contacts with the newspapers.<br />
Some newspaper men already have<br />
said they would travel at their own expense.<br />
MARKET SURVEY PLANNED<br />
Lazarus presented tentative details of a<br />
complete market survey plan. They will be<br />
enlarged by a committee consistmg of Charles<br />
C. Moskowitz of Loew's, Abe Schneider of<br />
Columbia and William C. Gehring of 20th-<br />
Fox. Silas Seadler of Loew's presented a plan<br />
for an advertising drive to Increase attend-<br />
First Cable Theatre Set<br />
For Bartleswille, Okla.<br />
By AL STEEN<br />
NEW YORK — The Osage Theatre in<br />
Bartlesville, Okla., will be the first cable<br />
theatre in the world, it was reported here<br />
at the weekend. Video Independent Theatres,<br />
Inc., which operates approximately 100<br />
theatres in the southwest, will start installation<br />
work in the early spring under a deal<br />
closed with Jerrold Electronics Corp. of<br />
Philadelphia, which developed the system.<br />
Under the medium, a picture originating<br />
in a theatre, is sent simultaneously over a<br />
cable system to subscribers on their home<br />
television screens.<br />
Negotiations have been completed with a<br />
major company for its first run product. The<br />
pictures will be shown as the program fare of<br />
the theatre, as well as being transmitted over<br />
the cables to local subscribers for the time<br />
being. The identity of the major company<br />
is being withheld, but it will be announced<br />
prior to the start of installation work. Negotiations<br />
are under way with other studios<br />
for their pictures.<br />
Announcement of the inauguration of the<br />
revolutionary medium will be made on Tuesday<br />
(23) by Milton Shapp, president of<br />
Jerrold Electronics, at the annual convention<br />
of Allied Theatre Owners of Indiana at the<br />
Marrot Hotel in Indianapolis. It is Shapp's<br />
belief that the cable theatre will reestablish<br />
the mass audiences and attract new audiences<br />
just as the drive-in theatres did in the beginning.<br />
The Video circuit has received clearances<br />
from the Bartlesville city council for cable<br />
pole space in the city and surveys now are in<br />
progress for the layout of the lines and other<br />
necessary procedures. Although the Bartlesville<br />
project will be a test, it will not be a<br />
test of whether or not it will work, according<br />
to Jerrold spokesmen. They say that<br />
private tests already have proven that it<br />
does work.<br />
The purpose of the Bartlesville imvelling<br />
will be to test subscribers and connection<br />
rates and the general consumer pattern. Both<br />
ance. Its development will depend on completion<br />
of the market survey plan.<br />
Gilbert Golden of Warner Bros, told of the<br />
"growing demands" of unions for credits in<br />
advertising and it was agreed that the costs<br />
run into the millions in extra space and loss<br />
of customers through limitations of selling<br />
space. Barney Balaban, Paramount president,<br />
will head a committee to meet as soon<br />
as possible with studio heads and then with<br />
the unions and individual performers. Golden<br />
will assist him.<br />
Philip Gerard of Universal-International<br />
outlined a series of field visits to be made by<br />
Eric Johnston for MPAA and top company<br />
Video and Jerrold executives are optimistic<br />
over the success of the venture and plans<br />
are in work to extend the service to other<br />
communities of the circuit.<br />
It is planned to supply the subscribers with<br />
a yearly package of an undetermined number<br />
of programs. The subscribers will be billed on<br />
a monthly basis. Motion pictures will be<br />
used exclusively.<br />
The Video circuit owns community antenna<br />
systems as developed by Jerrold in several<br />
Oklahoma cities, including Hobart, Ardmore<br />
and Childress. However, the cable theatre<br />
programs will be in competition with television.<br />
The first step in getting the system into<br />
operation took place last August in New York.<br />
According to Shapp, the exhibitor is the<br />
logical individual to stimulate the cable theatre.<br />
He asserted that the new medium will<br />
not put the exhibitor out of busmess but,<br />
in fact, will stabilize his investment and recapture<br />
a lost audience.<br />
The cable theatre should not be confused<br />
with scrambled television inasmuch as each<br />
is different in technique and approach, it is<br />
stressed by Jerrold. Shapp said efforts to<br />
obtain proper quality, quantity and variety of<br />
programming necessary for an effective cable<br />
theatre public acceptance test had been delayed<br />
earlier because of confusion and opposition<br />
engendered by the proponents of<br />
scrambled toll television.<br />
Shapp pointed out that a cable theatre<br />
would take programming originating live or<br />
filmed in a studio or received via microwave<br />
from a distant point and distribute it by<br />
cable or wire to any population area. This<br />
wired system is then "tapped" and a thin<br />
cable or wire lead is taken directly to the<br />
television receiver in the subscriber's home.<br />
Shapp said that no elaborate equipment requiring<br />
service or maintenance would be in<br />
the subscriber's home. Security, he said, is<br />
guaranteed because the programming is<br />
available only to those homes Into which the<br />
lead is brought.<br />
executives with publishers. They would be<br />
up-beat meetings delivering "state of the<br />
union" messages. Exhibitor cooperation will<br />
be sought. They will be followed by visits on<br />
a town-to-town basis with the working press<br />
by members of the advertising-publicity committee.<br />
The form of presentation will be decided<br />
by a committee consisting of Max<br />
Youngsteln of United Artists, Charles Einfeld<br />
of 20th-Fox and Gerard.<br />
Referred for further consideration was use<br />
of a stamp plan to increase attendance and<br />
an Informative television program proposed<br />
by Leonard Goldenson, president of American<br />
Broadcasting-Paramount Theatres.<br />
8 BOXOFFICE October 20, 1956
m JOSEPH R.<br />
VOGEL IS ELECTED<br />
PRESIDENT OF LOEWS. INC.<br />
Leopold Friedman Named<br />
To Be His Successor As<br />
Loew's Theatre Head<br />
NEW YORK — Joseph R. Vogel was<br />
lelected president of Loew's, Inc., by the<br />
tboard of directors here on Thursday to<br />
Isucceed Arthur M. Loew who resigned the<br />
[post on October 3. Vogel will relinquish<br />
lis office as president of Loew's Theatres,<br />
position he has held since 1954 when<br />
oew's theatre operations were divorced by<br />
court order from the production-distribu-<br />
'tion company.<br />
Vogel will be succeeded as president of the<br />
theatre company by Leopold Friedman, financial<br />
vice-president and a director. Two<br />
new members were elected to the theatres<br />
board. They were Eugene Picker and John F.<br />
Murphy, vice-presidents. They fill the vacancies<br />
caused by Vogel's resignation and the<br />
death of Harold Cleary. J.Leonard O'Donnell,<br />
controller, was elected treasurer of Loew's<br />
Theatres.<br />
Arthur Loew was elected chairman of the<br />
board of Loew's Inc., to succeed Nicholas<br />
M. Schenck. As a special tribute to his<br />
many years of service, the board appointed<br />
Schenck honorary chairman. Loew will continue<br />
to be active in the over-all affairs of<br />
the company and will serve in addition as<br />
president of Loew's International.<br />
The post of president had been offered to<br />
producer Sol Siegel who early this week declined<br />
to accept it on the grounds that he<br />
preferred to devote his time to production.<br />
Loew made the following statement:<br />
"The election of Joseph Vogel to the presidency<br />
will strike a note of optimism not only<br />
to our organization but to the entire industry.<br />
To our studios it will mean the guid-<br />
Leopold Friedman Arthur M. Loew<br />
Loew's Theatre Head Board Chairman<br />
Eugene Picker John F. Murphy<br />
New Board Member New Board Member<br />
JOSEPH R. VOGEL<br />
ance of an experienced and understanding<br />
executive who has a proven conception of<br />
public taste. He has a capacity for judgment<br />
and decision on the merit of the film projects<br />
which combines uniquely with his business<br />
experience. To our distribution organization<br />
his election will mean a chief executive with<br />
an appreciation of boxoffice values gained<br />
from his many years in the operation of a<br />
most successful circuit of theatres."<br />
Vogel said that "as I have lived with the<br />
problems of exhibition, I have been a continuous<br />
observer of the trends in motion<br />
picture production. I am filled with enthusiasm<br />
for the future of MOM and we will<br />
go forward. Making good pictures at commensurate<br />
costs and marketing them properly<br />
is an assignment I welcome. X am happy<br />
that Arthur Loew with his vast knowledge<br />
and progressive ideas will be active and will<br />
work side by side with me."<br />
Vogel was born in New York City and<br />
started his career as a part-time usher at<br />
the age of 14 and moved up to treasurer in<br />
New Rochelle and at the old Seventh Ave.<br />
Theatre in New York. At 18 he was named<br />
manager of the old Pulton Theatre and then<br />
the Palace, Victoria and finally Loew's State.<br />
Vogel then was promoted to assistant to<br />
Charles C. Moskowitz, who was in charge of<br />
in-town-theatres and in 1924 became assistant<br />
to Col. Edward Schiller, who had<br />
been handling the circuit's out-of-town theatres.<br />
When Schiller was transferred to the<br />
coast in 1934 Vogel assumed management of<br />
the out-of-town houses. When Loew took<br />
over the PoU Circuit in New England he was<br />
elected a vice-president and director of Loew's<br />
Poll New England Theatre Corp. After a<br />
series of advancements Vogel was named<br />
general manager in 1945 of Loew's Theatres<br />
and in 1947 was elected a director in various<br />
subsidiaries.<br />
Friedman became secretary of Loew's, Inc.,<br />
in 1919 and later was elected a director and<br />
in 1945 vice-president.<br />
BOXOFFICE was first to mention Vogel as<br />
possible president in the October 6 issue.<br />
Ability of Theatre Owners to Obtain<br />
SBA Loans Depends on Collateral<br />
NEW YORK—The ability of a theatre<br />
owner to obtain a Small Business Administration<br />
loan depends largely on the collateral<br />
he can fiu-nish and his ability to pay<br />
it off within ten years out of earnings,<br />
Arthur E. Long, eastern regional director,<br />
told a luncheon meeting of the Independent<br />
Theatres Owners Ass'n Thursday at the<br />
Sheraton Astor hotel. Harry Brandt, ITOA<br />
president, presided.<br />
Long said no loans will be made to any<br />
theatre business with an annual revenue exceeding<br />
$1,000,000, and that the purpose of<br />
loans must be to increase earnings. Brandt<br />
had described a mortgage, partly amortized,<br />
due on a property of his which banks have<br />
told him he must pay oft because no loans<br />
are being made now on single-purpose buildings.<br />
Long said the annual revenue limit<br />
barred him from SBA aid.<br />
"Our prime interest," Long said, "is in a<br />
business that will earn enough money to<br />
insure repayment, not just to get hold of<br />
collateral, as is the case with banks."<br />
He did not make any address but answered<br />
questions. He said no loan applications have<br />
been made yet anywhere in the U. S. by<br />
theatremen. He said applications can bie<br />
processed in two to three weeks.<br />
Several ITOA members took the position<br />
that it would be simpler to apply to the<br />
banks. One called SBA requirement for<br />
amortization in ten years "tough." It was<br />
pointed out that the SBA will lend only after<br />
banks turn down loans and that before lending,<br />
the banks will be consulted. Some highly<br />
technical questions, one dealing with interlocking<br />
directorates, were raised.<br />
Long answered two questions by saying that<br />
SBA will lend to a company wishing to reopen<br />
a theatre and for the purpose of the<br />
theatre expansion.<br />
Film Embargo on Denmark<br />
Is Continued by MPEA<br />
NEW YORK—The film import embargo<br />
imposed against Denmark by the Motion<br />
Picture Export Ass'n wiU continue. MPEA<br />
reached the decision during the week after<br />
consideration of a Danish demand for maximum<br />
rental terms. Discussions have stopped<br />
and presumably will have to be reopened by<br />
the Danes. G. Griffith Johnson, MPEA vicepresident,<br />
has left Copenhagen.<br />
IL<br />
BOXOFFICE :<br />
: October 20, 1956<br />
9
—<br />
Cinemascope vs. Naturama<br />
Blocks Fox-Republic Pact<br />
Signing of British film distribution rights<br />
for Republic Pictures product awaits decision<br />
as to the production process to be used:<br />
20th-Fox, the firm negotiating with Republic,<br />
wants Republic pictures made in Cinema-<br />
Scope, while Republic is holding out for its<br />
own Naturama process to protect its foreign<br />
rights in the medium.<br />
'Oklahomal' C-S Version Gets<br />
First Showing in New York<br />
Tw-entieth Century-Fox to start continuous,<br />
popular price engagement at Mayfair on<br />
November 2, one month after Todd-AO version<br />
closed a 50-week two-a-day run; Cinemascope<br />
showings in other key cities to follow<br />
around Thanksgiving.<br />
Wm. Goldman Sues Shuberts<br />
For Damages of $2,100,000<br />
Operator of Erlanger Theatre in Philadelphia,<br />
who also has large film theatre chain,<br />
charges legitimate interests with monopoly<br />
that forces exorbitant ticket prices and restricts<br />
his operations; he sued major film<br />
companies in 1946.<br />
United Artists Moves Fast<br />
In Sales to TV Stations<br />
Package of 39 features, most of them after<br />
1948, contracted for by more than 30 stations<br />
to date for total revenue of $1,500,000; some<br />
already have been telecast; target is 100 domestic<br />
markets.<br />
Eight Majors Settle Percentage<br />
Suit Against Ark. Exhibitors<br />
Columbia, Paramount, 20th-Fox, Loew's,<br />
Universal, United Artists, RKO and Warners<br />
permit dismissal of federal court action<br />
against E. V. and Zula MacDonald, who operate<br />
three Monticello theatres, after defendants<br />
pay "acceptable sum" in payment<br />
of<br />
claims.<br />
Ban<br />
File Petition to Lift<br />
On 'Chatterley' in N. Y.<br />
Kingsley Internationl Pictures, distributor<br />
for "Lady Chatterley's Lover," has petitioned<br />
the New York state supreme court to lift ban<br />
placed by the Board of Regents on the D. H.<br />
Lawrence story; the case will be a major test<br />
of the state's censorship law.<br />
James Poe Sues Michael Todd<br />
For $250,000 Damages<br />
Hollywood writer also seeks an injunction<br />
to prohibit showing of Todd's "Around the<br />
World in 80 Days"; Poe claims he Is not receiving<br />
credit for the screenplay, although<br />
the Writers Ouild of America, West, said he<br />
was entitled to It.<br />
Despite Theatre Closings, Ricketson<br />
Envisions Bright Industry Future<br />
LOS ANGELES—Between 5,000 and 6,000<br />
additional theatres can be expected to close<br />
in this country during the next three years<br />
in the opinion of Frank H. Ricketson, vicepresident<br />
and general manager of National<br />
Theatres. Ricketson expressed this pessimistic<br />
viewpoint at a press conference on<br />
Wednesday (17), the first of such gatherings<br />
summoned for him since he attained those<br />
positions a few months back.<br />
As a more cheerful note to offset his rather<br />
gloomy prognostications, the NT executive<br />
declared that a more prosperous era was in<br />
store for those movie houses that do survive<br />
the current "period of transition," because,<br />
he stated, "the motion picture industry has<br />
lost none of its glamor," and films for theatrical<br />
distribution will always assert enough<br />
public appeal to fill those houses that<br />
"modernize."<br />
Ricketson stated that at one time when<br />
the exhibition of films was in its heyday,<br />
there was one theatre for approximately<br />
every 6,000 inhabitants of a given community;<br />
that a city of that size usually supported<br />
a pair of houses. Under the new order, he<br />
held, one house to about 10,000 of population<br />
would come closer to being the prevailing<br />
order. He said that the showcases<br />
that survive his predicted thinning-out evolution<br />
would be determined by showmen's<br />
propensity toward remodeling their houses<br />
to meet today's audiences' expectancy of<br />
more comfortable, cleaner, better equipped<br />
and more efficiently operated cinema palaces.<br />
Geography and populations will not be too<br />
great a factor, he believes, and in this connection,<br />
he pointed out that many a small<br />
city will keep one movie house in operation,<br />
even if for only a few nights a week and<br />
under subsidies, if necessary, from local<br />
merchants. This might be brought about<br />
because it has been proven that in cities<br />
where the lone theatre shuttered, business in<br />
general was retarded to such an extent that<br />
merchants were willing to do anything within<br />
reason to see that it was re-opened.<br />
While admitting that television is having<br />
"a deadening effect" on theatre business,<br />
Ricketson said the Los Angeles and environs<br />
Buena Vista and NFS<br />
In New Front Office Pact<br />
NEW YORK—A new contract covering the<br />
front office operations of Buena Vista Distributing<br />
Corp. on a national basis has been<br />
negotiated with National Film Service. According<br />
to James P. Clark, NFS president,<br />
and Leo Samuels, Buena Vista president, the<br />
new pact supplants a similar agreement<br />
which had two years to run. Under the terms,<br />
all billings and collections will be handled by<br />
NFS which also operates the back room operations<br />
of Buena Vista.<br />
With this tie-up, Clark said, Buena Vista<br />
has the most fluid operation in the industry.<br />
At present, no other distributor uses NFS for<br />
its front office functions, although several<br />
major companies have been expressing interest<br />
in the service, he said.<br />
Samuels said that NFS and Buena Vista<br />
have been working together since the inception<br />
of the Walt Disney subsidiary and the<br />
association has been an effective one.<br />
debut over station KTTV of the initialer in<br />
Metro's backlog recently sold to video<br />
"Thirty Seconds Over Tokyo"—hurt local<br />
theatre attendance but little, if any.<br />
Expanding on that point, Elmer Rhoden,<br />
president of NT, who also was present at the<br />
huddles, offered the opinion that the telecasting<br />
of<br />
the popular pictures of yesteryear<br />
is resulting in TV stations competing against<br />
one another, rather than precipitating more<br />
competition for movie houses.<br />
When Ricketson predicted the closing of<br />
nearly 6,000 theatres, he was asked how many<br />
of his chain's 335 houses would be included<br />
in that over-all figure. He quickly predicted<br />
100. At that point, Rhoden took the play<br />
away from him and stated that 30 to 35 would<br />
come closer to the actual number. Rhoden<br />
amplified by saying that NT had already<br />
weeded out the outlets that might otherwise<br />
have been operated unprofitably because of<br />
their archaic architecture and accouterments.<br />
Both Rhoden and Ricketson pointed to the<br />
fact that NT plans to spend in excess of<br />
$2,000,000 per year for the next few years in<br />
bringing to its remaining units the modernization<br />
that they feel is a necessity to survival,<br />
as evidence of their confidence in the<br />
industry's future. And, as further of such<br />
proof they again pointed to the plans for the<br />
construction in this area of four new houses.<br />
As has been previously reported, these showcases<br />
will be erected in Van Nuys, Garden<br />
Grove, West Covina and one in the San<br />
Fernando Valley. In each instance, five-acre<br />
sites have been acquired as locations for the<br />
new ventures. They will be 1,200-seaters,<br />
with no stages, widescreens that will accommodate<br />
every kind of projection, screenlevel<br />
booths to avoid distortion, and ample<br />
free parking.<br />
Rhoden opined that, despite the reduction<br />
of amusement taxes, there is not apt to be<br />
any decrease in theatre admissions. In fact,<br />
he said, an increase might prove necessary<br />
in stride with the increased cost of living<br />
in all directions. He stated that it was his<br />
belief that theatrical business had hit the<br />
bottom and would either improve or stay<br />
level from this point forward.<br />
Oliver Treyz Named<br />
To Top ABC Post<br />
NEW YORK—Oliver Treyz was named<br />
president of the American Broadcasting Co.,<br />
following the resignation of Robert E. Kintner<br />
from the $100,000 a year position due to<br />
a dispute over the network's policy. The appointment<br />
of Treyz was announced by<br />
Leonard H. Goldenson, president of American<br />
Broadcasting-Paramount Theatres.<br />
The ABC television and radio networks are<br />
a division within the AB-PT organization.<br />
Treyz, 38, is a former director of ABC's<br />
radio network. In 1948 he became director of<br />
ABC's research and development program.<br />
A '39 graduate of Hamilton College, he has<br />
been in the radio and advertising fields since.<br />
Goldenson also announced the appointment<br />
of John H. Mitchell, head of the ABC-<br />
TV network for two years, as assistant to<br />
Treyz.<br />
10 BOXOFFICE :<br />
: October 20, 1956
MYERS ATTACKS ARGUMENTS<br />
ON FILM PRODUCT SHORTAGE<br />
'Coercive' Block-Booking,<br />
Divorcement Removal<br />
Not Cause, He Says<br />
WINCHENDON, MASS.—Arguments by<br />
some distribution executives that the product<br />
shortage was due to the removal of<br />
the "coercive" element from block-booking<br />
and to theatre divorcement were attacked<br />
here on Monday (15) by Abram F. Myers,<br />
board chairman and general counsel of<br />
Allied States Ass'n of Motion Picture<br />
Exhibitors. Speaking at the annual con-<br />
I; vention of Independent Exhibitors of New<br />
England, Myers asserted that changed conditions<br />
called for changed attitudes.<br />
PUBLIC WANTS BIG FILMS<br />
"The film companies say," Myers stated,<br />
"that they have to restrict their output to<br />
a comparatively few very costly pictures<br />
because they cannot make any money by<br />
turning out a lot of cheaper pictures, as<br />
they once did. This retrenchment, they say,<br />
is made necessary by the public's refusal<br />
to support any but the super-colossals. Now<br />
if the public will no longer accept the runof-mill<br />
pictures (and I have heard a lot of<br />
exhibitors make the same statement), I wish<br />
someone would explain to me how the lot<br />
of the exhibitor could be made happier by<br />
a return to the practice of compulsory blockbooking,<br />
when he had to take the bad with<br />
the good and the distributor saw to it that<br />
enough cheap foreigns and westerns were<br />
included in the group to absorb the exhibitor's<br />
cancellation privilege."<br />
In regard to theatre divorcement, Myers<br />
said that the claims of those who pretend<br />
for the good old days are even "more ridiculous."<br />
The Allied counsel said that the fact<br />
so many film company and circuit executives<br />
are vying with one another in predicting<br />
the doom of all but the big showcase theatres<br />
is a sufficient answer to their contentions.<br />
He asked how the small exhibitors<br />
felt when the head of the "largest national<br />
circuit" told them bluntly that 5,000 or more<br />
theatres were still due to close.<br />
"Now," Myers said, "he was not talking<br />
about his theatres; he was talking about<br />
their theatres. And bringing it a little closer<br />
to home, he was talking about your theatres.<br />
He was talking about the independent subrun<br />
theatres and those in the smaller cities<br />
and towns."<br />
MAY BUEY ANIMOSITY<br />
Myers said he could see no possible benefit<br />
that could flow to the independent exhibitor<br />
from restoring the national circuits to the<br />
ownership and control of the film companies.<br />
On the contrary, he stated, as the circuits<br />
get farther and farther away from the film<br />
companies' "apron strings" and conflicts<br />
growing out of the seller-buyer relationship<br />
I<br />
;<br />
arise, the independent exhibitors and the<br />
divorced circuits may come to realize that<br />
I<br />
,<br />
they have more in common with each other<br />
than either has with the film companies.<br />
Ancient animosities may be buried in security<br />
BOXOFFICE : : October 20, 1956<br />
Allied-TESMA Miami<br />
Tie-Up Is Still Open<br />
NEW YORK—As of Thursday (18)<br />
Allied States Ass'n's participation in a<br />
convention and tradeshow with Theatre<br />
Equipment and Supply Manufacturers<br />
Ass'n in Miami next November still remained<br />
a possibility. Although Allied<br />
had not accepted TESMA's invitation to<br />
join in a consecutive convention plan<br />
with Theatre Owners of America, Ruben<br />
Shor, Allied president, was here reportedly<br />
for the purpose of studying all facets of<br />
the project.<br />
While it<br />
has been said that there were<br />
objections by some TOA leaders to Allied<br />
joining up with TESMA before or after<br />
the TOA convention, an Allied spokesman<br />
said here this week that such objections<br />
would not stand in the way.<br />
pacts, he further explained.<br />
"No single circuit, nor all of them together,"<br />
Myers said, "is in a position to<br />
absorb all the cost of the motion pictures<br />
they exhibit; certainly not if they, or any<br />
of them, underwrite the cost of those pictures.<br />
The film rentals provided by the jolly<br />
independents still is a factor, and may become<br />
a more important one, in the motion picture<br />
business, as time moves on."<br />
Myers said that Theatre Owners of America<br />
and Allied representatives were more than<br />
dumbfounded when the Senate Small Business<br />
Committee took the position that it<br />
would be unfair to permit circuits to make<br />
pictures so long as the film companies were<br />
prohibited from owning theatres. He declared<br />
that the SSBC position ignored the<br />
"long history of wrongdoing" by the film<br />
companies which led to the divorcement<br />
decrees and overlooked the fact that the<br />
circuits would get off to a fresh start under<br />
adequate safeguards against the abuses<br />
which got the film companies into trouble.<br />
Myers said that if the film companies "had<br />
been surrounded by such safeguards during<br />
the teens, twenties and thirties, there never<br />
would have been any decrees of divorcement."<br />
Not only must there be a high degree of<br />
cooperation between all classes of theatres<br />
whenever they can stand on common ground,<br />
Myers told the convention, but there must<br />
also be improved relations and a higher degree<br />
of cooperation between the several exhibitor<br />
organizations. He said that Allied<br />
and TOA for some time had maintained<br />
an informal but effective liaison, due "largely<br />
to the fine attitude displayed by Myron<br />
Blank, the former president of TOA." Myers<br />
added that there was reason to believe that<br />
this liaison would lead to valuable cooperation<br />
in matters concerning which the two<br />
organizations saw eye to eye. Another association,<br />
affiliated with neither organization,<br />
also has indicated a desire to cooperate,<br />
he said.<br />
"This gradual drawing together of exhibitor<br />
organizations is another of the changes<br />
made necessary by changed conditions in<br />
our business," Myers said. "Let us hope that<br />
the prospects for unity among exhibitors<br />
in the promotion of their common interests<br />
are not wrecked by those impetuous persons<br />
who would merge all exhibitors into a single<br />
organization before they have even had time<br />
to become acquainted."<br />
Here was Myers' picture of the industry:<br />
"The moving picture business today is<br />
like a ship becalmed in the Sargasso Sea.<br />
It barely moves, certainly not forward, and<br />
the crew, filled with foreboding, lines the<br />
rail and gazes vacantly into space. The men<br />
on the bridge try to appease the television<br />
sharks with generous helpings of the ship's<br />
meager stores. They have no plans for rescuing<br />
the ship and its cargo and crew from<br />
the doldrums. Their only discernible plan<br />
is to stay around until there is an opportunity<br />
to desert the ship they now command and<br />
transfer to another that is going places. The<br />
thought is that the magic formula, fewer<br />
pictures shown in fewer theatres, will sustain<br />
them until they can find other outlets<br />
for their talents. As for the crew, well.<br />
Heaven help a sailor in times like these."<br />
MAY NOT HAVE FORMULA<br />
But, Myers added, suppose it turns out that<br />
they have not found the magic formula. Suppose<br />
their plan for shrinking the business<br />
into a mere fraction of its former size does<br />
not work, Myers said, pointing out that<br />
there are many who believe that reducing<br />
the number of pictures is all wrong. With this<br />
wide divergence of view on the fundamentals<br />
of the business among industry members<br />
and observers, "isn't it amazing that there<br />
should be objection in any reasonable quarter<br />
to sitting down with other industry leaders to<br />
consider what course holds the greatest<br />
promise of preserving the most for each?"<br />
he asked.<br />
In conclusion, Myers said that whether or<br />
not Allied again will resort to sending committees<br />
to the general sales managers, "hat<br />
in hand," to plead for better terms and more<br />
lenient policies is not known.<br />
"Having served on one such committee and<br />
having heard the first hand reports of those<br />
who served on others," Myers said, "I know<br />
that this experience is about as satisfying as<br />
sweeping autumn leaves against the wind.<br />
After you have made the rounds, you find<br />
that the condition is about the same as when<br />
you started."<br />
The decision will rest with the Allied board<br />
which will meet in Dallas November 25, 26,<br />
preceding Allied's annual convention.<br />
DISCUSS CONCESSIONS<br />
Open discussions on concession and insurance<br />
problems highlighted the morning's<br />
activities of the second and final day at<br />
Toy Town Tavern.<br />
Phil Lowe of Theatre Candy, Inc., and Nat<br />
Buchman of Theatre Merchandising Corp.,<br />
led the group discussing theatre concessions.<br />
Citing ideas from the recent TOA convention,<br />
Lowe discussed the successful Canadian<br />
refreshment promotion of Jack Fitzgibbons<br />
(Continued on page 15)<br />
11
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BETWEEN THE LINES<br />
By AL STEEN<br />
Shotgun Wedding?<br />
DEPORTS of a forthcoming marriage of<br />
Theatre Owners of America and Allied<br />
States Ass'n again are in circulation and<br />
everybody seems to know about it except<br />
Toll TV Again<br />
^ Tpp executive of<br />
a company which is<br />
closely allied with the motion picture<br />
industry returned from Hollywood this<br />
week and revealed some data which could<br />
be good or bad, depending on which side<br />
of the subscription television fence you are.<br />
He said that in talking with studio executives<br />
he discovered a startling undercurrent<br />
in favor of pay-as-you-see video.<br />
In fact, they all seemed quite optimistic<br />
over the prospects of toll TV being given<br />
the green light by the powers that be.<br />
When, and if, that time comes, the<br />
studios know what they're going to do, he<br />
said. They will make available all their<br />
product released between 1949 and 1956, or<br />
whenever the starting year might be. Then<br />
they will concentrate on producing pictures<br />
extensively for the new medium. It's been<br />
said before many times, but one studio<br />
topper again stated emphatically, "Why,<br />
do you know that when toll TV gets rolling,<br />
certain. Si Fabian of SW and Leonard<br />
Goldenson of AB-PT weren't kidding when<br />
they announced at the Theatre Owners of<br />
America convention in New York last<br />
month that they were setting their sights<br />
on production.<br />
While AB-PT apparently does not need<br />
Uncle Sam's okay to make pictures, it is<br />
understood that Goldenson still is seeking<br />
full clarification from the Department of<br />
Justice before going ahead full speed.<br />
Pre-Selling of Films<br />
Stressed by U-I<br />
HOLLYWOOD—Pre-selling of individual<br />
features, with particular attention to the<br />
use of pre-tested material and media, and<br />
with the goal of reaching the all-important<br />
woman audience, was stressed as "vital for<br />
today's selective movie market" by David<br />
A. Lipton, vice-president, at Universal-International's<br />
week-long conference of the company's<br />
New York office, studio and regional<br />
advertising-publicity executives.<br />
Reports of national surveys were read and<br />
discussed by Lipton and a number of examples<br />
of actual experiences were reviewed which<br />
highlighted the urgent need in the current<br />
selective movie market for as much advance<br />
knowledge and interest as can be created<br />
before a picture reaches its opening playdates.<br />
The need for such pre-selling is highlighted,<br />
he said, by the fact that some local point-of-<br />
the principals. In fact, they aren't even<br />
engaged. To a certain extent the two parties<br />
are going together, they like each<br />
other's company up to a point, often have<br />
lovers' quarrels and even have clandestine<br />
meetings. But neither one has popped the<br />
question. The chances are that there<br />
would be parental objections.<br />
The other day we asked Herman Levy,<br />
TOA general counsel, if nuptials were in<br />
the offing. "If anybody should know about we can get the negative cost of a picture<br />
it. I certainly should, but I don't," was back in one night?"<br />
sale campaigns<br />
Herman's reply.<br />
As our<br />
now<br />
executive<br />
begin<br />
friend<br />
only<br />
put it, the<br />
a few days<br />
studios,<br />
in<br />
advance because of<br />
The same question was put to Allied in<br />
increasingly<br />
relation to subscription<br />
high<br />
television, are<br />
newspaper<br />
advertising rates<br />
president Rube Shor. "I'd be among the going through a period<br />
and other limiting<br />
of "watchful waiting,<br />
watchful hoping and watchful think-<br />
factors.<br />
first to know about it, but I don't," said<br />
"There appears to<br />
Shor.<br />
be ample<br />
ing."<br />
evidence," Upton<br />
stated, "that of those<br />
Up in<br />
people<br />
Winchendon, Mass., last Sunday If what he says should<br />
interested<br />
materialize, the<br />
in a given picture, the<br />
we asked the same question of Abram following episode between Johnny and<br />
number likely to attend<br />
first run showings, is in direct<br />
his<br />
Myers, Allied general counsel. "Somebody mother<br />
relationship<br />
with the<br />
could become a reality:<br />
is planting those stories for a purpose," JOHNNY:<br />
number of people<br />
Mama, can<br />
who actually<br />
I go to the movies<br />
know about the picture prior to<br />
Myers said. He went along with Shor's tonight?<br />
the appearance<br />
of local advertising."<br />
statement.<br />
MOTHER: Yes, but don't stretch out on<br />
Maybe somebody's trying to arrange a the divan. We're having company.<br />
shotgun wedding. In any event. Allied JOHNNY: No, I want to go to the theatre.<br />
Altec Activities<br />
and TOA<br />
Gain<br />
are not the bitter enemies that<br />
some industryites believe. The two associations<br />
are in much closer liaison than But I guess you're an old fashion boy who NEW YORK—Newstand publications de-<br />
MOTHER: The Theatre? How gruesome! Space in Magazines<br />
what appears on the surface. Not so long likes those old fashion pictures.<br />
voted to electronics are giving increasing attention<br />
to the activities of Altec Companies,<br />
ago, the leaders of both groups held a JOHNNY: But you say Daddy is an old<br />
hush-hush meeting in New York for the fashion man.<br />
Inc. The September issue of Audio, engineering<br />
publication, described Altec Lansing<br />
purpose of reaching a mutual understanding<br />
on the arbitration issue. The under-<br />
until they come out of his ears while audio equipment in use at WSB-TV, Atlanta.<br />
MOTHER: He is. He drinks old fashions<br />
standing was reached and, according to watching new fashion pictures on our slot Popular Electronics in November will describe<br />
the Altec public address and back-<br />
some reports, the agreement was to let arbitration<br />
machine. But run along. We'll save some<br />
die a natural death.<br />
popcorn for you.<br />
ground music system at Henry Snyder High<br />
There was a time when distribution was<br />
School, Jersey City, N. J. The same month<br />
hardly on speaking terms with Allied, but<br />
will see an article in Sound Merchandising<br />
the relationship between TOA and distribution<br />
was hotsy-totsy. It can't be said<br />
St. Paul, Minn. High Fidelity Manual in De-<br />
Circuit<br />
on an Altec<br />
Production<br />
sound system in Union Station,<br />
that the situation is reversed, but<br />
pLANS<br />
it certainly<br />
appears to be true that distribution Broadcasting-Paramount Theatres to description of Altec Lansing high fidelity<br />
by Stanley Warner and American cember will devote considerable space to a<br />
and TOA no longer are hotsy-totsy. (The go into production may start bearing fruit products.<br />
synonym of hotsy-totsy is hunky-dory). sooner than expected. A lot of things are going<br />
on behind the scenes and an announce-<br />
This was indicated by distribution's brushoff<br />
to TOA's convention.<br />
ment of the initial projects may be popping Quartet Assigned Roles<br />
Elsewhere in this issue are TOA president<br />
Ernest Stellings' remarks on the mer-<br />
AB-PT has a deal set for three pictures In 'Story of Mankind'<br />
any day. It is reported, unofficially, that<br />
ger reports. He backs up what the others which could start rolling before the end HOLLYWOOD—Vincent Price, Sir Cedrlc<br />
have said. But there are two lines of<br />
of the year.<br />
Hardwicke, Diana Lynn and Peter Lorre have<br />
thinking on the subject. Some folks believe<br />
that one big organization would be a Rosen are on the coast, presumably on Mankind," Irwin Allen's forthcoming Cam-<br />
Meanwhile, SW's Nat Lapkin and Arthur been set for starring roles in "The Story of<br />
fine thing for exhibition and the industry. business in connection with Cinerama but bridge production for Warner Bros.<br />
Others take the position it<br />
that two organizations<br />
are just as essential as the existence deals in regard to making pictures. essay the role of the high judge. Miss Lynn<br />
is reported that they, too, are talking Price will play the Etevil, Sir Hardwicke will<br />
of two major political parties.<br />
Whether they would be cooperative projects will portray Joan of Arc and Peter Lorre will<br />
As things stand, perhaps it would be<br />
with AB-PT, as reported last week, was enact the part of Nero.<br />
best to just let matters rest.<br />
not revealed. But one thing appears to be "The Story of Mankind" will be produced<br />
and directed by Allen. Screenplay is by Allen<br />
and Charles Bennett.<br />
Acquires Novel Rights<br />
HOLLYWOOD—Producer Herman Cohen<br />
has purchased "Scorpion Reef," a novel by<br />
Charles Williams, and slated It as his first<br />
undertaking for 1957. Filming will take place<br />
at the RKO Pathe studios, but no release<br />
has been set.<br />
14 BOXOFFICE :<br />
: October 20, 1956
Myers<br />
(Continued from page 11)<br />
jr. of Theatre Confections, Ltd., Toronto,<br />
and urged members to write Fitzgibbons lor<br />
material.<br />
A new unattended popcorn machine and a<br />
new refreshment cart heated by electricity<br />
and batteries, soon to be marketed, were<br />
heralded by Lowe in his discussion of new<br />
equipment. The importance of color as an<br />
inducement to refreshment stand sales and<br />
the proximity of vending machines to candy<br />
stands were stressed by Lowe.<br />
The group then discussed the problems of<br />
drive-in theatre safety factors and the adantages<br />
of separating children by age group,<br />
e use of canvas seats on swings, and nonechanical<br />
playground equipment.<br />
Buchman and Lowe urged owners to push<br />
eir most important items in the first<br />
inute of trailers to get maximum impact.<br />
e group ended its discussion with the<br />
iroblem of suitable adult recreation at driveins,<br />
dwelling on the value of miniature golf.<br />
Jack G. Wallens, vice-president of A. Yarchin<br />
and Co. spoke on insurance problems of<br />
conventionals and drive-ins. Drive-ins have<br />
expanded to the point of becoming restaurants<br />
creating new liabilities, said Wallens.<br />
Operators should insure excellent preparation<br />
of food to avoid liability, and where possible<br />
ask manufacturers for an extension of their<br />
policy for protection against suit. Playgrounds<br />
are still a major source of trouble.<br />
Wallens recommended a physical break<br />
separating children under 7 from those 7<br />
to 12 for safety reasons.<br />
Conventionals offer different hazards and<br />
include problems of congestion and lighting.<br />
He recommended widening seating space<br />
for entrance and egress and a disaster plan<br />
on paper in event of catastrophe. Public<br />
liability rates will go up, said Wallens,<br />
because claims are going up. The public is<br />
becoming claim conscious. To lessen fire insurance<br />
rates, Wallens recommends a complete<br />
cleanup of rubbish and repair of theatre<br />
plant. Wallens urged all operators to<br />
request their agents to submit an analysis<br />
of how a theatre is rated and what can be<br />
done to cut the fire insurance rate. A reduction<br />
of hazard would reduce the premium.<br />
Wallens said that theatres, today, are less<br />
hazardous because the poorer operators are<br />
out of business, however, he urged that Allied<br />
promote an understanding with underwriters<br />
that operators are willing to spend money<br />
to improve their property.<br />
Nearly 100 exhibitors and supply company<br />
representatives attended the convention.<br />
William Gehring in Plea<br />
For Industry Unity<br />
WINCHENDON, MASS.—A plea for unity<br />
and harmony within the industry was made<br />
here on Tuesday (16) by William Gehring,<br />
vice-president of 20th Century-Fox, at the<br />
annual meeting of Independent Exhibitors<br />
of New England at the Toy Town Tavern.<br />
Gehring advocated an end to the wrangling<br />
within the industry and suggested that a<br />
single exhibitor organization might be an<br />
answer to some of the problems.<br />
He said that the companies were trying to<br />
make as many good pictures as possible and<br />
that they were striving to substitute quality<br />
for quantity, stating that there was no room<br />
lor mediocrity. Motion pictures still represent<br />
superior entertainment and they are here to<br />
stay, Gehring emphasized.<br />
TOA for Single Group;<br />
Denies Merger Rumors<br />
NEW YORK—Theatre Owners of America<br />
favors a single exhibitor organization but,<br />
despite rumors, hasn't discussed a merger<br />
with National Allied, hasn't been approached<br />
by National Allied about a merger and, if a<br />
merger did come about, would never let itself<br />
go out of existence, Ernest G. Stellings, president,<br />
said Tuesday (16) at his first tradepress<br />
interview.<br />
Stellings' denial of knowledge of any moves<br />
toward a merger followed by a few days<br />
National Allied statements to the same effect.<br />
His statement that TOA would never<br />
go out of existence was taken to mean that<br />
it would be willing to absorb other exhibitor<br />
organizations while retaining its identity.<br />
Herman M. Levy, general counsel, interrupted<br />
to say that perhaps discussions should<br />
have to do with a consolidation rather than<br />
a merger.<br />
In favoring a single exhibitor organization,<br />
Stellings said many benefits could accrue<br />
to the "retailing" end of the industry. He<br />
spoke of a consolidation of strength in dealings<br />
with distribution and said that distribution<br />
would find it simpler to deal with one<br />
group.<br />
NO APPROACH BY ALLIED<br />
"I hope it will eventually develop," Stellings<br />
said. "TOA won't initiate any such move but<br />
is always glad to talk to anyone, anywhere,<br />
on any subject having to do with the betterment<br />
of the industry. There has been no<br />
Allied approach as yet."<br />
Stellings was asked about a related subject,<br />
that of a campaign to increase its membership.<br />
Such a campaign, if successful,<br />
would cut in on Allied membership, it was<br />
suggested.<br />
Stellings pointed out that there are exhibitors<br />
who are members both of TOA and<br />
Allied. He said the drive will start later<br />
when an attractive program has been drawn<br />
up, and that its success would hinge on the<br />
appeal of the program. There would be no<br />
attempt to "raid" Allied membership, he<br />
said.<br />
Progress toward an understanding with distribution<br />
on trade practices is the most important<br />
undertaking of TOA, Stellings said,<br />
and he is taking plenty of time selecting<br />
members of a committee to meet with distribution.<br />
He believed that the committee<br />
Not Involved in TV Show,<br />
Columbia Explains<br />
NEW YORK—Columbia wants It generally<br />
known that it is not involved in<br />
the live television version of "Born Yesterday"<br />
which the National Broadcasting<br />
Co. will present on its network October 28.<br />
Columbia said that while it once held<br />
an option on TV rights to the property,<br />
the option expired in 1954 and all TV<br />
rights reverted to the author, Garson<br />
Kanln.<br />
The statement was issued in reply to<br />
a number of queries from exhibitors.<br />
might be complete within two weeks, and<br />
that a committee on arbitration might be set<br />
then, too. The committee on foreign films<br />
will become active "within a few weeks." He<br />
will aimounce the membership of a dozen<br />
standing committees within a few days.<br />
TOA plans to "encourage" its members to<br />
play independent product, but the encouragement<br />
won't take the form of financing, Stellings<br />
said. He has already talked to two<br />
independent producers. It is possible to revive<br />
the Exhibitors Film Financial Group,<br />
he said, but he did not think it is needed<br />
now that financing can be obtained elsewhere.<br />
STILL SEEK EXECUTIVE DIRECTOR<br />
Several executives have been interviewed<br />
and found qualified for the post of executive<br />
director. Levy said, but he was not sure<br />
that the best man had been found yet, so<br />
talks are going on with management consultant<br />
firms. Another meeting was held<br />
after the interview with one such firm. Applicants<br />
for the position come from outside<br />
as well as within the industry.<br />
Stellings issued the following statement:<br />
"We of TOA are very pleased to learn that<br />
Leonard H. Goldenson and Elmer C. Rhoden<br />
have accepted their appointments as cochairmen<br />
of the 1956 Audience Awards campaign.<br />
Exhibition is gratified that these important<br />
leading exhibitors are prepared to<br />
take time off from their very busy schedules<br />
to head this important industry program. All<br />
theatre owners are urged to cooperate with<br />
COMPO and take the fullest advantage of<br />
this excellent business-building program."<br />
It was also stated that the annual TOA<br />
mid-winter combined meeting of the board<br />
and executive committee will be held at the<br />
Blackstone Hotel in Chicago, March 3-5.<br />
MPAA Unit Completes<br />
Revisions in Code<br />
NEW YORK—A revised draft of the production<br />
code has been completed<br />
by a subcommittee<br />
of the Motion Picture Ass'n of<br />
America and copies have been provided top<br />
major company executives. It was reported<br />
that among the revisions was the dropping<br />
of the ban on films with narcotic themes.<br />
An MPAA spokesman belittled the report,<br />
pointing out that the plan as now revised<br />
was only a tentative one subject to further<br />
changes by company executives. He said it<br />
was premature to talk about it.<br />
The subcommittee spent long hours on the<br />
revisions. It consisted on Kenneth Clark,<br />
representing Eric Johnston, MPAA president,<br />
chairman; J. Raymond Bell for Abe Schneider<br />
of Columbia; Robert J. Rubin for Barney<br />
Balaban of Paramount and Paul Quiim for<br />
Daniel T. O'Shea of RKO. Geoffrey Shurlock,<br />
code administrator, participated.<br />
The next move will be for Johnston,<br />
Schneider, Balaban and O'Shea to meet and<br />
discuss the revisions. Johnston is now abroad.<br />
The draft then will go before the full MPAA<br />
board for final acceptance or rejection.<br />
BOXOFFICE October 20, 1956<br />
15
RKO BRINGS YOU THE BIG LAUGH SHOW FQ<br />
A Bl6r-3Slktne Come^<br />
HAPpFBorOMCE:<br />
RKO Radio Picture^<br />
presents |<br />
I<br />
r<br />
*^<br />
CO-STARRING<br />
OaWT BMIit
3P THEATRES EVERYWHERE!<br />
WCFLIPPEN<br />
Distributed by<br />
R K O<br />
RADIO<br />
Screen Play by and Produced by<br />
Directed by<br />
HARRY TUGEND • NORMAN Z. McLEOD<br />
LLYN JOSLYN f TBClHisJidoEoii:<br />
ANOTHER PROFIT SHOW FROM THE HJEVi RKO...
Shirley MacLaine, David Niven and Cantinflas survey the chart of the vrorld<br />
in "Around the World in 80 Days," in Todd-AO.<br />
FEATURE REVIEW<br />
'Around the World in 80 Days'<br />
United Artists<br />
By PRANK LEYENDECKER<br />
•PHE Todd-AO process is ideally suited to<br />
this magnificently photographed fantasyspectacle<br />
based on the memorable Jules<br />
Verne classic—a great film adventure and<br />
a star-studded peep-show in which the audience<br />
is treated to fleeting glimpses of no<br />
less than 40 international stars of the stage,<br />
screen and concert world. While the visual<br />
aspects and the many delightful comedy<br />
touches are outstanding, much of the enjoyment<br />
will come from spotting such stars as<br />
Prank Sinatra, Marlene Dietrich, George Raft<br />
and Red Skelton in their minute appearances.<br />
The star values alone should make it<br />
a top grosser, especially in its key city runs.<br />
The spectator practically makes a tour of<br />
the far-flung countries of the world on the<br />
large Todd-AO curved screen, which gives<br />
indescribably beautiful vistas as seen from a<br />
balloon flying over Paris, the French countryside<br />
and into Spain, from a boat sailing from<br />
Spain to India, through the Indian jungle<br />
atop an elephant, from a junk in Yokohama,<br />
across the Wild Western plains of the U. S.<br />
by train and from various other methods of<br />
transportation. Many of these shots of the<br />
sea, sky and landscapes will induce some<br />
patrons to applaud. Occasionally, one gets a<br />
sense of participation, as during a sailbedecked<br />
baggage car ride across the prairies.<br />
The thrill highlights include a train ride<br />
across a shaky railroad bridge in the Rockies,<br />
just before the structure collapses into the<br />
river abyss, and an attack by Indians, who<br />
ride alongside the wildly-careening train In<br />
the west.<br />
While the story follows Jules Verne's<br />
fantastic tale of adventure and travel in 1872,<br />
the S. J. Perelman screenplay plays it for<br />
laughs instead of straight and Michael<br />
Anderson has directed with a light and airy<br />
touch which gets the utmost in humor out of<br />
the gay feats of derring-do. Victor Young's<br />
music is excellent with a title song, with<br />
lyrics by Harold Adamson, showing hit<br />
possibilities.<br />
But, first and foremost, "Around the World<br />
in 80 Days" is a treat for those movie-goers<br />
who delight in seeing famous stars and<br />
world-renowned personalities. There are only<br />
four principal roles, splendidly acted by David<br />
Niven, handsome, imperturbable and<br />
thorough-British as Phileas Fogg, who makes<br />
the wager to go around the world in the<br />
incredibly fast time (in 1872) of 80 days; by<br />
the late Robert Newton, who did his finest<br />
screen work as the pursuing Scotland Yard<br />
detective, Mr. Fix; by Shirley MacLaine, who<br />
is charming as the Indian princess, Aouda,<br />
rescued by Fogg, and, most especially by the<br />
noted Mexican comic, Cantinflas, who has<br />
Michael Todd presents<br />
"AROUND THE WORLD IN 80 DAYS"<br />
in Todd-AO<br />
United Artists release<br />
Running time: 170 minutes<br />
180 minutes with 10-minute intermissions.<br />
CREDITS<br />
Directed by Michael Anderson. Associate<br />
producer, William Cameron Menzies. Screenplay<br />
by S. J. Perelman, based on the Jules Verne<br />
novel. Music by Victor Young. Costumes by<br />
Miles White. Choreography by Paul Godkin. Art<br />
direction by James Sullivan and Ken Adams in<br />
London. Director of photography, Lionel Lindon.<br />
Foreign location director, Kevin McClory.<br />
Todd-AO process. Eastman Color. Print by<br />
Technicolor.<br />
THE CAST<br />
Phileas Fogg David Niven<br />
Passepartout<br />
Cantinflas<br />
Mr. Fix Robert Newton<br />
Aouda Shirley MacLaine<br />
and 40 Cameo ployers {bit parts), in alphabetical<br />
order . . . Charles Boyer, Joe E. Brown, Mortine<br />
Carol, John Corradine, Charles Coburn, Ronald<br />
Colmon, Melville Cooper, Noel Coward, Finlay<br />
Currie, Reginald Denny, Andy Devine, Morlene<br />
Dietrich, Luis Miguel Dominguin, Fernandel, Sir<br />
John Gielgud, Hermione Gingold, Jose Greco, Sir<br />
Cedric Hordwicke, Trevor Howard, Glynis Johns,<br />
Buster Keaton, Evelyn Keyes, Beatrice Lillie, Peter<br />
Lorre, Edmund Lowe, Victor McLaglen, Col. Tim<br />
McCoy, A. E. Matthews, Mike Mozurki, John<br />
Mills, Alan Mowbray, Robert Morley, Jack Ookie,<br />
George Roft, Gilbert Rolond, Cesar Romero, Frank<br />
Sinatra, Red Skelton, Ronald Squires and Basil<br />
Sydney. Also: Keye Luke, Walter Fitzgerald,<br />
Harcourt Williams, Dick Wessel, Philip Van<br />
Zondt, Richard Wattis, Philip Ahn, Galli Galli<br />
and Scots Guards. Edward R. Murrow narrates<br />
the prolog.<br />
a Chaplin-esque gift for pantomime and a<br />
.superb gift of comedy timing as Passepartout,<br />
Fogg's antic servant and traveling companion.<br />
A lew of the 40 others, including the<br />
British character players, Robert Morley,<br />
Finlay Currie, Trevor Howard, Basil Sydney<br />
and Ronald Squires, all of them familiar faces<br />
to devotees of British films, make several<br />
appearances as Fogg's whist partners who bet<br />
against him on the world trip. And Sir<br />
Cedric Hardwicke takes part in one long<br />
.sequence—the rescue of the Indian princess.<br />
However, Charles Boyer has only a bit as a<br />
Thomas Cook's agency manager, Joe E.<br />
Brown is a stationmaster at Fort Kearney,<br />
Ronald Colman is a railroad official, Noel<br />
Coward an employment agency manager,<br />
Peter Lorre a Japanese stewai'd, Gilbert<br />
Roland, a Tangiers potentate with Cesar<br />
Romero as his henchman and Red Skelton,<br />
a drunk in a Barbary Coast saloon, all of<br />
these well done. The old-timers will best<br />
appreciate the brief appearances of the now<br />
rotund Jack Oakie, as a sea captain. Buster<br />
Keaton, as a train conductor, George Raft,<br />
as a saloon bouncer, the reuniting of Victor<br />
McLaglen and Edmund Lowe, as a ship's<br />
engineer and helmsman, and Col. Tim McCoy<br />
(who else) as a U. S. Cavalry leader. Marlene<br />
Dietrich and Frank Sinatra may get applause<br />
for their tiny roles in the Barbary Coast<br />
sequence and better-class patrons will best<br />
enjoy the quick turns of Beatrice Lillie, Sir<br />
John Gielgud, Hermione Gingold, Glynis<br />
Johns, John Mills and A. E. Matthews from<br />
England and Fernandel and Martine Carol<br />
from France. Jose Greco is a "show-stopper"<br />
with his heel-stamping Spanish dance and<br />
Luis Dominguin does remarkable cape work<br />
in the bullfight sequence. Edward R. Murrow<br />
narrates the prolog most effectively.<br />
Research Council Names<br />
Frank Freeman Chairman<br />
HOLLYWOOD—The annual meeting of<br />
the Motion Picture Research Council elected<br />
Y. Frank Freeman, chairman of the board;<br />
William Mueller, vice-chairman, and William<br />
Kelley, secretary and treasurer. Directors<br />
named: Les Sansom, Allied Artists;<br />
Gerald Rackett, Columbia; Ub Iwerks, Walt<br />
Disney; Douglas Shearer, Metro-Goldwyn-<br />
Mayer; Farcio Edouart, Paramount; Dan<br />
Bloomberg, Republic; John Aalberg, RKO;<br />
Sol Halprin, 20th-Fox; Alexander Golitzen,<br />
U-I; William Mueller, Warner Bros. Additional<br />
board members are Freeman and Morris<br />
Weiner, representing producing companies,<br />
and George Santoro, representing production<br />
managers.<br />
Plaques Given Meggers<br />
By Screen Directors<br />
HOLLYWOOD—Following a screening of<br />
D. W. Griffith's "Intolerance" Thursday (18)<br />
night at the Screen Directors Guild, the<br />
group presented plaques to meggers whose<br />
pictures have thus far this year been nominated<br />
for directorial achievement awards.<br />
Nominees included Alfred Hitchcock, "Tlie<br />
Trouble With Harry" and "The Man Who<br />
Knew Too Much"; Nunnally Johnson, "The<br />
Man in the Gray Flannel Suit";<br />
Heiu-y King,<br />
"Carousel"; John Ford, "The Searchers"; Roy<br />
Rowland, "Meet Me in Las Vegas"; Carol<br />
Reed, "Trapeze"; George Sidney, "The Eddy<br />
Duchln Story"; Walter Lang, "The King and<br />
I," and Robert Rossen, "Alexander the Great."<br />
18 BOXOFFICE : : October 20, 1956
I<br />
agers<br />
Allied Artists Gross<br />
Is Up But Net Down<br />
HOLLYWOOD—Although Allied Artists'<br />
gross revenue for the year ending June 30,<br />
1956, was a whopping $4,307,000—or 34 per<br />
cent—above that realized by the company<br />
during the preceding year, net revenue was<br />
$262,619 below the net for the 12 months<br />
ending June 30, 1955. There were several<br />
reasons for this situation, explained Steve<br />
Broidy, AA president, in his annual report<br />
to stockholders. One substantial item entering<br />
into the year's operation lay in the fact<br />
that in 1955 AA realized $461,557 received from<br />
sales to television.<br />
Broidy reported that gross income for the<br />
latter fiscal year amounted to $16,977,000,<br />
compared with $12,670,000 in 1955. "Our domestic<br />
and Canadian film rental income in<br />
1956 increased to $13,854,000 from $9,441,000<br />
In 1955," he revealed, "and foreign film<br />
rentals increased to $2,946,000 from $2,601,000.<br />
Net income before Federal income taxes was<br />
$801,875 in 1956, as compared with $1,064,494<br />
in 1955.<br />
Included in 1955 income was an item<br />
of $461,557 received from the sale of fully<br />
amortized pictures whereas no such extraordinary<br />
income was received in 1956. If this<br />
Item of $461,557 were excluded, the 1955 net<br />
income before federal income taxes would<br />
have been $602,937 compared with the 1956<br />
figure of $801,875 indicating a substantial increase<br />
from normal operations in 1956.<br />
Federal income taxes were $430,000 in 1956<br />
and $466,000 in 1955, leaving net income of<br />
$371,875 in 1956 and $598,494 in 1955.<br />
"As of June 30, 1956, our current and working<br />
assets exceeded current liabilities by<br />
$5,432,000. Inventories reached a record level<br />
of $9,219,000, compared with $5,282,000 on<br />
July 2, 1955. This increase in inventory was<br />
due mainly to our enlarged program of major<br />
pictures. At this time we have the largest<br />
backlog of completed and unreleased pictures<br />
in our history. To finance this large inventory,<br />
our bank loans were increased to<br />
$3,609,000 at June 30, 1956 from $1,700,000 on<br />
July 2, 1955."<br />
Allied Artists Progress<br />
Drive Winners Are Named<br />
NEW YORK—Winners in the March of<br />
Progress drive of Allied Artists have been announced<br />
by Morey R. Goldstein, vice-president<br />
and general sales manager. San Francisco,<br />
Indianapolis and Portland led in their<br />
divisions. Runners-up were Chicago, Denver<br />
and Salt Lake City.<br />
Nat Nathanson, midwest head, was the<br />
winning division manager and received $1,500.<br />
Branch managers James Meyers, San Francisco,<br />
and Edward Spiers, Indianapolis, each<br />
received $1,000, and Richard Carlson and<br />
Gordon Wallinger, Portland, divided the same<br />
amount. In those branches the salesmen and<br />
bookers each received two extra weeks' salary.<br />
Runner-up branch managers Vic Bernstein,<br />
Chicago; Jack Felix, Denver, and Don Tibbs,<br />
Salt Lake City, each received $500 and salesmen<br />
and bookers one extra week's salary.<br />
Third place prizes of $250 went to branch<br />
managers Nat Furst, New York; Maurice<br />
Schweitzer, St. Louis, and Sol Francis,<br />
Omaha.<br />
Special merit awards of $500 went to man-<br />
Nat Levin, Detroit; Jimmy Hobbs,<br />
Atlanta, and Frank Thomas, Kansas City.<br />
Goldenson and Rhoden<br />
Head Audience Awards<br />
E. C. Rhoden Leonard Goldenson<br />
Small Drop Is Seen<br />
In Viewing of TV<br />
NEW YORK—The annual report of Cunningham<br />
& Walsh, advertising agency, on<br />
television set usage and sales in New Brunswick,<br />
N. J., a selected area, has shown a<br />
slight decrease in viewing and an increase in<br />
gregarious social activities. It has found that<br />
as TV families become more mature, the<br />
tendency of the individual is to be more<br />
selective.<br />
Gerald Tasker, vice-president and research<br />
director, summed it by saying that TV viewing<br />
established itself on a high plateau in<br />
1956. After reaching a peak in 1955, it settled<br />
down to the 1954 level, with the average<br />
person spending a little more than 11 hours<br />
viewing programs during weekday evenings.<br />
He saw the present level continuing until<br />
there is some major change in programming.<br />
Visiting and entertaining rose from ten per<br />
cent in 1955 to 12 per cent in 1956, and attendance<br />
at outside social affairs and sports<br />
events also increased.<br />
Weekday motion picture attendance in the<br />
area, known as Videotown 9, fell back to the<br />
level of early TV years, according to the<br />
report. That reversed the upward movement<br />
of the past two years.<br />
"This may have been a loss confined to the<br />
spring of the year," the report said, "since<br />
other sources verify the loss for three months<br />
but indicate a recovery for later months."<br />
The report theorizes that, as in the case<br />
of TV, moviegoing is on a plateau and for<br />
a time will show slight ups and downs from<br />
year to year. It also dealt with the TV effect<br />
on magazine and newspaper reading and<br />
radio listening. It reported a considerable<br />
difference of opinion on color TV.<br />
H. B. Leonard to Produce<br />
'Rin-Tin-Tin and Me'<br />
HOLLYWOOD—Herbert B. Leonard, who<br />
produces the "Rin-Tin-Tin" series for television,<br />
is preparing a theatrical motion picture,<br />
"Rin-Tin-Tln and Me," based on the<br />
life story of Lee Duncan, trainer of the<br />
canine star. The story will go back to World<br />
War I when Duncan, a member of the<br />
LaFayette Escadrille, was shot down behind<br />
enemy lines and found the first German police<br />
dog to become the original Bin-Tin-Tin.<br />
NEW YORK—Co-chairmen of the industry's<br />
second annual Audience Awards<br />
campaign will be Leonard Goldenson, president<br />
of American Broadcasting-Paramount<br />
Theatres, and Elmer Rhoden, president of<br />
National Theatres. Rhoden served as chairman<br />
of last year's Audience Awards drive,<br />
in which 6,500 theatres participated and more<br />
than 16,000,000 votes were cast by the public.<br />
Samuel Pinanski and Robert Coyne of<br />
the governing committee of the Council of<br />
Motion Picture Organizations, said that they<br />
expected nearly 10,000 theatres will take part<br />
in this year's election, which will be held<br />
during the 10 days from Christmas Day to<br />
January 3. More than double last year's vote<br />
is forecast for this campaign.<br />
SOME CHANGES IN PROCEDURE<br />
Some changes in this year's procedure have<br />
been made. The public-voting dates were<br />
changed from November 17-27 so that all<br />
pictures released during the year ended September<br />
30 will have had a chance to be<br />
played by participating theatres.<br />
Another change is that this year all distributors<br />
have been asked to put into contention<br />
only those pictures, performances and<br />
new personalities which they look upon as<br />
having a good chance to win. These pictures<br />
and personalities will be submitted to the<br />
country's theatre operators on one nominating<br />
ballot.<br />
Last year all the pictures released<br />
during the year were put into contention<br />
and were submitted to exhibitors for their<br />
nominations on three nominating ballots.<br />
It was said that this caused some confusion.<br />
This year, the ballot submitted to the public<br />
will list 10 nominations made by exhibitors<br />
in each of five categories. They are: Best<br />
picture of the year, best performance by an<br />
actress, best performance by an actor, most<br />
promising new male personality, most promising<br />
new female personality. Last year's ballot<br />
listed 20 nominations in each category.<br />
Distribution has named 65 pictures for the<br />
ballot. It will also list performances by 56<br />
actors and 50 actresses and name 28 actors<br />
and 28 actresses as the most promising new<br />
personalities.<br />
NUMBER BY COMPANIES<br />
Allied Artists has entered five pictures,<br />
Columbia, six; MGM, 12; Paramount, 11;<br />
RKO, three; Republic, three; Trans-Lux,<br />
two; 20th Century-Pox, four; United Artists,<br />
three; Universal-International, ten, and Warner<br />
Bros., six.<br />
Details of this year's Audience Awards campaign<br />
were worked out at a meeting in New<br />
York last week by the planning committee.<br />
Attending were Ralph Russell, Canton, Ohio;<br />
Senn l.awler, Kansas City; Paul Lyday, Denver;<br />
Paul Levi, Boston; Harry Mandel, RKO<br />
Theatres and chairman of the COMPO<br />
press relations committee; Robert W. Coyne,<br />
COMPO governing committee, and Charles E.<br />
McCarthy, COMPO information director.<br />
The presentation of trophies will be made<br />
next year on or about January 22, but the<br />
nature of the function at which the presentation<br />
will be made has not yet been<br />
determined.<br />
BOXOFFICE October 20, 1956 19
EXHIBITORS HAVE DEPENDED ON REPUI<br />
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BOXOFFICE PiaURES FOR 20 YEARS<br />
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STRANGER AT MV DOOR<br />
ZANZABUKU<br />
THE MAVERICK QUEEN<br />
DAKOTA INCIDENT<br />
THUNDER OVER ARIZONA<br />
A STRANGE ADVENTURE<br />
LISBON<br />
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ROBERT HUTTON • PAUL RICHARDS • PATRICIA WRIGHT<br />
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DANE CLARK • WILLIAM TALMAN • MAY WYNN<br />
JOHN MILLS • JOHN GRESSON • DONALD SINDEN<br />
TRUCOLOR by Consolidated Film Industries<br />
RALPH MEEKER • JANICE RULE • PAUL HENREID<br />
TiARS P@K sei^j@ii<br />
TRUCOLOR by Consolidated Film Industries<br />
DAVID FARRAR • DAVID KNIGHT • JULIA ARNALL<br />
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TRUCOLOR by Consolidated Film Industries<br />
NATURAMA<br />
DAVID BRIAN • VERA RALSTON • SIDNEY BLACKMER
MGM Lists 38 Features<br />
Charted for Production<br />
HOLLYWOOD—Maybe it was the hectic<br />
conjecture as to the studio's future generalship<br />
that followed upon the heels of news that<br />
Arthur Loew had resigned the presidency of<br />
Loew's, Inc. Or, it could have been the widespread<br />
reporting of the local debut of the first<br />
of Metro-Goldwyn-Mayer's backlog pictures<br />
that were sold down the river to television.<br />
Regardless of the cause, Metro studio issued<br />
an impressive recapitulation of its blueprinted<br />
filmmaking activities for the next<br />
many months. In the form of an announcement<br />
by Dore Schary, vice-president in<br />
charge of production, the symposium stressed<br />
that recent acquisition of additional story<br />
properties brings to 24 the total of major<br />
motion pictures being prepared for studio<br />
program of production during 1956-57 and<br />
into 1958.<br />
14 FROM INDEPENDENTS<br />
These 24 ventures are in addition to the 15<br />
pictures currently in first run release or in<br />
final stages of production and do not include<br />
14 pictures being made for Metro release by<br />
independent producers, including three by<br />
Sol C. Siegel.<br />
According to the announcement, two<br />
recently scheduled productions indicate the<br />
wide scope and scale of future planning. They<br />
are Feodor Dostoevski's classic, "The Brothers<br />
Karamazov," to be produced by Pandro S.<br />
Herman, and "Stay Away Joe," a comedy with<br />
music which will be the first motion picture<br />
produced by Cy Feuer and Ernest H. Martin.<br />
Six features are currently before the<br />
cameras. Pour will be completed this month:<br />
"Raintree County," "The Wings of Eagles,"<br />
"Something of Value" and "Harvest Thunder."<br />
Two will be completed in November. They<br />
are: "Designing Woman" and "Ten Thousand<br />
Bedrooms."<br />
During the next sixty days, three more will<br />
go before the cameras. They are : "This Could<br />
Be the Night," "Gun Glory" and "The<br />
Painted Veil."<br />
OTHERS ON THE SLATE<br />
The over-all production schedule also includes:<br />
"Don't Go Near the Water," "Tip<br />
on a Dead Jockey," "Until They Sail," "The<br />
Flood," "The Reluctant Debutante," "The<br />
Year of Love," "Raquel," "The House of<br />
Numbers," "Cat on a Hot Tin Roof," "The<br />
Company of Cowards," "The Mystery of Misty<br />
Creek," "52 Miles to Terror," "Moment of<br />
Truth," "Sheep Man," "Chain of Command,"<br />
"My Most Intimate Friend," "The Wreck of<br />
the Mary Deare" and "Spectacular."<br />
All of these are in addition to the gigantic<br />
"Ben Hur," to be produced by Sam Zimbalist<br />
and written by Karl Tunberg.<br />
There are 15 films currently In first<br />
run release or being edited for early presentation.<br />
These Include: "Tea and Sympathy,"<br />
"The Opposite Sex," "Lust for Life," "The<br />
Teahouse of the August Moon" and "The<br />
Power and the Prize."<br />
Now being edited for early addition to the<br />
company's release schedule are a group of<br />
pictures which Include: "Slander," "The Barretts<br />
of Wimpole Street," "Hot Summer<br />
Night" and "The Great American Pastime."<br />
Independent productions include Sol C.<br />
Siegel's three new offerings: "Les Girls,"<br />
"Merry Andrew" and "Man on Fire," Arthur<br />
Freed's "Silk Stockings" and "Gigi." An independent<br />
feature recently released by MGM<br />
was "Julie."<br />
Other independent output includes: "The<br />
Little Hut," "The Living Idol," "The Happy<br />
Road," "The Iron Petticoat," "Edge of the<br />
City," "Lizzie," "King Kelly" and "Action<br />
of the Tiger."<br />
J. J. O'Leary Retiring<br />
From Comerford Circuit<br />
SCRANTON, PA.—J. J. O'Leary, vice-president<br />
and director of the corporation which<br />
operates the Comerford<br />
theatre interests,<br />
has retired after 30<br />
years with the organization.<br />
Frank C. Walker,<br />
chief executive of<br />
Comerford, said that<br />
O'Leary would continue<br />
with the company<br />
as a consultant.<br />
O'Leary, who joined<br />
the Comerford organization<br />
in 1927 after<br />
J. J. O'Leary holding executive posts<br />
with the Anaconda Copper Co., served as an<br />
officer of several associations and committees<br />
within the industry. He is a member of the<br />
Picture Pioneers.<br />
'Timbuktu' to Be First<br />
In Wayne-UA Deal<br />
HOLLYWOOD—On behalf of his Batjac<br />
Productions, John Wayne signed a four-picture<br />
releasing contract with United Artists.<br />
Under the new pact, the first film to roll will<br />
be "The Legend of Timbuktu," which is slated<br />
to start early in 1957, with exteriors to be<br />
shot in Tripoli and interiors to be lensed in<br />
Rome. Starring John Wayne and Sophia<br />
Loren, it will be produced and directed by<br />
Henry Hathaway, who wrote the original<br />
story, from which Ben Hecht adapted the<br />
screenplay.<br />
Funeral Rites Are Held<br />
For Frank Burke, Editor<br />
NEW YORK—Funeral services were held<br />
Thursday (18) in Pleasantville, N. Y., for<br />
Prank Burke, 61, editor of Radio-Television<br />
Daily, who died three days before of a heart<br />
ailment at the Hospital for Joint Diseases.<br />
There was a requiem mass at Holy Innocents<br />
Church and interment in All Souls Cemetery.<br />
'Silent World' Wins<br />
MANILA—"The Silent World," Columbia<br />
underwater adventure film, has received first<br />
prize in the documentary division of the first<br />
Manila International Film Festival. It<br />
previously won the grand prize at the Cannes<br />
Film Festival.<br />
Harry C Arthur Stresses<br />
Tax Action Nonpartisan<br />
LOS ANGELES — Presumably because<br />
certain segments of the exhibitor branch<br />
of the industry have shown tendencies<br />
to accord political connotations to recent<br />
legislation easing theatre admission taxes,<br />
Harry C. Arthur, president of the Southern<br />
California Theatre Owners Ass'n. has<br />
issued a bulletin .stressing the nonpartisan<br />
aspects of the action. Arthur<br />
emphasized that "in the passage of this<br />
legislation and its approval by the President,<br />
there was recognition by both<br />
parties of the great need of the motion<br />
picture theatre industry for relief from<br />
this burdensome tax."<br />
He recalled that "Cecil King, a Democratic<br />
congressman from the Southern<br />
California area, had worked indefatigably<br />
for the passage of this legislation<br />
through the House."<br />
Arthur concluded that "the motion picture<br />
theatre industry has much to be<br />
thankful for to a Congress that acted<br />
without reference to political affiliation<br />
and to a President who quickly recognized<br />
a great need."<br />
RKO Teleradio Pictures<br />
Elects W. B. Campbell<br />
NEW YORK—Wendell B. Campbell, radio<br />
network and station executive, was elected<br />
vice-president for national sales of RKO<br />
Teleradio Pictures at a board meeting October<br />
12, according to Thomas F. O'Neil, president<br />
and board chairman.<br />
The company operates the entertainment<br />
properties of General Tire and Rubber Co.<br />
Campbell will supervise national sales for<br />
General Teleradio's owned and operated<br />
stations and for the Mutual Broadcasting<br />
System, its radio network. He was previously<br />
national sales manager for General Teleradio.<br />
The election of Campbell is another step in<br />
a plan toward a closer affiliation of the related<br />
activities of the various entertainment<br />
adjuncts of RKO Teleradio Pictures, O'Neil<br />
said. The company also owns RKO Radio<br />
Pictures and said a week ago its field offices<br />
will be used by the network as liaison contacts<br />
for sales and station relations activities.<br />
Before joining General Teleradio in August,<br />
Campbell was vice-president in chaa-ge of<br />
radio spot sales for the Columbia Broadcasting<br />
System. He has had 18 years' experience<br />
in both station and network radio operations.<br />
Plan Novelty Treatment<br />
For Dinner of Pioneers<br />
NEW YORK—The 18th annual dinner of<br />
the Motion Picture Pioneers will get a novelty<br />
treatment that will make it different from<br />
any of its predecessors, according to the<br />
plans of Sol A. Schwartz, general dinner<br />
chairman. He said Tuesday (16) that several<br />
Innovations will feature the tribute to Robert<br />
J. O'Donnell, "Pioneer of the Year."<br />
One has to do with collecting photographs<br />
of the pioneers taken about 25 years ago and<br />
giving them an important place in the<br />
decorative scheme at the Waldorf-Astoria<br />
Hotel November 30.<br />
"Already a goodly number of pioneers have<br />
sent In their photos," Schwartz said.<br />
22 BOXOFFICE October 20, 1956
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DOROTHY MALON<br />
ItertKeith Grant WilHamS Directed by DOUGLAS SIRK Screenplay by GEORGE ZUCKERMAN Produced by ALBERT ZUGSMIT]
Marlon Brando, Machiko Kyo and Glenn Ford in MGM's "Teahouse of the<br />
August Moon," in CinemaScope and Metrocolor, based on the Broadway stage success.<br />
FEATURE REVIEW<br />
'The Teahouse of the August Moon'<br />
Metro-Goldwyn-Mayer<br />
By PRANK LEYENDECKER<br />
B S WAS the play, which enchanted Broadway<br />
audiences for three seasons and<br />
toured the country for two more years, this<br />
picturization of one of the greatest stage<br />
successes of the last decade is one part gentle<br />
humor, one part uproarious slapstick and two<br />
parts rare enchantment—adding up to fine<br />
entertainment for any type of audience.<br />
The fame of the stage play has long since<br />
penetrated to even the smaller towns of the<br />
U. S. A. and, with Marlon Brando making<br />
his first appearance since "Guys and Dolls"<br />
and again in an "off-beat" role for him, and<br />
Glenn Ford for strong marquee draw, this<br />
is certain to be a terrific boxoffice attraction<br />
for holiday time—or for any season of the<br />
year.<br />
The Radio City Music Hall has selected<br />
"Teahouse" for its annual Christmas picture<br />
and the play's philosophy of American<br />
democracy extended to the Orientals, with<br />
their Old World faith and love of beauty, is<br />
ideal holiday fare. John Patrick wrote the<br />
screenplay from his own play, which was based<br />
on a book by Vern J. Schneider and produced<br />
on Broadway by Maurice Evans. Again the<br />
story is introduced by Sakini, an enchanting<br />
Okinawan rogue who acts as interpreter and<br />
general handyman for an Army Occupation<br />
Team in Toblki, and his talk to the audience<br />
starts the entire proceedings off on a delightful,<br />
friendly foot. From this point. Director<br />
Daniel Mann lets the laughs fall fast and<br />
often yet he occasionally manages to inject<br />
a serious note, as during the poignant parting<br />
between the Japanese geisha girl and the<br />
American captain. The sudden restoration<br />
of the villagers' beloved teahouse to its original<br />
beauty will bring joy and, perhaps, a<br />
lump to the throat of movie patrons, as it<br />
did to stage audiences.<br />
MGM sent a troupe of actors to Japan to<br />
film exteriors and many of these shots of<br />
sea and sky are indescribably beautiful. Producer<br />
Jack Cummings has given the picture<br />
the finest in costumes and set decorations and<br />
the Okinawan songs composed or arranged<br />
have the engaging, tinkly quality expected<br />
of Oriental music. The CinemaScope and<br />
Metrocolor are both of high quality.<br />
The cast is studded with outstanding portrayals,<br />
particularly from Glenn Ford, whose<br />
worried, well-meaning Captain Frisby, who<br />
is put in charge of Tobiki, a tiny village, with<br />
instructions "to teach these natives how to<br />
act human," is a fine, natural and completely<br />
likable acting job; from Eddie Albert, as<br />
the Army psychiatrist who falls under the<br />
Oriental spell and relaxes in contentment,<br />
and by Paul Ford, who recreates his original<br />
stage role of the blustering, slightly muddleheaded<br />
Colonel Purdy, a sure-fire comedy<br />
Metro-Goldwyn-Mayer<br />
presents<br />
"THE TEAHOUSE OF THE AUGUST MOON"<br />
In CinemaScope and Metrocolor<br />
Bosed on the Broadway stage success<br />
by John Patrick<br />
Running time: 123 minutes<br />
CREDITS:<br />
Directed by Daniel Mann. Produced by Jack<br />
Cummings. Screenplay by John Patrick. Based<br />
on the book by Vern J. Schneider and the play<br />
by John Patrick. Presented on the stage by<br />
Maurice Evans. Musical supervision by Soul<br />
Chaptin. Okinawan songs composed or arranged<br />
by Kikuko Kanai. Choreography by Masaya<br />
Fujimo. Westrex Recording System and Perspecta<br />
Sound. Director of photography, John Alton. Art<br />
directors, William A. Horning and Eddie Imazu.<br />
Set decorotions, Edwin B. Willis and Hugh Hunt.<br />
Assistant directors, William Shanks and Al Jennings.<br />
Film Editor, Harold F. Kress. Recording<br />
supervisor. Dr. Wesley C. Miller. Speciol effects,<br />
Warren Newcombe. Makeup created by William<br />
Tuttle.<br />
THE CAST<br />
Sakini Marlon Brondo<br />
Captain Fisby<br />
Glenn Ford<br />
Lotus Blossom<br />
Machiko Kyo<br />
Coptain McLean Eddie Albert<br />
Col. Purdy Paul Ford<br />
Mr. Seiko Jun NegamI<br />
Miss Higo Jiga Nijiko Kiyokawo<br />
Sgt. Gregovich Henry Morgan<br />
Little Japanese girl Mitsuko Sawomura<br />
ond Minoru NIshida, Fronk Tokunago, Kichizaemon<br />
Sorumaru ond Raynum Tsukomoto.<br />
part and one which may win him an Academy<br />
Award nomination for best supporting role<br />
in 1956.<br />
To insure Oriental beauty and realism,<br />
MGM imported Machiko Kyo, leading Japanese<br />
film star who is known to Americans<br />
through her work in "Rashomon," "Gate of<br />
Hell" and the current "Yang Kwei Fei," who<br />
imparts grace and charm to the role of Lotus<br />
Blossom, the geisha girl who is presented to<br />
Capt. Fisby as a gift from the Okinawan<br />
community. While Brando does a good acting<br />
job as the ragged, cheerful and conniving<br />
Sakini, his performance cannot match the<br />
other players or compare to his predecessors<br />
on the stage, David Wayne, Burgess Meredith<br />
or Eli Wallach, who played the role on<br />
Broadway, or Larry Parks, who headed the<br />
national company. But his name is a guarantee<br />
of big boxoffice. Minor roles are in<br />
the expert hands of Nijiko Kiyokawa, who<br />
gets many laughs as the excitable Miss Higa<br />
Jiga, and Jun Negami, as a venerable Oriental,<br />
as well as many others.<br />
Sakini (Marlon Brando), an Okinawan interpreter<br />
and general handyman for Paul<br />
Ford, colonel for the Army of Occupation, is<br />
a thorn in the latter's side. AVhen Glenn<br />
Ford is sent by the colonel to Tobiki, a tiny<br />
village which he feels needs the American<br />
lesson of democracy, Brando is sent along.<br />
Ford tries hard to organize the lackadaisical<br />
villagers but nothing works until he accidentally<br />
learns that they can make brandy<br />
from potatoes and it can be sold to the Army.<br />
With the lumber and funds given them, the<br />
villagers erect a teahouse, instead of a<br />
Pentagon-shaped schoolhouse. When the<br />
colonel learns this, he orders the teahouse<br />
torn down, but it is restored when a congressional<br />
committee arrives to investigate this<br />
example of American "get-up-and-go" in the<br />
recovery program.<br />
Buena Vista to Handle<br />
French Language Film<br />
NEW YORK—"If All the Guys in the<br />
World . . .<br />
," a French picture directed by<br />
Christian-Jaque, has been acquired by Buena<br />
Vista for distribution in the U. S. this fall.<br />
The picture is the second foreign picture to<br />
be handled by Buena Vista, the Japanese<br />
"Yang Kwei Fei" having been distributed<br />
in September.<br />
"If All the Guys in the World . .<br />
." was<br />
filmed in authentic locales in Paris, the<br />
American and Soviet sectors of Berlin, the<br />
North Sea off the coast of Norway and Togoland<br />
in Africa.<br />
Encyclopedia Gets Sound<br />
Data Supplied by Altec<br />
NEW YORK—Altec Service Co. will be well<br />
represented in a coming revised section of<br />
the Encyclopedia Britannica dealing with<br />
the new sound techniques of the motion picture<br />
industry. Considerable material has been<br />
supplied by C. E. Perkins, New York headquarters<br />
operating manager, and D. L.<br />
Demarest, a member of the engineering staff.<br />
Edit Schweitzer Film<br />
NEW YORK—"Albert Schweitzer," film<br />
biography of the Nobel Peace Prize winner,<br />
is now in the final editing stage and will open<br />
here in January, according to Jerome Hill,<br />
producer and editor. It was shot in Eastman<br />
Color In Africa and France by Erica Anderson.<br />
24 BOXOFFICE :<br />
: October 20, 1956
Alfred Starr Dies;<br />
I^^^^^^^^^^^^H<br />
Former TOA Head<br />
NASHVILLE, TENN.—Alfred Starr, chairman<br />
of the executive committee of the Theatre<br />
Owners of America<br />
and a past president<br />
of the organization,<br />
died Monday (15)<br />
morning in his office<br />
at the Bijou Amusement<br />
Co. here.<br />
Starr, 58 years old,<br />
was born in Nashville<br />
on July 14, 1898. He<br />
attended Vanderbilt<br />
University and Harm^^H^^^BB<br />
vard College and did<br />
,,, J „. graduate work at the<br />
Alfred Starr „<br />
. .^ . t^-.<br />
University of Dijon,<br />
France, in 1923.<br />
Prior to entering the motion picture industry,<br />
he was a magazine editor, a life insurance<br />
actuary and a college professor of<br />
mathematics. He had great interest in<br />
higher mathematics, college, and in art research.<br />
He intended to follow an art career<br />
when his father died and he stepped<br />
in to take over the family theatre interests.<br />
Starr was managing partner of Bijou<br />
Amusement at the time of his death.<br />
Long a fighter for the industry, Starr was<br />
elected president of TOA in 1952 and was<br />
named chairman of the board in November<br />
1953. He became chairman of the TOA<br />
executive committee in 1955. As co-chairman<br />
of the Joint Committee on Toll-TV, with<br />
Trueman Rembusch, Starr led the industry<br />
fight against pay-as-you-see TV.<br />
Starr also was active in local community<br />
affairs. He was founder of the Nashville<br />
Symphony Orchestra and past president of<br />
the Nashville Community Chest. He was<br />
treasurer and trustee of the Nashville Children's<br />
Museum and an incorporator of the<br />
Nashville Educational Television Foundation.<br />
Survivors include his wife, two sons, two<br />
daughters, four brothers and two sisters.<br />
TOA Tells of Regret<br />
At Starr's Passing<br />
NEW YORK—Ernest G. Stellings, president,<br />
expressed the sorrow of Theatre Owners<br />
of America over the death of Alfred<br />
Starr in a statement issued Tuesday (16).<br />
"The untimely death of our dear friend<br />
and associate, Alfred Starr, is a source of<br />
great sadness to all of us. There is a great<br />
void ahead. His passing is a tragic loss to<br />
the industry which he loved so much and to<br />
which he gave more than his share in effort,<br />
in energy and time."<br />
At the same time, Stellings named those<br />
who would represent TOA at the funeral.<br />
They are George Kerasotes, who succeeded<br />
Starr as chairman of the executive committee;<br />
Jay Solomon and Tom. Bloomer, Belleville,<br />
111., members of the committee; Horace<br />
Denning and John Keiler, vice-presidents;<br />
Martin C. Tune and A. Fuller Sams Jr., directors,<br />
and Edmund C. Grainger, general<br />
manager of the Crescent Amusement Co. of<br />
Nashville.<br />
Herman M. Levy, general counsel, said the<br />
industry will be asked to donate to a permanent<br />
memorial to Starr to be placed in the<br />
Children's Museum in Nashville, which he<br />
supported. He said it will be an industry<br />
rather than a TOA memorial. Contributions<br />
should be sent to Philip P. Harling, treasurer.<br />
American Intl Makes Exploitation<br />
Combinations for Teenage Patrons<br />
NEW YORK—The types of pictures which<br />
appeal to the 9-to-24-years age group are<br />
being neglected by the major producers and<br />
exhibitors have complained that this type<br />
of product is scarce in today's market, according<br />
to James H. Nicholson, president of<br />
American International Film Distributing<br />
Corp., which has already released two packages<br />
of exploitation-type features in July<br />
and August and has another package ready<br />
for November release.<br />
Nicholson, whose American International<br />
has released 15 other features since it was<br />
formed approximately 15 months ago, will<br />
produce and release six other combination<br />
programs of two pictures each from January<br />
through July 1957 and will have at least six<br />
more combinations for the 1957-58 season,<br />
plus four color westerns.<br />
The July 1956 combination, "Girls in<br />
Prison," starring Joan Taylor and Richard<br />
Denning, and "Hot Rod Girl," with Lori<br />
Nelson and John Smith, has been booked to<br />
open at 74 RKO Theatres and allied circuit<br />
spots in the metropolitan district October<br />
21, Nicholson said. Both pictures are teenage<br />
exploitation pictures. Nicholson maintains<br />
that this teenage audience, which has<br />
not been satisfied by the product issuing<br />
from Hollywood, is a faithful movie-going<br />
audience, despite the competition of TV.<br />
These pictures can be made at a cost of<br />
between $100,000 and $200,000 and, because<br />
they are made in rented studios and "even<br />
in converted supermarkets" in about two<br />
weeks shooting time, they can be ready for<br />
release within four months of their first<br />
planning, according to Nicholson. "In this<br />
way, we select a topical title, have our writers<br />
work on it and have the picture ready<br />
while the subject is still hot," he said.<br />
American International's August combination<br />
is "It Conquered the World," with<br />
Peter Graves and Beverly Garland, and "The<br />
She Creature," starring Maria English and<br />
OFF TO 'ISLAND'—Darryl F.<br />
Zanuck,<br />
center, who will produce "Island in the<br />
Sun" in CinemaScope for 20th Century-<br />
Fox release, is surrounded by four of the<br />
picture's stars as they leave New York's<br />
Idlewild Airport for location sites in the<br />
British West Indies. The stars are, left<br />
to right, John Williams, Patricia Owens,<br />
Joan Collins and James Mason.<br />
Chester Morris. The November combination<br />
will be: "Shake, Rattle and Rock," with Pats<br />
Domino and Lisa Gaye, a Rock-'N'-RoU<br />
musical, and "Runaway Daughters," with<br />
Maria English. For January 1957, the combination<br />
will be: "Naked Paradise," American<br />
Int'l's first in color, starring Richard Denning<br />
and Beverly Garland, and "Flesh and<br />
the Spur," also in color, starring Maria English<br />
and John Agar. For February, the combination<br />
will be: "The Undead" (a title selected<br />
some months ago), with Richard Garland<br />
and Pamela Duncan, and "Black Voodoo,"<br />
with the cast still to be set.<br />
Other combinations for 1957 release will be<br />
built around these titles: "Motorcycle Girls"<br />
and "Underwater Girl," for April; "Rock 'N'<br />
Roll Girl" and "The Juvenile Delinquent," for<br />
May; "Jet Fighter" and "Hell Raiders," for<br />
June; "The Nth Man" and "Last Woman on<br />
Earth," for July; "Teenage Revolt" and<br />
"Dragstrip Girl," for September, and "Island<br />
of F>rehistoric Girl" and "Gorilla Girl," for<br />
November 1957. These pictures will all average<br />
75 minutes in length.<br />
Nicholson believes that too many producers<br />
today want to make art instead of merchandise.<br />
"Many of our exploitation combinations<br />
outdraw major films in some instances and<br />
we have assurances of bookings from top theatres<br />
owned by leading circuits," he said.<br />
"Our grosses are rarely affected by newspaper<br />
reviews," Nicholson commented.<br />
American International is also spending as<br />
much to exploit these pictures as "many<br />
majors," although the company concentrates<br />
on radio and TV trailers instead of magazine<br />
advertising, Nicholson said. Exploitation is<br />
now costing American Int'l about $20,000 on<br />
the national level and from $50,000 to $100,000<br />
on the local level for radio spots, TV trailers<br />
and theatre trailers, which are supplied to<br />
exhibitors.<br />
Nicholson came to New York October 2 to<br />
talk to exhibitors about new combinations<br />
and to discuss bookings with circuits. He<br />
was accompanied by Samuel Z. Arkoff, vicepresident<br />
of American International. The<br />
company's financing is flexible but much of<br />
it is secured through Pathe Laboratories,<br />
Nicholson said. George Waldman, whose<br />
Realart Pictures exchange in New York distributes<br />
the American International product,<br />
attended Nicholson's tradepress interview.<br />
Altec Moves Rininsland<br />
To Position on Coast<br />
NEW YORK—C. R. Rininsland, long senior<br />
tax accountant of Altec Companies in the<br />
New York headquarters, has been transferred<br />
to the coast manufacturing plants of<br />
Altec Lansing Corp. by H. M. Bessey, executive<br />
vice-president. He left at the weekend to<br />
survey his new duties which will be under<br />
the supervision of E. Z. Walters, Altec Lansing<br />
controller. Later he will take up<br />
permanent residence in Beverly Hills.<br />
Rininsland joined Western Electric in 1927<br />
as mechanical draughtsman. After a course<br />
in certified public accounting, he joined the<br />
accounting department of Electrical Research<br />
Products, predecessor of the Altec Service Co.,<br />
in 1928. At the formation of Altec in 1937 he<br />
became tax accountant.<br />
BOXOFFICE :<br />
: October 20, 1956 25
—<br />
'i^Mf€($6aeC ^cfiOfrt<br />
Costly Newspaper Ads Plug<br />
Old MGM Feature on TV<br />
That sizeable segment of the industry's exhibition<br />
branch that has held the sale to television<br />
of major distributors' backlog to be<br />
one of the big causes of theatremen's current<br />
woes, can find something further upon which<br />
to latch in the impressive manner in which<br />
Metro-Goldwyn-Mayer's features of yesteryear<br />
are being introduced to that ol' debbil<br />
video in filmdom's own backyard, Hollywood<br />
and environs.<br />
KTTV is the local telecasting station that<br />
will carry the Metro pictures sold to TV some<br />
months ago. First film to be telecast locally<br />
was "Thirty Seconds Over Tokyo," starring<br />
Spencer Tracy, Van Johnson, Phyllis Thaxter,<br />
Don DeFore, Robert Walker and Robert<br />
Mitchum. it was released for theatrical exhibition<br />
back in 1944.<br />
As a buildup for the debut, KTTV, which<br />
station is owned by the Times-Mirror company—which<br />
publishes two of Los Angeles'<br />
most widely read newspapers—spent over<br />
$20,000 in newspaper advertising in publications<br />
circulated within its orbit. This figure<br />
is materially in excess of what is spent by<br />
any distributor on the local theatrical opening<br />
of the most important and costly contemporary<br />
motion pictures. Additionally, the<br />
video outlet devoted a lavish amount of its<br />
own time, which if purchased at regular airtime<br />
rates would have cost an advertiser in<br />
excess of $50,000, to plumping for the screening,<br />
set for the evening of Friday (12). Nor<br />
did the ads and the spot plugs. In addition<br />
to ballyhooing "Tokyo," faU to stress that<br />
the picture was from the "Great MGM Library."<br />
At this writing it was, of course, impossible<br />
for local theatremen to guess how much, if<br />
any, this elaborate advance buildup cut<br />
into the attendance at local and suburban<br />
showcases on the night when the first Metro<br />
feature hit the airways. But there is none of<br />
them who isn't apprehensive of what will<br />
happen when films more mighty and better<br />
remembered than "Tokyo" are telecast, most<br />
especially if KTTV continues in its practice<br />
of giving them the all out, advance-advertising<br />
works—and there is every indication<br />
that it will.<br />
Jerry Wald Purchases<br />
'Down Payment' Novel<br />
If prayers of thankfulness are to be found<br />
In the individual and collective hearts of the<br />
gents who write material for celluloid entertainment,<br />
producer Jerry Wald should occupy<br />
a prominent place in those paeans of thanksgiving.<br />
Rare indeed the week In which Wald<br />
falls to lay it on the line for some yam which<br />
Most Complete Quality Line on Morkct<br />
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Junior Speaker . . . Senior Speaker . . . Univerial Speaker<br />
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By IVAN SPEAR<br />
will be made into one of the pictures he plans<br />
to produce independently for distribution by<br />
20th Century-Fox. He announced at the beginning<br />
that he proposed fabricating 18 Pox<br />
films during the next three years; and, while<br />
no count has been kept on his story buying<br />
activities, it seems that he must, by now, have<br />
acquired at least that number. Most recent<br />
Waldian purchase was "Down Payment," a<br />
novel by John McPartland, which Philip Yordan<br />
has been set to script. Wald announced<br />
further that he plans to make a picture titled<br />
"Holiday in Monaco," which will be filmed<br />
in and around Monte Carlo, and the idea for<br />
which quite conceivably sprung from the<br />
recent, widely publicized marriage of you<br />
know who . . . After resolving final legal<br />
obstacles, producer Harry Tatelman has<br />
acquired from Roger Acton and Caspar<br />
Adams, now eastern businessmen, rights to<br />
their personal and factual story, "The 446,"<br />
based on their exploits as U. S, Naval heroes<br />
during World War II. The Acton-Adams<br />
story concerns the now-legendary achievements<br />
of the Navy's first LST boat, which<br />
the authors commanded, and which was<br />
decorated and became known as "The Lone<br />
Wolf of the Pacific." Tatelman, who is also<br />
readying for production the Robert Wilder<br />
best-seller, "Years of Tomorrow," plans to<br />
film "The 446" under the banner of his<br />
recently formed independent company,<br />
Hampshire Productions. No release has been<br />
"Bon Voyage," a new novel by<br />
set . . .<br />
Marrijane and Joseph Hayes, has been purchased<br />
by Universal-International. Ross<br />
Hunter has been assigned to produce the<br />
feature, which will be filmed largely in<br />
Europe. The Hayes have been signed to<br />
write the screenplay about a midwest family<br />
making their first trip to Kurope . . . Out<br />
Metro way, purchase was made of "The<br />
Housebreaker of Shady Hill," a short story<br />
by John Cheever.<br />
'No Time for Sergeants'<br />
To Star Andy Griffith<br />
Devotees of the New York stage will be<br />
happy to learn that Andy Griffith will star<br />
in Warner Bros.' screen version of "No Time<br />
for Sergeants" in the same role which brought<br />
him fame on Broadway . . . Arthur O'Connell<br />
has been signed by producer Himan Brown<br />
to star in "The Violators," which Brown's<br />
Galahad Productions will film in New York<br />
for RKO release . . . Dan Dailey was set at<br />
20th Century -Fox for a topline in "Oh, Men!<br />
Oh, Women!" filmization of Edward Chodorov's<br />
Broadway legiter which Nunnally Johnson<br />
will produce and direct from his own<br />
screenplay.<br />
Production Progress Seen<br />
For Hecht-Lancaster<br />
With the return of Harold Hecht, he of the<br />
Hecht-Lancaster Companies from New York,<br />
huddles with United Artists executives, it will<br />
be full speed ahead for the ambitious and already<br />
widely publicized production program<br />
of the H-L outfit. So says David Goldlng,<br />
who was recently installed as tub-thumperin-chief<br />
for the fast moving independent<br />
company that gave the screen "Marty" and<br />
SI,<br />
SI, SENOBS—Plans for the Spanish<br />
location filming of Melville Productions<br />
initial venture, "Thieves' Market," were<br />
revealed at a press conference by Melville<br />
president, Gregory Peck, and Sy Bartlett,<br />
left, producer of the drama for<br />
United Artists release. UA executive, Bob<br />
Blumofe, right, also took part. Filming<br />
of the entire production will be done in<br />
Madrid and nearby areas of Spain. Peck<br />
will costar in his initial independent<br />
production, and will finalize negotiations<br />
for his female costar following completion<br />
of his current role in Metro-Goldwyn-Mayer's<br />
"Designing Woman."<br />
"Trapeze." Witness: decision was reached<br />
for a March 1957 release of the recently completed<br />
"The Bachelor Party." Hecht gave the<br />
green light for production start later this<br />
month of "The Sweet Smell of Success," which<br />
will reunite the "Trapeze" costarring team of<br />
Burt Lancaster and Tony Curtis. Following<br />
completion of this picture, Lancaster will immediately<br />
start preparing for "The Devil's<br />
Disciple," in which he will costar with Sir<br />
Laurence Olivier and Montgomery Clift.<br />
Oldsmobile Will Sponsor<br />
Oscar Awards Telecast<br />
Not that it came as a surprise to anyone<br />
but it is now official. Oldsmobile automobiles<br />
will again sponsor the telecasting of Hollywood's<br />
biggest glamorfest, the Awards event<br />
of the Academy of Motion Picture Arts and<br />
Sciences. Word that the car company was<br />
to again pick up the substantial tab for<br />
Oscar's annual appearance was to be officially<br />
forthcoming at a cocktail party<br />
tossed by Academy brass at their headquarters<br />
for Jack Wolfram, a General Motors<br />
veep.<br />
And so the Cinemania rallblrds who for the<br />
past several seasons have deplored the fact<br />
that the mighty motion picture industry<br />
has to turn to a non-affiliated commercial<br />
colossus to pay the bill for what is its own<br />
and very dearest limelight-inviting venture,<br />
can sharpen their verbal and editorial bai-bs<br />
for another season of good hunting.<br />
Norman Krasna to Script<br />
Musical for MGM<br />
Norman Krasna has been signed to script<br />
the untitled musical which Cy Feuer and<br />
Ernest H. Martin will produce at Metro-Goldwyn-Mayer<br />
... At the same studio, Charles<br />
Walters was set to direct "Don't Go Near the<br />
Water," starring Anna Kashfi. Lawrence<br />
Weingarten will produce.<br />
26 BOXOFFICE :<br />
: October 20, 1956
IP<br />
CALENDARiEVENTS<br />
OCTOBER
St. George and the dragon<br />
Continuous show -entire week<br />
Battle the wicked dragon . . . save the lady fair! That's what we'd<br />
all like to do-and can-on the wide, wide-screen where everything's<br />
close-up and adventure's real and earnest. Product of modern<br />
Motion Picture Film Department<br />
EASTMAN KODAK COMPANY, Rochester 4, N. Y.<br />
Branches at strategic centers. Inquiries invited.
LETTERS<br />
NO REPLACEMENT FOR CARBONS<br />
The attached is an answer to your letter<br />
from a "Georgia Exhibitor" on Carbon Arcs,<br />
which appeared in your September 29 issue<br />
of BOXOPFICE. I am a projectionist at<br />
Schine's Vernon Theatre in Mt. Vernon and<br />
belong to Newark, Ohio Local 71 lATSE and<br />
get a chance to read your publication quite<br />
often.<br />
P.O. Box 13,<br />
Mt. Vernon, Ohio.<br />
OTTO F.<br />
SAMROW<br />
Mr. Otto P. Samrow<br />
P.O. Box 13<br />
Mt. Vernon, Ohio<br />
Dear Sir:<br />
This acknowledges your letter of October 2,<br />
to which you attached a clipping from the<br />
May 29 issue of BOXOFFICE relating to<br />
Ught sources other than carbon arcs that<br />
might be used for picture projection.<br />
Time passes more quickly than most of us<br />
realize, so I am inclined to believe that the<br />
demonstration that you saw of a water-cooled<br />
mercury lamp may have been more than 15<br />
years ago. At that time we were doing a great<br />
deal of experimental work with this particular<br />
water-cooled mercury lamp and it was found<br />
to be relatively quite effective for the projection<br />
of black and white motion pictures.<br />
The trend already beginning at that time toward<br />
the use of color and the wide use of<br />
color today makes sources such as this completely<br />
inappropriate for picture projection.<br />
you're not<br />
using<br />
Metropolitan<br />
Ad Mat<br />
Service . .<br />
.<br />
you're<br />
worrying<br />
too much!<br />
WRITE OR WIRE TODAY TO:<br />
The trouble is that mercury lamps produce<br />
very little red light; thus the images on film<br />
which are red appear either distorted or very<br />
dark. Skin tones are far from flattering.<br />
We continue to give close attention to every<br />
new development in light sources with the<br />
hope that one will come along which will<br />
enable us to effectively compete for the theatre<br />
picture projection business. I am sure<br />
other lamp manufacturers are doing the same.<br />
We still have great hopes of success, but we<br />
have nothing to offer you and your associates<br />
at this time.<br />
Thank you very much for your interest.<br />
General Electric Co.,<br />
Nela Park,<br />
Cleveland 12, Ohio.<br />
F. E. CARLSON<br />
AGREES ON WOMEN APPEAL<br />
Your editorial, "Woo the Women," in the<br />
October 6 issue of BOXOFFICE contained<br />
some good points, only it is slightly late in<br />
reaching the big brass in Hollywood.<br />
Exhibitors throughout the country warned<br />
Hollywood several years ago that women by<br />
the droves were leaving the nation's movie theatres<br />
and gave the reason, movies which<br />
women were not interested in. But no one in<br />
Hollywood listened, just as they turned a deaf<br />
ear on many other good suggestions which<br />
have come from the managers and the exhibitors<br />
who are in a better position to know the<br />
likes and dislikes of the public better than<br />
anyone in Hollywood or any of the survey<br />
experts.<br />
The little old ladies, and ladies not so old,<br />
still meet downtown for lunch. Only, after<br />
lunch, when they shop the movie theatres,<br />
they pass by the marquees advertising sex,<br />
lust, violence, gun play and the dozens of<br />
other themes in which the women are not<br />
interested. They thus become more interested<br />
in their card games and other activities, not<br />
especially TV.<br />
They will return to the movies when there<br />
are movies of the type that they thoroughly<br />
enjoy.<br />
It all adds up that—men or women—they<br />
both come to the movies to be entertained.<br />
They want to see entertaining movies, something<br />
that makes them feel good when they<br />
leave the theatre. The best money-making<br />
movies are generally those that women and<br />
men both enjoy.<br />
GEORGIA EXHIBITOR<br />
A DISPLEASED MOVIE FAN<br />
You film people tell us, "Movies are better<br />
than ever." They no doubt are! But, where<br />
do we have to go to see them?<br />
When the same movie is playing at half<br />
a dozen theatres at the same time, moviegoers<br />
like us have no choice but to spend our<br />
entertainment money elsewhere. Why is this<br />
so? You Kansas City movie folks are just<br />
Three Companies Finance<br />
'South Pacific' Filming<br />
NEW YORK—Production of "South Pacific"<br />
in Todd-AO and Cinemascope will be<br />
financed by Magna Theatre Corp., which will<br />
roadshow the Todd-AO version; 20th Century-Fox,<br />
which will distribute the Cinema-<br />
Scope edition later, and United Artists Theatre<br />
Circuit. George P. Skouras is president<br />
both of Magna and the UA cii'cuit.<br />
The 20th-Fox investment will be $2,000,000,<br />
according to Skouras, at a press interview<br />
Monday (15) also attended by Oscar Hammerstein<br />
III. The amount of the other investments<br />
were not stated. Rodgers & Hammerstein<br />
Pictures will take 47 per cent of the<br />
net profit and Magna 53 per cent. Out of the<br />
latter sum Magna will give 20th-Fox a net<br />
of ten per cent and pay a distribution fee of<br />
20 per cent.<br />
Pressed for an estimate of the negative cost,<br />
Hammerstein unwillingly "guessed" up to $5,-<br />
000,000. Skouras said the hope was to keep<br />
it within $3,500,000. It was pointed out that<br />
it is too early to set a budget because the<br />
script has not yet been completed. Richard<br />
Rodgers and Hammerstein will personally<br />
supervise the production and Joshua Logan,<br />
who directed the Broadway show, will<br />
direct.<br />
March 1, 1957, is the target date to start<br />
production. Acting talent is being sought.<br />
Studio shots will be at the 20th-Fox coast<br />
studios through an arrangement closed by<br />
Skouras with W. C. Michel and Donald A.<br />
Henderson of that company. Hammerstein<br />
will leave in a few days to look for an island<br />
locale in Hawaii and will go on to Australia.<br />
Skouras said Magna has options on "Pipe<br />
Dream," "Allegro" and "Me and Juliet," other<br />
Rodgers & Hammerstein shows. Hammerstein<br />
said he was happy about the arrangement because<br />
he considered Todd-AO the best process<br />
for his shows in that it conveyed a feeling of<br />
intimacy.<br />
The stage production of "South Pacific"<br />
ran on Broadway for almost five years.<br />
Columbia Filming Feature<br />
In Garment Center, N. Y.<br />
NEW YORK—Columbia Pictures put "Garment<br />
Center," produced and written by Harry<br />
Kleiner with Robert Aldrich directing, before<br />
the cameras here Saturday (13). The picture<br />
is being filmed in various sections of the<br />
city, ranging from east 102nd Street in upper<br />
Manhattan to Sutton Place, bordering on the<br />
East River. The principals will also enact<br />
scenes along west 37th Street, outside the<br />
Manhattan Center Bldg. and the entire garment<br />
center district in mid-Manhattan.<br />
Lee J. Cobb heads the cast, which also includes<br />
Richard Boone, Valerie French, Kerwin<br />
Matthews, Joseph Wiseman, Gia Scala,<br />
Jon Shepodd, Adam Williams, Cella Lovsky<br />
and Harold J. Stone.<br />
Jackie Coogan Assigned Role<br />
HOLLYWOOD—Jackie Coogan, has been<br />
set for the role of Swifty, Prank Sinatra's<br />
confidante, in Paramount's "The Joker Is<br />
Wild."<br />
MnnopoLiTAN Mai Service<br />
303 €ASI 4lh STREET • lOS ANGILIS 13, CAIIF<br />
losing potential customers! !<br />
5530 Olive St.,<br />
Kansas City, Mo.<br />
MRS. J. T. HAYES<br />
Editor's note: This situation is prevalent<br />
In cities throughout the country because of<br />
day-and-date bookings.<br />
CONTROL TRAFFIC . . . AVOID CONFUSION WITH<br />
DIT-MCO PATENTED RAMPLIGHTS<br />
llluminotct romp number . . . lightt romp<br />
entrance . . . ihowt when romp li full. Easily<br />
controlled by oHendants.<br />
ATTRACTIVt ECONOMICAL<br />
DRIVMN THEATRE MFG. CO. T«1!;."c"rM'.*'<br />
30 BOXOFFICE : : October 20, 1956
Carl Rindcen Praises<br />
Current Film Quality<br />
BUFFALO— Carl J. Rindcen, manager of<br />
Shea's Buffalo Theatre, sees improvement of<br />
film product quality in recent months as<br />
a great boom for exhibition's<br />
fall and<br />
winter business.<br />
Carl Rindcen<br />
"I personally can't<br />
remember a year when<br />
the annual 'Best Ten'<br />
list was going to be so<br />
difficult to compile<br />
because of the terrific<br />
candidates, such as<br />
Moby Dick, Bus Stop,<br />
Somebody Up There<br />
Likes Me, The Bad<br />
Seed, High Society,<br />
The Eddy Duchin<br />
jtory and a lot of others you will be seeing<br />
pfore 1957," Rindcen said.<br />
i"The glow of the future fascinates me<br />
(iturally," he continued, "but it's wise to<br />
jise predictions firmly on the facts of<br />
down performance. After all, future growth<br />
nd the investments of tomorrow grow out<br />
current business. The facts are that<br />
_7,000,000 cash customers went to the motion<br />
picture theatres in a recent month, compared<br />
with 63,000,000 in the same period of 1955.<br />
I was interested in a Sindlinger & Co. bulletin<br />
to the effect that 40,000,000 persons were<br />
talking about motion pictures in August this<br />
year, compared with 25,000,000 to 28,000,000<br />
a year ago.<br />
"This is not moonshine. I believe it. My<br />
own local estimates attribute a lot of our<br />
whopping three-week runs to the talk that<br />
makes business. Such were the cases of I'll<br />
Cry Tomorrow, Trapeze and The Man With<br />
the Golden Arm.<br />
"Around holiday time," Rindcen advises,<br />
"you must make a date for 'The Teahouse of<br />
the August Moon,' made in Japan. The<br />
manager's talkmeter is already registering this<br />
one."<br />
Technicolor Opera Film<br />
Distributed by Jacon<br />
NEW YORK — "Two Loves Had I,"<br />
a Technicolor<br />
picture about the life of Puccini produced<br />
by Rizzoli Film of Italy, has been<br />
acquired by Jacon Film Distributors for U. S.<br />
distribution, according to Bernard Jacon,<br />
president. It will be released in December.<br />
Gino Sinimberghi and Nelly Corradi act as<br />
well as sing their roles and Gabriele Ferzeti<br />
plays Puccini with Marta Toren as his wife<br />
Elvira. Nadia Gray and Paolo Stoppa are<br />
featured as are Ben j amino Gigli, Antonietta<br />
Stella, Gino Penni and other La Scala of Milan<br />
artists singing "Manon Lescaut," "La Boheme,"<br />
"La Tosca" and "Madame Butterfly."<br />
ITOA Officers Re-elected<br />
NEW YORK—All officers of the Independent<br />
Theatre Owners Ass'n, Inc., were reelected<br />
at a meeting Thursday night. Harry<br />
Brandt continues as president. Vice-presidents<br />
are Max A. Cohen, William Namenson,<br />
Julius Sanders and Abraham Leff. The rest<br />
of the slate is comprised of Leon Rosenblatt,<br />
treasurer; Edith Marshall, secretary, and<br />
John C. Bolte jr., sergeant-at-arms.<br />
'GIANT' PREVIEWED IN NY—In advance of the world premiere of Warner<br />
Bros.' "Giant" at the Roxy Theatre in New York, a special press and exhibitor preview<br />
was held at the Criterion Theatre. Shown above, ton panel, left to right: Bernie<br />
Myerson, buyer and booker, Fabian Theatres; Bernard R. Goodman, Warner Bros,<br />
executive; Larry Morris, executive of B. S. Moss Theatres, and Bob Sherman, RKO<br />
Theatres. Bottom photo: George Aurelius, UPT district manager in Phoenix; John<br />
Branton, Minnesota Amusement Co.; Charles Winchell, Minnesota Amusement Co.,<br />
and Al Sicignano, XJPT.<br />
Two Foreign Films to Open<br />
In New York Art Houses<br />
NEW YORK—Two foreign pictiu:es, the<br />
Italian-language "Vitteloni" and the Spanish<br />
"Marcelino," will open at New York first<br />
run art houses during the week of October 22.<br />
"Vitteloni," Federico Fellini's prize-winning<br />
picture, will open at the 55th Street Playhouse<br />
October 22 with a benefit charity performance<br />
for Casa Verdi, the old musicians home in<br />
Milan. Mrs. Wanda Toscanini Horowitz,<br />
daughter of Arturo Toscanini, is arranging<br />
the benefit. API-Janus Films is distributing<br />
"Vitteloni" in the U. S.<br />
"Marcelino," the first Spanish film of importance<br />
to play in the U. S., will open at the<br />
Fine Arts Theatre October 22 as a benefit for<br />
Casita Maria, Puerto Rican settlement house.<br />
Ladislo Vajda directed and United Motion<br />
Picture Organization is releasing in the U. S.<br />
New York Beauty Contest<br />
Won by Young Redhead<br />
NEW YORK—Merle Moriarity of Oceanside,<br />
a 20-year-old redhead, earned the title<br />
of New York's Miss Exquisite Form Monday<br />
(15) in the national contest promoting "The<br />
King and Four Queens," Russ-Field Cinema-<br />
Scope picture starring Clark Gable for United<br />
Artists release.<br />
The contest was held in the Manger Vandsrbilt<br />
Hotel. By winning the regional crown.<br />
Merle qualifies for grand-prize runoffs.<br />
Among the prizes are a Hollywood test, a<br />
station wagon, mink coat and vacations in<br />
Europe, South America and Hawaii.<br />
UA issued the following statistics about<br />
Merle—over-all height, 5 feet 7, and 34, 23, 32.<br />
'World' Benefit Premiere<br />
Nets $26,000 for Rogers<br />
NEW YORK—The benefit performances of<br />
Michael Todd's "Around the World in 80<br />
Days" at the Rivoli Theatre Thursday C18)<br />
raised a total of $26,000 for the Will Rogers<br />
Memorial Hospital, according to David<br />
Picker, general chairman. Proceeds will support<br />
the work of the hospital's research laboratory,<br />
which is investigating new techniques<br />
in the treatment and cure of tuberculosis.<br />
Among the industry executives in the audience<br />
of 1,500 were Robert S. Benjamin, Harry<br />
Brandt, William Brandt, Jack Cohn, Russell<br />
V. Downing, Gus S. Eyssell, Si Fabian, Max<br />
Fellerman, Leopold Friedman, Alex Harrison,<br />
William W. Howard, Leo Jaffe, Arthur B.<br />
Krim, A. Montague, Ai'nold Picker, Eugene<br />
Picker, Samuel Rinzler, Sam Rosen, George<br />
Skouras, Spyros S. Skouras, Wilbur Snaper,<br />
Joseph Vogel and Max E. Youngstein.<br />
Others present were David Niven and<br />
Shirley MacLaine, who are starred in the<br />
picture; Michael Todd, William Wyler,<br />
Thelma Ritter, Robert Merrill, Dorothy Sarnoff,<br />
Cathy O'Donnell, Nina Foch and Alan<br />
Dale. Richard Brandt of Ti'ans-Lux Theatres<br />
was co-chairman of the event.<br />
Chain 25th Anniversary<br />
NEW YORK — Skouras Theatres Corp.,<br />
which was founded and organized 25 years<br />
ago this month, will stage special activities<br />
to commemorate the silver anniversary in each<br />
of its metropolitan theatres during the week<br />
of October 24. The company has pledged itself<br />
to carry on the policies of serving the film<br />
going public and making the theatre a focal<br />
point for local, civic and charitable activities.<br />
BOXOFFICE October 20, 1956 31
'<br />
very<br />
—<br />
—<br />
.<br />
—<br />
—<br />
—<br />
—<br />
'Gianf Is Best Since 'The Robe<br />
In First Roxy Week; 2 Others Big<br />
NEW YORK— "Giant," which had a benefit<br />
"Attack!" in its fourth at the Mayfair, where<br />
opening at the Roxy October 10 for the it was better than the preceding stanza;<br />
Muscular Dystrophy Ass'n, gave the Roxy "Toward the Unknown," in its third at the<br />
Theatre a terrific opening week, the best for Paramount, and "Tea and Sympathy," which<br />
the theatre since "The Robe" introduced had a third week at the Radio City Music<br />
Cinemascope late in 1953. Two other new Hall which just about equalled its second<br />
pictures, "Pillars of the Sky" at the Globe week at the world's largest house,<br />
and "Between Heaven and Hell" at Loew's "Seven Wonders of the World" attracted<br />
State, also had big first weeks, aided by the the holiday and out-of-town crowds to the<br />
long Columbus Day holiday. Warner Theatre, where the 27th week of<br />
Still holding up well were "The Bad Seed," two-a-day was better than the 26th stanza.<br />
in its fifth big week at the Astor; "War and a second two-a-day picture, "Around the<br />
Peace," in its eighth week at the Capitol; World in 80 Days," in Todd-AO, opened at<br />
the Rivoli Theatre Wednesday (17).<br />
"Wee Geordie" did sensational business in<br />
y WA \i / "^^ I ^ *** '^<br />
'^^ ^'"'' ^^^^ ^^ '^^ Little Carnegie Theatre<br />
fej<br />
f "^ \ < ^<br />
V-,___^<br />
J<br />
^ ^ "^ attractions, "Lust for Life," which had long<br />
r<br />
^ '*^ Z \'~:z::^J waiting hnes nightly during its fourth week<br />
^ ^ \ F ^^aa^^<br />
^<br />
\^.^y at the Plaza; "The Silent World," which was<br />
"><br />
•y / Jj^^^^^^ strong, in its third week at the Paris;<br />
Ta^jJi "La Strada," in its 13th big week at the<br />
{(I^^£:c2. Trans-Lux 52nd Street Theatre; "Private's<br />
^<br />
{i**<br />
Progress," in its<br />
"The Grand Maneuver,"<br />
12th week at the Guild, and<br />
in its second week<br />
. , , —_:.„ -<br />
^pp^t, j^ w<br />
'^<br />
1^^^^\ ^e" I^^^ *' '^^ Sutton.<br />
.J^ V<br />
^P' * '^^°<br />
^^H Vo^^ ^^^ ^^* ^°^^^ ^^1^ opened during<br />
/- {^\ V|^ J^ ^X<br />
^^^ week, "The Snow Was Black" at the<br />
AI'SJ^^M<br />
>[S '^ -,)<br />
^^<br />
I'<br />
^^ Baronet, and "Storm Center," a Columbia<br />
i.^^ /<br />
picture, at the Normandie.<br />
Judy Garland and her vaudeville revue<br />
continued to aljsolute capacity, plus standees,<br />
in a third week at the RKO Palace.<br />
-^ -^ rs / "")<br />
"» /<br />
^—<br />
Vi '" '<br />
f i^\i Criterion— Closed until "The Ten Commandments"<br />
I<br />
—<br />
V *i O Vl''©^ V \<br />
-^ opens Nov. 9<br />
ff H --—I Fine Arts Rififi (UMPO), 19th wk 110<br />
-^ / Vr- -^ ) 55th St. Bullfight (Janus), 15th wk 105<br />
Globe Pillars of the Sky (U-l) 125<br />
Guild Private's Progress (DCA), 12th wk 125<br />
^^_. /[I"^ Little Carnegie Wee Geordie (Arthur), 2nd wk...l40<br />
^^1 Loew's State Between Heaven and Hell (20th-<br />
( I Fox) 150<br />
,, , Mayfair—Attock! (UA), 4th wk 125<br />
^1,<br />
,<br />
If Vniir i t L Rivoli Around the World in 80 Days (UA), opened<br />
° Roxy Giont (WB), plus ice revue 250<br />
Sutton The Grand Maneuver (UMPO), 2nd wk...l50<br />
Trans-Lux 52nd La Strada (Trans-Lux), 13th wk.. 140<br />
•<br />
livmg room comfort . ..<br />
*«°-?:,''°y'^T,i?'*,'^<br />
chances are — they are '''F«;"^d'':k'"* .".'""' .'". ""'. "" "". ".°.*'."i 30<br />
Warner<br />
Seven Wonders of the World (SW),<br />
^,—. j^ _ 27th wk. of two-o-doy 160<br />
^^g g^<br />
—Game I World of Love (Times); One Summer of<br />
^1 y J*<br />
I<br />
^<br />
I<br />
Happiness (Times), revivols, 13th wk 100<br />
I I ttt/l P tttLtU I tlvL a Second Week of Tea' Gettf<br />
130 Score in Pittsburgh<br />
Write, wire or phone — PITTSBURGH—"Tea and Sympathy" was<br />
in New York '^^ downtown's best grossing attraction in<br />
"Doc" Faige or "Barney"" Sholtz, ^^ ^^°^^ ^n
IT'S TIME YOt/<br />
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for ease of operation, high efficiency, low maintenance<br />
and rugged dependability. And what's<br />
more, CENTURY equipment is designed and built<br />
to hold these high levels of performance.<br />
Whatever your needs may be, see your authorized<br />
CENTURY dealer for CENTURY projection<br />
and sound. Projectors are available either in<br />
air or water-cooled models and are designed for<br />
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Century Projector Corporation<br />
NEW YORK, N<br />
^S O L D B Y<br />
Amusement Supply Co.<br />
346 West 44th St.<br />
New York 18, N. Y.<br />
J. F. Dusman Company<br />
12 East 25th St.<br />
Baltimore 18, Maryland<br />
Buffalo Theatre Equipment & Seating Inc.<br />
505 Pearl St.<br />
Buffalo 2, New York<br />
Albany Theatre Supply Co.<br />
443 North Pearl St.<br />
Albany 4, New York<br />
kBOXOFFICE :: October 20, 1956 33
. . Robert<br />
. . Settlement<br />
BUFFALO<br />
f^ecil B. DeMille will visit here Monday (22)<br />
in connection with "The Ten Commandments,"<br />
which will open at the Century December<br />
21. DeMille, who is on a 12-city tour,<br />
will be honored at a luncheon in Hotel Statler<br />
on the day of his visit. Mayor Steven<br />
Pankow will act as host . T. Murphy,<br />
managing director of the Century Theatre,<br />
issued invitations for two advance<br />
screenings of the DeMille classic on Thursday<br />
(18), at the Amherst Theatre on Buffalo's<br />
city line.<br />
Edward L. Hyman, vice-president, AB-<br />
Paramount Theatres, was here Thursday (18)<br />
for conferences with Arthur Krolick, district<br />
manager and managers of the AB-PT thea-<br />
.<br />
tres in the area. Hyman was accompanied<br />
by his assistant, Bernard J. Levy, and Al<br />
Sicignano of the home office booking department<br />
. . Marian Marlowe was in<br />
Rochester recently to sing for the annual<br />
Firemen's Benefit Fund show in the Eastman<br />
Theatre. The program was arranged by<br />
Lester Pollock, manager of Loew's. Miss<br />
Marlowe said she originally took a singing<br />
job "only because I couldn't get an acting<br />
role."<br />
Elmer F. Lux, chief barker of Tent 7, is to<br />
be commended for success of the recent Muscular<br />
Dystrophy campaign. Residents of<br />
western New York and southern Ontario,<br />
Can., pledged $136,570 during the 18-hour TV<br />
marathon. Additional thousands of dollars<br />
were collected by door-to-door canvassers<br />
throughout many parts of western New York.<br />
Lux is chairman of the western N. Y. chapter<br />
of the Muscular Dystrophy Ass'n and as<br />
such led the campaign.<br />
Harry Altman, proprietor of the local Town<br />
Casino and the Glen in Williamsville, has<br />
opened the $750,000 Arrowhead Lanes bowling<br />
alley in Canandaigua. Harry's son Robert<br />
is managing the alley . . . Stanley Kositsky,<br />
UA manager here, is jumping into the<br />
Jim Velde drive with both feet, hoping to<br />
grab part of the prize pool of more than<br />
$50,000 cash to be shared by the winners. The<br />
drive started October 1 and will be the longest<br />
and most intensive in UA history.<br />
Carl J. Rindcen, manager of Shea's Buffalo,<br />
booked the Dr. Silkini "Asylum of Horrors"<br />
stage show, featuring the Frankenstein<br />
monster in person, for Friday (19) at midnight.<br />
Tickets were sold in advance. On the<br />
screen were "Valley of the Zombies" and<br />
"Fright-Night the 13th" . . . Business and<br />
industries purchasing tickets for the National<br />
Brotherhood citation banquet this year will<br />
be encouraged to invite as their guests teachers,<br />
school principals, members of the clergy<br />
and others who can carry the theme of<br />
brotherhood back to the community level.<br />
This was announced by Elmer F. Lux, chief<br />
barker of Tent 7 and banquet chairman. He<br />
said the committee's determination is "to<br />
reach the greatest number of people possible<br />
with our message." The banquet will be held<br />
November 27 in Hotel Statler.<br />
Kirk Douglas In a photo Interview with<br />
Ardls Smith, drama editor of the Evening<br />
News, said that the eyes of the Douglas<br />
family and Director Vlncente MlnnelU are on<br />
Buffalo, one of the ten test points before<br />
general release for their MOM Van Oogh<br />
film, "Lust for Ufe." "We've had a queue In<br />
front of the Fine Arts Theatre in Los Angeles,"<br />
Douglas said. "But, of course, this is<br />
a small house like your Cinema. So length of<br />
run is the important thing." The local opening<br />
for "Lust for Life" was at the Cinema<br />
Theatre Wednesday (17), sponsored by the<br />
advisory committee of the Albright Art Gallery.<br />
Due to a midweek "slump" in theatre attendance,<br />
the Madison and Liberty, Schine<br />
Rochester houses, will operate on a limited<br />
schedule for an indefinite period. Joseph De-<br />
Silva, city manager for Schine in Kodak<br />
Town, said Tuesday and Wednesday programs<br />
will be suspended until business picks<br />
up. He said a shortage of pictures is partly<br />
responsible for the situation . . . For three<br />
days a week the Rialto in East Rochester<br />
turns into an "art" house, a policy that pays<br />
off, according to Manager James Russell.<br />
"Diabolique" and "The Prisoner," which first<br />
played the Rochester art theatres, the Little<br />
and Cinema respectively, did better business<br />
at the East Rochester than "Guys and Dolls,"<br />
said Russell.<br />
Children Crowd Art House<br />
For 'Fantasia' Showing<br />
ROCHESTER—"Fantasia" has been a hit<br />
in a new run at the Cinema Theatre, a local<br />
art house, but not quite in the way that the<br />
management had envisioned when the picture<br />
was booked. No sooner were the doors<br />
opened than the place was filled with<br />
children—hordes of very small patrons demanding<br />
non-existent popcorn, candy and<br />
pop.<br />
The management's insistence that "Fantasia"<br />
is a picture for music-loving adults<br />
and not for the young fry proved to be at<br />
variance with the Cinema's boxoffice experience.<br />
The children (who must be accompanied<br />
by adults at the Cinema) filled<br />
the theatre for two Sunday afternoon showings.<br />
When the management suggested to the<br />
line-waiters outside that they ought to go<br />
home and escape a downpour of rain, the<br />
crowd refused to budge. The previous day<br />
the theatre had been filled for every performance.<br />
The second weekend was another<br />
good one but the management noticed that<br />
children were tapering off and more adults<br />
were coming.<br />
"We were flabbergasted when we first saw<br />
all those children," said Seymour Nusbaum,<br />
Cinema manager. "In the last couple of<br />
days it has been more the way we thought<br />
it would be, with the adults in the majority.<br />
A child has to be at least 10 or 12 to enjoy<br />
'Fantasia.' It can't hold the interest of the<br />
smaller children."<br />
What lured the youngsters, of course, was<br />
Disney's cartoon characters who are the<br />
actors in some of the screen interpretations<br />
of great musical works. The fact that no<br />
popcorn is available in the Cinema's quiet,<br />
intimate atmosphere disgusted the kids,<br />
Nusbaum reported.<br />
New Rochester Art House<br />
ROCHESTER, N. Y.—The Pine Arts Theatre<br />
is scheduled to open in November, booking<br />
mostly art pictures. The Fine Arts was<br />
formerly the Rexy Theatre, South avenue<br />
motion picture house for many years. The<br />
entire interior has been remodeled and new<br />
projection equipment and new seating Installed.<br />
ALBANY<br />
n Ginbing:orama will be held at the Variety<br />
clubrooms in the Sheraton-Ten Eyck<br />
Hotel Saturday night for members and<br />
their wives. Admission will be $1 at the<br />
door. A gin rummy tournament will be<br />
staged and bingo games will be held.<br />
Prizes for the latter have been donated by<br />
Dr. A. I. Milstein of the Union-Fern Furniture<br />
Co., Ben Shapiro (shirts) and other<br />
merchants. The affair will start at 8 p.m.<br />
Chairman Norman Weitman predicted a capacity<br />
turnout. Others on the committee are<br />
Gene Teper and Al Kellert. A catchy singlepage<br />
mimeograph for the Ginbingorama was<br />
prepared by Al Kellert, a member of the<br />
arrangements committee and advertising<br />
agency owner.<br />
Scheduled for a visit here to complete details<br />
of the new lower-front for the Strand<br />
were Harry Peinstein, division manager;<br />
James Totman, his assistant; James Bracken,<br />
contact manager; William Wurtz, head of<br />
the SW realty department; Herman Meier,<br />
SW chief construction engineer, and Cy<br />
O'Toole, zone sound engineer. October 24 is<br />
the approximate starting date and the job<br />
will be completed before cold weather sets in.<br />
Weekday matinees are to be eliminated during<br />
the first part of the project . . . Harry<br />
Lamont repeated a fall Anniversary Week<br />
celebration at the Riverview Drive-In, Rotterdam<br />
Junction, with a different show each<br />
night. A special attraction Sunday was an<br />
archery exhibition at 8 p.m.<br />
Joe Gins, U-I district manager, checked<br />
Fabian's Saratoga<br />
in for a sales conference . . .<br />
Drive-In at Latham closed October 15.<br />
The Mohawk in Colonic will remain open for<br />
several weeks . . . Condolences to Mrs. Ralph<br />
Ripps, wife of the MGM salesman, on the<br />
. . .<br />
death of a brother in New York City<br />
Local exchanges remained open (Columbus<br />
Day, despite the fact home offices in New<br />
Ann Singheiser, secretary<br />
York were closed . . .<br />
at National Screen Service for<br />
eight<br />
years,<br />
resigned.<br />
Steady progress is reported on the construction<br />
of an 800-car drive-in by<br />
Sylvan Leff at Pittsfield, Mass. The site<br />
is within the city limits, opposite a new<br />
shopping center . was announced<br />
in a $75,000 action brought by<br />
Dominick Antinucci of Clinton Heights for<br />
serious burns his son Charles, 12, suffered in<br />
the Royal Theatre in the south end here<br />
March 28, 1954. The supreme court suit alleged<br />
the youngster was attending a show,<br />
when an unidentified patron threw lighter<br />
fluid and a lighted match, causing the boy<br />
to become an almost "human torch." A large<br />
back burn necessitated skin grafting and<br />
hospitalization. The action was against the<br />
Albany Royal Theatre Corp. The Royal, now<br />
dark, was then operated by the Hellman interests.<br />
Nate Dickman, Allied Artists manager,<br />
checked in from Buffalo Tuesday (16) to<br />
work with head booker-office manager Bob<br />
Adler on final details of the sneak preview<br />
of "Friendly Persuasion" at the Strand that<br />
night. Dickman traveled the following day<br />
to Gloversville for a conference with George<br />
Lynch, chief buyer of Schine circuit. He also<br />
had an appointment with Sid Kallet at Kallet<br />
headquarters In Oneida.<br />
34 BOXOFFICE :<br />
: October 20, 1956
»<br />
Max Herschmann Named<br />
New York Filmack Head<br />
NEW YORK—Max Herschmann, local sales<br />
manager of the Filmack Trailer Co., has been<br />
made branch manager by Irving Mack, president.<br />
He will have charge of all theatre work<br />
in the eastern territory. Don Mack will remain<br />
in charge of television production and<br />
sales for Filmack in New York. Herschmann<br />
was sales manager here for ten years.<br />
Optical Department Is<br />
Opened by Filmack<br />
NEW YORK—Filmack Television Studios,<br />
New York, has opened a new ID optical department<br />
for the rapid production of tensecond<br />
shared IDs at a claimed figure of<br />
one-third of the standard cost. The department<br />
contains the call letters of every station<br />
in the U. S. Filmack said its new lab equipment<br />
with a precision-mounted focusing<br />
adapter eliminates several production stages<br />
and makes possible deliveries in less than<br />
three days.<br />
'Solid Gold Cadillac' Bow<br />
At Victoria October 24<br />
NEW YORK—Columbia's "The Solid Gold<br />
Cadillac," starring Judy Holliday and Paul<br />
Douglas, will open at the Victoria Theatre<br />
October 24, following a four-week run for<br />
"The Best Things in Life Are Free," 20th-<br />
Fox Cinemascope musical.<br />
Two other Columbia pictures, "Storm Center"<br />
and "The Silent World," are currently<br />
playing New York first runs at the Normandie<br />
and Paris Theatres, respectively.<br />
'Commandments' Tickets<br />
On Sale at Criterion<br />
NEW YORK—The Criterion Theatre boxoffice<br />
is now receiving advance seat reservations<br />
for "The Ten Commandments" which<br />
will open there November 9 with twice-daily<br />
showings. The theatre is also accepting mail<br />
order reservations for showings up to eight<br />
weeks in advance. There is no limit on the<br />
number of reservations a person may make.<br />
Engineers to Tour Studio<br />
NEW YORK—The Columbia Broadcasting<br />
System television facilities at the Production<br />
Center, 221 West 26th St., will be surveyed<br />
October 25 by the New York section of the<br />
Society of Motion Picture and Television Engineers,<br />
according to George H. Gordon,<br />
chairman of Eastman Kodak Co.<br />
New WB Head in Bangkok<br />
NEW YORK—N. A. Kamath has been<br />
named manager of Warner Bros, office in<br />
-Bangkok, Thailand, by Wolfe Cohen, president<br />
of Warner International. E. D'Souza,<br />
former Bangkok manager, has been reassigned<br />
as manager of the Warner office in<br />
Indonesia.<br />
BROADWAy<br />
n NEW street cleaner on Sixth avenue was<br />
told that if he worked hard he would land<br />
on Broadway in six months. • * * Paramount<br />
vacationers: Charley Prank, trade press contact,<br />
is fishing in Tennessee. Evelyn Seef,<br />
secretary to publicity manager Burt Champion,<br />
is soaking up the sun in the Caribbean.<br />
* * • There was plenty of sun in New York,<br />
too, this week. Temperature hit 84 on Monday<br />
for a new record for October 15. * • *<br />
Wolfe Cohen is ocean-hopping again. The<br />
Warner International president is in Paris<br />
on the first leg of a tour of the company's<br />
European offices. * * * The Criterion has<br />
opened its boxoffice for the advance sale of<br />
tickets to "The Ten Commandments," which<br />
will open there November 9. * * * In Kansas<br />
City this week from New York was C. Glenn<br />
Norris, central and Canadian division manager<br />
for 20th-Fox. * * * The screaming you<br />
may have heard in front of Sardi's was from<br />
teenagers getting a squint of Rock Hudson<br />
in the flesh.<br />
We don't know who she is either, but the<br />
gal whom Otto Preminger has selected to play<br />
the title role in "Saint Joan" was to be announced<br />
Sunday (21), too late to make this<br />
issue.<br />
But she was to have been introduced<br />
to the press at a brunch in the United Artists<br />
home office. * * * The next attraction at the<br />
Astor will be Paramount's "The Mountain."<br />
* * ' Sol Schwartz and the Mrs. are on the<br />
west coast. He's president of RKO Theatres.<br />
* * * Rube Jackter, assistant general sales<br />
manager of Columbia, is on a swing through<br />
the midwest, calling on branches in Detroit,<br />
Minneapolis, St. Louis and Indianapolis. * *<br />
RKO's Dave Cantor was in Pittsburgh, setting<br />
up the world premiere of "Tension at<br />
» * * Harry Puchs, formerly<br />
Table Rock."<br />
with Skouras Theatres, has formed Radio<br />
& TV Monitors, a personalized service which<br />
affords protection to advertisers for their<br />
radio and television advertising dollars.<br />
Ml<br />
Following the rave reviews for "Around<br />
the World in 80 Days" at the Rivoli Theatre<br />
from New York newspaper critics, the theatre<br />
decided to remain open on Sundays from<br />
10 a.m. to 7 p.m. to sell reserved-seat tickets,<br />
now available through December 30. With<br />
"Seven Wonders of the World" now in its<br />
28th week of two-a-day at the Warner Theatre,<br />
a third reserved-seat picture, "The Ten<br />
Commandments," will open at the Criterion<br />
November 9, the greatest number of two-a-day<br />
films on Broadway in many years. * * * Lillian<br />
Gish attended the kinescope of her TV<br />
drama, "The Trip to Bountiful," the Horton<br />
Foote drama which later became a Broadway<br />
stage play, at the Museum of Modern<br />
Ai-t's Thursday film series for the benefit of<br />
the Film Preservation Fund October 18. Also<br />
on the program were excerpts from Miss<br />
Gish's early silent successes, "Hearts of the<br />
World," "Way Down East" and "The Wind."<br />
for Ed Si^Jlivan's TV show. * ' * Jesse<br />
Chinich, Buena Vista western division head,<br />
will leave Sunday (21) for sales meetings in<br />
Dallas and Denver.<br />
Dorothy McGuire, starred with Gary<br />
Cooper in Allied Artists' "The Friendly Persuasion,"<br />
got in from the coast for promotion<br />
activities in connection with the Radio City<br />
Music Hall opening this month. * Harry<br />
Belafonte flew to Grenada, B.W.I., to join<br />
Darryl F. Zanuck's production of "Island in<br />
the Sun," being made there for 20th-Fox<br />
release. • » * Richard Widmark is in New<br />
York to cast actors<br />
for his independent production<br />
of "Time Limit," which he wUl make<br />
for UA in 1957. But first, he will play the<br />
Dauphin in Otto Preminger's "Saint Joan"<br />
in London.<br />
f<br />
Anna May Wong, Chinese actress who has<br />
been away from the screen too long, scored<br />
in "The Letter" on NBC-TV Monday (15),<br />
and is staying in New York to consider film<br />
and stage offers. John Mills, British film star<br />
who played the male lead opposite Siobhan<br />
McKenna in the TV drama, returned to<br />
England to do some special dubbing for "The<br />
Baby and the Battleship," which DCA will<br />
distribute in the U. S. * * * Carmen Sevilla,<br />
Spanish film star, planed in from Madrid,<br />
accompanied by Richard Kiley, American<br />
star, to complete "Flamenca," for Paramount<br />
in Hollywood. * * * Sy Bartlett, who will film<br />
"Thieves' Market" for United Artists in Madrid,<br />
returned Monday after setting plans for<br />
the filming there with Gregory Peck starred.<br />
* * '<br />
Producer Sam Spiegel got in from<br />
another far-flung spot, Ceylon, where he will<br />
produce "The Bridge Over the River Kwai"<br />
in Cinemascope for Columbia in November.<br />
Charles Smadja, UA vice-president in<br />
charge of European production, got in from<br />
his Paris office October 15 for a week-long<br />
series of conferences with home office executives<br />
and department heads. Also in from<br />
Europe on an Iberia Airlines flight from Spain<br />
was Ladislao Vajda, European director of<br />
"Marcelino," the Spanish-Itahan production<br />
which United Motion Picture Organization<br />
will open at the Fine Arts Theatre October 22,<br />
hoping it will be as big a hit as the company's<br />
two previous films there, "Diabolique"<br />
and "Rififi." * * * Ronald Squire and Basil<br />
Sydney, two of the many British stars in<br />
Michael Todd's "Around the World in 80<br />
Days," arrived from London to attend the<br />
opening at the Rivoli. Noel Coward was<br />
already in New York. * » * Gene Kelly, who<br />
produced "The Happy Road" for MGM in<br />
Europe, came in from Paris.<br />
FIP Dinner November 15<br />
NEW YORK—Industry leaders will attend<br />
a dinner of the motion picture division in behalf<br />
of the Federation of Jewish Philanthropies<br />
November 15 at the Hotel Plaza, according<br />
to Charles B. Moss, division chairman.<br />
Barney Balaban, Paramont president, will be<br />
host. Balaban and Samuel Rosen, Stanley<br />
Warner executive vice-president, are cochairmen<br />
of the division.<br />
In New York to prepare location shooting<br />
for "Sweet Smell of Success" are James Hill,<br />
producer, and Alexander McKendrick, director.<br />
* * * Coast-bound were Harold Hecht,<br />
following home office talks with United<br />
Artists executives on "The Bachelor Party,"<br />
now being edited, and Harry Loud, of MGM's<br />
trailer department, who completed a special<br />
trailer on "Teahouse of the August Moon"<br />
ItntWAUSH<br />
OUCAOO t, lU.<br />
MO CeHTIACTl<br />
MO •TUUMf<br />
BOXOFFICE October 20, 1956<br />
35
PITTSBURGH<br />
jyck Crosby, manager of the Pl^ja, BrownsvlUe,<br />
entered the Army . . . The Lou Hannas<br />
and the Bert Stearns hosted the October<br />
19 family night at the Variety Club . . . Bill<br />
Basle of the Basle Bros, circuit recently underwent<br />
plastic surgery for probably the last<br />
time, as he recuperates in all ways from that<br />
near-fatal auto accident of many months<br />
ago. He spent a long period of his recuperation<br />
in Greece, where his brother Andy is<br />
now located, on business and pleasure. Brother<br />
George has actively directed the Basle theatres<br />
for several years . . . Phil Katz, SW publicity<br />
director here, attended a circuit conference<br />
in New York . . . The Alpine Theatre,<br />
Punxsutawney, reopened under the managemen<br />
of Bob Snyder . . . International Theatre,<br />
Crafton Heights, which inaugurates another<br />
season next month, has been renovated . . .<br />
David Barnholtz, former film salesman who<br />
had represented a travel agency on Beacon<br />
street, now is associated with the Forbes<br />
Travel Service.<br />
Sam Navari of the Eastwood Theatre and<br />
Bowling Alleys, Frankstown road, flew back<br />
from Italy a few days ago, and at an early<br />
date his bride will join him here. Legalities<br />
are in process of operation for entry of Mrs.<br />
Navari into the U.S_A. . . . The P. D. "Dinty"<br />
Moores enjoyed a vacation in the Poconos . . .<br />
Demolition workers completed their wrecking<br />
job on the Gardens this week. Built in the<br />
1880s, the horse stable for the trolley company<br />
became Duquesne Gardens for musicals<br />
and sports, and as the Gardens was a famous<br />
landmark as a sports arena for many years.<br />
A civic auditorium, to be completed In 1959,<br />
will replace the Gardens.<br />
Bill Mansell, central manager of Warner<br />
Bros., was painfully injured when a power<br />
mower he was using accidentally cut into one<br />
of his feet, fracturing his toes . . . Alex Manos,<br />
junior executive of the Manos circuit, was<br />
laid up as the result of a spinal disc slippage<br />
. . . Film Arts Society, a local Carnegie Tech<br />
group, is presenting an International Film<br />
Festival of eight motion pictures, and the<br />
Film Society at Johnstown is inaugurating<br />
another season of 14 films from nine nations<br />
. . . Frank S. Decker, 61, Allied Artists<br />
salesman in West Virginia, died in Huntington<br />
last week. Decker, who had been with<br />
the company for 13 years, is survived by his<br />
wife Mildred.<br />
Bigrgest thing- aroimd here is the Roy<br />
Haines drive which is keeping the Warner<br />
Bros, staff very busy . . . David Ferguson,<br />
pioneer in the industry, is leaving the Pittsburgh<br />
Film Service as a shipper . . . With<br />
Bill Zeilor on sick leave, Fred Kunkle of the<br />
Perry Theatre is relieving him at the downtown<br />
Penn Theatre. Zeilor, who supervises<br />
management of the Penn and the Harris, will<br />
vacation as soon as he recuperates. Temporary<br />
manager at the Perry is Johnny Wood<br />
. . . Mort MaglU, Buena Vista district manager,<br />
was here from bis Philadelphia office<br />
where he also presides as Philadelphia area<br />
representative . . . Steve Rodnok sr., Oakmont<br />
exhibitor, is reported recuperating very satisfactorily<br />
after ungoing stomach surgery . . .<br />
Phil Doyle, retired stagehands Local 3 business<br />
representative, again is ill and confined<br />
to Presbyterian Hospital.<br />
Austin Interrante, Philipsburg exhibitor<br />
and a 20th-Fox salesman here in years past<br />
whose death was reported on these pages<br />
last week, was a cancer victim. He spent<br />
nearly two score years in the motion picture<br />
industry. Mrs. Interrante will continue operation<br />
of the Rowland Theatre, Philipsburg<br />
. . . Derris Jeffcoat, manager of Associated<br />
circuit's Blue Dell Drive-In, and his wife are<br />
parents of a fourth child, a daughter, Mary<br />
Bess, born at Mercy Hospital. The Jeffcoats'<br />
other kiddies include another daughter and<br />
Warren Zoeckler has taken over<br />
two sons . . .<br />
as manager of the SW Ambridge Theatre.<br />
A native of Wheeling, he has occupied similar<br />
positions in Erie and other places. Zoeckler's<br />
family will move to Ambridge soon. He succeeds<br />
Don Conrad as manager of the Ambridge<br />
Theatre.<br />
George Spicer, projectionist, reporting for<br />
work Thursday morning, suffered a heart attack<br />
in the lobby of the Fulton Theatre . . .<br />
Joe Bugala, general manager of the Manos<br />
circuit, and Gus Kavouras, Monessen manager,<br />
hosted a group of Monessen educators<br />
at a screening of "Between Heaven and Hell"<br />
at the 20th-Fox screening room. This picture<br />
also was sneak previewed at the Pulton.<br />
Stores Sponsor Newsreels<br />
PITTSBURGH—Newsreels exhibited at<br />
some theatres here are sponsored by<br />
merchants. At a Stanley Warner neighborhood<br />
house, a film frame introduces the<br />
newsreel as being sponsored by a local shoe<br />
store, and a similar film frame at the end<br />
of the reel explains that it has been exhibited<br />
through the courtesy of the shoe merchant,<br />
with address, etc.<br />
Kids Visit Theatre<br />
CHESWICK, PA.—Children of Allegheny<br />
Valley joint schools were guests of Springdale<br />
Parent Music Ass'n at a special show<br />
in the Cheswick Theatre October 12. Mrs.<br />
John E. Armstrong was chairman of the<br />
event, and fundamentals of film projection<br />
were explained by Anthony Haracznak, film<br />
operator.<br />
Postpone Tent 1 Banquet<br />
PITTSBURGH—The annual banquet of<br />
Variety Tent 1, always a November event,<br />
has been set back three months. A February<br />
date will be announced for the banquet, which<br />
in the past two years, for the first time in<br />
more than a quarter-of-a-century, has been<br />
open for women as well as men.<br />
Buena Vista Cuts Down<br />
In New Economy Move<br />
PITTSBURGH—Buena Vista, the Walt<br />
i<br />
Disney distributing outfit which has operated<br />
with much less overhead than any other established<br />
film company, is cutting a number<br />
of territory representatives from its payroll<br />
in another economy move. Left out in the<br />
shuffle is local representative David Wald.<br />
A young veteran of 20 years in the business,<br />
Wald served here with the Warner Bros.<br />
Theatres circuit and as a salesman for 20th-<br />
Fox before joining Buena Vista, which has<br />
office space in the Atlas Theatre Supply<br />
building. Leonard Mintz, Philadelphia representative,<br />
is succeeding Wald here, and his<br />
Philadelphia post will be assumed by Mort<br />
Magill, now BV district manager. Both Mintz<br />
and Magill are former local United Artists<br />
branch managers.<br />
Don Shultz to Withdraw<br />
From Film Business<br />
FAIRMONT, W. VA.—Don Shultz will<br />
withdraw from the amusement industry<br />
October 31. Manager of the Lee Theatre here<br />
for a number of years, he served this year<br />
as president of Allied Theatre Owners of<br />
West Virginia. He had managed the Warner<br />
circuit's Virginia across the street from the<br />
Lee prior to going to the latter house. The<br />
Virginia has been dark for many months.<br />
SW circuit's Fairmont Theatre is located a<br />
block from the Lee and Virginia. Shultz will<br />
announce a new association at an early date.<br />
It is expected he will remain in Fairmont,<br />
but he is quitting show business. Frank J.<br />
"Bud" Thomas, Pittsburgh, licenses and books<br />
for the Lee Theatre.<br />
WEST VIRGINIA<br />
Ceveral dozen exhibitor and distributor<br />
friends of Charles Dortic staged a party<br />
for him at the Bridgeport Pike restaurant of<br />
the Ellis Drive-In, Clarksburg area. It was a<br />
goodbye and best wishes affair honoring the<br />
longtime Pittsburgh film salesman with Columbia.<br />
He has joined Warner Bros, at<br />
Cincinnati.<br />
Sarnoff Reports Election<br />
Of NBC Vice-Presidents<br />
NEW YORK—The National Broadcasting<br />
Co. has elected four- new vice-presidents,<br />
according to Robert W. Sarnoff, president.<br />
They are Charles H. Colledge, facilities operations;<br />
Jerry A. Danzig, radio network<br />
programs; William R. Goodheart jr., television<br />
network sales, and William K. McDaniel,<br />
radio network sales.<br />
At the same time. Earl Rettig, vice-president<br />
in charge of TV network services, was<br />
made vice-president and treasurer of NBC,<br />
and Joseph A. McEtonald, treasurer, was<br />
made assistant general attorney.<br />
r<br />
36<br />
SAM FINEBERG<br />
TOM McCLEARY<br />
JIM ALEXANDER<br />
84 Van Braam Street<br />
PITTSBURGH 19, PA.<br />
Phone EXpren 1-0777<br />
Mofin Art Bttttr Tli*ii E>ir - Hew*! Veuf Eoulointtitf<br />
J. N. Archer to Manage Tyler<br />
MIDDLEBOURNE, W. VA.—The Tyler<br />
Theatre here, long dark, will be reopened<br />
under the management of Joseph N. Archer.<br />
To Reopen at Fairview, W. Va.<br />
PAIRVIEW, W. VA.—The Fairview Theatre,<br />
closed several years, is prepared for<br />
reopening by James Fletcher.<br />
WANT TO SELL OR LEASE<br />
YOUn >R DRIVE-IN THEATRE?<br />
(Hove buyera wolting)<br />
"MORT ENGLAND"<br />
85 Vin Braam St. Plttsburoh 19, Pi. AT 1-1760<br />
Llcrmrd Ttifatrr Broktr Corrapondrnce ConfldwitUl<br />
BOXOFFICE October 20, 1956
—<br />
. . George<br />
. . Secretary<br />
PHILADELPHIA<br />
T ove Me Tender," the first Elvis Presley film,<br />
is scheduled to open here around Thanksgiving<br />
. . . John Turner resigned as mideciiStern<br />
division manager for United Artists<br />
. . . Cecil B. DeMille, producer of<br />
"Ten Commandments," was in town to help<br />
promote the forthcoming opening here . . .<br />
Goldman Theatre is bringing back "Fantasia"<br />
as a tribute to the Philadelphia orchestra.<br />
The film, which will open November 1, was<br />
made by the local orchestra.<br />
Bernard Haines, 51, Sellersville theatre operator,<br />
was indicted before a federal grand<br />
jury for evading some $10,600 in income taxes<br />
from 1950 through 1953. Haines filed tax returns<br />
showing an income of $15,509 during<br />
the foui'-year period, on which he declared<br />
taxes due of $831, according to the indictment.<br />
The government contends his income<br />
was $59,914, on which tax was due of $11,438.<br />
An accompanying indictment also charged<br />
Haines with attempting to defraud the government<br />
of admission taxes of $530 due at his<br />
theatre, the Selvil in Sellersville, in 1953. He<br />
formerly operated a di'ugstore, known as Bernard's<br />
pharmacy, at 16th and Wallace streets.<br />
Herman Comer has returned to Stanley<br />
Warner as assistant to ad-chief Birk Binnard<br />
. . . William Holden was in town to help<br />
promote "Toward the Unknown," which<br />
opened at the Goldman . . . MGM has moved<br />
into RKO's old quarters. It expects to make<br />
use of RKO's projection booth . . . William<br />
Goldman, the exhibitor, is now a director of<br />
Philadelphia Central City Redevelopment<br />
Corp.<br />
Basil's Broadway Theatre<br />
Scene of Teenage Melee<br />
BUFFALO—A call for "the riot squad"<br />
sent two police cars to Basil's Broadway<br />
Theatre early the other evening. Boys were<br />
fighting over girls while watching a twin bill<br />
consisting of "Massacre" and "Abdullah's<br />
Harem." There were several other clashes<br />
during the matinee. There is no riot squad<br />
in the police department but precinct cars<br />
were dispatched. The trouble was over when<br />
they arrived and no action was taken.<br />
James W. Redd, chief usher, said 30 or<br />
40 boys and girls in their midteens were<br />
milling around the left center of the orchestra<br />
section during the battle. Earlier a boy<br />
ran up the aisle and out the front door with<br />
a straight razor in his hand. Redd said.<br />
Those injured in the fights slipped out side<br />
exits.<br />
"We had five fights during the afternoon,"<br />
said Redd, in charge in the absence of<br />
Manager Harold C. Murphy. "The boys were<br />
fighting mostly over girls or to see who<br />
would be head man. Some of them had been<br />
drinking."<br />
The call for "the riot squad" was made<br />
by a cashier while Redd and other employes<br />
were trying to quiet the crowd.<br />
Atlantic City Asks One<br />
House Open for Winter<br />
ATLANTIC CITY—Mayor Joseph Altman<br />
on Monday (15) suggested to the Atlantic<br />
City Hotel Ass'n and the Chamber of Commerce<br />
that a conference be called with motion<br />
picture operators to see what can be<br />
done about keeping at least one theatre on<br />
the city's eight-mile boardwalk open for the<br />
winter.<br />
At present, all Boardwalk theatres are<br />
closed. Last year all houses closed in January.<br />
This marks the first time that this<br />
resort has gone without Boardwalk theatres<br />
this early in the fall.<br />
Mayor Altman said he has received many<br />
complaints from businessmen and visitors.<br />
One hotelman reported that an official of<br />
the American Hardware Dealers Ass'n (5,000<br />
delegates and up) complained about the situation.<br />
The convention biu-eau suggested that<br />
perhaps a way might be found to open the<br />
theatres for conventions such as Dairy Industries<br />
October 28 (26,000 delegates); N. J.<br />
Education Ass'n, November 7-10 (12,000 delegates)<br />
; American Health Ass'n, November<br />
11-16 (4,500), and school administrators in<br />
February (20,000).<br />
BALTIMORE<br />
yack Fruchtman, head of Fruchtman Theatres,<br />
was in the local spotlight since he<br />
hosted a preview of "The Ten Commandments"<br />
on Tuesday evening, and played host<br />
on Friday at a luncheon in honor of Cecil<br />
B. DeMille at the Sheraton Belvedere. The<br />
preview was attended by Mayor Thomas<br />
D'Alesandro Jr., members of the city council,<br />
state and city officials, leading members of<br />
the clergy, and civic and business leaders.<br />
. .<br />
Willard Shoffer has resumed duties as<br />
manager of the Film Center after supervising<br />
remodeling of the Little Theatre . . .<br />
Frank Hurley of the boxoffice staff for "Oklahoma!"<br />
attended the season's opening of<br />
the Vagabond Arena Theatre with "Idiot's<br />
Dehght" . Jack Bender of the New Theatre<br />
staff, and wife have adopted the former's<br />
niece, Joy Bender . . . Fred Perry, owner of<br />
the Cameo and Edgemere, was in Washington<br />
on business . . . George Hendrick, manager<br />
of the Mayfair, spent his day off visiting<br />
friends in Philadelphia.<br />
Caryl Hamburger, publicity director for<br />
"Oklahoma!" returned from a Mexican vacation<br />
. . . Mike Weiss of Paramount films<br />
was in town in advance for "War and Peace."<br />
Disney Film to Sutton<br />
NEW YORK—Walt Disney's "Secrets of<br />
Life," the newest True-Life Adventure feature,<br />
will open at the Sutton Theatre following<br />
the current "The Grand Maneuver." The<br />
Buena Vista release was produced by Ben<br />
Sharpsteen with a print by Technicolor and<br />
final reel in Cinemascope.<br />
WASHINGTON<br />
•pxarryl F. Zanuck and his son Richard visited<br />
the President at the White House last<br />
Friday. On Saturday, Zanuck left via BOAC<br />
for Grenada, B.W.I., where he will make<br />
"Island in the Sun" for 20th-Fox . . . Manager<br />
Ira Sichelman went to Baltimore . . .<br />
Booker Sara Young was out sick with a cold<br />
for several days .<br />
Sullivan, RKO<br />
booker, and his wife Edith celebrated their<br />
silver wedding anniversary on Wednesday,<br />
then on Thursday George celebrated a birthday<br />
Local F-13 executive board held its<br />
. . . monthly meeting Thursday.<br />
MGM Manager Herb Bennin was in Roanoke<br />
. . . Alice Reighly wound up her vacation<br />
in Emergency Hospital where she<br />
Booker Jack<br />
Manager<br />
underwent throat surgery . . .<br />
Dean was out sick . . . Universal<br />
Harold Saltz was in Richmond . . . Paramount<br />
booker, Mrs. Willie Benick, was out sick with<br />
a cold . . . Sam Galanty, Columbia district<br />
manager, was out of town . . . Manager Ben<br />
Caplon went to Richmond .<br />
Mrs.<br />
Jimmy Finney, vacationed in Boston.<br />
United Artists branch operations head Jules<br />
Chapman visited the local branch . . . Warner<br />
Bros, booker Sadie Bowles is vacationing . . .<br />
Aileen Railey is holding down a parttime job<br />
at the Ben Lust Theatre Supply Co. . . .<br />
Francis Leland made a trip to Rehoboth<br />
Beach, Del. . . Exhibitors seen on Filmrow<br />
.<br />
included Tom Halligan, Joe Walderman,<br />
Walter Gettinger . . . Mrs. Norma Storty,<br />
wife of Francis Storty, Storty Theatre circuit,<br />
is in Georgetown Hospital where she underwent<br />
surgery.<br />
Festival to Distribute<br />
'Don Giovanni' Film<br />
NEW YORK—Festival Productions, Inc.,<br />
a new distributing firm, will handle the fall<br />
release of "Don Giovanni," a filming of the<br />
Salzburg Festival presentation of Mozart's<br />
opera, for the United States and western<br />
hemisphere as agents for Harmony Films, according<br />
to Capt. I. R. Maxwell, president of<br />
Festival.<br />
Dr. Paul Czinner directed during a performance<br />
of the opera at the Max Reinhardt<br />
Theatre with William Fuertwangler conducting<br />
the Vienna Philharmonic Orchestra and<br />
the chorus and ballet of the Vienna State<br />
Opera House. Cesare Siepi, star of the<br />
Metropolitan Opera, and Lisa Delia Casa,<br />
Otto Edelman, and Erna Berger portray and<br />
sing in Italian.<br />
The picture has already played in London,<br />
Berlin and Edinburgh and received a single<br />
invitation performance at Carnegie Hall,<br />
New York C.ty, last spring. Key city showings<br />
are being set and local concert managers<br />
in the U.S. and Canada will cooperate.<br />
Jack Myers is general sales manager for<br />
Festival.<br />
JonnoJM^<br />
K,jmm:'<br />
BOONTON, N. J.<br />
Large Core<br />
Greater Crater Area<br />
means<br />
MAXIMUM LIGHT<br />
Evenly Distributed :<br />
in W. Va.—CHARUSTON THEATRE SUPPLY, 506 Lee Street, Charleston,<br />
West Virginia—Dickens 4-4413<br />
in Pa.—NATIONAL THEATRE SUPPLY, Phila. Tel. Locust 7-6156<br />
SUPERIOR THEATRE EQUIP., 311 North 13th Street, Philadelphia<br />
7, Pennsyivonia—Rittenhouse 6-1420<br />
PROJECTOR CARBON Co., Tarentum Tarentum 2341<br />
BOXOFFICE : : October 20, 1956 37
RESEARCH BUREAU<br />
^(Md(M> ^C^iOnt<br />
—— By A.NTHONY GRUNER<br />
for<br />
AAODERN THEATRE PLANNERS<br />
ENROLLMENT FORM FOR FREE INFORMATION<br />
The MODERN THEATRE<br />
PLANNING INSTITUTE<br />
825 Van Brunt Blvd.<br />
Kansas City 24, Mo.<br />
Gentlemen:<br />
10-20-56<br />
Please enroll us in your RESEARCH BUREAU<br />
to receive information regularly, as released, on<br />
the following subjects for Theatrp Planning:<br />
D Acoustics<br />
n Air Conditioning<br />
D Architectural Service<br />
n "Black" Lighting<br />
D Building Material<br />
n Carpets<br />
D Coin Machines<br />
D Complete Remodeling<br />
n Decorating<br />
n Lighting Fixtures<br />
Plumbing Fixture*<br />
q Projectors<br />
D Projection Lamps<br />
n Seating<br />
D Signs and Marquees<br />
^ Sound Equipment<br />
Television<br />
D Drink Dispensers D Theatre Fronts<br />
D Drive-In Equipment D Vending Equipment<br />
D Other Subjects<br />
Th*atT«<br />
Seating Capacity<br />
Address<br />
City<br />
State<br />
Signed<br />
Pottage-paid reply cards for your further convenience<br />
in obtaining information are provided in The MODERN<br />
THEATRE Section, published with the first luut of<br />
•och month.<br />
QN SATURDAY, October 27, the British<br />
Republic Organization will be six years<br />
old. On Monday (8) two weeks away from<br />
this anniversary the Soho headquarters of<br />
the company was practically deserted prior to<br />
its closure as a major renting company. Only<br />
a few of the remaining staff, including managing<br />
director Vic Green, general sales manager<br />
Lionel Clyne and publicity director<br />
Gerry Fernback, were left. Of the 131 Republic<br />
staff, about 50 per cent are expected<br />
to be absorbed into Fox, Jimmy Pattinson,<br />
the British Fox chief said last week. The<br />
remainder may get posts in the other major<br />
renting organizations. Fortunately, the sales<br />
force was comparatively small, a total of 21,<br />
but not all these men have been able to find<br />
corresponding positions within the industry.<br />
Green, however, has gone out of his way to<br />
praise the efforts of his fellow renters who<br />
are each in one way or another attempting<br />
to provide jobs for some of the former Republic<br />
employes.<br />
* * *<br />
Nat Cohen, Anglo Amalgamated's go-ahead<br />
chairman, can speak with real confidence for<br />
the future. In six years since he and his<br />
partner, Stuart Levy formed this productiondistribution<br />
company, profits have increased<br />
almost 700 per cent. Nat's tieup with American<br />
Releasing Corp. has resulted in the coproduction<br />
of between six to eight British<br />
features, in addition to 12 ARC features and<br />
his popular British Scotland Yard featurettes.<br />
Thus, with something like 20 features a year<br />
available to U. K. exhibitors, Anglo Amalgamated<br />
is second as a British renter productwise<br />
only to the Rank Organization. During<br />
1957 Cohen hopes to make eight top features<br />
plus four to six Scotland Yard featurettes<br />
and will receive at least 12 "if not<br />
more films from my American partners with<br />
emphasis on action."<br />
¥ * *<br />
The popularity of foreign films is spreading<br />
throughout London and, indeed throughout<br />
the country. Last week, the Cameo News<br />
Theatre changed its name to the "Cameo<br />
Royal" and exhibitor Charles Brown, aided<br />
by Miracle Films publicist Tony Tenser,<br />
turned this neat httle theatre into a showman's<br />
dream. The occasion was the premiere<br />
of Brigitte Bardot's film "Mam'selle<br />
Striptease." French star Nadine Tallier arrived<br />
to open the theatre personally as guest<br />
of honor at this "Continental" film premiere.<br />
Many European ambassadors, plus a host of<br />
television and screen stars, attended the<br />
opening while large crowds milled around<br />
Leicester Square all agog at what was a tsrplcally<br />
"French" first night.<br />
* * *<br />
The British production team of Ivan Poxwell<br />
and Guy Hamilton, responsible for "The<br />
Intruder" and "The Colditz Story," have selected<br />
its next film subject which it considers<br />
to be of "special International appeal."<br />
The title Is "Manuela" and is based on William<br />
Wood's best selling novel. Producer Foxwell<br />
has selected Elsa Martlnelli, Trevor Howard<br />
and Pedro Armendariz to head the cast,<br />
while Hamilton will direct. The story is described<br />
as a passionate drama between a<br />
tough merchant skipper, played by Howard<br />
and his engineer—Armendariz, both in love<br />
with a young Eurasian girl. Italian-born<br />
Martinelli plays the title role—a 17-year-old<br />
half-caste widow who is smuggled aboard<br />
Howard's merchant ship. Poxwell claims that<br />
"Manuela" is the most adult approach to a<br />
passionate love story to go into production<br />
in Britain for a long time. Most of the<br />
shooting will take place in southern Spain<br />
and interiors will be filmed at Shepperton<br />
studios. Martinelli and Armendariz arrive in<br />
London shortly before flying to Spain for the<br />
main shooting.<br />
« * «<br />
The Cinematogi'aph Exhibitors Ass'n has<br />
turned down the government's proposal for a<br />
statutory British Film Production Fund and<br />
has called on the Cabinet to finance the Fund<br />
direct from entertainments tax without government<br />
supervision. The exhibitors intend<br />
to launch a vast campaign against the introduction<br />
of a statutory levy, "particularly<br />
under existing taxation conditions." Ellis<br />
Pinkney, general secretary of the CEA, says<br />
that a deputation from his Association will<br />
be calling on the Board of Ti'ade to voice their<br />
condemnation of the government scheme.<br />
* * *<br />
The CEA's view is that a compulsory Eady<br />
scheme fails to get at the fundamental problems<br />
facing the industry—the high level<br />
of entertainments tax. If, on the other hand,<br />
the government decides to give sufficient entertainments<br />
tax relief and, at the same time,<br />
go ahead with its statutory levy plans, the<br />
CEA will tell the Board of Trade that they<br />
would prefer the levy to be on the basis of<br />
seats sold with one important reservation:<br />
the amount of levy should be calculated on<br />
the amount of the net admission price, ultimately<br />
left with the exhibitor. In short, the<br />
CEA is seeking to establish a principle in<br />
which exhibitors with small takings and those<br />
whose cinemas are operating at a loss, are<br />
given some assistance.<br />
* * *<br />
Harold MacMillan, Chancellor of the Exchequer,<br />
did very well out of the film industry<br />
in August. Entertainments tax collections for<br />
that month were the highest for any corresponding<br />
period dm'ing the last two years.<br />
The figure was £3,634,000, an increase of<br />
£186,000, compared with August 1955 and a rise<br />
of more than £1,046,000, compared with July<br />
of this year. This healthy increase reflects<br />
the strong uptrend in business, which started<br />
during the bad summer and it is still going<br />
strong. The excellent product now available<br />
to exhibitors is causing even the most<br />
pessimistically minded theatre owners comfort<br />
and joy. The only question they ask is:<br />
"How long will this boom last?"<br />
* * *<br />
The tradepress was invited to the Odeon,<br />
Marble Arch, last week to view the new<br />
Harkness widescreen developed by Rank Precision<br />
Industries, which almost eliminates<br />
the problem of loss on picture brightness on<br />
widescreen. The new screen has the brightness<br />
of aluminum with the advantage of a<br />
matte surface. It is understood that a few of<br />
these new screens are already in. operation<br />
in the U. S. The demonstration given at<br />
the Odeon was most successful and showed<br />
that the Harkness screen remains white at<br />
all angles, has no picture greyness, gives<br />
maximum reflection and proves adequate for<br />
all<br />
ratios.<br />
38 BOXOFFICE :<br />
: October 20, 1956
NEWS AND VIEWS OF THE PRODUCTION CENTER<br />
(tiollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager)<br />
pallyhoo Ball Prize<br />
is<br />
Trip io Acapulco<br />
HOLLYWOOD—If during the next week<br />
16 drum beaters of the film capital are a bit<br />
egligent in flooding the mails with their<br />
'tisual respective loads of trivia about motion<br />
pictures, it's possibly because so much of<br />
their attention—and copy paper, incidentally<br />
—was devoted to their First Annual Ballyhoo-<br />
Ball, scheduled to be given October 27 at the<br />
new Paramount Sunset studios.<br />
Eight hundred newspapermen and women,<br />
publicists, actors, actresses and studio executives<br />
are expected to attend the affair, which<br />
will be a combination of dance and carnival,<br />
with door prizes and special awards for the<br />
most imaginative costumes.<br />
Actresses Kathy Marlowe and Barbara Wilson<br />
will be the official ballyhoo ball barkerettes.<br />
They have been selected by the publicists<br />
association as two of the shapeliest,<br />
most attractive and personable starlets in<br />
Hollywood today.<br />
An entire sound stage will be converted<br />
into a simulated circus tent, complete with<br />
concessions, cotton candy and caliope.<br />
Jerry Lewis has been invited to perform at<br />
the ball and select the winner of the best<br />
costume award. It is also expected Lewis will<br />
present the prize.<br />
Everyone who attends will be eligible to win<br />
the grand prize, an all-expense week for two<br />
people to Acapulco, Mexico. There will be<br />
five other special door prizes to be given to<br />
holders of lucky number programs. These<br />
and the grand prize will be awarded whether<br />
or not the winner is in costume. Five prizes<br />
will be given for the most imaginative costume<br />
worn by a girl. Hve prizes will go to<br />
the five men in most imaginative costumes.<br />
Ballyhoo ball committee members from PA<br />
are Joel Preston, Vance King, Nat James,<br />
Clarey Barbiaux, Stan Margulies, Walter<br />
Compton, Ken Carter, Dan Thomas, Rick Ingersoll,<br />
Betty Lamm, Arnold Carr, Len Weissman,<br />
Mort Lickter, Max Melincoff, Tom Carlile,<br />
Tony McLean, Chuck Panama, Jack<br />
Granara, and chairman Julian Myers.<br />
To Cast 'Missouri Traveler'<br />
HOLLYWOOD — James Ryan, has been<br />
signed by Producer Patrick Ford to handle<br />
casting of Ford's upcoming C. V. Whitney<br />
Pictures "The Missouri Traveler."<br />
Constance Ford to 'Bailout'<br />
HOLLYWOOD—Constance Ford has been<br />
pacted by Bill Thomas and Howard Pine for<br />
a leading role in their Air Force drama for<br />
United Artists release, "Bailout At 43,000."<br />
International Coverage of 'Giant' Bow<br />
Given by 41 TV and Radio Programs<br />
HOLLYWOOD — Extensive television<br />
and<br />
radio coverage was given the premiere of<br />
Warner Bros.' "Giant" Wednesday night (17)<br />
at Grauman's Chinese Theatre. Forty-one<br />
domestic and foreign TV-radio programs carried<br />
the event to far corners of the world.<br />
Art Linkletter presided as master of ceremonies,<br />
while George Wolf interviewed celebrities<br />
as they left the theatre.<br />
Throughout the forecourt ceremonies Dimitri<br />
Tiomkin's film score was piped through<br />
public address systems.<br />
To greet arriving luminaries, Peggie Castle,<br />
Jeff Donnell, Lori Nelson and Joan Vohs<br />
were selected as hostesses.<br />
Multiple red and blue arc lights were installed<br />
on the buildings opposite the Chinese<br />
reflecting on the theatre's exterior during<br />
prepremiere festivities.<br />
Among the celebrities attending were:<br />
Anna Maria Alberghetti Jeanette MacDonald<br />
June Allyson Frank Lovejoy<br />
Dona Andrews Mercedes McCambridge<br />
Desi Arnaz Marie McDonald<br />
Lucille Ball<br />
Anne Baxter<br />
Fred MacMurray<br />
Gordon MacRae<br />
Edgar Bergen Karl Maiden<br />
Jacques Bergerac Dorothy Malone<br />
Ann BIyth Jayne Mansfield<br />
Ernest Borgnine Dean Martin<br />
Scott Brady Groucho<br />
Billie Burke Virginia<br />
Marx<br />
Mayo<br />
Jeff Miller<br />
Joan<br />
Chandler<br />
Caulfield Lauritz Melchior<br />
Ann<br />
Charles Coburn Ricardo Montalban<br />
Ben Cooper Patricia Morrison<br />
Jeanne Croin<br />
George Murphy<br />
Robert Cummings George Nader<br />
Laraine Day<br />
Sheree North<br />
Yvonne DeCarlo<br />
Maureen O'Hara<br />
Brian Donlevy Jock Palance<br />
Irene Dunne Fess Parker<br />
Leo Durocher Anthony Perkins<br />
Henry Fonda Dick Powell<br />
Glenn Ford Eleanor Powell<br />
Clark Gable<br />
Gene Raymond<br />
Kathryn Grayson Donna Reed<br />
Van Heflln Ginger Rogers<br />
Charlton Heston Cesar Romero<br />
Rock Hudson Ann Sheridan<br />
Tab Hunter Rod Steiger<br />
George Jessel Mark Stevens<br />
Shirley Jones<br />
Claire Trevor<br />
Danny Kaye<br />
Robert Wagner<br />
Howard Keel Barbara Whiting<br />
Peggy King<br />
Margaret Whiting<br />
Peggy Lee' Chill Wills<br />
Jerry Lewis Shelley Winters<br />
Samuel Goldwyn accepted chairmanship of<br />
the motion picture committee which plans<br />
to pay tribute to producer-director William<br />
Wyler at the invitational debut of his latest<br />
production, Allied Artists' "Friendly Persuasion,"<br />
scheduled for Tuesday (30) at the<br />
Fox Wilshire Theatre.<br />
In connection with the bow, a contest has<br />
been launched in the Los Angeles Herald &<br />
Express to find "Mr. Disc Jockey of 1956."<br />
Trophies will be given the three winning<br />
platter-spinners, and tickets to the premiere<br />
and other prizes will be awarded those who<br />
write the best letters on why their favorite<br />
disc jockey uses "Friendly Persuasion" on<br />
his show.<br />
* * *<br />
Mail orders are now being accepted for the<br />
Los Angeles engagement of "The Ten Commandments,"<br />
scheduled to open November 15<br />
at the Stanley Warner Theatre in Beverly<br />
Hills. Following the invitational debut the<br />
previous night, it will be shown on a twicedaily<br />
basis.<br />
Yvonne DeCarlo, who stars in "Commandments,"<br />
plans to fly to New York next month<br />
While<br />
for the world premiere of the picture.<br />
in Gotham, she is scheduled to make several<br />
television appearances to exploit the film.<br />
* * *<br />
RKO has planned three world premieres<br />
during the latter part of October. "Tension<br />
at Table Rock" was scheduled to make its<br />
bow Wednesday (17) at the Stanley Theatre,<br />
Pittsburgh, with Richard Egan making a personal<br />
appearance. Dual debuts are slated<br />
for "The Brave One" at the Four Star in Los<br />
Angeles and the Stage Door in San Francisco<br />
Friday (26). "Death of a Scoundrel" will be<br />
launched with a Texas-Oklahoma area premiere,<br />
spearheaded by the Aztec Theatre, San<br />
Antonio, on Wednesday (31). Personal appearances<br />
in seven cities are being planned<br />
for Zsa Zsa Gabor.<br />
* * •<br />
"Shake, Rattle and Rock," a Sunset Production<br />
for American International Pictures<br />
release, has been set to make its bow Wednesday<br />
(31) at the RKO Keith Theatre, Washington,<br />
D. C. The teenage musical stars Lisa<br />
Gaye and Touch Connors, with Fats Domino<br />
making his feature film debut. It will be released<br />
as a program package with "Runaway<br />
Daughters."<br />
Air Force Recruiting Unit<br />
Will Help 'Persuasion'<br />
HOLLYWOOD—Allied Artists and the Air<br />
Force recruiting service have completed arrangements<br />
for a joint campaign to promote<br />
Air Force recruiting and "Friendly Persuasion"<br />
in eight western states. The program,<br />
which will call for extensive use of radio<br />
transcriptions and television spots and window<br />
posters, will be centered in California,<br />
Arizona, Nevada, Washington, Oregon, Utah,<br />
Idaho and Wyoming. Campaign will be<br />
geared to "Try Friendly Persuasion" theme<br />
as a boost for enlistment in the west.<br />
BOXOFFICE :<br />
: October 20, 1956 39
I^TS SELL 'EM—Vniversal-International's east and west coast ad-publicity<br />
executives are shown in one of tlie sessions of tlieir weelt-long conference at tlie<br />
studio to set promotional plans for the company's forthcoming important releases.<br />
Photo shows left to right (seated) James Raker, studio advertising department<br />
head; A. Alike Vogel, west coast field representative; Herman Kass, eastern exploitation<br />
manager; Jeff Livingston, eastern advertising manager; Jack Diamond, studio publicity<br />
director; Clark Ramsay, executive assistant to vice-president David A. Lipton;<br />
Lipton; Charles Simonelli, eastern advertising and publicity department manager;<br />
Philip Gerard, eastern publicity manager; George Lait, assistant studio publicity<br />
director; Louis Blaine, studio foreign publicity head; Ben Katz, midwest ad-publicity<br />
representative; and Robert Gillham, vice-president of Cunningham & Walsh, U-I's<br />
advertising agency; (standing) Archie Herzoff, studio advertising and promotion manager;<br />
Harry Niemeyer, studio publicity department editor; and Jack Granara, studio<br />
tieup head.<br />
Screen Actors Guild<br />
Election November 9<br />
HOLLYWOOr>—The Screen Actors Guild<br />
will hold its annual membership meeting<br />
Nov. 9 at the Academy Theatre. Ballots for<br />
the annual election have been distributed to<br />
SAG card-holders.<br />
Only two candidates were nominated by independent<br />
petition this year: Jud Conlon for<br />
the board on the Class A ballot, and Louis<br />
Hart, Class A-J.<br />
Nominations by the official nominating<br />
committee are: officers, one-year terms:<br />
president, Walter Pidgeon; first vice-president,<br />
Leon Ames; second vice-president,<br />
Etena Andrews; third vice-president, Howard<br />
Keel; recording secretary, Robert Keith; treasurer,<br />
George Chandler. Board members,<br />
three-year terms: Jackie Cooper, Wendell<br />
Corey, Tony Curtis, Ruth Hussey, John Lund,<br />
Donald O'Connor, Verne Smith, Georgia<br />
Stark, Craig Stevens, William Walker, Bill<br />
Williams. A-J board members, three-year<br />
terms. Jack Mower, Eve Novack.<br />
The guild calls attention that the Unemployment<br />
Insurance Appeals Board of California<br />
has just rendered a decision confirming<br />
previous practice that, for the purpose of<br />
unemployment insurance eligibility, television<br />
re-run fees constitute wages and that such<br />
wages are held to have been paid to the<br />
actor on the day and in the week In which<br />
the residual check is received by him.<br />
To Script<br />
'Fraulein'<br />
HOLLYWOOD—Leo Townsend has been<br />
signed by 20th-Fox to script "Fraulein" from<br />
James McGovern's novel. It will be produced<br />
by Walter Reisch Instead of Samuel<br />
O. Engel as originally announced.<br />
To Write 'Bop Girl'<br />
HOLLYWOOD — Rlk Vollaerts has been<br />
signed by Bel-Air Productions to write the<br />
screenplay of "Bop Girl," released through<br />
United Artists, with Howard W. Koch producing.<br />
MCA Companies Distribute<br />
Stock to Executives<br />
HOLLYWOOD—Another in a series of common<br />
stock distributions, representing ownership<br />
in the MCA companies, was announced<br />
by Jules C. Stein, chairman of the board.<br />
New allocations were made to the following<br />
11 officers of MCA: DeArv G. Barton,<br />
William Beutel, Ervin J. Brabec, Albert Dorskind,<br />
John W. Findlater, Louis N. Friedland,<br />
Walter A. Hanley, Edd Henry, Jennings Lang,<br />
Herbert Stern and Cecil<br />
Tennant.<br />
This distribution increased the total number<br />
of executives now owning MCA stock to<br />
42, in addition to the trustees who own MCA<br />
common stock for the benefit of all participating<br />
employes.<br />
Femmes to 'Pay Devil'<br />
HOLLYWOOD—Colleen Miller and Barbara<br />
Lawrence will costar with Jeff Chandler<br />
and Orson Welles in U-I's "Pay the Devil."<br />
Miss Miller will portray Welles' daughter<br />
whose sympathies are with Chandler in his<br />
attempt to make law replace Welles' ruthless<br />
domination of a western town. The role<br />
of Chandler's wife went to Miss Lawrence.<br />
Title<br />
Changes<br />
"The Marshal of Independence" (WB) to<br />
SHOOT OUT AT MEDICINE BEND.<br />
"Cast La Guerre" (WB) to LAFAYETTE<br />
ESCADRILLE.<br />
Ralph Ferrin Joins SPG<br />
HOLLYWOOD—Ralph Ferrin,<br />
co-producer<br />
of "Andy's Gang" television series, has Joined<br />
the Screen Producers Guild, bringing SPG<br />
membership total to 180.<br />
Peter Baldwin to 'Star'<br />
HOLLYWOOD—Paramount player Peter<br />
Baldwin will relaunch his screen career, after<br />
serving In the Navy, with a role in Perlberg-Seaton's<br />
"The Tin Star."<br />
West: Harry Cohn, head of Columbia<br />
studios, returned from New York, where he<br />
was visiting the home office, attending a<br />
board meeting and setting details on future<br />
productions.<br />
* « •<br />
West: William Dozier, RKO's production<br />
chief, flew to Tokyo and thence to Kyoto to<br />
view the first rushes of "Escapade in Japan"<br />
and confer with producer-director Arthur<br />
Lubin, who is filming the picture in Japan.<br />
* * *<br />
West: George Stevens, accompanied by his<br />
son George jr., was expected to arrive from<br />
New York, where he attended the premiere<br />
of "Giant" in Gotham and appeared on the<br />
Ed Sullivan TV Show.<br />
* * *<br />
West: George Abbott and Robert Griffith<br />
were scheduled to arrive from Manhattan to<br />
join Frederick Brisson at Warner Bros, where<br />
they will jointly produce "The Pajama Game."<br />
* * •<br />
West: Writer Ben Hecht returned from<br />
New York and went directly into huddles<br />
with David O. Selznick to complete the final<br />
draft screenplay of "A Farewell to Arms."<br />
* * *<br />
West: John H. Burrows returned from<br />
Gotham and resumed preparation of "Proving<br />
Ground," his first independent production.<br />
* * *<br />
East: Jack Goodford, UFA New York director,<br />
has returned to his home base after<br />
spending several days at UPA's Burbank<br />
studio, working on the story and preproduction<br />
of a color entertainment film for Coca-<br />
Cola.<br />
* * *<br />
East: Robert Blumofe, west coast vicepresident<br />
for United Artists, flew to New<br />
York, where he planned to attend the world<br />
premiere of "Around the World in 80 Days."<br />
Following the event, he expected to leave for<br />
a vacation in South America, accompanied<br />
by his wife.<br />
* • •<br />
West: Producer Edwin H. Knopf sailed<br />
from France following completion of MGM's<br />
"Harvest Thunder." Members of the cast, including<br />
topliners Pier Angeli, John Kerr and<br />
Mel Ferrer, returned to Hollywood via plane.<br />
* * «<br />
West: C. V. Whitney, who heads the filmmaking<br />
outfit bearing his name, arrived from<br />
Paris for conferences on "The Healing Woods"<br />
with Producer Robert L. Bendick and scripter<br />
Eleanor Griffin. While here, he also planned<br />
to confab with Merian C. Cooper, production<br />
vice-president, on "The Valiant Virginians,"<br />
and with Producer Patrick Ford on "The<br />
Missouri Traveler."<br />
John Horton to Aid<br />
HOLLYWOOD—John Horton, production<br />
aide at U-I studio, has had his duties extended<br />
by Edward Muhl, vice-president in<br />
charge of production. In addition to his<br />
executive role at the filmmaking plant,<br />
Horton will handle the production reins on<br />
"The Boy Prom Korea," true life story of a<br />
Korean orphan, Joseph Anthony.<br />
40 BOXOFFICE :<br />
: October 20, 1956
MPPC Annual Drive Set<br />
To Kick Off October 23<br />
HOLLYWOOEX—October 23 was set as the<br />
kickoff date for this year's Motion Picture<br />
Permanent Charities drive. According to<br />
Carl Cooper, 13,183 labor subscribers to the<br />
Fair Plan have subscribed $40,700 more than<br />
did 11,183 subscribers for the same period last<br />
year. Cooper is labor representative on the<br />
MPPC board of directors.<br />
Labor's contribution so far this year is<br />
$387,700 as against $347,000 for the corresponding<br />
period last year, averaging $29.41<br />
per man for back lot workers. Altogether,<br />
$1,161,000 was collected last year.<br />
Jerry Lewis, this year's drive chairman, has<br />
Iready announced that, following the camaign<br />
practice which proved so successful<br />
last year, no dollar goal is to be set this year<br />
t<br />
either. It is hoped that, instead, a total of<br />
24,900 subscribers may be reached this year<br />
against last year's 22,399.<br />
^s a<br />
A. 'Bill' Pierce Joins<br />
-I Production Staff<br />
HOLLYWOOD—A veteran of many years<br />
in the motion picture industry, William A.<br />
"Bill" Pierce has joined U-I in an executive<br />
capacity. He will function as a production<br />
I,.<br />
aide, working closely with James Pratt, executive<br />
manager.<br />
Pierce was associated with Charles A.<br />
Rogers for 14 years as an executive assistant<br />
and associate producer and also served as<br />
associate producer to Irving Briskin at Columbia<br />
for several years.<br />
Helmut Kautner to Meg<br />
'Too Young' for U-I<br />
HOLLYWOOD—As the first picture under<br />
his recently signed multiple-picture contract<br />
with U-I, Helmut Kautner, German director,<br />
has been assigned to direct "Too Young,"<br />
based on Patricia Joudry's play, "Teach Me<br />
How to Cry." Kautner now is at U-I conferring<br />
with Alfred E. Daff, executive vicepresident;<br />
Edward Muhl, vice-president in<br />
charge of production; Producer Ross Hunter,<br />
and Edward Anhalt who is writing the<br />
screenplay for "Too Young."<br />
To Film 'Black Beauty'<br />
HOLLYWOOD—"Courage of Black Beauty,"<br />
planned by Producer Edward L. Alperson for<br />
both theatrical release and a television series,<br />
will be made initially as a feature. No release<br />
has been set for the equestrian story,<br />
which will be filmed in Eastman Color and<br />
widescreen under the direction of Harold<br />
Schuster.<br />
Widmark Leaves 'Bus'<br />
HOLLYWOOD—Due to conflicting assignments,<br />
Richard Widmark has withdrawn from<br />
the starring male role In 20th-Fox's "The<br />
Wayward Bus." Hence the starting date of<br />
the Charles Brackett production has been<br />
postponed a month.<br />
Role to Wayne Mallory<br />
HOLLYWOOD—Wayne Mallory, brother of<br />
Guy Madison, drew a featured role in Brady-<br />
Glasser's "The Man From Abilene," Scott<br />
Brady starring picture for Regal Films and<br />
20th-Fox release.<br />
vv OBERT LIPPERT chooses to call them<br />
IVf pictures made at a price. That they<br />
are. But they can also be designated<br />
as the rebirth of the "Bs." Moreover, their<br />
advent is frought with<br />
significance and could<br />
have a far-reaching<br />
effect on the future of<br />
production as well as<br />
exhibition.<br />
Lippert, as everyone<br />
knows by now, is<br />
fundamentally a theatreman,<br />
head of a<br />
substantial circuit of<br />
70 motion picture<br />
houses operating<br />
Robert Lippert<br />
throughout California<br />
^nd Oregon. For approximately<br />
the last decade he has been devoting<br />
a good portion of his time to the<br />
additional activity of producing films. While<br />
he never attained major league status as a<br />
fabricator of theatrical pictures, the product<br />
that was spawned under his various trade<br />
marks enjoyed reasonably impressive and<br />
widespread bookings; and, more importantly,<br />
they never lost money for anyone—most<br />
especially Lippert.<br />
During recent seasons and for assorted<br />
reasons that have been sufficiently publicized<br />
to preclude the necessity of repetition, he has<br />
been comparatively inactive on the production<br />
front.<br />
Some several months ago, Lippert approached<br />
Spyros Skouras, chieftain of 20th<br />
Century-Fox, and, talking as an exhibitor,<br />
convinced him that the middle bracket theatres<br />
of the nation were doomed to further<br />
extermination unless something was done by<br />
the major producers and distributors of film<br />
fare to alleviate the product shortage that, in<br />
his opinion, has been the most dangerous<br />
threat to smaller city and subsequent run<br />
houses.<br />
Lippert's pitch to Skouras for the financing<br />
of a program of moderately budgeted action<br />
pictures projected a triple-pronged appeal,<br />
holding that by so doing, 20th-Pox would<br />
benefit itself and the trade in general for<br />
three reasons, as follows:<br />
1) It would materially help the exhibitor<br />
by salving to some extent at least<br />
the above-mentioned sore of product<br />
paucity.<br />
2) It would return to the company a<br />
satisfactory profit on the monies invested<br />
in the features.<br />
3) It would prove of incalculable help<br />
to the 20th-Fox sales organization in<br />
securing for the company the bookings<br />
and terms necessary to make profitable<br />
the sometimes stratospherlcally-priced<br />
biggies on the company's own comparatively-restricted<br />
program. This would<br />
be accomplished, he contended, through<br />
the simple expedient of teaming one of the<br />
pictures-made-at-a-price features with<br />
one of the mastodons and offering them<br />
as a package tandem bill.<br />
Skouras was quick to recognize the logic<br />
of the Lippertlan analysis and commissioned<br />
"<br />
Hallowe'en tradeshowing of 'The Vndead '<br />
irrepressible Robert to launch the program for<br />
which he was plumping. So Lippert masterminded<br />
the organization of Regal Films, in<br />
which company E. J. Baumgarten, also the<br />
head of Associated Film Releasing Corp., was<br />
installed as president. Lippert then stepped<br />
aside to function only in an advisory capacity.<br />
Regal pictures will be distributed by<br />
20th Century-Fox, and it plans to make 16 of<br />
them during its first year in business. As a<br />
result of this activity, 20th-Fox has announced<br />
that in the 1956-57 season, it will<br />
have a lineup in excess of 40 features to offer<br />
showmen instead of the 20 to 30 that would<br />
have otherwise constituted its program.<br />
Regal already has finished five of its initial<br />
yearly schedule. The first of these, "Stagecoach<br />
to Fury," was recently unfurled for<br />
tradepress film reviewers, and was generally<br />
and generously accorded the praise that it<br />
richly merited.<br />
Lippert contends that the deal cooked up<br />
between Skouras and himself is very likely<br />
to establish a pattern that will promptly attain<br />
industrywide proportions; that within a<br />
comparatively short time the other major<br />
companies will follow 20th-Fox's example. If<br />
so, he says, the one big and only necessary<br />
step will be taken toward solving the most<br />
drastic problem of showmen—the strangling<br />
shortage of acceptable pictures.<br />
He feels that there is nothing wrong with<br />
the exhibition branch of the business—including<br />
the competition of television—that a<br />
steady and satisfactory flow of pictures cannot<br />
remedy. And, what's more, he's backing<br />
up his judgment with his bankroll. He has<br />
recently completed and opened a new, de<br />
luxe addition to his chain, the La Habra<br />
Theatre in suburban La Habra, which is being<br />
managed by his son, Robert jr. Additionally,<br />
he is currently awaiting the necessary building<br />
permits to construct more showcases in<br />
the mushrooming San Fernando Valley.<br />
Only the future can reveal whether or not<br />
Lippert's pictures-at-a-price theory will prove<br />
to be the Moses destined to lead the industry<br />
out of its present wilderness. But while the<br />
answer is being worked out, those showmen<br />
admittedly being hobbled by the product<br />
shortage will be doing themselves a service<br />
by dusting off their red carpets for Regal<br />
Films.<br />
Macaber intelligence from Alex Evelove<br />
that one of his clients, producer-director<br />
Rosier Corman, "is scouting Los Angeles cemeteries<br />
for one with a crypt . . . large enough<br />
to accommodate . . . press seating for a<br />
If all else fails, there's always Anxious<br />
Alex' office.<br />
ADD THIS-WE-GOTTA-SEE<br />
DEPARTMENT<br />
Buddy Adler reportedly is attempting to<br />
costar Elvis Presley and Jayne Mansfield in<br />
a planned 20th Century-Fox opus.<br />
If this casting comes off, theatregoers will<br />
see more curves than during the last game of<br />
the world series—but not so many home runs.<br />
BOXOFFICE : : October 20, 1956 41
—<br />
—<br />
—<br />
——<br />
—<br />
—<br />
—<br />
—<br />
Fourth Week of lust for Life<br />
In Los Angeles With 225 Per Cent<br />
LOS ANGELES—Although local theatremen<br />
feared last Friday's (12) highly exploited<br />
telecasting of "Thirty Seconds Over Tokyo"<br />
might damage first run business, quite the<br />
contrary was true. Not only were grosses<br />
generally healthy, but some houses reportedly<br />
had better-than-average takes on the night<br />
they competed with the MGM feature on television.<br />
The same three holdovers continued<br />
to chalk up the heaviest grosses on the local<br />
scene. "Lust for Life" led with 225 per cent<br />
in its fourth week. "War and Peace" moved<br />
from third to second place, chalking up 165.<br />
(Average Is 100)<br />
Chinese The Best Things in Life Are Free (20th-<br />
Fox), 3rd wk 1 25<br />
Downtown Paramount, Vogue, Wiltern Toward<br />
the Unicnown (WB); A Cry in the Night (WB). .130<br />
Egyptian, United Artists—-Oklahomol (Magna),<br />
47th wk 70<br />
Fine Arts ^Lust for Life (MGM), 4th wk 225<br />
Four Star—Storm Center (Col), 3rd wk 60<br />
Fox Wilshire The Bod Seed (WB), 7th wk 70<br />
Hawaii The Power and the Prize (MGM); No<br />
Place to Hide (AA), 2nd wk 30<br />
Hillstreet The First Traveling Saleslady (RKO);<br />
The Deadliest Sin (AA) 60<br />
Iris, Orpheum, Uptown The Boss (UA); Iris &<br />
Uptown only Beyond a Reasonable Doubt<br />
(RKO); Orpheum only Calling Homicide (AA). 80<br />
Pontages Tea and Sympathy (MGM), 2nd wk. ..150<br />
Poramount Hollywood War and Peace (Para),<br />
8th wk 165<br />
State The Flaming Teenage (Truman Ent.); Lost<br />
Women (Truman Ent.) 1 00<br />
Warners Beverly The Solid Gold Cadillac (Col),<br />
8th wk 70<br />
Warners Downtown, Hollywood Port Afrique<br />
(Col); To the Ends of the Earth (Col), reissue. . 80<br />
Warners Hollywood Cineramo Holidoy (Cinerma),<br />
48th wk 100<br />
San Francisco 'War' Opening<br />
Scores Big 250 Per Cent<br />
SAN FRANCISCO—"War and Peace"<br />
opened at the Paramount with a blasting<br />
250 per cent high, dwarfing the 150 earned by<br />
the second week of "The Bad Seed." The<br />
remainder of first run houses rated slightly<br />
below average.<br />
Fox—A Cry in the Night (WB); The Amazon<br />
Trader (WB) 80<br />
Golden Gate ^I've Lived Before (U-l); Great Day<br />
in the Morning (RKO) 90<br />
Paramount War and Peace (Para) 250<br />
St. Francis The Bod Seed (WB), 2nd wk 1 50<br />
United Artists Attackl (UA), 2nd wk 90<br />
Worfield—Tea and Sympathy (MGM), 2nd wk 100<br />
and 'Unknown'<br />
'Lust'<br />
Soar in Denver<br />
DENVER—"Toward the Unknown" and<br />
"Outside the Law" was big at the Paramount,<br />
THEATRE<br />
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Los Angeles 7, California<br />
Walter G.<br />
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187 Golden Gate Ave.<br />
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80X0FFICE :<br />
: October 20, 1956<br />
43
SAN FRANCISCO<br />
Patterson's newest business enterprise opened<br />
recently for the showing of Mexican<br />
films. The new theatre is situated in<br />
the FDES Hall. Owned and operated by<br />
Duke and Hazel Reese, the theatre has a<br />
seating capacity of 400 and caters to the<br />
Mexican nationals in the vicinity ... A new<br />
contour curtain, wldescreen and all new projection<br />
equipment were installed at the Larkln<br />
for the presentation of "Rififi," which<br />
opened FYiday (19) ... Hollywood luminaries<br />
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For complete information about International<br />
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UNION CITY BODY COMPANY, INC.,<br />
UNION CITY, INDIANA<br />
visiting the city included Farley Granger<br />
and Norma Shearer and her husband . . .<br />
The Tahoe Theatre at Kings Beach closed<br />
after a busy summer season. Mrs. Ervina<br />
Shattuck said the theatre will reopen next<br />
spring. The Brockway Theatre, operated by<br />
Jack Neugebauer, is remaining open with one<br />
show nightly.<br />
Vandalism was reported by Vem Schwinn<br />
at his Porterville Drive-In. Schwinn told<br />
police someone tore down four posters from<br />
the front of the theatre and took the fiber<br />
backing on which they were posted. He said<br />
the fiber board was valued at $20 . . . Variety<br />
Tent 32 held its Harvest Moon dinner dance<br />
Friday evening (19) at the new Village Theatre<br />
restaurant. Sponsored by Coca-Cola,<br />
the party was free exclusively for barkers and<br />
their ladies, with a free dinner, dancing and<br />
big-name show . . . Mel Hulling, Allied Artists,<br />
is recuperating nicely from his golfing accident<br />
and reports that enforced restrictions<br />
have been responsible for his regaining his<br />
girlish<br />
figure.<br />
CORRECTION—In error, Murray E. Gerson<br />
was not given credit in the recent Variety<br />
Club golf tournament for having shot 177<br />
with a handicap of 105, for the runnerup in<br />
the fourth flight, with a net 72. It was not<br />
Ramsey Naify, as reported. Niafy shot a 195<br />
with 110 handicap for a net 85. This reporter's<br />
informant has been beaten to death with<br />
a nine iron.<br />
Jim Myers, Allied Artists manager, attended<br />
a company managers meeting in<br />
Chicago recently where discussion was held<br />
on distribution of "Friendly Persuasion" . . .<br />
Janet Rafferty is the new steno and Regina<br />
Vaivads is the new gal in the booking<br />
department at Allied Artists . . . Harry Spalding,<br />
Lippert-Redwood circuit booking, is to<br />
go to Los Angeles where he will script read<br />
for Lippert productions.<br />
Arthur Leino, Lemoore Theatre, Lemoore,<br />
was a visitor to the Row. Others included<br />
Otto Schmit, Vista, Rio Vista; Al Stanford,<br />
Oaks Drive-In, Paso Robles; Emil Palermo,<br />
Star, Stockton; Tony Bou, Marys Drive-In,<br />
Mendota; Johnny and Sal Enea, Airport<br />
Auto Movies, Oakland; Bob Patton, Calaveras,<br />
San Andreas, and Uptown, Sonora;<br />
George Stamm, Stamm Theatres, Antioch;<br />
Paul Aglietti, Rio, Richmond; Prank James,<br />
Rio, Morgan Hill, and Bruno Vecchlarelli,<br />
Mountain View . . Alex Levin, Lyceum Theatre,<br />
.<br />
is in the Franklin Hospital . . . Johnny<br />
Enea, Airport Auto Movies, is the father of<br />
a baby girl. The Eneas also have two little<br />
boys.<br />
The Sequoia In Sacramento Is expected to<br />
close shortly. There is a deal on to sell the<br />
building and install a bowling alley. F. L.<br />
Glroeano is the owner. He has taken over the<br />
Studio in Sacramento from Ed Rowden, and<br />
John Bowles will do the booking and buying<br />
. . . William Baum, Valley, Anderson, Is remodeling<br />
the front of the theatre . . . Andy<br />
Moussa, WB auditor, came in from Los Angeles<br />
to spend a few weeks at the local exchange<br />
. . . Carol Hughes Is the new receptionist<br />
at WB, replacing Lottie McMurdie, who<br />
transferred to United Artists<br />
here.<br />
Fat Patterson was on an extensive trip<br />
to the east and midwest . . . The Weed Theatre,<br />
Weed, will no longer be booked by General<br />
Theatrical after October 31. E. W. Landry,<br />
owner, will do the booking and buying<br />
. . . Janie Wenzler, Motion Picture Service<br />
secretai-y is back at work. She said her daughter<br />
Diane Kathleen, born August 1 weighing<br />
eight pounds, now weighs 13 pounds.<br />
The SMPTE convention in Los Angeles saw<br />
quite a sizable group of local Pilmrowers in<br />
attendance . . . Ralph Heacock, products<br />
manager, RCA Theatre Equipment, was in<br />
town, as was C. N. Batsel, RCA west coast<br />
Howard Schultz,<br />
sales representative . . .<br />
Ackerman-Rosener circuit, is vacationing . . .<br />
Hal Neides, Blumenfeld circuit, is back at<br />
work after several weeks illness . . Doc Henning,<br />
.<br />
Lippert circuit, is vacationing with his<br />
family in Europe . . . October 25 marks the<br />
39th birthday of Arthur Unger. Says Unger,<br />
"Benny has nothin' on me."<br />
Chill Wills Cuts Ribbon<br />
On Improved Boulevard<br />
HOLLYWOOD—Reportedly the glamorization<br />
of Hollywood boulevard was officially<br />
completed Monday (15) morning when actor<br />
Chill Wills cut the ribbon at the corner of<br />
Hollywood and Vine in ceremonies arranged<br />
by the Hollywood Chamber of Commerce and<br />
the Hollywood Boulevard Improvement<br />
Ass'n. Wills was assisted by actresses Peggie<br />
Castle and Lori Nelson.<br />
* *<br />
Guy Madison returned from a personal<br />
appearance tour, plugging "Reprisal!" which<br />
his Romson Productions made for Columbia<br />
release.<br />
Sherrill Corwin Group<br />
Organizes Video Firm<br />
Los Angeles—Organization of the Channel<br />
City Television & Broadcasting Corp. has<br />
been announced by Vice-President Sherrill C.<br />
Corwin, head of Metropolitan Theatre. He<br />
is also vice-president and director of KAKE<br />
AM & TV, Wichita, Kas. Affiliated with<br />
Corwin in the new venture is Charles A.<br />
Storke, co-editor and publisher of the Santa<br />
Barbara News-Press, and Frank W. Crane,<br />
president of the Southern CaUfornia Broadcasters<br />
Ass'n.<br />
Corwin declared that the purpose of the<br />
new undertaking will be to bring additional<br />
VHF television to the Santa Barbara area.<br />
Lower Rates for Students<br />
PALOUSE, WASH.—The Congress Theatre<br />
has organized a special student club which<br />
allows teenagers to attend movies at reduced,<br />
rates on Mondays through Fridays. Club<br />
members miast secure membership cards at<br />
the boxoffice, and must present card at time<br />
of admission. A ten-cent charge is made for<br />
joining the club, and entitles club members<br />
to attend the Congress for 35 cents.<br />
J. R. Kennedy Scripts 'Bart'<br />
HOLLYWOOD — Jay Richard Kennedy,<br />
whose last screenplay credit was "I'll Cry<br />
Tomorrow," is currently scripting "Prince<br />
Bart," his own 1953 novel, for early spring<br />
production by Kennedy Productions and<br />
United Artists release. The property had<br />
originally been sold to Warner Bros, and was<br />
recently reacquired by Kennedy.<br />
44 BOXOFFICE :<br />
: October 20, 1956
SEATTLE<br />
n benefit performance for Variety Club's<br />
heart clinic will be held Wednesday<br />
(31), with a Seattle premiere at the Blue<br />
Mouse Theatre of "Oklahoma!" It opens to<br />
the general public the next day. This is a big<br />
opportunity to raise money for this Variety<br />
philanthropy and tickets are available along<br />
Filmrow . . . The Louis Armstrong concerts,<br />
which were handled by Northwest Releasing<br />
Corp., were sellouts in five cities. Jack J.<br />
Eaigerman said Northwest has signed up<br />
Benny Goodman and his orchestra, including<br />
vocalists, for a similar tour, with November 21<br />
set as the date at the Orpheum, Seattle.<br />
Other dates include November 22, Portland;<br />
November 23, Vancouver, B. C, and November<br />
Spokane.<br />
Cooper Starts<br />
Showmanstiip Drive<br />
|james R. Velde, general sales<br />
manager for<br />
aited Artists, and William Heineman, viceesident<br />
of UA, flew to Montana for the<br />
iting season and were joined by Rex<br />
tiompson for the D&R, Port Orchard . . .<br />
The popular Rendezvous, gathering place for<br />
hungry Filmrow workers, has been closed for<br />
remodeling. When it reopens it will be the<br />
showplace of Filmrow . . . Mrs. Zollie Volchok<br />
flew to California on a short trip and<br />
is visiting Dorothy Mature.<br />
Jack Engerman took a golf prize, an electric<br />
shaver, for his performance at the Glendale<br />
Country Club . . . Joe Liliquist, formerly<br />
from Paulsbo, has moved to Moses Lake where<br />
he will take off as manager of the Cherokee<br />
circuit. His father has taken over the Paulsbo<br />
operation . . . Gillespie's Rio Theatre at Burlington<br />
reopened Friday (19) . . . Foster<br />
Blake, district manager for Universal, was<br />
in Seattle for several days. He was accompanied<br />
by his wife.<br />
. . Dale Hazen of<br />
Mrs. Pauline Hevel of the Empire, Tekoa,<br />
was on the Row with her daughter, buying<br />
and booking . . . Junior Mercy was over for<br />
the recent football game .<br />
the Cherokee circuit, Moses Lake, was in<br />
town. Also over from eastern Washington<br />
were Joe Rosenfield, operator of the Post,<br />
Riverside and drive-ins in Spokane; Bo and<br />
Pat Tappan, Skyline Drive-In, Moses Lake.<br />
Down from the north were Bob Monohan,<br />
manager of the Grand Theatre, Bellingham,<br />
and Eldon Pollock, accompanied by Prank<br />
Booth, down from Mount Vernon.<br />
Nathan J. Juran Signed<br />
HOLLYWOOD—Nathan J. Juran has been<br />
signed by Producer Charles Schneer to direct<br />
Morningside Productions' initial film for<br />
Columbia release, "Twenty Million Miles to<br />
Earth," a science-fiction film.<br />
- The cost of the wax figure of an Infant to<br />
be used as a prop in Paramount's "The<br />
Delicate Delinquent" was $175.<br />
HAmSHOWMAH!<br />
FILLS SiATS SEaS POKOU ..<br />
HAKES LOTS Of HOIEY<br />
Orders his<br />
SPECIAL TRAILERS<br />
from<br />
Cooper Foundation managers from Colorado, Okalhoma City and Lincoln met at Lincoln<br />
recently for a series of kicking off 13 weeks of intensive showmanship effort<br />
between September 30 and December 29. Seated, left to right: >Iarvin Dyer, Lincoln;<br />
James Rooker, Oklahoma City; I. E. Hoig, Lincoln; Kenneth E. Anderson, general manager,<br />
Lincoln; Constance Wuebbenhorst, Denver; Klara J. Cook, Bob Livingston and<br />
Charles F. Shire, Lincoln, and Harvey L. Trayler, Grand Junction. Standing: George<br />
Gaughan, film buyer; Duane Knox, Lincoln; Al Groleau, Colorado Springs; Dean K.<br />
Ziettlow, Lincoln; Frank Hopper, Pueblo; Charles F. Kroll, Colorado Springs; Farris<br />
Sbanbaur, George Grube and Norman Frager, Oklahoma City; Jack Klingel, Lincoln;<br />
Gerald V. Smith and Jack Cames, Colorado Springs.<br />
Tucson Patrons Invited<br />
To Open House at Airer<br />
TUCSON—The public was invited to a Sunday<br />
open house at the Prince Drive-In as the<br />
outdoor theatre launched its reopening week.<br />
The theatre had been closed since August 11<br />
when its screen was blown down during a<br />
summer storm.<br />
Manager Carl Halberg was on hand with<br />
his wife Phyllis, son Clark, 11, and sixmonth-old<br />
daughter Carla to welcome the<br />
large crowd of visitors who came to see the<br />
new 70xl00-foot corrugated aluminum-faced<br />
screen, the remodeled snack bar and to enjoy<br />
the entertainment and refreshments. Music<br />
was provided by the Minchella Accordion<br />
Studios.<br />
Glenn Woods Buys, Leases<br />
Theatres at Basin, Wyo.<br />
BASIN, WYO.—Glenn Woods, who came<br />
here recently from Onida, S. D., has purchased<br />
the Cory Drive-In Theatre and has<br />
assumed management of the Wigwam Theatre.<br />
The drive-in was purchased from Paul<br />
F. Cory, who established it three years ago.<br />
During a recent Tuesday night meeting of<br />
the Basin town council, the Wigwam Theatre<br />
lease was transferred to Woods from Cory.<br />
No other changes were made in the lease.<br />
Will Show Mexican Films<br />
PATTERSON, CALIF.—Duke and Hazel<br />
Reese have installed a theatre in the FDES<br />
Hall for the showing of Mexican films Wednesday<br />
through Sunday evenings each week.<br />
The 400-seat theatre is standard throughout<br />
and includes a portable standard screen which<br />
can be rolled up and stored when the hall is<br />
needed for other purposes. The Reeses have<br />
owned and operated theatres in Waterford,<br />
San Pablo and Orland.<br />
U-I Reoptions Horwitz<br />
HOLLYWOOD—U-I has reoptioned Producer<br />
Howie Horwitz and assigned him to<br />
produce "Slim Carter," original story by Mary<br />
McCall jr. and David Bramson, which the<br />
studio recently purchased.<br />
Reopens After a Dark Year<br />
STEVENSON, WASH.—The Lorin Theatre<br />
here, closed since the death of the owner,<br />
Cameron Schultz, nearly a year ago, has reopened<br />
under the managership of Sheldon<br />
Cottom and Walter Herdt. The theatre will<br />
operate on a double feature policy.<br />
the west's largest<br />
speaker supply<br />
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4" Weatherproof 1.00 oi. mag $1.49<br />
5" Weatherproof 1.47 oi. mog $1.60<br />
6" Weatherproof 1.47 oz. mag $1.89<br />
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CORDS<br />
7 ft. Economy, Rubber $ .49<br />
7 ft. De Luxe, Neoprene $ .59<br />
VOLUME<br />
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RCA $ .63<br />
Simplex $ .89<br />
MoMograph $ .89<br />
Ballantyne $ .80<br />
glenn e.<br />
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write, wire - or phone IVanhoe 9-0941<br />
iOXOFFICE October 20, 1956 45
U-I Establishes Branch<br />
Office in Colombia<br />
NEW YORK—Universal-International has<br />
established its own branch operations in Colombia<br />
and made realignments and additions<br />
to its other overseas personnel, according to<br />
Americo Aboaf, U-I foreign general manager.<br />
Ramon Garcia, who has been in charge of<br />
U-I's Cuban office since 1939, will head the<br />
new Colombia operations with headquarters<br />
in Bogota. Under the previous arrangement,<br />
U-I product was distributed and exhibited<br />
by the franchise holder. Cine Colombia, S.A.<br />
Under the new setup, the U-I office will deal<br />
directly with the local exhibitors but there is<br />
a possibility that Cine Colombia will continue<br />
to exhibit a portion of the U-I product there.<br />
Arnaldo Berenguer has been named to take<br />
over the U-I manager's post in Cuba, after<br />
his experience in Latin America, which included<br />
manager for Republic in Chile from<br />
1948 to 1955 and manager for Republic in<br />
Cuba from 1955 to August in 1956.<br />
Alvin Cassel has been named manager in<br />
Singapore and supervisor for Indonesia and<br />
Siam, replacing Wally Orr, resigned. Cassel<br />
joins U-I after being manager for MGM in<br />
Trinidad in 1950 and then manager for that<br />
company in the Philippines with supervision<br />
of Formosa and Guam from 1951 until August<br />
1956.<br />
Robert Deck Is New Owner<br />
Of Herman, Calif„ House<br />
KERMAN, CALIF. — Robert V. Deck of<br />
Fresno has bought the California Theatre<br />
here from Joseph Boyd and has moved to<br />
the Kerman area.<br />
Boyd came to Kerman in 1950 after acquiring<br />
the theatre. He later formed the<br />
Boyd Realty Co. with offices in the theatre<br />
building. He will continue to operate his<br />
realty business and will retain his offices in<br />
the theatre building.<br />
Slate Matinees at Airer<br />
ARVADA, COLO.—A new policy of holding<br />
matinees on Saturday and Sunday afternoons<br />
is being tried by Merf Evans, manager<br />
of the A-Best Theatre at 5050 Wadsworth<br />
Blvd. The matinees wiU be held in the<br />
indoor theatre at the drive-in. The Saturday<br />
matinees will be specially tailored for youngsters,<br />
while the Sunday matinees will present<br />
an afternoon showing of the regularly scheduled<br />
feature.<br />
Betsy Palmer to 'Star'<br />
HOLLYWOOD — Betsy Palmer has been<br />
loaned by Columbia to star in Perlberg-<br />
Seaton's "The Tin Star" at Paramount, with<br />
Henry Fonda, Anthony Perkins, Michel Ray.<br />
SPG Slates Special Meeting<br />
HOLLYWOOD—A special meeting of the<br />
board of the Screen Producers Guild was<br />
scheduled for Monday (22). SPG President<br />
Samuel O. Engel, who recently returned from<br />
location in Greece, will preside.<br />
U-I Contract for Jack Arnold<br />
HOLLYWOOI>—Jack Arnold has been<br />
signed to a U-X directorial contract. His first<br />
assignment will be the Jeff Chandler-Orson<br />
Welles starrer, "Pay the Devil." Albert Zugsmlth<br />
will produce.<br />
PORTLAND<br />
Oscar Nyberg, Evergreen district manager,<br />
and Dean Mathews, Fox Theatre manager,<br />
returned from the National Theatres session<br />
in Phoenix, Ariz. Nyberg reported he had<br />
never seen so much optimism displayed as at<br />
the convention. While in Los Angeles, Nyberg<br />
attended a screening devoted to a demonstration<br />
of the new Cinemlracle process<br />
developed by National Theatres. Mathews,<br />
Fox Theatre manager, was one of the few<br />
managers from the northwest to attend.<br />
'War and Peace' Openings<br />
Set for London and Paris<br />
NEW YORK—"War and Peace" will open<br />
in mid-November in London at the Plaza<br />
Theatre and toward the end of November<br />
at two theatres on the Champs Elysees in<br />
Paris, according to Charles Boasberg, Paramount<br />
supervisor of worldwide sales on the<br />
picture.<br />
The time required for dubbing will delay<br />
other European openings until late January<br />
or early February, Boasberg said. He discussed<br />
releasing plans at a three-day meeting<br />
in Paris of continental managers. The<br />
meeting had been called by James E. Perkins,<br />
executive vice-president of Paramount International<br />
Films, who flew to Paris with Boasberg.<br />
French U. S. Film Income<br />
Increases 230 Per Cent<br />
NEW YORK—The French Film Office here<br />
has reported a 230 per cent increase in French<br />
revenues from the U. S. distribution of its<br />
films for the first six months of the year over<br />
that for the same 1955 period. It gave the<br />
number of French films now in circulation<br />
in the U. S. or about to be released as 35.<br />
It also reported a 33 per cent increase in<br />
FYench production for the first quarter of<br />
the year over the 1955 period.<br />
The prediction was made that total French<br />
production by the end of 1956 will be about<br />
125 pictures.<br />
Half of all French pictures made during the<br />
first half of this year were in color, compared<br />
with one-third for all of 1955, and there were<br />
17 widescreen pictures, a record.<br />
Shows Again at Montesano<br />
MONTESANO, WASH. — The Montesano<br />
Theatre is open again and operating three<br />
nights a week, according to Sherman Beidler,<br />
new proprietor. Beidler has been manager of<br />
the Graham Theatre in Elma for three years.<br />
He has negotiated leases with the Odd Fellows,<br />
owners of the theatre building, and<br />
George Cressler, owner of the equipment. The<br />
new manager is an air force veteran and<br />
member of the Eagles lodge.<br />
Dean Jagger to 'Brave Men'<br />
HOLLYWOOD—Dean Jagger has been<br />
inked to star with Ernest Borgnlne, Ray<br />
MiUand and Nina Foch in 20th-Fox's "Three<br />
Brave Men."<br />
French Star<br />
Signed<br />
HOLLYWOOD—French screen star Etchlka<br />
Choureau has been signed to play opposite<br />
Tab Hunter in Warner's "Lafayette EscadrlUe."<br />
Soviets Consider Buying<br />
U. S. Independent Films<br />
NEW YORK—An agreement in principle<br />
has been reached in Moscow for the showing<br />
of 11 U. S. feature films in the Soviet<br />
Union, according to a special dispatch to the<br />
New York Times from Moscow. It quoted<br />
Bernard Kreisler, president of the International<br />
Film Associates Corp. of this city,<br />
as saying they are from four to 11 years ago<br />
and will be screened shortly for Soviet<br />
officials. If approved, negotiations in dollars<br />
will begin.<br />
Kreisler told the Times correspondent the<br />
films had been produced by independents,<br />
including Sam Wood, Fritz Lang, William<br />
Seiter and William Wellman. They would be<br />
the first U. S. films to be seen by Soviet<br />
audiences since World War II, with the exception<br />
of "Salt of the Earth," which showed<br />
in the U. S. only in a few non-union theatres.<br />
Kreisler also told the Times he had agreed<br />
to purchase "Othello" and "Bag of Gold,"<br />
two new Soviet features, for showing in<br />
American art houses and possibly in colleges<br />
here, and that he had selected four Soviet<br />
color cartoons for U. S. television programs.<br />
He said further that he will look at films in<br />
Poland, Czechoslovakia, Hungary and Rumania.<br />
Several years ago Kreisler headed a Motion<br />
Picture Ass'n of America division designed to<br />
aid foreign producers anxious to get a foothold<br />
in the American market. A number of<br />
forsign groups were entertained here.<br />
Recently Kreisler said he would try to sell the<br />
Soviet Union a number of American films<br />
that had appeared on TV following theatrical<br />
showings. It is understood that some of the<br />
films are owned by banks.<br />
Kreisler arrived in Moscow shortly before<br />
Eric Johnston, MPAA president, who is<br />
exploring the possibility of sales behind the<br />
Iron Curtain of major company product.<br />
Diana Dors to TV<br />
HOLLYWOOD—Diana Dors was scheduled<br />
to make her American television debut Sunday<br />
night (21) in two comedy sketches on<br />
the Bob Hope show over NBC-TV. On the<br />
same program, film clips were to be shown<br />
of RKO's "I Married a Woman," in which<br />
Miss Dors starred with George Gobel and<br />
Adolphe Menjou.<br />
Buys 'Circle of the Day'<br />
HOLLYWOOD—Frederick Brisson has purchased<br />
"Circle of the Day," Literary Guild<br />
selection by Helen Howe. The story concerns<br />
a woman's world and a marriage on trial.<br />
Brisson plans to try it out first on television<br />
and has made arrangements for CBS producer<br />
Martin Manulis to produce it on Playhouse<br />
90 between January and March 1957.<br />
Production Firm Organized<br />
HOLLYWOOD—A new production firm.<br />
Film Ventures, Inc., has been formed by Jack<br />
Pollexfen. Initialer on its program will be<br />
"Daughter of Dr. Jekyll," which is slated to<br />
roll November 7 for Allied Artists release.<br />
Ilse Lahn will be associated producer.<br />
To Script 'Bellevue Is Home'<br />
HOLLYWOOI>—Scripting chores on 20th-<br />
Pox's "Bellevue Is My Home" have been assigned<br />
to Walter Newman.<br />
46 BOXOFFICE :<br />
: October 20, 1956
Harry Hynes Retires;<br />
St. Louis U-I Manager<br />
ST. LOUIS—Harry Hynes, manager for<br />
Universal for the last ten years and with that<br />
company for 28 years,<br />
is retiring and will be<br />
succeeded October 22<br />
by Thomas E. Dunn jr.,<br />
who has been in the<br />
company's sales organization<br />
at New<br />
Orleans.<br />
Hynes, 66 years old,<br />
has been In the film<br />
^^^^^_ ^^ business in various ca-<br />
^^^P^^^^M pacities since he<br />
l^KdA ml^^k started as a theatre<br />
usher when about 15<br />
Thomas E. Dunn jr.<br />
years old. Through<br />
the years he has had a very broad experience<br />
in the motion picture business, serving<br />
in such posts as poster boy, shipping clerk,<br />
booker, district booker, salesman and exchange<br />
manager.<br />
Friday (19).<br />
His last day on the job was<br />
District Manager Robert N. Wilkinson is<br />
expected here Monday (22i to introduce Dunn<br />
to the sales staff and other personnel. Hynes<br />
was guest of honor at a testimonial dinner<br />
given by his fellow workers in the St. Louis<br />
office at Ruggeri's restaurant, internationally<br />
known for its fine steak dinners. Some 31<br />
persons attended the gathering. Among other<br />
gifts Harry received an engraved watch.<br />
KU Art Picture Tie-in<br />
By 4 Kansas Theatres<br />
KANSAS CITY—Woody Sherrill, 20th-Fox<br />
salesman, reported these Kansas exhibitors<br />
have instituted an art change in the middle<br />
of the week for a period of six or eight<br />
months: Bud Broun of Phillipsburg's Majestic<br />
Theatre, Don Phillips of Colby's Colby<br />
Theatre, J. B. Roshong of the St. Francis<br />
Theatre at St. Francis and Howard Neely of<br />
the Strand Theatre at Hays.<br />
The art films are being played on a tiein<br />
basis with the Kansas University western extension<br />
service at Colby. To cooperate with<br />
the project, 20th-Fox has re-released the following<br />
12 features: "Les Miserables," "Snows<br />
of Kilimanjaro," "My Cousin Rachel,"<br />
"Gentleman's Agreement," "Keys of the<br />
Kingdom," "Prince of Players" in (CS), "Tonight<br />
We Sing," "O'Henry's Pull House," "Call<br />
Me Madam," "The Snake Pit," "Forever<br />
Amber," "Virgin Queen" (in CS).<br />
These shorts to play with the features have<br />
also been made available: "I Remember the<br />
Glory" (Art of BotticeUi), "Curtain Call"<br />
(Art of Degas), "Light in the Window" (Art<br />
of Verneer), "Birth of Venus" (Art of Renaissance),<br />
"The Young Immortal" (Art of Raphael),<br />
"Night Watch" (Art of Rembrandt),<br />
"Tschaikowsky's Symphony" (in CS), "Poloveteian<br />
Dancers" (in CS), "Haydn's Farewell<br />
Symphony" (in CS), "First Piano Quartet"<br />
(in CS), "Piano Encores" (in CS).<br />
Chatsworth House Reopened<br />
CHATSWORTH, ILL.—The Virginia Theatre<br />
here reopened recently after being closed<br />
for a month by owners Mr. and Mrs. Shoemaker.<br />
RKO's "Curtain Going Up" will be done in<br />
color in 1957 with Harry Tugend producing.<br />
BOXOFFICE<br />
I<br />
:<br />
: October 20, 1956<br />
Winning New Customers<br />
To Be AT01 Highlight<br />
INDIANAPOLIS—How to win new customers<br />
and build extra profits from concession<br />
and exploitation ideas will be the subject<br />
of panel discussions highlighting the annual<br />
Allied Theatre Owners of Indiana state<br />
convention at the Marott Hotel here October<br />
23, 24.<br />
Ruben Shor, president, and Abram F.<br />
Myers, general counsel of National Allied, will<br />
be among exhibition leaders attending. Other<br />
prominent visitors on the program are Al<br />
Sindlinger, indtistry statistician, and Milton<br />
J. Shapp, head of Jerrold Electronics.<br />
Both cable theatres and toll television will<br />
get a thorough airing. The general sessions<br />
will be preceded by a board of directors meeting<br />
October 22.<br />
A panel discussion Tuesday afternoon, led<br />
by Alex Somerville, will consider theatre insurance<br />
problems. Shapp will be heard on<br />
cable theatres and Trueman Rembusch on toll<br />
television. The election of directors for 1956-<br />
57 also is on Tuesday's program. A night club<br />
party at the Variety Club at 9 p.m. will bring<br />
Emmett Barton Manager<br />
At Jacksonville Times<br />
JACKSONVILLE, ILL.—Emmett Barton recently<br />
was named manager of the Times<br />
Theatre by Ben M. Montee, president of El<br />
Fran Theatres, owner of the theatre. He has<br />
succeeded J. V. Walker, who had been on<br />
temporary duty at the house. Walker, who<br />
has been associated with El Fran Theatres<br />
for three years, has returned to Marion, 111.,<br />
where the circuit owns the Plaza Theatre.<br />
Barton is well known to theatregoers of<br />
Jacksonville and vicinity through his employment<br />
during the last 14 years by the Pox<br />
Midwest circuit which operates the Illinois<br />
Theatre here. Prior to the purchase of the<br />
Times by El Fran Theatres from the Fox<br />
Midwest in May 1953, Barton had been managing<br />
the theatre for 11 years. He was then<br />
transferred to the Illinois Theatre as assistant<br />
manager.<br />
Pleasant Two-Day Outing<br />
For KMTA Membership<br />
LAKE OZARK, MO.—Members of the Kansas-Missouri<br />
Theatre Ass'n and guests enjoyed<br />
a two-day outing here Tuesday (9)<br />
and<br />
Wednesday (10). Casual clothes were in order<br />
and there was no set program of entertainment.<br />
Elmer Rhoden jr., president of Commonwealth<br />
Theatres, rented a cruiser Wednesday<br />
afternoon and evening and took the others<br />
on trips around the lake.<br />
Several couples who had planned to attend<br />
had to cancel at the last minute. Those attending<br />
enjoyed the seasonal beauty of the<br />
hills, the pleasant accommodations at Arrowhead<br />
Lodge and congenial companionship<br />
with others having mutual interests.<br />
Attending from Kansas City were Mr. and<br />
Mrs. A. T. Rowe, Manley, Inc.; Mr. and Mrs.<br />
Richard Durwood, Durwood Theatres; George<br />
S. Baker, Baker Enterprises; Rhoden and<br />
M. B. Smith, Commonwealth Theatres; Mr.<br />
and Mrs. Fred Faulkner (Mrs. Faulkner is<br />
it to a close. Tuesday's business session is<br />
open to all industry members.<br />
Wednesday morning's film clinic for exhibitors<br />
only will be devoted to problems of<br />
both indoor and outdoor theatres. A session<br />
again open to all that afternoon will hear a<br />
discussion of the 1957 Indiana legislative<br />
program, Spiro Papas, vice-president of Alliance<br />
Theatres, will discuss concessions and<br />
Hugh McLachlan, Y&W engineer, new trends<br />
in equipment. Myers also will speak Wednesday<br />
afternoon.<br />
After a cocktail party at 6 p.m. with the<br />
Alexander Film Co. as host, the convention<br />
will close with the annual all-industry banquet.<br />
Parties for wives of members are<br />
planned for both afternoons.<br />
ATOI President Roy Kalver and Trueman<br />
Rembusch will have charge of the business<br />
sessions. Marc Wolf and Bob Jones are the<br />
entertainment committee. The women's program<br />
is being planned by Scotty Jones, Vivian<br />
MacParland. Peg Mendelssohn and Eve<br />
Marcus.<br />
KMTA secretary) ; J. W. Crosby, National<br />
Carbon Co. Others and their localities: Mr.<br />
and Mrs. Ben Spainhour, Twilight Theatre,<br />
Greensburg, Kas.; Mrs. Clarence Wilhelml,<br />
Norb Theatre, Norborne; Mr. and Mrs. C. E.<br />
Cook and Mr. and Mrs. Jim Cook, Tivoli Theatre<br />
and Dude Ranch Drive-In, Maryville;<br />
Mr. and Mrs. Tom Edwards, Corral Drlve-In,<br />
Eldon; W. V. Snider. Dixon; Jack LeMay,<br />
National Carbon Co., Dallas, Tex.<br />
MITO Sets September 16, 17<br />
Dates for 1957 Sessions<br />
ST. LOUIS—The Missouri-Illinois Theatre<br />
Owners will hold its 1957 annual meeting in<br />
the Kingsway Hotel here September 16, 17,<br />
1957, according to L. J. Williams, Union, Mo.,<br />
president.<br />
The decision as to the time and place of<br />
the 1957 gathering was reached at a meeting<br />
of the MITO officers and directors held here<br />
Tuesday (9).<br />
The meeting named Eddie Clark, Metropolis,<br />
111., to be the 1957 convention chairman.<br />
Clark is the Illinois regional vice-president<br />
of MITO. Alphonse B. Magarian, MITO secretary,<br />
will serve again as the trade show<br />
chairman for the annual meeting.<br />
Harry D. Breighner Joins<br />
McCollum Chain as Mgr.<br />
(JLINTON, ILL.—Harry D. Breighner, former<br />
Clinton mayor, has joined McCollum<br />
Theatres as manager of the Watseka and<br />
Bonham theatres in Watseka. Before leaving<br />
to take up his new duties, Breighner spent<br />
several weeks assisting J. C. Nelson, manager<br />
of the local McCollum theatres, in order to<br />
familiarize himself with the work.<br />
Breighner succeeds Robert Hassinger at<br />
Watseka. Hassinger resigned recently. The<br />
Breighners—Harry, Doris and their two sons<br />
and two daughters will continue to make<br />
their home here for the present.<br />
47
—<br />
—<br />
—<br />
—<br />
—<br />
— —<br />
—<br />
INDIANAPOLIS<br />
Truman Lamar, manager of the Pendleton<br />
Pike, oldest drive-in here, is the first to<br />
install In-car heaters for year-around operation.<br />
He's placing 800, with provisions for<br />
100 more if conditions warrant. The Yc&W<br />
at Gary is the only other heater-equipped<br />
drive-in in the state . . Pete Fortune took<br />
.<br />
over the operation of the Cinema, north side<br />
neighborhood house, from Ernie Miller recently<br />
Marc Wolf, state chairman of<br />
. . . United Cerebral Palsy, Variety's heart fund<br />
project, is establishing headquarters on the<br />
second floor of the Variety-ATOI building.<br />
Dale McFarland, general manager of<br />
Greater Indianapolis, now hopes to hold<br />
"Oklahoma!" at the Lyric until the holidays.<br />
It's now in the seventh week of what was expected<br />
to be a ten or 12 week run at best<br />
. . . Variety Club members are learning to<br />
dance every other Monday night from instructors<br />
from the Fred Astaire studios. Stag<br />
parties are being held on alternate Mondays<br />
Bob Jones, chief barker of Variety, reports<br />
officers and crew for 1957 will be elected<br />
in a general meeting at noon November 12. A<br />
Halloween party is scheduled for October 27.<br />
James Ackron closed the Ritz at Tipton<br />
RCA IN-CAR<br />
SPEAKERS<br />
NEW LAMPS<br />
and POWER<br />
EQUIPMENT<br />
HID-WEST THEATBE<br />
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The Princess at Cayuga,<br />
October 14 . . .<br />
formerly owned by H. W. Boyd, has reopened<br />
under the operation of Warren Ottinger . . .<br />
Mrs. Leah Centlivre has closed the Albion at<br />
Albion . . . The Marion at Auburn, Ky., has<br />
been taken over by Sam Reagle from<br />
M. Forgy . Theatres has closed<br />
The Franklin<br />
the Storm at Oakland City . . .<br />
at Greensburg, Ky., formerly operated by<br />
Russell Phillipp, now is being run by Douglas<br />
Ford . . . T. O. McCleaster, 20th-Fox district<br />
manager, was in the city.<br />
William A. Carroll, ATOI secretary, reports<br />
exhibitors are getting a good response from<br />
their trailer urging patrons to vote in the<br />
time referendum November 6. They're betting<br />
en a majority voting against fast time . . .<br />
Harry Coleman, Evansville, and Shuler Baird<br />
and Merritt Wilkins, New Albany exhibitors,<br />
have joined the state Allied organization . . .<br />
Hugh McLachlin, chairman of the ATOI<br />
equipment committee, attended the Society<br />
of Motion Picture and Television Engineers<br />
Qeorge DeWitt<br />
convention in Los Angeles . . .<br />
will be master of ceremonies for Variety's<br />
United Cerebral Palsy telethon December 1,<br />
Herman Black is heading a Variety<br />
2 . . .<br />
membership drive to win new recruits from<br />
allied industries.<br />
A. E. Jarboe's Firmness<br />
Makes Vandals Repent<br />
CAMERON, MO.—A. E. Jarboe, who operates<br />
the New Ritz Theatre here, caught<br />
three boys recently who were cutting seats,<br />
but only after ten had been damaged by the<br />
young hoodlums. The boys, between the ages<br />
of eight and ten, could give no reason for<br />
their vandalism except to say, "We just decided<br />
we'd cut seats tonight." One had no<br />
knife but he did have a large safety-pin and<br />
he used this to tear the seat covering.<br />
Jarboe marched them to their parents and<br />
explained what had happened.<br />
"Now I don't want you to whip them,"<br />
Jarboe said. "You just take some out of their<br />
allowance each week until the damage they<br />
did is paid for—and make them bring it up<br />
to me, but they can't come back into my show<br />
until they are paid up out of their own<br />
money."<br />
The three sets of parents were glad to cooperate.<br />
Jarboe said you never saw meeker<br />
kids bringing in their weekly installments<br />
and reading the lobby posters but imable to<br />
come in and see the pictures.<br />
Add Spectacular Marquee<br />
To B&K Loop Showcaser<br />
CHICAGO—The largest theatre marquee<br />
installation in the last 25 years here was unveiled<br />
for the recent world premiere of "Tea<br />
and Sympathy" at the Balaban & Katz<br />
United Artists Theatre, Randolph and Dearborn<br />
streets.<br />
More than 60 tons of steel were used in this<br />
gigantic showpiece, as well as more than<br />
2.000 feet of neon tubing and 10,000 lamps.<br />
The top of the sign towers 50 feet above the<br />
sidewalk and the 10-foot letters in "Balaban<br />
& Katz" dwarf anything else on the street.<br />
Edward Andrews will play the role of<br />
Charlie Travers, a frontier cattle buyer, In<br />
UA's "Trooper Hook."<br />
Holdover Bills Stay<br />
Steady in Chicago<br />
CHICAGO—After the previous week's big<br />
crop of gross-getting newcomers, last week,<br />
with four openers, was rather uneventful.<br />
Business remained steady for the holdovers,<br />
with grosses above average.<br />
(Average Is 100)<br />
Carnegie The French Touch (Times) 190<br />
Chicago The Solid Gold Cadillac (Col), 2ncl wk. .230<br />
Esquire The Mountain (Para), 2nd wk 200<br />
Grand The Leather Saint (Para); The Last Wagon<br />
(20th-Fox), 2nd wk 200<br />
Loop ^Lust for Life (MGM), 2nd wk 225<br />
McVickers Oklahoma! (Magna), 42nd wk 225<br />
Monroe These Wilder Years (MGM) 210<br />
Oriental The Best Things in Life Are Free<br />
(20th-Fox) 220<br />
Polace Cinerama Holiday (Cineroma), 73rd wk.. .230<br />
Roosevelt A Cry in the Night (WB); Satellite in<br />
the Sky (WB) 200<br />
State Lake War and Peace (Para), 2nd wk 230<br />
Surf 1984 (Col), 2nd wk 200<br />
United Artists Tea and Sympathy (MGM), 4th wk.205<br />
Woods High Society (MGM), 7th wk 215<br />
World Playhouse The Proud and the Beautiful<br />
(Kingsley), 2nd wk 195<br />
Ziegfeld Riflfi (UMPO), Hth wk 185<br />
Holdover Bills Remain<br />
Leaders in Kansas City<br />
KANSAS CITY—<strong>Boxoffice</strong> figures were<br />
disappointing in many situations, as several<br />
pictures did not do the business here that<br />
they had been doing in cities of comparable<br />
size. However, "This Is Cinerama" took a<br />
spurt at the Missouri with the Future<br />
Farmers convention in town and most of the<br />
downtown houses expect to profit somewhat<br />
from the crowds in for the American Royal.<br />
"Fantasia" at the Brookside did surprising<br />
business for a reissue, but this is the first<br />
time it has played here in stereophonic sound<br />
and on widescreen. "Oklahoma!" opened in<br />
Todd-AO at the renovated and specially<br />
equipped Tower at roadshow prices on a reserved<br />
seat policy.<br />
The Desperate Women (SR); Devil Girl From<br />
Glen<br />
Mors (Spartan) 1 30<br />
Kimo ^Private's Progress (DCA), 2nd wk 160<br />
Midland The Solid Gold Cadillac (Col) 120<br />
Missouri This Is Cinerama (Cineramo), 18th wk..325<br />
Paramount War and Peace (Para), 2nd wk. . 150<br />
Rockhill Lust for Life (MGM), 3rd wk 130<br />
Roxy The Boss (UA) 90<br />
Esquire, Uptown, Fairway and Granada The Best<br />
Things in Life Are Free (20th-Fox), plus<br />
Massacre (20th-Fox) at Esquire and Granada. . . 95<br />
Vogue Crowded Paradise (Tudor) 100<br />
"Oklahoma!' Seventh Week<br />
Leads in Indianapolis<br />
INDIANAPOLIS—First run business was<br />
generally pleasing here. "Oklahoma!" in its<br />
seventh week at the Lyric maintained its<br />
steady pace to lead all current attractions<br />
again. "The Solid Gold Cadillac" did very<br />
well at Loew's, while "Toward the Unknown"<br />
got profitable response at the Indiana. "The<br />
Unguarded Moment" at the Circle also was<br />
better than average.<br />
The Unguarded Moment (U-l); Rock 'n'<br />
Circle<br />
Roll Revue (SR) ]10<br />
Esquire The Mon Who Loved Redheads (UA)...100<br />
Indiano Toward the Unknown (WB) 100<br />
Keith's The Bod Seed (WB), 3rd wk 80<br />
Loew's The Solid Gold Cadillac (Col); He Laughed<br />
Lost (Col)<br />
1 50<br />
Lyric Oklohomat (Todd-AO), 7th wk 200<br />
Sells Fulton, Ky„ Airer<br />
ST. LOUIS — Recently published reports<br />
said Doby B. Stout of Cairo, 111., had recently<br />
sold his 400-car Midway Drive-In in Pulton,<br />
Mo., on Highway 51 to E. B. Fritts, who also<br />
operates a theatre at Union City, Tenn. The<br />
Midway Drlve-In which Stout sold is located<br />
at Fulton, Ky.<br />
48 BOXOFFICE :<br />
: October<br />
20, 1956
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Whatever your needs may be, see your authorized<br />
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217 West 18th St.<br />
Kansas City 8, Mo.<br />
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Chicago 5, lilinois<br />
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BOXOFFICE :<br />
: October 20, 1956<br />
49
. . . Missouri<br />
. . Frank<br />
. . Jerry<br />
—<br />
—<br />
KANSAS CITY<br />
•The Bob Withers Memorial Drive got under<br />
way October 1. It will extend to November<br />
15. Under the arrangements made, 7H<br />
per cent of booking rentals made on Republic<br />
pictures in this area during that period will<br />
be refunded by the company to the fund.<br />
Those wishing to make personal contributions<br />
to the fund, in addition to Republic bookings,<br />
should send them to Ed Hartman of the<br />
Hartman Motion Picture Booking Service,<br />
1717 Wyandotte. Withers was manager of<br />
Republic Pictures at the time of his death.<br />
National Screen Service has concluded suc-<br />
. . Ralph Buhrmester,<br />
cessful negotiations with 16 business firms in<br />
Minneapolis, Kas., and Gene Musgrave, who<br />
operates the Ritz Theatre there, for inauguration<br />
of a new "Trade at Home" campaign.<br />
This is the same type of campaign used successfully<br />
in Bonner Springs and Baldwin,<br />
Kas., and in Liberty, Mo. .<br />
house manager at the Missouri Theacessful<br />
tre, has returned from a week's vacation with<br />
Mrs. Buhrmester, visiting his folks in Atchison<br />
and her relatives in Paola . . . Regal<br />
Poppers reported supplying two of the red<br />
Coca-Cola barrels to army air force bases.<br />
Glenn Norris, central and Canadian division<br />
sales manager for 20th-Fox, accompanied<br />
M. A. Levy, division manager from<br />
Minneapolis, for a conference with Joe Neger,<br />
manager . . . "The Dark Wave," short subject<br />
to spark the drive for the epilepsy foundation,<br />
has its first booking at the Fairway and the<br />
Uptown theatres October 31 . . . Mrs. Dora<br />
Moskau and son Bob, who operate the Regal<br />
Theatre at St. Joseph, are vacationing in the<br />
west . . . Bill Silver and his wife, who operate<br />
OUR BUSINESS IS SOUND'<br />
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827 WAYNE ToPEKA. Kansas<br />
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dealers in BALIANTYNE<br />
NOW TAKING ORDERS FOR<br />
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Everything for the Stage<br />
• CURTAINS • TRACKS • RIGGING • STAGE<br />
LIGHTING • HOUSE DRAPERIES<br />
GREAT WESTERN STAGE EQUIPT. CO.<br />
1324 Grand Konioi City, Missouri<br />
the Silver Theatre and the Patio Drive-In,<br />
Cameron, Mo., took an Ozark vacation . . .<br />
J. B. Roshong of St. Francis, Kas., is on a trip<br />
to the west coast. Mrs. Roshong stayed home<br />
to operate their St. Francis Theatre.<br />
Hollywood Servemaster reported two Roto-<br />
Grilles were shipped to Guam for a 600-car<br />
Marvin Goldfarb,<br />
drive-in under construction . . .<br />
Buena Vista district manager from<br />
Denver, was in Kansas City, went on to St.<br />
Louis and came back to Kansas City before<br />
Bob Herrell of<br />
returning to Denver . . .<br />
United Film Exchange made a business trip<br />
to Wichita . Thomas, Allied Artists<br />
manager, has moved from Adrian, Mo., to<br />
. .<br />
F*ralrie Village, Kas., where he bought a<br />
home. His son Richard wanted to go to<br />
Shawnee High School . Nat Hechtman has<br />
returned from a vacation with Mrs. Hechtman<br />
at Excelsior Springs. He reported the business<br />
barometer of Capitol Flag & Banner Co.<br />
shows "War and Peace" registering very high,<br />
with holdovers everywhere. Others coming in<br />
strong are "Oklahoma!" "Toward the Unknown"<br />
and "Between Heaven and Hell."<br />
. .<br />
J. K. Chapman, head of UA branch operations,<br />
was in the local office last week on<br />
business with Manager Ralph Amacher .<br />
Bill Allison, National Theatre Supply salesman,<br />
is on a business trip to western Kansas<br />
exhibitors who visited the Row<br />
recently included Ed Harris, Neosho; Bill<br />
Bradfield, Carthage; C. R. James, Butler; Joe<br />
Ghosen, Sedalia; Earl Kerr, Bethany. Kansas<br />
visitors included Mr. and Mrs. William Bancroft,<br />
Ottawa; Mrs. Sam Blair, Smith Center;<br />
Frank Dodson, Ellsworth . Comstock<br />
of Kansas City Slide Co. flew to Philadelphia<br />
to visit her daughter and on to New York for<br />
a vacation trip.<br />
At the National Theatres convention in<br />
Phoenix, Willis Shaffer, Fox Midwest manager<br />
in Hutchinson, Kas., was announced the<br />
second-place winner of the United Artists-<br />
NT UFO exploitation contest. Since the prize<br />
money was $250 and Shaffer and his wife are<br />
leaving Sunday (28) for a week's trip to<br />
Hawaii (won as the midwest division Showman<br />
of the Drive), either he will have that<br />
much to spend on the trip—or Mrs. Shaffer<br />
will have spent it for a new outfit before they<br />
leave . . . Paul<br />
Amick, formerly with the<br />
Orpheum at Wichita, is back as relief man<br />
for managers on vacation.<br />
Lou Pope, purchasing agent for Fox Midwest,<br />
has been released from the hospital and<br />
is convalescing at his home, 2216 W. 49th<br />
Terrace . . . Jim Witcher, MGM office manager,<br />
has been in the hospital for a checkup.<br />
It revealed a displaced spinal disc . . . J. W.<br />
Shreve of the Shreve Theatre Supply reported<br />
a new granddaughter was born Friday<br />
(12) to his son. Dr. James A. Shreve, and wife<br />
at Kirksville . . . L. D. Hasty, salesman,<br />
sprained an ankle while working in hts yaJd.<br />
He stepped on a small stone. The ankle is<br />
still swollen and quite painful . . Fellsa Mc-<br />
.<br />
Evoy is the new switchboard operator at<br />
Columbia.<br />
E. S. Sutter of E&S Enterprises reported<br />
the 63rd Street Drlve-In will remain open all<br />
winter, since in-car heaters are being installed<br />
... Ed Oolden, who books for Charles<br />
E. Kline's Plug-Hat Drive-In at Oakley, Kas.,<br />
says It will go to year-around operation with<br />
the installation of In-car heaters . . . The<br />
Claco Drive-In north of Kansas City is closed<br />
for the season . . . Mrs. Abe Moss, mother of<br />
Mrs. Alex Shniderman and a resident of<br />
Kansas City, died following a heart attack at<br />
the Wesley Hospital in Wichita. She was 60<br />
years old . . . Laura Scheid, secretary at Missouri<br />
Theatre Supply, is on vacation.<br />
Eddie Landau, who has been operating the<br />
Sunset Drive-In at Lawrence, Kas., was married<br />
September 16 in Lawrence to Bernice<br />
Lathrom . . . Harvey Cole has resigned as<br />
salesman for MGM and will become city sales<br />
representative for Continental Oil Co.'s industrial<br />
trade on Monday (22). There will be<br />
no travel connected with his new job, which<br />
was a factor in his decision to make the<br />
change. Harvey started a little over ten<br />
years ago with MGM as a student booker.<br />
After six months he became city booker, back<br />
in the boom days of 1946-47. In 1950 he was<br />
moved to circuit booking, then to office manager<br />
and booking supervisor. For the last<br />
two years he has been traveling as a salesman.<br />
In addition to his new job, Harvey plans<br />
to start back to Kansas City University to<br />
get his degree in business administration.<br />
Howard Thomas, Warner Bros, office manager,<br />
won an electric skillet in some kind of<br />
office contest, and took a week's vacation<br />
doubtless learning how to operate it . . .<br />
Bernice Peel spent her vacation with her<br />
Pat Palmer has<br />
family in Lindsborg, Kas. . . .<br />
replaced Peggy Jackson as district booking<br />
clerk at Universal . Ruth Feldman has replaced<br />
Ruby Northen as booker's steno at<br />
. .<br />
RKO . . . Marilyn Hartman, steno, has resigned<br />
from United Artists to enter another<br />
field . . . WOMPI officers held a meeting at<br />
the MGM offices Tuesday (16) night and<br />
have scheduled a luncheon for Tuesday (23)<br />
at the Servateria, 20th and Main streets. Billie<br />
Mistele of Paramount, vice-president in<br />
charge of programs, made the arrangements.<br />
. .<br />
The Klock Theatre at Neodesha, Kas.,<br />
opened its "Fall Festival of Big Hit Pictures"<br />
recently with "I'll Cry Tomorrow" . . . Garrett<br />
Gibson has been named house manager of<br />
the Booth Theatre at Independence, Kas.<br />
The Booth was bought from Mid-Central<br />
Homer<br />
recently by William H. Wagner .<br />
Satisfaction — Always<br />
MISSOURI<br />
THEATRE SUPPLY COMPANY<br />
L J. KIMBRIEL. Manager<br />
Phone Baltimort 2-3070<br />
115 W. ISth Kansas City 8, Mo.<br />
.?« 7/oM StXuic* SiMC fS99<br />
STEBBINS THEATRE Equipment Co.<br />
f<br />
Glo.,d 1804 W^oikIoIIc St. Night<br />
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Carpets — Door Mats<br />
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1800 Olivo St., Garfield 1-2626, St. Louis, Mo.<br />
50 BOXOFFICE :<br />
: October 20, 1956
:<br />
f<br />
Eldridge, former manager of Dickinson's Trail<br />
at Olathe, has returned to its management<br />
from Topeka where he has been managing<br />
the Dickinson . . . Barnes I*urdue, who comes<br />
from Roswell, N. M., is the new city manager<br />
of the Mid-Central theatres in Manhattan,<br />
Kas., the Campus, Coed, State, Edgewood and<br />
Sky-Vue. The Mid-Central office is in the<br />
State Theatre building.<br />
Beverly Miller's Fort Drive-In, Leavenworth,<br />
and Frontier at Atchison, have gone to weekend<br />
operation. His Cowtown at St. Joseph<br />
and 50 Hi-Way at Jefferson City have shifted<br />
to two program changes per week.<br />
BOWLING<br />
KANSAS CITY—Standings of the men's and<br />
women's teams of the Filmrow Bowling<br />
League stood as follows after the games Friday<br />
night (12)<br />
MEN'S<br />
WOMEN'S<br />
Team Won Lost Team Won Lost<br />
Alley Rats 20 4 Manley Poppers. 14 4<br />
Columbia ....14 10 Manley, Inc.... 13 5<br />
Shreve's 13 II Finton Jones... II 7<br />
Manley Popcorn 12 12 Borg & Kim.. 10 8<br />
Mode O'Day...I0 14 Dixie Ent 9 9<br />
KCT's 10 14 Hortmon's 7 11<br />
HiLo 5 9 15 New 50 Drive-ln 5 13<br />
Dixie Picts 8 16 101 Service... 3 15<br />
Plane Hits Drive-In Fence<br />
MICHIGAN CITY, IND.—Two men were<br />
injured when the light airplane in which<br />
they were about to land at Phillip's airport,<br />
four miles east of town, struck a nine-foot<br />
fence around the 212 Outdoor Theatre,<br />
startling hundreds of patrons. One wing of<br />
the single engine Fairchild trainer was<br />
sheared off and fell inside the theatre area,<br />
as the plane crashed short of a land strip.<br />
The two men in the plane suffered bruises<br />
and lacerations.<br />
Redecorate at Wakeeney<br />
WAKEENEY, KAS.—Ted and Selma Elvert<br />
have redecorated the reopened Kelly Theatre,<br />
changed the lobby for patron convenience<br />
and Installed a cryroom adjoining the<br />
women's lounge. Selma is in charge of the<br />
concessions, which are in the outer lobby,<br />
and there are four new kinds of drink dispensers<br />
and candy dispensers, while popcorn<br />
is handled in what was formerly the women's<br />
lounge. The Elverts are being assisted by<br />
George Valentine, former chief of police, in<br />
running the theatre.<br />
"Your Stage Struck Father," an article in<br />
Women's Day Magazine by-lined by Henry<br />
Fonda, was written in the form of a letter<br />
to his daughter.<br />
VWJlAIVV\ft/VSAJVVU4VVVWVSftflJVVVVV<br />
EVERYTHING FOR THE THEATRE<br />
St. Louis Theatre Supply Company<br />
Mrs. Arch Hosier<br />
3310 Olive Street, St. Louis 3, Mo.<br />
Telephone JEHerson 3-7974<br />
RCA Theotre Supply D«alar<br />
"SELECT" FOUNTAIN SYRUPS<br />
DRINK DISPENSERS<br />
Select Drink Inc.<br />
4210 W. Florissant Ave.<br />
St. Louis 15, Mo.<br />
Phone<br />
Evergreen 5-S935<br />
ST. LOUIS<br />
•The Better Films Council met Friday (19)<br />
at Vandervoort's Auditorium, with Mrs.<br />
Andrew B. Jones presiding. Art Wright,<br />
president, and Brad Whitney, vice-president.<br />
Condor Films of St. Louis, spoke and presented<br />
a film, "St. Louis Movie Capital."<br />
They were presented by Mrs. Fred A. Kennedy,<br />
program chairman. Chairmen of various<br />
committees reported on the program and<br />
other details of the council's armual cinema<br />
tea, which will be held Thursday (25) at the<br />
St. Louis Theatre . . . Hall Walsh, southern<br />
prairie district manager, Warner Bros., was<br />
in Kansas City.<br />
Harry C. Arthur jr., president, Fanchon &<br />
Marco, has returned to the west coast . . .<br />
Visitors to Filmrow included L. J. Williams,<br />
Union; Eddie Clark, Metropolis; Alphonse B.<br />
Magarian, East St. Louis; Robert Strauss,<br />
Benton; Kenneth Hirth, Pacific; Tom<br />
Bloomer, Belleville; Herschel Eichhorn,<br />
Mounds; Bill Griffin, (Columbia Amusement<br />
Co., Paducah; Russell Armentrout, Louisiana;<br />
Judge Frank X. Reller, Wentzville;<br />
Bernard Temborius, Lebanon; Louis Odorizzi,<br />
Staunton and Mount Olive; State Senator<br />
Edwin V. Long, Clarksville, Democratic candidate<br />
for lieutenant governor; Harry Blount,<br />
Potosi, and William Collins, DeSoto.<br />
Domenic Frisina, president, Frisina Amusement<br />
Co., was able to visit his office for brief<br />
periods during the week. He has made<br />
splendid progress toward complete recovery<br />
from his recent illness . . Larry Spalding,<br />
.<br />
Flora, 111., has returned briefly to the hospital<br />
at Mount Vernon, 111., pending official clearance<br />
of tests that show his recovery from the<br />
respiratory condition that caused his hospitalization<br />
several months ago. In the meantime<br />
he is doing the buying for Florine and<br />
Town theatres in Flora, while his wife is<br />
booking the programs and operating the<br />
house. The Florine, closed for many months,<br />
has been reopened on a weekend basis. The<br />
Town continues on a full week basis.<br />
Gary Lee Bement was born at a hospital<br />
in North Carolina recently, making Walter<br />
Lee, head shipper of Columbia, a grandpappy<br />
tor the fifth time— all boys. The baby is<br />
is the son of Cpl. Harold E. Bement, stationed<br />
at Fort Bragg, N. C, and his wife Ladonna<br />
Lee Bement. The Bements reside in Fayetteville,<br />
N. C. Mrs. Lee, good grandmaw that<br />
she is, took to the air and ran smack into<br />
Hurricane Flossie. Returning home October<br />
6 her plane also encountered some high<br />
winds—the backlash from Flossie and Lee<br />
had many anxious hours, remaining at Lambert-St.<br />
Louis Municipal Airport from 9:15<br />
p.m. on October 6 until 4:15 a.m. October 7,<br />
before Mrs. Lee's plane flew in from the<br />
southeast via New York or somewhere.<br />
Motion picture theatres, including the driveins,<br />
are helping to make big business of the<br />
romantic copra trade, according to officials<br />
of Cargill, Inc., grain handler and -vegetable<br />
oil processor, whose imports of copra have<br />
reached $18,000,000 a year. The motion picture<br />
theatres greatly aided the increase of<br />
copra, now the No. 3 import product at San<br />
Francisco. The theatres are using millions<br />
of dollars worth of coconut oil, extracted<br />
from dried coconut meat, for processing popcorn.<br />
Coca-Cola BottUng Co. of St. Louis is<br />
spending about $50,000 in alterations and improvements<br />
to its botthng plant here. The<br />
general contract for the work was awarded<br />
to G. L. Tarlton Contracting Co. Hellmuth,<br />
Obata & Kassabaum are the architects.<br />
Cowtown Airer Burglars<br />
Take Safe and $650 Cash<br />
ST. JOSEPH, MO.—Burglars broke into the<br />
Cowtown Drive-In here last week and took a<br />
safe containing about $650 from the manager's<br />
office. Beverly Miller of Kansas City,<br />
owner of the theatre, said the thieves broke<br />
a plate glass window on the dark side of the<br />
building, then entered the manager's office,<br />
located behind the boxoffice. The safe was<br />
carried out of the office, as was a radio.<br />
Other valuable equipment was not touched.<br />
Sell Morganfield Airer<br />
MORGANFIELD, KY.—The Sunset Drive-<br />
In, 500-car capacity, located at the junction<br />
of Routes 60 and 141, has been sold by J. S.<br />
Corbett of Bedford, Ind., and the estate of<br />
the late J. A. Van Cleave of Morganfield, Ky.,<br />
to Edwin C. Johnson and Dr. William P.<br />
Humphrey of Sturgis, Ky. Johnson has been<br />
in the theatre business at Sturgis for many<br />
years and on Jan. 1, 1956, acquired the interest<br />
of W. E. Horsefield in the Victory<br />
Theatre there.<br />
Leases Slater, Mo., Theatre<br />
SLATER, MO.—The shuttered Kiva Theatre<br />
has been leased by Mid-Central Theatres<br />
to Charles Burton of Erie, Kas., who will reopen<br />
it November 1. Burton has also worked<br />
as a disc jockey at Parsons but plans to move<br />
to<br />
Slater.<br />
A.A. THEATRE CONCESSION<br />
Distributors . . .<br />
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• SEASONING<br />
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Rio Now Has Those Famous Blue<br />
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Other trays from $14.00 per thousand<br />
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BOXOFFICE :<br />
: October<br />
20. 1956<br />
51
CHICAGO<br />
prances Clow, Chicago correspondent for<br />
BOXOFFICE, won a two-week trip to<br />
Europe and will not be collecting the regular<br />
news bits for two weeks. She left by plane<br />
for Germany Monday
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Such a program will constantly keep the<br />
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What is the percentage of employee participation in<br />
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BOXOFFICE<br />
54 BOXOFFICE :<br />
: October 20, 1956
—<br />
Annual Gathering<br />
of the<br />
Motion Picture Exhibitors<br />
of<br />
Florida<br />
at the<br />
Hotel Roosevelt,<br />
Jacksonville,<br />
on<br />
October 28-30<br />
will be<br />
THE BIG CONVENTION<br />
FOR<br />
LITTLE EXHIBITORS<br />
Si Fabian, Keynote Spealcer<br />
George Jessel, Toastmaster<br />
Forum talks by Herman Levy,<br />
Van Myers, LaMor Sorra, Judson<br />
Moses, Jimmy Gaylord and many others<br />
Send your registration today to:<br />
Mrs. Betty Loop<br />
P. 0. Box 1962<br />
Jacksonville, Flo.<br />
Full round of valuable business sessions,<br />
cocktail parties, banquets and<br />
entertainment<br />
Midsouth TOA Sessions<br />
Expected to Draw 300<br />
MEMPHIS—All roads in the midsouth A busy two-day convention has been<br />
territory will lead to Memphis next week for planned by C. N. Eudy, Houston, Miss., Tristates<br />
president, and Leon Bountree, Holly<br />
the 47th annual convention Monday and<br />
Tuesday (22, 23) at Hotel Gayoso of the Theatre<br />
Owners of Tennessee, Arkansas and 300 and 400 delegates are expected.<br />
Springs, Miss., convention chairman. Between<br />
Mississippi, TOA affiliate.<br />
Here is the program:<br />
Monday<br />
9 a.m.—Registration of delegates.<br />
12 noon—Luncheon at Hotel Gayoso with welcome speeches and report of the<br />
president for year.<br />
2 p.m.—Business session with a discussion of small business loans that are available<br />
to theatres.<br />
4 p.m.—Board of directors meeting.<br />
7:30 p.m.—^Dinner at Hotel Claridge, with Film Transit, Inc., of Memphis as host.<br />
Tuesday<br />
10 a.m.—Business session with election of officers with a business session to<br />
discuss Exhibitors Motion Picture Ass'n plan.<br />
12 noon—Luncheon. Dick Kennedy, Birmingham, assistant to the TOA president<br />
(who could not attend because of previous engagements) will make the convention's<br />
major address on the motion picture industry and its problems.<br />
No afternoon sessions. This time is given for delegates and their wives to visit<br />
Filmrow and see the town.<br />
7:30 p.m.—Annual banquet and dance. There will be no business at this closing<br />
event.<br />
$10,000 Fire Damage<br />
At Rilz in Memphis<br />
MEMPHIS—Fire swept through the Ritz<br />
Theatre, Poplar and Evergreen streets, at 1<br />
a.m. Monday (15), causing damage estimated<br />
at $10,000. The theatre will remain closed<br />
during the two or three weeks required for<br />
repairs and redecorating.<br />
The theatre had been closed for the night<br />
and firemen had to break in the front door<br />
to reach the fire. They blamed faulty wiring<br />
for starting the fire, which originated in the<br />
stage area. The screen was burned, ceilings<br />
and walls blackened.<br />
David Flexer, who owns the building and<br />
contents, said the damage was covered by<br />
insurance. He added that the interior would<br />
be completely redecorated.<br />
Jack Katz, who operates the Ritz, was ill at<br />
home at time of the fire and unable to go to<br />
the scene.<br />
Don George Antitrust Suit<br />
Returned to Calendar<br />
SHREVEPORT—The lengthy antitrust suit<br />
of Don George et al against Paramount Pictures<br />
was ordered returned to the motion<br />
calendar Friday (12) in a written opinion<br />
handed down by Federal Judge Ben C.<br />
Dawkins jr.<br />
George, who died since filing of the suit,<br />
and other motion picture house operators in<br />
Shreveport filed the suit asking $372,000<br />
damages and costs because of "agreements<br />
and conspiracy in operating motion picture<br />
business in Shreveport in violation of the<br />
Sherman-Clayton antitrust act."<br />
Judge Dawkins, in his opinion, said the<br />
case should be returned to the motion<br />
calendar for further arguments on plea of<br />
prescription entered in the action. Neither<br />
side has presented clear arguments In the<br />
matter, he said.<br />
'Unknown Takes Lead<br />
At 155 in Memphis<br />
MEMPHIS—"Toward the Unknown" set<br />
the pace at first runs with 155 per cent at<br />
the Warner Theatre.<br />
(Average Is 100)<br />
Maico Showdown at Abilem (U-l) 75<br />
Palace—Attack! (UA), 2nd wk 90<br />
State Tco and Sympathy (MGM), 2nd wk 100<br />
Strand—The Lost Wagon (20th-Fox) 100<br />
Warner—Toward the Unknown (WB) 155<br />
FST Staff Bids Farewell<br />
To Margaret Haddaway<br />
ORLANDO, FLA. — Margaret Haddaway,<br />
Florida State Theatres staff member, was the<br />
guest of honor at a farewell party given by<br />
her associates and friends at the Langford<br />
Hotel in Winter Park. She resigned prior<br />
to leaving for Oakland, Calif., where she is<br />
to marry William Stokes, an Air Force officer<br />
who operates an officers club in that<br />
city.<br />
Etaployed by FST for the last six years,<br />
Miss Haddaway began as the private secretary<br />
of Vernon Hunter and later managed<br />
the Rialto and Roxy theatres. She also engaged<br />
in genersd office and advertising work.<br />
Memphis Films Council<br />
Elects Mrs. Harry Allen<br />
MEMPHIS—The Better PUms (Council, dedicated<br />
to approve selection rather than<br />
censor motion picttires and to bring the best<br />
pictures to the attention of the public, has<br />
elected Mrs. Harry D. Allen president for 1957.<br />
Mrs. Clarence Hossey was named first<br />
vice-president; Mrs. Frank Flowers, second<br />
vice-president; Mrs. Joe Plannigan, recording<br />
secretary; Mrs. Robert Bostick, corresponding<br />
secretary; Mrs. Dan Graham, treasurer,<br />
and Mrs. Herbert Morarity, parliamentarian.<br />
BOXOFFICE :: October 20, 1956<br />
SE 55
SI Fabian Will Keynote<br />
Convention of MPEOF<br />
JACKSONVILLE— Mayor Haydon Burns, a<br />
theatre usher in his youth, will be the welcoming<br />
host at a Sunday night (28) cocktail<br />
party sponsored by the Nehi Bottling Co.,<br />
manufacturer of R. C. Cola, in the exclusive<br />
River Club for hundreds of southeastern exhibitors,<br />
theatre suppliers and distributors<br />
who have registered for the eighth annual<br />
convention of the Motion Picture Exhibitors<br />
of Florida.<br />
Horace Denning, TOA vice-president and<br />
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Horace Denning Elmer Hecht<br />
an executive of Dixie Drive-In Theatres who<br />
is chairman of the gatherings here at the<br />
Hotel Roosevelt, said that guests will hear<br />
the finest group of industry speakers ever<br />
to accept invitations to a Florida convention.<br />
Also readied for the meetings are business<br />
session for presenting the latest developments<br />
in the exhibition and distribution fields, plus<br />
a lavish round of entertainment for visitors<br />
and their wives.<br />
In addition to Nehi, sponsors for leading<br />
events on the calendar are the Coca-Cola<br />
Co., Benton Bros. Film Express, Alexander<br />
Film Co., Motion Picture Advertising Co.,<br />
Filmack Trailer Co., National Theatre Supply,<br />
Wil-Kin Theatre Supply, Joe Hornstein,<br />
Southeastern Theatre Equipment Co., United<br />
Theatre Supply and Dixie Theatre Service<br />
& Supply.<br />
MAYOR TO EXTEND GREETING<br />
Welcoming visitors on the convention floor<br />
with Mayor Burns on Monday morning (29)<br />
will be Elmer Hecht, MPEOF president and<br />
Wometco Theatres executive of Miami. Door<br />
prizes of Bulova watches will be awarded at<br />
this and other business sessions.<br />
Delivering the Monday keynote address, expected<br />
to be one of logical optimism for<br />
the future of exhibition, will be Si H. Fabian,<br />
TOA treasurer and president of Stanley Warner<br />
Theatres, New York. After Fabian's<br />
talk, Fred Hull, MGM executive will lead a<br />
roundtable discussion on new feature product<br />
coming from Hollywood in the next few<br />
months. Representatives of 10 other distribution<br />
companies will participate in describing<br />
their top film set for early release,<br />
including RKO, Paramount, United Artists,<br />
20th-Pox, Allied Artists, Universal, Columbia,<br />
Warner Bros., Buena Vista and Howco.<br />
Leading speakers at the Monday luncheon<br />
will be Ernest Stellings of Charlotte, new<br />
president of TOA, and Herman Levy of<br />
New Haven, Conn., TOA general counsel. A<br />
Monday afternoon workshop on motion picture<br />
promotion campaigns, advertising and<br />
publicity will be conducted under the chairmanship<br />
of Louis J. Flnske, president of<br />
Florida State Theatres, with panelists Irving<br />
Mack, Filmack Trailer Co., Chicago;<br />
James Gaylord, Starlight Drive-In Theatre,<br />
Troy, Ala.; Judson Moses, MGM explolteer,<br />
Atlanta, and Ronnie Otwell, Martin Theatres,<br />
Columbus, Oa.<br />
TO HOST MONDAY PARTY<br />
Carl Mabry, MPA president, will host a<br />
Monday evening cocktail party in the hotel's<br />
Mayport room, which will be followed by a<br />
buffet dinner. Closing Monday's program<br />
will be a conducted tour of Variety's JacksonviUe<br />
Fair at the Gator Bowl which will be<br />
free to all convention guests, followed by late<br />
dancing back at the hotel and social gatherings<br />
in the Variety Club.<br />
The Tuesday morning (30), program will<br />
lead off with a major concessions forum under<br />
the leadership of nationally recognized<br />
Van Myers, head of Wometco Theatres candy<br />
and popcorn department in Miami, with the<br />
cooperation of Bob Harris, confection sales<br />
executive of Florida State Theatres; PhU<br />
Loew and Jim Hoover.<br />
Sam Pinanski of Boston, head of the New<br />
England Theatre Co. and a member of<br />
COMPO's presiding triumvirate, is slated to<br />
give the Tuesday luncheon address on<br />
COMPO's aims for achieving greater harmony<br />
among leading segments of the motion<br />
picture industry. Bob Daugherty, Floyd<br />
Theatre general manager, Haines City, will<br />
be chairman, and other speakers will be<br />
Mitchell Wolfson, Wometco leader, Miami,<br />
and LaMar Sarra, FST general counsel, this<br />
city.<br />
Tuesday afternoon will be devoted to an<br />
MPEOF closed business session and the annual<br />
election of officers, with President<br />
Hecht presiding.<br />
An evening cocktail party in the hotel's<br />
Mayport room will precede the closing president's<br />
banquet in the Roosevelt's grand ballroom<br />
at which George Jessel will serve as<br />
toastmaster. Chairman Denning said that<br />
preparations for the banquet will insure the<br />
finest closing program in the organization's<br />
history, including a number of surprise events,<br />
entertainment and dancing until a late hour<br />
to the music of Johnny Jelinek's orchestra.<br />
Assisting Denning in the multiple phases of<br />
readying the convention for the expected<br />
hundreds of out-of-town guests have been<br />
the following:<br />
Betty Loop and Tom Kelly, Atlantic Drive-<br />
In; C. H. Deaver, independent booker; Bob<br />
Heekin, George Krevo and Bob Cornwall,<br />
Florida State Theatres; Carl Carter, Alrbase<br />
and Ribault drive-ins; Jesse Marlowe, Beach<br />
Theatre; Sheldon Mandell, St. Johns Theatre;<br />
Bill Beck, Five Points Theatre; Fred Hull,<br />
MGM; Clint Ezell, National Theatre Enterprises,<br />
and James Carey, Normandy Twin<br />
Outdoorer.<br />
By special arrangements with the Variety<br />
Club and Women of the Motion Picture Industry,<br />
all out-of-towners coming to the convention<br />
are invited to attend a gala Halloween<br />
benefit dance at the Duval County<br />
Armory, State and Market streets, as preopening<br />
social event for the MPEOF gathering.<br />
Music will be by Danny Hi's orchestra-<br />
Co-chairmen are Tom Sawyer, Variety, and<br />
Mamie Newman, WOMPI, with Jane Popplewell<br />
as ticket chairman.<br />
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: October 20, 1956
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BOXOFHCE :<br />
: October 20, 1»56<br />
57
MIAMI<br />
pST's special children's matinees recently<br />
included a show that lasted for five hours<br />
at the big neighborhood Shores Theatre . . .<br />
The Coral had two full-length features and<br />
six cartoons . . . Children required no ticket<br />
on a recent Saturday to be admitted to Wometco's<br />
Sunset Theatre. The free matinee<br />
presented two features and ten cartoons. The<br />
regular feature, "Frisky," was not considered<br />
appropriate for the smallfry and so was<br />
withheld from the matinee.<br />
Filippo Del Guidice, well known among<br />
theatre people here for having made long,<br />
though unfruitful, efforts to establish film<br />
production in Miami, told the Herald's amusement<br />
editor that he has succeeded in his<br />
second dream however. Financing has been<br />
arranged for "Antony and Cleopatra," and<br />
production is to start in Italy early next<br />
year. Del Guidice is the Academy Award<br />
winner of "Henry V" and "Hamlet."<br />
. . . Considerable<br />
Georgre Engle, owner and operator of the<br />
Grove Playhouse, may try out the idea of<br />
nmning special art films during the legitimate<br />
theatre off-season. That would mean<br />
motion pictures in the summer<br />
controversy has been heard here<br />
over the shooting locale for "Island in the<br />
Sun," Jamaica being indicated. Shooting, it<br />
Is learned, is to be divided between Barbados<br />
and Grenada islands. Belle Fontaine, the<br />
plantation where most of the action occurs,<br />
will be the Folly Hill plantation on Barbados.<br />
The independent Flagler, a Spanish-language<br />
house, has a serial going . . . Caxleton<br />
Howard, lecturer on hygiene, appeared on<br />
stage in person in connection with "Children<br />
of Love," showing at the Roosevelt. No children's<br />
tickets were sold and, according to the<br />
ads there were "nurses in attendance."<br />
. . . "It's Family at<br />
John Calio, who moved over from the<br />
Flamingo to manage the Lincoln, both<br />
Brandt houses, finished the last few days of<br />
"High Society," which played nine weeks<br />
at the two theatres. "Private's Progress" follows.<br />
On the heels of that one, "War and<br />
Day Peace" will open<br />
the Movies," read a Saturday 'Wometco ad<br />
header for midnight sneak previews of a new<br />
suspense drama at the three luxury houses in<br />
the area.<br />
For Columbus Day, a holiday for school children,<br />
Wometco booked matinees at three<br />
neighborhoods. In line with Columbus as<br />
the "discoverer of a new world," the three<br />
houses had "outer space" adventure films as<br />
their main attraction. Ten cartoons rounded<br />
out the shows. Cartoon carnivals were added<br />
to drive-in early shows . . . The neighborhood<br />
Cameo had a big special ad on "The Search<br />
for Bridey Murphy," also a sketch of Freeman,<br />
the Hypnotist, who appeared in person<br />
at an evening performance.<br />
Al Glick of FST has returned from a jaunt<br />
to New York where he had a glimpse of Carlos<br />
Prio in Reuban's. He also discovered<br />
that Johnny Johnston has patented an idea<br />
called a chocolate straw. When you sip milk<br />
you get chocolate flavor . . . MGM Producer<br />
Robert Pirosh is expected to visit Florida soon,<br />
since receiving clearance from the government<br />
to explore the chances of developing<br />
a film script based on the guided missile program.<br />
Don Tilzer, Claughton's ad and publicity<br />
head, is a cousin of the late Albert Von Tilzer,<br />
composer of "Take Me Out to the Ball<br />
Game." Don says the composer added the<br />
Von for professional reasons ... A joint show<br />
of two painters is now to be seen in the lobby<br />
of the Mayfair Art Theatre. After a twoweek<br />
showing it will move to the Parkway for<br />
an additional two weeks.<br />
Herb Rau, Miami Daily News amusement<br />
editor, went to New York for the world premiere<br />
of "Giant." When he returned he told<br />
local patrons that the picture has a giant<br />
cast and the premiere was a giant, too. Even<br />
the tickets, he said, measured 11x6 inches.<br />
The premiere was a benefit for Muscular<br />
Dystrophy and took place at the Roxy. They<br />
packed the Roxy with celebrities, said Rau,<br />
and after the premiere, Harwyn's, a soignee<br />
pub on East 52nd street, was taken over for<br />
an elbow-bender that "may still be going on,<br />
for all I know." Stars of the picture were<br />
there, and flocks of "personalities," among<br />
these Elizabeth Taylor, Virginia Mayo, Mercedes<br />
McCambridge, Chill Wills, Jane Withers<br />
and Rock Hudson.<br />
Golden Glades Twin Drive-In tacked a<br />
"held over two more days" sign over the<br />
"last night" notice on the marquee for "The<br />
Proud and the Profane." . . . Mayor C. B.<br />
Harvey of Key West got a nice columnar pat<br />
on the back from the Herald amusement<br />
Advanads Co<br />
"Sells Coming Attractions"<br />
FILM<br />
BUILDING<br />
2108 Payne Avenue Cleveland 14, Ohio<br />
Phone superior 1-1221<br />
Cordially Invites Your Inspection of DISPLAYS OF ADVANADS<br />
Now Processed With Fluourescent Paint and Illuminated With Black Light<br />
The Following Theatres in This Area Represent Only a Few<br />
Proud Users of Our 'low Cosf COMING ATTRACTION Service:<br />
DO NOT FAIL TO VISIT THE<br />
THEATRE NEAREST TO YOU!<br />
Carol AlbartvUle, Ala.<br />
Aubum-0p«llka Drtv«-ln Auburn, Ala.<br />
Carver Birmingham, Ala.<br />
Princess Decatur, Ala.<br />
Martin Dothan, Ala.<br />
Lavy Enterprise, Ala.<br />
PIttman Gadsden, Ala.<br />
Princess Gadsden, Ala.<br />
take Guntersvirie, Ala.<br />
Grand Huntsviile, Ala.<br />
Lyric Huntsviile, Alo.<br />
Pekin Montgomery, Ala.<br />
Martin Roanoke, Ala.<br />
Roxy Russeilviiie, Ala.<br />
Martin Sylacouga, Ala.<br />
Man Fernondia, Fia.<br />
Lakeland Mve-ln Lakeland, Fia.<br />
Martin Panama City, Fia.<br />
Florida Sarasota, Fia.<br />
Plaza Atlanta, Go.<br />
RItz Ationto, Ga.<br />
Royal<br />
Atlanta, Ga.<br />
Canton<br />
Canton, Ga.<br />
West<br />
Cedortown, Go.<br />
Vogue<br />
Cochran, Ga.<br />
Georgia Columbus, Ga.<br />
Liberty Columbus, Go.<br />
Crisp Cordeie, Go.<br />
Wink Dalton, Go.<br />
Glenn Decatur, Go.<br />
Eost Point East Point, Go.<br />
Grond Fitzgerald, Go.<br />
imperial. . .' Griffin, Ga.<br />
Fulton Hapevilie, Go.<br />
LoGronge LaGronge, Go.<br />
Strond Marietta, Go.<br />
Campus Milledgeviile, Go.<br />
Ocilla Oeiilo, Go.<br />
De Soto Rome, Go.<br />
1 St Avenue Rome, Go.<br />
Tift Tifton, Go.<br />
Weiiston Warner Robins, Go.<br />
Princess Carthage, Tenn.<br />
Roxy Clarksviiie, Tenn.<br />
Princess Cleveland, Tenn.<br />
Dickson Dickson, Tenn.<br />
Martin Etowah, Tenn.<br />
Roxy Gallatin, Tenn.<br />
Princess Horrimon, Tenn.<br />
Piozo Humboldt, Tenn.<br />
Tennessee Johnson City, Tenn.<br />
Tiiiery Knoxvlile, Tenn.<br />
Princess LelKinon, Tenn.<br />
Princess Lexington, Tenn.<br />
Dixie Lewisburg, Tenn.<br />
Capitol Mary vliie, Tenn.<br />
Memphlon<br />
Memphis, Tenn.<br />
Princess Morristown, Tenn.<br />
Princess Murfreesboro, Tenn.<br />
Beile Mead* Noshviile, Tenn.<br />
Belmont Nashville, Tenn.<br />
Elite Nashville, Tenn.<br />
Green Hill Noshvllic, Tenn.<br />
inglewood Noshvllie, Tenn.<br />
Melrose Noshvllie, Tenn.<br />
Grove Oak Ridge, Tenn.<br />
Som Davis Pulaski, Tenn.<br />
Roxy Rogersvilie, Tenn.<br />
Copltol Union City, Tenn.<br />
For Information<br />
Write or Call Direct ... OR CONTACT<br />
ATLANTA OFFICE<br />
-k 146 WALTON ST., N. W.<br />
^ TO HAVE REPRESENTATIVE CALL ON YOU<br />
58 BOXOFFICE :<br />
: October 20, 1966
'<br />
distributors,<br />
||&<br />
editor, who wrote that Florida filmmaking<br />
received a real boost when Harvey designated<br />
a recent Sunday as "Carib Gold Day in Key<br />
West." The proclamation was in honor of<br />
the world premiere of the picture in the<br />
southernmost U. S. city. The film, a story of<br />
the shrimp industry, made its debut via<br />
Nationwide Pictures and the publicity direction<br />
of cinematographer Hal Carrington.<br />
All filming was done on the keys.<br />
. . According to<br />
Localites are being advised to hustle over<br />
to the Sheridan to see "Oklahoma!" if they<br />
haven't already done so. "Around the World<br />
in 80 Days" is almost sure to be following<br />
soon, now that the picture is set for a New<br />
York opening this month .<br />
a French film, "Children of<br />
ILove," is to have a first American showing<br />
[at the Miami Beach Roosevelt and the Miami<br />
{Tivoli, both independents. Small teaser ads<br />
|are appearing in the papers.<br />
Clauirhtons have secured hypnotist Frank<br />
Freeman to assist in the exploitation of "The<br />
I<br />
[Search for Bridey Mm-phy." Techniques of<br />
this craft will be demonstrated by Freeman<br />
fin the lobbies of the Floyal and Trail thef^tres,<br />
before and during the run of the<br />
picture . . . Maxine Fisher, a Coral Gables<br />
High School senior who works in the Miracle<br />
Theatre, is home again after auditioning in<br />
Atlanta for Otto Preminger. Out of 65 girls,<br />
Maxine was one of five asked to read the<br />
"Saint Joan" trial scene in its entirety. Local<br />
rooters hope she will be in the second audition<br />
group.<br />
"The King and I" was a holdover at the<br />
neighborhood Parkway ... A 35 cents admission<br />
on a special family day was In<br />
effect recently at the Center . . . Special<br />
family night at the Strand had a 25-cent<br />
adult admission as a midweek event . . . Caplans<br />
has a first showing in Miami Beach of<br />
"The Witch." Ads stress "adults only" . . .<br />
Mack Herbert added five stage acts to his<br />
Thursday-Friday film performances at the<br />
Bard Theatre. On the screen was "Follies<br />
Review." Admission of 60 cents gave patrons<br />
their choice of continuous performances,<br />
starting at noon. Herbert took a big ad space<br />
to publicize the event.<br />
Manager Paul K. Hepner reported a theft<br />
of $175 from a safe in a rear office of the<br />
neighborhood Parkway Theatre. The burglars<br />
so far have eluded police . . . Every once In<br />
a while Wometco reminds film patrons via ad<br />
headings that the circuit is home-owned and<br />
home-operated. Started some 30 years ago<br />
with one theatre (the old Capitol, now housing<br />
studios for WTVJ), the organization is<br />
one of the most important businesses of this<br />
area.<br />
Robert Green, personnel director for<br />
Wometco, arranged for Salk polio vaccinations<br />
to be given employes of WTVJ and their<br />
families at a minimum fee. An impromptu<br />
laboratory was set up in the studio and more<br />
than 75 per cent of the personnel availed<br />
themselves of the opportunity.<br />
The Sidney Meyers have returned from a<br />
Mediterranean cruise. Following their visits<br />
in Chicago and New York, and a stay on a<br />
Wisconsin ranch, the Meyers continued their<br />
holiday with the cruise, accompanied by their<br />
daughters and sons-in-law, Bobbee and Roy<br />
Schechter and Patsy and Charles Goldstein.<br />
Mrs. Lillian C. Claughton, head of the theatre<br />
circuit, has been appointed state affairs<br />
director of the women's division of Miami-<br />
Dade County Chamber of Commerce. Installation<br />
of officers takes place at the Urmey<br />
Hotel, with Gov. Leroy Collins as the principal<br />
speaker. Mrs. Claughton, who is also one of<br />
the directors of the Pan-American Hotel and<br />
Restaurant exposition, is to act as one of<br />
the hostesses on the occasion of the 11th<br />
annual exposition.<br />
Hal Stanton, manager of the downtown<br />
Florida, is looking for a young lady who looks<br />
like Judy HoUiday. Measurements and<br />
general description were furnished by one<br />
amusement page. Stanton has wangled a<br />
"solid gold" limousine, which is currently<br />
cruising the streets in behalf of "The Solid<br />
Gold Cadillac" opening. The young lady Is<br />
wanted as a passenger.<br />
For the first time in its history, the local<br />
area is supporting legitimate theatre, judging<br />
by the success of the erove Playhouse, about<br />
to start its second season. Advance deposits<br />
of $15,000 have already been received at the<br />
boxoffice, and a theatre party of 400 has made<br />
reservations for next May, despite the fact<br />
that the list of plays to be presented has not<br />
yet been announced. Oil tycoon George S.<br />
Eagle has spent an unlimited amount of<br />
money in making a showplace of the Grove<br />
Theatre and is bringing first class theatre<br />
to town. Life Magazine again plans a spread<br />
on the enterprise, and Promenade will devote<br />
an entire edition to it.<br />
Groups Try to Close<br />
Film Ending Its Run<br />
MIAMI BEACH — Clubwomen, judges,<br />
county officials and the prosecutor's office recently<br />
were trying frantically to stop the run<br />
of an alleged indecent motion picture here<br />
that was closing routinely anyway.<br />
The circumstance was front-paged by the<br />
Miami Daily News in a story bylined by Ed<br />
Seney. "Unashamed," a film billed at the<br />
Roosevelt Theatre as "tender love and inspiring<br />
sacrifice. Intimate! Tempting! Revealing!"<br />
was on its last imashamed legs,<br />
Seney wrote, while the wheels of official and<br />
unofficial censorship were turning.<br />
Action against the film was first asked by<br />
the Dade County PTA in telegrams to circuit<br />
judges Pat Cannon and Ray Pearson and<br />
county solicitor John Marsh. Telegrams read:<br />
"We earnestly request that every effort be<br />
asserted to immediately stop the showing of<br />
the present lewd and indecent film at the<br />
Roosevelt Theatre, Miami Beach, and request<br />
an investigation of similar films<br />
planned for the future."<br />
However, Mrs. Alice Tauber, PTA president,<br />
admitted to the News that none of the<br />
members had seen the picture. "We object to<br />
the advertisements in the newspapers and the<br />
pictures in front of the theatre," she said.<br />
She also was under the impression that the<br />
picture was just opening instead of closing.<br />
A spokesman for the Roosevelt said that<br />
the picture was closing to make way for another<br />
one already scheduled, called, "Child of<br />
Love." This one, he said, has been passed by<br />
the National Board of Review.<br />
"We stopped one some way last year," Mrs.<br />
Tauber said, and added that they were trying<br />
to determine how they did It.<br />
The young actress, Mary Webster, has been<br />
signed for a role in Paramount's "The Tin<br />
Star."<br />
ALL-TIME HITS!<br />
CUUDETTE COLBERT • JENNIFER JONES<br />
JOSEPH COTTEN • SHIRLEY TEMPLE<br />
MONTY WOOILEY • LIONEL BARRYMORE<br />
ROBERT WALKER • GUY MADISON I*<br />
Since You Went Away<br />
Directed by John Cromwell<br />
CINCER JOSEPH SHIRLEY<br />
ROGERS -COTTEN -TEMPLE<br />
^<br />
JUk"<br />
An Exciting Mystery.'<br />
by<br />
WILLIAM DllETERLE<br />
Produced by<br />
DORE SCHARY<br />
DAVID 0. SeUNICKS pr«l
MEMPHIS<br />
Cons of many trade territory exhibitors<br />
are following the footsteps of their fathers<br />
into the theatre business. Among some of<br />
them here booking and buying for their<br />
theatres were: J. F. Singleton and his son<br />
Jimmy, who own and erate the New Theatre<br />
at Marlced Tree and the Sharum at Walnut<br />
Ridge, Ark.; C. N. Bonner and his son Robert,<br />
Community Theatre and Pines Drive-In<br />
at Pine Bluff, Ark.; J. K. Jameson sr. and<br />
J. K. jr., Ken at McCrory and Ritz at Bald<br />
Knob, Ark.; W. P. Ruffin sr. and son W. P.<br />
jr., West Tennessee and Kentucky theatres<br />
and drive-ins, Ruffin Amusements Co.,<br />
Covington, Tenn . . . Sons-in-law figure in<br />
this trade territory, too. Moses Sliman, Lux,<br />
Luxora, and his son-in-law William Ellas,<br />
Elias Drive-In, Osceola, Ark., were in town<br />
on business.<br />
Frequently there are husband and wife<br />
teams among visiting exhibitors. Sometimes<br />
fiimiiai ll»S.WAIAW<br />
CHICAGO t. III.<br />
COMPLETE LINE<br />
$f75«a
ATLANTA<br />
•Three MGM starlets, Marjorie Hellen, Betty<br />
Uitti and Theona Bryant, were here to<br />
model clothing worn in "The Opposite Sex,"<br />
which will have a November showing . . .<br />
Helen Thomas is the new ledger clerk at<br />
Republic, replacing Audrey Brackett, who<br />
resigned. New at UA is Mary Heard, secretary<br />
to office manager Charlie Touchon. She<br />
replaced Joanne Blake, who will become a<br />
housewife . . . H. H. Hull, buyer and booker<br />
for the Tri-City and Twin-City drive-ins,<br />
Johnson City, Tenn., was on the Row introducing<br />
the new manager for the drive-ins,<br />
lay Austin. Present plans are to keep both<br />
open during the winter.<br />
The Cameo, Madisonville, Ky., was closed<br />
ctober 7, according to Crescent Amusement<br />
30. . . . The southern premiere of "Cinerama<br />
ioliday" October 30 at the Roxy will be<br />
^sponsored by the Atlanta Junior Chamber of<br />
Commerce. Proceeds from the premiere will<br />
be used to support programs sponsored by the<br />
Jaycees, such as the "get out and vote," "big<br />
brother," "mental health," "youth welfare"<br />
and "public safety" movements.<br />
Curtis Mees, former manager of the Paramount,<br />
is now district manager for Skouras<br />
Bros, circuit, headquartering in New York.<br />
Mees supervises five theatres in New Jersey.<br />
Prank Vinson, formerly Fox Theatre manager,<br />
replaced Mees . . . C. T. "Shag" Jordan,<br />
UA salesman, was on the Row greet-<br />
retired<br />
ing friends.<br />
Following the third national convention in'<br />
Atlanta, Gladys Rawnsley, Toronto WOMPI<br />
president, visited friends in Macon for a<br />
week. Miss Rawnsley is secretary to Charles<br />
Chaplin, UA district manager in Toronto . . .<br />
Since obtaining city council approval in September,<br />
the Liberty Theatre, Chickamauga.<br />
has been operating temporarily on Sundays.<br />
The reaction to Sunday shows has been<br />
so favorable that the permit has been extended<br />
to "indefinite Sunday" operation, according<br />
to Manager Mrs. C. E. Maroney . . .<br />
Ernest Rogers, former film critic and Atlanta<br />
Journal columnist, has been appointed<br />
Georgia state chairman of the 1957 March of<br />
Dimes. Rogers was acclaimed "mayor of<br />
Peachtree street" upon the publication of his<br />
newest book "Peachtree Parade." He was also<br />
the subject of a recent Resider's Digest article<br />
on "The Most Unforgettable Character I've<br />
B>ver Met."<br />
Ben Joel, executive of Loew's, New York,<br />
was a recent visitor here to attend a wed-<br />
SPECIAL TRAILERS<br />
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Serving theotres in the South for 36 years.<br />
13 cents per word<br />
Lowest Cost Anywhere<br />
STRICKLAND FILM CO.<br />
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ding. He visited Boyd Pry, Loew's Grand<br />
manager, before returning to New York . . .<br />
A. B. Padgett, Wilby executive, has returned<br />
from a business trip to Savannah . . . On the<br />
Row to book, Norris Stephens, Grand and<br />
Screven Drive-In, Sylvania, was all smiles.<br />
Following a diligent campaign, he finally obtained<br />
city council approval for Sunday showings<br />
at the Grand. The first Sunday show<br />
was October 7, "High Society."'<br />
William Specht, former film salesman in<br />
this area, died at his home here after a long<br />
illness. He was 59 . . . Sarah Masden, UA<br />
ledger clerk, has returned to her desk following<br />
an illness. She recuperated at the home<br />
of her parents in Toccoa . . . "War and Peace"<br />
opened at the Paramount here Thursday<br />
(18).<br />
. . Jimmie Bello, Capitol<br />
C. S. Simpson, executive of American International<br />
Corp., has returned to his home<br />
in Chattanooga, Tenn., following a business<br />
trip to New York .<br />
Releasing Corp., visited the Ernest Martin<br />
circuit, McMinnville, Tenn. . . . Terry Moore<br />
was a visitor here plugging her latest picture<br />
"Between Heaven and Hell." She appeared<br />
on the stage of the Fox Friday evening<br />
(12) . . . UA employes honored cashier<br />
Bea Finch on her birthday at a luncheon<br />
at Little Italy.<br />
On the expiration of the lease, the 81 Drive-<br />
In, Kingsport, Tenn., was taken back over by<br />
J. P. Pierce jr., owner. Russell Parham operated<br />
and managed the theatre until Saturday<br />
(6) . . . Mrs. Tillie Shapiro, Southern<br />
Poster Exchange, is on a business and<br />
pleasure trip to New York and Philadelphia<br />
. . . According to buyer and booker Al Rook,<br />
Film Booking Office, the Twilite Drive-In,<br />
Jamestown, Tenn., will close November 3 and<br />
the Monteagle Drive-In, Monteagle, Tenn.,<br />
on November 4 for the winter. Rook spent<br />
the weekend in Cleveland, Tenn.<br />
The Pike and Enzor theatres, Troy, Ala.,<br />
have been taken over by the Martin circuit,<br />
effective immediately, according to former<br />
owner Eddie Tomberlin. Tomberlin will remain<br />
as city manager ... In town booking<br />
from Alabama were Travis Rainey, Hatfield<br />
Drive-In, Athens; Fred Yarbrough,<br />
StarVue Drive-In, Hillsboro; Paul Engler,<br />
Engler Theatres, Birmingham; R. M. Kennedy,<br />
Kennedy Theatres, Birmingham, and<br />
president of Alabama Theatre Owners Ass'n;<br />
W. W. Hammond jr., Marshall Drive-In in<br />
Albertville, Wilson Drive-In in Florence and<br />
Bowline Drive-In, Decatur; Tom Miller, Parkvue<br />
Drive-In, Muscle Shoals, and Eddie Foster,<br />
Jet and Montgomery drive-ins, Montgomery.<br />
Walter Morris, Pike, Tower and Lee,<br />
Knoxville, also was in as was P. J. Gaston,<br />
Rex and Lincoln, Griffin, Ga.<br />
Remodel at Ozark, Ark.<br />
OZARK, ARK.—The building housing the<br />
Ozark Theatre has been remodeled, the<br />
screen raised and a new sound system installed.<br />
Audry Thompson is the owner.<br />
NEW ORLEANS<br />
. . .<br />
pddie P. Dubiusson, owner of the Hollywood<br />
Theatre, Franklinton, has employed J. G.<br />
Broggi to do his buying and booking . . .The<br />
Bijou Amusement Co. has closed the Lincoln<br />
Theatre, Baton Rouge . . . Mrs. C. R.<br />
LaBorde has closed the Laborde Theatre,<br />
Bordelonville The 82 Drive-In, Stamps,<br />
Ark., has been closed.<br />
The Glenwood Theatre, Shreveport, owned<br />
by T. E. McElroy, was to close Saturday (20)<br />
. . . The Brad Drive-In, Plaquemine, changed<br />
its name to the Joy Drive-In.<br />
In New Orleans booking and around Filmrow<br />
were Levon Ezell, Ritz and Pix, Pascagoula.<br />
Miss.; J. A. Parker, Gordon, Westwego;<br />
Ernest Drake, Ideal, Ponchatoula; Ed<br />
Jenner, Drive-In, Laurel, Miss.; E. R. Sellers,<br />
Yam Drive-In, Opelousas; A. J. and Bernle<br />
Rosenthal, Joy, Alexandria; John Elzey, King,<br />
New Roads; Frank DeGraauw, Franks, Bob<br />
and Lafitte Drive-In, Abbeville, and Mickey<br />
Versen, C-Wall Theatre, Morgan City.<br />
flLfn BOOIG OfflCf<br />
Experience — Industry Integrity<br />
ALBERT E. ROOK<br />
160 Walton st. n.w. .V»H
JACKSONVILLE<br />
K C. Lyies jr., credited as assistant producer<br />
of Paramount's "The Mountain," which<br />
will soon have a first run booking at the<br />
Florida Theatre, began working in the industry<br />
as a page boy at the Florida and was<br />
employed there as a doorman when he left<br />
to begin a Hollywood career . . . FST's J. E.<br />
Levine secured the service of a 1957 Lincoln<br />
convertible and a liveried chauffeur to conduct<br />
Terry Moore, star of "Between Heaven<br />
and Hell," from her hotel on a busy round of<br />
appearances at radio and TV stations, the<br />
Naval Air Station and to a stage appearance<br />
at the Florida where her new film Is playing.<br />
She was escorted by her mother, French Harvey<br />
and Don Yarbrough, 20th-Fox publicity<br />
man.<br />
A new organization of the service staffs of<br />
downtown theatres enjoyed an after-midnight<br />
outing at the north jetties on Fort<br />
George Island under the leadership of Harley<br />
Florida's FIRST Supply House<br />
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206 AAEMORIAL HIGHWAY<br />
TAMPA, FLORIDA<br />
NEW PHONE . . . 8-5189<br />
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Visit us at our new building<br />
UNITED THEATRE SUPPLY<br />
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206 Memorial Highwoy<br />
Tomoo, Florido Phone 8-S189<br />
Moil Address: Box 375, Tompo 1, flo.
Oklahoma UTO Sets<br />
March Confab Date<br />
OKLAHOMA CITY—United Theatre Owners<br />
of Oklahoma will hold its annual convention<br />
and tradeshow here on March 6, 7, 1957,<br />
E. R. "Red" Slocum, executive director, said<br />
this week.<br />
In a letter to all theatre owners and film<br />
industries, Slocum said plans were being<br />
formed to have convention headquarters at<br />
the Biltmore Hotel, where the tradeshow,<br />
registrations and luncheons tentatively will<br />
be held.<br />
H Preliminary plans call for a "ranch party,"<br />
)uffet style, with entertainment and refresh-<br />
^faients at the Sportsman's Club March 6 and<br />
^b, UTOO dinner dance, preceded by a refreshment<br />
hour, at the Skirvin Tower Persian<br />
room March 7.<br />
K Slocum asked for members' suggestions as<br />
Hio hotels, plans, ways of improving the con-<br />
^wention, etc. He said that the Variety Tent 22<br />
Hs "going all out to help UTOO make this the<br />
-<br />
outstanding theatre owners convention of the<br />
nation." Guest tickets will be issued to Variety<br />
Club, which will offer a special early<br />
bird breakfast.<br />
In another bulletin, Slocum called UTOO<br />
members' attention to a pamphlet put out by<br />
the Filmack Trailer Co., Chicago, giving suggestions<br />
to theatre owners on how to get<br />
merchants to buy holiday screen greetings.<br />
"Merchants, professional people and clubs<br />
who have availed themselves of these goodwill<br />
theatre screen greetings have come to expect<br />
the theatre owners to offer them the opportunity<br />
to present their holiday greetings<br />
through the visual medium of their local<br />
theatres," Slocum said.<br />
"If you are one that has denied himself<br />
this extra, badly needed preholiday cash, it<br />
might be well to quickly reconsider what you<br />
have been missing."<br />
Plan Oklahoma City Ozoner Center<br />
To Be Financed by Sale of Stock<br />
OKLAHOMA CITY—A drive-in<br />
theatrerecreation<br />
center, hailed as an innovation<br />
for this area "in package entertainment for<br />
the whole family," is projected here by a sixman<br />
group who plan a major portion of the<br />
financing through sale of stock at $1 a share,<br />
restricted to residents of Oklahoma.<br />
Cinema-Surf, Inc., plans to build a twinscreen<br />
drive-in theatre accommodating 938<br />
cars; a luxurious restaurant with rooftop<br />
dining for summertime, separate from the<br />
drive-in concession service; a de luxe Surf<br />
Club which includes two swimming pools, a<br />
big one for adults and a small one for children;<br />
an amusement park, and an ice skating<br />
rink to be set up in wintertime in the<br />
large swimming pool. In addition, the drivein<br />
will provide car food service on a microphone<br />
hookup and a free amusement area<br />
for youngsters under the screens.<br />
A full-scale advertising campaign currently<br />
is under way to interest small investors<br />
in the new company. Included in the promotion<br />
were a booth at Oklahoma state fair<br />
in September and a full-scale TV advertising<br />
campaign. However, the offer to sell stock<br />
is by prospectus only and is open only to bona<br />
fide residents of Oklahoma. Stock sells at<br />
$1 a share. The corporation is authorized to<br />
sell 500,000 shares. Proceeds are to be spent<br />
as follows: $400,000 to construct the theatre<br />
and $100,000 stock selling commissions.<br />
A plot of land just south of the Downtown<br />
Airport, on South Western at SW 21, already<br />
is owned by the corporation. Grading of the<br />
site has begun. However, construction will<br />
not start until the first 200,000 shares are paid<br />
into the corporation, explains Marion L. Roberts,<br />
a director. Roberts Brokerage Co. is<br />
handling the stock sale.<br />
C. Owens Parker of Shawnee is the contractor<br />
and also a director in the company.<br />
John C. Garner, Oklahoma City, is president<br />
and chairman of the board. He is owner<br />
of a drive-in restaurant here and president<br />
of O.K. Materials, Inc., a road building materials<br />
business.<br />
L. E. Thorpe, Oklahoma City, is vice-president<br />
and director. He is president of Traders<br />
Exchange, Oklahoma City, and has oil interests<br />
in Oklahoma. Ralph W. Russell, local<br />
attorney, is secretary-treasurer and general<br />
counsel. J. D. McCarty, Oklahoma City, member<br />
of the Oklahoma House of Representatives,<br />
is advisor to the board. Parker and<br />
Roberts complete the list of directors.<br />
Parker Construction Co. has offered to design,<br />
furnish plans and specifications and<br />
supply such small tools and small power<br />
equipment as they have, and to supervise the<br />
construction on a fee basis of 8 per cent of<br />
total estimated construction costs.<br />
Parker, who is president of Parker Construction<br />
Co. as well as a director of Cinema-<br />
Surf, has been in the theatre construction<br />
business for over 23 years. He has supervised<br />
construction of more than 50 conventional<br />
theatres in Oklahoma and Texas. Since 1939,<br />
his company has designed and erected 32<br />
drive-in theatres throughout the Midwest.<br />
He currently maintains an interest in the<br />
New 50 and Claco drive-ins in Kansas City<br />
and the Capitol Drive-In in Des Moines.<br />
Parker is the only member of the board<br />
with previous theatre experience.<br />
Estimated cost of the drive-in, $400,000, is<br />
broken down thus by Cinema-Surf: Remaining<br />
purchase of land, $50,000; total construction,<br />
$299,760; restaurant equipment, $30,240; two<br />
months operating capital, $20,000.<br />
Long Assigns Bill Smith<br />
To Angleton, Tex„ Airer<br />
ANGLETON, TEX.—Bill Smith, formerly<br />
of Fort Smith, Ark., has taken over as manager<br />
of the local Roundup Drive-In, replacing<br />
former manager Ed Westerbeck, resigned.<br />
Smith was manager of the 22 Drive-In at<br />
Port Smith for three years before coming<br />
to Angleton. He has been a theatre manager<br />
for some ten years in Eldon, Mo., and in<br />
Arkansas. He and his wife Georgia have a<br />
daughter Susan, 7.<br />
Reseat Sarasota Ritz<br />
SARASOTA, FLA.—Ed Boyd, manager of<br />
the Ritz Theatre, is installing 550 new seats<br />
in the theatre. The seats, furnished by the<br />
National Seating Co. of Nashville, are<br />
upholstered in maroon. The cost of the<br />
seating project runs to approximately $9,000.<br />
Four years ago the mezzanine seats w€re replaced.<br />
The theatre, one of the oldest in<br />
the city, was eompletely remodeled in 1948.<br />
Reopening in Greenwood<br />
GREENWOOD, MISS.—The Rebel Theatre<br />
recently was reopened, after being closed for<br />
complete remodeling. Mrs. Elizabeth Rogers,<br />
who has managed the Rebel and other local<br />
theatres for 16 years, has purchased the<br />
theatre and will operate it herself.<br />
Dallas Plaza Installs<br />
Film Cavalcade Murals<br />
DALLAS—Ruth Wafford and J. T. Orr,<br />
owners of the Plaza Theatre, have completed<br />
installations of the "Movie Cavalcade"<br />
murals, a product of For-Evans Murals<br />
handled by Evans Printing & Poster Co. of<br />
Dallas. The art panels have been displayed<br />
around the lighting fixtures on both sides of<br />
the stadium-type auditorium.<br />
The installation was made by Wafford &<br />
Orr, with D. P. Clark and supervision from<br />
Evans. The Plaza is at 3806 McKinney St.<br />
in north Dallas.<br />
Enid Theatre Items<br />
ENID, OKLA.—The Enid Drive-In has<br />
been closed for the season, but the Trail,<br />
south of the city, will remain in operation.<br />
Other local theatre items:<br />
Paul Shipley, city manager for Video Independent,<br />
is back at his desk after being<br />
hospitalized a week.<br />
Bearl Borde, who has presided over the<br />
concession counter at the Esquire for many<br />
months, is now in charge of dispensing consession<br />
supplies for all the Video Theatres<br />
here.<br />
Mrs. Charley Stone, secretary to Shipley,<br />
recently made a plahe trip to Texas to attend<br />
the wedding of her niece.<br />
Exceptionally hot and dry weather has put<br />
a damper on business in this part of the<br />
state.<br />
R. T. 'Art' Henley to Manage<br />
Texas City Tradewind<br />
TEXAS CITY—R. T. "Art" Henley has<br />
assumed the managership of the Tradewind<br />
Drive-In Theatre, according to Joe Brown,<br />
city manager for Long Theatres. Henley, a<br />
native Californian, served ten years with<br />
Dixie Theatres of New Orleans. For the past<br />
two years he has been connected with Royal<br />
Theatre of Meridian, Miss.<br />
Henley's wife and three children plan to<br />
move here from McHenry, Miss., as soon as<br />
arrangements can be completed.<br />
Suffers Small Fire Damage<br />
WICHITA FALLS, TEX.—The Carver Theatre<br />
on Flood street here suffered minor damage<br />
from fire which broke out in the rear of<br />
the building on a recent Sunday evening. No<br />
flames were visible from the outside, although<br />
thick plumes of smoke poured from ventilation<br />
portals. Firemen fought the blaze approximately<br />
30 minutes.<br />
Wisdom Carries DeMille Photos<br />
The October issue of Wisdom is highlighted<br />
by ph«to studies of Cecil B. DeMille by the<br />
noted portrait photographer, Karsh of Ottawa.<br />
BOXOFFICE October 20, 1956 SW 63
SAN ANTONIO<br />
Kt Azteca and Clasa-Mohme film exchanges<br />
to buy and book pictures were Bob Otwell<br />
of Otwell & Associates, San Marcos; T. J.<br />
"Stout" Jackson, Jackson circuit, Robstown;<br />
Delmo Pierce, manager, the Charro Drive-In,<br />
Santone; Manuel Womble, the Royal, La<br />
Feria; Enrique Flores and wife, the Rio,<br />
Mission; Maurillio Amaya, the Amaya Teatro,<br />
Poteet; Benito Silvas, Mexico, Carrizo Springs,<br />
and his brother Max Silva, the Silva's Teatro,<br />
Asherton.<br />
Seen alon^r Alamo Plaza Saturday: Robert<br />
R. OTtonnell, branch manager, Empire-Lippert<br />
Pictures Co., Dallas; Freddie Hansen,<br />
National Theatre Supply, Dallas, and others<br />
Zsa Zsa Gabor Is slated to make personal<br />
. . .<br />
appearances with her latest RKO picture,<br />
"Death of a Scoundrel" which is due at the<br />
Majestic the latter part of October or the<br />
first part of November.<br />
Sylvan Barry's El Capitan Drive-In suffered<br />
a small loss Sunday afternoon when a<br />
trash fire ignited the south wall of the screen<br />
The Majestic brought in the king<br />
tower . . .<br />
of the road. "The Solid Gold Cadillac" for a<br />
Friday opener . . . The southern premiere of<br />
"Madame Butterfly" will be held at the<br />
Opening Monday at<br />
Josephine October 17 . . .<br />
the Alameda was "Pies de Gato" on the same<br />
bill with "The Magnificent Matador."<br />
Adolfo "Flto" Baul Farias, owner of the<br />
Empress, Benavldes, was a recent caller at<br />
the film exchanges . . . Arnaldo Ramirez,<br />
who now runs his own music store, the ARV<br />
music shop, McAUen, was formerly manager<br />
of the Rio, Mission. He presses the Falcon<br />
label records and also master-minds the top<br />
Latin-American "Falcon Orchestra." Ramirez<br />
is reported to be at the present time in<br />
Venezuela, presumably in the interest of his<br />
recording and combo business.<br />
Clasa-Mohme screened one of Its outstand-<br />
"Get our estimate on both<br />
your money from<br />
Oklahoma Theatre Supply."<br />
little ond big jobs. You get the most for<br />
OKLAHOMA THEATRk :>UPPLY CO.<br />
628 W«t Grond Ave. Telephone: RE 6-8691<br />
Oklahoma City 2, Okla.<br />
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fQ •'^^wwi-* I<br />
Give Lamp<br />
Model When<br />
Ordering<br />
ON<br />
GLASS REFLECTORS<br />
ALL SIZES—Until Oct. 31, 1956<br />
INDEPENDENT THEATRE SUPPLY<br />
PhOdt CA 6-3508<br />
2750 E. Houston San Antonio 2, Texas<br />
BUFFALO<br />
3409 Ook Lawn, Room 107<br />
COOLING<br />
ing color releases, "Con Quien Andan Nuestras<br />
Hijas" at the Josephine for members of<br />
the local Mexican consulate, press, exhibitors<br />
and others from the film exchange, all of<br />
whom put their stamp of approval on the<br />
picture. This Eastman Color film is heralded<br />
as being very unusual and not "just another<br />
picture." The photographer was successful in<br />
capturing the natural beauty spots of modern<br />
Mexico City, a metropolis of several million<br />
set beside a lake in an Alpine valley surrounded<br />
by snow-capped mountains and depository<br />
of art objects and historical relics<br />
for over 400 yars. The picture has a controversial<br />
theme treating of the problems<br />
created by the new freedoms for teenage girls<br />
in Mexico.<br />
Maria del Carmen Flores, whose father<br />
Enrique Flores owns the Rio, Mission, and<br />
Jose Israel Munoz, son of a prominent Rio<br />
Grande family, were married recently . . .<br />
Tom Mills, longtime projectionist in the<br />
booth of the Majestic, has retired from active<br />
duty . . . Now booking for the Roxy Drive-In<br />
here is Charles Donaldson of South Texas<br />
Bookers Service.<br />
Epitacio Flores, eldest son of the owner of<br />
the Rio Teatro, Mission, now is manager of<br />
that house. He was the former end player on<br />
the Mission High football team. His father<br />
Henry and Epitacio each own a grocery store<br />
in Mission, and also are active in local and<br />
valley produce market futures. The Flores<br />
family is very well liked in film circles because<br />
of their enterprising spirit and friendly cooperation.<br />
Norman Schwartz, genial manager of the<br />
Aztec, celebrated two important days in the<br />
same week. On the second day of October,<br />
Aztec staffers and Interstate city office<br />
workers gave him a surprise birthday party<br />
with cake and all. Then on October 5, he and<br />
his wife Nell celebrated their 23rd wedding<br />
anniversary.<br />
Sidney Shaenfield, assistant manager of the<br />
Majestic, and Richard Vaughan, ditto at the<br />
Aztec, attended the state fair and the football<br />
game in Dallas the week of October 11<br />
. . . Martin Wood, auditor for Interstate; Milton<br />
Overman, of Todd-AO's "Oklahoma!"<br />
and Jake Elder, Interstater, all from Dallas,<br />
were here in behalf of the "Oklahoma!" opening<br />
at the Broadway, Interstate suburban<br />
house in Alamo Heights . . . Mrs. Edith<br />
O'Donnell has been ill. Her son is Jerry<br />
O'Donnell, top man in the booth at the<br />
Broadway, Interstate's ace Alamo Heights<br />
house.<br />
Close Pensacola Airer<br />
PENSACOLA, FLA.—The Hlway 90 Drive-<br />
In has closed so that its space can be used<br />
to make room for the new Paramount Plaza<br />
shopping center. The theatre was constructed<br />
by Paramount Gulf Co. in 1940 and was the<br />
first drive-in in the area. It was operated<br />
for nine years by Floyd Lyles, now manager<br />
of the Rex Theatre. During the last year it<br />
has been operated by Ted SolocnoQ.<br />
Lt. Col. Frederick J. Bremerman has been<br />
assigned as the technical adviser of Warner<br />
Bros.' "Melville Goodwin, UJ3.A."<br />
EQUIPMENT<br />
BUFFALO ENGINEERING CO., INC Dolios, Texas<br />
$902.25 Wafer Bill Sent<br />
To Mrs. Lelia Stearn<br />
Columbus—Mrs. Lelia Steam, owner of<br />
the Southern Theatre here, hopes that<br />
city water officials will look into the<br />
matter of a residential water bill for<br />
$902.28. That's the amount of a bill<br />
tendered Mrs. Stearn following; an anderground<br />
line break at her residence in<br />
suburban Bexley. The meter merrily kept<br />
clicking to the tune of $902.28, whereas<br />
the average bill is $10 to $20. Bexley<br />
councilmen declared they sympathized<br />
with Mrs. Steam but that the situation<br />
would have to be worked out with Columbus<br />
officials who had billed Bexley for<br />
the amount, since the suburb obtains<br />
its water from Columbus. Mrs. Stearn is<br />
the widow of the late Max Steam, pioneer<br />
local theatreman.<br />
OKLAHOMA CITY<br />
•Phe Variety Tent 22 auxiliary held a dinner<br />
meeting and program Wednesday (17) in<br />
the clubroom. Mrs. George Fisher, president,<br />
introduced guest speaker Bob Chaddock,<br />
newscaster at WKY-TV in Oklahoma City.<br />
Chaddock talked on "What Makes a News<br />
Commentator Tick" . . . Carl Weaver is the<br />
new owner of the Carlton Theatre, formerly<br />
the Ritz, at Sulphur, Okla. He bought the<br />
house from Mrs. Izah C. Adams.<br />
L. E. Brewer, Pauls Valley exhibitor, is out<br />
of the hospital following a car accident near<br />
Purcell a few weeks ago in which he suffered<br />
broken ribs, nose and finger . . . Many<br />
of the football fans along Filmrow were in<br />
Dallas last weekend for the Oklahoma-Texas<br />
game, among them Mr. and Mrs. E. R. "Red"<br />
Slocum. The 45-0 score was a happy one for<br />
the Oklahomans, of course.<br />
Among exhibitors on Filmrow were Alex<br />
Blue, Tulsa; Truman Ellerd, Blanchard; Mr.<br />
and Mrs. George Walje, Minco; H. D. Cox,<br />
Binger; Clint Applewhite, Carnegie; E. B.<br />
Anderson, Norman; Earl Rains, Fort Cobb;<br />
Dana C. Ryan, Pawnee; Earl Snyder, Tulsa;<br />
Johnny Fagan, Borger, Tex.; R. R. McCoy,<br />
Edmond, and Wright Hale, Spearman, Tex.<br />
Elvis Presley Ends Visit<br />
At His Memphis Home<br />
MEMPHIS—Elvis Presley, rock and roll<br />
singer, whose first film, "Love Me Tender,"<br />
is scheduled for Thanksgiving openings, has<br />
returned to Hollywood after a few days at<br />
his Memphis home.<br />
Newspapers over the country, which sent<br />
reporters to cover his homecoming, reported<br />
he had a bodyguard.<br />
"Not a word of truth in it," said his father<br />
Vernon. "Elvis does not need a bodyguard.<br />
He knows how to talk to people. He knows<br />
how to handle a situation and can take care<br />
of himself."<br />
The newspaper stories coming back to<br />
Memphis were to the effect that the bodyguard<br />
was engaged after some sailors wanted<br />
to beat up Elvis.<br />
Those "in the know" explained that one<br />
friend of Elvis, who went around with him<br />
as a companion some while he was here, was<br />
a young police officer and that's how the<br />
story started.<br />
64 BOXOFFICE :<br />
: October 20, 1956
Performance is our best salesman! And whenever<br />
you're ready CENTURY can show you what<br />
this means. Look at the engineered simplicity of<br />
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and rugged dependability. And what's<br />
more, CENTURY equipment is designed and built<br />
to hold these high levels of performance.<br />
Whatever your needs may be, see your authorized<br />
CENTURY dealer for CENTURY projection<br />
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•<br />
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BOXOF7ICE :<br />
: October 20, 1956<br />
65
DALLAS<br />
Occupational hazard: R. B. AUport, manager<br />
of Phil Isley's Granada, concluded<br />
his Dr. Pepper-sponsored yo-yo contest Saturday<br />
morning (13) by practicing the old<br />
adage, the Show Must Go On. At the scheduled<br />
time for the contest, yo-yo emcee Jimmy<br />
Anderson had not arrived and AUport was<br />
forced to rearrange his schedule with added<br />
shorts. In the meantime he learned that Anderson<br />
had been caught in a traffic jam<br />
(the annual Texas-Oklahoma football game<br />
was being played at the state fair), so he<br />
was left with no further alternative but to<br />
instruct the projectionist to begin the special<br />
kid show feature. Anderson arrived some<br />
a-fuK Imd mk<br />
• • • may we tell<br />
you hew we can help<br />
you keep it full • • •<br />
Write, wire or phone —<br />
Sterling Sales and<br />
Service Co.,<br />
2019 Jackson St.,<br />
Dallas, Texas<br />
or . . ..<br />
%tematlomir<br />
^ SEAT<br />
DIVISION OF<br />
UNION CITY BODY COMPANY, INC.,<br />
UNION CITY, INDIANA<br />
20 minutes after the feature started, with<br />
later commitments yet to be filled. So, the<br />
feature was stopped and the contestants were<br />
called on stage with a brief explanation of<br />
the unusual circumstance. There were no<br />
complaints, and the contest was begun ; afterward<br />
the winner received a portable television<br />
set. The feature was then taken up where It<br />
left off. L. F. "Buck" Buchanan, who is now<br />
on vacation, and Pat A. Talbot are the Granada<br />
projectionists.<br />
J. W. "Jake" Prater, vacation projectionist<br />
at Cinerama, and his wife Clarice, who formerly<br />
cashiered in Dallas theatres, had a<br />
house full of guests over the weekend for the<br />
Texas-OU game. They live in Garland . . .<br />
Sam Hoffman, regular projectionist at<br />
Cinerama, took his family to the fair and<br />
Clarence S. Nix, projectionist at Interstate's<br />
screening room, also took in the big show.<br />
Elvis Presley, who just completed 20th-Fox's<br />
"Love Me Tender," played the Cotton Bowl<br />
to 26,500 fans, mostly teenage girls Thursday<br />
(11). He played the following day at the<br />
Waco Heart O' Texas Coliseum to a large<br />
crowd. Louis "Satchmo" Armstrong is dated<br />
there October 22, while his latest feature,<br />
"High Society," is now breaking in the Dallas<br />
subs. Tony Martin is booked into the State<br />
Pair Auditorium October 27 to head a variety<br />
revue.<br />
A 16-year-old girl, who had been announced<br />
as winner of the Palace's "The Solid Gold<br />
Cadillac" contest was ruled out because of<br />
the 18-year age limit and a new winner took<br />
her place. Interstate announced . . . Ross<br />
Morgan, office manager at Columbia, said<br />
that "You Can't Run Away From It," the<br />
"It Happened One Night" remake, has been<br />
set into the Palace beginning November 8,<br />
after the Rube Jackter Sales Drive gets under<br />
way November 1. It runs through February<br />
28 next year.<br />
At RKO in<br />
the Merchandise Mart, the offices<br />
of Sol M. Sachs and Jack Walton have<br />
been completed with new carpeting. The girls<br />
of RKO had a "dutch treat" dinner at Titches<br />
Friday (5) honoring Hazel Puller, assistant<br />
cashier, who resigned after three and a half<br />
years of service to take over household duties.<br />
Bill Burke, home office representative, took<br />
off for Oklahoma City after spending four<br />
or five weeks at the local branch . . . Jack<br />
Arthur of the Stephenville theatres, W. O.<br />
Bearden, Lubbock, and Lloyd Franklin, manager<br />
of the La Fonda Drive-In at Clovis,<br />
N. M., among others, have been in booking<br />
and buying.<br />
Mr. and Mrs. Fred Smith of the New Theatre<br />
in Rogers were in at Herber Theatre<br />
Equipment. Smith, who beheves that double<br />
bills are a menace to show business, recalled<br />
that it was Jasper Barron who had taught<br />
him how to thread his first picture machine<br />
years ago. Barron, who has been with the<br />
Rowley United Theatres in Oak Cliff nearly<br />
30 years, was raised in Rogers. Also Lawrence<br />
Barron, his brother, who is another Dallas<br />
projectionist. Another Rogersite was Frank<br />
Arthur, who operated several years at both<br />
Temple and Port Arthur theatres and wko<br />
is now in Austin. Smith no longer has the<br />
Temple at Temple, which he ran for several<br />
months. He said It kept him away from home<br />
too much. The New Theatre single bills<br />
everything, while the Temple was always<br />
double ...CM. Cooper, Texas at Mart, was<br />
also in Herber's inquiring about the former<br />
BOXOFFICE representative for Dallas, V. M.<br />
Crisp, who is now in a hospital almost completely<br />
paralyzed.<br />
H. A. Moore of National Theatre Supply<br />
has been busy at Idelman & Sachs' South<br />
Loop Drive-In supervising the finishing<br />
touches for the new Selby screen. The old<br />
one was blown down recently in a windstorm.<br />
The formal opening was held Friday (12)<br />
with free sandwiches and cold drinks to all<br />
paid admissions and free popcorn for the<br />
kids. Earlier in the day he demonstrated a<br />
new miniature Jet automobile at the office<br />
for C. W. Matson of the Rockdale theatres.<br />
Fred Hanson had just returned from the<br />
opening of the San Antonio Twin Drive-In,<br />
operated by the Otwell Bros, of San Marcos,<br />
which is completely installed with Simplex<br />
equipment. He said the screens were 118 feet<br />
wide. Several area exhibitors attended the<br />
opening.<br />
Mildred Bridges, head cashier at Republic,<br />
died Tuesday (9) after an illness of only a<br />
few weeks. She had been with the exchange<br />
nearly a year . . . Tillie Kelly, Republic inspection<br />
department, who was in the hospital<br />
two months, has returned to work . . .<br />
Pat Tynor, RCA sound service man, checked<br />
amplifiers at the Isley Theatres during the<br />
week and J. C. Skinner, head of the sound<br />
department for Sterling Sales & Service,<br />
was R. L. Jennings, Raye<br />
in his office . . .<br />
NOW BOOKING<br />
THE VIOLENT YEARS'<br />
e CEILING ZERO
Hondo, and Harold Flemmins. manager of<br />
the Midway in Lubbock, were on the Row.<br />
Birthday department: Leon W. Felder. Altec<br />
sound service man, got all shipments completed<br />
from their recently vacated office<br />
Wednesday (10) to get home for a birthday<br />
party in honor of his daughter. (He said<br />
that nearly everybody in his family had a<br />
birthday in October.) His birthday was on<br />
Tuesday (16) the same day as Earl Moseley's<br />
youngest daughter Donna, who was two.<br />
Felder was somewhat older than that. Mose<br />
|toad a birthday Thursday (11) and Ruth Waf-<br />
|ord and J. T. Orr of the Plaza Theatre gave<br />
jjim a shaving and bath set.<br />
Ted W. Lewis reported that Heywood Simnons'<br />
secretary Mildred Fullenweilder took<br />
her vacation . . . J. W. Green, projectionist<br />
ilt the 20th-Fox screening room, warned that<br />
ICMassacre" was another feature that opened<br />
irithout trademark or title credits and proeeded<br />
a few minutes before it became obvious<br />
. . Phil Isley's<br />
lat it was the beginning of the featm-e.<br />
3reen also reported that "The Beast of Hol-<br />
DW Mountain," the United Artists feature in<br />
egisScope, was projected in the same manner<br />
as optical Cinemascope .<br />
flaughter Jennifer Jones was recently referred<br />
to by Walter Winchell as Phillis Isley in his<br />
column. That was her name before she made<br />
•The Song of Bernadette." M. M. "Pat"<br />
Murphree recalled that Isley had been general<br />
chairman for the war activities committee of<br />
the motion picture industry which sponsored<br />
the "Stars Over Texas" war bond drive during<br />
World War II that ran up a phenomenal<br />
record in sales. Among his other awards, he<br />
was presented with a golden membership card<br />
by Dallas Local 249 in 1947. Isley was a<br />
charter member of the local.<br />
. .<br />
The end department: Harrel McKinzie of<br />
Denton reported that Jack Needham, owner<br />
and operator of the Bluff Vue and Camp<br />
Bowie drive-ins at Brownwood, had purchased<br />
a TV set to watch the World Series. His<br />
friends out there have kidded him about it,<br />
Oskar Kom's Lisbon Theatre has<br />
he said . . .<br />
cancelled out future Wednesday and Thursday<br />
bookings each week and announced in its<br />
newspaper ads that it was doing so because of<br />
the shortage of suitable product. Oliver B.<br />
King is the manager . . . Jerry Silver's Wings<br />
at Grand Prairie has reverted to a weekend<br />
run for the time being The Chisholm<br />
Trail Drive-In at<br />
. . .<br />
Alvarado, owned by Gene<br />
Chisholm, has continued operations every<br />
night even though the highway in front of<br />
his ozoner is under repair, while M. A. Hardee<br />
has halted operations at the Alvarado Theatre<br />
.. . L. C. Tidball's Isis Theatre in Fort<br />
Worth booked "King of the Coral Sea" first<br />
run and outlined that it was a John Wayne<br />
production . Alfred N. Sack opened the two<br />
DCA's, "Animal Farm" and "Hunters of the<br />
Deep," on the same program at his Coronet.<br />
Lassie TV Series Bought<br />
By Wrather for 3 Million<br />
HOLLYWOOD—Jack Wrather, who already<br />
owns the Lone Ranger, concluded a deal for<br />
the purchase of the Lassie television series<br />
and all its properties for $3,000,000. It was<br />
sold by Robert Maxwell Associates and Television<br />
Productions of America.<br />
Ritz Greene and Paula Houston have been<br />
signed by Harold Hecht and Burt Lancaster<br />
for "The Bachelor Party," released to United<br />
Artists.<br />
HOPPING CP 'HONG KONG'—Producer Victor Orsatti, left, and stars Dolores<br />
Donlon and Rory Calhoun were greeted by Bill O'Donnell, right, of the Texas Theatre<br />
at San Antonio when they arrived for the stage appearance booming the world<br />
premiere at the Texas of UA's "Flight to Hong Kong." A citywide salute featured<br />
a Chamber of Commerce dinner, participation by the Air Force and extensive press<br />
and TV coverage.<br />
George Abdullah Acquires<br />
Quincy Point Theatre<br />
QtnNCY POINT, MASS.—Property housing<br />
the local Lincoln Theatre has been bought<br />
by George Abdullah of Tyngsboro. Included<br />
in the parcel is the air-conditioned, Cinema-<br />
Scope-equipped theatre of 600 seats, three<br />
stores, a basement bowling alley, two large<br />
apartments upstairs and a sizeable parking<br />
lot. Abdullah, who owns and operates the<br />
Tyngsboro Drive-In, purchased the property<br />
from the estate of Al Beaumiere, who was<br />
killed in an auto accident in Canada early<br />
in August. No sales price was announced.<br />
Abdullah, who has taken over the title and<br />
is now operating the theatre, six years ago<br />
built the Tyngsboro Drive-In with the help<br />
of only his brother-in-law. All the ground<br />
work, ramp work and the screen tower were<br />
built entirely by these two men.<br />
Renews Two Contracts<br />
HOLLYWOOD — Twentieth-Fox<br />
renewed<br />
the contracts of Producer Herbert Bayard<br />
Swope jr. and Director Robert Webb. Swope<br />
currently is producing "Jesse James" and<br />
'Three Brave Men." Webb now is directing<br />
"Love Me Tender."<br />
I PROJECTOR<br />
MECHANISMS — MOVEMENTS<br />
— ARC CONTROLS & MOTORS<br />
REPAIRS .<br />
LOU<br />
New Business Record<br />
Set al Gastonia Webb<br />
GASTONIA, N. C—August was the biggest<br />
business month and the 12-month period<br />
ending August 31 was the biggest business<br />
year in the history of the Webb Theatre here,<br />
according to owner Sonny Baker. Baker<br />
pointed to good motion pictures, air conditioning<br />
and Sunday shows as the reason for<br />
the record-breaking business.<br />
Baker said that for the 12 months ending<br />
August 31, the Webb showed an increase each<br />
and every month over the previous month,<br />
making it the biggest year in the history of<br />
the house.<br />
The Webb has been in existence almost 27<br />
years, opening in October 1919. Baker has<br />
owned the theatre since November 1951 when<br />
he purchased it from Bill Conn.<br />
In the last two and one-half years. Baker<br />
has made about $80,000 in improvements to<br />
the theatre, including CinemaScope equipment,<br />
new sound and projection, air conditioning,<br />
hot air heating, remodeling the<br />
front and concession stand, new carpeting<br />
and other Improvements.<br />
. . ALL<br />
WALTERS<br />
MAKES<br />
8548 San Fernando<br />
FA 0341 Dallas, Texas3<br />
BOXCHTICE October 20, 1956 67
MOSE-ING<br />
THROUGH Central &- West Texas<br />
TOHN B. MCCOMIC had no prior theatre<br />
experience when he went into Phil Isley's<br />
Major Theatre as manager 18 months ago,<br />
and he was faced with<br />
a situation that has<br />
plagued many showplaces<br />
recently, a teenage<br />
problem. The<br />
younger element had<br />
"taken over," so to<br />
speak, in the east Dallas<br />
circuit operation.<br />
Teenage antics and<br />
rowdyism had become<br />
so great that the<br />
adults couldn't expect<br />
to see a program in<br />
John B. McComic comfort, so they began<br />
dropping out. But MoComic faced the problem<br />
squarely and came up with the solution.<br />
He became strict with the youngsters and<br />
let them know he wasn't going to stand for<br />
any foolishness. When they didn't obey the<br />
rules set forth in the Major, he put them out<br />
and barred them from coming back; and he<br />
was strict with those who remained, with<br />
constant observation. Before the year and a<br />
half was up, the problem was solved and the<br />
7ke pep CcfH iHah says<br />
QUALITY COUNTS! That's<br />
why our fine<br />
concession<br />
supplies mean TOP PROFITS<br />
for your snack bar!<br />
j-^l*^>PjftffWtfJtft^3rf»-i<br />
ASSOCIATED<br />
POPCORN DISTRIBUTORS, Inc.<br />
302 S. Harwood Dallas, Texas<br />
-By EARL MOSELiEY.<br />
adults who had been lost were returning.<br />
"When any patron buys a ticket at our<br />
boxoffice, we expect him to sit down and see<br />
the picture," he said. "That's what most of<br />
them expect to do, and we intend to see that<br />
the rest of them let them do it. I didn't know<br />
at the beginning whether I'd lose all the business<br />
we had left, but I talked it over with<br />
Mr. Wise (C. O. Wise, the Isley Theatres<br />
general manager) and he told me to go ahead<br />
with my plan. We went into it and it paid<br />
off."<br />
He continued, "The Major isn't the only<br />
theatre in Dallas that has had a teenager<br />
problem. Even before I ever dreamed I'd<br />
ever manage a theatre, my family and I attended<br />
another large theatre here regularly,<br />
but the younger people finally got so bad<br />
there we stopped going altogether. I swore<br />
then that if I was ever in a position to do so,<br />
I'd do something about it. Some of the<br />
things we saw (in the other theatre) were so<br />
bad I was ashamed for my family to see it.<br />
Here at the Major we never permit a boy to<br />
do more than put his arm around his girl's<br />
shoulder."<br />
He now has the nicer element back in the<br />
Major. "Nice people are no problem to<br />
handle," he said.<br />
The Major was opened by Isley in 1947 as<br />
a de luxe family theatre. It runs duel programs<br />
on the second sub break with a Saturday<br />
morning kid show. Projectionist Joe<br />
Puckett has been connected with the Major<br />
since 1947. Doorman Jack Rosenbalm has<br />
been on the job four years, all through high<br />
school. Recently graduated, he has entered<br />
Arlington State College for two years and<br />
plans to attend the University of Texas for<br />
another five years, majoring in law.<br />
* * *<br />
Roy L. Conder had a problem around a<br />
theatre which, fortunately, doesn't happen<br />
every day. He was projectionist at the Joy<br />
Theatre in Waco on May 11, 1953, the fateful<br />
CONCESSION<br />
EQUIPMENT<br />
STAR POP CORN MACHINES<br />
SNO CONE MACHINES<br />
HOT DOG MACHINES<br />
SANDWICH MACHINES<br />
DRINK MACHINES<br />
DEEP FRYERS<br />
BUN WARMERS<br />
SUPPLIES<br />
POP CORN WARMER<br />
PEANUT WARMER<br />
SNO CONE SYRUPS<br />
JUICE SYRUPS<br />
PAPER CUPS<br />
CUP DISPENSERS<br />
SYRUP DISPENSERS<br />
HERBEB THEATRE EQUIPMENT CO.<br />
"Fair Treatment and Ade
—<br />
. . Come<br />
Theatre and asked him how he got his nickname,<br />
"Pappy." He said, "I don't know; and<br />
when you find out tell me. Back in the early<br />
days of the local they used to call me Dynamite."<br />
We asked Harvey D. Hill, business agent<br />
of the local, to help us clear up the "Pappy"<br />
matter and he claimed it as one he had<br />
started. It seems that several years ago a<br />
picture was shot of Luther which was mailed<br />
to the Houston projectionists union hall. At<br />
the bottom of it Hill had written, "This is<br />
'Safety First Pappy' Luther" by reason he<br />
had an unlighted pipe in his mouth while<br />
threading a projector back in the nitrate days.<br />
Many show people have nicknames. If you<br />
have or know of interesting ones, send the<br />
information along to P. O. Box 432, Cleburne,<br />
rex., and we will put it to use.<br />
jandit Gets There First<br />
Police Guards Wait<br />
CORAL GABLES, FLA.—Sometimes a<br />
(Tide is left waiting at the church for the<br />
ridegroom who does not show up, but at<br />
ae Miracle Theatre it was two burly policeaen<br />
who were left at the front entrance for<br />
the usher they were supposed to escort to<br />
the night depository of the First National<br />
Bank. The escort procediure is carried<br />
through each night and so far has been without<br />
incident. But on a recent Sunday night<br />
the usher, James W. Little, told the policemen<br />
to wait a minute and he would pick up<br />
the money from the manager's office, which<br />
is on the ground floor.<br />
He emerged from the office with a bag<br />
containing more than $2,500 when a bandit<br />
stepped up to him, pulled a gun and grabbed<br />
the bag, fled through a side exit and disappeared.<br />
Little ran to the policemen, still<br />
waiting at the front entrance, and they set<br />
out to chase the bandit, but with no success.<br />
Williams Antitrust Suit<br />
TrialDateIsFeb.il<br />
ST. LOUIS—U. S. District Judge Roy W.<br />
Harper has set a jury trial date of Feb. 11,<br />
1957, in the antitrust suit of Earl E. and<br />
Pauline Williams, co-owners of the nowclosed<br />
Venita Theatre, Herculaneum, Mo.,<br />
against Paramount, nine other film distributing<br />
companies and Miller Theatres, owner of<br />
theatres in Festus and Crystal City, Mo. The<br />
WiUiamses are seeking $300,000 tripled damages<br />
in this suit, filed in April 1955.<br />
In a second antitrust case. Judge Harper<br />
has granted defendant film companies until<br />
November 15 to f.le responsive pleadings and<br />
to answer or object to the plaintiff's written<br />
interrogatories in the suit of the J-K Amusement<br />
Co., Clayton, Mo., owner of the East<br />
St. Louis Shop City Drive-In. This suit was<br />
filed against Universal, Publix Great States<br />
as owner of the East St. Lou:s Majestic, 20th-<br />
Fox, Warner Bros., Loew's, United Artists<br />
and Paramount.<br />
HOUSTON<br />
/"•us Carlson, night assistant at the Broadway<br />
Theatre, is a bank teller during the<br />
day. But show business comes naturally<br />
his father was an oldtime theatreman . . .<br />
Shirley Adams, the Golden Girl in the Houston<br />
Press-Interstate Theatres contest, was<br />
on the Press TV news program Friday (12)<br />
over KGU1.-TV, wearing her original $500<br />
golden outfit. She appeared on the Majestic<br />
Theatre stage prior to the showing of "The<br />
Patrons of 160 Interstate<br />
Solid Gold Cadillac" . . .<br />
theatres in Texas favor President<br />
Eisenhower by a 3-to-2 margin. City Manager<br />
Al Lever said the circuit asked filmgoers to<br />
deposit their ticket stubs in different cans<br />
marked "Ike" and "Adlai" at the theatres for<br />
the last two days to show their preferences.<br />
Eisenhower was favored by 59.1 to 40 for<br />
Stevenson. The percentages for the Houston<br />
theatres were about the same as for the statewide<br />
totals, Al said, adding that, "The poll<br />
is strictly voluntary and our employes make<br />
no effort to influence whether patrons put<br />
their stubs in the Eisenhower or Stevenson<br />
Actor Conrad Nagel was in Houston to discuss<br />
details in preparation for a film of the<br />
U-Tote'm stores operation with President<br />
LeRoy Melcher. Nagel selected the grocery<br />
chain as one of the feature stores in his TV<br />
series about unique business accomplishments.<br />
U-Tote'm has grown from ten stores<br />
in 1950 to 49 this year and is expanding at<br />
the rate of 15 stores per year.<br />
Interstate's Al Lever and showman Mack<br />
Howard, who owns and operates the Braeswood<br />
Florist Center shop, were co-chairmen<br />
of the entertainment committee for the<br />
18th annual Bill Williams capon dinner held<br />
at the Coliseum Thursday (18). Proceeds<br />
from this gala stag affair go to Variety Boys<br />
Club and charity activities of the Optimists,<br />
Lions and Salesmanship clubs of Houston.<br />
In this election year both Democrat and<br />
Republican parties were given equal time<br />
and space. There were an elephant and a<br />
donkey to "compete with a chorus of dancing<br />
girls for attention." The girls, from the<br />
French Quarter of New Orleans, backed a<br />
"bevy of local and national talent." Among<br />
other attractions, a 1956 Buick, donated by Al<br />
Parker Buick Co., was given away.<br />
Prizes for the Chronicle's annual "First<br />
Norther" contest, a guessing game, are being<br />
donated by five theatres in the area. The<br />
Broadway, King Center Twin Drive-In, Post<br />
Oak Drive-In, TidweU Drive-In and Yale<br />
are giving to the lucky guy or gal $25 in free<br />
admission tickets. Other prizes, 22 in all,<br />
are being given by everything from the newspaper<br />
itself to a record shop to even a reducing<br />
salon.<br />
The River Oaks had a sneak preview of<br />
"Private's Progress," which it will, no doubt,<br />
play a little later on, said Manager Johnny<br />
Smith. The River Oaks has been remodeled,<br />
with all new drapes, cornices, a 40-foot screen<br />
and general overhauling. It was done primarily<br />
to "properly present" Walt Disney's<br />
"Fantasia," which is playing there now, he<br />
said.<br />
Wanda Adams is new secretary to Cotton<br />
Griffith at the TidweU Drive-In Theatre.<br />
New eashier is Susie Rains . . . New concessions<br />
cashier at the TidweU is Joyce Atkinson.<br />
She and her husband had theatre experience<br />
at a house run by Bill Clayborn In<br />
Cleveland before coming here. Bill is now<br />
manager of Oscar Korn's Galena in Houston<br />
. . . New concessions manager is Lauro<br />
Cruz, a third-year law student at the University<br />
of Houston and a former Marine. Mary<br />
Simpson retired from that job.<br />
Uptown Theatre's Freddie Cannata and<br />
his wife returned from their New York vacation<br />
Saturday (13). Beulah Dodge, wife of<br />
veteran organist and theatre manager Ralph<br />
Dodge, died Thursday (11) after only a twoday<br />
illness. Ralph will be remembered by<br />
oldtimers at the Uptown Theatre, where he<br />
played and managed. He is currently playing<br />
at the Rams Club.<br />
Strange noises at the Eastwood Theatre the<br />
other night after the showing of "Haunted<br />
Gold" and "Silver River" gave members of<br />
the cleanup crew some uneasy moments.<br />
Finally at 5 a.m., two police officers located<br />
a pair of brothers—8 and 13 years oldprowling<br />
around on the roof of the theatre.<br />
The boys told the officers that "they climbed<br />
up there to get away from some bigger boys<br />
who were chasing them" . . . Five film stars<br />
were scheduled to attend a political meeting<br />
of the Womenpower for Eisenhower, a group<br />
of Republicans, Democrats and Independents.<br />
They are Jeanette MacDonald and her<br />
husband Gene Raymond, George Murphy,<br />
Irene Dunne and Ward Bond.<br />
The Shepherd Drive-In had a weekend<br />
foursome of which "Heap big Indian chief say<br />
me scalpum everyone who not see this rough,<br />
tough, shootin' show . . . Ugh!" They were<br />
"Thunder Pass," "Tall Texan," "The Great<br />
Jesse James Raid" and "Lonesome Trail." The<br />
ad finished with "Mom . . .<br />
the kids out of the teepee .<br />
Get Dad and<br />
on out to<br />
the reservation for an evening of entertainment!"<br />
These deals go over big out in<br />
that far North Shepherd end of Houston.<br />
HIGHEST QUALITY and PROFITS!<br />
Serve delicious<br />
CHILI DOGS with<br />
America's besttastin'<br />
dressing!<br />
ATCO CHILI SAUCE with MEAT<br />
HAPPY SH(H¥MAH!<br />
FILLS SfATS.SEUS POKOU ..<br />
MAKES LOTS OF MOIEY<br />
Orders his<br />
SPECIAL TRAILERS<br />
from<br />
BOXOFFICE :<br />
: October 20, 1956 69
1<br />
If you had asked me that question<br />
three months a2:o...''<br />
'—I would have been ashamed to answer you. But today,<br />
I'm glad to say, we have a good Payroll Savings<br />
Plan — with 84.4% of our employees enrolled.<br />
"Of course, we've always had The Plan — put it in<br />
during the war— but with changes in personnel and our<br />
failure to present the Plan to new employees, participation<br />
dropped to almost nothing.<br />
"One day our State Director of the Savings Bond Division,<br />
U. S. Treasury Department, dropped in to see<br />
me. When he told me how far below average we were I<br />
asked him what we could do to bring it up. He gave me<br />
a complete carajiaign built around a person-to-person<br />
canvass that would put a Payroll Savings Application<br />
Blank in the hands of every employee, with the Treasury<br />
furnishing pay-envelope stuffers, posters and other<br />
literature. I was a little dubious about the personal<br />
canvass but our employees were enthusiastic, in fact,<br />
oihcials of our union volunteered to undertake the<br />
canvass. There was no pressure, no teams, no prizes —<br />
just the distribution of the Application Blanks. Our<br />
employees did the rest— 84.5% enrollment.<br />
"84.5% is a good enrollment but we are not going to<br />
rest on it. A number of companies are in the 90%<br />
bracket — that's our goal."<br />
Your State Director, Savings Bond Division, U. S.<br />
Treasury Department, will be glad to help you install<br />
The Payroll Savings Plan, or build participation in an<br />
existing plan. Write: Savings Bond Division, U.S. Treasury<br />
Department, Washington 25, D.C.<br />
The United States Government does not pay for this advertising. The Treasury Department<br />
thanks, Jor their patriotic donation, the Advertising Council and<br />
BOXOFFICE<br />
70 BOXOFFICE :<br />
: October 20. 195«
— —<br />
—<br />
Second Week of 'War'<br />
High in Twin Cities<br />
MINNEAPOLIS—"War and Peace"<br />
had a<br />
remarkable second week at the Radio City.<br />
Brisk business also was garnered by newcomer<br />
"The Solid Gold Cadillac." Another<br />
holdover, "Tea and Sympathy," in its third<br />
week did very well, too. It was also the third<br />
week for "The Best Things in Life Are Free"<br />
and the second for "The Ambassador's<br />
Daughter." The Minnesota-Northwestern<br />
football game, drawing 62,500 people, didn't<br />
help weekend trade.<br />
(Average Is 100)<br />
lopher—The Power and the Prize (MGM) 80<br />
yric—The Best Things in Life Are Free (20th-Fox)<br />
3rd wk 90<br />
IIOdio City War and Peoee (Para), 2nd wk 200<br />
IKO Orpheum The Solid Gold Cadillac (Col). . . .125<br />
iKO Pan—Great Day in the Morning (RKO); I've<br />
Lived Before (U-l) 80<br />
tate—Tea and Sympathy (MGM), 3rd wk 120<br />
World—The Ambassador's Daughter (UA), 2nd<br />
wk 95<br />
Horror Bill<br />
Paces Omaha<br />
First Runs With 105<br />
OMAHA—The state of doldrums which has<br />
enveloped Omaha downtowners of recent<br />
weeks continued to plague the boxoffices.<br />
'Tea and Sympathy" dropped below average<br />
as a holdover at the State. The only plusaverage<br />
report came from the suburban first<br />
run Admiral and Chief theatres with a horror<br />
billing.<br />
Admiral-Chief— it Conquered the World (HP); The<br />
She Creature (HP) 105<br />
Brandeis—Reprisol! (Col); Secret of Treasure Mountain<br />
(Col) 85<br />
Omoha—The Best Things in Life Are Free<br />
(20th-Fox) 85<br />
Orpheum The Last Wagon (20th-Fox); The Queen<br />
of Babylon (20th-Fox) 90<br />
Tea and Sympathy (MGM), 2nd wk 90<br />
State<br />
Some Exhibitors Taking<br />
Jobs to Make a Living<br />
MINNEAPOLIS—Some exhibitors in this<br />
territory are taking outside daytime jobs in<br />
order to keep financially alive, S. D. Kane,<br />
North Central Allied executive counsel, reports.<br />
"Our attention has been called to cases<br />
where the local merchants and other townspeople<br />
see to it that the exhibitors are provided<br />
with employment to insure them a<br />
livelihood and enabling them to keep the<br />
theatres going," asserts Kane.<br />
Members of the exhibitors' families usually<br />
pitch in and do all the work around the<br />
theatre with him. Outside help can rarely<br />
be afforded.<br />
Installs New Seating<br />
NIOBRARA, NEB.—Joe Liska, owner of the<br />
Niobrara Theatre, has installed 250 pushback<br />
seats which he bought from Woody<br />
Simek. Simek dismantled his Circle A Theatre<br />
at Ashland, Neb., which he rebuilt and<br />
refurnished after his old theatre was destroyed<br />
by fire. Liska not long ago installed<br />
Cinemascope here.<br />
Theatre Reopens; Will Add C'Scope<br />
NEW LONDON, MINN.—Mrs. Erick Anderson,<br />
owner, recently reopened the Rialto Theatre,<br />
announcing that she plans to carry out<br />
a program of remodeling including the installation<br />
of a new widescreen for Cinema-<br />
I Scope. The Rialto remained closed all<br />
L summer.<br />
I<br />
Cooper Starts Showmanship Drive<br />
[ J||iMJEJMBMaSMuui,jLU]jiinrnii<br />
*''''!<br />
COOPER<br />
SEPT.30-i TO DlC.29ii<br />
FOUJOAtlOlli THlAIREi<br />
Cooper Foundation managers from Colorado, Oklahoma City and Lincoln met at<br />
Lincoln recently for a series of meetings kicking off 13 weeks of intensive showmanship<br />
effort between September 30 and December 29. Seated, left to right: Marvin Dyer,<br />
Lincoln; James Rooker, Oklahoma City; I. E. Hoig, Lincoln; Kenneth E. Anderson, general<br />
manager Lincoln; Constance Wuebbenhorst, Denver; Klara J. Cook, Bob Livingston<br />
and Charles F. Shire, Lincoln, and Harvey L. Trayler, Grand Junction. Standing: George<br />
Gaughan, film buyer; Duane Knox, Lincoln; Al Groleau, Colorado Springs; Dean K.<br />
Ziettlow, Lincoln; Frank Hopper, Pueblo; Charles F. Kroll, Colorado Springs; Farris<br />
Shanbaur, George Grube and Norman Prager, Oklahoma City; Jack Klingel, Lincoln;<br />
Gerald V. Smith and Jack Cames, Colorado Springs.<br />
Much Prosperity But<br />
Not for Exhibitors<br />
MINNEAPOLIS—Figures showing that employment<br />
in this metropolitan area is at an<br />
alltime high and corporation earnings remain<br />
at peak levels come at a time when the<br />
D. Kane,<br />
Twin Cities boxoffices are sagging, S.<br />
North Central Allied executive secretary, says.<br />
"Our theatreowners for the most part seem<br />
to be outside the pale of this prosperity about<br />
which they're hearing so much these days<br />
and they don't enjoy their position. Apprehension<br />
regarding the future is increasing.<br />
Many exhibitors are speculating as to what<br />
would happen to them if a general business<br />
recession occurred.<br />
" 'If we can't thrive in these good times,<br />
what's to happen to us if the economy should<br />
backslide?' is a question being asked. And<br />
they aren't convinced that television competition<br />
tells anywhere nearly the entire story."<br />
Kewaskum Challenged<br />
To Support Its Theatre<br />
KEWASKUM, WIS. — The Kewaskum<br />
Statesman front-paged the following article,<br />
headed, "Does Kewaskum Want a Theatre?"<br />
"Would you, the citizens of Kewaskum, like<br />
to see the theatre remain open? If you would,<br />
the answer is entirely in your hands.<br />
"The theatre is being operated on donated<br />
time and money. Only class A pictures are<br />
being shown and free shows and prizes have<br />
been and are being offered, and yet, the house<br />
is operating at a financial loss. WHY?? Because<br />
the people in this town just do not attend<br />
the local shows. How many times have<br />
YOU been in the Kewaskum Theatre in the<br />
last six months? Except for a small group of<br />
loyal patrons very few people can say they<br />
have been there even once.<br />
"For a long time everyone said, 'We would<br />
)XOFFICE October 20, 1956 : :<br />
come to the show if you had any good pictures.'<br />
This answer is just an excuse. For<br />
NC<br />
example, last weekend "The Catered Affair'<br />
was shown—a picture with an excellent story<br />
and a tremendous cast of Bette Davis, Ernest<br />
Borgnine, Debbie Reynolds and Barry Fitzgerald.<br />
On Monday evening only seven (7)<br />
people saw the movie.<br />
"Look at the list of pictures coming up in<br />
the next month: The Bold and the Brave,<br />
Glory, The Fastest Gun Alive, The Searchers,<br />
Alexander the Great, Moby Dick, Somebody<br />
Up There Likes Me and Santiago. Make plans<br />
now to see all of these shows. Kewaskum<br />
needs a theatre, but to have it the theatre<br />
needs YOUR regular attendance!"<br />
Robert Taylor Named<br />
To Menomonie State<br />
MBNOMONIE, WIS.—"From now on if<br />
you<br />
wish to see Robert Taylor, you will find him<br />
every night at the State Theatre ... He<br />
won't be on the screen; he will be there in<br />
person"—this was the Introduction by the<br />
Dunn County News of the new theatre manager<br />
to this community.<br />
Taylor took charge of the State and Menomonie<br />
Drive-In for the Miner Amusement<br />
Co., succeeding William Klug, who accepted<br />
another theatre position in Milwaukee. Taylor<br />
formerly was at the Falls Theatre in Chippewa<br />
Falls and at Rice Lake for the Miner<br />
circuit. He and his wife Rogene are parents<br />
of three children.<br />
Co-Op to New Offices<br />
OMAHA—The Co-Op Booking Service has<br />
opened at new quarters—a front location on<br />
the second floor of the Film Exchange building.<br />
Co-Op has a section of the old RKO exchange.<br />
Norm Nielsen, Omaha RKO representative<br />
since his company moved its branch<br />
to Des Moines, still occupies part of the section.<br />
Co-Op formerly was in another part of<br />
the Film Exchange.<br />
71
. . Walter<br />
MILWAUKEE<br />
•Phe Solid Gold Cadillac" film got off to a<br />
a good start at the Warner. A photo appeared<br />
In the Journal, with Laura F»owell,<br />
comedienne, and Dan Lewis, tragedian of the<br />
Shorewood Players, in a little horseplay concerning<br />
the horsepower of the Cadillac car<br />
in the background. The car appears on the<br />
stage of the Shorewood auditorium with the<br />
players named. The caption says, "See the<br />
play and then the picture."<br />
Joseph Anthony, the former Joe Deuster<br />
from these parts, has become a leading actor<br />
and director of stage and screen. He has just<br />
completed the direction of his first Hollywood<br />
film, "The Rainmaker," which stars<br />
Katharine Hepburn. His broadway acting<br />
assignments included: "Skipper Next to Ood,"<br />
"The Country Girl," "Plight Into Egypt,"<br />
"Camino Real" and "Anastasia." He has directed<br />
"The Lark" and the current Broadway<br />
hit, "The Most Happy Fella," among<br />
others.<br />
The Fred Miller Theatre "in the round" is<br />
rapidly turning to the motion picture industry<br />
for the leads in the various plays presented.<br />
On Tuesday (9), the Miller Brewing<br />
Co. threw a press luncheon for Chester<br />
Morris, who will star in the opening play,<br />
"Detective Story." Signed to be guest star in<br />
the second play of the season is Leo G. Carroll,<br />
English-bom actor, featured in dozens<br />
of Broadway hits, road dramas and motion<br />
pictures. His vehicle here will be "Jenny<br />
Kissed Me."<br />
Paul Sharby, Paradise Theatre manager,<br />
narrowly averted what could have developed<br />
into tragedy. When smoke began permeating<br />
the theatre, Sharby went to the public address<br />
system to explain that the contents of<br />
a rubbish can had caused the smoke. About<br />
400 moviegoers, mostly children then filed out<br />
quietly as in a school fire drill, without an<br />
accident.<br />
Mayor Zeidler announced appointment of<br />
Mrs. Virginia Einem to the local motion picture<br />
commission for a term ending Dec. 31,<br />
1958. The commission, incidentally, appears<br />
to prefer acting in an advisory capacity.<br />
There had been discussion of giving the<br />
board some real authority, as a result of<br />
pressure brought by the Junior Bar Ass'n.<br />
The mayor favors this setup also, and has<br />
suggested the addition of doctors psychiatrists<br />
and educators. A bone of contention concerned<br />
the pinning of an "Adults Only" label<br />
to certain films.<br />
. . .<br />
Bob Groenert, Alhambra Theatre, returned<br />
from an extended vacation. In his absence,<br />
assistant manager Jerry Klass held the fort<br />
Ken Fisher, Juneau Theatre manager,<br />
spent his vacation in Florida . . . The Parkway<br />
Theatre is undergoing some face lifting.<br />
Al Frank, Fox Wisconsin division manager,<br />
and Al Camillo, Pox buyer and booker, returned<br />
from the National Theatres convention<br />
at Phoenix . . . Balaban Bros, of Chicago<br />
will take over the radio station WRIT, effective<br />
before the close of the year . . .<br />
Johnnie Mednikow, National Screen Service<br />
manager, returned from a three-week vacation<br />
in Las Vegas and California.<br />
ORDER YOUR POPCORN SUPPLIES<br />
. . .<br />
Don Swartz of Independent Film Distributors,<br />
Minneapolis, visited Benny Benjamin<br />
of Screen Guild and Realart Picture Exchange<br />
Gran's Oriental Theatre has installed<br />
a new screen. This theatre will present a<br />
stage show on Monday (29), "The Best of<br />
Steinbeck," starring Constance Bennett . . .<br />
Gran's Tower Theatre here is remodeling<br />
with a new roof . . . Miss Bunny Brunner,<br />
exploiteer for Pox Wisconsin circuit, returned<br />
from her vacation in New York . . .<br />
H. J. Fitzgerald and son Dean attended the<br />
TOA convention in New York.<br />
George Levine, operator of the Pox's Grace<br />
Theatre, will close the theatre this fall. This<br />
FROM US<br />
White Japanese Hulless Popcorn Per 100 lbs. $12.75<br />
XXX Yellow Popcorn Per 100 lbs. 9.75<br />
"Seazo" Coconut Oil Seasoning Per Case 13.75<br />
Liquid Popsit Plus Seasoning Per Case 15.75<br />
Popcorn Salt Per Case 2.95<br />
No. 400 Automatic Bottom Boxes, 1% oz Per 1000 10.75<br />
No. 300 Automatic Bottom Boxes, 2 oz Per 1000 11.75<br />
Large 25c Popcorn Boxes Per 1000 20.50<br />
1 lb. White Popcorn Sacks Per 1000 2.40<br />
1 lb. Brown Popcorn Sacks Per 1000 1.80<br />
l'/2 lb. Printed Noiseless Sacks Per 1000 4.75<br />
1 lb. Printed Noiseless Sacks Per 1000 4.30<br />
V4 lb. Printed Noiseless Sacks Per 1000 3.80<br />
1/2 lb. Brown Sacks Per 1000 1.20<br />
1 '/2 lb. Printed Sacks Per 1000 3.10<br />
1 lb. Printed Sacks Per 1000 2.75<br />
3/4 lb. Printed Sacks Per 1000 2.30<br />
Coco-Cola, Orange Crush, Lemonade ond Root Beer Syrups.<br />
iowa Distributor for Silver Skillet<br />
Brand Canned Meats.<br />
Prices Subject to Change Without Notice<br />
DES MOINES THEATRE SUPPLY CO.<br />
1121-23 High St. Phone CHerry 3-6520 Des Moines, Iowa<br />
is one of the older theatres in this area.<br />
Levine also operated the Pearl and Layton<br />
theatres here . A. Baier, of the Port<br />
Theatres at Port Atkinson, has been ill for<br />
some time. We all hope for his speedy recovery<br />
. . . Eddie VoUendorf, formerly booker<br />
for Theatres Service Co., and now residing in<br />
Florida returned here to see his doctor and to<br />
sell his home.<br />
Irving J. Vincent, 45, operator of the Grand<br />
.<br />
Theatre, Oconto Falls, for 23 years died after<br />
a long illness in a hospital . Ben Marcus,<br />
president of Marcus<br />
.<br />
Theatres Management<br />
Co., was reported as being one of the four<br />
Wisconsin business men forming a syndicate<br />
to build a new city west of West Palm Beach,<br />
Fla.<br />
Ray Trampe returned from a two-day sales<br />
meeting of Allied Artists division and branch<br />
managers at Chicago . . . C. C. Noecker, operator<br />
of the city-owned auditorium at<br />
Durand, has asked relief from the city by a<br />
reduction in rental. Due to poor patronage<br />
Noecker was forced to close the theatre in<br />
September,<br />
25th Year Is Celebrated<br />
At Monroe, Wis„ Goetz<br />
MONROE, WIS.—Hundreds of area citizens<br />
turned out recently to help Chester Goetz<br />
celebrate the 25th anniversary of the Goetz<br />
Theatre here. The theatre opened officially<br />
in September 1931, having been built at an<br />
estimated cost of $125,000. The Chalet Theatre<br />
was activated by the Goetz family in<br />
1939. The latest Goetz addition, the Sky-Vu<br />
Drive-In on Highway 69 south, was constructed<br />
in 1952.<br />
Eight years after the Goetz Theatre was<br />
built, Chester Goetz bought out the interests<br />
of his brother Leon, and the parnership then<br />
included the late Mrs. Chester Goetz and<br />
their two sons, Robert and Nathan.<br />
"High Society" was the film attraction<br />
during the week-long anniversary festivities.<br />
Tent 16 and Auxiliary<br />
Launch Fall Season<br />
OMAHA—Both Tent 16 of the Variety Club<br />
and its women's organization report growing<br />
activity. J. Robert Hoff, chief barker, was<br />
a speaker with Dr. Edward E. Housek, Omaha<br />
neurologist, at a meeting of the Nebraska<br />
Epilepsy League at the Sheraton-Fontenelle<br />
Hotel. Variety sponsored the organization's<br />
film on epilepsy, "The Dark Wave," at the<br />
Omaha Theatre.<br />
The women have scheduled a meeting at<br />
the Regis Hotel and are inviting all feminine<br />
members of the industry to attend October 22.<br />
Weather Aids Airers<br />
MINNEAPOLIS—With the weather giving<br />
them a welcome break, five of the Twin<br />
Cities area drive-ins are continuing to operate<br />
and may not shutter until late in the month<br />
or early November. On two days last week<br />
alltime October high temperatures in the<br />
eighties were registered here.<br />
PTA to Select Sat. Films<br />
OSHKOSH, WIS. — Frank Kopelburger,<br />
manager of the Oshkosh Theatre, attended a<br />
recent meeting of the city Parent Teachers<br />
Ass'n council to ask approval of his Saturday<br />
movies. The council agreed to endorse the<br />
film program for one year and a committee<br />
was appointed to select the films to be shown.<br />
72<br />
BOXOFFICE<br />
:<br />
: October 20, 1956
IT'S TIME<br />
Don't be shackled by<br />
outmoded equipment—here<br />
is<br />
a projector of the most<br />
modern design that gives<br />
better results in any theatre<br />
—indoor or drive-in<br />
Performance is our best salesman! And whenever<br />
you're ready CENTURY can show you what<br />
this means. Look at the engineered simplicity of<br />
the CENTURY mechanism! There's nothing like it<br />
for ease of operation, high efficiency, low maintenance<br />
and rugged dependability. And what's<br />
more, CENTURY equipment is designed and built<br />
to hold these high levels of performance.<br />
Whatever your needs may be, see your authorized<br />
CENTURY dealer for CENTURY projection<br />
and sound. Projectors are available either in<br />
air or water-cooled models and are designed for<br />
high-speed lenses and hi-power arc lamps.<br />
Cehtury Projector Corporation<br />
NEW YORK N<br />
Quality Theatre Supply Co.<br />
1515 Davenport St.<br />
Omaha, Nebraska<br />
Des Moines Theatre Supply Co.<br />
1121 High St.<br />
Des Moines 9, Iowa<br />
Minneapolis Theatre Supply Co.<br />
75 Glcnwood Ave.<br />
Minneapolis 2, Minnesota<br />
BOXOFFICE<br />
: : October 20, 1956 73
. . . Gran's<br />
MILWAUKEE<br />
•The Solid Gold Cadillac" film got off to a<br />
a good start at the Warner. A photo appeared<br />
in the Journal, with Laura Powell,<br />
comedienne, and Dan Lewis, tragedian of the<br />
Shorewood Players, in a little horseplay concerning<br />
the horsepower of the Cadillac car<br />
in the background. The car appears on the<br />
stage of the Shorewood auditorium with the<br />
players named. The caption says, "See the<br />
play and then the picture."<br />
Joseph Anthony, the former Joe Deuster<br />
from these parts, has become a leading actor<br />
and director of stage and screen. He has just<br />
completed the direction of his first Hollywood<br />
film, "The Rainmaker," which stars<br />
Katharine Hepburn. His broadway acting<br />
assignments included: "Skipper Next to Ood,"<br />
"The Country Girl," "Plight Into Egypt,"<br />
"Camino Real" and "Anastasia." He has directed<br />
"The Lark" and the current Broadway<br />
hit, "The Most Happy Fella," among<br />
others.<br />
The Fred Miller Theatre "in the round" is<br />
rapidly turning to the motion picture industry<br />
for the leads in the various plays presented.<br />
On Tuesday (9), the Miller Brewing<br />
Co. threw a press luncheon for Chester<br />
Morris, who will star in the opening play,<br />
"Detective Story." Signed to be guest star in<br />
the second play of the season is Leo G. Carroll,<br />
English-bom actor, featured in dozens<br />
of Broadway hits, road dramas and motion<br />
pictures. His vehicle here will be "Jenny<br />
Kissed Me."<br />
Paul Sharby, Paradise Theatre manager,<br />
narrowly averted what could have developed<br />
into tragedy. When smoke began permeating<br />
the theatre, Sharby went to the public address<br />
system to explain that the contents of<br />
a rubbish can had caused the smoke. About<br />
400 moviegoers, mostly children then filed out<br />
quietly as in a school fire drill, without an<br />
accident.<br />
Mayor Zeidler announced appointment of<br />
Mrs. Virginia Einem to the local motion picture<br />
commission for a term ending Dec. 31,<br />
1958. The commission, incidentally, appears<br />
to prefer acting in an advisory capacity.<br />
There had been discussion of giving the<br />
board some real authority, as a result of<br />
pressure brought by the Junior Bar Ass'n.<br />
The mayor favors this setup also, and has<br />
suggested the addition of doctors psychiatrists<br />
and educators. A bone of contention concerned<br />
the pinning of an "Adults Only" label<br />
to certain films.<br />
. . .<br />
Bob Groenert, Alhambra Theatre, returned<br />
from an extended vacation. In his absence,<br />
assistant manager Jerry Klass held the fort<br />
Ken Fisher, Juneau Theatre manager,<br />
spent his vacation in Florida . . . The Parkway<br />
Theatre is undergoing some face lifting.<br />
Al Frank, Fox Wisconsin division manager,<br />
and Al Camillo, Fox buyer and booker, returned<br />
from the National Theatres convention<br />
at Phoenix . . . Balaban Bros, of Chicago<br />
will take over the radio station WRIT, effective<br />
before the close of the year . . .<br />
Johnnie Mednikow, National Screen Service<br />
manager, returned from a three-week vacation<br />
in Las Vegas and California.<br />
ORDER YOUR POPCORN SUPPLIES<br />
Don Swartz of Independent Film Distributors,<br />
Minneapolis, visited Benny Benjamin<br />
of Screen Guild and Realart Picture Exchange<br />
Oriental Theatre has installed<br />
a new screen. This theatre will present a<br />
stage show on Monday (29), "The Best of<br />
Steinbeck," starring Constance Bennett . . .<br />
Gran's Tower Theatre here is remodeling<br />
Miss Bunny Brunner,<br />
with a new roof . . .<br />
exploiteer for Fox Wisconsin circuit, returned<br />
from her vacation in New York . . .<br />
H. J. Fitzgerald and son Dean attended the<br />
TOA convention in New York.<br />
George Levine, operator of the Fox's Grace<br />
Theatre, will close the theatre this fall. This<br />
FROM US<br />
White Japanese Hulless Popcorn Per 100 lbs. $12.75<br />
XXX Yellow Popcorn Per 100 lbs. 9.75<br />
"Seazo" Coconut Oil Seasoning Per Case 13.75<br />
Liquid Popsit Plus Seasoning Per Cose 15.75<br />
Popcorn Salt Per Case 2.95<br />
No. 400 Automatic Bottom Boxes, IH oz Per 1000 10.75<br />
No. 300 Automatic Bottom Boxes, 2 oz Per 1000 11.75<br />
Large 25c Popcorn Boxes Per 1000 20.50<br />
1 lb. White Popcorn Sacks Per 1000 2.40<br />
1 lb. Brown Popcorn Sacks Per 1000 1.80<br />
l'/2 lb. Printed Noiseless Sacks Per 1000 4.75<br />
1 lb. Printed Noiseless Sacks Per 1000 4.30<br />
3/4 lb. Printed Noiseless Sacks Per 1000 3.80<br />
V2 lb. Brown Sacks Per 1000 1.20<br />
1 '/2 lb. Printed Sacks Per 1000 3.10<br />
1 lb. Printed Sacks Per 1000 2.75<br />
3/4 lb. Printed Sacks Per 1000 2.30<br />
Coca-Cola, Orange Crush, Lemonade and Root Beer Syrups.<br />
Iowa Distributor for Silver Skillet Brand Canned Meats.<br />
Prices Subject to Change Without Notice<br />
PES MOINES THEATRE SUPPLY GO.<br />
1121-23 High St. Phone CHerry 3-6520 Des Moines, Iowa<br />
is one of the older theatres in this area.<br />
Levine also operated the Pearl and Lajrton<br />
theatres here . . . Walter A. Baier, of the Fort<br />
Theatres at Fort Atkinson, has been ill for<br />
some time. We all hope for his speedy recovery<br />
. . . Eddie Vollendorf, formerly booker<br />
for Theatres Service Co., and now residing in<br />
Florida returned here to see his doctor and to<br />
sell his home.<br />
Irving J. Vincent, 45, operator of the Grand<br />
Theatre, Oconto Falls, for 23 years died after<br />
a long illness in a hospital . . . Ben Marcus,<br />
president of Marcus Theatres Management<br />
Co., was reported as being one of the four<br />
Wisconsin business men forming a syndicate<br />
to build a new city west of West Palm Beach,<br />
Fla.<br />
Ray Trampe returned from a two-day sales<br />
meeting of Allied Artists division and branch<br />
managers at Chicago . . . C. C. Noecker, operator<br />
of the city-owned auditorium at<br />
Durand, has asked relief from the city by a<br />
reduction in rental. Due to poor patronage<br />
Noecker was forced to close the theatre in<br />
September.<br />
25th Year Is Celebrated<br />
At Monroe, Wis„ Goetz<br />
MONROE, WIS.—Hundreds of area citizens<br />
turned out recently to help Chester Goetz<br />
celebrate the 25th anniversary of the Goetz<br />
Theatre here. The theatre opened officially<br />
in September 1931, having been built at an<br />
estimated cost of $125,000. The Chalet Theatre<br />
was activated by the Goetz family in<br />
1939. The latest Goetz addition, the Sky-Vu<br />
Drive-In on Highway 69 south, was constructed<br />
in 1952.<br />
Eight years after the Goetz Theatre was<br />
built, Chester Goetz bought out the interests<br />
of his brother Leon, and the parnership then<br />
included the late Mrs. Chester Goetz and<br />
their two sons, Robert and Nathan.<br />
"High Society" was the film attraction<br />
during the week-long anniversary festivities.<br />
Tent 16 and Auxiliary<br />
Launch Fall Season<br />
OMAHA—Both Tent 16 of the Variety Club<br />
and its women's organization report growing<br />
activity. J. Robert Hoff, chief barker, was<br />
a speaker with Dr. Edward E. Housek, Omaha<br />
neurologist, at a meeting of the Nebraska<br />
Epilepsy League at the Sheraton-Fontenelle<br />
Hotel. Variety sponsored the organization's<br />
film on epilepsy, "The Dark Wave," at the<br />
Omaha Theatre.<br />
The women have scheduled a meeting at<br />
the Regis Hotel and are inviting all feminine<br />
members of the industry to attend October 22.<br />
Weather Aids Airers<br />
MINNEAPOLIS—With the weather giving<br />
them a welcome break, five of the Twin<br />
Cities area drive-ins are continuing to operate<br />
and may not shutter until late in the month<br />
or early November. On two days last week<br />
alltime October high temperatures in the<br />
eighties were registered here.<br />
PTA to Select Sat. Films<br />
OSHKOSH, WIS. — Frank Kopelburger,<br />
manager of the Oshkosh Theatre, attended a<br />
recent meeting of the city Parent Teachers<br />
Ass'n council to ask approval of his Saturday<br />
movies. The council agreed to endorse the<br />
film program for one year and a committee<br />
was appointed to select the films to be shown.<br />
72<br />
BOXOFFICE<br />
:<br />
: October<br />
20, 1956
IT'S TIME<br />
Don't be shackled by<br />
outmoded equipment—here<br />
is<br />
a projector of the most<br />
modern design that gives<br />
better results in any theatre<br />
—indoor or drive-in<br />
Performance is our best salesman! And whenever<br />
you're ready CENTURY can show you what<br />
this means. Look at the engineered simplicity of<br />
the CENTURY mechanism! There's nothing like it<br />
for ease of operation, high efficiency, low maintenance<br />
and rugged dependability. And what's<br />
more, CENTURY equipment is designed and built<br />
to hold these high levels of performance.<br />
Whatever your needs may be, see your authorized<br />
CENTURY dealer for CENTURY projection<br />
and sound. Projectors are available either in<br />
air or water-cooled models and are designed for<br />
high-speed lenses and hi-power arc lamps.<br />
Century Projector Corporation<br />
NEW YORK<br />
Quality Theatre Supply Co.<br />
1515 Dovenport St.<br />
Omaha, Nebraska<br />
Des Moines Theatre Supply Co.<br />
1121 High St.<br />
Des Moines 9, Iowa<br />
Minneapolis Theatre Supply Co.<br />
75 Glenwood Ave.<br />
Minneapolis 2, Minnesota<br />
BOXOFFICE :<br />
: October 20, 1956 73
. . Chris<br />
. . Bob<br />
OMAHA<br />
T J. Klima, banker at Milligan who handles<br />
the buying and booking for the Auditorium<br />
Theatre in his town, has been busy<br />
as a beaver making final arrangements for<br />
the opening of the new bank of Milligan . .<br />
.<br />
Lorraine Frantz has been added to the<br />
Warners staff as biller . . . Dorothy Weaver,<br />
20th-Fox assistant cashier, and her husband<br />
escaped injury when a laundry truck swung<br />
into their car on the way to work. Their<br />
auto received considerable damage.<br />
Mr. and Mrs. Roy Warfield of the Gordon<br />
Twin Drive-In at Sioux City left last week for<br />
a two or three-week hunting trip in Canada.<br />
George March, exhibitor at Vermillion, S. D.,<br />
returned from a hunting trip in the west and<br />
reported the venture was pleasant, but not<br />
so successful for the hunting . Swanson<br />
is the new secretary to Norm Nielsen at<br />
RKO.<br />
. . Joe Jacobs, Columbia manager,<br />
William Tanunen, exhibitor at Yankton,<br />
S. D., is building an attractive new ranch<br />
type home .<br />
has returned from a trip to the west<br />
coast made in a new Buick Roadmaster.<br />
Willard Harris, Columbia shipper, has a new<br />
Ford and Chuck Janousek, also a Columbia<br />
shipper, a new Buick. Janousek plans to<br />
enter Veterans Hospital for a checkup.<br />
Heinie Saggau, exhibitor at Denison, went<br />
Minnesota on a hunting trip . . . Opal<br />
to<br />
Woodson, United Artists office manager, is<br />
expected back this week after an operation<br />
. . . Carmen Fitzsimmons, formerly of Spalding,<br />
has been added to the Allied Artists staff<br />
as stenographer, replacing Vera Christensen.<br />
George Regan, 20th-Fox manager, defeated<br />
Bob Collier, manager of the Golden Spike<br />
Drive-In, to win the Filmrow Golf League's<br />
championship tournament. The score was<br />
three up . . . Warner bowlers had a hot interoffice<br />
match in the Filmrow Bowling League<br />
even though the score was lopsided in favor<br />
of Features over Shorts, 3-0. E. B. Colwell,<br />
Pawnee druggist, is doing a good job managing<br />
the recently reopened Pawnee Theatre<br />
at Pawnee City.<br />
Harry Goold, manager of the Rialto Theatre<br />
at Geneva who has followed major league<br />
baseball avidly since the 1900s, didn't miss a<br />
OM DAY SnVICI — 0> ItoqiMMI<br />
pogroms<br />
Hp Crm^ ONI or<br />
TWO WEEKSI<br />
THEATRICAL ADVERTISING CO.<br />
2310 CftS5 AVE • DETROIT I MICH.<br />
WRITE FOR SAMPLES-WO.I 7IS8<br />
play in the 1956 telecast. Ditto for Bert<br />
Joy Bauer, ex-secretary<br />
Beams at Red Cloud . . .<br />
to 20th-Fox Manager Regan, lunched<br />
with former office mates at Ross's . . .<br />
Florence Low, Columbia head inspector,<br />
brought the staff a whopping cake on her<br />
birthday.<br />
Cliff Shearon, old owner of the theatre at<br />
Genoa, introduced the new owner, James<br />
"Scotty" Raitt jr., along the row. Other<br />
visitors included Mrs. Norman Grint, Sargent;<br />
Paul Tramp, Oxford; Don Campbell,<br />
Central City; Leonard and Al Leise, Hartington<br />
and Randolph; Mr. and Mrs. Fred<br />
Schuler, Humboldt; lowans Arnold Johnson,<br />
Onawa; C. C. Moore, Dunlap; Bob Krueger,<br />
Sioux City, Carl Harriman, Alton, and South<br />
Dakotan Matt Wuebben, Parkston.<br />
Drive-In Improvements<br />
Hail New Era for Fans<br />
PUNTA GORDA, FLA.—What was advertised<br />
as "the herald of a new era of enjoyment"<br />
for local drive-in fans has been<br />
added at the Charlotte H. Harbor Drive-In.<br />
Y. A. Crawford, manager. Invited the public<br />
to a free showing of three feature pictures<br />
on a recent Saturday night after a complete<br />
facelifting, both exterior and interior. The<br />
projection booth was equipped with large<br />
lamphouses containing 16-inch reflectors<br />
which increase the light on the screen by<br />
more than 50 per cent. Mosquitoes, which<br />
have pestered both patrons and management,<br />
will be taken care of in the future by a<br />
custom-design and engineered heavy duty<br />
mosquito control unit mounted on a Chevrolet<br />
service truck.<br />
Cliff Shearon Sells Out<br />
Genoa at Genoa, Neb.<br />
GENOA, NEB. — Cliff Shearon, theatre<br />
operator in Nebraska for many years, has<br />
sold the Genoa Theatre to James D. "Scotty"<br />
Raitt jr.<br />
Shearon also has been buying and booking<br />
for the Royal Theatre at FuUerton, which is<br />
expected to change management toward the<br />
end of the year. Shearon plans to go to California,<br />
and although he has no definite plans,<br />
he said he has several ideas In mind.<br />
Lease Old Hotel Site<br />
DAYTONA BEACH, FLA.—The Gulf Theatre<br />
Co. has taken a 99-year lease on the<br />
fire-gutted Orange Hotel, which was destroyed<br />
last April, according to J. L. Cartwright,<br />
district manager of the Florida State<br />
Theatres. Gulf Theatres also has agreed to<br />
buy the nearby Volusia County Motors building.<br />
This purchase will give the theatre firm<br />
about 200-foot frontage on Orange avenue.<br />
Cartwright said that no plans have been made<br />
as yet for building a new theatre to replace<br />
the Empire, which was destroyed In the<br />
same blaze that burned down the hotel.<br />
Close Twin City Brynwood<br />
MINNEAPOLIS—Martin Lebedoff's de luxe<br />
north Minneapolis Brynwood, which was built<br />
some ten years ago, has been closed. The<br />
property was condemned by the government<br />
for a housing project. Lebedoff will continue<br />
to operate his St. Paul neighborhood<br />
theatre which he acquired last year from the<br />
Minnesota Amusement Co.<br />
MINNEAPOLIS<br />
pay Dressell, RKO manager, has booked<br />
two pictures into the Minneapolis and St.<br />
Paul RKO Orpheums day and date this<br />
month. They're "Back From Eternity" and<br />
"Tension at Table Rock." In connection with<br />
the latter, star Richard Egan will make personal<br />
appearances in the Twin Cities October<br />
24 . Stone, MGM exploiteer here,<br />
was in Chicago for a publicity conference regarding<br />
campaigns for "Teahouse of the<br />
August Moon."<br />
B. O. "Buck" Stoner, Paramount central<br />
division sales manager, was here for a onedays<br />
sales meeting which he conducted together<br />
with Jess McBride, local manager . . .<br />
MGM's "Lust for Life" goes to Ted Mann's<br />
Minneapolis and St. Paul World theatres . . .<br />
"Giant" has been set for Minneapolis Radio<br />
City and St. Paul Paramount November 9<br />
day and date. Warner Bros, exploiteer Don<br />
Walker came in from Kansas City to work<br />
on its campaign . . O. E. Maxwell, Northwest<br />
.<br />
Sound Service head, is back from a trip to<br />
Chicago.<br />
M. A. Levy, 20th-Fox district manager, and<br />
his assistant Harold Lundquist were conducting<br />
sales meetings this week in some of<br />
the towns under their supervision—the former<br />
in St. Louis and Kansas City and the latter<br />
in Omaha and Des Moines . . . Fay Dressell's<br />
RKO branch still is in fourth place nationally<br />
in the Dan O'Shea sales drive, now in its<br />
sixth week . . . Marilyn Pearson is an addition<br />
to the 20th -Fox booking department . . .<br />
Stage and screen star Helen Hayes is coming<br />
to town October 29 to speak at a Citizens<br />
for Eisenhower luncheon . . . T. 0.<br />
Countryman, who has been producing commercial,<br />
television and other fUms here for<br />
Anthony Lane Film Studios, has organized his<br />
own producing company to make Industrial,<br />
local and network TV pictures.<br />
Bob Murphy, Minneapolis Star-Tribuae<br />
film editor-critic, was among those Invited<br />
by Warner Bros, to attend the "Qiant" premiere<br />
in New York City and he reported on<br />
the event for the Star . . . "Seven Wonders<br />
of the World" is in its eleventh week at the<br />
Cinerama Century and continuing to do a<br />
landoffice business. Saturday morning student<br />
matinees at a reduced admission have<br />
Mel Davis,<br />
been started for the attraction . . .<br />
former manager of the Hibbing, Minn., drivein,<br />
has been appointed to a similar post at<br />
the local Loop Astor, which is now a Bennle<br />
Berger circuit operation. The theatre is<br />
continuing with the same policy that the<br />
Minnesota Amusement Co. employed—last<br />
runs of twin bills at a bargain 35-cent admission.<br />
With his Brynwood, local de luxe neighborhood<br />
house, permanently shuttered (property<br />
was condemned for a parking project),<br />
circuit owner Martin Lebedoff will have more<br />
time to devote to scouting duties for the Los<br />
Angeles Rams professional football team<br />
coached by his pal Sid Gillman . . . Vem<br />
Huntzinger, livewire manager of the Loop<br />
first run Gopher here, is owner of a horse<br />
that won first prize at the State Fair show.<br />
On the side, Huntzinger is quite a horseman<br />
. . . Circuit owner Sid Volk is vacationing at<br />
Las Vegas.<br />
Starring in Warners' "Melville Goodwin,<br />
U.S.A." are Susan Hayward and Kirk Douglas,<br />
74 BOXOFFICE<br />
:<br />
: October 20, 19M
Theatremen Charged<br />
On Obscenity Counts<br />
DAYTON — Three theatremen here<br />
were<br />
charged with violation of the year-old antiobscenity<br />
state film law following confiscation<br />
of the nudist feature, "Garden of Eden,"<br />
on the fourth night of its showing at the<br />
Sunset Cruise-In Drive-In. Warrants were<br />
issued for the arrest of Sylvan Rothschild,<br />
trustee and general manager; Gary Gammell,<br />
manager, and John Holokan, projectionist.<br />
William R. Thompson of Sheriff Bernard<br />
K. Keiter's office stopped the show and confiscated<br />
the print. Some 800 persons were in<br />
the audience. It was estimated that 8,000 had<br />
seen the picture in the first three nights of<br />
the run.<br />
Holokan was released on $2,500 bond. Attorneys<br />
for Rothschild and Gammell were to<br />
arrange bond for their clients. This is the<br />
second arrest in the state under the new law.<br />
Richard Kline, manager of the Lorain Drive-<br />
In, Lorain, was fined $500 for exhibiting<br />
"Teaserama" last fall. Maximum penalty is<br />
$5,000 and six months in jail.<br />
MASSILLON, OHIO — Frank J. Nemeti,<br />
manager of the Stark Drive-In, was charged<br />
with violation of the state's antiobscene film<br />
law following confiscation of prints of the<br />
nudist feature, "Elysia," and a short subject,<br />
"Nature Girl." Bond of $1,500 was posted<br />
by Skirball Bros., owners of the Stark Drive-<br />
In. Deputy Sheriffs Raymond Byers and<br />
George Papadopulos of Sheriff Harry W.<br />
Grossglaus's office made the arrest. "Elysia"<br />
is described as a "semidocumentary of life<br />
in a California nudist colony."<br />
New Drive-In Projected<br />
OnPineville,Ky„Site<br />
PINEVILLE, KY.—O. G. Roaden and<br />
Charles Miller will build a drive-in theatre<br />
here. Roaden owns a circuit in Kentucky<br />
and Miller operates the Bell Theatre here.<br />
Midwest Theatre Supply Co. will install the<br />
equipment in the new drive-in.<br />
lATSE Local Files Charge<br />
NEW CASTLE, PA. — The projectionists<br />
union, in answer to a suit seeking an injunction<br />
to restrain, charged in court that the<br />
operators of the local Victor Theatre were<br />
attempting to break the union by hiring a<br />
man at 75 cents an hour.<br />
BOWLING<br />
DETROIT—Ernie Forbes Theatre Supply<br />
took the lead in the first week of fall bowling<br />
in the Nightingale Club Bowling League.<br />
First<br />
week standings are:<br />
Team Won Lost Team Won Lost<br />
Forbes 4 Altec 1 3<br />
Nat'l. Carbon... 3 1 Amusement .... 1 3<br />
NTS 3 1 Local 199 4<br />
New Presentation Medium<br />
Being Readied by Selby<br />
CLEVELAND—John Selby, president of<br />
Selby Industries of Akron, manufacturer of<br />
metal frames for outdoor theatres, has developed<br />
a new type frame to be used in conventional<br />
theatres for a revolutionary presentation<br />
media developed by Ben Schlanger,<br />
the New York architect who developed Synchroscreen.<br />
The new medium was given a mock-up test<br />
in a local theatre. Both Schlanger and Selby<br />
reported the test was even more successful<br />
than anticipated. Announcement of this new<br />
presentation method, which requires no new<br />
projection equipment, will be made soon.<br />
Allied Will Seek Writ<br />
Against DST Ballot<br />
DETROIT—Allied Theatres of Michigan<br />
is taking strong steps against proposed daylight<br />
saving time here, President Milton London<br />
disclosed following the October board of<br />
directors meeting. Allied will seek an injunction<br />
against an anticipated referendum<br />
ballot in Detroit, tentatively slanted for<br />
spring. Allied's grounds are that time control<br />
is legally a matter for state action, and not<br />
within the jurisdiction of the local city<br />
ordinance.<br />
London also announced that word has<br />
been received from Abram P. Myers, National<br />
Allied board chairman, that the spring meeting<br />
of the national group will be held in Detroit<br />
early in May, in conjunction with Michigan<br />
Allied convention. A number of joint<br />
events will be scheduled, probably following<br />
national board sessions.<br />
Discussion of plans for the Allied States<br />
convention the end of next month at Dallas<br />
occupied much of the October state session.<br />
Michigan is expected to have a large delegation<br />
attending the Texas conclave.<br />
G. S. Berger, Butteriield<br />
Till 5 Years Ago, Dies<br />
DETROIT—George S. Berger, 74, former<br />
controller for Butterfield Theatres who retired<br />
about five years ago, died recently in<br />
Fort Lauderdale, Fla. He started with the<br />
circuit in the early 1920s when headquarters<br />
were at Battle Creek, moving to Detroit about<br />
1927. He is survived by his wife Celia. Burial<br />
was in Florida.<br />
'Jack' Edgar Robins Dies;<br />
Warren, Ohio, Exhibitor<br />
YOUNGSTOWN—"Jack" Edgar Robins,<br />
66, vice-president of the Robins Theatre and<br />
president of Robins Enterprises in nearby<br />
Warren, died Wednesday (10) of a heart<br />
attack. He had been ill ten days. Survivors<br />
are his wife Ruth and two daughters.<br />
Doris Day Tours Ohio<br />
In Behalf of 'Julie'<br />
CINCINNATI — Ohio-reared songstress<br />
Doris Day and Martin Melcher, her husband,<br />
started a five-day round of activities in the<br />
state in behalf of their first independent<br />
film production, "Julie," which was worldpremiered<br />
at the local Albee Theatre Wednesday<br />
night.<br />
From here the couple went to Columbus<br />
and Cleveland to continue their schedule of<br />
personal appearances.<br />
The week of October 7-13 had been designated<br />
as Doris Day Week by Gov. Frank J.<br />
Lausche.<br />
Their local program began with a brunch<br />
Monday morning for members of the local<br />
press and wound up Wednesday night with a<br />
buffet for out-of-town newspaper folk. In<br />
between they met civic leaders, visited a<br />
Children's Convalescent Home, appeared on<br />
radio and TV shows, attended a party sponsored<br />
by Columbia Records, met members of<br />
the local Variety Club, etc.<br />
At the premiere, Mayor Charles P. Taft<br />
presented Miss Day and Melcher the key to<br />
the city, and U.S. representatives Gordon<br />
Scherer and William Hess were introduced<br />
by Paul Dixon, master of ceremonies. Additional<br />
personages invited included Ruth<br />
Lyons of radio and TV fame, and MGM executives,<br />
headed by Emery Austin. Enlivening<br />
the ceremonies in front of the theatre<br />
were a special drum corps and orchestra,<br />
attractive decorations and kleig lighting.<br />
Doris and her husband then made an appearance<br />
on the stage. Later that evening,<br />
the party departed for other cities in the<br />
statewide celebration.<br />
Several thousand people were on hand for<br />
the premiere. MGM field men in charge of<br />
the premiere arrangements were John John,<br />
E. Pearson and J. E. Watson.<br />
Theatreman's Wile Severely Burned<br />
DETROIT—Mrs. Albert Wakeman, wife of<br />
the owner of the Ken Theatre at Frankenmuth,<br />
was severely burned in a fire which<br />
destroyed their home, and is hospitalized at<br />
Saginaw. A benefit show is being planned,<br />
with film supplied through Ernie Chrysler,<br />
salesman for Allied Artists, and Fred<br />
Bonnem, salesman for Columbia.<br />
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BOXOFFICE :<br />
: October 20, 1956 ME 75
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DETROIT<br />
JJarry R. Berns of the World Theatre managed<br />
to drum up some business for his<br />
electronics surplus sideline while attending<br />
the lATSE convention in Kansas City . . .<br />
McDaniel and Harte are closing the Temple<br />
at East Jordan . . . Exhibitors Schuckert and<br />
Stafford have dismantled the Orr at Powlerville,<br />
closed several months, and have reopened<br />
their Janes Theatre at Saginaw for<br />
Saturday-Sunday operation only.<br />
Gus Cohen, operator at the Town Drive-In,<br />
is looking forward to a Florida trip when his<br />
situation closes in November. His partner<br />
Don Kennedy headed north to go hunting<br />
with the bow-and-arrow crowd . . . Don<br />
Martin, MGM booker, returned from his wedding<br />
trip. The bride is the former Dorothy<br />
Conroy of Milford . . . Sandy Bruss, 7-yearold<br />
son of MGM salesman Kal Bruss, is convalescing<br />
following an operation for double<br />
vision.<br />
Lloyd Turel jr. is the new booker at Uni-<br />
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. .<br />
versal, moving up from Warners . . . Sam<br />
Barrett, Co-Op chief, returned from a vacation<br />
Jack Smukler of the Jolly<br />
out west . . . Roger Drive-In, his wife Gladys and 3-yearold<br />
son Dwight did a clown act for a kiddy<br />
benefit at Livonia J. Norris is<br />
distributing "Golgotha" through the Michigan<br />
Film Library, which he has headed for a<br />
quarter century . Roy Ruben of the Pox is<br />
the only one still serving on the board of<br />
Local 199 from the group who went into<br />
office with him 28 years ago.<br />
Joyce Chapman, secretary to UA Manager<br />
Dee Krepps, tried to cure her cold at the<br />
"M-M State" football game . . . A. D. Stanchfield's<br />
Carleton Theatre at Carleton has been<br />
Buddy Leznar and John<br />
dismantled . . .<br />
Smith are partners with Edmund Porzondek<br />
and Edward Kurr in the new ownership of<br />
the Temple Theatre. All four are musicians,<br />
and are starting Wednesday night talent<br />
shows at the house . . . Alice Gorham, Harold<br />
Brown, Jack Haynes and Gil Green are back<br />
from the AB-Paramount confab at the<br />
Westchester (Conn.) Country Club.<br />
Jack Hebert, Paramount booker, was on a<br />
vacation, to be spent right around town . . .<br />
Dave Idzal, retired manager of the Fox, made<br />
his first visit downtown in many weeks . . .<br />
Elmer Kiehler, theatrical architect, has returned<br />
from a pleasant vacation trip to the<br />
. . Jerry Gross,<br />
Smokies, Florida and other points in the<br />
south Joseph Busic, Grand Rapids exhibitor,<br />
. . .<br />
was on the Row . Ungerfeld,<br />
U-I exploiteer, was in town .<br />
Universal salesman, has returned to school.<br />
Auxiliary of Variety<br />
Set Up in Cleveland<br />
CLEVELAND—The Wives of Variety Club<br />
members have reorganized their long dormant<br />
auxiliary and now are launching a full<br />
program of social and charity events.<br />
At a meeting last week, the following officers<br />
were elected: president, Mrs. Sam<br />
Weiss; vice-president, Mrs. Danny Rosenthal;<br />
treasurer, Mrs. Leonard Greenberger;<br />
corresponding secretary, Mrs. Nell Weitzl;<br />
recording secretary, Mrs. Jules Livingston.<br />
The Variety Club Auxiliary kickoff affair<br />
will be a clambake November 4 at Schluter's<br />
restaurant. In charge of arrangements for<br />
the affair is Mrs. Leroy Kendis.<br />
With organization and an initial affair just<br />
completed, the auxiliary is planning a money<br />
raising affair to bolster the Cleveland Cerebral<br />
Palsy School fund, of which the Variety<br />
Club is one of the sponsors.<br />
Mrs. Sam Weiss, the first president, formerly<br />
lived in Cincinnati where she also presided<br />
over the Variety women's activities.<br />
She came to Cleveland during the spring<br />
when her husband was transferred by 20th-<br />
Pox to become city sales manager to succeed<br />
Ray Schmertz, who was promoted to manager<br />
of 20th-Pox in Indianapolis.<br />
CINCINNATI<br />
piames burned a 20xl5-foot hole in the roof<br />
of the Main Theatre at Mount Healthy,<br />
owned by Joseph Blum. The fire started in<br />
a storage room and destroyed the panoramic<br />
screen before roaring through the roof. There<br />
was no one in the 300-seat house when a<br />
tenant in an apartment over the theatre<br />
noticed smoke seeping through the room<br />
shortly before 9 a.m.<br />
Col. Joseph Goetz, former executive for<br />
RKO Theatres who has been in charge of entertainment<br />
of service men overseas the last<br />
several years, is now back in Dayton as coowner<br />
of the Red Fox Steak House, Third<br />
and Main streets . . . Harold Hoffert has<br />
joined Allied Artists as salesman in the Columbus<br />
and West Virginia territory. He fills<br />
the vacancy caused by the recent death of<br />
Frank Decker.<br />
On the Row were Jack Haynes of Detroit;<br />
Ray Frisz, Springfield; Jack Needham, Columbus;<br />
John Goodno, Huntington; Bud<br />
Hughes and Frank Carnahan, Beattyville.<br />
Ky.; FYank Yassenoff, Columbus, and Harley<br />
Bennett, Circleville . . . Vacationers included<br />
Harold Rullman, salesman at Columbia, who<br />
went to Florida; Ruth Gruener, Paramount,<br />
and James Frew, district manager for U-I,<br />
who conferred with local Manager Frank<br />
Schreiber.<br />
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BOXOFFICE :<br />
: October<br />
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20, 1956 77
—<br />
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CLEVELAND<br />
Jack Shulman, Independent circuit owner<br />
with theatres here and in Painesville, and<br />
his wife returned from a two-month vacation<br />
trip in Europe . . . Elmer DeWitt, general<br />
manager of the Mailers theatres in E>efiance,<br />
will reopen the Strand Theatre the end of<br />
this month . . . More than 7,000 women<br />
jammed nine theatres in widely scattered<br />
areas to attend a free showing of a 14-minute<br />
reel "Breast Cancer Self-Examination"<br />
followed by a talk by a leading cancer specialist<br />
on Tuesday afternoon (9) . The American<br />
Cancer Society and the participating doctors<br />
and the women congratulated the theatre<br />
managers for their part in this public relations<br />
effort. The theatre owners donated<br />
use of the theatres and all services connected<br />
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Disney's "Fantasia" opened Wednesday<br />
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Alliance, starting Thursday (25) . . . Ted<br />
Levy, Buena Vista district manager, has all<br />
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Milton Mooney, head of Cooperative Theatres<br />
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CivrelamI 14. Ohio<br />
Manny Stutz has given up his lease on the<br />
downtown Standard Theatre, where he had<br />
been playing exploitation pictures. The theatre<br />
is now closed.<br />
Michael Koury, who recently bought the<br />
Grove Theatre building in Lorain from the<br />
estate of the late George Shenker, has decided<br />
to run the house himself. John Dandrea<br />
formerly operated it . . . Rhoda Koret, who<br />
resigned as Columbia booker to join the army<br />
of housewives, has tired of retirement and is<br />
now with Academy Film Service on a parttime<br />
basis . . . Jack Armstrong notified exchanges<br />
that he is reopening the Palace Theatre,<br />
Perrysburg, for weekend operation . . .<br />
Rumor has it that States Films is shopping<br />
for a building of its own and contemplates<br />
taking over the inspection and shipping for<br />
several major exchanges.<br />
"Giant" opens October 31 at the Allen Theatre.<br />
Warner publicity representative Irving<br />
Tombach was due in to set up an elaborate<br />
opening campaign . . . Jerry Steel, owner of<br />
the Apollo Theatre, Oberlin, and the Star<br />
View Drive-In, Norwalk, was in town on a<br />
booking visit . . . Jack Share has resigned as<br />
Buena Vista salesman . . . The Circle Theatre<br />
here, playing hillbilly stage shows on weekends,<br />
is cutting admission price from $1 to<br />
90 cents. Managing Director Marmy Stutz<br />
said . . . John Selby of Selby Industries,<br />
Akron, and his son Bill were in town to attend<br />
the metals convention . . . Lester Isaacs,<br />
head of the Cinerama publicity staff, was<br />
here to set up the November 14 opening at the<br />
Palace Theatre.<br />
Associated circuit east side theatre managers<br />
are gloating over the circuit's west side<br />
managers on basis of victory over them in a<br />
six-inning baseball game at the recent annual<br />
company clambake.<br />
Paul Vogel of Wellsville closed his Salem<br />
Drive-In on October 7 and announced that<br />
the Midway, Ravenna, will be closed Sunday<br />
(28). Vogel has reported to Ft. Meade, Md.,<br />
for his usual winter occupation as an instructor<br />
at the Command and General Staff<br />
School. In his spare time. Major Vogel will<br />
be able to devote some time to the Vogel<br />
Bros.' nearby new Baltimore Drive-In, under<br />
the management of Hank Vogel. It is<br />
planned to operate the ozoner all winter.<br />
COLUMBUS<br />
J^obert Horton, manager of the RKO Grand<br />
for the last 18 months, has resigned to<br />
accept a position as manager of the Hollywood<br />
in the (Dincinnati suburb of College<br />
Hill. The Hollywood is owned by Midstates<br />
Theatres. No successor has been appointed<br />
at the Grand, said Manager Ed McGlone of<br />
the Palace . . . PYank Marzetti, manager of<br />
the north side Linden neighborhood, has inaugurated<br />
a student rate aimed chiefly at<br />
Ohio State University students . . . Reid<br />
Leath, WCOL disc jockey, conducted a lobby<br />
program from the World art theatre at the<br />
opening of "The Vagabond King."<br />
J. R«ai Neth of the Neth neighborhood circuit<br />
screened the safety film, "Lakewood<br />
Learns to Live," in all of his theatres<br />
Ous Sun, 88-year-old Springfield<br />
. . .<br />
showman,<br />
was feted by family and friends on his birthday.<br />
He is now semiretired, acting as advisor<br />
for the Ous Sun Booking Exchange operated<br />
by his son Cms Sun jr. and Robert<br />
Shaw, general manager.<br />
'War' and 'Unknown'<br />
Lead in Cleveland<br />
CLEVELAND—While none of the downtown<br />
theatres made a killing, several pictures<br />
received a moderately good pubhc support,<br />
"War and Peace" ran up a ISO per cent gross<br />
in its second week at advanced prices, a<br />
gross less than the second week of "The King<br />
and I" at the same theatre at lower admission<br />
prices. "Tea and Sympathy" held consistently<br />
in a second week at the State with a 100 per<br />
cent total. "Toward the Unknown" was above<br />
average, with 115 per cent for its first week.<br />
(Averoge Is 100)<br />
Allen Toward the Unknown (WB) 115<br />
Heights Art House of Ricordi (Cormoran) 100<br />
Hippodrome War and Peace (Para), 2nd wk.<br />
advanced scale<br />
1 30<br />
Ohio Run for the Sun (UA), 2nd d.t. v/'k. '.'.'.'.'. '. 85<br />
Palace 1984 (Col); The Gamma People (Col). . . .100<br />
State Tea and Sympothy (MGM), 2nd d.t. wk...ll0<br />
Stillman The Vagabond King (Para) 80<br />
Downtown Grosses<br />
At Detroit Fairly Solid<br />
DETROIT — Despite distressingly low<br />
grosses in industrial sections of the city,<br />
business downtown has been fairly solid.<br />
"The Bad Seed" and "Attack!" were strong.<br />
Adams High Society (MGM), 8th wk 95<br />
Broadway Capitol Godzilla (Embassy); Man Beast<br />
(SR) 100<br />
Fox—Rebecca (20th-Fox); Shadow of Feor (UA).. 70<br />
Madison The Bad Seed (WB) 200<br />
Michigan War and Peace (Para), 2nd wk. '''l85<br />
Palms AHack! (UA); Gunslinger (AlP) 200<br />
United Artists Oklohoma! (Magna), 33rd wk 140<br />
'War and Peace' Grosses<br />
Top Cincinnati Mark<br />
CINCINNATI—Business was seriously affected<br />
by the world series games. "War and<br />
Peace," which opened at the RKO Palace,<br />
held over for a second week in that theatre.<br />
Albee The Power and the Prize (MGM) 95<br />
Grand Satellite in the Sky (WB); The River<br />
Changes (WB) 95<br />
Keiths—Best Things in Life Are Free (ioVh^ox),<br />
2nd wk 115<br />
Palace War and Peace (WB) 1 20<br />
Forrest Martin Promoted<br />
DETROIT—Forrest Martin, salesman for<br />
United Film Service for many years in this<br />
territory, has been appointed division manager<br />
for the company, succeeding the late<br />
Thomas P. Allen who held the post for many<br />
years. Martin will make his headquarters at<br />
4122 Herman Ave., S. W., Grand Rapids.<br />
a screen game,<br />
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78 BOXOFFICE October 20, 1856
—<br />
—<br />
—<br />
—<br />
—<br />
Holdover Bills Good;<br />
'War and Peace' Leads<br />
BOSTON—"War and Peace" and "Oklahoma!"<br />
were the two leaders in an otherwise<br />
dull week with holdovers prevailing. In order<br />
to attract more matinee business at the<br />
Saxon where "Oklahoma!" is in its fourth<br />
week, the management lowered the prices<br />
from $1.50 to $1.25 for the early matinee<br />
shows only.<br />
{Average Is 100)<br />
Astor The Eddy Duehin Story (Col), 8th wk., 6<br />
days 80<br />
Beacon Hill ^Fantasia (BV), reissue 110<br />
Boston Seven Wonders of the World (Cinerama),<br />
6th wk 125<br />
Exeter Street Privote's Progress (DCA), 6th wk.. . 85<br />
Kenmore La Strodo (Trans-Lux) 130<br />
Memorial The Best Things in Life Are Free<br />
(20th-Fox), Magnificent Roughnecl
BOSTON<br />
n Ibert Goldman, projectionist at the Beacon<br />
Hill Theatre, will be installed as commander<br />
of the Lt. A. Vernon Macaulay Post<br />
270, the theatrical post of the American<br />
Legion. A member of the post for ten years,<br />
Goldman has served on the executive committee,<br />
the house committee and as junior<br />
and senior vice-commander. The installation<br />
will be held November 20 at Blinstrub's<br />
Village. A member of lATSE Local 182,<br />
Goldman was formerly employed by the Joe<br />
Cifre Ekjulpment Co. Others in the film district<br />
to be installed in prominent posts that<br />
evening are Abe Barry, Columbia booker, as<br />
a member of the executive committee, and<br />
qIf your seats are noiseless<br />
. . . free from squeaks<br />
(and patrons' squawks) . . .<br />
chances are — they are<br />
'Jutemationaf!<br />
Write, wire or phone —<br />
"Doc"<br />
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Phone: BRyont 9-5055<br />
or<br />
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UNION CITY BODY CO., INC.<br />
Union City, Indiana<br />
Cyril McGerigle, RKO booker, as<br />
post chaplain.<br />
Sympathy to William Cliggott, manager of<br />
Massachusetts Theatre Equipment Co., in<br />
the death of his mother, Mrs. William Cliggott<br />
sr., of Medford ... A free Saturday morning<br />
kiddy show at the Pitohburg Theatre<br />
was arranged by Manager Frank Boyle and<br />
the Red & White Stores for October 20,<br />
when a feature and cartoons were shown to<br />
the children. On December 15, the electrical<br />
workers union will host a Christmas party<br />
for kiddies with a stage show, a feature picture,<br />
cartoons and gifts. On December 8,<br />
Boyle has arranged to have Zippy the Chimp<br />
appear on the stage as entertainment for the<br />
children.<br />
The Rialto, Everett, was reopened Thursday<br />
(11) by newcomer George Hodgdon for<br />
evening performances only. The theatre has<br />
been closed for several months . . . The special<br />
screening for the wives of exhibitors of "Toward<br />
the Unknown," arranged by the Warner<br />
staff, was a complete success, with about 30<br />
women present who met at the Warner office<br />
for light refreshments before the screening.<br />
Hostesses at the luncheon were Mrs.<br />
Ralph lannuzzi and Mrs. William Kumins.<br />
Loew's State and Orpheum booked three<br />
UA first run films to play in succession,<br />
starting with "The Ambassador's Daughter"<br />
October 11, "Bandido" on the 18th and "Attack!"<br />
on the 25th. The second features<br />
are Federal Film's "Swamp Woman" on the<br />
11th, UA's "Shadow of the Eagle" on the 18th<br />
and UA's "Gun Brother" on the 25th. Joe<br />
Mansfield, UA, and Karl Fasick, Loew's Theatres,<br />
are working on the campaigns.<br />
Worthing-ton "Buster" Holt has been appointed<br />
house manager at the newly redecorated<br />
Saxon Theatre where "Oklahoma!"<br />
in the Todd-AO process is in its fifth week.<br />
Holt, who has managed drive-ins for Lockwood<br />
& Gordon Enterprises, opened the Den<br />
Rock Drive-In in North Andover this season<br />
as manager. At the Saxon, he is working with<br />
Sam Richmond, managing director.<br />
Bob McNulty, owner of the Warwick Theatre,<br />
Marblehead, is a patient at the Mary<br />
Allen Hospital, Marblehead, for surgery. He<br />
will be confined for several weeks . . . Many<br />
of the drive-ins in the metropolitan area are<br />
remaining open during October but the upstate<br />
open-airers are closing or getting ready<br />
to close for another season. The 1956 season<br />
will go down as a heart-breaking one<br />
weatherwise for drive-in operators. The<br />
spring started off with cold, damp, dreary<br />
weather. Then, to make matters worse there<br />
were so many rainy weekends during the<br />
summer that the drive-ins suffered accordingly.<br />
A partial listing of the closings is:<br />
in Massachusetts—Gardner, Milford, Turners<br />
Falls, West Springfield, Orange, Adams, Sturbridge.<br />
In New Hampshire—Alton, Boscawen,<br />
North Conway, North Woodstock, Woodsville.<br />
In Maine—Kennebunk, Van Buren, Madewaska,<br />
Mattawaumkeag, Norway. In Vermont—Wlnooskl,<br />
Falrlee, New Haven. In<br />
Rhode Island—North Smithfleld.<br />
Sidney James in 'Esther Costello'<br />
South African-bom Sidney James will play<br />
a top featured role In Columbia's "The Story<br />
of Esther Costello."<br />
Cecil DeMille Feted<br />
By Mayor of Boston<br />
BOSTON—Cecil B. DeMille, producer and<br />
director of "The Ten Commandments," was<br />
guest of honor at a luncheon in the Oval room<br />
at the Sheraton Plaza Hotel Tuesday (16),<br />
sponsored by Mayor John B. Hynes of<br />
Boston. The mayor gave DeMille a beautiful<br />
silver Paul Revere bowl inscribed, as follows:<br />
"For his contributions in serving faith in<br />
God and advancing brotherhood among men<br />
through his motion pictures."<br />
DeMille is the sixth dignitary to receive a<br />
silver Paul Revere bowl. Others went to King<br />
Paul and Queen Frederika of Greece; Ben<br />
Gurion, prime minister of Israel; Gen.<br />
Douglas MacArthur; Emperor Haile Selassie<br />
of Ethiopia and another going to a direct<br />
descendant of Paul Revere in Perrigioux,<br />
France.<br />
An invitational screening of "The Ten<br />
Commandments" was staged at the Astor<br />
Theatre a week earlier. All 1,320 seats in the<br />
theatre were taken by exhibitors and their<br />
wives, clergymen, prominent Boston dignitaries<br />
and people in all walks of life. The list<br />
was compiled by Paramount in an effort to<br />
invite a widely varied group in order to<br />
attract a well-rounded audience for its reaction.<br />
The film will open at the Astor Theatre<br />
November 20 on a reserved seat, two-aday<br />
basis.<br />
NEWHAMPSHIRE<br />
•The University of New Hampshire film society<br />
opened its new season Tuesday (9)<br />
in Murkland auditorium in Durham by presenting<br />
Eugene O'Neill's "The Long Voyage<br />
Home." The remainder of the schedule is<br />
as follows: November 13, original antimated<br />
cartoon, "Gertie the Dinosaur," made in 1909,<br />
and Harold Lloyd in "The Freshman," first<br />
released in 1925; December 11, "Grand Illusion";<br />
January 8, "Golden Boy"; February<br />
11, "Henry the Eighth"; March 12, "Hamlet"<br />
and "The Last Laugh"; April 9, "Monsieur<br />
Beaucaire," and May 14, "Destination Moon."<br />
The Palace in Manchester offered an additional<br />
attraction with the two regular film<br />
features during Saturday and Sunday matinees.<br />
"Brave boys and girls" were urged to<br />
see "The House of Wax," which the management<br />
said "will give you goose pimples."<br />
Youngsters attending the shows were given a<br />
free magic pocket comb "to put your hair<br />
down after it rises in horror."<br />
Bolder Landry, a<br />
Laconla-born anthropologist<br />
and explorer, has returned from a six<br />
months trip with Elly Hechscher. an independent<br />
film producer of Los Angeles, into<br />
the territory of the fierce Auca Indians in<br />
the Eastern Oriente section of Ecuador. Landry<br />
described his experiences in a talk before<br />
the Laconia Chamber of Commerce.<br />
The Colonial Theatre in Laconia became a<br />
"world capital," Saturday (13), when a United<br />
Nations Town Meeting of the World was held<br />
there with Laurence P. Whittemore of Pembroke<br />
as the moderator. UN ambassadors<br />
from Iran, Israel, India and the United States<br />
participated in the meeting. Several controversial<br />
Issues, including the Suez Canal dispute,<br />
were discussed.<br />
80 BOXOFFICE : : October 20, 1956
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BOXOFFICE :<br />
: October 20, 1956 81
. . Dave<br />
HARTFORD<br />
Tack Sanson, Stanley Warner Strand, at-<br />
' tended the world series during a week's<br />
vacation. Relief manager here was Joe<br />
Miklos of the SW Embassy, New Britain . . .<br />
Two UA field men, Joe Mansfield and Abe<br />
Bernstein, came through ahead of "Attack!"<br />
"The King and Four Queens" and "The<br />
Sharkfighters" . . . Ralph Stitt, Columbia,<br />
hit downstate locations for "The Solid Gold<br />
Cadillac."<br />
Albert M. Pickus, TOA vice-president and<br />
owner of the Stratford, Stratford, was breath-<br />
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B«t«n 16. Mut. Tel. KE 6-5255<br />
ing easier after the town council finally voted<br />
against a teenager curfew. First selectman<br />
Harry Flood told a council session that Stratford<br />
has a low rate of juvenile delinquency and<br />
that the police force has been ably handUng<br />
any trouble. The curfew proposal developed<br />
after several incidents of "ganging" in certain<br />
sections of that suburban community.<br />
Eddie O'Neill, Brandt Drive-In Theatres,<br />
has dropped Monday-through-Thursday performances<br />
at the Portland (Conn.) Drive-In<br />
for the remainder of the season . . . The Starlite<br />
Drive-In, Stamford, has a new fall weather<br />
gimmick. It runs this line at the bottom<br />
of Tuesday newspaper ads: "Thank You<br />
Nite. This ad cut out admits the driver absolutely<br />
free!"<br />
The Community, Fairfield, has a new dinnerware<br />
giveaway . . . After a number of<br />
weeks of subsequent run attractions, the 2,070-<br />
car capacity Meadows Drive-In is slated to<br />
open soon with RKO's "Back Prom Eternity"<br />
. . , The Majestic, West Springfield, advertising<br />
Paramount's "The Scarlet Hour," ran this<br />
teaser Une, "Delightful New Faces!"<br />
Lockwood & Gordon's Strand, Winsted,<br />
has a new kitchen set giveaway on Monday<br />
and Tuesday nights . . . Doug Amos, L&G<br />
general manager, toured metropolitan Hartford<br />
houses .<br />
discontinued<br />
showings for<br />
The Waterford Drive-In has<br />
Monday-through-Wednesday<br />
the rest of season . . . The SW<br />
. .<br />
Warner, Torrington, featured a TV-radio<br />
comic in "Popeye's Circus Party" at 35 cents<br />
top for a recent Saturday kiddies matinee<br />
program. The film phase featured two hours<br />
of cartoons and a western.<br />
A woman patron hurt in a fall at the SW<br />
Garde, New London, has filed a $20,000 superior<br />
court suit. Esther Ribner says she<br />
was injured while descending a stairway.<br />
She is suing the Connecticut Theatrical Corp.,<br />
Circuit Settlement Corp. and the Stanley<br />
Warner Management Corp., charging the<br />
stairway was defective.<br />
VERMONT<br />
n Walt Disney film may be produced in<br />
Vermont, it has been revealed by Clifton<br />
R. Miskelly, director of the state development<br />
commission. He said Disney was "extremely<br />
interested" in making a picture depicting<br />
Ethan Allen's historic capture of Fort<br />
Ticonderoga in the Green Mountain state<br />
and that the project might be undertaken<br />
during the summer and fall of 1958. Miskelly<br />
said a world's premiere might be held<br />
in the Champlain basin area during its 350th<br />
anniversary celebration. He reported that<br />
Alfred Hitchcock's "The Trouble With<br />
Harry," filmed in this state a couple of years<br />
ago, was currently being shown to standing<br />
room only for the fourth straight month in<br />
Paris. Incidentally, the development commission<br />
also disclosed that "The Trouble<br />
With Harry" has greatly increased the interest<br />
in Vermont's fall foliage spectacle,<br />
bringing many inquiries from out-of-state<br />
people who want to know the exact locations<br />
where "the beautiful color shots were made."<br />
The Rev. Mark Tennien, the MaryknoU<br />
jeep-driving priest, who was featured In the<br />
documentary films, "The MaryknoU Story"<br />
and "The Miracle of Blue Cloud," gave a<br />
communion breakfast talk during the alumni<br />
homecoming weekend at St. Michael's College<br />
Winooski.<br />
In<br />
NEW HAVEN<br />
TT-I has scheduled a saturation campaign<br />
covering 17 key Connecticut cities<br />
and towns for the pairing of "Curucu, Beast<br />
of the Amazon," and "The Mole People," according<br />
to local Manager Alec Schimel. The<br />
state playdate is November 14 . . . Norman<br />
Bialek, manager of Connecticut Theatres' Fine<br />
Arts, Westport, was back from vacation and<br />
planning to attend the Allied convention in<br />
Dallas.<br />
Sid Kleper, acting manager of Loew's Poli,<br />
promoted two full pages of advertising from<br />
a major furniture store which ran a "Solid<br />
Gold Values" sale, plugging "The Solid Gold<br />
Cadillac" . . . Sam Rosen, of the Rosen Film<br />
Service, has left for Florida for his annual<br />
winter vacation there ... I. J. Hoffman<br />
of the Connecticut Theatres is a patient at<br />
Grace-New Haven Community Hospital,<br />
where he is in fair condition. He was admitted<br />
for observation . Bernstein,<br />
UA publicity man out of Boston, hit Bridgeport,<br />
Hartford and Springfield in advance of<br />
"The King and Four Queens."<br />
Tony Masella, manager of Loew's Palace,<br />
Meriden, was elected president of the Unison<br />
Club, a civic organization in that city.<br />
He was doubly honored, for he is the only<br />
member of the club who lives outside the<br />
city limits . . . Phil Gravitz, MGM manager,<br />
and Alec Schimel, U-I, were Filmrow chairmen<br />
for the annual United fund campaign.<br />
"The Bells Are Ringing," the Judy Holliday<br />
musical which had its world premiere on the<br />
stage of the Shubert here, was completely<br />
sold out two weeks in advance of the start of<br />
its week engagement . . . The downtown<br />
Crown revived "Tobacco Road" and "Grapes<br />
of Wrath" . . . Peter Sheridan, day manager<br />
at the Crown, vacationed on Long Island.<br />
Mail for Max Birnbaum, recently retired<br />
Warner Bros, manager, can be sent to him<br />
in care of the Savoy Manor, Miami Beach<br />
. . . Alec Schimel, U-I manager, vacationed<br />
at the Concord Hotel in the Catskills . . .<br />
Ralph Stitt of Columbia's New York office<br />
was in town assisting with promotion of "The<br />
Solid Gold Cadillac."<br />
Boston Theatremen Meet<br />
On Building Business<br />
BOSTON—In line with the discussions at<br />
the TOA meeting in New York of the business<br />
builder campaign, Samuel Hnanski,<br />
COMPO triumvirate member, called together<br />
the district managers and publicists of downtown<br />
Boston theatres to present the details<br />
of the COMPO plan. Pinanski gave a<br />
full report of the discussions at the public<br />
relations committee in New York and asked<br />
the Boston group to consider the suggestions<br />
on a local level.<br />
A second meeting will be held In the ATC<br />
offices when group members will present<br />
their own ideas for further discussion. Those<br />
present were Paul Levi, ATC; Hy Fine and<br />
Jack Saef, New England Theatres; Nat<br />
Golden and Ben Domingo, Keith Theatres;<br />
Charles Kurtzman and Karl Fastlck, Loew's<br />
Theatres; Dan Finn and Louis Krasnow,<br />
Astor Theatre; James King, Boston Theatre,<br />
and Harry Peinstein, who came In from New<br />
Haven for the meeting.<br />
82<br />
BOXOFFICE<br />
:<br />
: October 20, 1956
—<br />
—<br />
—<br />
—<br />
Midnight Show Aids<br />
Things' in Toronto<br />
TORONTO—After being given an advance<br />
midnight screening at the Imperial, "The<br />
Best Things in Life Are Free" opened its<br />
regular engagement less than a week later<br />
at Shea's to lead the boxoffice parade.<br />
Among the holdovers strong second weeks<br />
were registered by "War and Peace" at the<br />
Imperial and "Tea and Sympathy" at Loew's<br />
and the Uptown.<br />
(Average Is 100)<br />
Eglinton, University Lisbon (Rep) 105<br />
Hyland Jacqueline (JARO), 2nd wk 105<br />
Imperial War and Peace (Pora), 2nd wk 130<br />
Loew's Uptown Tea and Sympathy (MGM), 2nd<br />
wk 125<br />
Nortown Pardners (Pora) 105<br />
Odeon The Queen of Babylon (20th-Fox) 110<br />
Shea's The Best Things in Life Are Free<br />
(20th-Fox) 155<br />
Tivoli Oklahoma! (Magna), 25th wk 105<br />
Towne Private's Progress (British), 2nd wk 105<br />
Post-Holiday Grosses Mild<br />
In Vancouver, 'Sky' Is Tops<br />
VANCOUVER—After a big weekend over<br />
the Thanksgiving holiday boosted most first<br />
run business to above-average levels, postholiday<br />
business was mild. Topping the town<br />
was "Reach for the Sky," "Canyon River,"<br />
and the tenth week of "The King and I."<br />
Capitol The Best Things in Life Are Free<br />
(20th-Fox)<br />
Good<br />
Cinema Canyon River (AA); Lord of the<br />
Jungle (Cot) Good<br />
Orpheum The Mountain (Pora) Good<br />
Porodise Rock Around the Clock (Col) Good<br />
Plaza Walk the Proud Land (U-l Average<br />
Strand—The King and I (20th-Fox), 10th wk Good<br />
Studio Lo Stroda (IFD) Good<br />
Vogue—Reach for the Sky (JARO) Excellent<br />
'Reach for Sky' Held Over<br />
For Fourth Toronto Week<br />
TORONTO—The J. Arthur Rank special,<br />
"Reach for the Sky," continued for a fourth<br />
week at four local Odeon units, the Fairlawn,<br />
Danforth, Humber and Colony. The feature<br />
also had been playing the main Odeon on<br />
Carlton street, but was withdrawn because<br />
of the booking of a vaudeville bill there last<br />
week with Dorothy Lamour and the Four<br />
Lads as headliners.<br />
Famous Players restored its Show of the<br />
Week policy after a brief lapse by playing<br />
"Somebody Up There Likes Me" at eight<br />
units, the Alhambra, Beach, College, Capitol,<br />
Palace, Parkdale, Runnymede and St. Clair.<br />
The Famous Players team, the Bloor and<br />
Oakwood, continued with its new action policy<br />
in offering "Behind the Wall" first run for<br />
Toronto.<br />
Movie Game Contestants<br />
Collect $761 in Prizes<br />
OTTAWA—Local theatregoers went for the<br />
newly established Movie Game at the Rideau<br />
and Nelson in a big way, collecting $761.90<br />
as cash prizes in the first week's contest in<br />
which patrons picked their choices from a list<br />
of Hollywood actresses.<br />
The results were announced here after the<br />
contest cards from all Ontario locations had<br />
been checked by the Motion Picture Research<br />
Guild, Toronto. Twelve winners divided the<br />
$2,000 award for those in Ontario who picked<br />
six of ten stars in the correct order, while<br />
19 participants across the province had five<br />
stars in the proper order to split the $1,000<br />
prize. There were six Ottawa winners in<br />
the two divisions.<br />
CBC to Produce Series<br />
On Mounties for Video<br />
OTTAWA—A. D. Dunton, board chairman<br />
says the Canadian Broadcasting Corp.<br />
has arranged for the production of a TV series<br />
based on the RCMP in collaboration with<br />
Canadian studios, one of which is reported<br />
to be Crawley Films of Ottawa.<br />
At present the CBC is cooperating with<br />
Normandie Productions, Canadian affiliate<br />
of Television Programs of America, in the<br />
making of "The Last of the Mohicans" in<br />
39 half-hour episodes for TV starring Lon<br />
Chaney and John Hart. The company is<br />
engaged in location work on Arthur Gottlieb's<br />
estate, Pickering, Ont.<br />
Theatreman Rescues<br />
Child From Train<br />
CHATEAUGUAY, QUE.—U. J. Bourdon,<br />
owner of the Alamo Theatre here, has become<br />
the toast of the town for his brave<br />
rescue of a 7-year-old girl from the path of<br />
a fast-moving freight train. Bourdon, who is<br />
66, escaped with his own life a fraction of<br />
a second after he threw Carole Bolduc to<br />
safety and the train whistled past.<br />
Bourdon was calling for newspapers at the<br />
railway station when he heard cries from the<br />
youngster, who had caught her right foot<br />
between the motor vehicle platform and the<br />
track. The 90-car freight was about 500 feet<br />
from the crossing traveling 45 miles per hour.<br />
Bourdon ran toward the crossing signaling<br />
to the engineer, who could not slow down<br />
the train. Bourdon made three attempts to<br />
free the child, before his third yank dislodged<br />
her from the squeeze. Bourdon received a<br />
letter from J. J. Danhof jr. of Watertown,<br />
N. H., superintendent of the New York<br />
Central System, expressing thanks and appreciation<br />
of the company for his heroic act.<br />
Fourth of Airers Closed<br />
TORONTO—An estimated one-quarter of<br />
the drive-ins in Ontario have closed for the<br />
season or have reduced operations to a parttime<br />
basis. The latest to lock the gates are<br />
the Peterborough and the Aladdin at Ottawa.<br />
The Kingston, Ont., Drive-In is now open on<br />
Friday and Saturday nights only.<br />
FPC Asks Permission<br />
For Toll-TV System<br />
OTTAWA—According to the federal Department<br />
of Transport, Famous Players<br />
Canadian Corp. has made a definite move<br />
for the establishment of closed-circuit television<br />
systems in the Dominion through its<br />
subsidiary, Trans-Canada Telemeter of<br />
Toronto, which holds the Canadian rights<br />
of International Telemeter Corp. of the USA.<br />
The government department said that<br />
Trans-Canada Telemeter, of which E. E.<br />
Fltzgibbons is president and J. A. Pouliot is<br />
executive engineer, had opened negotiations<br />
with transport authorities for permission to<br />
operate three installations at Kenora, Ont.,<br />
North Battleford, Sask., and Kitimat, B. C,<br />
where no TV broadcasting stations have been<br />
established.<br />
At North Battleford the municipal council<br />
gave tentative approval October 10 for a<br />
local Telemeter circuit to cost an estimated<br />
$200,000. Incidentally, the Department of<br />
Transport gives final approval to recommendations<br />
for new stations or facilities by<br />
the board of governors of the government<br />
agency, the Canadian Broadcasting Corp.<br />
Meanwhile the royal commission investigating<br />
broadcasting conditions in Canada received<br />
a declaration from A. D. Dunton, CBC<br />
board chairman, that the time was ripe<br />
for<br />
second TV stations in leading cities such as<br />
Toronto, Montreal, Winnipeg, Calgary, Edmonton<br />
and Vancouver.<br />
Within three years it was expected that<br />
Canadian TV coverage would be extended<br />
another 10 per cent so that 90 per cent of<br />
the population could have television programs.<br />
The 10 per cent expansion would cost an<br />
estimated $11,000,000, the commission was<br />
told.<br />
HANDY SUBSCRIPTION<br />
'Film Fare' Radio Show<br />
TORONTO—JARO and Odeon Theatres<br />
have launched a special radio program, Film<br />
Fare, scheduled to run for 26 weeks and<br />
originating from Toronto station CFRB every<br />
Thursday night for a half hour starting at<br />
8 o'clock. The producer is Gerald Pratley,<br />
widely known CBC film critic, who will be<br />
the commentator for interviews and for excerpts<br />
from JARO and Hollywood pictures<br />
as they play Odeon houses.
VANCOUVER<br />
Phe local blue Jean and leather jacket crowd<br />
turned out in full force at the downtown<br />
Paradise Theatre to see "Roclc Around the<br />
Clock"—and weren't even incited to applause.<br />
Police stationed at the theatre all week could<br />
be the reason. The film, which caused riots<br />
In many U. S and Canada spots, failed to<br />
arouse any enthusiasm in Vancouver's rock'n-<br />
'roll teenagers. In Chilliwack, though, young<br />
hoodlums slashed seats at the Paramount and<br />
jostled the usherettes, according to Manager<br />
C!laud Smith of FPC.<br />
A television set was a prized possession<br />
here as ball fans settled down to enjoy the<br />
World Series in offices and living rooms. City<br />
stores reported a tremendous rush in rental<br />
of television sets mainly in business offices.<br />
Some stores were filling orders placed two<br />
months ago and noting a 20 per cent increase<br />
in TV sales in the past few weeks. All of<br />
which would seem to spell coming grief for<br />
theatres during the winter season.<br />
A three-year sentence given a local thug<br />
for a $28 theatre robbery of the FPC Capitol<br />
last February has been upheld by the B. C.<br />
court of appeal . . . Eileen Mitchell, who quit<br />
the Orpheum as cashier and went to Alaska<br />
to work in a night club, is back in town in<br />
her old job at the theatre. Orpheum Manager<br />
Ivan Ackery featured a 30-minute ballet<br />
program presented by students from the B.C.<br />
School of Dancing. The show, which included<br />
"The Mountain" on the screen, was<br />
a sellout.<br />
Two circuits in this area are refusing to<br />
DOMIKIOI<br />
employ union projectionists. One is the Pete<br />
Barnes circuit of 20 theatres here and in<br />
Washington State; the other is the Purnell<br />
& Sons circuit, operating 13 theatres and<br />
drive-ins mostly in the Crows Nest Pass<br />
titles<br />
district of Alberta and B.C. . . . New<br />
added to the "adult entertainment" list by<br />
the B. C. censor board are "1984," "Godzilla,<br />
King of the Monsters," "The Killing," "A Kiss<br />
Before Dying," "Rebel in Town," "Sins of<br />
the Borgias" and "The Werewolf."<br />
Ivan Ackery, Orpheum manager, is in<br />
charge of exploitation for Famous Players<br />
units in B. C. for "War and Peace." He is<br />
making plenty of ace tie-ups for the picture,<br />
which opened at the Orpheum here at roadshow<br />
prices . . . Harry Woolfe, UA manager,<br />
is working hard on the 42-week Jim Velde<br />
sales drive. Spurring him on is his happiness<br />
. . .<br />
at becoming a grandfather, courtesy of his<br />
daughter Diane The father-in-law of<br />
Arthur Graburn, Benjamin Anderson, died<br />
recently at 84. Graburn is the manager of the<br />
downtown Odeon Paradise.<br />
Bob Kelly, Olympia manager, is said to be<br />
thinking of retirement on his winnings from<br />
baseball pools . . . The Surrey Drive-In near<br />
White Rock shuttered for the season after<br />
a poor year's business. Gordon Wilson, film<br />
editor of the Vancouver Herald, resigned and<br />
joined the Bowell-McLean Cadillac agency as<br />
advertising manager. His first tie-up was<br />
with Al Jenkins, Vogue manager, for the<br />
showing of "The Solid Gold Cadillac."<br />
Darrell Prezeau, formerly with the Odeon<br />
SOUID<br />
are privileged to announce that<br />
they are<br />
supplying the following Projection and Sound equipment<br />
to the National Film Board.<br />
• Ceniury Projectors<br />
• Century Sound Systems<br />
• Westrex Soundheads<br />
• Ashcraft Arc Lamps<br />
• Imperial Generators<br />
• Raytone Screens<br />
Installation will be in the studios and auditorium of the<br />
new National Film Board building on Cote de Liesse Road,<br />
Ville St. Laurent, Quebec.<br />
Incorporating the very latest in design and techniques the<br />
new building is the most modern in North America.<br />
Dominion Sound are justifiably proud of their contribution<br />
to Canada's world renowned National Film Board.<br />
DOMINIUM mm Equipments Limilcd<br />
HSAD OFFICE: 4040 St. Catherine Street West, Montreal.<br />
BRANCHES AT: Halifax, Saint John, Quebec, Montreal, Ottawa, Toronto,<br />
Hamilton, London, North Bay, Winnipeg, Regina, Calgary, Edmonton, Vancouver.<br />
in Victoria, is the new assistant at the Vogu6,<br />
here in Vancouver. He replaces Jimmy<br />
Webster, who has moved to the Plaza in the<br />
same capacity. Prezeau was succeeeded by<br />
Brian Wright from the Plaza Victoria as<br />
assistant at the Victoria Odeon . . . The<br />
Kingsway, local suburban house, will open<br />
soon with a foreign film policy after eight<br />
months of darkness.<br />
Drive-in business in British Columbia declined<br />
11 per cent during the season just ending.<br />
Up to now, the outdoorers had maintained<br />
relative steadiness in the face of<br />
slumping revenues at the conventional theatres.<br />
On this basis some ozoners may stay<br />
closed in 1957 . . . Jack Brent, for the past<br />
27 years with Canadian Pacific Film Delivery<br />
here, resigned and will join the Okanagon<br />
Film Delivery recently formed by Harold<br />
Lock, former projectionist. Brent will make<br />
the Penticton fruit town his headquarters.<br />
Elliott Brown, one of Odeon's top managers,<br />
has resigned and will join radio station<br />
CKLG in North Vancouver as advertising<br />
manager. Jack Armstrong, manager of the<br />
Odeon Plaza in Victoria, replaces Brown at<br />
the Victoria Theatre, with Steve Allen, who<br />
had managed the Odeon Haney in the Fraser<br />
Valley, moving to the Victoria Plaza. Marie<br />
Aime, former Odeon relief manager here,<br />
takes charge of the Odeon at Haney.<br />
Harry A. Friedman Dies;<br />
Odeon Chain Partner<br />
TORONTO—Harry A. Friedman of Edmonton,<br />
partner of Odeon Theatres, died at<br />
his new home in Burlington at the age of<br />
67. The funeral services were held at Holy<br />
Blossom Synagogue here.<br />
Pi-iedman, who was born in Buffalo, N. Y.,<br />
and lived in St. Catharines, Ont., before<br />
graduating in law at Osgoode Hall, Toronto,<br />
founded Odeon Midwestern, Ltd., Edmonton,<br />
in association with the Canadian Odeon<br />
circuit. He was also the head of a legal<br />
firm at Edmonton where he lived for many<br />
years before his recent return to the east.<br />
He organized a number of companies in the<br />
house furnishing, furniture and shoe fields<br />
and had been a member of the Canadian Bar<br />
Ass'n and the Alberta and Edmonton Law Societies.<br />
An ardent Zionist, he was a past<br />
president of B'nai B'rith lodge at Edmonton.<br />
The survivors are his wife, the former<br />
Frances Lepofsky of Toronto, two daughters<br />
and six brothers and sisters who live in Buffalo,<br />
Niagara Falls, N. Y., Edmonton and In<br />
Israel.<br />
To Start on Civic Square<br />
In Toronto Next Spring<br />
TORONTO—Construction of the $6,150,000<br />
civic square and underground parking garage<br />
in downtown Toronto will start next<br />
spring, according to Chairman Ralph Day<br />
of the Toronto Parking Authority. One of<br />
the last remaining enterprises on the large<br />
site is Shea's, a 2,348-seat theatre of the<br />
Famous Players, which was expropriated by<br />
the city months ago for the municipal square<br />
to the west of the city hall. The theatre continues<br />
to operate with much success under the<br />
management of Len Bishop, the most recent<br />
engagement, "The King and I," running<br />
to ten weeks.<br />
If and when Shea's disappears at the hands<br />
of the wreckers. Famous Players still will<br />
have the Imperial and Tlvoli downtown.<br />
84 BOXOFFICE :<br />
: October 20, 1956
I<br />
I<br />
Offer by Durand Council<br />
Turned Down by Noecker<br />
DURAND, WIS.—An offer of free theatre<br />
heat in return for 49 weeks of motion pictures<br />
a year has been rejected by C. C.<br />
Noecker, owner of the local theatre. Noecker<br />
objected to the portion of the offer whereby<br />
he would have to stay open 49 weeks a year.<br />
The most recent offer followed a special<br />
meeting of the city council called to consider<br />
further negotiations that might reopen the<br />
theatre, closed since September 11.<br />
Two weeks earlier, aldermen refused a bid<br />
from Noecker for free heat and 50 per cent<br />
reduction in rent. If those concessions were<br />
granted, Noecker said, he anticipated 48 to<br />
50 weeks a year of operation, provided<br />
patronage remained near current levels. With<br />
heat alone provided, he estimated he could<br />
operate about eight months a year.<br />
I<br />
Pat Elliott, 20, Is New Mgr.<br />
Of Des Moines IngersoU<br />
DES MOINES—Pat Elliott, 20,<br />
of Hastings,<br />
Neb., was recently appointed by the Tri-<br />
States Theatre Corp. to manage the IngersoU<br />
Theatre here. Elliott has been assistant manager<br />
of the Rivoli Theatre in Hastings the<br />
past 30 months and had been employed by the<br />
theatre for four years.<br />
The new IngersoU manager is a 1954 graduate<br />
of Hastings high school and attended<br />
Hastings College.<br />
Art House Lives Up to Name<br />
COLUMBUS—The Bexley art theatre is<br />
really that. In addition to playing foreign<br />
and domestic art films, the suburban house<br />
displays original paintings on its walls. The<br />
paintings are by local artists and are furnished<br />
to the theatre by the Columbus<br />
Gallery of Pine Arts. The paintings are<br />
price-tagged and several sales have been reported.<br />
Robert Little is manager of the<br />
Bexley.<br />
Where to Seek SBA Loans<br />
COLUMBUS—Ohio exhibitors who wish to<br />
apply for loans from the Small Business Administration<br />
may apply to the administration's<br />
offices in the Ferguson Bldg., 1783 East<br />
11th Street, Cleveland, or the branch office at<br />
Room 440, Federal Bldg., Cincinnati, stated<br />
an Independent Theatre Owners of Ohio<br />
bulletin.<br />
Revive 'Citizen Kane'<br />
TORONTO—The International Cinema<br />
featured a revival of "Citizen Kane" this week<br />
to capitalize on the interest which was<br />
aroused in this 1941 picture when it was included<br />
in the Stratford, Ont., Film Festival<br />
with its assortment of old and aew productions.<br />
Ponca City Aids Quake Victims<br />
PONCA CITY, OKLA. — Don Hall, city<br />
manager for Video here, arranged a special<br />
preview showing at circuit houses here on<br />
a recent Wednesday night, with all receipts<br />
going into a special fund for the benefit of<br />
some 20,000 Greeks whose homes and property<br />
were damaged by an earthquake earlier this<br />
year.<br />
MONTREAL<br />
lUTurray Briskin, executive assistant to the<br />
president of Associated Screen News said<br />
Nick Nicholson has been named laboratory<br />
superintendent, replacing T. O. "Ace" Bailey,<br />
who resigned to return to the field of atomic<br />
energy. Nicholson has had 30 years of<br />
laboratory and production experience. He<br />
relinquishes the post of Quebec district sales<br />
manager. T. M. "Ted" Abrams becomes<br />
Quebec district TV commercials sales manager<br />
and will also carry on as advertising and<br />
publicity relations director. An assistant to<br />
Abrams in the latter capacity will be named<br />
soon. Other promotions announced at ASN<br />
include William Conway, former 35mm<br />
laboratory coordinator, who now becomes assistant<br />
laboratory superintendent. Conway<br />
has had 29 years of experience in all phases<br />
of lab work. George Ramsey, former film<br />
inspector, replaces Conway as 35mm laboratory<br />
coordinator. The above staff changes are<br />
part of a continuing program at ASN to fill<br />
any vacancies by promotions from within the<br />
organization.<br />
Radio City Tlieatre reopened with the programming<br />
of outstanding first run French<br />
films as well as stage presentations. The house<br />
was redecorated by a famous Moroccan firm<br />
with head offices at Paris, France. Louis<br />
Thare of the French firm supervised the<br />
decorating of the theatre. Thare has 27<br />
years of experience in the decoration of theatres.<br />
He said he has supervised the decoration<br />
of 3,000 houses and that his firm did the<br />
work at Cannes at the Palais des Festivals.<br />
The Radio City is a 1,500-seat house and<br />
2,000 yards of glass-silk-satin were used.<br />
The Canadian Motion Picture Pioneers,<br />
Quebec division, will hold its ninth semiannual<br />
meeting November 27 in Rialto Hall.<br />
The pre-Christmas gathering is planned as<br />
the biggest and best in the association's history<br />
and notice of the meeting said the fun<br />
of previous meetings will be topped this year.<br />
The meeting is called for 5:30 p.m., followed<br />
by cocktails and dinner. The meeting is<br />
opened to all members and friends of the<br />
picture industry. Arthur Larente, manager<br />
of Peerless Films, Elwood 0311, is the convener.<br />
George Heiber, Toronto manager for United<br />
Artists, reported having received a telephone<br />
call from Hollywood from Sam Kunitsky,<br />
Montreal UA manager. Kunitsky, who attended<br />
a company sales meeting at Hollywood,<br />
told Heiber, who is currently in Montreal<br />
on business, that he looked forward to<br />
meeting exhibitors and telling of his successful<br />
trip to the film capital ... A cocktail<br />
party was given by executives and staff of<br />
Warner Bros, to Audrey Mitchell, head<br />
cashier of the company, preceding her wedding.<br />
Miss Mitchell received a gift from the<br />
Warner Bros, staff.<br />
Among the exhibitors who visited the film<br />
exchange were Jack Adelson, Roxy and Alhambra,<br />
Ste. Agathe-des-Monts; Paul<br />
Gauthier, Montcalm, Rouyn, and Gerry<br />
Langevin, Tracy, Tracy.<br />
SMALL THEATRE OWNERS<br />
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recognize<br />
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as the best Theatre Supply House to solve their problems<br />
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Recent small theatres equipped for CinemaScope by<br />
G.T.S.<br />
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Contact your nearest G.T.S. branch<br />
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BOXOFFICE :<br />
: October 20, 1956 85
ii-is.^i'M m\<br />
. . When<br />
. . The<br />
. . Mrs.<br />
..J^ -. iLxiilitiiiilikLXittliiiii,<br />
TORONTO<br />
Qeoree Delaney of the Delaney Theatre,<br />
Gananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . . .<br />
The advance advertising campaign for "The<br />
Ten Cksmmandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
Alex Harris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
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. . home . The York at Hamilton, long operated<br />
by Odeon, has a split German-Italian<br />
week in its new art policy. German features<br />
play the first<br />
three days, followed by Italian<br />
product for the last half.<br />
Downtown managers in Toronto were happy<br />
when the last ball was heaved in the World<br />
Series. Matinee audiences at the theatres<br />
were decidedly off, what with both TV and<br />
radio coverage of the ball games, but saloons<br />
were crowded . . . The Motion Picture Industry<br />
Council of Canada has gathered details<br />
on film producing facihties in the Dominion.<br />
George Cuthbert of General Theatre Supply<br />
Co., 861 Bay St., may still have spare copies.<br />
. .<br />
Laura Stevens, a brunette, has been appointed<br />
assistant manager of the Victoria at<br />
London, Ont., by Manager Frank Paul. She<br />
is the first woman in the role at any of the<br />
London houses . Manager Don Edwards of<br />
the Famous Players Tivoli in nearby Hamilton<br />
can't keep his eyes off the screen. It's a new<br />
one, 18x41 feet, seamless and was made in<br />
England, being installed just in time for<br />
"War and Peace."<br />
According to William Kennedy of Toronto,<br />
49 per cent of households in Canada now have<br />
TV sets and Toronto leads with a percentage<br />
Alex Kipnis is looking ahead to<br />
of 74 . . .<br />
next summer with plans for the filming of<br />
"Twelfth Night" and "Henry V" after they<br />
are presented on the Stratford, Ont., stage<br />
during the 1957 Shakespearean Festival there.<br />
Kermit Carr Accepts Post<br />
With Goldberg Theatres<br />
DES MOINES—Kermit Carr, buyer and<br />
booker for Tri-States Theatre Corp. here<br />
the last five years, has resigned and will<br />
move to Omaha.<br />
He will become general manager of the<br />
R. D. Goldberg theatres in Omaha and<br />
Council Bluffs. There are seven Goldberg<br />
theatres, two in downtown Omaha, four in<br />
Omaha suburbs and one in Council Bluffs.<br />
Carr has been with Tri-States 27 years.<br />
OTTAWA<br />
Qfficials of the fire department gave talks<br />
for Fire Prevention Week to audiences at<br />
six theatres, the Centre, Linden, Somerset,<br />
Mayfair, FYancais and Eastview, when ceremonies<br />
were conducted from the stage at<br />
each house . children of Hull, on the<br />
Quebec side of the Ottawa River, had a rare<br />
opportunity to attend a motion picture theatre<br />
when they flocked to a morning show<br />
last Saturday at the Cartier and Laurier<br />
when, in addition to a film program, they<br />
heard fire-prevention talks by Hull officers.<br />
. . .<br />
Clarence Markell, owner of the Capitol at<br />
Cornwall, has discontinued the game of<br />
"Hollywood" at this theatre which he operates<br />
in partnership with Famous Players<br />
Performances of "The Best Things In<br />
Life Are Free" were discontinued Tuesday<br />
night (16) at the Famous Players Capitol,<br />
Ottawa, for the concert engagement of the<br />
Berlin Philharmonic Orchestra.<br />
After a special presentation one evening<br />
during the previous week of the Israeli picture,<br />
"Hill 24 Doesn't Answer," Hye Bessin<br />
brought the picture back to the Glebe Cinema<br />
for a three-day run with all seats at $1 on<br />
October 11-13. Big crowds were in attendance<br />
. he played "Bighouse U. S. A."<br />
at the Centre, Pembroke, Manager D. Dickerson<br />
had two employes parade the streets of<br />
the town in the garb of escapees. Both carried<br />
signs which read "We Busted Out" and<br />
"See How We Did It, Now at the Centre."<br />
A National Film Board film, "Rythmetic,"<br />
made by Norman McLaren and Evelyn Lambart<br />
of Ottawa, has been awarded a diploma<br />
of merit at the International Film Festival In<br />
Scotland . M. Nidd has succeeded<br />
J. D. Forsythe as president of the Ottawa<br />
Film Council which has won the Ontario<br />
award of S. E. McDowell for outstanding public<br />
service. For six years the council has<br />
prepared a "Movie Guide for Children" which<br />
consists of recommendations on current features.<br />
The list appears in the Ottawa newspapers<br />
on Thursdays each week.<br />
The tHSt Laboratory<br />
XRANS-WORLD<br />
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in Canada, which can<br />
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Douglas Conine Meets<br />
Press Folk at Beloit<br />
BELOrr, WIS.—Douglas Conine was introduced<br />
to members of the Daily News editorial<br />
and advertising departments at a luncheon<br />
shortly after he took over as manager for<br />
Standard Theatres here. Carl Salmons, manager<br />
of the Midcity Drive-In, and Russ Wolter,<br />
manager of the Ellis Theatre, also attended<br />
the luncheon.<br />
Conine came here from JanesvlIIe, where<br />
he managed the Highway 26 Drive-In and<br />
the Meyers Theatre. Moving here with Conine<br />
were hl5 wife Emma and a daughter Diane.<br />
Conine succeeded John Falco, resigned.<br />
Plays 'High Society'<br />
ABILENE—The Interstate Park Drive-In<br />
played "High Society" on a first run basis<br />
to full houses for five nights. The picture<br />
held for a second week. There was no Increase<br />
in prices, with adults admitted for 60<br />
cents, children free. Jim Tharp Is manager<br />
of the 500-car Park.<br />
86 BOXOFFICE : : October 20, 1956
oxoffice<br />
Photoplay Studies<br />
SECTION<br />
.<br />
OCTOBER 2 0, 1956<br />
A GUIDE TO THE DISCUSSION OF<br />
FRIENDLY PERSUASION<br />
Prepared by<br />
WILLIAM LEWIN,<br />
Ph.D.<br />
BUSINESS-BUILDING<br />
\ce'<br />
:ee<br />
eir<br />
o-<br />
rer<br />
'or<br />
:nnd<br />
le-<br />
;avel<br />
ow<br />
ny<br />
al)<br />
idy<br />
ce"<br />
[n-<br />
9Xcal<br />
effor<br />
the<br />
m-<br />
arind<br />
idy<br />
ag-<br />
S^ar<br />
ent<br />
apitor<br />
kits sent<br />
schools<br />
obtained for school giveaways ; 350 countercards,<br />
book inserts and book racks were<br />
set up; 21 city libraries received 5,000 bookmarks,<br />
and 25 book stores wound up with<br />
window displays and postcards on picture<br />
and date. At a number of busy intersections,<br />
Clumb posted 24-sheets, and at<br />
a half-dozen popular bus-stops he had sixsheets<br />
blazing the story. And to school<br />
principals and top educators, judges, the<br />
mayor and city officials, industrial executives,<br />
department store bigwigs, advertising<br />
chiefs and various church heads<br />
went a total of 161 telegrams, inviting their<br />
attendance.<br />
Radio stations WEMP, WFOX, WISN,<br />
WRIT and WMIL each hopped onto the<br />
bandwagon, so to speak, and plugged the<br />
picture with both book and record contests.<br />
Stations WTMJ and WOKY carried<br />
on without the contests. In all, Clumb<br />
had 317 spots, 100 of which were for free<br />
on the book and contest arrangement.<br />
His newspaper advertising ran about<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
break in the Journal Green Sheet plus an<br />
In the Sunday Screen and Radio<br />
article.<br />
Guide section of the Sentinel, he got a<br />
color and a black and white photo (full<br />
page)<br />
Four ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
t.\jL xi»a.<br />
road with veteran circus advance man<br />
Frank Braden in attendance. Ti-ucks are<br />
equipped with sound system reproducing<br />
roars, grunts and other prehistoric audio<br />
effects. In addition to street action, tours<br />
are triggering extensive newspaper and<br />
television coverage for the Cinemascope<br />
sciencefiction thriller.<br />
Promotes European Trip<br />
Jack Allen, manager of the Stanley<br />
Warner Felton Theatre in Philadelphia has<br />
promoted a round-trip ticket to Europe<br />
for two, also free heralds for his entire<br />
season!<br />
n a<br />
irds<br />
iow<br />
100<br />
records given away in connection with the<br />
radio contests, a lobby display with live<br />
music from the picture, 25 records for<br />
rapid give-aways, and sheet music from the<br />
film for disc jockeys in the area.<br />
Clumb also wangled a tiein with the big<br />
Boston Store here, with a picture of Miss<br />
Audrey Hepburn and her hairdo, plugging<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
His book tieup was equally impressive,<br />
for Bantam and Dell both went all-out on<br />
the promotion, developing 400 spots in<br />
drugstores, department stores and newsstands.<br />
All ten of their trucks were bannered<br />
with side posting: 100 books were<br />
BOXOFnCE Showmandiser : : October 20, 1956 — 261 —<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins.<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville.<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said : "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pointed out that S&H<br />
is the top stamp and has many stores in<br />
this area. One green stamp was given for<br />
each 10 cents of admission.
TORONTO<br />
r^eorge Delaney of the Delaney Theatre,<br />
Gananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . . .<br />
The advance advertising campaign for 'The<br />
Ten Commandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
Alex Barris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
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Producer-Director William Wyler and Gary Cooper prepare for a scene.<br />
Course of Study in<br />
"STANDARDS of<br />
Photoplay Appreciation<br />
PHOTOPLAY APPRECIATION: An Approach<br />
to Shakespeare" is the title of a new text by William Lewin<br />
and Alexander Frazier.<br />
Chapters are: Why Study Photoplay Appreciation? Where Did the<br />
Movies Come From? Wlio Makes the Movies? Standards of Plioloplay<br />
Production. Standards of Story Material. Notable Screen Writers. Standards<br />
of Direction. Notable Photoplay Directors. Standards of Photoplay Acting.<br />
Notable Screen Actors. Standards of Cinematography. Notable Cinematographers.<br />
Standards of Photoplay Editing. What Makes a Photoplay<br />
Significant? How to Become a Better Movie-Goer. What Shall We Read<br />
About the Movies? Glossary of Motion-Picture Terms. A Photoplay<br />
Approach to Shakespeare.<br />
Publication date, Ian. 2, 1957. Pre-publication<br />
price, $3.75. After Jan. 1, $5.00 a copy.<br />
EDUCATIONAL & RECREATIONAL GUIDES, Inc.<br />
10 Brainerd Road - Summit, New Jersey<br />
FOR REPRINTS of this illustrated guide to "Friendly<br />
Persuasion," write to Publication Press, 4804 East Ninth<br />
The first laboratory<br />
St., Kansas City 24, Mo. Single copies, 30c; 100 lots,<br />
15c a copy; 500 lots, 10c a copy; 1,000 lots, 8c a copy;<br />
2,500 lots, 7c a copy; 5,000 lots, 6c a copy.<br />
m Canada, which tan<br />
remove scratches<br />
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.<br />
A GUIDE TO THE DISCUSSION OF<br />
FRIENDLY PERSUASION<br />
Prepared by<br />
WILLIAM LEWIN, Ph.D.<br />
TYPE AND THEME OF THE PHOTOPLAY<br />
FRIENDLY PERSUASION is a semi-historical comedy-drama about a<br />
Quaker family in southern Indiana at the time of the Civil War. It tells an<br />
intimate story of universal appeal, culminating in some spectacular episodes.<br />
jThe photoplay, like its literary source, combines humorous, romantic, and<br />
erious elements. The picture is based on a collection of short stories by<br />
|essamyn West, which originally appeared in various national magazines.<br />
3ok and film bear the same title. Friendly Persuasion is a descriptive<br />
erm for Quakerism. The Quakers call themselves The Society of Friends.<br />
The major theme is the conflict between Quaker ideals and the natural<br />
•impulses of people. Interwoven with this is the romance of the daughter of<br />
the Quaker family and a neighbor's<br />
son.<br />
THE SOCIETY OF FRIENDS<br />
The Society of Friends was founded in England by George Fox, more<br />
than 300 years ago. The origin of the sect was rooted in a desire to substitute<br />
the simplest possible type of religion for the elaborate ceremonies of the<br />
Church of England. The name Quaker originated in speeches by Fox, who<br />
called on his followers to tremble at the name of the Lord. A British<br />
magistrate nicknamed the new sect Quakers, and they accepted the name.<br />
Dressed in plain garb, the Quakers lived simple, peaceful lives. Avoiding<br />
such "frivolities" as dancing, singing, gambling, and merry-making,<br />
they had ideas which were a mixture of conservatism and radicalism. Much<br />
given to good reading and high thinking, they were our original "conscientious<br />
objectors" to participation in armed conflict. They refused to<br />
acknowledge the efficacy of force for spiritual ends. To establish brotherly<br />
love, they held, sweet reasonableness was necessary. Violence was futile,<br />
they said. They rejected the law of Moses (Exodus, XXI) which sets forth<br />
the rule that "if any mischief follow, then shall thou give life for life, eye<br />
for eye, tooth for tooth, hand for hand, foot for foot, burning for burning,<br />
wound for wound, stripe for stripe." They accepted rather the philosoi-hy<br />
Copyright, 1953, by Educational & Recreational Guides, Inc.<br />
10 Brainerd Road, Summit, New Jersey<br />
All rights reserved. Printed in U.S.A.<br />
BUSINESS-BUILDING<br />
\ce' kits sent<br />
:ee<br />
eir<br />
for<br />
•Qcer<br />
!nnd<br />
16-<br />
;avel<br />
ow<br />
-ny<br />
al)<br />
idy<br />
ce"<br />
[n-<br />
5Xcal<br />
effor<br />
the<br />
m-<br />
arind<br />
idy<br />
ag-<br />
Vai<br />
ent<br />
apitor<br />
schools<br />
obtained for school giveaways; 350 countercards,<br />
book inserts and book racks were<br />
set up; 21 city libraries received 5,000 bookmarks,<br />
and 25 book stores wound up with<br />
window displays and postcards on picture<br />
and date. At a number of busy intersections,<br />
Clumb posted 24-sheets, and at<br />
Clumb<br />
a half-dozen popular bus-stops he had sixsheets<br />
blazing the story. And to school<br />
principals and top educators, judges, the<br />
mayor and city officials, industrial executives,<br />
department store bigwigs, advertising<br />
chiefs and various church heads<br />
went a total of 161 telegrams, inviting their<br />
attendance.<br />
Radio stations WEMP, WFOX, WISN,<br />
WRIT and WMIL each hopped onto the<br />
bandwagon, so to speak, and plugged the<br />
picture with both book and record contests.<br />
Stations WTMJ and WOKY carried<br />
on without the contests. In all,<br />
had 317 spots, 100 of which were for free<br />
on the book and contest arrangement.<br />
His newspaper advertising ran about<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
break in the Journal Green Sheet plus an<br />
article. In the Sunday Screen and Radio<br />
Guide section of the Sentinel, he got a<br />
color and a black and white photo (full<br />
page)<br />
Four ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
I<br />
road with veteran circus advance man<br />
Frank Braden in attendance. Ti-ucks are<br />
equipped with sound system reproducing<br />
roars, grunts and other prehistoric audio<br />
effects. In addition to street action, tours<br />
are triggering extensive newspaper and<br />
television coverage for the Cinemascope<br />
sciencefiction<br />
thriller.<br />
Promotes European Trip<br />
Jack Allen, manager of the Stanley<br />
Warner Felton Theatre in Philadelphia has<br />
promoted a round-trip ticket to Europe<br />
for two, also free heralds for his entire<br />
season!<br />
n a<br />
irds<br />
low<br />
100<br />
records given away in connection with the<br />
radio contests, a lobby display with live<br />
music from the picture, 25 records for<br />
rapid give-aways, and sheet music from the<br />
film for disc jockeys in the area.<br />
Clumb also wangled a tiein with the big<br />
Boston Store here, with a picture of Miss<br />
Audrey Hepburn and her hairdo, plugging<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
His book tieup was equally impressive,<br />
for Bantam and Dell both went all-out on<br />
the promotion, developing 400 spots in<br />
drugstores, department stores and newsstands.<br />
All ten of their trucks were bannered<br />
with side posting: 100 books were<br />
BOXOFFICE Showmandiser : : October 20, 1956 — 261 —<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins,<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville.<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said: "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pointed out that S&H<br />
is the top stamp and has many stores In<br />
this area. One green stamp was given for<br />
each 10 cents of admission.
TORONTO<br />
r^eorge Delaney of the Delaney Theatre,<br />
Gananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . . .<br />
The advance advertising campaign for "The<br />
Ten Commandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
Alex Barris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
k.jar<br />
-^ek.^<br />
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WE ARE FACTORY AGENTS-<br />
AT BARGAIN PRICES<br />
Drop us a line—we will give you photographs<br />
and full informotion.<br />
"LA SALLE"<br />
RECREATIONS, Ltd.<br />
Theatre Chairs, Carpet, Linoleum and Tile Division.<br />
^ 945 GRANVILLE ST., VANCOUVER<br />
2 MARINE 5034-5428 ^<br />
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4 A Guide to Friendly Persuasion<br />
of the Sermon on the Mount (Matthew, V-VII), which is the doctrine of<br />
non-resistance: "But whosoever shall smile thee on thy right cheek, turn<br />
to him the other also." This procedure is notably illustrated in the photoplay,<br />
with striking consequences at the County Fair. Quakers obeyed no<br />
law but that of their own consciences. Because of certain peculiarities, such<br />
as refusing to remove hats before judges, they were persecuted; yet they<br />
thrived on persecution. Their piety and sincerity drew sympathizers. Their<br />
numbers grew.<br />
In 1682, ten years after George Fox had visited America, William Penn<br />
established the colony of Pennsylvania on Quaker principles, proving himself<br />
to be the most extraordinary colonizer in American history. Surrounded<br />
on all sides at first by hostile Indians and jealous Englishmen, Penn succeeded<br />
in making Philadelphia truly a "city of brotherly love." That city<br />
is still a stronghold of the Society of Friends.<br />
Among the early Quaker immortals was John Woolman of Mount Holly,<br />
New Jersey, whose world-famous Journal sums up in a single autobiography<br />
all that is purest and sweetest in Quakerism. Ex-president Herbert Hoover<br />
is the most famous of living Quakers.<br />
Today there are in<br />
America only 115,000 Quakers, who make up about<br />
1,000 congregations. They constitute less than one-tenth of one per cent of<br />
the population of our country, but their influence for good is far beyond<br />
their meager numbers. Indeed, in the entire world there are only 180,000<br />
Quakers, but their doctrines have influenced men as important and as<br />
different as Leo Tolstoy and Mohandas Gandhi. The Society of Friends<br />
supports many of the finest American schools and colleges, including Swarthmore,<br />
Haverford, and Whittier (named for John Greenleaf Whittier, who<br />
was a great Quaker).<br />
LANGUAGE OF THE QUAKERS<br />
Although today Quakers sjjeak normal English, so that they cannot be<br />
distinguished by their language from other Americans, at the time of our<br />
Civil War, the Quakers used the words thee and thy instead of you and your.<br />
At the time of the American Revolution, they still usually retained the<br />
nominative form thou, but at the time when the photoplay takes place, tlie<br />
word thee was used in both the nominative and the accusative, and even for<br />
the plural ye.<br />
them as<br />
In the photoplay the language of the Birdwell family helps to identify<br />
Quakers.<br />
THE HISTORIC BACKGROUND: MORGAN'S RAIDERS<br />
John Hunt Morgan, whose Raiders invade southern Indiana in the<br />
photoplay, was a Confederate general, born in Huntsville, Alabama, in<br />
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A Guide to Friendly Persuasion<br />
Little Jess and Samantha.<br />
1826. He was killed in 1864, a year after the episodes depicted in the film<br />
took place.<br />
After serving in the Mexican War, Morgan had risen rapidly in the<br />
He adopted daring guerilla methods which greatly annoyed Union<br />
Civil War.<br />
commanders. He was rewarded with a major-generalship in 1862, about the<br />
time when the photoplay story opens.<br />
His most famous raid,<br />
which extended through Kentucky and Ohio to<br />
Indiana in 1863, included unsuccessful plans to capture Cincinnati. Beginning<br />
with only a few hundred cavalrymen, he attracted thousands of<br />
Southern volunteers. Morgan's Raiders burned bridges and later even<br />
plundered the farms and homes of friends and foes alike. Southerners,<br />
however, regard Morgan as a great hero.<br />
CHARACTER STUDY<br />
The first characters we see are Little Jess Birdwell and an ill-tempered<br />
goose. This is Samantha, his mother's pet. Jess is a button-nosed, freckled<br />
eight-year-old in a plain, black suit and broad-brimmed hat, the Sundaygo-to-meeting<br />
clothes of a Quaker boy. As we become acquainted with<br />
Samantha, she is hissing and nipping at the boy. When he scolds the goose<br />
and threatens to kill her, Eliza, his mother, remarks: "What is thee saying?<br />
That's enough talk of killing." The mother, we quickly realize, is a devout<br />
Quaker.<br />
As the boy marches upstairs and peers into<br />
his big brother's bedroom,<br />
we are introduced to Josh, who is putting on his tight-fitting Quaker coat<br />
and wide-brimmed hat. The child's impulse is to talk about the Civil War,<br />
but Josh warns him: "Mama told thee not to talk about the war." We<br />
learn that the mother is a preacher.<br />
OCTOBER 20, 1956<br />
x\Jii.im. ^l.X\j ^KBk> W.A AA<br />
road with veteran circus advance man<br />
Frank Braden in attendance. Trucks are<br />
equipped with sound system reproducing<br />
roars, grunts and other prehistoric audio<br />
effects. In addition to street action, tours<br />
are triggering extensive newspaper and<br />
television coverage for the Cinemascope<br />
sciencefiction<br />
thriller.<br />
Promotes European Trip<br />
Jack Allen, manager of the Stanley<br />
Warner Felton Theatre in Philadelphia has<br />
promoted a round-trip ticket to Europe<br />
for two, also free heralds for his entire<br />
season<br />
BUSINESS-BUILDING<br />
\a' KITS SENT<br />
:ee<br />
eir<br />
for<br />
•orer<br />
!nnd<br />
le-<br />
;avel<br />
ow<br />
.ny<br />
al)<br />
idy<br />
ce"<br />
[n-<br />
3Xcal<br />
eflor<br />
the<br />
in-<br />
ar-<br />
ind<br />
idy<br />
agent<br />
apitor<br />
n a<br />
irds<br />
low<br />
100<br />
records given away in connection with the<br />
radio contests, a lobby display with live<br />
music from the picture, 25 records for<br />
rapid give-aways, and sheet music from the<br />
film for disc jockeys in the area.<br />
Clumb also wangled a tiein with the big<br />
Boston Store here, with a picture of Miss<br />
Audrey Hepburn and her hairdo, plugging<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
His book tieup was equally impressive,<br />
for Bantam and Dell both went all-out on<br />
the promotion, developing 400 spots in<br />
drugstores, department stores and newsstands.<br />
All ten of their trucks were bannered<br />
with side posting: 100 books were<br />
BOXOFFICE Showmandiser : : October 20, 1956 — 261 —<br />
schools<br />
obtained for school giveaways; 350 countercards,<br />
book inserts and book racks were<br />
set up; 21 city libraries received 5,000 bookmarks,<br />
and 25 book stores wound up with<br />
window displays and postcards on picture<br />
and date. At a number of busy intersections,<br />
Clumb posted 24-sheets, and at<br />
a half-dozen popular bus-stops he had sixsheets<br />
blazing the story. And to school<br />
principals and top educators, judges, the<br />
mayor and city officials, industrial executives,<br />
department store bigwigs, advertising<br />
chiefs and various church heads<br />
went a total of 161 telegrams, inviting their<br />
attendance.<br />
Clumb<br />
Radio stations WEMP, WFOX, WISN,<br />
WRIT and WMIL each hopped onto the<br />
bandwagon, so to speak, and plugged the<br />
picture with both book and record contests.<br />
Statioris WTMJ and WOKY carried<br />
on without the contests. In all,<br />
had 317 spots, 100 of which were for free<br />
on the book and contest arrangement.<br />
His newspaper advertising ran about<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
break in the Journal Green Sheet plus an<br />
article. In the Sunday Screen and Radio<br />
Guide section of the Sentinel, he got a<br />
color and a black and white photo (full<br />
page).<br />
Four ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins,<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville.<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said: "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pwinted out that S&H<br />
is the top stamp and has many stores in<br />
this area. One green stamp was given for<br />
each 10 cents of admission.
TORONTO<br />
A GuiDK TO Friendly Persuasion<br />
Q,eorge Delaney of the Delaney Theatre,<br />
Gananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . .<br />
.<br />
The advance advertising campaign for "The<br />
Ten Commandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
Alex Barris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
Card and Mattie play the organ in the attic.<br />
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Carpeting, asphalt, rubber, Vinyl tiles and<br />
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WE ARE FACTORY AGENTS-<br />
AT BARGAIN PRICES<br />
Drop us a line—we will give you photogrophs<br />
and full information.<br />
"LA SALLE"<br />
RECREATIONS, Ltd.<br />
Theatre Chairs, Carpet, Linoleum and Tile Division.<br />
945 GRANVILLE ST., VANCOUVER<br />
i MARINE 5034-5428<br />
..vISr ^<br />
The first laboratory<br />
in Canada, which tan<br />
Next we meet the father, Jess Birdwell, a tall, lean man with a sanguine,<br />
open face. As he comes into the barnyard and dismounts his powerful<br />
horse, we note that he is a man of warmth and wit.<br />
Every bit of action in the photoplay serves to develop the characters<br />
of these people. For example, Jess quickly reveals that he likes a fast horse,<br />
but his wife Eliza is opposed to horse-racing in any form. Rather than<br />
argue the point, Jess flatters his wife and kisses her.<br />
At the Meeting House we see that the Quaker men wear their hats in<br />
the silent and tranquil meeting. The quiet' atmosphere reminds us of the<br />
episode in Benjamin Franklin's Autobiography, in which Ben tells how he<br />
fell asleep in a Quaker church on arriving at Philadelphia. When Little<br />
Jess shouts "God is Love," the director makes good use of contrast between<br />
the enthusiasm of the boy and the restraint of the adults.<br />
We learn of the Quaker attitude toward the Civil War when a Union<br />
major comes to the Meeting House to apj)eal for Quaker help in the war.<br />
Josh replies he is unsure whether he will put up with slavery, looting, and<br />
killing. One Quaker farmer refuses to fight, no matter whether the<br />
Confederates burn his house, destroy his crops, and attack his family. Jess<br />
says that each must be guided by his conscience and that<br />
no one can forecast<br />
what he will do in case of attack.<br />
Eliza Birdwell, as preacher, sums up the Quaker attitude: "Lord, lei<br />
thy children partake of thy love in the love of all men, rendering not<br />
evil for evil, nor violence for violence done. Let swords be changed into<br />
plowshares, and spears into pruning-hooks, and the children of peace learn<br />
war no more."<br />
BOXOFFICE PHOTOPLAY STUDIES<br />
remove scratches<br />
from films<br />
LTD.<br />
4824 Cot*
—<br />
.<br />
A Guide to Friendly Persuasion 7<br />
PLOT STUDY<br />
Every episode in the j)lot serves to develop the major theme of the<br />
photoplay. All three story elements—humorous, romantic, and serious<br />
contribute to this purpose. When, in spite of Eliza's objection, the family<br />
goes to the County Fair, we see all except Eliza succumb to temptations.<br />
They sing, dance, shoot, and encourage wrestling and gambling. Jess's<br />
shooting wins a pair of fancy garters which disturb Eliza. When Josh takes<br />
OCTOBER 20, 1956<br />
violent punishment rather than fight back, Jess ducks the offender in a<br />
barrel of water. Without Eliza's knowledge, Jess decides to buy an organ,<br />
which leads to much serio-comic embarrassment.<br />
When the organ arrives at the farmhouse, Eliza moves out and takes<br />
up her residence in the barn until Jess compromises by putting the organ<br />
BUSINESS-BUILDING<br />
\a' KITS SENT<br />
in the attic. Later, while a committee of Friends comes to discuss the war<br />
at the Birdwell house, Mattie and her sweetheart play the organ in the<br />
attic. To cover up the sound of the organ, Jess utters long prayers in a<br />
:ee schools<br />
loud voice.<br />
eir obtained for school giveaways; 350 countercards,<br />
book inserts and book racks were<br />
When Jess goes off on a business trip, Eliza urges him<br />
o-<br />
to trade their<br />
rer set<br />
powerful<br />
up; 21 city libraries received 5,000 bookmarks,<br />
and 25 book stores wound up with<br />
horse for a slower one, but Jess brings home "Lady," an ungainly-looking<br />
horse, but a very fast one. The consequent victorious racing<br />
in-<br />
window displays and postcards on picture<br />
for<br />
of Jess Birdwell against his neighbor Sam Jordan—on Sunday and on the<br />
nd and date. At a number of busy intersections,<br />
Clumb posted 24-sheets, and at<br />
way to church—provides an exciting and hilarious episode, lemuch<br />
to the<br />
astonishment and chagrin of<br />
;avesheets<br />
blazing the story. And to school<br />
a half-dozen popular bus-stops he had six-<br />
Eliza.<br />
ow principals and top educators, judges, the<br />
.ny mayor and city officials, industrial executives,<br />
al)<br />
department store bigwigs, ad-<br />
vertising chiefs and various church heads<br />
went a total of 161 telegrams, inviting their<br />
attendance.<br />
[n-<br />
Radio stations WEMP, WFOX, WISN,<br />
sx-<br />
cal<br />
WRIT and WMIL each hopped onto the<br />
bandwagon, so to speak, and plugged the<br />
idy<br />
picture with both Ixsok and record contests.<br />
Statioris WTMJ and WOKY car-<br />
ce"<br />
efforied<br />
on without the contests. In all, Clumb<br />
had 317 spots, 100 of which were for free<br />
the<br />
on the book and contest arrangement.<br />
His newspaper advertising ran about<br />
in-<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
ar-<br />
ind<br />
break in the Journal Green Sheet plus an<br />
idy<br />
article. In the Sunday Screen and Radio<br />
ag-<br />
Guide section of the Sentinel, he got a<br />
Var<br />
color and a black and white photo (full<br />
ent<br />
pagei<br />
apitor<br />
"Let your cojiscience be your guide."<br />
Four ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
x^^xxiAa. j.xj.x^ \_w<br />
road with veteran circus advance man<br />
Frank Braden in attendance. Ti-uclcs are<br />
equipped with sound system reproducing<br />
roars, grunts and other prehistoric audio<br />
effects. In addition to street action, tours<br />
are triggering extensive newspaper and<br />
television coverage for the Cinemascope<br />
sciencefiction thriller.<br />
Promotes European Trip<br />
Jack Allen, manager of the Stanley<br />
Warner Felton Theatre in Philadelphia has<br />
promoted a round-trip ticket to Europe<br />
for two, also free heralds for his entire<br />
season!<br />
n a<br />
irds<br />
low<br />
100<br />
records given away in connection with the<br />
radio contests, a lobby display with live<br />
music from the picture, 25 records for<br />
rapid give-aways, and sheet music from the<br />
film for disc jockeys in the area.<br />
Clumb also wangled a tiein with the big<br />
Boston Store here, with a picture of Miss<br />
Audrey Hepburn and her hairdo, plugging<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
His book tieup was equally impressive,<br />
for Bantam and Dell both went all-out on<br />
the promotion, developing 400 spots in<br />
drugstores, department stores and newsstands.<br />
All ten of their trucks were bannered<br />
with side posting: 100 books were<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins,<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville.<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said: "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pointed out that S&H<br />
is the top stamp and has many stores in<br />
this area. One green stamp was given for<br />
each 10 cents of admission.<br />
BOXOFFICE Showmandiser : : October 20, 1956<br />
261 — 1
TORONTO<br />
r^eorge Delaney of the Delaney Theatre,<br />
Gananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . . .<br />
The advance advertising campaign for "The<br />
Ten Commandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
Alex Barris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
-'f^^<br />
) FOR SALE ^<br />
5<br />
YES! 10,000 LATE MODEL<br />
USED OR RECONDITIONED<br />
Also new British-Luxury Chairs available<br />
THEATRE<br />
CHAIRS<br />
Spring edge steel bottom seat cushions end<br />
fuHy upholstered backs—spring bock types also.<br />
Corpwting, asphalt, rubber, Vinyl tiles and<br />
linoleum.<br />
WE ARE FACTORY AGENTS-<br />
AT BARGAIN PRICES<br />
Drop us a line—we will give you photographs<br />
and full informotion.<br />
"LA SALLE"<br />
RECREATIONS, Ltd.<br />
Theatre Chairs, Carpet, Linoleum and Tile Division. i<br />
945 GRANVILLE ST., VANCOUVER J<br />
MARINE 5034-5428<br />
^<br />
^^ III II I II fflffir<br />
8 A Guide to Friendly Persuasion<br />
The most important crisis in the serious plot of the photoplay comes<br />
when Josh decides it is his duty to join the Home Guard and defend his<br />
home against the Morgan Raiders. Josh asks the hired man, Enoch, an<br />
escaped slave, what it must feel like to die. Then there comes into Josh's<br />
heart, after he makes his decision, a moment of calm, of mingled pathos<br />
and grandeur, in<br />
which the voice of wailing dies away and his soul gathers<br />
strength for the sacrifice. When Josh says goodbye to his mother and<br />
goes off to fight, we have the most touching scene in the picture. Jess<br />
remains behind when his son goes off to fight, but when his son's horse<br />
comes back riderless, Jess knows his son must be wounded or killed. He<br />
goes after him. Jess encounters and overcomes a Confederate soldier but,<br />
true to his Quaker principles, lets the man go. Meanwhile young Josh has<br />
been killing enemy soldiers and has been severely wounded. Jess finds<br />
him and brings him back to the farmhouse.<br />
While her husband and son are away, Eliza has to meet a party of<br />
raiders who come to the Birdwell farm foraging for food. She feeds them<br />
and gives them all she has stored away, in keeping with her Quaker faith,<br />
but when a Confederate raider tries to take her pet goose Samantha, Eliza<br />
forgets her Quakerism. In a humorous scene, while Mattie and Little Jess<br />
watch in amazement, the woman preacher lambastes the raider with her<br />
broom and makes him give up the pet goose. Thus even pious Eliza, the<br />
great idealist, is only human in an emotional crisis.<br />
The story ends with a happy reunion of the Birdwell family. The<br />
danger has passed. Jess says to his son: "Thee did what thee had to do,<br />
son. I didn't fight, and thee did. We both lived up to all the Light we had."<br />
Meanwhile Mattie's romance with Gard Jordan has come to a happy<br />
conclusion, though Card's father has been killed by a Confederate bushwhacker.<br />
Thus are the life-problems of the Birdwells resolved.<br />
WILLIAM WYLER, THE PRODUCER-DIRECTOR<br />
Just as an orchestra needs an able leader to unify its work and to<br />
bring forth the most pleasing effects, a photoplay needs a director to<br />
harmonize all the parts, to bring about variation of effects, and to give<br />
emphasis where emphasis belongs. The leader of an orchestra and the<br />
director of a photoplay must understand thoroughly and must feel deeply.<br />
William Wyler, who had the double responsibility of supervising the<br />
production of Friendly Persuasion and of directing its making, has extraordinary<br />
knowledge of all that goes into the making of photoplays. Born<br />
and educated in France, Wyler came to America as a youth and served an<br />
The first Laboratory<br />
in Canada, which can<br />
remove scratches<br />
from films<br />
apprenticeship in Hollywood as property man, script clerk, assistant cutter,<br />
publicity writer, assistant casting director, and assistant director. Before<br />
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.<br />
A Guide to Friendly Persuasion<br />
BUSINESS-BUILDING<br />
\Cl' KITS SENT<br />
:ee schools<br />
eir obtained for school giveaways; 350 countercards,<br />
•orer<br />
book inserts and book racks were<br />
set up; 21 city libraries received 5,000 bookmarks,<br />
for<br />
and 25 book stores wound up with<br />
!nnd<br />
window displays and postcards on picture<br />
and date. At a number of busy inter-<br />
lesections,<br />
Clumb posted 24-sheets, and at<br />
la.- a half-dozen popular bus-stops he had sixsheets<br />
]osh goes off to join the Home Guard.<br />
vel<br />
blazing the story. And to school<br />
ow principals and top educators, judges, the<br />
becoming a director and producer he acquired<br />
.ny mayor and city officials, industrial executives,<br />
department store bigwigs, ad-<br />
personal and practical information<br />
of the highest value. Added to this he has a keenly sensitive<br />
al)<br />
vertising chiefs and various church heads<br />
appreciation of drama that enables him to see what can be done with settings,<br />
went a total of 161 telegrams, inviting their<br />
words, and actions.<br />
attendance.<br />
In-<br />
The proof of this is in the great success of photoplays that he has<br />
Radio stations WEMP, WFOX, WISN,<br />
sx-<br />
cal<br />
directed. Among the many such<br />
WRIT and WMIL each hopped onto the<br />
pictures are: Dead End, 1937; Wuthering<br />
bandwagon, so to speak, and plugged the<br />
Heights, 1939; The Little Foxes, 1941; Mrs. Miniver, 1942; The Best Years<br />
idy<br />
picture with both book and record contests.<br />
Stations WTMJ and WOKY car-<br />
ce"<br />
efforied<br />
on without the contests. In all, Clumb<br />
striking and peculiarly appealing photoplays, he received the Awards<br />
had 317 spots, 100 of which were for free<br />
of the<br />
the<br />
Academy of Motion<br />
on the book and contest arrangement.<br />
Picture Arts and Sciences.<br />
His newspaper advertising ran about<br />
Mr. Wyler's skillful production and direction of Friendly Persuasion<br />
an-<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
is evident in every moment of<br />
ar-<br />
md<br />
the story on the screen, but it is evident in<br />
a way that the audience feels rather than notices. The comedy effects in<br />
break in the Journal Green Sheet plus an<br />
idy<br />
the scenes with Samantha, the article.<br />
goose; the romantic<br />
In the Sunday Screen and Radio<br />
scenes of young Mattie's<br />
ag-<br />
Guide section of the Sentinel, he got a<br />
love; the emotional scene of Josh's farewell to his mother before battle,<br />
Var<br />
color and a black and white photo (full<br />
exemplify direction that gives a picture strong audience appeal.<br />
ent<br />
page)<br />
Wyler's casting of two-time<br />
apitor<br />
Academy Award-winner Gary Cooper for<br />
Pour ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
IBOur Lives, 1946; The Heiress, 1949; Roman Holiday, 1953.<br />
I^^or the direction of Mrs. Miniver and The Best Years of Our Lives, both<br />
AUl. AIIC*.<br />
road with veteran circus advance man<br />
Franic Braden in attendance. Trucks are<br />
equipped with sound system reproducing<br />
roars, grunts and other prehistoric audio<br />
effects. In addition to street action, tours<br />
are triggering extensive newspaper and<br />
television coverage for the Cinemascope<br />
sciencefiction<br />
thriller.<br />
Promotes European Trip<br />
Jack Allen, manager of the Stanley<br />
Warner Pelton Theatre in Philadelphia has<br />
promoted a round-trip ticket to Europe<br />
for two, also free heralds for his entire<br />
season!<br />
n a<br />
)rds<br />
low<br />
100<br />
records given away in connection with the<br />
radio contests, a lobby display with live<br />
music from the picture, 25 records for<br />
rapid give-aways, and sheet music from the<br />
film for disc jockeys in the area.<br />
dumb also wangled a tiein with the big<br />
Boston Store here, with a picture of Miss<br />
Audrey Hepburn and her hairdo, plugging<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
His book tieup was equally impressive,<br />
for Bantam and Dell both went all-out on<br />
the promotion, developing 400 spots in<br />
drugstores, department stores and newsstands.<br />
All ten of their trucks were bannered<br />
with side ix)sting; 100 books were<br />
BOXOFTICE Showmandiaer : : October 20, 1956 — 261 —<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins.<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville.<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said: "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pointed out that S&H<br />
is<br />
the top stamp and has many stores in<br />
One green stamp was given for<br />
this area.<br />
each 10 cents of admission.
TORONTO<br />
Q,eorgre Delaney of the Delaney Theatre,<br />
Grananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . . .<br />
The advance advertising campaign for "The<br />
Ten CkDmmandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
10 A Guide to Friendly Persuasion<br />
Alex Barris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
When Josh's horse returns riderless, Jess decides to go for his son.<br />
) FOR SALE ^<br />
5<br />
YES! 10,000 LATE MODEL<br />
USED OR RECONDITIONED<br />
Also new British-Luxury<br />
THEATRE<br />
Chairs available<br />
CHAIRS<br />
Spring edge steel bottom seat cushions and<br />
fully upholstered bocks—spring bock types also.<br />
Corpeting, asphalt, rubber. Vinyl tiles and<br />
linoleum.<br />
WE ARE FACTORY AGENTS-<br />
AT BARGAIN PRICES<br />
Drop us o line—we will give you photographs<br />
and full information.<br />
"LA SALLE"<br />
RECREATIONS, Ltd.<br />
Theatrt Chairs, Carptt, Linoleum and Tilt Division,<br />
945 GRANVILLE ST., VANCOUVER<br />
MARINE 5034-5428<br />
The first Laboratory<br />
in Canada, wliich tan<br />
^^<br />
the central figure of the photoplay was a happy one. His casting and<br />
direction of Dorothy McGuire is well-nigh perfect, as is that of Anthony<br />
Perkins, the brilliant young newcomer to the screen. The performances of<br />
Richard Eyer as Little Jess and of Phyllis Love as Mattie reflect i)rilliant<br />
directorial touches which result in convincing performances. In keeping<br />
with the high standards of the production, Wyler assigned Diniitri Tiomkin,<br />
winner of three Academy Awards, to compose and conduct the musical<br />
score. In fact, five of the key personnel of the production can account for<br />
eleven Academy Awards.<br />
FOR FURTHER READING<br />
Herbert Hoover, American Quaker. By David Henshaw. 1950.<br />
Quakers in the Modern World. By W. W. Comfort. 1949.<br />
The Quaker Story. By Sidney Lucas. 1949.<br />
Hugh Wynne, Free Quaker. By S. Weir Mitchell. 1900.<br />
Some Modern Appreciations of George Fox. Edited by A. M. Gummere. 1925.<br />
The Virginia Exiles. By Elizabeth Gray Vining. 1955.<br />
Faith and Practice of the Quakers. By R. M. Jones. 1927.<br />
History of the Friends in America. By A. C. and R. H. Thomas. 1930.<br />
Swords Into Plowshares. By M. H. Jones. 1937.<br />
History of Quakerism. By Elbert Russell. 1942.<br />
Other books by Jessamyn West, author of Friendly Persuasion, include<br />
BOXOFFICE PHOTOPLAY STUDIES<br />
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from films<br />
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uer, manager oi tne jiius ineatre, aiso attended<br />
the luncheon.<br />
Conine came here from Janesville, where<br />
he managed the Highway 26 Drive-In and<br />
the Meyers Theatre. Moving here with Conine<br />
were his wife Emma and a daughter Diane.<br />
Conine succeeded John Falco, resigned.<br />
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A Guide to Friendly Persuasion 11<br />
Cress Delahanty, 1953; Love, Death, and the Ladies' Drill Team, 1955;<br />
Mirror for the Sky, 1948; and Witch Diggers, 1951.<br />
DISCUSSION OUTLINE<br />
1. What would Jess and Eliza Birdwell say regarding the present conflicts<br />
in the Middle East over Israel and over the Suez Canal?<br />
2. What would they say regarding the struggle for integration of White<br />
and Negro schools in accordance with the Supreme Court Decision?<br />
3. How did our former president, Herbert Hoover, show his Quaker ideals<br />
Rin<br />
the course of his career?<br />
.^<br />
Critics say that the two essentials for a good photoplay are a good<br />
theme and a good director. Are these elements notably present in<br />
Friendly<br />
Persuasion?<br />
5. How did Josh Birdwell reconcile his religious principles with his inner<br />
compulsion to fight in the Civil War?<br />
6. Can Eliza's attack on the Raider who tried to take the goose be excused?<br />
7. What is the Birdwells' attitude toward their neighbor. Card Jordan, as<br />
a soldier and as Mattie's suitor?<br />
8. Consider this item of description of Jess's face in "The Vase," one of<br />
the collected stories on which the film is based, and tell whether it<br />
suggests Gary Cooi)er: "The lines that ran downward from cheekbone<br />
to jaw deepened. His large, well-muscled mouth moved a little as if<br />
savoring beforehand the words he was about to<br />
say."<br />
9. Report on a non-fiction book by or about Quakers and discuss a topic<br />
it<br />
suggests.<br />
10. Report on a novel about Quakers and use it as a basis of comparison<br />
with Friendly Persuasion. Most public libraries have Quaker novels by<br />
P. R. Barnes, Helen Barney, Theodore Dreiser, Van Wyck Mason, S. W.<br />
Mitchell, Herbert Stover, and E. G. Vining.<br />
11. How did the director gain humorous effects in the film?<br />
12. Do you like comic, romantic, and serious elements mixed in a photoplay?<br />
13. What character in Friendly Persuasion did you like best? Why?<br />
14. What scene in the film is most memorable?<br />
15. How did the film quickly reveal that this is a story about Quakers?<br />
16. What were the individual life-problems of the five members of the<br />
Birdwell family?<br />
With which character did you sympathize most?<br />
17. How did the film create humorous suspense in various episodes?<br />
Romantic suspense? Serious dramatic or spectacular suspense?<br />
OCTOBER 20, 1956<br />
x\ji±ika.<br />
road with veteran circus advance man<br />
Frank Braden in attendance. Ti-ucks are<br />
equipped with sound system reproducing<br />
roars, grunts and other prehistoric audio<br />
effects. In addition to street action, tours<br />
are triggering extensive newspaper and<br />
television coverage for the Cinemascope<br />
sciencefiction<br />
thriller.<br />
Promotes European Trip<br />
Jack Allen, manager of the Stanley<br />
Warner Felton Theatre in Philadelphia has<br />
promoted a round-trip ticket to Europe<br />
for two, also free heralds for his entire<br />
season!<br />
BUSINESS-BUILDING<br />
\ce'<br />
:ee<br />
eir<br />
Q-<br />
rer<br />
for<br />
Can you name a Shakespearean play in which these elements are interwoven?<br />
innd<br />
le-<br />
;avel<br />
ow<br />
,ny<br />
al)<br />
idy<br />
ce"<br />
[n-<br />
3Xcal<br />
effor<br />
the<br />
in-<br />
ar-<br />
ind<br />
idy<br />
ag-<br />
Va.T<br />
ent<br />
apitor<br />
n a<br />
irds<br />
low<br />
100<br />
records given away in connection with the<br />
radio contests, a lobby display with live<br />
music from the picture, 25 records for<br />
rapid give-aways, and sheet music from the<br />
film for disc jockeys in the area.<br />
Clumb also wangled a tiein with the big<br />
Boston Store here, with a picture of Miss<br />
Audrey Hepburn and her hairdo, plugging<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
His book tieup was equally impressive,<br />
for Bantam and Dell both went all-out on<br />
the promotion, developing 400 spots in<br />
drugstores, department stores and newsstands.<br />
All ten of their trucks were bannered<br />
with side posting: 100 books were<br />
kits sent<br />
schools<br />
obtained for school giveaways; 350 countercards,<br />
book inserts and book racks were<br />
set up; 21 city libraries received 5,000 bookmarks,<br />
and 25 book stores wound up with<br />
window displays and postcards on picture<br />
and date. At a number of busy intersections,<br />
Clumb posted 24-sheets, and at<br />
a half-dozen popular bus-stops he had sixsheets<br />
blazing the story. And to school<br />
principals and top educators, judges, the<br />
mayor and city officials, industrial executives,<br />
department store bigwigs, advertising<br />
chiefs and various church heads<br />
went a total of 161 telegrams, inviting their<br />
attendance.<br />
Clumb<br />
Radio stations WEMP, WFOX, WISN,<br />
WRIT and WMIL each hopped onto the<br />
bandwagon, so to speak, and plugged the<br />
picture with both book and record contests.<br />
Stations WTMJ and WOKY carried<br />
on without the contests. In all,<br />
had 317 spots, 100 of which were for free<br />
on the book and contest arrangement.<br />
His newspaper advertising ran about<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
break in the Journal Green Sheet plus an<br />
article. In the Sunday Screen and Radio<br />
Guide section of the Sentinel, he got a<br />
color and a black and white photo (full<br />
page^.<br />
Four ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins,<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville.<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said: "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pointed out that S&H<br />
is the top stamp and has many stores in<br />
this area. One green stamp was given for<br />
each 10 cents of admission.<br />
BOXOFFICE Showmandiser : : October 20, 1956 — 261 — 1
TORONTO<br />
f5,eorgc Delaney of the Delaney Theatre,<br />
Gananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . . .<br />
The advance advertising campaign for "The<br />
Ten Commandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
Alex Barris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
} FOR SALE S<br />
YES! 10,000 LATE MODEL<br />
USED OR RECONDITIONED<br />
Also new British-Luxury Chairs available<br />
THEATRE<br />
CHAIRS<br />
Spring edge steel bottom seat cushions end<br />
fully upholstered bocks—spring bock types also.<br />
Carpeting, asphalt, rubber. Vinyl tiles and<br />
linoleum.<br />
WE ARE FACTORY AGENTS-<br />
AT BARGAIN PRICES<br />
Drop us a line—we will give you photographs<br />
and full information.<br />
\^<br />
LA SALLE"<br />
RECREATIONS, Ltd.<br />
Theatre Chairs, Carpet. Linoleum and Tile Division. I<br />
W 945 GRANVILLE ST., VANCOUVER J<br />
2 MARINE 5034-5428 ^<br />
The first Laboratory<br />
in Canada, wliich can<br />
12 A Guide to Friendly Persuasion<br />
18. Was the ending of the picture logical and appropriate? Compare or<br />
contrast it with the beginning.<br />
19. Compare the film and its literary source. Are the characters true to the<br />
book? Mention episodes taken, those changed, and those omitted. Can<br />
you tell why the changes were made?<br />
20. Would you have enjoyed being a member of the Birdwell family? Would<br />
you recommend this picture as one for your whole family to see ?<br />
THE CAST<br />
]ess Birdwell Gary Cooper<br />
Eliza Birdwell<br />
Widow Hudspeth<br />
Josh Birdwell<br />
Dorothy McGuire<br />
Marjorie Main<br />
Anthony Perkins<br />
Little Jess Richard Ever<br />
Sam Jordan<br />
Mattie Birdwell<br />
Card Jordan<br />
Professor Quigley<br />
Robert Middleton<br />
Phyllis Love<br />
Mark Richman<br />
Walter Catlett<br />
Purdy Richard Hale<br />
Enoch Joel Fluellen<br />
Army Major<br />
Caleb<br />
Quaker Woman<br />
Widow Hudspeth's Daughters<br />
Elders<br />
The Goose<br />
Produced and Directed by<br />
Associate Producer<br />
From the Book by<br />
Director of Photography<br />
Music Composed and Conducted by<br />
Lyrics by<br />
Title Song Sung by<br />
Color by<br />
THE PRODUCTION STAFF<br />
Theodore Newton<br />
John Smith<br />
Mary Carr<br />
Edna Skinner, Marjorie<br />
Durant, Frances Farwell<br />
Russell Simpson, Charles<br />
Halton, Everett Glass<br />
Samantha<br />
William Wyler<br />
Robert Wyler<br />
Jessamyn West<br />
Ellsworth Fredericks, A.S.C.<br />
Dimitri Tiomkin<br />
Paul Francis Webster<br />
Pat Boone, Dot Recording Artist<br />
De Luxe<br />
BOXOFFICE PHOTOPLAY STUDIES<br />
remove siratches<br />
from films<br />
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PhoM: RE««n» 3-9162<br />
ler, manager oi me iLiiis ineaire, aiso attended<br />
the luncheon.<br />
Conine came here from Janesville, where<br />
he managed the Highway 26 Drive-In and<br />
the Meyers Theatre. Moving here with Conine<br />
were his wife Emma and a daughter Diane.<br />
Conine succeeded John Falco, resigned.<br />
A NEW SERVICE<br />
To FILM end TV predwcwt, dlatflbutari, nogoNr* and pailtiv* ttsck-keldtri, both block<br />
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Tbo oqulpmofit Hw« COM romevo SCRATCHES from fMm>, olHior nogoHv* or pcilHvo<br />
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Plays 'High Society'<br />
ABILENE—The Interstate Park Drive-In<br />
played "High Society" on a first run basis<br />
to full houses for five nights. The picture<br />
held for a second week. There was no Increase<br />
in prices, with adults admitted for 60<br />
cents, children free. Jim Tharp is manager<br />
of the 500-car Park.<br />
86<br />
BOXOFFICE :<br />
: October 20, 1966
.<br />
IF you wish to receive sample copies of forthcoming<br />
issues of PHOTOPLAY STUDIES regularly for one year,<br />
send $3.00 to Educational & Recreational Guides, Inc.,<br />
10 Brainerd Road, Summit, New Jersey.<br />
BEFORE the picture is shown in your area, telephone<br />
your local first run theatre manager and tell him how<br />
many copies you need for your school.<br />
Colorful Photoplay Filmstrips<br />
$7.50 EACH<br />
rhe Glass Slipper—The charming fairy tale of Cinderella, told in a<br />
-lew way, based on the MGM photoplay, 36 frames in full color.<br />
Knights of the Round Table—A set of two filmstrips. Part One, 25<br />
irames, explains the background of the story, its theme, its significance<br />
3s an early attempt to organize a league of nations and how the<br />
Jnited Nations Security Council is the Round Table of today. Part<br />
Two, 28 frames, tells the colorful story of the great legend, based on<br />
;he MGM photoplay.<br />
Jlysses—In full color, 64 frames, a pictorial guide to the new Para-<br />
Tiount screen version of Homer's Odyssey, produced in Italy. An<br />
.nvaluable aid to the study of the classic.<br />
Greatest Show on Earth—In full color, a lively pictorial guide to the<br />
rircus, based on Cecil B. DeMille's Technicolor photoplay, which won<br />
:he Academy Award in 1953 as the best picture of the year. 40 frames.<br />
Alexander the Great—A full-color biography of the first man to conquer<br />
the civilized world, based on the United Artists photoplay. Shows<br />
Alexander's effort to unite Europe and Asia, a task with which the<br />
Jnited Nations is faced. 55 frames.<br />
Adventures of Robinson Crusoe—In full color, 50 frames, a clear<br />
pictorial guide to the Defoe classic, based on the United Artists screen<br />
version.<br />
Hansel and Gretel—In full color, 42 frames, the highlights of the<br />
oeloved fairy tale as performed by the charming Kinemins of Michael<br />
Myerberg's screen version, released by RKO Radio Pictures.<br />
Romeo and Juliet—Shakespeare's great love story illustrated in color<br />
from the J. Arthur Rank production filmed on location in Verona and<br />
other Italian cities. 44 frames.<br />
Richard III—Based on Laurence Olivier's colorful screen version of<br />
Shakespeare's famous play. 48 frames.<br />
Order from Educational & Recreational Guides, Inc.<br />
10 Brainerd Road • Summit, New Jersey<br />
B U SI NESS-BU I<br />
LDI NG<br />
\ce' kits sent<br />
:ee<br />
XVJl XliO,, t. l.X\^ \,,C*lU<br />
road with veteran circus advance man records given away in connection with the<br />
Frank Braden in attendance. Trucks are radio contests, a lobby display with live<br />
equipped with sound system reproducing music from the picture, 25 records for<br />
roars, grunts and other prehistoric audio rapid give-aways, and sheet music from the<br />
effects. In addition to street action, tours film for disc jockeys in the area.<br />
are triggering extensive newspaper and Clumb also wangled a tiein with the big<br />
television coverage for the Cinemascope Boston Store here, with a picture of Miss<br />
sciencefiction<br />
Audrey Hepburn and her hairdo, plugging<br />
thriller.<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
Promotes European Trip<br />
His book tieup was equally impressive,<br />
Jack Allen, manager of the Stanley for Bantam and Dell both went all-out on<br />
Warner Felton Theatre in Philadelphia has the promotion, developing 400 spots in<br />
promoted a round-trip ticket to Europe drugstores, department stores and newsstands.<br />
All ten of their trucks were ban-<br />
for two, also free heralds for his entire<br />
season!<br />
BOXOFFICE Showmandiset October 20, 1956 : :<br />
eir<br />
for<br />
•orer<br />
!nnd<br />
le-<br />
5avel<br />
ow<br />
,ny<br />
al)<br />
idy<br />
ce"<br />
tn-<br />
3Xcal<br />
effor<br />
the<br />
in-<br />
ar-<br />
ind<br />
idy<br />
ag-<br />
V^ar<br />
ent<br />
apitor<br />
n a<br />
irds<br />
low<br />
100<br />
nered with side posting: 100 books were<br />
— 261 —<br />
schools<br />
obtained for school giveaways; 350 countercards,<br />
book inserts and book racks were<br />
set up; 21 city libraries received 5,000 bookmarks,<br />
and 25 book stores wound up with<br />
window displays and postcards on picture<br />
and date. At a number of busy intersections,<br />
Clumb posted 24-sheets, and at<br />
a half-dozen popular bus-stops he had sixsheets<br />
blazing the story. And to school<br />
principals and top educators, judges, the<br />
mayor and city officials, industrial executives,<br />
department store bigwigs, advertising<br />
chiefs and various church heads<br />
went a total of 161 telegrams, inviting their<br />
attendance.<br />
Radio stations WEMP, WFOX, WISN,<br />
WRIT and WMIL each hopped onto the<br />
Clumb<br />
bandwagon, so to speak, and plugged the<br />
picture with both book and record contests.<br />
Stations WTMJ and WOKY carried<br />
on without the contests. In all,<br />
had 317 spots, 100 of which were for free<br />
on the book and contest arrangement.<br />
His newspaper advertising ran about<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
break in the Journal Green Sheet plus an<br />
article. In the Sunday Screen and Radio<br />
Guide section of the Sentinel, he got a<br />
color and a black and white photo (lull<br />
page><br />
Four ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins,<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville.<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said: "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pointed out that S&H<br />
is the top stamp and has many stores in<br />
this area. One green stamp was given for<br />
each 10 cents of admission.<br />
1
\<br />
TORONTO<br />
fjeorge Delaney of the Delaney Theatre,<br />
Gananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . . .<br />
The advance advertising campaign for "The<br />
Ten Commandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
Alex Harris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
h.Jr-<br />
) FOR SALE<br />
-^I^A<br />
YES! 10,000 LATE MODEL<br />
USED OR RECONDITIONED<br />
Also new British-Luxury<br />
THEATRE<br />
Chain available<br />
CHAIRS<br />
Spring edge steel bottom seat cushions and<br />
fully upholstered backs—spring back types olso.<br />
Carpeting, asphalt, rubber. Vinyl tiles and<br />
linoleum.<br />
WE ARE FACTORY AGENTS-<br />
AT BARGAIN PRICES<br />
Drop us a line—we will give you photogrophs<br />
and full informotion.<br />
"LA SALLE"<br />
RECREATIONS, Ltd.<br />
Theatre Chairs, Carpet, Linoleum and Tile Division.<br />
945 GRANVILLE ST., VANCOUVER J<br />
MARINE 5034-5428<br />
^<br />
The first Laboratory<br />
Back Issues of Photoplay Studies<br />
30c A COPY<br />
Alexander the Great<br />
Mr. Smith Goes to Washington<br />
Allegheny Uprising<br />
Music for Madame<br />
Animal World<br />
Mutiny on the Bounty<br />
Arizona<br />
Battleground<br />
Northwest Mounted Police<br />
Northwest Passage<br />
Boys Town<br />
0. Henry's Full House<br />
Captains Courageous<br />
Oliver Twist<br />
Citadel,<br />
The<br />
Othello<br />
Conquest<br />
Damsel in Distress<br />
Drums<br />
Edison the Man<br />
Glass Slipper, The<br />
Gone With the Wind<br />
Goodbye Mr. Chips<br />
Good Earth, The<br />
Greatest Show on Earth<br />
Gunga Din<br />
Hansel and G ratal<br />
Heiress, The<br />
Helen of Troy<br />
Hollywood Cavalcade<br />
Kidnapped<br />
Les Miserables<br />
Life of Emile Zola<br />
Lust for Life<br />
Magnificent Yankee<br />
Maria Antoinette<br />
Men With Wings<br />
Mikado, The<br />
Moonlight Sonata<br />
Pinocchio<br />
Plough and the Stars, The<br />
Plymouth Adventure<br />
Queen of Destiny<br />
Real Glory, The<br />
Red Badge of Courage, The<br />
Richard HI<br />
River, The<br />
Robinson Crusoe<br />
Romeo and<br />
Juliet<br />
Samson and Delilah<br />
Servant of the People<br />
Stage Door<br />
Stanley and Livingston<br />
They Shall Have Music<br />
Toast of New York<br />
Tom Sawyer Detective<br />
23'/2<br />
Hours Leave<br />
Ulysses<br />
Union Pacific<br />
Victoria the Great<br />
Vivacious Lady<br />
War and Peace<br />
Order from Educational & Recreational Guides, Inc.<br />
10 Brainerd Road • Summit, New Jersey<br />
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ler, manager oi cne liius ineaire, aiso attended<br />
the luncheon.<br />
Conine came here from Janesville, where<br />
he managed the Highway 26 Drive-In and<br />
the Meyers Theatre. Moving here with Conine<br />
were his wife Emma and a daughter Diane.<br />
Conine succeeded John Falco, resigned.<br />
Plays 'High Society'<br />
ABILENE—The Interstate Park Drive-In<br />
played "High Society" on a first run basis<br />
to full houses for five nights. The picture<br />
held for a second week. There was no increase<br />
in prices, with adults admitted for 60<br />
cents, children free. Jim Tharp is manager<br />
of the 500-car Park.<br />
86<br />
BOXOFFICE<br />
:<br />
: October<br />
20, 1966
!<br />
.<br />
BUSINESS-BUILDING<br />
\ce'<br />
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for<br />
jnnd<br />
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;avel<br />
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•cal<br />
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ce"<br />
ex-<br />
•effor<br />
the<br />
anarind<br />
idy<br />
ag-<br />
Var<br />
ent<br />
apitor<br />
kits sent<br />
schools<br />
obtained for school giveaways; 350 countercards,<br />
book inserts and book racks were<br />
set up; 21 city libraries received 5,000 bookmarks,<br />
and 25 book stores wound up with<br />
window displays and postcards on picture<br />
and date. At a number of busy intersections,<br />
Clumb posted 24-sheets, and at<br />
a half-dozen popular bus-stops he had sixsheets<br />
blazing the story. And to school<br />
principals and top educators, judges, the<br />
mayor and city officials, industrial executives,<br />
department store bigwigs, advertising<br />
chiefs and various church heads<br />
went a total of 161 telegrams, inviting their<br />
attendance.<br />
Clumb<br />
Radio stations WEMP, WFOX, WISN,<br />
WRIT and WMIL each hopped onto the<br />
bandwagon, so to speak, and plugged the<br />
picture with both book and record contests.<br />
Stations WTMJ and WOKY carried<br />
on without the contests. In all,<br />
had 317 spots, 100 of which were for free<br />
on the book and contest arrangement.<br />
His newspaper advertising ran about<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
break in the Journal Green Sheet plus an<br />
article. In the Sunday Screen and Radio<br />
Guide section of the Sentinel, he got a<br />
color and a black and white photo (full<br />
page)<br />
Four ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
ivji ma.. i.ic c;cvoi'\^x xA v^uiAXAuV'i. ^c«ifc v ^o<br />
road with veteran circus advance man<br />
Frank Braden in attendance. Trucks are<br />
equipped with sound system reproducing<br />
roars, grunts and other prehistoric audio<br />
effects. In addition to street action, tours<br />
are triggering extensive newspaper and<br />
television coverage for the Cinemascope<br />
sciencefiction thriller.<br />
Promotes European Trip<br />
Jack Allen, manager of the Stanley<br />
Warner Felton Theatre in Philadelphia has<br />
promoted a round-trip ticket to Europe<br />
for two, also free heralds for his entire<br />
season<br />
n a<br />
irds<br />
low<br />
100<br />
records given away in connection with the<br />
radio contests, a lobby display with live<br />
music from the picture, 25 records for<br />
rapid give-aways, and sheet music from the<br />
film for disc jockeys in the area.<br />
Clumb also wangled a tiein with the big<br />
Boston Store here, with a picture of Miss<br />
Audrey Hepburn and her hairdo, plugging<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
His book tieup was equally impressive,<br />
for Bantam and Dell both went all-out on<br />
the promotion, developing 400 spots in<br />
drugstores, department stores and newsstands.<br />
All ten of their trucks were bannered<br />
with side posting; 100 books were<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins,<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville,<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said; "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pointed out that S&H<br />
is the top stamp and has many stores in<br />
this area. One green stamp was given for<br />
each 10 cents of admission.<br />
BOXOFFICE Showmandiser : : October 20, 1956<br />
261
TORONTO<br />
^eorge Delaney of the Delaney Theatre,<br />
Gananoque, said that his mother, Mrs.<br />
Eva Delaney, is again seriously ill at her<br />
home in the St. Lawrence Valley town. Two<br />
years ago she made a remarkable recovery<br />
from the ailment, later being entertained at<br />
the Toronto Exhibition as a special guest . . .<br />
The advance advertising campaign for "The<br />
Ten Commandments" was launched in a big<br />
way in Toronto October 12 under the supervision<br />
of Win Barron for the Canadian premiere<br />
engagement which opens November 23<br />
at the University Theatre with two performances<br />
daily and all seats reserved.<br />
Alex Barris, critic of the Toronto Globe<br />
and Mail, waxed enthusiastic over "Giant"<br />
when he saw it screened at the Roxy, New<br />
York. Clyde Gilmour of the Toronto Telegram<br />
didn't make it because he was sick at<br />
EXHIBITORS:<br />
Create extra goodwill and patronage<br />
by presenting reprints of this Study<br />
Guide to the school in your community<br />
or neighborhood in sufficient quantity<br />
for distribution to all pupils. Talk with<br />
the school principal or teacher in<br />
charge of visual education.<br />
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Single copies are 30c<br />
100 lots, 15c a copy<br />
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• ALPHABETICAL INDEX<br />
• ADLINES & EXPLOITIPS<br />
• BOXOFFICE BAROMETER<br />
• EXHIBITOR HAS HIS SAY<br />
• FEATURE RELEASE CHART<br />
• FEATURE REVIEW DIGEST<br />
• REVIEWS OF FEATURES<br />
• SHORTS RELEASE CHART<br />
• SHORT SUBJECT REVIEWS<br />
• SHOWMANDISING IDEAS<br />
THE GUIDE TO ^BETTER BOOKING AND B U S I N E S S - B U I L D I N G<br />
Mayor Asks Key Wesl<br />
WAR AND PEACE' KITS SENT<br />
300 MILWAUKEE SCHOOLS<br />
To See Xarib' Bow<br />
Citizens of Key West, Fla., were requested<br />
to attend showings of "Carib<br />
Gold" at the Strand and Monroe theatres<br />
by Mayor C. B. Harvey in the proclamation<br />
he issued in behalf of the world premiere<br />
of the film there recently.<br />
The proclamation setting aside September<br />
30 as "Carib Gold Day in Key West"<br />
appeared in advance issues of the Key West<br />
Citizen.<br />
"The mayor deserves a great united<br />
vote of thanks for his unstinted help to the<br />
entire motion picture industry," a statement<br />
by Nationwide Pictures, producer<br />
of the film about shrimp fishing, asserted.<br />
"In these days and times when so much<br />
emphasis is being directed to television, it<br />
is heartwarming to know that a city official,<br />
in his capacity as its leading citizen,<br />
is a stalwart champion of the motion picture<br />
industry."<br />
The film was made in its entirety at Key<br />
West.<br />
Hal Carrington, a cameraman on the<br />
shooting of the picture, was in charge of<br />
the premiere exploitation. The Monroe<br />
Theatre was designated for the exclusive<br />
patronage of colored people for the premiere.<br />
Two Monster Replicas<br />
On Tours for 'The Beast'<br />
Two animated replicas of a prehistoric<br />
monster (scientifically billed as tyrannosaurus<br />
rex) are developing big-scale attention<br />
for United Artists' "The Beast of<br />
Hollow Mountain" in separate tours of the<br />
east and west. One is making a five-week<br />
tour in Washington, Oregon and California.<br />
The eastern counterpart is on the<br />
road with veteran circus advance man<br />
Frank Braden in attendance. Trucks are<br />
equipped with sound system reproducing<br />
roars, grunts and other prehistoric audio<br />
effects. In addition to street action, tours<br />
are triggering extensive newspaper and<br />
television coverage for the Cinemascope<br />
sciencefiction<br />
thriller.<br />
Promotes European Trip<br />
Jack Allen, manager of the Stanley<br />
Warner Felton Theatre in Philadelphia has<br />
promoted a round-trip ticket to Europe<br />
for two, also free heralds for his entire<br />
season!<br />
Even the postoffice officials opened their<br />
eyes appreciatively at the mailing of promotional<br />
material Erv J. Clumb, manager<br />
of the Riverside Theatre, dispatched for<br />
"War and Peace." Three hundred envelopes,<br />
each weighing two pounds and<br />
each bearing the imprint, "Riverside Theatre<br />
. . . Important! These are your educational<br />
study guides about the greatest novel<br />
ever written . . .'War and Peace,' . . . Now<br />
a spectacular movie," were sent to as many<br />
high school (junior, public and parochial)<br />
and college educators.<br />
EACH ABOUT TWO POUNDS<br />
Each weighed close to two pounds! Included<br />
in the contents were: 1. self-explanatory<br />
letter, 2. one sheet with local<br />
credits, 3. two 8x10 stills, 4. two Study<br />
Guides on film, 5. the "War and Peace"<br />
book, 6. a copy of October Look, with reference<br />
to pages 116-17, 7. special pass for<br />
the recipient, 9. an invitation for the<br />
teacher or educator, 10. a time schedule.<br />
Through years of exceptional showmanship<br />
in Milwaukee, Clumb has made particular<br />
effort to build up contacts and<br />
"ins," and they came in mighty handy<br />
when he launched a promotion of the magnitude<br />
of his peak performance on "War<br />
and Peace." Clumb has been a frequent<br />
contributor to Showmandiser, and has appeared<br />
at showmanship forums at exhibitor<br />
meetings over the country.<br />
A BIG RECORD TIEUP<br />
After arrangements were concluded in a<br />
cooperative setup, the Columbia Records<br />
people came through with 15 store window<br />
displays, 25 store counter displays, 100<br />
records given away in connection with the<br />
radio contests, a lobby display with live<br />
music from the picture, 25 records for<br />
rapid give-aways, and sheet music from the<br />
film for disc jockeys in the area.<br />
Clumb also wangled a tiein with the big<br />
Boston Store here, with a picture of Miss<br />
Audrey Hepburn and her hairdo, plugging<br />
the store's beauty salon. The ad appeared<br />
in the Journal three consecutive days.<br />
His book tieup was equally impressive,<br />
for Bantam and Dell both went all-out on<br />
the promotion, developing 400 spots in<br />
drugstores, department stores and newsstands.<br />
All ten of their trucks were bannered<br />
with side posting; 100 books were<br />
obtained for school giveaways; 350 countercards,<br />
book inserts and book racks were<br />
set up; 21 city libraries received 5,000 bookmarks,<br />
and 25 book stores wound up with<br />
window displays and postcards on picture<br />
and date. At a number of busy intersections,<br />
Clumb posted 24-sheets, and at<br />
a half-dozen popular bus-stops he had sixsheets<br />
blazing the story. And to school<br />
principals and top educators, judges, the<br />
mayor and city officials, industrial executives,<br />
department store bigwigs, advertising<br />
chiefs and various church heads<br />
went a total of 161 telegrams, inviting their<br />
attendance.<br />
Clumb<br />
Radio stations WEMP, WPOX, WISN,<br />
WRIT and WMIL each hopped onto the<br />
bandwagon, so to speak, and plugged the<br />
picture with both book and record contests.<br />
Stations WTMJ and WOKY carried<br />
on without the contests. In all,<br />
had 317 spots, 100 of which were for free<br />
on the book and contest arrangement.<br />
His newspaper advertising ran about<br />
2,300 lines, with an additional 210 appearing<br />
in the Guide. In turn, he got a picture<br />
break in the Journal Green Sheet plus an<br />
article. In the Sunday Screen and Radio<br />
Guide section of the Sentinel, he got a<br />
color and a black and white photo (full<br />
page)<br />
Pour ads appearing in TV Guide, completed<br />
the advertising lineup.<br />
Drive-In Finds Stamps<br />
'Don't Mean a Thing'<br />
An experiment with S&H trading stamps<br />
at three of Jules Perlmutter's drive-ins,<br />
the Starlit at Watertown, N. Y., the Spar<br />
near Saratoga, and the Cobleskill at Richmondville.<br />
convinced him that "they didn't<br />
mean a thing so far as stimulating business<br />
went."<br />
Pointing out that he had conducted a<br />
"teaser" campaign via newspapers and<br />
other media, and had backed it up with<br />
advertising during the trial, Perlmutter<br />
said: "I could not see where trading stamps<br />
had any effect on grosses. I thought the<br />
three drive-ins represented a good crosssection."<br />
Perlmutter pointed out that S&H<br />
is the top stamp and has many stores in<br />
this area. One green stamp was given for<br />
each 10 cents of admission.<br />
BOXOFFICE Showmandiser : : October 20, 1956 — 261 — 1
Howl Night Antidote to Rowdyism<br />
Ralph Cobourne, who operates the Shoreway Theatre in Point Place,<br />
Ohio, devised a new approach to reduce rowdyism in his theatre on weekend<br />
nights which proved effective and successful. The plan is so simple one<br />
wonders why it wasn't thought of before.<br />
Using the basic psychology known to every parent that a "Don't" sign is<br />
like waving a red flag before them, Cobourne tailored a Fi'iday program to<br />
appeal strictly to teenagers and advertised it as Howl Night. "Come and<br />
make as much noise and confusion as you want to so long as you are not<br />
destructive," Cobourne announced.<br />
So, he had a full house of young people. His ad was a warning to adults<br />
to come at their peril. And what a mjise the young people made, shouting<br />
to one another across the auditorium. This continued for a short time after<br />
the start of the feature. Then, to Cobourne's surprise, a delegation of about 50<br />
of these youngsters came to him and said: "Can't you do something to shut<br />
these people up? We can't hear what is being said on the screen." With this<br />
voluntary appeal from a group of their own kind, the noise gradually subsided<br />
and the show went on without further interruption.<br />
"Are you going to repeat the Howl Night experiment?" Cobourne was<br />
asked. "I don't have to," he replied. "The teenagers themselves took care of<br />
the situation."<br />
NEST OF YOUNG BUMS DRIVEN<br />
OUT AT LOUISVILLE WESTEND<br />
Hoodlumism has been licked at the Westend<br />
Theatre in Louisville and boxoffice<br />
at the 1,600-seat, $385,000 Switow Bros,<br />
house increased.<br />
The change was so pronounced that<br />
customers now are coming from clear<br />
across town, and the Louisville Times reported<br />
it imder a two-column head, "Movie<br />
Without Rowdies Foimd":<br />
"A neighborhood movie without juvenile<br />
rowdyism has been run to earth . . . Mrs.<br />
Harry Miller found it at the other end<br />
of town from her home in the Highlands."<br />
The article, by columnist Al Aronson,<br />
quoted Mrs. Miller as follows: "I had given<br />
up trying to view movies in my section of<br />
the city. Then I decided to take a chance<br />
... at the Westend where there was a<br />
double bill I wanted to see ... I couldn't<br />
believe my eyes.<br />
There was no running up<br />
and down the aisles, no loud and boisterous<br />
conduct, no feet draped over my shoulder<br />
by a youth in the row behind me, no popcorn<br />
in my hair."<br />
This was a "revolution" as compared to<br />
several months ago, when, In the words<br />
of Manager Curtis IXirm, the Westend<br />
was faced with a loss of $300 or $400<br />
weekly because of the goings-on of "young<br />
bums."<br />
"Perhaps hoodlumism In Louisville, a city<br />
of nearly 500,000 souls, is no worse than<br />
any other city of its size, but the Westend<br />
Theatre seemed to attract rowdies by the<br />
hundreds," relates Dunn.<br />
"Seats were cut, displays were torn from<br />
the front of the theatre, ushers were attacked,<br />
personnel was shot at In the theatre<br />
by bean shooters, chewing grum and<br />
other articles were thrown at the screen.<br />
We/iend<br />
P<br />
i<br />
'$>.<br />
^<br />
"ATMEATBf WITIMMIT fC^,<br />
ROWDIES'....AL AROMSOli 1<br />
'<br />
lOUISVIllE TIMES<br />
ai*
J<br />
of the most vulgar language that I had<br />
ever had the displeasure of listening to,<br />
and I would continue to run the theatre as<br />
I was and that she would keep her daughter<br />
from the theatre and we would both<br />
be happy.<br />
"later she came to me very apologetic<br />
and asked that her daughter be allowed<br />
to enter the theatre but her request was<br />
refused. I did not want to set a precedent<br />
by letting even one return whose conduct<br />
did not permit reinstatement."<br />
Immediately after the article by Aronson<br />
in the Louisville Times, Dunn changed<br />
the front of the 3-sided marquee to read,<br />
"A Theatre Without Rowdies" . . . Al<br />
Aronson—Louisville Times.<br />
"Word gets around, even in a city of<br />
nearly 500,000 population. They will learn<br />
you mean business," Dunn adds. "A few<br />
evenings ago two teenage boys purchased<br />
tickets and walked into the lobby. I had<br />
never seen them in the theatre before.<br />
But I overheard one say to the other: 'We<br />
better be quiet in here. They say if you do<br />
any more than breathe you go right out the<br />
front door.'<br />
"To say that it has paid off at the boxoffice<br />
is an understatement. The price of<br />
an off-duty policeman (in plain clothes)<br />
is very little;—he doubles as an assistant<br />
manager. Neither job conflicts with the<br />
other."<br />
Manos Theatres Impose<br />
'Exile' on Troublemakers<br />
A means of nipping would-be vandalism<br />
in the bud seeems to have been found<br />
by Tom Manos and George Pappas who operate<br />
the George Manos circuit of some<br />
15 theatres in northern Ohio.<br />
"We just don't tolerate vandalsim or<br />
bad behavior in any of our theatres," Pappas<br />
said. "In the first place, we constantly<br />
police our aisles to see that there is no<br />
misconduct. On weekends, when we have<br />
more young people, we keep an even<br />
sharper watch. Then, as soon as we locate<br />
a youngster or teenager—girl or boy—who<br />
is doing something he or she ought not to<br />
do, we immediately put the offender on<br />
probation." For a first offense they are<br />
barred from the theatre for a period of<br />
three months. For a second offense, they<br />
are barred for one year. And there is no<br />
commuting these sentences.<br />
"The youngsters all know we mean<br />
business," Pappas pointed out. "They hold<br />
no grudge against us and exchange friendly<br />
greetings when we meet them on the<br />
street." Tom Manos said little or no parental<br />
resentment against the circuit's hard<br />
and fast rules has been encountered.<br />
"Parents are happy that we have taken<br />
this stand," he said. "For a long time now,<br />
we haven't had a single slashed seat."<br />
Asked whether this policy has kept the<br />
parents of the barred children away from<br />
the theatre, both Pappas and Manos agreed<br />
that it does not. On the contrary, parents<br />
enjoy coming to theatres where juvenile behavior<br />
is under control at all times. Both<br />
men agree that if a few admissions are<br />
lost, it's still cheaper than having cut up<br />
seats and a reputation for rowdyism.<br />
Theatres Advertise No Commercials<br />
Theatres around the country have<br />
begun to spread on their fronts and<br />
marquees the legend, "No Commercials!"<br />
The first two houses to try it were the<br />
Riverside in Milwaukee (left) and the<br />
Arcadia in Philadelphia, and both are<br />
more than satisfied with it as a permanent<br />
policy to attract the victims of<br />
television's insistent bane and confirm<br />
the habit of moviegoing.<br />
The - idea originated with Howard<br />
Dietz, publicity and advertising head<br />
of MGM, who voiced it at a couple of<br />
gatherings of theatre managers. Thousands<br />
if not millions of TV viewers, he<br />
'Moment' in 22 Mags<br />
Twenty-two women's and fan magazines<br />
will be used during October and November<br />
by U-I to advertise "The Unguarded Moment,"<br />
Technicolor drama starring Esther<br />
Williams and George Nader, which is<br />
scheduled for November release. The<br />
magazines are Cosihopolitan, Motion Picture,<br />
True Confessions, Movieland, Real<br />
Story, Real Romances, True Revelations,<br />
Intimate Romances, Personal Romances.<br />
Life Confessions, My Confessions, My Romance,<br />
Secret Confessions, True Story,<br />
True Romance, True Experience, etc.<br />
Photoed With 'Seed' Star<br />
Bill Duggan, manager of Florida State<br />
circuit's Florida Theatre in West Palm<br />
Beach, greeted Nancy Kelly, star of "The<br />
Bad Seed," upon her arrival in town, and<br />
escorted her to the theatre prior to the<br />
opening. There Miss Kelly and Duggan<br />
posed for a picture, examining a copy of the<br />
book from which the film was made.<br />
Page on 'Persuasion'<br />
The Pictorial Review, October 7 issue<br />
features a full-page story and pictures<br />
on Gary Cooper and "Friendly Persuasion,"<br />
Allied Artists production soon to<br />
be shown at the Radio City Music Hall. The<br />
article by Louella Parsons is titled "Gary<br />
Cooper—in Topper and Tails."<br />
suggested, have been reduced to quiet<br />
desperation, and many to absolute abstention<br />
from the domestic screen, by<br />
the ubiquitous advertising plug, whether<br />
spoken, sung, danced or gestured. They<br />
constitute, said Dietz, a big potential<br />
audience for the motion picture house<br />
which offers pure entertaiimient without<br />
the breath of a brand name, and<br />
they need to be reminded that there is<br />
a rich, wide world of amusement and<br />
excitement where nobody tries to sell<br />
them anything except the show. "Of<br />
course it's necessary to show good pictures<br />
too," he said.<br />
Say Theatre Need Today<br />
Is More Elbow Grease<br />
Answering the question. What is happening<br />
to the theatre business today? optimists<br />
in Chicago say more "elbow grease,"<br />
more go-getter showmen are needed.<br />
Charles Teitel of the World Playhouse<br />
is confident the ambitious theatreman will<br />
continue to get his share of business, but<br />
will have to gear his thinking to the<br />
changeable public—growing interest in<br />
other forms of entertainment such as<br />
sports, bowling, motoring, etc., the shift of<br />
population to outskirt areas.<br />
Balaban & Katz, major local circuit, is<br />
promoting Mickey Mouse clubs, backed up<br />
by prizes and with emphasis on "good<br />
citizenship."<br />
The Belmont, another neighborhood<br />
theatre, reports that permitting under 12<br />
free admission when accompanied by a parent<br />
has increased business about 22%.<br />
Hairdo Voting Planned<br />
Emery Austin, head of exploitation for<br />
MGM, has worked out a hairdo voting<br />
stunt on "The Opposite Sex" for use by<br />
local exhibitors with beauty parlors using<br />
the Helene Curtis styles. The Curtis styles<br />
are national in scope, but only local prizes<br />
will be offered. Ballot boxes will be placed<br />
in lobbies. Details will be explained In<br />
the pressbooks.<br />
BOXOFFICE Showmcmdiser : : October 20, 1956 — 263
HERE'RE SOME CONTESTS GOOD<br />
FOR USE DURING SLACK DAYS<br />
Reprinted in Showmandiser last week<br />
from the Theatre Owners of America<br />
booklet on Busiyiess Builders were the<br />
secti07is on Theatre Parties and Special<br />
Rentals, and Film Festivals. Herewith<br />
is another of the booklet's ten sections.<br />
CONTESTS<br />
Nearly every film attraction has some<br />
peg upon which to hang a contest, and<br />
every theatre man has undoubtedly used<br />
most of them—coloring contests for the<br />
kids, essays, best letter contests, art,<br />
beauty, photo, children's pets, etc.<br />
Other contests however, of a general<br />
nature and not dependent upon any picture,<br />
can be run during a slack period to<br />
create excitement and boost boxoffice returns.<br />
The following examples belong in<br />
that category.<br />
County "Maid of Cotton" Contest (or<br />
any sectional crop.) : Through your county<br />
agent, sell local civic clubs, merchants, organizations<br />
and leading farmers on this<br />
type of contest as a means of promoting<br />
and publicizing the growth and use of the<br />
sectional crop; a worthwhile project. Request<br />
the county agent to appoint committees<br />
from among those groups, such as:<br />
FOR A TWAID' CONTEST<br />
1. Finance committee ... to raise funds<br />
from merchants and leading farmers for<br />
purchase of a wardrobe for the contest<br />
winner and a trip, all expenses paid, to a<br />
neighboring town to compete in a similar<br />
contest.<br />
2. Entrants committee ... to list qualifications<br />
for entrants, such as age, educational<br />
background, talent, poise, etc., and<br />
be responsible for getting entrants. Merchants<br />
and civic clubs may be charged a<br />
small fee to sponsor an entrant and this<br />
money used to purchase the wardrobe.<br />
3. Entertainment committee ... to arrange<br />
luncheon for contestants several days<br />
before the contest is held. This will create<br />
further publicity for the contest.<br />
4. Decorating committee ... to arrange<br />
for flowers and props for the stage.<br />
5. Judging committee ... to arrange for<br />
three judges. Get one from the local radio-<br />
TV station or newspaper, and two from<br />
out of town.<br />
MAKE IT RUN SMOOTH<br />
A final meeting of all committees assures<br />
a smooth operation the night of the<br />
contest. When it is over, the county agent<br />
gets credit for a good local promotion,<br />
some nice young lady receives a new wardrobe<br />
and a trip, and last but not least, the<br />
theatre enjoys a good night's business plus<br />
more good will and publicity.<br />
Little Miss and Mister Contest: Sell a<br />
local livewire women's organization on the<br />
idea of sponsoring a contest for children<br />
between the age of two through five years,<br />
the members of the organization to Invite<br />
the merchants to sponsor a child at the<br />
cost of $10 per merchant with the contest<br />
limited to fifty entrants. This will gross<br />
$500 for the ladies.<br />
The theatre, in turn, holds the contest<br />
from the stage, with regular admission<br />
tickets sold; gives the merchants screen<br />
trailer, display board in the lobby or concession<br />
stand, newspaper and radio publicity,<br />
and their names on the chest ribbons<br />
worn by the contestants whom they<br />
sponsor.<br />
Invite the mayor or some leading citizen<br />
to crown the winners, and to insure advance<br />
publicity, invite your newspaper<br />
editor, radio station or TV program director<br />
to be chairman of judges, the other<br />
two judges to come from out of town.<br />
MAKE UP TO $500<br />
Only cost to the ladies in their time and<br />
energy; promotion of flowers for the stage,<br />
trophy for wirmer, crown, etc., and they<br />
have made up to $500.00. The theatre is<br />
assured of a packed house plus much good<br />
will and publicity.<br />
Oscar Contest: Although good for only<br />
once a year, the Academy Award contest<br />
is a space-getting promotion' that<br />
keeps your theatre and product, motion<br />
picures, before the eyes of the reading<br />
public more consistently and over a<br />
greater length of time than almost any<br />
other single promotion stunt.<br />
1. Tieup. Tieup is with your leading<br />
daily newspaper and, in some cases, more<br />
than one theatre participates.<br />
2. Time. Contest can run from six weeks<br />
or more and the start coincide with the<br />
Hollywood announcement of nominees<br />
eligible for the final Oscar awards. The<br />
deadline is set for midnight, four days before<br />
the final awards are made known in<br />
Hollywood.<br />
THE RULES<br />
3. Rules. Entries must be in the form of<br />
the filled-out blank appearing regularly<br />
in the paper and mailed to the newspaper's<br />
special contest winner. Winner's choice<br />
of the best picture, actor, actress, etc., of<br />
the year, must be the same as the final<br />
selections from Hollywood, and in case of<br />
a tie, the earliest postmark determines the<br />
winner.<br />
4. Prizes. The first prize is cash, $50<br />
or more. Second and third prizes consist of<br />
long-term passes to the theatre with 50<br />
additional winners receiving two tickets<br />
each for a single movie attraction.<br />
As can be seen, this contest permits of<br />
continuous publicity with two and three to<br />
five column cuts of the actors and actresses<br />
competing for the awards, appearing<br />
daily, with scenes from their films and<br />
the top competing pictures tied In to the<br />
local contest.<br />
As the deadline approaches, excitement<br />
can be kept alive with editorials speculating<br />
upon the outcome, both In Hollywood<br />
and locally. Of course, "Oscar" winners<br />
make news and this is followed by announcement<br />
of the local contest winners,<br />
with pictures in the paper and distribution<br />
of prizes.<br />
Luck Key Contest: Proven to be an outstanding<br />
promotion in the automotive industry,<br />
this can easily be adapted to your<br />
theatre in promoting any facet of operation<br />
where prizes are considered. For instance<br />
you may have a treasure chest in<br />
your lobby (with a padlock on it) . Prize can<br />
also be a bicycle, luggage . . . any item<br />
where a lock would play a prominent part.<br />
A key, attached to a card, is mailed out<br />
(a mailing of from 10,000 to 50,000 is best<br />
for this stunt) . The card, which simulates<br />
and over-sized shipping tag, bears the following<br />
message:<br />
THIS MAY BE YOUR LUCKY KEY<br />
to<br />
No<br />
ABSOLUTELY FREE<br />
strings attached ... no gimmicks<br />
. . . just bring your l
1<br />
1<br />
1<br />
SHOWMANDISER<br />
Jan. 1 r<br />
• to<br />
INDEX:<br />
GENERAL EXPLOITATION DIRECTORY<br />
Oct. 1 56<br />
ACADEMY AWARDS<br />
Contests 74, 87, 160<br />
ADULTS ONLY POLICY 91<br />
ADVANCE SCREENINGS 33<br />
ADVERTISING<br />
Clossjfied 5<br />
Cooperotive 27,192,213<br />
Direct Mail 219<br />
Holdover<br />
New Layouts<br />
139<br />
83,110,139,<br />
167,190,215,216<br />
Postcard 121<br />
Programs 229<br />
Writing 149, 175, 243, 244<br />
ANNIVERSARIES 191, 209<br />
ART EXHIBITS 43, 115,123<br />
ART THEATRE OPERATION<br />
61,143,205<br />
AUDIENCE AWARDS POLL<br />
Prize Winning Campaigns 8<br />
AUDIENCE PARTICIPATION GAME 111<br />
AUSTRALIAN SHOWMANSHIP 217<br />
BALLYHOOS<br />
Bad Luck Jinxes 1 90<br />
Band Twirler 229<br />
Boxers 35, 113<br />
Calliope Concert 193<br />
Christmas in Summer 233<br />
Circus 183,222<br />
Clarinet 174<br />
Crazy Night 120<br />
Cutrate Dollars 99<br />
Dog Show 110<br />
Float 144, 145, 238<br />
Flying Saucer 154<br />
Gambling Stamp 63<br />
Goot 19<br />
Gun Shooting 201<br />
Harem 7<br />
Hot Rod Race 160<br />
Indian 243<br />
Indian Head Penny 33<br />
Infrared Photos 52<br />
King Costumes 221<br />
Leaves 174<br />
Living Marquee 125<br />
Merry-Go-Round 113, 162<br />
Monster 1 02<br />
Mule 193<br />
Mystery Shopper 185<br />
$1,000 Bill Ill<br />
Phone Colls 1 1<br />
Piano Playing 226<br />
Pole Sitter 231<br />
Spinning Chance Wheel 229<br />
Sports Contest 99<br />
Street Dance 91<br />
Style Show 113<br />
Summertime Santa 204<br />
Tickets in Ice Coke 99<br />
Treasure Chest 103<br />
Walking Book 121<br />
Wedding Coke 202<br />
BENEFIT SHOWS 24<br />
BIRTHDAY PARTIES 38,51,59<br />
BOXOFFICE HONOR ROLL. .25, 52, 75,<br />
108, 132, 155, 181, 211, 214<br />
CASH NIGHT 99<br />
CHILDREN'S SHOWS<br />
Barefoot Motinees 229<br />
Circus 115<br />
Fun Festival 103<br />
Games 127,141<br />
Good Conduct 243<br />
Horror 104<br />
Kiddy Checking Service 1 50<br />
Play Money Ill<br />
Production for Ill<br />
Sponsored 105,131,<br />
133,220,223,239<br />
Students Clubs 229<br />
Vacotion Movies 1 22, 1 26, 1 66<br />
CHRISTMAS<br />
Christmas Eve 141<br />
Gift Books 16<br />
Poultry Giveaways 12<br />
Reindeer Visits 5<br />
CHURCH COOPERATION 17<br />
CONTESTS<br />
Baby Bottle 127<br />
Balloon Bursting 1 27<br />
Beauty 32,60,84,190<br />
Brides 239<br />
Child of Week 114<br />
City Names in Movie Titles 27<br />
Coloring 117<br />
Cracker Eating 127<br />
Disk Jockey Popularity 149<br />
Essay 162,168<br />
Find the Money 26<br />
Fishing 207<br />
Greatest Movie 24<br />
Hero 49<br />
Jingle 82<br />
Letter Writing 3<br />
Look-Alikes 165<br />
Lucky Jackpot 134<br />
Miniature Golf 248<br />
Models 26<br />
Moviegoer of the Month 73<br />
Needle in the Haystack 142<br />
Pet Picture 209<br />
Photo 96<br />
Pony 42<br />
Rope Skipping 127<br />
Rug Cleaner 60<br />
Scrambled Word 133<br />
Shoes in Barrel 1 27<br />
Shooting 1 84<br />
Spelling Bee 127<br />
Story Writing 31, 141<br />
Talent 244<br />
Talking Bird 19f<br />
Teacher Popularity 153<br />
Vacation 107<br />
Water Gun-Candle 127<br />
COOKING SCHOOL 64<br />
DRIVE-IN REOPENINGS 56<br />
DRIVE-IN SHOWMANSHIP IN<br />
PRESSBOOKS 85<br />
DRIVE-IN SWAP SESSION 89<br />
EASTER 67,175<br />
FATHERS DAY 156, 163<br />
FRIDAY THE 13TH 35,58,97<br />
GIVEAWAYS<br />
Air Conditioners 233<br />
Auto 239<br />
Coke and Car Wash 3<br />
Cowboy Accessories 116<br />
Gray Flannel Suits 1 80<br />
Jalopy 117,175<br />
Music Lessons 83<br />
Patio House 205<br />
Pencil 92<br />
Photograph 27<br />
Poultry 12<br />
Selection of 40<br />
Shillelagh 68<br />
Tickets 246<br />
Trip 185<br />
GUEST BOOKS 41<br />
HOMETOWN PAGEANT 240<br />
HORROR SHOWS 214<br />
ITALIAN PROMOTIONS 34<br />
LEAP YEAR 38, 46, 60, 86<br />
LOBBY DOOR POSTERS 141<br />
LOBBY GAME 229<br />
LOW-COST PROMOTION ... 74, 86, 1 1 5,<br />
117, 135,138,141,146,165,227<br />
MERCHANT COOPERATION . . 2, 24, 50,<br />
86,96, 121, 125, 129, 135,<br />
137, 161, 163, 169, 175, 172, 241<br />
MOTHERS DAY 111,163<br />
MOVIE OF THE MONTH CLUB 137<br />
NEWSPAPER<br />
Film Editor Co-Op 195<br />
Film Newspaper Throwawoy 78<br />
New Foces Co-Op 54<br />
Tieup 1 75<br />
Weekly Columns 43<br />
NO-COST PROMOTIONS. .5, 39, 40, 1 1<br />
PASSES<br />
Anniversary . . .*.<br />
31<br />
Blood Donors 4<br />
Driver of Cor 147<br />
Pearl in Envelope 129<br />
Safety Awards 1 53<br />
PUBLIC RELATIONS<br />
Article on 76<br />
Baby of Month 229<br />
Chamber of Commerce 153<br />
Civic Cooperation 134, 140<br />
Message to Public 6, 21<br />
Personal Appeal to Patrons<br />
84,98,175,190<br />
Salute to Women 109<br />
Telephone Message 99<br />
REOPENING DARK THEATRE 220<br />
ROCK AND ROLL SHOWS<br />
71,95,119,185,219<br />
SCHINE SHOWMANSHIP GUIDE<br />
TO MANAGERS 178<br />
SCIENCE-FICTION SHOWS 214<br />
SCHOOL COOPERATION<br />
Animal Quiz 2<br />
Best Citizen Awards 99<br />
Prom Night Shows 159<br />
Sponsored Shows 141<br />
Student Prices 92, 107<br />
Ticket Selling 141<br />
SCREENING TIPS 70<br />
ST. PATRICK'S DAY 68<br />
STAG PARTIES 229<br />
STAR INTERVIEW RECORDS 128<br />
SUMMERTIME PROMOTIONS 198<br />
TEARJERKER WEEK 240<br />
TEENAGE VANDALISM CURBS 49<br />
TELEVISION<br />
Ads in TV Guide 31<br />
THEATRE WEDDING 55,204<br />
TIEUPS<br />
Airline 244<br />
American Legion 31<br />
Catering 191<br />
Civil Defense 90<br />
Dancing School 69, 308<br />
FFA .<br />
246<br />
4-H Club 226<br />
Laundry 27<br />
Luggage<br />
;;-,;;'iJ?<br />
Military 46, 114, 232<br />
Radio 69,125,144,216<br />
Railroad '71<br />
Restaurant 1 74<br />
Telephone Company 246<br />
Transit Company 237<br />
TRADING STAMPS 125<br />
VALENTINE'S DAY 20,32,58<br />
WOMETCO TIPS ON HANDLING<br />
COMPLAINTS 213<br />
WORLD PREMIERES<br />
31,38,142, 147,186<br />
o'^<br />
Get-Acquainted Cards<br />
Sent New Home Owners<br />
The Stanley Warner 69th Street and<br />
Terminal theatres in Philadelphia have devised<br />
a means of getting acquainted with<br />
new home owners and newcomers in their<br />
surrounding communities.<br />
Lists of new connections are obtained<br />
from utility concerns and the county recorder's<br />
office. Then get-acquainted cards<br />
good for free admission are sent to the<br />
newcomers. The 5y2x3y4-inch cards on<br />
colored bristol read:<br />
"Let's Get Acquainted. We invite you<br />
to be our guest at (names of the theatres).<br />
Present this card at the boxoffice of either<br />
theatre and receive two free guests tickets<br />
. . . See reverse side for detailed map showing<br />
parking areas."<br />
In one corner are two slits,<br />
into which a<br />
coin is inserted for a parking fee.<br />
Map on the reverse side shows the location<br />
of the two theatres and nearby parking<br />
lots.<br />
Parked Car Licenses<br />
Basis of Giveaways<br />
Prank Dzikot, Rivoli, Hartford, came up<br />
with an unusual development.<br />
He armounced he would award prizes to<br />
certain family groups in attendance. He<br />
copied down license numbers of vehicles<br />
parked in the theatre vicinity and then<br />
announced these numbers from stage. Cooperating<br />
merchants—in return for stage<br />
announcements, lobby display and screen<br />
trailer—donated: a Laundrymat, three free<br />
washes; pharmacj^, gift certificate; Army<br />
and Navy store, gift certificate; photostat<br />
service, 8x10 family photo; beauty salon,<br />
gift certificate; appliance store, gift certificate<br />
toward major appliance, and roofing<br />
concern, a roofing job.<br />
It's a modernized Country Store night.<br />
Stress Free Facilities<br />
In Page 'Things' Co-Op<br />
On the page opposite the norida Theatre's<br />
large day-before opening ad in the<br />
Jacksonville (Fla.) Journal on "The Best<br />
Things in Life are Pree" was an eye-catching<br />
full-page cooperative ad which blazoned<br />
the picture's title in a way to satisfy<br />
any advertiser's demands. In addition to<br />
the theatre, nine merchants paid for sizeable<br />
ads on the page and all stressed their<br />
"free" services and facilities. The Journal<br />
donated a bold streamer eight-column<br />
heading for the page in reverse type. The<br />
entire cost to the theatre wa^ the price of<br />
a 20-inch ad at the local advertising rate.<br />
The Journal advertising manager,<br />
George Tobi, got behind the idea when it<br />
was suggested to him and assigned his admen<br />
to soliciting merchants and to the<br />
writing of clever ad copy to tie-in with the<br />
picture's<br />
title.<br />
BOXOFFICE Showmandiser : : October 20, 1956 — 265
!<br />
Bandido<br />
BOXOFFICE<br />
BAROMETER<br />
This chart records the performance of current attractions in the opening week of their first runs in<br />
the 20 l(ey cities checked. Pictures with fewer than five engagements are not listed. As new runs<br />
are reported, ratings are added and averages revised. Computation is in terms of percentage In<br />
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"<br />
the figures show the gross rating above or below that mark.<br />
Ambassador's Daughter, The (UA) 140 230 100 90 140 85 100 100 135 130 100 140 95 100 120<br />
Attack! (UA) 95 180 100 150 200 175 100 170 146<br />
Bad Seed, The (WB) 200 200 220 225 140 220 140 290 315 250 175 175 135 160 200 203<br />
(UA) 225 100 90 160 90 115 185 85 85 70 175 125<br />
Behind the High Wall (U-I) 85 100 70 90 90 75 60 95 80 80<br />
Best Things in Life Are Free (20th-Fox) 125 125 125 110 110 165 115 140 100 124<br />
Beyond a Reasonable Doubt (RKO)
SF<br />
.<br />
.<br />
I<br />
Power<br />
.<br />
.<br />
.<br />
)<br />
B O X O F F I C E BOOKINGUIDi;<br />
Feotur* productions by compony in order of release. Number in square Is notionol release date. Runninfl<br />
rime ii in porcntheset. ;g is for ClnemoScope; ^ VjitaVision; % Superseope; H^ Naturamo. Symbol VJ<br />
denotes BOXOFFICE Blue Ribbon Aword; ^ color pHotogrophy. Letters ond combinations thereof Indicate<br />
story type: (O Comedy; iD) Drama; (Ad) Adventure-Drama; (CD) Comedy-Drama; (M) Musicol; (W) Western.<br />
(Complete key on next page./ For review dates and Picture Guide page numbers, see Review Digest.<br />
Feature<br />
ALLIED ARTISTS<br />
Invasion of the Body Snatchers<br />
[|]<br />
(80) D SF..5602<br />
Kevin McCarthy, Dana Wynter.<br />
KinK DnnovtD<br />
.<br />
COLUMBIA<br />
©Picnic (113) © D..826<br />
W'm. Holdeo. R. Bussell, K. Novak<br />
Battle Stations (81) D..82S<br />
J. Lund. Wm. Bendli, K. Brasselle<br />
Houston Story, The (79) .... D . .821<br />
Lee J. Cobb. B. Hale. Edv. Arnold<br />
Fury at Gunsight Pass (68). W.. 817<br />
David Brian. Neville Brand<br />
Joe Macbeth (90) D..822<br />
Paul Douglas, Butk Roman<br />
.<br />
M-G-M<br />
5B ©Forever Darling (96)... C.<br />
Lucille Bali, Desl Arnaz.<br />
James Mason<br />
gS ©Last Hunt, The<br />
(108) ©..<br />
Robert Taylor, Stewart<br />
Debra Paget<br />
.620<br />
0D..621<br />
Granger,<br />
.<br />
PARAMOUNT<br />
chart<br />
Rose Tattoo, The (117) ®. CD. .5511<br />
Anna Magnanl. BurtT Lancaster<br />
.<br />
RKO RADIO<br />
[t] ©Slightly Scarlet (99) ®.D..608<br />
Rhonda Fleming, John Payne,<br />
Arlene Dahl<br />
Si Brain Machine, The (72). D. .609<br />
Patrick Barr, Eliiabetk Alleo<br />
.<br />
a Atomic Man, The (78) . . . 5612<br />
Gene Nelson, FaiUi Domergue<br />
Bl Indistnictible Man (70). Ho .5613<br />
Lon dumey, &UrlaQ C&rr<br />
OOWorld Without End<br />
(80) © SF..5607<br />
Hugh Marlowe, Naney Gates<br />
(B Wiclced Wife (75) 0..5606<br />
Nigel Patrick, Molra Uster<br />
SS Come On, The (82) IS)..D..5608<br />
Anne Baiter, Sterling Hayden<br />
gl Crashing Las Vegas (63). C. 5609<br />
Leo Goreey, Huotz HaH, M. C^tle<br />
Screaming Eagles (81) . . D . . 5610<br />
Tom Tryon, Jan Merlin<br />
gS Crime in the Streets<br />
(91) Cr..5614<br />
John Cassavetes, James Wtiitmore<br />
El ©Nalced Hills, Tlie (73) OD. .5605<br />
David Wayne, Keenan Wynn<br />
m King of the Coral Sea<br />
(74) Ad.. 5617<br />
Ciiips Rafferty, lima Adey<br />
a ©First Texan (82) ©..W..5615<br />
Joel McCrea, Felicia Farr<br />
m Three for Jamie Dawn<br />
(81) D..5618<br />
Laralne Day, Sicardo Montslban<br />
g Magnificent Roughnecks<br />
(73) CD.. 5616<br />
Jack Carson, Mickey Booney<br />
IS Hold Back the Night<br />
(80) D..5621<br />
Jobn Payne, Mona FVeeman<br />
HI ©Canyon River (80) ©.W..5620<br />
Otorgt Montgomery, Peter Graves<br />
O Young Guns, The (84) . . W. .5622<br />
Buss Tamblyn, Oaorla Talbott<br />
Si ©No Place to Hide<br />
(71) D..5603<br />
David Brian, Keenan Wynn<br />
[S Strange Intruder (82). .D. .5619<br />
Edmund Furdom, Ida Luplno<br />
Si Fighting Trouble (61). . .C. .5623<br />
Hunti Hall, Stanley Clements<br />
a Calling Homicide (61). My. .5624<br />
Bill ElUott, Kathleen Case<br />
a Yaqul Drums (71) W..5625<br />
Bod Cameron, Mary Castle<br />
a Cruel Tower, The (80) . . D. .5629<br />
Jobn Erlcson, Marl Blancbard<br />
ai High Terrace (77) Ad.. 5630<br />
Dale Robertson, Lois Maxwell<br />
ai Blonde Sinner (74) D..5635<br />
Diana Dors, Michael Craig<br />
H ©Friendly Persuasion<br />
(139) CD.. 5657<br />
Gary Cooper. Dorothy McGuire<br />
51 Hot Shots C. .Dec<br />
Hunt* Hall, Stanley Clements<br />
gl Chain of Evidence My.. Dec<br />
Bin Elliott. Jaines Lydon<br />
® Oklatioman, The © W.<br />
Joel McCrea, Barbara Hale<br />
© 54 Washington St. © D .<br />
Qeorst Montgomery. Meg Bandall<br />
©Hunchback of Paris © D..<br />
.fntliony Quinn, (9na LoUobrlirtda<br />
©Jeannie ©<br />
M..<br />
Vera-Ellen. Tony Martin<br />
©Dragoon Welis Massacre © W.<br />
Barry Sullivan. Mona Freeman<br />
Not of This Earth SF..<br />
Paul Birch. Beverly Garland<br />
Footsteps in the Night My..<br />
BUI ElUott. Ann Griffith<br />
©Hot Blood (85) © D..834<br />
Jane Bussell. 0)mel WUde<br />
Uranium Boom (67) D..837<br />
Dennis Morgan, Patridi Medina<br />
Prisoner. The (91) D..825<br />
Alee Guinness, Jack Hivklna<br />
Over-Exposed (80) D..83S<br />
Cleo .Moore, Richard Crenna<br />
Harder They Fall, The (109). D.. 827<br />
Humphrey Bogart, Bod Bteiger,<br />
Jan Sterling<br />
Blackjack Ketchum, Desperado<br />
(76) W..831<br />
Howard Duff, Maggie Mahoney<br />
Rock Around the Clock (77). M.. 838<br />
Johnny Johnston, Bill Haley<br />
(E Thunderstorm (81) D..5604<br />
Linda Cliristian, ciarlos Thompson, ©Jubal (101) © W..833<br />
Cbarles Korvin<br />
Glenn Ford, Ernest Borgnlne,<br />
Rod Steiger, Jan Sterling<br />
ga Navy Wife (83) C..56U<br />
Joan Bennett, Gary Merrill, ©CocklHhell Heroes (97) ©.D..813<br />
Shirley Tamagucbl<br />
Jose Ferret, Trevor Howard<br />
©Safari (91) © Ad.. 839<br />
Victor Mature, Janet Leigh,<br />
John Justin, Roland Oliver<br />
Secret of Treasure Mountain,<br />
The (68) W..832<br />
William Prince, Valerie Frendi<br />
©Storm Over the Nile<br />
(113) © 0D..g29<br />
Anthony Steel, Laurence Harvey<br />
U©Eddy Duchin Story, The<br />
(123) © DM. .101<br />
Tyrone Power, Kim Novak<br />
Earth vs. the Flying Saucers<br />
(82) SF..102<br />
Hugh Marlowe, Joaa Taylor<br />
Werewolf, The (S3) Ho.. 103<br />
Don Megowan, Joyce Holden<br />
Autumn Leaves (108) D..104<br />
Joan Crawford, CiUt Robertson<br />
©He Laughed Last (77). . .M. .105<br />
Frankie Laine, liucy Marlow<br />
1984 (91) 0..110<br />
Michael Redgrave, Jan Starling<br />
Miami Expos* (73) D..106<br />
Lee J. Cobb, Patricia Medina<br />
Storm Center (87) 0..108<br />
Bette Davit, Brian Keith<br />
(Special engagements only)<br />
Solid Gold Cadillac (99) C. .112<br />
Judy Holliday, Paul Douglas,<br />
Arthur O'Connell, Fred Clark<br />
©Port Afrique (92) My. .113<br />
Pier Angell, Phil (Sirey,<br />
Dennis Price<br />
Spin a Dark Web (76) . . . .My. .107<br />
Faith Domersue. Lee Patterson<br />
Cha-Cha-Cha Boom! (78).. M.. 114<br />
Mary Kaye Trio. Per« Prado<br />
© Reprisal r772) W..115<br />
Guy Madison, Felicia Parr<br />
©Odongo (85) © Ad.. 109<br />
Rhonda Fleming, Macdonald Carey<br />
White Squaw, The (72). . . .W. .116<br />
David Brian, May Wynn<br />
©You Can't Run Away<br />
From It (95) © C..118<br />
June Allyson, Jack Lemmon<br />
©Silent World, The (86) . . Doc . . 122<br />
©Zarak © D .. Dee<br />
Victor Mature, Anltt Ekberg<br />
©Seventh Cavalry, The. . . OD . . Dec<br />
.<br />
Randolph Scott, Barl>ars Hale<br />
©Beyond Mombasa © Ad .<br />
Cornel Wilde. Donna Reed<br />
©Fire Down Below ©<br />
Ad.<br />
Rita Hayworth, Robert Mltcfaum<br />
Wicked as They Come D .<br />
Arlene Dahl, Phil Carey<br />
©Seven Waves Away © D .<br />
Tyrone Power, Mai Zetterllng<br />
Nightfall<br />
D..<br />
Aldo Ray, Anne Bancroft<br />
End As a Man D .<br />
Ben Gazzara, James Olsen<br />
Tall T, The<br />
OD..<br />
Randolph Scott, Maureen O'SuIIlvan<br />
BOXOrnCE BooIdnGuide : : October 20, 1956<br />
tS ©Meet Me in Las Vegas<br />
(112) © M..622<br />
Dan Dailey, (^d Cfearisse,<br />
Paul Henr^d<br />
S ©Forbidden Planet<br />
(89) © SF..625<br />
Walter Pidgeoo, Anne Francis,<br />
Leslie Nielsen<br />
SS ©Tribute to a Bad Man<br />
(95) © M..626<br />
James Cagney, Irene Papas<br />
m «©Swan, The (112) ©CD. 628<br />
Grace Kelly, Alec Oulnnese,<br />
Louis Jourdan<br />
fflOGaby (97) © D..627<br />
Leslie Caron. John Kerr<br />
53 Rack, The (100) D..629<br />
Paul Newman. Anne Prands<br />
[S ©Bhowini Junction<br />
(108) © Ad.. 631<br />
Ava Gardner, Stewart Granger,<br />
Abraham Sofaer, Bill Travers<br />
m Catered Affair, The (93). CD. .633<br />
Bette Davis, Ernest Borgnlne,<br />
Debbie Reynolds<br />
Somebody Up Thtre Ukts Me<br />
(113) D. 635<br />
Paul Newman. Pier Angell.<br />
Everett Sloane, Sal Mtneo<br />
[B ©High Society (107) ® . MC. .637<br />
Bing Oosby, (5race Kelly,<br />
Frank Sinatra, Celeste Holm<br />
m These Wilder Years (91) . .D. .636<br />
James Cagney, Barbara Stanwyck<br />
©Lust for Life (122) ©. . . .D. .701<br />
Kirk Douglas, Anthony Quinn,<br />
Pamela Brown, Everett Sloane<br />
j ©Tea and Sympathy<br />
(112) © D..702<br />
Deborab Kerr. Jobn Kerr<br />
and the Prize, The<br />
(98) © D..703<br />
Robert Taylor, EUsabeth Mueller<br />
Si ©Opposite Sex, The<br />
(117) © C..705<br />
June Allyson, Joan (^llins<br />
Leslie Nielsen. Jeff Biebards<br />
©Iron Petticoat, The (96).. C.<br />
Bob Hope, Katharine Hepburn<br />
©Invitation to the Dance M .<br />
Gene Kelly, Igor Touskevltch<br />
©Raintree County ©65 D .<br />
Elizabeth Taylor. Montgomery Clift<br />
©Barretts of Wimpole St. ®...D..<br />
Jennifer Jones. John Glelgud<br />
Great American Pastime C.<br />
Tom Ewell, Anne Franda<br />
©Teahouse of the August<br />
Moon ©<br />
e..<br />
Marlon Brando, Glenn Ford,<br />
MacMko Kyo, Eddie Albert<br />
Living Idol, Tlie © D .<br />
Steve Forrest. Lllllane MontevecchI<br />
Edge of the City D.<br />
John Ossavetes, Kathleen Maguire<br />
©Little Hut, The C.<br />
Ava Gardner, Stewart Granger<br />
©Court Jester, The (101) ®.C. .5512<br />
Danny Kaye. Qlynls Jotms<br />
©Anything Goes (108) ®.M..55I3<br />
Blng &osby, Donald O'Connor,<br />
Mltzi Oaynor. Jeanmalie<br />
Scarlet Hour. Tite (95) ®. D. .5514<br />
Carol Ohmart, Tom Tryon.<br />
Blaine Btritch, Jody Lawranee<br />
©Birds and the Bees, The<br />
(94) ® C..5515<br />
George Gobel. Mitd Gaynor,<br />
David Niven. Reginald (Gardner<br />
U©Man Who Knew Too Much<br />
(119) ® D..5520<br />
James Stewart, Doris Day<br />
Leather Saint (80) ®....W..5521<br />
John Derek, Jody Lawranee<br />
Paul Douglas<br />
\S Fastest Gun Allvt, Tht<br />
©That Certain Feeling<br />
(90) W..634 (103) ® C..5522<br />
Glenn Ford, Jeanne Cnin,<br />
Bob Hope. Eva Marie Saint,<br />
Broderlck Crawford<br />
Pearl Bailey, George Sanders<br />
Proud and Profane, The<br />
(Ul) ® D..5524<br />
William Holden, Deborah Kerr,<br />
Hielma Bitter, Dewey Martin<br />
©Pardners (90) ® C. .5523<br />
Dean Martin, Jerry Lewis,<br />
Lorl Nelson, Valerie Allen<br />
^©War and<br />
Peace<br />
(208) ® D..5625<br />
Henry Fonda, Audrey Hepburn,<br />
Mel Ferrer, Vlttorio Oassman<br />
(Special engagementf only)<br />
©Vagabond King, The<br />
(88) ® M..5601<br />
Kathryn OnfMO, Oreite<br />
Search for Bridey Murphy, The<br />
(88) ® D..5602<br />
Teresa Wrifkt. Loub Hayward<br />
©Mountain, The (105) ®..D..5603<br />
Spencer Tracy, Claire Trevor.<br />
Robert Wagner<br />
©Three Violent People<br />
(..) ® W..5604<br />
Charlton Heston, Anne Baxter,<br />
(Jilbert Roland, Forrest Tucker<br />
©Hollywood or Bust ® C.Dec<br />
Dean Martin, Jerry Lewis<br />
©Ten Commandments, The ®..D..<br />
C. Heston, Y. De Carlo, A. Baiter<br />
©Loves of Omar Khayyam ®..Ad.<br />
Cornel Wtlde, Debra Paget<br />
©Gunfight at OK Corral ® W.<br />
Burt Lancaster, Kirk Douglas<br />
©Funny Face ® MC.<br />
Fred Astaire, Audrey Hepburn<br />
©Rainmaker, The ® D..<br />
Katharine Hepburn, Burt Lancaster<br />
Lonely Man, The ® W..<br />
Jack Palance, Anthony Perkins<br />
SBeau James (S) D..<br />
Bob Hope. Vera Miles<br />
Buster Keaton Story ® CD.<br />
Donald O'Connor, Ann Blyth<br />
flS ©Conqueror, The (111) ©. D . .610<br />
John Wayne, Susan Hayward,<br />
Pedro Amendarii<br />
931 Way Out, The (90) D. .6U<br />
Mona Freeman, Gene Neteon<br />
li Bold and the Brave, The<br />
(90) ® D..612<br />
.Mickey Rooney, WendeU Corey,<br />
Nicole Uaurev<br />
gj ©Great Day in the<br />
Morning (92) $ D..613<br />
Virginia Mayo, Bobert Stack,<br />
Ruth Roman<br />
jg While the City Sleeps<br />
(100) D..«15<br />
Dana Andrews, Ida Luploo,<br />
Rhonda Fleminf<br />
m Murder on Approval (70). D. .614<br />
Tom (i)nway, Ddphl Lawrence<br />
(See Belsame)<br />
ga ©First Traveling Saleslady<br />
(92) CD.. 701<br />
Ginger Bogera, Barry Nelaoo,<br />
Carol Cbamlnc<br />
SS Back From Eternity (98). D.. 703<br />
Robert Byan, Anita Odwrg,<br />
Sod Steiger, Phyllis Kirk<br />
a Beyond a Reasonable<br />
Doubt (80) D..702<br />
Dana Andrews. Joan Fontaine<br />
(S ©Tension at Table Rock<br />
(93) W. .704<br />
Richard Bgan, Dorothy Malone,<br />
Cameron Mitchell<br />
5g ©Brave One, The<br />
(100) © 0..706<br />
m Finger of Guilt (84) My. .705<br />
Richard Basehart. Mary Murphy<br />
§S Death of a Scoundrel ( . . ) . D . . 707<br />
George Sanders, Yvonne De Carlo<br />
i Young Stranger, The ( . . ) . D .<br />
James MacArthur, Kim Hunter,<br />
James Daly, James Gregory<br />
g Public Pigeon No. l'(..).C..<br />
Red Skelton, Vlvlao Blaine,<br />
Janet Blair<br />
©Bundle of Joy C.Dec<br />
Debbie Reynolds, Eddie Fisher<br />
Man in the Vault, The D..<br />
Anita Ekberg, William Cantpbell<br />
Silken Affair, The CD..<br />
David Niven, Genevieve Page<br />
©Run of the Arrow W.<br />
Rod Steiger, SerlU Monteil<br />
I Married a Woman C<br />
<br />
C<br />
o<br />
O <<br />
03<br />
m<br />
5D<br />
(-1<br />
O<br />
o
FEATURE jIHART<br />
Tk« Kay to l«tt«n and cemblnatloiu tharaof Indicating itory type: (Ad) Advantura-Dramo; (Ac) Action-<br />
Drama; (An) Animotad-Actlon; (C) Comady; (CD) Comady-Dromo; (Cr) Crima-Droma; (DM) Drama<br />
with Muilc; (Doc) Documentary; (D) Drama; (F) Fantasy; (FC) Force-Comedy; (Ha) Horror-Drama; (HI)<br />
Hlctorlcol-Drama; (M) Musical; (My) Mystery; (OD) Outdoor-Drama; (SF) Science-Fiction; (W) Wastero.<br />
REPUBLIC 1 i»
.<br />
CHART<br />
^HORTS CHART<br />
INDEPENDENT I t^<br />
H oeo<br />
AMERICAN INTERNATIONAL<br />
Day the World Ended (80) ®..SF..Dec55<br />
Kicturd Denning, Lori Nelson<br />
Phantom From 10,000 Leagues<br />
(80) SF..Dec55<br />
Kent Tajlor, C!alhy Downs<br />
Oklahoma Woman (73) D . . May 56<br />
Itichard Deniiing, Peggie Castle<br />
Female Jungle (71) O..JunS6<br />
JitjTie Mansfield, Lawrence Tierney<br />
Girls in Prison (87) Ac. .Jun 56<br />
Richard Denning, Joan Taylor<br />
Hot Rod Girl (75) Ac. .Jun 56<br />
Lorl Nelson, John Smith<br />
The She-Creature (77) Ho.. Jul 56<br />
Maria English. Chester Morris<br />
Conquered the World (75) . . .<br />
Peter Graves, Beverly Garland<br />
OGunslinger (S3) W. .Aug 56<br />
John Ireland, Beverly Garland, A. Hayes<br />
©Flesh and the Spur (87) 0D..Sep56<br />
John .Agar, Maria Qigtish<br />
ARLAN<br />
Living North, The (74) Doc.<br />
Filmed in Lapland; native cast<br />
(English narration)<br />
ASSOCIATED<br />
FILM<br />
Last of the Desperados (71) W.. Dec 55<br />
James Craig, Margla Dean<br />
Two-Gun Lady (76) W.. Dec 55<br />
Peggie Castle, William Talman<br />
Wild Dakotas (73) W.. Feb 56<br />
Bill Williams, Coleen Gray, JIra Davis<br />
Blonde Bait (71) D . . Apr 56<br />
Beverly Michaels, Jim Davis<br />
Three Outlaws, The (74) ID235. .W. . May 56<br />
Neville Brand. Bruce Bennett, Alan Hale<br />
Frontier Gambler (..) W.. Oct 56<br />
John Bromfield, (Coleen Gray<br />
ASTOR<br />
Dynamiters. The (74) D..Apr56<br />
Wayne Alorris, Sinione Silva<br />
Fear (82) D.. May 56<br />
Ingrid Bergman, Mathlas Wleman<br />
Passport to Treason (80) Md. Jun 56<br />
Hod Cameron, Lois Maxuell<br />
©Men of Sherwood Forest (77) . .Ad. .Sep 56<br />
Don Taylor, Eileen Moore<br />
BANNER<br />
©Wetbacks (86) AC. May 56<br />
Lloyd Bridges. Nancy Gates<br />
BUENA VISTA<br />
©Littlest Outlaw, The (75) D.. Feb 56<br />
Pedro Armendariz, Andres Velasquez<br />
©Great Locomotive Chase (85) ®. D. .Jul 56<br />
Fess Parker, Jeff Hunter<br />
©Davy Crockett and the River<br />
Pirates (81) Ad.. Jul 56<br />
Fess Parker, Buddy Disen<br />
DOMINANT<br />
Walk the Dark Street (74).... Md..<br />
Chuck Connors, Dob Ross, Reglna Oleason<br />
DCA<br />
Feb 56<br />
Wages of Fear (106) D . .<br />
Yves .Montand, Charles Vanel<br />
Please Murder Me (76) D.. Mar 56<br />
Angela Lansbury, lUymond Burr<br />
Frisky (98) CD.. Apr 56<br />
Glna Lollobrlglda, Vlttorlo De Slca<br />
Woman of Rome, The (..) D.. May 56<br />
Gina Lollobrlglda, Daniel Gelin<br />
©Jedda the Uncivilized (88) D.. Jun 56<br />
Narla Kunogh, Robert Tudewall<br />
Private's Progress (99) C. .Sep 56<br />
Richard Attenborough, Dennis Price<br />
EDEN<br />
One Way Ticket to Hell (65) .... D .. Feb 56<br />
Non-professional cast<br />
EMBASSY<br />
Wiretapper (SO) D . . Feb 56<br />
Bill Williams, Georgia I^e<br />
Godzilla, King of the Monsters<br />
(SO) Ho. Apr 56<br />
Raymond Burr, Japanese east<br />
(English dialog and narration)<br />
GIBRALTAR<br />
©Fury in Paradise (77) D..<br />
Peter Thompson, Rea Iturblde<br />
Silent Fear (66) D.<br />
Andrea King, Peter Adams<br />
IFE<br />
©Lease of Life (93) D . . Jan 56<br />
Robert Donat, Kay Walsh<br />
(&iglish dialog)<br />
©Madame Butterfly<br />
(114) Filmed Opera. .Jun 56<br />
Kaoru Yachlgusa, Nicola Fllacuridi<br />
(Italo-Japanese: English commentary)<br />
JACON<br />
Rosanna (72) D.. Jun 56<br />
Itossana Podesta, C^oz Alvarado<br />
(Dubbed in English)<br />
Forbidden Cargo (83) Ac. .Sep 56<br />
Nigel Patrick, Baizabeth Sellars<br />
JANUS<br />
Bullfight (76) Doc. .Jul 56<br />
English narration<br />
LOUIS<br />
deROCHEMONT<br />
Helen Keller in Her Story (formerly<br />
'The Unconquered") (55) .Doc. .Apr 56<br />
Narrated by Katiiertae Cornell<br />
MAGNA<br />
Oklahoma! (150) T-AO DM.. Oct 55<br />
Gordon MacRae, Shirley Jones<br />
TOP PICTURES<br />
©Frontier Woman (SO) W.. Jul 56<br />
Cindy Carson, Lance Fuller, Ann Kelly<br />
TRANS-LUX<br />
©Dance Little Lady (87) D.. Mar 56<br />
M:d Zetterllng, Terence Morgan<br />
Lovers and Lollipops (85) CD.. Apr 56<br />
Lori March, Gerald O'Loughlln<br />
WOOLNER BROS.<br />
Swamp Women (75) D . - Apr 56<br />
Beverly Garland, Marie Windsor, 0. Mathews<br />
REISSUES<br />
. Feb 56<br />
BUENA VISTA<br />
©Fantasia (81) M .<br />
(Superscope added, witb 4-track sound and<br />
stereophonic sound.)<br />
©Song of the South (95) M . . Feb 56<br />
Ruth Warrick, Bot>by DriacoU, Luana Patten<br />
DCA<br />
Brute Force (96) D.. Jun 56<br />
Burl Lancaster, Yvonne De Carlo<br />
Naked City (96) D.. Jun 56<br />
Howard Duff, Barry Fitzgerald<br />
MGM<br />
Stratton Story, The (106) D . . Feb 56<br />
James Stewart, June Allyson<br />
©Three Musketeers (126) D.. Feb 56<br />
Lana l"urner. Gene Kelly, Van Heflln<br />
©Northwest Passage (126) 0.. Mar 56<br />
Spencer Tracy, Robert Young, Buth Uussey<br />
©Yearling, The (128) D.. Mar 56<br />
G. Peck, J. Wyman, Claude Jarman Jr.<br />
©Annie Get Your Gun (107) M.. Jun 56<br />
. Feb 56<br />
Betty Button, Howard Keel, Louis Calhem<br />
Boomtown (116) D .<br />
. Oct 56<br />
CONTINENTAL<br />
Clark Gable, Spencer Tracy, Hedy Lamarr<br />
. Night My Number Came Up (94)<br />
. D .<br />
Michael Itedgrave, Alexander Knox PARAMOUNT<br />
©Ladykillers, The (93) D.. Mar 56 ©Streets of Laredo (92) W. . May 56<br />
Ale.K Guinness, Cecil Parker, Katie Johnson William Holden, Macdonald Catey<br />
Ship That Died of Shame (91) . .D. .Sep 56 Two Years Before the Mast (98) . . D . . May 56<br />
Richard Attenborough, George Baker<br />
Alan Ladd, Brian Donlevy, William Bendlx<br />
©Secrets of the Reef (72) Doc. Oct 56 ©Whispering Smith (89) W . . May 56<br />
Undersea chronicle<br />
Alan Ladd, Robert Preston, B. Marshall<br />
RKO<br />
One Minute to Zero (105) D.. Mar 56<br />
Robert \Utchum, Ann Blyth<br />
Big Sky, The (112) 00.. Apr 56<br />
Kirk Douglas, Dewey Martin, E. Hireatt<br />
Flying Leathernecks (102) D... May 56<br />
John Wayne, Robert Ryan, Janls Carter<br />
Lusty Men (113) D. .May 56<br />
Sus.in Hayward, Robert Mitchum<br />
King Kong (100) F-Ad..Jun56<br />
Bruce Cai}Qt, Fay Wray, Robert Armstrong<br />
I Walked With a Zombie (69) .. .Ho. .Jun 56<br />
Frances Dee, James Elllsan, Tom Coaviy<br />
Citizen Kane (119) D..Jui56<br />
Orson Welles, Joseph Cotten<br />
20TH-FOX<br />
Third Man, The (105) D.. Aug 56<br />
Orson Welles, Joseph Cotten, Valli<br />
Rebecca (127) D. .Oct 56<br />
Laurence Olivier, Joan Fontaine<br />
UNITED ARTISTS<br />
High Noon (85) W. .Jun 56<br />
Gary Cooper, Grace Kelly, Katy Jurado<br />
UNIVERSAL-INT'L<br />
©Tap Roots (109) D . . May 56<br />
Van' Heflln, Susan Hayward, Ward Bond<br />
©Kansas Raiders (80) W.. May 56<br />
Audie Murphy, Tony Curtis, B. Donlevy<br />
Killers, The (102) D.. Sep 56<br />
Burt Lancaster, Ava Gardner,<br />
Edmond O'Brien<br />
Sleeping City, The (85) My. .Sep 56<br />
Richard Conte, Coleen Gray, Alex Nichol<br />
WARNER BROS.<br />
Distant Drums (101) W. .Jun 56<br />
Gary Cooper, Marl Aldon<br />
Dallas (94) W. .Jun 56<br />
Gary Cooper, Butb Roman<br />
COLUMBIA<br />
ALL-3TAR COMEDIES<br />
S411 One Spooky Night (16) .Sep 55 -)- 10- *<br />
8412 He Took a Powder (17). Oct 55<br />
8413 Hook a Crook (16) . . . Nov 55<br />
8414 Come On Seven (16) . . Feb 56<br />
8415 Army Daze iW/i) ... Mar 56<br />
8416 Andy Goes Wild (17). Apr 56<br />
ASSORTED FAVORITES<br />
8421 Honeymoon Blues (17) . Sep 55<br />
8422 The Jury Goes Round 'n<br />
Round (IS) Nov 55<br />
8423 Should Husbands Marry?<br />
(17) Dec 55<br />
8424 Black Eyes & Blue<br />
a&/z) Feb 56<br />
8425 Renovated (IS!^) Mar 56<br />
8426 Get Along Little Zombie<br />
(17) May 56<br />
CANDID MICROPHONE<br />
(One-Reel Specials)<br />
B551 Subject 3, Scries 2 (11) Sep 55<br />
S552 Subject 4, Series 2<br />
(W/i) Dec 55<br />
8553 Subject 5, Series 2 (11) Jan 56<br />
S554 Subject 6, Series 2<br />
(IC/a) Mar 56<br />
8555 Subject 1, Series 3 (U) Jun 56<br />
8556 Subject 2, Scries 3 (10) Jul 56<br />
CINEMASCOPE FEATURETTE<br />
(Technicolor)<br />
4-21<br />
8441 Wonders of Manhattan<br />
(16) Feb 56 ++ 1-21<br />
8442 A»rll In Portugal (20) . Apr 56<br />
COLOR FAVORITES<br />
(TKhnicolsr Reissues)<br />
8601 TmUi or Censi^uinccs<br />
(.&/z> Sep 55<br />
3602 Up 'n Atom («) Oct 55<br />
5603 Hot Foot Lights (7) . . Nw 55<br />
5604 Rippling Romance (8). Nov 55<br />
8605 Foxy Flatfoots (6) Dec 55<br />
8606 Cagey Bird {QA) Jan 56<br />
8607 Boston Beanie (6) . . . . Feb 56<br />
5605 Swiss Tease (ft) Feb 56<br />
8609 Peekoolyar Sitcheeayshun<br />
(7) Mar 56<br />
8610 Phoney Baloney (7). Apr 56<br />
3611 Pickled Puss (61/2) . Apr 56<br />
8612 Uncultured Vulture<br />
(51/4) May 56<br />
8613 Be Patient, Patient (7) .Jun 56<br />
8614 Loco Lobo (6) Jun 56<br />
8615 Woodman, Spare That Tree<br />
(7i/a) Jul 56<br />
COMEDY FAVORITES<br />
8431 Pardon My Lamb Chop<br />
(17) Oct 55<br />
8432 Radio Rome* (X1Va> . Dee 55<br />
3433 Wedlock DHdIock (16) . Dec 55<br />
3434 Microspook (16) Mar 56<br />
8435 Flung by a Fling (16). Apr 56<br />
8436 Socks Appeal (ITVa) . .Jun 56<br />
GERALD MC BOING-BOING<br />
(CinemaScepe-Technlcolor)<br />
8511 Gerald McBoing-Boing on<br />
^ Planet Moo (7) Feb 56<br />
MR.<br />
MAGOO<br />
(Technicolor)<br />
3701 Stage Door Magoo (7). Oct 55<br />
MR.<br />
MAGOO CINEMASCOPE SPECIAL<br />
S751 Magoo Makes News (6) . Dec '55<br />
8752 Magoo's Canine Mutiny<br />
(6I/2) Mar 56<br />
8753 Magoo Goes West (6) .Apr 56<br />
8754 Calling Dr. Magoo<br />
i&Zi) May 56<br />
8755 Magoo Beats the Heat<br />
(6) Jun 56<br />
SCREEN SNAPSHOTS<br />
8851 Hollywood Bronc Busters<br />
(9) Sep 55 ± 11-19<br />
8852 Great Al Jolson (11) . Oct 55<br />
8853 H'wood Premiere (10) Nov $5<br />
8854 Ramblin' Around Hollywood<br />
(lOi/j) Dec 55<br />
8855 Hollywood Goes A-flshin'<br />
(IC/a) Jan 56<br />
8856 Hollywood Small Fry<br />
(11) Feb 56 ± 3-24<br />
8857 Hollywood City of Stars<br />
(9) Mar 56<br />
8858 Playtime in Hollywood<br />
O"/*) May 56<br />
8859 Mr. Rhythm's Holiday<br />
(9) Jun 56<br />
8860 Fabulous Hollywood<br />
aV/x)<br />
J11IS6<br />
SERIALS (IS Chaptars)<br />
8120 The Sea Hound Sap 55<br />
8140 Perils of the Wilderness. Jan 56 -|-<br />
S160 Monster & the Ape... Apr 56<br />
8180 Blazing the Overland<br />
Trail<br />
Ai«56<br />
STOOGE COMEDIES<br />
8401 Whara-Bam-Slam (16). Sep 55 -f 10<br />
S402 Hot lu (l«;r'a) OetSS<br />
£ M<br />
oeo<br />
8403 Blunder Boys (16) ... No* 55<br />
8404 Husbands Beware (16). Jan 56<br />
S405 Creeps (16) Fek S6 ± 3-24<br />
8406 Flagpole Jitters (16) . .Apr 16<br />
S407 For Crimin' Out Loud<br />
(16) May 56<br />
8408 Rumpus in the Harem<br />
(16) Jun 56<br />
THRILLS OF MUSIC<br />
8951 Louis Prima & Orch.<br />
(10) Sep 55<br />
8952 Buddy Rich & Orch.<br />
(10"/2) Bo« 55<br />
8953 Charlie Spivak & Orch.<br />
(10) Oct 55<br />
3954 Frankie Carle & Orch.<br />
(9) Feh56<br />
8955 Migueiito Valdes & Orch.<br />
(10) Apr 56<br />
8956 Ina Ray Hutton & Orch.<br />
(9) Jun 56<br />
UPA ASSORTED<br />
(Technicolor)<br />
8501 Christopher Crumpet's<br />
Playmate (6i/a) ... .Sep 55 ff 11-19<br />
8502 The Rise of Duton Lang<br />
(6/2) Dec 55<br />
8503 The Jaywalker (e>/2) . . May 56<br />
WORLD OF SPORTS<br />
8801 Stable Stakes (10) Sep 55<br />
8802 Thrilling Chills (10) .. No* 55<br />
8803 Swing, Rasslin' 'n Socli<br />
(91/2) Feb 56<br />
3804 Florida Fin-antics (9) . Feb 56 4- 3-31<br />
8805 Navy All American (9) . Mar 56<br />
8806 Trotting Topnotchers<br />
(9) Apr 56<br />
8807 Nassau Holiday (9'/2). May 56<br />
METRO-GOLDWYN-MAYER<br />
CARTOONS<br />
(Technlulor)<br />
W-741 Designs on Jerry (7) .Sep 55 ....<br />
W-742 First Bad Man (7).. Sep 55 ± 11-26<br />
W.743 Smarty Cat (7) Oct 55 + 11-19<br />
W-744 Deputy Droopy (7).. Oct 55 + 11-19<br />
W-745 Pecos Pest (7) Nov 55 + 11-19<br />
W-746 Ccilhound (7) .-.Nov 55 ....<br />
CINEMASCOPE CARTOONS<br />
(Technicolor)<br />
C-731 Ton & Cherie (7) . . . Sep 55 +f 1022<br />
C-732 Good Will to Men (8) . Dec 55 11-26<br />
C-733 That's My Mommy (6) Dec 55 + 11-26<br />
C-734 The Egg and Jerry (8) Jan 56 -)- 2-18<br />
C-735 Flying Sorceress (7).Mar56-)- 2-18<br />
C -736 Busy Buddies (7)... Mar 56 tt 4-a<br />
(1956-57)<br />
C-831 Muscle Beach Tom (7) .Sep 56 -f 7-21<br />
C-832 Millionaire Droopy (7) .Sep 56 C-833 Downbeat Bear (7) Oct 56 + 7-21<br />
7-21<br />
. .<br />
GOLD MEDAL REPRINTS<br />
W-765 The Truce Hurts (8) . Dec 55<br />
W-766 0ld Rockln' Chair<br />
Tom (7) Dk55<br />
W-767 Lucky Ducky (7).. Jan 56<br />
W-76SCat That Hated<br />
People (7) Jan 56<br />
W-769 Professor Tom (7) . . Feb 56<br />
W-770 Mouse Cleaning (7) Feb 56<br />
W-771 Goggle Fishing<br />
Bear (7) Mar 56<br />
W-772 House of Tomorrow<br />
(7) Mar 56<br />
W- 773 Doggone Tired (7).. Apr 56<br />
W-774 Counterfeit Cat (7) . . Apr 56<br />
PASSING<br />
PARADE<br />
P-771 That Mothers MItht Ll*t<br />
(10) Oct 55<br />
P-772 The Story of Dr. Jennw<br />
(10) Dec 55 -f 12-31<br />
P-773 Baron & the Rose<br />
(10) Feb 56<br />
P-774 Goodbye, Miss<br />
Turlock (10) Apr 56<br />
ROBERT BENCHLEY REISSUES<br />
B-721 How to Sleep (U).. Sep 55<br />
B-722A Night at the Movies<br />
(7) No* 55<br />
B-723See Your Doctor (8) Jan 56<br />
B-724 Courtship of the<br />
Newt (8) Mar 56<br />
B-725 How to Sublet (8) May 56<br />
B-726 Mental Poise (7) Jun 56<br />
SPECIAL FEATURETTE<br />
630 The Wedding in Monaco<br />
(30) May 56 Vt 5-26<br />
PARAMOUNT<br />
CARTOOfr CHAMPIONS<br />
(Technicolor Reissues)<br />
S15-1 Mite Makes Right (8) .Sep 55<br />
S15-2 0ld Shell Game (7).. Sep 55<br />
BOXOFFICE BookinGuido : : October 20, 1956
I<br />
SHORTS<br />
CHAM<br />
ihort sub)eer>, listed by company, in order ot releose. Running time follows title. First Is notional rel»oee<br />
month, second the date of review in BOXOFFICE. Symbol between dates is rating from BOXOFFICE<br />
review. 44 Very Good. -\~ Good. :± Foir. ~ Poor. — Very Poor. Photography: Color and process as specified.<br />
a: o<br />
0:0<br />
S15-3 Tlie Little Cut-Up (6) Sep 55<br />
315-4 Hep Cat Sympiioiiy (6) Sep 55<br />
S15-S Little Red Scliool Mouse<br />
(7) Sep 55<br />
S15-6 Leprechaun's Gold<br />
(10) Sep 55<br />
SlS-7 Quaci(-a-doodle Do (7) Sep 55<br />
S15-8 Teaclier's Pest (7)... Sep 55<br />
S15-9 Tarts and Flowers (7) . Sep 55<br />
315-10 Pleased to Eat You<br />
(6) Sep 55<br />
S15-11 Goofy Goofy Gander<br />
(7) Sep 55<br />
315-12 Saied by the Bell (£) Sep 55<br />
CASPER CARTOONS<br />
(Technicolor)<br />
6151 Red, White & Boo (6) Oct 55 +<br />
BlS-2 Boe Kind to Animals<br />
(6) Dec 55 +<br />
B15-3 Ground Hoj Play (6). Feb 56 +<br />
B15-4 Dutch Treat (6) Apr 56 -f<br />
B15-5 Penguin for Your Thoughts<br />
(7) Jun56 +<br />
GRANTLAND RICE<br />
SPORTLIGHTS<br />
1-28<br />
1-21<br />
3-17<br />
5-26<br />
7-21<br />
R15-1 Sporting Dogs Afield<br />
(9) Oct 55 + 10-22<br />
R15-2A Nation of Athletes<br />
(9) No* 55 -f 1-28<br />
. R15-3 Animal-Sports Quiz<br />
; (9) Feb 56+ 3-24<br />
R15-5 Carolina Court Champs<br />
• (10) Mar 56 + 5-26<br />
R15-4 Winter Wonder Trails<br />
(9) Apr 56 +6-9<br />
R15-6 Men Who Can Take It<br />
(9) Jun56 + 7-21<br />
HERMAN t<br />
KATNIP<br />
^ (Technicolor Cartoons)<br />
: H15-1 Mousieur Herman (6) Nov 55 + 1-21<br />
: H15-2 Mouseum (6) Feb 56 + 3-17<br />
* H15-3 Will Do Mousework<br />
(6) Jun 5fi J- 7-21<br />
H15-4 Mousetro Herman (6). Aug 56 + 10-13<br />
NOVELTOONS<br />
(Technicolor)<br />
P15-1 Rabbit Punch (6) Sep 55 + 12- 3<br />
I P15-2 Little Audrey Riding Hood<br />
I (6) Oct 55 + 12- 3<br />
« P15-3 Kitty Cornered (6) . . Dk 55 + 1-21<br />
P15-4 Sleuth but Sure (6). Mar 56 + 5-26<br />
P15-5Swab the Duck (6) .. May 56 + 9-15<br />
P15-6 Pedro & Lorenzo (6). Jul 56 + 10- 6<br />
POPEYE CARTOONS<br />
(Technicolor)<br />
£15-1 Mister & Mistletoe (6) Sep 55 + 12- 3<br />
E15-2 Cops Is Tops (6I/2) . . Nov 55 + 1-21<br />
E15-3 A Job for a Gob (6) . Dec 55 + 1-21<br />
ElS-4 Hillbilling & Cooing<br />
(6) Jan 56 + 1-21<br />
£15-5 Popeye for President<br />
(6) Apr 56 + 5-26<br />
E15-6 0ut to Pupch (6)... Jun 56+ 7-21<br />
E15-7 Assault & Flattery (6). Jul 56 + 10-6<br />
E15-8 Insect to Injury (6) . .Aug 56<br />
TOPPERS<br />
M15-1 Three Kisses (10) . . .Oct 55 +<br />
M15-2 Reunion in Paris (10) Nov 55 +<br />
M15-3 Animals a la Carte<br />
(10) Jan 56 ±<br />
M15-4 There's Gold In Them<br />
Thrills (10) Mar 56 —<br />
MlS-5 Ups and Downs (9). May 56 +<br />
12- 3<br />
1-28<br />
1-21<br />
3-31<br />
5-26<br />
VISTAVISION SPECIALS<br />
V15-2VV Visits Pinajna<br />
(10) Jun 56 + 7-21<br />
V15-1 Bing Presents Oreste (10).. 44- 10- 6<br />
V15-3VV Visits Gibraltar<br />
(10) Aug 56 tt 10-13<br />
RKO RADIO<br />
BROWN-KIRKWOOD REISSUES<br />
63.601 Heart Troubles (16). Sep 55<br />
63.602 Put Some Money in the Pot<br />
(17) Nov 55<br />
DISNEY CARTOONS<br />
(Technicolor)<br />
54.114 Beezy Bear (7) ... Sep 55 + 10-22<br />
54.115 Up a Tree (7) Sep 55<br />
54.116 Chips Ahoy (7) . . . Feb 56 -H 4-7<br />
54.117 Hooked Bear (7) . . Apr 56 + 4-28<br />
EDGAR KENNEDY REISSUES<br />
63.501 No More RtlathrM<br />
(18) Sep 55<br />
63.502 How to CliM House<br />
(18) Oct 55<br />
63.503 Dig That Gold (17) . Nov 55<br />
63.504 Contul Crazy (17) . . Dk 55<br />
GIL LAMB REISSUES<br />
63.301 Groan and Grunt (17) Sep 55<br />
63.302 Bashful Roeieo (16) . Oct 55<br />
LEON ERROL REISSUES<br />
63,781 Wife Tames Wolf (17) Sep 55<br />
63.702 Dad Always Pays<br />
(18) Oct 55<br />
63.703 Spook Speaks (19) . . Nov 55<br />
63.704 In Room 303 (17) . . Dec 55<br />
MY PAL REISSUES<br />
53.201 Dog of the Wild (21) Oct 55<br />
63.202 Pal, Canine Detective<br />
(22) Nov 55<br />
RAY WHITLEY REISSUES<br />
63.401 Musical Bandit (16) Oct 55<br />
63.402 Bar Buckaroos (16) . Dec 55<br />
SCREENLINERS<br />
64.202 Black Cats and Broomsticks<br />
(8) Oct 55 + 12-10<br />
64.203 Make Mine Memories<br />
(8) Nov 55<br />
64.204 Teenagers on Trial<br />
(8) Dec 55 + 1-14<br />
64.205 Her Honor, the Nurse<br />
(8) Jan 56<br />
64.206 Fortune Seekers (8) . Feb 56 3-24<br />
64.207 We Never Sleep (8) . Mar 56 + 4-28<br />
64.208 Where Is Jane Doe?<br />
(8) Mar 56+ 4-28<br />
64.209 Merchandise Mart<br />
(8) Apr 56 + 4-28<br />
64.21(1 Phonies Beware (8) . May 56 +7-7<br />
54.211 Emergency Doctor<br />
(S)<br />
64.212 Uw & The Lab (8)<br />
Jun 56+<br />
Jul 56 +<br />
9-15<br />
9-15<br />
. .<br />
SPECIALS<br />
63.102 Golden Glamour (15). Oct 55 + 12-10<br />
63.103 Sentinels in the Air<br />
(15) Feb 56 + 4-7<br />
63.104 Golden Equator (13) Mar 56 + 4-28<br />
SPORTSCOPES<br />
64.303 Bonefish and Barracuda<br />
(8) Oct 55 + 12-10<br />
54.304 Canadian Carnival (8) Nov 55 + 1-14<br />
64.305 Headpin Hits (8) .Dec 55+ 1-14<br />
64.306 Island Windjammers<br />
(8) Jan 56+ 3-24<br />
64.307 Ski- Flyins (8) Feb 56 + 4-7<br />
64.308 Canadian Lancers<br />
(8) Mar 56 + 4-28<br />
64.309 Striper Time (9).. Apr 56+ 4-28<br />
64.310 Races to Remember<br />
(8) May 56 + 6-9<br />
64.311 Four Minute Fever<br />
(9) ... Jun 56 ± 7. 7<br />
(1956-57)<br />
74,301 Aqua Babes (9) . . . .Aug 56 + 9-15<br />
SPORTS<br />
SPECIALS<br />
63.901 Football Headliners<br />
(15!/2> Dec 55 + 1-14<br />
63.801 Basketball Headliners<br />
(15) Apr 56 + 5-26<br />
WILDLIFE<br />
ALBUM<br />
(Technicolor)<br />
63.001 The Whitetail Buck<br />
(27'/j) Oct 55 + 11-12<br />
20th<br />
CINEMASCOPE<br />
CENTURY-FOX<br />
SPECIALS—COLOR<br />
7601-8 Lady of the Golden Door<br />
(9) Jan 56<br />
7602-6 A Thoroughbred It Born<br />
(9) Jan 56 + 4-21<br />
7603-4 Adventure in Capri<br />
(9) Feb 56+ 4-21<br />
7608-3 Land of the Bible<br />
(21) Apr 56<br />
7605-9 Hunters of the Sea<br />
(9) May 56<br />
7609-1 The Dark Wave (23) Jun 56 H<br />
7607-5 Cowboys of the Maremma<br />
6-9<br />
(9) Jun 56<br />
TERRYTOONS<br />
(Technicolor)<br />
5601-0 The Clockinaker's Dog<br />
(7) Jan 56 + 4-21<br />
5602-8 Miami Maniacs (7). Feb 56+ 5-26<br />
5603-6 Hep Mather Hubbard<br />
(7) Mar 56 + 5-26<br />
5604-4 Baffling Bunnies (7) Apr 56<br />
TERRYTOON-CINEMASCOPES<br />
(Technicolor)<br />
5631-7 Park Avenue Pussycat Jan 56 ....<br />
56320 Uranium Bluet (7) . Feb 56 + 4-28<br />
5633-3 Scouts to tht Rescue<br />
(7) Her 56 ± 5-2S<br />
5634-1 Oceans of Lovi (7) Apr 56<br />
5636-8 Lucky Dog (7)<br />
. . . . May 56<br />
5636-6 Police Dogged (7).. Jun 56<br />
TERRYTOON TOPPERS<br />
(Technicolor<br />
Reissues)<br />
5605-1 Wolfs Pardon (7) May 56<br />
5606-9 Felix the Fox (7).. Jun 56<br />
UNIVERSAL-INTERNATIONAL<br />
CINEMASCOPE<br />
(Technicolor)<br />
FEATURETTE<br />
2600 Tbe Nat "King" Cole<br />
Musical Story (18) ft 12-10<br />
COLOR PARADE<br />
2672 Fighters of the Lakes<br />
(9) Jan 56<br />
2673 Blue Coast (9) Feb 56 ++ 1-28<br />
2674 Oueens of Beauty (10) Apr 56 + 3-31<br />
2675 Olympic City (9) May 56 + 4-7<br />
2676 Invitation to New York<br />
(9/2) Jul 56 d: 7- 7<br />
MUSICAL FEATURETTES<br />
2653 Lionel Hampton & Herb<br />
Jeffries (15) Jan 56 + 2-18<br />
2654 Tennessee Plowboy (13) Feb 56<br />
2655 Around the World Review<br />
(16) Mar 56+ 3-31<br />
2656 Mills Brothers on Parade<br />
(16) Apr 56 +6-9<br />
2657 Cool & Groovy (15) . . May 56 + 6-9<br />
2658 Rhythms With Rusty<br />
(15) Jun 56<br />
2659 Mirth & Melody (15). Jul 56+ 9-15<br />
2660 Bright & Breezy (16). Aug 56<br />
VARIETY<br />
VIEWS<br />
2691 Alert to Danger (9).. Jan 56 +6-9<br />
2692 Brooklyn Goes to Paris<br />
(9) . Feb 56 ± 4. 7<br />
2695 Everybody Dances (9).. Jul 56 ff 10- 6<br />
2696 Screwball Sports (9). Aug 56 ± 9-15<br />
WALTER LANTZ CARTUNES<br />
(Technicolor)<br />
2612 Pigeon Holed (6) Jan 56 + 3-3<br />
2613 After the Ball (6) Feb 56 + 3-3<br />
2614 Get Lost (6) Mar 56<br />
2615 Ostrich Egg and I (S) Apr 56 + 4-7<br />
2616 Chief Charlie Horse<br />
(6) May 56 + 3-31<br />
2617 Room and Wrath (5) . .Jun 56 ±: 7-7<br />
2618 Woodpecker From Mars<br />
(6) . . Jul 56 + 7-7<br />
2619 Hold That Rock (6) .. .Jul 56<br />
2620 Talking Dog (6) Sep 56<br />
2621 Calling All Cuckoos<br />
(6) Sep 56+ 9-15<br />
2622 Niagara Fools (6) Oct 56<br />
2623 Arts & Flowers (6) . . Nov 56 + 10-13<br />
WALTER LANTZ REISSUES<br />
2631 Dog Tax Dodgers (7) Feb 56<br />
2632 Playful Pelican (7).. Mar 56<br />
2633 Wet Blanket Policy (7) Apr 56<br />
2634 Scrappy' s Birthday<br />
(7) May 56<br />
2635 Wild & Woody (7).. Jun 56<br />
2636 Drooler't Delight (7) .Jul 56<br />
WARNER BROS.<br />
3910 24-Hour Alert (30) U. S. Air<br />
Force Short (3 reels) 4+ 12-31<br />
BLUE RIBBON HIT PARADE<br />
(Technicolor Reissues)<br />
3301 Doggone Cats (7) Sep 55<br />
3302 Rattled Rooster (7) Oct 55<br />
. .<br />
3303 Fair and Wormer (7) Nov 55<br />
3304 Mousemerized Cat (7) Nov 55<br />
3305 Foghorn Leghorn (7) Dec 55<br />
3306 Bona, Sweet Bone (7) Jan 56<br />
BUGS BUNNY SPECIALS<br />
3723 Knight- Mare Hare (7) Oct 55<br />
3724 Roman Legion-Hare<br />
(7) Nov 55 3725 Bugs Bonnets (7) Jin 56 3726 Broomstick Bunny (7). Feb 56 +<br />
3727 Rabbitson Crusoe (7) . .Apr 56<br />
CLASSICS OF THE SCREEN<br />
3101 Small Town Idol (29). Sep 55<br />
3102 It Happened to You<br />
(18) Dee 55 4+<br />
3103 Dog in the Orchard<br />
(20) Nov 55<br />
COLOR<br />
SPECIALS<br />
3001 Moviitand Miglc (19). Oct 55<br />
1-28<br />
3-31<br />
4-21<br />
2-25<br />
3002 Golden Tomorrow (17) . Nov 55 +<br />
3003 Behind the Big Top<br />
(18) Dec 55<br />
3004 They Seek Adventure<br />
(19) Jan 56 +<br />
3005 Out of the Desert (19) Feb 56 H<br />
3006 Copters t Cows (17) .. Mar 56 44<br />
JOE McDOAKES COMEDIES<br />
I- 7<br />
3-17<br />
3-31<br />
4-21<br />
3401 So You Want to be a Vice-<br />
President (10) Oct 55 + 12-31<br />
3402 So You Want to be a<br />
Policeman (10) Dec 55 + 1-28<br />
3403 So You Think the Grass<br />
Is Greener (10) Jan 56 4 3-31<br />
3404 So You Want to Bi<br />
Pretty Mar 56 + 4-21<br />
MELODY MASTER BANDS<br />
(Reissues)<br />
3803 Ozzie Nelson & Orch.<br />
(10) Dec 55<br />
3804 Carl Hoff & Band (10) Feb 56<br />
3805 Borrah Minevitch (10) .Apr 56<br />
MERRIE MELODIES—LOONEY TUNES<br />
(Technicolor)<br />
3701 Dime to Retire (9).. Sep 55<br />
3702 Speedy Gonzales (7).. Sep 55<br />
3703 Two Scents Worth (7) Oct 55<br />
3704 Red Riding Hoodwinked<br />
(7) Oct 55<br />
3705 Heir Conditioned (7).. Nov 55<br />
3706 Guided Muscle (7) Dec 55<br />
3707 Pappy's Puppy (7)<br />
. . . Dec 55<br />
3708 One Froggy Evening<br />
(7) Jan 56<br />
3709 Too Hop to Handle<br />
(7) Jan 56<br />
3710 Weasel Stop (7) Feb 56<br />
3711 High & Flighty (7).. Feb 56<br />
3712 Rocket Squad (7) Mar 56<br />
3713 Tweet & Sour (7) Mar 56<br />
3714 Heaven Scent (7) Mar 56<br />
3715 Mixed Master (7) Apr 56<br />
3716 Gee Whiz-z-z-i (7) May 56<br />
. .<br />
H-<br />
+
—<br />
—<br />
—<br />
—<br />
XHIBITOk HAS HIS SAY<br />
lABOUT PICTURES)<br />
ALLIED ARTISTS<br />
Skabenga (AA)—Documentary.<br />
Doubled this color jungle documentary<br />
with "Toughest Man<br />
Alive" (AA) lor a nice weekend.<br />
Trailers sold this one. As long as<br />
AA plays ball with us, we'll do<br />
okay. Played Fri., Sat. Weather:<br />
Cold.—A. Madril, La Plaza Theatre,<br />
Antonito, Colo. Pop. 1,255.<br />
BUENA VISTA<br />
Littlest Outlaw, The (BV)—<br />
Pedro Armendariz, Joseph Calleia,<br />
Rodolfo Acosta. Good average<br />
gross on an acceptable pictui-e,<br />
generally. Disney's shows<br />
are always family-appealing,<br />
which is a known fact by the<br />
public. We desperately need good<br />
family pictures. Played Thurs.,<br />
Fri., Sat. Weather: Good.—<br />
Leonard J. Leise, Roxy Theatre,<br />
Randolph, Neb. Pop. 1,029.<br />
COLUMBIA<br />
Jubal (Col)—Glenn Ford, Ernest<br />
Borgnine, Rod Steiger. This<br />
is the kind of picture that will<br />
keep the exhibitor in business.<br />
It is better than "Shane." Did<br />
very well at the boxoffice and<br />
made good profit. Played Tues.,<br />
Wed., Thurs. Weather: Okay.<br />
W. L. Stratton, Lyric Theatre,<br />
Chains, Ida. Pop. 728.<br />
Last Frontier, The (CoD—<br />
Victor Mature, Guy Madison,<br />
Robert Preston. Horse cavalry<br />
and Indians in Technicolor. This<br />
time there's more of what goes<br />
on inside the fort and less of<br />
what goes on outside. Plenty of<br />
friction between the colonel and<br />
everyone else, but it finally gets<br />
the grease job and all's well that<br />
ends well. Played Thurs., Sat.<br />
Weather: Undecided.—Lew Bray<br />
jr.. Queen Theatre, McAUen,<br />
Tex. Pop. 26,000.<br />
Long Gray Line, The (Col)—<br />
Tyrone Power, Maureen O'Hara,<br />
Robert Francis. Boys, this is a<br />
real good picture, one of the<br />
most talked of pictures that I<br />
have played for a long time. It<br />
is a long picture, but not a person<br />
moved from his seat until<br />
the end came on the screen. Busy<br />
harvesting kept the boxoffice<br />
down, but I still ran over average.<br />
Played Fri., Sat. Weather: Warm.<br />
—P. L. Murray, Strand Theatre,<br />
Spiritwood, Sask. Pop. 355.<br />
Ten Wanted Men (Col)—Randolph<br />
Scott, Jocelyn Brando,<br />
Richard Boone. Just fair-tomiddlin'.<br />
I missed it. So did a lot<br />
of my western fans. TV probably<br />
had newer and better product.<br />
Played Tues., Wed. Weather:<br />
Okay.—Frank Sabin, Majestic<br />
Theatre, Eureka, Mont. Pop. 929.<br />
METRO-GOLDWYN-MAYER<br />
Fastest Gun Alive, The (MGM)<br />
—Glenn Ford, Jeanne Crain,<br />
Broderick Crawford. Here is a<br />
picture loaded with suspense and<br />
a very surprising ending. Glenn<br />
Ford's performance^ is excellent<br />
and Russ Tamblyn's musical<br />
number is worth the price of<br />
admission. For some reason, this<br />
failed to click here and business<br />
was only fair. Played Thurs., Fri.,<br />
Sat. Weather: Cool.—Dan Killman,<br />
Wolcott Theatre, Wolcott,<br />
Ind. Pop. 778.<br />
Northwest Passage (MGM)<br />
Reissue. Spencer Tracy, Robert<br />
Young, Walter Brennan. The<br />
bigger they come the harder they<br />
flop. This should have hit, but<br />
was our poorest Wednesday-<br />
Thursday in many a moon. Just<br />
too old. They can see "flickers"<br />
on TV for free. Played Wed.,<br />
Thurs. Weather: Hot and dry.<br />
—Joe and Mildred Faith, Linn<br />
Theatre, Linn, Mo. Pop. 758.<br />
HiUbiUy Show<br />
The country music lovers'<br />
golden boy, Eddy Arnold, is<br />
in "Tennessee Plowboy," a<br />
Universal short subject, and<br />
Rusty Draper of "Gambler's<br />
Guitar" fame is in another<br />
U-I short, "Rhythms With<br />
Rusty." I took these two shorts,<br />
added a IJ-I Ink Spots and<br />
Crew Cuts, a Columbia Bronco<br />
Busters short and put them<br />
all with a Republic Roy Acuff<br />
hillbilly feature. Put them all<br />
together and you've got a real<br />
country music show that will<br />
outdraw the big supers. I have<br />
a special trailer made up which<br />
does not show any scenes from<br />
the picture and promotes the<br />
star names and country music<br />
jamboree. This packs them in.<br />
In the past, I have made up<br />
several programs like this and<br />
they always draw. When are<br />
the producers going to learn<br />
that there is a tremendous<br />
draw from the name country<br />
music artists? The story doesn't<br />
count much. It's the faces they<br />
want to see and the songs they<br />
want to hear.<br />
OLIN EVANS<br />
Starlit* Drive-In<br />
Florala, Ala.<br />
Fairview Drive-In<br />
Evergreen, Ala.<br />
Tribute to a Bad Man (MGM)—<br />
James Cagney, Irene Papas, Don<br />
Dubbins. Good western in color<br />
and Cinemascope. James Cagney,<br />
as usual, is a camera hound.<br />
Business pretty good due to a<br />
tieup with the Little League on<br />
a benefit show basis. Played Fri.,<br />
Sat. Weather: Cool.—Michael<br />
Chiaventone, Valley Theatre,<br />
Spring Valley, 111. Pop. 5,123.<br />
PARAMOUNT<br />
Birds and the Bees, The (Para)<br />
—George Gobel, Mitzi Gaynor,<br />
David Niven. Good enough to run<br />
for average business. No splash<br />
at the boxoffice. One thing that<br />
is needed and wanted badly on<br />
our screen is a rousing comedy.<br />
The patrons enjoy a good laugh.<br />
Played Thurs., Fri., Sat. Weather:<br />
Good.—Leonard J. Leise, Roxy<br />
Theatre, Randolph, Neb., Pop.<br />
1,029.<br />
Shepherd of the Hills, The<br />
(Para)—Reissue. John Wayne,<br />
Betty Field, Harry Carey. Good<br />
oldie which brought us an average<br />
midweek. Good color and<br />
fine on widescreen. No one hit<br />
the Jackpot, so we managed.<br />
Played Wed., Thurs. Weather:<br />
Chilly.—A. Madril, La Plaza Theatre,<br />
Antonito, Colo. Pop. 1,255.<br />
That Certain Feeling (Para)<br />
Bob Hope, Eva Marie Saint, Pearl<br />
Bailey. A boxoffice disappointment.<br />
Picture is good, but Hope is<br />
fast losing his appeal. So is Crosby.<br />
Played Sun.-Thurs. Weather:<br />
Warm.—Jim Fraser, Auditorium<br />
Theatre, Red Wing, Minn.<br />
RKO RADIO<br />
Tennessee's Partner (RKO)<br />
—John Payne, Rhonda Fleming,<br />
Ronald Reagan. A very good western<br />
in Cinemascope, which<br />
pleased all, including the women,<br />
so it must not have been too<br />
rough and brutal. Played Sun.,<br />
Mon., Tues. Weather: Good.—B.<br />
Berglund, Trail Theatre, New<br />
Town, N. D. Pop. 1;200.<br />
REPUBLIC<br />
Come Next Spring (Rep)—Arm<br />
Sheridan, Steve Cochran, Walter<br />
Brennan. A good down to earth<br />
story that should get by in small<br />
towns and rural areas. They did<br />
not come out to see this, and<br />
business was below normal, but<br />
it's a good picture and deserves<br />
a date. Played Sun., Mon., Tues.<br />
Weather: Rainy. — Olin Evans,<br />
Starlite Drive-In, Florala, Ala.,<br />
and Fairview Drive-In, Evergreen,<br />
Ala.<br />
I Cover the Underworld (Rep)<br />
—Sean McClory, Joanne Jordan,<br />
Ray Middleton. Do not let title<br />
mislead you. If it's action you are<br />
expecting, there is very little, and<br />
mild at that. Played Wed.-Sat.<br />
Weather: Cool with showers.<br />
Harold Bell, Opera House, Coaticook.<br />
Que. Pop. 6,341.<br />
20th CENTURY FOX<br />
Magnificent Matador, The<br />
(20th-Fox) — Maureen O'Hara,<br />
Anthony Quinn, Manuel Rojas.<br />
Here is a Cinemascope picture<br />
that has been hanging on that<br />
we finally got around to playing.<br />
It is a nice program that seemed<br />
to please all who turned out. The<br />
acting is very good and the bullfighting<br />
at the end was very<br />
good. It would surely do all right<br />
on a double bill, either midweek<br />
or weekend. Played midweek.<br />
Weather: Rain.—Sam Holmberg,<br />
Regal Theatre, Sturgis, Sask.<br />
Man in the Gray Flannel Suit,<br />
The (20th-Fox)—Gregory Peck,<br />
Jennifer Jones, Fredric March. A<br />
very good, but long, picture. Definitely<br />
not a drawer for small<br />
towns. Acting and cast superb.<br />
War flashbacks very good. Story<br />
with a touching angle. Pleases<br />
the people that enjoy a better<br />
class picture. Business below<br />
average. Played Sun., Mon., Tues.<br />
Weather: Rain.—D. W. Trisko,<br />
Runge Theatre, Runge, Tex.<br />
Proud Ones, The (20th-Fox)—<br />
Robert Ryan, Virginia Mayo, Jeffrey<br />
Hunter. I didn't see this one,<br />
as I was out of town, but from<br />
the looks of the gross, the picture<br />
must have been a good draw.<br />
Played Thurs., Fri., Sat. Weather:<br />
Good.—W. L. Stratton, Lyric Theatre,<br />
Challis, Ida. Pop. 728.<br />
View From Pompey's Head, The<br />
(20th-Fd5c)—Richard Egan, Dana<br />
Wynter, Cameron Mitchell. We<br />
did not give this one much chance<br />
with our French customers, but<br />
to our surprise. It held up well.<br />
Would not want one every week,<br />
but it sure is worth a good date.<br />
Played Wed.-Sat. Weather: Fair.<br />
—Harold Bell, Opera House,<br />
Coaticook, Que. Pop. 6,341.<br />
UNITED ARTISTS<br />
Man With the Golden Arm, The<br />
(UA)—Frank Sinatra, Kim Novak,<br />
Eleanor Parker. Excellent<br />
production. UA got all the take,<br />
as they have for some time. Sinatra<br />
very good, also rest of the<br />
cast. Business below average this<br />
change. Played Wed., Thurs.<br />
Weather: Warm.—D. W. Trisko,<br />
Runge Theatre, Runge, Tex.<br />
Timetable (UA)—Mark Stevens,<br />
Felicia Farr, King Calder. A<br />
very good small budget picture in<br />
black and white with a different<br />
kind of story. It was enjoyed by<br />
the adult trade. Played Fri., Sat.<br />
Weather: Good.—B. Berglund,<br />
Trail Theatre, New Town, N. D.<br />
Top Banana (UA) — Phil<br />
Silvers, Rose Marie, Danny<br />
Scholl. We have had this picture<br />
under contract for some time<br />
and had hesitated to play it, due<br />
to bad reviews and comments.<br />
Upon hearing that it had been<br />
sold to TV, we requested a cancellation,<br />
but were refused. (We<br />
had "Trapeze" booked the next<br />
week.) So we played "Top<br />
Banana," and, of course, it was<br />
terrible. Never can we remember<br />
having so many walkouts or so<br />
many bad comments. Next week<br />
we play "Trapeze," but I doubt if<br />
it will rpake up for the disgust we<br />
and our patrons felt after our<br />
engagement of Broadway's supermusical,<br />
"Top Banana." Played<br />
Tues., Wed. Weather: Cool.—Dan<br />
Killman, Wolcott Theatre, Wolcott,<br />
Ind. Pop. 778.<br />
Love ThafMan!<br />
Lone Ranger, The (WB)<br />
Clayton Moore, Jay Silverheels,<br />
Lyie Bettger. Love that man!<br />
Biggest weekend in 18 months!<br />
Best Warner picture gross in<br />
two years! Men, women and<br />
kids all went for the "Ranger,"<br />
a good picture. Swell business<br />
and excellent concession sales.<br />
Played against 4-H days and<br />
Lion's talent play and yet we<br />
had the unusual full houses<br />
and ran a matinee on Saturday,<br />
our first ever to good business.<br />
A small town natural, a<br />
flop in the big houses and a life<br />
saver here in the sticks. Even<br />
weekly TV programs did not<br />
hurt the Ranger. Can we have<br />
more, Warners?<br />
KEN CHRISTIANSON<br />
Roxy Theatre<br />
Washburn, N. D.<br />
UNIVERSAL-INTERNAT'L<br />
Backlash (U-D—Richard Widmark.<br />
Donna Reed, John Mclntyre.<br />
Here is an above-average<br />
western with good cast, color and<br />
story. Drew good average business<br />
(which is mighty low in<br />
these drouth-stricken areas).<br />
Played Thurs., Fri., Sat. Weather:<br />
Good. — Leonard J. Leise, Roxy<br />
Theatre, Randolph, Neb.<br />
Creature Walks Among Us, The<br />
(U-D—Jeff Morrow, Rex Reason,<br />
Leigh Snowden. A sciencefiction<br />
picture that was sold at<br />
(Continued on following page)<br />
BOXOFFICE BookinGuide : : October 20. 1956 II
,<br />
54.117<br />
Dee<br />
Feb<br />
SHORTS<br />
CHAM<br />
ihort >ub|*en, Ihtad by eampony. In order ot release Running time tallows title. FIrM Is notional releaee<br />
month, second the dote of review in BOXOFFICE. Symbol between dates is rating from BOXOFFICE<br />
review. H Very Good. + Good. ^ Fair. — Poor. — Very Poor. Photography: Color and process as specified.<br />
a:0<br />
t S15-3 The Little Cut-Up (6) Sep 55<br />
S15-4 Hep Cat Symphony (6) Sep 55<br />
I S15-5 Little Red School Mouse<br />
I (7) Sep 55 ....<br />
I<br />
515-6 Leprechaun's Gold<br />
(10) Sep 55<br />
S15-7 Ouacli-a-doodle Do (7) Sep 55<br />
S15-S Teacher's Pest (7)... Sep 55<br />
S15-9 Tarts and Flowers (7). Sep 55<br />
. S15-10 Pleased to Eat You<br />
(6) Sep 55<br />
J<br />
, S15-11 Goofy Goofy Gander<br />
I (7) Sep 55<br />
;<br />
S15-I2 Saved fay the Bell (6) Sep 55<br />
'<br />
CASPER<br />
CARTOONS<br />
(Technicolor)<br />
B15-1 Red, White & Boo (6) Oct 55 + 1-28<br />
815-2 Boo Kind to Animals<br />
(6) Dec 55 + 1-21<br />
. B15-3 Ground Hog Play (6). Feb 56 + 3-17<br />
; B15-4 Dutch Treat (6) Apr 56 -f 5-26<br />
I B15-5 Penguin for four Thoughts<br />
(7) Jun56 + 7-21<br />
GRANTLAND<br />
RICE SPORTLIGHTS<br />
' (10) Mar 56 + 5-26<br />
R15-4 Winter Wonder Trails<br />
(9) Apr 56 +6-9<br />
R15-6 Men Who Can Taka It<br />
(9) Jun56 + 7-21<br />
HERMAN t<br />
KATNIP<br />
I (Technicolor Cartoons)<br />
: H15-1 Mousieur Herman (6) Nor 55 + 1-Zl<br />
: H15-2 Mouseum (6) Feb 56 + 3-17<br />
H15-3 Will Do Mousework<br />
(6) Jun Rfi -1. 7-?i<br />
H15-4 Mousetro Herman (6). Aug 56 + 10-13<br />
NOVELTOONS<br />
(Technicolor)<br />
. P15-1 Rabbit Punch (6) Sep 55 + 12- 3<br />
' P15-2 Little Audrey Riding Hood<br />
• (6) Oct 55 + 12- 3<br />
' P15-3 Kitty Cornered (6) .. Dec 55 -f 1-21<br />
PlS-4 Sleuth but Sure (6) . Mar 56 + 5-26<br />
May 9-15<br />
P15-5 Swab the Duck (6) .<br />
P15-6 Pedro & Lorenzo<br />
. 56 4-<br />
(6). Jul 56 -f 10- 6<br />
POPEYE CARTOONS<br />
(Technicolor)<br />
: E15-1 Mister & Mistletoe (6) Sep 55 + 12- 3<br />
: E15-2 Coos Is Tops (fii/a) . . Nov 55 + 1-21<br />
: E15-3 A Job for a Gob (6) . Dec 55 + 1-21<br />
: E15-4 Hlllbilling & Cooing<br />
(6) Jan 56 + 1-21<br />
E15-5 Popeye for President<br />
(6) Apr 56 -4- 5-26<br />
E15-6 0ut to Pugch (6). . .Jun 56 -f 7-21<br />
: E15-7 Assault & Flattery (6). Jul 56 + 10-6<br />
; E15-8 Insect to Injury (6) .. Aug 56<br />
i<br />
TOPPERS<br />
t IdlS-l Three Kisses (10)... Oct 55 + 12-3<br />
: M15-2 Reunion in Paris (10) Nov 55 + 1-28<br />
'<br />
M15-3 Animals a la Carte<br />
(10) Jan 56 it 1-21<br />
M15-4 There's Gold in Them<br />
Thrills (10) Mar 56 - 3-31<br />
M15-5UPS and Downs (9). May 56 + 5-26<br />
RKO RADIO<br />
: BROWN-KIRKWOOD REISSUES<br />
; 63,601 Heart Troubles (16). Sep 55<br />
: 63.602 Put Some Money in the Pot<br />
: (17) Nov 55<br />
DISNEY CARTOONS<br />
(Technicolor)<br />
54.114 Btezy Bear (7) . . . Sep 55 + 10-22<br />
54.115 Up a Tree (7) Sep 55<br />
54.116 Chips Ahoy (7) Feb 56 ff 4-7<br />
Hooked Bear (7) . . Apr 56 + 4-28<br />
1 EDGAR KENNEDY REISSUES<br />
- 63.501 No Mori RelatifH<br />
J (18) Sep 55<br />
' 63,502 How to Clcai) House<br />
: (18) Oct 55<br />
. 63,503 Dig Hist Gold (17). Not 55<br />
63.504 Contest Cray (17) . 55<br />
GIL UMB REISSUES<br />
63.301 Groan and Grunt (17) Sep 55<br />
63.302 Bathlul Roneo (16) . Oct S5<br />
LEON<br />
ERROL REISSUES<br />
63.701 Wife Tames Wolf (17) Sep 55<br />
63.702 Dad Always Pays<br />
(18) 0ct55<br />
63.703 Spook Speaks (19) . . Nov 55<br />
63.704 In Room 303 (17) . . Dec 55<br />
MY PAL REISSUES<br />
53.201 Dog of the Wild (21) Oct 55<br />
63.202 Pal, Canine Detective<br />
(22) NoiSS<br />
RAY WHITLEY REISSUES<br />
63.401 Musical Bandit (16) Oct 55<br />
63.402 Bar Buckaroos (16) . Dec 55<br />
SCREENLINERS<br />
64.202 Black Cats and Broomsticks<br />
(8) Oct 55 + 12-10<br />
64.203 Make Mine Memories<br />
(8) Nov 55<br />
64.204 Teenagers on Trial<br />
(8) Dec 55 + 1-14<br />
64.205 Her Honor, the Nurse<br />
(8) Jan 56<br />
64.206 Fortune Seekers (8) . Feb 56 3-24<br />
64.207 We Never Sleep (8) . Mar 56 + 4-28<br />
64.208 Where Is Jane Doe?<br />
(8) Mar 56 + 4-28<br />
(8) Apr 56+ 4-28<br />
64,21(1 Phonies Beware (8). May 56 +7-7<br />
64.209 Merchandise Mart<br />
64.211 Emergency Doctor<br />
(8) Jun 56+ 9-15<br />
64.212 Law & The Ub (8) . .Jul 56 + 9-15<br />
SPECIALS<br />
63.102 Golden Glamour (15). Oct 55 + 12-10<br />
63.103 Sentinels in the Air<br />
(15) Feb 56 + 4-7<br />
63.104 Golden Equator (13) Mar 56 + 4-28<br />
SPORTSCOPES<br />
64.303 Bonefish and Barracuda<br />
(8) Oct 55 + 12-10<br />
64.304 Canadian Carnival (8) Nov 55 -j- 1-14<br />
64.305 Headpin Hits (8) . . Dec 55 + 1-14<br />
64.306 Island Windjammers<br />
(8) Jan 56+ 3-24<br />
64.307 Ski-Flying (8) Feb 56 + 4-7<br />
64.308 Canadian Lancers<br />
(8) Mar 56 + 4-28<br />
64.309 Striper Time (9).. Apr 56+ 4-28<br />
64.310 Races to Remember<br />
(8) May 56 +6-9<br />
64.311 Four Minute Fever<br />
(9) . Jun 56 ±7-7<br />
(1956-57)<br />
74,301 Aqua Babes (9) . . . .Aug 56 + 9-15<br />
SPORTS<br />
SPECIALS<br />
63.901 Football Headliners<br />
(15'/2) Dec 55 + 1-14<br />
63.801 Basketball Headliners<br />
(15) Apr 56 + 5-26<br />
Ik<br />
WILDLIFE<br />
ALBUM<br />
(Technicolor)<br />
63.001 The Whitetail Buck<br />
(27V2) Oct 55 + 11-12<br />
20th<br />
CINEMASCOPE<br />
CENTURY-FOX<br />
SPECIALS—COLOR<br />
7601-S Lady of the Golden Door<br />
(9) Jan 56<br />
7602-6 A Thoroughbred Is Born<br />
(9) Jan 56+ 4-21<br />
7603-4 Adventure in Capri<br />
(9) Feb 56+ 4-21<br />
7608-3 Land of the Bible<br />
(21) Apr 56<br />
7605-9 Hunters of the Sea<br />
(9) May 56<br />
7609-1 The Dark Wave (23) Jun 56 ff 6-9<br />
7607-5 Cowboys of the Maremma<br />
(9) Jun 56<br />
TERRYTOONS<br />
(Technicolor)<br />
5601-0 The Clockmakcr's Dog<br />
(7) Jan 56 4-a<br />
5602-8 Miami Maniacs (7) . 56 + 5-26<br />
5603-6 Hep Mother Hubbard<br />
(7) Mar 56 + S-26<br />
5604-4 Batflini Bunnies (7) Apr 56<br />
TERRYTOON-CINEMASCOPES<br />
(Technicolor)<br />
5631-7 Park Avenue Pussycat Jan 56 ....<br />
56320 Uranium Blues (7). Feb 56+ 4-28<br />
5633-3 Scouts to the Rewue<br />
a> Mer56± 5-26<br />
5634-1 Oceans of Love (7) Apr 56<br />
5636-8 Lucky Dof (7) .... May 56<br />
5636-6 Polici Deaiad (7).. Jun 56<br />
TERRYTOON TOPPERS<br />
(Technicolor<br />
Reissues)<br />
5605-1 Wolfs Pardon (7) May 56<br />
5606-9 Felix the Fox (7).. Jun 56<br />
UNIVERSAL-INTERNATIONAL<br />
CINEMASCOPE FEATURETTE<br />
(Technicolor)<br />
2600 The Nat "King" Cole<br />
Musical Story (18) H 12-10<br />
COLOR PARADE<br />
2672 Fighters of the Lakes<br />
(9) Jan 56<br />
2673 Blue Coast (9) Feb 56 ^ 1-28<br />
2674 Queens of Beauty (10) Apr 56 + 3-31<br />
2675 Olympic City (9) .... May 56 + 4-7<br />
2676 Invitation to New York<br />
(9"/2) Jul 56 ±7-7<br />
MUSICAL FEATURETTES<br />
2653 Lionel Hampton & Herb<br />
Jeffries (15) Jan 56 + 2-18<br />
2654 Tennessee Plowboy (13) Feb 56<br />
2655 Around the World Review<br />
(16) Mar 56 + 3-31<br />
2656 Mills Brothers on Parade<br />
(16) Apr 56 +6-9<br />
26.57 Cool & Groovy (15) . . May 56 + 6-9<br />
2658 Rhythms With Rusty<br />
(15) Jun 56<br />
2659 Mirth & Melody (15). Jul 56+ 9-15<br />
2660 Bright & Breezy (16). Aug 56<br />
VARIETY<br />
VIEWS<br />
2691 Alert to Danger (9).. Jan 56 +6-9<br />
2692 Brooklyn Goes to Paris<br />
(9) . Feb 56 ± 4- 7<br />
2695 Everybody Dances (9) . .Jul 56 ++ 10- 6<br />
2696 Screwball Sports (9). Aug 56 ± 9-15<br />
WALTER LANTZ CARTUNES<br />
(Technicolor)<br />
2612 Pigeon Holed (6) Jan 56 + 3-3<br />
2613 After the Ball (6) Feb 56 + 3-3<br />
2614 Get Lost (6) Mar 56<br />
2615 Ostrich Egg and I (6) Apr 56 + 4-7<br />
2616 Chief Charlie Horse<br />
(6) May 56 + 3-31<br />
2617 Room and Wrath (6) . .Jun 56 ± 7-7<br />
2618 Woodpecker From Mars<br />
(6) . Jul 56 + 7-7<br />
2619 Hold That Rock (6) .. Jul 56<br />
2620 Talking Dog (6) Sep 56<br />
2621 Calling All Cuckoos<br />
(6) Sep 56+ 9-15<br />
2622 Niagara Fools (6) Oct 56<br />
2623 Arts & Flovrers (6) .. Nov 56 + 10-13<br />
WALTER<br />
UNTZ REISSUES<br />
2631 Dog Tax Dodgers (7) Feb 56<br />
2632 Playful Pelican (7).. Mar 56<br />
2633 Wet Blanket Policy (7) Apr 56<br />
2634 Scrappy's Birthday<br />
(7) May 56<br />
2635 Wild tt Woody (7).. Jun 56<br />
2636 Drooler's Delight (7). Jul 56<br />
WARNER BROS.<br />
3910 24-Hour Alert (30) U. S. Ah<br />
Force Short (3 reels) H 12-31<br />
BLUE RIBBON HIT PARADE<br />
(Technicolor<br />
Reissues)<br />
3301 Doggone Cats (7) Sep 55<br />
3302 Rattled Rooster (7) .. Oct 55<br />
3303 Fair and Wormer (7) Nov 55<br />
3304 Mousemerized Cat (7) Nov 55<br />
3305 Foghorn Leghorn (7) Dec 55<br />
3306 Bone, Sweet Bone (7) Jan 56<br />
BUGS BUNNY SPECIALS<br />
3723 Knight- Mare Hare (7) Oct 55<br />
3724 Roman Legion- Hare<br />
(7) Nov 55 +<br />
3725 Rugs Bonnets (7) Jan 56 +<br />
3726 Broomstick Bunny (7) . Feb 56 -f-<br />
3727 Rabbitson Crusoe (7) . .Apr 56<br />
CLASSICS OF THE SCREEN<br />
3101 Small Town Idol (29). Sep 55<br />
3102 It Happened to You<br />
(18) Dec55 ++<br />
3103 Do« In the Orchard<br />
(20) MsfSS<br />
COLOR<br />
SPECIALS<br />
3001 Movicland Ma«lc (19). Oct 55<br />
1-28<br />
3-31<br />
4-a<br />
2-25<br />
3002 Golden Tomorrow (17) . Hoe 55 + 1- 7<br />
3003 Behind the Big Top<br />
(18) Dec 55<br />
3004 They Seek Adventure<br />
(19) Jan 56 + 3-17<br />
3005 Out of the Desert (19) Feb 56 3006 Copters tc Cows (17) Mar 56 H 3-31<br />
4-a<br />
. .<br />
JOE McDOAKES COMEDIES<br />
3401 So You Want to be a Vice-<br />
President (10) Oct 55 + 12-31<br />
3402 So You Want to be a<br />
Policeman (10) Dee 55 + 1-28<br />
3403 So You Think the Grass<br />
Is Greener (10) 56 + Jan 3-31<br />
3404 So You Want to Be<br />
Pretty Mar 56 + *-a<br />
MELODY MASTER BANDS<br />
(Reissues)<br />
3803 Ozzie Nelson & Orch.<br />
(10) Dec 55<br />
3804 Carl Hoff & Band (10) Feb 56<br />
3805 Borrah Minevitch (10) .Apr 56<br />
MERRIE MELODIES—LOONEY TUNES<br />
(Technicolor)<br />
3701 Dime to Retire (9).. Sep 55<br />
3702 Speedy Gonzales (7).. Sep 55<br />
3703 Two Scents Worth (7) Oct 55 +<br />
3704 Red Riding Hoodwinked<br />
(7) Oct 55<br />
3705 Heir Conditioned (7) .. Nov 55<br />
3706 Guided Muscle (7) Dec 55<br />
3707 Pappy's Puppy (7) Dee 55<br />
. . .<br />
3708 One Froggy Evening<br />
(7) Jan 56<br />
3709 Too Hop to Handle<br />
(7) Jan 56<br />
3710 Weasel Stop (7) Feb 56<br />
3711 High & Flighty (7).. Feb 56<br />
3712 Rocket Squad (7) Mar 56<br />
3713 Tweet & Sour (7) Mar 56<br />
3714 Heaven Scent (7) Mar 56<br />
3715 Mixed Master (7).... Apr 56<br />
3716 Gee Whiz-z-z-i (7) . .<br />
May 56
—<br />
—<br />
—<br />
—<br />
r<br />
H<br />
ALLIED ARTISTS<br />
I^H Skabenga (AA)—Documentary.<br />
^^V Doubled this color jungle documentary<br />
with "Toughest Man<br />
Alive" (AA) for a nice weekend.<br />
^^ Trailers sold this one. As long as<br />
"ZM AA plays ball with us, we'll do<br />
okay. Played FrL, Sat. Weather:<br />
Ciold.—A. Madril, La Plaza Theatre,<br />
Antonito, Colo. Pop. 1,255.<br />
I<br />
BUENA VISTA<br />
Littlest Outlaw, The (BV)—<br />
Pedro Armendariz, Joseph Calleia,<br />
Rodolfo Acosta. Good average<br />
gross on an acceptable pictm-e,<br />
generally. Disney's shows<br />
are always family-appealing,<br />
which is a known fact by the<br />
public. We desperately need good<br />
family pictures. Played Thurs.,<br />
Fri., Sat. Weather: Good.—<br />
Leonard J. Leise, Roxy Theatre,<br />
Randolph, Neb. Pop. 1,029.<br />
COLUMBIA<br />
Jubal (Col)—Glenn Ford, Ernest<br />
Borgnine, Rod Steiger. This<br />
is the kind of picture that will<br />
keep the exhibitor in business.<br />
It is better than "Shane." Did<br />
very well at the boxoffice and<br />
made good profit. Played Tues.,<br />
Wed., Thurs. Weather: Okay.<br />
W. L. Stratton, Lyric Theatre,<br />
Chains, Ida. Pop. 728.<br />
Last Frontier, The (Col)—<br />
Victor Mature, Guy Madison,<br />
Robert Preston. Horse cavalry<br />
and Indians in Technicolor. This<br />
time there's more of what goes<br />
on inside the fort and less of<br />
what goes on outside. Plenty of<br />
friction between the colonel and<br />
everyone else, but it finally gets<br />
the grease job and all's well that<br />
ends well. Played Thurs., Sat.<br />
Weather: Undecided.—Lew Bray<br />
jr., Queen Theatre, McAllen,<br />
Tex. Pop. 26,000.<br />
Long Gray Line, The (Col)—<br />
Tyrone Power, Maureen O'Hara,<br />
Robert Francis. Boys, this is a<br />
real good picture, one of the<br />
most talked of pictures that I<br />
have played for a long time. It<br />
is a long picture, but not a person<br />
moved from his seat until<br />
the end came on the screen. Busy<br />
harvesting kept the boxoffice<br />
down, but I still ran over average.<br />
Played Fri., Sat. Weather: Warm.<br />
—^F. L. Murray, Strand Theatre,<br />
Spiritwood, Sask. Pop. 355.<br />
Ten Wanted Men (Col)—Randolph<br />
Scott, Jocelyn Brando,<br />
Richard Boone. Just fair-tomiddlin'.<br />
I missed it. So did a lot<br />
of my western fans. TV probably<br />
had newer and better product.<br />
Played Tues., Wed. Weather:<br />
Okay.—Frank Sabin, Majestic<br />
Theatre, Eureka, Mont. Pop. 929.<br />
« METRO-GOLDWYN-MAYER<br />
Fastest Gun Alive, The (MGM)<br />
K<br />
V" —Gleim Ford, Jeanne Grain,<br />
B- Broderick Crawford. Here is a<br />
•^<br />
picture loaded with suspense and<br />
^ii'iik * ^^'y surprising ending. Glenn<br />
Ford's performance^ is excellent<br />
and Russ Tamblyn's musical<br />
number is worth the price of<br />
admission. For some reason, this<br />
failed to click here and business<br />
was only fair. Played Thurs., F^i.,<br />
Sat. Weather: Cool.—Dan Killman,<br />
Wolcott Theatre, Wolcott,<br />
Ind. Pop. 778.<br />
Northwest Passage (MGM)<br />
Reissue. Spencer Tracy, Robert<br />
Young, Walter Brennan. The<br />
bigger they come the harder they<br />
flop. This should have hit, but<br />
was our poorest Wednesday-<br />
Thursday in many a moon. Just<br />
too old. They can see "flickers"<br />
on TV for free. Played Wed.,<br />
Thurs. Weather: Hot and dry.<br />
—Joe and Mildred Faith, Linn<br />
Theatre, Linn, Mo. Pop. 758.<br />
Hillbilly Show<br />
The country music lovers'<br />
golden boy, Eddy Arnold, is<br />
in "Tennessee Plowboy," a<br />
Universal short subject, and<br />
Rusty Draper of "Gambler's<br />
Guitar" fame is in another<br />
U-I short, "Rhythms With<br />
Rusty." I took these two shorts,<br />
added a V-I Ink Spots and<br />
Crew Cuts, a Columbia Bronco<br />
Busters short and put them<br />
all<br />
with a Republic Roy Acuff<br />
hillbilly feature. Put them all<br />
together and you've got a real<br />
country music show that will<br />
outdraw the big supers. I have<br />
a special trailer made up which<br />
does not show any scenes from<br />
the picture and promotes the<br />
star names and country music<br />
jamboree. This packs them in.<br />
In the past, I have made up<br />
several programs like this and<br />
they always draw. When are<br />
the producers going to learn<br />
that there is a tremendous<br />
draw from the name country<br />
music artists? The story doesn't<br />
count much. It's the faces they<br />
want to see and the songs they<br />
want to hear.<br />
OLIN EVANS<br />
Starlite Drive-In<br />
Florala, Ala.<br />
Fairview Drive-In<br />
Evergreen, Ala.<br />
Tribute to a Bad Man (MGM)—<br />
James Cagney, Irene Papas, Don<br />
Dubbins. Good western in color<br />
and Cinemascope. James Cagney,<br />
as usual, is a camera hound.<br />
Business pretty good due to a<br />
tieup with the Little League on<br />
a benefit show basis. Played Fri.,<br />
Sat. Weather : Cool.—Michael<br />
Chiaventone, Valley Theatre,<br />
Spring Valley, 111. Pop. 5,123.<br />
PARAMOUNT<br />
Birds and the Bees, The (Para)<br />
^George Gobel, Mitzi Gaynor,<br />
David Niven. Good enough to run<br />
for average business. No splash<br />
at the boxoffice. One thing that<br />
is needed and wanted badly on<br />
our screen is a rousing comedy.<br />
The patrons enjoy a good laugh.<br />
Played Thurs., Fri., Sat. Weather:<br />
Good.—Leonard J. Leise, Roxy<br />
Theatre, Randolph, Neb., Pop.<br />
1,029.<br />
Shepherd of the Hills, The<br />
(Para)—Reissue. John Wayne,<br />
Betty Field, Harry Carey. Good<br />
oldie which brought us an average<br />
midweek. Good color and<br />
fine on widescreen. No one hit<br />
the jackpot, so we managed.<br />
Played Wed., Thurs. Weather:<br />
Chilly.—A. Madril, La Plaza Theatre,<br />
Antonito, Colo. Pop. 1,255.<br />
That Certain Feeling (Para)<br />
Bob Hope, Eva Marie Saint, Pearl<br />
XHIBITOR HAS HIS SAY<br />
lABOUT PICTURES)<br />
Bailey. A boxoffice disappointment.<br />
Picture is good, but Hope is<br />
fast losing his appeal. So is Crosby.<br />
Played Sun. -Thurs. Weather:<br />
Warm.—Jim Fraser, Auditorium<br />
Theatre, Red Wing, Minn.<br />
RKO RADIO<br />
Tennessee's Partner (RKO)—<br />
—John Payne, Rhonda Fleming,<br />
Ronald Reagan. A very good western<br />
in Cinemascope, which<br />
pleased all, including the women,<br />
so it must not have been too<br />
rough and brutal. Played Sun.,<br />
Mon., Tues. Weather: Good.—B.<br />
Berglund, Trail Theatre, New<br />
Town, N. D. Pop. 1;200.<br />
REPUBLIC<br />
Come Next Spring (Rep)—Ann<br />
Sheridan, Steve Cochran, Walter<br />
Brennan. A good down to earth<br />
story that should get by in small<br />
towns and rural areas. They did<br />
not come out to see this, and<br />
business was below normal, but<br />
it's a good picture and deserves<br />
a date. Played Sun., Mon., Tues.<br />
Weather: Rainy. — Olin Evans,<br />
Starlite Drive-In, Florala, Ala.,<br />
and Fairview Drive-In, Evergreen,<br />
Ala.<br />
I Cover the Underworld (Rep)<br />
—Sean McClory, Joanne Jordan,<br />
Ray Middleton. Do not let title<br />
mislead you. If it's action you are<br />
expecting, there is very little, and<br />
mild at that. Played Wed.-Sat.<br />
Weather: Cool with showers.<br />
Harold Bell, Opera House, Coaticook.<br />
Que. Pop. 6,341.<br />
20th CENTURY FOX<br />
Magnificent Matador, The<br />
(20th-Fox) — Maureen O'Hara,<br />
Anthony Quinn, Manuel Rojas.<br />
Here is a Cinemascope picture<br />
that has been hanging on that<br />
we finally got around to playing.<br />
It is a nice program that seemed<br />
to please all who turned out. The<br />
acting is very good and the bullfighting<br />
at the end was very<br />
good. It would surely do all right<br />
on a double bill, either midweek<br />
or weekend. Played midweek.<br />
Weather: Rain.—Sam Holmberg,<br />
Regal Theatre, Sturgis, Sask.<br />
Man in the Gray Flannel Suit,<br />
The (20th-Fox)—Gregory Peck,<br />
Jennifer Jones, Fredric March. A<br />
very good, but long, picture. Definitely<br />
not a drawer for small<br />
towns. Acting and cast superb.<br />
War flashbacks very good. Story<br />
with a touching angle. Pleases<br />
the people that enjoy a better<br />
class picture. Business below<br />
average. Played Sun., Mon., Tues.<br />
Weather: Rain.—D. W. Trisko,<br />
Runge Theatre, Runge, Tex.<br />
Proud Ones, The (20th-Fox)<br />
Robert Ryan, Virginia Mayo, Jeffrey<br />
Hunter. I didn't see this one,<br />
as I was out of town, but from<br />
the looks of the gross, the picture<br />
must have been a good draw.<br />
Played Thurs., Fri., Sat. Weather:<br />
Good.—W. L. Stratton, Lyric Theatre,<br />
Challis, Ida. Pop. 728.<br />
View From Pompey's Head, The<br />
(20th-Fdk)—Richard Egan, Dana<br />
Wynter, Cameron Mitchell. We<br />
did not give this one much chance<br />
with our French customers, but<br />
to our surprise, it held up well.<br />
Would not want one every week,<br />
but it sure is worth a good date.<br />
Played Wed.-Sat. Weather: Fair.<br />
—Harold Bell, Opera House,<br />
Coaticook, Que. Pop. 6,341.<br />
UNITED ARTISTS<br />
Man With the Golden Arm, The<br />
(UA)—Frank Sinatra, Kim Novak,<br />
Eleanor Parker. Excellent<br />
production. UA got all the take,<br />
as they have for some time. Sinatra<br />
very good, also rest of the<br />
cast. Business below average this<br />
change. Played Wed., Thurs.<br />
Weather: Warm.—D. W. Trisko,<br />
Runge Theatre, Runge, Tex.<br />
Timetable (UA)—Mark Stevens,<br />
Felicia Farr, King Calder. A<br />
very good small budget picture in<br />
black and white with a different<br />
kind of story. It was enjoyed by<br />
the adult trade. Played Fri., Sat.<br />
Weather: Good.—B. Berglund,<br />
Trail Theatre, New Town, N. D,<br />
Top Banana (UA) — Phil<br />
Silvers, Rose Marie, Danny<br />
Scholl. We have had this picture<br />
under contract for some time<br />
and had hesitated to play it, due<br />
to bad reviews and comments.<br />
Upon hearing that it had been<br />
sold to TV, we requested a cancellation,<br />
but were refused. (We<br />
had "Trapeze" booked the next<br />
week.) So we played "Top<br />
Banana," and, of course, it was<br />
terrible. Never can we remember<br />
having so many walkouts or so<br />
many bad comments. Next week<br />
we play "Trapeze," but I doubt if<br />
it will ipake up for the disgust we<br />
and our patrons felt after our<br />
engagement of Broadway's supermusical,<br />
"Top Banana." Played<br />
Tues., Wed. Weather: Cool.—^Dan<br />
Killman, Wolcott Theatre, Wolcott,<br />
Ind. Pop. 778.<br />
Love ThafMan!<br />
Lone Ranger, The (WB)<br />
Clayton Moore, Jay Silverheels,<br />
Lyle Bettger. Love that man!<br />
Biggest weekend in 18 months!<br />
Best Warner picture gross in<br />
two years! Men, women and<br />
kids all went for the "Ranger,"<br />
a good picture. Swell business<br />
and excellent concession sales.<br />
Played against 4-H days and<br />
Lion's talent play and yet we<br />
had the unusual full houses<br />
and ran a matinee on Saturday,<br />
our first ever to good business.<br />
A small town natiual, a<br />
flop in the big houses and a life<br />
saver here in the sticks. Even<br />
weekly TV programs did not<br />
hurt the Ranger. Can we have<br />
more, Warners?<br />
KEN CHRISTIANSON<br />
Roxy Theatre<br />
Washburn, N. D.<br />
UNIVERSAL-INTERNAT'L<br />
Backlash (U-D—Richard Widmark,<br />
Donna Reed, John Mclntyre.<br />
Here is an above-average<br />
western with good cast, color and<br />
story. Drew good average business<br />
(which is mighty low in<br />
these drouth-stricken areas).<br />
Played Thurs., Fri., Sat. Weather:<br />
Good. — Leonard J. Leise, Roxy<br />
Theatre, Randolph, Neb.<br />
Creature Walks Among Us, The<br />
(U-I)—Jeff Morrow, Rex Reason,<br />
Leigh Snowden. A sciencefiction<br />
picture that was sold at<br />
(Continued on following page)<br />
4<br />
I<br />
BOXOFFICE BookinGuide : : October 20, 1956 II
'<br />
a<br />
on<br />
EXHIBITOR HAS HIS SAY<br />
(Continued from preceding page)<br />
price that even on poor business,<br />
it managed to make a slight<br />
profit. Not a bad picture.—W. L.<br />
Stratton, Lyric Theatre, Challis,<br />
Ida. Pop. 728.<br />
Kiss of Fire (U-D—Jack Balance,<br />
Barbara Rush, Rex Reason.<br />
A kiss is a wonderful sport in<br />
which to engage, but in the titles<br />
of pictures, it means kiss of<br />
death, so I changed this to "Shot<br />
of Fire" and opened the gate for<br />
the stampede. Well, they didn't<br />
stampede, but they came out in<br />
satisfactory numbers to make the<br />
change profitable. Oh, yes, the<br />
passengers in the first car that<br />
drove up looked at the attraction<br />
board and said, "I thought<br />
'Kiss of Fire' was on." I give up<br />
Played Pri., Sat.—Olin Evans,<br />
Starlite Drive-In, Plorala, Ala.,<br />
and Pairview Drive-In, Evergreen,<br />
Ala.<br />
Running: Wild (U-D—WUliam<br />
Campbell, Mamie Van Doren,<br />
Keenan Wynn. Combination of<br />
'•Blackboard Jungle" and "Teenage<br />
Crime Wave." Are these underaged<br />
hooligans or overaged<br />
juvenile delinquents? Played<br />
Thurs., Sat. Weather: Mild.—Lew<br />
Bray jr..<br />
Queen Theatre, McAUen,<br />
Tex. Pop. 26,000.<br />
World In My Comer (U-D—<br />
Audie Murphy, Barbara Rush,<br />
Jeff Morrow. We should know<br />
better. Boxing just will not go<br />
here. This is the first time Audie<br />
has ever let us down. It's a good<br />
show, but just not for Liim.<br />
Played Wed., Thurs. Weather:<br />
Hot and dry.—Joe and Mildred<br />
Faith, Liim Theatre, Linn, Mo.<br />
WARNER BROS.<br />
Blood AUey (WB) — John<br />
Wayne, Lauren Bacall, Paul Fix.<br />
John Wayne and old faithful<br />
paddle-wheeler are running Chinese<br />
refugees instead of guns<br />
down the Formosa strait to good<br />
Capitalistic fre«dom, while Lauren<br />
is along for sultry kicks in a<br />
coolie costume with the fiery<br />
disposition and soft voice. Played<br />
Thurs., Sat. Weather: Mild.—<br />
Lew Bray jr., Queen Theatre,<br />
McAllen, Tex. Pop. 26,000.<br />
Did 140 Per Cent<br />
The picture "Klii«r of Fear"<br />
went over well here and I had<br />
good houses both nights. Business<br />
above average. Up in this<br />
part of the country very few<br />
people liave ever seen a real<br />
circus and I guess that helped.<br />
Anyway, business was about<br />
140 per cent and everybody was<br />
satisfied, including your truly.<br />
F. L. MURRAY<br />
Strand Theatre<br />
Spiritwood, Sask.<br />
Conrt-Martial of Billy MitcheU,<br />
The (WB)—Gary Cooper, Ralph<br />
Bellamy, Charles Bickford. Good<br />
show, but too much competition<br />
from local dance hall both<br />
nights. And Warners' price on It<br />
didn't help us either, so we Just<br />
broke even. Played Sun., Mon.<br />
Weather: Pair.—A. Madril, La<br />
Plaza Theatre, Antonlto, Colo.<br />
Helen of Troy (WB)—Rosanna<br />
Podesta, Jack Sernas, Sir Cedrlc<br />
Hardwlcke. An excellent picture<br />
from all angles. Pleased all who<br />
saw it, but my crowds are getting<br />
pretty small. Managed to do<br />
a little more than break even.<br />
Played Tues., Wed., Thurs.<br />
Weather: Good.—W. L. Stratton,<br />
Lyric Theatre, Challis, Ida. Pop.<br />
728.<br />
New York Confidential (WB)—<br />
Broderick Crawford, Richard<br />
Conte, Marilyn Maxwell. Not for<br />
kids. Adults liked it, but too few<br />
showed up.
An Interpretive analysis of lay and tradepress reviews. The plus and minus signs Indicate<br />
degree of merit. Listings cover current reviews, updated regularly. This deportment serves<br />
also OS on ALPHABETICAL INDEX to feature releoses. Symbol U denotes BOXOFFICE<br />
Blue Ribbon Award Winner. Photography: © Color; g CinemaScope; V: VistoVision; s Superscope;<br />
(g) h4aturtm
REVIEW DIGEST tt Very Good; + Good; - Fair; — Poor; = Very Poor. In the summary 4+ ij rated 2 pluses, = as 2 minutes.<br />
8
. calibre<br />
'<br />
of<br />
—<br />
Opinions on Current Productions<br />
^^^B Symbol ® dcnetei color photography; ® It CinomoSeopo; (S) VIstoVlilon;<br />
The Silent World F<br />
Ratio: Undersea Dotumentary<br />
1.85-1 O<br />
5v Columbia (122)<br />
86 Minutes Rel.-<br />
an<br />
Unquestionably the finest undersea adventure picture ever<br />
produced, this feature-length documentary made by Capt.<br />
Jacques-Yves Cousteau and Louis Malle is superb art house<br />
fare, which should eventually make a strong supporting<br />
dualler in any type of theatre. Although marquee value is<br />
lacking, the highly favorable reviews and word-of-mouth,<br />
plus its three weeks of TV promotion on "Omnibus," will<br />
create great want-to-see potential generally. Winner of the<br />
1956 Cannes Festival top award, the picture has been a big<br />
boxoffice attraction abroad and, in the U. S., young and old<br />
alike will be fascinated by this account of oceanographic exploration<br />
on and below the surface of the sea. Filmed In<br />
Technicolor, the hues of the flora and fauna in the ocean's<br />
floor are indescribably beautiful and all these sequences,<br />
photographed at depths of from 80 to 150 feet, have an<br />
eerie quality. The on-the-surface highlights include some<br />
amazing shots of porpoises making tremendous leaps out<br />
of the water, the largest school of whales ever sighted and<br />
photographed and, for gory thrills, the sight of the ship's<br />
propellers striking a baby whale, which is instantly attacked<br />
and torn to shreds by razor-toothed sharks.<br />
Jacques-Yves Cousteau, Louis Malle, Frederic Dumas<br />
and the divers and crew of the Calypso.<br />
ivn<br />
Secrets of Liie<br />
Ratio:<br />
1.S5-1<br />
Buena Vista ( )<br />
70 Minutes Rel.-<br />
Documentary<br />
O<br />
After seeing this, li'l Elmer will encounter less difficulty<br />
in understanding what his father must inevitably tell him<br />
about the birds and the bees. For while this entry in Walt<br />
Disney's True-Life Adventure series does not treat with all<br />
of the facts of life, it nonetheless projects an engrossmg<br />
insight into the irresistible urge of all of nature's creatures,<br />
to propagate their respective species. It is all dene with<br />
the artistry, fascination and excellent taste that down<br />
through the years have been an earmark of Disney's output<br />
—whether it stems from the ink pot or the more exacting<br />
camera lens. Let not the impression be created that the<br />
subject is designed for the youthful. It will have comparable<br />
appeal to more mature theatregoers. Whether the picture is<br />
as enthusiastically received as its two predecessors, "Nature's<br />
Half Acre" and "The Living Desert"—both Academy Award<br />
winners—will probably depend upon individual tastes. The<br />
offering is, of course, not designed to be single billed; but<br />
as a companion piece, it is amply endowed to accord excellent<br />
entertainment and substantial magnetism to any program.<br />
In many situations, playing the offering along with "Cow<br />
Dog," a superior 20-minute Disney featurette with which<br />
it is being offered in tandem—will prove profitable. Ben<br />
Sharpsteen produced.<br />
Calling Homicide F ^<br />
Allied Artists (5624) 61 Minutes Rel. Sept. 30, '56<br />
"Dragnet," the inexplicably popular television show, the<br />
general technique of which is not dissimilar to that employed<br />
in this interest-commanding murder mystery, customarily<br />
limits each chapter to one crime. Herein, there are<br />
no less than three heinous story threads—blackmail, murders<br />
and the baby adoption racket. So, through the application<br />
of a mathematical appraisal, it should prove thrice as<br />
appealing as one of above-mentioned video entries. It is<br />
the third picture in which Bill Elliott is starred as the<br />
indomitable lieutenant of the Los Angeles sheriff's department,<br />
which role he initiated when he deserted his<br />
boots and saddle to don mufti and take after more urban<br />
wrongdoers. His performance, while characteristically deadpan,<br />
is acceptable In the part he essays. To give the offering<br />
more substance than its pair of predecessors is the supporting<br />
cast which was wisely selected and from which<br />
comes several convincing and sincere performances. Edward<br />
^y Bernds both wrote and directed, admirably on both counts,<br />
00:"^ while Ben Schwalb, who can extract more from a budgetary<br />
Cij/ buck than most filmmakers, produced and came up with a<br />
feature that is strongly endowed to perform yeoman service<br />
In the supporting niche on any program.<br />
Bill Elliott, Don Haggerty, Kathleen Case, Myron Healey,<br />
Jeanne Cooper, Thomas B. Henry, Lyle Talbot.<br />
f<br />
^EATURE REVIEWS<br />
Suporscopo. For story synopilt on oocb picturo, ••• rorono «M«.<br />
Ratio: War Drama<br />
Between Heaven and Hell<br />
2.55-1 ©<br />
20th-Fox (621-3) 94 Minutes Rel. Oct. '56<br />
Another grim and forceful war drama which depicts some<br />
American officers in a cowardly and unfavorable light, this<br />
Cinemascope film is powerful stuff, if not up to the high<br />
of the current "Attack!" However, the name value<br />
cod<br />
Robert Wagner, a favorite with younger fans, plus the<br />
addition of a few romantic flashbacks with Terry Moore,<br />
should result in generally strong business. Based on a bestselling<br />
novel, "The Day the Century Ended," the production<br />
was partly filmed in the Hawaiian Islands, which gives the<br />
Korean War scenes great realism and. director Richard<br />
Fleischer has neatly integrated the battle action with the<br />
pre-war flashbacks, which show the young hero as a wealthy<br />
Southerner who lords it over his sharecroppers. His war<br />
experiences give him a more tolerant and friendly attitude<br />
toward his workers. Wagner is convincing as the landowner<br />
and this role increases his acting stature. Broderick Crawford<br />
is superb as a brutish, scared captain of an isolated<br />
group of misfits and Buddy Ebsen is natural, amusing and<br />
exactly right as the farm boy who befriends Wagner and<br />
makes him a human being. Another striking bit is contributed<br />
by Tod Aadrews, as a panic-stricken officer.<br />
Robert Wagner, Terry Moore, Broderick Crawford, Robert<br />
Keith, Buddy Ebsen, Harvey Lembeck, Tod Andrews.<br />
Man From Del Rio<br />
F<br />
F<br />
Ratio:<br />
1.85-1<br />
Western<br />
United Artists (5643) 82 Minutes ReL Oct. '56<br />
Suspense closely akin to that of "High Moon," a socko<br />
surprise finish, excellent characterization by Anthony Quinn<br />
and another standout performance by Katy Jurado are<br />
exploitable assets of this western. It is by far one of the<br />
better sagebrushers of the year, and even though it is in<br />
black and white, exhibitors should not hestitate to bill it as<br />
tops on any action program. Quinn is appearing in his<br />
first straight western and creates a memorable character in<br />
his portrayal of the outcast Mexican who craves public approval,<br />
but finds he cannot win it by his gun, even though<br />
it is one of the fastest In the southwest. Katy Jurado's<br />
many other triumphs since her appearance in "High Noon,"<br />
) including her recent role in "Trapeze," will help sell this<br />
feature. Other well-known names in the cast include Peter<br />
Whitney, in the role of the saloon-keeper and ex-gunman<br />
who terrorizes Mesa, and Guinn "Big Boy" Williams, one of<br />
the gunmen employed by Whitney. Richard Carr wrote the<br />
story and the screenplay, while Harry Horner contributed<br />
outstanding direction to the Robert L. Jacks production.<br />
Effective musical keying was by Frederick Stelner.<br />
Anthony Quinn, Katy Jurado, Peter Whitney, Douglas<br />
Fowley, John Larch, Guinn "Big Boy" Williams.<br />
The White Squaw<br />
F<br />
Ratio:<br />
1«5-1<br />
Western<br />
Columbia (116) 72 Minutes Bel. Nov. '56<br />
In this day when the comparatively modestly budgeted<br />
sagebrushers are treated to color or a semblance of spectacle<br />
or a marquee-magnetic cast—and sometimes all three—it Is<br />
virtually impossible to find any reason for making this woefully<br />
dated western. Any small merit that the basic plot<br />
that hoary one about the war over grazing land between the<br />
white ranchers and the Injuns—might have boasted was<br />
quickly buried in a cascade of cliche situations, each one of<br />
which telegraphs its intent and development long before it<br />
appears on the screen. Against this hurdle of stereotyped<br />
scripting, the cast, certainly light enough in name value to<br />
begin with, proves completely helpless. In fact, so wooden<br />
are performances that the spectator could easily suspect<br />
that the Indians might have been recruited from the fronts<br />
of yesteryear's cigar stores. Nor is the troupers' plight alleviated<br />
by the mallet-fisted direction of Ray Nazarro or<br />
the obviously frugal production values with which Wallace<br />
MacDonald endowed the offering. It can hope for no exhibition<br />
consideration other than in the basement spot of the<br />
least consequential double bills.<br />
David Brian, May Wynn, William Bishop, Nancy Hale,<br />
William Leslie, Myron Healey, Robert C. Ross.<br />
Tho reviews on Hieso pages moy be filed for future rcfererwe In ony of the following woys: (1) In ony standard three-ring<br />
loose-leaf binder; (2) Individually, by company. In any standard 3x5 card Index file; or (3) In the BOXOFFICE PICTURI<br />
GUIDE three-ring, pocket-size binder. The latter, Includhtg year's supply of booking and daily business record sheet!,<br />
nav be obtained from Associated PubllcatioM, tU Vaa Brunt Blvd., Kansas City 24, Ma., for SI .00, postage pmld.<br />
2022<br />
BOXOFFICE BookinGuide : : October 20, 1956 2021
FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspaper and Prograr<br />
THE STORY:<br />
"Between Heaven and HeD" (20th-Fox)<br />
. Robert Wagner, a wealthy Southerner adopts a feudal<br />
attitude toward his sharecroppers, to the dismay of his<br />
;i young bride, Terry Moore. When World War II breaks out,<br />
[ Wagner and many of his croppers are thrown together and<br />
he grows to Uke them, to the extent that he beats up a<br />
I!<br />
fellow -officer who becomes panic-stricken and accidentally<br />
kills his new pals. Wagner is demoted and sent to a broken- 1<br />
I<br />
down company headed by Broderick Crawford, a tough and<br />
disagreeable captain who gives Wagner a dangerous mission.<br />
1 Aided by Buddy Ebsen, a former sharecropper who Wagner<br />
grows to like and admire, he accomplishes the mission and,<br />
i<br />
although wounded, both he and Ebsen resolve to change<br />
conditions in the South after the war.<br />
L<br />
^ EXPLOITIPS:<br />
^<br />
To attract the younger fans, play up the romantic element<br />
between Robert Wagner and Terry Moore, both of them<br />
-<br />
favorites with the teenagers. Arrange for bookstore tleups<br />
and window displays of Francis Gwaltney's best-selling novel,<br />
'<br />
"The Day the Century Ended," from which this was adapted.<br />
'<br />
Mention that Broderick Crawford won an Academy Award<br />
'<br />
for "All the King's Men," playing a similar disagreeable role.<br />
2 CATCHLINES:<br />
Themselves,<br />
1 The Mighty Story of Men at War . . . With<br />
With Their Women, With All Officers and. Finally, With the<br />
Enemy.<br />
J
i<br />
110;<br />
'<br />
Box<br />
. Modern<br />
.<br />
anywhere<br />
, manpoaer<br />
1 salary.<br />
I op<br />
r|rES: ISc per word, minimum S1.50, cash with copy. Four consecutive insertions tor price<br />
^oflhree. CLOSING DATE: Monday noon preceding publication date. Send copy and<br />
• answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •<br />
POSITIONS WANTED<br />
.iP e. 14 years fxpt'rience project .onist, manpromotion<br />
exploitation, buying and booklashiering.<br />
concession manage. ess. Go anyp.<br />
0. Box 127. Wlilney, Nevada.<br />
.11 and operate theatres in the North. Want<br />
Mil winter in Florida preferably near Miami.<br />
;roiip to handle entire situation, alii buy,<br />
erate. Write <strong>Boxoffice</strong>, 7318.<br />
Tted^l'iisition in the f.lm Industry. If you<br />
problem I am the answer— years<br />
:i!riencc that counts, highly successful Ihru-<br />
-ach phase of operation understood and<br />
rialed. .\ge 40, intelligent, sober, excellent<br />
iility, can adapt to situation. Executive<br />
:<br />
g in management and sales, entire life spent<br />
listry with exception of service and two years<br />
business interest. Available at once, free<br />
or travel. Prefer Southeast or<br />
..I. Write or wire Charles Utley, 41 Wedge<br />
Avenue. Caroline Terrace, Charleston, S. C.<br />
HELP WANTED<br />
!)ressive, experienced, exploitation minded<br />
_rr wanted. Job now open. .Apply giving<br />
iifurmation as to experience, references and<br />
photo. .Also house manager's job for first<br />
iierallon. Apply, Armstrong Circuit, Inc.,<br />
220, Bowling Green, Ohio. Phone:<br />
1<br />
najer wanted with conventional and drive-ln<br />
lice. State qualifications in letter. P. 0.<br />
1431. Bay City. Texas<br />
: ectionlst wanted. South Florida drive-in<br />
Permanent position, good references<br />
i.il. lieply salary expected. <strong>Boxoffice</strong>, 7314.<br />
;.ilesman, Young man, 25-30 years of age, with<br />
Inlge of Theatre Supplies. <strong>Boxoffice</strong>, 7317.<br />
rn Extra Money selling advertising specialties.<br />
..•s, calendars. Holiday food gifts. Part-time.<br />
,v free. Parkhurst Enterprises, Box 542-B,<br />
iiig 3. Michigan.<br />
Projectionist, married. Also to put up posters,<br />
up grounds, etc. Car and gas furnished,<br />
trailer or live on grounds free. Drive-in<br />
vest Florida coastal city. Send photographs<br />
letter. Hunt and fish in spare time. $150<br />
Wife may sell tickets for $50<br />
Tonth. <strong>Boxoffice</strong>, 7321.<br />
POPCORN MACHINES<br />
Popcorn machines, all maKes and styles. Iteimeiit<br />
kettles for all poppers. Complete rernient<br />
unit fits most machines, $185. 120<br />
llalsied. Chicago. III.<br />
Used Popcorn Kettles, all makes, guaranteed<br />
iris From machines traded in on our New<br />
Beautiful Star Machines, with auto-<br />
' seasoning pumps, just press the button.<br />
AC you from $200-$500 and give you a better<br />
ine. Let's talk trade, will give you deal of<br />
:ime. Tell us what you have. Ask for Pictures.<br />
Sreamro Hot Dog Machines, three sizes. Five<br />
:e wo, id's largest sellers. Everything in lunch<br />
Utment. IVirty years in this business. Klinkel<br />
iK'o.n Machine Company, .\lbion, Michigan.<br />
THEATRE TICKETS<br />
Prompt Service. Special printed roll tickets.<br />
"."••0. j:!i.95: lO.nno. $9 90: 2.000. $5.70.<br />
i-ti ciiaiige in admission price, including change<br />
nilor. $1.00 extia. Double numbering extra.<br />
" K. Kansas City. Jlo. Cash with order.<br />
is;is City Tieket Co., Dept II, 109 W. I8lh<br />
Kansas City, Jlo.<br />
EQUIPMENT WANTED<br />
Wanted used theatre booth equipment. We dis-<br />
^ntle. Leon Jaidosky, Jaidor Lincoln Theatre, Paris,<br />
t^ntle.<br />
I pay cash<br />
(mi nm uniisiials.<br />
umisuals.<br />
for ol<br />
Also 35mm, 16mm sales. Studio,<br />
Ohio.<br />
at 382, Lima 8,<br />
I pay cash for old 35mm silent movies, and<br />
GENERATE<br />
GENERAL EQUIPMENT—NEW<br />
termlttent movements, new surplus for Sim-<br />
$0!) 30; DeVry $59.50: Holmes $24.50.<br />
niatic enclosed rewinds $09.50. Dept. cc,<br />
s. Cinema Supply Corp., 602 W. 52nd St.,<br />
Viirfc 19<br />
^15.95 complete 115-V intercom system north<br />
4A/S 5V. WE. e.vcller lamps. 35c; 1.000-<br />
•<br />
Cl:! Mo;:-prer. $1.40: Westingliouse Redox<br />
7.")<br />
amps replacement units Renwond-B: enkert<br />
firrs $89.00; Bingo standard cards 0-75<br />
IM; 0-100 $3 50M: 5>1 lot. free delivery.<br />
kort II. arclamps, $160.00 paT; Simplex 4-siar<br />
ifivr comp'ete $99.00: K/2.0 lenses 4.75"<br />
30 pa'r. Wanted, used low Intensity rectifiers.<br />
this ad. American Theatre Supply, 2300<br />
!. Seattle 1. Wash.<br />
OXOFHCE :<br />
: October 20, 1956<br />
GENERAL EQUIPMENT—USED<br />
Excellent coateil Projection Lenses— many<br />
brand newl Wollcnsak 'Suniay", Series I: 2", 3",<br />
iV>", 3%". 5", 5V4", 6", 7%"—$35 pair.<br />
Superllle, Series 111 t coated: 2%", 3", SVi"—<br />
$150 pr. T.ades taken. Write or telephone order<br />
today, liepi. cc. S.U S. C.nema Supply Corporal<br />
ion^602\V52iidStrM<br />
Unbeatable buysl Kilm splicers $1.95: autoitKLlic<br />
enclosed rewindcr $39.50: Western Electric<br />
and RCA sound heads, complete, rebuilt $165<br />
pair: 80 ampere single phase rectifiers, reconditioned<br />
"lib twelve new tubes, $445 pair: best<br />
values ever! What do you need? Star Cinema<br />
Supply, 621 West 55th St., New York 19.<br />
Arclamps galore! All good condition. Peerless<br />
magnarcs $395 pair: Strong mngui. Brenkert enarc<br />
$350; Forest L"T., Ashcraft E, Ballantyne $300.<br />
Available on time. Dept. cc, S.O.S. Cinema<br />
Supply Corp., 602 W. 52nd St., New York 19.<br />
RCA M 1-9001 sound heads, complete with<br />
drives, optical system, I'E cells, motor, ready to<br />
ise, priced to sell $150 pair. Ger-Bar, Inc.,<br />
• 42 N. Illinois, Indianapolis, Ind.<br />
Clearance sale. Arc lamps, rectif.ers, generators,<br />
enclosed rewinds, hand rewinds, aluminum reels,<br />
film cabinets, film splicers, amplifiers, speakers,<br />
lenses, etc. Wilte for bargain list and save money.<br />
Ger-Bar, Inc., 442 N. Illinois St., Indianapolis.<br />
Ind<br />
Siecial on 200 theatre seats! Spring leather<br />
-eat, wood curved back. Extra good. Fred L.<br />
La.Mar. Alma, Kas.<br />
Walker Screen, 12 by 15. Like new, make an<br />
offer. Sharon Theatre. Bunker Hill, Illinois.<br />
Looky-Looky-Looky: RCA Booth like new, complete<br />
P0125 Sound System: RCA9030 Soundheads;<br />
BX60 Projectors: changeovers: 18" magazines: box<br />
bases: Ashcraft 070 Lamps, or Enarcs; 70A<br />
Rectifiers: Elect.. Hand, Rewinds: Splicer: Cabinets<br />
$1,790. Complete RCA PG140 Dual System, 9030<br />
Soundheads E-7 projectors et«. $1,975. Star 46<br />
Popcorn Machine $120; Manley 48 like new $350.<br />
Devry portables $200. 70A Selenhim Rectifiers.<br />
'KW rectifiers. R-2 Splicers $8. Lens $50 up.<br />
Crtlde 3»4x4 Stereopticon $49.50. C02 Extinguishers<br />
$10 up. Holmes Projectors 3 pt.<br />
bases $1.50. Ballantyne Model 6 Soundheads,<br />
speakers, amplifier $375. Wenzel Soundheads<br />
$150. Elect. Drink Cooler $150. Wall fixtures<br />
$3 up. Film Cabinets 75c section. Stainless syrup<br />
tanks 3 and 4 gal. $12.50. Walky Koffee Server<br />
$20. Strong Utility Low and Rectifiers like new<br />
$110. Many more items not listed. Mid-South<br />
Theat'e Supply. 502 S. Second St.. Memphis, Tenn.<br />
For Sale— 'York Al--Condition' reasonable. Ace<br />
Sealing Company, Phone WEB. 99328, 1140<br />
South Wabash Avenue, Chicago 5, Illinois.<br />
DRIVE-IN THEATRE EQUIPMENT<br />
In-car speakers. $4.25. year warranty! 4"-unit.<br />
sieel case, attractive blue-white finish. Set 2<br />
speakers, junction box, $12.25. Dept. cc, SOS.<br />
Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19<br />
Antitheft Device for speakers gives complete<br />
lirotection for only 57c per speaker! Exblbitorsl<br />
Protect your speakers now against costly and<br />
repeated losses. In use now throughout U. S.<br />
Speaker Security Co., Dept. 623, Willow Ave<br />
at 17th St., Iloboken, N. J.<br />
STUDIO AND PRODUCTION<br />
Maurer 16mm studio cameras, $5,000 value.<br />
$1,995; Eyemo 35mm newsreel cameras, from<br />
$99.50: .Mitchell 35mm Standard tracking camera,<br />
$995; Houston 16mm K-3 negative/posltlve/revcrsal<br />
Automatic film processors, unused, $5,450<br />
value, $2,595: Moviolas from $193: Hallen<br />
synchronous magnetic 17^mm recorder, B22.<br />
$1,950 value. $495: Neumade RK-102 film racks<br />
hold 102— 1,000' reels, orglnally $165 new.<br />
$87.50: American cinematographer's handbooks,<br />
4 price, $2.50. Dept. cc, S.O.S. Cinema Supply<br />
Corp., 602 W. 52nd St., New Yo:k 19.<br />
BUSINESS OPPORTUNITIES<br />
Wanted by midwestern owner, working partner<br />
Willi $15,000 cash to buy one half Interest in<br />
one hundred fifty thousand dollar drive-in and<br />
house in mid-.^est. Your cash secure if you are the<br />
right man. Chance of lifetime if you are honest,<br />
capable, manager, buying, booking. All correspondence<br />
confidential. State age, family, last<br />
ten years experience and references. Bo.xoffice,<br />
7300.<br />
New Production and Distribution Firm wants<br />
State Distributors to distribute top product. Small<br />
investment necessary. K. Gordon Murray Productions,<br />
501 Security Building, Miami, Florida.<br />
Drive-ln Theatres, So. W. Ga. 2 ideal loc. Xlnt.<br />
profits. On mn. hiways. CinemaScope! 16i^ acres<br />
land w/all bldgs ind. Compl. equip. Priced to<br />
sell. <strong>Boxoffice</strong>, 7320.<br />
THEATRES FOR SALE<br />
Theatre sales! Texas, Oklahoma, Missouri,<br />
Arkansas, Colorado, Kansas. Italpli Erwin, Licensed<br />
Broker, 1443 South Trenton, Tulsa.<br />
West coast theatres for sale. Write for list.<br />
Ttieatrc Exchange, 260 Kearney St., San Francisco<br />
S. Calf.<br />
Owner deceased, 650 seats. Cinemascope, concessions,<br />
best equipment. Only theatre in growing<br />
town of 6,000 population. First run. Contact,<br />
E. S. .McCracken, Cynthiana, Ky.<br />
CLERfilOG HOUS{<br />
Florida. 200- to 800-car Drive-ln Theatres<br />
lor sale. Contact Florida Theatre Sales, 1587<br />
.M.iin Street, Sarasota, Florida.<br />
For sale, half 'interest in town of over 3,000<br />
l)opu a'ion. Good family theatre, best in equipment.<br />
W. E. Jones, Box 335. Sand Springs, Okla.<br />
For sale by owner. 2 Kentucky drive-ins, only<br />
tlrive-ins in their counties. Both CinemaScoped.<br />
Good financing to acceptable party. Write, Boxiffice.<br />
7304.<br />
For sale or lease. 400-car drive-ln Tuscaloosa,<br />
Ala. Write. P. 0. Bos 415, Bessemer, Ala<br />
Oregon's fastest growing town. 440 seats, widescreen,<br />
large parking lot. Terms. Winston,<br />
Oregon. Paul Bender.<br />
Outstanding opportunity in Texas, 3 drive-ins In<br />
fast g; owing industrial city, population almost<br />
doubled since 1950, only drive-ins in 25 miles.<br />
Includes 27 acres of valuable land, nice home<br />
on properly, excellent year around operation,<br />
600, 500 and 300 speakers, paved, excellent condition.<br />
Take 5 times 1954 or 1955 net profit<br />
or twice net admissions for 1955. No lease. Cash<br />
or $70,000 dowTi, balance in 8 to 12 years at<br />
6%. Write. <strong>Boxoffice</strong>, 7313.<br />
For Sale. Since my recent serious illness, my<br />
doctors advise me to dispose of my five drive-ins<br />
and nine conventional theatres. Will sell either<br />
singly or collectively. .Appointment by letter and<br />
In person. Manos Biterprises, Inc., Toronto, Ohio.<br />
For Sale by owner. Near .\lton, nilnois, 600<br />
seat theatre, building, equipment, large parking<br />
lot. Offer wanted. <strong>Boxoffice</strong>. 7319.<br />
For Sale or Lease. Nile Theatre, Winfleld,<br />
Kansas. 500-seat theatre for county seat town of<br />
11.000. Two colleges, a nice place to live. Will<br />
sell equipment and lease building or will sell<br />
or lease all to responsible party with small down<br />
payment. Other business makes it impossible for<br />
me to operate. Warren L. Weber, Midway Driveln<br />
Theatre. Junction City, Kansas.<br />
BUSINESS STIMULATORS<br />
Bingo, more action! $4.50M cards. Other<br />
games available, on-off screen. Novelty Games Co.,<br />
106 Rogers Ave., Brooklyn. N. ¥.<br />
Build attendance with real Hawaiian orchids.<br />
Few cents each. Write Flowers of Hawaii, 670<br />
S. Lafayette Park Place, Los Angeles 5, Calif.<br />
Bingo-die-cut cards. Increase your boxoffice.<br />
75 to 100 numbers. $4.50 per M. Best Cards.<br />
Premium Products, 346 West 44th St., New York<br />
36. N. Y.<br />
For the B. 0. blues. The game to use. Movie<br />
Sweepstakes! Horse racing on fi'm. Can be had<br />
at no cost to you. United Productions, 208<br />
Florida Theatre BIdg., Sarasota, Fla.<br />
Handy<br />
THEATRES WANTED<br />
Wanted, 350-400 seat theatre, small town, Iowa<br />
or northwest to lease. Option to buy if profitable.<br />
CinemaScoped. Details, <strong>Boxoffice</strong>, 7301.<br />
Will lease two more drive-in theatres in St.<br />
Louis exchange. Will pay up to $1,000 per month.<br />
Excellent showman! Will make your drive-in<br />
pay off for you. Write details today. <strong>Boxoffice</strong>,<br />
7323.<br />
THEATRE SEATING<br />
Chair supplies, parts for all chairs. Fensin<br />
Seating. Chicago 5.<br />
Repairing and reupholstering in your theatre.<br />
Fensin Seating, Cliicago 5.<br />
New spring seats for all chairs. Fensin Seating,<br />
Chicago 5.<br />
Patch-o-seat cement, permastone anchor cement.<br />
Fensin Seating, Chicago 5.<br />
Seat coverings, sewed combination, all styles.<br />
Kensin Seating, Chicago 5.<br />
Plastic leatherette, all colors, send sample.<br />
Fensin Seating, Chicago 5.<br />
Upholstery fabrics, all types, send sample.<br />
Fensin Seating. Chicago 5.<br />
Cash for your old theatre chairs. Fensin Seating.<br />
Cliicago 5. 111.<br />
Professional reupholstering. Factory trained crew.<br />
Free estimate anywhere. For sale: 5.000 good<br />
used chairs, all types. OGLESBY EQUIPME.NT<br />
Co.. 20356 Grand River, Detroit. KEowood 3-8710.<br />
Se.eral lots of late type chairs. Bargain price.<br />
Write for exact photo. Chicago Used Chair .Mart,<br />
829 S. Stale St.. Chicago 5, ill.<br />
25"x26" plastic leatherette, good quality, 55i:<br />
each. 27"x27" for spring edge, 65c each.<br />
Chicago Used Chair Marl, 829 S. State St.,<br />
Chicago.<br />
Artificial leather, all colors, $1.25 per yard.<br />
20 yards covers 60 seats, write for samples.<br />
Commerclaleather, 116 Merrimac St., Boston.<br />
REPAIRING<br />
Your speakers (cones), microphones, driver-units<br />
thorns) completely rebuilt. Western Electsonics<br />
Co., 3311 Houston Ave., Houston 9. Texas.<br />
THEATRES FOR RENT<br />
For lease! Theatre, unequipped, in soiithwestero<br />
Idaho town approximately 20.000 population.<br />
Straight percentage rental, no minimum. Culpable<br />
handling 700 seats. Ideal operation for family.<br />
.\'o Investment other than equipment and furnish-<br />
Ings <strong>Boxoffice</strong>, 7302.<br />
For Rent: Palace Tlieatre, Passaic, New Jersey.<br />
Fully equipped, CinemaScope. air conditioned,<br />
parking, ideal for family operation. Projectionist,<br />
manager. Write to, S. B. Harris, 292 Fern Street.<br />
West Hartford 7, Conn.<br />
SERVICES<br />
St. lj>uis exchange only! Will buy and book<br />
your f.lm. plus handle ail your advertising. Also<br />
help with any of your problems Including Cinemascope.<br />
Circuit experience. No theatre too small<br />
or too big. Reasonable rales. Write today. <strong>Boxoffice</strong>.<br />
7322.
t»<br />
THE SONGS. ..THE STARS,<br />
The msmHAL story of<br />
THE HOTTEST DANCE CRAZE THAT<br />
EVER SET THE ^VORLD ABLAZE!<br />
oS«.t'«i
: Refreshment<br />
iI¥JE!T^<br />
And R£FEREiE Section<br />
lober 20. 1956<br />
Section Two<br />
Construction Equipment * Maintenance<br />
Service
The Coca-Cola Company representative who calls<br />
on you is a highly-trained specialist . . . not only in<br />
the operation of drink-dispensing equipment, but<br />
in the entire field of theatre refreshment service.<br />
If you'll notice, he's the only national beveragecompany<br />
representative who makes regular visits<br />
to your theatre. Why? Because he's interested in<br />
your problems and your profit.<br />
With absolutely no cost to you, he offers these<br />
services: (1) Complete drink analysis; (2) Instruction<br />
and assistance in dispenser maintenance;<br />
(3) Colorful, sales-appealing advertising materials;<br />
(4) Experienced help with personnel training,<br />
special promotions, and all other elements of<br />
your refreshment business.<br />
Next time he comes around on his regular call, ASK The Coca-Cola Company representative for any or all of these services.<br />
HE'S THERE:<br />
HE'S TRAINED:<br />
HE'LL HELP!<br />
Right now The Coca-Cola Company representative will give<br />
you, just for the asking, attractive mobile popcorn displays, fullcolor<br />
intermission trailers . . . and the Theatre Survey: a complete<br />
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There is a noticeable difference in 10%<br />
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You can see the difference, just as your customers<br />
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11mm X 20" High Intensity Carbon.<br />
The past few months have seen constant<br />
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OXOFFICE October 20, 1956
1<br />
Which theatre is yours?<br />
studios put top quality on their films-<br />
Do audiences get this quality in your theatre?<br />
Good projection requires the best modem lenses<br />
and projectors, today's high powered arc lamps and<br />
rectifiers,<br />
the latest wide screens and stereophonic<br />
sound* (and, of course, the most competent of<br />
projectionists).<br />
Wesfrex supplies the best in theatre equipment<br />
including<br />
• THE WESTREX<br />
• WESTREX Standard<br />
• WESTREX Economy<br />
Sound Systems.<br />
^<br />
'Three channel, four channel and six channel.
THERE'S AUTOMATION<br />
in projection lighting, too! New projection<br />
techniques have imposed conditions of arc<br />
operation and control so critical as to make it<br />
an absolute necessity. Error in the position of<br />
the positive crater, of as little as 1/32", can<br />
cause light color change, even actual loss in<br />
screen illumination.<br />
IN PROJECTION LIGHTING<br />
The Lightronic Crater Positioning System, a<br />
feature of the Strong Super 135 lamp, insures<br />
against losing business through faulty presentation.<br />
It automatically controls the burning<br />
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color, evenly distributed, is maintained<br />
without manual adjustments!<br />
WITH THE ^i^ SUPER "135"<br />
You can, with quick simple changes burn 9, 10<br />
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Impartial Foot-Candle-Meter Tests<br />
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THE STRONG ELECTRIC CORPORATION<br />
"Tbt tf^orld^t Largetl Manufacturer t/ Prtjectiim Arc Lampi"<br />
11 City Park Avenue • Toledo 1 , Ohio<br />
Please send free literature on Strong Projection Arc Lamps.<br />
NAME<br />
THEATRE.<br />
STREET<br />
CITY & STATE_<br />
BOXOFFICE :: October 20, 1956
NOW. . . sfe^ttiet, sfistpet ptojeefion<br />
h mty thestte . . . with the<br />
ai"'-°"-<br />
^»]L<br />
a must<br />
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• Reduces film buckling caused by high temperatures<br />
• Provides greater uniformity of focus . . . improves center-to-side<br />
focus<br />
• Curved design steadies film and controls in-and-out movement<br />
of buckled film<br />
• Proven effective in laboratory and field tests<br />
• Available on new Simplex X*L projectors<br />
• A simple adaptation to Simplex X*L's in service<br />
• Uses existing aperture plates<br />
• Easy to thread no obstructions<br />
• Easily removable for cleaning ... no corners<br />
• Adjustable spring tension assures intimate film contact<br />
• Available with water cooling<br />
Contact your nearest National Theatre Supply<br />
representative for more details<br />
Bettet ptojeet'm p0y$! I<br />
MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION<br />
DISTRIBUTED BY NATIONAL THEATRE SUPPLY<br />
m<br />
SUBSIDIARIES OF GENERAL PRECISION EQUIPMENT CORPORATION<br />
Th« MODERN THEATRE SECTION
THAN lulToTHEB<br />
because the^^'^^'^Ue copy ^oard<br />
•realize that -f^^^.'^einsoIselUr.^<br />
S the most efiectivem ^^^^ ^^^^g<br />
should be usedl<br />
T^LfthrSt ^<br />
short oi o<br />
of the best ..^^"<br />
r&PS<br />
j^.^ished<br />
oi<br />
S^i^ip-uiS<br />
po-xful sales<br />
«-°"^^h:;<br />
ji^adVse-iced<br />
w.th-<br />
betters,<br />
Char^geable<br />
Wagner<br />
Sst ^-l«^^S"ract?ie%isplays and<br />
permit more attracu<br />
.^gd. They<br />
getter emphasis w^ere ^^^ ^<br />
a<br />
„TP the only letters r^,, ^ind or vibra-<br />
Xt areimmovab^^y--<br />
Copy<br />
tion yet aie easier v ithout the<br />
'changes can ^^^ou have Wagner<br />
,seo£ladderswhejy^^^i,a hand<br />
S^Sce^Tltl^S^ -^'"°^^<br />
oi warping-<br />
li<br />
'^"'<br />
Pcmels<br />
you're buildmg or ^^ju<br />
i^,ge or<br />
Indoor theatre or d"v^^i for free<br />
small, y°",^^^^"<br />
Uteiature now. J-<br />
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WAGNER SIGN<br />
218 s. Hoyne Avenue nterature on<br />
NAMe_<br />
THEATRE^<br />
STREET_<br />
CITY & STATE.<br />
Chicago ia. »''"°'«<br />
BOXOFFICE :: October 20, 1956
Enjoy summer business<br />
year 'round!<br />
Arvin In-Car Portable Electric Heaters<br />
quickly pay for themselves!<br />
Twin Drive-In, Cincinnati: "We know that an<br />
Arvin Heater installation will pay out completely<br />
within two years." . . . Y & W Drive-In, Gary,<br />
Indiana: "Last winter, Arvin Heaters did a good<br />
job for us of keeping cars warm at temperatures of<br />
15 to 20 degrees below freezing."<br />
Arvin originated fan-forced electric heaters for the home and has<br />
advertised them nationally for over 20 years. So the Arvin name<br />
is known and respected by your customers. The Arvin In-Car<br />
Heater is handed into each car as it enters and plugs into the<br />
same post that holds the speaker. Placed on the floor of the car,<br />
it quickly heats the entire passenger space even when temperature<br />
is below freezing. It has been thoroughly tested and proved by<br />
big operators. Act now to give your drive-in the tremendous<br />
extra earning power of Arvin In-Car Heaters!<br />
Simple, practical<br />
wiring diagram for drive-ins<br />
available on request.<br />
All these features are important to you!<br />
Displayed prominently on the atlroctiont boord of<br />
the Y & W outdoor theatre. Gory, Ind., is a notice to<br />
winter patrons that in-car heaters ore availcbte.<br />
Movie trailers, radio and TV, newspapers and direct<br />
mail publicized fact that theatre would remain open<br />
for winter business.<br />
• 11-fl. rubber cord permits use of healer in<br />
front or rear of car.<br />
• On-ofT switch for complete comfort control.<br />
• Three-contact polarized plug.<br />
• Beautiful suntan baked-on enamel finish is<br />
durable and scratch-resistant.<br />
• Easy to handle; weighs only 5 lbs. 2 ois.<br />
• Sturdy all-steel construction, defies wear<br />
and tear.<br />
• Long-life, quiet, efficient induction motor;<br />
no speaker noise.<br />
• Nickel and chrome alloy heating element.<br />
• Oil-Lite bearings for lifetime lubrication.<br />
• Each heater individually fused; casegrounded<br />
to neutral line for safety.<br />
• Three bakelite feet keep heater stable on<br />
irregular surface.<br />
• 2-blade steel fan operates silently.<br />
• 500 watts, 208 volts, 60-cycle AC only.<br />
• rVi" high; 7'/>" wide; S" deep, plus 1V^"<br />
extended guards.<br />
• Packed 8 to a master carton; shipping wt.<br />
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• Available through Arvin Electric Housewares<br />
Distributors from coast to coost.<br />
• List price, each, $15.00.<br />
Electronics and Appliances Division<br />
Arvin industries, inc., Columbus, Indiana<br />
The MODERN THEATRE SECTION
OCTOBER 2 0, 1956<br />
'^"MODERU<br />
THEITRE<br />
BUYERS' DIRECTORY and<br />
REFERENCE SECTION<br />
con I e n t<br />
REMODELING FOR AN ART THEATRE<br />
PROJECTION<br />
AND SOUND<br />
Guild Theatre, Portland, Ore Arnold Marks 10<br />
The "Intimate Mood" an<br />
Art House "Must" /. L. Thatcher 13<br />
1,100 Seats Down to 440<br />
at Baltimore House George Browning 16<br />
Distinctive Atmosphere Keys Art Operation 18<br />
REMODELING IDEAS PORTFOLIO<br />
Putting New Life Into an Old Lobby 21<br />
A Circuit Gives Three Old Faces a Beauty Treatment.. 22<br />
Philadelphia Story in 1956 23<br />
Concessions: Country Club Style 24<br />
Glass Will Add Height, or Width ... and Give<br />
That "Come In" Look 27<br />
RKO Theatres Rescues "An Ugly Duckling" 28<br />
Loew's Adds a Miami Flagship 29<br />
Coffee, Anyone? 30<br />
Let Carpeting Play a Leading Role in<br />
Your Decorative Scheme 30<br />
The Decorator Lends a Hand in the Theatre 32<br />
Everything New Except the Walls 33<br />
Backing Up the Screen Tower 34<br />
A Stadium-Type House Is Updated 35<br />
Oceanside, Calif., Gets a New 1,000-Seat Theatre... 38<br />
"One Seat for Two in the Balcony, Please" 41<br />
REFRESHMENT<br />
SERVICE<br />
The Walter Reade Guide to Better Merchandising<br />
of Theatre Concessions 42<br />
Beverage Promotions 49<br />
How to Cut Food Costs and<br />
Increase Profits Phil Lowe 55<br />
DRIVE-IN<br />
Trouble Analysis Digest for<br />
the Projectionist Wesley Trout 56<br />
Simple Rules to Follow to Demagnetize Equipment... 72<br />
THEATRES<br />
Drive-In With Built-in<br />
Broadcasting Tower Warren Burkett 62<br />
Ideas for Better Drive-ln Theatre Operation 65<br />
Shopping Center for Outdoor Living Nets<br />
Additional Income to Drive-ln 66<br />
Create Deep Fry Center to Speed Service 67<br />
MAINTENANCE AND OPERATION<br />
A Guide to Better Restrooms C. F. Craigie jr. 77<br />
DEPARTMENTS<br />
Remodeling for an Art Theatre 10<br />
Remodeling Ideas Portfolio 21<br />
Refreshment Service 42<br />
Projection and Sound 56<br />
Drive-ln Theatres 62<br />
Maintenance and Operation 77<br />
Advertising Index 82<br />
Readers' Service Bureau at 82<br />
The Key to Better Buying Directory 83<br />
Trade Names Directory 104<br />
Theatre Equipment and Supply Dealers Directory 107<br />
The Modern Theatre Index 110<br />
I. L. THATCHER, Managing Editor<br />
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. Editorio! or general business correspondence should be addressed to<br />
Associated Publications, 825 Von Brunt Blvd., Kansas City 24, Mo. Eastern Representative: Carl Mos, 45 Rockefeller Ploza, New York 20, N. Y.; Central Representatives:<br />
Ewing Hutchison and E. E. Yeck, 35 East Wacker Drive, Chicago I, 111.; Western Representative: Bob Wettstein, 672 South Lafayette Park Place, Los<br />
Angeles 5, Calif.<br />
BOXOFFICE October 20, 1956
REMODELINj<br />
for a<br />
HEATRE<br />
GUILD THEATRE, PORTLAND, ORE.<br />
Owner: GUILD THEATRE CORP.<br />
A section of the handsomely furnished lounge at the remodeled Guild Theatre, Portland, Ore.<br />
10<br />
The MODERN THEATRE SECTION
I "ill<br />
The narrow section at the right in the<br />
photo below was the entroncewoy to the<br />
old Guild. The boxoflice was at left.<br />
Note in the photograph at the right<br />
how the boxoffice has been built into<br />
the brick wall of the theatre, leaving<br />
the additional space for a spacious<br />
entranceway.<br />
By ARNOLD MARKS<br />
The Guild, Portland's only art<br />
theatre, emerged recently as the newest<br />
de luxe theatre in Oregon, upon completion<br />
of a $75,000 remodeling and refurbishing<br />
program.<br />
Of major importance in the updating<br />
program was the construction of a lounge,<br />
so essential in providing the homelike<br />
atmosphere of the art house. Previously,<br />
the theatre had no room for a lounge, but<br />
Wick & Hilgers, architects, devised a plan<br />
whereby the backstage space was utilized<br />
in the construction of a three-level lobbylounge.<br />
As will be noted in the drawings at<br />
right, the Guild's screen is at the front of<br />
the building rather than at the rear. The<br />
old orchestra pit was removed and covered<br />
over to make room for additional<br />
seats. This was somewhat at variance<br />
with the usual pattern in converting a<br />
theatre to an art house, but the Guild<br />
was already intimate in size. It now<br />
seats 409 patrons. The seating plan was revised<br />
to place the cross aisle behind the<br />
loges instead of between the loges and<br />
the main seating section.<br />
Other principal changes in the theatre<br />
were a new marquee, new front, new<br />
seats, carpeting, screen, projection and<br />
sound, and a new enlarged entrance which<br />
doubled the previous entranceway.<br />
Prior to the remodeling the theatre had<br />
only a foyer of rather limited dimensions<br />
at the front of the auditorium. Light entering<br />
the auditorium from the foyer was<br />
a problem, and access to the restrooms was<br />
Continued on following page<br />
Q ^f::^^<br />
Old Floor<br />
Plan<br />
Somewhat unusual in design is the marquee which features the theatre name below the readerboard.<br />
The old marquee, however, had scarcely room enough to get the message across in two lines of<br />
letters on each side with the theatre name taking up the entire front.<br />
New Floor<br />
Plan<br />
I<br />
BOXOFFICE :: October 20, 1956 11
THE GUILD .<br />
. . Cont.<br />
Another view of the three-level lobby, this time looking down from the<br />
upper floor. These areas were formerly the backstage section for<br />
ushers' room and janitorial equipment. The remodeling redesigned<br />
them into the modern lounge and a new entronceway into the theatre.<br />
from the auditorium by means of an indirect<br />
route. Remodeling converted the<br />
existing stage area into a lobby, provided<br />
a baffle to eliminate light and sound passage<br />
between auditorium and lobby, and<br />
provided access to the restrooms from the<br />
lobby.<br />
The old front had a single entranceway<br />
and boxoffice on the street. The Guild's<br />
new front utilizes the boxoffice space for<br />
additional entranceway and the boxoffice<br />
is inside. The new entranceway is red<br />
brick on the boxoffice side, while the opposite<br />
side is plaster holding an 80x60<br />
glass display case, illuminated from within.<br />
floor covering is rubber mat.<br />
UNUSUAL MARQUEE DESIGN<br />
The main sign and marquee is of steel<br />
and sheet metal and the readerboard<br />
covers the entire span of the entrance. The<br />
marquee is in an unusual U-shape design<br />
with theatre name below the readerboard,<br />
illuminated with gold and white tubing.<br />
There is a uniform pattern of flush Par<br />
spots that covers the entire ceiling of the<br />
marquee and extends to one level through<br />
front ceiling to glass entrance doors.<br />
The lower lobby and upper lobby and<br />
lounge are carpeted and smartly furnished.<br />
The walls are plaster, painted a very pale<br />
off -coral shade, with opposite walls painted<br />
soft beige. The ceiling is striated acoustical<br />
tile.<br />
In the foyer, a curved wall to the auditorium<br />
is of corrugated, perforated aluminum<br />
acoustical material with Fiberglas<br />
backing, painted a very dark gray providing<br />
an effective sound and light reflection<br />
barrier to the auditorium, solving that<br />
problem.<br />
Carpeting throughout the theatre is in a<br />
striated pattern, with three shades of gray<br />
and black as ground colors and light coral<br />
as top color.<br />
In the auditorium, exit doors are draped<br />
with light gray fabric, and the stage curtain<br />
is a dusty rose, ripple Bengaline fabric.<br />
Curtains that previously hung on both<br />
sides of the projection booth were removed<br />
and a wall of acoustical tile was put in.<br />
Refreshment service is located in the<br />
The custom-built candy stand in the front lobby<br />
features foreign-made candy only. No popcorn or<br />
ice cream is offered, but cold drinks ore available<br />
on the highest level of the lobby.<br />
front lobby, the cabinet being solid birch<br />
with front service, glass sliding panels. The<br />
bar was especially constructed by A.B.A.<br />
Vending and built into the wall. The Guild<br />
specializes in foreign candies, no popcorn<br />
or ice cream, but does offer Coke from a<br />
three-flavor, premix machine supplied by<br />
the Coca-Cola Co.<br />
PORTLAND'S ONLY ART<br />
HOUSE<br />
The Guild started operation nine years<br />
ago. Formerly a three-feature grind house.<br />
it was leased by an organization headed by<br />
Martin M. Foster, formerly of New York,<br />
and transposed into what was known as<br />
art theatre operation. Within the years<br />
it became Portland's only outlet for foreign<br />
films—although many houses attempted<br />
to compete with it—none survived.<br />
Conversion of the theatre was accomplished<br />
without shutdown over a six-month<br />
period.<br />
The complete remodeling was designed<br />
to make the most of limited space, and<br />
with an eye on theatre policy.<br />
In its advertising to patrons the Guild<br />
features the slogan: "The Theatre Designed<br />
. . . With You in Mind ."<br />
. .<br />
CREDITS: Air condiHonIng: General Electric *<br />
Architects: Wick & Hilgcrs • Carpeting: Lccdom<br />
• Changeable letters: Bevelite • Draperies and<br />
curtains: B. F. Shearer Co. * Lighting fixtures:<br />
Barker-Bacon • Screen: Walker • Seats: Heywood-Wakcfield<br />
• Speakers: Altec • Booth<br />
equipment: Simplex projectors; Western Electric<br />
sound with RCA heads; Peerless Magnarc lamps;<br />
Strong rectifiers; Goldberg rewinds; Ultra Panatar<br />
anamorphic lenses.<br />
12 The MODERN THEATRE SECTION
the#^ theatre<br />
THE INTIMATE MOOD' AN ART HOUSE MUST'<br />
Conversion of Old Neighborhood Theatre Emphasizes Living Room Interior<br />
ROCKHILL ART THEATRE, KANSAS CITY, MO. Owner: SHER-SHULMAN ART THEATRES<br />
By I.<br />
L THATCHER<br />
Conversion of the Rockhill. an<br />
old neighborhood house in Kansas City,<br />
Mo., to an art theatre was accomplished<br />
entirely through redecoration and furnishing<br />
and with no change in the existing<br />
architecture. The over-all refurbishment<br />
of the theatre, which had been given up<br />
for lost, included a complete reseating job,<br />
with the luxury-type chairs installed on<br />
exceptionally wide centers.<br />
The inner lobby has been converted to<br />
a coffee lounge decorated to achieve the<br />
intimacy of a living room atmosphere.<br />
Modern settee and coffee tables are supplemented<br />
by two decorative stools at the<br />
coffee bar which was formerly the concessions<br />
stand. An attractive planter<br />
hides a heat radiator along one wall, and<br />
the floor is covered with a blaclc and white<br />
vinyl tile in harlequin design. Another<br />
planter is spotted above the doors to the<br />
foyer.<br />
Lighting in the coffee lounge is subdued,<br />
stemming from cold cathode tubes in<br />
A study in contrasts<br />
are these photos of<br />
the Inner lobby of<br />
the Rockhill Theatre,<br />
Kansas City, which<br />
was recently converted<br />
to an art<br />
house. The smart,<br />
homelike furnishings<br />
and exhibition paintings<br />
on the walls<br />
have completely<br />
changed the appearance<br />
of a typical<br />
lobby in a neighborhood<br />
house.<br />
coves at the ceiling and from the wall spot<br />
lamps which are beamed on the paintings<br />
by local artists which are hung on the<br />
walls. The selection of paintings will<br />
change with each change of film.<br />
Approximately 600 seats<br />
were sacrificed<br />
in reducing capacity to 780. This permitted<br />
spacing the new 21 -inch wide chairs on<br />
44-inch centers and means that there are<br />
now three rows of seats where there were<br />
four before. Four rows of seats were removed<br />
entirely at the front of the theatre,<br />
and others were removed to provide a cross<br />
aisle in the interests of patron safety in<br />
case of fire. The chairs are upholstered<br />
in red. The auditorium and foyer are<br />
carpeted in opera red.<br />
Within the auditorium, the architecture,<br />
with its many arches and highly detailed<br />
ornamentation presented a problem which<br />
could only be solved by "underdecoration."<br />
The heavily beamed ceiling, with every<br />
small ornament picked out in different<br />
colors, in the style of 30 years ago, and the<br />
ornately decorated arches framing panels<br />
of green fabric "tore up the house completely,"<br />
in the words of Hanns Teichert II,<br />
of the Hanns R. Teichert Studios.<br />
The beamed ceiling decorations were<br />
Continued on following page<br />
BOXOFFICE October 20, 1956 13
.<br />
ROCKHILL ART THEATRE .<br />
. . Cont.<br />
In the lower right of the photo at left the wide spacing of<br />
seats on 44-inch centers may be noted. This contrasts to the<br />
tight seating arrannement in the old Rockhill shown below.<br />
The photos also show how the heavy ornamentation in the<br />
old theatre has been largely blotted out by painting in solid<br />
colors. The color scheme employs gray, green and red.<br />
solid color,<br />
completely eliminated by painting them a<br />
and, since the fabric wall panels<br />
were too costly to replace the decorators<br />
worked around them, painting the<br />
arches in a matching green (they were<br />
formerly painted in six colors)<br />
All bric-a-brac decoration was eliminated<br />
with only a few details highlighted.<br />
Where formerly the proscenium arch had<br />
been done in many colors, it is now in gray<br />
with only a slender circle of red highlighting<br />
the many medalions. The organ grUles<br />
at either side, formerly done in about 17<br />
colors, are now a deep red. The decorator's<br />
idea was to make the front a completely<br />
separate unit by playing it up and playing<br />
down the side walls.<br />
In the auditorium, wall light fixtures<br />
have metal shades in gray, green and red<br />
to coordinate with the over-all color<br />
scheme. Colored footlights are always<br />
turned up at the end of the show to create<br />
a very warm effect.<br />
The screen is pitched and curved three<br />
degrees and the picture size for Cinema-<br />
Scope is 38x17. All masking is flexible<br />
for showing pictures in the various aspect<br />
ratios. The large projection booth is<br />
sh<br />
13x18 feet, and is equipped by Simplex.<br />
The long, narrow foyer behind the auditorium<br />
presented a problem because of<br />
its tunnel-like effect. This was solved by<br />
painting the rear wall of the foyer in a<br />
slate gray and giving interest to the sftandee<br />
wall by the use of plastic material in<br />
pink, black, aqua, gray, yellow, orange<br />
and green. The optical illusion achieved<br />
is that the area is shorter and wider.<br />
The gallery-like outer lobby was stripped<br />
of all but two of its poster cases and the<br />
walls covered with a plastic material<br />
which, according to Teichert, is "just about<br />
as permanent as permanent can be," and<br />
will withstand weather better than any<br />
paint and plaster. The decorative molding<br />
at the top is painted in coral red, highlighted<br />
with gold. The idea was to play<br />
down all ornamental surfaces, highlighting<br />
only a little to keep in feeling with<br />
the auditorium. The lobby doors are<br />
painted dark gray.<br />
New walls, floor coverings and fixtures<br />
An optical illusion of greater<br />
width was achieved in the<br />
long, narrow foyer behind the<br />
auditorium by painting the rear<br />
wall a slate gray and highlighting<br />
the wall next to the auditorium<br />
by the use of plastic<br />
panels in a variety of colors.<br />
An opera red carpet covers the<br />
floor and stair treads. Several<br />
groupings of settees and lamps<br />
are placed along the rear wall,<br />
and paintings by local artists<br />
will also be hung there. At<br />
right, the foyer before redecoration.
The outer lobby and ornate boxoifice of the old<br />
Rockhill. In the remodeling the heavy columns were<br />
removed from the boxoffice, and only the two<br />
display cases next to the street were left in place.<br />
were installed in the restrooms, white fixtures<br />
in the men's and pink in the ladies.<br />
The small powder room is given the illusion<br />
of greater width by horizontal bands<br />
of shades of pink and charcoal on the walls.<br />
The floor is vinyl tile in diagonal strips<br />
of black and white. The Formica powder<br />
bar is illuminated by a custom-designed<br />
fixture. Custom-made powder-puff stools<br />
are upholstered in turquoise fabric.<br />
The $75,000 redo project included complete<br />
rewiring of the building and removal<br />
of the colored neon from the marquee<br />
and substitution of white neon as<br />
more appropriate to the art house.<br />
The theatre is ideally located for an art<br />
house since it is near the Nelson Art Gallery,<br />
the University of Kansas City and the<br />
Village Green apartment development and<br />
others.<br />
The Rockhill participated in the world<br />
premiere of "Lust for Life" and a special<br />
tie-in was arranged with the Nelson Gallery,<br />
which had loaned MGM the use of its<br />
Van Gogh collection of paintings and received<br />
credit in the film for their use. A<br />
red carpet benefit was held, the night be-<br />
This is the outer lobby as it appears today, photograph taken from just behind the boxoffice in order<br />
to show the plastic panels which cover the walls and completely replace the succession of poster<br />
cases which extended back to the doors to the inner lobby. The plastic panels are especially designed<br />
to withstand weather. The handsome chandelier is an import from Vienna.<br />
fore the first regular showing of the film,<br />
which was attended by the city's leading<br />
citizens and patrons of the gallery.<br />
The Rockhill had been closed for two<br />
years prior to being sold to the Sher-Shulman<br />
Art Theatre circuit which now operates<br />
eleven art houses. This circuit<br />
has a policy of selecting a closed house in<br />
a good neighborhood or near a university<br />
which, because of television or too many<br />
other theatres in the neighborhood area<br />
would remain permanently closed, and converting<br />
the theatre to the art operation.<br />
The owners are Louis K. Sher and Edward<br />
Shulman. Remodeling was under<br />
the supervision of Sam Chernoff.<br />
CREDITS: Air conditioning: Vilter • <strong>Boxoffice</strong>:<br />
Automaticket * Floor tile: Robbins Geometile *<br />
Lamps: Peerless • Lighting fixtures: Horry Winograd<br />
ond NuMetol Products Co. • Lounge furniture:<br />
Vista Furniture Co. • Projection and sound:<br />
Simplex • Screen: Walker • Seats: Heywood-Wakefield<br />
and International * Wall covering: Cowhyde<br />
vinyl<br />
plastic.<br />
A view of the old inner lobby of the Rockhill, looking<br />
toward the doors to the outer lobby. A glimpse of<br />
the old concessions stand may be noted in the<br />
curved alcove at lower right. This is now the coffee<br />
bar. A radiator was completely disguised in the remodeling,<br />
as shown at the right. Also the old,<br />
ornate display case (outlined on the plaster wall)<br />
was removed.<br />
A planter of grayed wood, with a turquoise Formica top hides the radiator along the side wall, ond<br />
another planter tops the doors to the foyer. The planter is set against a yellow wall; the other three<br />
walls are charcoal. The molding is highlighted in gold.<br />
BOXOFFICE :: October 20, 1956 15
the<br />
theatre<br />
XK<br />
The downstairs lounge of the 5<br />
West Theatre, Baltimore, where<br />
art exhibits are presented by local<br />
artists. Coffee and tea ore served<br />
to the patrons as a courtesy from<br />
6 to 10 p.m. The lounge, seating<br />
50 people, replaces a former small<br />
standee area. The lounge is separated<br />
from the downstairs auditorium<br />
by a concrete block wall<br />
which eliminates noise coming from<br />
people waiting for the show to<br />
change. A gold plastic wall covering<br />
is used, and the carpet is in<br />
hunter green. A mezzanine lounge<br />
is done predominantly in coral<br />
and white.<br />
1100 SEATS DOWN TO 440 AT BALTIMORE HOUSE<br />
By GEORGE BROWNING<br />
#% DRASTIC RESEATING plan to pi'ovide greater comfort for<br />
patrons of the 5 West was perhaps the most outstanding feature<br />
of the modernization of a 41 -year -old house in Baltimore, Md.,<br />
to meet the requirements of today's art theatre. The old Parkway<br />
Theatre had seats for 1,100 patrons; the new 5 West seats only<br />
440.<br />
The entire interior of the Parkway was gutted, with the exception<br />
of the balcony, and this was the point from which the new<br />
owners started. The balcony had originally been stepped up on<br />
concrete risers, 32 inches back to back. The balcony now has<br />
seating 64 inches back to back.<br />
Downstairs an entirely new concrete floor was poured and new<br />
seating installed on 48-inch centers. Both upstairs and down the<br />
Heywood-Wakefield Rocking Chair loge is used. Seats are brown<br />
and beige, and the theatre is carpeted throughout, right up to<br />
the front doors in nylon hunter green carpet by Collins & Aikman.<br />
Increased lounge space also absorbed some of the former seating<br />
area. Where there was originally a very small standee area,<br />
there is now an enlarged lounge which seats 50 people. There is<br />
also a new mezzanine lounge and the restrooms are located on<br />
the mezzanine.<br />
Projection room equipment includes Motiograph projectors,<br />
Strong lamps and selenium rectifiers and Goldberg rewinds.<br />
Altec Voice of the Theatre speakers are used.<br />
Owner and operator of the theatre is the 5 West Amusement<br />
Co., Inc. The officers are Milton Schwaber, president; Howard<br />
A. Wagonheim, vice-president, and Wilbert Brizendine, general<br />
manager. Leslie Coulter is house manager.<br />
tl^l^<br />
• -^<br />
^.<br />
The brown and beige theatre choirs, spaced on 48-inch centers, ore shown in the orchestra<br />
floor of the 5 West auditorium. Carpeting is hunter green, and the wall fabrics ore in a<br />
very small pattern in a complementary shade of green. Stage curtains are a dark brown velour.<br />
The 5 West is located in a downtown site, with a drawing radius of the entire metropolitan<br />
area of Baltimore. Patronage is primarily from middle and upper income levels.<br />
The only form of lighting used on the marquee is that of the<br />
attraction boxes themselves, plus the theatre name. The name,<br />
on exact duplicate of the signature used in ads, is cut out of<br />
black plastic, and set on a white plastic background. Black<br />
metal letters (Wagner) are used.<br />
16 The MODERN THEATRE SECTION
A SUSSIDIARY OF<br />
BOXOFFICE :: October 20, 1956 17
the^€ t heatre<br />
DISTINCTIVE ATMOSPHERE KEYS ART OPERATION<br />
A Digest of Successful Techniques That Win the Discriminating Patron<br />
^JooD HOUSKEi3>iNG is absolutely<br />
essential In running a successful art theatre.<br />
At the Shady Oak Theatre in Clayton,<br />
Mo., a St. Louis suburb, this is the<br />
routine of the houseman: Each week he<br />
beats and cleans the seats. In the washrooms,<br />
woodwork and walls are washed<br />
daily. In the auditorium, the concrete floor<br />
is washed once a week. This task is eased<br />
by having the houseman cover eight to ten<br />
rows an evening. Daily, the management<br />
sends an apple blossom fragrance floating<br />
through the ducts, to give the theatre a<br />
clean, sweet odor. In the summer, plastic<br />
covers go over the seat backs, and the<br />
covers are washed weekly.<br />
-D —<br />
A silent paging system is another patron<br />
service at the Shady Oak. Each seat in the<br />
house is numbered, and a patron may leave<br />
his number at the boxoffice if he expects<br />
a telephone call. It is a simple system, but<br />
pays off in goodwill for many persons do<br />
not like to be paged over a public address<br />
system, and it also avoids annoyance to<br />
other patrons.<br />
— D-<br />
Art exhibits are an established complementary<br />
feature to the art theatre, and tieins<br />
are usually made with local art galleries<br />
or local or regional artists for displays<br />
of painting or sculpture. A different<br />
twist, and one which has paid off handsomely<br />
is the series of semiannual competitions<br />
to select artists to exhibit oneman<br />
shows conducted by the Esquire Theatre<br />
in Chicago. H&E Balaban Theatres<br />
Corp. chose three outstanding art leaders<br />
to make up a permanent jury. This jury<br />
furnished a mailing list of 1,000 artists who<br />
were notified of the contest. Extensive<br />
advertising of the contest was also done via<br />
newspapers, radio and TV.<br />
Response was overwhelming, over 250 entries<br />
being received within a two week<br />
period after the announcement of the contest.<br />
The jury selected 22 winners. After<br />
each one-man show at the Esquire, one<br />
painting was selected from each exhibit<br />
for a mass show at which the public voted<br />
for its favorite, with the final winner receiving<br />
a number of prizes. The Esquire<br />
charges no entry fee to exhibitors and takes<br />
no commission in case of sales which are<br />
handled entirely between artist and buyer.<br />
Buying Interest has been very high.<br />
-D-<br />
The staff is an Important factor in art<br />
theatre operation. Patrons expect the staff<br />
to be well-mannered and well-groomed, and<br />
the manager should be on hand to personally<br />
greet patrons, preferably garbed<br />
in a dinner jacket.<br />
In towns where a regular art theatre is<br />
inadvisable, exhibitors have found the<br />
•'Curtain at 8:30" technique, a single performance<br />
once a week, with the exhibitor<br />
serving coffee in the lounge, a successful<br />
device to sell foreign films.<br />
— D —<br />
Walter A. Klements, manager of the<br />
Mayfair Art Theatre, Miami, provides suggestion<br />
cards and pencils in the lobby for<br />
patrons to request favorite films. He receives<br />
requests for films in many languages.<br />
A further device, to be sure he gives the<br />
patrons what they want, is the regular Friday<br />
night sneak preview. It costs about<br />
$35 to preview a picture, including advertising,<br />
and he carefully observes audience<br />
reaction during the screening. From this,<br />
and his own observation of the film he decides<br />
whether or not to book the picture.<br />
Many times he does not, but he gets back<br />
his investment in the added patronage the<br />
extra picture brings in.<br />
— n—<br />
Successful art theatre operators believe<br />
that the art theatre should be located in a<br />
city of at least 150,000 population because<br />
of its potential appeal to only about 10 per<br />
cent of the total population. Location in<br />
a college or university city is advantageous,<br />
and the art theatre flourishes best in cities<br />
where there are several nonprofessional<br />
groups sponsoring motion pictures. These<br />
groups, which show pictures at universities,<br />
public libraries or art galleries help to build<br />
the art theatre's clientele.<br />
Art House Must Look Special'<br />
For<br />
Special' Audience<br />
"The art house must look 'special' because it<br />
is something 'special' for a 'special' audience,"<br />
says Edward Shulman, general manager of the<br />
Heights Art Theatre in Cleveland Heights, Ohio.<br />
In the Heights, the foyer is not just an area to<br />
walk through to reach the auditorium, it is a<br />
rendezvous for patrons who take their art seriously.<br />
Simplicity is the keynote in achieving an<br />
atmosphere of intimate quiet and charm and to<br />
provide a suitable background for the exhibition<br />
of art treasures and paintings. Furnishings are<br />
smart but simple in design, and there are no<br />
movie display sheets on any walls, either in the<br />
outer lobby or the intimate foyer. The concessions<br />
stand has no place in the art theatre,<br />
believes Shulman, but free coffee is served to<br />
patrons in the spacious foyer. The problem of<br />
erecting an intimate atmosphere in the 1,600-<br />
seat Heights was solved by establishing the<br />
feeling of intimacy before the patron reaches<br />
the auditorium.<br />
Double bills are anathema to the art theatre<br />
patron, exhibitors have found, and a<br />
foreign picture should never be dualed with<br />
a domestic one. Further, it is important to<br />
relate the short subject to the feature attraction,<br />
not necessarily in the same language,<br />
but compatible in quality. Also, the<br />
art policy must be on a full-time basis. The<br />
theatre cannot shift from domestic films to<br />
import pictures in the opinion of most<br />
art house exhibitors.<br />
— D —<br />
On the other hand, Hall Baetz, one of<br />
the Seattle, Wash., area's cleverest managers<br />
and owner of an independent neighborhood<br />
house, the Ballard Theatre, has<br />
proved that it is quite possible to successfully<br />
tie an art policy into regular programming.<br />
Since the Ballard is located in<br />
the heart of a predominantly "family" district<br />
such an idea might seem unfeasible,<br />
but Baetz believed he could retain his<br />
large weekend patronage for commercial<br />
films and initiate an art policy for an entirely<br />
different audience the forepart of<br />
the week. His answer was the "Cinema<br />
Series" which opens Tuesday of each week<br />
and runs through Thursday, unless one of<br />
these days is a holiday. By vigorously and<br />
extensively advertising a definite midweek<br />
run on art films he is developing a regular<br />
art house audience, less than 10 per cent<br />
of which is from the Ballard district. Distinctive<br />
styling is used in all newspaper,<br />
radio and direct mail advertising to appeal<br />
to the particular clientele he wants to<br />
reach.<br />
-D-<br />
Just what is the distinction which makes<br />
a picture an art film? Such films are<br />
widely diversified as to subject matter<br />
and treatment, and all exhibitors agree<br />
that art films are pictures which appeal to<br />
a "special" audience. Generally, art films<br />
are about 90 per cent foreign-made, with<br />
the 10 per cent from Hollywood not receiving<br />
the art label until the second, third<br />
or even fourth time around, when they<br />
have proved to attract a particular type<br />
of audience.<br />
-D-<br />
Exhibitors have found no resistance to<br />
the higher prices charged by art houses,<br />
such as $1 for adults and 75-cent student<br />
admissions. The class of patrons who seek<br />
out the art picture expects to pay slightly<br />
higher admissions. F^-om the exhibitor's<br />
standpoint, of course, there are definite<br />
reasons for the higher admissions, such as:<br />
free coffee or tea to patrons, the expense<br />
he frequently must go to in improvising his<br />
own stills and trailers and the fact that<br />
the unions demand that projectionists be<br />
paid a higher rate by art houses.<br />
18 Th« MODERN THEATRE SECTION
PPH!»<br />
remodeling<br />
ideas<br />
piortfoli<br />
^^¥ 'i»...<br />
^^m ^<br />
\ \einodeled Vaudeville Audit0riuliP^'<br />
RKO ORPHEUM<br />
'*s!BK 1
Without any major reconstruction, the lobby in the Granada<br />
Theatre achieved an entirely new appearance, as these before and<br />
after photographs illustrate. The big job was in eliminating the<br />
monotonous repeat of the arches by completely or partly covering<br />
them up. Wrought iron grillwork was introduced extensively<br />
Note the movement created in the design of the new tile floor.<br />
BEFORE<br />
'<br />
20<br />
Th» MODERN THEATRE SECTION
PUTTING NEW LIFE INTO AN OLD LOBBY<br />
Good Structural Features Are Kept, and the Objectional Ones Are Covered Up<br />
GRANADA THEATRE SOUTH BEND, IND. BALABAN AND KATZ, OWNER<br />
I HE problem: a long narrow<br />
lobby, wrong in proportion, outdated<br />
architectural detail, badly lighted, etc.<br />
To overcome the dingy appearance, with<br />
the kast amount of cost of reconstruction,<br />
it was necessary to create an optical<br />
illusion of effect, keeping expenses at<br />
a minimum, by using existing good<br />
architectural features and covering up<br />
the objectionable ones and introducing<br />
effective lighting.<br />
The monontonous repeat of the<br />
arched mirrors was easily changed by<br />
covering them partly or completely with<br />
Masonite. Since the name "Granada"<br />
suggested a southern atmosphere, cast<br />
iron grillwork, as the prominent decor,<br />
was used to create a more dimensional<br />
feeling. It not only added a feature to<br />
the recesses but allowed even the removal<br />
of unsightly drapes. Behind the<br />
upper portion of the grillwork, in front<br />
of the existing mirrors, is a piece of<br />
translucent plastic to diffuse the light.<br />
The decor is a very naturalistic arrangement<br />
of growing magnolia plants<br />
painted on the walls where the actual<br />
wrought iron is used. The larger wall<br />
areas are painted with a more stylized<br />
motif of botanical ornaments, suggesting<br />
a batik interplay of colors—interesting,<br />
but not too direct in approach.<br />
The floor design is large in scale and<br />
very colorful and imaginative. Plastic<br />
tiles in gay colors were used with a predominantly<br />
cool light gray background.<br />
Design is yellow-white, red and turquoise.<br />
The furniture is sturdy black<br />
wrought iron. The completely atmospheric<br />
color scheme of light turquoise,<br />
gray and white, with the decorative<br />
elements in complementary colors<br />
• strong turquoise, yellow, gray, red and<br />
black) adds to the effect of a gay, sunny<br />
exterior atmosphere noticeable in the<br />
accompanying photographs of "before<br />
and after" even in the black and white.<br />
Arch Trebow, of Balaban and Katz,<br />
originator of the idea, was the driving<br />
power behind the execution, and should<br />
be congratulated for this successful installation.<br />
Harry Winograd designed<br />
the lighting effects and also manufacturned<br />
the wrought iron grillwork and<br />
the canopy over the candy counter, as<br />
well as wrought iron display cases.<br />
The painting and decorating were executed<br />
by the Hanns R. Teichert Co.<br />
AFTER<br />
Center arches in the corridor were given the treatment shown above, showing<br />
what can be done with an idea and a little paint. Masonite was used to cover up<br />
most of the area, and as a base for the floral murals. Behind the upper portion<br />
of the grillwork is a piece of translucent plastic to diffuse the light.<br />
BEFORE<br />
BOXOFFICE :: October 20. 1956<br />
21
A CIRCUIT GIVES THREE OLD FACES A<br />
BEAUTY<br />
Martin Theatres, one of the country's<br />
larger circuits, with headquarters in Columbus,<br />
Ga., has been upgrading many of<br />
its theatres in the last year. A majority<br />
of the redo jobs are in smaller towns. Three<br />
of the projects are shown on these pages<br />
—the Palace in Phoenix City, Ala., the<br />
Rialto and Liberty in Columbus. The circuit<br />
planners have given individuality to<br />
the theatres, with only the trademark<br />
medallion of the company on the facade<br />
being repeated at the theatres. Simplicity<br />
has been the key.<br />
The Phoenix City Story for moviegoers in that much -publicized Alabama community<br />
was not the motion picture of that name, but the remodeling job the Martin Theatres<br />
did at the Palace Theatre. It is the only theatre in town. It had a drab, uninviting<br />
gabled front. It needed to have practically everything done to make it a first rate<br />
house. So the circuit went all the way in bringing the theatre up to modern standards.<br />
All except two walls were demolished, and up went the smart structure shown in<br />
the photo above. The facade was given a coat of yellow Roman brick, to serve<br />
as a contrast to the green structural tile walls at the entrance area. Paneling atop the<br />
brick is redwood—to extend the height of the front. The Rialto Theatre (below)<br />
was a 1920-style house, in which considerable space was wasted in an outside lobby<br />
area. Entrance doors were brought to the sidewalk line, and an inside lobby wall was<br />
removed to provide a larger inner foyer. The new facing is a corrugated Transite<br />
metal, dull gray with a porcelain border—with lines running diagonally as they do on<br />
a number of other theatres in the circuit. Against this gray, the Martin emblem is<br />
superimposed in letters of yellow.<br />
illiWWilBP,<br />
M<br />
The styling oi Ciiu uiu itiaiuu iucaUe i.-i a<br />
familiar one In the industry. In its new<br />
facing, an elevated attraction board replaces<br />
the marquee—and provides a<br />
utilitarian design. The letters can be<br />
changed from inside the board.
TREATMENT<br />
The Liberty Theatre in Columbus, Ga. was<br />
built in 1927, and is one of the older houses<br />
in the Martin circuit. In the redo job, the<br />
theatre was given a new front design, the<br />
lobby was enlarged by eliminating two<br />
rows of seats, a new refreshment stand was<br />
built, the auditorium was redecorated and<br />
the booth was completely re-equipped. In<br />
addition, the theatre was air conditioned.<br />
The Martin projects on these pages were<br />
directed by Rufus Bland, architect; Frank<br />
Brady, properties superintendent; and<br />
John Mauk, the circuit's chief engineer.<br />
In remodeling the facade of the Liberty Theatre, the old brick was painted cream and<br />
was left untouched. However, as the above photo shows, the row of five windows<br />
has been covered with a panel of louvered Transite metal painted a soft green, and an<br />
off-center wedge-shaped marquee. At the entrance area, the boxoffice was moved<br />
to one side and a new facing was provided through the use of green tile structural<br />
glass. Trim is in aluminum.<br />
STORY IN 1956<br />
The Ellis circuit in Philadelphia spent $200,000<br />
remodeling a neighborhood house, the Forum,<br />
now renamed the Ellis. Contrasting photographs<br />
at left and right show the extent of the modernization<br />
program. In addition, in the auditorium,<br />
the seating capacity was reduced from 1,700 to<br />
1,316 to provide wider spacing of aisles.<br />
In the foyer-lounge (above), doors which were<br />
formerly wood were given luxury leather covering,<br />
new red and gold carpeting was laid, and<br />
massive display cases were set into the side walls,<br />
and beneath tall mirrors on either side there<br />
were placed custom-designed sofas. The lower<br />
photo shows how the standee area was enlarged<br />
by eliminating two massive posts, and using the<br />
location for a substantial concessions stand. The<br />
tufted leather motif of the doors is carried into<br />
the styling of the stand.<br />
BOXOFFICE :: October 20, 1956 23
CONCESSIONS: COUNTRY-CLUB STYLE<br />
SKYVIEW DRIVE-IN THEATRE<br />
OMAHA, NEB.<br />
Atop the concessions building at the Skyview Drive-In in Omaha,<br />
patrons may lounge on a roof garden, where owners Ralph<br />
Blank and William Miskell have placed 100 stadium-type chairs.<br />
Or they may lounge on the patio at<br />
the side of the concessions<br />
building, and directly in front of the two-story projection building.<br />
Note the use of the planters throughout the patio area.<br />
GOLDEN GLADES TWIN DRIVE-IN THEATRE • MIAMI, FLA.<br />
Ill '^-'tMrn irfL^
—<br />
COLONIAL DRIVE-IN THEATRE ANNAPOLIS, M D.<br />
At the Colonial Drive-In Theatre in<br />
Annapolis, Md., beauty of design has<br />
been linked with the utilitarian purpose<br />
of providing an efficiency operation of<br />
the concessions business. Symmetry<br />
marks the basic design of the building.<br />
An open patio at right end of the building<br />
is counterbalanced by a planted area<br />
at the other end, directly in front of the<br />
projection booth. One side of the back<br />
wall of the patio is constructed of red<br />
Natco Roman brick, as are also the two<br />
circular 16-inch high walls surrounding<br />
the planted areas. The cafeteria has<br />
been designed for an easy flow of traffic-<br />
It has been planned so that no matter<br />
which of four entrances a patron uses,<br />
it is easy for him to move into the cafeteria<br />
line and be channeled right to the<br />
dual cashiers located in the center of the<br />
arcade. The cashier station is so set<br />
up that on slow nights one girl can handle<br />
both lines. Each of the counters is<br />
30 feet long.<br />
J^<br />
R A -r I o<br />
SOUTHUTCH DRIVE-IN THEATRE • HUTCHINSON, KAS.<br />
A little imagination in styling takes this<br />
concessions building at the Southutch<br />
Drive-In Theatre at Hutchinson, Kas.<br />
out of the ordinary. Jay Wooten, veteran<br />
exhibitor, and his associates R. S.<br />
Murphy and Fred Moten, introduced the<br />
current glamor item in decoration<br />
wrought iron, using black wrought iron<br />
railings and pre-cut ornamental iron<br />
condiment tables which are built<br />
into the railings at the cashier's station.<br />
Serving two purposes are the doubleperforated,<br />
bullet-type downlights over<br />
the concessions counters, for they are<br />
handsome and modern in styling and,<br />
being on ball-bearing mountings, can<br />
be adjusted to point down and highlight<br />
any of the food items or pieces of equipment<br />
desired. They also are swiveled to<br />
direct light on the menus at the start of<br />
the cafeteria lines and to the cigaret<br />
machines at the rear.<br />
BOXOFFICE October 20, 1956 25
ta^ma 'm~ »,.2*««fc2'<br />
..^»z&»
GLASS WILL ADD HEIGHT,<br />
OR WIDTH ... AND GIVE<br />
THAT COME IN' LOOK<br />
Above; An outdated narrow foyer, with gingerbread trimmings<br />
at the Roxy Theatre in Tacoma, Wash., gained this clean-cut<br />
look with its illusion of width, by spanning one wall with<br />
a floor-to-ceiling mirror. Mirrors reflect the wall of walnut<br />
paneling.<br />
Opposite page: A dramatic, bold effect was gained at the Capn<br />
Theatre in San Diego by the glass-heightened facade. Before<br />
modernization, the front was in the Egyptian motif, with a<br />
low-brow marquee giving the facade a dumpy look.<br />
Left: In the thorough remodeling job undertaken at the Lincoln<br />
Theatre, Cheyenne, Wyo., the old ceiling in the foyer was<br />
lowered about two feet so that it would be on the same level<br />
as the marquee soffit. Then the entire entrance area was given<br />
a wall of glass for the open look effect. Both the lighting<br />
scheme and the decorative plan of the foyer were carried<br />
through to the marquee. The ceiling is of fluted staff plaster.<br />
To provide the expanse of glass at the entrance, the boxoffice<br />
which had been centered in front of the foyer was moved to<br />
the right. Carpet colors are red, tan, black and rose, with<br />
tan predominating.<br />
In Ligonier, Ind. the Crystal Theatre was brightened by an extensive<br />
use of glass—as these photos indicate—with a striking<br />
BOXOFFICE October 20, 1956<br />
combination of forest green Carrara structural glass, polished<br />
plate glass and four tempered Herculite all-glass doors.<br />
27
RKO THEATRES<br />
RESCUES<br />
AN UGLY DUCKLING' . . .<br />
When New York tore down the Third Avenue "El, " the RKO 58th Street<br />
Theatre came out of hiding, and into the sun. It ^'as then that RKO Theatres decided<br />
it was time to turn the "ugly duckling" into a bright spot in the RKO orbit.<br />
No one ever thought of the 58th Sreet Theatre as having considerable height to its<br />
facade, as the "El" had hidden the upper half of the building for decades. Today,<br />
the new facade of white porcelain enamel—boldly fluted, with slender stainless<br />
steel letters, ten feet high, proclaiming the name of the theatre—reaches up in<br />
graceful beauty. The theatre was built in 1927, and had a distinct Moorish flavor<br />
to its interior design. In redoing the front and the lobby-lounge areas, however,<br />
the treatment was strictly in the contemporary look, as the photos on this page<br />
show. Venetian terrazzo, in white, brown and black has been used for the floors<br />
in both the outer and inner lobbies, meeting the luxury carpeting of the foyer area<br />
at an angle. This treatment is shown in the photo at the bottom of the page. The<br />
modernization was the first move made to beautify the once El-hidden street.<br />
Left: A free-form design has replaced the<br />
"low-browed" styling of the old front. The<br />
marquee and sign are finished in a blue,<br />
textured porcelain enamel, and trimmed<br />
in stainless steel.<br />
The new foyer sparkles in modern decor. The floor has been carpeted to add warmth<br />
to the setting. Mirrors give width to a long corridor. Walls are covered with boldgrained<br />
teakwocd and the planters are in cipolin marble. Attractive downlights<br />
and unusual candelabra-type fixtures add a smart touch, too.<br />
28<br />
The MODERN THEATBE SECTION
. . AND<br />
LOEWS ADDS A MIAMI FLAGSHIP<br />
I HERE'S A Florida look to the Riviera Theatre which Loew's Theatres opened in South Miami this year. The first<br />
indoor house to be built by the company since the decrees placed limitations on theatre acquisitions by divorced circuits,<br />
it is a million-dollar, open-faced deluxer with its broad expanse of glass revealing the attractive lobby and lounige<br />
areas, and presenting a most inviting setting. There are a series of roof setbacks above the marquee, and these are<br />
decorated with live palms. At night, the palms are given a dramatic setting when floodlights play on them. Against<br />
a white stucco background, they are an effective bit of decoration. Plantings have also been provided along the<br />
lounge window wall, shown at the right in the photo above. The building itself is constructed of structural steel,<br />
cement blocks, ornamental stone, terrazzo and marble—quite a combination of materials, but the architects have<br />
blended them all into a uniform design. At the side of the theatre, not shown in the photo, is a 15x25-foot breezeway<br />
loading loggia where patrons may keep out of the rain, or sit while waiting in line for tickets at the boxoffice, or<br />
wait to be picked up by a car parked in the theatre's adjacent parking lot. The theatre auditorium has 1,214 seats.
COFFEE,<br />
ANYONE?<br />
In the Art Theatres<br />
Particularly, the Coffee<br />
Nook Has Now Become<br />
A Standard Service<br />
A basement area was turned into an<br />
attractive coffee nook wiien the Cinema<br />
Theatre was remodeled and renamed<br />
the World recently. A small closet area<br />
becomes the coffee bar. Smart paper<br />
on the walls, a pair of shutters to frame<br />
the doorway, a counter and, presto! a<br />
patron-pleasing asset.<br />
LET CARPETING PLAY A LEADING ROLE IN YOUR<br />
Many exhibitors have discovered that, in recarpeting Llicir theatres, they can purchase carpeting with a design or coloring especially<br />
created for the decor of the house. Many mills will provide this service when the order is large enough—400 to 500 yards is said to be<br />
the minimum. An example of this tie of carpeting design to the decorating scheme is the floor covering in the remodeled Fox Theatre<br />
in Portland, Ore. The scroll and leafy decorations of the wall areas were duplicated in the carpeting material, even to the colors.<br />
30 Th* MODERN THEATRE SECTION
—<br />
At the Surf Theatre in Detroit, just off the<br />
lobby is this nook. Members of the staff<br />
prepare coffee just before the intermission,<br />
and patrons serve themselves from two<br />
coffeemakers located in the small closet<br />
at the right.<br />
The Coffee Nook in the Mayfair Theatre, Cleveland, is a simplified arrangement<br />
a table flanked by two planters, on which there is an ever-present coffee urn, from<br />
which patrons may help themselves. The lounge decoration is carried out in the<br />
modern motif. The low benches, at right, border a large coffee table, at which<br />
the patrons may comfortably have their snack.<br />
DECORATIVE SCHEME<br />
Geometric designs of this styling have been popular in theatres<br />
for many years, but there is a difference in this<br />
carpeting laid in the Empire Theatre, Grand Forks, N. D.<br />
North Dakota is wheat country and the pattern carries the<br />
wheat tassel motif in gold against the dark background.<br />
Shown here is<br />
another example of how a geometric design<br />
can be tied directly into the decor of a theatre. In the case<br />
of the cai-peting in the Empire Theatre, shown at the left,<br />
the design served to point up the agricultural character<br />
of the state in which the theatre is located. In the photo<br />
above, the carpeting is in the Little Carnegie, a New York<br />
art house. Subtly interwoven in the classic geometrical pattern<br />
are the initials "LC," the hallmark of the theatre. The<br />
"LC" may be seen in two cifniSrs of the plain squares. The<br />
squares-within-a-square design- points up the simplicity<br />
of the decorative plan.<br />
BOXOFFICE October 20, 1956 31
THE<br />
DECORATOR<br />
LENDS A HAND<br />
IN THE THEATRE<br />
Exhibitors Paying More<br />
Attention to Smart Decor<br />
!n the Lounge and Lobby<br />
At the Paragon Theatre, Melville, Sask., Exhibitor Hugh Vassos<br />
was his own decorator. He used heavy rope, painted white to<br />
gain this balustrade treatment for his stairway to the lounge.<br />
I -mm^^^^M<br />
Furniture selected for Loew's Riviera in Miami is<br />
distinguished by its highly polished fine-wood frames.<br />
A friendly, inviting living room effect is achieved.<br />
In the inner lobby of the Granada Theatre, Cleveland, the old<br />
ceiling was lowered nine feet, and given this treatment of wire<br />
grille painted black, set off by the wood framing.<br />
^<br />
When the Linden Theatre in<br />
Pittsburgh became the Studio, an<br />
art house, it went modern all the<br />
way in this fashion. Display<br />
boards are in the shape of an<br />
artist's palette. The palette design<br />
Is used on the marquee as<br />
well.<br />
32<br />
Th* MODERN THEATRE SECTION
EVERYTHING NEW EXCEPT THE WALLS<br />
w>hen moviegoers entered the newly remodeled Columbia Theatre in Portsmouth, Ohio, many of whom<br />
had been its constant patrons for several decades, there was an air of disbelieving. Everything was new<br />
except the walls, and they, too, had been given a new styling. The job cost $100,000, but the owners, Chris<br />
Velas of Bellaire, Ohio, and Vance Schwartz of Cincinnati, and the manager Phil Zeller, say the returns have<br />
been worth it. The informal charm of the lobby, shown above, has been a most inviting asset. This was, before<br />
the remodeling job, a high-domed area, with ornate trimming and wall murals. The ceiling was dropped<br />
several feet and was covered with a wire grille material. A geometric wood frame was set against the dark<br />
metal. In alternating squares, attractive brass lamps were placed. Cypress paneling was used for the walls, and<br />
carried into the concessions stand. The canopy over the stand was gold neon around all four sides with<br />
frosted glass used to keep the neon units completely sealed. The brick planter at the right is an extension<br />
of the Roman brick used as facing for the boxoffice. The projection room and screen are equipped to handle<br />
all dimensions, with motor-controlled masking permitting easy shifting from one scope to another.<br />
The old auditorium piccure, at the right, shows the high-ceiling<br />
lobby area which received the treatment shown in the<br />
photo above. At the left is the new auditorium, with its curtain<br />
arrangement in the rear to meet the lower ceiling line.<br />
BOXOFFICE :: October 20, 1956 33
BACKING<br />
THE<br />
SCREEN<br />
TOWER<br />
UP<br />
Picturesque buildings in original northwestern<br />
design distinguish the El<br />
Rancho Di'ive-In at Kent, Wash. The<br />
cedar logs used for the buildings also<br />
are used for the high fence at the rear<br />
of the screen tower, a fence which in<br />
turn is a setting for a covered wagon<br />
mural. The screen tower is 67 feet high<br />
and 85 feet wide, and is built of prefabricated<br />
steel.<br />
JhA/C .*».* »" ii C .1 .# •<br />
The steel screen tower at the San<br />
Gabriel Drive-In Theatre, San Gabriel,<br />
Calif., is distinguished by the manager's<br />
offices at the base of the tower, and a<br />
40 by 60 metal pan sign mounted on the<br />
tower girders above them. Aluminum<br />
baffle boards, set up in sections of<br />
graduated heights, flank the screen and<br />
separate the 1,100-car ramp area from<br />
the main entrance and exit roads. Light<br />
standards are placed along the driveways<br />
at 40-foot intervals.<br />
CORPUS cu.<br />
ilH<br />
au:-.
A STADIUM-TYPE HOUSE IS UPDATED<br />
TIVOLI THEATRE, TORONTO<br />
OWNER: FAMOUS PLAYERS CANADIAN<br />
In preparing for Todd-AO this<br />
year, the Tivoli Theatre in Toronto restepped<br />
its entire stadium floor, cut its seating<br />
capacity from 1,456 to 955 and acquired a<br />
surprisingly contemporary look for a house<br />
that has been an entertainment landmark<br />
in the Canadian metropolis for many decades.<br />
The restyling of the auditorium was<br />
on the theory that the theatre of tomorrow<br />
must provide a comfortable seating plan,<br />
with plenty of leg space, even if it means<br />
fewer seats in the house. Seats in the auditorium<br />
are now 36 inches back to back. In<br />
restepping the auditorium, aisles also were<br />
widened, and in some instances were rerouted<br />
to make the various sections more<br />
easily accessible to patrons. As the contrasting<br />
before and after photographs on<br />
this page illustrate, the old side boxes were<br />
eliminated and cloth panels were used to<br />
cover the murals which had decorated the<br />
walls for so many years. To meet the requirements<br />
of Todd-AO projection, the<br />
proscenium opening was enlarged so that<br />
a 55x27-foot screen could be installed. The<br />
Tivoli is a key house in the Famous Players<br />
Canadian circuit. The remodeling was<br />
planned by the company's own engineering<br />
department, imder the supervision of J. S.<br />
Wolfe, supervisor of purchasing and construction.<br />
BOXOFFICE October 20, 1956
TIVOLI THEATRE<br />
.<br />
. . Restyling Brings Fewer Seats, But Mor,<br />
wLowlLt/ r A 'T ^T<br />
onrwal 1 /,T<br />
'''^^ '" '"' '"""'"' ""y-" Canadian<br />
""'"'"' '<br />
«" ''"Proyen.ents in the Ti.oli auditoriun,.<br />
only was<br />
Not<br />
the stadwm floor restepped, to provide 36.inch back-to-back rows of<br />
chars, but tAe groupmg of seats was changed for easier access to the various<br />
secons 4 long center aisle was elin,inated Iron, the two upper /eve s ond<br />
seats ,n the center section were regrouped for easier seating of patron<br />
Eliminating Ornamentation Achieves Clean Lines, Open Look<br />
BEFORE<br />
In sett.ng about to brighten up the old entrance and foyer area the<br />
areaosniZl T '" T''-''""'"''<br />
bar. The photo at the riqht ihows how this was achieved.<br />
"" '"""•' ""^'"^^ered look for the<br />
AFTER<br />
At the entrance, two sets of extruded aluminum glass door, were installed<br />
Rubber t,le ,n three colors was introduced from foyer entrance to the<br />
refreshment bar. A coat of paint eliminated ornamentation. A brass rail<br />
at the ramps gave way to a single fabric-topped rail.<br />
36<br />
Th» MODERN THEATRE SECTION
lomfortable Chairs, More Leg Room and Greater Aisle Width<br />
AFTER<br />
One of the changes which helped create a more tailored look to the auditorium<br />
was the elimination of the baluster-supported rails, and the substitution of the<br />
solid dividers. In keeping with the subdued decor, the ornamentation in the<br />
ceiling for the most part, was eliminated with emphasis given to the large<br />
center' circle which frames the lighting fixture. The booth in the above photo<br />
shows portholes for Todd-AO.<br />
AFTER<br />
BEFORE<br />
Here is powder room styling in the old manner—wicker settee, mohair<br />
sofa, rug on the floor, individual vanities and mirrors, fixtures which were<br />
in vogue several decades back.<br />
BOXOFFICE :: October 20, 1956<br />
The new look has a planter-divider at the entrance, with the steps carpeted^<br />
The floor is in rubber tile. The standup bar is of formica and padded<br />
leatherette. Note shielded lighting fixtures above mirror.<br />
37
OCEANSIDE, CALIF., GETS A NEW $250,000<br />
OWNER: Margo Operating Co. ARCHITECT: Balch, Bryan, Perkins, Hutchason<br />
The stadium-type auditorium seats 996 patrons, including 450 in the loges. A cry room is located at the right rear.<br />
^/ne of the few hardtop motion<br />
picture theatres to be built in Southern<br />
California in recent years is the new modern<br />
design Star Theatre in Oceanside.<br />
Completed less than eight weeks ago, the<br />
Star brings a total of four indoor theatres<br />
and one drive-in to the community.<br />
Costing just under $250,000, with furnishings<br />
and equipment another $125,000, and<br />
seating 996, the new theatre is on Hill<br />
Street in downtown Oceanside. It is owned<br />
by Margo Operating Co., which is headed<br />
by Fred Siegel, who also has the Palomar<br />
Theatre in the beach city.<br />
The architectural firm of Balch, Bryan,<br />
Perkins, Hutchason designed the stadiumtype<br />
theatre.<br />
William Glenn Balch, of the architectural<br />
firm has designed over 180 Southland theatres<br />
during the last 25 years, including<br />
houses for United Artists, Fox West Coast.<br />
Sere Enterprises, Pacific Drive-In Thea-<br />
Continued on page 40<br />
^ ^ ^ ^ ^ ^<br />
m<br />
nii:::!-:<br />
III! 11 mil<br />
t<br />
i<br />
The auditorium has been designed in a virtual rectangular design, with the screen drawn clear across<br />
the width of the building— thus enabling the management to advertise that every seat is in front of<br />
the screen. The auditorium is 151 feet 5 inches long and 64 feet 10 inches wide. Aisles are 4 feet<br />
10 inches wide.<br />
38 The MODERN THEATRE SECTION
lOOO-SEAT THEATRE<br />
WWM^^^<br />
nSTTS*?'<br />
Architect's drawing of the entrance, foyer and<br />
lobby area. The star design is in the terrazzo entrance<br />
shown in the photo at the right.<br />
An arched entranceway, with natural rock as the finishing material distinguishes the Star<br />
Theatre. The terrazzo flooring reaching out to the sidewalk, the steel framing for the<br />
display cases and doors and recessed dome lights create a simple elegance in the area.<br />
Red and gold carpeting with its custom-designed starburst pattern<br />
dominates the decor of the lobby. The starburst idea also is carried<br />
out in the light fixtures. Restrooms are at the for end of the lobby, with<br />
one of the two semicircular ramps shown at the left. Decorative<br />
louvers and ceiling dome lights complete the treatment. Theatre offices<br />
are located in an area between the two ramps.<br />
B OXOFFICE October 20, 1956 39
STAR THEATRE .<br />
. . Cont.<br />
The loge section in the Star provides 440 luxury reclining choirs— that is, the backs recline in<br />
response to pressure. There are 16 rows of seating with the chairs 38 inches back to back. At<br />
the top right is a cry room, equipped with electrical outlets for bottle warmers, and other facilities<br />
for comforts of the very young.<br />
tres Inc., and many other independent<br />
theatre owners.<br />
General construction is of reinforced concrete<br />
blocks, although the outside foyer<br />
and lobby walls have been finished in natural<br />
stone. This natural stone treatment<br />
has also been carried out in the boxoffice<br />
which is centered in the outer lobby<br />
area. Carrying out the star motif, an elaborate<br />
star design has been placed in the<br />
terrazzo surface of the outer lobby. In<br />
addition, the carpeting which was specially<br />
created for the theatre has a starburst and<br />
nebulae effect. The Alexander Smith Co.<br />
mills rushed the 750 yards of carpeting to<br />
Oceanside by air to meet the grand opening<br />
deadline. Light fixtures in the inner<br />
foyer and lobby were designed with the<br />
theatre's name in mind—starbursts with<br />
the points reaching out six feet.<br />
Patrons will move from the lobby to the<br />
auditorium over two semicircular ramps<br />
leading directly to a cross-over aisle which<br />
separates 440 loge seats from the rest of<br />
the auditorium. The area between the<br />
ramps has been given over to theatre<br />
offices. The loges have a rise of 15 feet.<br />
The chairs are deep-cushioned, padded arm<br />
rest "Relax Recliner," a chair which reclines<br />
in response to pressure against the<br />
back.<br />
Looking forward to attracting the young<br />
family trade, the theatre has a cry room.<br />
CREDITS: Carpeting: Alexander Smith • Projectors:<br />
Simplex • Seating: Heywood-Wakefield •<br />
Sound: Altec.<br />
THE TRULY AMAZING<br />
LIGHT<br />
PROJECTING SYSTEM<br />
140-165 AMPERES* 40%<br />
MORE LIGHT THAN EVER BEFORE<br />
NEW 13.6<br />
FI.6<br />
MM<br />
CARBON ARC<br />
HIGHER POWER!<br />
LOWER COST!<br />
FASTER SPEED OPTICS!<br />
CONTROLLED FILM HEAT!<br />
NOW YOUR DRIVE-IN CAN HAVE THE BRILLIANT<br />
LIGHT OF INDOOR THEATRES<br />
U. S. Distribution through INDEPENDENT THEATRE SUPPLY DEALERS • Foreign: WESTREX CORPORATION • Conoda: DOMINION SOUND EQUIPMENTS, LTD.<br />
C. S. ASHCRAFT MANUFACTURING CO.. INC.<br />
36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY 1, NEW YORK<br />
40 Th» MODERN THEATRE SECTION
!<br />
ONE SEAT FOR TWO IN<br />
THE BALCONY, PLEASE<br />
The loye seats in the Mayfair Theatre, having an<br />
over-all width of more than that of two conventional<br />
theatre seats, are shown in the loge section,<br />
at left, and the generous back to back spacing<br />
may also be observed. Below is a "before" photo<br />
showing the former narrow seats and aisles.<br />
In the balcony at the Mayfair Theatre,<br />
Asbury Park, N. J., double-width love seats,<br />
upholstered in soft velour doeskin, have<br />
been installed by the Walter Reade circuit.<br />
The custom-made chairs have six inches of<br />
rubber foam in the seat and the back. As<br />
a further contribution to patron comfort, a<br />
staggered seating plan provides each patron<br />
with an unobstructed view from any divan.<br />
The Majestic Theatre at Perth Amboy<br />
was the second Walter Reade house to receive<br />
the luxurious divans and other installations<br />
in the circuit will be made soon. The<br />
circuit researched and experimented for<br />
a year before deciding on specifications<br />
and scheduling the installations.<br />
^esty says—<br />
ai^l^'l^l^ Hit!<br />
Even your fussiest patrons will<br />
enjoy the show more ... if the<br />
seats in your theater are cushioned<br />
with Restfoam foam<br />
rubber.<br />
That means they'll come<br />
back more often. For Restfoam<br />
has plenty of box-office appeal.<br />
Gives greater comfort!<br />
Cool and clean<br />
FOAM PRODUCTS DIVISION<br />
HEWITT-ROBINS INCORPORATED<br />
Executive OfFices: Stamford, Connecticut<br />
CORN<br />
Restfoam foam rubber has<br />
plenty of appeal for theater<br />
owners, too. It's your best bet<br />
for long service with low maintenance<br />
cost. And it makes upholstery<br />
fabrics last and last.<br />
In fact, it's a four-star attraction:<br />
K" Keeps its shape!<br />
J^ Cuts upkeep costs!<br />
.
The Walter Reade Guide<br />
To Better Merchandising<br />
Of Theatre Concessions<br />
Money-Saving Ideas from the<br />
Refreshment Manual of an Important Circuit<br />
CONTROLS<br />
In any operation as large and as complex<br />
as the Walter Reade catering business. It<br />
is necessary to set up and maintain standards<br />
of yields on the various food items<br />
that you use.<br />
By careful testing the following standards<br />
have been established:
QUALITY BRANDS BUILD TURNOVER!<br />
The brand in demand sells faster and oftener!<br />
When you feature known quality merchandise<br />
like Nestle's Chocolate Bars you're making old<br />
customers happy — and you're making new customers<br />
all<br />
the time.<br />
Nestle's Bars are nationally advertised and have<br />
national acceptance. And now Nestle's new pricing<br />
structure means more profits to you with no compromise<br />
in quality. The Nestle Company, Inc.,<br />
2 William Street, White Plains, New York.<br />
See your Nestle Representative<br />
B OXOFFICE October 20, 1956 43
one good thing
.<br />
eads 'em to another<br />
GINGER ALE<br />
ORANGE<br />
ROOT BEER<br />
CHERRY<br />
GRAPE<br />
Canada Dry Beverages in the bottle—<br />
home favorites off millions . .<br />
your assurance of presold demand at<br />
your cup machine.
.-^^<br />
Va -%<br />
GUIDE TO BETTER MERCHANDISING<br />
liquid<br />
get the<br />
PLUS<br />
that only<br />
popping oil<br />
* '<br />
offers! •<br />
butterlike<br />
Hi<br />
all<br />
for<br />
your<br />
popcorn I<br />
PLUS<br />
flavor,<br />
these other advantages:<br />
• golden color<br />
• appetizing aroma<br />
• fewer duds<br />
• less cost per bag<br />
• all-weather pouring<br />
• measures accurately— no waste<br />
• stores easily— no fire hazard<br />
by the Popping Oil Specialists<br />
To The Nation<br />
Simonin, Philadelphia 34, Pa.<br />
. Continued from page 42<br />
liver 8 cc. of butter each time the plunger<br />
is pushed. You are supposed to give two<br />
squirts of butter with each serving of butter<br />
com. You will use one pound of butter<br />
when you push the plunger 60 times, which<br />
is the equivalent of two squirts on each of<br />
30 butter corn containers.<br />
To see if you are getting these 30 servings,<br />
you divide the number of butter corn<br />
boxes you sell by the pounds of butter you<br />
use. You are getting the correct yield when<br />
the answer is 30.<br />
POTATOES<br />
A proper serving of potatoes is four<br />
ounces of Fi-ench fried potatoes in a Sav-a-<br />
Day dish. To males sure that you are giving<br />
four ounces per serving, we have provided<br />
every installation serving French<br />
fried potatoes with a scale. Use it daily to<br />
make sure you are giving no more or no<br />
less than the four ounces per serving.<br />
By actual test we have found that you<br />
can get as much as 1% four-ounce servings<br />
per pound of raw potatoes. We have<br />
set the desired yield at 1.3 (l-Va) servings<br />
per pound of raw potatoes.<br />
To determine if you are getting the correct<br />
yield, all you need do is divide the<br />
number of portions sold by the pounds of<br />
raw potatoes used. If your answer is 1.3<br />
you are getting the correct yield.<br />
SHORTENING OR OIL<br />
We found by test that you should use no<br />
more than one pound of shortening or cooking<br />
oil for every 15 pounds of potatoes that<br />
you process into French fries. To determine<br />
if you are getting this yield, you divide the<br />
pounds of raw potatoes used by the pounds<br />
of shortening used. If your answer is 15,<br />
you are getting the correct yield.<br />
The New Imperial<br />
H-D "SODAMAKER'<br />
WITH 2 OR 3 FLAVORS<br />
Contpleto, SeH-Contain»d Unit<br />
SHPERIOR REFRIGERATOR MFG. CO.. INC.<br />
•22-24 Hodlament Av«. St. Loub 12, Me.<br />
READY<br />
WILLING<br />
AND<br />
ABLE<br />
VISCOUNT<br />
Now in full production, the<br />
beautiful ALL-NEW VISCOUNT<br />
Mark II is assuming leadership<br />
wherever it appears!<br />
Designed and styled<br />
to<br />
be still popular and active<br />
in the future, the Mark II<br />
is<br />
ready and able to<br />
produce a PLUS-PROFIT operation<br />
for YOU! When you<br />
see what the Mark II can do<br />
for you . . . you'll agree when<br />
we call it the Champion!<br />
The VISCOUNT Mark II is<br />
now available throughout the<br />
world. There is on authorized<br />
Viscount distributor in your<br />
area. For complete facts and<br />
information on the Mark II<br />
contact your distributor, or<br />
write our General Office in<br />
Las Vegas, Nevoda.<br />
VISCOUNT<br />
G. H. R. ENTERPRISES, INC.<br />
MANUFACTURERS OF<br />
VIKING AND VISCOUNT POPCORN MACHINES<br />
Mail Address: RFD No. 1, Box 141, Las Vegas<br />
MANUFACTURED IN EL MONTE, CALIFORNIA<br />
The NEW Patented SPEED-SCOOP<br />
Three times more efficient. Scoop ond pour a<br />
bagful of popcorn in one single easy motion.<br />
Made of light, stainless oluminum. Cool hordwood<br />
handle. Perfectly balanced for maximum<br />
efficiency ond speed. Only $2.50 ot your Theatre<br />
Supply or Popcorn Supply Dealer.<br />
SPEED-SCOOP<br />
109 Thornton Ave., Son Fronciico 24, Calif.<br />
46 The MODERN THEATRE SECTION
:<br />
SYRUPS<br />
There are 128 ounces of syrup in every<br />
gallon. In the conventional theatres our<br />
vending machines are set to deliver one<br />
ounce of syrup for every 10-cent drink.<br />
For every gallon of syrup used you should<br />
get 128 cups, each containing one ounce of<br />
syrup and five ounces of water or carbonation,<br />
or $12.80 worth of sales.<br />
We have set the desired yield in conventional<br />
theatres to 120 10-cent drinks<br />
(or $12.00 in sales) for every gallon of<br />
syrup used.<br />
To see if you are getting the correct yield,<br />
divide the number of drinks by the gallons<br />
of syrup used. If your answer is 120 you<br />
are getting the correct yield.<br />
Du Grenier<br />
MERCHANDIS<br />
COFFEE<br />
In the drive-in theatres and our outside<br />
installations we use coffee both in 14-ounce<br />
bags and in 2 1/2 -ounce bags. In our Drivein<br />
Consumption Report, we convert the<br />
total amount of coffee used into ounces.<br />
If you used 100 14-ounce bags and 100<br />
2V^-ounce bags during a single week, you<br />
would<br />
(1) Multiply the 14-ounce bags by 100<br />
to determine that you have used<br />
1,400 ounces of coffee from the 14-<br />
ounce bags.<br />
(2) Multiply the 21/2 -ounce bags by 100<br />
to determine that you have used<br />
250 ounces of coffee from 2y2-<br />
ounce bags.<br />
(3) Add the two totals (1,400 ounces<br />
from the 14-ounce bags and 250<br />
ounces from 2 V^ -ounce bags, total<br />
1,650 ounces of coffee).<br />
(4) Divide this total amount of ounces<br />
by the total cash sales of coffee.<br />
If the answer comes out to 50 cents worth<br />
of sales per ounce of coffee used you're<br />
right on the beam.<br />
HOT CHOCOLATE<br />
There is a bit of multiplication and addition<br />
necessary to figure your correct yield<br />
for hot chocolate. This is because we sell<br />
seven ounces of hot chocolate in the cup<br />
that retails for 15 cents and eleven ounces<br />
of hot chocolate in the cup that sells for<br />
25 cents.<br />
To determine the yield,<br />
you<br />
(1) Multiply the number of 15-cent<br />
cups sold by 7.<br />
(2) Multiply the number of 25-cent<br />
cups sold by 11.<br />
(3) Add these two totals.<br />
(4) Divide this number of units by the<br />
pounds of chocolate used.<br />
If the answer is 96, you are getting the<br />
exact yield that we want you to.<br />
Continued on page 52<br />
BOXOFFICE :: October 20, 1956<br />
They lead in<br />
speeding profitable sales off<br />
CANDY * MINTS * GUM<br />
CIGARETTES * CIGARS * PASTRY<br />
SANDVIflCHES and other merchandise<br />
DuGRENlER<br />
gives you<br />
yEND-ABlLlTY<br />
with<br />
DEPENDABILITY<br />
DRAW THEM FAST !<br />
800<br />
Ice-cold 6 ounce<br />
carbonated Drinks per hour<br />
COLA, ROOT BEER, Flavor<br />
15 Hale Street, Haverhill, Massachusetts<br />
General Sales Office: 250 W. 57th St., New York, N. Y.<br />
Drink and<br />
Sparkling Soda — all at their best.<br />
COMPLETE !<br />
PROFIT<br />
Self-contained<br />
ALL STAINLESS STEEL DISPENSER<br />
Ready to use! Electric Corbonotor and Mechanical Refrigeration.<br />
WRITE FOR BULLETIN—MT-A<br />
Manufacturers of Beyerage Dispensers exclusiyely for more than 50 years<br />
MULTIPLEX FAUCET CO. moo ferguson ave., st. louis m, mo.<br />
47
THE MANLEY<br />
MOST MODERN<br />
POPCORN MACHINE<br />
AMERICA'S<br />
• Gives You 80% Gross Profit<br />
from the Corn You Pop<br />
• Exclusive See-Through Kettle<br />
for Extra Merchandising<br />
• Controlled Heat for Greater<br />
Value<br />
Popping Volume<br />
• Hot Air Conditioning for<br />
• Semi-Automatic Control}<br />
Fresher Corn in Any Climate<br />
THESE COMBINATION SALES MAKERS WILL<br />
PRODUCE 2 SALES PER CUSTOMER -— -^<br />
INSTEAD OF II<br />
^- -<br />
fOtia^mSim<br />
/<br />
THE MANLEY REFRESHERETTE is a<br />
combination cold drink machine and a<br />
rotary hot dog grill. Dispenses a variety<br />
of ice cold soft drinks in many flavorsplain<br />
or carbonated. The rotary grill<br />
cooks up to 204 hot dogs an hour or<br />
17 every five minutes. Here's your<br />
opportunity to sell both hot dogs and<br />
cold drinks from one easy-to-operate<br />
piece of equipment.<br />
THE MANLEY COLISEUM is essentially<br />
the same as the Refresherette, only instead<br />
of the hot dog grill, the Coliseum<br />
has an easy-to-operate popcorn machine<br />
that will pop 350 cartons of<br />
delicious popcorn an hour with<br />
an elevotor<br />
warmer thot will add 72 VA oz.<br />
cartons of popcorn. Here's a perfect<br />
pair for bigger profits ... ice cold drinks<br />
ond fresh, hot, delicious popcorn.<br />
48<br />
Th« MODERN THEATRE SECTION
EVERAGE<br />
PROMOTIONS<br />
Theatres and Beverage Firms<br />
Team Up to Attract the Kids<br />
B.EVERAGE PROMOTIONS tied in With<br />
kiddy matinees are a sure way to increase<br />
the concessions business and to build a<br />
great deal of goodwill with patrons. Theatremen<br />
will find the beverage distributors<br />
ready and eager to cooperate in putting on<br />
a contest or a bottle cap auction for prizes<br />
or other types of promotions.<br />
ADMISSION BY CAPS<br />
This cooperation includes newspaper<br />
advertising for the special matinees and<br />
usually the local beverage distributor buys<br />
out the show for a flat fee. Children are<br />
then admitted to the show for a certain<br />
number of bottle caps. Prizes are usually<br />
rounded up by the theatre manager from<br />
local merchants who are glad to participate<br />
for the advertising they get. Sometimes<br />
prizes are furnished by the beverage<br />
distributors.<br />
Wherever the beverage-matinee tie-ins<br />
have been put on the theatre's concessions<br />
business has been greatly stimulated and<br />
the beverage distributor also benefits by<br />
increased sales over his territory.<br />
Details of some very successful promotions<br />
which were conducted during the<br />
past year will be given here for the benefit<br />
of theatremen who would like to do something<br />
similar at their theatre next year,<br />
for the promotions are usually conducted<br />
during the summer vacation period.<br />
7-Up Bottle Cap Roundup<br />
Out in Seattle, Delmo M. Larison, manager<br />
of the F^fth Avenue Theatre, promoted<br />
a "7-Up Bottle Cap Roundup." Once<br />
every six weeks Glaser Beverages, Inc.,<br />
distributors of 7-Up, rents the Fifth<br />
Avenue from 10:30 a.m. to 12:30 p.m. for<br />
the roundup. Shows of similar nature<br />
covering alternate weeks are held in the<br />
Everett Theatre. Everett. Wash.; the Admiral<br />
Theatre, Bremerton, Wash.; and the<br />
State Theatre, Olympia, Wash. At the<br />
Fifth Avenue, the program is in effect from<br />
April to September.<br />
gloves, roller skates, six gun sets, pogo<br />
sticks, bow and arrow sets. All of these<br />
items are furnished by Glaser Beverages.<br />
In offering the various articles for<br />
auction, LeRoy Bedker, a Glaser man<br />
asks for a bid from the audience. This bid<br />
has to be in 7-Up bottle caps. The first<br />
bicycle went for 4,700 caps which the lucky<br />
little fellow brought in suitcases!<br />
The second bicycle went for 3,300 caps<br />
and a pogo stick for 500. The auction<br />
lasted 30 minutes and during that period<br />
of time 38,000 bottle caps were bid in at<br />
the Fifth Avenue. Average attendance<br />
runs from 800 to 1 200 children.<br />
Glaser Beverages furnished each theatre<br />
with a screen trailer and lobby card<br />
which were exhibited for three weeks prior<br />
to the scheduled matinee. The theatres<br />
were not required to furnish any special<br />
equipment as the beverage company has<br />
its own P.A. system and all necessary<br />
props.<br />
Glaser backed the matinee with TV and<br />
radio for three full weeks prior to the<br />
engagements, and the company's staff<br />
placed point-of -purchase advertising in all<br />
of their grocery and food outlets. The<br />
company also carried 4x6-foot signs on<br />
all of their 41 route trucks. The theatres<br />
ran a small newspaper ad the day before<br />
the matinee, and set up lobby displays of<br />
the items for which the children could bid.<br />
"This auction, as conducted by the<br />
auctioneer and his assistants," says Larison,<br />
"created more interest and excitement<br />
I<br />
J<br />
Continued on {allowing page<br />
PRIZE-WINNING TICKETS<br />
Admission is six 7-Up bottle caps, exchanged<br />
for a ticket which entitles each<br />
participant to an opportunity to win various<br />
prizes, among which are dolls, monkeys,<br />
beach balls,<br />
etc.<br />
The program includes a major feature<br />
recommended by the Parent-Teachers<br />
Ass'n for children and cartoons, and is<br />
climaxed by an auction from the stage.<br />
At this auction, among other items offered,<br />
are two high-grade bicycles, boxing
BEVERAGE PROMOTIONS<br />
Continued from preceding page<br />
than anything I have ever seen offered at<br />
a theatre children's show."'<br />
Pepsi-Cola Auction<br />
In Harrison, Aik., Doyle Branscum of<br />
the Lyric Theatre gave a new twist to the<br />
matinee promotion. Here the admission<br />
is ten cents to young and old, and the children<br />
turn in their Pepsi-Cola bottle caps<br />
on Tuesdays and Pi-idays at the Pepsi-Cola<br />
plant in Harrison or at the Lyric Theatre<br />
between 9 and 10 on Saturdays. They are<br />
given auction vouchers for the number of<br />
caps turned in.<br />
Each voucher has a stub and the name<br />
the child and the number of crowns is<br />
of<br />
entered on this stub in the boolc retained<br />
by the theatre or the beverage plant. At<br />
the end of the week the stubs are totaled<br />
up, and this gives the final count for the<br />
award of a bicycle to the child turning<br />
in the most crowns for the entire nine<br />
week period which ran from July 7 to<br />
August 25. The youngster who won the<br />
bicycle turned in 16,499 caps; runner up<br />
turned in 10,823.<br />
AVERAGE ATTENDANCE 400<br />
Average attendance at the shows was<br />
300 to 400, about 25 per cent adults. The<br />
highest bid at the auctions was 2,200<br />
vouchers for an air rifle. Other bids: dolls,<br />
500 to 700; ball gloves, 400 to 700; fishing<br />
rod and reel, 1,500.<br />
The average number of bottle caps<br />
turned in each week was 15,000, although<br />
one week saw the mark go to 20,000.<br />
Pepsi-Cola Co. pays for all advertising<br />
which includes generous four-column, 15-<br />
inch advertisements in the newspaper, and<br />
if the ten-cent admission is not enough<br />
they make up the difference for what<br />
Branscum considers the expense of the<br />
show. The promotion was well worth<br />
while for Pepsi-Cola for the plant manager<br />
says his business was increased by<br />
the promotion about 25 per cent over his<br />
zone. He wants to do it again next year<br />
and make it bigger and better.<br />
As for the theatre, concessions sales<br />
were excellent and Branscum credits the<br />
Auction<br />
Voucher<br />
K*c*>vf«i of
THE BRAND IN DEMAND<br />
WHEREVER YOU LOOK<br />
HEIDE Candles<br />
|||[^MADE BY HENRY<br />
NATIONALLY ADVERTISEDI<br />
NATIONALLY RECOGNIZED!<br />
Backed by increased television advertising<br />
plus continuing ads in national magazines.<br />
INCORPORATED<br />
NE>V YORK 13, NEW YORK<br />
BOXOFFICE :: October 20, 1956 51
:<br />
GUIDE TO BETTER MERCHANDISING<br />
MILK<br />
Continued from page 47<br />
Let us preface this discussion by pointing<br />
LIKE<br />
THIS:<br />
Availa ble<br />
in<br />
5< and 10< bars,<br />
6-bar take-home<br />
package, 10 oz.<br />
bags of bite-size<br />
pieces.<br />
out that when you sell milk to patrons,<br />
you will sell the 15-cent half-pint containers.<br />
The control on your milk inventory<br />
refers only to the quarts of milk you buy<br />
to serve<br />
with coffee.<br />
We have determined by actual test that<br />
THE<br />
SATURDAY<br />
EVENING<br />
POST<br />
a quart of milk should provide enough<br />
milk to put % of an ounce in 45 10-cent<br />
cups. (By actual test we have found an<br />
exact yield would be 55 cups.)<br />
In your 20-cent large coffee cups you<br />
serve twice as much milk. However, it is<br />
not necessary to break this down because<br />
your 20-cent cup contains twice as much<br />
milk and coffee as does the 10-cent cup.<br />
To determine if you are getting the correct<br />
yield, divide your total cash sales of<br />
coffee by the quarts of milk used. Your<br />
answer, if you are getting the correct yield<br />
is 450 units per quart of milk.<br />
MEASURING<br />
We have provided every installation with<br />
a little plastic measuring unit marked off<br />
in cc's, which can be used for butter, for<br />
syrup or for milk. In the case of butter we<br />
recommend you test your machine every<br />
day to make sure that it is giving 8 cc's<br />
of butter per squirt.<br />
For measui'ing syrup, there are 30 cc's<br />
to a fluid ounce. Place this measuring<br />
unit under the syrup flow of your vending<br />
machine and if it fills the measuring<br />
unit to the 30 cc line this means you are<br />
serving the correct one ounce of syrup per<br />
drink for a 10-cent cup.<br />
In the case of milk for coffee, a correct<br />
%-ounce serving of milk per 10-cent cup<br />
of coffee is % of 30 cc's, or, 22 '/a cc's.<br />
Your homeoffice every week will check<br />
your yields, just as you should right in the<br />
theatre. If you find you are missing the<br />
mark on any item, as a good manager, you<br />
should check your stand personnel immediately<br />
to make sure they are serving<br />
the correct size portion and to make sure<br />
that youi- equipment is operating correctly.<br />
Just push<br />
hot<br />
fresh,<br />
Push-Button Automatic<br />
E-Z WAY COFFEEMAKERS<br />
Ideal<br />
profit-producers<br />
in Drive-In<br />
Theotres, Conces-<br />
4-SDA<br />
Push-Button<br />
Automatic Shown<br />
For Filling Cup«<br />
Also Available:<br />
4B for Automatic<br />
Deconter Filling<br />
4SCD for ManHol<br />
Opcrotion<br />
the button for<br />
coffee anytime!<br />
No shortage during intermissions<br />
PERFECT PORTION CONTROL the E-Z WAY<br />
Fresh, Good Coffee Always Available<br />
No Stale or Throw Away Coffee<br />
• SAVE up to 75% on LABOR in preparing<br />
coffee and cleaning equipment.<br />
• 115 Volt Operation.<br />
E-Z WAY COFFEEMAKERS let you<br />
toke full advantage of labor-saving,<br />
profit-producing features of<br />
soluble<br />
coffee.<br />
for Full Details Write<br />
STEEL PRODUCTS CO.<br />
Cedar Rapids, Iowa<br />
POPCORN<br />
1. To operate the machine always place<br />
seasoning in kettle immediately upon<br />
turning on the heat. To avoid burning<br />
up kettle, never turn heat on without<br />
necessary quantity of seasoning in kettle.<br />
2. To determine if kettle is ready to receive<br />
raw corn, use one of the following<br />
methods<br />
(a)<br />
Watch for "smoke signals"—in other<br />
words, when smoke forms in kettle<br />
the oil is ready to receive the com,<br />
or<br />
(b) Turn on kettle and immediately<br />
place two or three kernels in kettle.<br />
When these kernels start popping,<br />
pour in corn.<br />
These methods will assure maximum<br />
possible yield.<br />
3. Cleaning of Machine.<br />
(a)<br />
(b)<br />
Allow kettle to cool slightly.<br />
Use warm soapy solution and wash<br />
kettle as well as remaining parts of<br />
machine.<br />
52. The MODERN THEATRE SECTION
Kettle<br />
—<br />
(c) To remove any possibility of soapy<br />
taste, follow with a clean water<br />
( d<br />
I<br />
rinse.<br />
should be cleaned nightly and<br />
not allowed to stand overnight as<br />
this permits oil and salt to crystallize,<br />
causing kettle to become pitted.<br />
FRENCH FRIED<br />
POTATOES<br />
After peeling and slicing, wash potatoes<br />
and drain to remove all moisture. Blanch<br />
approximately V2 basket at a time (350° F.)<br />
for about five minutes until potatoes are<br />
soft. Leave in basket above grease for a<br />
few minutes to allow grease to drain. In<br />
order—place potatoes in fry basket and fry<br />
for approximately 2 minutes at 375° F. until<br />
golden brown.<br />
COOKING TEMPERATURE<br />
The importance of low temperature cooking<br />
cannot be overemphasized. No matter<br />
what cooking method or type of cut is used,<br />
it is well to remember that low temperature<br />
cooking to just the right degree of "doneness"<br />
reduces shrinkage. In addition, the<br />
nutritive value is retained, less fuel in consumed<br />
in the cooking operation.<br />
Thawing Methods:<br />
1. In a refrigerator.<br />
FROZEN FOOD<br />
2. Before a fan blast of air at room temperature.<br />
3. At room temperature.<br />
Never refreeze quick frozen foods after<br />
thawing.<br />
Quality will be impaired seriously by refreezing.<br />
FACTS ABOUT DEEP FRYING<br />
1. Never let your fat get too hot. Any<br />
temperature over 400° will break down fat<br />
and destroy it.<br />
2. When not in use, keep your fryer at<br />
300° F. or lower for best preservation of<br />
fat.<br />
3. When you heat fat first time during<br />
the day, set your thermometer at 250° F.<br />
and heat slowly. Rapid heating shortens<br />
the life of fat.<br />
4. Keep your shortening clean. Strain it<br />
at least once per day or oftener if the fryer<br />
is<br />
in constant use.<br />
5. There is a right sized load for every<br />
fryer. This means that there is a certain<br />
ratio between the fat and food which should<br />
be absorbed. The recommended ratio is 1<br />
to 8, and you should load the fryer with<br />
1 lb. of food for every 8 lbs. of shortening<br />
in the kettle. If you are constantly pushed<br />
to frying above the ratio, you need another<br />
kettle.<br />
CLEANING THE DEEP FRYER<br />
Once a week or oftener, clean the kettle.<br />
Drain off shortening. Fill kettle with water<br />
and heat it to boiling. Add from 3 oz. to<br />
1 lb. of a cleaning compound. Never use<br />
a caustic or lye solution. After boiling for<br />
25 minutes, turn off the heat and let the<br />
solution stand in the kettle ovei'night. In<br />
the morning, drain and refill with fresh<br />
water. Boil and drain again. Be sure that<br />
all fat and carbon which form on the lower<br />
parts of the heating elements are removed.<br />
Use a stiff-bristled brush to loosen carbon<br />
and the gummy deposits on the units, and<br />
the heating coils. Refill fryer with water<br />
and boil. Add from 2 tablespoons to 1 cup<br />
of vinegar^depending on the size of the<br />
fryer. Stir for a few minutes and drain.<br />
Rinse fryer carefully with fresh water. Dry<br />
fryer thoroughly. Add fresh and/or filtered<br />
fat as needed.<br />
Urn Method:<br />
You<br />
need:<br />
1. A clean urn.<br />
COFFEE BREWING<br />
2. A clean urn bag of the correct size (not<br />
necessarily newj freshly rinsed in cold<br />
water.<br />
3. Freshly boiled water.<br />
4. Fi-esh coffee.<br />
5. Sufficient water in urn jacket.<br />
Now:<br />
1. Spread 14 oz. of coffee into urn bag.<br />
2. Place bag in urn.<br />
,<br />
COOKING<br />
For your assistance and guidance we have fou<br />
temperatures and procedures for preparing our mei<br />
ITEM<br />
3. Pour 3 gal. of boiling water carefully<br />
over coffee, with a circular motion.<br />
4. Pour 1 gal. of coffee through the urn bag.<br />
5. Remove urn bag and grounds immediately<br />
after coffee has dripped through.<br />
You should:<br />
1. Wash urn bag in cold water—no soap<br />
and place urn bag in a pan of cold<br />
water until next use.<br />
2. Clean inside of urn after each batch by<br />
pouring a couple or more gallons of boiling<br />
water through the urn and scrubbing<br />
the liner with an urn brush.<br />
3. Clean faucets at close of each day.<br />
4. Leave several gallons of water in urn<br />
when not in use.<br />
5. Clean gauge glasses twice a week.<br />
6. Give urn a thorough cleaning twice a<br />
week by adding coffee urn cleaning compound<br />
(available free from your coffee<br />
supplier) to water (% full). Then turn<br />
the heat on and when it starts to boil<br />
open the faucet and let same run<br />
through. Let the equipment heat and<br />
this for thirty minutes. Scour<br />
soak like<br />
the urn, the inside of the cover, and<br />
give special attention to the liner plug.<br />
VACUUM BREWING METHOD<br />
1. Clean and rinse upper and lower bowls.<br />
2. Fill lower bowl with fresh cold water to<br />
mark on bowl (Do not overfill. Water<br />
expands when heated). Place on high<br />
Continued on following<br />
page
—<br />
GUIDE TO BETTER MERCHANDISING<br />
Continued from peectding page<br />
heat. When water starts to rise reduce<br />
heat.<br />
3. Adjust clean filter. Add measured<br />
amount of coffee (2'/2 oz.) to upper<br />
bowl.<br />
4. When water in lower bowl is boiling<br />
briskly, reduce heat and set upper bowl<br />
on lower bowl with a slight twist, making<br />
a tight seal.<br />
5. When water has risen into upper bowl<br />
(a little always remains in lower bowl)<br />
stir thoroughly in both directions for<br />
about 30 seconds and then shut off the<br />
heat.<br />
6. Serve immediately or place on warming<br />
unit to be held at 185° -190° F. Never<br />
allow coffee to boil.)<br />
7. Wash grounds from upper bowl and remove<br />
filter unit. Wash same with cold<br />
water.<br />
SODA FOUNTAIN FORMULAS<br />
ALL SODAS<br />
1. Wipe glass with whipped cream, begin<br />
at bottom and work towards top.<br />
2. Place spoon in glass.<br />
3. 3 oz. syrup.<br />
4. Pine stream of soda water 'till almost<br />
full.<br />
5. Two No. 24 scoops of Ice cream.<br />
6. Finish with coarse stream of soda<br />
water, slowly, almost to overflowing.<br />
7. Keep ice cream to side of glass with<br />
spoon, so as not to let additional<br />
soda water run on ice cream.<br />
8. Turn ice cream with spoon.<br />
9. Remove spoon and replace with clean<br />
one.<br />
10. Unless your customer asks otherwise,<br />
use vanilla ice cream in all sodas<br />
and sundaes.<br />
MALTED MILK<br />
1. Two large spoons of malted milk.<br />
STOP ROBBING YOURSELF<br />
of profit on your soft<br />
drink and mixed<br />
drink business<br />
s;<br />
2. 6 oz. of milk.<br />
3. 2 No. 24 scoops of ice cream.<br />
4. Place on mixer (If day is very warm,<br />
add a few small pieces of ice, when<br />
placing on mixer).<br />
5. Take 12 oz. glass, wipe Inside with<br />
spoon of whipped cream—starting<br />
from bottom and working up to<br />
drinking edge of glass.<br />
6. Pour mixture from mixing cup into<br />
glass<br />
Yb full—serve with straw.<br />
MILK SHAKES and<br />
FLOATS<br />
1. 2 oz. syrup.<br />
2. 1 heaping soda spoon of vanilla ice<br />
cream.<br />
3. 6 oz. milk.<br />
4. Place on mixer for V2 minute.<br />
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A WORD ABOUT YOUR EQUIPMENT<br />
We do not expect you as a theatre or refreshery<br />
manager to be master mechanics.<br />
We do expect you to keep your equipment<br />
clean and make preventive maintenance<br />
repairs. Many of the service calls that are<br />
now being made by our maintenance department<br />
could be avoided with a few<br />
simple precautions and daily cleaning of<br />
your equipment.<br />
Soap, rags, water and cleaning materials<br />
are inexpensive. Lay out a schedule so that<br />
your attendants maintain and clean all<br />
equipment on a regularly scheduled basis.<br />
This is relatively simple in a conventional<br />
theatre where your equipment is limited<br />
and you are concerned principally with:<br />
1. Keeping the glass in your candy counter<br />
clean.<br />
2. Regularly defrosting and cleaning your<br />
ice cream freezer.<br />
3. Cleaning the interior and the drinkdispensing<br />
parts of your drink vending<br />
machines.<br />
4. Keeping your popcorn machine or<br />
warmer clean, free of grease, and your<br />
kettle clean and polished.<br />
54 The MODERN THEATRE SECTION
HOW TO CUT FOOD COSTS AND INCREASE PROFITS<br />
By PHIL LOWE*<br />
RELATIVE PERCENTAGE OF BUSINESS BY ITEMS<br />
I HE USE OF STATISTICS Compiled<br />
from your own operations can be a most<br />
valuable guide to cutting costs, increasing<br />
profits and also increasing sales.<br />
Published here is a series of charts from<br />
self-operated stands used by our refreshment<br />
department to determine what we<br />
are selling and how much of it in relation<br />
to our total sales, what our over-all costs<br />
are, and what our cost is on each item.<br />
COMPARATIVE SALES FACTOR<br />
Let us first look at the sales factor as<br />
shown in the charts No. 1 and No. 2. These<br />
are simple sets of figures which show over<br />
a two-year period for two drive-in theatres<br />
what percentage of our total sales each<br />
item accounted for. By themselves these<br />
figures are not able to guide us toward<br />
improving our operation, except that there<br />
may be certain wide differences between<br />
one theatre and another. As you can see,<br />
Theatre Y does an outstanding job on<br />
popcorn and hamburgers. Theatre X in<br />
1956 sold a relatively new item—clam<br />
cakes.<br />
When inspecting these charts, our operating<br />
executives are interested in whether<br />
the trends and figures in one theatre<br />
should call for a policy change in another.<br />
Note that as a result of the vast difference<br />
between hamburger sales in Theatre<br />
Y over Theatre X, our managers were<br />
alerted in Theatre X as well as other operations<br />
to pay particular attention to this<br />
item. The 1956 chart shows that Theatre<br />
X responded admirably with greatly increased<br />
sales and at the same time Theatre<br />
Y also sold more hamburgers than before.<br />
Actually the difference between Theatre X<br />
and Theatre Y's sales of this item are not<br />
as great as they appear on the chart, since<br />
X only sells hamburgers, while Y figures<br />
include hamburgers, cheeseburgers and<br />
pepper steak. You can be sure that the<br />
1957 season will see increased attention<br />
in Theatre X to the sale of cheeseburgers<br />
and pepper steak.<br />
CORRELATION OF CHARTS<br />
Chart No. 1. Theatre X, 1955 Theatre X. 1956<br />
I?<br />
1^.1 fe fe 3 »<br />
imvAi<br />
n 21<br />
Chart No. 2, Theatre Y. 1955 Theatre Y, 1956<br />
AV£RA&£ iqSS<br />
»SW::::::>ft%-??-;:¥:%WSS<br />
i<br />
i<br />
e<br />
i aw<br />
Hi<br />
?!<br />
?"<br />
RELATIVE FOOD COSTS OF ITEMS SOLD<br />
1956 >%LES;STHAN iqSS<br />
Chart No. 3, Theatre X, 1955 Theatre X, 1956<br />
a<br />
y<br />
J.<br />
9LJ<br />
c<br />
5<br />
iimA<br />
At this point let us correlate the first<br />
set of charts—No. 1 and No. 2—which<br />
show sales of items with the second set<br />
of charts—No. 3 and No. 4—which show<br />
relative food cost of those items. A word<br />
of explanation about the last two charts.<br />
The line across the center represents the<br />
average food cost for the operation. For<br />
your guidance in checking comparative<br />
food costs for Theatre X, the 1956 average<br />
food cost is four per cent lower than in<br />
1955. For Theatre Y the 1955 and 1956<br />
average food costs are identical. The items<br />
which have a lower than average food<br />
ti<br />
k<br />
\j <<br />
t. 1<br />
L3<br />
^<br />
y o<br />
a.<br />
m<br />
< ^<br />
T I iff<br />
•Theotre Candy Co., Boston, Moss.<br />
Continued on page 69<br />
Chart No. 4. Theatre Y, 1955 Theatre Y. ;956<br />
BOXOFFICE :: October 20, 1956 55
'<br />
'—<br />
TROUBLE<br />
ANALYST S<br />
"""'<br />
— I<br />
DIGEST fOT the projectimigrfc<br />
A Simplified Maintenance Guide on Sound and Projection Equipment<br />
y/ Sound<br />
If NO SOUND can be obtained from<br />
one projector, first check to see if the exciter<br />
lamp is burning, correctly adjusted,<br />
and no obstruction in the path of the light<br />
beam. Check or replace with new the<br />
photocell, and check voltage to see if it is<br />
around 80 or 90 volts: check all the connections<br />
with a multimeter; check the<br />
changeover switch to see it is making good<br />
contact.<br />
Sound in the projection room monitor<br />
but not in the auditorium may be caused<br />
by an open in the speech line; check<br />
speaker plugs back stage and see if they<br />
are pulled out; speakers may be shortcircuited<br />
or voice coil is defective; if not<br />
PM speaker, check other types for field<br />
supply voltage.<br />
CHECKS TO MAKE<br />
If the major symptom is no sound in<br />
either the stage or monitor speakers, a logical<br />
procedure would, of course, involve<br />
checking the exciter lamps, the photocell,<br />
all the connections, amplifier tubes, speech<br />
line for open, power supply, and last, but<br />
not least, the voltages, with high quality<br />
test equipment. Headphones are frequently<br />
used to check along the path of the signal<br />
through the amplifier, though care must<br />
be used, and a small condenser in series<br />
with one lead to block and flow of direct<br />
current, etc. One should keep in mind that<br />
contacts and switches in the sound circuits<br />
are possible sources for faults which<br />
would result in no sound output, and open<br />
windings in transformers.<br />
A buzz or hum will get into the sound<br />
reproduction if the lateral guide rollers are<br />
not correctly adjusted. Use a "Buzz Track"<br />
loop of film for checking guide rollers. Be<br />
sure the rollers turn freely and don't develop<br />
grooves.<br />
Excessive distortion In the reproduced<br />
sound may be due to weak or defective<br />
vacuum tubes, weak and strong tube in<br />
pu.sh-pull stage, failure of some ampUfler<br />
56<br />
By WESLEY TROUT<br />
component, bad electrical connections, and<br />
defective speaker.<br />
The procedure for tracing the cause of<br />
sound distortion is much the same as for<br />
hunting for no sound output—that is, the<br />
more obvious things are checked first, then<br />
the signal can be traced through with a<br />
headphone until the point where the distortion<br />
takes place is isolated. Of course,<br />
at this point detailed checking will uncover<br />
the reason for the distortion and a<br />
corrective measure may be taken. First,<br />
however, always check your tubes to make<br />
sure they are good.<br />
May we emphasize here that regular and<br />
Common Sense and Cool Head<br />
Are Booth Requirements<br />
HIS is a handy guide covering<br />
all of the most important maintenance<br />
on sound and projection equipment,<br />
in simplified, trouble-shooting<br />
chart form. By its use, we think any exhibitor<br />
or projectionist can trace down<br />
and clear most ordinary troubles encountered<br />
in their work. We have endeavored<br />
to present only those troubles<br />
that most generally develop, and then the<br />
most easy and efficient way to check<br />
and repair the trouble. A little common<br />
sense, a cool head, are two of the<br />
necessary ingredients which should go<br />
hand-in-hand with these instructions for<br />
fast servicing of equipment.<br />
In compiling these digests, the writer<br />
had in mind systematizing search for<br />
sound and projection trouble, and the<br />
idea is to jiresent average troubles which<br />
require only a minimum amount of test<br />
equipment and tools.<br />
We are sure that<br />
any projectionist or exhibitor will find<br />
them easy to understand and apply.<br />
Space will not, of course, permit covering<br />
in detail every trouble that might<br />
develop, because there are some problems<br />
that spring up, in the course of<br />
time, which will require the services of<br />
either a sound engineer or an expert<br />
mechanic. However, these cases are rare<br />
and you will find the data in this article<br />
will cover most troubles that may develop<br />
in the average projection room<br />
today.—W. T.<br />
routine maintenance work on the sound<br />
system is worthwhile in eliminating the<br />
causes for breakdowns before they occur.<br />
Keeping all the connections tight, all the<br />
components clean, and keeping a regular<br />
check on the vacuum tubes, are a few of the<br />
most important requisites to obtain good<br />
sound reproduction.<br />
CAUSE OF LOW VOLUME<br />
We could name quite a number of reasons<br />
for low volume but will list a few of the<br />
most important that occur in almost all<br />
sound systems. Three of the trouble sources<br />
for low volume, we find out in the field,<br />
are dirty sound lens, oil on lens surface<br />
and incorrectly adjusted exciter lamp and<br />
blackened bulb.<br />
Projectionist should daily<br />
clean the sound lens and check the exciter<br />
lamp to see that a good, clear spot is<br />
beamed correctly. Low volume can be<br />
caused by incorrect voltages (low voltage)<br />
at the tube sockets, particularly grid, plate<br />
and screen voltages, etc. Check the filament<br />
voltage, too! Check photocell and<br />
voltage.<br />
It is a good idea, if trouble cannot be<br />
found in the preceding check, to use an<br />
ohmmeter and check speech circuit for<br />
ground or partial short, checking the line<br />
from amplifier to speaker. There may be<br />
an internal open which will show on your<br />
ohmmeter. Last, make a complete check,<br />
in a stubborn case, of all the connections<br />
and check with ohmmeter. In rare cases,<br />
sometimes, it is necessary to make many<br />
tests and checks before the cause or causes<br />
of low volume can be tracked down and<br />
cleared, but many troubles have been<br />
cleared by simply checking tubes, cleaning<br />
sound lens or installing a new photocell.<br />
SOUND HEAD VITAL UNIT<br />
Perfect sound reproduction depends on<br />
many units, of course, but one of the very<br />
important units of the sound system is the<br />
sound head and its operation. It must be<br />
kept properly adjusted, cleaned, and lubricated<br />
if one expects reasonably good reproduction.<br />
Right here we would like to bring<br />
to your attention the importance of correct<br />
speed of the sound head. Since the pitch<br />
or frequency of the reproduced sound depends<br />
upon the rate at which the sound<br />
track varies (optical sound head) the intensity<br />
of the steady beam of light from the<br />
exciter lamp, it will be evident that the film<br />
motion at the point where this beam passes<br />
through the sound track must be as nearly<br />
uniform as possible if the reproduced sound<br />
is to be exactly like the original.<br />
The MODERN THEATRE SECTION
—<br />
—<br />
Any film speed variation at this point<br />
will cause the pitch to be unsteady—rapid<br />
variations such as might be caused by the<br />
film sticking to worn or rough sprocket<br />
teeth (undercut teeth) result in "flutter,"<br />
and the sound is rough and gargly. Slower<br />
variations such as those resulting from<br />
drive motor speed variations, or defects in<br />
mechanical filtering devices, cause "drift"<br />
or "wows," since they occur at a slow<br />
enough speed for the ear to perceive the departures<br />
from steady pitch.<br />
CHECK SPEED OF MOTOR<br />
The early sound heads depended upon a<br />
very heavy flywheel to maintain a steady<br />
rate of speed and create a smoothing out<br />
and filtering action, but such a system did<br />
not always do a good job of filtering. In<br />
the modern sound head this is taken care of<br />
by a rotary stabilizer and flywheel action<br />
which does a tip-top job of keeping the<br />
sound track running past the light beam<br />
at a steady, even speed, eliminating flutter<br />
and "wow." But there are times this modern<br />
filtering unit requires adjustment. Instructions<br />
for cleaning and adjusting these<br />
units were explained in detail in our series<br />
on Servicing Modern Sound Equipments.<br />
We might add here, that the speed of the<br />
motor should be frequently checked with<br />
a speed indicator, and the voltage supplied<br />
to it for power. The voltage can vary five<br />
per cent, minus or plus, without affecting<br />
the speed where it will be noticeable in the<br />
sound reproduction. However, the power<br />
supply should be kept within the recommended<br />
values for good operation.<br />
now! profit without problems<br />
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features:<br />
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What's a "half-there " screen.' It's a screen<br />
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new films you're showing. Now, with<br />
L. E. Carpenter's just developed screen<br />
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MORE PROFITS FOR YOU!<br />
sL^no disturbing seams<br />
Get the complete facts<br />
now, today! Contact your<br />
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or phone us for our<br />
factual booklet.<br />
L. E. CARPENTER & COMPANY<br />
VICRA-LITE SCREEN DIVISION<br />
Empire State Building, NewYork 1, N.Y. • LO 4-0080 • Plant: Wharton, N.J.<br />
V Projector<br />
"Travel ghost" is caused by the shutter<br />
being out of time. This trouble can generally<br />
be corrected while the machine is in<br />
operation by slightly turning the shutter<br />
synchronizing knob either back or forward,<br />
according to the way the streaks are<br />
moving up or down. If the shutter is too<br />
much out of time, it will be necessary to reset<br />
by loosening the shutter on the shaft<br />
and just as the intermittent movement<br />
starts to turn, shutter should cover the<br />
aperture about halfway. Rne adjustment<br />
can then be done by turning the shutter<br />
adjusting knob. Projectors equipped with<br />
double shutters require special procedure<br />
for timing both shutters, the instructions<br />
sent upon request.<br />
Unsteady picture can generally be traced<br />
Continued on following page<br />
BOXOFFICE :: October 20, 1956<br />
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At all progressive supply houses.<br />
57
. the<br />
/<br />
//y<br />
—<br />
Let QS<br />
show tfon<br />
how to<br />
PUT J^^LOR<br />
TO/l^ORK<br />
in ur DRIVE-IN<br />
^p<br />
Color . . . expertly selected . . . glamorizes<br />
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of beauty and entertainment to attract<br />
and lure daytime passers. And converts<br />
your entire Drive-in to a spectacular,<br />
giant-sized advertising billboard.<br />
You send us, or your nearest N.T.S. branch, photographs (good<br />
snapshots will do) of your screen tower, ticket office, concession<br />
stand, fences, etc.<br />
^^ We provide you with a complete color<br />
scheme and layout<br />
prepared especially for your theatre. This is absolutely FREE.<br />
^P<br />
You order the Spatz Paints and colors recommended. Your<br />
own crew or painting contractor can apply them.<br />
You pay only for the paint .<br />
below I<br />
color service is free I Use coupon<br />
Spatz paints are the highest quality, weather-resistant outdoor<br />
paints. They cost no more than other first quality paints.<br />
manufactured by:<br />
//^ ^^v"*^^<br />
distributed by:<br />
SPATZ PAINT INDUSTRIES, Inc.<br />
^f^fTS ' NATIONAL THEATRE SUPPLY<br />
5237 Manchester St. Louis 10, Mo. \\\ |<br />
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bronchos coost-to-coast<br />
to: NATIONAL THEATRE SUPPLY, 92 Gold Street, New York 38, N. Y.<br />
I want to take advantage<br />
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Name of theatre<br />
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Ad d ress<br />
ore pictures of my Drivein<br />
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-State.<br />
TROUBLE ANALYSIS<br />
DIGEST<br />
Continued from preceding page<br />
to the following reasons: The intermittent<br />
sprocket teeth are badly undercut, dirty<br />
sprocket teeth, sprung starwheel shaft, cam<br />
and star not correctly adjusted, tension insufficient<br />
on gate shoes, dirty gate assembly,<br />
and improper gate adjustments.<br />
The projection lens must be held rigid in<br />
the projector lens holder or there will be<br />
some vibration which will cause an unsteady<br />
picture. We might point out here,<br />
the tension on the film should he just<br />
enough to hold it steady at the aperture,<br />
any more than this is unnecessary and mil<br />
cause rapid wearing of parts.<br />
INSPECT LIFT MECHANISM<br />
If the automatic fire shutter does not<br />
close, it is probably due to a dirty lift<br />
mechanism. Clean, oil and check parts for<br />
any bind. The fire shutter lift must work<br />
freely or it will stick and not open or close<br />
properly.<br />
Sometimes we find the framing mechanism<br />
does not work freely and sticks. Generally<br />
this is due to improper lubrication,<br />
and sometimes a slight adjustment is<br />
needed to make it work smoothly, but still<br />
have enough friction so that it will move<br />
only when the framing knob is used, but<br />
it must work freely for smooth framing of<br />
the picture.<br />
All lateral guide rollers should be kept<br />
properly lubricated and revolve without<br />
any bind. If the guide rollers do not turn<br />
freely, a groove will develop and it will be<br />
necessary to install new rollers to prevent<br />
sidesway of picture.<br />
The shoes and track, gate assembly, and<br />
sprocket should be cleaned every day. A<br />
toothbrush is the best thing to use for this<br />
cleaning job. If you are one of those fellows<br />
who insist on using a screw driver or some<br />
sharp tool to do this operation, don't continue<br />
such procedure as you will damage<br />
the parts. Next time the cleaning of green<br />
emulsion or gummed substance on these<br />
parts is necessary, use a penny or a nickel,<br />
as the softer metal in these coins won't<br />
make a burr on the surface of the parts<br />
that come in contact with the film and<br />
create some unlovely scratches.<br />
CHECK THE TAKEUP<br />
How long is it since you checked your<br />
takeup mechanism? Has it been taken<br />
apart and thoroughly cleaned and lubricated<br />
at least every two or three months?<br />
Too much tension on the takeup is tough<br />
on sprocket holes and on the takeup sprocket.<br />
There should be just enough tension<br />
to take up (rewind) a full 2.000-foot reel<br />
any more tension than this is absolutely<br />
unnecessary and harmful. Irregular or<br />
jerky takeup action is evidence of improper<br />
tension adjustment or indicates the mechanism<br />
of the takeup device needs cleaning.<br />
If excessive takeup tension has caused<br />
torn sprocket holes in film It will be necessary<br />
to readjust the takeup tension, and<br />
probably, to install new sprockets.<br />
58 The MODERN THEATRE SECTION
y/ Lamps<br />
Cleaning the lamphouse and the reflector<br />
should become a daily habit which the<br />
projectionist should follow religiously.<br />
Cleaning the reflector does not mean simply<br />
wiping the reflector with a piece of tissue<br />
or dry cloth occasionally; it means actually<br />
polishing the reflector every day<br />
with Bon Ami and a soft cloth until you<br />
have obtained a highly polished surface.<br />
The white scum if allowed to remain on the<br />
surface of the reflector soon burns itself<br />
into the surface of the glass or metal reflector,<br />
then it can be removed only by<br />
considerable cleaning and polishing with<br />
Bon Ami on a slightly moistened cloth.<br />
So, why put in all that extra work when<br />
it can be avoided by daily cleaning?<br />
RECOMMEND NEW REFLECTORS<br />
The pitting of reflectors is a difficulty<br />
encountered with all high intensity arcs<br />
and is the result of a continuous bombardment<br />
by small particles of incandescent<br />
carbon projected from the arc crater. This<br />
bombardment continues all the time the arc<br />
is burning, of course. When the reflector<br />
becomes so badly pitted it is necessary to<br />
either regrind or install new, after long<br />
service, the writer strongly recommends<br />
the installation of new reflectors as a regrinding<br />
job is never as satisfactory as new<br />
reflectors. It is, honestly, more economical<br />
to replace damaged reflectors with new ones<br />
in any situation. Carbon particles that adhere<br />
to the reflector surface may be removed<br />
with a flexible razor blade so that<br />
these particles will not hinder polishing the<br />
reflector.<br />
FOLLOW LUBRICATION INSTRUCTIONS<br />
To tell you how to lubricate every make<br />
of reflector arc lamps would require many<br />
pages, so the best advice in regard to lamp<br />
mechanism lubrication is to follow instruction<br />
sheet sent with the lamp on oiling and<br />
general maintenance. If you do not have<br />
one. the manufacturer will be happy to<br />
supply it free on request. It is understandable<br />
that he wants his arc lamp to give<br />
trouble-free operation and maximum performance.<br />
Troubles are few when the arc lamp is<br />
kept clean and properly lubricated. If the<br />
screen illumination is uneven, adjust reflector<br />
until light covers the screen evenly;<br />
poor illumination can also be caused by<br />
carbons not being aligned properly; a dark<br />
spot in the center of the screen indicates<br />
Continued on following page<br />
^92o 0tker ^%^rcjector^<br />
ImJmJm<br />
Your Motiograph dealer will gladly serve<br />
you. He has a liberal financing plan. Write<br />
today for literature.<br />
MOTIOGRAPH, INC.<br />
• PROJECT ALL TYPES OF PRINTS —<br />
w^^s,.<br />
4441 W. LAKE ST., CHICAGO 24, ILL.<br />
Export Division (Except Canada):<br />
Frazar i Hansen, Ltd., 301 Clay Street • Son Francisto I 1 , California^<br />
PROJECTORS • SOUND SYSTEMS • IN-CAR<br />
THE WORLD FAMOUS<br />
"SILVERLITE"<br />
ALL PURPOSE SILVER SCREEN<br />
and the NEW ULTRA WHITE<br />
HI-LITE SCREEN<br />
100% VINYL PLASTIC, MOLD & FUNGUS<br />
PROOF<br />
Theatre Screens with a World-Wide<br />
keputation since 7927<br />
VOCALITE SCREEN CORP.<br />
ROOSEVELT, NEW YORK<br />
standard, CinemoScope, or combination optical<br />
and mognetic—without interchange of sprockets,<br />
rollers, shoes or tracks.<br />
• CORRECT WORK I N G<br />
DISTANCE BETWEEN<br />
APERTURE AND MIRROR<br />
with any make or model lamp<br />
including the new, big reflector<br />
arcs.<br />
• MAXIMUM SCREEN<br />
ILLUMINATION.<br />
Best center to side light<br />
distribution.<br />
• AIR AND WATER COOLED<br />
GATE AND FILM.<br />
ROCK STEADY PROJECTION.<br />
Silent operation.<br />
GENERATORS
TROUBLE ANALYSIS<br />
DIGEST<br />
Continued from preceding page<br />
carbons are too near or far from the reflector<br />
and should be adjusted to align<br />
with the marks on the imager card. If the<br />
carbons feed too fast, the motor speed control<br />
is too high; adjust speed control and<br />
check voltage for the carbon sizes you are<br />
using. If the feed is too slow, then the control<br />
must be adjusted, or it may be caused<br />
by dirty, gummed brushes, carbon carrier<br />
drives which are dirty or the motor may be<br />
overoiled, and oil has got on the commutator:<br />
the voltage may be wrong and should<br />
be checked with a good voltmeter.<br />
A blue light on the screen is caused by<br />
the arc being too far from the reflector and<br />
should be adjusted for correct distance by<br />
the marks on the imager card. When carbons<br />
are properly adjusted and correct<br />
distance from the reflector, an even, white<br />
light will be projected on the screen.<br />
If the correct amperage is not supplied<br />
to the carbon sizes you are using—too high<br />
amperage, for an example—the carbons<br />
will pencil and cause very inferior screen<br />
illumination. Do not overload your carbons<br />
as this will cause trouble. Keep the carbon<br />
contacts clean and the electrical connections<br />
tight.<br />
The rheostat on back of the lamp, using<br />
rectifiers, does not really affect the arc<br />
lamp gap. This rheostat is used only to<br />
adjust for any drift of the arc toward or<br />
away from the reflector. To shorten the<br />
arc gap turn the rotary switch on the<br />
rectifier down about two points. Keep a<br />
careful check on the arc current for good<br />
operation and illumination.<br />
NOTE: In order to master the technique<br />
of high intensity projection, a thorough<br />
working knowledge of the lamp and the<br />
rectifier or motor generator set is required<br />
as well as full understanding of the fundamental<br />
principles of the high intensity<br />
projection arc. Carefully read the service<br />
manuals sent with the arc lamp.<br />
^f<br />
Intermittent<br />
A SCREEH SURFACE FOR EVERY HEED<br />
r<br />
yT<br />
More than 30 years of developing and supplying<br />
the right projection surface for indoor and outdoor<br />
theatres all over the world have given<br />
Raytone the know-how that means best results<br />
for the lowest possible cost to you.<br />
RAYTONE HIL.UX AND HILUX JR. screens,<br />
whether your theatre is large or small, are guaranteed to give<br />
you brightness, definition, even light distribution and true color<br />
rendition, unconditionally guaranteed.<br />
RAYTONE SEAMLESS ^VHITE in two models,<br />
for those who want the finest— our own special coated white or<br />
standard white for economy; both guaranteed seamless, both<br />
unconditionally guaranteed to meet all claims. Proven in the<br />
field for Todd-AO.<br />
RAYTONE SUPER AVHITE (Alkyd Resin<br />
Base) is still the most popular paint of all . . . used for years by<br />
thousands. It can be brushed, rolled or sprayed on any surface<br />
and it sticks to the job I<br />
We strongly recommend that every projectionist<br />
keep a record of oil change in<br />
mechanisms using the oil-bath principle.<br />
Be sure the oil is completely drained out<br />
and refilled, according to manufacturer's<br />
instructions, regularly; at least every three<br />
or four months, when the projectors are in<br />
operation from ten to twelve hours daily,<br />
for foreign matter can accumulate in the<br />
oil which may cause damage to gears and<br />
shafts. When you have drained the oil out,<br />
flush out with fresh oil before you refill the<br />
case and then refill to the correct level.<br />
D07i't keep adding fresh oil to old oil that<br />
has been in the projector six months or<br />
more. It takes only a few minutes of your<br />
time to change the oil.<br />
The level in the intermittent movement<br />
should be checked daily, with the oil sight<br />
glasses set to a horizontal position by means<br />
of the framing knob. Fill the cases only<br />
to the oil level mark, any more than this<br />
is wasteful and runs out and makes a mess.<br />
Use only oil supplied by the manufacturer.<br />
Never lubricate while the projector is in<br />
operation.<br />
In some of our previous articles on projector<br />
maintenance we gave pretty complete<br />
details on almost all of the important<br />
adjustments. However, the past month we<br />
have checked several theatres and found<br />
/RAYTONE VINYLKOTE is<br />
the new easy to<br />
apply plastic water-base screen paint that is quick, inexpensive<br />
and remarkably long lasting.<br />
It can be applied over any painted<br />
,, or unpainted surface in good repair by brush, roller or spray.<br />
•VINYLKOTE dries quickly and brushes come clean in warm,<br />
soapy water. It is non-yellowing and completely washable.<br />
( For<br />
outdoor plywood a special sealer is recommended as a first coat.)<br />
ACE<br />
CLEAR-VISION FILM SPLICER<br />
DELUXE MODELS<br />
*Not to be used until all danger of frost is passed.<br />
Centael your regular dealer for full information or write directly to RAYTONE<br />
RAYTONE SCREEN CORP.<br />
165 Clermont Ave., Brooklyn 5, N. Y.<br />
midwest: Royfone Screen Corp.. 401 West St. Charles Rd., Lombard, III<br />
USES<br />
NO HEAT<br />
NO CEMENT<br />
Completely<br />
Non-Magnetic<br />
JOINS<br />
"CRONAR"<br />
and splices all types<br />
of film—from I6nim<br />
to 70inn<br />
Sand For Brochure— Sold Thru Supply Dealers<br />
ACE ELECTRIC MANUFACTURING CO.<br />
M58 Shakaspcare Ave., New York 52, N. Y.<br />
60 The MODERN THEATRE SECTION
the projected image had sidesway, due to<br />
worn parts and, in some cases, due to lack<br />
of proper adjustment to eliminate this<br />
trouble. There is absolutely no reason for<br />
any jump or side motion as the causes for<br />
such trouble can be easily corrected. The<br />
picture should be rock-steady on the screen.<br />
Space will not permit us to present detailed<br />
instructions for each make of projector<br />
on how to remove side motion, but<br />
we will be glad to help you if you don't<br />
know how to do this on your particular<br />
projector. The manufacturer will supply<br />
you with an instruction book covering some<br />
of these adjustments. Some intermittent<br />
movements have a collar on the end of the<br />
starwheel shaft and you simply loosen the<br />
two set screws, then pull the sprocket toward<br />
the outer bearing and with your<br />
thumb push the collar in; then tighten the<br />
screws firmly. Turn the projector over by<br />
hand to see that there is no bind. This will<br />
eliminate the side motion, but don't get<br />
this collar too tight, remember. On various<br />
makes of projector intermittents, there are<br />
other procedures in making this adjustment<br />
and we recommend that you read<br />
your instruction book on this very important<br />
adjustment.<br />
CAUSE OF PICTURE JUMP<br />
Picture jump is generally due to dirty<br />
intermittent sprocket teeth, worn sprocket<br />
teeth, worn bearings, badly worn cam pin,<br />
improper adjustment of movement, and incorrect<br />
gate tension (insufficient shoe tension).<br />
When the movement reaches the<br />
point where it needs a complete rebuilding,<br />
we suggest you send it in to your local<br />
supply dealer as he has the equipment,<br />
parts and an expert mechanic who can rebuild<br />
your intermittent so it will be good<br />
as new. Many adjustments, of course, can<br />
be made by the projectionist; the installation<br />
of sprockets, shoes and units can be<br />
done by most projectionists.<br />
for the PRIME LENS<br />
8 out of 1 Exhibitors today choose<br />
a Koilmorgen Super Snaplite for<br />
their prime lens. Perhaps this<br />
is because for more than<br />
thirty years Snaplites have<br />
been the standard by<br />
which all other lenses<br />
have been judged.<br />
For speed, for contrast, for<br />
definition and for terrific brilliance on<br />
the screen, your 1 st Choice is a Super Snaplite.<br />
Write for Bulletin 222.<br />
iLOi^iiA%oiri;KW<br />
UptlCal «: «• ic • o > .^r . o .V<br />
' NORTHAMPTON, MASSACHUSETTS<br />
V Motor Generators<br />
If the motor will not start, check one or<br />
more blown fuses, replace with correct<br />
amperage; check with test lamp or voltmeter<br />
to see if power supply is off (check<br />
breaker trip) ; if the arc does not operate<br />
normally and there is an abnormal noise<br />
from generator set, check the fuses as one<br />
the three phase fuses is blown and the set<br />
is not operating at normal speed.<br />
Motor generator sets must be kept clean<br />
and bearings very carefully lubricated to<br />
minimize unnecessary wear; we strongly<br />
advise using only the very best lubricant<br />
furnished by the manufacturer and distributed<br />
through his authorized dealer. It<br />
Continued on page 76<br />
MANKO SEWED cSMr/TioN<br />
SEAT COVERS<br />
KEEP YOUR THEATRE CHAIRS LOOKING NEW<br />
AT THE LOWEST POSSIBLE COSTllI<br />
OVER 50,000<br />
TAILOR-MADE COMBINATION<br />
SEAT COVERS SOLD IN<br />
LESS THAN 2 YEARS<br />
Priced from 95c<br />
PROVE IT TO YOURSELF<br />
Mail your old seat cover to us with your<br />
checic for $1.50 (to cover handling and<br />
mailing) and we will send you a new<br />
Complete Stock of Finest Quality<br />
MOHAIR, CORDUROY<br />
LEATHERETTES IN POPULAR<br />
THEATRE COLORS<br />
OVER 100,000 24"x27"<br />
PRE-CUT SEAT SQUARES<br />
SOLD IN LESS THAN<br />
2 YEARS<br />
Priced from 44c each<br />
Min. order 24 pieces<br />
tailor-made Manko cover. Color will be matched as closely as possible from our large stock of<br />
fabrics which are also sold by the yard.<br />
WE GUARANTEE TO FIT ALL STANDARD MAKES OF CHAIRS<br />
Write for Current Price List— Discounts to Recognized Dealers^mm-^^^^^m^^<br />
MANKO FABRICS CO., INC. (Seating Division) 156 W. 28th ST., N. Y. 1, N. Y.<br />
BOXOFFICE October 20, 1956 61
J<br />
Aerial view of the new $250,000 Town and Country Twin Driye-ln at Abilene,<br />
Tex., looking north. At lower left is the main screen, facing two heavily traveled<br />
streets which deadend at the entrance. The covered entrance projects over the<br />
boxoffices, and the drive circles to the right past the parking area for south<br />
screen and the kiddyland in the triangular area between the two parking lots.<br />
In the center is the triple-level concessions stand.<br />
DRIVE-IN WITH BUILT-IN<br />
BROADCASTING TOWER<br />
Daily Disk-Jockey Program Sells New $250,000 Texas Theatre and Concessions<br />
By WARREN BURKETT<br />
The town and Country Twin theatre<br />
In Abilene, Tex. transformed 23 acres<br />
of mesquite-covered pasture into $250,000<br />
worth of ultra-modern drive-in theatre.<br />
Its 1,460 parking spaces plus 200 seats on<br />
the concessions stand roof garden give it<br />
the largest capacity in the Southwest, its<br />
operators say.<br />
Owner and operator of the theatre is<br />
C. D. Leon, president of Leon Enterprises<br />
and Leon Theatres. The chain owns eight<br />
other conventional and outdoor theatres in<br />
Texas cities.<br />
SOLD OUT ON OPENING NIGHT<br />
Manager Albert Smith refunded more<br />
than 200 admissions on opening night.<br />
Pour traffic lanes make up the entrance.<br />
The theatre is located just across Vogel St.<br />
from the city's northwest limits. Two<br />
heavily traveled northbound streets deadend<br />
In front of the entrance. They are<br />
North Mockingbird Lane and Fannin St.<br />
Choice of the land, made more than a year<br />
ago, showed shrewdness. Construction<br />
started two months ago on a multimilllon<br />
dollar bypass route which will lead two<br />
state and national highways less than a<br />
quarter of a mile northwest of the theatre.<br />
Two cashiers can keep traffic moving on<br />
all four lanes. Leon has installed a Taller-<br />
Cooper computing system, similar to those<br />
used on toll roads and tunnels. The two<br />
cashiers dial the correct number of admissions<br />
and charge on the computer. The<br />
total and cost is flashed on a lighted board<br />
The main screen tower of the new Texas theatre<br />
which faces the highways. Twin boxoffices serving<br />
four lanes are at the right in the picture. The<br />
tower is decorated with flags and pennants, and the<br />
area beneath the marquee is landscaped.<br />
in front of each car. The information is<br />
recorded also inside the computer. Each<br />
car is counted as it passes over a treadle<br />
in each lane. At the end of the day. Manager<br />
Smith turns a key in the control<br />
panel and the computer delivers him a<br />
printed form totaling all the day's business.<br />
G. S. Hill, general manager for Leon, said<br />
in addition to cutting down the gate personnel,<br />
the computer's record is acceptable<br />
to the Internal Revenue Service and free<br />
as possible from human error. It also allows<br />
the customer to check charges for<br />
himself.<br />
DRIVEWAY PAST KIDDYLAND<br />
Driveway and ramp areas are paved.<br />
Each ramp is numbered, and an electric<br />
sign can be flashed when the ramps are<br />
full. Another lighted sign points traffic<br />
to either the "A" or "B" screens and lists<br />
the features on both. The sign also tells<br />
when each side is filled. The driveway<br />
winds past the kiddyland, located just east<br />
of the concessions stand. Miracle Co.<br />
equipment includes a ferrls wheel, merrygo-round,<br />
hobby-horse swings, slides and<br />
bars. It is supervised by a theatre employe.<br />
The playground is sodded.<br />
An unusual feature of the theatre is the<br />
62 The MODERN THEATRE SECTION
This is the triple-level concessions building which serves both sides of the theatre.<br />
On the main floor ore the concessions counters and restroonis. The projection<br />
booth is on the second floor, together with seating for 200 patrons<br />
on the roof garden. The small structure which comprises the third level is a<br />
broadcasting booth from which an announcer for KWKC jockeys a radio show<br />
giving commercials for the theatre and concessions between records.<br />
fact that it has its own broadcasting booth<br />
on top of the concessions building.<br />
An air-conditioned, three-story building<br />
houses the concessions on its ground floor.<br />
Restrooms are also located in this 100x40<br />
foot building of concrete block. The lower<br />
floor is decorated in pastel colors.<br />
Serving lines are located on either side<br />
of the stand and are able to serve 5,000<br />
persons per hour. Most of the food is<br />
stored in heated, self-service bins. In addition<br />
there is a long planter box on either<br />
side of the food service lines. The planter<br />
provides decoration and allows a "slow"<br />
line and a "fast" line on each side of the<br />
stand. Customers for hamburgers, hot dogs,<br />
fried chicken or shrimp take the somewhat<br />
longer "slow" line past the food bins. The<br />
one who wants only soft drinks or candy<br />
takes the "fast" line, next to the planter,<br />
bypassing the food area. The stainless<br />
steel cooking and serving equipment was<br />
custom made for the Town and Country<br />
Twin by the Manley Co.<br />
an announcer for Abilene's KWKC-radio<br />
jockeys a radio show with commercials for<br />
the theatre and snack bar sandwiched between<br />
records. Saturday night the show is<br />
an hour long.<br />
Both screens are tilted 15° to take care<br />
of the height differential between the concessions<br />
stand projection room and the<br />
screens.<br />
Screens angle away from the projection<br />
booth, located in the "V" formed by the<br />
parking areas. The projectors throw the<br />
pictures 689 feet to the main curved screen.<br />
Both screens are 103 feet long and 45<br />
feet high. The main "A" screen is backed<br />
by the theatre's facade, which faces onto<br />
North Mockingbird Lane, toward town. The<br />
tower is 110 feet high. The tower is constructed<br />
of oil field drill stem pipes and<br />
tubing. The second screen, west of the<br />
stand, is built of structural steel. Architect<br />
was Bob Miller. Harvey Jordan was the<br />
designer. Both are of E>allas, Tex.<br />
The Town and Country Twin's seating<br />
capacity surpasses that of the Interstate-<br />
Continued on page 66<br />
STAIRWAY IS CARPETED<br />
Carpeted stairs take customers from the<br />
lower floor to the second. The east end of<br />
the stand is the booth, housing the latest<br />
projection and sound equipment from Century.<br />
The projectors are equipped for both<br />
optical and magnetic sound. Magnetic<br />
equipment is by Ballantyne, also supplier<br />
of the speakers. Lamps are Super 135 with<br />
18-inch reflectors.<br />
West end of the stand is a 200-seat roof<br />
garden, divided by a partition down the<br />
center. The sound and picture from one<br />
screen does not interfere with customers<br />
watching the other movie.<br />
Third and top story of the stand is a<br />
glassed-in remote broadcasting booth. Each<br />
weekday evening from 7:30 p.m. to 8 p.m.<br />
The "fast" line for ice cream and drinks is seen just beyond the railing at the left of this picture. Start of<br />
this "fast" line is at the planter, right. Food customers in the so-called "slow" line, wanting fried<br />
chicken, shrimp, etc., enter the line to the far right. The self-service food warmers and kitchen are out of<br />
the picture at right. Flooring in the concessions is rubber tile.<br />
B O XO FFICE October 20, 1956<br />
63
.<br />
WieJM<br />
HELP DRIVE-IN<br />
OPERATORS ...<br />
Id eas • • •<br />
A Montana drive-in operator finding<br />
himself the victim of speaker thefts and<br />
loss of metal swings and other playground<br />
equipment, cast his suspicious eye on a<br />
teenage gang in town. Instead of hurrying<br />
to the police with his accusations, he<br />
appointed three of the gang leaders as<br />
guards, awarding them with fancy police<br />
badges and a book of passes good for the<br />
season. Result: no more thefts and a behavior<br />
problem solved by the self-disciplining<br />
teenagers themselves.<br />
i^y MINIMIZING SPEAKER LOSSES<br />
i^yiONG-LASTING SERVICE<br />
Koiled KOtdS are retractile cords that . .<br />
EXTEND up to 8 feet or as little as needed with no slack,<br />
drooping, looping wire to catch on and be broken by car<br />
projections and . . .<br />
RETRACT to a neat 16 inch coil that hangs close to the<br />
speaker standard, completely out of the way.<br />
LONG LASTING, tough neoprene jacket withstands sunshine<br />
or storm, high or low temperatures without failing.<br />
SPECIFY KOILED KORDS on all new speakers you buy and<br />
when straight cords need replacing order Koiled Kords from<br />
your theater supply house or your local electrical dealer.<br />
© l9iS<br />
Beautiful landscaping creates the initial<br />
urge to stop and catch a movie at a drivein,<br />
says Rudy Koutnik of the Highway 15<br />
Drive-In near Milwaukee. Once they are in,<br />
he adds, it is service which brings them<br />
back as steady customers. "We go all out<br />
for family business. Fi-om the moment they<br />
enter our 'Baby Joyland,' where the folks<br />
can relax while the kiddies romp around,<br />
we stand ready to serve tlaem. Our jeep<br />
offers a good illustration in what can be<br />
done public relationswise—giving patrons<br />
a push when needed, running short errands<br />
for them, to say nothing of its use<br />
for us in spraying, filling in holes and, of<br />
course, as a snowplow.<br />
Koutnik sells a substantial amount of an<br />
item called "Pic," a substance patrons can<br />
place in their cars as a repellent for flies<br />
and mosquitos. It burns like punk and<br />
really does a job on the insects. Matter of<br />
fact, says the exhibitor, many patrons buy<br />
three or four at a time for use at home and<br />
on picnics.<br />
fCoi/edfCords<br />
INCOIfORATCD ^|k<br />
Kids Say "Ifrs GO "-and the Families ''GO''<br />
When there's an ® MINIATURE TRAIN<br />
Family crowds patronize your<br />
Drive-in frequently when you<br />
feature this outstanding p/u< attraction<br />
in your Drive-in Playground.<br />
Easily set up, economical<br />
to operate, immensely popular—<br />
MT Miniature Trains wi<br />
increase your boxoffice and<br />
concession receipts.<br />
NOW—5 Gtf»a\ Modeh<br />
. . . starting with the G-12<br />
STREAMLINER that con be setup<br />
onywher* by one man and<br />
hose rider capacityof 14 children<br />
BOX K<br />
NEW HAVEN 14<br />
CONNECTICUT<br />
*Trade Mark of Koiled Kords, Inc.<br />
The Wometco circuit in Miami offers a<br />
30-day pass to patrons who come up with<br />
usuable suggestions for improvement of<br />
service. Cards were printed and distributed<br />
to patrons, and several hundred have been<br />
turned in so far, and six passes have already<br />
been issued. About one suggestion<br />
in ten is practical and merits consideration,<br />
says Burton Clark, manager of the Boulevard<br />
Drive-In. Kids and would-be jokesters<br />
fill in a lot of cards, but on the whole<br />
patrons respond seriously with ideas worth<br />
thinking about.<br />
A new highway bordering the Dixie<br />
Drive-In near Miami, sent motorists whizzing<br />
by at high speeds, and Owner D. K.<br />
McComas changed his attraction board. He<br />
tried a yellow background for the black<br />
letters instead of the traditional white, and<br />
found that they were much more readable.<br />
The cost is a little more, but it is worth it.<br />
he says. The board also is animated to<br />
attract the eye. In keeping with the Dixie<br />
motif, the sign has illuminated banjos at<br />
64 The MODERN THEATRE SECTION
Ipor Better Drive-ln<br />
Theatre Operation<br />
7^ e^ &ca<br />
Wone side, with intermittent lighting giving<br />
e effect of plucking the strings.<br />
Novelty items for children, in many<br />
varieties, are proving a source of additional<br />
income at many Detroit area drive-ins. In<br />
addition to being a profit item, they also<br />
have a "memory" value, as children will<br />
associate the theatre with the toy. Such<br />
merchandise must be quality product.<br />
Usually they are displayed on the counter.<br />
They can include balloons, dolls, rubber<br />
novelties, and the price must be competitive<br />
with those charged at department<br />
stores.<br />
• • *<br />
Kiddie picnics at the theatre's playground<br />
are a specialty at E. M. Loew's<br />
Hartford Drive-In Theatre at Newington,<br />
Conn. John Silverwatch, manager, has<br />
been actively soliciting church groups and<br />
others to hold their kiddie outings at the<br />
play area during afternoon hours, at no<br />
charge. The concessions building is kept<br />
open at that time, naturally.<br />
If you are building a new concessions<br />
building, be sure to plan ahead for maximum<br />
power load, warns Mel Wintman,<br />
concessions manager for Smith Management<br />
Corp. Many exhibitors who have been<br />
remodeling their old stands find it often<br />
costs as much as $10,000 to bring in new<br />
power lines. The modern drive-in, says<br />
Wintman, must have an adequate power<br />
source. Five years ago, his circuit allocated<br />
5,000 watts on a remodeling job.<br />
That, he comments, won't run an electric<br />
griddle today. A four-lane drive-ln should<br />
have a maximum of 400 amperes.<br />
A two-inch water line into the concessions<br />
building should be a minimum. Any<br />
expanding concessions business, particularly<br />
where drink machines are involved,<br />
must have adequate pressure.<br />
Many drive-in plonning experts now recommend<br />
building the concessions counter<br />
in sections, so you can move pieces out<br />
and put in new equipment when desirable.<br />
?fe-<br />
^li^cUfi^fMHcC cue . . , \v^^^Sk<br />
in<br />
-mustfrnrntHl^<br />
'' ''\-^ty^,^.''rf-?^^:,-.:-.^-i<br />
The wire that's BUILT<br />
to be BURIED<br />
drive-in theatres TELESEAL gives top performance<br />
underground because it is built for the job.<br />
TELESEAL is jacketed with rugged neoprene that<br />
stands up in ail locations.<br />
TELESEAL is dependable, it gives constant uninterrupted<br />
performance because from start to finish it is made for<br />
direct burial, without conduits.<br />
Be sure to specify TELESEAL by name when you order from<br />
your theatre supply house or local electrical dealer.<br />
WELL BUILT WIRES SINCE 1899<br />
"oSStn<br />
WHITNEY BLAKE COMPANY<br />
NEW HAVEN 14, CONNECTICUT<br />
Listen to the fine quality . . . clear tones and BETTER<br />
patron reaction after we carefully, completely . . .<br />
How many lanes to handle the concessions<br />
crowd? Smith Management Corp.<br />
has a 60 by 90 counter with six lanes at its<br />
Hartford drive-in theatre, and handles<br />
2,100 cars on a full night in 20 minutes<br />
with no one on the outside of the building<br />
trying to get in. For a 500 to 700-car theatre,<br />
a concessions building can get by<br />
with two lanes; a 900 to 1,000-car theatre<br />
would need four lanes; a 1,400 to 1,600-car<br />
project, six lanes; anything over that, eight<br />
lanes.<br />
like<br />
new when we get through<br />
Our thorough re-building service includes rechorging magnets and the<br />
replacement of new, waterproofed cones in all sizes. You'll be surprised,<br />
too, with our low service charge and quick, efficient delivery. Send us<br />
a trial order of those raspy, foulty speakers and then prepore for a<br />
pleasant surprise. Ship us those "liabilities" today.<br />
(|/» , Ct , . /^ 3311 Houston Ave.<br />
iX/eHent electronic^ LO. Houston 9, Texas<br />
BOXOFFICE October 20,1956 65
Insist<br />
on<br />
EPRAD<br />
IN-THE-CAR SPEAKERS for<br />
SHOPPING CENTER FOR OUTDOOR LIVING<br />
NETS ADDITIONAL<br />
INCOME TO DRIYE-IN<br />
*Tops in Sound!<br />
* Lowest Maintenance Cost!<br />
*Trouble-Free Service!<br />
Owners of the Delroy Drive-In, Delray Beach, Flo., had 150 feet of frontage on either side of the entrance<br />
to the theatre which they converted to the Patio Mart, a shopping center for all items for furnishing homes<br />
and the areas of outdoor living. The project will net the theatre $4,000 yearly, plus having a healthy effect<br />
upon boxoffice, for the theatre enjoyed a substantial summer increase.<br />
The Patio Mai-t is a brand new kind of<br />
shopping center located at the entrance of<br />
the Delray Drive-In Theatre, Delray Beach,<br />
Pla., which adds considerably to the<br />
revenue of the theatre as well as beautifying<br />
the entrance to the theatre.<br />
George V, Warren, general manager of<br />
the theatre company came up with the<br />
idea of the Patio Mart after considering<br />
the frontage of the theatre. The Etelray<br />
Drive-In faces on Federal Highway 1, having<br />
a 400-foot frontage, of which 100 feet<br />
is taken up by the theatre entrance, leaving<br />
150 feet on either side. Warren proposed<br />
utilizing this extra space and the<br />
idea was approved by the directors of the<br />
theatre, who are: P^ank S. Shingler, president;<br />
Dr. L. S. Boyette, vice-president; L.<br />
L. Wooldridge, director; Horace Clements<br />
jr., director and Warren, secretary-treasurer.<br />
The Patio Mart has 22 one-year leases<br />
for home product exhibits, sort of an architects'<br />
sample display; three longer leases<br />
for retail shops, and yard or ground leases<br />
for screen houses, barbecues of rock, stone<br />
and cement, swimming pools, etc.<br />
The Patio Mart was constructed at an<br />
approximate cost of $28,000 and will produce<br />
net revenue to the theatre corporation<br />
of some $4,000 yearly, this revenue being<br />
the main objective. "However," says Warren,<br />
"it has enhanced the entrance to the<br />
theatre and may have been the reason for<br />
a substantial increase in our summer business<br />
at the theatre."<br />
Warren says that the Patio Mart enables<br />
people to see and select materials for the<br />
construction of their homes from start to<br />
finish, including furniture and landscaping,<br />
and adds that the purpose of the Patio<br />
Mart is to provide ideas and plans for more<br />
outdoor living, as he believes that Florida<br />
homeowners should extend their living to<br />
their property lines. It makes a splendid<br />
tie-in with outdoor theatre operation.<br />
Let Us Help You<br />
Our trained advertising staff will advise<br />
and assist in planning your advertising.<br />
No charge for tlie service.<br />
THE MODERN THEATRE<br />
Section of BOXOFFICE<br />
BUILT-IN<br />
BROADCASTING TOWER<br />
Continued from page 63<br />
owned Paramount, largest indoor theatre<br />
in Abilene. Hill said the Leon Theatres<br />
have begun competitive bidding with distributors<br />
for first run "A" pictures.<br />
Leon formerly owned 18 indoor theatres<br />
in West Central Texas and the Panhandle.<br />
All but two were sold six years ago to<br />
Theatre Enterprises. The two remaining<br />
indoor shows are both "A" houses. They<br />
are the Grande Theatre in Brownsville and<br />
the Crawford Theatre in El Paso. Leon also<br />
has outdoor theatres in Fort Worth, Tyler,<br />
Sherman, Denison, and four in Dallas.<br />
Projected plan for the future which has<br />
been discussed by the owners and management<br />
of the Town and Country is to open<br />
the concessions stand for two hours at<br />
noon to serve high school students. The<br />
theatre is only nine blocks north of the<br />
2,000-student Abilene high school.<br />
I<br />
FLAGS and<br />
I<br />
I<br />
I<br />
VALANCES<br />
AVAILABLE FOR ALL ATTRACTIONS<br />
Valley Forge Flag Co., Inc.<br />
200 Fifth Avenue New York 10, N. Y.<br />
66 The MODERN THEATRE SECTION
CREATE DEEP FRY CENTER<br />
TO SPEED SERVICE<br />
Texas Drive-In Finds it Pays fo Sell<br />
'Big Tickef' Ifems in a Specialized Area<br />
3-ywiao .. 35, .,/CHEHBlHIQ|RS4^ B(1IIIB9(^<br />
inch shelf topped with Formica was built<br />
along the counter and an additional cash<br />
register station was provided at the end<br />
of the line. The added shelf, report both<br />
manager John Price and his assistant Poy<br />
Myrick, who supervised the remodeling,<br />
had done much to facilitate the quick<br />
movement of trays.<br />
In redoing the concessions buildings, and<br />
the ramp areas a carnival touch was added.<br />
Speaker posts were painted a carnival red.<br />
The seats on the patio were done in grayblue.<br />
Flower boxes around the patio were<br />
given a coat of Mexican pink, as were the<br />
breezeway between the concessions stand<br />
and the section in which the restrooms and<br />
projection room are located.<br />
Further improvements in the approximately<br />
27x60-foot concessions rooms are<br />
new wall fans at either end, and in the<br />
center of the walls opposite the counters<br />
there are new condiment bars for cream,<br />
sugar, napkins and the like. All of the new<br />
concessions equipment was designed and<br />
built at the Jefferson Amusement Co.'s<br />
big shops in Beaumont.<br />
At the side of each concessions building<br />
on opposite sides of the big twin screen has<br />
been added an 8x10, air-conditioned office<br />
of cement block.<br />
The King Center, originally built in 1952,<br />
has a capacity of 1,000 cars. It is fortunately<br />
situated adjacent to one of Houston's<br />
fabulous postwar housing developments<br />
and alongside a newly created four-<br />
John Price ,r;ght,, manager, and Foy Myrick, assistant<br />
manager, take over at the deep-fry nook, designed<br />
to speed service. The drawing at the right<br />
shows how a long counter was redesigned to handle<br />
the new feature.<br />
Urive-in theatres specializing in<br />
big ticket items, requiring food preparation,<br />
can do well to follow the plan recently inaugurated<br />
at the king-size King Center<br />
Drive-In Theatre in Houston.<br />
In both of its concessions buildings, the<br />
Jefferson Amusement Co. has created<br />
"Deep Fry Nooks," where all of the grills<br />
and deep fat fry equipment are concentrated.<br />
Texans like to eat in grand style<br />
when they go to a drive-in theatre, and<br />
dinner-size food specialties are fast-moving<br />
items in many of the outdoor theatres.<br />
Thus, there was created the big problem<br />
of how to service such foods as fried<br />
chicken, French fried shrimp, Fi-ench fried<br />
potatoes, hamburgers, etc., without slowing<br />
service. The popcorn and beverage buyers<br />
could be rushed through a line quickly,<br />
for maximum efficiency. But, the chicken<br />
dinners and the Fi-ench fry deals could<br />
not be handled with such expediency.<br />
Hence, when the Jefferson Amusement Co.<br />
decided to remodel its concessions building,<br />
the question of where to place the deep<br />
fry section came up.<br />
It was finally agreed that a special deep<br />
fry nook be created, an alcove-type corner<br />
where all deep fry equipment could be<br />
concentrated, located off the "express"<br />
route for the quick over-the-counter items.<br />
BOXOFFICE :: October 20, 1956<br />
The concessions department discovered this<br />
could be accomplished without major<br />
changes in the concessions line. The old<br />
counter extended in a straight line, from<br />
one end of the building to the other. To<br />
gain the "nook," one end was recessed,<br />
providing an elbow turn along which were<br />
placed two hamburger grills, a chicken fry<br />
machine and a deep fat fry machine. A<br />
new turnstile was installed which led patrons<br />
directly to this section. This eliminated<br />
the bunching of customers at the<br />
beginning of the lii;e. The old turnstile<br />
remained, and it is here that customers<br />
wanting only the "quickies" are now directed<br />
into the express line.<br />
In addition to the deep fry center and<br />
the addition of another turnstile, an eightlane<br />
trafficway. Jefferson Amusement Co.<br />
executives anticipated the construction of<br />
the new highway and traffic problems<br />
which would be created, and planned accordingly.<br />
As the twin screens are back to<br />
back, tunnels were built at the base of both<br />
screens, each large enough to handle a line<br />
of cars. However, use of these tunnels was<br />
held up until the new highway was started,<br />
and a new center entrance traffic plan<br />
could be provided. For four years, cars entered<br />
the west ramps regardless of whether<br />
the patrons wanted to see the feature on<br />
the west screen or the east screen. Now,<br />
with a center entrance, cars pass through<br />
the screen-base tunnels and move directly<br />
to whatever ramp area is desired.<br />
MORE PHOTOS ON NEXT PAGE<br />
67
DEEP FRY CENTER .<br />
. . Conf.<br />
5*<br />
ot rigHt. OyerHead signs indicate .ta«,ons oTloL:/ .ol<br />
" ""''"' " "" """"""<br />
A new turnstile was installed for direct entrance ta the deep<br />
fry nook. A patron is shown using this facility. The old turnstile<br />
in the foreground leads to the "express" line<br />
In addition to streamlining the service counifr^ :„ tk^ ,<br />
.<br />
^^^^^^^^^m-<br />
^^.Idings, Jefferson AmuseLt Co. aTo^dZ LI t ZIZ iTo ai ""'""dr 'tJ"''<br />
"' '"* """"'^ ""'"""^^ "- "n<br />
seats .ere painted a gray-hlue and the concrete flower hots Ct: '""<br />
l^r Zr:^;:;,:^'?;:^^^:'^<br />
' '""" '" -""'''<br />
Several condiment counters are spotted along<br />
the wall, tach ptmidts storage spact.<br />
68<br />
Cach of the screens at the King Center arc 60 hv Iix u., r , . l l.<br />
the traffic plan to facilitate mov.mentZ cars^rltl^iTraLlZlVdl^^^^^^^^^ "' '""' "'""" "" *«" "<br />
Th« MODERN THEATRE SECTION
)<br />
1 CONCESSIONS COSTS AND PROFITS<br />
Continued from page 55<br />
jst hang down from the middle line; those<br />
ith a higher food cost protrude upwards.<br />
In looking over these charts we first<br />
look for those items with the largest profit<br />
margin with particular emphasis on those<br />
ihat show on charts No. 1 and No. 2 as<br />
being the largest sellers. Obviously we<br />
immediately see that cold drinks and popcorn<br />
are our highest profit items. They<br />
are also in the top category as far as<br />
selling is concerned. Popcorn in Theatre<br />
y is a very big seller (No. 2 behind soft<br />
drinks) and has the lowest food cost of any<br />
item we sell. In Theatre X it was the<br />
No. 4 seller in 1955 and No. 3 in 1956. It<br />
had the second lowest food cost in that<br />
theatre. We looked into this situation carefully<br />
to determine how it was that we had<br />
such unusually good sales and profit margin<br />
in Theatre Y so that we could carry<br />
this over to Theatre X. The answer was<br />
Buttercorn. Theatre Y sells it in great<br />
quantities—thus the high gross and margin<br />
of profit. In 1956 we tried to improve<br />
our Buttercorn sales in Theatre X, but<br />
they still are lagging behind Y. They will<br />
receive even greater attention in the coming<br />
year with installation of new display<br />
warmers especially built for this purpose.<br />
IMPROVEMENT ON<br />
HAMBURGERS<br />
The fact that hamburgers were a good<br />
seller at a good cost in Theatre Y in '55<br />
led us as discussed above to improve their<br />
relative positions in 1956 in both theatres.<br />
The use of these charts is not limited<br />
to comparisons between theatres—an<br />
operator of a single theatre can use them<br />
effectively. Let's look at Theatre X for example.<br />
In 1955 we saw that three items<br />
were on the Bad Side—ice cream, candy<br />
and milk. It would have been easy to cut<br />
down on our ice cream selection, practically<br />
discontinue candy, and "hide" the<br />
milk under the counter. But these three<br />
items are all big sellers in the children's<br />
market—and it is the policy of our circuit to<br />
encourage children's attendance and family<br />
patronage. We spend many thousands of<br />
dollars each year to attract children— by<br />
enlarging playgrounds, having special attractions,<br />
cartoon carnivals, etc. Wouldn't<br />
it be silly to operate by encouraging children<br />
in the theatre and discouraging them<br />
in the refreshment stand? That's why ice<br />
cream, candy (at 5 cents and 10 cents) and<br />
milk stay, despite their relatively poor<br />
showing on the cost side.<br />
PREPARE<br />
OWN CHARTS<br />
I could make many more specific comments<br />
on the charts, but if you are to<br />
benefit by their use, you must first prepare<br />
your own. See how they stack up against<br />
these. See what you can do yourself to<br />
improve your sales and cost picture. One<br />
word of caution—remember—every item<br />
can't be the No. 1 seller. Some items have<br />
to stick up above the line, they can't all<br />
be below the average. It's mathematically<br />
impossible!<br />
Scene from "Bus Slop," 20fh CenluryFox<br />
CinemoScope Production.<br />
Bring 'em in<br />
witli Marilyn..<br />
Bring 'em bacic<br />
witli the<br />
Bousch & lomb<br />
Super Cinephor<br />
Projection<br />
PERFECT-PICTURE PAIR<br />
After Marilyn's enticed them in, make<br />
them want to come back regularly.<br />
Count on the B&L Perfect-Picture<br />
Pair for the clearest, brightest<br />
images, distortion-free over the<br />
entire screen area. Complete<br />
line for all projectors . . .<br />
for theatres and drive-ins . . .<br />
for Wide Screen, CinemaScope,<br />
SuperScope. ( All the CinemaScope<br />
55 road shows used the B&L<br />
Perfect-Picture Pair . . . obviously, to<br />
show the great new films at their best.<br />
SEE THE BIG DIFFERENCE<br />
. . . FREE DEMONSTRATION<br />
Write today lor demonstration,<br />
and for Catalogs E-123<br />
and E-141. Bausch & Lomb<br />
Optical Co., 72056 St. Paul<br />
St., Rochester 2, N. Y. (In<br />
Canada. General Theatre<br />
Supply, Toronto.)<br />
Lenses<br />
B O XO FFICE October 20, 1956 69
HOW MANY PATRONS DO YOU LOSE<br />
BECAUSE OF<br />
Motquim?i<br />
SIMPLY LIGHT IT and<br />
MOSQUITOES DISAPPEAR<br />
HARMLES—FRAGRANT<br />
A 25^ pack will last for 12 hours<br />
or approximately 4 full shov/s.<br />
Costs you only 15^ plus postage.<br />
We will supply Free of Charge<br />
advertising materials and a sound<br />
trailer for use during intermission.<br />
PIC<br />
CORPORATION<br />
Comparable to the<br />
Finest Drive-ln Theatre<br />
Speaker Ever Made.<br />
• SEND FOR A SAMPLE—If<br />
you ore not more than<br />
pleosed« return at our<br />
•xpefiM.<br />
UNITED<br />
WILL ELIMINATE YOUR<br />
MOSQUITO COMPETITORS.<br />
WITH PIC YOU CAN BETTER YOUR<br />
BUSINESS AND MAKE MONEY BESIDES!<br />
PIC saved many Drive-In<br />
businesses<br />
this summer; it v/ill save yours, too.<br />
PIC is already serving more than<br />
300 satisfie4. 1*35<br />
I AM WRITING YOU THIS lETTtR RilATIVE TO PIC. YOUR MOSQUITO<br />
REPfLlENt. teCAUSE 1 SINCIREIY lEllEVf THAT YOU. THROUGH fIC.<br />
HAVE SAVED THE DRIVE IN THEATRE lUSINESS DURING THE SUMMER IN<br />
THE MOSQUITO INFESTED AREAS<br />
KM THE lAST PIVE YEARS PRIOR TO THIS SUMMER, MOSQUITOES COM..<br />
RLETEIT RUINED MY SUMMER SUSINESS. THIS SUMMER. MY FIRST SUMMER<br />
WITH PiC. I HAVE NOT ONIT SAVED MY IUSINESS RY COMPLETELY<br />
EllMINATING MOSQUITOES. BUT I HAVE AISO SAVED SI40 00 PER WEEK<br />
THAT I FORMERLY SPENT ON FOGGING, AND 1 MIGHT ADD THAT FOG-<br />
GING WAS COMPLEIHT INEFFECTIVE,<br />
JUST TWO WEEKS AGO DURING THE WORST MOSQUITO EPIDEMIC WE<br />
HAVE EVER HAD DOWN HERE. I IROKE MY RECORD AT THE ROX OFFICE<br />
FOR THE PAST SIK YEARS<br />
WE RUN YOUR TERRIFIC TRAILER ON PIC TWICE A NIGHT, AND HAVE<br />
FOUND IT WONDERFULLY EFFECTIVE, NOT ONLY IN SELLING PIC. lUT<br />
ALSO IN GETTING MORE CUSTOMERS IN OUR CONCESSION STAND. WHO<br />
iUY PIC, AND WHILE THERE, THEY BUY OTHER MERCHANDISE. FOR THOSE<br />
WHO MIGHT r40T SEE THE PiC TRAILER, WE ALSO SELL PIC AT OUR BOX<br />
OFFICE<br />
VERY<br />
S"^<br />
SINCEREl^,^<br />
WM. >•<br />
IN CIOSING, I MIGHT ADO THAT I USED TO DREAD SEEING SUMMER<br />
APPROACH BECAUSE OF THE HEADACHES I FORMERLY HAD WITH MOS-<br />
QUITOES. FOCCINC. ETC. PIC HAS ELIMINATED All OF THAT.<br />
837 Broad St., Newark, N. J.<br />
Tel.: Mitchell 2-0639<br />
UNITED Tcar" SPEAKER<br />
Sample on Approval<br />
on a ^act!<br />
THE BIG DIFFERENCE<br />
IS THE PRICE!<br />
»5 00<br />
NINE BIG FEATURES!<br />
1. JENSEN weothermoster 4<br />
Inch viking cone.<br />
2. Individual volume control.<br />
3. Equipped with straight 6 ft.<br />
weatherproof cords.<br />
4. Newly created cost aluminum<br />
housings.<br />
SPEAKER COMPANY<br />
1263 Third Avanu* Now Konslngfon, Pa.<br />
F. O. B.<br />
DirKt From Factory To You<br />
SPECtAL<br />
$4.75 on 100 or more,<br />
$4.50 on 500 or mora.<br />
5. New hondle to fit any<br />
junction box.<br />
6. Unsurpossed tonal quality.<br />
7. Built-in durability to Insura<br />
long service life.<br />
8. One yeor worranty.<br />
9. Koiled Kords slightly higher.<br />
TELEPHONES:<br />
Now Kontlngton: ED. 7-3579<br />
Pimburgh: MO. 1-0525<br />
/mprove Your Theaiie—And Improve Your Business<br />
BEVERAGE PROMOTIONS<br />
Continued from page 50<br />
total of 175 coupons were actually redeemed<br />
during the promotion.<br />
Of special interest to the young people<br />
. . . and with strong appeal to mothers and<br />
fathers as well . . . was the drawing held<br />
on Thursday night during Drive-In Theatre<br />
Week, at which two Schwinn Corvette<br />
bicycles were awarded the holders of lucky<br />
tickets. The tickets had been given away<br />
all week long . . . one ticket with each purchase<br />
of a "tall" Coke.<br />
Pepsi-Cola Santa Claus Show<br />
For the last four years Theatre Confections,<br />
Ltd., Toronto, has conducted highly<br />
successful beverage tie-ins with the Pepsi-<br />
Cola Co. in the Famous Players Theatres.<br />
The Pepsi-Cola Kiddies' Show is a free<br />
Saturday morning matinee, with each child<br />
gaining admittance by bringing six Pepsi-<br />
Cola crowns. As the children enter the<br />
theatre they are given tickets from a double<br />
roll which they retain while the duplicate<br />
goes into the box for a prize drawing.<br />
BUYS OUT THEATRE<br />
Pepsi-Cola buys out the theatre at ten<br />
cents a seat, and if there is an overflow<br />
crowd, the beverage company buys the<br />
house a second time. The theatre puts on<br />
a two-hour program which includes a cowboy<br />
picture and cartoons and includes 15<br />
minutes for the prize drawings.<br />
Theatre Confections gives the bicycle<br />
which is first prize at the theatre, and<br />
other prizes are rounded up by the theatre<br />
managers from local merchants who donate<br />
for the identity card given them in the<br />
lobby display of prizes.<br />
Three full weeks of promotion precede<br />
the kiddy shows and the houses are filled<br />
to capacity. Concessions sales are increased<br />
since the children have their spending<br />
money for refreshments, not having to pay<br />
for the show. The average return to the<br />
confection counters has been better than<br />
17 cents per admission, and the theatres<br />
have enjoyed their greatest candy bar sales<br />
in history at these matinees.<br />
EXTENSIVE NEIGHBORHOOD ADVERTISING<br />
Window cards advertising the show are<br />
supplied by Pepsi-Cola Co., to outlets in<br />
the theatre neighborhood and the owner<br />
of each outlet is given two passes to the<br />
theatre. The theatre displays similar signs<br />
inside and out, for three weeks prior to the<br />
show, as well as screening a trailer advertising<br />
the show. The trailer is provided by<br />
the beverage company with a date clip for<br />
each theatre.<br />
The beverage salesman supplies 12 cartons<br />
of Pepsi, and with these, one sheets,<br />
supplementary advertising and the prizes,<br />
builds a lobby display two weeks prior to<br />
the show. The prizes are moved to the<br />
stage following the last show preceding the<br />
special matinee.<br />
70 The MODERN THEATRE SECTION
„<br />
I_,.„ Tnas soft drink promotion which has proved<br />
most successful for Famous Players Theatres.<br />
Theme Is: "Santa Claus Comes Early<br />
to (name of theatre) ."<br />
Displays are set up<br />
week in<br />
in theatre lobbies during the last<br />
November announcing the special preholiday<br />
shows and the prizes to be offered.<br />
To be eligible for the grand prize, the<br />
bicycle, children have to be present at all<br />
three matinees. Distribution of coupons to<br />
be filled out for the prize drawing commenced<br />
the first Saturday in December and<br />
continued on the following two Saturdays.<br />
The coupons were deposited in a decorated<br />
container provided by the theatre. Coupons<br />
were given to each child on entering the<br />
theatre, and an extra coupon was given for<br />
each purchase of Pepsi-Cola at the stand.<br />
During the entire three-week promotion<br />
adults as well as children who purchased<br />
Pepsi-Cola were given coupons on which a<br />
child's name could be entered.<br />
At the first two matinees, two-thirds of<br />
the prizes were given away by means of<br />
lucky seats or admission ticket stubs. On<br />
the last Saturday the remaining gifts were<br />
distributed and the drawing for the bicycle<br />
held. In this promotion, distribution of the<br />
Theatre Owners Acclaim<br />
ORCHID<br />
PROMOTION<br />
AS GREAT BOX OFFICE STIAAULATOR<br />
From a drive-in theotre in Florida*, ". . .<br />
orchids arrived in perfect condition . . . had<br />
a full house . . . hope to repeat promotion<br />
in near future!" . . . from Wisconsin*,<br />
gave orchids for Mother's Day . . .<br />
. .<br />
mothers<br />
loved them . . . wont to use promotion<br />
again!" . . . from Arkansas*, . . orchids<br />
".<br />
truly beautiful . . . our promotion great success<br />
. . . best we've ever had!" These are<br />
iust a few of the many letters we receive<br />
from theatre and drive-in theatre owners<br />
across the country praising the Vonda<br />
Orchid Promotion. The exotic, dainty orchids<br />
are flown dewy fresh from Hawaii<br />
. . . o thrill to every woman who receives<br />
one! See how the Vanda Orchid Promotion<br />
can MAKE MONEY for YOU ... cost but<br />
a few cents each! Try it yourself!<br />
*Names on<br />
request.<br />
Write today for illu&trated brochure on<br />
how to stage your Orchid Promotion. We<br />
furnish newspaper mats, window streamers,<br />
advertising material and tell you how to<br />
stage your promotion. Ask about other<br />
Hawaiian Flowers for Sales Promotions.<br />
H. C. KRUEGER - FLOWERS OF HAWAII<br />
Dept. B0105, 670 S. Lafayette Pk. PI.<br />
Los Angeles 57, California<br />
DRIVE-IN<br />
SPEAKER<br />
REPAIRS<br />
The Low Cost Way For<br />
In-Car Speaker Maintenance<br />
Aluminum Base Voice Coils<br />
And Moisture-Proofed Parts<br />
Fast Guaranteed Sen/ice<br />
3" - 4" - 5" $1.10 per Speaker<br />
EVANS RECONING SERVICE<br />
611 Forest Ave. Des Moines, Iowa<br />
costs for the gifts was split three ways, between<br />
Theatre Confections, Ltd., Pepsi-Cola<br />
and the Famous Players Theatres participating.<br />
An important part of the program which<br />
was held in Toronto was the appearance of<br />
Harry Sullivan of Theatre Confections, Ltd.,<br />
in full Santa Claus regalia, on the stage<br />
of some of the theatres during the drawings.<br />
Advertising blotters, announcing details<br />
of the Pepsi-Cola bicycle promotion and<br />
the names of the participating theatres<br />
were furnished by the company as well as<br />
the coupons for the drawing. The beverage<br />
company also provided other advertising<br />
material for the lobby displays. Theatres<br />
supplied counter cards for the concessions,<br />
space for the lobby display and window<br />
cards for merchants. The beverage company<br />
made incentive gifts to theatre managers<br />
for the best displays, attendance arid<br />
concessions sales.<br />
Each of the participating theatres<br />
showed an increase in attendance in contrast<br />
to a normal falling off at holiday<br />
time. The managers believe that the promotion<br />
is highly effective in good public<br />
relations aimed specifically at the theatregoers<br />
of tomorrow.<br />
Dr. Pepper BottleCap Admission<br />
At the Lee Theatre, Clinton, Mo., Vern<br />
Peterson, city manager for Commonwealth-<br />
Goshen Theatres, sold ten shows to Dr.<br />
Pepper Co. for Thursday afternoons starting<br />
in June for a flat fee. Admission to<br />
each show was six bottle caps. The shows<br />
were advertised on the screen, in the the-<br />
HEY KID)<br />
Em* Tkan*«T «l 1<br />
ti*ni«| ! It<br />
IN CLINTON, MO.: 3,000 handbills promoting the<br />
Dr. Pepper matinee were distributed in addition to<br />
newspaper and screen advertising. Admission to<br />
the show was six Dr. Pepper bottle caps.<br />
atre lobby, in both of the town's newspapers<br />
and with three thousand handbills.<br />
Advertising was started two weeks in advance<br />
and carried through the entire<br />
series.<br />
Elvery young patron was given a free Dr.<br />
Pepper.<br />
"The promotion was very successful and<br />
concession sales boomed," says Peterson.<br />
"During the period involved we showed<br />
an increase of 3.81 cents per person in<br />
concessions sales."<br />
Superior Design,<br />
Construction and<br />
RFORIVIANCE<br />
far<br />
greater<br />
strengtii and<br />
SAFETY !<br />
/t^ERICAN<br />
PLAYGROUND<br />
AND SWIMMING ,<br />
POOL EQUIPMENT ^<br />
The wise choice of experienced<br />
buyers for nearly half a century.<br />
WRITE FOR LITERATURE<br />
AMERICAN<br />
PLAYGROUND DEVICE CO.<br />
ANDERSON, INDIANA, U.S. A.<br />
WOBIDS lABGESI MANUfACTOHEKS OF FINE<br />
PARK, PICNIC, PIAYGSOUND, SWIMMING<br />
POOL AND DRESSING ROOM EQUIPMENT<br />
World's Finest<br />
100%<br />
"'^<br />
HLL All CAST<br />
ALUMINUM<br />
CONSTRUCTION<br />
Size:<br />
5'/2"x4'/4"x4l4"<br />
Weight: 3 lbs., 6 oz.<br />
UL opproved<br />
400 or 500 Watt<br />
Forced-Air Heaters<br />
— Custom made<br />
for Your Theatre<br />
—230, 208 or 115<br />
Volts.<br />
THERMOLATOR<br />
INKAR HEATERS<br />
GIVE YOUR PATRONS LIVING ROOM<br />
COMFORT AND SAFETY<br />
I<br />
Heaters and Wiring May Be Leaseif]<br />
FOR WINTER PROFITS<br />
THERMOLATOR<br />
Write, Wire or Call<br />
CORPORATION<br />
1628 Victory Blvd. Glendale, Calif.<br />
New HI Fidelity 4" Weatherproof<br />
MOBiLTONE d^R SPEAKERS<br />
S5.50 each Complete with Coiled Cords<br />
SANDLER MANUFACTURING CO.<br />
.108 Payne Ave. TOwer 1-9248<br />
Cleveland 14, Ohh)<br />
BOXOFFICE :: October 20, 1956 71
\,,;<br />
SIMPLE RULES TO FOLLOW<br />
TO DEMAGNETIZE EQUIPMENT<br />
By WESLEY TROUT<br />
IVIany exhibitors and projectionists<br />
are still very much concerned over the correct<br />
procedure for demagnetizing their<br />
equipment for the new magoptical prints,<br />
despite several articles we have written on<br />
the subject. Recently we received several<br />
letters about rectifiers and arc lamp<br />
mechanisms with magnetic coils, asking if<br />
these would cause damage to the magnetic<br />
track, etc. The answer is no, if you keep<br />
the film at least two or three feet away<br />
from either piece of equipment. It should<br />
be understandable that these prtnts will<br />
require more careful handling than the<br />
standard optical prints, but there is no need<br />
to get unduly alarmed about their handling<br />
and go to any extreme.<br />
Carefully demagnetize parts, as per following<br />
instructions, with a more simplified<br />
tool, keep film stored on your film cabinet,<br />
and do not subject the print to any heavy<br />
magnetic equipment, such as rectifiers,<br />
coils, etc. Rewind with your standard<br />
equipment; do not work on the projector<br />
with a magnetized tool unless you demagnetize<br />
it again. Most all the equipment<br />
we have mentioned needs to be demagnetized<br />
only every two to six months. If you<br />
have not placed any new parts in the path<br />
of the film, or made adjustments on any<br />
of these particular parts with a magnetized<br />
screwdriver or pliers, etc.<br />
USE<br />
NONMAGNETIC ROLLERS<br />
There are now on the market, nonmagnetic<br />
film trap rollers, and nylon-type pad<br />
rollers should always be installed. To be<br />
sjjecific, for combination prints it is necessary<br />
to change the fire trap rollers, upper<br />
and lower sprockets, intermittent sprocket,<br />
pad rollers, intermittent film guide, aperture<br />
plate and sprockets and pad rollers on<br />
your optical sound head for magnetic sound.<br />
And, of course, it will be necessary to purchase<br />
anamorphic lens and suitable backup<br />
lens to fit your new screen size. For widescreen,<br />
to fit new screen installation, new<br />
aperture plate having the desired aspect<br />
ratio will be necessary. In some situations,<br />
your present projection lenses can be used,<br />
but for Cinemascope, it is best to install<br />
high-speed, modern projection lens in order<br />
to secure good over-all focus.<br />
As we have pointed out In previous<br />
articles, in the showing of four-track mag-<br />
This demognetizer for all makes of projectors and<br />
sound heads is a most useful and essential tool in<br />
the booth today because of the new magoptical<br />
prints. It operates on 110-117 volts, 60 cycles, A.C.<br />
A pilot light is located between the prongs, and<br />
buttons for squeezing the prongs together are on<br />
either side of the small unit. It is called a Demagnatool.<br />
netic sound and the new magoptical sound<br />
tracks, the presence of magnetism in the<br />
film-handling parts of the projectors and<br />
sound heads can cause considerable disturbance<br />
in the reproduced sound and in extreme<br />
cases can cause damage to the magnetic<br />
tracks. In order to avoid these<br />
sources of trouble care should be taken to<br />
see that the tools used in the adjustment<br />
and maintenance of the mechanism and<br />
Dit-Mco's Drive-In Theatre<br />
DIRECTIONAL LIGHTING<br />
WITH<br />
GLASS OR PLEXIGLAS PANELS<br />
Plus . . . In-A-Car Speakers,<br />
Straight and Coiled Cords.<br />
Also . . . Volume Controls, Transformers<br />
and Speaker Cones for<br />
all makes of speakers.<br />
40 IN. DIRECTIONAL LIGHTS<br />
Single or Double Face<br />
Exit or Entrance Panels<br />
ENTRANCE<br />
20 IN. DIRECTIONAL LIGHTS<br />
Single Face Only<br />
Entrance—Exit—Lights On—Lights Out<br />
Please Panels<br />
New Cast Aluminum<br />
AISLE LIGHT<br />
WITH<br />
Plexiglas<br />
* Blue hammertone<br />
finish<br />
* Weatherproof<br />
* Black numerals,<br />
white background<br />
* No breakage<br />
* Low maintenance<br />
Panels<br />
REST ROOM LIGHTS<br />
DRIYE-IN THEATRE MFG. CO.<br />
"World's Largest Manufacturer of Driye-ln Theatre Iquipment"<br />
SOS W. 9th St. HArrison 1-8006—1-8007 Kansas City, Mo.<br />
72 The MODERN THEATRE SECTION
.<br />
sound head are not magnetized for such<br />
magnetism can be transferred to the equipment<br />
to such a degree as to cause trouble,<br />
which is unnecessary if precaution is used<br />
before running any magnetic prints.<br />
You can be assured of trouble-free operation<br />
if the film handling parts in bolh projectors<br />
and sound heads are thoroughly de -<br />
magnetized with the new Demagnatool, a<br />
very simple device to use, but which will<br />
give complete assurance in demagnetizing<br />
all parts, if used correctly.<br />
METHOD OF<br />
OPERATION<br />
To operate it, simply plug it into any convenient<br />
110-117-volt, 60-cycle AC outlet.<br />
Then bring it in contact with the various<br />
parts to be demagnetized. Do not remove<br />
the plug or disconnect the device while<br />
the Demagnatool is in contact with any<br />
part of the mechanism or sound head you<br />
are demagnetizing. It will not demagnetize<br />
if you do. Before you turn it off, remove it<br />
at least two feet from part or parts before<br />
you pull the plug or turn the current off.<br />
Under no circumstances permit the device,<br />
while it is energized, to come in contact<br />
with either the magoptical tracks or with<br />
Cinemascope sound tracks.<br />
The pickup head has four pole pieces,<br />
each of which has a very narrow slot at<br />
the point where it contacts the magnetic<br />
sound track. In front of these pole<br />
pieces is a shield which must be removed<br />
during the demagnetizing process. Generally,<br />
the pickup head has to be demagnetized<br />
about once every three to five months.<br />
You first plug in the Demagnatool and<br />
squeeze the gray buttons until the tips of<br />
the pole pieces or prongs are as close together<br />
as they will come. Apply the tips of<br />
the prongs to the inside of the pickup<br />
pole piece, making sure that the tip of each<br />
prong gently touches the pole piece, on"<br />
on each side of the slot. Allow the demagnetizing<br />
device to remain in contac*<br />
with the pole piece for a few seconds and<br />
then draw away slowly. Repeat this procedure<br />
on each of the other three pole<br />
pieces and reinstall shield. This same procedure<br />
should be used for single track<br />
magnetic sound, of course. This will thoroughly<br />
demagnetize the pickup head.<br />
Your carpets may be<br />
the thickest . ..<br />
Your soft drinks<br />
may be king-size .<br />
lE^y..- i |i<br />
w.E^^^III ^f^'/l^^]^<br />
BUT<br />
EVERY PERFORMANCI<br />
STILL<br />
MUST BE PERFECT!<br />
Perfect performances depend so much on the quality of service your<br />
equipment receives. Giving the best service is the day-by-day job of<br />
every expert RCA Theatre Service Engineer. And he alone has behind<br />
him all<br />
RCA's tremendous technical resources.<br />
RCA SERVICE COMPANY, INC.<br />
A Radio Corporation of Americo Subsidiary Camden, N. J.<br />
TfH^&KS?<br />
USE ON SPROCKETS<br />
Demagnetizing sprockets and pad rollers<br />
—Insert the demagnetizer device so that a<br />
prong is on each side of the sprocket or<br />
roller. On small sprockets and pad rollers<br />
squeeze the buttons until the tips of the<br />
prongs come in contact with the part.<br />
Leave the prongs in contact with the part<br />
for a few seconds and then draw slowly<br />
away, the device turned on, until you have<br />
it at least two feet away from part or parts<br />
you are demagnetizing. Turn the Demagnatool<br />
60° from its original position and<br />
repeat the procedure. Turn it another 60°<br />
and repeat once more, so you will be sure to<br />
obtain a good demagnetizing job.<br />
How TO DEMAGNETIZE THE INTERMITTENT<br />
SHOE—Open the gate and insert the device<br />
with one prong above and one prong below<br />
EC. a.s. ril, IFF.<br />
Any wide screen system puts projection equipment to its severest test.<br />
Slight picture jump which may pass on a small screen cannot be tolerated<br />
on large screens. Your dealer is prepared to show you how<br />
your present equipment can be rebuilt to give unexcelled performance<br />
and long trouble-free service with genuine Sw2^^ Projector Parts.<br />
LaVezzi Machine Works<br />
46 3 5 WEST LAKE ST. CHICAGO 44 ILL.<br />
Continued on following<br />
page<br />
BOXOFFICE :: October 20, 1956 73
CONTROLLED<br />
SAFE PLAY<br />
Protect the children that use your playground<br />
focllllies with the rugged play-safe<br />
line of Recreation Equipment. Modern structural<br />
design, rust-resistant construction and<br />
competitive price are the major reasons to<br />
first consider the Recreation Line for your<br />
playground installation.<br />
It's sofe playtime when children use Recreation<br />
Swing Sets. Short-span frame maintains<br />
adequate swing separation, features<br />
oilless swing bearings. Flexible rubber seat<br />
belts hold youngsters secure, reducing dangerous<br />
falls.<br />
DEMAGNETIZING<br />
EQUIPMENT<br />
Continued from preceding page<br />
the shoe. Now squeeze the buttons until<br />
the tips of the prongs come in complete<br />
contact with the shoe. Draw the prongs<br />
slowly toward you across the face of the<br />
shoe close to the gate and then slowly away<br />
from the machine. Repeat at about center<br />
of the shoe and again at the outer tip, the<br />
device energized all the time.<br />
DEMAGNETIZING TRAP SHOES<br />
Demagnetizing trap shoes and gate pressure<br />
PADS—Open the gate and insert the demagnetizer<br />
device so that both prongs touch<br />
the inside trap shoe at the top. Draw it<br />
slowly along the face of the shoe and when<br />
you reach the bottom draw the demagnetizer<br />
slowly away from the projector. Repeat<br />
this process on the outside trap shoe<br />
and the gate pressure pads. This operation<br />
may be repeated as often as necessary. The<br />
lateral guide rollers also can be treated.<br />
The sprockets and any of the other parts<br />
in the optical sound head can be demagnetized<br />
by following some of the above procedures<br />
for treating pad rollers and flat<br />
or round parts that may come in contact<br />
with the film tracks. The fire trap rollers,<br />
if they are the metal type, should be demagnetized<br />
same as the pad rollers. There<br />
are non-magnetic fire trap rollers manufactured<br />
by some of the leading manufacturers,<br />
and this type should be installed<br />
whenever possible in any make of projector.<br />
As soon as you have completed your demagnetizing,<br />
the tool should be disconnected<br />
and placed in your parts cabinet<br />
for future use. Under no circumstances<br />
leave it connected for long periods of time<br />
for it will overheat and may possibly burn<br />
out. This same advice applies to the home- ,<br />
made demagnetizers I told you how to build<br />
awhile back. Never leave this device on any<br />
longer than necessary at any one time.<br />
New Automatic<br />
Trash<br />
Pick-up<br />
For Drive-Ins<br />
LittER<br />
BUCj<br />
Pays for itself first<br />
season in labor savings<br />
Hot galvanized, structural steel supports<br />
ond ladders, high guard rails and heavyduty<br />
chutes of Recreation's All-Metal Land<br />
Slide guarantee safe playtime, plus years<br />
of maintenance-free operation.<br />
Available in Round or Hexagonal Styles, in<br />
open or closed types, ore Recreation's<br />
Merry-Go-Rounds. Carrying capacity for up<br />
to 40 children. Exposed metal parts are hot<br />
galvanized—wood parts painted with two<br />
coats of high-grade enamel.<br />
Practical Recreation See-Saws ore constructed<br />
from hot galvanized, heavy-gauge<br />
steel pipe and certified malleable castings.<br />
Boards of Yellow Douglas Fir are clamped<br />
to notched fulcrum castings. Chain locks<br />
prevent removal.<br />
Write for your Recreotion Catalog giving<br />
complete information about a line of Playground,<br />
Swimming Pool and Basketball<br />
Equipment.<br />
RECREATION<br />
EQUIPMENT CORP.<br />
Owl. B0-1(K • 724 W. Elghtli St. - Andtrson, Imtiani<br />
LIGHT IS USEFUL<br />
The light on this device serves a two-fold<br />
purpose. One, it serves as a work light<br />
while it is turned on. Two, it acts as a pilot<br />
light to remind you that it is turned on.<br />
The light can be replaced readily should it<br />
burn out. If the light is not lit (burnt out)<br />
it does not affect the operation or efficiency<br />
of the device, but it is better to have the<br />
pilot light so you will know the device is<br />
on and you will be able to see into dark<br />
recesses of the mechanism without a<br />
work light.<br />
We believe you will find this a simple device<br />
to use and will save you time in trying<br />
to make one that will work as well.<br />
Systematic maintenance, with emphasis<br />
on cleanliness, is necessary to keep booth<br />
equipment in tip-top operating condition,<br />
and to avoid a sudden breakdown. Keep<br />
the sprockets clean; lubricate according to<br />
the manufacturer's lubrication chart: keep<br />
the pad rollers adjusted according to the<br />
thickness of two films, and keep all connections<br />
tight.<br />
Picks Up Everything But<br />
Gravel — Litter Bug uses vacuum<br />
alone, no brushes, to gather all paper litter<br />
— trays, boxes, spoons, straws — plus<br />
cigarette butts, matches, even ticket stubs.<br />
Yet it does not remove gravel or stone.<br />
Easy to Op ero/e— Gathers trash<br />
at a walking pace — no need to slop or<br />
stoop. Weighs less than 100 lbs., perfectly<br />
balanced. 30" intake for wide jiick-up.<br />
Long Life, Service -Free —<br />
Powered by 2'/2 HP Briggs Stralloii 4<br />
cycle engine that oi)erates at 2/3 nted<br />
HPM. No chains, bells, pulleys or sprockets<br />
to lubricate or replace.<br />
Mid East Sales Co.<br />
Box 62 Lockland, Ohio<br />
74 The MODERN THEATRE SECnON
Tips on Projection Optics<br />
To Help Man in<br />
Obtain the Best<br />
the Booth<br />
Results<br />
The projectionist should understand a<br />
few certain basic laws pertaining to the<br />
optical train of his projector and arc lamp.<br />
First, we cannot overemphasize the importance<br />
of cleaning projection lens every<br />
day before the show is in operation. Use a<br />
good lens cleaner (denatured alcohol) and<br />
lens tissue for very thoroughly removing<br />
any oil or dust accumulation on the surface.<br />
You moisten only one piece of tissue<br />
and wipe off the foreign material, then<br />
you use another piece and carefully dry<br />
and polish each surface. All the new types<br />
of lens have their elements sealed in and<br />
should not be taken apart. Only the front<br />
and back (outside) surfaces need to be<br />
cleaned. In some of the older lenses, not<br />
air-tight sealed, they can be taken completely<br />
apart for cleaning.<br />
GREATLY INCREASED LIGHT<br />
The present day "fast" lenses, such as<br />
f/1.8, f/1.9 and f/2.0, increase screen brilliance<br />
by utilizing virtually every ray of<br />
light passing through the aperture. A sixelement<br />
lens will give extremely good definition<br />
in a "fast" lens. Further increase in<br />
light is secured by an anti-reflection coating<br />
of the individual lens elements.<br />
Accuracy of alignment is essential to<br />
good projection. It is important that the<br />
light source reflector, aperture and lens be<br />
held rigidly upon a common axis. In<br />
the modern projector lens holder this is<br />
possible; also, the projection lens should<br />
be matched with the speed of the new<br />
projection arc lamp reflectors, as nearly<br />
as possible.—Wesley Trout.<br />
Size of<br />
Wire Important<br />
^Vhat they're saying about<br />
Bailantyne Dttif^/^COifCS<br />
QUOTE:<br />
"Finest speaker I ever heard."<br />
"Why is this theatre's sound so much better<br />
than other theatres'?"<br />
"I have tried other speal
'<br />
TROUBLE ANALYSIS<br />
DIGEST<br />
Continued from page 67<br />
is of prime importance to use the right<br />
type of brushes (not too hard or soft, but<br />
the kind supphed by the manufacturer).<br />
The brushes must make perfect contact<br />
on the face of the commutator in order to<br />
make good electrical contact. If too little<br />
pressure is used, poor contact will result;<br />
if too much spring tension is used, it will<br />
produce rapid wearing of<br />
the commutator<br />
and wear grooves in the surface. To put<br />
it simply, there should be just enough<br />
spring tension so the brushes will make<br />
even and firm contact, any more than this<br />
is absolutely unnecessary and will damage<br />
the commutator.<br />
One of the most essential things to keep<br />
in mind, in order to obtain high efficiency<br />
from your generating set, is to see that the<br />
brushes fit snugly in their holders but do<br />
not bind and cause the brush to stick; a<br />
loose-fitting brush will cause a very bad<br />
"chatter," and will make poor contact.<br />
Keep the commutator clean; at least every<br />
three months check all the electrical connections<br />
and the brushes. Always keep an<br />
extra set of brushes on hand.<br />
There should be an extension or drop<br />
light near the generator set with sufficient<br />
length of cord so you can get the light<br />
close to the set or the part you may be<br />
working on or replacing. This is of paramount<br />
importance if the machine is located<br />
in another room.<br />
^i<br />
Film Damage<br />
Sup«r Floor Ma.<br />
chineiierub, polish,<br />
buff, tand,<br />
tteel wool, grind,<br />
tcour oil typet of<br />
floor iurfoces.<br />
Specialized tool<br />
equipment i» pro*<br />
vided to fully<br />
meet Induttriol<br />
and other special<br />
requirementf.<br />
8IMCI i»n<br />
Super Model BP-2, The<br />
most modern, big capacity,<br />
heavy duty, wet and<br />
dry suction cleaner. Ektremely<br />
quiet.<br />
By-pass<br />
motor, "Push*<br />
button" hose<br />
connection.<br />
Special<br />
blowing outlet.<br />
Extra<br />
large<br />
fixed<br />
rear wheels,<br />
two ball<br />
bearing front<br />
casters and<br />
many other<br />
excluslveSuoer<br />
features.<br />
Ask him! Your Super<br />
dealer can help you<br />
solve any floormaintenance<br />
problem, complicated<br />
or simple, extensive<br />
or limited.The<br />
many models of the ultra<br />
modern Super Suction ® Heavy Duty Cleaners and the<br />
Super Service Floor Machines— all with Super Specialized<br />
tool equipment—make them the first choice in every<br />
classification in the commercial floor maintenance<br />
field, regardless of budget or capacity requirements.<br />
SUPER<br />
SUCTION® CLEANERS<br />
Seven models. Wet and dry pick-up<br />
and blowing. Internal, uncloggable<br />
filter. Dry air by-pass. Specialized tool<br />
equipment for all kinds of work.<br />
SUPER SERVICE FLOOR MACHINES<br />
4 Sizes— 1.^", 15", 17", 20".<br />
Easy-rest switch eliminates grip<br />
effort and hand fatigue. Smooth<br />
starting. Simple design and<br />
rugged construction—no service<br />
problems. Oversize, nonmarking<br />
rubber wheels make<br />
transportation easy, even on<br />
stairs.<br />
Your Super dealer will gladly demonstrate these odvanced fleer machines ond heavy duty cleaners<br />
on your premises. Write for cotolog and complete doto.<br />
THE NATIONAL SUPER SERVICE COMPANY<br />
1941 N. 12th St. TOLEDO 2, OHIO<br />
SAltS AND SERVICE in TkinOfMi &tUi<br />
IN MNtD
MAINTENANCE AND OPERATION<br />
A GUIDE TO BEHER RESTROOMS<br />
THROUGH EFFICIENT FIXTURES<br />
AND SUPERVISED MAINTENANCE<br />
By C. F.<br />
CRAIGIE Jr.*<br />
H| If receipts at the boxoffice have<br />
been lagging for a spell, don't be too<br />
hasty in blaming it on a run of mediocre<br />
films.<br />
While this may very well be the basic<br />
cause, there may be other contributing<br />
factors<br />
that haven't even occurred to you.<br />
For one thing, your restrooms may be<br />
driving business away to competitors.<br />
How long since you last took a searching<br />
look at the condition of washrooms in<br />
your theatre?<br />
If you're like the average theatre manager,<br />
the answer probably is "too long."<br />
Not that it's an intentional oversight<br />
on your part. The trouble is, washroom<br />
•Plumbing and Heating Industries Bureau.<br />
miss the problem by hiring a cleanup man<br />
to keep the facilities presentable.<br />
It's not that easy. Some cleanup men<br />
are conscientious in performing their<br />
duties. But, just as many undoubtedly are<br />
not. These are the ones who require<br />
supervision, but very often do not get it.<br />
facilities, being hidden behind closed doors,<br />
are so easily forgotten.<br />
You may have thought you could dis-<br />
Remember, whether you make a practice<br />
of periodically inspecting the washrooms<br />
or not, your patrons are doing just<br />
that very thing every time they open a<br />
washroom door.<br />
And, if what they find is not to their<br />
liking, you'll soon feel the adverse effects<br />
of their unfavorable word-of-mouth advertising<br />
to their friends.<br />
If you're operating in a metropolitan<br />
area where patrons have a wide latitude<br />
of choice in theatres to patronize, you can<br />
hardly afford to let your washrooms get<br />
rundown, not with an enterprising competitor<br />
across the street or a few doors<br />
away who is keen enough to recognize<br />
the sales value of this attention to the<br />
Wall-hung layatories, toilets, and enclosures make<br />
easier for the janitor to scrub and mop the floor. No<br />
the excellent lighting, shed equally on the toilet cor<br />
partments and the rest of the washroom. Each lavato<br />
has its own soap dispenser, a real convenience to theat<br />
patrons. Towel dispenser is another essential of tfie mode<br />
washroom.<br />
comfort of his patrons for what it's worth.<br />
Of course, it's easy to blame unsightly<br />
Continued on following page<br />
^ ifi'SiAT with fhe<br />
IRWIN eoAier<br />
. ..^^BETTER BOX OFFICE<br />
NOW AVAILABLE WITH FULL SPRING UPHOLSTERED BACK<br />
Just as essential as good attractions is the comfort of seating<br />
a theater afFords. And those owners who provide the<br />
latter with the IRWIN COMET know that it is great medicine<br />
for boosting box office receipts ... an investment<br />
that quickly pays for itself. Now available with full spring<br />
upholstered backs, padded or plywood backs, they assure<br />
that extra measure of comfort and good appearance that<br />
keep your customers coming back again and again. And<br />
they're built to give you exceptionally long service with a<br />
minimum of maintenance costs. Write today, for details<br />
on how you con boost profits by re-seating with this<br />
fine, modern-to-the-minute, moderately priced chair.<br />
IRWIN SEATING ^/z^<br />
GRAND RAPIDS MICHIGAN<br />
BOXOFFICE :: October 30, 1956 77
TICKET BOXES<br />
PORTABLE TICKET<br />
BOX<br />
Mode especially for DRIVE-IN<br />
THEATRES. Mode of sturdy<br />
2 - p i e c e construction. Comes<br />
equipped with key and lock.<br />
Furnished in a variety of crackle<br />
finishes.<br />
Shipping weight approximately<br />
6 lbs.<br />
The Goldberg Bros. Ticket Box features<br />
the disappearing schedule<br />
holder when not needed. Dooi<br />
fastened to body by body hinge<br />
and equipped with lock. Finished<br />
with a removable white finished<br />
ticket stub container.<br />
Furnished in a variety of crackle<br />
finishes. Base ond top finished In<br />
black crackle finish or top can be<br />
furnished In a satin chromium finish<br />
at additional cost.<br />
Shipping weight approximately 40<br />
lbs.<br />
Ticket boxes sold through theatre supply dealers only.<br />
GOLDBERG<br />
DENVER, COLORADO<br />
BROS<br />
Replace Obsolete Systems or Equip New Theatres with<br />
DeVRY DUAL PROJECTION & SOUND OUTFITS<br />
Rebuilt Like New by S.O.S.— Includes 2 projectors with built-in soundheads,<br />
3,000 ft. upper magazines, pedestals, 2 Series II coated lenses, IKW<br />
arclamps, rectifiers with tubes, 30-watt sound film amplifier, booth monitor<br />
speaker, 2-way speaker system for low and high frequencies, automatic<br />
electric chongeovers and footswifches . . . ALL FOR ONLY $2,495.<br />
ARC LAMPS GALORE<br />
au in good condition<br />
Peerless Magnates<br />
$395 PR.<br />
Strong Mogul, Brenkert Enarc<br />
350 PR.<br />
Forest U.T., Ashcraft "E," Ballantyne... 300 PR.<br />
Cot\ be rebuilt to look and operate like new for $200 per pr.<br />
Other dual projection<br />
and sound<br />
outfits from $895.<br />
BEST VALUES in<br />
Seamless<br />
Metallic<br />
Aperture<br />
and<br />
Screens,<br />
Plates,<br />
Everything<br />
for Cinemascope<br />
Sn C PIUrMA CIIDDI V rnOD "*"* ^' '" ^""^ ""•' "reet, n.y.c. 19<br />
. U. 0. UlnLlTIH oUrrLT UUnr . pnone: PLaza 7-0440 Cable: Sosound<br />
ffHeAfa^e- mirrors?<br />
iMHL can.<br />
AoCi>« -uouA. p/io^&m. utit^<br />
HEYER-sHULTz UNBREAKABLE<br />
METAL REFLECTORS<br />
$ YEAR GUARANTEE 'Mmmmi SCREEN ILLUMINATION<br />
SEE YOUR THEftm SUPPLY DEALER • M.i.o.mi b, u!Ytit-SMUii:.wc,c.4,r(i,m,.H.J.<br />
-a*<br />
GUIDE TO BETTER<br />
RESTROOMS<br />
Continued from preceding page<br />
washrooms on poor service by the janitor.<br />
The truth of the matter is, a good many<br />
theatre washrooms today are beyond the<br />
point where cleaning, however thorough or<br />
frequent, does much to better the general<br />
appearance.<br />
These are the washrooms that must be<br />
modernized, if they are to be brought up<br />
to par with other conveniences and<br />
services provided by the theatre to its<br />
patrons.<br />
The signs of a neglected washroom are<br />
all too dismally apparent—chipped lavatories<br />
and crazed urinals with stains of<br />
long-standing, cracked toilet bowls, missing<br />
faucet handles, lack of soap and towels.<br />
NOT A PRETTY PICTURE<br />
Add to this, poor lighting, dirty floors<br />
and walls, and damp spots around the base<br />
of toilet bowls which have worked loose<br />
from floor boltings.<br />
Not a pretty picture, is it? Nor, is it<br />
exaggerated or overdrawn. Many theatres<br />
which otherwise offer a presentable enough<br />
appearance, have washrooms every bit this<br />
bad and worse.<br />
The wonder is that the facilities are<br />
ever permitted to deteriorate to such a<br />
point, since the odor emanating from such<br />
washrooms is a dead giveaway to anyone<br />
merely passing by outside.<br />
In tackling the remodeling of ill-kept,<br />
dilapidated washrooms, the fixtures are<br />
the starting point. Old and defective fixtures<br />
are the most obvious offenders and<br />
must be replaced, before any basic improvement<br />
can be achieved.<br />
As to proper fixture ratios in planning<br />
the modernization of inadequate washrooms,<br />
most sanitary codes require a<br />
minimum of one toilet for each 250 persons<br />
of either sex.<br />
One urinal for each 150 men also is a<br />
minimum requirement. It is advisable to<br />
install a lavatory for each two toilets or<br />
urinals.<br />
PLAN FOR CAPACITY<br />
However, since these are minimums. it<br />
is well to remember that washrooms should<br />
be planned large enough in every case to<br />
provide for a theatre's full seating capacity,<br />
to avoid overcrowding during the rush<br />
period that occurs during intermissions<br />
and when shows break up.<br />
If the theatre presents stage performances,<br />
the backstage washroom facilities<br />
should include not less than one toilet for<br />
each sex, plus a urinal. Additionally, there<br />
should be a lavatory in each dressing room.<br />
At least one drinking fountain in the<br />
auditorium is required by most codes.<br />
Modem fountains, the safe and approved<br />
kind, feature an automatic or manually<br />
controlled stream regulator to compensate<br />
for variations in water pressure, and<br />
an angle stream jet.<br />
A guard over the jet prevents it from<br />
78 The MODERN THEATRE SECTION
The Admission<br />
Control System<br />
that means<br />
Good Business<br />
Good Showmanship<br />
made only by<br />
General Register Corp.<br />
43-01 Twenty-Second Street ,<br />
long Island City 1, N. Y.<br />
1018 So. Wabash Ave., Chicago 5, III^<br />
coming in contact with the lips. Design<br />
of the guard also assures the washing of<br />
saliva and waste water directly into the<br />
receptor.<br />
Fountains of the vertical type, in which<br />
the water flows out of an upright jet,<br />
are dangerous to health, because they<br />
harbor germs. Be sure to provide an<br />
abundance of safe, pure drinking water for<br />
the convenience of your patrons.<br />
The basic fixtures found in women's<br />
washrooms are toilets and lavatories. A<br />
third, and relatively new fixture, is being<br />
installed in many women's washrooms<br />
today—a separate urinal.<br />
PERSONAL CONTACT AVOIDED<br />
Personal contact can be avoided in using<br />
this fixture, a factor which women particularly<br />
appreciate. In women's washrooms<br />
with separate urinals, the toilet<br />
cleaning problem is considerably simplified<br />
for the maintenance man.<br />
Men's washrooms will require toilets,<br />
urinals and lavatories. Urinals in the<br />
men's washroom may be wall-hung or<br />
floor-mounted.<br />
The floor-mounted type have drains that<br />
can be used to carry away the runoff water<br />
when floors are hosed down and scrubbed<br />
in the daily cleaning routine.<br />
Wall-hung urinals, on the other hand,<br />
leave the floor space underneath entirely<br />
free and unobstructed. This makes mopping<br />
and scrubbing much easier for the<br />
janitor.<br />
The trend is increasingly towards wallhung<br />
fixtures for both men's and women's<br />
washrooms, because of easy maintenance<br />
and cleaning. In many installations all<br />
fixtures are wall-hung—lavatories, toilets<br />
and urinals. Even the partitions between<br />
toilets can be wall-hung to get them off<br />
the<br />
floor.<br />
In lavatories for men's and women's<br />
washrooms, there is a wide choice of types.<br />
Many, as already pointed out, are wallhung.<br />
Others stand on pedestals, or on<br />
chromium-plated brass legs.<br />
SHAPES OF LAVATORIES<br />
Storage space for placing personal belongings<br />
is provided either by the slab<br />
around the bdwl of the lavatory, or on a<br />
raised shelfback. Lavatory bowls are<br />
rectangular, square, oval, or D-shaped.<br />
The fittings—combination faucets and<br />
popup drains—are of chomium-plated<br />
brass. Chromium finish retains its bright<br />
sparkle and luster indefinitely, with proper<br />
cleaning. This means wiping with a soapy<br />
rag, rinsing with clear water, and drying<br />
with a clean cloth.<br />
Abrasive cleaners should never be<br />
used in cleaning chromium fittings of<br />
plumbing fixtures, because of the risk<br />
of scratching and dulling the finish.<br />
Combination faucets are to be preferred<br />
to separate hot and cold water faucets for<br />
the lavatories, because of the ease with<br />
which water can be tempered, with the<br />
former, according to the user's preference.<br />
Continued on following page<br />
*25<br />
DOWN<br />
Balance<br />
SIO<br />
Monthly<br />
400 DELUXE<br />
PENNY<br />
FORTUNE<br />
SCALE<br />
NOT A<br />
NOVELTY—<br />
BUT AN<br />
INVESTMENT<br />
25-75 %<br />
PROFIT ,<br />
WEIGHT 165 LBS.<br />
We also manufacture an all weother<br />
scale and a horoscope scale.<br />
Invented and Made Only by<br />
WAT L I N G<br />
Manufacturing<br />
Company<br />
4650 ^. Fulton St. Chicago 44, Illinois<br />
Est. 1889—Telephone; Columbus 1-2772<br />
Cable Address: WATLINCITE, Chicago<br />
"Comfort is<br />
Our Business'<br />
HEYWOOD-,<br />
WAKEFIELD'<br />
THEATRE CHAIRS<br />
Theatre Seating Division<br />
Menominee • Michigan<br />
"PHIlllPS CARBON SAVERS';<br />
THEATRES, DRIVE-IN THEATRES<br />
Am TYPE OF ARC LAMP<br />
Mfg. By<br />
PHILLIPS ELECTRO EXTENSIONS<br />
P. O. Box 788 Charleston, W. Vo.<br />
ASK YOUR THEATRE SUPPLY DEALER j<br />
B O X O F F I C E : : October 20, 1956 79
JheNEW<br />
ROBIN<br />
GUIDE TO BETTER<br />
RESTROOMS<br />
Continued from preceding page<br />
If desired, faucets with self-closing<br />
vaives can be installed to conserve water.<br />
A thermostatic temperature regulator<br />
should be installed to prevent scalding<br />
water from coming out of a lavatory hot<br />
water iaucet. This is particularly important<br />
in theatre washrooms, where children<br />
as well as adults use the facilities.<br />
Toilets for both men's and women's theatre<br />
washrooms should be of the elongated<br />
bowl type. The extra large water area<br />
makes it easier to keep such fixtures in a<br />
clean and sanitary condition.<br />
Toilet seats<br />
should be of the open-front<br />
type, again as an aid in cleaning.<br />
FLUSH VALVES IMPORTANT<br />
Rapid flushing action is a basic requirement<br />
of toilets Installed in public washrooms.<br />
Plush valves take care of this<br />
need. They should be equipped with<br />
vacuum breakers, to prevent possible backsiphonage<br />
and pollution of water supply.<br />
The same type of flush valve can be installed<br />
on individual urinals in the men's<br />
washroom, or a bank of urinals can be<br />
Hushed periodically by an automatic flushing<br />
mechanism.<br />
The advisability of colored fixtures<br />
should be considered in planning washrooms<br />
that will appeal most to women<br />
theatre patrons. Colored fixtures cost only<br />
slightly more than white, but the added<br />
cost is well worth the investment, considering<br />
the favorable impression registered.<br />
Plumbing fixtures in matched ensembles<br />
are available today in these attractive<br />
colors—blue, green, yellow, pink, ivory,<br />
suntan and gray, as well as Persian red, a<br />
deep winelike shade.<br />
PROJECTIONISTS<br />
everywhere -know<br />
and favor the<br />
GRISWOLD<br />
SPLICER<br />
MODEL R-2<br />
FOR 35MM FILMS<br />
Exclusive features assure fast, accurate<br />
splices on a frame line every<br />
time. Sturdy, all-metal construction<br />
assures long, trouble-free service.<br />
•<br />
For details and prices write our<br />
National<br />
Distributor<br />
^Qumiada. PRODUCTS CORP.<br />
330 W. 42nd St., New York 18, t4. Y.<br />
GRISWOLD MACHINE WORKS<br />
PORT JEFFERSON, NEW YORK<br />
Patentee, original and sole maker of<br />
genuine GBISWOLD Splicers.<br />
Ho s%e 15<br />
\oo Bit..<br />
SELENIUM RECTIFIER<br />
Specifically engineered for New<br />
and Wide Screen<br />
Projection Systems<br />
"TRU-ARC" Rectifiers and aQB/*,<br />
complete factory parts ftf ^^^%P<br />
available immediately from •<br />
our factory at East Orange, -f.<br />
New Jersey.<br />
* OTO'<br />
Monufactured by Sonsha Electric C«.<br />
SOLE U. S. DISTRIBUTOR<br />
J. E. ROBIN, INC.<br />
Alofion Picture Equipment Specio/isfs<br />
267 Rhode Island Avenue<br />
EAST ORANGE, N. J.<br />
Manufacturers of<br />
MOTOR GENERATORS • RECTIFIERS<br />
RO-RO CONVERTER • SCREENS<br />
FIXTURES IN PASTELS<br />
With the exception of the last-named,<br />
the colors are soft pastels which blend<br />
readily with stronger color tones of materials<br />
chosen for floor and wall finish.<br />
It is advisable in planning the remodeling<br />
of a woman's washroofti to provide a<br />
separate lounge off the room containing<br />
the fixtures. In addition to sofas, easy<br />
chairs, and smoking stands, there should<br />
be a powder bar with a full-length mirror.<br />
This will free lavatories in the washroom<br />
for the use of those interested primarily<br />
in washing the hands and face.<br />
Primping at lavatories ties up the facilities<br />
Indefinitely and annoyingly during<br />
rush periods. The practice can be<br />
discouraged by omitting mirrors over the<br />
lavatories.<br />
If a separate lounge room and powder<br />
bar are impossible due to space limitations,<br />
mirrors will have to be installed in<br />
the washroom. But, in no case should<br />
they be placed above lavatories.<br />
Experience has proved time and time<br />
again that ordinary painted plaster walls<br />
are not satisfactory for washrooms, be-<br />
ADC curtain track and con»<br />
trol equipment con be customfitted<br />
to your needs. Our Besleel,<br />
Silent Steel and Fenesleel curtain<br />
trocks . . . our Autodrope, Silver<br />
Service, Lift-Brake and Slop-<br />
Start and Reverse curtain machines<br />
are smooth, effortless and<br />
dependable.<br />
"W( Uftert lit KUtt Critirattd Ctrtaiiu k Hi* WtrU"<br />
PROFESSIONAL SEAT RENOVATION<br />
Foctory-troined crew will r«-do your theatre chairs<br />
like new.<br />
SAMPLES ESTIMATES ANYWHERE.<br />
203S« GRAND RIVER<br />
DITRaiT,<br />
MICHIGAN<br />
KtNWOOD 3.8740<br />
80 The MODERN THEATRE SECTION
More<br />
ILLUMINATION<br />
Befter<br />
COLOR BALANCE<br />
More Light per Ampere<br />
•<br />
The Larger Cored Carbons<br />
Make Possible<br />
EVEN, BRILLIANT ILLUMINATION<br />
and a<br />
BRIGHTER, SHARPER PICTURE<br />
ever entire screen area for<br />
CinemaScopE<br />
VISTAVISION<br />
color or black & white<br />
SUPER SCOPE-235<br />
Ask for Test Samples ai Our Expense<br />
Write for your FREE NEW<br />
LORRAINE CARBON CHART<br />
of recommended omperages, voltage and arc gaps.<br />
Amp.
ADLER<br />
NEW<br />
'5NAPL0K'<br />
PLASTIC<br />
LEUERS<br />
Snap on and off frames easily.<br />
Testing lab reports these new 4"-<br />
6"-8"-t0"-12'-17"-24" letters stay<br />
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and spring clip keeps its<br />
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gripping power after being used<br />
20,000 times.<br />
•<br />
l''or Information About Complete .\dler<br />
IJne or Letters k Frames, Contact Your<br />
liistrlbutor or Write tor Free Catalog:<br />
ADLER<br />
Silhouette Letter Co.<br />
Ever<br />
look<br />
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your<br />
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FROM THIS ANGLE?<br />
Your theater seating Is an investment<br />
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costs and compelling eye-appeal<br />
. . . from every angle — if it is<br />
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^utemationaLsEAT<br />
DIVISION OF<br />
UNION CITY BODY CO., INC<br />
Union City, Indiana<br />
r- "N<br />
GLASS, CHROME and<br />
STAINLESS STEEL<br />
CLEANER<br />
... By KINNER<br />
Acclaimed by thousands of theatre<br />
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• REMOVES THE FILM THAT CAUSES SMEARS<br />
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• Fine for Popcorn Moctiinet ond reflectors.<br />
• Works in extreme low temperotures.<br />
Sold by NATIONAL THEATRE SUPPLY<br />
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C 0.<br />
Alphabetical Index<br />
of Advertisers' Key Numbers an^K^'<br />
Number<br />
Ace Electric Mtg. Co 60b<br />
Adlor Silhouette Letter Co. 82d<br />
American Playground Device Co 71a<br />
American Seating Co 115a<br />
Arvin Industries, Inc — 8a<br />
C. S. Ashcralt Mig. Co 40a<br />
Automatic Devices Co 80c<br />
Ballantyne Co 75a<br />
Bausch & Lomb Opticol Co<br />
69a<br />
Edgar S. Bowman. 59c<br />
Cali Products Co 57b<br />
Canada Dry Ginger Ale. Inc -...44a, 45a<br />
Carbonic Dispenser. Inc 54a<br />
Carbons, Inc<br />
81a<br />
L. E. Carpenter 57a<br />
Coca-Colo Co<br />
2a<br />
Drive-In Theatre Mlg. Co - 72a<br />
Arthur DuGrenier, Inc 47a<br />
EPRAD<br />
66a<br />
Electric-Aire Engineering Corp 81c<br />
Evans Reconing Service<br />
Florman & Babb<br />
71d<br />
82a<br />
Flowers oi Hawaii. Ltd... 71c<br />
General Register Corp 79a<br />
GHR Enterprises<br />
46b<br />
Goldberg Brothers<br />
78a<br />
Griswold Machine Works 80b<br />
Henry Heide, Inc 51a<br />
Hewitt-Robins, Inc 41a<br />
Heyer-Shultz, Inc _ 78c<br />
Heywood-Wakeiield Co<br />
79c<br />
International Projector Corp<br />
6a<br />
International Seat Corp<br />
82e<br />
Irwin Seating Co 77a<br />
Kinner Products Co 82i<br />
Koiled Kords 64a<br />
KoUmorgen Optical Co 61a<br />
LaVezzi Machine Works<br />
73b<br />
Manko Fabrics Co<br />
6Ib<br />
Manley, Inc 48a<br />
Mid-East Sales Co , 74b<br />
Miniature Train Co 64b<br />
Miracle Whirl Sales Co 66b, II6a<br />
Motiograph, Inc 59a<br />
Multiplex Faucet Co , 47b<br />
National Carbon Co. 3a<br />
National Excelite 17a<br />
National Super Service<br />
76a<br />
National Theatre Supply 58a<br />
Nestle Co<br />
43a<br />
Oglesby Equipment Co<br />
80d<br />
Pic Corp 70a<br />
Phillips Electro Extensions 79d<br />
Projection Optics Co 81b<br />
RCA (Service)<br />
73a<br />
Raytone Screen Corp<br />
60a<br />
Recreation Equipment Co.<br />
74a<br />
I. E. Robin, Inc SOaj<br />
Sandler Mfg. Co. „ 71e'<br />
C. F. Simonin's Sons, Ino 46a<br />
S.O.S. Cinema Supply Corp.<br />
78b<br />
Sonken-Galamba Corp 82b<br />
Speed Scoop „ 46d<br />
Steel Products Co 52b<br />
Strong Electric Corp 5a<br />
Superior Refrigerator Mig. Co. 46c<br />
Switzer's Licorice Co 52a<br />
Thermolator Corp 71b<br />
United Speaker Co 70b<br />
Vallen, Inc _. e2c<br />
Valley Forge Flag Co., Inc 66c<br />
Vocolite Screen Corp 59b<br />
Wagner Sign Service, he 7o<br />
Walling Mfg. Co _ _ 79b<br />
Westrex Corp.<br />
Western Electronics Co 65b<br />
Whitney Blake Co. _ 65a<br />
4a<br />
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w<br />
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WATCH YOUR SPLICING<br />
PROBLEMS DISAPPEAR<br />
F&B<br />
This new film cement took<br />
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used in any formula which<br />
serves to make this the most<br />
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FLORMAN & BABB invites you to write for a free<br />
sample or place your order now for earliest delivery.<br />
CAUTION: Do not mix F&B film cement with<br />
any other brand. The ingredients do not blend.<br />
PRICES: 2 oz. 4[c, '^ pt. $1.50, 1 pt. $2.50<br />
mTiaMTpim<br />
A PERFECT SPLICE EVERY TIME with the<br />
EXCLUSIVE PRESET SPLICER<br />
The major cause of poor splicing is improper scrapino<br />
(either too much or too little). Now that problem<br />
has been soked with the AUTO-MATIC SPLICER<br />
that takes off exactly the rioht depth every time<br />
. . . regardless of applied pressure.<br />
AUTO-MATIC SPLICER is a precision tool . . .<br />
imported from England. It has a precision ground,<br />
tungsten steel scraper that is preset and ready for<br />
making thousands of splices . . .<br />
The fastest, sofest splicer on the market today.<br />
BROCHURE ON REQUEST<br />
WRITE FOR FREE CATALOG FOR<br />
ALL MOTION PICTURE NEEDS<br />
FLORMAN & BABB<br />
68 W. 45 ST., NEW YORK 34, N.Y.<br />
Phone. MUrrar Hill I.2»IB<br />
Cobit t«di>i>> liOMtlS. N f.<br />
SPEAKER STANDS<br />
and GUIDE LIGHT<br />
POSTS<br />
Fabricated to your specifications<br />
from new or used steel pipe or<br />
tubing—black and galvonized.<br />
Wf/fe—Wire—P/ione<br />
SONKEN-GALAMBA CORP.<br />
2nd and Riverview<br />
Kansas City 18, Kansos<br />
ATwater 1-9305<br />
famous since 1916<br />
or the finest<br />
curtain<br />
in<br />
controls,<br />
tracks and special<br />
operating devices.<br />
INCe<br />
akron 4, ehio<br />
82 The MODERN THEATRE SECTION
JSE THE FREE RETURN CARDS<br />
FOR MORE INFORMATION<br />
AKE ANOTHER LOOK at the advertisements in this Modern Theatre BUYERS'<br />
ilRECTORY and REFERENCE SECTION. See the Alphabetical Index of Advertisers on<br />
he facing page; also the Condensed Products Index below. In both, FIGURES in the<br />
uey Number shown for each manufacturer indicate the page on which that firm's<br />
jidvertisement appears. The postcards below have numbers corresponding to the<br />
oge numbers—with letters added.<br />
Circle the whole Key Number, including the letter,<br />
orresponding to the page numbers of the advertisements on which you wont more<br />
nformation. Then; Fill in your name, address, etc., in the space provided, tear<br />
:)Ut<br />
the card and mail.<br />
fER BUYING<br />
SERVICE<br />
DIRECTORY<br />
3ERN THEATRE<br />
BOXOFFICE<br />
• If a product in which you ore interested does not oppear in this Condensed Index, or if o comirehensive<br />
list of sources is required, turn to the general directory which begins on page 83. A<br />
ettcr to each manufacturer will obtain the information you seek . . . and when writing, please<br />
tiention Modern Theatre BUYERS' DIRECTORY and REFERENCE SECTION of BOXOFFICE.<br />
CONDENSED PRODUCT INDEX<br />
M<br />
PROJECTION<br />
ADMISSION CONTROL SYSTEM, DRIVE-INS<br />
General Register Corp 79a<br />
Nestle Co., Inc 43a<br />
Switzer's Licorice Co 52o<br />
18 SOUND IQUIPMfNT<br />
^DM1SSI0N<br />
SIGNS<br />
Edgar S. Bowman 59c<br />
\TTENDANCE STIMULATORS<br />
Flowers of Hawaii, Ltd<br />
ATTRACTION<br />
BOARDS AND LETTERS<br />
71c<br />
Adier Silhouette Letter Co 82d<br />
Wagner Sign Service<br />
7a<br />
:andy<br />
Henry Heide, Inc 51a<br />
CARBON SAVERS<br />
Call Products Co 57b<br />
Phillips Electro Extensions 79d<br />
CURTAIN CONTROLS & TRACKS<br />
Automatic Devices Co 80c<br />
Vallen, Inc 82c<br />
DRINKS, SOFT<br />
Canada Dry Ginger Ale, Inc 44a, 45a<br />
Coca-Cola Co 2a<br />
I ADVERTISING DISPLAY<br />
7 ftOHIkGl<br />
CONCESSIONS<br />
21 AUIOMtllC VENDING<br />
12 tIGHTING<br />
PLEASE PRINT<br />
Name<br />
Position<br />
Theatre or Circuit..<br />
Street No<br />
City<br />
State..<br />
Ko<br />
'Postage Stamp ^<br />
Necessary<br />
if Mailed in<br />
the United<br />
States<br />
20 TICKET OFFICE<br />
27 MISCEllANEOUS 23 ORIVE'IN EQUIPMENT<br />
BUSINESS REPLY CARD<br />
First Class Permit No. 874 - Section 34.9 PL8.R - Kansas City, Mo.<br />
MODERN THEATRE Section of BOXOFFICE<br />
Reader Service Dept.<br />
Buyers' Directory 1956<br />
825 Van Brunt Blvd.<br />
KANSAS CITY 24,<br />
MO.<br />
MODERN THEATRE:
'<br />
'.<br />
ADLER<br />
NEW<br />
SNAPLOK'<br />
PLASTIC<br />
LETTERS<br />
Snap on and off frames easily.<br />
Testing lab reports these new 4"-<br />
6"-8"-10"-12'-17"-24" letters stay<br />
firmly on frames even in a 60-mile<br />
and spring clip keeps its<br />
wind . . .<br />
gripping power after being used<br />
20,000 times.<br />
l''or Informailon About Complete .Adler<br />
line of Letters L Frames, Contact Your<br />
Distributor or Write for Free Catalog;<br />
ADLER<br />
Silhouette Letter Co.<br />
Ever<br />
look<br />
at<br />
11843-A West Olympic Blvd.<br />
Loi Angeles 64, ColK.<br />
your<br />
seating<br />
FROM THIS ANGLE?<br />
Your theater seating is an investment<br />
in patron comfort, low maintenance<br />
costs and compelling eye-appeal<br />
. . . from every angle — if it is<br />
INTERNATIONAL seating. Let us<br />
send you proof.<br />
^utematlonafsEAT<br />
DIVISION OF<br />
UNION CITY BODY CO., INC<br />
Union City, Indiana<br />
r- "N<br />
GLASS, CHROME and<br />
STAINLESS STEEL<br />
CLEANER<br />
... By KINNER<br />
I<br />
Acclaimed<br />
by thousands of theatre<br />
operators as the finest of<br />
them all.<br />
• REMOVES THE FILM THAT CAUSES SMEARS<br />
—BRINGS OUT THE SPARKLE.<br />
• Fine for Popcorn Machines and refloctors.<br />
• Works in extreme low temperatures.<br />
Sold by NATIONAL THEATRE SUPPLY<br />
and hundreds of other supply houses.<br />
Monufactured<br />
KINNER PRODUCTS CO.<br />
PATASKALA, OHIO<br />
by<br />
Alpl<br />
of Ad><br />
Ace<br />
Ele<br />
Adler S<br />
America<br />
America<br />
Arvin In<br />
C. S. A.<br />
Automat<br />
Ballanty<br />
Bausch<br />
Edgar E<br />
Call Pr<<br />
Canada<br />
Carboni<br />
Carbont<br />
L. E. C<br />
Coca-Ci<br />
Drive-In<br />
Arthur<br />
EPRAD<br />
Evans F<br />
FlormaB<br />
Flowers<br />
General<br />
GHR En<br />
Goldbei<br />
Griswol<br />
Henry 1<br />
Hewitt-I<br />
Heyer-S<br />
Heywoc<br />
Inteinat<br />
Internat<br />
Ir^vin<br />
Kinner<br />
S<br />
Koiled :<br />
Kollmor<br />
LaVezzi<br />
Manko<br />
Manley.<br />
Mid-Eae<br />
Miniatu:<br />
Miracle<br />
Motiogr<br />
Multiple<br />
Nationa<br />
Nationa<br />
Nationa<br />
Nationa<br />
Nestle (<br />
Oglesb^<br />
Pic Cor<br />
Phillips<br />
Projecti<br />
RCA (S<br />
Raytonc<br />
Recreat<br />
I. E. He<br />
Sandler<br />
C. F. S<br />
S.O.S.<br />
Electric-<br />
Sonken-<br />
Speed £<br />
Sleel P --<br />
Strong<br />
Superio<br />
Switzer<br />
Thermo<br />
United<br />
Vallen.<br />
Valley<br />
Vocalili<br />
Wagnei<br />
Wallint<br />
Westre:<br />
Weslen<br />
Whitne<br />
REFLECTORS<br />
Heyer-Shultz, Inc.. ..78c<br />
SCALES, PENNY WEIGHING FORTUNE<br />
Wotling Mfg. Co .79b<br />
SCREENS FOR INDOOR THEATRES<br />
L. E. Carpenter & Co., Inc 57a<br />
Vocalite Screen Corp 59b<br />
SEAT MAINTENANCE AND REPAIR<br />
Manko Fabrics Co., Inc 61b<br />
Ogiesby Equipment 80d<br />
SEATING, THEATRES<br />
American Seating Co<br />
115a<br />
Hewitt-Robins, Inc 41a<br />
Heywood- Wakefield Co 79c<br />
International Seat Corp 82e<br />
Irwin Seoting Co 77a<br />
SPEAKER CORDS<br />
Koiled Kords, Inc.. ..64a<br />
MODERN THEATRE:<br />
SPEAKER, IN-CAR FOR DRIVE-INS<br />
Bollantyne Co<br />
75,<br />
Drive-In Theatre Mfg. Co 72,<br />
EPRAD<br />
"ZljfA^<br />
Sandler Mfg. Co<br />
71,<br />
United Speaker Co<br />
7q|<br />
SPEAKER REPAIRS<br />
Eyans Reconing Service.. ..71,<br />
SPEAKER STANDS<br />
Sonken-Galamba Corp.. ..82<br />
THEATRE EQUIPMENT AND SUPPLIES<br />
National Super Service Co 76(<br />
S.O.S. Cinema Supply Corp 781<br />
Westrex Corp 4,<br />
TICKET BOXES<br />
Goldberg Brothers.. ..78<br />
UNDERGROUND CABLES<br />
Whitney Blake Co ..65<br />
Send me more information on the items ADVERTISED on the pages circled below.<br />
2a<br />
82
TO BETTER BUYING<br />
THE PRODUCT-SERVICE<br />
DIRECTORY<br />
of The MODERN THEATRE<br />
section of BOXOFFICE<br />
S<br />
DECORATING<br />
3 lUllDING MATERIAL<br />
8 FURNISHINGS<br />
19 UAGE EQUIPMENT<br />
} AlP CONDITIONING<br />
10 HEATING<br />
14 PROJECTION<br />
^^f<br />
1« SOUND EQUIPMENT<br />
17 SEATING<br />
6 FLOORS and CARPETS<br />
II<br />
INSUIATION- ACOUSTICS<br />
9 FURNITURE<br />
15 SAFETY DEVICES<br />
13 PLUMBING<br />
J/.
^<br />
ADVERTISING DISPLAY<br />
Use the Index of Advertised Products at Page 82 to find od-dato herein on popular items.<br />
1 ADVERTISING DISPLAY<br />
ADMISSION SIGNS-See 120<br />
101 -ATTRACTION BOARD LEHERS<br />
Adier Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Colif.<br />
Artcraft-Strauss Sign Co., 830 12th Ave., N. Y., N. Y.<br />
Ballontyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Bevelite Corp., The, 1615 Cordovo St., Los Angeles 7,<br />
Colif.<br />
Drive-In Theatre Mfg. Co., 505 W. 9th St., Kansas<br />
City 5, Mo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd, Nev/ York<br />
19, N. Y.<br />
Theatre Specialties, Inc., 1615 Cordova St., Los<br />
Angeles 7, Calif.<br />
Universol Corp., 6710 Denton Drive, Dallas, Tex.<br />
Wogner Sign Service, Inc., 218 S. Hoyne Ave., Chicago<br />
12, III.<br />
102-ADVERTISING MATS<br />
Fepco, 221-222 N. 16th St., Omaha, Neb.<br />
Metropoliton Mat Service, 303 E. 4th St., Los Angeles,<br />
Calif.<br />
103-AUTO MARQUEES<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Colif.<br />
S.O.S. Cinema Supply Corp., 602 West 52nd St., New<br />
York 19, N. Y.<br />
BANNERS, FLAGS, ETC-See 123<br />
BLACK LIGHT EQUIPMENT-See 502 and 506<br />
104-DATE STRIPS<br />
Edgar S. Bowman, 682 Sixth Ave., New York 10, N. Y.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Poblocki & Sons Co., 2159 S. Kinnickinnie, Milwaukee<br />
7, Wis.<br />
Romor-Vide Co., Chetek, Wise.<br />
Theatre Specialties, Inc., 1615 Cordova St., Los<br />
Angeles 7, Calif.<br />
Universal Corp., 6710 Denton Drive, Dallas 9, Tex.<br />
1 0S-DISPLAY FRAMES, CASES & EASELS<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Calif.<br />
Advonods Co., 2108 Payne Ave., Cleveland, Ohio.<br />
Bevelite Corp., The, 1615 Cordova St., Los Angeles 7,<br />
Calif.<br />
E. S. Bowman, 682-6th Ave., New York 10, N. Y.<br />
Nationol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat Soles, Inc., 113 W. 42 St., N. Y. 36, N. Y.<br />
Romar Vide Co., Chetek, Wis.<br />
Signs, Inc., 48 Geneva St., Boston 21, Mass.<br />
Theatre Specialties, Inc., 1615 Cordova St., Los<br />
Angeles 7, Colif.<br />
Universol Corp., 6710 Denton Drive, Dallas 9, Tex.<br />
106-ELECTRIC TURNTABLES<br />
Animated Display Creators, Inc., Ill So. Sixth St.,<br />
Mpls. 2, Minn.<br />
J. R. Cloncy, Inc., 1020 W. Belden Ave, Syracuse, N.Y.<br />
FLASHERS-See 119<br />
107-FLASHED OPAL GLASS<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Calif.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Pittsburgh Plate Gloss, 32 Duquesne Way, Pittsburgh<br />
22, Pa.<br />
Theatre Specialties, Irtc, 1615 Cordova St., Los<br />
Angeles 7, Colif.<br />
Wogner Sign Service, 218 S. Hoyne Ave., Chicago, 111.<br />
108-FLUORESCENT SIGNS<br />
Advonods Co., 2108 Payne Ave., Cleveland 14, Ohio<br />
Edgar S. Bowman, 682 Sixth Ave., New York 10, N.Y.<br />
Doc Foige & Associotes, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Stroblite Co., 35 W. 52nd St., New York 19, N. Y.<br />
Swanson-Nunn Signs, Inc., 2018 So. Kentucky Ave.,<br />
Evansville 14, Ind.<br />
Switzer Brothers, Inc., 4732 St. Clair Ave., Cleveland<br />
3, Ohio<br />
Triple-S-Supply Co., 206 First St., Son Francisco, Calif.<br />
Wagner Sign Service, Inc., 218 So. Hoyne Ave.,<br />
Chicago 12, III.<br />
109-FRAME and GLASS EQUIPMENT<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Calif.<br />
Ballontyne Co., The, 1712 Jackson Ave., Omaha 2,<br />
National<br />
Neb.<br />
Theatre Supply, Gold 92 St., York 38,<br />
New<br />
N. Y.<br />
Pittsburgh Plate Gloss, One Gatewoy Center, Pittsburgh<br />
22, Pa.<br />
Universal Corp., 6710 Denton Drive, Dallas, Tex.<br />
Wogner Sign Service, Inc., 216 S. Hoyne Ave.,<br />
Chicago 12, III.<br />
110-FRAMES, POSTER<br />
Bevelite Corp., The, 1615 Cordova St., Los Angeles 7,<br />
Calif.<br />
Doc Foige & Associates, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Universal Corp, 6710 Denton Drive, Dallas, Tex.<br />
111-HARDBOARD<br />
Armstrong Cork Co., Liberty St., Lancaster, Pa.<br />
Ballontyne Co., The, 1712 Jockson Ave., Omaha 2,<br />
Neb.<br />
Certain-Teed Products Corp., 120 E. Lancaster Ave.,<br />
Ardmore, Po.<br />
Marsh Wall Products, Inc., Horger 8i Main Sts., Dover,<br />
Ohio.<br />
Masonite Corp., Ill W. Washington, Chicago 2, III.<br />
Triple-S-Supply Corp., 206 First St., San Francisco<br />
5, Calif.<br />
United States Plywood Corp., 55 W. 44th St., New<br />
York 36, N. Y.<br />
112-INSERT FRAMES<br />
Bevelite Corp., The, 1615 Cordova St., Los Angeles 7,<br />
Colif.<br />
Drive-In Theatre Mfg. Co., Div. of Dit-Mco, Inc., 505<br />
W. 9th, K. C. 6, Mo.<br />
National theotre Supply, 92 Gold St., New York, N. Y.<br />
Peoples Display Frame Co., 1513-15 Olympic Blvd.,<br />
Montebello, Colif.<br />
Theotre Specialties, Inc., 1615 Cordovo St., Los<br />
Angeles 7, Calif.<br />
Universal Corp., 6710 Denton Dr., Dallas 8, Tex.<br />
113-LAMP COLORING<br />
Capitol Stage Lighting Co., Inc., 527-529 W. 45th<br />
St., New York 36, N. Y.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
LETTER MOUNTING UNITS-See 101<br />
114-LETTERS, SILHOUETTE<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Calif.<br />
Ballontyne Co., The, 1712 Jackson Ave., Omaha 2,<br />
Nebr.<br />
National Theatre Supply, 92 Gold St., New York, N. Y.<br />
Wagner Sign Service, Inc., 218 So. Hoyne, Chicago<br />
12, III.<br />
LOBBY DISPLAYS, ANIMATED-See 10S<br />
115-LOBBY SIGNS,<br />
NEON<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Calif.<br />
116-MARQUEES<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Calif.<br />
Ballontyne Co., The, 1712 Jackson Ave., Omaha 2,<br />
Nebr.<br />
Doc Foige & Associates, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Federal Enterprises, Inc., 8700 S. Stote St., Chicago<br />
19, III.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Poblocki i Sons Co., 2159 S. Kinnickinnie Ave., Milwaukee<br />
7, Wis.<br />
Theotre Specialties, Inc., 1615 Cordova St., Los<br />
Angeles 7, Colif.<br />
Wagner Sign Service, Inc., 218 So. Hoyne, Chicogo, III.<br />
MARQUEE SERVICING EQUIPMENT-See 2212<br />
117-PORCELAIN ENAMELED SIGNS<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Colif.<br />
Bollontyne<br />
Neb.<br />
Co., The, 1712 Jackson Ave., Omoha 2,<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Poblocki & Sons Co., 2159 S. Kinnickinnie Ave., Milwoukee.<br />
Wis.<br />
Wogner Sign Service, Inc., 218 S. Hoyne Ave., Chicago<br />
12, 111.<br />
POSTER FRAMES-See 105<br />
llg-POSTER, RENTAL<br />
American Poster Co., 2310 Coss Ave., Detroit, Mich.<br />
Glo-Art Poster Co., 2310 Coss Ave., Detroit Mich.<br />
Metropoliton Printing Co., 1609 N. 15th, Philo., Pa.<br />
Nationol Screen Service Co., 630 Ninth Ave., New<br />
York, N. Y.<br />
119-SIGN FLASHERS & BORDER CHASERS<br />
Doc Paige & Associates, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Federal Sign & Signal, 1 West 87th St., Chicago 19, III.<br />
Nationol Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Norpat, Inc., 113 W. 42 St., N. Y. 36, N. Y.<br />
Robin Inc., J. E., 267 Rhode Islond Ave., Eost Orange,<br />
N. J.<br />
120-SIGNS, ADMISSION<br />
Associoted Ticket & Register Corff., 346 W. 44th St.,<br />
New York 18, N. Y.<br />
Ballontyne Co., The, 1712 Jackson Ave., Omoha 2,<br />
Nebr.<br />
Edgar S. Bowman, 682 Sixth Ave., New York 10, N. Y.<br />
Doc Faige & Associates, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Federal Sign & Signal, 1 West 87th St., Chicago 19, 111.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Norpat, Inc., 113 W. 42 St., N. Y. 36, N. Y.<br />
121 -SIGNS, PLASTIC<br />
AdIer Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Calif.<br />
Associated Ticket & Register Corp., 346 W. 44th St.,<br />
New York City.<br />
Bollontyne Co., The, 1712 Jackson Ave., Omaha 2,<br />
Nebr.<br />
Edgar S. Bowman, 682 Sixth Ave., New York 10, N. Y.<br />
Drive-ln Theotre Mfg. Co., 505-9th St., Kansas City,<br />
Mo.<br />
Federal Enterprises, Inc., 8700 S. Stote St., Chicogo<br />
19, III.<br />
Long Sign Co., 6209 John Lodge Expy., Detroit, Mich.<br />
Merritt 4 Associates, R. K., 1 100 West 8th St., Azusa,<br />
Calif.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Norpat Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
Pepsi Colo Co., 3 West 57th St., New York, N. Y.<br />
Poblocki & Sons Co., 2159 S. Kinnickinnie, Milwaukee<br />
7, Wis.<br />
SILHOUETTE LETTERS-See 101<br />
TRANSPARENCY FRAMES-See 112<br />
e MODERN THEATRE INFORMATION BUREAU<br />
Von Brunt BcAileTorcL Kansas City 24, Mo.<br />
atlemen: I am intsrestsd in th* ioUowing subiacts, componiss or<br />
ducts:<br />
For specific inlormation<br />
on theatre subjects<br />
not listed or<br />
advertised<br />
herein<br />
USE THIS<br />
COUPON<br />
Bt turi to liin (<br />
Ihi eetoslti sMi.<br />
122-TURNTABLES, ELECTRIC<br />
Gole Dortheo Mechonisms, Elmhurst L. I., N. Y.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
123-VALANCES, BANNERS, Etc.<br />
Capitol Flog & Banner Co., 1719 Wyandotte St.,<br />
Kansas City, Mo.<br />
Hollywood Advertising Co., 1574 W. Washington Blvd.,<br />
Los Angeles 7, Calif.<br />
Nationol Flog Co., 43 W. 21 St., New York, N. Y.<br />
Notional Theotre Supply, 92 Gold St., New York, N. Y.<br />
124-WATER TREATMENT CHEMICALS<br />
Gorman Co., Inc., 1253 Grover, St. Louis 23, Mo.<br />
NOTE: The compiUre ol THE KEY TO BETTER BUYING directory ha»«<br />
used every precaution to Insure correct listing and spelling of linn names, addresses<br />
and the nomes ot products supplied by them. For this reason the<br />
publiiher cannot be respoiuible lor omissions or errors.
FREE Postcords are ptx>vi
CONCESSIONS Use the Index ot Advertised Products at Page 82 to find ad-data herein on popular itenu.<br />
403-BAGS, WAX, TRANSPARENT<br />
Concession Supply Co., 3916 Secor Rd., Toledo 13, Ohio<br />
Detroit Popcorn Co., 5633 Grand River Ave., Detroit 8,<br />
Mich.<br />
Gold Medal Products Co., 318 E. Third St., Cincinnati<br />
2, Ohio.<br />
Interstate Popcorn Co., 324 W. 44th, New York, N. Y.<br />
Monley, Inc., 1920 Wyandotte, Kansas City 8, Mo.<br />
National Theotre Supply, 92 Gold St., New York, N. Y.<br />
Rex Specialty Bag Co., 21-09 Borden Ave., Long<br />
Island City, N. Y.<br />
Savon Co., The, 286 Pennsylvania Ave., Peterson 3,<br />
N. J.<br />
404-BARBECUED MEATS<br />
Costletwrry's Food Co., 1010, Augusta, Go.<br />
Mickelbcrry Food Products, 43rd and State Line,<br />
KarKos City, Kas.<br />
Smithfield Horn and Products Co., Smithfield, Va.<br />
405-BEVERAGES<br />
APCO, Inc., 250 W. 57th St., New York 19, N.Y.<br />
Berlo Vending Co., 333 So. Broad St., Phila. 7, Pa.<br />
Blevins Popcorn Co., IrK., Popcorn Villoge, Noshville,<br />
Tenn.<br />
Colifornio Fruit Growers Exchange, Ontorio, Colif.<br />
Conado Dry Ginger Ale, Inc., 100 Pork Ave., New<br />
York, N. Y.<br />
Coca-Colo Co., The, P. O. Drawer 1734, Atlanto, Go.<br />
Concession Supply Co., 3916 Secor Rd., Toledo 13,<br />
Ohio.<br />
Dod's Root Beer Co., 2800 N. Tolman, Chicago 18, 111.<br />
Dori-Shoke Div., 140 W. Ontorio St., Chicogo 10, 111.<br />
Dr. Pepper Co., P. O. Box 5086, Dollos 2, Tex.<br />
Gold Medal Products Co., 318 E. Third St., Cincinnati<br />
2, Ohio.<br />
Gropette Co., 112 E. Grinsteod, Comden, Ark.<br />
Hires Co., Chorles E., 206 S. 24th, Philo. 3, Po.<br />
Hurty-Peck & Co., 1423 Noomi St., Indionopolis, Ind.<br />
Liquid Carbonic Corp., 3100 S. Kedzie, Chicogo, 111.<br />
Lyon Industries, Inc., 373-4th Ave., New York, N. Y.<br />
Monley, Inc., 1920 Wyondotte, Kansos City, Mo.<br />
Mission Dry Corp., 5001 S. Soto St., Los Angeles, Colif.<br />
Notional Theotre Supply, 92 Gold St., New York 38,<br />
Nehi Corp., 1 0th ond 9th Ave., Columbus, Go.<br />
Nesbitt Fruit Prod., 2946 E. 11th, Los Angeles, Colif.<br />
Orange-Crush Co., 2201 W. Main St., Evonston, III<br />
Pepsi-Colo Co., 3 W. 57th St., New York 19, N. Y.<br />
Pure Foods, Inc., 1300 Belmont Ave., Chicogo 13 111<br />
Squirt Co., 202 S. Hamilton Dr., Beverly Hills, Colif<br />
Theatre Condy Co., Inc., 400 Dinwiddle St., Pittsburgh<br />
19, Po.<br />
Tru-Ade, Inc., 20 N. Wocker Dr., Chicogo 6 111<br />
Wonder Co., The, 360 N. Michigan Ave., Chicogo I, III<br />
Welch Grope Juice Co., 55 5th Ave., New York 3, N.Y.<br />
406-BEVERAGE COOLER, BOHLE<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Champion Vender Co., Div. of Tyler Refrigeration<br />
Corp., 1329 Lake St., Niles, Mich.<br />
Foige & Associates, Doc., 630 Ninth Ave., New York<br />
36, N. Y.<br />
Frigidoire Div., General Motors Corp., 300 Taylor St..<br />
Dayton, Ohio.<br />
General Electric Co., Bloomfield, N. J.<br />
Hires Co., Chorles E., 206 S. 24th, Philo. 3, Po.<br />
Mills Industries, Inc., 4100 Fullerton, Chicago 39, III.<br />
Nosh-Kelvinotor Corp., Detroit 32, Mich.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Nehi Corp., 10th and 9th Ave., Columbus, Go.<br />
Perlick Bross Co., 3110 W. Meinecke, Milwaukee 45,<br />
Wis.<br />
Savon Co., The, 286 Pennsylvonio Ave., Poterson 3,<br />
N. J.<br />
Superior Refrigerator Co., 822-24 Hodiomont Ave.<br />
St. Louis, Mo.<br />
BEVERAGE DISPENSERS-See 426<br />
407-BEVERAGES, DRY SYRUP<br />
Cromore Fruit Products, Inc., P. O. Box 668, Point<br />
Pleosont, N. J.<br />
Gold Medol Products Co., 318 E. Third Ave., Cincinnati<br />
2, Ohio<br />
408-BEVERAGES, SOFT DRINK SYRUP<br />
Conodo Dry Ginger Ale, Inc., 100 Pork Ave., New<br />
York, N. Y.<br />
Coco-Colo Co., The, P. 0. Drower 1734, Atlanto 1, Go.<br />
Concession Supply Co., 3916 Secor Rd., Toledo 13, Ohio<br />
Dr. Pepper Co., P. O. Box 5086, Dollos, Tex.<br />
Dod's Root Beer Co., 2800 N. Tolmon, Chicago 18, 111.<br />
Gold Medol Products Co., 318 E. Third St., Cincinnati<br />
2, Ohio.<br />
Hershey Chocolote Corp., 19 E. Chocolate Ave.,<br />
Hershey, Po.<br />
Hires Co., Charles E., 206 S. 24th St., Phila. 3, Po.<br />
Hurty-Peck & Co., 1423 Noomi St., Indianapolis, Ind.<br />
Lyon Industries, Inc., 373-4th Ave., New York, N. Y.<br />
Mission Dry Corp., 5001 S. Soto St., Los Angeles, Colif.<br />
Notionol Theatre Supply, 92 Gold St., New York, N. Y.<br />
Nehi Corp., 1000-9th Ave., Columbus, Go.<br />
Nestle Co., Inc., The, 2 Willioms St., White Plains, N.Y.<br />
Oronge-Crush Co., 2201 W, Main St., Evonston, III.<br />
Pepsi-Colo Co., 3 West 57th St., New York, N. Y.<br />
Rio Syrup Co., 1804 S. Jefferson, St. Louis, Mo.<br />
Tone Products Co., 3846 W. Lake St., Chicogo 24, 111.<br />
409-BOOTHS, CONCESSION<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Dill, Inc., Philip A., 1209 Castle, Dallas, Tex.<br />
Gold Medol Products Co., 318 E. Third St., Cincinnoti<br />
2, Ohio.<br />
Monley, Inc., 1920 Wyandotte, K. C, Mo.<br />
National Theatre Supply, 92 Gold St., New York, N. Y.<br />
Poppers Supply Co., 114 W. 18th St., K. C, Mo.<br />
Savon Co., The, 286 Pennsylvania Ave., Poterson 3,<br />
N. J.<br />
Supurdisploy, Inc., 2100 Wisconsin Tower BIdg., Milwaukee,<br />
Wis.<br />
Theatre Candy Co., Inc., 1920 E. Kenilworth Rd.,<br />
Milwoukee 2, Wis.<br />
410-BUTTER DISPENSER, POPCORN<br />
Automatic Products Co., 250 W. 57th St., N. Y., N. Y.<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Blevins Popcorn Co., Inc., Popcorn Villoge, Noshville,<br />
Tenrv<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Cretors Co., Popcorn Village, Nashville, Tenn.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicogo, 111.<br />
Gold Medal Products Co., 318 E. Third, Cincinnati, O.<br />
Helmco Mfg. Co., 1215 W. Fullerton, Chicogo, 111.<br />
Krispy Kist Korn Machine Co., 120 S. Halsted,<br />
Chicago 6, III.<br />
Monley, Inc., 1920 Wyondotte, Konsas City, Mo.<br />
Mellos Peanut Co. of III., Inc., 724 W. Randolph St.,<br />
Chicago 6, III.<br />
Notional Theotre Supply, 92 Gold St., New York, N. Y.<br />
Savon Co., The, 286 Pennsylvania Ave., Poterson 3,<br />
N. J.<br />
Supurdisploy, Inc., 2100 Wiscoruin Tower BIdg., Milwaukee,<br />
Wis.<br />
411 -CANDY<br />
Amend Co., Fred W., 1603 Orrington Ave., Evonston,<br />
111.<br />
Paul F. Belch Co., Bloomington, 111.<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Blumenthal Bros., Morgoret & James Sts., Philo., Po.<br />
Broch & Sons, E. J., 4656 W. Kinzie, Chicogo, 111.<br />
Brock Candy Co., Chottanoogo, Tenn.<br />
Bunte Bros., 3301 West Franklin Blvd., Chicago 24, 111.<br />
Charms Co., 601 Bongs Ave., Asbury Pork, N. J.<br />
Chase Candy Co., 4230 Grovois Ave., St. Louis, A.4C.<br />
Chunky Chocolote Co., 200 Delancy St., N. Y., N. Y.<br />
Clark Co., D. L., 503 Mortindole, Pittsburgh 20, Po.<br />
Confections, Inc., 160 N. Loomis, Chicago 7, HI.<br />
Cracker Jock Co., 4800 W. 66th St., Chicogo, IIL<br />
Curtiss Candy Co., 1101 Belmont Ave., Chicago, 111.<br />
Fenn Bros., Inc., 120 E. 10th, Sioux Foils, S. D.<br />
Ferraro Condy Co., 2200-10 W. Toylor, Chicogo, 111.<br />
F&F Lobs., Inc., 3501 48th Place, Chicogo, III.<br />
Goldenberg, D., Inc., "I" 8i Ontorio, Philadelphia, Po.<br />
Henry Heide, Inc., 313 Hudson, New York 13, N. Y.<br />
Hershey Chocolate Corp., 19 E. Chocolote Ave.,<br />
Hershey Po.<br />
Hoben Condy Corp., Ashley, III.<br />
Hollywood Bronds, Inc., 836 S. Chestnut St., Centrolio.<br />
111.<br />
Johnson Candy Co., Walter H., 4500 W. Belmont<br />
Ave., Chicogo 41, III.<br />
King Cup Candies, Inc., Hershey, Po.<br />
Leaf Brands, Inc., 1155 N. Cicero, Chicago 51, III.<br />
Life Savers Corp., Port Chester, N. Y.<br />
Luden's, Inc., 200 N. 8th, Reading, Po.<br />
M&M Ltd., 200 N. 12th, Newark 7, N. J.<br />
Marlon Confection Co., 1300 Stefko Blvd., Bethlehem,<br />
Po.<br />
Mors, Inc., 2019 N. Ook Pork Ave., Chicago 35, HI.<br />
Mason, Au & Mogenheimer Confectionery Mfg. Co.,<br />
P. O. Box 549, Mineolo, Long Island, N. Y.<br />
Minter Bros., 5051 Lancaster Ave., Phila. 31, Po.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Nestle Co., 2 Williom St., White Ploins, N. Y.<br />
New England Confectionery, 254 Massachusetts Ave.,<br />
Cambridge 39, Moss.<br />
Peter Paul, Inc., New Haven Rd., Naugotuck, Conn.<br />
Quaker City Chocolate & Confectionery Co., Inc.,<br />
2140 Germontown Ave., Philodelphio 22, Po.<br />
Queen Condy Co., 1245 W. Fletcher, Chicago, III.<br />
Reeses Condy, Hershey, Pa.<br />
Rockwood Condy Co., 88 Washington Ave., Brooklyn,<br />
N. Y.<br />
Savon Co., The, 286 Pennsylvonio Ave., Poterson 3,<br />
N. J.<br />
Schutter Candy Co., 4730 W. Augusta Blvd., Chicogo<br />
51, III.<br />
Sweets Co., of Americo, Inc., 1515 Willow Ave., Hoboken,<br />
N. J.<br />
Switzer Licorice Co., 612 N. First St., St. Louis 2, Mo.<br />
Theotre Condy Co., 400 Dinwiddle St., Pittsburgh, Po.<br />
Jomes O. Welch Co., 810 Main, Cambridge 39, Moss.<br />
Wilbur-Suchord Co^ Inc., 48 N. Brood, Lititz, Po.<br />
Williamson Condy Co., 4701 West Armitoge, Chicogo,<br />
III.<br />
412-CANDY DISPLAY CASES<br />
Berlo Vending Co., 333 So. Broad St., Philo. 7, Pa.<br />
Columbus Show Cose Co., 850 W. 5th, Columbus<br />
8, Ohio.<br />
Confection Cobinet Corp., 60 Pork PL, Newark, N. J.<br />
Cretors Co., Popcorn Bldg., Noshville, Tenn.<br />
Monley, Inc., 1920 Wyondotte St., Kansos City 8, Mo.<br />
Nationol Theatre Supply, 92 Gold St., New York, N. Y.<br />
Smith Co., Roy, 365 Pork St., Jocksonville, Flo.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theotre Condy Co., Inc., 400 Dinwiddle St., Pittsburgh<br />
19, Pa.<br />
413-CANDY FLOSS MACHINES<br />
Berlo Vending Co., 333 So. Broad St., Philo. 7, Po.<br />
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,<br />
Tenn.<br />
Concession Supply Co., 3916 Secor, Toledo Ohio.<br />
Detroit Popcorn Co., 5633 Grond River Ave., Detroit 8,<br />
Mich.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicago 39,<br />
IIL<br />
Electric Condy Floss Machine Co., 726 Benton Ave.,<br />
Nashville 4, Tenn.<br />
Gold Medal Products, 318 E. 3rd, Cincinnati 2, Ohio.<br />
Krispy Kist Korn Machine Co., 120 S. Halsted, Chicago<br />
6, 111.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Prunty Seed<br />
2, Mo.<br />
& Groin Co., 620 N. 2nd St., St. Louis<br />
Theatre Condy Co., Inc., 400 Dinwiddle St., Pittsburgh<br />
19, Po.<br />
414-CARMEL CORN EQUIPMENT<br />
Concession Supply Co., 3916 Secor Rd., Toled* 13,<br />
Ohio.<br />
Detroit Popcorn Co., 5633 Grand River, Detroit 8.<br />
Gold Medol Products Co., 318 E. Third St., Cincinnati<br />
2, Ohio.<br />
Krispy Kist Corn Machine Co., 120 S. Halsted,<br />
Chicago 6, 111.<br />
Monley, Inc., 1920 Wyondotte St., Kansas City 8, Mo.<br />
Nationol Theotre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Poppers Supply Co., 114 W. 18th St., K. C, Mo.<br />
Prunty Seed & Groin Co., 620 N. 2nd St., St. Louis, Mo.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
Theatre Candy Co., Inc., 400 Dinwiddle St., Pittsburgh<br />
19, Po.<br />
415-CARRY-OUT TRAYS FOR DRIVE-INS<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Blevins Popcorn Co., Popcorn Village, Nashville.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Detroit Popcorn Co., 5633 Grand River, Detroit<br />
Dixie Cup Co., 24th & Dixie Ave., Boston, Pa.<br />
8.<br />
Gold Medol Products Co., 318 E. Third, Cincinnati, O.<br />
Loroco Industries, Inc., 100 E. Benson St., Reading<br />
15, Ohio.<br />
Monley, Inc., 1920 Wyandotte, K. C, Mo.<br />
Mellos Peanut Co. of 111., Inc., 724 W. Randolph St.,<br />
Chicago, 111.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Prunty Seed Co., 620 North 2nd St., St. Louis, Mo.<br />
Savon Co., The, 286 Pennsylvonio Ave., Poterson 3,<br />
N. J.<br />
Serv-A-Cor Products Co., 1407 Morgan, Parsons, Kas.<br />
Smith Co., Roy,<br />
Supurdisploy, Inc.,<br />
365 Pork St., Jacksonville, Flo.<br />
1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theatre Condy Co., Inc., 400 Dinwiddle St., Pittsburgh<br />
19, Po.<br />
Tyson-Caffey Corp. 8 Briar Rood, Woyne, Po.<br />
CARTS, VENDING-See 426<br />
416-COFFEEMAKER & DISPENSER<br />
Coon Mfg. Co., 2070 Helena St., Modison 4, Wis.<br />
Cole Products Corp., 39 S. LoSolle St., Chicago 3, III.<br />
General Electric Co., 570 Lexington Ave., N. Y., N. Y.<br />
Monley, Inc., 1920 Wyondotte, K. C, Mo.<br />
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland<br />
3, Ohio.<br />
National Theatre Supply, 92 Gold, New York 38, N. Y.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
Steel Products Co., 40 8th St. S.W., Cedar Rapids, lo.<br />
Superior Refrigerotor Mfg. Co., Inc., 822-4 Hodiomont<br />
Ave., St. Louis 2, Mo.<br />
417-CONCESSION CONTRACT SERVICE<br />
ABC Vending Corp., 259 14th, New York City.<br />
Berlo Vending Co., 333 So. Brood, Philodelphio, Po.<br />
Monley, Inc., 1920 Wyandotte, K. C, Mo.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Sportsservice, Inc., Hurst BIdg;, Buffolo, N. Y.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theotre Candy Co., 400 Dinwiddle St., Pittsburgh, Po.<br />
Wolky Koffee Corp., 401 Schweiter BIdg., Wichita, Kas.<br />
418-CONCESSiON TRAILERS<br />
Armour & Co., Fresh and Smoked Sousoge Dept.,<br />
Chicago 1, 111.<br />
Coco-Cola Co., troilers ovoiloble from local distributors<br />
Conado Dry Ginger Ale, Inc., 100 Pork Ave., N. V.<br />
'<br />
Dr. Pepper Fountain Division, P. O. Box 5086, Dallas,<br />
Tex.<br />
Dod's Root Beer Co., 2800-3400 N. Tolmon Ave.,<br />
Chicago, 111.<br />
Flovo-Rite Foods Co., 643 Brook Ave., Bronx 55, N. Y.<br />
Frozen Form Products Co., 1 735 Margaret Ave.,<br />
Altoono, fa.<br />
Charles E. Hires Co., 206 S. 24th St., Phiilodelphio, Po.<br />
Pepsi-Colo Co., ovoiloble from locol distributors<br />
Temple Frosted Foods, 101 W. 55th St., N. Y. 19, N.Y.<br />
Silver Skillet Brands, P. O. Box 216, Stokie, 111.<br />
Smithfield Hom & Products Co., Smithfield, Vo.<br />
Supurdisploy, Inc., 1324 Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Swift & Co., Union Stock Yards. Chicago 9, Illinois.<br />
Wander Co., Ovoltine division, Villo Pork, III.<br />
86 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION
f<br />
FREE Postcards ore provided at Page 82 to bring you full information, prices, etc., on ony Advertised Product<br />
CONCESSIONS<br />
419-CONCESSION FOODS<br />
Arinour & Co., Union Stock Yards, Chicago 9, 111.<br />
Costleberry's Food Co., Box 1010, Augusta, Go.<br />
Flovo-Rite Foods, Inc., 643 Brool< Ave., Bronx 55, N. Y.<br />
Frozen Form Products, 1735 Margaret Avenue, Altoona.<br />
Pa.<br />
Johnston Co., Robt. A., 4023 W. National, Milwaukee,<br />
Wis.<br />
Leof Brands, Inc., 1155 No. Cicero, Chicago 51, 111.<br />
Monley, Inc., 1920 Wyandotte St., K. C. 8, Mo.<br />
M&R Dietetic Laboratories, Inc., 625 Cleveland, Columbus<br />
16, Ohio.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Pronto Pup Co., 2014 NE Sandy Blvd., Portland 12,<br />
Ore.<br />
Silver Skillet Brands, Inc., 7450 N. St. Louis Ave.,<br />
Skokie, III.<br />
Smith Co., Roy, 365 Park St., JocksonVille, Fla.<br />
Swift 8. Co., Union Stock Yords, Chicago 9, III.<br />
Temple's Frosted Foods, 454 Berry St., Brooklyn, N. Y.<br />
420-COUGH DROPS<br />
Armour & Co., Union Stock Yards, Chicago 9, III.<br />
Berlo Vending Co., 333 So. Brood St., Phila. 7, Pa.<br />
Bunte Bros. Chase Condy Co., 3301 W. Franklin Blvd.,<br />
Chicago 24, III.<br />
Cocilono, Inc., 360 Furnam St., Brooklyn 1, N. Y.<br />
Coughlin Bros. Co., 150 Orleans, East Boston, Mass.<br />
F&F Labs., Inc., 3501 W. 48th Place, Chicago, III.<br />
Luden's, Inc., 200 N. Eighth, Reading, Pa.<br />
National Licorice Co., 106 John St., Brooklyn 1, N. Y.<br />
Pine Bros., Inc., 140 N. 8th, Philadelphio, Pa.<br />
Smith Brothers, 134 N. Hamilton, Poughkeepsie, N. Y.<br />
Theatre Candy Co., Inc., 400 Dinwiddle St., Pittsburgh<br />
19, Pa.<br />
Vick Chemical Co., 122 E 42nd, N. Y., N. Y.<br />
421-CREAM, SOLUBLE FOR VENDING<br />
MACHINES<br />
M&R Dietetic Laboratories, Inc., 625 Cleveland, Columbus<br />
16, Ohio.<br />
Nestle Co., Inc., The, 2 William St., White Plains, N.Y.<br />
422-CUP DISPENSERS<br />
Dore Popcorn Co., 5913 W. North Ave., Chicogo 39,<br />
III.<br />
Gold Medal Products Co., 318 E. Third St., Cincinnati,<br />
2, Ohio.<br />
Manley, Inc., 1920 Wyandotte, Konsas City, Mo.<br />
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland 3,<br />
Ohio<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Sovon Co., The, 286 Pennsylvania Ave., Paterson 3,<br />
N. J.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
Steel Products Co., Box 1104, Cedar Rapids, lowo<br />
Supurdisploy, Inc.,<br />
waukee 3, Wis.<br />
1324 W. Wisconsin Ave., Mil-<br />
423-CUPS, PAPER<br />
Berlo Vending Co., 333 So. Broad St., Philo. 7, Pa.<br />
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,<br />
Tenn.<br />
Chunk-E-Nut Products Co., 2908 Smollman St., Pittsburgh<br />
1 , Pa.<br />
Coco-Cola Co., The, P. O. Drawer 1734, Atlonta I, Go.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Dad's Root Beer Co., 2800 N. Tolmon, Chicago 18, III.<br />
Detroit Popcorn Co., 5633 Grand River Ave., Detroit 8,<br />
Mich.<br />
Dixie Cup Co., 24th and Dixie Ave., Easton, Po.<br />
Dr. Pepper Co., P. O. Box 5086, Dollos 1, Tex.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicago 39,<br />
III.<br />
Gold Medal Products Co.. 318 E. Third, Cincinnati, O.<br />
Hudson Pulp & Paper Corp., 477 Madison Ave., New<br />
York 22, N. Y.<br />
Krispy Kist Korn Moch. Co., 120 Hoisted, Chicago 6,<br />
in.<br />
Lily-Tulip Cup Corp., 122 E. 42nd St., New York, N. Y.<br />
Manley, Inc., 1920 Wyandotte, Konsas City, Mo.<br />
Mission Dry Corp., 5001 S. Soto St., Los Angeles, Cal.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Orange Crush Co., 2201 W. Main St., Evanston, III.<br />
Paper Container Corp., 28 E. Jackson, Chicago, III.<br />
Pepsi Cola Co., 3 W. 57tti, New York 19, N. Y.<br />
Poppers Supply Co., 114 W. 1 8th St., K. C, Mo.<br />
Savon Co., The, 286 Pennsylvania Ave., Paterson 3,<br />
N. J.<br />
Smith Co., Roy, 365 Park St., Jacksonville, Flo.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theotre Condy Co., Incr, 400 Dinwiddie St., Pittsburgh<br />
19, Po.<br />
424-DEEP FRY EQUIPMENT (ELECTRIQ<br />
Associated Products Inc., 20 S. Ontario St., Toledo<br />
Dill, Philip A., Inc., 1209 Castle, Dallas, Texas<br />
Hot Point Co., 275 S. Seeley Ave., Chicago, III.<br />
Star Mfg. Co., Div. Hercules Steel Products Corp., St.<br />
Louis 21, Mo.<br />
Wells Mfg., 220 Ninth Street, San Francisco<br />
424a-DEEP FRY EQUIPMENT (GAS)<br />
Anetsberger Bros., Inc., 166 N. Anets Dr., Northbrook,<br />
III.<br />
Detroit-Michigan Stove Co., 6900 E. Jefferson, Detroit<br />
Magic Chef, Inc., 1641 S. Kingshighwoy Blvd., St.<br />
Louis 10, Mo.<br />
J. C. Pittmon & Sons, 295 N. State St., Concord, N.H.<br />
Star Mfg. Co., Div. Hercules Steel Products Corp., St.<br />
Louis 21, Mo.<br />
425-DOUGHNUT MACHINES<br />
Anetsberger Bros., Inc., 166 N. Anets Dr., Northbrook,<br />
III.<br />
Frying Equipment & Supply Co., 1210 W. Van Buren,<br />
Chicago, III.<br />
Gem Doughnut Mochine Sales Co., Waterloo, Iowa<br />
Krispy Kreme Doughnut Corp., Winston-Salem, N. C.<br />
J. C. Pittmon & Sons, 295 N. State, Concord, N. H.<br />
426-FOOD & DRINK EQUIPMENT, PORTABLE<br />
Berlo Vending Co., 333 So. Brood St., Phila. 7, Pa.<br />
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,<br />
Tenn.<br />
The Chicago Hordware Foundry Co., 2500 Commonwealth<br />
Ave., No. Chicago, III.<br />
Concession Supply Co., 3916 Secor Rd., Toledo 13,<br />
Ohio.<br />
Dixie Cup Co., 24th & Dixie Ave., Easton, Pa.<br />
Everfrost Soles, Inc., 14815 S. Broadway, Gardeno,<br />
Calif.<br />
Garvis Mfg. Co., 210 Court,<br />
Gold Medal Products Co., 318<br />
Des<br />
E.<br />
Moines 9, Iowa.<br />
Third St., Cincinnoti<br />
2, Ohio.<br />
Inc., Chicago 14„ III.<br />
Helmco, 1215 W. Fullerton,<br />
Co., E., S. St., Phila. 3, Pa.<br />
Manley, Inc., 1920 Wyandotte, K. C, Mo.<br />
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland 3,<br />
Hires Charles 206 24th<br />
Ohio.<br />
Multiplex Faucet Co., 1400 Ferguson, St. Louis 14, AAo.<br />
Notional Theatre Supply, 92 Gold St., New York, N.Y.<br />
Perlick Brass Co., 3110 W. Meinecke Ave., Milwuokee<br />
45, Wis.<br />
Poppers Supply Co., 114 W. 18th St., K. C, Mo.<br />
Serv-A-Car Products Co., 1407 Morgan, Parsons, Kas.<br />
S&R Soda Fountain Mfg. Co., 1314 Southern Blvd.,<br />
Bronx 59, N. Y.<br />
Sheeler & Sons, Inc., Daniel H., 190-42 112 Ave.,<br />
St Albans 12, N. Y.<br />
Superior Refrigerator Mfg. Co., 824 Hodiamont, St.<br />
Louis 12, Mo.<br />
Theatre Candy Co., Inc., 400 Dinwiddie St., Pittsburgh<br />
19, Po.<br />
Wolky Service Co., 401 Schweiter BIdg., Wichita, Kos.<br />
427-FOOD SERVICE EQUIPMENT<br />
American MP Supply Co., 1310 Bedford Ave., Brooklyn<br />
16,N. Y.<br />
Anderson & Wagner, Inc., 14815 S. Broadway, Gardeno,<br />
Calif.<br />
Blevins Popcorn Co., Popcorn Village, Nashville,<br />
Tenn.<br />
Costleberry's Food Co., P. O. Box 1010, Augusta, Go.<br />
The Chicago Hardware Foundry Co., 2500 Commor>wealth<br />
Ave., No. Chicago, III.<br />
Cinesnox Corp., 988 Market St., Son Francisco, Calif.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Connolly Co., Inc., J. J., 457 W. 40th St., N. Y. 18,<br />
N. Y.<br />
Detroit Popcorn Co., 5633 Grand River, Detroit, Mich.<br />
Dill, Inc., Philip A., 1209 Castle, Dallas, Tex.<br />
Everfrost Sales, Inc., 14815 S. Broadway, GarderM,<br />
Calif.<br />
Faige & Associates, Doc, 630 Ninth Ave., N. Y. 36,<br />
N. Y.<br />
Gorvis Mfg. Co., 210 Court Ave., Des Moines, lowo.<br />
General Equipment Sales, Inc., 1350 Stadium Dr.,<br />
Indianapolis 2, Ind.<br />
General Mfg. Co., 1209 Castle St., Dallas, Tex.<br />
Gold Medal Products Co., 318 E. 3rd, Cincinnoti, O.<br />
Greer Enterprises, Inc., 281 N. Grant Ave., Columbus,<br />
Ohio<br />
Helmco Mfg. Co., 1215 W. Fullerton, Chicago, III.<br />
Hollywood Servemoster Co., 114 W. 18th St., Kansas<br />
City, Mo.<br />
S. Seeley Ave., 12, III.<br />
Hotpoint Co., 227 Chicago<br />
Krispy-Kist Co., 120 S. Hoisted, Chicago,<br />
Korn Machine<br />
ML<br />
Leitner Equipment Co., 2535 N. 25th Ave., Franklin<br />
Park, III.<br />
Lily-Tuhp Cup Corp., 122 E. 42nd St., N. Y. 17, N. Y.<br />
Monley, Inc., 1920 Wyandotte, Konsas City, Mo.<br />
McGraw Electric Co., Toostmoster Products Div., 1200<br />
St. Charles Rd., Elgin, III.<br />
Mills Industries, Inc., 4100 Fullerton Ave., Chicago.<br />
Notionol Theotre Supply, 92 Gold St., New York, N. Y.<br />
Perlick Brass Co., 3110 W. Meinecke Ave., Milwaukee<br />
16, Wis.<br />
Pronto Pup Co., 2014 NE Sandy Blvd., Portland 12,<br />
Ore.<br />
Savon Co., The, 286 Pennsylvania Ave., Paterson 3,<br />
N. J.<br />
Sheeler & Sons, Inc., Daniel H., 190-42 112 Ave., St.<br />
Albans 12, N. Y.<br />
Smith Co., Roy, 365 Park St., Jacksonville, Fla.<br />
S&R Soda Fountain Mfg. Co., 1314 Southern Blvd.,<br />
Bronx 59. N. Y.<br />
Stor Mfg. Co., 6296 St. Louis Ave., St. Louis 20, Mo.<br />
Steel Prod. Co., 40 8th St., S. W., Cedar Rapids, lowo.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theatre Candy Co., Inc., 400 Dinwiddie St., Pittsburgh<br />
19, Po.<br />
Wolky Service Co., 401 Schweiter BIdg., Wichita, Kas.<br />
428-FOUNTAINETTES & DISPENSERS<br />
Anderson & Wagner, Inc., 14815 S. Broodwoy, Gordena,<br />
Calif.<br />
Apco, Inc., 1740 Broadway, N. Y. 19, N. Y.<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Canada Dry Ginger Ale, IrK., 100 Pork Ave., New<br />
York 17, N. Y.<br />
Carbonic Dispenser, Inc., Herbert Rd., Canfield, Ohio.<br />
Champion Vender Co., 1329 Loke St., Niles, Mich.<br />
Coco-Colo Co., P. O. Drawer 1734, Atlanta 1, Go.<br />
Cole Products Corp., 560 W. Lake St., Chicago 3, III.<br />
Dad's Root Beer Co., 2800 N. Tolmon, Chicago 18, IIL<br />
Dariomatic, Inc., 1827 Pontius Ave., Los Angeles 25,<br />
Colif.<br />
Detroit Popcorn Co., 5633 Grond River Ave., Detroit<br />
8, Mich.<br />
Dixie Cup Co., 24th & Dixie Ave., Easton, Po.<br />
Dr. Pepper Co., P. O. Box 5086, Dallas, Tex.<br />
Drincolator Corp., 3700 Oakwood, Youngstown 9, Ohio.<br />
Everfrost Sales Inc., 14815 S. Broadway, Gordena, Col.<br />
General Mfg. Co., 1209 Castle St., Dallas, Tex.<br />
Gold Medal Products Co., 318 E. Third St., Cincinnati<br />
2, Ohio.<br />
Heat Exchangers, Inc., 2003 W. Fulton, Chicago 12,<br />
III.<br />
Helmco Mfg. Co., 1215 W. Fullerton, Chicogo, III.<br />
Hires Co., Charles E., 206 S. 24th St., Philo. 3, Po,<br />
Jet Spray Corp., 12 Henley St., Boston 29, Mass.<br />
Leitner Equipment Co., 2535 N. 25fh Ave., Franklin<br />
Pork, 111.<br />
Lyon Industries, Inc., 373-4th Ave., New York, N. Y.<br />
Manley, Inc., 1920 Wyondotte, Konsas City, Mo.<br />
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland 3,<br />
Ohio<br />
Mission Dry Corp., 5001 So. Soto St., Los Angeles, CoL<br />
Multiplex Faucet Co., 1400 Ferguson Ave., St. Louis, Mo.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Nehi Compony, 10th and 9th Ave., Columbus, Go.<br />
Ohio Dispensers, Inc., 459 So. Morket, Wooster, Ohio.<br />
Orange-Crush Co., 2201 W. Main St., Evanston, III.<br />
Pepsi-Colo Co., 3 W. 57th St., New York 19, N. Y.<br />
Perlick Brass Co., 3110 W. Meinecke Ave., Milwaukee<br />
16, Wis.<br />
Rowe Mfg. Co., Inc., 31 East 17th St., N. Y. 3, N. Y.<br />
Savon Co., The, 286 Pennsylvania Ave., Poterson, N. J.<br />
Selmix Dispensers, Inc., 28-25 Borden Ave., L. I., N. Y.<br />
Sheeler & Sons, Inc., Daniel H., 190-42 112 Ave., St.<br />
Albans 12, N. Y.<br />
SiR Soda Fountoin Mfg. Co., 1314 Southern Blvd.,<br />
Bronx 59, N. Y.<br />
Superior Refrigerator Mfg. Co., 822-24 Hodionriont<br />
Ave., St. Louis 12, Mo.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theatre Candy Co., Ir>c., 400 Dinwiddie St., Pittsburgh<br />
19, Pa.<br />
Theatre Specialties, IrK., 1615 Cordova St., Loi<br />
Angeles 7, Calif.<br />
Tone Products Co., 3846 W. Loke St., Chicago 24, 111.<br />
Youngstown Welding & Engineering Co., 3700 Ookwood,<br />
Youngstown 9, Ohio.<br />
FRANKFURTER & HOT DOG EQUIPMENT-See<br />
431<br />
428a-FR0ZEN CHICKEN<br />
Frozen Form Products, Inc., 1735 Margaret Ave.,<br />
Altoono, Penn.<br />
429-GUM, CHEWING<br />
American Chewing Prod. Co., 138 Mt. Pleasant Ave.,<br />
Newark, N. J.<br />
American Chicle Co., Long Island City, N. Y.<br />
Beech-Nut Packing Co., 10 E. 40th, New York, N. Y.<br />
Clork Bros. Gum Co., Merchont St., Pittsburgh 12, Pa.<br />
Curtiss Candy Co., Chicago, III.<br />
Leaf Brands, Inc., 115 N. Cicero Ave., Chicago, III.<br />
Peter Paul, Inc., Nougotuck, Conn.<br />
Topp's Chewing Gum, 237 37th, Brooklyn, N Y.<br />
Wrigley, J. William Co., 410 N. Michigan Ave..<br />
Chicago 11, III.<br />
430-HOT CHOCOLATE DISPENSERS<br />
Detroit Popcorn Co., 5633 Grand River Ave., Detroit<br />
8, Mich.<br />
Helmco Lacy, 7446 W. Lawrence Ave., Chicago 31, III.<br />
Hersbey Chocolate Corp., 19 E. Chocolote Ave.,<br />
Hershey, Pa.<br />
Johnston Co., Robert A., 4023 W. Notionol Ave.,<br />
Milwaukee, Wis.<br />
Manley, Inc., 1920 Wyandotte, Kansas City, Mo.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Nestle Co., Inc., The, 2 William St., White Plains, N. Y.<br />
Savon Co., The, 286 Pennsylvanio Ave., Paterson 3,<br />
N. J.<br />
Tone Products Co., 3846 W. Loke St., Chicogo 24, III.<br />
431-HOT DOG MACHINES<br />
Associoted Products Mfg. Co., 20 South Ontario,<br />
Toledo 2, Ohio.<br />
Concession Supply Co., 3918 Secor Rd., Toledo, Ohio.<br />
J. J. Connolley, Inc., 457 West 40th St., New York 18.<br />
Garvis Mfg. Co., 210 Court Ave., Des Moines, lowo.<br />
Greer Enterprises, Inc., 281 North Grant Ave.,<br />
Columbus, Ohio.<br />
William Flowers Mfg. Co., 316 East Sixth St., Dallas, Tex.<br />
Hollywood Servemoster Co., 114 West 18th St.,<br />
Kansas City 8, Mo.<br />
Manley, Inc., 1920 Wyandotte St., Kansas City, Mo.<br />
National Theatre Supply, 92 Gold St., New York, N. Y.<br />
Star Mfg. Co., 6300 St. Louis Ave., St. Louis, Mo.<br />
432-ICE CREAM CABINETS<br />
Anderson & Wagner, IrK., 14815 South Broadway,<br />
Gordena, Calif.<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Pa.<br />
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 87
1<br />
CONCESSIONS Use the Index of Advertised Products at Page 82 to find ad-dato herein on popular items.<br />
Everfrost Sales, Inc., 14815 S. Broodway, Gardena,<br />
Calif.<br />
Foige & Associates, Doc, 630 Ninth Ave., N. Y. 36,<br />
N. Y.<br />
Frigidaire Div., General Motors Sales Corp., 300<br />
Taylor St., Dayton 1, Ohio.<br />
General Electric Co., Appliance and Merchandise<br />
Dept., Bridgeport 2, Conn.<br />
General Equip. Soles, Inc., 814-24 S. West St., In-,<br />
dianapolis 2, Ind.<br />
Leitner Equipment Co., 2535 N. 25th Ave., Franklin<br />
Pork, III.<br />
Manley, Inc., 1920 Wyandotte, K. C, Mo.<br />
Nosh-Kelvinotor Corp., Detroit 32, Mich.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y.<br />
Sherer Gillett Co., 604 S. Kalamazoo Ave., Marshall,<br />
Mich.<br />
S&R Soda Fountain Mfg. Co., 1314 Southern Blvd.,<br />
Bronx 59, N. Y.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Sweden Freezer Mfg. Co., 3401<br />
17th Ave., W., Seattle<br />
99, Wosh.<br />
Youngstown Welding & Engineering Co., 3700 Oakwood<br />
Ave., Youngstown 9, Ohio.<br />
433-ia CREAM FREEZERS-SOFT<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Pa.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Freez-King Corp., 2518 W. Montrose Ave., Chicago, III.<br />
18, III.<br />
General Equipment Soles Co., 1350 Stadium Dr., Indianapolis,<br />
Ind.<br />
Manley, Inc., 1920 Wyandotte, Kansas City, Mo.<br />
Merritt & Associates, R. K., 1100 West 8th St.,<br />
Azusa, Calif.<br />
Mills Industries, 4235 W. North Ave., Chicago 39, III.<br />
Nationol Theatre Supply, 92 Gold St., New York, N. Y.<br />
Sweden Freezer Mfg. Co., 3401 17th Ave. W., Seattle,<br />
Wash.<br />
Swirly Mfg. Co., 2518 W. Montrose, Chicogo 18, III.<br />
Tekni-Craft, Rockton, III.<br />
434-ICE CREAM MERCHANDISERS<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Pa.<br />
Frigidoire Div., Generol Motors Corp., 300 Toylor<br />
St., Doyton 1, Ohio.<br />
Monley, Inc., 1920 Wyandotte, Kansas City, Mo.<br />
Mills Industries, Inc., 4100 Fullerton Ave., Chicago, III.<br />
Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y.<br />
SiR Soda Fountoin Mfg. Co., 550 Trinity Ave.,<br />
New York 55,<br />
Supurdisploy, Inc.,<br />
N. Y.<br />
1324 Ave., Milwaukee<br />
W. Wisconsin<br />
3, Wis.<br />
Youngstown Welding & Engineering<br />
wood Ave., Youngstown 9, Ohio.<br />
Co., 3700 Ook-<br />
ICE CREAM VENDERS-See 2123<br />
435-ICE MAKING MACHINES<br />
American Gas Machine Co., Div. of Queen Stove<br />
Works, Inc., 505 Front, Albert Lea, Minn.<br />
Carrier Corp., 300 So. Geddes St., Syracuse 1, N. Y.<br />
Cold Corp. of America, 1371-89 N. Branch, Chicago<br />
22, III.<br />
Concession Supply Co., 3916 Secor Rd., Toledo 13,<br />
Ohio<br />
Notionol Theatre Supply, 92 Gold St., New York, N. Y.<br />
Sovon Co., The, 286 Pennsylvonio Ave., Poterson 3,<br />
N. J.<br />
Yates-Americon Machine Co., 729 Fourth St., Beloit,<br />
Wis.<br />
436-ICE SHAVERS<br />
American Gas Mochine Co., Div. of Queen Stove<br />
Works, Inc., 505 Front St., Albert Leo, Minn.<br />
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,<br />
Tenn.<br />
Carrier Corp., 300 South Geddes St., Syracuse 1, N. Y.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Detroit Popcorn Co., 5633 Grand River Ave., Detroit<br />
8, Mich.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicago 39,<br />
III.<br />
Echols, Inc., S. T., Bismorck, Mo.<br />
Gold Medal Products Co., 318 E. 3rd St., Cincinnati, O.<br />
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,<br />
Chicago 6, III.<br />
Manley, Ine, 1920 Wyondotte, Kansas City, Mo.<br />
Nationol Theotre Supply, 92 Gold St., New York, N. Y.<br />
Oronge Crush Co., 2201 W. Main St., Evonston, 111.<br />
Prunty Seed & Groin Co., 620 N. 2nd St., St. Louis, Mo.<br />
Savon Co., The, 286 Pennsylvonio Ave., Poterson 3,<br />
N. J.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
Srw-Moster Mfg. Co., 124 Hopkins PI., Baltimore, Md<br />
Yofei-American Machine Co., 729 Fourth St., Beloit,<br />
Wis.<br />
437-MALT MACHINES<br />
Homilton Beach Corp., Rocine, Wis.<br />
Mills Industries, 4235 W. North Ave., Chicogo, III.<br />
Sweden Freezer Mfg. Co., 3407-17 Ave., W., Seottle<br />
99, Wash.<br />
438-NUTS<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Pa.<br />
Chunk-E-Nuf Products Co., 2908 Smollmon St., Pittsburgh<br />
1, Po.<br />
Koyline Candy Co., 1220 S. Michigan, Chicago, III.<br />
Notionol Theotre Supply, 92 Gold St., Now York, N. Y.<br />
Planters Nut and Chocolate Co., Wilket-Borre, P«<br />
439-PEANUT ROASTERS<br />
Blevins Popcorn Co., Popcorn Village, Noshville, Tenn<br />
Gold Medal Products Co., 318 E. 3rd St., Cincinnati<br />
2, Ohio.<br />
Krispy Kist Corn Mochine Co., 120 S. Hoisted St.,<br />
Chicago 6, III.<br />
Nationol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Prunty Seed Co., 620 N. 2nd St., St. Louis, Mo.<br />
Stor Mfg. Co., 6296 St. Louis Ave., St. Louis, Mo.<br />
Theatre Candy Co., Inc., 400 Dinwiddle St., Pittsburgh<br />
19, Pa.<br />
440-PEANUTS, PACKAGED<br />
Chunk-E-Nut Products Co., 2908 Smallman St., Pittsburgh<br />
1, Po.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
441 -PIZZA OVENS and SUPPLIES<br />
American MP Supply Co., 1310 Bedford Ave., Brooklyn<br />
16, N. Y<br />
Savon Co., The, 286 Pennsylvania Ave., Poterson 3,<br />
N. J.<br />
Sheeler & Sons, Inc., Daniel H., 190-42 112 Ave., St.<br />
Albans 12, N Y.<br />
442-POPCORN<br />
American Popcorn Co., P. O. Box 178, Sioux City<br />
2, lowo<br />
Associated Popcorn Distributors, Inc., 308 S. Norwood,<br />
Dallas, Tex.<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Blevins Popcorn Co., Popcorn Village, Nashville, Tenn.<br />
Breschell Products Co., 705 Olive St., St. Louis, Mo.<br />
Chunk-E-Nut Prod., 2908 Smollmon, Pittsburgh, Po.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Cretors Corp., Popcorn BIdg., Noshville, Tenn.<br />
Detroit Popcorn Co., 5633 Grand River Ave., Detroit<br />
8, Mich.<br />
Dickinson Co., Albert, The, P. O. Box 788, Chicogo<br />
90, III.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicago 39,<br />
III.<br />
Farmer Boy Corn & Equip. Co., Inc., 352 W. 44th<br />
St., New York 36, N. Y.<br />
Golden Popcorn Co., Winchester, Ind.<br />
Gold Medal Products Co., 318 E. 3rd, Cincinnati, Ohio.<br />
Hollywood Servemoster Co., 14 W. 18th, Kansas<br />
City, Mo.<br />
Krispy Kist Mochine Co., 120 S. Hoisted St., Chicago, III.<br />
L&L Popcorn Co., 120 W. 18th, Kansas City, Mo.<br />
Manley, Inc., 1920 Wyandotte, Kansas City, Mo.<br />
John B. Mortenson & Co., 241 E. Illinois, Chicago, III.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Prunty Seed & Groin Co., 620 N. 2nd, St. Louis, Mo.<br />
Savon Co., The, 286 Pennsylvania Ave., Poterson 3,<br />
N. J.<br />
Service Confections, Ltd., 243 Lilac St., Winnipeg,<br />
Manitoba, Conodo.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Fla.<br />
Tarkio Popcorn Co., Inc., 3706 Broodwoy, Kansas<br />
City, Mo.<br />
Theatre Candy Co., 400 Dinwiddle, Pittsburgh, Po.<br />
T-N-T Food Products, Inc., 804 Mass. St., Lawrence,<br />
Kos.<br />
443-POPCORN DISPLAY MERCHANDISERS<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Pa.<br />
Breschell Products Co., 705 Olive St., St. Louis, Mo.<br />
Cinesnox Corp., 988 Market St., Son Francisco, Calif.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Detroit Popcorn Co., 5633 Grand River, Detroit 8,<br />
Mich.<br />
Dixie Cup Co., 24th & Dixie Ave., Easton, Po.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicogo 39,<br />
III.<br />
Faiae & Associates, Doc, 630 Ninth Ave., N. Y. 36,<br />
N. Y. -<br />
Gold Medal Products Co., 318 E. Third, Cincinnati, O.<br />
Hollywood Servemoster, 1 1 4 W. 1 8th, K. C. 8, Mo.<br />
Interstate Popcorn Co., 324 W. 44th, New York, N. Y.<br />
Krispy Kist Corn Machine Co., 120 S. Hoisted St.,<br />
Chicago 6, III.<br />
Monley, Inc., 1920 Wyandotte, Konsos City 8, Mo.<br />
Pronto Popcorn Soles, 702 Beocon, Boston 15, Moss.<br />
Prunty Seed & Groin Co., 620 N. 2nd St., St. Louis 2,<br />
Mo.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
Stor Mfg. Co., 6300 St. Louis Ave., St. Louis 20, Mo.<br />
Sunurdisoloy, Inc., 1324 W. Wisconsin Ave., Milwaukee,<br />
Wis.<br />
444-POPCORN MACHINES-(AI$o See 2115)<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,<br />
Tenn.<br />
Concession Supply Co., 3916 Secor Rd., Toledo 13,<br />
Ohio.<br />
Cretors Corp., Popcorn BIdg., Nashville, Tenn.<br />
Detroit Popcorn Co., 5633 Grand River, Detroit 8,<br />
Mich.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicago 39,<br />
III.<br />
Foige & Associates, Doc, 630 Ninth Ave., N. Y. 36,<br />
N. Y.<br />
Generol Mfg. Co., 1209 Castle St., Dollos, Tex.<br />
G.H.R. Enterprises, Inc., 12017H Vose St., No. Hollywood,<br />
Colif.<br />
Hollywood Servemoster Co., 1 14 W. 1 8th St., K. C. Mo.<br />
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,<br />
Chicago 6, III.<br />
Manley, Inc., 1920 Wyandotte, Kansas City 8, Mo.<br />
Poppers Supply Co., 114 W. 18th St., Konsos City, Mo.<br />
Prunty Seed & Grain Co., 620 N. 2nd St., St. Louis, Mo.<br />
Sovon Co., The, 286 Pennsylvonio Ave., Paterson 3,<br />
N. J.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
Star Mfg. Co., 6296 St. Louis Ave., St. Louis 20, Mo.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theatre Candy Co., Inc., 400 Dinwiddle, Pittsburgh, Pa.<br />
445-POPCORN SACKS AND BOXES<br />
American Popcorn Co., P. O. Box 1 78, Sioux City<br />
2, lowo<br />
Associated Popcorn Distributors, Inc., 308 So. Horwood,<br />
Dollos, Tex.<br />
Berlo Vending Co., 333 So. Brood St., Phila. 7, Po.<br />
Blevins Popcorn Co., Popcorn Villoge, Nashville, Tenn.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Cretors Corp., Popcorn BIdg., Nashville, Tenn.<br />
Detroit Popcorn Co., 5633 Grand River, Detroit 8,<br />
Mich.<br />
Dixie Cup Co., 24th & Dixie Ave., Eoston, Po.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicogo 39,<br />
III.<br />
Gold Medal Products Co., 318 E. Third, Cincinnoti, 0.<br />
Hollywood Servemoster Co., 114 W. 18th, K. C, Mo.<br />
Interstate Popcorn Co., 324 W. 44th, New York, N. Y.<br />
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,<br />
Chicago 6, III.<br />
Lily-Tulip Cup Corp., 122 E. 42nd St., N. Y. 17, N. Y.<br />
Monley, Inc., 1920 Wyondotte, K. C. 8, Mo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Prunty Seed Co., 620 N. 2nd St., St. Louis, Mo.<br />
Rex Paper Products Co., 95-109 Onderdonk, Brooklyn<br />
37, N. Y.<br />
Sovon Co., The, 286 Pennsylvania Ave., Paterson 3,<br />
N. J.<br />
Service Confections, Ltd., 243 Lilac St., Winnipeg,<br />
Manitoba, Conada.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwoukee.<br />
Wis.<br />
Theotre Candy Co., Inc., 400 Dinwiddle St., Pittsburgh,<br />
Po.<br />
446-POPCORN SCOOPS<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,<br />
Tenn.<br />
Chunk-E-Nut Products Co., 2908 Smollmon St., Pittsburgh<br />
1, Po.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Cretors Corp., Popcorn BIdg., Nashville, Tenn.<br />
Detroit Popcorn Co., 5633 Grond River, Detroit 8, Mich.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicogo 39,<br />
III.<br />
Gold Medol .Products Co., 318 E. Third St., Cincinnati<br />
2, Ohio.<br />
Hollywood Servemoster Co., 14 W. 18th, K. C. 8, Mo.<br />
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,<br />
Chicago 6, III.<br />
Monley, Inc., 1920 Wyandotte, K. C. 8, Mo.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Prunty Seed Co., 620 N. 2nd St., St. Louis, Mo.<br />
Savon Co., The, 286 Pennsylvania Ave., Paterson 3,<br />
N. J.<br />
Speed Scoop, 109 Thornton Ave., San Francisco, Calif.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theatre Candy Co., Inc., 400 Dinwiddle, Pittsburgh<br />
19, Po.<br />
447-POPCORN SEASONING<br />
American Popcorn Co., P. 0. Box 178, Sioux City<br />
2, lowo<br />
Berlo Vending Co., 333 So. Brood St., Philo. /, Po.<br />
Best Foods, Inc., 1 E. 43rd St., New York 17, N. Y.<br />
Blevins Popcorn Co., Popcorn Village, Nashville, Tenn.<br />
Corgill, Inc., 200 Groin Exchange, Minneopolis 15,<br />
Minn.<br />
Chunk-E-Nut Prod. Co., 2908 Somllmon, Pittsburgh, Po.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Cretors Corp., Popcorn BIdg., Nashville, Tenn.<br />
Detroit Popcorn Co., 5633 Grond River, Detroit 8, Mich.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicago 39,<br />
III.<br />
Drew 8. Co., Inc., E. F., 15 E. 26th St., New York, N. Y.<br />
Durkee Fomous Foods, Div. of The Glidden Co., 1396<br />
Union Commerce BIdg., Cleveland 14, Ohio.<br />
Gold Medol Products Co., 318 E. 3rd St., Cincinnati<br />
2, Ohio.<br />
Hollywood Servemoster Co., 14 W. 18th, K. C. 2, Mo.<br />
Interstate Popcorn Co., 324 W. 44th, New York, N. Y.<br />
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago<br />
6, III.<br />
Monley, Inc., 1920 Wyandotte, K. C. 8, Mo.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Planters Nut & Chocolote Co., Wilkes-Borre, Po.<br />
Prunty Seed Co., 620 N. 2nd St., St. Louis, Mo.<br />
Sovorol Co., Popcorn Village, Nashville, Tenn.<br />
Sovon Co., The, 286 Pennsylvonio Ave., Paterson 3,<br />
N. J.<br />
Simonin's Sons, Inc., C. F., Tiogo & Belgrade 5t«.,<br />
Philodelphio, Po.<br />
Smith, Co., Roy, 365 Pork St., Jocksonville, Flo.<br />
Theotre Candy Co., Inc., 400 Dinwiddle, Pittsburgh, Po.<br />
Wesson & Snowdrift Soles, 1701 Canal, New Orleans,<br />
Lo.<br />
POPCORN VENDERS-See 2131<br />
448-POPCORN WARMERS, DISPENSERS<br />
Berlo Vending Co., 333 So. Brood St., Philo. 7, Po.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
Cretors Corp., Popcorn BIdg., Noshville, Tenn.<br />
Detroit Popcorn Co., 5633 Grand River, Detroit 8, Mich.<br />
88 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION
FREE Postcards are provided at Page 82 to bring you full information, prices, etc., on any Advertised Product<br />
DECORATING<br />
Faige & Associates, Doc, 630 Ninth Ave., N. Y. 36,<br />
N. Y.<br />
General Mfg. Co., 1209 Castle St., Dollos, Tex.<br />
Gold Medal Products Co., 318 E. Third St., CincinnotI<br />
2, Ohio.<br />
Interstate Popcorn Co., 324 W. 44th, New York, N. Y.<br />
Krispy Kist Korn Mochine Co., 120 S. Hoisted, Chicago,<br />
111.<br />
Manley, Inc., 1920 Wyandotte, K. C. Mo.<br />
Notionol Theatre Supply, 92 Gold St., New York, N. Y.<br />
Prunty Seed & Grain Co., 602 No. 2nd St., St. Louis<br />
2, Mo.<br />
Sovon Co., The, 286 Pennsylvania Ave., Peterson 3,<br />
N. J.<br />
Smith Co., Roy, 365 Park St., Jacksonville, Flo.<br />
Star Mfg. Co., 6300 St. Louis Ave., St. Louis 20, Mo.<br />
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Theatre Candy Co., Inc., 400 Dinwiddle, Pittsburgh, Pa.<br />
Thermolotor Corp., 1628 Victory Blvd., Glendale, Calif.<br />
Wolky Service Co., 401 Schweiter BIdg., Wichita, Kas.<br />
PORTABLE FOOD & DRINK EQUIP.-See 426<br />
SANDWICH EQUIPMENT-See 427<br />
SNO-BALL, SNO-CONE MACHINES-See 436<br />
SODA FOUNTAiNS-See 426<br />
DECORATING<br />
501-ARCHITECTURAL<br />
GLASS<br />
Libbey-Owens-Ford Gloss Co., Nicholos Bldg., Toledo,<br />
Ohio.<br />
Pittsburgh Plate Gloss Co., One Gateway Center, Pittsburgh,<br />
Pa.<br />
502-BLACK LIGHT<br />
FIXTURES<br />
Black Light Products, 67 E. Lake St., Chicogo 1, 111.<br />
Nationol Theatre Supply, 92 Gold St., New York, N. Y.<br />
Stroblite Co., 35 W. 52nd St., N. Y. 19, N. Y.<br />
Switzer Bros., Inc., 4732 St. Clair Ave., Cleveland, Ohio<br />
Wagner Sign Service, Inc., 218 S. Hoyne Ave., Chicago<br />
12, III.<br />
503-BLACK LIGHT MURALS<br />
Knoxville Scenic Studios, Box 1029, Knoxville, Tenn.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle,<br />
Ala.<br />
National Theatre Supply, 92 Gold St., New York, N. Y.<br />
Novelty Scenic Studios, Inc., 432 E. 91 $t St., New York<br />
28, N. Y.<br />
Switzer Bros., 4732 St. Clair, Cleveland 3, Ohio.<br />
Honns R. Teichert Co., 1311 N. Wells, Chicago, 111.<br />
Tiffin Scenic Studios, Inc., Box 915, Tiffin, Ohio.<br />
504-DECORATIVE SERVICE<br />
Knoxville Scenic Studras, P. 0. Box 1029, Knoxville,<br />
Tenn.<br />
Metropolitan Studios, 1611 Davenport, Omaho 2, Neb.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hart-<br />
National Studios, 145 W. 45th, New York 19, N. Y.<br />
National Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Novelty Scenic Studios, Inc., 432 E. 91 st St. New<br />
York, N. Y.<br />
Honns T. Teichert Co., 1311 N. Wells, ChTcago, 111.<br />
Sheerer Co., B. F., 2318 Second Ave., Seattle 1, Wash.<br />
Spofz Point Industries, Inc., 5237 Manchester, St.<br />
Louis, Mo.<br />
DRAPERIES, FABRICS-See 805<br />
505-FLEXIBLE GLASS<br />
Miroflex Prod. Co., Inc., 878 Broadway, N. Y.. N. Y.<br />
Notional Products, Inc., 900 Baxter, Louisville 2, Ky.<br />
U. S. Plywood Corp., 103 Pork Ave., N. Y. C.<br />
506-FLUORESCENT PAINTS & SUPPLIES<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
Pittsburgh Plate Gloss, 632 Duquesne Way, Pittsburgh<br />
22, Pa.<br />
Stroblite Co., 75 W. 45th St., N. Y., 36, N. Y.<br />
Switzer Bros., Inc., 4732 St. Clair Ave., Cleveland 3,<br />
Ohio<br />
Ultro-Violet Products, Inc., 5114 Walnut Grove Ave.,<br />
Son Gabriel, Calif.<br />
507-PAINT PRODUCTS<br />
Brulin i Co., Inc., 2939-45 Columbia Ave., Indiariapolis<br />
7, Ind.<br />
Certain-Teed Products Corp., 120 E. Lancaster Ave.,<br />
Ardmore, Pa.<br />
Dowo Corp., 145 N. Erie St., Toledo 2, Ohio<br />
Devoe & Reynolds Co., 787 First Ave., N. Y., N. Y.<br />
E. I. DuPont de Nemours & Co., Wilmington, Del.<br />
The Glidden Co., IIOOI Madison Ave., Cleveland, 0.<br />
National Lead Co., 1 1 1 Broadway, New York, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pittsburgh Plate Gloss Co., One Gateway Center,<br />
Pittsburgh, Po.<br />
Roytone Screen Corp., 165 Clermont Ave., Brooklyn<br />
5, N. Y.<br />
Sherwin-Williams Co., 101 Prospect Ave., N. W., Cleveland<br />
1, Ohio.<br />
Spotz Point Industries, Inc., 5237 Manchester, St.<br />
Louis 3, Mo.<br />
Surface Coating Engineers, 2417 N. Burdick, Kalamazoo,<br />
Mich.<br />
Theatre Seat Service Co., 160 Hermitage Ave., Noshville<br />
10, Tenn.<br />
Tropical Point Co., 1246 W. 70th., Cleveland 2, Ohio<br />
Vocolite Screen Corp., 150 Hudson Ave, Roosevelt,<br />
N. Y.<br />
Vora Co., 147 Meadow Rd., Rutherford, N. J.<br />
508-PHOTO MURALS<br />
Foto Murals of Colifornia, 8921 W. Pico Blvd., Los<br />
Angeles 35, Colif.<br />
Kaufman & Fabry Co., 425 S. Wabash, Chicago, III.<br />
Rapid Copy Service, Inc., 123 N. Wocker Dr., Chicago<br />
6, III.<br />
RCS Studios, 123 N. Wocker Dr., Chicago 6, III.<br />
509-WALL COVERINGS (FABRIC, PLASTIC<br />
or LINOLEUM)-See also 1509<br />
Armstrong Cork Co., Lancaster, Pa.<br />
Asam Wallpapers, Inc., 2446 Germantown Ave., Phila.,<br />
Po.<br />
Blank & Co., Inc., Frederick, 230 Pork Ave., New York<br />
17, N. Y.<br />
Bolto Products, Inc., Div. of the General Tire 8. Rubber<br />
Co., 70 Garden St., Lowrence, Moss.<br />
Celanese Corp., of America, New York 16, N. Y.<br />
Chicopee Mfg. Co., of Go., Lumite Div., 40 Worth<br />
St., New York, N. Y.<br />
Congoleum-Noirn, Inc., 195 Belgrove, Kearney, N. J.<br />
E. I. DuPont de Nemours & Co., Inc., Fabrics Div.,<br />
Empire State Bldg., New York 1, N. Y.<br />
Firestone Tire i Rut>ber Co., Akron, Ohio.<br />
The Formica Co., 4614 Spring Grove Ave., Cincinnati,<br />
Ohio.<br />
Goodall Fabrics, Inc., 525 Madison Ave., N. Y., N. Y.<br />
Imperial Paper & Color Corp., Box 231 Glens Falls,<br />
N. Y.<br />
Interchemicol Corp., Standard Coated Products Div.,<br />
67 W. 44th St., New York 18, N. Y.<br />
Monko Fabrics Co., Inc., 156 W. 28th St., New York<br />
1, N. Y.<br />
Masland Duraleather Co., Amber & Willard Sts.,<br />
Philadelphia 34, Po.<br />
Hubert Mitchell Industries, Hortselle, Ala.<br />
Notional Theotre Supply, 92 Gold St., New York, N. Y.<br />
NevoBurn Prod. Co., 17 W. 60th, N. Y. 23, N. Y.<br />
New York Flomeproofing Co., 115 Christopher St.,<br />
New York 19, N. Y.<br />
Norpot, Inc., 1 13 W. 42nd St., New York 36, N. Y.<br />
Novelty Scenic Studios, 432 E. 91st St., New York<br />
28, N. Y.<br />
Ponfosote Corp., of N. J., 444 Madison Ave., New<br />
York 22, N. Y.<br />
Sheerer Co., B. F., 2318 Second Ave., Seattle 1,<br />
Wash.<br />
Smith, Alexander, Inc., Sow Mill River Road, Yonkart<br />
1, N. Y.<br />
Textileother Corp., 607 Modison Ave., Toledo, Ohio.<br />
Theatre Seat Service Co., 160 Hermitage Ave., Nashville<br />
10, Tenn.<br />
Thortel Fireproof Fabric, 101 Pork Ave., N. Y. C.<br />
Triple S Supply Corp., 206 First St., Sen Froncisco, Col.<br />
U. S. Rubber Co., 1230 Ave. of the Americoj, New<br />
York 20, N. Y.<br />
United Wallpaper, Inc., Montgomery, III.<br />
510-WALLPAPER<br />
Imperial Paper & Color Corp., Box 231, Glens Foils,<br />
N. Y.<br />
United Wallpaper, Inc., Montgomery, III.<br />
York Wall Paper Co., York, Po.<br />
6 FLOORS and CARPETS<br />
601 -ASPHALT, PLASTIC & RUBBER TILE<br />
American Mot Corp., 2018 Adams St., Toledo 2, Ohio.<br />
American MP Supply Co., 1310 Bedford Ave., Brooklyn<br />
16, N. Y.<br />
Armstrong Cork Co., Liberty St., Lancaster, Po.<br />
Brabrook, Inc., A. N., 18 E. 49th St., New York, N. Y.<br />
Congoleum-Nairn, Inc., 195 Belgrove Dr., Keorney,<br />
N. J.<br />
Fremont Rubber Co., Fremont, Ohio.<br />
General Tire & Rubber Co., Bolte Products Div., 70<br />
Gorden St., Lawrence, Moss.<br />
Goodyear Tire & Rubber Co., 1144 E. Market St.,<br />
Akron 16, Ohio.<br />
Hewitt-Robins, Inc., 666 Glenbrook Rd., Stamford,<br />
Conn.<br />
Johns-Manville Corp., New York 30, N. Y.<br />
U. S. Rubt>er Co., 1230 6th Ave., New York, N. Y.<br />
602-CARPETS<br />
Artloom Carpet Co., Allegheny & Howerdst, Philo., Pa.<br />
Bellontyne Co., The, 1712 Jackson, Omaha 2, Neb.<br />
Bigelow-Sontord Carpet Co., 140 Madison Ave., New<br />
York 16, N. Y.<br />
Blumenthol & Co., Sidney, One Pork Ave., N. Y., N. Y.<br />
Firth Carpet Co., The, 295 Fifth Ave., New York 16,<br />
N. Y.<br />
Goodall Fabrics, Inc., 525 Madison, N. Y. 22, N. Y.<br />
Hordwick & Magee Co., 295 5th Ave., N. Y. 16, N. Y.<br />
Archibald Holmes Carpet Co., Erie Ave. end K Street,<br />
Philedelphie, Penn.<br />
A. & M. Keregheusion, Inc., 295 Fifth Ave., New<br />
York 16, N. Y.<br />
Koroston Rug Mills, 86 Worth St., New York, N. Y.<br />
Thomas L. Leedom Co., Beaver St., Bristol, Po.<br />
Jemes Lees & Sons Co., Bridgeport, Pa.<br />
Magee Carpet Co., 295 5th Ave., New York 16, N. Y.<br />
C. H. Moslond & Sons, Carlisle, Pa.<br />
Mohawk Carpet Mills, Lyon St., Amsterdam, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N .Y. 38, N. Y.<br />
Norpot, Inc., 113 W. 42nd St., N. Y. 36. N. Y.<br />
RCA Theatre Equipment Soles, Front and Cooper,<br />
15-1, Camden, N. J.<br />
Smith, Alexander, Inc., 295 Fifth Ave., N. Y. 17, N. Y.<br />
603-CARPET CUSHIONS<br />
Ace Lite Step Co., 1708 So. State St., Chicago 16, III.<br />
American Mot Corp., 2018 Adams St., Toledo, Ohio.<br />
American MP Supply Co., 1310 Bedford Ave., Brooklyn<br />
16, N. Y.<br />
Bigelow-Sanford Carpet Co., 140 Madison Ave., New<br />
York 16, N. Y.<br />
Fremont Rubber Co., Fremont, Ohio.<br />
Goodyear Tire & Rubber Co., 1144 E. Market St.,<br />
Akron 16, Ohio.<br />
Hewitt-Robins, Inc., 666 Glenbrook Rd., Stamford,<br />
Conn.<br />
Mohowk Carpet Mills, Lyon St., Amsterdam, N. Y.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equipment, Front 8. Cooper, 15-1, Camden,<br />
N. J.<br />
Smith, Alexander, Inc., 295 Fifth Ave., N. Y., N. Y.<br />
Sponge Rubber Products Co., 416 Derby Place, Shelton,<br />
Conn.<br />
U. S. Rubber Co., 1230 6th Ave., New York 20, N. Y.<br />
CARPET SWEEPERS & VACUUMS-<br />
See 1605 and 1632<br />
604-CORK TILE<br />
Armstrong Cork Co., Liberty St., Lancaster, Pa.<br />
Congoleum-Noirn, Inc., 195 Belgrove Dr., Kearny, N. J.<br />
Kentile, Inc., Second Ave., Brooklyn 15, N. Y.<br />
605-FLOOR MATERIALS-REPAIR<br />
Brabrook, Inc., A. N., 18 E. 49th St., New York 17,<br />
N. Y.<br />
Continentol Cor-Na-Vor Corp., Brazil, Ind.<br />
Flexrock Co., Filbert & Cuthbert, Philadelphia, Pa.<br />
Huntington Labs., Inc., Huntington, Ind.<br />
Johns-Menville Corp., 22 E. 40th St., N. Y., N. Y.<br />
Spotz Point Industries, 5237 Manchester, St. Louis<br />
3, Mo.<br />
Stonherd Co., 1306 Gerden St., Philadelphia 23, Pa.<br />
606-LINOLEUM<br />
American MP Supply Co., 1310 Bedford Ave., Brooklyn<br />
16, N. Y.<br />
Armstrong Cork Co., Liberty St., Lencester, Pa.<br />
Congoleum-Noirn, 195 Belgrove Dr., Keorney, N. J.<br />
Alexander Smith, Inc., Sow Mill River Rd., Yonkers<br />
1, N. Y.<br />
607-MATS AND MATTING<br />
Americon Mot Corp., 2018 Adams St., Toledo 2, Ohio.<br />
Brabrook, Inc., A. N., 18 E. 49th St., New York, N. Y.<br />
Fremont Rubber Co., Fremont, Ohio.<br />
B. F. Goodrich Co., 500 S. Moin St., Akron, Ohio.<br />
Goodyeer Tire & Rubber Co., 1144 E. Market St.,<br />
Akron 16, Ohio.<br />
Hewitt-Robins, Inc., 666 Glenbrook Rd., Stamford,<br />
Conn.<br />
Heywood-Wakefield Co., 3010-IOth St., Menominee,<br />
Mich.<br />
Netionel Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpot, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
RCA Theatre Equipment Soles, flidg. 15-1, Front &<br />
Cooper Sts., Camden 1, N. J.<br />
Smith, Alexander, Inc., 295 Fifth Avenue, New York,<br />
N. Y.<br />
U. S. Rubber Co., 1230 Sixth Ave., New York 20, N. Y.<br />
608-MATS, HEATED<br />
Ace Lite Step Co., 1708 So. State St., Chicogo 16, 111.<br />
Interstate Rubber Products Co., 908 Avila Ave., Los<br />
Angeles 12, Calif.<br />
609-TILE, CERAMIC & QUARRY<br />
Americen-Olean Tile Co., 9th & Kenilworth Ave.,<br />
Lonsdale, Po.<br />
Kompolite Co., Inc., 1 1 1 Clay, Brooklyn, N. Y.<br />
Mosaic Tile Co., Zanesville, Ohio.<br />
Mueller Mosaic Co., Trenton, N. J.<br />
Notional Tile & Mfg. Co., Anderson, Ind.<br />
FRONTAGE<br />
701 -DOOR CONTROLS AND CLOSERS<br />
LCN Closers, Inc., 466 W. Superior, Chicago, III.<br />
Minneseote Fire Extinguisher Co., Inc., 2480 University<br />
Ave., St. Paul 14, Minn.<br />
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 89
"^<br />
FRONTAGE—FURNISHINGS<br />
Use Hie Index of Advertited Product* at Page 82 to find od-data herein on popular itemt.<br />
Notionol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norton Door Closer Co., 2900 N. Western Ave., Ctiicogo<br />
18, III.<br />
Pittsburgh Plate Gloss Co., One Gotewoy Center,<br />
Pittsburgh 22, Po.<br />
Sargent & Co., 45 Water St., New Haven 9, Conn.<br />
The Stanley Works, Magic Door Div., Lake St., New<br />
Britain, Conn.<br />
702-DOOR PLATES<br />
& BARS<br />
Formica Co., Spring Grove Ave., CincinnotI, Ohio.<br />
Daniel C. Hay Co., 8808 Wilshire, Beverly Hills, Calif.<br />
Kowneer Co., 1105 No. Front St., Niles, Mich.<br />
Lawrence Metal Products, Inc., 79 Wolker, N. Y. C.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pittsburgh Plate Gloss, One Gotewoy Center, Pittsburgh,<br />
Po.<br />
Theatre Speciolties, Inc., 1615 Cordova St., Los Ar>geles<br />
7, Calif.<br />
Universol Corp., 6710 Denton Drive, Delias 9, Tox.<br />
703-ELECTRIC EYE DOORS<br />
Kowneer Co., N. Front St., Niles, Mich.<br />
Norpof, Inc., 113 W. 42nd St^ N. Y. 36, N. Y.<br />
Pittsburgh Plate Gloss, One Gotewoy Center, Pittsburgh<br />
22, Po.<br />
Stanley Works, Mogic Door Div., Lake St., New<br />
Britain, Conn.<br />
704-ENTRANCE<br />
DOORS<br />
Dohlstrom Metollic Door Co., 443 Buffoto St., Jomestown,<br />
N. Y.<br />
Kowneer Co., 1105 Front St., Niles, Mich.<br />
Libbey-Owens-Ford Gloss Co., Toledo 3, Ohio.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pittsburgh Plote Gloss Co., One Gotewoy Center, Pittsburgh<br />
19, Po.<br />
U. S. Plywood Corp., 55 W. 44th St., N. Y. 36, N. Y.<br />
EXIT DEVICES, PANIC BOLTS-See 1504<br />
FACING MATERIALS, EXTERIOR-See 301<br />
MARQUEES-See 116<br />
70S-P0RCELAIN ENAMELED PANELS<br />
Adier Silhouette Letter Co., 11843 W. Olympic Blvd.,<br />
Los Angeles 64, Colif.<br />
Kowneer Co., 1105 Front St., Niles, Mich.<br />
Seaporcel Porcelain Metols, Inc., 28-20 Borden Ave.,<br />
Long Island City 1, N. Y.<br />
U. S. Plywood Corp., 55 W. 44th St., N. Y. 36, N. Y.<br />
Wagner Sign Service, Inc., 218 So. Hoyne, Chicago<br />
SAFETY LADDERS & SCAFFOLDS-See 2212<br />
706-THEATRE FRONTS<br />
AdIer Silhouette Letter Co., 11843 W. Olypmic Blvd.,<br />
Los Angeles 64, Colif.<br />
Kowneer Co., 1105 Front St., Niles, Mich.<br />
Notionol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pittsburgh Plote Gloss Co., One Gotewoy Center, Pittsburgh<br />
19, Pq.<br />
Seoporcel Porcelain Metals, Inc., 28-20 Borden Ave.,<br />
Long Islond City 1, N. Y.<br />
Universal Corp., 6710 Denton Dr., Dallas, Tex.<br />
8 FURNISHINGS<br />
801-AiSLE LIGHTS<br />
Associated Lighting Service, P. O. Box 1033, Redwood<br />
City, Calif.<br />
Copitol Stoge Ltg. Co., 527 W. 45th, N. Y. 36, N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.<br />
Drive-ln Theotre, Mfg. Co., Div. of DIT-MCO, Inc.,<br />
505 W. 9th, Kansas City 6, Mo.<br />
Heywood-Wokefield Co., Menominee, Mich.<br />
Ideal Seating Co., 519 Ann St., N. W., Grand Rapids<br />
2, Mich.<br />
Notional Theatre Supply, 92 Gold St^ N. Y. 38, N. Y.<br />
Raytone Screen Co., 1 65 Clermont, Brooklyn, N. Y.<br />
S.O.S. Cinemo Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Sylvonio Electric Products, Inc., 500 5th Ave., N.Y.C.<br />
Theatre Seat Service Co., 160 Hermifoge Ave., Nashville<br />
10, Tenn.<br />
Voight Co., 1636 No. Carlisle, Phllodelphio 22, Po.<br />
802-aOCKS<br />
Dowo Corp., 145 N. Erie St., Toledo 2, Ohio<br />
Edwards Co., Inc., Norwolk, Conn,<br />
Electric Ad Clock 230 N. Jefferson St., Chicago, III.<br />
Generol Electric Co., Schenectody 5, N. Y.<br />
Notionol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
803-CONTROL ROPES, POSTS & RAILINGS<br />
Greot Western Stoge Equip. Co., 1324 Grand Ave.,<br />
Kansas City, Mo.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Harttelle,<br />
Alo.<br />
Notionol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Novelty Scenic Studios, Inc., 432 E. 9ltt St., New<br />
York 28, N. Y.<br />
SOS. Cinema Supply Corp., 602 W. 52nd,<br />
New York<br />
Theatre Seot Service Co., 160 Hermifoge Ave., Nashville<br />
10, Tenn.<br />
Triple-S-Supply Corp., 206 First St., Son Francisco 5,<br />
Colif.<br />
Universal Corp., 6710 Denton Dr., Dollos 9, Tex.<br />
804-DIRECTIONAL SIGNS, EXIT SIGNS, Etc.<br />
Assoc. Ticket Register Corp., 346 W. 44th St., New<br />
York 11, N. Y.<br />
Bollontyne Co., The, I7I2 Jockson, Omoho, Neb.<br />
Bowman, Edgor F. (Lomolite Products), 682 6th Ave.,<br />
New York 11, N. Y.<br />
Copitol Stage Ltg. Co., 527 W. 45th, N. Y. 36, N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.<br />
Dowo Corp., 145 N. Erie, Toledo 2, Ohio.<br />
Drive-ln Theatre Mfg. Co., Div. of DIT-Mco, Inc., 505<br />
W. 9th, Kansas City 6, Mo.<br />
Hubert Mitchell Industries, Inc., Hortselle, Ala.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpot, Inc., 113 W. 42nd St., New York 36, N. Y.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
S.O.S. Cinemo Supply Corp., 602 W. 52nd, New York<br />
34, N. Y.<br />
Voight Co., 1636 No. Carlisle, Philadelphia, Pa.<br />
805-DRAPERIES & CURTAINS<br />
J. R. Cloncy, 1020 W. Belden Ave., Syrocuse 4, N. Y.<br />
Goodoll Fabrics, Inc., 525 Madison Ave., New York<br />
22, N. Y.<br />
Great Western Stage Equip. Co., 1324 Grorvd Ave.,<br />
Kansas City, Mo.<br />
Knoxville Scenic Studios, P. O. Box 1029, Knoxville,<br />
Tenn.<br />
Mohorom Fabrics Corp., 130 W. 46th St., N. Y., N.<br />
Monko Fobrics, Inc., 220-5th Ave., N.Y. 1, N.Y.<br />
Y.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle,<br />
Alo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
NevoBurn Prod. Co., 17 W. 60th, New York 23, N. Y.<br />
Norpot, Inc., 113 W. 42nd St., New York 36, N. Y.<br />
Novelty Scenic Studios, Inc., 432 E. 91st St., N. Y.<br />
Pontosote Corp. of N. J., New York 22, N. Y.<br />
Premiere Studios, 414 W. 45th St., New York, N. Y.<br />
B. F. Shearer Co., 2318 2nd Ave., Seattle 1, Wosh.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 34, N. Y.<br />
Theatre Dropery Supply, 2419 2nd Ave., Seattle I,<br />
Wash.<br />
Theatre Seot Service Co., 160 Hermitage Ave., Nashville<br />
10, Tenn.<br />
Thortel Fireproof Fobrics, 101 Pork Ave., N. Y., N. Y.<br />
Tiffin Scenic Studios, Inc., Box 915, Tiffin, Ohio.<br />
806-DRINKING FOUNTAINS<br />
Americon Rodiotor & Stondord Sanitary Corp., P. 0.<br />
Box 1226, Pittsburgh 30, Po.<br />
Borg-Worner Corp., Norge Div., Detroit, Mich.<br />
Ebco Mfg. Co., 401 W. Town St., Columbus, Ohio.<br />
Frigidoire Div., Gen. Motors Corp., 300 Toylor St.,<br />
Dayton, Ohio.<br />
General Electric Co., Air Conditioning Div., 5 Lawrence<br />
St., Bloomfield, N. J.<br />
Kohler Co., Kohler, Wis.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
S&R Sodo Fountain Mfg. Co., 1314 Southern Blvd..<br />
New York 59, N. Y.<br />
Sunroc Co., Glen Riddle, Pa.<br />
Voight Co., 1636 No. Carlisle, Philodelphia 22, Pa.<br />
Westinghouse Electric Corp., 653 Page Blvd., Springfield<br />
2, Mom.<br />
FURNITURE<br />
901 -CHROME TUBULAR FURNITURE<br />
American Desk Mfg. Co., P. O. Box 416, Temple, Tex.<br />
Doehler Metol Furn. Corp., 192 Lexington Ave., New<br />
York 16, N. Y.<br />
Drive-ln Theotre Mfg. Co., Div. DIT-MCO, Inc., 505<br />
W. 9th St., Konsos City, Mo.<br />
Heywood-Wokefield Co., 3010-IOth St., Menominee,<br />
Mich.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Vocolite Screen Corp., 150 Hudson Ave., Roosevelt,<br />
N. Y.<br />
902-LOUNGE FURNITURE, SEHEES, Etc.<br />
American Desk Mfq. Co., P. O. Box 416, Temple, Tex.<br />
Doehler Metol Furniture Co., Inc., 192 Lexington Ave.,<br />
New York 16, N. Y.<br />
Heywood-Wokefield Co., 3010-IOth St., Menominee,<br />
Mich.<br />
Kroehler Mfg. Co., 666 Lake Shore Dr., Chicago, III.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N, Y.<br />
10 HEATING<br />
1001 -BOILERS AND FURNACES-See also<br />
HEATING SYSTEMS 1006<br />
American Blower Corp., 8111 Tiremon Ave., Detroit<br />
32, Mich.<br />
American Radiator & Sanitary Corp., P. O. Box 1226,<br />
Pittsburgh 30, Pa.<br />
Corrier Corp., 300 So. Geddes St., Syracuse 1, N. Y.<br />
Chrysler Corp., Air Temp Div., 1600 Webster St.,<br />
Dayton, Ohio.<br />
General Electric Co., 570 Lexington Ave., New York<br />
22, N. Y.<br />
Iron Firemon Mfg. Co., 3170 W. 106th St., Clevelond<br />
11, Ohio.<br />
Kohler Co., Kohler, Wis.<br />
Notionol Radiator Co., 221 Central Ave., Johnstown,<br />
Pa.<br />
1002-FANS, HEAT CIRCULATORS<br />
Air-Cooling Engr. Co., P. O. Box 744, Evonston, III.<br />
Carrier Corp., 300 So. Geddes St., Syracuse 1, N. Y.<br />
Davenport Mfg. Co., Meodville, i'o.<br />
General Electric Co., Schenectody 5, N. Y.<br />
Notional Radiator Co., 221 Centrol Ave., Johnstown,<br />
Po.<br />
1003-GAS BURNERS-See also 1006<br />
American Radiator & Standard Sonitory Corp., P. O.<br />
Box 1226, Pittsburgh 30, Po.<br />
Carrier Corp., 300 So. Geddes St., Syracuse 1, N. Y.<br />
Chrysler Corp., Airtemp Div., 1600 Webster St.,<br />
Dayton, Ohio.<br />
General Electric Co., Air Conditioning Div., 5 Lawrence<br />
St., Bloomfield, N. J.<br />
Hostings Airconditioning Co., IrK., 108 So. Cotorado,<br />
Hostings, Neb.<br />
Iron Fireman Mfg. Co., 3170 W. 106th St., Cleveland<br />
11, Ohio.<br />
Notionol Radiator Co., 221 Centrol Ave., Johr»-<br />
town. Pa.<br />
Todd Shipyords Corp., Products Div., Columbio &<br />
Halleck Sts., Brooklyn 31, N. Y.<br />
U. S. Air Conditioning Corp., Como Ave., S. E. at<br />
33rd, Minneapolis 14, Minn.<br />
1004-GRILLES & REGISTERS<br />
American Radiator & Standard Sanitary Corp., P. O.<br />
Box 1226, Pittsburgh 28, Po.<br />
Borber-Colmon Co., 1236 Rock St., Rockford, III.<br />
Hostings Airconditioning Co., 108 So. Colorado,<br />
Hastings, Neb.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
1005-HEAT<br />
PUMPS<br />
Curtis Mfg. Co., 1905 Kienlen Ave., St. Louis 20, Mo.<br />
Fairbanks, Morse & Co., 600 S. Michigan, Chicago, III.<br />
General Electric Co., 570 Lexington Ave., N. Y., N. Y.<br />
Todd Shipyards Corp., Products Div., Columbia &<br />
Halleck Sts., Brooklyn 31, N. Y.<br />
Typhoon Air Conditioning Co., Inc., 505 Carroll St.,<br />
Brooklyn 15, N. Y.<br />
1006-HEATING SYSTEMS-See also BOILERS,<br />
OIL BURNERS and STOKERS<br />
American Radiator & Stondord Sonitory Corp., Box<br />
1226, Pittsburgh, Po.<br />
Bryant Heater Div., Affiliated Gos Equip. Inc.,<br />
17825 St. Cloir Ave^ Cleveland 10, Ohio.<br />
Carrier Corp., 300 S. Geddes St., Syracuse 1, N. Y.<br />
Chrysler. Airtemp Div., 1600 Webster, Dayton, Ohio.<br />
Commercial Controls Corp., Electromode Div., 45<br />
Crouch St., Rochester 3, N. Y.<br />
Deico Appliance Div., 391 Lyell, Rochester, N. Y.<br />
Generol Electric Co., 5 Lawrence St., Bloomfield, N. J.<br />
Iron Fireman Mfg. Co., 3170 W. 1 06th St., Clevelond<br />
1 1<br />
Todd Ohio.<br />
, Shipyords Corp.. Products Div., Columbia &<br />
Halleck Sts., Brooklyn 31, N. Y.<br />
Typhoon Air Conditioning Co., Div. of Hupp Corp.,<br />
505 Carroll St., Brooklyn 15, N. Y.<br />
U. S. Air Conditioning Corp., Como Ave., S. E. at<br />
33rd, Minneopolis 14, Minn.<br />
York Corp., York, Po.<br />
1007-HUMIDIFIERS<br />
American Blower Corp., 8111 Tiremon Ave., Detroit<br />
32, Mich.<br />
Buffolo Forge Co., 490 Broodwoy, Buffolo 5, N. Y.<br />
Carrier Corp., 300 S. Geddes St., Syracuse, N. Y.<br />
Grinnell Co., Inc., Providence 1, R. I.<br />
Johnson Service Co., 507 E. Michigan St., Milwaukee<br />
2, Wis.<br />
Minneopolis-Honeywell Reg. Co., 2753 Fourth Ave. S.,<br />
Minneapolis 8, Minn.<br />
Notional Theatre Supply Co., 92 Gold St., New York<br />
38, N Y.<br />
U. S. Air Conditioning Corp., Como Ave., S. E. at<br />
33rd^ Minneapolis, Minn.<br />
York Corp., Roosevelt Ave., York, Po.<br />
1008-OIL BURNERS-See also 1006<br />
Americon Rodiotor & Stondard Sonitory Corp., P. 0.<br />
Box 1226, Pittsburgh 30, Po.<br />
Chrysler Corp., Airtemp Div., 1600 Webster Ave.,<br />
Dayton, Ohio.<br />
General Electric Co., Air Conditioning Div., 5 Lawrence<br />
St., Bloomfield, N. J.<br />
Iron Fireman Mfg. Co., 3170 W. 106th St., Cleveland<br />
11, Ohio.<br />
Timken Silent Automotic, 100 Clark, Detroit 32, Mich.<br />
Todd Shipyards Corp., Products Div., Columbia &<br />
Holleck Sts., Brooklyn 31, N. Y.<br />
1009-RADIATORS<br />
American Rodiotor & Standard Sanitary Corp., Box<br />
1226, Pittsburgh, Po.<br />
Crone Co., 836 S. Michigan, Chicago 5, III.<br />
90 WHEN WRITING MANUFACTU REUS OR THEIR DISTRIBUTORS PLEASE MENTION
FREE Postcards ore provided at Page 82 to bring you full information, prices, etc, on any Advertised Product<br />
INSULATION<br />
Tuttle & Bailey, Corbin Ave., New Britain, Conn.<br />
Warren Webster & Co., Comden, N. J.<br />
Young Rodiator Co., Racine, Wis.<br />
11 INSUIATION- ACOUSTICS<br />
11 01 -ACOUSTICAL MATERIALS<br />
Aiexite Engineering Co., Colorado Springs, Colo.<br />
Armstrong Cork Co., Liberty St., Lancaster, Pa.<br />
Celotex Corp., 120 S. LaSolle, Chicago, III.<br />
Certain-Teed Products Corp., 120 E. Loncoster Ave.,<br />
Ardmore, Po.<br />
Johns-Monville Corp., 22 E. 40th, New York, N. Y.<br />
Kimberly-Clark Corp., Neenoh, Wis.<br />
Libbey-Owens-Ford Gloss Co., Nicholos BIdg., Toledo<br />
3, Ohio.<br />
National Gypsum Co., 325 Delaware, Buffalo 2, N. Y.<br />
Owens-Corning Fiberglas Corp., Toledo 1 , Ohio.<br />
Pittsburgh Plate Gloss Co., One Gateway Center,<br />
Pittsburgh 22, Pa.<br />
Reynolds Metals Co., 2500 So. Third, Louisville, Ky.<br />
Stephenson Air Brush Point Co., 190 MacArthur Blvd.,<br />
Oakland 10, Calif.<br />
U. S. Gypsum Co., 300 W. Adams, Chicago, III.<br />
U. S. Rubber Co., 1230 Ave. of the Americas, New<br />
York 20, N. Y.<br />
Wood Conversion Co., Ist Not'l Bk. BIdg., St. Poul,<br />
Minn.<br />
1102-ADHESIVE AND CEMENTS<br />
Armstrong Cork Co., Liberty St., Lancaster, Po.<br />
Celotex Corp., 120 S. LoSalle, Chicago 3, III.<br />
Flintkote Co., 30 Rockefeller Plaza, N. Y. C.<br />
Pittsburgh Plate Gloss Co., One Gateway Center, Pittsburgh<br />
22, Pa.<br />
U. S. Rubber Co., 1 230 Sixth Ave., New York 20, N. Y.<br />
1103-INSULATION MATERIALS<br />
Aiexite Engineering Co., Colorado Springs, Colo.<br />
Armstrong Cork Co., Liberty St., Lancaster, Po.<br />
Celotex Corp., 120 S. LoSalle St., Chicago, III.<br />
Certain-Teed Products Corp., 1 20 E. Lancaster, Ardmore,<br />
Po.<br />
Eogle-Picher Co., American BIdg., Cincinnati, Ohio.<br />
Flintkote Co., Inc., 30 Ro«kefeller Plaza, New York.<br />
Hecht Rubber Co., 14 E. Boy St., Jacksonville, Fla.<br />
Infra Insulotion Inc., 525 Broadway, N. Y. 12, N. Y.<br />
Johns-Monville Corp., 22 E. 40th, New York, N. Y.<br />
Keasby & Mottison Co., Ambler, Pa.<br />
Kimberly-Clark Corp„ Neenah, Wis.<br />
Libbey-Owens-Ford Gloss Co., Nicholas BIdg., Toledo<br />
3, Ohio.<br />
Masonite Corp., Ill W. Washington, Chicago, 111.<br />
Owens-Corning Fiberglas Corp., Toledo 1, Ohio.<br />
Owens-Illinois Glass Co., Koylo Div., Box 1935, Toledo<br />
I , Ohio.<br />
Pittsburgh Corning Corp., One Gateway Center, Pittsburgh<br />
22, Pa.<br />
Pittsburgh Plate Gloss Co., One Gateway Center,<br />
Pittsburgh 22, Po.<br />
Reynolds Metols Co., 2500 So. Third, Louisville, Ky.<br />
Ruberoid Co., 500 Fifth Ave., New York 18, N. Y.<br />
U. S. Gypsum Co., 300 W. Adams, Chicago, III.<br />
U. S. Rubber Co., 1230 Ave. of the Americos, New<br />
York 20, N. Y.<br />
Wood Conversion Co., 1st Not'l Bk. BIdg., St. Poul<br />
1, Minn.<br />
Zonolite Co., 135 S. LoSolle, Chicago 14, III.<br />
12 LIGHTING<br />
AISLE LIGHTS-See 801<br />
BATTERIES-See 1214<br />
1201 -BATTERY CHARGERS<br />
Burgess Battery Co., Freeport, III.<br />
The Electric Storage Battery Co., 42 S. 1 5th St.<br />
Philadelphia 2, Po.<br />
General Electric Apporotus Soles Div., 1 River Hd.,<br />
Schenectady, N. Y.<br />
McClopin-Christie Corp., 3410 W. 67th St., Los Ar»-<br />
geles 37, Calif.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Norpot, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
D. W. Onon & Sons, Inc., University Ave., S-E at 25th,<br />
Minneapolis 14, Minn.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Oronga,<br />
N. J.<br />
BLACK LIGHT EQUIPMENT-See 502 and 503<br />
1202-BULB CHANGERS<br />
Lumidor Mfg. Co., 4801 E. 50th, Los Angeles, Calif.<br />
McGill Mfg. Co., Inc., Volporoiso, Ind.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Rife-0-Lite of Calif., 308 E. Washington, Los Angeles<br />
15, Calif.<br />
1203-CHARGER BULBS<br />
Continental Electric Co., 715 Hamilton, Geneva, III.<br />
General Electric Co., Apparatus Sales Div., 1 River Rd.,<br />
Schenectady 5, N. Y.<br />
Gordos Corp., 86 Shipmon St., Newark 2, N. J.<br />
McColpin-Christie Corp., Los Angeles 37, Calif.<br />
National Theatre Supply Co., 92 Gold St., New York<br />
38, N. Y.<br />
Radio Corp. of America, Comden 3, N. J.<br />
Robin, Inc., J. E., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Westtnghouse Lamp Div., MacArthur Ave., Bloomfield,<br />
N. J.<br />
1204-COLOR WHEELS<br />
Amplex Corp., 1 1 Water, Brooklyn, N. Y.<br />
Associated Lighting Service, P. O. Box 1033, Redwood<br />
City Calif.<br />
Best Devices Co., Inc., 10921 Briggs Rd., Clevelartd<br />
II, Ohio.<br />
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.<br />
GoldE Mfg. Co., 4888 N. Clark St., Chicago, III.<br />
Great Western Stage Equip. Co., 1324-26 Grand<br />
Ave., Kansas City 6, Mo.<br />
Kleigl Bros., 321 W. 50th St., New York 19, N. V.<br />
Metropolitan Scenic Studios, Inc., 1611 Davenport,<br />
Omoho 2, Neb.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle,<br />
Ala.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Products Corp., 427 W. 42nd, N. Y. C.<br />
S.O.S. Cinema Supply Corp., 602 West 52nd St., New<br />
York 19, N. Y.<br />
Theatre Seat Service Co., 160 Hermitage Ave., Nashville<br />
10, Tenn.<br />
Edword H. Wolk, 1241 S. Wabash Ave., Chicago, 111.<br />
1205-COVE LIGHTING<br />
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.<br />
Cold Cothode Lighting, 147 W. 46th St., N. Y. C.<br />
Fleur-0-Lier Mfgrs., Keith BIdg., Cleveland 15, Ohio.<br />
Flexlume Sign Corp., 1464 Main St., Buffalo 9. N. Y.<br />
General Electric Co., Lamp Dept., Nelo Pork, Cleveland<br />
12, Ohio.<br />
Edwin F. Guth Co., 2615 Woshington, St. Louis 3, Mo.<br />
Kleigl Bros., 321 W. 50th, New York 19, N. Y.<br />
Notionol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Sylvania Electric, Inc., 1740 Broadway, N. Y., N. Y.<br />
Voigt Co., 1636 No. Carlisle, Phila. 21, Po.<br />
1206-DIMMERS & CONTROLS<br />
Frank Adam Elcc. Co., P. O. Box 357, St. Louis, Mo.<br />
Allon-Brodley Co., 136 W. Greenfield, Milwaukee,<br />
Wis.<br />
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.<br />
Cutler-Hammer, Inc., 315 N. 12th, Milwaukee, Wis.<br />
Federal Electric Co., 50 Paris St., Newark, N. J.<br />
General Electric Co., Schenectady 5, N. Y.<br />
Kleigl Bros., 321 W. 50th, New York 19, N. Y.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle,<br />
Ala.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East<br />
Orange, N. J.<br />
Superior Electric Co., 83 Laurel St., Bristol, Conn.<br />
Trumbull Dept., General Electric Co., Ploinsville,<br />
Conn.<br />
Word Leonard Electric Co., 115 MocQuesten Pkwy.<br />
South, Mt. Vernon, N. Y.<br />
DIRECTIONAL SIGNS-See 804<br />
1207-EFFECT LIGHTING<br />
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.<br />
General Electric Co., 570 Lexington Ave., New York<br />
22, N. Y.<br />
GoldE Mfg. Co., 4888 N. Clark St., Chicago 40, III.<br />
Great Western Stage Equip. Co., 1 324-26 Grand<br />
Ave., Kansas City 6, Mo.<br />
Kleigl Bros., 321 W. 50th, New York, N. Y.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle,<br />
Ala.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Storblite Co., 75 W. 45th St., New York 36, N. Y.<br />
Voight Co., 1636 No. Carlisle, Philadelphia 22, Po.<br />
1208-ELECTRIC POWER GENERATORS<br />
Allis-Chalmers Mfg. Co., Milwoukee 1, Wis.<br />
Caterpillar Tractor Co., Peoria 8, III.<br />
Deico Products Div., General Motors Corp., 329 E.<br />
First St., Dayton 1, Ohio.<br />
Fairbanks Morse & Co., 600 S. Mich., Chicago 5, IH.<br />
General Electric Co., 570 Lexington Ave., N. Y., N. Y.<br />
Kohler Co., Kohler, Wis.<br />
National Emergency Light Co., 214 Bessemer BIdg.,<br />
Pittsburgh 22, Pa.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N v<br />
D. W. Onon & Sons, Inc., University at 25th, Minneapolis,<br />
Minn.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
Ready Power Co., 11233 Freud Ave., Detroit, Mich.<br />
United States Motors Corp., Oshkosh, Wis.<br />
Universal Motor Co., Oshkosh, Wis.<br />
EMERGENCY LIGHTING, BATTERY-See 1503<br />
1209-FLUORESCENT and INCANDESCENT<br />
LAMPS and LIGHTING FIXTURES<br />
Bollontyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Bowman, Edgar S., 682 Sixth Ave., N. Y. 16, N. Y.<br />
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.<br />
Curtis Lighting, Inc., 6135 W. 65th, Chicago 38, IN.<br />
Drive-In Theatre Mfg.<br />
505 W. 9th, K. C. 6,<br />
Co.,<br />
Mo.<br />
Div. of DIT-Mco, IrK.,<br />
Eostern Fixture Co., 170 Vernon St., Boston 20, Moss.<br />
General Electric Co., Lamp Dept., Cleveland<br />
Nelo Park,<br />
12, Ohio.<br />
Generol Electric Co., 570 Lexington Ave., New York<br />
Kleigl Bros., 50th St., 19, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N<br />
Radiant Lamp Corp., 300 Jelliff Ave., Newark 8, N. J.<br />
22, N. Y.<br />
321 W. New York<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
Steber Mfg. Co., 2700 Roosevelt Rd., Broadview, HI.<br />
Sylvania Electric Products, Inc., 1740 Bdwy, N. Y. C.<br />
Vocolite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
Voight Co., 1636 No. Carlisle, Philodelphio 22,<br />
Westinghouse Lomp Div., Bloomfield, N. J.<br />
Po.<br />
1210-FUSES<br />
Bollontyne Co., The, 1712 Jackson, Omaha 2, Neb.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.<br />
General Electric Co., Construction Materials Div.,<br />
Bridgeport, Conn.<br />
Littlefuse, Inc., 4757 N. Ravenswood, Chicago, III.<br />
Notional Electric Prod. Corp., Pittsburgh 30, Po.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
Signolite Fuse Co., 266 Glenwood, Bloomfield, N. J.<br />
Wenzel Projector Co., 2505-19 S. State St., Chicago<br />
16, III.<br />
1211 -GELATINE SHEETS<br />
Associated Lighting Service, 521 Bronnon St., San<br />
Francisco 7, Calif.<br />
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36. N.Y.<br />
GoldE Mfg. Co., 4888 N. Clark St., Chicago 7, III.<br />
Great Western Stage Equip. Co., 1324-26 Grond,<br />
Kansas City 6, Mo.<br />
Kleigl Bros., 321 W. 50th St., New York, N. Y.<br />
Hut>ert Mitchell Industries, Inc., P. O. Box 49, Hortselle,<br />
Alo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
LAMP CHANGERS-See 1202<br />
POST LIGHTS-See 2318<br />
SIGNS, DIRECTIONAL-See 804<br />
1212-SPOT & FLOOD LIGHTS<br />
American Playground Device Co., 1801 S. Jackson,<br />
Anderson, Ind.<br />
Amplex Corp., 1 1 1 Water St., Brooklyn 1 , N. Y.<br />
Associated Lighting Service, P. O. Box 1033, Redwood<br />
City, Calif.<br />
Best Devices Co., Inc., 10921 Briggs Rd., Cleveland<br />
11, Ohio<br />
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.<br />
Dowo Corp., 145 N. Erie, Toledo 2, Ohio<br />
Drive-In Theatre Mfg. Co., 505 W. 9th St., Kansas<br />
City 5, Mo.<br />
Genorco Corp., 97-04 Sutphin Blvd., Jomaico 35, N. Y.<br />
GoldE Mfg. Co., 4888 No. Clark, Chicago, III.<br />
Great Western Stage Equip. Co., 1324-26 Grand Ave.,<br />
K. C. 6, Mo.<br />
General Electric Co., 570 Lexington Ave., N. Y., N. Y.<br />
General Electric Co., Lomp Div., Nelo Park, Cleveland<br />
12, Ohio.<br />
Kleigl Bros., 321 W. 50th St., N. Y. 19, N. Y.<br />
Metropolitan Scenic Studios, 1611-09 Davenport St.,<br />
Omaha, Neb.<br />
Hubert Mitchell Ind., Inc., Box 49, Hortselle, Ala.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equip. Soles, Camden, N. J.<br />
S. O. S. Cinema Supply Corp., 602 W. 52nd St., N. Y.<br />
19, N. Y.<br />
Strong Electric Corp., 87 City Pork Ave., Toledo 2.<br />
Switzer Bros., Inc., 4732 St. Cloir, Cleveland, Ohio<br />
Theatre Seat Service Co., 160 Hermitage Ave., Noshville<br />
10, Tenn.<br />
1213-SPOTLIGHT LENSES<br />
Copitol Stoge Lighting Co., 527 W. 45th,N. Y., N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.<br />
Display Lighting, Inc., 417 E. 61 st, N. Y. 21, N. Y.<br />
GoldE Mfg. Co., 4888 N. Clork St., Chicago 7, III.<br />
Great Western Stage Equip. Co., 1324-26 Grand Ave.,<br />
K. C. 6, Mo.<br />
Kleigl Bros., 321 W. 50th, New York 19, N. Y.<br />
Metropolitan Scenic Studios, Inc., 1611 Davenport St.,<br />
Omaha 2, Neb.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
1214-STORAGE BATTERIES<br />
Carpenter Mfg. Co., Boston 45, Somerville, Moss.<br />
Electric Cord Co., 195 Williams, N. Y. 38, N. Y.<br />
The Electric Storage Bottery Co., 42 S. 15th St.,<br />
Philadelphia 32, Po.<br />
Notional Theotre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
J. E. Robin, Inc., 267 Rhode Island, East Orange, N. J.<br />
Surrette Storage Battery Co., Inc., Jefferson Ave.,<br />
Solem, Mass.<br />
1215-SWITCHBOARDS<br />
Frank Adam Elec. Co., P. O. Box 357. St. Louis, Mo.<br />
Associoted Lighting Service, P. 0. Box 1033, Redwood<br />
City, Calif.<br />
THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 91
PLUMBING<br />
Use the Index of Advertised Products at Page 82 to find ad-data herein on popular items.<br />
Copitol Stage Lighting Co., 527 W. 45th, N. Y. C.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.<br />
Faige & Associates, Doc, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Federal Electric Co., 50 Poris. Newark 5, N. J.<br />
General Electric Co., 570 Lexington Ave., N. Y., N. Y.<br />
Kleigl Bros., 321 W. 50th St., N. Y. 19, N. Y.<br />
Superior Electric Co., Bristol, Conn.<br />
Trumbull Electric Co., Plainville, Conn.<br />
Westrex Corp., Ill -8th Ave., New York 11, N. Y.<br />
1216-TRANSFORMERS<br />
Drive-In Theatre Mfg. Co., Div. of<br />
505 W. 9th St., Kansas City, Mo.<br />
DIT-MCO, Inc.,<br />
General Electric Co., 570 Lexington Ave., N. Y.,<br />
Norpot, Inc., 113 W. 42 St., N. Y. 36, N. Y<br />
N. Y.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
Sylvania Electric, Inc., 1740 Broadwoy, N. Y. 19, N. Y.<br />
13 PLUMBING<br />
1301 -DRAINS<br />
American Radiator & Standard Sanitary Corp., Box<br />
1226, Pittsburgh 30, Pa.<br />
Briggs Mfg. Co., 3001 Miller St., Detroit 11, Mich.<br />
Crane Co., 836 S. Michigon, Chicago 5, III<br />
Miller Sewer Rod Co., 4642 No. Central Ave., Chicago<br />
30, III.<br />
DRINKING FOUNTAINS-See 806<br />
1302-FLUSHING GUN<br />
Miller Sewer Rod Co., 4642 No. Central Ave., Chicago<br />
30, III.<br />
1303-HAND DRYERS, ELECTRIC<br />
American Dryer Corp., 1324 Locust St., Phila. 3, Pa.<br />
Bollontyne Co., The., 1712 Jackson, Omaha 2, Nebr.<br />
Chicago Hardware Foundry Co., 2500 Commonwealth<br />
Ave., North Chicago, III.<br />
Electric-Aire Engineering Corp., 209 W. Jackson<br />
Blvd., Chicago 6, III.<br />
Faige & Associates, Doc, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Notionol Dryer Sales Corp., 616 W. Adams St., Chicago<br />
6, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y<br />
Norpot, Inc., 113 W. 42nd sf. New York 36, N. Y.<br />
1304-LAVATORIES<br />
American Radiator & Standard Sonitory Corp., Box<br />
1226, Pittsburgh, Pa.<br />
Briggs Mfg. Co., 3001 Miller St., Detroit II,<br />
Crone Co., 836 S. Michigan, Chicago, III.<br />
Mich.<br />
Eljer Co., Ford City, Pa.<br />
Kohler Co., Kohler, Wis.<br />
1305-SEWER CLEANING RODS<br />
Miller Sewer Rod Co., 4642 No. Central Ave., Chicago<br />
30, III.<br />
1306-TOILET FIXTURES<br />
American Radiator & Stondord Sonitory Corp., Box<br />
1226, Pittsburgh, Pa.<br />
Briggs Mfg. Co., 3001 Miller St., Detroit, Mich.<br />
Crane Co., 836 S. Michigan, Chicogo 5, III.<br />
Electric-Aire Engineering Corp., 209 W. Jackson Blvd.,<br />
Chicago 6, III.<br />
Eljer Co., Ford City, Pa.<br />
Kohler Co., Kohler, Wis.<br />
Notional Theotre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
1307-TOILET SEATS<br />
American Rodiotor & Standard Sanitary Corp., Box<br />
1226, Pittsburg, Pa.<br />
Briggs Mfg. Co., 3001 Miller, Detroit 11, Mich.<br />
C. F. Church Mfg. Co., Holyoke, Moss.<br />
Crone Co., 836 S. Michigan, Chicogo 5, III.<br />
Eljer Co., Ford City, Pa.<br />
Kohler Co., Kohler, Wis.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Sterilseat Corp., of America, 20-24 Yeoman St., Boston<br />
19, Moss.<br />
1308-URINALS<br />
American Rodiotor & Standard Sanitary Corp., Box<br />
1226, Pittsburgh, Po.<br />
Briggs Mfg. Co., 3001 Miller St., Detroit II, Mich.<br />
Crone Co., 836 S. Michigon, Chicogo 5, 111.<br />
Eljer Co., Ford City, Pa.<br />
Kohler Co., Kohler, Wis.<br />
U. S. Sonitory Co., 142 Binns St., Uniontown, Pa.<br />
14 PROJECTION<br />
1401 -ADAPTERS for CENTERING PiaURE<br />
(Horizontally & Vertically) (For CinemoScope,<br />
VistoVision, Superscope)<br />
Bizzell« Cinemo Supply Corp., 420 West 45th St.,<br />
New York 36, N. Y.<br />
1402-ANIMATED SCREEN EFFECTS<br />
GoldE Mfg. Co., 4888 N. Clark St., Chicago 40, III.<br />
Motion Picture Accessories Co., Box 240, Dayton, Ore.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
1403-APERTURE PLATES<br />
Bollontyne Co., 1712 Jackson St., Omaho 2, Neb.<br />
Century Projector Corp., 729 7th Ave., New York<br />
19, N. Y.<br />
Cinemotic Corp., 122 Washington, Bloomfield, N. J.<br />
Hornstein, Inc., Joe, 341 W. 44th St., New York 36,<br />
N. Y.<br />
International Projector Corp., 55 La France, Bloomfield,<br />
N. J.<br />
LoVezzi Machine Works, 4635 W. Lake St., Chicago<br />
44, III.<br />
Motiograph, Inc., 4431 W. Lake St., Chicago 24, III<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equip. Soles., BIdg. 15-1, Front & Cooper<br />
Sts., Camden 1, N. J.<br />
S.O.S. Cinemo Supply Corp., 605 W. 52nd St., New<br />
York 34, N. Y.<br />
Wenzel Projector Co., 2509-19 S. Stote, Chicago, III.<br />
Westrex Corp., HI 8th Ave., N. Y. II, N. Y.<br />
Edw. H. Wolk, 1241 So. Wobosh Ave., Chicago 5, III.<br />
BLOWERS, LAMPHOUSE-See 1427<br />
CARBONS-See 1438<br />
1404-CARBON CABINETS<br />
Ballontyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Foige & Associates, Doc, 630 Ninth Ave., New York<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Neumode Prod. Corp, 250 W. 57th St., New York 19,<br />
N. Y.<br />
1405-CARBON SAVERS<br />
Bollantyne Co., 1712 Jackson, Omaha, Neb.<br />
Best Devices Co., Inc., 1 0921 Briggs Rd., Cleveland<br />
II, Ohio<br />
Coli Products Co., 3719 Morjorie Way, Sacramento<br />
20, Calif.<br />
Economizer Enterprises, 524 W. 43rd St., Los Angeles<br />
37, Calif.<br />
Foige & Associates, Doc, 630 Ninth Ave., New York<br />
Full Run Carbon Saver Co., P. O. Box 107, 2015 High<br />
St., Solem, Ore.<br />
Notional Theatres Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpot Soles, Inc., 45 W. 45th St., N. Y. 36, N. Y.<br />
Payne Products Co., 2451 W. Stadium Blvd, Ann<br />
Arbor, Mich.<br />
Phillips Electro Extensions, P. O. Box 783, Charleston<br />
23, W. Vo.<br />
Rovtone Screen Corp., 165 Clermont Ave., Brooklyn,<br />
N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2505 S. State St., Chicago, III.<br />
Westrex Corp., Ill Eighth Ave., New York II, N. Y.<br />
Edward H. Wolk, 1241 S. Wabash Ave., Chicago 25,<br />
III.<br />
1406-CARBON CONTACT POLISHERS<br />
J. E. McAuley M^g. Co., 554 W. Adorns, Chicago, III.<br />
1407-CARBON WASTE CANS<br />
Bollontyne Co., The, 1712 Jackson, Omoho 2, Nebr.<br />
GoldE Mfg. Co., 4888 No. Clark, Chicago 40, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Products Corp., 250 W. 57th St., N. Y. C.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
Edward H. Wolk, 1241 S. Wobosh, Chicago 25, III.<br />
1408-CHANGEOVER DEVICES<br />
Ace Electric Mfg. Co., 1458 Shokespeore Ave., New<br />
York 52, N. Y.<br />
Bollontyne Co., 1712 Jockson, Omaha 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Motiogroph, Inc., 4431 W. Loke St., Chicago 24 III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Poromel Electronics Corp., 2048 W. North Ave.<br />
Chicago 47, III.<br />
RCA Theatre Equip. Soles, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2509 S. State, Chicago 16, III.<br />
Westrex Corp, 111 8th Ave., New York 11, N. Y.<br />
1409-CONDENSING LENSES<br />
Bousch & Lomb Opticol Co., 720 St. Paul St.,<br />
Rocfietter 2, N. Y.<br />
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.<br />
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.<br />
Kollmorgen Optical Corp., 30 Church St., N. Y. 7, N.Y.<br />
J. E. McAuley Mfg. Co., 554 W. Adams St., Chicago<br />
6, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pacific Optical Corp., 5965 W. 98th St., Los Angeles<br />
45, Colif.<br />
Poromel Electronics Corp., 3965 West Belmont, Chicogo<br />
IB, III.<br />
Radio Corp. of America, Camden 3, N. J.<br />
1410-COOLERS, FILM TRAP<br />
Ballontyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Century Projector Corp., 729-7th Ave., New York 19,<br />
N. Y.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Radio Corp. of America, BIdg. 15-1, Front & Cooper<br />
Sts., Comden 2, N. J.<br />
Wenzel Projector Co., 2509 S. State, Chicago 16, III.<br />
1411 -CUE MARKERS<br />
Ace Electric Mfg. Co., 1458 Shokespeore Ave., New<br />
York 52, N. Y.<br />
Bollontyne Co., The, 1712 Jockson, Omaha 2, Neb.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Products Corp., 330 W. 42nd St., N. Y. C.<br />
S.O.S. Cinema Supply Corp., 612 W. 52nd St., New<br />
York 19, N. Y.<br />
1412-DEMAGNETIZATION TOOLS<br />
Bollontyne Co., 1 71 2 Jackson St., Omaha 2, Neb.<br />
Century Projector Corp, 729-7th Ave., New York 19,<br />
N. Y.<br />
Motiogroph, Inc., 4441 W. Lake St., Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
1413-DOWSERS<br />
Bollontyne Co., 1712 Jackson, Omaha, Neb.<br />
Capitol Stage Lighting, 527 W. 45th St., N. Y. 36, N.Y.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Motiogroph, Inc., 4431 W. Loke, Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
1414-FILM CABINETS<br />
The Bollontyne Co., I7I2 Jackson, Omaha 2, Neb.<br />
DeVry Corp., IIlIArmitage Ave., Chicago 14, III.<br />
Goldberg Bros., 1745 Wozee St., Denver, Colo.<br />
Harwold Co., 1216 Chicago Ave., Evonston, III.<br />
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Products Corp., 250 W. 57th St., N. Y. C.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 34, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, HI.<br />
Westrex Corp, III 8th Ave., New York II, N. Y.<br />
Edward H. Wolk, 1 241 S. Wobosh, Chicago, III.<br />
1415-FILM CEMENT<br />
Ace Electric Mfg. Co., 1458 Shokespeore, N.Y. 52, N.Y.<br />
Ballontyne Co., The., 1 71 2 Jackson, Omoho 2, Nebr.<br />
DeVry Corp., II1I Armitoge Ave., Chicago 14, III.<br />
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Products Corp., 250 W. 57th St., N. Y. C.<br />
S.O.S. Cinema Supply Corp., 602 West 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2505 S. State, Chicago, III.<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
Edward H. Wolk, 1241 S. Wobosh, Chicago, 111.<br />
1416-FILM CLEANERS & PRESERVATIVES<br />
Ace Electric Mfg. Co., 1458 Shakespeare, N.Y. 52, N.Y.<br />
Bollontyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Horwold Co., The, 1 21 6 Chicago Ave., Evonston, 111.<br />
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Products Corp., 250 W. 57th St., N. Y. C.<br />
S.O.S. Cinemo Supply Corp., 602 West 52nd St., New<br />
York 19, N. Y.<br />
1417-FILM FLANGES<br />
Ace Electric Mfg. Co., 1458 Shakespeare, N.Y. 52, N.Y.<br />
Ballontyne Co., The. 1712 Jackson, Omaha 2, Nebr.<br />
Goldberg Bros., 1745 Wozee St., Denver, Colo.<br />
Motion Picture Accessories Co., Box 240, Doyton, Ore.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Products Corp., 250 W. 57th St., N. Y. C.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, 111.<br />
Westrex Corp, 111 8th Ave., New York II, N. Y.<br />
1418-FILM HANDLING DEVICES<br />
Bollontyne Co., 1712 Jackson, Omaha 2, Nebr.<br />
Century Projector Corp., 729 7th Ave., N.Y. 19, N.Y.<br />
Horwold Co., The, 1216 Chicago Ave., Evonston, 111.<br />
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.<br />
Mognasync Mfg. Co., 5517-23 Satsumo Blvd., North<br />
Hollywood, Calif.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Products Corp., 250 W. 57th St., N. Y. C.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 34, N. Y.<br />
Wenzel Projector Co., 2505-2519 So. State St.. Chicago<br />
16, III.<br />
Westrex Corp, 111 8fh Ave., New York 11, N. Y<br />
1419-FILM MAGAZINES<br />
Bollontyne Co., I7I2 Jackson St., Omaha 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. C.<br />
Hornstein, Inc., Joe, 341 W. 44th St., New York 36,<br />
N. Y.<br />
International Projector Corp., 55 La. France Ave.,<br />
Bloomfield, N. J.<br />
Motiograph, Inc., 4431 W. Loke St., Chicogo 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Poromel Electronics Corp., 3956 W. Belmont, Chicago<br />
18, 111.<br />
RCA Theotre Equip. Sale» BIdg. 15-1, Front & Cooper<br />
Sts., Comden, N. J.<br />
92 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION
j FREE Postcards are provided at Page 82 to bring you full information, prices, etc., on any Advertised Product PROJECTION<br />
S.O.S. Cinema Supply Corp., 602 West 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, III.<br />
Westrex Corp, 111 8th Ave., New York 11, N. Y.<br />
Edward H. Wolk, 1241 S. Wabash, Chicogo 25, III.<br />
1420-FILM MEASURING MACHINES<br />
Ballantyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Hollywood Film Co., 946 N. Seward, Hollywood, Colif.<br />
Motion Picture Accessories Co., Box 240, Dayton, Ore.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N. Y. C.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1421-FILM REELS<br />
Ace Electric Mfg. Co., 1458 Shakespeare, N.Y. 52, N.Y.<br />
Ballantyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Poromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
Goldberg Bros., 1745 Wazee St., Denver, Colo.<br />
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 West 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, 111.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1422-FiLM REWINDERS<br />
The Ballantyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Paromel Electronics Corp., 3956 W. Belmont Ave.,<br />
Chicago 18, III.<br />
Goldberg Bros., 1745 Wazee St., Denver, Colo.<br />
GoldE Mfg. Co., 4888 No. Clark, Chicago 40, III.<br />
International Projector Corp., 55 La France Ave.,<br />
Bloomfield, N. J.<br />
Lokewood Automotic Rewind Switch Co., 1298 Hathaway,<br />
Lokewood 7, Ohio.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumade Products Corp., 250 W. 57th St., N. Y. C.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N. Y. 19, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, III.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
Edward H. Wolk, 1241 S. Wabash, Chicago, III.<br />
1423-FILM SCRAPERS<br />
Ace Electric Mfg. Co., 1458 Shakespeare, N.Y. 52, N.Y.<br />
Ballantyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Griswold Machine Works, 412 Main, Port Jefferson,<br />
L. I., N. Y.<br />
National Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
S.O.S. Cinema Supply Corp., 602 West 52nd St., New<br />
York 19, N. Y.<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
1424-FILM SPLICERS<br />
Ace Electric Mfg. Co., 1456 Shakespeare, N.Y. 52, N.Y.<br />
Ballantyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
DeVry Corp., 1111 Armitoge Ave., Chicago 14, III.<br />
Griswold Mach. Wks., 412 Main, Port Jefferson, N. Y.<br />
Horwald Co., The, 1216 Chicago Ave., Evanston, III.<br />
Hollywood Film Co., 946 N. Seward, Hollywood 38,<br />
Calif.<br />
National Theatre Supply, 92 Gold St., New York, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 West 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, III.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
FILM TRAP COOLERS-See T410<br />
1425-FIRE SHUHERS, PROJECTION<br />
Ballantyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Foige & Associates, Doc, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Motiogroph, Inc., 4441 W. Lake St., Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat Sales, Inc., 45 W. 45th St., N. Y. 36, N. Y.<br />
Radio Corp of America, Camden 3, N. J.<br />
Roytone Screen Corp., 165 Clermont, Bklyn 5, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd, N. Y. C.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1426-INTERMITTENT MOVEMENTS<br />
The Ballantyne Co., 1712 Jackson, Omaha 2, Nebr.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Hornstein Co., Inc., Joe, 341 W. 44th St., New York<br />
36, N. Y.<br />
International Projector Corp., 55 La France Ave.,<br />
Bloomfield, N. J.<br />
LoVezzi Machine Works, 4635 W. Lake St., Chicago<br />
44, III.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Paromel Electronics Corp., 3956 W. Belmont Ave.,<br />
Chicago 18, III.<br />
RCA Theatre Equip. Sales BIdg. 15-1, Front & Cooper<br />
Sts., Camden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2505-19 S. Stote, Chicago, III.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
Edward H. Wolk, 1241 S. Wabash, Chicago 5, III.<br />
LAMPHOUSE BLOWERS-See 1429<br />
1428-LAMPHOUSE SUPPORTS<br />
Ballantyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
International Projector Corp., 55 Lo France Ave.,<br />
Bloomfield, N. J.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago, III.<br />
Notional Theatre Supply, 92 Gold St., N.Y. 38, N.Y.<br />
Paromel Electronics Corp, 3956 W. Belmont Ave.,<br />
Chicago 18, HI.<br />
RCA Theatre Equip. Soles BIdg., Front & Cooper, 15-1,<br />
Camden 2, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd N. Y. C.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago 16, III.<br />
Edward H. Wolk, 1241 S. Wobash, Chicago, III.<br />
1429-LAMPHOUSE & PORTHOLE BLOWERS<br />
Ballantyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Drive- In Theatre Mfg. Co., 505 W. 9th St., Kansas<br />
City, Mo.<br />
Motiogroph, Inc., 4441 W. Lake St., Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1430-LENS ASSEMBLIES<br />
Ballantyne Co., 1712 Jackson, Omoha 2, Neb.<br />
Bousch & Lomb Opticol Co., 720 St. Paul St., Rochester<br />
2, N. Y.<br />
Century Projector Corp., 729 7th Ave., N.Y. 19, N.Y.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
International Projector Corp., 55 La France Ave.,<br />
Bloomfield, N. J.<br />
.Kollmorgen Optical Corp., 30 Church St., N.Y.7, N.Y.<br />
Motiogroph, Inc., 4431 W. Lake St., Chicago 24, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Paromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
Projection Optics Co., 330 Lyell Ave., Rochester, N. Y.<br />
RCA Theatre Equip. Soles, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Vidoscope Corp., 730-5th Ave., N. Y., N. Y.<br />
Wenzel Projector Co., 2505-9 S. State, Chicago 16, III.<br />
Westrex Corp., lll-8th Ave., New York 11, N. Y.<br />
Wollensak Optical Co., Rochester 21, New York.<br />
1431-LENSES, ANAMORPHIC<br />
See LENS ASSEMBLIES<br />
1432-LENSES, PRIME<br />
Ballantyne Co., 1712 Jockson St., Omaha 2, Neb.<br />
Bousch & Lomb Opticol Co., 720 St. Paul St.,<br />
Rochester 2, N. Y.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Drive-ln Theatre Mfg. Co., Div. of DIT-MCO, Inc.,<br />
505 W. 9th St., Kansas City, Mo.<br />
Wolter F. Futter, 625 Madison Ave., N. Y. 22, N. Y.<br />
GoldE Mfg. Co., 4888 No. Clork, Chicago 40, III.<br />
Isco Optical Works, 705 Bronx River Rd., Bronxville<br />
8, N. Y.<br />
Kollmorgen Opticol Corp., 347 King St., Northampton,<br />
Mass.<br />
Motiogroph, Inc., 4431 W. Lake St., Chicago 24, III.<br />
National Screen Service, 1600 Broadway, N. Y., N. Y.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pacific Optical Corp., 5965 West 98th St., Los Angeles<br />
45, Colif.<br />
Projection Optics Co., Inc., 330 Lyell Ave., Rochester,<br />
New York.<br />
Radiant Mfg. Corp., 1209 S. Taltnan Ave., Chicago<br />
8, III.<br />
Roytone Screen Co., 165 Clermont, Brooklyn, N. Y.<br />
RCA Theatre Equip. Soles, Front and Cooper Sts.,<br />
Camden, N. J.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Star Cinema Supply, 447 W. 52nd St., N. Y., 19, N. Y.<br />
Trans-Lux Corp., 1270 Sixth Ave., New York 20, N. Y.<br />
Vidoscope Corp., 730-5th Ave., N. Y., N. Y.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
Wollensak Opticol Co., Rochester 21, N. Y.<br />
1433-MAGAZINE DOOR STOPS<br />
1712 Jackson, Omaha, Neb.<br />
Ballantyne Co.,<br />
Century Projector Corp., 729 7th Ave., N.Y. 19, N.Y.<br />
Motiogroph, Inc., 4431 W. Loke St., Chicago 24, III.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, Camden 3, N. J.<br />
Wenzel Projector Co., 2505 S. State, Chicago 16, III.<br />
MAGAZINES-See 1419<br />
1434-MOTORS<br />
Automatic Devices Co., 116 N. 8th, Allentown, Po.<br />
Ballantyne Co., 1712 Jackson, Omoha, Neb.<br />
Century Electric Co., St. Louis 3, Mo.<br />
Century Projector Corp., 729 7th Ave., N.Y. 19, N.Y.<br />
Gale Dorothea Mechanisms, Inc., Elmhurst L. I., N.Y.<br />
General Electric, Schenectady, N. Y.<br />
Hertner Electric Co., 12690 Elmwood Ave., Cleveland<br />
11, Ohio.<br />
International Projector Corp., 55 Lo France Ave.,<br />
Bloomfield, N. J.<br />
Mognosync Mfg. Co., Ltd., 5517 Satsumo, No. Hollywood,<br />
Calif.<br />
Motiogroph, Inc., 4441 W. Loke, Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Paromel Electronics Corp., 3956 W. Belmont Ave.,<br />
Chicago 18, III.<br />
Radio Corp. of America, Camden 3, N. J.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Wagner Electric Corp., St. Louis, Mo.<br />
Wenzel Projector Co., 2509-19 S. State, Chicago 16, III.<br />
1 435-MOTOR-GENERATORS<br />
Automatic Devices Co., 2121 S. 12th St., Allentown,<br />
Po.<br />
The Ballantyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Century Electric Co., St. Louis, Mo.<br />
Cinematic Corp., 122 Washington, Bloomfield, N. J.<br />
Eprod, 1206 Cherry, Toledo 7, Ohio.<br />
General Electric Apparatus Soles Div., 1 River Rd.,<br />
Schenectady, N. Y.<br />
Hertner Electric Co., 12690 Elmwood Ave., Cleveland<br />
1 1, Ohio.<br />
Motiogroph, Inc., 4441 W. Lake, Chicago, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equip. Soles, BIdg. 15-1, Front & Cooper<br />
Sts., Camden, N. J.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
Westinghouse Electric Corp., 306 Fourth Ave., Pitt»-<br />
burgh 30, Pa.<br />
PORTHOLE BLOWERS-See 1429<br />
PHOTO ELECTRIC CELLS-See 1811<br />
1436-PORTABLE SOUND PROJECTORS<br />
Ballantyne Co., 1712 Jackson, Omaha, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
International Projector Corp., 55 Lo France Ave.,<br />
Bloomfield, N. J.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat, Inc., 113 W. 42nd St., New York 36, N. Y.<br />
Paromel Electronics Corp., 3956 W. Belmont, Chicago<br />
18, III.<br />
Radio Corp. of America, Camden 3, N. J.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N.Y., N.Y.<br />
Victor Animotograph Corp., Davenport Bonk BIdg.,<br />
Davenport,<br />
Iowa.<br />
Weber Machine Corp., 59 Rutter, Rochester 6, N. Y.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1437-PROJECTION ARC LAMPS<br />
C. S. Ashcroft Mfg. Co., 36-32 38th St., L. I., N. Y.<br />
Ballantyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Bousch & Lomb Optical Co., 721 St. Paul St.,<br />
Rochester 2, N. Y.<br />
Hornstein, Inc., Joe, 341 W. 44th St., New York 36,<br />
N. Y.<br />
III.<br />
J. E. McAuley Mfg. Co., 554 W. Adorns, Chicago,<br />
Motiogroph, Inc., 4431 W. Lake, Chicago, III.<br />
Notional Theatre Supply,<br />
RCA Theatre Equip. Soles,<br />
92 Gold<br />
BIdg.<br />
St.,<br />
15-1,<br />
N. Y., N. Y.<br />
Front i Cooper<br />
Sts., Camden, N. J.<br />
J. E. Robin, Inc., Island, 267 Rhode East Orange, N.J.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N. Y., N. Y.<br />
Star Cinema Supply Co., 447 W 52nd St., New York<br />
19, N. Y.<br />
Strong Electric Corp., The, 87 City Pork Ave., Toledo<br />
1, Ohio<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1438-PROJECTION CARBONS<br />
Ballantyne Co., I7I2 Jackson, Omoho, Neb.<br />
Carbons, Inc., 400 Myrtle Ave., Boonton, N. J.<br />
Helios Carbons, Inc., 122 Washington St., Bloomfield,<br />
N. J.<br />
Lorraine Carbon, Inc., 400 Myrtle Ave., Boonton, N.J.<br />
Notional Carbon Co., 30 E. 42nd St., N. Y. 17, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, Camden 3, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1439-PROJECTOR PARTS<br />
The Ballantyne Co., 1712 Jackson St., Omaha, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Faige & Associates, Doc, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Hornstein, Inc., Joe, 341 W. 44th St., New York 36,<br />
N. Y.<br />
International Projector Corp., 55 La France Ave.,<br />
Bloomfield, N. J.<br />
LaVezzi Machine Works, 4635 W. Lake St., Chicago<br />
44, III.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Paromel Electronics Corp., 3956 W. Belmont Ave.,<br />
Chicago 18, III.<br />
RCA Theatre Equip. Sales, BIdg. 15-1, Front & Cooper<br />
Sts., Camden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Corp., 2505 S. State, Chicogo, IlL<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
Edward H. Wolk, 1241 S. Wobosh, Chicago, III.<br />
1440-PROJECTOR PEDESTALS<br />
Ballantyne Co., 1712 Jackson St.. Omoho 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N.Y. 19, N.Y.<br />
Hornstein, Inc., Joe, 341 W. 44th St., New York 36,<br />
N. Y.<br />
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 93
PROJECTION Use the Index of Advertised Products at Page 82 to find od-data herein on popular items.<br />
International Projector Corp., 55 La Franca Ave.,<br />
Bloomfield, N. J.<br />
Motiograph, Inc., 4431 W. Lake, Chicago, III.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y<br />
Poromel Electronics Corp., 3956 Belmont Ave., Chicago<br />
18, III.<br />
RCA Theatre Equip. Sales, BIdg. 15-1, Front & Cooper<br />
Sts., Camden, N. J.<br />
J. E. Robin, Inc., 267 Rhode Island, East Oronge, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Weber Machine Corp., 59 Rutter, Rochester 6, N. Y.<br />
Wenzel Projector Co., 2505 S. Stote St., Chicago, III.<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
Edward H. Wolk, 1241 S. Wabash, Chicago, III.<br />
1441 -RECTIFIER BULBS<br />
Bollcntyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Continental Electric Co., 715 Hamilton, Geneva, III.<br />
General Electric Co., Apparatus Sales Div., 1 River<br />
Rd., Schenectady 5, N. Y.<br />
Gordos Corp., 250 Glenwood Ave., Bloomfield, N. J.<br />
Kneisley Electric Co., 2501-9 Lagrar>ge St., Toledo, O.<br />
McColpin-Christie Corp., 3410 W. 67th, Los Angeles<br />
37, Calif.<br />
Motiograph, Inc., 4431 W. Lake, Chicago, III.<br />
National Theotre Supply, 92 Gold, St., N. Y. 38, N. Y.<br />
RCA Tt>eatre Equip. Soles BIdg., Front & Cooper,<br />
15-1, Comden 2, N. J.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52rHl St., New<br />
York 19, N. Y.<br />
Westinghouse Lamp Div., MacArthur Ave., Bloomfield,<br />
N. J.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1442-REaiFIERS, BULB TYPE<br />
Bolder Electric Co., 435 Duncan Ave., St. Louis, Mo.<br />
Bollontyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Cinematic Corp., 122 Washington, Bloomfield, N. J.<br />
Continental Electric Co., 715 Hamilton, Geneva, III.<br />
Faige & Associates, Doc, 630 Nintti Ave., New York<br />
36, N. Y.<br />
Garver Electric Co., R 224 N. Columbia St., Union<br />
City,<br />
Ind.<br />
General Electric Co., Apparatus Sales Div., 1 River<br />
Rd., Schenectody 5, N. Y.<br />
Kneisley Elec. Co., 2501-9 Lagrange St., Toledo, Ohio.<br />
Motiograph, Inc., 4431 W. Lake, Chicago, III.<br />
Nationol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equip. Sales, Front & Cooper Sts., Camden,<br />
N. J.<br />
S.O.S. Cinema Supply, 602 W. 52nd, N. Y., N. Y.<br />
Strong Electric Corp., 87 City Pork Ave., Toledo, Ohio.<br />
1443-REaiFIERS, COPPER OXIDE<br />
Bollontyne Co., The, 1712 Jackson, Omaha 2,<br />
Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Foige & Associates, Doc, 630 Ninth Ave., New York<br />
36, N. Y.<br />
General Electric Co., Apparatus Soles Div., I River<br />
Rd., Schenectady 5, N. Y.<br />
McColpin-Christie Corp., Ltd., 3410 W. 67th St., Los<br />
Angeles 43, Calif.<br />
Motiogroph, Irw:., 4431 W. Lake, Chicago, III.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equip. Soles, BIdg. 15-1, Front & Cooper<br />
Sts., Camden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52n
FREE Posfcords ore provided at Page 82 to bring you full information, prices, etc., on any Advertised Product<br />
SANITATION<br />
National Emergency Light Co., 214 Beuemer BIdg.,<br />
Pittsburgh 22, Pa.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
D. W. Onan & Sons, Inc., University Ave., S. E. at<br />
25th, Minneapolis M, Minn.<br />
J. E. Robin, Inc., 267 Rhode IslorKl Ave., East Orange<br />
N. J.<br />
S.O.S. Cinema Supply Corp, 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Surrette Storage Battery Co., Inc., Jefferson Ave.,<br />
Solem, Mass.<br />
U-C Lite Mfg. Co., 1 050 W. Hubbard St., Chicago 22,<br />
1504-EXIT DEVICES-PANIC DOORS<br />
Bolch Gloss Door Exit Release, 1725 Silver Lake<br />
Blvd., Los Angeles, Catif.<br />
C&R Enterprises, 213 So. 2nd St., Sterling, Colo.<br />
Hoy, Daniel C, 8808 Wilshire Blvd., Beverly Hills,<br />
Calif.<br />
Minn. Fire Extinguisher Co., 2480 University, St. Poul<br />
14, Minn.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Phillips Pottern & Mfg. Co., 5215 Tweedy Blved., So.<br />
Gate, Calif.<br />
Sargent 8. Co., 45 Water St., New Haven, Conn.<br />
1505-FIRE ALARMS<br />
Autofyrstop Co., 2035 Woshington Ave., Philo. 46, Po.<br />
Darley Co., 2810 Washington Blvd., Chicogo 12, III.<br />
Edwards Co., 90 Connecticut Ave., Norwalk, Conn.<br />
Faraday Electric Corp., Adrion, Mich.<br />
Federol Electric Co., 8700 S. State, Chicago 19, III.<br />
Fireye Corp., 77 Broadway, Cambridge, Moss.<br />
Fyr-Fyter Co., 221 Crone St., Dayton I, Ohio.<br />
Int'l Fire Equip. Corp., Staten Island, N. Y.<br />
Lightolorms, Inc., 95 Atlantic Ave., Brooklyn 1, N. Y.<br />
Minn. Fire Extinguisher Co., 2480 University, St. Paul<br />
4, Minn.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Rockwood Sprinkler, 34 Horlow, Worcester 5, Mass.<br />
Walter Kidde 4 Co., 683 Main St., Belleville 9, N. J.<br />
1506-FIRE ESCAPES<br />
Eureka Iron Works, Newburg, N. Y.<br />
Mesker, George L., Steel Corp., Evonsville 8, Ind.<br />
Smith Wire & Iron Works, Inc., F. P., 2340 N. Cloybourne<br />
Ave., Chicago 14, III.<br />
1507-FIRE EXTINGUISHERS & SYSTEMS<br />
Americon-LoFrance-Foamite Corp., 115 E. LaFrance<br />
St., Elmira, N. Y.<br />
Autofyrstop Co., 2035 Washington, Phila., Pa.<br />
Automatic Sprinkler Corp., Youngstown 1, Ohio.<br />
Badger Fire Extinguisher Co., Somerville, Mass.<br />
Buffalo Fire App. Corp., 221 Crane, Dayton 1, Ohio.<br />
Firex Corp., 516 So. Broadway, St. Louis 2, Mo.<br />
Fyr-Fyter Co., 221 Crone St., Dayton 1, Ohio.<br />
General Pacific Corp., 1501 E. Washington Blvd., Los<br />
Angeles 31, Calif.<br />
Globe Sprinkler Co., 21st & Woshington, Philo., Pa.<br />
Grinnell Co., 260 W. Exchange St., Providence, R. I.<br />
International Fire Equip. Corp., Staten Island, N. Y.<br />
Kidde & Co., Walter, 683 Main St., Belleville, N. J.<br />
Liberty Fire Extinguisher Co., Milford, Mich.<br />
Minn. Fire Extinguisher Co., 2476 University Ave.,<br />
St. Paul 4, Minn.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neumode Prod. Corp., 330 W. 42nd St., N. Y. 36, N. Y.<br />
Pyrene Mfg. Co., U. S. Highway 1, Newark 8, N. Y.<br />
Red Comet, Inc., Red Comet BIdg., Littleton, Colo.<br />
Rockwood Sprinkler, 38 Harlow, Worcester 5, Mass.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
U. S. Rubber Co.,<br />
York 20; N. Y.<br />
1230 Ave of the Americos, New<br />
1508-FIRE HOSE RACKS AND REELS<br />
Americon-LoFronce-Foamite Corp., 115 E. LaFrance<br />
St., Elmira, N. Y.<br />
Fyr-Fyter Co., 221 Crane St., Dayton 1, Ohio.<br />
General Detroit Corp., 2272 E. Jefferson Ave., Detroit,<br />
Mich.<br />
General Pacific Corp., 1501 E. Washington Blvd.,<br />
Los Angeles 31, Calif.<br />
Hecht Rubber Co., 14 E. Boy St., Jacksonville 2, Flo.<br />
Kidde & Co., Inc., Walter, Belleville 9, N. J.<br />
Minnesota Fire Extinguisher Co., Inc., 2480 University<br />
Ave., St. Paul 14, Minn.<br />
U. S. Rubber Co.,<br />
York 20, N. Y.<br />
1230 Ave. of the Americas, New<br />
1509-FIREPROOF FABRICS<br />
Du Pont de Nemours & Co., Inc., E. I., Wilmington<br />
98, Del.<br />
Hubert Mitchell, Inc., P. O. Box 49, Hortselle, Ala.<br />
Mohorom Fabric Corp., 130 W. 46th St., N. Y., N. Y.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
NevaBurn Prod. Co., 17 W. 60th, New York 23, N. Y.<br />
New York Flameproof ing Co., 115 Christopher St.,<br />
New York City 14.<br />
Owens-Corning Fiberglos Corp., Toledo 1, Ohio.<br />
Pantosote Corp., of N. J., New York 22, N. Y.<br />
Thortel Fireproof Fabrics, 101 Pork Ave., N.Y. 17, N.Y.<br />
U. S. Rubber Co., 1230 Ave. of the Americas, New<br />
York 20, N. Y.<br />
1510-FIREPROOFING COMPOUNDS<br />
Foige & Associates, Doc, 630 9th Ave., N. Y. 36, N. Y.<br />
Flomecheck Corp. of America, Cambridge, Mass.<br />
Flomort Chemical Co., 746 Natomo, San Francisco<br />
3, Calif.<br />
Fyr-Fyter Co., 221 Crone St., Dayton 1, Ohio.<br />
Imperiol Products Co., 1600 Fontain, Philo. 22, Pa.<br />
Minn. Fire Extinguisher, 2476 University Ave., St.<br />
Paul 4, Minn.<br />
Monsanto Chemical Co., Merrimac Div., Everett St.,<br />
Boston, Mass.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
NevaBurn Prod. Corp., 17 W. 60th, N. Y. 23, N. Y.<br />
New York Flameproof ing Co., 115 Christopher, New<br />
York 4, N. Y.<br />
Signal Chemical Mfg. Co., 3110 E. 130th, Cleveland<br />
20, Ohio.<br />
U. S. Rubber Co., 1230 Ave. of the Americas, New<br />
York 20, N. Y.<br />
1511-FIRE RETARDANT PAINTS<br />
AIbi Mfg. Co., 29 Bortholmew Ave., Hartford, Conn.<br />
DuPont de Nemours & Co., Inc., £. I., Wilmington<br />
98, Del.<br />
Flomort Chemical Co., 746 Natomo St., Son Francisco<br />
3, Calif.<br />
F. R. P. Corp., Box 1206, Chicago, 111.<br />
Fyr-Kote Co., 1823 Woshington Ave., St. Louii, Mo.<br />
Minn. Fire Extinguisher Co., 2480 University, St. Poul<br />
14, Minn.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
New York Flomeproofing Co., 115 Christopher, New<br />
York City.<br />
Pittsburgh Plate Glass, One Gateway Center, Pittsburgh<br />
22, Pa.<br />
Spatz Point Industries, Inc., 5237 Manchester, St.<br />
Louis, Mo.<br />
SAFETY LADDERS-See 2212<br />
1512-SMOKE DETECTING SYSTEMS<br />
Autofyrstop Co., 2035 Washington, Philo., Po.<br />
Cordox Corp., 307 N. Michigan Ave., Chicago, III.<br />
Fireye Corp., 77 Broadway, Cambridge, Moss.<br />
Kidde & Co., 683 Moin St., Belleville 9, N. J.<br />
Minn. Fire Extinguisher Co., 2476 University Ave.,<br />
St. Poul 4, Minn.<br />
16 SANITATION<br />
1601 -BLOWERS FOR DUST AND LIHER<br />
American Floor Surfacing Machine Co., 518 S. St. Clair<br />
St., Toledo 3, Ohio<br />
Breuer Electric Mfg. Co., 5100 N. Roveruwood Ave.,<br />
Chicago 40, III.<br />
Doyle Vacuum Cleaner Company, 225 Stevens St.,<br />
S.W., Grand Rapids 2, Mich.<br />
Hild Floor Machine Co., 740 W. Washington Bdvd.,<br />
Chicago 6, III.<br />
Huntington Labs., Inc., 900-970 E. Tipton St., Huntington,<br />
Ind.<br />
Ideal Industries, Inc., Park & Borden Aves., Sycamore,<br />
III.<br />
National Super Service Co., Inc., 1946 N. 13th St.,<br />
Toledo 2, Ohio.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N> Y.<br />
Pullman Vacuum Cleaner Corp., 25 Buick St., Boston<br />
15, Mass.<br />
Rochlin Soles Co., Inc., 15 So. 21st St., Philo. 3, Po.<br />
Spencer Turbine Co., The, 486 New Pork Ave., Hartford<br />
6, Conn.<br />
1602-BRUSHES & BROOMS<br />
Fuller Brush Co.,' Hartford, Conn.<br />
Horper Brush Works, Fairfield^ Iowa.<br />
1603-BRUSHES, ELECTRICAL<br />
Carbons, Inc., 400 Myrtle Ave., Boonton, N. J.<br />
1604-CARPET SHAMPOO MACHINES<br />
American Floor Surfacing Co., 518 So. Clair St.,<br />
Toledo 3, Ohio.<br />
Breuer Electric Mfg. Co., 5100 N. Rovenswood Ave.,<br />
Chicago 40, III.<br />
Hild Floor Machine Co., 740 Washington Blvd., Chicago,<br />
III.<br />
Kent Co., Inc., The, 884 Canal St., Rome, N. Y.<br />
Multi-Clean Products, Inc., 2277 Ford Parkway, St.<br />
Paul 1, Minn.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Rochlin Soles Co., Inc., 15 S. 21st St., Philo. 3, Po.<br />
West Disinfecting Co., 42-16 West St., Long Island<br />
City 1, N. Y.<br />
1605-CARPET SWEEPERS, TRACTION<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Wagner Mfg. Co., E. R., 4601 N. 32nd St., Milwaukee<br />
16, Wis.<br />
1606-CLEANSING COMPOUNDS<br />
Brulin & Co., 2939 Columbio Ave., Indianapolis 7, Ind.<br />
Continental Cor-No-Vor Corp., Brazil, Ind.<br />
Hild Floor Machine Co., 740 W. Woshington, Chicago,<br />
III.<br />
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave., Indionopolis,<br />
Ind.<br />
Huntington Loborotories, Inc., 900-970 E. Tipton,<br />
Huntington, Ind.<br />
Imperial Products Co., 1600 Fontain, Philo. 21, Pa.<br />
Kinner Products Co., 13325 E. Brood St., Potoskola, O.<br />
Multi-Cleon Products, Inc., 2277 Ford Pkwy., St. Paul<br />
1, Minn.<br />
Mystic Foam Corp., 2003-7 St. Cloir Ave., Cleveland,<br />
Ohio.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Porlee Co.,- Inc., 829 Fort Wayne Ave., Ind'pls 2, Ind.<br />
Rochlin Soles Co., Inc., 15 So. 21st St., Philo. 3, Po.<br />
Robertson Prod. Co., theo. B., 700-704 W. Division<br />
St., Chicago 10, III.<br />
Rosco Laboratories, 367 Hudson, Brooklyn 1, N. Y.<br />
Signal Chemical Mfg. Co., 2648-50 Woodhill, Clevelond<br />
4, Ohio.<br />
Smith Co., Roy, 365 Park St., Jacksonville, Flo.<br />
West Disinfecting Co., 42-16 West St., Long Island<br />
City 1, N. Y.<br />
Wyondotte Chemicals Corp., J. B. Ford Div., 1609<br />
Biddle, Wyandotte, Mich.<br />
1607-DEODORANTS AND DISINFECTANTS<br />
Brulin & Co., 2939 Columbia Ave., Indionopolis 7, Ind.<br />
Continental Car-No-Vor Corp., Brazil, Ind.<br />
Dow Chemical Co., The, Midland, Mich.<br />
Huntington Loborotories, Inc., 900-970 E. Tipton,<br />
Huntington, Ind.<br />
Imperial Prod., Inc., 1600 Fontain, Philo. 21, Po.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pic Corporation, 837 Broadway, Newark, N. J.<br />
Ookite Products, Inc., 19 Rector St., New York 6, N.Y.<br />
Rosco Laboratories, 367 Hudson, Brooklyn 1, N. Y.<br />
Smith Co., D. B., 414 Moin St., Utico, N. Y.<br />
Universal Chemical Co., 1630 E. 25th, Cleveland, O.<br />
West Disinfecting Co., 42-16 West St., L.I.C., 1, N. Y.<br />
Wyandotte Chemicals Corp., J. B. Ford Div., 1609<br />
Biddle, Wyandotte, Mich.<br />
1608-DEODORIZERS, OZONE GENERATORS<br />
Abbeon Supply Co., 179-15 Jamaica Ave., Jamaica<br />
32, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Thermolotor Corp., 1628 Victory Blvd., Glendole, Calif.<br />
DRAIN CLEANERS-See 1630<br />
1609-DUST PANS, AUTOMATIC<br />
ExCell Products, 2039 W. Churchill, Chicago 47, 111.<br />
Lowronce Metal Prod., Inc., 434 Broadway, N. Y. C.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
ELECTRIC HAND DRIERS-See 1303<br />
1610-FLOOR CLEANING MATERIALS<br />
American Floor Surfacing Machine Co., 518 So. St.<br />
Cloir St., Toledo, Ohio.<br />
Armstrong Cork Co., Liberty St., Loncoster, Po.<br />
Breuer Electric Mfg. Co., 5100 N. Rovenswood Ave.,<br />
Chicago 40, III.<br />
Brulin & Co., 2939 Columbia Ave., Indionopolis 7, Ind.<br />
Congoleum-Noirn, Inc., 195 Belgrove, Kearny, N. J.<br />
Continental Car-No-Vor, Brazil, IrxJ.<br />
The Flintkote Co., Tile-Tex Div., 1232 McKinley Ave.,<br />
Chicago Heights, III.<br />
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave.,<br />
Indianapolis, Ind.<br />
Hollingsheod Corp., 848 Cooper St., 2, Camden N. J.<br />
Huntington Lobs., Inc., 970 E. Tipton St., Huntington,<br />
Ind.<br />
Imperial Prod. Inc., 1600 Fontain, Philo. 21, Po.<br />
Multi-Clean Products, Inc., 2277 Ford Pkwy, St. Paul,<br />
Minn.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Ookite Products, Inc., 19 Rector St., New York 6, N.Y.<br />
Pittsburgh Plate Glass Co., One Gateway Center,<br />
Pittsburgh 22, Po.<br />
Signal Chemical Mfg. Co., 2648-50 Woodhill, Cleveland,<br />
Ohio.<br />
Smith Co., Roy, 365 Pork St., Jocksonville, Flo.<br />
Tropical Point Co., 1246 W. 70th, Cleveland 2, Ohio.<br />
United Loborotories, Inc., 16801 Euclid, Cleveland, O.<br />
Universal Chemical Co., 1630 E. 25th, Cleveland, O.<br />
West Disinfecting Co., L. I. City 1, N. Y.<br />
Wyandotte Chemicals Corp., J. B. Ford Div., 1609<br />
Biddle, Wyandotte, Mich.<br />
1611 -FLOOR SCRUBBERS, POLISHERS, ETC<br />
American Floor Surfacing Moch. Co., 518 St. Clair,<br />
Toledo 3, Ohio.<br />
Breuer Electric Mfg. Co., 5102 N. Rovenwood Ave.,<br />
Chicago 40, III.<br />
Brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind.<br />
Continental Cor-No-Vor Corp., Brazil, Ind.<br />
Foige & Associates, Doc, 630 9th Ave., N. Y. 36, N. Y.<br />
General Floorcroft, 333 Ave. of Americas, N. Y. C.<br />
Hild Floor Machine Co., 740 W. Washington, Chicago,<br />
III.<br />
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave., Indianapolis,<br />
Ind.<br />
Hoover Co., North Canton, Ohio.<br />
Huntington Loborotories, Inc., 900-970 E. Tipton St.,<br />
Huntington, Ind.<br />
Johnson & Sons, Inc., S. C, Racine, Wis.<br />
Kent Co., Inc., The, 884 Canal St., Rome, N. Y.<br />
Lowler Co., 125 N. Aberdeen St., Chicago, III.<br />
Multi-Clean Products, Inc., 2277 Ford Pkwy., St. Paul<br />
1, Minn.<br />
Notionol Super Service Co., 1946 No. 13th St., Toledo<br />
2, Ohio.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
West Disinfecting Co., 42-16 West St., LLC. 1, N. Y.<br />
THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 95
1<br />
SEATING<br />
Use the Index of Advertised Products at Page 82 to find od-dota herein on popular items.<br />
1612-FLOOR WAXES AND FINISHES<br />
American Floor Surfacing Machine Co., 518 St. Clair<br />
St., Toledo, Ohio<br />
Breuer Electric Mfg. Co., 5102 Rovenswood Ave.,<br />
Chicago 40, III.<br />
Brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind.<br />
Congoleum-Nairn, Inc., 195 Belgrove, Kearny, N. J.<br />
OuPont de Nemours & Co., Inc., E. I., Wilmington<br />
98, Del.<br />
Flintkote Co., Tile-Tex Div., 1232 McKinley Ave.,<br />
Chicago Heights, til.<br />
Glidden Co., Cleveland 2, Ohio<br />
Hild Floor Machines Co., 740 W. Washington Blvd.,<br />
Chicago 6, til.<br />
Huntington Lobs., Inc., 900-970 E. Tipton, Huntington.<br />
Ind.<br />
Johnson & Co., S. C, Racine, Wis.<br />
Mutti-Cleon Products, Inc., 2277 Ford Partcwoy, St.<br />
Poul 1, Minn.<br />
Ptosti-Kote, Inc., 425 Lakeside Ave., N.W., Cleveland,<br />
Ohio.<br />
Pittsburgh Plote Gloss Co., One Gateway Center,<br />
Pittsburgh 22, Pa.<br />
Universal Chemical Co., 1630 E. 25th, Clevelond, O.<br />
West Disinfecting Co., 42-16 West St., Long Island<br />
City, N. Y.<br />
Wyandotte Chemicals Corp., 1609 Biddle, Wyandotte,<br />
Mich.<br />
1613-GERMICIDAL LAMPS<br />
Acme Products Corp., 212 S. 3rd St., St. Joseph, Mo.<br />
BoMontyne Co., The, 1712 Jockson, Omaha 2, Nebr.<br />
General Electric Co., Lamp Div., 1' River Rd., Schenectady<br />
5, N. Y.<br />
Midwest Fixture Co., 9217 Seneca, St. Louis 14, Mo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Sperti Faraday, Inc., Cincinnati 12, Ohio<br />
Sylvanio Electric, Inc., 500 5th Ave., N. Y., N. Y.<br />
Ultro-Violct Prod., Inc., 5114 Wolnut Grove Ave.,<br />
San Gabriel, Calif.<br />
1614-GLASS & PORCELAIN CLEANER<br />
Hollingshead Corp., 848 Cooper St., Camden 2, N. J.<br />
Huntington Lobs., Inc., 900-970 E. Tipton, Huntington,<br />
Ind.<br />
Imperiol Prods., Inc., 1600 Fontoin, Phila. 21, Po.<br />
Kinner Products, 13325 East Broad St., Potaskolo, O.<br />
Multi-Clean Prod., Inc., 2277 Ford Porkwoy, St. Poul<br />
1, Minn.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pittsburgh Plate Glass, One Gateway Center, Pittsburgh,<br />
Pa.<br />
West Disinfecting Co., 42-16 West St., Long Island<br />
City 1, N. Y.<br />
1615-GUM REMOVERS<br />
Imperial Prod., Inc., 1600 Fontoin, Phila. 21, Pa.<br />
Mogicleaner Co., 55 Jones St., Newark 3, N. J.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Theotre Seat Service Co., 160 Hermitage Ave., Nashville<br />
10, Tenn.<br />
Universal Chemical Co., 1630 E. 25th, Cleveland, Ohio.<br />
West Disinfecting Co., 42-16 West St., Long Island 1,<br />
N. Y.<br />
1616-ICE MACHINE CLEANERS<br />
Gorman Co., Inc., 1253 Grover, St. Louis 23, Mo.<br />
1617-INSECTICIDES<br />
•<br />
AND GERMICIDES<br />
Brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind.<br />
Dow Chemical Co., Midlond, Mich.<br />
DuPont de Nemours & Co., Inc., E. I., Wilmington<br />
98, Del.<br />
Gordener Manufacturing Co., 3655 Borstow St.,<br />
Horicon, Wis.<br />
Holcomb Mfg. Co., Inc., J. I., 1601 Berth Ave.,<br />
Indianapolis, Ind.<br />
Huntington Loborotories, Inc., 900-970 E. Tipton,<br />
Huntington, Ind.<br />
Imperial Prod., Inc., 1600 Fontoin, Phila. 21, Pa.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Ookite Products, Inc., 19 Rector St., New York 6, N. Y.<br />
Pittsburgh Plote Gloss, One Gotewoy Center, Pittsburgh<br />
Po.<br />
Rochlin Soles Co., Inc., 15 So. 21st St., Phila. 3, Pa.<br />
Relionce Chemicol Co., 1005 Broadway, Cleveland 15<br />
Signal Chemical Mfg. Co., 3110 E. 130th St., Clevelond<br />
20, Ohio.<br />
Smith Co., Roy, 365 Pork St., Jocksonville, Flo.<br />
U. S. Rubber Co., 1230 Ave. of Americas, N. Y. C.<br />
Universal Chemical Co., 1630 E. 25th, Cleveland, O.<br />
West Disinfecting Co., 42-16 West St., Long Island<br />
City, N. Y.<br />
Wyariootte Chemicals Corp., Wyorxlotte, Mich.<br />
1618-MOP WAGONS and WRINGERS<br />
Huntirvgton Labs., Inc., 900 E. Tipton St., Huntington,<br />
Ind.<br />
Market Forge Co., Gorvey St., Everett 49, Moss.<br />
Notional Theatre Supply, 92 Gold St., New York, N. Y.<br />
1619-ODOR ABSORBERS<br />
Airkem, Inc., 241 E. 44th St., New York 17, N. Y.<br />
American Dryer Dist. Corp., 1324 Locust, Philo. 7, Po.<br />
Brulin & Co., Inc., 2939-45 Columbia Ave., Indianapolis<br />
7, Ind.<br />
Huntington Labs., IrK., 970 E. Tipton St., Huntington,<br />
IrxJ.<br />
imperiol Products Co., 1600 Fontoin St., Phllo. 21, Po.<br />
Kinner Products, Potaskolo, Ohio.<br />
Notionol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Research Products Corp., 1015 E. Woshington Ave.,<br />
Madison 10, Wis.<br />
Universal Chemical Co., 1630 E. 25th, Clevelond, O.<br />
West Disinfecting Co., 42-16 West St., L. I. C. 1, N. Y.<br />
1620-OZONE GENERATORS<br />
American Dryer Dis. Corp., 1324 Locust, Philo. 7, Po.<br />
Electric Deodorizer Co., 459 W. 47th, N. Y., N. Y.<br />
Electroaire Corp., 34-18 37th St., L. I. City, N. Y.<br />
General Ozone Corp., 455 East 57th, N. Y. 23, N. Y.<br />
Imperial Products Co., 1600 Fontoin St., Philo., Po.<br />
Midwest Fixture Co., 9217 Seneca, St. Louis, Mo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
1621-PAPER TOWELS & TOILET TISSUE<br />
Boy West Poper Co., Green Boy, Wis.<br />
Hoberg Paper Mills, Inc., Green Boy, Wis.<br />
Huntington Lobs., Inc., 900-970 E. Tipton, Huntington,<br />
Ind.<br />
Mosinee Poper Mills Co., 2307 Tribune Tower, Chicago,<br />
111.<br />
Northern Poper Mills, Monroe and Day St., Green<br />
Boy, Wis.<br />
Stotler Tissue Corp., Somerville 43, Moss.<br />
Straubel Paper Co., Green Bay, Wis.<br />
West Disinfecting Co., 42-16 West St., L. I. 1, N. Y.<br />
1622-PERFUMES<br />
Imperial Prod. Co., 1600 Fontoin, Phila. 21, Po.<br />
National Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Universol Chemicol Co., 1630 E. 25th, Cleveland, Ohio<br />
West Disinfecting Co., 42-16 West St., L. I. 1, N. Y.<br />
1623-RATiCiDES<br />
Imperial Prod. Co., 1600 Fontoin, Philo. 21, Po.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
West Disinfecting Co., 42-16 West St., L. I. City, N. Y.<br />
1624-RUG AND UPHOLSTERY CLEANER<br />
American Floor Surfacing Machine Co., 518 So. St.<br />
Cloir St., Toledo 3, Ohio.<br />
Artloom Carpet Co., Allegheny & Howard St., Philodelphio,<br />
fa.<br />
Bigeiow-Sonford Carpet Co., 140 Modison Ave., N.Y.C.<br />
brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind.<br />
Columbus Dixon, Inc., 333 E. 23rd St., N. Y. 10, N. Y.<br />
blamorene. Inc., 270 Park Ave., N. Y. 17, N. Y.<br />
Goodall Fabrics, Inc., 525 Madison Ave., N.Y. 22, N.Y.<br />
Hiid Floor Machine Co., 740 W. Washington, Chicago,<br />
III.<br />
Huntington Lobs., Inc., 900-970 E. Tipton, Huntington,<br />
Ind.<br />
Imperial Prod. Co., 1600 Fontoin, Philo. 21, Po.<br />
Mogicleaner Co., 55 Jones St., Newark 3, N. J.<br />
Mulii-Cleon Products, Inc., 2277 Ford Pkwy, St. Paul,<br />
Minn.<br />
Mystic Foam Corp., 2003 St. Cloir, Cleveland, Ohio<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
OoKite Products, Inc., 19 Rector St., New York 6, N.Y.<br />
Theatre Seat Service Co., 160 Hermitoge Ave., Nashville<br />
10, Tenn.<br />
United Floor Machine Co., Inc., 7600 S. Greenwood<br />
Ave., Chicago 19, III.<br />
Universal Chemical Co., 1630 E. 25th, Cleveland, 0.<br />
West Disinfecting Co., 42-16 West St., L. I. 1, N. Y.<br />
Wyandotte Chemicals Corp., J. B. Ford Div.,<br />
Wyandotte, Mich.<br />
1625-SANITARY NAPKIN BAGS<br />
Beier & Co., 409 S. Green St., Chicogo 7, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
West Disinfecting Co., 42-16 West St., L. I. I, N. Y.<br />
SANITARY RECEPTACLES-See 1633<br />
SHAMPOOING, CARPET-See 1611 and 1624<br />
SOAPS & CLEANERS-See 1606<br />
1626-SOAP DISPENSERS<br />
American Dispenser Co., Inc., 215 4th St., N. Y., N. Y.<br />
Antiseptol Co., 5524 N.W. Highway, Chicago, III.<br />
Bobricii Mfg. Corp., 1839 Bloke, Los Angeles, Colif.<br />
Brom Chemicol Co., 820 65th Ave., Phila. 26, Pa.<br />
Brulin & Co., Inc., 2939-45 Columbio Ave., Indianapolis<br />
7, lr)d.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Rachlin Sales Co., Inc., 15 So. 21st St., Philo. 3, Po.<br />
West Disinfecting Co., 42-16 West St., L. I. C. 1, N. Y.<br />
1630-URINAL CLEANERS & DEORDORANTS<br />
Antle & Co., Inc., 125 Piedmont N. E., Atlanta, Go.<br />
Brulin 8> Co., 2939 Columbia Ave., Indianapolis 7, Ind.<br />
Holcomb Mfg. Co., Inc., J. 1., 1601 Borth Ave.,<br />
Indianapolis, Ind.<br />
Huntington Laboratories, Inc., 900-907 E. Tipton,<br />
Huntington, Ind.<br />
Imperial Prod. Co., 1600 Fontoin, Philo. 21, Po.<br />
Miller Sewer Rod Co., 4642 N. Centrol Ave., Chicogo<br />
30, III.<br />
Ookite Products, Inc., 19 Rector St., N. Y. 6, N. Y.<br />
Soni-Brite Prod. Co., P.O. Box 11, Battle Creek, Mich.<br />
West Disinfecting Co., 42-16 West St., L. I. City, N. Y.<br />
Wyandotte Chemicals Corp., J. B. Ford Div.,<br />
Wyandotte, Mich.<br />
1631-URINAL SCREENS<br />
American Sanitary Partition Corp., 37-03 21st, L. I.<br />
City, N. Y.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Umstead Mfg. Co., 14414 Oakland Ave., Detroit, Mich.<br />
1632-VACUUM CLEANERS<br />
Americon Floor Surfacing Mochine Co., 518 South St.,<br />
Toledo, Ohio<br />
Breuer Electric Co., 5102 N. Rovenswood Ave.,<br />
Chicago 40,<br />
Brulin & Co.,<br />
III.<br />
Inc., 2939-45 Columbia Ave., Indionopolis<br />
1, Ind.<br />
Foige & Associates, Doc, 630 9th Ave., N. Y. 36, N. Y.<br />
General Electric Co., Schenectody 5, N. Y.<br />
Hild Floor Mochine Co., 740 W. Washington Blvd.,<br />
Chicago, III.<br />
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave.,<br />
Indianapolis, Ind.<br />
Holt Mfg. Co., 669-20th St., Oakland 12, Collt.<br />
Huntington Lobs., Inc., 900-907 E. Tipton, Huntington,<br />
Ind.<br />
Ideal Industries, Inc., Pork & Borden Aves., Sycomore.<br />
III.<br />
Kent Co., Inc., The, 884 Canal St., Rome, N. Y.<br />
Lewyt Corp., 60 Broadway, Brooklyn 11, N. Y.<br />
Notionol Super Service Co., Inc., 1946 N. 13th St.,<br />
Toledo 2, Ohio<br />
Notionol Theatre Supply, 92 Gold St., New York, N. Y.<br />
Pullman Vacuum Cleaner Corp., 25 Buick St., Boston<br />
19, N. Y.<br />
Rachlin Soles Co., Inc., 15 So. 21st St., Philadelphia<br />
3, Po.<br />
Spencer Turbine Co., 486 New Pork Ave., Hortford 6,<br />
Conn.<br />
United Floor Machine Co., 7715 S. Chicogo Ave.,<br />
Chicago 19, III.<br />
West Disinfecting Co., 42-16 West St., L. I. C. 1, N. Y.<br />
1633-WASTE RECEPTACLES<br />
Foige & Associates, Doc, 630 9th Ave., N. Y. 36, N. Y.<br />
Huntington Labs., Inc., 900 E. Tipton St., Huntington,<br />
Ind.<br />
Neumode Products Corp., 427 W. 42nd, N. Y. C.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpot, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
S. K. Novelty Co., 1630 S. 2nd St., Philo. 48, Pa.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
United Metol Box Co., 168 7th St., Brooklyn 15, N. Y.<br />
United Metol Cobinet Corp., 14th & Laurel Sts.,<br />
Pottsville, Penn.<br />
West Disinfecting Co., 42-16 West St., L. I. 1, N. Y.<br />
17 SEATING<br />
1701 -AUDITORIUM CHAIRS<br />
American Desk Mfg. Co., P.O. Box 416, Temple, Tex.<br />
Americon Seating Co., 901 Broadway N. W., Grond<br />
Rapids 2, Mich.<br />
Century Seating Co., 346 W. 44th St., N. Y., N. Y.<br />
Eastern Seoting Co., 138-13 Springfield Blvd., Springfield<br />
Gordons, Long Islond City, N. Y.<br />
Fensin Seoting Co., 1143 S. Wabosh Ave., Chicogo<br />
5, IIL<br />
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave., Griggs Equipment Co., 804 E. 4th, Belton, Tex.<br />
Indionopolis, Ind.<br />
Heywood-Wokefield Co., Menominee, Mich.<br />
Huntington Loborotories, Inc., 900-970 E. Tipton, Ideol Seating Co., 521 Ann St., N. W., Grand Roplds<br />
Huntington, Ind.<br />
2, Mich.<br />
Imperial Bross Mfg. Co., 1200 W. Horrison St., Chicogo<br />
Internotionol Seat Corp., W. Pearl St., Union City, Ind.<br />
39,<br />
Irwin Seoting Co., 1480 Buchonon Ave., S. W., Grand<br />
III.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y. Ropids 2, Mich.<br />
Universal Chemicol Co., 1630 E. 25th, Cleveland, O. Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
West Disinfecting Co., 42-16 West St., L. I. 1, N. Y. RCA Theatre Equip. Soles, RCA Victor Div., Front &<br />
1627-SOAP, LIQUID for DISPENSERS<br />
Cooper Sts., Camden, N. J.<br />
S.O.S. Cinemo Supply Corp., 602 W. 52nd St., N. Y.<br />
Brulin & Co., Inc., 2939-45 Columbio Ave., Indpls.<br />
34, N. Y.<br />
7,<br />
Southern Desk Co., P. O. Drawer 490, Hickory, N. C.<br />
Ind.<br />
Theotre Seat Service Co., 160 Hermitage Ave., Nashville<br />
10,<br />
1628-TOILET SEAT COVERS & DISPENSERS<br />
Tana<br />
Protecto Products Co., 1450 W. Holt, Pomona, Calif. 1702—BOLTS, EXPANSION AND TOGGLE<br />
Americon Desk Mfg. Co., P.O. Box 416, Temple, Tex.<br />
American Seating Co., 901 Broodwoy N. W., Grond<br />
1629-UPHOLSTERY SHAMPOO MACHINES<br />
Hild Floor Mochine Co., 740 W. Washington, Chicogo<br />
6, III.<br />
Huntington Lobs, Inc., Huntington, Ind.<br />
Magicleoner Co., 55 Jones St., Nework 3, N. J.<br />
Mutti-Cleon Prod., Inc., 2277 Ford Pkwy., St. Poul 1,<br />
Minn.<br />
Rapids, Mich.<br />
Bollontyne Co., The, 1712 Jockson, Omoho 2, Nebr.<br />
Chicogo Exponsion Bolt Co., 1338 W. Concord, PI.,<br />
Chicago 22, lit.<br />
Griggs Equipment Co., 209 Beate, Belton, Tex.<br />
Heywood-Wokefield, MenominM, Mich.<br />
96 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION
FREE Postcards ore provided at Page 82 to bring you full information, prices, etc., on any Advertised Product<br />
SOUND EQUIPMENT<br />
Ideal Seating Co., 521 Ann St., N. W., Grand Roplds<br />
2, Mich.<br />
Internotional Seat Corp., W. Peorl St., Union City. Ind.<br />
Irwin Seating Co., 1480 Buchanan Ave., S. W., Grand<br />
Rapids 2, Mich.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, BIdg. 15-1, Front & Cooper<br />
Sts., Camden 3, N. J.<br />
Shearer Co., B. F., 2318 Second Ave., Seattle I, Wosh.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., N. Y.<br />
19, N. Y.<br />
Southern Desk Co., Drawer 630, Hickory, N. C.<br />
Theatre Seat Service Co., 160 Hermitage Ave., Nashville,<br />
Tenn.<br />
1703-CHAIR FASTENING CEMENT and<br />
CHAIR PATCHING CEMENT<br />
Ballantyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
Eoker Theatre Seat Service, P.O. Box 6355, Oklahoma<br />
City, Okla.<br />
Fensin Seating Co., 1143 S. Wobosh, Chicago, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Ruscoe Co., W. J., 483 Kenmore Blvd., Akron 1, Ohio<br />
Theatre Sect Service Co., 160 Hermitage, Nashville,<br />
Tenn.<br />
1704-FOAM RUBBER SEAT CUSHIONS<br />
Americon Desk Mfg. Co., P. 0. Box 416, Temple, Tex.<br />
Dunlop Tire & Rubber Corp., Sheridan Dr., Buffolo<br />
7, N. Y.<br />
Firestone Tire 8. Rubber Co.,<br />
Akron I 7, Ohio<br />
1200 Firestone Parkway,<br />
B. Ohio<br />
1144<br />
Goodyear Tire<br />
Co., 500 S. Main St., Akron 18,<br />
& Rubber Co., Airfoam Soles Div.,<br />
F. Goodrich<br />
E. Market St., Akron 17, Ohio.<br />
Griggs Equipment Co., 209 Beole St., Belton, Tex.<br />
Hewitt-Robins, Inc., 666 Glenbrook' Rd., Stamford,<br />
Conn.<br />
Heywood-Wokefield Co., 3010-lOth St., Menominee,<br />
Mich.<br />
Ideal Seating<br />
2, Mich.<br />
Co., 521 Ann St., N. W. Grand Rapids<br />
International Seat Corp., W. Pearl St., Union City, Ind.<br />
National Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, Front & Copper Sts., Comden<br />
3, N. J.<br />
Theatre Seat Service Co., 160 Hermitage, Noshville,<br />
Tenn.<br />
U. S. Rubber Co., 1230 Ave. of Americos, N. Y. 20,<br />
N. Y.<br />
1705-REPAIR TAPE-for SEATS<br />
Eaker Theatre Seat Service, P. O. Box 6355, Oklahoma<br />
City, Okla.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hartselle,<br />
Ala.<br />
Raytone Screen Corp., 165 Clermont Ave., Brooklyn<br />
5, N. Y.<br />
Monko Fobrics Co., Inc., 1 56 W. 28th St., N. Y. 1 , N. Y.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Raytone Screen Corp., 165 Clermont, Brooklyn 5, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., N. Y.<br />
19, N. Y.<br />
Theatre Seat Service Co., 160 Hermitoge, Nashville,<br />
Tenn.<br />
Vocalite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
1706-SEAT COVERS, SLIP-ON<br />
American Desk Mfg. Co., P.O. Box 416, Temple, Tex.<br />
Heywood-Wokefield Co., Menominee, Mich.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hartselle,<br />
Ala.<br />
Ideal Seating Co., 519 Ann St., N. W., Grand Rapids<br />
2, Mich.<br />
Irwin Seating Co., 1480 Buchanan Ave., S. W., Grond<br />
Rapids 2, Mich.<br />
Monko Fabrics Co., Inc., 156 W. 28th St., N. Y. 1, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Southern Desk Co., P. O. Drawer 490, Hickory, N. C.<br />
Theatre Seat Service Co., 160 Hermitage, Nashville,<br />
Tenn.<br />
1707-SEAT REPAIR AND MAINTENANCE<br />
American Desk Mfg. Co., P. O. Box 416, Temple, Tex.<br />
Chicago General Chair Co., 1308 Elston Ave., Chicago<br />
22, III.<br />
Eaker Theatre Seat Service,<br />
City,<br />
P. O. Box 6355, Oklahoma<br />
Okla.<br />
Fensin Seating Co., Chicago 5, III.<br />
Griggs Equipment Co., 209 Beale St., Belton, Tex.<br />
Ideal Seating Co., 519 Ann St., N. W., Grand Rapids<br />
2, Mich.<br />
International Seat Corp., W. Pearl St., Union City, Ind.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpot, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
Oglesby Equip. Co., 20356 Grand River, Detroit, Mich.<br />
Ttieatre Seat Service Co., 160 Hermitage, Noshville,<br />
Tenn.<br />
1708-UPHOLSTERY MATERIALS<br />
American Desk Mfg. Co., P. O. Box 416, Temple, Tex.<br />
Blumenthol & Co., One Pork Ave., N. Y. 16, N. Y.<br />
Bolto Products, Inc., 70 Garden St., Lawrence, Moss.<br />
Chicopee Mfg. Co., Lumite Div., 47 Worth St., New<br />
York, N. Y.<br />
E. I. Dupont de Nemours & Co., Inc., Fobrics Div.,<br />
350 Fifth Ave., New York 1, N. Y.<br />
Durocote Corp., 350 N. Diamond, Rovenno 3, Ohio<br />
Firestone Plostic Co., Pottstown, Pa.<br />
Firestone Tire & Rubber Co., 1200 Firestone Parkway,<br />
Akron, Ohio<br />
Goodall Fabrics, Inc., 525 Madison Ave., N.Y. 22, N.Y.<br />
Goodrich Co., 8. F., P. O. Box 643, Marietto, Ohio<br />
Goodyear Tire & Rubber Co., The, 1144 E. Market<br />
Akron 16, Ohio<br />
St.,<br />
Griggs Equipment Co., 804 E. 4th, Belton, Tex.<br />
Ideal Seating Co., 521 Ann St., N. W., Grand Rapids<br />
2, Mich.<br />
Internotionol Seat Corp., W. Pearl St., Union City, Ind.<br />
Irwin Seating Co., 1480 Buchanan Ave., S. W.,<br />
Grand Rapids 2, Mich.<br />
Monko Fabrics Co., 156 W. 28th St., New York 1, N.Y.<br />
Moslond Duroleother Co., Amber & Willord Sts.,<br />
Philadelphia 34, Po.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
NevoBurn Prod. Co., 17 W. 60th St., N. Y. 23, N. Y.<br />
Pantasote Corp. of N. J., 444 Madison Ave., New<br />
York 22, N. Y.<br />
Raytone Screen Corp., 165 Clermont Ave., Brooklyn<br />
5, N. Y.<br />
Shearer Co., B. F., 2318 2nd Ave., Seattle 1, Wash.<br />
Sponge Rubber Products Co., 316 Derby PI., Shelton,<br />
Conn.<br />
Texileather Corp., 607 Madison Ave., Toledo 3, Ohio<br />
Theatre Seat Service Co., 160 Hermitage, Noshville,<br />
Tenn.<br />
U. S. Plywood Corp., 55 W. 44th, New York 36, N. Y.<br />
U. S. Rubber Co., 1230 Ave. of Americas, N. Y. 20,<br />
N. Y.<br />
18 SOUND EQUIPMENT<br />
1801 -AMPLIFIERS<br />
Altec Lansing Corp., 9356 Santa Monica Blvd.,<br />
Beverly<br />
Hills, Calif.<br />
Ampex Corp., 934 Charter St., Redwood City, Calif.<br />
Ballantyne Co., 1712 Jackson, Omoho, Neb.<br />
Century Projector Corp., 729 7th Ave., New York<br />
Dowo Corp., 145 N. Erie St., Toledo 2, Ohio<br />
19<br />
Empire Recording Co., 3221 S. Acoma, Englewood,<br />
Colo.<br />
EPRAD, 1206 Cherry, Toledo 7, Ohio<br />
Faige & Associates, Doc, 630 9th Ave., N. Y. 36, N. Y.<br />
Foirchild Recording Equip. Co., 154th St. and 7th Ave.,<br />
Whitestone 57, N. Y.<br />
General Electric Co., Schenectady 5, N. Y.<br />
International Projector Corp., 55 Lo France Ave.,<br />
Bloomfield, N. J.<br />
Mognosync Mfg. Co., Ltd., 5517 Sotsumo Ave., No.<br />
Hollywood, Calif.<br />
Motiogroph, Inc., 4431 W. Lake St., Chicago 24, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Poromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, 111.<br />
Rodio Corp. of America, Theatre Equip. Soles BIdg<br />
15-1, Front & Cooper Sts., Camden, N. J.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N.Y. 19, N.Y.<br />
Stelmo, Inc., 389 Ludlow St., Stamford, Conn.<br />
Stephens Mfg. Corp., 8538 Warner Dr., Culver City,<br />
Calif.<br />
Wenzel Projector Co., 2509-19 S. State, Chicago 16<br />
Westrex Corp., Ill 8th Ave., N. Y. 11, N. Y.<br />
1802-AMPLIFIER TUBES<br />
Ballantyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N.Y. 19, N.Y.<br />
General Electric Co., Schenectady, N. Y.<br />
International Projector Corp., 55 La France Ave.,<br />
Bloomfield, N. J.<br />
Mognosync Mfg. Co., Ltd., 5517 Sotsumo Ave., No.<br />
Hollywood, Calif.<br />
Motiogroph, Inc., 4431 W. Lake St., Chicago 24, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Paromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
RCA Theatre Equip. Soles, Front & Cooper Sts.,<br />
Camden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2509-19 S. State, Chicago, III.<br />
Westinghouse Electric Corp., 306 Fourth Ave., Pittsburgh<br />
30, Pa.<br />
Westrex Corp., Ill 8th Ave., N. Y. II, N. Y.<br />
AUDITORIUM SPEAKERS-See 1811, 1815<br />
1803-CHAIN DRIVES<br />
Ballantyne Co., The, 1712 Jockson, Omaha, Neb.<br />
Century Projector Corp., 729 7th Ave., New York 19.<br />
Mognosync Mfg. Co., Ltd., 5517 Sotsumo Ave., No.<br />
Hollywood, Calif.<br />
Motiogroph, Inc., 4431 W. Lake St., Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Paromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
RCA Theatre Equip. Soles, Camden, N. J.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago 16.<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
1804-DC EXCITER SUPPLY<br />
Altec Lansing Corp., 9356 Santo Monica Blvd., Beverly<br />
Hills, Calif.<br />
Ballantyne Co., 1712 Jockson, Omaha, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Foige 8. Associates, Doc, 630 9th Ave., N. Y. 36, N. Y.<br />
General Electric Co., Schenectady, N. Y.<br />
International Projector Corp., 55 La France Ave.,<br />
Bloomfield, N. J.<br />
Motiogroph, Inc., 4431 W, Lake St., Chicago 24, III,<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpot, Inc., 113 W, 42nd St., New York 36, N. Y.<br />
Paromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, 111.<br />
RCA Theatre Equip. Soles, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., Eost Orange,<br />
N. J.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N.Y. 19, N.Y.<br />
Wenzel Projector Co., 2509-19 S. State, Chicago, HI.<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
1805-HEARING AIDS, EARPHONE<br />
Ballantyne Co., I 71 2 Jockson, Omoho 2, Neb.<br />
Dictograph Products, Inc., Acousticon Div., 95-25<br />
1 49th St., Jomoico 1, N. Y.<br />
Motiogroph, Inc., 4441 W. Lake St., Chicago 24, HI.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Sonotone Corp., Elmsford, N. Y.<br />
Stromberg-Corlson Co., 100 Carlson Rd., Rochester 3,<br />
N. Y.<br />
Telesonic Theotrephone Corp., 3 E. 48th St., N. Y. C.<br />
Wenzel Projector Co., 2505-19 S. State St., Chicogo<br />
16, III.<br />
Westrex Corp, 111 8th Ave., New York 11, N. Y.<br />
1806-HORN SWITCHES<br />
Ballantyne Co., The, 1712 Jackson, Omoho 2, Neb.<br />
Mognosync Mfg. Co., Ltd., 55446 Sotsumo Ave., No.<br />
Hollywood, Calif.<br />
Notional Theatre Supply, 92 Gold St., N. Y, 38, N. Y.<br />
1807-INTERCOMMUNICATING SYSTEMS<br />
Bell Sound Systems, Inc., 555 Marion Rd., Columbus 7,<br />
Ohio.<br />
Connecticut Telephone and Electric Corp., 199 Brittonio<br />
St., Meriden, Conn.<br />
Dictograph Products, Inc., 580 Fifth Ave., N. Y. C.<br />
Executone, Inc., 415 Lexington, Ave., New York City.<br />
Kellogg Switchboard Co., 79 W. Monroe, Chicago, III.<br />
Motiogroph, Inc., 4441 W. Loke St., Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Operodio Mfg. Co., St. Charles, III.<br />
RCA Theatre Equip. Soles, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
Stromberg-Corlson Co., 100 Carlson Rd., Rochester<br />
3, N. Y.<br />
Westrex Corp., Ill 8th Ave., New York 11, N.Y.<br />
1808-LAMPS, EXCITER<br />
Ballantyne Co., I 71 2 Jackson, Omaha 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N.Y. 19, N.Y.<br />
General Electric Co., Lamp Dept., Nela Park, Cleveland<br />
12, Ohio.<br />
Motiogroph, Inc., 4431 W. Lake St., Chicago, HI.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Paromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
Radiant Lamp Corp., 300 Jelliff Ave., Newark 8, N. J.<br />
RCA Theatre Equip. Soles, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, III.<br />
Westinghouse Lamp Div., MocArthur Ave., Bloomfield,<br />
N. J.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1809-MICROPHONES<br />
Altec Lansing Corp., 9356 Santa Monica Blvd., Beverly<br />
Hills, Calif.<br />
American Microphone Co., 370 S. Foir Oaks, Pasadena<br />
1, Calif.<br />
Ballantyne Co., The, 1712 Jackson, Omaha 2, Neb.<br />
Hollen Corp., 3503 W. Olive St., Burbonk, Calif.<br />
Kellogg Switchboard & Supply Co., 6650 S. Cicero<br />
Ave., Chicago 38, III.<br />
Mognosync Mfg. Co., Ltd., 5517 Sotsumo Ave., North<br />
Hollywood, Calif.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Paromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
Permoflux Corp., 4900 W. Grand Ave., Chicago 39, HI.<br />
RCA Theotre Equip. Soles, Front & Cooper, 15-1,<br />
Comden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Stephens Mfg. Corp., 8538 Warner Dr., Culver City,<br />
Calif.<br />
Stromberg-Corlson Co., 100 Carlson Rd., Rochester<br />
3, N. Y.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1810-PHONO-PICKUP CARTRIDGES<br />
Altec Lansing Corp., 9356 Santa Monica Blvd., Beverly<br />
Hills, Colif.<br />
Bollontyne Co., The, 1712 Jockson, Omoho 2, Neb.<br />
Empire Recording Co., 3221 So. Acoma, Englewood,<br />
Colo.<br />
Foirchild Recording Equipment Co., Whitestone 57,<br />
N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat, Inc., 113 W. 42nd St., New York 36, N. Y.<br />
Radio Corp. of America Theatre Equip. Sales, Camden<br />
3, N. J.<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
'THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 97
—<br />
—<br />
—<br />
STAGE EQUIPMENT<br />
Use the Index o( Advertised Products at Page 82 to find ad-data herein on popular itenit.<br />
1811 -PHOTOELECTRIC CELLS<br />
Bollantyne Co., 1712 Jackson St., Omoho 2, Neb.<br />
Centufv Projector Corp., 729 7th Ave., New York 19.<br />
Continental Electric Co., 715 Hamilton, Geneva, 111.<br />
DeVry Corp., 1111 Armitoge Ave., Chicago 14, III.<br />
General Electric Co., Apparatus Soles Div., 1 River Rd.,<br />
Schenectady, N. Y.<br />
International Projector Corp., 55 LoFrance Ave.,<br />
Bloomfield, N. J.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago 24, III.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Poromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
Radio Corp. of America, Victor Div., Camden, N. J.<br />
S.O.S. Cinemo Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Weber Machine Corp., Rochester 6, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, III.<br />
Westinghouse Lamp Div., MocArthur Ave., Bloomfield,<br />
N. J.<br />
Westrcx Corp., Ill 8th Ave., New York 11, N. Y.<br />
1812-PUBLIC ADDRESS SYSTEMS<br />
Altec Lansing Corp., 9356 Santo Monica Blvd., Beverly<br />
Hills, Calif.<br />
Americon MP Supply Co., 1310 Bedford Ave., Brooklyn<br />
16, N. Y.<br />
Ampex Corp., 934 Charter St., Redwood City, Calif.<br />
Bollantyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Bell Sound Systems, Inc., 555 Marion Rd., Columbus<br />
7, Ohio<br />
Century Projector Corp., 729 7th Ave., New York 19.<br />
Dowo Corp., 145 N. Erie St., Toledo 2, Ohio..<br />
Magnosync Mfg. Co., Ltd., 5517 Sotsumo Ave., North<br />
Hollywood, Calif.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago 24, III.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Newcomb Audio Products Co., 6824 Lexington Ave.,<br />
Hollywood 38, Calif.<br />
Norpot, Inc., 113 W. 42nd St., New York 36, N. Y.<br />
Poromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
RCA Theatre Equip. Soles, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N. Y. 19, N. Y.<br />
Stephens Mfg Corp., 8538 Worner Dr., Culver City,<br />
Calif.<br />
Westrex Corp., lll-8th Ave., New York 11, N. Y.<br />
1813-RECORD PLAYERS-THEATRE<br />
Ampex Corp., 934 Charter St., Redwood City, Calif.<br />
Foige & Associates, Doc, 630-9th Ave., New York 36,<br />
N. Y.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago 24, 111.<br />
National Theatre Supply, 92 Sold St., N. Y. 38, N. Y.<br />
Norpot, Inc., 113 W. 42nd St., New York 36, N. Y.<br />
Poromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
RCA Theatre Equip. Sales, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
Stromberg-Carlson Co., 100 Carlson Rd., Rochester<br />
3, N. Y.<br />
Westrex Corp., 1 11 -8th Ave., New York 11, N. Y.<br />
REaiFIERS-See 1442-1445<br />
1814-REPRODUCER, PENTHOUSE<br />
Ampex Corp., 934 Charter St., Redwood City, Calif.<br />
Bollantyne Co., The, 1712 Jackson, Omaha 2, Neb.<br />
Century Projector Corp., 729-7th Ave., N. Y. 19, N. Y.<br />
Internotionol Projector Corp., 55 La France, Bloomfield,<br />
N. J.<br />
Magnosync Mfg. Co., Ltd., 5517 Sotsumo Ave., North<br />
Hollywood, Calif.<br />
Motiogroph, Inc., 4431 W. Lake St., Chicago 24, ill.<br />
Notional Theotre Supply, 92 Gold St., N Y. 38, N. Y.<br />
RCA Theatre Equip. Soles, Front i Cooper, 15-1,<br />
Comden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Westrex Corp., lll-8th Ave., New York 11, N. Y.<br />
1815-SOUND EQUIPMENT, COMPLETE<br />
Altec Lonsing Corp., 9356 Sonto Monica Blvd., Beverly<br />
Hills, Calif.<br />
Bollontyne Co., The, 1712 Jackson, Omoho 2, Neb.<br />
Century Projector Corp., 729-7th Ave., N. Y. 19, N. Y.<br />
Generol Electric Co., Schenectody 5, N. Y.<br />
Hollen Corp., 3503 W. Olive Ave., Burbonk, Calif.<br />
Internotionol Projector Corp., 55 Lo France Ave.,<br />
Bloomfield, N. J.<br />
Mognosync Mfg. Co., Ltd., 5517 Sotsumo Ave., North<br />
Hollywood, Colif.<br />
Motiogroph, Inc., 4431 W. Loke, Chicago 24, III.<br />
Notionol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theotre Equip. Soles, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N. Y. 19, N. Y.<br />
Weber Machine Corp., 59 Rutter, Rochester 6, N. Y.<br />
Wenzel Projector Co., 2505-19 S. Sfote, Chicogo, III.<br />
Westrex Corp., 111-8th Ave., New York 11, N. V.<br />
1816-SOUND HEADS<br />
Bollantyne Co., 1712 Jockson St., Omoho 2, Neb.<br />
Century Projector Corp., 729 7th Ave., New York 19.<br />
Cinemotic Corp., 122 Woshington St., Bloomfield, N. 1.<br />
EPRAD, 1206 Cherry, Toledo 7, Ohio.<br />
Internotionol Projector Corp., 55 La France Ave.,<br />
Bloomfield, N. J.<br />
Magnosync Mfg. Co., Ltd., 5517 Sotsumo Ave., North<br />
Hollywood, Colif.<br />
Motiogroph, Inc., 4431 W. Loke, Chicogo 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Poromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
RCA Theatre Equip. Soles, Front & Cooper, 15-1,<br />
Camden, N. J.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N. Y. 19, N. Y.<br />
Weber Machine Corp., 59 Rutter, Rochester 6, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, HI.<br />
Westrex Corp., Ill-Bth Ave., New York 11, N. Y.<br />
1817-SOUND PARTS<br />
Altec Service Corp., 161 6th Ave., N. Y. 13, N. Y.<br />
Bollontyne Co., 1712 Jackson St., Omoho 2, Neb.<br />
Century Projector Corp., 729 7th Ave., New York 19.<br />
LoVezzi Machine Works, 4635 W. Loke, Chicago 44.<br />
Internotionol Projector Corp., 55 Lo France Ave.,<br />
Bloomfield, N. J.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago 24, III.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Poromel Electronics Corp., 3956 West Belmont Ave.,<br />
Chicago 18, III.<br />
Permoflux Corp., 4900 W. Grand Ave., Chicago 39, III.<br />
RCA Theatre Equip. Soles, Front & Cooper, 15-1,<br />
Comden, N. J.<br />
S.O.S. Cinemo Supply, 602 W. 52nd St., N. Y. 19, N. Y.<br />
Wenzel Projector Co., 2505-19 S. State, Chicago, III.<br />
Westrex Corp., lll-8th Ave., New York 11, N. Y.<br />
Wolk, Edward H., 1241 S. Wobosh, Chicago, 25, III.<br />
1818-SOUND SERVICE CONTRACT<br />
Altec Service Corp., 161 6th Ave., N. Y. 13, N. Y.<br />
Bollantyne Co., The, 1712 Jackson, Omoho 2, Neb.<br />
Empire Recording Co., 3221 So. Acomo, Englewood,<br />
Colo.<br />
Notionol Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
RCA Service Co., Cherry Hill, Camden 2, N. J.<br />
Westrex Corp., lll-8th Ave., New York 11, N. Y.<br />
SPEAKER SYSTEMS-See 1812 and 1815<br />
1819-STEREOPHONIC SOUND SYSTEMS<br />
Altec Lansing Corp., 9356 Sonto Monica Blvd., Beverly<br />
Hills, Colif.<br />
Ampex Corp., 934 Charter St., Redwood City, Calif.<br />
Bollontyne Co., 1712 Jackson St., Omoho 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
EPRAD, 1206 Cherry, Toledo 7, Ohio<br />
Foirchild Recording Equipment Co., 154th St. ond<br />
Seventh Ave., Whitestone, N. Y.<br />
International Projector Corp., Bloomfield, N. J.<br />
Magnosync Mfg. Co., 5517 Sotsumo Ave., Box 707,<br />
North Hollywood, Colif.<br />
Motiogroph, Inc., 4431 W. Lake St., Chicago 24, 111.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America Engineering Products Div.,<br />
Camden, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Stelmo, Inc., 389 Ludlow St., Stamford, Conn.<br />
Stephens Tru-Sonic, Inc., 8538 Warner Dr., Culver<br />
City, Colif.<br />
Wenzel Projector Co., 2509 S. State, Chicogo 16, III.<br />
Westrex Corp., Ill 8th Ave., N. Y. 11, N. Y.<br />
1820-STEREOPHONIC SOUND ADAPTER<br />
SYSTEMS<br />
American MP Supply Co., 1310 Bedford Ave., Brooklyn<br />
16, N. Y.<br />
Bollontyne Co., The, 1712 Jackson, Omoho 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.<br />
Cinemotic Corp., 122 Woshington, Bloomfield, N. J.<br />
Internotionol Projector Corp., 55 Lo France, Bloomfield,<br />
N. J.<br />
Magnosync Mfg, Co., 5546 Sotsumo Ave., No.<br />
Hollywood, Colif.<br />
Motiogroph, Inc., 4441 W. Loke St., Chicago 24, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equip., Front & Cooper Sts., Camden, N. J.<br />
S.O.S. Cinemo Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Westrex Corp., lll-8th Ave., New York 11, N. Y.<br />
1821-TAPE RECORDERS<br />
Americon MP Supply Co., 1310 Bedford Ave., Brooklyn<br />
16, N. Y.<br />
Ampex Corp., 934 Charter St., Redwood City, Colif.<br />
Bollontyne Co., The, 1712 Jackson, Omoho 2, Neb.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equip. Soles, BIdg. 15-1, Front & Cooper<br />
Sts., Comden 2, N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Westrex Corp., lll-8th Ave., New York 11, N. Y.<br />
1822-SPECIAL OPTICAL TEST FILM and<br />
INSTRUCTIONS<br />
Wesley Trout, P. O. Box 575, Enid, Oklo.<br />
1823-TEST EQUIPMENT for SOUND SYSTEM<br />
Heoth Company, Benton Horbor 20, Mich.<br />
Radio Corp. of Americo, Test Equip. Dept., Camden<br />
6. N. J.<br />
Triplett Instrument Co., The, Bluffton, Ohio<br />
1824-TEST FILMS for OPTIC and MAGNETIC<br />
SOUND SYSTEMS<br />
Mognetic sound heads<br />
Society of Motion Picture and Television Engineers,<br />
55 W. 42nd St., N. Y. 36, N. Y.<br />
Optical sound heads<br />
Motion Picture Research Council, Inc., 6660 Sonto<br />
Monica Blvd., Hollywood 38, Colif.<br />
Test films for checking projectors<br />
Motion Picture Research Council, Inc., 6660 Sonto<br />
Monica Blvd., Hollywood 38, Calif.<br />
19 STAGt EQUIPMENT<br />
1901 -CONTOUR CURTAIN PROSCENIUMS<br />
American Desk Mfg. Co., P. 0. Box 416, Temple, Tex.<br />
Automotic Devices Co., 116 N. 8th St., Allentown, Po.<br />
J. R. Clancy, Inc., 1020 W. Belden, Syracuse, N. Y.<br />
Foige & Associates, Doc, 630-9th Ave., New York 36,<br />
N. Y.<br />
Great Western Stage Equipment Co., 1 324 Grond Ave.,<br />
Konsos City, Mo.<br />
Knoxville Scenic Studios, P. 0. Box 1029, Knoxville<br />
4, Tenn.<br />
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle,<br />
Ala.<br />
Mork-Green Studios, 243 W. Congress, Detroit, Mich.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
N. Y. Flomeproofing Co., 115 Christopher St., New<br />
York 14, N. Y.<br />
Novelty Scenic Studios, Inc., 432 E. 91st St., New<br />
York 28, N. Y.<br />
Norpot, Inc., 113 W. 42nd St., New York 36, N. Y.<br />
Sheorer Co., B. F., 2318 Second Ave., Seottle 1, Wosh.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Theatre Drapery Supply, 2419 2nd Ave., Seattle 1,<br />
Wash.<br />
Theatre Seat Service Co., 160 Hermitage Ave., Nashville<br />
10, Tenn.<br />
Vollen, Inc., 225 Bluff St., Akron 4, Ohio<br />
Westrex Corp., 111-8th Ave., New York 11, N. Y.<br />
1902-CONTROL STANDS<br />
American Desk Mfg. Co., P. O. Box 416, Temple, Tex.<br />
Associated Lighting Service, P. O. Box 1033, Redwood<br />
City, Colif.<br />
Automatic Devices Co., 2121 S. 12th, Allentown, Pa.<br />
J. R. Clancy, Inc., 1010 W. Belden, Syracuse, N. Y.<br />
Great Western Stage Equipment Co., I 324 Grand Ave.,<br />
Kansas City, Mo.<br />
Hubert Mitchell Industries, Inc., P. 0. Box 49, Hortselle,<br />
Ala.<br />
Mork-Green Studios, 243 W. Congress, Detroit, Mich.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Theotre Seot Service Co., 160 Hermitage Ave., Nashville<br />
10, Tenn.<br />
Westrex Corp., 111-8th Ave., New York 11, N. Y.<br />
1903-CURTAINS-See Also 1509<br />
P. O. American Desk Mfg. Co., Box 416, Temple, Tex.<br />
Cinematic Corp., 122 Woshington, Bloomfield, N. J.<br />
J. R. Clancy, Inc., W. 1020 Belden, Syrocuse, N. Y.<br />
Foige & Associates, Doc, 630-9th Ave., New York 36,<br />
N. Y.<br />
Great Western Stoge Equipment Co., 1324 Grand Ave.,<br />
Kansas City, Mo.<br />
R. L. Grosh & Sons, 4118 Sunset, Hollywood, Calif.<br />
Knoxville Scenic Studios, P. O. Box 1029, Knoxville<br />
4, Tenn.<br />
Metropolitan Scenic Studios, 1611 Davenport, Omoho<br />
2, Neb.<br />
Hubert Mitchell Industries, Inc., P. 0. Box 49, Hortselle,<br />
Ala.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpot Soles, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
Novelty Scenic Studios, Inc., 32 W. 60th, N. Y. C.<br />
Shearer Co., B. F., 2318 Second Ave., Seottle 1, Wash.<br />
SOS. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Theatre Dropery Supply, 2419 2nd Ave., Seottle 1,<br />
Wash.<br />
Theatre Seot Service Co., 160 Hermitage, Noshville,<br />
Tenn.<br />
Thortel Fireproof Fobrics, 101 Pork Ave., N. Y. C.<br />
Westrex Corp., 1 1 1 -8th Ave., New York 11, N. Y.<br />
1904-CURTAIN CONTROL & TRACKS<br />
Automotic Devices Co., 2121 S. 12th, Allentown, Po.<br />
Cinematic Corp., 122 Washington, Bloomfield, N. J.<br />
J. R. Clancy, Inc., 1020 W. Belden, Syracuse, N. V.<br />
Great Western Stoge Equipment Co., 1324 Grand Ave.,<br />
Kansas City, Mo.<br />
Knoxville Scenic Studios, P. O. Box 1029, Knoxville<br />
4, Tenn.<br />
Hubert Mitchell Industries, Inc., P. 0. Box 49, Hortselle,<br />
Alo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
New York Flomeproofing Co., Inc., 115 Christopher<br />
St., New York 19, N. Y.<br />
Novelty Scenic Studios, Inc., 32 W. 60th, N. Y. C.<br />
Sheorer Co., B. F., 2318 Second Ave., Seattle 1, Wash.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Theatre Seot Service Co., 160 Hermitoge, Nashville,<br />
Tenn.<br />
Vollen, Inc., 225 Bluff St., Akron 4, Ohio<br />
Westrex Corp., lll-8th Ave., New York 11, N. Y.<br />
98 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION
FREE Postcords are provided ot Page 82 to bring you full information, prices, etc., on any Advertised Product<br />
TICKET OFFICE<br />
1905-SCREEN BRUSHES<br />
Cinematic Corp., 122 Washington St., Bloomfield, N.J.<br />
National Super Service Co., Inc., 1941 N. 1 2th,<br />
Toledo 2, Ohio.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pittsburgh Plate Glass Co., One Gateway Center,<br />
Pittsburgh 22, Pa.<br />
Roytone Screen Corp., 1 65 Clermont, Brooklyn 5, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., N. Y. 19,<br />
N. Y.<br />
Vocolite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
sWestrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1906-SCREEN COATINGS<br />
Bollontyne Co., The, 1712 Jackson, Omaha 2, Nebr.<br />
M. U. Campbell Co., 2909 Chrysler Rd., Kansas City,<br />
Kos.<br />
Bodde Screen Co., P. O. Box 711, Son Fernando, Calif.<br />
Corp., 122 Washington, Bloomfield, N. J.<br />
rive-In Theatre Mfg. Co., 505 W. 9th St., Kansas<br />
City, Mo.<br />
wad, 1206 Cherry, Toledo, Ohio.<br />
Dtional Theatre Screen Refinishing Co., 129 Zenner,<br />
Buffalo 11, N. Y.<br />
Qtional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radiant Mfg. Corp., 2627 W. Roosevelt, Chicago, III.<br />
Raytone Screen Corp., 165 Clemont, Brooklyn 5, N. Y.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., Host Orange,<br />
Inemotic<br />
N. J.<br />
S.O.S. Cinemo Supply Corp., 602 W. 52nd St., N. Y. 19,<br />
N. Y.<br />
Spotz Paint Industries, Inc., 5237 Manchester, St.<br />
Louis 1 0, Mo.<br />
Triple-S-Supply Co., 206 First St., Son Francisco, Calif.<br />
Vocalite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
1907-SCREEN FRAMES<br />
Bodde Screen Co., P. O. Box 711, San Fernando, Calif.<br />
Carpenter & Co., L. E., 350 Fifth Ave., New York, N. Y.<br />
Foige & Associates, Doc, 630-9th Ave., New York 36,<br />
N. Y.<br />
Shearer Co., B. F., 2318-2nd Ave., Seattle 1, Wash.<br />
Vocalite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
Walker American Corp., 2665 Delmar Blvd., St. Louis<br />
3, Mo.<br />
SCREEN EFFECT EQUIPMENT-See 1402<br />
1908-SCREENS, PROJECTION<br />
Ballantyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Bodde Screen Co., 11541 Bradley, Son Fernando, Calif.<br />
Carpenter & Co., L. E., 350-5th Ave., New York, N. Y.<br />
Cinematic Corp., 122 Washington, Bloomfield, N. J.<br />
J. R. Clancy, Inc., 1010 W. Belden Ave., Syracuse 4,<br />
N. Y.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., Kansas<br />
City 5, Mo.<br />
Foige & Associates, Doc, 630-9th Ave., New York 36,<br />
N. Y.<br />
Monco-Vision, Box 8, Butler, Wis.<br />
Nafionol Theatre Screen Refin. Co., 129 Zenner St.,<br />
Buffalo II, N. Y.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat Soles, Inc., 1 13 W. 42nd St., New York 36, N.Y.<br />
Nu-Screen Corp., 1501 Broadway, N. Y. 36, N. Y.<br />
Radiant Mfg. Co., 2627 W. Roosevelt Rd., Chicago, 111.<br />
Radio Corp. of America Theatre Equip. Soles, BIdg.<br />
15-1, Front & Cooper Sts., Camden 3, N. J.<br />
Raven Screen Corp., 124 E. 124th St., N. Y. 35, N. Y.<br />
Raytone Screen Co., 165 Clermont, Brooklyn, N. Y.<br />
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,<br />
N. J.<br />
Shearer Co., B. F., 2318 Second Ave., Seattle 1, Wash.<br />
S.O.S. Cinema Supply, 602 W. 52nd St., N. Y. 19, N. Y.<br />
Stewort-Trons-Lux Corp., 1111 W. Sepulvedo Blvd.,<br />
Torrance, Calif.<br />
Tele-Screen Corp., 38 N. Delowore, Philo. 6, Pa.<br />
Timber Structures, Inc., P. O. Box 3782, Portland 8,<br />
Ore.<br />
Triple-S-Supply Co., 206 First St., San Francisco 5,<br />
Calif.<br />
Unistrut Products Co., 1013 Woshington Blvd., Chicago<br />
7, III.<br />
Vocalite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
Walker-American Corp., 2665 Delmar Blvd., St. Louis,<br />
Mo.<br />
Westrex Corp., Ill 8th Ave., N. Y. 11, N. Y.<br />
Williams Screen Co., 1674 Summit Lake Blvd., Akron<br />
7, Ohio.<br />
1909-SCREEN REFINISHING<br />
Bodde Screen Co., P. O. Box 711, Son Fernando, Calif.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., Kansas<br />
City, Mo.<br />
Hubert Mitchell Industries, Box 49, Hortselle, Ala.<br />
Nctionol Theatre Screen Refinishing Co., 129 Zenner<br />
St., Buffalo 11, N. Y.<br />
National Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Roytone Screen Corp., 165 Clermont, Brooklyn 5, N. Y.<br />
Vocalite Screen Corp., 150 Hudson Ave., Roosevelt,<br />
N. Y.<br />
Williams Screen Co., 1679 Summit Lake Blvd., Akron<br />
7, Ohio.<br />
1910-STAGE ELEVATORS<br />
J. R. Clancy, 1010 West Belden, Syracuse, N. Y.<br />
1911 -STAGE HARDWARE and RIGGING<br />
Associated Lighting Service, P. O. Box 1033, Redwood<br />
City, Calif.<br />
Automatic Devices Co., 2121 S. 12th, Allentown, Pa.<br />
Cinematic Corp., 122 Washington, Bloomfield, N. J.<br />
J. R. Clancy, 1020 W. Belden, Syrocuse N. Y.<br />
Great Western Stoge Equipment Co., 1324 Grand Ave.,<br />
Kansas City, Mo.<br />
Knoxville Scenic Studios, P. O. Box 1029, Knoxville<br />
4, Tenn.<br />
Metropolitan Scenic Studios, Inc., 1611 Davenport St.,<br />
Omaha 2, Neb.<br />
Hubert Mitchell Industries, Box 49, Hortselle, Ala.<br />
"Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Novelty Scenic Studios, Inc., 32-34 W. 60th St., New<br />
York 18, N. Y.<br />
Theatre Drapery Supply, 2419 2nd Ave., Seattle 1,<br />
Wash.<br />
Tiffin Scenic Studios, Inc., Box 915, Tiffin, Ohio.<br />
Walker American Corp., 2665 Delmar Blvd., St. Louis<br />
3, Mo.<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
1912-STAGE SCENERY<br />
J. R. Clancy, 1020 W. Belden, Syracuse, N. Y.<br />
Great Western Stage Equipment, 1324 Grand Ave.,<br />
Kansas City, Mo.<br />
Knoxville Scenic Studios, P. O. Box 1029, Knoxville<br />
4, Tenn.<br />
Hubert Mitchell Industries, Box 49, Hortselle, Ala.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Novelty Scenic Studios, Inc., 32 W. 60th, N. Y. C.<br />
Theatre Drapery Supply, 2419 2nd Ave., Seattle 1,<br />
Wash.<br />
20 TICKET OFFICE<br />
2001 -ADMISSION CHECKER<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Theatre Control Corp., 711 W. Confield, Detroit, Mich.<br />
Ticket Register Industries, 30 E. Adams, Chicago, III.<br />
2002-ADMISSI0N PRICE SIGNS<br />
Associated Ticket & Register Corp., 354 W. 44th, New<br />
York 18, N. Y.<br />
Ballantyne Co., The, I7I2 Jackson, Omaha 2, Neb.<br />
Edgar S. Bowman, 682 Sixth Ave., N. Y. 11, N. Y.<br />
Folk Gloss & Plastic Co., Inc., 48-10 Astoria Blvd.,<br />
Long Island 3, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat, Inc., 113 W. 42 St., N. Y. 36, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Ticket Register Ind., 1223-7 So. Wabash, Chicago 5,<br />
IIL<br />
2003-BOXOFFICES<br />
Bollontyne Co., The, 1712 Jackson, Omaha 2, Neb.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Norpat, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
Pittsburgh Plate Glass, One Gateway Center, Pittsburgh,<br />
Po.<br />
Universal Corp., 6710 Denton Dr., Dallas 9, Tex.<br />
2004-BOXOFFICE RAILINGS<br />
National Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Newman Bros., line, 660-670 W. 4th St., Cincinnati<br />
13, Ohio.<br />
Norpat Sales, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
Universal Corp., 6710 Denton Dr., Dallas, Tex.<br />
2005-CASH DRAWERS<br />
Indiana Cosh Drawer Co., P. O. Box 236, Shelbyville,<br />
Ind.<br />
2006-CHANGEMAKING MACHINES .<br />
Abbott Coin Counter Co., 143rd St., & Wales Ave.,<br />
New York 54, N. Y.<br />
Associated Ticket & Register Corp., 354 W. 44th,<br />
N. Y. 18, N. Y.<br />
Brandt Automatic Cashier Co., 515-517 1st St., Watertown,<br />
Wis.<br />
Coin-O-Matic Cashier Co., 1520 N. Hoisted, Chicago.<br />
Coinometer Corp., 1223 S. Wabash, Chicago, 111.<br />
GoldE Mfg. Co., 4888 N. Clark St., Chicago 40, 111.<br />
Johnson Fore Box Co., 4619 Ravenswood Ave., Chicago<br />
40, III.<br />
Klopp Engineering Co., Inc., 35551 Schoolcraft Rd.,<br />
Livonia, Mich.<br />
Metal Products Engineering, Inc., 4000 Long Beach<br />
Ave., Los Angeles 58, Calif.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat, Inc., 113 W. 42 St., N. Y. 36, N. Y.<br />
Ticket Register Ind., 1223-27 S. Wabash, Chicago<br />
i, III.<br />
2007-COIN SORTERS & COUNTERS<br />
Abbott Coin Counter Co., 143 St., and Wales Ave.,<br />
New York 54, N. Y.<br />
Associated Ticket & Register Corp., 354 W. 44th,<br />
New York 18, N. Y.<br />
Brandt Automatic Cashier Co., 515-517 1st St., Watertown,<br />
Wis.<br />
Coinometer Corp., 1223-27 S. Wobosh, Chicago 5, Ml.<br />
Globe Ticket Co., 112 N. 12th St., Philo. 7, Po.<br />
Johnson Fare Box Co., 4619 N. Ravenswood, Chicago<br />
40, III.<br />
Klopp Engineering, Inc., 35551 Schoolcraft Rd.,<br />
Livonia, Mich.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Ticket Register Ind., 1223-7 So. Wabash, Chicago 5,<br />
2008-COIN WRAPPERS AND STRAPS<br />
All firms listed above under 2006 plus:<br />
Coinometer Corp., 1223-7 S. Wabash Ave., Chicago, III.<br />
Klopp Engineering Co., Inc., 35551 Schoolcraft Rd.,<br />
Livonia, Mich.<br />
Rolapoc Industries, Box 64, Rochester, N. Y.<br />
Ticket Register Ind., 1223-27 S. Wobosh, Chicago, III.<br />
2009-ELECTRIC TWIN CLOCKS<br />
Electric Ad Clock Co., 218 N. Jefferson, Chicago, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat, Inc., 113 W. 42 St., N. Y. 36, N. Y.<br />
2010-SAFES<br />
The Bollom Safe Co., 736 35th St. South, St. Petersburg<br />
7, Fla.<br />
Diet>old, Inc., 818 Mulberry Rd., S. E. Canton, O.<br />
Gory Safe Co., 1020 Crocker St., Los Angeles, Calif.<br />
Herman Sofe Co., Son Francisco 5, Calif.<br />
Herring-Holl-Morvin Safe Co., 1500 Grand Blvd.,<br />
Hamilton, Ohio.<br />
Moslar Safe Co., 320 5th Ave., New York 1, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
York Safe & Lock Co., York, Po.<br />
2011 -SPEAKER TUBES<br />
Register Corp., 354 W. 44th, New<br />
Associoted Ticket 8,<br />
York 18, N. Y.<br />
Drive-ln Theotre Mfg. Co., 505 W. 9th St.. K. C, Mo.<br />
Goldberg Bros., 1745 Wozee St., Denver, Colo.<br />
Nolionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Universol Corp., 6710 Denton Dr., Dallas, Tex.<br />
Wenzel Projector Co., 2505-19 So. State St., Chicago<br />
16, II.<br />
2012-TICKETS<br />
Ansell-Simplex Ticket Co., Inc., 2834 W. Chicago<br />
Ave., Chicago 22, 111.<br />
Associated Ticket & Register Corp., 354 W. 44th, New<br />
York 18, N. Y.<br />
Coinometer Corp., 1223 S. Wabash, Chicago 5, III.<br />
Foige & Associates, Doc, 630-9th Ave., New York 36,<br />
N. Y.<br />
Globe Ticket Co., 112 N. 12th St., Philadelphia, Po.<br />
Int'l Ticket Co., 506 Grafton Ave., Newark, N. J.<br />
Kansas City Ticket Co., 109 W. 18th St., Kansas<br />
City, Mo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Notional Ticket Co., 1564 Broodwoy, N. Y. 36, N. Y.<br />
Norpat, Inc., 1 1 3 W. 42 St., N. Y. 36, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Southwest Globe Ticket Co., 8800 Ambassador Row,<br />
Dallas, Tex.<br />
Ticket Register, Ind., 1223 So. Wobosh, Chicogo, 111.<br />
Toledo Ticket Co., 3966 Corowbo St., Toledo 1 2, Ohio<br />
Weldon, Williams & Lick, Inc., Fort Smith, Ark.<br />
Westrex Corp., Ill 8th Ave., New York 11, N. Y.<br />
2013-TICKET CHOPPERS & BOXES<br />
Associoted Ticket & Register Corp., 354 W. 44th, New<br />
York 18, N. Y.<br />
Cinesnax Corp., 988 Market St., Son Francisco, Calif.<br />
Coinometer Corp., 1223-27 S. Wobosh Ave., Chicago, III.<br />
Generol Register Corp., 43-01 22nd St., Long Island<br />
City 1, N. Y.<br />
Goldberg Bros., 1745 Wozee St., Denver, Colo.<br />
GoldE Mfg. Co., 4888 N. Clark, Chicago 7, 111.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
National Ticket Co., 1564 Broadway, N. Y. 36, N. Y.<br />
Neumode Products Corp., 427 42nd, N. Y. C.<br />
Theatre Control Corp., 71 1 W. Confield, Detroit,<br />
Mich.<br />
2014-TICKET ISSUING MACHINES<br />
Associated Ticket & Register Corp., 354 W. 44th St.,<br />
New York 18, N. Y.<br />
Coinometer Corp., 1223-7 So. Wabash Ave., Chicago<br />
5, III.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C. 5,<br />
Mo.<br />
General Register Corp., 43-01 22nd St., Long Island<br />
- City, N. Y.<br />
Globe Ticket Co., 112 No. 12th St., Philo. 7, Po.<br />
GoldE Mfg. Co., 4888 N. Clark, Chicago 40, III.<br />
Notional Ticket Co., 1564 Broadway, N. Y. 36, N. Y.<br />
Ticketmoster, Inc., 1223 S. Wobosh, Chicago 3, III.<br />
Wenzel Projector Co., 2505-19 So. State, Chicago 16,<br />
III.<br />
2015-TICKET REGISTERS<br />
Associated Ticket & Register Corp., 354 W. 44th, New<br />
York 18, N. Y.<br />
Coinometer Corp., 1223-7 So. Wobosh Ave., Chicago<br />
5, III.<br />
Drive-In Theatre Mfg. Co., 505 W. 9th St., K. C. 5,<br />
Mo.<br />
General Register Corp., 43-01 22nd St., Long Islond<br />
City 1, N. Y.<br />
Globe Ticket Co., 112 N. 12th St., Phila. 7, Po.<br />
National Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 99
^i<br />
VENDING MACHINE<br />
Use the Index of Advertised Products ot Page 82 to find od-data herein on popular items.<br />
National Ticket Co., 1564 Broadway, N. Y. 36, N. Y.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Theotre Control Corp., 319 Orleans, Detroit, Mich.<br />
Ticketmoster, Inc., 1223 S. Wobosh, Chicago, III.<br />
2016-TICKET SELLERS' CHAIRS<br />
American Desk Mfg. Co., Box 416, Temple, Tex.<br />
Associated Ticket & Register Corp., 354 W. 44th, New<br />
York 18, N. Y.<br />
Bollontyne Co., 1707 Davenport, Omaha 2, Neb.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y<br />
2017-TURNSTILES<br />
Coinometer Corp., 1223-27 S. Wabash Ave., Chicago, III.<br />
Globe Ticket Co., 112 N. 1 2th St., Phila 7, Pa.<br />
Perey Turnstile Co., 101 Pork Ave., N. Y. 17, N. Y.<br />
Ticket Register Ind., 1223-27 So. Wabash Ave., Chicago<br />
5, III.<br />
21 VENDING MACHINES<br />
2101-ASPIRIN VENDER<br />
Aspir-Vend, Inc., 451 N. Lo Cienego, Los Angeles,<br />
Calif.<br />
2102-CANDY VENDERS<br />
Atlos Tool & Mfg. Co., 5147 Natural Bridge, St. Louis.<br />
Coon Mfg. Co., 2070 Helena St., Madison, Wis.<br />
Arthur H. DuGrenier, Inc., 15 Hole St., Haverhill, Mass.<br />
J. H. Keeney 8. Co., 2600 W. 50th St., Chicago 32, III.<br />
James H. Martin Co., 1343 S. Wabash, Chicago, III.<br />
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland<br />
3, Ohio<br />
Mills Automatic Merchandising Corp., 4100 Fullerton<br />
Ave., Chicago 39, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Nationol Venders, Inc., 5055 Natural Bridge Rd.,<br />
St. Louis 15, Mo.<br />
Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y.<br />
Sanitary Automatic Candy Corp., 259 W. 14th,<br />
N. Y. C.<br />
Shipman Mfg. Co., 1326 S. Loreno St., Los Angeles<br />
23, Calif.<br />
Stoner Mfg. Co., 328 Gale St., Aurora, III.<br />
2103-CARD VENDERS<br />
Exhibit Supply Co., 4222 West Lake St., Chicago 24,<br />
III.<br />
2104-CIGARETTE VENDERS<br />
APCO, Inc., 1740 Broadway, N. Y. 19, N. Y.<br />
Automofic Products Co., 250 W. 57th St., N. Y.<br />
Coon Mfg. Co., 2070 Helena St„ Madison, Wis.<br />
C.<br />
Continental Vending Machine Corp., Westbury 21,<br />
N. Y.<br />
Eastern Electric, Inc., New Bedford, Mass.<br />
A. H. DuGrenier, Inc., 15 Hale St., Hoverhill, Moss.<br />
Lehigh Foundries, Inc., Easton, Pa.<br />
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland<br />
3, Ohio<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
National Venders, 5055 Natural Bridge, St. Louis, Mo.<br />
Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y.<br />
Shipmon Mfg. Co., 1326 So. Loreno St., Los Angeles<br />
23, Calif.<br />
Stoner Mfg. Corp., 328 Gale, Aurora, III.<br />
2105-CiGAR VENDERS<br />
DuGrenier, Inc., Arthur H., 15 Hole St., Haverhill,<br />
Mass.<br />
2106-COFFEE, SOLUBLE for VENDING<br />
MACHINES<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Nestle Co., Inc., The, 2 William St., White Plains,<br />
N. Y.<br />
2107-COFFEE VENDERS, CUP, AUTOMATIC<br />
APCO, Inc., 1740 Broodwoy, N. Y. 19, N. Y.<br />
Chef-Way, Inc., 527 Southwest Blvd., Kansas City,<br />
Mo.<br />
Coon Mfg. Co., 2070 Helena St., Madison, Wis.<br />
Coinometer Corp., 1223-27 S. Wabosh Ave., Chicago, III.<br />
Cole Prod. Corp., 560 W. Lake St., Chicago 3, III.<br />
Dixie Cup Co., 24th & Dixie Ave., Eoston, Penn.<br />
Drink Master Corp., 227 S. Robertson Blvd., Beverly<br />
Hills, Calif.<br />
J. H. Keeney & Co., Inc., 2600 W. 50th St., Chicago, III.<br />
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland<br />
3, Ohio<br />
Bert Mills Corp., Box 379, St. Charles, III.<br />
Mills Industries, Inc., 4235 W. North Ave., Chicogo, III.<br />
Nationol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Rudd-Melikion, Inc., 1947 N. Howord, Philo., Pa.<br />
Spocorb, Inc., 270 Madison Ave., New York, N. Y.<br />
Steel Products Co., 40 Eighth Ave., S. W. Cedar<br />
Rapids, Iowa.<br />
2108-COIN CHANGERS, AUTOMATIC<br />
APCO, Inc., 250 W. 57th St., N. Y. 19, N. Y.<br />
Cole Prod. Corp., 39 S. LaSall* St., Chicago 3, III.<br />
Gront Money-Meters Co., 17 Warren St., Providence, R.I.<br />
Klopp Engineering, Inc., 35551 Schoolcraft Rd.,<br />
Livonia, Mich.<br />
Mills Industries, Inc., Chicago 30, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
A. G. Sebring Corp., 2300 W. Armitoge, Chicago, III.<br />
Ticket Register Ind., 1223-27 So. Wabash, Chicago, 111.<br />
Vendo Co., 7400 E. 12th St., Kansas City 26, Mo.<br />
2109-COMB VENDER<br />
National Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
2110-CREAM, SOLUBLE FOR VENDING<br />
MACHINES<br />
M&R Dietetic Labs., Inc., 625 Cleveland Ave., Columbus<br />
16, Ohio.<br />
2111-CUP DISPENSERS<br />
American Paper Goods Co., The, 449 Main St., Kensington,<br />
Conn.<br />
Cole Products Corp., 39 S. Lo Salle, Chicago 3, III.<br />
Dad's Root Beer Co., 2800 N. Tolman Ave., Chicago<br />
18, lU.<br />
Dixie Cup Corp., Easton, Pa.<br />
Dore Popcorn Co., 5913 W. North Ave., Chicago<br />
39, III.<br />
Gold Medal Products Co., 318 E. Third St., Cincinnotti<br />
2, Ohio.<br />
Lily-Tulip Cup Corp., 122 E. 42nd St., N. Y. 17, N. Y.<br />
Monley, Inc., 1920 Wyandotte, K. C. 8, Mo.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pepsi-Colo Co., 3 W. 57th, N. Y. 19, N. Y.<br />
Smith Co., Roy., P. O. Box 2646, Jacksonville, Flo.<br />
Steel Products Co., 40 Eighth Ave., S. W. Cedar<br />
Rapids, Iowa.<br />
2112-DRINK VENDERS, BOTTLE<br />
National Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Pepsi-Colo Co., 3 W. 57th St., New York City, N. Y.<br />
2113-DRINK VENDERS, CAN<br />
Dariomotic, Inc., 1827 Pontius Ave., Los Angeles, Col.<br />
Contrell & Cochran, Route 4, Nordhoff PI., Englewood,<br />
N. -y.<br />
2114-DRINK VENDERS, CUP<br />
i^PCO, Inc., 1740 Broadway, N. Y. 19, N. Y.<br />
Atlas Tool & Mfg Co., 5147 Natural Bridge, St.<br />
Louis 45, Mo.<br />
Automatic Products Co., 250 W. 57th St., N. Y.<br />
Cole Products Corp., 560 W. Lake, Chicago, III.<br />
C.<br />
Dad's Root Beer Co., 2800 Talman Ave., Chicago, III.<br />
Dr. Pepper Co., P. 0. Box 5086, Dollos, Tex.<br />
Hires Co., Chorles E., 206 S. 24th St., Phila. 3, Po.<br />
Lennox Monufocturing Co., 5000 Holstead St., Chicago,<br />
III.<br />
Lily-Tulip Cup Corp., 122 E. 42nd St., N. Y. 17, N. Y.<br />
Lyon Industries, Inc., 373 Fourth Ave., New York<br />
16, N. Y.<br />
Mills Industries, Inc., 4100 Fullerton, Chicago 39, III.<br />
Novenco Mfg. Co., 2205 Butler St., Dallas 6, Tex.<br />
Orange-Crush Co., 318 West Superior, Chicago 10,<br />
III.<br />
Pepsi-Colo Co., 3 W. 57th St., N. Y., N. Y.<br />
Rowe Mfg. Co., Inc., 31 E. 17th St., N. Y., N. Y.<br />
Rowe-Spacorb, Inc., 375 Fairfield Ave., Stamford,<br />
Conn.<br />
Stoner Mfg. Co., 328 Gale St., Aurora, III.<br />
Supurdisploy, Inc., Suite 2100, Wis. Tower BIdg.,<br />
Milwaukee 3, Wis.<br />
Wolky Koffee Corp., 401 Schweiter BIdg., Wichita,<br />
Kas.<br />
2115-DRINK VENDERS, MULTIPLE<br />
FUVORS<br />
APCO, Inc., 1740 Broadway, New York 19, N. Y.<br />
Corbonic Dispenser, Inc., Herbert Road, Canfield, Ohio.<br />
Cole Prod. Corp., 560 W. Lake St., Chicago 3, III.<br />
Dariomotic, Inc., 1827 Pontius Ave., Los Angeles 25,<br />
Calif.<br />
Lyon Industries, Inc., 373 Fourth Ave., New York, N. Y.<br />
Mills Industries, Inc., 4235 W. North Ave., Chicogo<br />
39, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Novenco Mfg. Co., 2205 Butler St., Dollos 6, Tex.<br />
Pepsi-Colo Co., 3 W. 57th St., New York City, N. Y.<br />
Rowe Spocorb, Inc., 375 Fairfield Ave., Stamford,<br />
Conn.<br />
Superior Refrigerator Mfg. Co., IrK., 822-24 Hodiamont<br />
Ave., St. Louis 12, Mo.<br />
2116-DRINK VENDERS, SINGLE FLAVOR<br />
APCO, 1740 Broadway, N. Y.<br />
Cole Prod. Corp., 560 W. Lake St., Chicago 3, III.<br />
Lyon Industries, Inc., 373-4th Ave., New York, N. Y.<br />
National Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Pepsi-Cola Co., 3 W. 57th St., New York City, N. Y.<br />
2117-FRUIT JUICES<br />
Heat Exchangers, Inc., 2003 W. Fulton, Chicago 12, III.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
2118-FRUIT JUICE VENDERS<br />
Doriomotic, Inc., 1827 Pontius Ave., Los Angelas 25,<br />
Calif.<br />
Fruit-O-Motic Mfg. Co., Box 28, Giendole 5, Calif.<br />
2119-FRUIT VENDERS<br />
Notional Theatre Supply, 92 Gold St., New York 38<br />
N. Y.<br />
2120-GUM VENDERS<br />
American Chewing<br />
Newark 4, N. J.<br />
Products Corp., 138 Mt. Pleasont,<br />
Belvend Mfg. Co., 122 S. Michigan, Chicogo, III.<br />
Clark Bros. Gum Co., Merchant St., Pittsburgh 12, Pa.<br />
Columbus Vending Co., 2005 E. Moin St., Columbus<br />
9, Ohio.<br />
Arthur H. DuGrenier, Inc., 17 Hole, Haverhill, Moss.<br />
Mills Industries, Inc., 4100 Fullerton, Chicago, III.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Shipman Mfg. Co., 1326 S. Loreno St., Los Angeles<br />
23, Calif.<br />
2121-HANDKERCHIEF VENDERS<br />
Standard Handkerchief Co., Inc., 1 Bond St., New<br />
York 12, N. Y.<br />
2122-HOT & COLD COMBINATION<br />
BEVERAGE CUP VENDERS<br />
APCO, Inc., 1740 Broadway, New York 19, N. Y.<br />
Cole Prod. Corp., 560 W. Lake St., Chicago 3, III.<br />
Mills Corp., The Bert, Box 379, St. Charles, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pepsi-Colo Co., 3 W. 57th St., New York City, N. Y.<br />
2123-ICE CREAM BAR VENDERS<br />
Atlas Tool & Machine Co., 5147 Not. Bridge, St. Louis<br />
15, Mo.<br />
Belvend Mfg. Co., 122 S. Michigan, Chicago, III.<br />
Drincolotor Corp., 3700 Oakwood Ave., Youngstown,<br />
Ohio.<br />
Fred Hebel Corp., Addison, III.<br />
Mills Industries, Inc., 4100 Fullerton, Chicago, III.<br />
Notional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
Rowe Mfg. Co., 31 East 17th St., N. Y., N. Y.<br />
Supurdisploy, Inc., 1324 W. Wise. Ave., Milwoukee<br />
3, Wis.<br />
Vendi-Freeze, 127 N. Dearborn, Chicago, III.<br />
Vendo Co., 7400 E. 12th St., Kansas City 26, Mo.<br />
Wolky Koffee Corp., 401 Schweiter BIdg., Wichita,<br />
Kas.<br />
2124-MILK VENDERS<br />
Dariomotic, Inc., 1827 Pontius Ave., Los Angeles 25,<br />
Calif.<br />
Vendo Co., 7400 E. 12th St., Konsas City, Mo.<br />
2125-MINT & ROLL VENDERS<br />
Mills Industries, Inc., 4100 Fullerton, Chicago 39, III.<br />
Shipman Co., 1226 S. Loreno, Los Angeles, Colif.<br />
Stoner Mfg. Co., 328 Gale St., Aurora, III.<br />
2126-NUT VENDERS<br />
Columbus Vending Co., The., 2005 E. Main St.,<br />
Columbus 9, Ohio.<br />
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago<br />
6, III.<br />
Mellos Peanut Co. of III., 724 W. Randolph, Chicogo<br />
6, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Northwest Corp., Morris, III.<br />
Oak Mfg. Co., 11411 Knightsbridge Ave., Culver<br />
City, Calif.<br />
PAPER CUPS-See 423<br />
2127-PARTS and REPLACEMENTS, DRINK<br />
MACHINES<br />
Cole Products Corp., 39 S. LoSalle, Chicago 3, III.<br />
Concession Supply Co., 3916 Secor Rd., Toledo 13,<br />
Ohio.<br />
Monley, Inc., 1920 Wyandotte, K. C. 8, Mo.<br />
Mills Industries, Inc., 4100 Fullerton, Chicogo, III.<br />
Mission Dry Corp., 5001 S. Soto St., Los Angeles, Col.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Orange Crush, 2201 W. Main St., Evonston, III.<br />
Selmix Dispensers, Inc., 28-25 Borden Ave., L. I. C,<br />
N. Y.<br />
Theotre Specialties, Inc., 1615 Cordova St., Los Angeles<br />
7, Calif.<br />
2128-PASTRY DISPENSERS<br />
DuGrenier, Inc., Arthur H., 15 Hale St., Haverhill,<br />
Moss.<br />
2129-PERFUME DISPENSERS<br />
Colmo, Inc., 70 Piedmont St., Worcester 10, Moss.<br />
Jo-Lo Perfumotic Dispenser, Inc., 328 Stovers Ave.,<br />
Jersey City 5, N. J.<br />
Shipman Mfg. Co., 1326 So. Loreno St., Los Angeles<br />
23, Colif.<br />
2130-PHOTOGRAPH MACHINES<br />
Auto Photo Co., 1100 East 33rd St., Los Angeles II,<br />
Colif.<br />
International Mutoscope Corp., 4402 11th St., Long<br />
Island City 1, N. Y.<br />
21 31 -POPCORN VENDERS<br />
APCO, Inc., 1740 Broodwoy, New York 19, N. Y.<br />
Automatic Products Co., 250 W. 57th St., N. Y., N. Y.<br />
100 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION
'<br />
FREE Postcards are provided at Page 82 to bring you full information, prices, etc., on any Advertised Product VENDING MACHINES<br />
onanza, Inc., 2980 W. Pico, Los Angeles, Colif.<br />
oncession Supply Co., 3916 Secor Rd., Toledo, Ohio.<br />
R. Geisler & Assoc, P. O. Box 726, Beverly Hills,<br />
Calif.<br />
[Crispy Kist Korn Machine Co., 120 S. Hoisted,<br />
Chicago 6, III.<br />
Aellos Peanut Co. of III., 724 W. Randolph, Chicago 6.<br />
Motional Theatre Supply, 92 Gold St., New York 38,<br />
N. Y.<br />
fjorso America, Inc., 356 S. B'Way, Los Angeles,<br />
Colif.<br />
Pop Fresh Popcorn Co., 4407 N. Norntandie, Los<br />
Angeles, Colif.<br />
DRIVE-INS<br />
Use the Index of Adrertised Products at Page 82 to find ad-data herein on popular items.<br />
Poramount Fireworks Co., P. O. Box 1272, Tulsa 1,<br />
Okla.<br />
Waid & Co., 208 Broadway, Karuos City, Mo.<br />
FLOODLIGHTS-See 1212<br />
2318-FOGGiNG EQUIPMENT<br />
Brulin & Co., Inc., 2939-45 Columbia Ave., Indpls.<br />
7, Ind.<br />
Gravely Tractor Co., Dunbar, W. Va.<br />
Minn. Fire Extinguisher Co., Inc., 2480 University<br />
Ave., St. Paul 14, Minn.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Silver Creek Precision Corp., 283 Central Ave., Silver<br />
Creek, N. Y.<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
Todd Shipyards Corp., Products Div., Columbia &<br />
Halleck Sts., Brooklyn 31, N. Y.<br />
West Disinfecting Co., 42-16 West St., L.I.C. 1, N. Y.<br />
FOOD SERVICE EQUIPMENT-See 2425<br />
2319-GROUNDS SWEEPERS, POWER<br />
Gravely Tractors, Inc., Dunbar, W. Va.<br />
Mideast Soles Co., 106 Pendery Ave., Cincinnati, Ohio<br />
Modern Mfg. Co., 160 N. Fair Oaks, Pasadena, Calif.<br />
National Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
2320-GROUND SURFACING MATERIALS<br />
2321-HEATERS-iN-CAR<br />
Arvin Industries, Inc., Columbus, Ind.<br />
Ballantyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Commercial Controls Corp., Electromode Div., 45<br />
Crouch St., Rochester 3, N. Y.<br />
Hornstein, Inc., Joe, 341 W. 44th St., New York 36,<br />
N. Y.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, Bldg. 15-1,<br />
Sts., Camden, N. J.<br />
Front & Cooper<br />
Sandler Mfg. Co., 2108 Payne, Cleveland, Ohio<br />
Thermolator Corp., 1628 Victory Blvd., Glendale 1,<br />
Calif.<br />
2322-HIGHWAY FLARE LIGHTS<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
2323-HOT FOOD SERVER<br />
Concession Supply Co., 3916 Secor Rd., Toledo 13, Ohio<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Sheeler 8. Sons, Inc., Daniel H., 190-42 112 Ave., St.<br />
Albans 12, N. Y.<br />
2324-INCINERATOR CARTS<br />
County Specialties, Box 468, Ossining, N. Y.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Neil Co., H. E., Linden, Pa.<br />
INTERCOMMUNICATIONS SYSTEMS-See 1806<br />
2325-LAWN MOWERS, POWER<br />
Drive-In Theatre Mfg Co., 505 W. 9th St., K. C, Mo.<br />
General Playground Equip., Inc., 1133 So. CourtlarKJ,<br />
Kokomo, Ind.<br />
Gravely Motor Plow & Cultivator Co., Dunbar, W. Va.<br />
Hiller Engineering Corp., P. O. Box 175, Los Altos,<br />
Calif.<br />
Ideal Power Motor Co., Springfield, Mass.<br />
Jari Products, Inc., 2938 Pillsbury So., Minneapolis 8,<br />
Minn.<br />
Modern Mfg. Co., 160 N. Fair Oaks Ave., Pasadena,<br />
Calif.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Toro Mfg. Corp., 3042 Snelling Ave., South Minneapolis<br />
6, Minn.<br />
2326-LAWN SEEDS & PLANT FOODS<br />
Imperial Products Co., 1600 Fontain St., Philadelphia<br />
21, Pa.<br />
Prunty Seed & Grain Co., 620 N. 2nd, St. Louis 2, Mo.<br />
0. M. Scott & Sons Co., Marysville, Ohio<br />
2327-LIGHTING SYSTEMS-DRIVE-IN<br />
Ballantyne Co., 1712 Jackson, Omoha 2, Neb.<br />
Dowo Corp., 145 N. Erie, Toledo 2, Ohio<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Fairbanks, Morse & Co., 600 S. Michigan Ave., Chicago<br />
5, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Steber Mfg. Co., Broadview, III.<br />
2328-LIGHTING TOWER<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, Bldg. 15-1, Front & Cooper<br />
Sts., Camden, N. J.<br />
MICROPHONES-See 1808<br />
2329-MOSQUITO REPELLENT<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pic Corp., 837 Broad St., Nework 2, N. J.<br />
Smith Co., Roy, 365 Pork St., Jocksonvllle, Flo.<br />
2330-OUTDOOR SEATiNG-(See also 2302)<br />
Amcricon Desk Mfg. Co., P. O. Box 416, Temple, Tex.<br />
American Seating Co., 901 Bdwy., Grar>d Ropidi, Mich.<br />
Ballantyne Co., 1712 Jackson St., Omoha 2, Neb.<br />
Drive-ln Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Griggs Equip. Co., 209 Beol St., Belton, Tex.<br />
Heywood-Wokefield Co., 3010 10th St., Menominee,<br />
Mich.<br />
Ideol Seating Co., 519 Ann St., N.W„ Grand Ropids,<br />
Mich.<br />
International Seat Corp., W. Pearl St., Union City,<br />
Ind.<br />
Jamison Mfg. Co., 8790 So. Mettler St., Los Angeles<br />
3, Calif.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
RCA Theatre Equipment Div., Front i Cooper Sts.,<br />
Camden, N. J.<br />
Southern Desk Co., Hickory, N. C.<br />
2331-PAINT FOR DRIVE-INS<br />
Campbell Co., M. L., 2909 Chrysler Rd., Kansas City<br />
15, Kas.<br />
Drive-ln Theatre Mfg. Co., 505-9th St., Kansas City,<br />
Mo.<br />
Notional Theatre Screen Refinishing Co., 129 Zenner<br />
St., Buffalo 11, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pittsburgh Plate Gloss Co., One Gateway Center,<br />
Pittsburgh 22, Pa.<br />
Spatz Paint Industries, Inc., 5237 Manchester, St.<br />
Louis, Mo.<br />
Vocalite Screen Corp., 19 Debevoise Ave., Rochester,<br />
N. Y.<br />
2332-PEST & INSECT CONTROL, OUTDOOR<br />
Brulin & Co., 2939 Columbia Ave., Indianopolis, Ind.<br />
Burr Chemical Co., 3329 Auburn, Rockford, III.<br />
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio<br />
Devenco, 150 Broadway, N. Y. C.<br />
The Dow Chemicol Co., Midland, Mich.<br />
Dyna Fog Corp., Dayton Municipol Airport, Vorvdolia,<br />
Ohio<br />
Gardner Manufacturing Co., 3655 Barstow St., Horicon.<br />
Wis.<br />
Huntington Laboratories, Inc., Huntington, Ind.<br />
Imperial Products Co., 1600 Fontain St., Phila., Pa.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pic Corporption, 837 Broad St., Newark 2, N. J.<br />
Silver Creek Precision, Silver Creek, N. Y.<br />
Todd Shipyards Corp., Products Div., Columbia &<br />
Halleck Sts., Brooklyn 31, N. Y.<br />
Welch Equip. Co., 224 S. Michigan, Chicago, III.<br />
2333-PLAYGROUND<br />
RIDES<br />
EQUIPMENT-KIDDIE<br />
American Playground Device Co., 1801 So. Jackson,<br />
Anderson, Ind.<br />
Arrow Development Co., 243 Moffet Blvd., Mountain<br />
View, Calif.<br />
Amusement Supply Co., 1791 Vine Street, Salt Lake<br />
City, Utah.<br />
Burke Co., J. E., Fond du Lac, Wis.<br />
W. S. Darley Co., 2810 W. Washington, Chicago, III.<br />
Dreyer Co., 4164 W. Washington St., Indpls. 21, Ind.<br />
Jam'ison Mfg. Co., 8790 S. Mettler St., Los Angeles<br />
3, Calif.<br />
King Amusement Co., 82 Orchard, Mt. Clemens, Mich.<br />
Meteor Machine Co., 75 West 45th St., New York<br />
36, N. Y.<br />
The Miracle Equip. Co., Box 275, Grinnell, lowo<br />
Murdock Mfg. Co., 4056 Del Rey, Venice, Calif.<br />
National Amusement Device Co., Box 488, V. A. F.,<br />
Dayton, Ohio.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Overland Amusements, U. S. Rt. 1, Sougus, Mass.<br />
Recreation Equip. Co., 724 W. 8th, Anderson, Ind.<br />
Smith & Smith, Inc., 303 Franklin St., Springville,<br />
N. Y.<br />
Standard Kiddie Rides Mfg. Co.,<br />
Long Beach, L. I., N. Y.<br />
201 East Broadwoy,<br />
Tinkertown Enterprises, 6039 West 76th St., Los<br />
Angeles 45, Colif.<br />
Weld Built Body Co., 5903 Preston Ceurt, Brooklyn<br />
34, N. Y.<br />
2334-PLAYGROUND<br />
Eli Bridge Co., 800-820 Cose Ave., Jacksonville, III.<br />
Exhibit Supply Co., 4218-30 W. Lake St., Chicago, III.<br />
H. E. Ewort, 707 E. Greenleof St., Com^ton, Calif.<br />
Gunyon Enterprises, 602 N. Columbia, Frankfort, Ind.<br />
The Delmer F. Harris Co., Concordia, Kas.<br />
Herschell, Allan Co., Inc.,<br />
Tonowonda, N. Y.<br />
104 Oliver St., North<br />
Hiller Engineering Corp., P. O. Box 175, Los Altos,<br />
Calif.<br />
Hodges Amusement & Mfg. Co., 1415 Pruitt, Indianopolis,<br />
Ind.<br />
Hurlburt Amusement Equip. Co., 8218 S. Greenleof,<br />
Whittier, Colif.<br />
International Mutoscope Corp., 4402 1 1th St., L. I. C.<br />
EQUIPMENT-MERRY-<br />
GO-ROUNDS, Mechanically Operated<br />
American Playground Device Co., 1801 So. Jockson<br />
St., Anderson, Ind.<br />
Allan Herschell Co., Inc., North Tonowonda, N. Y.<br />
Mirocle Equipment Co., Box 275, Grinnell, lowo<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Smith Co., Roy, 365 Park St., Jacksonville, Flo.<br />
Supurdisploy, Inc.,<br />
waukee 3, Wis.<br />
1324 W. Witcorain Ave., Mil-<br />
2335-PLAYGROUND EQUIPMENT-MERRY-<br />
GO-ROUNDS, Self Propelled<br />
General Playground Equip., IrK., 1133 So. Courtlond,<br />
Kokomo, Ind.<br />
Harris Co., The Delmer F., P. O. Box 288, Concordio,<br />
Kas.<br />
Jamison Mfg. Co., 8800 S. Mettler St., Los Angeles<br />
3, Calif.<br />
Miracle Equipment Co., Box 275, Grinnell, Iowa<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Recreation Equipment Corp., 724 W. 8th St., Anderson,<br />
Ind. ,<br />
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.<br />
Supurdisploy, Inc.,<br />
waukee 3, Wis.<br />
1324 W. Wisconsin Ave., Mil-<br />
Trojan Playground Equip. Mfg. Co., 11-2 Ave. N.E.,<br />
St. Cloud, Minn.<br />
2336-PLAYGROUND EQUIPMENT-SLIDES,<br />
SWINGS<br />
General Playground<br />
Kokomo, Ind.<br />
Equip., Inc., 1133 So. Courtlond,<br />
Harris Co., The Delmer F., P. O. Box 288, Concordia,<br />
Kas.<br />
Jamison Mfg. Co., 8800 S. Mettler St., Los Angeles<br />
3, Colif.<br />
Mirocle Equipment Co., Box 275, Grinnell, lowo<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Recreation Equipment Corp., 724 W. 8th St., Anderson,<br />
Ind.<br />
Smith Co., Roy, 365 Park St., Jacksonville, Flo.<br />
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee<br />
3, Wis.<br />
Trojan Playground Equip. Mfg. Co., 11-2 Ave. N.E.,<br />
St. Cloud, Minn.<br />
2337-PLAYGROUND EQUIPMENT-<br />
MINIATURE TRAINS<br />
Roy L. Maker Co., 3933 Shaffer, Oakland, Colif."<br />
Miniature Train Co., Rensselaer, Ind.<br />
National Amusement Device Co., Box 488 VAF,<br />
Dayton, Ohio<br />
Tompo Body Works, Tampa, Florida<br />
Stondord Kiddie Ride, 201 E. Broadway, Long Beach,<br />
L. I., New York<br />
2338-POOLS, SWIMMING 8, EQUIP.<br />
American Ployground Devices Co., 1801 S. Jackson<br />
St., Anderson, Ind.<br />
Internationol Swimming Pool Corp., 290 Holl Ave.,<br />
White Plains, N. Y.<br />
Welding Engineering Co., 24 Gladys Ave., Hempstead,<br />
N. Y.<br />
PORTABLE FOOD 8. DRINK EQUIPMENT-<br />
See 424<br />
2339-POST LIGHTS<br />
Bollontyne Co., 1712 Jackson, Omoha 2, Neb.<br />
Dowo Corp., 145 N. Erie, Toledo 2, Ohio<br />
Drive-ln Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Generol Electric Co., Schenectody 5, N. Y.<br />
Motiogroph, Inc., 4431 W. Loke St., Chicago 24, 111.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
R.C.A. Theatre Equip. Soles Co., Bldg. 15-1, Front &<br />
Cooper Sts., Camden 1, N. J.<br />
Signs, Inc., 48 Geneva Avenue, Boston 21, Mass.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Steber Mfg. Co., 2700 Roosevelt Rd., Broodview, III.<br />
Theatre Specialities, Inc., 1615 Cordova, Los Angeles<br />
7 Colif.<br />
Wenzel Projector Co., 2505-19 S. Stote, Chicago 16, III.<br />
Westrex Corp., Ill 8th Ave., New York II, N. Y.<br />
PUBLIC ADDRESS SYSTEMS-See 1811<br />
2340-RAMP LIGHTS<br />
Ballantyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Dowo Corp., 145 N. Erie, Toledo 2, Ohio.<br />
Drive-ln Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Drive-ln Theatre Equip. Co., 2110 Superior, Cleveland<br />
14, Ohio<br />
Motiogroph, Inc., 4431 W. Loke, Chicago, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
R.C.A. Theatre Equip. Soles Co., Bldg. 15-1, Front &<br />
Cooper Sts., Comden 1, N. J.<br />
S.O.S. Cinemo Supply Corp., 602 W. 52nd St., New<br />
York 19, N. Y.<br />
Steber Mfg. Co., 2700 Roosevelt Rd., Broodview, III.<br />
Wenzel Projector Co., 2505-19 S. Stote, Chicago 16, III.<br />
2341-RECORDED MUSIC & ANNOUNCEMENTS<br />
Mercury Recording Co., 221 W. 18th St., K. C, Mo.<br />
Muzak Corp., 299 4th Ave., N. Y. 3, N. Y.<br />
Mork Simpson Mfg. Co., 32-28 49th St., L. 1. 3, N. Y.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Edword L. Roskelley, 1801 Del Roncfw Drive, Irving,<br />
Texos<br />
Stromberg-Carlson Co., 100 Carlson Rd., Rochester 3,<br />
N. Y.<br />
RECORD PLAYERS-See 1812<br />
2342-REVOLVING LIGHTS<br />
Drive-In Theotre Mfg. Co., 505 W. 9fh St., K. C, Mo.<br />
Foige & Associates, Doc, 630 Ninth Ave., New York<br />
36, N. Y.<br />
Miniature Train Co., Rensselaer, Ind.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Trippe Mfg. Co., 133 N. Jefferson, Chicago, III.<br />
102 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION
'<br />
FREE Postcards are provided at Page 82 to bring you full information, prices, etc., on any Advertised Product<br />
DRIVE-INS<br />
1343-SCREEN BRUSHES<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Pittsburgh Plote Glass Co., One Gateway Center,<br />
' Pittsburgh 22, Pa.<br />
Vocolite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
^CREEN FRAMES-See 1907<br />
t344-SCREEN PAINTS<br />
allantyne Co., 1712 Jackson, Omaho 2, Neb.<br />
3dde Screen Co., P. O. Box 711, San Fernando, Calif,<br />
. L. Campbell Co., 2909 Chrysler Rd., Konsos City,<br />
Kos.<br />
ive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
/rod Co., 1206 Cherry, Toledo, Ohio<br />
rational Theatre Screen Refinishing Co., 129 Zenner<br />
I" St., Buffalo 11, N. Y.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
Rodiant Mfg. Corp., 2627 W. Roosevelt, Chicago 8, III.<br />
INorpat, Roytone Screen Co., 165 Clermont, Brooklyn, N. Y.<br />
Ruscoe Co., W. J. 483 Kenmore Blvd., Akron 1, Ohio<br />
Spotz Point Industries, Inc., 5237 Manchester, St.<br />
f Louis 10, Mo.<br />
Stephenson Air Brush Paint Co., 190 Mac Arthur<br />
Blvd., Oaklond 10, Calif.<br />
i<br />
B.O.S. Cinema Supply, 602 W. 52nd, N. Y. 19, N. Y.<br />
Steelcote Mfg. Co., 3418 Gratiot, St. Louis 5, Mo.<br />
Surface Coating Engineers, 2417 N. Burdick, Kalamazoo,<br />
Mich.<br />
Tropical Paint & Oil Co., The, 1246 W. 70th St.,<br />
Clevelond 2, Ohio<br />
Vocalite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
2345-SCREEN TOWER FACING<br />
Bollontyne Co., 1712 Jackson, Omaha 2, Neb.<br />
K. C, Mo.<br />
Drive-In Theatre Mfg. Co., 505 W. 9th St.,<br />
Keosby & Mottison, Ambler, Po.<br />
Mosonite Co., Ill W. Washington, Chicago, III.<br />
Monco-Vision, Box 8, Butler, Wis.<br />
National Theatre Supply, 92 Gold St. N. Y. 38, N. Y.<br />
Jackson Construct. Co., P. O. Box 992, Robstown, Tex.<br />
Selby Industries, Inc., 1350 Ghent Hills Rd., Akron, O.<br />
Signs, Inc., 48 Genevo Ave., Boston 21, Mass.<br />
2346-SCREEN TOWERS-CUSTOMBUILT<br />
Bollontyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Drive-In Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Jackson Construct. Co., P. O. Box 992, Robstown, Tex.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, BIdg. 15-1, Frotit i Cooper<br />
Sts., Camden, N. J.<br />
Selby Industries, Inc., 1350 Ghent Hills Rd., Akron, 0.<br />
The Patent Scaffolding Co., Inc., 38-21 12th St., L. I.<br />
1, N. Y.<br />
Signs, Inc., 48 Geneva Ave., Boston 21, Mass.<br />
Sonken-Golomba Corp., Riverview at 2nd St., Kansas<br />
City 18, Kos.<br />
Timber Structures, P. O. Box 3782, Portland 8, Ore.<br />
2347-SCREEN TOWERS, EXTENSION<br />
PANELS, etc.<br />
Bollontyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Drive-In Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
2348-SCREEN TOWERS, LAMINATED WOOD<br />
Bollontyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Rilco Laminated Products, Inc., W-2591 First Nat'l<br />
Bonk BIdg., St. Paul 1, Minn.<br />
Timber Structures, P. O. Box 3782, Portland 8, Ore.<br />
2349-SCREEN TOWERS, PREFABRICATED,<br />
STEEL<br />
Bollontyne Co., 1712 Jackson, Omaha 2, Neb.<br />
Cartwright i Morrison, Inc., Holcomb, N. Y.<br />
Drive-In Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Jackson Construction Co., P. O. Box 992, Robstown,<br />
Tex.<br />
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Selby Industries, Inc., 1350 Ghent Hills Rd., Akron 13,<br />
Ohio<br />
Radio Corp. of Americo, BIdg. 15-1, Front & Cooper<br />
Sts., Camden, N. J.<br />
Rilco Lominoted Products, Inc., 2591 1st Not'l Bonk<br />
BIdg., St. Paul, Minn.<br />
Theatre Equip. Co., of Amer., 1 1 1 Michigan, Toledo,<br />
Ohio<br />
2350-SEPTIC TANK CLEANERS<br />
2351-SPEAKER CORDS<br />
Bollontyne Co., The, 1712 Jackson, Omaha 2, Neb.<br />
Bloke Co., Whitney, 1565 Dixwell Ave., Newhoven 14,<br />
Conn.<br />
Century Proj. Corp., 729 7th Ave., N. Y. C.<br />
DAWO Corp., 145 N. Erie St., Toledo 2, Ohio.<br />
Diecost Aluminum Speokers, Inc., 2027 S. Second St.,<br />
St. Louis 4, Mo.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Drive-in Theatre Equip. Co., Inc., 21 10 Superior,<br />
Cleveland, Ohio.<br />
Eprod Co., 109 Michigan St., Toledo, Ohio.<br />
Horstcin, Inc., Joe, 341 W. 44th St., N. Y. 36, N. Y.<br />
International Projector Corp., 55 LoFronce Ave.,<br />
Bloomfield, N. J.<br />
Koiled Kords, Inc., New Haven 14, Conn.<br />
Minneapolis Speaker Reconing Co., 2312 Cedar Ave.,<br />
Minneapolis 4, Minn.<br />
Motiogroph, Inc., 4431 W. Loke, Chicogo, III.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
Rodio Corp. of Americo, Front & Cooper, 15-1, Camden<br />
3, N. J.<br />
S.O.S. Cinemo Supply Corp., 602 W. 52nd, N. Y. C.<br />
Theatre Speciolties, Inc., 1615 Cordova St., Los Angeles<br />
4, Calif.<br />
United Speaker Co., 1263 Third Ave., New Kensington,<br />
Po.<br />
Westrex Corp., 1 11 8th Ave., New York II, N. Y.<br />
2352-SPEAKER COVERS<br />
Ballantyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Bemis Bro. Bog Co., 408 Pine St., St. Louis 2, Mo.<br />
Central States Bog & Paper Co., 5221 Naturol Bridge,<br />
St. Louis 15, Mo.<br />
Century Projector Corp., 729 7th Ave., New York<br />
19, N. Y.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago 24, III..<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Vocalite Screen Corp., 19 Debevoise Ave., Roosevelt,<br />
N. Y.<br />
Westrex Corp., Ill 8th Ave., New York 1 1 , N. Y.<br />
2353-SPEAKER POSTS<br />
Bollontyne Co., 1712 Jackson St., Omaha 2, Neb.<br />
Century Porjector Corp., 729 7th Ave., N. Y., N. Y.<br />
Drive-ln Jheotre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Motiogroph, Inc., 4431 W. Lake, Chicogo, 111.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Sonken-Golombo Corp., Riverview at 2nd, K. C, Kos.<br />
Westrex Corp., Ill 8th Ave., New York 1 1 , N. Y.<br />
2354-SPEAKER RECONING SERVICE<br />
Bollontyne Co., 1712 Jackson St., Omoho 2, Neb.<br />
Diecost Aluminum Speakers, Inc., 2027 S. 2nd St.,<br />
St. Louis 4, Mo.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Evons Reconing Service, 61 1 Forest Ave., Des Moines<br />
14, Iowa.<br />
Minneapolis Speaker Reconing Co., 2312 Cedar Ave.<br />
So., Minneopolis, Minn.<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Western Electronic Co., 3311 Houston Ave., Houston<br />
9, Tex.<br />
Fred M. Walls Theatre Service Co., 827 Wayne, Topeka,<br />
Kos.<br />
2355-SPEAKER, IN-CAR<br />
Bollontyne Co., The, I7I2 Jackson, Omaha 2, Neb.<br />
Bevelite Corp., The, 1615 Cordova St.,' Los Angeles<br />
7, Calif.<br />
Century Projector Corp., 729 7th Ave., N. Y. C.<br />
DAWO Corp., 145 N. Erie St., Toledo 2, Ohio.<br />
Diecast Aluminum Speakers, Inc., 2027 S. Second<br />
St., St. Louis, Mo.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
EPRAD, 1206 Cherry St., Toledo 2, Ohio.<br />
General Electric Co., Electronic Dept., Syrocine, N. Y.<br />
Internotionol Projector Corp., 55 LoFronce Ave.,<br />
Bloomfield, N. J.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago 34, III.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Oxford Electric Corp., 3911 S. Michigan Ave., Chicago<br />
15, III.<br />
Poromel Electronics Corp., 2048 W. North Ave.,<br />
Chicago 47, III.<br />
Quom-Nichols Co., 234 E. Marquette Rd., ot Prairie<br />
Ave., Chicogo 37, III.<br />
RCA Theatre Equip. Soles, RCA Victor Div., Camden,<br />
N. J.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd, N. Y. C.<br />
Theotrecroft Mfg. Corp., 1878 E. 18th, Clevelond, O.<br />
Theatre Specialties, Inc., 1615 Cordova Ave., Los<br />
Angeles 7, Calif.<br />
United Speaker Co., 1263 Third Ave., Newkensington,<br />
Po.<br />
Wenzel Projector Co., 2505-09 S. State, Chicago, 111.<br />
Westrex Corp., Ill 8th Ave., N. Y. 1 1 , N. Y.<br />
2356-SPEAKERS, STEREOPHONIC, MULTIPLE<br />
UNIT<br />
Bollontyne Co., The, 1712 Jackson, Omoho 2, Neb.<br />
Internotionol Projector Corp., 55 LoFronce Ave.,<br />
Bloomfield, N. J.<br />
2357-SPEAKERS, STEREOPHONIC,<br />
2-SPEAKER SYSTEMS<br />
Bollontyne Co., The, 1712 Jackson Ave., Omaha 2,<br />
Neb.<br />
International Projector Corp., 55 LoFronce Ave.,<br />
Bloomfield, N. J.<br />
Notionol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
2358-SPEAKER THEFT PREVENTION<br />
DEVICES<br />
National Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, BIdg. 15-1, Front & Cooper<br />
Sts., Camden, N. J.<br />
Speaker Security Co., Willow Ave. at 17th St., Hoboken,<br />
N. J.<br />
2359-STEREOPHONIC SOUND SYSTEMS<br />
Bollontyne Co., The, 1712 Jackson, Omaha 2, Neb.<br />
Century Projector Corp., 729 7th Ave., N. Y. 1 9, N. Y.<br />
International Projector Corp., 55 LoFronce Ave.,<br />
Bloomfield, N. J.<br />
Mognosync Mfg. Co., Ltd., 5546 Sotsumo Ave., No.<br />
Hollywood, Colif.<br />
National Theotre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Radio Corp. of America, BIdg. 15-1,<br />
Sts., Camden, N. J.<br />
Front 8. Cooper<br />
Stephens _Tru-Sonic, Inc., 8538 Warner Dr., Culver<br />
City, Calif.<br />
2360-SWEEPERS, GROUNDS, POWER<br />
Gravely Tractor Co., Dunbor, W. Vo.<br />
Mideast Soles Co., 106 Pendery Ave., Cincinnati 15,<br />
Ohio<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
TAPE RECORDERS (See Sound)<br />
2361-TAPE RECORDING SERVICES<br />
RCA Service Co., Inc., Cherry Hill, Camden 8, N. J.<br />
Roskelley, Edward L., 1801 Del Roncho Dr., Irving,<br />
Texas.<br />
2362-TRACTORS, SMALL<br />
Gravely Tractors, Inc., Dunbar, W. Va.<br />
Toro Mfg. Corp., 3042 Snelling Ave. So., Minneapolis<br />
6, Minn.<br />
2363-TRAFFIC COUNTERS<br />
K. Hill Signal Co., Uhrichsville, Ohio<br />
Palmer Engineering & Development Co., 2459 N.<br />
Chico, El Monte, Calif.<br />
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Tallen & Cooper, Inc., 75 Front St., Brooklyn 1, N. Y.<br />
2364-TRAFFIC EXIT GATE<br />
C&R Enterprises, 213 So. 2nd St., Sterling, Colo.<br />
Tallen & Cooper, Inc., 75 Front St., Brooklyn 1, N. Y.<br />
2365-TRAFFIC WAND FLASHLIGHTS<br />
Dorley & Co., W. S., 2810 Woshington Blvd., Chicogo<br />
12, ill.<br />
LoVezzi Machine Works, 4635 W. Lake St., Chicago<br />
44, III.<br />
Lake Erie Chemical Co., 2200 Scronton Rd., Cleveland,<br />
Ohio.<br />
Gits Molding Corp., 4600 W. Huron St., Chicago, 111.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
TRAINS, MINIATURE-See 2337<br />
2366-UNDERGROUND CABLES<br />
Ballantyne Co., 1712 Jockson St., Omoho 2, Neb.<br />
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.<br />
Drive-ln Theatre Equipment Co., Inc., 2110 Superior<br />
Ave., Cleveland 14, Ohio.<br />
General Electric Co., Construction Moterials Div.,<br />
Bridgeport, Conn.<br />
Motiogroph, Inc., 4431 W. Lake, Chicago, III.<br />
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.<br />
Norpat, Inc., 113 W. 42nd St., N. Y. 36, N. Y.<br />
Radio Corp. of America, Front & Cooper Sts., Camden,<br />
N. J.<br />
Roytone Screen Corp., 165 Clermont Ave., Brooklyn<br />
5, N. Y.<br />
Simplex Wire & Coble Co., 79 Sidney, Combridge,<br />
Mass.<br />
S.O.S. Cinema Supply Corp., 602 W. 52nd St., N. Y.<br />
19, N. Y.<br />
U. S. Rubber Co., 1230 Ave. of the Americas, N. Y.<br />
20, N. Y.<br />
Western Insulated Wire Co., 2425 E. 30th, Los Angeles<br />
58, Calif.<br />
Whitney-Blake Co., 1565 Dixwell Ave., New Haven,<br />
Conn.<br />
2367-VACUUM CLEANER<br />
(for Outdoor Theatres)<br />
Mid Eost Soles Co., Box 62, Lockland 15, Ohio.<br />
2368-VISORS FOR CARS<br />
Thackeray Co., The, 940 S.W. Chestnut Dr., Portland,<br />
Ore.<br />
WALK-IN SEATING-See 2306<br />
2369-WEED KILLERS<br />
Bollontyne Co., 1712 Jackson, Omoho 2, Neb.<br />
Brulin & Co., 2939 Columbia, Indionopolis 7, Ind.<br />
California Sproy-Chemicol Corp., Lucos and Ortho<br />
Way, Richmond, Calif.<br />
Chemical Insecticide Corp., 57 13th St., Brooklyn,<br />
N. Y.<br />
Dow Chemicol Co., Midland, Mich.<br />
Huntington Loboratories, Inc., 900-970 E. Tipton St.,<br />
Huntington, Ind.<br />
Imperial Products Co., 1600 Fontoin St., Philadelphia<br />
21, Po.<br />
Pittsburgh Plate Glass Co., One Gateway Center,<br />
Pittsburgh 22, Po.<br />
Prunty Seed 8. Groin Co., 620 N. 2nd St., St. Louis<br />
2. Mo.<br />
U. S. Rubber Co., 1240 Ave. of The Americas, N. Y.<br />
20, N. Y.<br />
West Disinfecting Co., 42-16 West St., L.I.C. 1, N. Y.<br />
'THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 103
^<br />
Material and Equipment by TRADE NAMES<br />
AN ALPHABETICAL DIRECTORY OF COMMODITIES POPULARLY REFERRED TO AS "ADVERTISED BRANDS"<br />
ACE popcorn warmers: Blessing-Hoffmon Corp., 2104<br />
N. Orchard St., Chicogo 14, 111.<br />
ACOUSTICON heoring old: Dictograph Product*, Inc.,<br />
95-25 M9th St., Jamoica, New York.<br />
ACOUSTICRAFT drive-in speakers: DAWO Osrp., 145<br />
North Erie, Toledo.<br />
AGITAIR air diffusers, filters ond exhousters: Air<br />
Devices, Inc., 17 E. 42nd St., New York 17, N. Y.<br />
AIR-CHAMP theotre oir washers: Alton Manufacturing<br />
Co., 1112 Ross Ave., Dallos 2, Texas.<br />
AIRFLO theatre chairs: Heywood-Wokefield Theatre<br />
Seating Div., 301 0-1 0th St., Menominee, Mich.<br />
AIRFOAM cushioning: Goodyear Tire 8. Rubber Co.,<br />
1144 E. Market St., Akron, Ohio.<br />
AIRTEMP oir conditioning equipment: Chrysler Corp.,<br />
Airtemp Div., 1119 Leo St., Doyton, Ohio.<br />
ALL-AMERICAN picnic grills: American Playground<br />
Service Co., Anderson, Ind.<br />
ALL-PURPOSE botch ice cream & custard freezer:<br />
Mills Industries, Inc., 4235 W. North Ave., Chicago<br />
39, 111.<br />
ALMOND JOY candy bar: Peter Paul, Inc., Nougatuck.<br />
Conn.<br />
ALUMINEX poster cases, aluminum door hordware,<br />
drlve-in thedtre guide lights: Theatre Specialties,<br />
Inc., Los Angeles 7, Callt.<br />
AMBASSADOR popcorn machine: Cretors, Popcorn<br />
BIdg., Nashville, Tenn.<br />
AMPEX sound systems: Ampex Corp., 934 Charter St.,<br />
Redwood City, Calif.<br />
ANEMOSTAT air diffusers: Anemostat Corp. of America,<br />
10 Eost 39th St., New York I«, N. Y.<br />
ANEMOTHERM oir meter: Anemostat Corp. of America,<br />
10 E. 39th St., New York 16, N. Y.<br />
ARC-MASTER prolection arc lomps: The Ballontyne<br />
Company, 1712 Jockson, Omaha 2, Neb.<br />
ARCTIC BLANCH outdoor screen paint: National Theatre<br />
Screen Refinlshing Co., 129 Zenner St., Buffalo<br />
11, N. Y.<br />
ARISTOCRAT popcorn popper: Manley, Inc., 1920<br />
Wyondotte St., Kansas City, 8 Mo.<br />
ASTROLITE CinemaScope screen: Radiant Mfg. Co.,<br />
2627 W. Roosevelt Rd., Chicago, III.<br />
AUDIO-CHROME theotre screens: Vocollte Screen<br />
Corporotion, 19 Debevolse Ave., Roosevelt, N. Y.<br />
AUDIO-LITE theatre screens: Vocollte Screen Corporation,<br />
19 Debevoise Ave., Roosevelt, N. Y.<br />
AUTODRAPE curtain controls: Automatic Devices<br />
Co., 1035 Linden St., Allentown, Po.<br />
AUTOMATICKET ticket chopper: General Register<br />
Corp., 36-30 33rd St., Long Island City 1, N. Y.<br />
BABY ELI WHEEL ferris wheel: Eli Bridge Co., 800-820<br />
Cose Ave., Jacksonville, III.<br />
BESTEEL curtain frocks: Automatic Devices Co.,<br />
1035 Linden St., Allentown, Pa.<br />
BESTWALL gypsum loth, wollboards. Interior paints:<br />
Certoin-Teed Products Corp., 120 E. Lancaster Ave.,<br />
Ardmore, Pa.<br />
BEVELITE plastic morquee letter poster coses and<br />
drive-in speakers: Theatre Specialties, Inc., 1615<br />
Cordova St,, Los Angeles 7, Coll.<br />
BIG SQUARE candy bar: Paul F. Beich Co., Bloomington,<br />
111.<br />
BIG TIME candy bar: Hollywood Brands, Inc., 836 S.<br />
Chestnut, Centralio, III.<br />
BIO carbons: Helros Carbons, Inc., 122 Woshlngton<br />
St., Bloomfield, N. J.<br />
BIT-O-COCONUT candy bar; Schutter Candy Co.,<br />
4730 W. Augusto Blvd., Chicogo 51, III.<br />
BIT-0-HONEY condy bar; Schutter Condy Co., 4730<br />
W. Augusta Blvd., Chicago 51, III.<br />
BLACKCR0W5 condy drops: Mason, Au & Mogenheimer<br />
Confy. Mfg. Co., P. 0. Box 549, Mineolo, L. I.,<br />
NY.<br />
BLO-R-VAC tonk-type cleaner: Ideal Industries, 5225<br />
Park Ave., Sycamore, III.<br />
BODIFORM theotre choirs: American Seating Compony,<br />
9th & Broodwoy, Grand Roplds 2, MlCTi.<br />
BOLTAFLEX oil-plastic upholstery fabric: Bolta Products<br />
Soles, Inc., 70 Garden St., Lawrence, Mass.<br />
BOLTAWALL plastic wall covering: Bolto Products<br />
Soles, Inc., 70 Garden St., Lawrence, Moss.<br />
BOWLAIDE a, BOWLETn liquid toilet bowl cleaners:<br />
Brulin & Co., Inc., 2939-45 Columbia Ave., Indionopolis<br />
7, Ind.<br />
BOWLINE screen frome: Hubert Mitchell Industries,<br />
Hortselle, Alo.<br />
BRULIN-BRIGHT slip-resistant floor finish: Brulin &<br />
Co., Inc , 2939-45 Columbia Ave., Indianapolis, Ind.<br />
BRULINFOAM liquid hand soop for dispensers: Brulin<br />
& Co., Inc., 2939-45 Columbia Ave., Indianapolis<br />
7, Ind.<br />
BRULINSEPTtC liquid disinfectant: Brulin & Co., Inc.,<br />
2939-45 Columblo Ave., Indianapolis 7, Ind.<br />
BUCKINGHAM manually operated beverage dispenser:<br />
Heot Exchangers, Inc., 2003 W. Fulton, Chicago 12.<br />
BUCK PRIVATE candy bor; Henry Heide, Inc., 313<br />
Hudson St., New York 13, N. Y.<br />
BUFFETERIA mobile concession: Woiky-Koffee Co.,<br />
401 Schweitzer Co., Wichita, Kas.<br />
BUR-CO bird repellont; Burr Chemical Co., 3325<br />
Rockford, III.<br />
BUT-R-CHURN popcorn butterer: West Coast Sheet<br />
Metal Works, 935 Venice Blvd., Los Angeles, Calif.<br />
BUTTERBRICKLE candy bors: Fern Bros., Inc., 114-<br />
128 E. 10th St., Sioux Foils, S. Dok.<br />
BUTTERCUP popcorn container: Supurdisploy, Inc.,<br />
Wisconsin Tower Bldg., Milwaukee, Wis.<br />
BUTTER-MAT oil electric popcorn butterer: Supurdisploy,<br />
inc., 2100 Wisconsin Tower Bldg., Milwaukee,<br />
Wis.<br />
BUTTEIl-MAID outomotic hot butter dispenser: Automatic<br />
Products Co., 250 W. 57th St., New York,<br />
N. Y.<br />
BUTTERNUT candy bar: Hollywood Brands, Inc., Centralio,<br />
III.<br />
"BW" projectors: The Ballontyne Co., 1712 Jackson,<br />
Omoho 2, Neb.<br />
CASCADER non-carbonated beverage dispenser:<br />
CADET non-corbonoted beverage dispenser: Frigldrink<br />
Dispenser Co., 55 E. Washington St., Chicago<br />
2, III.<br />
CADILLAC portable electric blowers and suction<br />
equipment: Clements Mfg. Co., 6650 S. Norrogansett,<br />
Chicago 38, III.<br />
CALI carbon savers; Coli Products Co., 3719 Marjorie<br />
Woy, Socromento, Calif.<br />
CANDY MART 8-column candy vending mochine:<br />
Arthur H. DuGrenier, Inc., 15 Hale St., Haverhill,<br />
Mass.<br />
CAR-NA-VAR floor, carpet ond upholstery cleaning<br />
machines and cleaners; Continental Cor-No-Vor<br />
Corp., Brazil, Ind.<br />
CASCADE refrigeration: Semlix Dispensers, Inc., 28-<br />
25 Borden Ave., Long Island City 1, N. Y.<br />
Frigidrink<br />
Dispenser Co., 55 E. Washington St., Chicago<br />
2, III.<br />
tJiC" six-phase rectifiers; McColpin-Christie Corp.,<br />
Ltd., 3410 W. 67th St., Los Angeles 43, Calif.<br />
CEE-LOC combination oshtroy-toilet door lock: Electric-Aire<br />
Engineering Corp., 209 W. Jackson Blvd.,<br />
Chicago 6, 111.<br />
CENTREX projection, sound equipment: Century Projector<br />
Corp., 729-7th Ave., New York 19, N. Y.<br />
CENTURY FLYER minloture train: Notionol Amusement<br />
Co., P. O. Box 488 V.A.F., Dovton 7, Ohio.<br />
CETRON rectifier tubes: Continental Electric Co., 715<br />
Homilton St., Geneva, 111.<br />
CHALLENGER theatre choir: Ideol Seating Co., 519<br />
Ann St., Grand Roplds, Mich.<br />
CHAMP insect bulb: Rachlin Soles Co., Inc., 15 S. 21st<br />
St., Philo. 3, Pa.<br />
CHICKEN DINNER candy bar: Sperry Candy Co.,<br />
W. Pittsburgh Ave., Milwaukee, Wis.<br />
133<br />
CHIEF theatre chair: Ideal Seating Co., 519 Ann St.,<br />
Grond Rapids, Mich.<br />
CHOCOLATE SPONGE candy bar: Henry Heide, Inc.,<br />
313 Hudson St., N. Y., 13. N. Y.<br />
CHOCLETS milk chocolate condy: The Nestle Co.,<br />
Inc., 2 Willlom St., White Ploins, N. Y.<br />
CHROMATIC corbon sover: Payne Products Co., 2455<br />
W. Stadium Blvd., Ann Arbor, Mich.<br />
CHROMOLITE theatre screens: Vocollte Screen Corporotion,<br />
19 Debevolse Ave., Roosevelt, N. Y.<br />
CHROMOLOID screen resurfocing cootings: Vocollte<br />
Screen Corp., 19 Debevoise Ave., Roosevelt, N. Y.<br />
CHUCKLES jelly condy: Fred W. Amend Co., 1603<br />
Orrinqton Ave., Evonston, 111.<br />
CINEMAPHONE sound equipment: S.O.S. Cinemo Supply<br />
Corp., 602 W. 52nd St., New York 19, N. Y.<br />
CINEMAPLASTIC screen coating: Protective Cootings,<br />
Inc., 807 N. Fremont St., Tompo, Flo.<br />
CINEMA RAPTARS projection lens; Wollensok Opticol<br />
Co., Rochester, N. Y.<br />
CINEPHOR condensers and projection lenses: Bousch<br />
& Lomb Optical Co., 635 St. Paul St., Rochester<br />
2, N. Y.<br />
CINEX lomphouse: C. S. Ashcroft Mfg. Co., 36-32<br />
Thirhy-Elghth St., Long Island City 1 , N. Y.<br />
CIRCLE MINTS candy: Henry Heide, Inc., 313 Hudson<br />
St., New York 13, N. Y.<br />
CLARK condy bar: D. L. Clark Co., 503 Martindole<br />
St., Pittsburgh, Po.<br />
C08EE POP 76* coconut oil popcorn seasoning: E. F.<br />
Drew Co., Inc., 15 E. 26th St., New York, N. Y.<br />
COCA-COLA beverage syrup: The Coco-Colo Co.,<br />
P. O. Drower 1734, Atlanta 1, Go.<br />
COFFEE-SERVICE coffee vendor: Mills Industries, Inc.,<br />
4235 W. North Ave., Chicago 39, III.<br />
COFFEE-SHOPPE coffee vender: APCO, Inc., 1740<br />
Broadway, N. Y. 19, N. Y.<br />
COLAC ice cream mix: M&R Dietetic Loborotorles,<br />
625 Cleveland Ave., Columbus, Ohio.<br />
COLDISPLAY ice cream merchandiser: Supurdisploy,<br />
Inc., 2100 Wisconsin Tower Bldg., Milwaukee, Wis.<br />
COLE-SPA drink dispenser: Cole Products Corp., 39<br />
S. LoSalle, Chicago 3, III.<br />
COLMA cologne dispensers: Colmo, Inc., 70 Piedmont<br />
St., Worcester 10, Moss.<br />
COL-SNAC ice creom vender: Atlas Tool & Mfg. Co.,<br />
5747 Noturol Bridge Blvd., St. Louis, Mo.<br />
COMET model theotre chairs: Irwin Seating Company,<br />
Grond Rapids, Mich.<br />
COMET JR kiddie merry go round: Notionol Amusement<br />
Device Co., P. 0. Box 488 V.A.F. Dayton 7,<br />
Ohio.<br />
COMMODORE polishers 8. scrubbers: Holt Mfg. Co.,<br />
669 20th St., Oakland 12, Calif.<br />
CONE-LIFE treofment for speoker cones: EPRAD, 1206<br />
Cherry, Toledo, Ohio.<br />
CONTOUR rubber seat cushion: Heywood-Wokefield<br />
Co., 3010-IOth St., Menominee, Mich.<br />
CO-OP in-cor speakers: Diecost Aluminum Speakers,<br />
inc., 2027 South Second St., St. Louis.<br />
COPROL coconut oil popcorn seasoning: Wesson Oil<br />
and Snowdrift Sales Co., New Orleans, Lo.<br />
COUNT-0-MAT cor counter: Berezny Engineering &<br />
Mfg. Co., 4208 Avalon Blvd., Los Angeles, Calif.<br />
CRESTWOOD carpet: Alexander Smith, inc., 295 Fifth<br />
Ave., N. Y. 17, N. Y.<br />
CRON-0-MATIC carbon saver: Payne<br />
P. 0. Box 28, Ann Arbor, Mich.<br />
Products Co.,<br />
DAD'S root beer: Dad's Root Beer Co., 2800 N.<br />
Tolmon Ave., Chicogo 18, 111.<br />
DAY-GLO daylight fluorescent paint: Switzer Bros.,<br />
4732 St. Cloir Ave., Cleveland.<br />
DENVER SANDWICH candy bar: Sperry Candy Co.,<br />
133 W. Pittsburgh Ave, Milwaukee, Wis.<br />
DIAMOND LICORICE DROPS: Henry Heide, Inc., 313<br />
Hudson St., New York 13, N. Y.<br />
DIT-MCO equipment for both indoor and outdoor<br />
theatres; Drive-in Theatre Mfg. Co., 505 W. 9th<br />
St., Konsos City, Mo.<br />
DIXIE hot dog, chili ond bun-warmer: Gorvis Mfg.<br />
Co., 210 Court Ave., Des Moines, la.<br />
DO-ALL corded rubber runner matting: American<br />
Mot Corp., 2018 Adorns, Toledo.<br />
DOLE beverage dispenser: The Coco-Colo Co., P. 0.<br />
Drawer 1 734, Atlanta 1 , Go.<br />
DOREX oir purification equipment: W. B. Connor<br />
Eng. Corp., 114 E. 32nd St., New York 16, N. Y.<br />
DOR-ODORIZERS: The Kneisley Electric Co., 333 W.<br />
Woodruff Ave., Toledo 3, Ohio.<br />
DREYERETT miniature roce cars: Dreyer Co., 4164<br />
W. Washington St., indpls. 21, Ind.<br />
DRI-FRY heavy duty frying oil: E. F. Drew Co., Inc.,<br />
15 E. 26th St., New York, N. Y.<br />
DRINCOLATOR beverage dispenser: Drlncolotor-lcecreomolotor<br />
Corp., 3700 Ookwood, Youngstown, O.<br />
DUB'L-CONE in-Q-cor speaker: The Ballontyne Co.,<br />
1712 Jackson St., Omoho, Neb.<br />
DUO-DELLAY, corpet cleaner and anti-soil treatment:<br />
available through many suppliers.<br />
DU PLATE safety gloss for ticket offices: Pittsburgh<br />
Plate Gloss Co., Grant Bldg., Pittsburgh 19, Po.<br />
DURA-BRITE WHITE drive-in theatre screen coot:<br />
Surface Coating Engineers, 2417 N. Burdick, Kalamazoo,<br />
Mich.<br />
DURAN plastic upholstery: Maslond Duraleother<br />
Company, 3234-90 Amber St., Philadelphia 34, Po.<br />
DYNAMIC film rewind: Neumode Products Corp., 330<br />
West 42nd St., N. Y. 36, N. Y.<br />
EJECTOR carbon economizers: Economizer Enterprises,<br />
524 W. 43rd St., Los Angeles 37, Calif.<br />
ENCORE theatre choirs: Heywood-Wokefield, Theotre<br />
Seating Div., 3010-lOth St., Menominee, Mich.<br />
ENDURONAMEL chongeable copy ponel: Wagner Sign<br />
Service, Inc., 218 South Hayne Ave., Chicago.<br />
EUREKA corbon savers; 524 W. 43rd St., Los Angeles<br />
37, Calif.<br />
EVERFROST soft drink dispensers, soda fountoins<br />
and ice cream cabinets: Anderson & Wagner, Inc.,<br />
8701 S. Mettler St., Los Angeles 3, Calif.<br />
EVEREADY flashlights and batteries: National Corbon<br />
Co., 30 E. 42nd St., New York 17, N. Y.<br />
EXCELITE hi-intensity projection ore lomp, distributed<br />
through National Theatre Supply.<br />
E-Z carbon savers; End-Gripper Co., 1224 Hom«-<br />
dole, N. W., Canton, Ohio.<br />
EZY-RUG, rubber link matting, American Mot Corp.,<br />
2018 Adams St., Toledo, Ohio.<br />
E-Z WAY coffee makers & venders; Steel Products<br />
Co., 40-8th Ave. S. W., Cedar Rapids, Iowa.<br />
FABRILITE vinyl plostic-cooted upholstery fabric:<br />
E. du Pont de Nemours & Co., Inc., Fabrics<br />
1.<br />
Div., Empire State Bldg., New York 1, N. Y.<br />
FATIGUE sponge rubber mots: Hewitt-Robins, Inc.,<br />
666 Glenbrook Rd., Stomford, Conn.<br />
FENESTEEL curtain tracks: Automatic Davlcn Co.,<br />
1035 Linden St., Allentown, Po.<br />
FIBERGLAS fabrics: Owens-Corning Fiberglas Corporotion,<br />
Dept. 996, Toledo 1, Ohio.<br />
104 IN WRITING MANUFACTURERS, PLEASE MENTION THE MODERN THEATRE SECTION OF BOXOFFICE
MLJO<br />
ILMOSOUND 16mm projectors: Bell 8. Howell Co.,<br />
7100 McCormick Rd., Chicogo 45, 111.<br />
lAVOS shrimp rolls and turkey steomrollers; Flavo-<br />
Rite Foods, Inc., 643 Brook Ave., Bronx, N. Y.<br />
LEXACHROME floor tile: The Tile-Tex Co., Inc.,<br />
1232 McKinley Ave., Chicago Heights, III.<br />
LEXIFONE intercom, equipment: Operadio Mfg. Co.<br />
Charles, III.<br />
St.<br />
LEXI-FLOR flooring stoir treads and cove base:<br />
R.C.A. Rubber Co., 1833 E. Morket St., Akron, Ohio.<br />
OOR-KING floor scrubber & polisher: American<br />
Floor Surfacing Machine Co., 518 S. St. Clair St.,<br />
Toledo 3, Ohio.<br />
AMITE fire extinguishers: Amerlcan-LoFronce-<br />
Foomite Corp., 100 East La France St., Elmiro, N. Y.<br />
AMEX cushioning: Firestone Industrial Products,<br />
Akron 17, Ohio.<br />
AMGLAS cellular glass insulation: Pittsburgh Corning<br />
Corp., 1 Gateway Center, Pittsburgh 22, Pa.<br />
OODRINK food tray: Loroco Industries, Inc., 100<br />
E. Benson St., Reading, Cincinnati 15, Ohio.<br />
FOREVER YOURS candy bor. Mars, Inc., 2019 N. Oak<br />
Pork Ave., Chicago 35, 111.<br />
FORM-A-STAGE portable pre-fab all-steel plotform:<br />
The J. E. Burke Co., Fond du Lee, Wis.<br />
FORMICA decorative laminated plastic: The Formica<br />
Corp., 4614 Spring Grove Ave., Cincinnati.<br />
lAGRANT AIR air sanitizer & deodorant, aerosol con<br />
form: Brulin & Co., Inc., 2939-45 Columbia Ave.,<br />
Indpls. 7, Ind.<br />
ANK-BANK hot dog machine: Manlsy, Inc., 1920<br />
Wyandotte, Konsas City 8, Mo.<br />
FREEZ-KING soft ice cream dispenser: Freez-King<br />
Corp., 2518 W. Montrose Ave., Chicago 18, 111.<br />
FRIGIDMIXER milk shake machine: Sweden Freezer<br />
Mfg. Co., 3401 Seventeen Ave., Seattle, Wash.<br />
FRUTASTE fountain syrup: Dod's Root Beer Co., 2800<br />
N. Tolman Ave., Chicago.<br />
FUN-FUL playground, swim pool apparatus: General<br />
Playground Equipment Co., Kokomo, Ind.<br />
GEMANCO concession bar: General Mfg. Co., 1209<br />
Castle at Fort Worth Ave., Dallas, Tex.<br />
GLAMORENE carpet & upholstery cleaner: Jerclaydon,<br />
Inc., 1300 Ocean Drive, Miami Beach, Fla.<br />
GLASCREEN fire proof projection screens: Nu-Screen<br />
Corp., 1501 Broadway, New York, N. Y.<br />
GLENRAY hot dog machines: Greer Enterprises, Inc..<br />
281 N. Grant Ave., Columbus, Ohio.<br />
GLO-CRAFT black light: Switzer Brothers, Inc., 1220<br />
Huron Rd., Cleveland 15, Ohio.<br />
GOLDEN HULLESS popcorn; Prunty Seed & Grain Co.,<br />
620 No. 2nd St., St. Louis 2, Mo.<br />
GOOD & PLENTY licorice candy: Quaker City Choc.<br />
& Confy. Co., Inc., 2140 Germantown Ave., Phila.<br />
22, Pa.<br />
GRC cash control systems: General Register Corp.,<br />
36-30 33rd St., Long Islond City 1, N. Y.<br />
GRO-CORD matting: Americon Mot Corp., 2018 Adams<br />
St., Toledo 2, Ohio.<br />
GULISTAN carpets: A. & M. Karagheuslon, Inc., 295<br />
Fifth Ave., New York 16, N. Y.<br />
GUMOFF chewing gum remover and spot cleaner:<br />
Rosco Lab's, 367 Hudson Ave., Brooklyn 1, N. Y.<br />
HERCULITE heot-tempered glass and door frame assemblies:<br />
Pittsburgh Plate Gloss Co., Grant BIdg.,<br />
Pittsburgh 19, Pa.<br />
HI-FRY special heavy duty frying oil: E. F. Drew Co.,<br />
Inc., 15 E. 26th St., New York, N. Y.<br />
HI-LITE screen: Vocalite Screen Corp., Roosevelt, N.Y.<br />
HILUX screen: Raytone Screen Corp., 165 Clermont<br />
Ave., Brooklyn.<br />
HILUX VAL variable onomorphic lens: Projection<br />
Optics Co., Inc., 330 Lyell Ave., Rochester, N. Y.<br />
HOLIDAY popcorn machine: Cretors, Popcorn Bldg.,<br />
Nashville, Tenn.<br />
HOLLYWOOD candy bar: Hollywood Brands, Inc.,<br />
836 S. Chestnut, Centralia, III.<br />
HOLTOMATIC polishers & scrubbers: Holt Mfg. Co.,<br />
669 20th St., Oakland 12, Cailf.<br />
HOT-SPA coffee & hot drink vender: Cole Products<br />
Corp., 39 S. La Salle, Chicago 3, 111.<br />
H-S metal reflectors: Heyer-Schultz, Inc., Cedar Grove,<br />
N. J.<br />
HY-CANDESCENT projection arc lamps: J. E. McAuley<br />
Mfg. Co., 522 W. Adams St., Chicago, 111.<br />
HYDRO-ARC projection lamp for drive-ins: C. S. Ashcraft<br />
Mfg. Co., 36-32 Thirty-Eighth St., Long<br />
Island City, N. Y.<br />
HYSTERSET dimmer: Ward Leonard Electric Co., 115<br />
MacQuestion Pkwy., Mount Vernon, N. Y.<br />
ICE BOY ice tip mochines: Yates American Machine<br />
Co., 729 4th St., Beloit, Wis.<br />
ICECREAMOLATOR ice cream dispenser: Drincolator-<br />
Icecreamolotor Corp., 3700 Oakwood Ave., Youngstown,<br />
Ohio.<br />
ICE-0-BAR beverage dispenser: Manley, Inc., 1920<br />
Wyandotte, Kansas City 8, Mo.<br />
"IMP" cleansing compounds: Imperial Products Co.,<br />
1600 Fontoin, Phila. 21, Pa.<br />
IMPERIAL theatre chairs: J. E. Robin, Inc., 330 West<br />
42nd St., New York 18, N. Y.<br />
INKAR heaters for drive-ins: Thermolator Corp.,<br />
1628 Victory Bldg., Glendale, Calif.<br />
INSPECT-0-FILM automatic film inspection machine:<br />
Harwald Co., 1216 Chicago Ave,, Evanston, III.<br />
INSECTO-FOG insecticide for outdoor fogging: Brulin<br />
& Co., Inc., 2939-45 Columbia Ave., Indpls. 7, Ind.<br />
INSTH-SOL powdered coffee cream for use in vending<br />
machines: MiR Dietetic Lobs., Inc., 625 Clevelond<br />
Ave., Columbus 16, Ohio.<br />
INTERNATIONAL theatre chairs: International Seat<br />
Corp., W. Pearl St., Union City, Ind.<br />
JAX-POP pre-popped popcorn: Roy Smith Co., P. O.<br />
Box 2646, Jacksonville, Fla.<br />
JOHNSTON hot fudge, dispensers & chocolate cherries:<br />
Robt. A. Johnston Co., 4023 W. National, Milwaukee,<br />
Wis.<br />
JOLLY CATERPILLAR ride: Allan Herschell Co.,<br />
North Tonawonda, N. Y.<br />
JOLLYTIME popcorn, seasoning, sacks: American<br />
Popcorn Co., Box 178, Sioux City, Iowa.<br />
JUJUBES gum confections: Henry Heide, Inc., 313<br />
Hudson St., New York 13, N. Y.<br />
JUJYFRUITS candy: Henry Heide, Inc., 313 Hudson<br />
St., New York 13, N. Y.<br />
K-HILL traffic counter: K-Hill Co., Uhrichsville, Ohio.<br />
KREAM-KATER coffee cream dispenser: Sport-Kater<br />
Co., 638 South St. Clair, Chicago.<br />
KLIEGLIGHT: Kllegl Bros. Universal Electric Stage<br />
Lighting Co., 321 W. 50th St., New York 19.<br />
KLOPP coin machines: Klopp Engineering, Inc., 35551<br />
Schoolcraft Rd., Livonia, Mich.<br />
KNI-TRON rectifiers: The Kneisley Electric Co., 333<br />
W. Woodruff Ave., Toledo 3, Ohio.<br />
KOILED-KORDS speaker cords: Koiled Kords, Inc.,<br />
Box K, Hamden, Conn.<br />
KOMPAK PASSIMETER booth-type registering turnstile;<br />
Perey Turnstile Co., 101 Park Ave., N. Y. 17, N. Y.<br />
KOOLER-AIRE theatre air conditioning; United States<br />
Air Conditioning Corp., 33rd & Como Ave., S. E.,<br />
Minneapolis 14, Minn.<br />
KOYLON FOAM cushioning material: U. S. Rubber<br />
Co., 407 N. Main St., Mishawaka, Ind.<br />
KRACKEL candy bar: Hershey Chocolate Corp.,<br />
Hershey, Po.<br />
LAMOLITE illuminated engraved signs for theatre use:<br />
Edgar S. Bowman, 682 Sixth Ave., New York 16.<br />
LEAFLETS candy: Leaf Brands, Inc., 1155 N. Cicero<br />
Ave,, Chicago 51.<br />
LEXIDE artificial leather base: U. S. Rubber Co.,<br />
1230 Avenue of the Americas, New York 20, N. Y.<br />
LIGHTHOUSE hotdog & bun warmer; Dalason<br />
Products Mfg. Co., 835 W. Madison St., Chicago, 111.<br />
LIGHTMASTER arc lamps and rectifiers; The Ballantyne<br />
Co., 1712 Jackson St., Omaha 2, Neb.<br />
LINO-0-FLO air diffusers: Barber-Colman Co., Rockford,<br />
111.<br />
LINOTILE linoleum-like tile floor coverings: Armstrong<br />
Cork Co., Lancaster, Pa.<br />
UNOWALL linoleum-like wall coverings: Armstrong<br />
Cork Co., Lancaster, Pa.<br />
LITE STEP onti-fatigue mattings:Ace Lite Step Co.,<br />
1708 S. State St., Chicago 16, 111.<br />
LITTER BUG gasoline-powered vacuum cleaner: Mid<br />
East Sales Co., Box 62, Locklond, Ohio.<br />
LITTLE INFERNO cor heater unit: Sandler Mfg. Corp.,<br />
2108 Payne, Cleveland, Ohio.<br />
LOKWEAVE carpets: Bigelow-Sonford Carpet Co.,<br />
Inc., 140 Modison Ave., New York 16, N. Y.<br />
LORRAINE carbons: Carbons, Inc., 400 Myrtle Ave,,<br />
Boonton, N, J.<br />
LUMITE woven plastic fabrics; Chicopee Manufacturing<br />
Corp., Lumite Division, 47 Worth St., New York<br />
13, N. Y.<br />
LUXTROL light equipment: Superior Electric Co., 2020<br />
Demers Ave., Bristol, Conn.<br />
LUXURIA screens: Stewart-Trans-Lux Corp., I 111 W.<br />
Sepulveda Blvd., Torrance, Calif.<br />
MAGIC JET carbonotors: Carbonic Dispenser, Inc.,<br />
Herbert Rd., Canfield, Ohio.<br />
MAGNARC projection arc lamps; J. E. McAuley Mfg.<br />
Co., 552 W. Adams St., Chicago, III.<br />
MAGN APHONIC stereosound system; Magnosync Mfg.<br />
Co., 5517 Sotsuma Ave., North Hollywood, Calif.<br />
MALTIES chocolate malted milk bolls: Blumenthal<br />
Bros. Choc. Co., Margaret i James Sts., Phila. 37,<br />
Pa.<br />
MARSHMALLOW BAR: Paul Beech Co., Bloomington,<br />
III.<br />
MASON MINTS candy: Mason, Au i Magenheimer<br />
Confy. Mfg. Co., P. O. Box 549, Mineolo, L. 1., N. Y.<br />
MASTERPIECE frozen custard machine; Mills Industries,<br />
Inc., 4100 Fullerton Ave., Chicago.<br />
METRO-LITE high intensity spotlights; Genareo, Inc.,<br />
36-56 34th St., Long Island City, N. Y.<br />
METRO-MIX poured-in-place gypsum roof decks:<br />
Certain-Teed Products Corp., 120 E. Lancaster, Ardmore.<br />
Pa.<br />
MICROSOL aerosol fog generator: Silver Creek Precision<br />
Corp., Silver Creek, N. Y.<br />
MILLSHAKE milkshake machine: Mills Industries, Inc.,<br />
4100 Fullerton Ave., Chicago.<br />
TRADE NAME INDEX<br />
MILK SHAKE candy bar: Hollywood Brands, Inc.,<br />
836 S, Chestnut, Centralia, III.<br />
MILK-SPA milk vendor. Cole Products Corp., 39 S.<br />
La Salle, Chicogo 3, III.,<br />
MILKY WAY candy bar; Mars, Inc., 2019 North Oak<br />
Pork Ave., Chicogo 35, 111.<br />
MINUT-BUN sandwich machine; Helmco, Inc., 1215 W.<br />
Fullerton, Chicago, III.<br />
MIRACLE MIRROR CinemaScope screen, available<br />
through dealers.<br />
MIRROPHONIC sound systems: Motiogroph, Inc., 4431<br />
W. Loke St., Chicago 24, 111.<br />
MIX MONITOR faucets: Carbonic Dispenser, Inc.,<br />
Herbert Rd., Canfield, Ohio.<br />
MOBILTONE in-cor speaker: Sandler Mfg. Co., 2108<br />
Payne, Cleveland \4, Ohio.<br />
MOGUL, Strong, projection arc lamp; The Strong<br />
Electric Corp., 87 City Park Ave., Toledo 2, Ohio.<br />
MONARCH fountainetts: Selmix Dispensers, Inc., 28-25<br />
Borden Ave., Long Island 1, N. Y.<br />
MOTORLITE motor operated dimmer: Ward Leonard<br />
Electric Co., 1 1 5 MacQuestion Pkwy., Mt. Vernon,<br />
N. Y.<br />
MOUNDS candy bar: Peter Paul, Inc., Nougotuck,<br />
Conn.<br />
MOUNT-N-AIRE deodorizers: Thermoloter Corp., 1628<br />
Victory Blvd., Glendale 1, Calif.<br />
MR. GOODBAR candy bar: Hershey Chocolate Corp.,<br />
Hershey, Po.<br />
NAUGAHYDE plastic upholstery: United States Rubber<br />
Co., Coated Fabrics Div., Mishawaka, Ind.<br />
NEVIAL fluorescent, plastic, changeable letters: Wagner<br />
Sign Service, Inc., 218 S. Hoyne Ave., Chicago<br />
12, III.<br />
NIAGARA carbonotor: Selmix Disperisers, Inc., 28-25<br />
Borden Ave., Long Island, N. Y.<br />
NO-TOX insecticide for control around food, aerosol<br />
can form: Brulin & Co., Inc., 2939-45 Columbio<br />
Ave., Indpls. 7, Ind.<br />
NEUTYPE film cabinet: Neumade Products Corp., 330<br />
W. 42nd St., New York 36.<br />
OASIS electric water coolers: The Ebco Mfg. Co.,<br />
401 West Town St., Columbus 6, Ohio.<br />
OCTO-SOLVE all-purpose liquid cleaning concentrate:<br />
Brulin & Co., Inc., 2939-45 Columbia Ave., Indpls.<br />
7, Ind.<br />
OLD COLONY flavored beverages, soft drink: Orange<br />
Crush Co., 2201 W. Main St., Evanston, 111.<br />
OLD NICK candy bar; Schutter Candy Co., 4730<br />
W. Augusta Blvd., Chicago 51, 111.<br />
OLYMPIC popcorn machine; Cretors Corp., Box 1329-B,<br />
Nashville, Tenn.<br />
OPALINE lamp coloring: Rosco Laboratories, 367<br />
Hudson Ave., Brooklyn 1, N. Y.<br />
OROTIP projector carbons; National Carbon Co., Inc.,<br />
30 E. 42nd St., New York 17, N. Y.<br />
PABLO white screen paint: Notional Theatre Screen<br />
Refinishing Co., 129 Zenner Ave., Buffalo II, N. Y.<br />
PAC-KUPS paper cups: Dixie Cup Co., Eoston, Po.<br />
PANAV1SI0N variable lens: Radiant Mfg. Co., 2627<br />
W. Roosevelt Rd., Chicago, 111.<br />
PAR-T-KREME soluble coffee cream for coffee vending<br />
machines: M. & R. Dietetic Laboratories, 625<br />
Cleveland Ave., Columbus, Ohio.<br />
PASTILLES licorice candy: Henry Heide, Inc., 313<br />
Hudson St., New York 13, N. Y.<br />
PAYDAY candy bar; Hollywood Brands, Inc., Centralia,<br />
III,<br />
PEAKS candy bar: Mason, Au & Mogenhelmer Confy.<br />
Mfg. Co., P. O. Box 549, Mineolo, L. I., N. Y.<br />
PEARLEX projector carbons: National Cortwn Co., Inc.,<br />
30 E. 42nd St., New York 17, N. Y.<br />
P. E. C. 35mm projection equipment, formerly DeVry:<br />
Poromel Electronics Corp., 2048 W. North St., Chicago.<br />
PEERLESS projection arc lamps: J. E. McAuley<br />
Co., 552 W. Adams St., Chicago, III.<br />
Mfg.<br />
PENTRA-SEAL floor finish: Americon Floor Surfocing<br />
Machine Co., The, 518 S. St. Cloir, Toledo 3, Ohio.<br />
PER-FOLD projection screens: The Radiant Mfg. Co.,<br />
2627 Roosevelt Rd., Chicogo 8, III.<br />
PERFUMATIC cologne dispensers: Jo-Lo Perfumatic<br />
Dispenser, Inc., 328 Stephens St., Jersey City, 5, N. J.<br />
PERMA-BRITE outdoor screen point: W. J. Ruscoe<br />
Co., 483 Kenmore Blvd., Akron, Ohio<br />
PERMA-LITE theotre screens; Vocalite Screen Corp.,<br />
1 9 Debevoise Ave., Roosevelt, N. Y.<br />
PERMITE oluminum point: Aluminum Industries, Inc.,<br />
2438 Beekmon St., Cincinnati 25, Ohio.<br />
PERSPECTA stereophonic sound integrator; Falrchild<br />
Recording Equipment Co., 154 St. and Seventh<br />
Avenue, Whitestone, N. Y.<br />
PIC-A-BAR ice cream merchandiser; West Coast<br />
Sheet Metal Works, 935 Venice Blvd., Los Angeles<br />
15, Calif.<br />
PITTCIDE germicides; Pittsburgh Plate Gloss Co.,<br />
Grant Bldg., Pittsburgh 19, Pa.<br />
PLAYMATE playground equipment: The Delmor F.<br />
Harris Co., 517 Broadway, Concordia, Kas.<br />
PLEXIGLAS acrylic plastic: Rohm and Haas Company,<br />
Washington Square, Philadelphia 5, Po.<br />
PLEXI-GLO signs: Bollontyne Co., 1712 Jackson,<br />
Omaha, Neb.<br />
IN WRITING MANUFACTURERS, PLEASE MENTION THE MODERN THEATRE SECTION OF BOXOFFICE 105
TRADE NAME INDEX<br />
PONY TROT kiddie merry go round: National Amusement<br />
Device Co., P. O. Box 488 V.A.F., Dayton 7,<br />
Ohio.<br />
POPALOT popcorn machine: Gold Medal Products Co.<br />
318 E. Third St., Cincinnoti 2, Ohio<br />
POPCOBETTER popcorn seasoning: Monley, Inc., 1920<br />
Wyandotte, Kansas City, Mo.<br />
POP KING popcorn: Prunty Seed Co., 620 N. 2nd St.,<br />
St.<br />
Louis<br />
POPSIT PLUS popcorn seasoning: C. F. Simonin's Sons,<br />
Inc., Tioga and Belgrade Sts., Philadelphia 4.<br />
PREAM soluble coffee cream: M&R Dietetic Laboratories,<br />
Inc., 625 Clevelond Ave., Columbus, Ohio<br />
PROP-R-TEMP hcot pump: Typhoon Air Conditioning<br />
Co., Inc.. 505 Carroll St., Brooklyn 15, N. Y.<br />
PUSH-BACK theatre chairs: Griggs Equipment Co.,<br />
Belton, Tex.<br />
PYROXrLIN coated leather: Monko Fabrics Co., Inc.,<br />
29 W. 26th St., New York 10, N. Y.<br />
QUICK AIR FIREGUARD portable fire extinguishers:<br />
The General Detroit Corp., 2272 E. Jefferson, Detroit<br />
7, Mich.<br />
QUIK-SERV grill: Stor Mfg. Co., 6300 St. Louis Ave.,<br />
St. Louis 20, Mo.<br />
RAISINETS chocolate covered raisins: Blumenthal<br />
Bros. Choc. Co., Morgoret & James St., Philo. 37,<br />
Pa.<br />
RAMCO lobby doors & hardware, poster cases, grilles,<br />
standee posts, metal railing: Reliance Art Metol<br />
Co., 601 W. McMicken Ave., Cincinnati 14, Ohio<br />
RED ARROW selenium rectifier: Strong Electric Corp.,<br />
1 1 City Pork Ave., Toledo 2, Ohio<br />
RELAX RECLINER reclining bock theatre chair: Heywood-Wokefield<br />
Co., 3010-lOth St., Menominee,<br />
Mich.<br />
REGULITE motor operated dimmer: Word Leonard<br />
Electric Co., 115 MacQuestion Pkwy., Mt. Vernon,<br />
N. Y.<br />
REMOVA-PANEL frames: Adier Silhouette Letter Co.,<br />
11843 W. Olympic Blvd., Los Angeles 64, Calif.<br />
RESTFOAM cushioning material; Hewitt Rubber of<br />
Buffalo, 240 Kensington Ave., Buffalo 5, N. Y.<br />
ROLL-A-GRILL outomotic frankfurter grill: J. J. Connolly,<br />
Inc., 457 W. 40th St., New York 18, N. Y.<br />
ROSEPORT chicken products: Frozen Form Products<br />
Inc., 1735 Morgoret Ave., Altoona, Pa.<br />
ROTO-GRILLE hot dog broiler: Hollywood Servemoster<br />
Co., 114 W. 18th St., Kansas City, Mo.<br />
ROTODRAPER pivot arm fixture: Automatic. Devices<br />
Co., 116 N. 8th St., Allentown, Pa.<br />
ROYAL BRAZILS candy bors: Fenn Bros., Inc., 114-<br />
128 E. 10th St., Sioux Falls, S. Dak.<br />
ROYALENE plastic sheeting, upholstery material: U. S.<br />
Rubber Co., Coated Fabrics Div., 407 N. Main St.,<br />
Mishowoka, Ind.<br />
ROYAL SOUNDMASTER sound systems; The Bollontyne<br />
Co., 1712 Jackson St., Omaha 2, Neb.<br />
ROYL raw popcorn and orange fountain syrup: Roy<br />
Smith Co., 365 Pork St., Jocksonville, Flo.<br />
RUSH HOUR popcorn; Prunty Seed & Grain Co.,<br />
No. 2nd St., St. Louis 2, Mo.<br />
620<br />
SAFEGUARD safety devices; The General<br />
Corp., 2272 E. Jefferson, Detroit 7, Mich.<br />
Detroit<br />
SAFLITE safety swing seats: Jamison Mfg. Co., 8800<br />
S. Mettler St., Los Angeles, 3.<br />
SANI-DRI electric hand dryers: Chicago Hardware<br />
Foundry Co., 2500 Commonwealth, N. Chicago, III.<br />
SANI-SERV ice creom freezer: Generol Equipment<br />
Soles, 1349 Stadium Dr., Indianapolis, Ind.<br />
SANI-SHAKE molt shaker: Generol Equipment Soles,<br />
Inc., 1349 Stadium Dr., Indionopolis, IrxJ.<br />
SANITAS wall covering: Interchemicol Corp., Standard<br />
Cooted Products, 350 Fifth Ave., New York 1.<br />
SAVOROL popcorn seasoning: Blevins Popcorn Co.,<br />
Popcorn Village, Nashville, Tenn.<br />
SCOTSMAN automatic ice mochines: American Gas<br />
Machine Co., Dept. MT 25, Division of Queen Stove<br />
Works, Inc., Albert Leo, Minn.<br />
SEALTITE film storage cabinets: Neumode Products<br />
Corp., 427 W. 42nd St., New York 18, N. Y.<br />
SEALUXE poster cases; door hardwore; crowd control<br />
equipment: Universal Corp., 6710 Denton Drive,<br />
Dallas 9, Tex.<br />
SEA20 popcorn seasoning; C. F. Simonln't & Sons,<br />
Inc., Philadelphia 34, Pa.<br />
SELMIX beverage dispenser; The Coca-Colo Co., P. 0.<br />
Drower 1734, Atlanta 1, Go.<br />
SERVETTE popcorn warmer: Hollywood Servematter<br />
Co., 114 W. 18th St., Kansas City, Mo.<br />
SECTIONAD chongeoble letter panels: AdIer Silhouette<br />
Letter Co., 11843 W. Olympic Blvd., Los Angeles.<br />
SELECTIFIER selenium ore rectifiers: Norpot, Inc., 113<br />
W. 42nd St., New York 36, N. Y.<br />
SERVEMASTER popcorn wormer: Hollywood Servema-.tcr<br />
Co., 114 W. 18th St., Konsos City, Mo.<br />
SERVUS-TONE communication system: Motlogroph,<br />
Inc., 4441 Wiloko St., Chicogo 24, III.<br />
SHEARCO draperies, curtoin controls: B. F. Shearer Co.,<br />
2318 Second Ave., Seattle.<br />
SHO-LITE ice cream merchondlseri: R. K. Merritt &<br />
Associates, 1100 West 8th St., Azuso, Calif.<br />
SHOWBAGS plastic speaker covers: Central States<br />
Paper and Bog Co., 5221 Natural Bridge Ave.,<br />
St. Louis.<br />
SILENT STEEL curtain tracks; Automatic Devices Co.,<br />
1035 Linden St., Allentown, Pa.<br />
SILVERLITE screen resurfacing coatings: Vocolite<br />
Screen Corp., 19 Debevoise Ave., Roosevelt, N. Y.<br />
SILVER SERVICE curtoin controls: Automatic Devices<br />
Co., 1035 Linden St., Allentown, Pa.<br />
SIMPLEX projection and sound system: distributed<br />
by National Theatre Supply, 92 Gold St., N. Y. 38,<br />
N. Y.<br />
SIT-IN coil spring seat cushion: Heywood-Wokefield<br />
Co., 3010-IOth St., Menominee, Mich.<br />
SLIDE-BACK theatre chairs: Ideal Seating Co., Grand<br />
Rapids,<br />
Mich.<br />
SKY FIGHTER aerial ride: Allan Herschell Co., North<br />
Tonawonda, N. Y.<br />
SMOOTH SAILIN candy bar: Hollywood Brands, 836<br />
S. Chestnut, Centrolio, III.<br />
SNAPLITE projection lenses: Kollmorgen Optical Corp.,<br />
30 Church St., N. Y. 7, N. Y.<br />
SNAP LOK letters: Adicr Silhouette Letter Co., 11843<br />
W. Olympic Blvd., Los Angeles 64, Calif.<br />
SNICKERS candy bar: Mors, Inc., 2019 N. Oak Pork<br />
Ave., Chicago 35, III.<br />
SNO KING candy bar; Hollywood Broods, Inc., 836<br />
S. Chestnut, Centrolio, HI.<br />
SNO-KONETTE ice shaver: Gold Medal Products Co.,<br />
316-18 E. Third -St., Cincinnati, Ohio.<br />
SNO-MASTER ice shaver; National Theatre Supply<br />
Co., 92 Gold St., New York 7, N. Y.<br />
SODAMAKER beverage dispenser: Superior Refrigerator<br />
Mfg. Co., 822-24 Hodiomont Ave., St. Louis, Mo.<br />
SODAMASTER beverage dispenser: Carbonic Dispenser,<br />
Inc., Confield, Ohio<br />
SODA-MITE drink dispensers: Leitner Equipment Co.,<br />
2535 N. 25th Ave., Franklin Pork, III.<br />
SODASHOPPE automatic beverage dispenser: Apco,<br />
Inc., 1740 Broadway, New York 19, N. Y.<br />
SOUNDMASTER sound systems, projectors, etc.; Bollontyne<br />
Co., 1712 Jackson St., Omaha 2, Neb.<br />
SPACELITER flood light: Steber Mfg. Co., 2700<br />
Roosevelt Rd., Broadview, III.<br />
SPANOTRAC curtain track; Automotic Devices Co.,<br />
2121 South 12th. St., Allentown, Pa.<br />
SPLICE-0-FILM automatic film splicer; Harvyold Co.,<br />
1216 Chicago Ave., Evanston, III.<br />
SPONGEX rubber rug pod: B. F. Goodrich Sponge<br />
Products Co., 516 Derby Place, Shelton, Conn.<br />
SPORTSLITER floodlight: Steber Mfg. Co., 2700<br />
Roosevelt Rd., Broadview, HI.<br />
STABILARC motor-generator sets: Automatic Devices<br />
Co., 1035 Linden St., Allentown, Pa.<br />
STABILINE voltage regulotors; The Superior Electric<br />
Co., 2020 Demers Ave., Bristol, Conn.<br />
STAND-STEEL control stands: Automatic Devices Co.,<br />
1035 Linden St., Allentown, Po.<br />
STARMASTER fryers, griddles, etc.: Star Mfg. Co..<br />
6300 St. Louis Ave., St. Louis.<br />
STEAMRO hot dog steamer and bun warmer: Star<br />
Mfg. Co., 6300 St. Louis Ave., St. Louis 20, Mo.<br />
STEBERLITES lighting: Steber Mfg. Qo., Broadview, III.<br />
STEOYPOWER motor generators; The Imperial Electric<br />
Co., 65 Ira St., Akron, Ohio<br />
STEELSPIN merry-go-round; Jamison Mfg. Co., 8800<br />
S. Mettler St., Los Angeles 3.<br />
SUPERAMA theatre screens: Radiant Mfg. Co., 2627<br />
W. Roosevelt Rd., Chicago.<br />
SUPER CINEPHOR projection lenses: Bousch & Lomb<br />
Optical Co., 635 St. Paul St., Rochester 2, N. Y.<br />
SUPER-HIGH projection lamps: Ashcroft Mfg. Co.,<br />
Long Island City 1, N. Y.<br />
SUPER LUXAR, projection lens; PAR Products Corp.,<br />
926 N. Citrus Ave., Hollywood, Calif.<br />
SUPER 135 arc lamp; Strong Electric Co., 87 City<br />
Pork Ave., Toledo, Ohio.<br />
SUPER PANATAR variable lens: Radiant Mfg. Co.,<br />
2627 W. Roosevelt Rd., Chicago, HI.<br />
SUPER POWER projection lamp; C. S. Ashcroft Mfg.<br />
Co., 36-32 38th St., Long Island City, N. Y.<br />
SUPERLITE projection lenses: Projection Optics, 330<br />
Lyell Ave., Rochester 6, N. Y.<br />
SUPER-LITE theatre screens: Vocolite Screen Corp.,<br />
19 Debevoise Ave., Roosevelt, N. Y.<br />
SUPER-SERVICE projector ports: LoVezzi Mochlne<br />
Works, 4635 W. Lake St., Chicago, III.<br />
SUPER SNAPLI.TE projection lenses: Kollmorgen Opticol<br />
Corp., 30 Church St., New York 7, N. Y.<br />
SUPER SUCTION cleaning equipment: National Super<br />
Service Co., Inc., 1941 N. 12th St., Toledo 2, Ohio<br />
SUPER-WITE theatre screens: Vocolite Screen Corp.,<br />
19 Debevoise Ave., Roosevelt, N. Y.<br />
SUPREX projector carbons: Notional Carbon Co., Inc.,<br />
30 E. 42nd St., New York 17, N. Y.<br />
SUPREX theatre screens: Vocolite Screen Corp., 19<br />
Debevoise Ave., Roosevelt, N. Y.<br />
SYNCRO-DYNAMIC projectors: J. E. Robin, Inc., 330<br />
W. 42nd St., New York 18, N. Y.<br />
SYNCROFILM sound systems: Weber Machine Corp.,<br />
Rochester 6, N. Y.<br />
TANGOS condy bor; Bunte Bros. Chase Candy Co.,<br />
301 W. Franklin Blvd., Chicago, HI.<br />
TARRYTOWN in-car speakers: J. E. Robin, Inc., 330<br />
West 42nd St., New York 18, N. Y.<br />
TASTEE-POP popcorn seasoning: E. F. Drew & Co.,<br />
Inc., New York 10, N. Y.<br />
TELESEAL underground coble: Whitney Bloke Co.,<br />
1565 Dixwell Ave., New Hoven 14, Conn.<br />
TEXFOAM foam rubber: B. F. Goodrich Sponge<br />
Products Co., Shelton, Conn.<br />
TEX-TOP sponge carpet cushioning: Hewitt-Robins,<br />
Inc., 666 Glenbrook Rd., Stamford, Conn.<br />
TICKETAKER ticket stub collection box: General<br />
Register Corp., 43-01 22nd St., Long Island City,<br />
N. Y.<br />
TICOGRAPH odmission checker; Theatre Control<br />
Corp., 319 Orleans St., Detroit, Mich.<br />
TIFA insecticidol fog applicator. Comb. Equip. Div.:<br />
Todd Shipyards Corp., 81-16 45th Ave., Elmhurst,<br />
Queens, N. Y.<br />
TOLEX screen material, seat upholstery & plastic sheeting:<br />
Textileother Corp., Wayne Bldg., Toledo 4, O.<br />
TOLGEN plastic wollcovering: Textileother Corp., 607<br />
AAodison Ave., Toledo, Ohio<br />
TOLON plastic upholstery moteriol: Textileother Corp.,<br />
Wayne Bldg., Toledo.<br />
TOOTSIE ROLLS: Sweets Co. of America, 1515 Willow<br />
Ave., Hoboken, N. J.<br />
TORNADO theatre blowers, vacuum cleaners and<br />
floor machines: Breuer Electric Mfg. Co., 5100<br />
N. Ravenswood Ave., Chicago 40, III.<br />
TRANSLUX rear projection screens & lenses; Stewort-<br />
Trons-Lux Corp., 1111 W. Sepulveda Blvd., Torronce,<br />
Calif.<br />
TRANSGENIC screen surround: Roytone Screen Corp.,<br />
165 Clemont Ave., Brooklyn 5, N. Y.<br />
TRANSVERTER motor generotors ond rheostats; The<br />
Hertner Electric Company, 12690 Elmwood Ave.,<br />
Cleveland 11, Ohio<br />
TRO-JAN playground equipment: Trojan Playground<br />
Equip. Mfg. Co., 11-2 Ave., N. E., St. Cloud, Minn.<br />
TROUPER arc spotlight: Strong Electric Co., 85 City<br />
Park Ave., Toledo, Ohio<br />
TRU-SONIC sound equipment: Stephens Mfg. Corp.,<br />
8538 Warner Dr., Culver City, Calif.<br />
TUF-TRED tire fabric matting: American Mat Corp.,<br />
2018 Adams St., Toledo 2, Ohio<br />
ULTRA PANATAR projection lens: Rodiont Mfg.<br />
Corp., 627 W. Roosevelt Rd., Chicago 8, III.<br />
UNI-MAX screen plaint: EPRAD, 1206 Cherry, Toledo,<br />
Ohio<br />
VAPCO cleaner for air conditioning 8. ice machines:<br />
Gorman Co., Inc., 1253 Grover, St. Louis 23, Mo.<br />
VARI-FOCUS projeetion lens: Woolensock Optical Co.,<br />
Rochester 21, N. Y.<br />
VARISTAT auto transformer dimmer: Word Leonard<br />
Electric Co., 115 MacQuestion Pkwy., So. Mt.<br />
Vernon, N. Y.<br />
VELMO upholstery fabrics; GoodoU Fabrics, Inc., 525<br />
Madison Ave., New York 22, N. Y.<br />
VELON upholstery: Firestone Industrial Products,<br />
Akron 17, Ohio<br />
VELTONE linoleum patterns: Congoleum Nairn, Inc.,<br />
195 Belgrove Dr., Kearny, N. J.<br />
VERTAR rear projection lens: PAR Products Corp.,<br />
926 North Citrus Ave., Hollywood, Calif.<br />
VICRA-LITE lenticular screen: L. E. Carpenter Co.,<br />
350 Fifth Ave., N. Y.<br />
VIDOSCOPE onomorphic lens; Walter Futter, 51 1 Fifth<br />
Ave., New York 17, N. Y.<br />
VINYLKOTE drive-in screen point; Roytone Screen<br />
Corp., 165 Clermont Ave., Brooklyn 5, N. Y.<br />
VISCOUNT MARK ii popcorn machine: G. H. R.<br />
Enterprises, Inc., 120171/2 Vose St., North Hollywood,<br />
Calif.<br />
VISTA POP popcorn machine: Monley, Inc., Dept. BO-<br />
655, 1920 Wyandotte St., Kansas City, Mo.<br />
VITROHM dimmer; Word Leonard Electric Co., 115<br />
MacQuestion Pkwy., So., Mt. Vernon, N. Y.<br />
VOCALITE crystal beaded sound screen: Vocolite<br />
Screen Corp., 150 Hudson Ave., Roosevelt, N. Y.<br />
VOICE OF THE THEATRE sound systems: Altec Lansing<br />
Corp., 250 W. 57th St., New York 19, N. Y.<br />
VORTEX paper cups: Dixie Cup Co., Eoston, Po.<br />
VYNAPLASTIC outdoor theatre screen: Rodiant Mfg.<br />
Co., 2627 Roosevelt Rd., Chicago, III.<br />
w<br />
WALKER HI INTENSITY SCREENS: Notlonol Theatre<br />
Supply, Div. of Nationol-Simplex-Bludworth, Inc., 92<br />
Gold St., New York 7, N. Y.<br />
WALL-TEX washable wall fabrics: Columbus Coated<br />
Fobrics Corp., 1280 North Gront Ave., Columbus<br />
16, Ohio<br />
WALNUT CRUSH candy bars; Fenn Bros., Inc., H4-<br />
128 E. 10th St., Sioux Foils, S. Dok.<br />
WEATHERMAKERS air conditioning: Carrier Corp.,<br />
300 So. Geddes St., Syrocuse 1, N. Y.<br />
WHIRLWIND cotton candy machine: Gold Medal<br />
Products Co., 318 Eosf Third St., Cincinnati, Ohio<br />
WHIZ candy bar: Paul F. Bsich Co., Front St., Bloom-<br />
Ington, ill.<br />
X-SOL cleaning solution for metal, film, fobrics;<br />
Flomort Chemical Co., 746 Notopno St., Son Francisco<br />
3, Calif.<br />
Y&S candy brands: Notlonol Licorice Co., 106 John<br />
St., Brooklyn 1, N. Y.<br />
ZERO candy bor: Hollywood Brands, Inc., 836 S.<br />
Chestnut, Centrolio, III.<br />
106 IN WRITING MANUFACTURERS, PLEASE MENTION THE MODERN THEATRE SECTION OF BOXOFFICE
LOCAL SUPPLY SOURCES<br />
THEATRE EQUIPMENT AND SUPPLY DEALERS<br />
GEOGRAPHIC DIRECTORY OF ESTABLISHED EQUIPMENT & SUPPLY SOURCES IN THE UNITED STATES & CANADA<br />
».<br />
Key to Symbols<br />
(C) Century Dealers.<br />
(R) Indicates RCA affiliated dealers.<br />
(B) Indicates Ballantyne dealers.<br />
National Theatre Supply branches cae so<br />
indicated by name.<br />
All others are unaffiliated.<br />
ABAMA<br />
Binningham<br />
Brady Movie Service,<br />
The Queen Feature<br />
Morris Ave. (C)<br />
til P<br />
10341/2 South 20th St.<br />
Service, Inc., 19121/2<br />
IZONA<br />
Phoenix<br />
Girard Theatre Supply Co., 320 West Washington<br />
St.<br />
Southwest Theatre Supply Co., 3750 East<br />
Van Buren. (C)<br />
Tucson<br />
Arizona Film Supply Co., 33 West Congress<br />
St., P. O. Box 5447<br />
ARKANSAS<br />
Little Rock<br />
Arkansas Theatre Supply Co., 1008 Main St<br />
(B)<br />
CALIFORNIA<br />
Fresno<br />
Midstate Theatre Supply, 1906 Thomas Ave.<br />
Los Angeles<br />
J. M. Boyd Co., 2032 S. Vermont Ave.<br />
John P. Filbert Co., Inc., 2007 South Vermont<br />
Ave. (R)<br />
Motion Picture Accessories Co., 1678 West<br />
17fh Place<br />
National Theatre Supply, 1961 South Vermont<br />
Ave.<br />
Pembrex Theatre Supply Corp., 1969 South<br />
Vermont Ave. (C)<br />
B. F. Shearer Co., 1964 South Vermont Ave.<br />
Scm Francisco<br />
C. G. Holzmueller, 1110 Howard St.<br />
National Theatre Supply, 255 Golden Gate<br />
Ave.<br />
Walter G. Preddey, 187 Golden Gate Ave.<br />
(C)<br />
B. F. Shearer Co., of California, 243 Golden<br />
Gate Ave.<br />
C. R. Skinner Mfg. Co., 292 Turk St.<br />
Western Theatrical Equipment Co., 337<br />
Golden Gate Ave. (R)<br />
COLORADO<br />
Denver<br />
National Theatre Supply, 2111 Champa St.<br />
Service Theatre Supply Co., 2054 Broadway<br />
(B)<br />
Western Service & Supply, Inc., 2120 Broadway<br />
(R)<br />
CONNECTICUT<br />
New Haven<br />
National Theatre Supply, 122 Meadow St.<br />
DISTRICT OF COLUMBIA<br />
Washington, D. C.<br />
Elmer H. Brient & Sons, Inc., 925 New Jersey<br />
Ave. N. W. (R)<br />
Ben Lust Theatre Supply Co., 1001 New<br />
Jersey Ave., N. W.<br />
R. & S. Theatre Supply Co., 920 New Jersey<br />
Ave., N. W.<br />
BOXOFFICE :: October 20. 1956<br />
FLORIDA<br />
lacksonvills<br />
Southeastern Theatre Equipment Co. of<br />
Florida, 206 E. Bay St., (R)<br />
Roy Smith Co., 365 Park St.<br />
Miami<br />
Joe Hornstein, Inc., 273 W. Flagler St. (C)<br />
Tampa<br />
United Theatre Supply Corp., 206 Memorial<br />
Highway.<br />
GEORGIA<br />
Albany<br />
Dixie Theatre Service & Supply Co., 1010<br />
North Slappey Dr. (B)<br />
Atlanta<br />
Capital City Supply Co., Inc., 161 Walton<br />
St., N. W. (C)<br />
Dixie Theatre Service and Supply, P. O.<br />
Box 858, 95 Walton St., N. W. (B)<br />
National Theatre Supply, 187 Walton St.,<br />
N.W.<br />
Southeastern Theatre Equipment Co., 203<br />
Luckie St., N.W. (R)<br />
Wil-Kin Theatre Supply, Inc., 150 Walton<br />
St., N.W.<br />
Savannah<br />
Rhodes Sound & Projection Service, 218 E.<br />
56th Street<br />
ILLINOIS<br />
Chicago<br />
Abbott Theatre Equipment Co., 1311 South<br />
Wabash Ave. (R)<br />
An-Gar Co., 2831 North Clark St. (C)<br />
Gardner Theatre Service, Inc., 1235 So.<br />
Wabash Ave.<br />
Movie Supply Co., 1318 South Wabash Ave.<br />
(C)<br />
National Theatre Supply, 1325 South Wabash<br />
INDIANA<br />
Evansville<br />
Evansville Theatre Supply, 1738 E. Delaware<br />
Indianapolis<br />
Ger-Bar, Inc., 442 North Illinois St.<br />
National Theatre Supply, 436 North Illinois<br />
Union City<br />
Projection Equipment Co.<br />
(B)<br />
IOWA<br />
Des Moines<br />
Des Moines Theatre Supply Co., 1121 High<br />
St. (B) (C)<br />
National Theatre Supply, 1102 High St.<br />
READERS' SERVICE COUPONS<br />
To obtain suppliers' literature on any of the subjects listed below, use one of these<br />
coupons. To inquire concerning a specific subject, company or product, use the reverse<br />
side oi the coupon. Put in an envelope and modi.<br />
Postage-free postcards are provided at page 82 to bring you full information, prices,<br />
etc., on any ADVERTISED PRODUCT. See the Advertisers List on page 82 and the Index<br />
of Advertised Products on the green cords thereafter.<br />
The MODERN THEATRE INFORMATION BUREAU<br />
825 Van Brunt Boulevard, Kansas City 24, Mo.<br />
Gentlemen: Please hove suppliers furnish me with information on:<br />
n Acoustics<br />
n Air Conditioning<br />
n Architectural Service<br />
D "Black" Lighting<br />
Building Material<br />
n Carpets<br />
D Coin Machines<br />
Theatre.<br />
Address<br />
City<br />
n Complete Remodeling<br />
Decorating<br />
n Drink Dispensers<br />
n Drive-In Equipment<br />
n Lighting Fixtures<br />
n Plumbing Fixtures<br />
n Projectors<br />
The MODERN THEATRE INFORMATION BUREAU<br />
825 Van Brunt Boulevard, Kansas City 24, Mo.<br />
D Projection Lamps<br />
n Seating<br />
D Signs and Marquees<br />
G Sound Equipment<br />
n Television<br />
n Theatre Fronts<br />
D Vending Equipment<br />
State<br />
Gentlemen: I am interested in the following subjects, companies or products:<br />
n Acoustics n Complete Remodeling D Projection Lamps<br />
n Air Conditioning D Decorating D Seating<br />
Architectural Service D Drink Dispensers n Signs and Marquees<br />
n "Black" Lighting Drive-In Equipment n Sound Equipment<br />
Building Material D Lighting Fixtures D Television<br />
n Carpets D Plumbing Fixtures Theatre Fronts<br />
Coin Machines D Projectors D Vending Equipment<br />
Theatre.,<br />
Address..<br />
City „... Stat*..
KANSAS<br />
Wichita<br />
Southwest Theatre Equipment Co., 118'/2<br />
West Douglas Ave., P. O. Box 2138<br />
Fred M. Walls, Theatre Service Co., 827<br />
Wayne Ave., Topeka, Kas.<br />
KENTUCKY<br />
Louisville<br />
Falls City Theatre Equipment Co., 427-29<br />
South 3rd St.<br />
Hadden Theatre Supply Co., 209 South 3rd<br />
St. (C)<br />
LOUISIANA<br />
New Orleana<br />
Hodges Theatre Supply Co., Inc., 1309<br />
Cleveland Ave.<br />
Johnson Theatre Service, 1409 Cleveland (B)<br />
National Theatre Supply, 220 South Liberty<br />
St.<br />
Southeastern Theatre Equipment Co. of<br />
. Louisiana, 214 South Liberty St. (R)<br />
Shreveport<br />
Alon Boyd, P. O. Box 362, Jefferson Hotel<br />
Bldg. (C)<br />
MARYLAND<br />
Baltimore<br />
I. F. Dusman Co., 12 East 25th St. (C)<br />
National Theatre Supply, 417 St. Paul Place<br />
MASSACHUSETTS<br />
Boston<br />
Capitol Theatre Supply Co., 28 Piedmont St.<br />
(R)<br />
Independent Theatre Supply Co., Inc., 28<br />
Winchester St. (B)<br />
Massachusetts Theatre Equipment Co., Inc.,<br />
20 Piedmont St. (C)<br />
National Theatre Supply, 37 Winchester St.<br />
Theatre Service & Supply Co., Inc., 18<br />
Piedmont St.<br />
MICHIGAN<br />
Detroit<br />
Amusement Supply Co., 208 West Montcalm<br />
St.<br />
"Ernie" Forbes Theatre Supply, 210-14 West<br />
(R)<br />
Montcalm St.<br />
McArthur Theatre Equipment Co., 454 West<br />
Columbia St.<br />
National Theatre Supply, 2312 Cass Ave.<br />
United Theatre Camera & Supply Co.,<br />
2501 Cass at Henry<br />
Inc.,<br />
Grand Rapids<br />
Ringold Theatre Equipment Co., 106 Michigan<br />
St., N. W.<br />
MINNESOTA<br />
Minneapolis<br />
AVED Theatre Service, 830 Lumber Exchange<br />
Bldg. (B)<br />
Elliott Film & Theatre Equipment Co., 1110<br />
Nicollet Ave.<br />
Frosch Theatre Supply, 1111 Currie Ave. (R)<br />
Minneapolis Theatre Supply, 75 Glenvrood<br />
Ave. (C)<br />
National Theatre Supply, 56 Glenwood Ave.<br />
Western Theatre Equipment Exchange, 45<br />
Glenvirood Ave.<br />
READERS' SERVICE COUPONS<br />
For iniormation on specific subjects, companies or products use the coupons below.<br />
On broader subjects such as those listed on the opposite side of the coupon, just check<br />
the subjects which interest you on that side. Sign your name and address, put in an<br />
envelope and mail.<br />
Postage-free postcards are provided at page 82 to bring you full information, prices,<br />
etc.. on any ADVERTISED PRODUCT. See the Advertisers List on page 82 and the Index<br />
of Advertised Products on the green cards thereafter.<br />
The MODERN THEATRE INFORMATION BUREAU<br />
825 Van Brunt Boulevard, Kansas City 24, Mo.<br />
Gentlemen: Please have suppliers furnish me with information on:<br />
Be sure to sign your name and address on the other side.<br />
The MODERN THEATRE INFORMATION BUREAU<br />
825 Van Brunt Boulevard, Kansas City 24, Mo.<br />
Gentlemen: I am interested in the following subjects, companies or products:<br />
MISSISSIPPI<br />
Jackson<br />
Jackson Theatre Supply Co., 414 West<br />
Capital St.<br />
MISSOURI<br />
Kansas City<br />
Missouri Theatre Supply Co.,<br />
115 West 18th<br />
St. (R) (B)<br />
National Theatre Supply, 223 West 18th St.<br />
Shreve Theatre Supply Co., 217 West 18lh<br />
St. (C)<br />
Stabbing Theatre Equipment Co., 1804<br />
Wyandotte St.<br />
St Louis<br />
McCarty Theatre Supply Co., 3330 Olive St.<br />
(C)<br />
National Theatre Supply, 3212 Olive St.<br />
St. Louis Theatre Supply Co., 3310 Olive St.<br />
(R) (B)<br />
MONTANA<br />
Missoula<br />
Montana Theatre Supply, 229 West Front St<br />
NEBRASKA<br />
Omaha<br />
The Ballantyne Co., 1712 Jackson St. (B)<br />
National Theatre Supply, 1610 Davenport Sl<br />
Quality Theatre Supply Co., Inc., 1515 Davenport<br />
St. (C)<br />
The Western Theatre Supply Co., 214 North<br />
15th St. (R)<br />
NEW MEXICO<br />
Clovis<br />
Eastern New Mexico Theatre Supply Co.,<br />
Box 1099<br />
NEW YORK<br />
Albany<br />
Albany Theatre Supply Co., 443 North Pearl<br />
St. (B) (C)<br />
National Theatre Supply, 962 Broadway<br />
Auburn<br />
Auburn Theatre Equipment Co., 5 Court St.,<br />
P. O. Box 112 (B)<br />
Buffalo<br />
Eastern Theatre Supply Co., Inc., 496 Pearl<br />
St. (R)<br />
National Theatre Supply, 500 Pearl St.<br />
Perkins Theatre Supply Co., 505 Pearl St. (C)<br />
United Projection & Film Corp., 228 Franklin<br />
St.<br />
New York<br />
Amusement Supply Co., Inc., 341 W. 44th St.<br />
(C)<br />
Capitol Motion Picture Supply Corp., 630<br />
Ninth Ave. (R)<br />
Crown Motion Picture Supplies Corp., 354<br />
West 44th St.<br />
Joe Hornstein, Inc., 630 Ninth Ave.<br />
National Theatre Supply, 356 West 44th St.<br />
Norpat Sales, Inc., 113 W. 42nd St. (B)<br />
S O.S. Cinema Supply Corp., 602 W. 52nd St<br />
Star Cinema Supply Co., 441 W. 50th St.<br />
NORTH CAROLINA<br />
Charlotte<br />
Charlotte Theatre Supply, 227 Church St. (B)<br />
Dixie Theatre Supply Co., 213 West 3rd St.<br />
Harris Theatre Sales, Inc., 321-25 So. Church<br />
St.<br />
National Theatre Supply, 304 S. Church St.<br />
Southeastern Theatre Equipment Co. of<br />
North Carolina, 209 South Poplar St. (R)<br />
Standard Theatre Supply Co., 219 South<br />
Church St. (C)<br />
Theatrical Engineering Co., 1411 Andover<br />
Road<br />
Theatre Equipment Co., 1220 E. 7th St.<br />
Wil-Kin Theatre Supply, Inc., 229 South<br />
Church St.<br />
Greensboro<br />
Standard Theatre Supply Co., Inc., 215 East<br />
Washington St. (C)<br />
The MODERN THEATRE SECTION<br />
Be sure to sign your nome and address on the other aid*.
NORTH DAKOTA<br />
McCarthy Theatre Supply Co., 67 North 4th<br />
St., Box 32<br />
OHIO<br />
Akron ,„„ r^ ,, i , c-.<br />
Akron Theatre Supply, Inc., 120 E. Market St.<br />
CO<br />
Cincinnati<br />
Cincinnati Theatre<br />
,<br />
Supply<br />
^<br />
Co.,<br />
,<br />
Inc.,<br />
ocni dbUl<br />
Epworth Ave.<br />
Midwest Theatre Supply Co., Inc., 1638 Central<br />
Parkway (R)<br />
National Theatre Supply, 1637 Central Pkw.<br />
Cleveland<br />
Cleveland Projector Co., 2108 Payne Ave. (B)<br />
National Theatre Supply, 2128 Payne Ave.<br />
Ohio Theatre Supply Co., 2108 Payne Ave.<br />
Oliver Theatre Supply Co., Inc., East 23rd<br />
& Payne Ave. (R)<br />
Columbus<br />
American Theatre Supply, 165 North St. (B)<br />
Dayton<br />
Dayton Theatre Supply Co., Ill Volkenand<br />
St.<br />
Sheldon Theatre Supply, Inc., 627 Salem<br />
Ave.<br />
Toledo<br />
American Theatre Supply Co., 439 Dorr St.<br />
Theatre Equipment Co., 1206 Cherry Street<br />
(C)<br />
Toledo Theatre Supply Co., 3916 Secor Rd.<br />
OKLAHOMA<br />
Oklahoma City<br />
Century Theatre Supply Co., 706 West Grand<br />
(B)<br />
W R Howell, 12 South Walker St.<br />
National Theatre Supply, 700 West Grand<br />
Av©<br />
Oklahoma Theatre Supply Co., 628 West<br />
Grand Ave. (R) (B)<br />
OREGON<br />
Portland<br />
Modern Theatre Supply Co., 1935 N. W.<br />
Kearney. .<br />
Portland Moving Picture Machine Co., 91b<br />
N. W. 19th Ave.<br />
B F Shearer Co., 1947 N. W. Kearney St.<br />
Theatre Utilities Supply Co., 1987 N. W.<br />
Kearney St. (B)<br />
Inter-State Theatre Equipment Co., l^li<br />
N W. Kearney St. (C)<br />
SOUTH DAKOTA<br />
Sioux Falls<br />
American Theatre Supply,<br />
„,„<br />
316<br />
_ ,u »/<br />
South Main<br />
•<br />
St.<br />
(B)<br />
TENNESSEE<br />
Memphis<br />
Monarch Theatre Supply, Inc.,<br />
^..<br />
492<br />
_ ,u<br />
South<br />
Second St. (R)<br />
, ^ , o j<br />
National Theatre Supply, 412-414 South 2nd<br />
St<br />
Tri-State Theatre Supply, 320 South Second<br />
St. (C)<br />
TEXAS<br />
Dallas ^<br />
Hardin Theatre Supply Co.,<br />
^w<br />
714<br />
t- .u<br />
South<br />
Hampton Rd. (B) (C)<br />
Herber Bros., 408 South Harwood St.<br />
Modern Theatre Equipment Co., 1916 Jackson<br />
St.<br />
National Theatre Supply, 300 South Harwood<br />
St.<br />
Southwestern Theatre Equipment Co.,<br />
onin<br />
lUli)<br />
Jackson St. (R)<br />
Sterling Sales & Service, 2019 Jackson St.<br />
El Pciso<br />
El Paso Theatre Equipment Co., 7522 Monterey<br />
Drive<br />
Southwestern Theatre Equipment Co., 1622<br />
Austin St. (R)<br />
San Antonio „,. ,,<br />
.<br />
Independent Film Exchange, 216 University<br />
Ave.<br />
UTAH<br />
Salt Lake City<br />
, r- oe/ r ,<br />
Inter-Mountain Theatre Supply Co., 264 tast<br />
First South St.<br />
Service Theatre Supply Co., 256 East First<br />
South St. (B)<br />
^ ,io r ,<br />
Western Sound & Equipment Co., 142 Last<br />
First South St, (R)<br />
VIRGINIA<br />
Norfolk Theatre Supply Co., 2706 Colley<br />
Ave.<br />
Roanoke „„ „. , , o iir<br />
Perdue Cinema Service, 36 Kirk Ave., S, W.<br />
WASHINGTON<br />
Seattle<br />
PENNSYLVANIA<br />
American Theatre Supply Co., Inc;, 2300 1st<br />
Danville<br />
^ o ot<br />
Ave. at Bell St. (B)<br />
Perkins Theatre Supply Co., Box 87<br />
Modern Theatre Supply, Inc., 2400 3rd Ave.<br />
Forty-Fort (Wilkes-Barre)<br />
, ,c,oon<br />
Vincent M. Tate Theatre Equipment, 1618-
3<br />
2<br />
THE MODERN THEATRE INDEX<br />
A complete index and cross-reference to subject material published in The Modem Theatre, issues of November 5,<br />
1955, to October 6, 1956 inclusive. Page numbers precede dates, which are 1956 unless otherwise stated. Designed as<br />
a guide to editorial content, new products and illustrations, this is a handy reference on all phases of theatre operation.<br />
ACCIDENT PREVENTION<br />
(See Safety)<br />
ADVERTISING AND PROMOTION<br />
Family policy, Loew's 35 Drive-ln,<br />
Keyport, N. J., p38 Aug 4<br />
Incentive plan for concessions sales,<br />
p25 Mar 3<br />
Recordings, tape, custom-made p63<br />
Jun 2<br />
Service, promotion, as basis of drivein<br />
theatre success, p52 Mar 3<br />
Slides TV, for advertising theatre<br />
attractions, p79 Sep 15<br />
AIR CONDITIONING<br />
Air diffuser for draftless changes,<br />
p95, Feb 4<br />
Concessions, air-conditioned—do they<br />
pay off? p37 Sep 15<br />
Control, four-step type, Roosevelt<br />
Theatre, Jacksonville, Fla., pi 7<br />
Jun 2<br />
Efficient system, plO Mar 3.<br />
Horsepower, definition, p8 Mar 3<br />
Irutallotion and operation, vital<br />
points of, pIO Mar 3<br />
Installations, photos of, p9, plO<br />
Mar 3<br />
Pockoge installation for old ond new<br />
theatres, p8 Mar 3<br />
Tonnage, explonotion of, p8 Mar 3<br />
Twin cooling system for, p52 Nov<br />
5, '55<br />
ARCHITECTURAL DRAWINGS<br />
(Also See New Theatres, Drive-Ins<br />
and Indoor; Remodeling, Drlve-ln<br />
Theatres and Indoor Theatres)<br />
International Tradeshow, New York<br />
Coliseum, floor plan for, p43 Apr<br />
7; p9 Sep 15<br />
Lobby plan, Ames Theotre, Ames,<br />
la., p28 Oct 22, '55<br />
Lobby combined with foyer, pi 2 Jan<br />
7<br />
Lobby used as enclosed foyer, pi<br />
Oct 11, '55<br />
Thrillaroma, screen and stage<br />
sketches, p32 Apr 7<br />
World Theatre, Minneapolis, remodeling<br />
layout, p20 Oct 22, '55<br />
AHRACTION BOARDS<br />
Glass, clear visibility, p56 Mar 3<br />
Photos of, p50 Nov 5, '55; cover,<br />
pi I, p30 Feb 4; p20, p21, p52<br />
Mar 3; p22 Apr 7; p60 Jun 4;<br />
p22, p38 Aug 4; p64 Sep 15<br />
Pylon-type, with photo, Loew's 35<br />
Drive-ln Theatre, Keyport, N. J.,<br />
p39 Aug 4<br />
AUDITORIUM<br />
Loge, smoking, Loew'i Riviera Theatre,<br />
Miami, p57 Apr 7<br />
Love seats, plO Jon 7<br />
Photos, p21, p23, p24, p38 Oct 22,<br />
55; cover. Dee 3, '55; cover plO,<br />
pi 5 Jon 7; p88 Feb 4; p21 Mar<br />
3; p57 Apr 7; pi 2, pi 3 Jul 7<br />
Proscenium arch bows to widescreen,<br />
pl2 Jul 7<br />
Updating, seven steps In, p23 Oct<br />
22, '55<br />
AUTOMATIC VENDORS<br />
(See Refreshment Service)<br />
Condy pll, pl2 May 5<br />
Chocolate, hot or cold, pll, pi<br />
May 5<br />
Cigaret, 11 -column, p54 Nov 5, '55;<br />
nine or 12-column, p51 Dec 3, '55;<br />
460-pack, p41 Aug 4; 432-pack,<br />
p57 Mar 3<br />
Hot dogs, p42 Aug 4<br />
National Automatic Merchandising<br />
Show, pi 4, pi 5, Dec 3, '55<br />
Magnetic showcase, p40 Feb 4<br />
Men's cologne, p52 Nov 5, '55<br />
Multiple-drink, pll, pi 2 May 5<br />
Multiple-item, for restrooms, p50 Dec<br />
3, '55<br />
Photo machine, p49 Dec 3, '55; p30<br />
May 5<br />
Snack vendor, pi 2 May 5<br />
Vending aids, p29 Jan 7<br />
Vending—manual or outomatic? pi 1<br />
May 5<br />
Vending package, p49 Dec 3, '55<br />
Vendors, battery of, sell on mezzanine,<br />
Loew's Theatre, Rochester,<br />
N. Y. pi 8 May 5<br />
BOXOFFICE<br />
Coin changer, p57 Mar 3<br />
"<br />
Coin sorting machine, gravity-controlled,<br />
p56 Mar 3<br />
I<br />
Drive-in theatre boxoffices, photos,<br />
p71, p77 Oct 22, '55; p46, p47<br />
Nov 5, '55; pi 5, p48 Mar 3; p24<br />
April 7; p51 Jun 2; p65 Sep 15<br />
Indoor theatre boxoffices, photos,<br />
p28 Oct 22, '55; p56, p57 Apr 7;<br />
p48 Jun 2; p30 Sep 15<br />
Telephone, hand-free, p42 Aug 4<br />
Ticket soles and records, simplified<br />
by printing machines, p54 Jun 2<br />
CANDY<br />
Bulk success formula, p56 Oct 22,<br />
'55<br />
Chocolate bars, English, p49 Dec S,<br />
'55<br />
Christmas, special bars for, p77 Sep<br />
15<br />
Nickel bar a good profit item,<br />
Aug 4<br />
p41<br />
Penny candy, profits in vending, p22<br />
May 5<br />
Reducing aid, as sales angle,<br />
Nov 5, '55<br />
p22<br />
Soles, stimulating impulse, p48 Apr 7<br />
Storage, pi 3 Aug 4<br />
CARBON<br />
(See Projection and Sound)<br />
CARPETING<br />
Carpeted floors cost 50 per cent less<br />
to maintain, pi 4 Jun 2<br />
Carpeting terms for theotremen, pl6<br />
Jun 2<br />
Cleaning flood-water soaked,<br />
Apr 7<br />
p62<br />
Creates "warm" atmosphere, pi 2<br />
Jun 2<br />
Cushioning, natural rubl>er, p78 Sep<br />
15<br />
Cushioning, sponge rubber, p50 Jan<br />
7<br />
Dyeing, spot, pi 7 Nov 5, '55; p50<br />
Jun 4<br />
Luxury-type, maintenance of, pi 4<br />
Jun 2<br />
Molntenonce survey, pi 6 Jun 2<br />
Mildew, removing, p55 Sep 15<br />
Shampooing, p62 Apr 7<br />
Soil-retardont chemical for, p82 Feb 4<br />
Soil-retordant spray for, p22 Mar 3<br />
Wall-to-wall, tips on laying, p21 Aug<br />
4<br />
CEILINGS<br />
Curved floating type, photo, p21 Oct<br />
22, '55<br />
Egg crate type, photo, p32 Oct 22,<br />
'55<br />
Novel decorations on ceilings of auditorium<br />
and lobby, Ellis Theatre,<br />
Philadelphia, photos, p61 Apr 7;<br />
p9 Jun 2<br />
CHAIRS<br />
(See<br />
Seating)<br />
CINE CLINIC<br />
Ballontyne projectors, setting shutter<br />
of, p46 Jun 2<br />
Curved screen, problems of focusing<br />
on, p41 Nov 5, '55<br />
Demagnetization problem, p68 Sep<br />
15<br />
Lamphouse exhaust fans, solving<br />
problems of, p40 Jan 7<br />
Transformer burned out on ramps,<br />
p68 Sep 15<br />
CLEANERS<br />
Maintenance)<br />
(See<br />
CLEANING<br />
(See Maintenance)<br />
Beverage equipment, p60 Oct 22, '55<br />
Carpet cleaners, pi 08 Oct 22, '55<br />
Ceramic tile, plO Nov 5, '55<br />
Cleaners, test, pi 07 Oct 22, '55<br />
Cutting costs of, mechanized equipment<br />
for, plO Jan 7<br />
Dust pans, long-handled, p52 Nov 5,<br />
'55<br />
Flooring, all types, for summer, pi 8<br />
Jun 2<br />
Floor machine, plugging into proper<br />
electrical outlet, p21 Aug 4<br />
Floors, materials and equipment for<br />
cleaning, p109 Oct 22, '55<br />
Metal surfaces, pi 14 Oct 22, '55<br />
Plastic applicator for Ixswl cleaning<br />
liquid, p41 Aug 4<br />
Plostic upholstery, p44 Jul 7<br />
Restrooms, pi 06 Oct 22, '55<br />
Rubber mats, p43 Feb 4<br />
Soaps and detergents, merits of, p22<br />
Mar 3<br />
Vacuum cleaner for drive-in theatre,<br />
p48 Jan 7<br />
Voccum cleaner, lightweight, on ballbearing<br />
casters, p42 Aug 4<br />
Walls, acoustical, pSO Jun 4<br />
COIN MACHINES<br />
(Sec Refreshment Service)<br />
CONSTRUCTION<br />
(See New Theatres—Drive-ins, Indoor)<br />
CURTAINS<br />
Photos of, p2I, p38 Oct 22, '55; plO<br />
Jan 7; p57 Apr 7: cover, Jun 2;<br />
pi 2, pi 3, Jul 7; p32 Sep 15<br />
Proscenium arch, new treatments of,<br />
pl2 Jul 7<br />
Track, curved stage curtain, pSI Apr<br />
7<br />
Traveler-type, with alternating multicolored<br />
and plain panels, p32<br />
Sep 15<br />
DECORATION<br />
Beauty underfoot, pi 2 Jun 2<br />
Ceiling treotment, Ellis Theatre,<br />
Philadelphia, photos, p60, p61 Apr<br />
7; p9 Jun 2<br />
Interior, imperial red and gold. Imperial<br />
Theatre, Woco, Tex., p34<br />
Oct 22, '55<br />
Lobby, informal, photo of, p37 May<br />
5<br />
Mezzanine, updating, p34 Oct 22, '55<br />
Mural, Paragon Theatre, Melville,<br />
Sask., p9 Jan 7<br />
Shodowbox effects, photos, p33 Oct<br />
22, '55<br />
Unusual effects in colors and lighting<br />
on a block screen, p45 Nov<br />
5, '55<br />
Updoting theatres, 14 ideas for, p32<br />
Oct 22, '55<br />
DEODORANTS<br />
(See Sanitation)<br />
DESIGN<br />
(See New Theatres; Remodeling)<br />
Theatre design, 50 years of, p33 Dec<br />
3, '55<br />
Theatre design, novel ideas for, p8<br />
Jan 7<br />
DISINFECTANT<br />
(See<br />
DISPLAYS<br />
Sanitation)<br />
(See Lobbies; Signs)<br />
Glass, clear visibility, for display<br />
cases, p56 Mar 3<br />
Shodowbox, exhibitor designs Inexpensive,<br />
p83 Feb 4<br />
DRAINAGE<br />
(See<br />
DRIVE-INS<br />
Drive-ins)<br />
Construction, assistance in, p58 Sep<br />
15<br />
Day and night operation, p26 Jul 7<br />
Deep-fat frying, manual for,<br />
May 5<br />
p24<br />
Deluxe drive-in serves town of<br />
25,000, Twin Pines Drive-ln Theatre,<br />
Longview, Tex., p64 Sep 15<br />
Diaper den, Middleton Drive-In, Hertford,<br />
Conn., p51 Nov 5, '55<br />
Directionol lights as wise Investment,<br />
p50 Nov 5, '55<br />
Drive-in bisected by highway, Brooks<br />
Drive-ln, Brooks, Alto., p44 Jon 7<br />
Dust, laying of on drive-in ramps<br />
ond drives, p44 Jul 7<br />
Expansion plan, a built-in, p27 Jul 7<br />
Fomily policy, Loew's 35 Drive-ln,<br />
Keyport N. J., p38 Aug 4<br />
Family trade, extra services build,<br />
p51 Nov 5, '55<br />
Fog-control device, p64 Jun 2<br />
Foods, prepared, bring big sovings,<br />
Tidwell Drive-ln, Houston, p58 Feb<br />
4<br />
Foods, prepared, bring big savings,<br />
Tidwell Drive-ln, Houston, p58 Feb<br />
4<br />
French fries, ort of preporing, p28<br />
Moy 5<br />
Gate, one-way exit, p80 Apr 7<br />
Gross, choice of and maintenance,<br />
pi 4 Feb 4<br />
110<br />
The MODERN THEATRE SECTION
5<br />
4<br />
7<br />
Heaters, easily-mounted, p56 Mar 3<br />
Heater, motorless, in-car, p78 Sep 1<br />
Heater with extra safety features,<br />
p64 Jun 2<br />
Highway traffic control, p77 Oct 22,<br />
'55<br />
Hurricane-proof construction, Gulfstream<br />
Drive-In, Miami, p45 Jul 7<br />
In-car heaters, p94 Feb 4<br />
In-car speakers, p94 Feb 4<br />
Insurance, "all-risks" floater covers<br />
drive-in theatre property, p51 Sep<br />
Loke, for anglers, p6I Jun 2<br />
Lighting, decorative, for, p48 Moy 5<br />
Lighting techniques, to enhance, with<br />
photos, p35 Apr 7<br />
Light loss, ways to correct, p7 Jul 7<br />
Maintenance, winter, p33 Feb 4<br />
Mosquito problem, p43 Feb 4<br />
Mosquito repellent, p52 Nov 5, '55<br />
Newspoper ad for opening, photo,<br />
p47 Jan 7<br />
Nursery, air-conditioned, photo, p65<br />
Sep 15<br />
Paint, anti-rust, for screen, p64 Jun 2<br />
Paint, screen, plastic, and rubber<br />
base, p52 May 5<br />
"<br />
Patronage, new, ideas for promotina.<br />
p23 Feb 4<br />
Paving holes, how to patch, p38<br />
Apr 7<br />
Plans diagrammed: Coral Way<br />
Drive-In, Miami, Fla., p70; Skydrome<br />
Drive-ln, Lake Worth, Fla.,<br />
p72; King Center Twin Drive-ln,<br />
Houston, Tex., p74; South Expresswoy<br />
Drive-ln, Atlonta, p77 Oct 22,<br />
Playground equipment, rotating by<br />
circuit; rotating by independent<br />
operators, pi 7 Apr 7<br />
Playground management, symposium<br />
on successful, pi 2 Apr 7<br />
Playground, three efficient layouts<br />
for, p8 Apr 7<br />
Ployground to lure young and old<br />
p46 Dec 3, '55<br />
Pressbook clippings, layout for exhibitor's<br />
booklet, p42 Jan 7<br />
Projection lens, low-cost, for, p50<br />
Jan 7<br />
Promotion, fun book, p80 Apr 7<br />
Recordings, tope, do soles job for<br />
drive-in, p28, p29 Apr 7<br />
Remodeling, assistance in, p58 Sep 15<br />
Reopening, spring, preparing for, p33<br />
Feb 4<br />
Safeguarding patrons, p79 Oct 22, '55<br />
Safety guide for patrons, p83 Oct<br />
Screen tower<br />
Nov 5, '55<br />
with easel leas, o51<br />
Seating, walk-in. Golden Glades Twin<br />
Drjve-ln, Miami, with photo, p23<br />
Apr 7<br />
Service, corside, irKreoses concessions<br />
sales 50 per cent, p29 May 5<br />
Signs, decorative<br />
May 5<br />
lighting for, p4a<br />
Speaker, anti-theft device, p5I Jul 7<br />
Speaker cones, repairs for rusted, p93<br />
Feb 4<br />
Steering sulky for tractor mower, p93<br />
Feb 4<br />
Swimming pools, precort, p30 Apr 7<br />
Switch, automatic cutoff, for drivein<br />
speakers, pBO Sep 15<br />
Ticket-printing machine,<br />
p54 Jun 4<br />
automatic,<br />
Tower, built to withstand windstorms,<br />
p70 Sep 15<br />
Traffic control, by off-duty<br />
man, plO Moy 5<br />
police-<br />
Train, miniature, potent<br />
lure, p27 Apr 7<br />
boxoffice<br />
Twin operation, each unit<br />
in itself, p22 Apr 7<br />
complete<br />
Twin Driveln,<br />
Minneapolis, p49 Mar 3<br />
Twin operation. Lucky<br />
Upgrading program for small drivein,<br />
p51 Jun 4<br />
Weed control,<br />
Apr 7<br />
with rock salt, p38<br />
Weekly booklets promote Niles 31<br />
Drive-ln, Niles, Mich., p42 Jon 7<br />
Windshield protector, p49 Dec 3, '55<br />
Winterizing, p81 Oct 22, '55<br />
FLOOR COVERING<br />
Asphalt tile, installing on painted<br />
concrete, p22 Mar 3<br />
Asphalt tile, turns white, p22 Mar 3<br />
Carpet, cleaning flood-water soaked,<br />
p62 Apr 7<br />
Carpet cushkin, natural rubber, p78<br />
Sep 15; sponge rubber, p50 Jan 7<br />
Carpeted floors cost 50 per certt<br />
less to maintain, pi 4 Jun 2<br />
Carpeting, spot dyeing of, pi 7 Nov<br />
5, '55; p50 Jun 4<br />
Carpeting to create a "worm" atmosphere,<br />
pi 2 Jun 2<br />
Carpet, luxury, maintenance of, pi 4<br />
Jun 2<br />
Carpet, maintenance survey, p16 Jun<br />
2<br />
Linoleum, restoring, p50 Jun 4<br />
Mot and stair treads, p54 Nov 5, '55<br />
Photos of various types, pi 5, p22,<br />
p25, p27, p32, p33, p34, p35 Oct<br />
22, '55; pi 2, pi 3 Jun 2; p32 Sep<br />
15<br />
Rubber tile, replacing defective,<br />
Mar 3<br />
p22<br />
Vinyl, over hord tile, p50 Jun 4<br />
Vinyl tile, removing marks from, p62<br />
Apr 7<br />
FLOORS<br />
(See Maintenance)<br />
Core of, free literature on, pi 6 Nov<br />
5, '55<br />
Concrete, enamel for, pi 7 Nov 5, '55<br />
Terrazzo, at Roxy Theatre, Tacoma,<br />
pi 5 Oct 22, '55<br />
Terrazzo over wood floor, p22 Mar 3<br />
Terrazzo, regrinding, p50 Jun 4<br />
Vinyl flooring, anti-slip wax for, p20<br />
Nov 5, '55<br />
Waxes vs. hard coat floor finishes,<br />
p23 Mar 3<br />
FOYER<br />
Enlarging, p21 Oct 22, '55<br />
Lobby, combined with. Gopher Theatre,<br />
Minneapolis, pi 2 Jan 7; RKO<br />
58th Street Theatre, New York,<br />
p22, p23 Aug 4<br />
Lobby converted to, pi 2 Oct 22, '55<br />
Photos of, pi 3, pi 5 Oct 22, '55; p8<br />
Nov 5, '55; pi 2, pi 3 Jon 7; p89<br />
Feb 4; p56, p60 Apr 7; p23 Aug 4<br />
FRONTS<br />
Ideos, eight, p30, p3I Oct 22, '55<br />
Narrow, solution for, p45 Oct 22, '55<br />
No more "El"—new facade, RKO<br />
58h Street Theatre, New York City,<br />
p22 Aug 4<br />
Photos of, p20, p23, p28, p29, p35<br />
Oct 22, '55; p33 Dec 3, '55; pi<br />
Jon 7; pi 4, pi 5, p20 Mar 3; p37,<br />
p53 May 5; p34, p35 Jul 7; p22<br />
Aug 4<br />
FURNITURE<br />
Photos of, pi 9, p21, p22, p26, p27,<br />
p32, p33, p34, Oct 22, '55<br />
HOT DOGS<br />
H<br />
(See Refreshment Service)<br />
HYGIENE<br />
ICE<br />
(See Sanitation)<br />
CREAM<br />
(See Refreshment Service)<br />
LANDSCAPING<br />
I<br />
Keeping drive-in carpet lush end<br />
green, pi 4 Feb 4<br />
Layout, Loew's 35 Drive-ln, Keyport,<br />
N. J., p38 Aug 4<br />
Lighting to enhance, p35 Apr 7<br />
Twin Drive-ln Theatair, Indianapolis,<br />
pIO May 5<br />
LIGHTING<br />
Block screen, unusual effects on, with<br />
lighting, p45 Nov 5, '55<br />
Decorative, at RKO Orpheum, Denver,<br />
cover, Jan 7<br />
Decorative, for drive-in, p48 May 5<br />
Directional, os wise drive-in investment,<br />
p50 Nov 5, '55<br />
Spotlight, direct current, p45 Nov<br />
5, %5<br />
LOBBIES<br />
"Big Sweep" look, pi 7 Jan 7<br />
Coffee nook. Surf Theotre, Detroit,<br />
p31 Sep 15<br />
Displays, plan for, when remodeling,<br />
pl3 Jon 7<br />
Foyer, combined with. Gopher Theatre,<br />
Minneapolis, pi 3 Jon 7<br />
Mahogany paneling for informality,<br />
p40 Oct 22, '55<br />
Photos of, pi 3, pi 4 Oct 22, '55;<br />
pi 2, pi 3 Jon 7; p56, p60 Apr 7;<br />
pI3 Jun 3; p30 Sep 15<br />
Remodeling of, Roxy Theotre, Tacoma,<br />
pi 3 Oct 22, '55; Stote<br />
Theatre, Chicago, pI7 Jon 7; Ellis<br />
Theatre, Philadelphia, p60 Apr 7<br />
Wells, lobby, remodeling, p26 Oct 22,<br />
LOUNGES<br />
(See<br />
Restroomt)<br />
MAINTENANCE<br />
M<br />
Alkalies ond acids,<br />
Nov 5, '55<br />
testing for, pi<br />
Aluminum poster frames, pi 07 Oct<br />
22, '55<br />
Anti-theft device, for heaters and<br />
speakers, p81 Apr 7<br />
Asphalt tile, p45 Dec 3, '55<br />
Asphalt tile, treating decomposing,<br />
p21 Aug 4<br />
Asphalt tile, turns white,<br />
p22 Mor 3<br />
remedy for,<br />
Asphalt tile turns yellow, pi 2 Oct 6<br />
Brass, old, polishing, p55 Sep 15<br />
Broom, motorized air, p77 Sep 15<br />
Brushes, scrub, caring for, p50 Jun 4<br />
Carpet, cleaning, p62 Apr 7<br />
Carpet, cleaning flood-soaked, p62<br />
Apr 7<br />
Corpet, removing mildew from, p55<br />
Sep 15<br />
Carpeted floors, pi 4 Jun 2<br />
Carpeting, soil retardant, spray for,<br />
p22 Mar 3<br />
Corpeting, spot dyeing of, p50 Jun 2<br />
Carpeting substitute, p43 Feb 4<br />
Carpets, luxury-type, pi 4 Jun 2<br />
Carpets, mending tear in, p44 Jul 7<br />
Carpets, vacuum-cleaning, pi 2 Oct 6<br />
Cement, theatre seat patching,<br />
May 5<br />
p55<br />
Ceramic tile, plO Nov 5, '55<br />
Cleaner, theatre floor, with four<br />
brush sizes, p49 Jul 7<br />
Cold floor, remedy for, p55 Sep 15<br />
Concrete, filling holes in, p44 Jul 7<br />
Corrosion, combating, on theatre fixtures,<br />
p2I Aug 4<br />
Cost, carpeted vs. uncarpeted floors,<br />
pi 6 Jun 2<br />
Crone, hydraulic, p43 Aug 4<br />
Drain pipe clearing device, p56 Mar 3<br />
Dripless paint, pi 7 Nov 5, '55<br />
Dust, laying, in drive-in, p44 Jul 7<br />
Dust pan, long-handled, p52 Nov S,<br />
'55<br />
Floor brush, restoring flottened, pi 7<br />
Nov 5, '55<br />
Floor core, free literature on, pI6<br />
Nov 5, '55<br />
Floor cleaners and finishes, pl08<br />
Oct 22, '55<br />
Floor hard on feet, remedy for, pi 2<br />
Oct. 6<br />
Floor machines, pi 1 1 Oct 22, '55<br />
Floors, cleaning equipment for, pi 08<br />
Oct 22, '55<br />
Floors, cleaning for summer, pi 8<br />
Jun 2<br />
Floors, terrazzo, regrinding, p50 Jun 4<br />
Fluorescent txjlbs, handling properly,<br />
p21 Aug 4<br />
Fluorescent lamps, p45 Dec 3, '55<br />
Green deposits, removing from woshroom<br />
fixtures, pi 7 Nov 5, '55<br />
Housekeeping, good, reflects to manager's<br />
credit, p22 Oct 6<br />
Incinerator cart for drive-ins, p8I<br />
Apr 7<br />
Lawn, at drive-in theatre, pi 4 Feb 4<br />
Linoleum, restoring, p50 Jun 4<br />
Lipstick stains, removing, pi 2 Oct 6<br />
Marble, restoring polish to, p44 Jul 7<br />
Masonite, removing lipstick from, p55<br />
Sep 15<br />
Mice and rats, combating, p45 Dec<br />
3, '55<br />
Mops, froiTMs and tMods, pI09 Oct<br />
22, '55<br />
Mops, wet, pi 10 Oct 22, '55<br />
Mosquito problem, p43 Feb 4<br />
Ook paneling, removing scratches<br />
from, p30 Jon 7<br />
Point, concrete, repoiring, p50 Jun 4<br />
Point, dripless, source of, p57 Sep IS<br />
Point, for drive-in screen, p52 May 5<br />
Pointing, tips on efficient, p55 Jun 2<br />
Paving holes, how to patch, p38<br />
Apr 7<br />
Plastic upholstery, cleaning, p44 Jul<br />
7<br />
Railings, aluminum, pre-fabricoted,<br />
p49 Jan 7<br />
Restroom, pi 06 Oct 22, '55; p8 Oct 6<br />
Rings, removing from furniture, p30<br />
Jon 7<br />
Rubber mots, cleaning, p43 Feb 4<br />
Rubber tile, bleeding, prevention of,<br />
p31 Jon 7<br />
Rubber tile, replacing defective,<br />
Mar 3<br />
p22<br />
Screen point, rapid dry, p57 Mar 3<br />
Screen point, super-white, p56 Mar 3<br />
Septic tanks, cleaner for, p40 Oct 6<br />
Soap, jelly vs. liquid, p30 Jon 7<br />
Sound absorbent point, p45 Dec 3,<br />
'55<br />
Speakers, replacement, drive-in, p80<br />
Apr 7<br />
Spider webs, removal from high<br />
places, p22 Mar 3<br />
Stainless steel, p48 Sep 15<br />
Terrazzo, removing oil from, p57 Sep<br />
15<br />
Terrozzo, sealing, p45 Dec 3, '55<br />
Theatre seats, refinishing, pi 7 Nov<br />
5, '55<br />
Vacuum cleoner, rusted, p43 Feb 4<br />
Vocuum cleaners, heavy duty, p80<br />
Apr 7<br />
Varnish, removing from cork tile, pi 7<br />
Nov 5, '55<br />
Vinyl floor, preventing chair mors on,<br />
p62 Apr 7<br />
Vinyl flooring, anti-slip wax, p21<br />
Nov 5, '55<br />
Wollboord, fireproof, pi 7 Nov 5, '55<br />
Wall damage by chair bocks, preventing,<br />
p22 Mar 3<br />
Walls, acoustical, cleaning, p50 Jun 4<br />
Walls, soaps injure marble, p62 Apr 7<br />
Waxes vs. hard coot floor finishes,<br />
p22 Mar 3<br />
Weed control, with rock salt, p38<br />
Apr 7<br />
MANAGEMENT<br />
Admissions control, electronic system<br />
for, p46 Nov 5, '55<br />
Air-conditioned concessions—does it<br />
pay off? p37 Sep 15<br />
Art policy revives a shuttered theatre,<br />
p30 Sep 15<br />
Better management needed to win<br />
patrons bock, p30 Oct 6<br />
Budget, handy tool to ovoid periodic<br />
crises, p78 Apr 2<br />
Carpet maintenance survey, pi 6<br />
Jun 2<br />
Casualty losses, as tax deductioru,<br />
p20 Jon 7<br />
Concessions items, trial of new ones<br />
pays, p4l Apr 7<br />
Concessions, new, up sales as much<br />
OS 100 per cent, p40 Sep 15<br />
Concessions record system, p41 Dec<br />
3, 55<br />
Concessions remodeling, gain seven<br />
cents per person by, p23 Oct 6<br />
Concessions sales increased by promoting<br />
attendance, p48 Apr 7<br />
Concessions, station vs. cafeteria operotion,<br />
p52 Oct 22, '55<br />
Confection contest manual, Wometco,<br />
photo of, p25 Mar 3<br />
Danger! offspring working, p24 Aug 4<br />
Depreciation, a tax factor, p43 NOV<br />
5, '55<br />
Employes, duties and conduct of,<br />
p99 Oct 22, '55<br />
Family policy at Loew's 35 Drive-ln,<br />
Keyport, N. J., p38 Aug 4<br />
Fire safety, rules quiz, pi 8 May 5<br />
Fuel choice, cool or oil, pi 07 Oct 22,<br />
'55<br />
Housekeeping, good, reflects to manager's<br />
credit, p22 Oct 6<br />
Incentive plan key to more<br />
sions soles, p25 Mor 3<br />
conces-<br />
Income tax, 1955, why overpay, p90<br />
Feb 4<br />
Incorporation, new look<br />
tremen, pi 6 Mar 3<br />
at, for thea-<br />
Insurance, "all risks" floater covers<br />
drive-in propierty, p51 Sep 15<br />
Insuronce, avoiding insufficient coverage,<br />
p47 Jun 2<br />
Investment—don't mistake your capital<br />
for net earnings, pi 3 Oct 6<br />
BOXOFFICE :: October 20. 19S6<br />
111
5<br />
5<br />
Loge seofing, patrons respond to<br />
wide-center type, p3l Oct 6<br />
Mechonics' liens, wotch out for, d42<br />
Oct 22, '55<br />
Patrons' safety, theatre owner responsible<br />
for, p36 Feb 4<br />
Penny vending, profits in, p22 Moy 5<br />
Personnel training for maximum<br />
condy soles, p67 Feb 4<br />
Playground expansion policy. Cinema<br />
Park Drive-in, Calgary, p46 Dec 3,<br />
Ployground, sympos,ium on, pi 2 Apr 7<br />
Printing machine simplifies ticket<br />
soles and records, p54 Jun 4<br />
Proiectionist, ask him to explain<br />
techniques to staff, p23 Sep 15<br />
Projectionist, how to keep yours<br />
happy, pi 3 Sep 15<br />
Recordings, tope, custom-made for<br />
radio ond p. a. spots, p63 Jun 2<br />
Recordings, tape, do sales job o28<br />
p29 Apr 7 ^<br />
'<br />
Remodeling, loan for, pi 6 Oct 22, '55<br />
Remodeling, table of bonk loans.'pla<br />
Safety signs cut playground accidents,<br />
p3I Apr 7<br />
Service, promotion—basis of drive-in<br />
theatre success, p52 Mar 3<br />
Small-town theatre as a community<br />
center, p37 Dec 3, '55<br />
Swimming pools, gam as drive-in<br />
draws, p30 Apr 7<br />
Toxes, 1955, how to sove on, p43<br />
Nov 5, 55<br />
'^°'^'«f^"
5<br />
5<br />
5<br />
Railroad, one-track, photo, p48 Jul 7<br />
Rides, charge or free, pt3 Apr 7<br />
Slides, elephant, p40 Oct 6<br />
Stunts promote concessions sales, p25<br />
Oct 6<br />
Train, miniature, potent boxoffice<br />
lure, p27 Apr 7<br />
POPCORN<br />
Bert Nathan, theatre industry salutes,<br />
for PCA service, p53 Sep 1<br />
Cleon machine and efficient attendant<br />
means more soles, p29 Oct 6<br />
Crop volume remained high, 1955,<br />
p28 Jun 2<br />
Machine, key to greater profits,<br />
Aug 4<br />
pi 2<br />
Nutty corn, pi 6 Aug 4<br />
Overpricing, warning<br />
Apr 7<br />
ogoinst, p52<br />
Popcorn and Concessions Ass'n,<br />
Western Regional conference, Los<br />
Vegas, Nev., p48 Apr 7; Midwestern<br />
Regional conference,<br />
cago, p33 May 5<br />
Chi-<br />
Popper with air-cooled kettle, p77<br />
Sep 15<br />
Product inmproved by proper heat<br />
and air flow in new mochines, p26<br />
Jun 2<br />
Quality depends on using finest ingredients,<br />
p46 Sep 15<br />
Sales, increase with better value<br />
pocks, p33 May 5<br />
Spring jamboree, posters for, with<br />
photos, p54 Apr 7<br />
Storage, pi 3 Aug 4<br />
What makes people buy? p29 Jul 7<br />
POWDER ROOMS<br />
(See<br />
Restrooms)<br />
Photos of, p22, p23 Oct 22, '55; p9,<br />
pi 3 Nov 5, '55<br />
PROJECTION AND SOUND<br />
Aperture sizes and screen ratios,<br />
chart, p40 Jun 2<br />
Arc lamp for wide-gauge film, p49<br />
Jul 7<br />
Arc lamp switch, two-step, for Simplex<br />
pedestal, p43 A'vig 4<br />
Arc striking current minihnizer, p49<br />
Jon 7<br />
Bollontyne mechonism, servicing, d24<br />
Dec 3, '55<br />
Booth accessories improved, pl4 Jul<br />
Booth equipped<br />
p45 Aug 4<br />
for 375-foot throw,<br />
Booths, photos of,<br />
'55; p45 Aug 4<br />
p86, cover, Dec 3<br />
Brackets, heavy steel woll, p49 Jul 7<br />
Camera,<br />
Jun 4<br />
VistoVision, portable, p44<br />
Corbon consumption, study of, ot<br />
Enid, Oklo., theatres, p35 Jun 4<br />
Carbon saving device for high arc<br />
lamps, p50 Jul 7<br />
Changeover, circuit diagram for,<br />
Nov 5, '55<br />
p32<br />
Cinemascope, for drive-ins, p90 Oct<br />
22, '55<br />
Cinemascope 55, exhibit photo, p74<br />
Apr 7<br />
Closed-circuit TV, projects theatre<br />
ploy to terrace audience, p42 Nov<br />
5, '55<br />
Conematic high<br />
Feb 4<br />
intensity lamp, pB4<br />
Door counter-balancer, for projection<br />
room, p95 Feb 4<br />
Drive-in reopening, what to do in<br />
projection room before, p9 Feb 4<br />
Film, proper handling of magneticrecorded,<br />
p96 Oct 22, '55<br />
Film trap cooler, RCA Brenkert<br />
jector, p47 Mar 3<br />
pro-<br />
Film splicer, p95 Feb 4<br />
Focal slide rule for new screen rotios,<br />
p49 Jon 7<br />
Frequency response, p97 Oct 22, '55<br />
Heat filter protects<br />
film, pI9 Mor 3<br />
CinemoScope 55<br />
Image, Eastman House leaflet<br />
comes magazine, pi 8 Mar 3<br />
be-<br />
Image, how to achieve<br />
screen, p37 Aug 4<br />
a better<br />
Lamphouse core,<br />
p33 Mar 3<br />
two suggestions for,<br />
Lamp, new high intensity, has plus<br />
features, p84 Feb 4<br />
Lamps, drive-in, p90 Oct 22, '55<br />
Lamps, one-kilowatt fixed feed ratio,<br />
solution of operating difficulties,<br />
p76 Apr 2<br />
Lenses and screen ratios for<br />
mum brightness, p8 Jul 7<br />
maxi-<br />
Lenses for wider screens and longer<br />
projection throws, p58 Jun 2<br />
Light loss, ways to correct, ot driveins,<br />
p22 Jul 7<br />
Magnetic cluster for theatre sound<br />
systems, p50 Jul 7<br />
Magnetic-recorded film, proper handling<br />
of, p96 Oct 22, '55<br />
Magnetic reproducers, servicing,<br />
Aug 4<br />
p26<br />
Mognetic sound system, single-track,<br />
p20 Dec 3, '55<br />
Magoptical prints, modifying optical<br />
sound equipment<br />
Mar 3<br />
to handle, pl9<br />
Magoptical prints, proper handling ot,<br />
p4l Jan 7<br />
Motiograph, Model K, projector, operation<br />
and maintenance, photos,<br />
p64, p65, p68, p70 Apr 7<br />
Optical sound head, check-up, p97<br />
Oct 22, '55<br />
Power supply unit, placement ot,<br />
py* Oct 22, '55<br />
Presentation, guide to better, p86<br />
Oct 22, '55<br />
Projection lens, low-cost, for driveins,<br />
paO Jan 7<br />
Projeciion problems, special drive-in<br />
ineatre, pa Feb 4<br />
Projection, robot controlled, in England,<br />
p20 Jul 7<br />
Projection room, well-equipped, p87<br />
uct 22, '55<br />
Projector maintenance, Motiograph<br />
model K, p64 Apr 7<br />
Projector, KCA,<br />
Mar 3<br />
maintenance, p34<br />
Projector, study of parts of, p25, p31<br />
Nov 5, '55<br />
Projector with curved gate, p47 Jul 7<br />
Projectors, instructions tor<br />
NOV 5, '53<br />
all, p24<br />
Rorios, selection of, p88 Oct 22, '55<br />
KCA-DrenKert mechanism, maintenance,<br />
pJ8 May 5<br />
RCA mechanisms, core ot, p34 Mar 3<br />
Kectitiers, selenium, 135 amp. and<br />
loU amp., p63 Jun 4<br />
Retiector, aluminum, p50 Jul 7<br />
bcreen tor even light distribution, p51<br />
Jul 7<br />
Screen frame, building, p88 Oct 22,<br />
'55<br />
Screen illumination, obtaining maximum,<br />
p34 Jun 2<br />
Screen light, adjustable shutter for<br />
more, p25 Dec 3, '55<br />
Simplex E-7 mechanisms, servicing,<br />
p32 Jon 7<br />
Simplex XL mechanism, for f/1.7 operation,<br />
p95 Feb 4<br />
Sound reproducers, Westrex introouces<br />
a new line, p21 Mar 3<br />
Sound reproduction, answers to problems<br />
ot, pi 4 Oct 6<br />
Sound system, for medium-size theatres,<br />
p34 Apr 7<br />
Sound system, single-channel, tor<br />
smaller theatres, p45 Jun 2<br />
Speaker, fits most junction boxes,<br />
p65 Jun 2<br />
Splicing machines, butt-weld, p4I<br />
Oct 6<br />
•<br />
Standardization, widescreen, leveling<br />
oft of 1 .85 to 1 ,<br />
p72 Sep 1<br />
Stereophonic equipment, checkup of,<br />
p94 Oct 22, '55<br />
Superscope, maintenance hints, p86<br />
Oct 22, '55<br />
Todd-AO, installation at Rivoli Theatre,<br />
N. Y., pi 8, pi 9 Dec 3, '55<br />
VistoVision, maintenance hints, p86<br />
Oct 22, '55<br />
Widescreen, for narrow auditorium,<br />
p87 Oct 22, '55<br />
Widescreen, problems and solutions,<br />
p86 Oct 22. '55<br />
PUBLIC RELATIONS<br />
Cooperation with churches, drive-in,<br />
p30 Feb 4<br />
Diaper den, as family trade builder<br />
for drive-in theatre, p51 Nov 5, '55<br />
Party, free spring, for kids at drivein<br />
ployground, p56 Jun 2<br />
RAMPS<br />
(See<br />
Drive-lns)<br />
Asphalt-treated, Colonial Drive-In,<br />
Annapolis, Md., with photo, p54<br />
Feb 4<br />
RECORDINGS<br />
Tape, by commercial service, p29<br />
Apr?<br />
Tape, do sales job ot drive-ins, p28<br />
Apr 7<br />
Tape, mode in circuit's studio, p28<br />
Apr 7<br />
REFRESHMENT SERVICE<br />
Beverage end popcorn cups, p95 Feb<br />
4<br />
Beverage equipment, cleaning, p60<br />
Oct 22, '55<br />
Beveroge, merchandising, p8 Aug 4<br />
Beverage soles, increased by promotions,<br />
p65 Feb 4<br />
Beverage soles, increosed with manual<br />
dispensers and automatic vendors,<br />
p35 May 5<br />
Beverage soles tripled by tie-in with<br />
second concessions item, p64 Feb 4<br />
Butterlike flavor seasoning, p42 Aug<br />
4<br />
Butter-sprayer for popped corn, p51<br />
Dec 3, '55<br />
Cofeterio-style popular in New England,<br />
p33 Jun 2<br />
Candy bars, for Christmos trode, p77<br />
Sep 15<br />
Candy, nut, soles range up to 75<br />
per cent in tests, p22 Moy 5<br />
Candy, profits in penny vending of,<br />
p22 May 5<br />
Condy, reducing angle as aid to<br />
soles of, p22 Nov 5, '55<br />
Candy, stimulating soles of, p48 Apr<br />
7<br />
Candy, success formula for bulk,<br />
p56 Oct 22, '55<br />
Cents-per-person costs and profits,<br />
p41 Dec 3, '55<br />
Charcoal broiler, outdoor, pIO Feb 4<br />
Chicken, deep-fried, tested formula<br />
for, p25 May 5<br />
Chili dog sauce, p50 Jon 7<br />
Chocolate bors, ten-cent, p49 Dec 3,<br />
'55<br />
Chocolate bars. Lady Betty, p56 Mor<br />
3<br />
Chocolate drink, new, for drive-in<br />
theatres, p32 Jun 2<br />
Clam fritters, popular at Boston driveins,<br />
p66 Feb 4<br />
Coffee, vendor for freshly percolated,<br />
p93 Feb 4<br />
Coffee, instant, recommended<br />
drive-ins, plO May 5<br />
for<br />
Coffee, patrons serve themselves, p47<br />
Feb 4<br />
Cokes, 6,000 sold on a busy night,<br />
p8 May 5<br />
Concessions, air-conditioned, pay-off,<br />
p37 Sep 15<br />
Concessions, cost control for, p41<br />
Dec 3, '55<br />
Concessions design, V-shaped, Colonial<br />
Drive-In, Annapolis, Md.,<br />
p53 Feb 4<br />
Concessions, fall wrap-up and spring<br />
reopening, p28 Feb 4<br />
Concessions, increased soles and<br />
profits from, pi 8 Feb 4<br />
Concessions merchandise,<br />
pi 3 Aug 4<br />
storage of,<br />
Concessions, new, up sales as much<br />
as 100 per cent, p40 Sep 15<br />
Concessions personnel should know<br />
ttie merchandise, plO Aug 4<br />
Concessions planning, 25 questions<br />
onswered on, p24 Feb 4<br />
Concessions stand, conch shell, Missouri<br />
Theatre,<br />
Oct 22, '55<br />
Columbia, Mo., p46<br />
Concessions sales, promoted by playground<br />
stunts, p25 Oct 6<br />
Concessions stands, drive-in, photos<br />
of, pi 1 Feb 4; p49 Mar 3; p23,<br />
p24, p25 Apr 7; cover, p8, p9, pIO,<br />
pi 4 May 5; p33 June 2; p46 Jul 7;<br />
p8 Aug 4; p37, p38, p64, p65 Sep<br />
15; p37 Oct 6<br />
Concessions stonds, indoors, photos<br />
of, pi 4, p27, p32, p36, p41, p45,<br />
p52, p56, p68 Oct 22, '55; pi 9,<br />
p20, p21 Nov 5, '55; p57, p61<br />
Apr 7; pi I, pl6, pl7 May 5; p35,<br />
p36 Jul 7; plO, pi 2 Aug 4<br />
Concessions updating, a continuous<br />
program, p28 Mor 3<br />
Croquettes, chart for electric frying<br />
of, p27 May 5<br />
Customers, psychology of handing<br />
tray to, pi 4 May 5<br />
Deep fat-frying, manual of, p24 May<br />
Dispenser, cold drink, p49 Jul 7<br />
Dispenser, drink, analuminated, p80<br />
Apr 7<br />
Dispenser, drink, whirlpool, p54 May 5<br />
Dispenser, cold drink, 800-cup capacity,<br />
p43 Aug 4<br />
Dispenser, 14 steps for cleaning, p6I<br />
Oct 22, '55<br />
Dispenser jet spray, p48 Jon 7<br />
Dispenser, multiple soft drink, p79<br />
Sep 15<br />
Dispenser, with cascading fountain<br />
action, p49 Jon 7<br />
Dispenser, with spinner animation,<br />
p49 Jul 7<br />
Doughnuts, chart for electric frying,<br />
p26 May 5<br />
Drink, tips on serving a good,<br />
Aug 4<br />
p9<br />
Eggs, hord-boiled, sell at Regent<br />
Theatre, Kansas City, pl6 May 5<br />
Fat, doily filtering of, saves money,<br />
p27 May 5<br />
Fire rules, quiz on, pi 8 May 5<br />
Fish, chart for electric frying,<br />
May 5<br />
p26<br />
Free glasses with 32-ounce drink,<br />
p28 Oct 6<br />
Freezer-dispenser, soft ice creom, p54<br />
Moy 5<br />
French fries, art of preparing,<br />
May 5<br />
p28<br />
Frying, electric, chart for, p25 May 5<br />
Hamburgers, 3,000 sold on busy<br />
night, p8 May 5<br />
Hot chili soup, tried of Michigan<br />
drive-ins, p62 Feb 4<br />
Hot chocolate, as profit item, p47<br />
Feb 4<br />
Hot chocolate dispenser, p53 Nov 5,<br />
'55<br />
Hot dog grill, p93 Feb 4<br />
Hot dogs, chili-flavored, p80 Apr 7<br />
Hot dogs, popular at Closs A indoor<br />
theatres, p62 Feb 4<br />
Hot dogs, selling in conventional theatres,<br />
p60 Feb 4<br />
Hot drink dispenser, p52 Nov 5, '55<br />
Hot drinks, a profit item, p47 Feb 4<br />
Hot drinks, ot Detroit indoor concessions,<br />
p51 Feb 4<br />
Hot-food dispenser, multiunit, p77<br />
Sep 15<br />
Hot-food server, p64 Jun 2<br />
Ice cream, sold by eye appeal, p72<br />
Feb 4<br />
Ice cream, secret of selling more,<br />
pi 9 Aug 4<br />
Ice-cube maker, p81 Apr 7<br />
Imprinted cup, olds cold drink sales,<br />
p41 Apr 7<br />
Imprinted cup, speeds service, p46<br />
Apr 7<br />
Incentive plan, key to more soles,<br />
p25 Mar 3<br />
IrKlividuol item promotion pays off,<br />
p23 Jun 2<br />
Menu card, for incoming cars, p31<br />
Mar 3<br />
Merchandising, how to do a better<br />
job of, p49 Oct 22, '55<br />
Merchandising tricks, ten, pi 9 Nov 5,<br />
'55<br />
New items, pays to try, p41 Apr 7<br />
Nuts, profits in penny vending of,<br />
p22 May 5<br />
Onions, chart for electric frying, p26<br />
May 5<br />
Patties, barbecued hamburger, p63<br />
Jun 2<br />
Pickle juice odds zip to drinks, pl7<br />
May 5<br />
Pickles, click with concessions patrons,<br />
pi 6 May 5<br />
Pizza pie, instant, p80 Sep 1<br />
Popcorn ond seasoning, premeasured,<br />
p95 Feb 4<br />
Popcorn, clean machine and efficient<br />
attendant meon more sales of,<br />
p29 Oct 6<br />
Popcorn hybrids, p22 Dec 3, '55<br />
Popcorn island, outdoor, pi 1 Feb 4<br />
Popcorn mochines, proper heat and<br />
air flow in, p26 Jun 2<br />
Popcorn, name change boosts sales,<br />
p70 Feb 4<br />
Popcorn, overpricing, danger of, p52<br />
Apr 7<br />
Popcorn popping tips, p55 Feb 4<br />
Popcorn, quality depends on using<br />
finest ingredients, p46 Sep 15<br />
Popcorn sales aids, p55 Feb 4<br />
Popcorn, self-service device for, p31<br />
Jul 7<br />
Popcorn, what makes people buy, p29<br />
Jul 7<br />
Potatoes, chart for electric frying of,<br />
p26 May 5<br />
Prepared foods, savings through buying,<br />
p58 Feb 4<br />
Profit, control as secret of concessions,<br />
p41 Dec 3, '55<br />
Promotion, dual-product, p42 Apr 7<br />
Recordings, tope, do<br />
Apr 7<br />
sales job, p28<br />
Remodeling, gain seven cents per<br />
person by, p23 Oct 6<br />
Rush period, solving problems of, 77<br />
Drive-ln, Oklahoma City, p28 Oct 6<br />
BOXOFFICE :: October 20, 1956<br />
113
24<br />
5<br />
5<br />
Sales, aided by drawing for free King Center Twin Drive-ln, Houston,<br />
ticitets, p22 Nov 5, '55<br />
p76 Oct 22, '55<br />
Sales promotion for concessions: by Skydrome, Lake Worth, Flo., p72 Oct<br />
air conditioning of concessions,<br />
22, '55<br />
p37 Sep 15; by better value packs,<br />
p33 May 5; by free tickets drowing,<br />
p22 Nov 5, '55; by music association,<br />
p22 Nov 5, '55; by promoting<br />
individual items, p23 Jun<br />
REMODELING-INDOOR<br />
2; by promoting theatre Ames Theatre,<br />
attendance,<br />
p48 Apr 7; by six-point<br />
Ames, Idwo, p28 Oct<br />
22, '55<br />
program,<br />
p41 Apr 7; trade coupons Art policy revives o shuttered theatre.<br />
p26<br />
Surf Theatre, Detroit, p30<br />
and passes in popcorn boxes,<br />
Mor 3<br />
Sep 15<br />
Sandwiches, in heat-sealed bags, p63<br />
Bard Theatre, Miami, p40 Oct 22, '55<br />
Jun 2<br />
Carpeting, use of, in remodeling, pi 2,<br />
Sandwiches, pork tenderloin, sell<br />
pl3 Jun 2<br />
steadily, p4\ Apr 7<br />
Chicago Theatre, p33 Oct 22, '55<br />
Screen light, increased 40 per cent Community Theatre, Kingston, N. Y.,<br />
by new iomp, p59 Sep 15<br />
p23 Oct 22, '55<br />
Service, carside, increase concessions Concessions, remodeled, photos, p8,<br />
soles, p29 May 5<br />
pi 3, pi 4. pi 5, pi 8, p23, p24, p25<br />
Shokemoker, automatic, p57 Mor 3<br />
Jan 7; p28 Mar3<br />
Shokemoker, counter-bockbar, p53 Corridor, pi 5 Oct 22, '55<br />
Nov 5, '55<br />
Decor, from horse opera to art in,<br />
Shrimp rolls, soles linked to music, p37 May 5<br />
p22 Nov 5, '55<br />
Decorator ideas, 14, p32 Oct 22, '55<br />
Signs, concessions merchandising,<br />
Ellis Theatre, Philadelphia, p61 Apr<br />
photos, p53 Apr 7<br />
7; p9 Jun 2<br />
Snack bar for peak trade, p5J Jun 7 Escalator installation, pi 4 Mar 3<br />
Snack bars, new, increase soles, p23 Fox Theotre, Carthage, Mo., p35 Oct<br />
Jan 7<br />
22, '55; p8 Jun 2<br />
Soft-serve machine, bockbar, p50 Fox Theatre, Detroit, p32 Oct 6<br />
Jul 7<br />
Foyer-lobby enlarged, with loss of<br />
Station vs. cafeteria operation, p52<br />
only eight seats, pi 4 Jan 7<br />
Oct 22, '55<br />
Fronts, eight ideas for, p30 Oct 22,<br />
Stillwater dispenser, with - cold control,<br />
p41 Aug 4<br />
Gopher Theatre, Minneapolis, pi 2<br />
'55<br />
Syrups, dry, for Stillwater drinks, p54 Dec 3, '55<br />
May 5<br />
Granada Theatre, Cleveland, p42<br />
Tatar dogs, steady soles of, p41 Apr Jun 2<br />
4<br />
Kenmore Theatre, Boston, p29 Oct<br />
Thirst, create one—then satisfy it,<br />
22, '55<br />
p8 Aug 4<br />
Keswich, Glenside, Po., p9 Jun 2<br />
30-cent drinks successful, p41 Apr 7 Liberty Theatre, Columbus, Go.,<br />
3,000 hamburgers,<br />
p35<br />
6,000 cokes on a<br />
Jul 7<br />
busy night, p8 May 5<br />
Lincoln Theatre, Cheyenne, Wyo.,<br />
Toddy,<br />
p8<br />
hot, as profit item, p47 Feb 4 Nov 5,<br />
Toddy, tried by Commonwealth '55<br />
Theotres,<br />
p4l Apr 7<br />
Y., p9 Jun 2<br />
Little Neck Theatre, Little Neck, N.<br />
Troilers, available, p64 Oct 22, '55<br />
Loons for, pi 6 Oct 22, '55<br />
Vending, manual or automatic? pll<br />
May Lobby and foyer combined,<br />
5<br />
pi 3 Oct<br />
22,<br />
Vending, penny, p22 May '55<br />
5<br />
Lobby, Studio Theatre, Pittsburgh,<br />
p37 May 5<br />
Lobby, with mahogany paneling, p40<br />
Oct 22, '55<br />
Assistance, p58 Sep 15<br />
Marquee, with fluted chasers, RKO<br />
Coral Woy Drive-In, Miami, p71 Oct Orpheum, Davenport, Iowa, p26<br />
22, '55<br />
Sep 15<br />
Dixie Drive-ln, Delond, Flo., p5I Jun Marquees, full width, Lincoln Theatre,<br />
Cheyenne, p9 Nov 5, '55;<br />
REMODELING-DRIVE-INS<br />
BOXOFFICE<br />
Handy Subscription Order Form<br />
825 Van Brunt Blvd.,<br />
Kansas City 24, Mo.<br />
Please enter my subscription to BOXOFFICE, 52 issues per yeor (13<br />
of which contoin The MODERN THEATRE Section).<br />
n $3.00 for 1 Yeor D $5.00 for 2 Years D $7.00 for 3 Years<br />
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Theatre<br />
Street<br />
Town..<br />
Name<br />
Position<br />
State..<br />
Terminal Theatre,<br />
Sep 15<br />
Chicago, p25<br />
Marquees, rounded, p28, p29 Oct 22,<br />
'55; pl4, pl5 Mor 3<br />
Marquees, updated at Paramount<br />
Theatres, Aurora, III., and Terminal<br />
Theatre, Chicago, p25 Sep 15<br />
Mechonics' liens,<br />
Oct 22, '55<br />
watch out for, p42<br />
Mezzanine, updoting, p34 Oct 22, '55<br />
Missouri Theotre, Columbia, Mo.. p44<br />
Oct 22, '55<br />
Neighborhood house of tomorrow,<br />
pi 12 Oct. 22, '55<br />
No more 'El'—new facade, RKO 58th<br />
Street Theatre, New York City, p22<br />
Aug 4<br />
Old Spanish decor bows to modern,<br />
Granada Theatre, Cleveland, p48<br />
Jun 2<br />
Palace Theatre, Phenix City, Alo.,<br />
p34 Jul 7<br />
Powder Room, Lincoln Theatre, Cheyenne,<br />
p9 Nov 5, '55<br />
Remodeling, without removing partitions,<br />
p24, p25 Oct 22, '55<br />
Reseating as major<br />
Jun 2<br />
phase of, p8<br />
Riolto Theatre,<br />
Jon 7<br />
Columbus, Go., pi<br />
Rivoli Theatre, New York, pi 6 Dec<br />
3, '55<br />
RKO 58th Street Theatre,<br />
City, p22 Aug 4<br />
New York<br />
Roxy Theatre,<br />
'55<br />
Tocomo, pi 2 Oct 22,<br />
RKO Orpheum Theatre, Denver, cover,<br />
Jon 7; p88 Feb 4; p8 Jun 2<br />
Shaker Theatre, Shoker Heights, Ohio,<br />
pi 12 Oct 22, '55<br />
.<br />
Stanley Warner Theatres—Stanton,<br />
Mostbaum and Stanley, Philadelphia,<br />
pi 4 Mar 3<br />
State Theatre, Chicago, pi 7 Jon 7<br />
Studio Theatre, Pittsburgh, p37 May<br />
Surf Theatre, Detroit, p31 Sep 15<br />
Varsity Theatre, Seattle, p24 Oct<br />
22, '55<br />
World Theatre, Minneapolis,<br />
p20 Oct 22, '55<br />
Minn..<br />
RESTROOMS<br />
Ceramic tile, cleaning, plO Nov 5, '55<br />
Choosing fixtures, pi 04 Oct 22, '55<br />
Cleanliness essential, pl07 Oct 22, '55<br />
Deodorizer and sonitizer, p53 Nov<br />
5, '55<br />
Dispenser for paper toilet seat covers,<br />
p40 Oct 6<br />
Efficient, how to plan and run, pi<br />
Nov 5, '55<br />
Hand dryer, electric, p47 Jan 7<br />
Maintenance, pi 06 Oct 22, '55; p8<br />
Oct 6<br />
Modern, reduce maintenance, p104<br />
Oct 22, '55<br />
Photos, pi 04 Oct 22, '55; pi 2, pi 3,<br />
pi 4 Nov 5, '55<br />
Planning, pi 04 Oct 22, '55; pi 2 Nov<br />
5, '55<br />
plastic bottle-applicator for bowlcleoning<br />
liquids, p41 Aug 4<br />
Soap dispenser and shelf, p80 Sep 15<br />
Tissues, soap-impregnated, p42 Aug<br />
SAFETY<br />
Eliminating a highwoy traffic hazard,<br />
p72 Oct 22, '55<br />
Emergency instructions, pl03 Oct. 22,<br />
'55<br />
Fire emergency, pi 03 Oct 22, '55<br />
Fire rules, for Christmas, pi 5 Oct 22,<br />
'55<br />
Panic, emergency, pi 03 Oct 22, '55<br />
Safeguarding patrons, o drive-in obligotion,<br />
p79 Oct 22, '55<br />
Safety guide for patrons, p83 Oct<br />
22, '55<br />
Sickness, emergency, pi 03 Oct 22, '55<br />
Signs, playgrounds, cut accidents,<br />
p31 Apr 7<br />
Panic, emergency, pi 03 Oct 22, '55<br />
Smoke, emergency, pi 03 Oct 22, '55<br />
Traffic control at drive-in, p77, p78<br />
Oct 22, '55<br />
Underwriters Laboratories label, as<br />
symbol of theotre, pi 1 Oct 6<br />
Warning signs, pi 5 Nov 5, '55<br />
Yuletide safety rules, pi 5 Nov 5, '55<br />
SANITATION<br />
Drain pipe cleaning device, p56 Mor<br />
3<br />
Drain pipe flushing gun, p49 Jan 7<br />
Green deposits, removing from washroom<br />
fixtures, pi 7 Nov 5, '55<br />
Restrooms, pi 06 Oct 22, '55<br />
Soap, jelly vs. liquid, p30 Jon 7<br />
SCREENS<br />
Astrolite screen, p41 Nov 5, '55<br />
Block screen, unusuol effects on<br />
with color and lighting, p45 Nov<br />
Illumination, how to<br />
mum, p34 Jun 2<br />
obtain maxi-<br />
Light distribution in a wide auditorium,<br />
chart, p9 Jul 7<br />
Paint, onti-rust, p64 Jun 2<br />
Photos of, p5I Nov 5, '55; pi 9 Dec<br />
3, '55; p22, p25 Apr 7; cover, Jul<br />
7; p39 Aug 4<br />
Plastic coating, liquid vinyl, for outdoor<br />
screens, p50 Jul 7<br />
Presentation, correct lenses ond ratios<br />
for maximum brightness, d9<br />
Jul 7<br />
Rear projection for screen moterial,<br />
p48 Jon 7<br />
Screen sizes, comparison<br />
plO Jul 7<br />
of, chart,<br />
Tripod construction, photo, p39 Aug<br />
4<br />
SCREEN TOWER<br />
Easel leg construction, p51 Nov 5, '55<br />
Windstorms, tower built to withstand,'<br />
p70 Sep 15<br />
SEATING<br />
Loge seating, wide-center type, wins<br />
patronage, p32 Oct 6<br />
Love seats, photo, pIO Jon 10<br />
Luxury-type, Fox Theatre, Trono,<br />
Calif., cover, Jun 2<br />
Refinishing, pI7 Nov 5, '55<br />
Reseating, a major phase of updating,<br />
p8 Jun 2<br />
Reseating, before and after photos,<br />
p8, p9 Jun 2<br />
Varicolored seats in Paragon Theatre,<br />
Melville, Sosk., p8 Jon 7<br />
SIGNS<br />
Drive-in, p47 Moy 5<br />
Photos of, pi 4 Jan 7; p89 Feb 4; p20,<br />
p2I Mor 3; p51, p53 May 5; p39<br />
Aug 4; p26 Sep 1<br />
Verticol chaser, RKO Orpheum Theatre,<br />
Davenport, Iowa, p26 Sep 15<br />
TESMA<br />
International Trade Show Issue, Sep<br />
15<br />
International Trade Show, diagram of<br />
booths, p9 Sep 15; peak interest<br />
in, pi 2 Sep 15; photos, cover, pll<br />
Sep 1 5; popcorn, candy and concessions<br />
hall, p9 Sep 15<br />
Trodeshow pictures, pp8-13 Dec 3,<br />
'55; p26 Jon 7<br />
Trodeshow, 1956, international in<br />
scope, p43 Apr 7<br />
THRILLARAMA<br />
Theatre,<br />
Apr 7<br />
designed<br />
TRAFFIC CONTROL<br />
for every, p32<br />
Eliminating o highway hazard, p72<br />
Oct 22, '55<br />
Entering drive-in at 60-per, p77 Oct<br />
22, '55<br />
New troffic pattern, drive-in, redesigned<br />
to meet, p74 Oct 22, '55<br />
Safeguarding patrons o drive-in obligation,<br />
p78 Oct 22, '55<br />
WALLS<br />
w<br />
Acousticol, cteoning, p50 Jun 4<br />
Acousticol treatment, pl6 Jon 7<br />
Damaged by chair backs, p22 Mor 3<br />
Mahogany paneling in lobby, p41<br />
Oct 22, '55<br />
Marble, soaps Injure, p62 Apr 7<br />
Mosonite, removing lipstick from,<br />
p55 Sep 15<br />
Photos of vorious types, pi 3, pi 4,<br />
p15, p21, p24, p27, p32 p33,<br />
p34, p40 Oct 22, '55; plO, pi<br />
Jan 7; p60 Apr 7; pi 2, pi 3 Jun 2<br />
114 Th« MODERN THEATBE SECTION
For bigger box off ice . . • offer patrons the<br />
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Attracting customers to your theatre is easier<br />
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Full-upholstered spring-back Bodiform Chairs<br />
are scientifically designed to fit the contours of<br />
the hinnan body. This means correct posture,<br />
restful comfort. The ^-safetyfold spring-arch<br />
seats are full-upholstered, with full rubber pad.<br />
They permit controlled resiliency, allow more<br />
room for passing, easier housekeeping.<br />
All Bodiform standards are of gray iron.<br />
For<br />
sturdiness and quiet, middles have turned-in feet,<br />
which eliminate stumbling.<br />
American Seating offers the most complete line<br />
of theatre chairs on the market, with the greatest<br />
use-values in e\ery price ijracket. Call in an<br />
American Seating representative.<br />
Let him show<br />
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IT TAKES A MIRACLE !<br />
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PONY RIDE<br />
The most popular pony<br />
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field! 15 ft. in diameter;<br />
available with 8, 12 or 16<br />
ponies. Heavy all-steel<br />
framework and platform.<br />
All gears sealed in oil,<br />
eliminating motor maintenance.<br />
Colorful cast-iron<br />
ponies outlast wooden<br />
ponies by years . . . and<br />
always look more attractive.<br />
A proved profit makerl<br />
Ai Low Ai<br />
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It seems like a miracle . . . the way traffi<br />
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telescoping pipe design for fast erection<br />
or disassembly. 16' high; 26"<br />
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Line<br />
two children easily. Driving mechanism<br />
located in the<br />
hub of the wheel,<br />
OHVf<br />
8'<br />
from the ground and<br />
seats—and far out out<br />
And<br />
of the reach of children.<br />
Always an «1800 * Tlie<br />
instant<br />
hiti<br />
ft<br />
*PrIc«s quoted are f.o.b. Grinnell, Iowa<br />
OfPloyground Equipment.,<br />
Name Of Your Nearest<br />
Miracle Representative<br />
Vi<br />
iWilRACLE<br />
^i_e EQUIPMENT CO. 1.<br />
Ki GRINNELL, IOWA 9