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<strong>Chick</strong>-<strong>fil</strong>-A, Inc.<br />
A Tradition of Excellence<br />
For more than 40 years, <strong>Chick</strong>-<strong>fil</strong>-A has set out to “Be America’s best quick-service restaurant.”<br />
As the Atlanta-based restaurant chain has strived to live up to that goal, it has earned some of<br />
the most prestigious awards and recognitions in the quick-service industry. These recognitions<br />
have been presented to <strong>Chick</strong>-<strong>fil</strong>-A in honor of its commitment to serving consistent quality<br />
menu offerings as well as the chain’s promise to deliver a positive dining experience. Following<br />
is a list of recent recognitions <strong>Chick</strong>-<strong>fil</strong>-A has received:<br />
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2009 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
The “Choice in Chains” awards are presented as a result of a national survey of<br />
consumers from across the country who are asked to rate their favorite restaurants by<br />
food category. <strong>Chick</strong>-<strong>fil</strong>-A has received this prestigious award 15 of the past 16 years.<br />
2009 American Marketing Association’s Silver EFFIE Award<br />
(Sustained Success Category)<br />
The Silver EFFIE award was presented to <strong>Chick</strong>-<strong>fil</strong>-A for sustained creativity and<br />
effectiveness in advertising for the chain’s “Eat Mor Chikin ® ” Cow campaign.<br />
2009 QSR “Best Drive-Thru”<br />
In its 2009 Best Drive-Thru in America Survey, QSR ranked <strong>Chick</strong>-<strong>fil</strong>-A first overall for<br />
the third year in a row.<br />
2008 Men’s Health “Healthiest Restaurants for Kids”<br />
Men’s Health recognized <strong>Chick</strong>-<strong>fil</strong>-A as America’s Healthiest Chain Restaurant for Kids.<br />
2008 QSR “Best Drive-Thru”<br />
2008 Atlanta Corporate Fitness Challenge Winner<br />
After challenging local corporations to an eight-week fitness challenge, <strong>Chick</strong>-<strong>fil</strong>-A was<br />
named Most Fit Overall in this inaugural competition<br />
2008 BusinessWeek/J.D. Power “Customer Service Champs”<br />
Using data compiled by consumer researcher J.D. Power & Associates, BusinessWeek in<br />
March 2008 released its ranking of the best-in-class companies in the area of customer<br />
service. <strong>Chick</strong>-<strong>fil</strong>-A ranked 22 nd overall and was one of only two restaurant concepts<br />
listed (with Starbucks). The company received high marks for putting a premium on<br />
service and for promoting a “family dynamic” (including its “Closed on Sunday” policy).<br />
2008 Kaiser Permanente “Most Fit Company in Atlanta”<br />
Kaiser Permanente designed the “Most fit Company in Atlanta” application to promote<br />
health and fitness among metro-Atlanta companies and their employees. <strong>Chick</strong>-<strong>fil</strong>-A<br />
earned the designation “Most Fit Company in Atlanta (100-999 employees)” five years<br />
running, following the inception of its own health and wellness program.<br />
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2008 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
2007 Zagat/“Today Show” Fast-Food Survey<br />
In the 2007 survey – jointly conducted by Zagat and NBC’s “Today Show” – <strong>Chick</strong>-<strong>fil</strong>-A<br />
ranked first in overall service, as well as first in the chicken restaurant category.<br />
2007 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
2007 QSR Magazine “Best Drive-Thru In America”<br />
2007 Men’s Fitness “Fit 15”<br />
<strong>Chick</strong>-<strong>fil</strong>-A was named by Men’s Fitness magazine in its assessment of the Fittest<br />
Companies in America – companies that were exemplary in their focus on employee<br />
health and wellness.<br />
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2007 Kaiser Permanente “Most Fit Company in Atlanta”<br />
2007 Advertising Week “Madison Avenue Advertising Walk of Fame”<br />
The <strong>Chick</strong>-<strong>fil</strong>-A “Eat Mor Chikin ® ” Cows were recognized as one of America’s most<br />
popular advertising icons in a vote sponsored by Advertising Week and became the<br />
newest members of New York’s Madison Avenue Advertising Walk of Fame.<br />
2006 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
• 2006 OBIE Hall of Fame Award<br />
The Outdoor Advertising Association of America (OAAA) recognized <strong>Chick</strong>-<strong>fil</strong>-A and its<br />
renegade Cows with the organization's OBIE Hall of Fame Award. OAAA presents the<br />
award annually to brands that have displayed outstanding outdoor creative work over an<br />
extended period of time.<br />
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2005 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
2005 Sandelman & Associates Quick-Track “Award of Excellence”<br />
As a result of this independent study of 67,000 fast-food users in 57 markets, <strong>Chick</strong>-<strong>fil</strong>-A<br />
was the fourth-highest-ranked chain overall for customer satisfaction and the highestranked<br />
chicken restaurant chain in the nation. For 2004, <strong>Chick</strong>-<strong>fil</strong>-A earned nine Awards<br />
of Excellence, outscoring all other chicken restaurant chains overall and on eight of the<br />
12 key attributes (including friendliness/courtesy and overall appeal to kids).<br />
2004 QSR Magazine “Best Drive-Thru In America”<br />
J.D. Power and Associates 2004 Restaurant Satisfaction Study SM<br />
<strong>Chick</strong>-<strong>fil</strong>-A’s overall satisfaction index received the highest ranking in the South by<br />
receiving top ratings in two of the four categories: meal and service.<br />
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Fast Company’s 2004 “Customers First Awards”<br />
In its inaugural “Customers First Awards,” Fast Company magazine recognized <strong>Chick</strong>-<strong>fil</strong>-A<br />
as the “Customer-Centered Leader” among all types of businesses in recognition of the<br />
chain’s success in the areas of service, satisfaction and loyalty.<br />
2004 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
2003 QSR Magazine “Best Drive-Thru In America”<br />
2003 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
2002 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
2002 QSR Magazine “Best Drive-Thru In America”<br />
2002 National Restaurant Association’s “Employer of Choice Award”<br />
(Quick-Service Restaurant Category)<br />
The Employer of Choice Award honors restaurants that understand that enhancing<br />
employee satisfaction ultimately leads to achieving guest satisfaction. <strong>Chick</strong>-<strong>fil</strong>-A was<br />
considered among more than 70 restaurants in the quick-service category.<br />
2001 Sandelman & Associates Quick-Track “Award of Excellence”<br />
Second-highest-ranked chain overall nationally for customer satisfaction; highest-ranked<br />
chicken restaurant chain in the nation.<br />
2001 Restaurant Hospitality’s “Best Kid’s Menu in America” Merit Award<br />
(Quick-Service Restaurant Category)<br />
2001 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
2000 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
2000 Restaurant Hospitality’s “Best Kid’s Menu in America”<br />
(Quick-Service Restaurant Category)<br />
2000 Sandelman & Associates Quick-Track “Award of Excellence”<br />
1999 Restaurants & Institutions’ “Choice in Chains Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
1998 New York American Marketing Association’s Silver EFFIE Award<br />
(Fast Food/Restaurants Category)<br />
The Silver EFFIE award was presented to <strong>Chick</strong>-<strong>fil</strong>-A for creativity and effectiveness in<br />
advertising for the chain’s “Eat Mor Chikin ® ” Cow campaign.<br />
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1998 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction<br />
Award (<strong>Chick</strong>en Category)<br />
1997 Silver Lion Award – Cannes International Advertising Festival<br />
The “Eat Mor Chikin” Cows showed their international appeal when they were presented<br />
with the Silver Lion Award at the Cannes International Advertising Festival, the biggest<br />
and best-attended festival worldwide.<br />
1996 OBIE Award for Outdoor Advertising (Food Category)<br />
The OBIE Award, which honored <strong>Chick</strong>-<strong>fil</strong>-A’s “Eat Mor Chikin” Cow campaign, is one of<br />
the oldest and most prestigious honors for creative excellence in advertising.<br />
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