awards - Chick-fil-A

Chick-fil-A, Inc.
A Tradition of Excellence
For more than 40 years, Chick-fil-A has set out to “Be America’s best quick-service restaurant.”
As the Atlanta-based restaurant chain has strived to live up to that goal, it has earned some of
the most prestigious awards and recognitions in the quick-service industry. These recognitions
have been presented to Chick-fil-A in honor of its commitment to serving consistent quality
menu offerings as well as the chain’s promise to deliver a positive dining experience. Following
is a list of recent recognitions Chick-fil-A has received:
• 2010 Advertising Age “Marketer of the Year 2010” Runner-Up
The “Marketer of the Year” award evaluated six companies that made a mark in 2010,
including Chick-fil-A, Apple, Domino’s, Ford Motors, PepsiCo and Southwest Airlines.
Chick-fil-A was selected as one of five runners-up for its steady growth and successful
15-year “Eat Mor Chikin ® ” marketing campaign.
• 2010 Zagat Fast Food Survey’s “Best Value” and “Best Milkshakes”
The Fast Food Survey rates 136 quick service restaurant chains based on over 6,000
diners’ experiences across the country. Chick-fil-A, Inc. was rated fifth in the category of
“Best Value” and was one of five recognized for “Best Milkshakes.”
• 2010 J.D. Power and Associates Restaurant Satisfaction Study “Top
Restaurant Brands in Customer Satisfaction”
The Restaurant Satisfaction Study rated over 100 casual dining, family dining and quick
service restaurant chains in the area of customer service. Over 93,000 diners were
surveyed. Chick-fil-A received the top rating in the quick service restaurant category in
Atlanta, Houston and Washington, D.C.
• 2009 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
The “Choice in Chains” awards are presented as a result of a national survey of
consumers from across the country who are asked to rate their favorite restaurants by
food category. Chick-fil-A has received this prestigious award 15 of the past 16 years.
• 2009 American Marketing Association’s Silver EFFIE Award
(Sustained Success Category)
The Silver EFFIE award was presented to Chick-fil-A for sustained creativity and
effectiveness in advertising for the chain’s “Eat Mor Chikin ® ” Cow campaign.
• 2009 QSR “Best Drive-Thru”
In its 2009 Best Drive-Thru in America Survey, QSR ranked Chick-fil-A first overall for
the third year in a row.
• 2008 Men’s Health “Healthiest Restaurants for Kids”
Men’s Health recognized Chick-fil-A as America’s Healthiest Chain Restaurant for Kids.
-more-

• 2008 QSR “Best Drive-Thru”
• 2008 Atlanta Corporate Fitness Challenge Winner
After challenging local corporations to an eight-week fitness challenge, Chick-fil-A was
named Most Fit Overall in this inaugural competition
• 2008 BusinessWeek/ J.D. Power “Customer Service Champs”
Using data compiled by consumer researcher J.D. Power & Associates, BusinessWeek in
March 2008 released its ranking of the best-in-class companies in the area of customer
service. Chick-fil-A ranked 22 nd overall and was one of only two restaurant concepts
listed (with Starbucks). The company received high marks for putting a premium on
service and for promoting a “family dynamic” (including its “Closed on Sunday” policy).
• 2008 Kaiser Permanente “Most Fit Company in Atlanta”
Kaiser Permanente designed the “Most fit Company in Atlanta” application to promote
health and fitness among metro-Atlanta companies and their employees. Chick-fil-A
earned the designation “Most Fit Company in Atlanta (100-999 employees)” five years
running, following the inception of its own health and wellness program.
• 2008 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 2007 Zagat/ “Today Show” Fast-Food Survey
In the 2007 survey – jointly conducted by Zagat and NBC’s “Today Show” – Chick-fil-A
ranked first in overall service, as well as first in the chicken restaurant category.
• 2007 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 2007 QSR Magazine “Best Drive-Thru In America”
• 2007 Men’s Fitness “Fit 15”
Chick-fil-A was named by Men’s Fitness magazine in its assessment of the Fittest
Companies in America – companies that were exemplary in their focus on employee
health and wellness.
• 2007 Kaiser Permanente “Most Fit Company in Atlanta”
• 2007 Advertising Week “Madison Avenue Advertising Walk of Fame”
The Chick-fil-A “Eat Mor Chikin ® ” Cows were recognized as one of America’s most
popular advertising icons in a vote sponsored by Advertising Week and became the
newest members of New York’s Madison Avenue Advertising Walk of Fame.
• 2006 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
-more-

• 2006 OBIE Hall of Fame Award
The Outdoor Advertising Association of America (OAAA) recognized Chick-fil-A and its
renegade Cows with the organization's OBIE Hall of Fame Award. OAAA presents the
award annually to brands that have displayed outstanding outdoor creative work over an
extended period of time.
• 2005 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 2005 Sandelman & Associates Quick-Track “Award of Excellence”
As a result of this independent study of 67,000 fast-food users in 57 markets, Chick-fil-A
was the fourth-highest-ranked chain overall for customer satisfaction and the highestranked
chicken restaurant chain in the nation. For 2004, Chick-fil-A earned nine Awards
of Excellence, outscoring all other chicken restaurant chains overall and on eight of the
12 key attributes (including friendliness/courtesy and overall appeal to kids).
• 2004 QSR Magazine “Best Drive-Thru In America”
• J.D. Power and Associates 2004 Restaurant Satisfaction Study SM
Chick-fil-A’s overall satisfaction index received the highest ranking in the South by
receiving top ratings in two of the four categories: meal and service.
• Fast Company’s 2004 “Customers First Awards”
In its inaugural “Customers First Awards,” Fast Company magazine recognized Chick-fil-A
as the “Customer-Centered Leader” among all types of businesses in recognition of the
chain’s success in the areas of service, satisfaction and loyalty.
• 2004 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 2003 QSR Magazine “Best Drive-Thru In America”
• 2003 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 2002 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 2002 QSR Magazine “Best Drive-Thru In America”
• 2002 National Restaurant Association’s “Employer of Choice Award”
(Quick-Service Restaurant Category)
The Employer of Choice Award honors restaurants that understand that enhancing
employee satisfaction ultimately leads to achieving guest satisfaction. Chick-fil-A was
considered among more than 70 restaurants in the quick-service category.
• 2001 Sandelman & Associates Quick-Track “Award of Excellence”
Second-highest-ranked chain overall nationally for customer satisfaction; highest-ranked
chicken restaurant chain in the nation.
-more-

• 2001 Restaurant Hospitality’s “Best Kid’s Menu in America” Merit Award
(Quick-Service Restaurant Category)
• 2001 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 2000 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 2000 Restaurant Hospitality’s “Best Kid’s Menu in America”
(Quick-Service Restaurant Category)
• 2000 Sandelman & Associates Quick-Track “Award of Excellence”
• 1999 Restaurants & Institutions’ “Choice in Chains Customer Satisfaction
Award (Chicken Category)
• 1998 New York American Marketing Association’s Silver EFFIE Award
(Fast Food/Restaurants Category)
The Silver EFFIE award was presented to Chick-fil-A for creativity and effectiveness in
advertising for the chain’s “Eat Mor Chikin ® ” Cow campaign.
• 1998 Restaurants & Institutions’ “Choice in Chains” Customer Satisfaction
Award (Chicken Category)
• 1997 Silver Lion Award – Cannes International Advertising Festival
The “Eat Mor Chikin” Cows showed their international appeal when they were presented
with the Silver Lion Award at the Cannes International Advertising Festival, the biggest
and best-attended festival worldwide.
• 1996 OBIE Award for Outdoor Advertising (Food Category)
The OBIE Award, which honored Chick-fil-A’s “Eat Mor Chikin” Cow campaign, is one of
the oldest and most prestigious honors for creative excellence in advertising.
# # #