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Benbrook's First Stand-Alone Chick-fil-A Restaurant Opening May 26

Benbrook's First Stand-Alone Chick-fil-A Restaurant Opening May 26

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FOR IMMEDIATE RELEASE<br />

Contact: Brenda Morrow Lydia Huerta<br />

<strong>Chick</strong>-<strong>fil</strong>-A, Inc.<br />

CP Communications Inc.<br />

brenda.morrow@chick-<strong>fil</strong>-a.com<br />

lydiahuerta@cpcommunicationsinc.com<br />

404.765.8064 210.310.6708<br />

Benbrook’s <strong>First</strong> <strong>Stand</strong>-<strong>Alone</strong> <strong>Chick</strong>-<strong>fil</strong>-A <strong>Restaurant</strong> <strong>Opening</strong> <strong>May</strong> <strong>26</strong>;<br />

<strong>First</strong> 100 in Line at New <strong>Restaurant</strong> to Win Free Year’s Supply of <strong>Chick</strong>-<strong>fil</strong>-A<br />

New <strong>Restaurant</strong> in Benbrook Brings 65 New Jobs as <strong>Chick</strong>-<strong>fil</strong>-A Continues to Grow Across the Country<br />

BENBROOK, Texas (<strong>May</strong> <strong>26</strong>, 2011) – A quarter century after <strong>Chick</strong>-<strong>fil</strong>-A ® grew from its shopping mall locations<br />

to open its first stand-alone restaurant, the <strong>Chick</strong>-<strong>fil</strong>-A restaurant chain will continue to make its award-winning drive-thru<br />

service and freshly prepared menu items more convenient when it opens its first Benbrook location on <strong>May</strong> <strong>26</strong>, and will<br />

award a free year’s supply of <strong>Chick</strong>-<strong>fil</strong>-A to the first 100 adults in line that morning.<br />

Seven years after it debuted at an Arizona grand opening, <strong>Chick</strong>-<strong>fil</strong>-A’s <strong>First</strong> 100 Celebration ushers in each grand<br />

opening around the country. The parking lot party draws <strong>Chick</strong>-<strong>fil</strong>-A’s loyal customers from miles around who come equipped<br />

with couches, TVs, computers, tents and other gear as they count down to the newest restaurant opening. Extreme weather<br />

conditions don’t dampen the enthusiasm of the participants who often arrive more than 24 hours in advance.<br />

A similar scene is expected in Benbrook where <strong>Chick</strong>-<strong>fil</strong>-A will award a one-year supply of free <strong>Chick</strong>-<strong>fil</strong>-A ® Meals<br />

(52 certificates) to each of the first 100 adults in line, age 18 and older with identification, at the restaurant located at<br />

8800 Benbrook Blvd. The line officially opens at 6 a.m., Wednesday, <strong>May</strong> 25, with the free meal cards being awarded<br />

Thursday, <strong>May</strong> <strong>26</strong>, sometime between 6 a.m. and 6:10 a.m. The restaurant will open for business immediately thereafter.<br />

If there are more than 100 people by 6 a.m. on Wednesday, <strong>May</strong> 25, all 100 spots will be determined by a raffle. See<br />

http://www.chick-<strong>fil</strong>-a.com/Locations/<strong>First</strong>-100 for complete rules.<br />

The opening of the first stand-alone <strong>Chick</strong>-<strong>fil</strong>-A in Benbrook comes 25 years after the chain first moved from the<br />

malls, where it helped to pioneer the in-mall food concept, to the street with the opening of its first stand-alone restaurant<br />

in its hometown of Atlanta in 1986. With 90 restaurant openings planned in 2011, <strong>Chick</strong>-<strong>fil</strong>-A will reach 1,000 stand-alone<br />

locations in addition to the restaurants it operates in shopping malls and at licensed locations such as universities and airports.<br />

Continuing to expand despite the country’s economic challenges, <strong>Chick</strong>-<strong>fil</strong>-A in 2010 opened 80 stand-alone and<br />

in-line restaurants, creating more than 4,500 new jobs, and expanded into metro Chicago where restaurants opened to<br />

record-breaking sales. The chain anticipates creating another 5,000 new jobs in 2011.<br />

After reaching $3 billion in sales for the first time in 2009, <strong>Chick</strong>-<strong>fil</strong>-A continued the positive trend in 2010 reporting<br />

that sales topped $3.58 billion. Marking <strong>Chick</strong>-<strong>fil</strong>-A’s 43 rd year of consecutive growth, last year’s sales represented an 11.37<br />

percent overall and 5.92 percent same-store performance over the chain’s sales performance the previous year.<br />

“We are thrilled to continue expanding and responding to the requests of our loyal customers to bring <strong>Chick</strong>-<strong>fil</strong>-A<br />

closer to where they live,” said Dan T. Cathy, President and COO, <strong>Chick</strong>-<strong>fil</strong>-A, Inc. “As we enter new regions and grow in<br />

established markets, we are grateful for our outstanding franchised Operators and their team members who provide the<br />

freshly prepared food and excellent service on both sides of the counter. Their efforts keep our customers coming back<br />

again and again.”


The <strong>First</strong> 100 event rewards and celebrates that loyalty with a 24-hour campout in the restaurant parking lot that<br />

includes music, contests, games, entertainment and, of course, plenty of <strong>Chick</strong>-<strong>fil</strong>-A. Since the event began in 2003, <strong>Chick</strong>-<strong>fil</strong>-A<br />

has given away more than $13 million in free food at its restaurant grand openings, with nearly $2.3 million slated to be<br />

awarded to <strong>First</strong> 100 participants in 2011.<br />

This year marks 65 years since founder Truett Cathy opened his first restaurant, the Dwarf Grill, in Hapeville, Ga., in 1946.<br />

It was there that Cathy, who celebrated his 90 th birthday on March 14, perfected his recipe for a boneless-breast-of-chicken sandwich<br />

which became the signature menu item when he opened his first <strong>Chick</strong>-<strong>fil</strong>-A restaurant in Atlanta in 1967. From the very beginning,<br />

Cathy’s focus on freshly prepared menu items and superior customer service have been hallmarks of the chain as it has grown to<br />

more than 1,500 restaurants in 39 states and Washington D.C.<br />

Jeremy Kirwan continues to extend that legacy as franchised Operator of the new Benbrook restaurant. A <strong>Chick</strong>-<strong>fil</strong>-A<br />

Operator of Ridgmar Mall since 2008, Kirwan is excited to bring the first stand-alone <strong>Chick</strong>-<strong>fil</strong>-A restaurant to Benbrook. Jeremy, his<br />

wife Mandy and their two sons look forward to living in Benbrook and connecting with the community.<br />

“<strong>Chick</strong>-<strong>fil</strong>-A may have grown to be the second-largest chicken restaurant chain in the country, but our ideals today are<br />

no different than those Truett Cathy exemplified when he started <strong>Chick</strong>-<strong>fil</strong>-A 43 years ago,” said Kirwan. “We want our<br />

customers to enjoy our freshly prepared food in the same friendly neighborhood environment he created.”<br />

With the 1986 opening of its first stand-alone restaurant came <strong>Chick</strong>-<strong>fil</strong>-A’s drive-thru service which has become an<br />

industry leader, topping studies for six years running. In the most recent QSR magazine Drive-Thru Performance Study,<br />

<strong>Chick</strong>-<strong>fil</strong>-A ranked number one overall in the survey which measured order accuracy, speed of service, menu board appearance<br />

and speaker clarity.<br />

The new Benbrook <strong>Chick</strong>-<strong>fil</strong>-A features a 4010-square-foot interior that seats 100 with additional outdoor seating and<br />

has warm colors and wood accents and a convenient, award-winning drive-thru while children will enjoy an indoor play area<br />

featuring an interactive section for toddlers. The new restaurant is open Monday through Saturday from 6:00 a.m. to<br />

10 p.m., serving a full breakfast menu until 10:30 a.m.<br />

While the core <strong>Chick</strong>-<strong>fil</strong>-A menu stays firmly in place, the chain rolled out its most-requested menu addition last<br />

summer when it introduced its <strong>Chick</strong>-<strong>fil</strong>-A Spicy <strong>Chick</strong>en Sandwich across the country. The success of the sandwich led the<br />

chain to spice up its breakfast menu as well, adding its <strong>Chick</strong>-<strong>fil</strong>-A Spicy <strong>Chick</strong>en Biscuit in January of this year.<br />

Sensitive to rising health concerns, especially among children, <strong>Chick</strong>-<strong>fil</strong>-A offers a completely trans fat-free menu and<br />

was among the first national quick-service restaurant chains to do so. At no extra charge, parents may substitute a small fruit<br />

cup for Waffle Potato Fries ® included in <strong>Chick</strong>-<strong>fil</strong>-A Kid’s Meals ® .<br />

In the December 2010 issue of Men’s Health, the publication discussed America’s Best and Worst <strong>Restaurant</strong>s. It<br />

named <strong>Chick</strong>-<strong>fil</strong>-A as the best chicken chain. While touting the <strong>Chick</strong>-<strong>fil</strong>-A’s healthier menu, the magazine stated, “Bottom line:<br />

You won't find a better meal at any fast food joint in the country.”<br />

About <strong>Chick</strong>-<strong>fil</strong>-A, Inc.<br />

Truett Cathy developed the original <strong>Chick</strong>-<strong>fil</strong>-A boneless breast of chicken sandwich in his 24-hour Dwarf House® diner near Atlanta<br />

in the early 1960s, and he opened his first <strong>Chick</strong>-<strong>fil</strong>-A ® restaurant in Atlanta’s Greenbriar Mall in 1967. Since then, the chain has<br />

grown to include more than 1,550 locations in 39 states and Washington, D.C. In 2010, <strong>Chick</strong>-<strong>fil</strong>-A, Inc. posted more than $3.58<br />

billion in system-wide sales, marking its 43rd consecutive year of sales growth. The chain plans to add 90 locations this year,<br />

including 75 stand-alone, drive-through and in-line restaurants, and 15 licensed outlets in non-traditional locations such as college<br />

campuses.This year, the chain also will spend millions in reinvestment dollars on existing business markets to remodel and redesign<br />

more than 200 of its existing locations across the country. More information about <strong>Chick</strong>-<strong>fil</strong>-A is available on the chain’s<br />

websites, located at www.chick-<strong>fil</strong>-a.com, www.facebook.com/chick-<strong>fil</strong>-a, www.chick-<strong>fil</strong>-a.com/pressroom or www.truettcathy.com.

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