Newest Chick-fil-A Restaurant in Oklahoma City Opening May 26 ...
Newest Chick-fil-A Restaurant in Oklahoma City Opening May 26 ...
Newest Chick-fil-A Restaurant in Oklahoma City Opening May 26 ...
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FOR IMMEDIATE RELEASE<br />
Contact: Brenda Morrow L<strong>in</strong>dsay Ables<br />
<strong>Chick</strong>-<strong>fil</strong>-A, Inc.<br />
CP Communications Inc.<br />
brenda.morrow@chick-<strong>fil</strong>-a.com<br />
l<strong>in</strong>dsayables@cpcommunications<strong>in</strong>c.com<br />
404.765.8064 843.452.1865<br />
<strong>Newest</strong> <strong>Chick</strong>-<strong>fil</strong>-A <strong>Restaurant</strong> <strong>in</strong> <strong>Oklahoma</strong> <strong>City</strong> Open<strong>in</strong>g <strong>May</strong> <strong>26</strong>;<br />
Br<strong>in</strong>g<strong>in</strong>g 65 New Jobs to the Area as Cha<strong>in</strong> Cont<strong>in</strong>ues Nationwide Expansion <strong>in</strong> 2011<br />
First 100 <strong>in</strong> L<strong>in</strong>e at New <strong>Restaurant</strong> at 14040 N. Pennsylvania Ave. to W<strong>in</strong> Free Year’s Supply of <strong>Chick</strong>-<strong>fil</strong>-A<br />
OKLAHOMA CITY, Okla. (<strong>May</strong> <strong>26</strong>, 2011) – The <strong>Chick</strong>-<strong>fil</strong>-A ® restaurant cha<strong>in</strong> and its renegade Cows “moo”ve <strong>in</strong>to<br />
the new year with the open<strong>in</strong>g of the newest location <strong>in</strong> <strong>Oklahoma</strong> <strong>City</strong> on <strong>May</strong> <strong>26</strong> when the first 100 adults <strong>in</strong> l<strong>in</strong>e that<br />
morn<strong>in</strong>g will be awarded a free year’s supply of <strong>Chick</strong>-<strong>fil</strong>-A.<br />
Started seven years ago as an idea for an Arizona restaurant open<strong>in</strong>g, <strong>Chick</strong>-<strong>fil</strong>-A’s First 100 Celebration has become<br />
the signature event of each grand open<strong>in</strong>g around the country. The cha<strong>in</strong>’s loyal customers often arrive 24 hours <strong>in</strong> advance of<br />
the open<strong>in</strong>g -- no matter the location or weather conditions.<br />
A similar scene is expected at the new Quail Spr<strong>in</strong>gs <strong>Chick</strong>-<strong>fil</strong>-A where the cha<strong>in</strong> will award a one-year supply of free<br />
<strong>Chick</strong>-<strong>fil</strong>-A ® Meals (52 certificates) to each of the first 100 adults <strong>in</strong> l<strong>in</strong>e, age 18 and older with identification, at the restaurant<br />
located at 14040 N. Pennsylvania Ave. The l<strong>in</strong>e officially opens at 6 a.m., Wednesday, <strong>May</strong> 25, with the free meal cards be<strong>in</strong>g<br />
awarded Thursday, <strong>May</strong> <strong>26</strong>, sometime between 6 a.m. and 6:10 a.m. The restaurant will open for bus<strong>in</strong>ess immediately<br />
thereafter. If there are more than 100 people by 6 a.m. on Wednesday, all 100 spots will be determ<strong>in</strong>ed by a raffle. See<br />
www.chick-<strong>fil</strong>-a.com/#<strong>in</strong>sidersfirst100 for complete rules.<br />
Cont<strong>in</strong>u<strong>in</strong>g to expand despite the country’s economic challenges, <strong>Chick</strong>-<strong>fil</strong>-A <strong>in</strong> 2010 opened 80 stand-alone and<br />
<strong>in</strong>-l<strong>in</strong>e restaurants, creat<strong>in</strong>g more than 4,500 new jobs, and expanded <strong>in</strong>to metro Chicago where restaurants opened to<br />
record-break<strong>in</strong>g sales. The cha<strong>in</strong> anticipates creat<strong>in</strong>g another 5,000 new jobs <strong>in</strong> 2011.<br />
After reach<strong>in</strong>g $3 billion <strong>in</strong> sales for the first time <strong>in</strong> 2009, <strong>Chick</strong>-<strong>fil</strong>-A cont<strong>in</strong>ued the positive trend <strong>in</strong> 2010 report<strong>in</strong>g<br />
that sales topped $3.58 billion. Mark<strong>in</strong>g <strong>Chick</strong>-<strong>fil</strong>-A’s 43 rd year of consecutive growth, last year’s sales represented an 11.37<br />
percent overall and 5.92 percent same-store performance over the cha<strong>in</strong>’s sales performance the previous year.<br />
“We are thrilled to cont<strong>in</strong>ue expand<strong>in</strong>g and respond<strong>in</strong>g to the requests of our loyal customers to br<strong>in</strong>g <strong>Chick</strong><strong>fil</strong>-A<br />
closer to where they live,” said Dan T. Cathy, President and COO, <strong>Chick</strong>-<strong>fil</strong>-A, Inc. “As we grow <strong>in</strong> established markets, we<br />
are grateful for our outstand<strong>in</strong>g franchised Operators and their team members who provide the freshly prepared food and<br />
excellent service on both sides of the counter. Their efforts keep our customers com<strong>in</strong>g back aga<strong>in</strong> and aga<strong>in</strong>.”<br />
The First 100 event rewards and celebrates that loyalty with a 24-hour campout <strong>in</strong> the restaurant park<strong>in</strong>g lot that<br />
<strong>in</strong>cludes music, contests, games, enterta<strong>in</strong>ment and, of course, plenty of <strong>Chick</strong>-<strong>fil</strong>-A. S<strong>in</strong>ce the event began <strong>in</strong> 2003, <strong>Chick</strong>-<strong>fil</strong>-A<br />
has given away more than $13 million <strong>in</strong> free food at its restaurant grand open<strong>in</strong>gs, with nearly $2.3 million slated to be<br />
awarded to First 100 participants <strong>in</strong> 2011.
Veteran Operator Rey Ferreyro has been selected as the franchisee to operate the new location. He is transferr<strong>in</strong>g<br />
from the Rockwell and N.W. Expressway <strong>Chick</strong>-<strong>fil</strong>-A location which he has operated s<strong>in</strong>ce 2006. In the four years at the<br />
Rockwell location, Ferreyro has tra<strong>in</strong>ed two new <strong>Chick</strong>-<strong>fil</strong>-A Operators and has awarded $12,000 <strong>in</strong> scholarships to team<br />
members. Jo<strong>in</strong><strong>in</strong>g him <strong>in</strong> the bus<strong>in</strong>ess is his wife, Heather, who will be handl<strong>in</strong>g the market<strong>in</strong>g for the new location. Ferreyro<br />
and his wife have two children, Rey Jr. and Carolyn.<br />
“Truett Cathy started <strong>Chick</strong>-<strong>fil</strong>-A more than 43 years ago with the aim of provid<strong>in</strong>g the best <strong>in</strong> freshly prepared food<br />
and customer service,” said Ferreryro. “The goal rema<strong>in</strong>s the same for my team as we open the newest <strong>Oklahoma</strong> <strong>City</strong><br />
restaurant.”<br />
<strong>Chick</strong>-<strong>fil</strong>-A’s award-w<strong>in</strong>n<strong>in</strong>g drive-thru service is a convenient way for <strong>Chick</strong>-<strong>fil</strong>-A customers on the go to get their<br />
favorite <strong>Chick</strong>-<strong>fil</strong>-A menu items. <strong>Chick</strong>-<strong>fil</strong>-A ranked number one six times out of the 12-year history of QSR magaz<strong>in</strong>e’s Drive-<br />
Thru Performance Study that follows 20 quick-service restaurant cha<strong>in</strong>s over the course of three months.<br />
“There are several reasons why <strong>Chick</strong>-<strong>fil</strong>-A has consistently f<strong>in</strong>ished on top,” said Brian Baker, president of Insula<br />
Research which conducted the survey on behalf of QSR magaz<strong>in</strong>e. “Ultimately it comes down to the fact that <strong>Chick</strong>-<strong>fil</strong>-A is an<br />
exceptionally well-run organization at all levels of management.”<br />
The new <strong>Chick</strong>-<strong>fil</strong>-A at Quail Spr<strong>in</strong>gs features a 4,596 square-foot <strong>in</strong>terior that seats 138 and has warm colors and<br />
wood accents and a convenient, award-w<strong>in</strong>n<strong>in</strong>g drive-thru while children will enjoy an <strong>in</strong>door play area featur<strong>in</strong>g an <strong>in</strong>teractive<br />
section for toddlers. The new restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serv<strong>in</strong>g a full breakfast<br />
menu until 10:30 a.m.<br />
While the core <strong>Chick</strong>-<strong>fil</strong>-A menu stays firmly <strong>in</strong> place, the cha<strong>in</strong> rolled out its most-requested menu addition last<br />
summer when it <strong>in</strong>troduced its <strong>Chick</strong>-<strong>fil</strong>-A Spicy <strong>Chick</strong>en Sandwich across the country. The success of the sandwich led the<br />
cha<strong>in</strong> to spice up its breakfast menu as well, add<strong>in</strong>g its <strong>Chick</strong>-<strong>fil</strong>-A Spicy <strong>Chick</strong>en Biscuit <strong>in</strong> January of this year.<br />
Sensitive to ris<strong>in</strong>g health concerns, especially among children, <strong>Chick</strong>-<strong>fil</strong>-A offers a completely trans fat-free menu and<br />
was among the first national quick-service restaurant cha<strong>in</strong>s to do so. At no extra charge, parents may substitute a small fruit<br />
cup for Waffle Potato Fries ® <strong>in</strong>cluded <strong>in</strong> <strong>Chick</strong>-<strong>fil</strong>-A Kid’s Meals ® .<br />
In the December 2010 issue of Men’s Health, the publication discussed America’s Best and Worst <strong>Restaurant</strong>s. It<br />
named <strong>Chick</strong>-<strong>fil</strong>-A as the best chicken cha<strong>in</strong>. While tout<strong>in</strong>g the <strong>Chick</strong>-<strong>fil</strong>-A’s healthier menu, the magaz<strong>in</strong>e stated, “Bottom l<strong>in</strong>e:<br />
You won't f<strong>in</strong>d a better meal at any fast food jo<strong>in</strong>t <strong>in</strong> the country.”<br />
About <strong>Chick</strong>-<strong>fil</strong>-A, Inc.<br />
Truett Cathy developed the orig<strong>in</strong>al <strong>Chick</strong>-<strong>fil</strong>-A boneless breast of chicken sandwich <strong>in</strong> his 24-hour Dwarf House® d<strong>in</strong>er near Atlanta<br />
<strong>in</strong> the early 1960s, and he opened his first <strong>Chick</strong>-<strong>fil</strong>-A ® restaurant <strong>in</strong> Atlanta’s Greenbriar Mall <strong>in</strong> 1967. S<strong>in</strong>ce then, the cha<strong>in</strong> has<br />
grown to <strong>in</strong>clude more than 1,555 locations <strong>in</strong> 39 states and Wash<strong>in</strong>gton, D.C. In 2010, <strong>Chick</strong>-<strong>fil</strong>-A, Inc. posted more than $3.58<br />
billion <strong>in</strong> system-wide sales, mark<strong>in</strong>g its 43rd consecutive year of sales growth. The cha<strong>in</strong> plans to add 90 locations this year,<br />
<strong>in</strong>clud<strong>in</strong>g 75 stand-alone, drive-through and <strong>in</strong>-l<strong>in</strong>e restaurants, and 15 licensed outlets <strong>in</strong> non-traditional locations such as college<br />
campuses.This year, the cha<strong>in</strong> also will spend millions <strong>in</strong> re<strong>in</strong>vestment dollars on exist<strong>in</strong>g bus<strong>in</strong>ess markets to remodel and redesign<br />
more than 200 of its exist<strong>in</strong>g locations across the country. More <strong>in</strong>formation about <strong>Chick</strong>-<strong>fil</strong>-A is available on the cha<strong>in</strong>’s<br />
websites, located at www.chick-<strong>fil</strong>-a.com, www.facebook.com/chick-<strong>fil</strong>-a, www.chick-<strong>fil</strong>-a.com/pressroom or www.truettcathy.com.<br />
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