Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
In the following please find the Mercedes-Benz USA sales release for<br />
April 2012:<br />
HIGHEST APRIL ON RECORD FOR MERCEDES-BENZ WITH<br />
SALES OF 22,336<br />
smart up 63%, Sprinter up 76.3% For the Month;<br />
Total MBUSA at 25,066 -- up 30.8%<br />
MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today reported April<br />
sales of 22,336 for its Mercedes-Benz models, a 23.8 % improvement<br />
over April 2011, delivering a year-to-date total of 83,849 new vehicles<br />
to customers, up 17.5%. Combined sales of Mercedes-Benz passenger<br />
vehicles, smart and Sprinter for the month totaled 25,066, up 30.8%<br />
bringing a year-to-date total of 91,972, up 22.4 %, making this the<br />
company’s highest April on record.<br />
Sales for the month of April were led by the C-, E-, and M-Class model<br />
lines. The sporty C-Class – the gateway to the Mercedes-Benz brand<br />
on the car side for younger and first-time Mercedes-Benz buyers –<br />
took the lead with sales of 6,424 and the 9th generation E-Class<br />
followed with sales of 5,328. MBUSA’s top-selling SUV, the M-Class,<br />
rounded out the top three with sales of 3,057, up 53.6% compared to<br />
April 2011. Other strong performers were the company’s popular new<br />
CLS four-door coupe which saw a 522.1% growth and the all-new SLK<br />
<strong>Daimler</strong> Investor Relations, www.daimler.com/investors<br />
Investor Relations<br />
<strong>Release</strong><br />
Date:<br />
May 1, 2012
oadster which increased 215.5% over April 2011. The SLS AMG<br />
supercar retailed 104 for the month, up 92.6% over the same period<br />
last year.<br />
On a year-to-date basis, top performers again were the C-Class with<br />
24,531 (up 20.1%) the E-Class with 19,201 and the M-Class with<br />
14,537 (up 58.2%).<br />
Monthly sales of the high-performance AMG models were 529, up<br />
55.1% versus April 2011 (341) and up 60.6% year to date.<br />
Additionally, despite fluctuating gas prices, diesel sales increased to<br />
2,300 up 142.4% over the same period last year (949) and up 85.8%<br />
for the year.<br />
The company’s smart brand continued six consecutive months of sales<br />
increases with April sales of 764 vehicles, a 63% jump for the month<br />
(compared to the 467 vehicles sold in April 2011) and brings the yearto-date<br />
volume to 3,028, up 74.6%.<br />
On the van side, sales of Sprinter Vans also saw strong momentum in<br />
April with sales of 1,966 – up 76.3% over last year and up 35.4% on a<br />
year-to-date basis.<br />
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO)<br />
program, MBUSA sold 6,368 vehicles in April; a -10.2% decrease when<br />
compared to April 2011 (sales of 7,091 vehicles). On a year-to-date<br />
basis, MBCPO sold 26,292 vehicles, a decrease of -1.3% over the<br />
comparable period (with sales of 26,629).<br />
<strong>Daimler</strong> Investor Relations, www.daimler.com/investors<br />
Page 2
About Mercedes-Benz USA<br />
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New<br />
Jersey, is responsible for the distribution, marketing and customer<br />
service for all Mercedes-Benz and Maybach products in the United<br />
States. MBUSA offers drivers the most diverse line-up in the luxury<br />
segment with 12 model lines ranging from the sporty C-Class to the<br />
flagship S-Class sedans and the SLS AMG supercar.<br />
MBUSA is also responsible for the distribution, marketing and<br />
customer service of Mercedes-Benz Sprinter Vans in the US. More<br />
information on MBUSA and its products can be found at<br />
www.mbusa.com and www.mbsprinterusa.com.<br />
Further Investor Relations information on <strong>Daimler</strong> is available on the<br />
Internet via www.daimler.com/investors and on handhelds via<br />
http://www.daimler.mobi .<br />
If you have any questions, please contact our Investor Relations Team:<br />
Dr. Michael Mühlbayer Bjoern Scheib<br />
Tel. +49/711-17-93139 Tel. +49/711-17-95256<br />
Fax +49/711-17-94075 Fax +49/711-17-94075<br />
Michael.Muehlbayer@daimler.com Bjoern.Scheib@daimler.com<br />
Lutz Deus Alexander Vollmer<br />
Tel. +49/711-17-92261 Tel. +49/711-17-97778<br />
Fax +49/711-17-94075 Fax +49/711-17-94075<br />
Lutz.Deus@daimler.com Alexander.Vollmer@daimler.com<br />
<strong>Daimler</strong> Investor Relations, www.daimler.com/investors<br />
Page 3
Mercedes-Benz<br />
Passenger Vehicles<br />
C-CLASS 6,424 5,232<br />
E-CLASS 5,328 5,342<br />
S-CLASS 948 1,081<br />
CL-CLASS 63 88<br />
SL-CLASS 250 169<br />
SLS AMG 104 54<br />
SLK-CLASS 467 148<br />
CLS-CLASS 647 104<br />
R-CLASS 131 195<br />
M-CLASS 3,057 1,990<br />
G-CLASS 82 88<br />
GL-CLASS 2,768 1,623<br />
GLK-CLASS 2,067 1,927<br />
TOTAL 22,336 18,042<br />
*SPRINTER 1966 1,115<br />
<strong>Daimler</strong> Investor Relations, www.daimler.com/investors<br />
Page 4<br />
Apr-12 Apr-11 Monthly % YTD 2012 YTD 2011 Yearly %<br />
22.8% 24,531 20,425<br />
-0.3% 19,201 20,411<br />
-12.3% 3,507 3,521<br />
-28.4% 273 387<br />
47.9% 520 714<br />
92.6% 390 309<br />
215.5% 1,558 689<br />
522.1% 2,404 552<br />
-32.8% 568 870<br />
53.6% 14,537 9,190<br />
-6.8% 343 378<br />
70.5% 7,922 6,566<br />
7.3% 8,095 7,368<br />
23.8% 83,849<br />
76.3% 5,095<br />
**smart 764 NA 3,028<br />
MBUSA<br />
Combined Total<br />
71,388<br />
3,764<br />
NA<br />
20.1%<br />
-5.9%<br />
-0.4%<br />
-29.5%<br />
-27.2%<br />
26.2%<br />
126.1%<br />
335.5%<br />
-34.7%<br />
58.2%<br />
-9.3%<br />
20.7%<br />
9.9%<br />
17.5%<br />
35.4%<br />
Apr-12 Apr-11 Monthly % YTD 2012 YTD 2011 Yearly %<br />
GRAND TOTAL 25,066 19,157 30.8% 91,972 75,152 22.4%<br />
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and <strong>Daimler</strong><br />
Vans USA, respectively.<br />
**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales