Boxoffice-October.15.1955

. Sfory
m&toon,
HctuAe yncLd^
"The Surrey With (he Fringe on Top' sequence in "Oklahoma'" the Rodqers-
Hammersfein hit which hod its motion picture premiere this week, ond introduced
the Todd-AO process to the trade and public .
on pogc //.
The TODD-AO Story
In the Modem Theatre
Section in This Issue
EXECUTIVE EDITION
• OKil Nr»i fi«ii of All Cililie'ii

The Story of
The Petting
Party" Murder
Case!
«fl
M-G-M presents
TRIAL
GLENN FORD
DOROTHY McGUIRE
ARTHUR JOHN KATY
KENNEDY HODIAK JURADO
With
RAFAEL CAMPOS • JUANO HERNANDEZ
n
Written by
DON M. MANKIEWICZ
From His Harper's Prize Novel
Directed by MARK ROBSON
Produced by CHARLES SCHNEE

MUtVh:^
:.'.,'
-S
:PS "BLACKBOARD JUNGLE" IN DENVER AND CLEVELAND.
i'.EAT IN HOUSTON. BIG EVERYWHERE. BOOK IT FAST TO
^PITALIZE ON M-G-M's GIANT NATIONAL CAMPAIGN!
(At Press Time! Third Highest Gross in past 3 years in Minneapolis!)
REACHING 207 MILLION MAGAZINE READERS!
A costly campaign in national magazines includes a 2-color page in
Life, Look, Collier's; a page in Saturday Evening Post, Time, Parents',
The Saturday Review, American Bar Association Journal and 9 leading
fan magazines. Also M-G-M's famed "Picture-of-the-Month" column in
Look, American, Good Housekeeping, Cosmopolitan, Collier's, McCall's,
Parents', Redbook, Seventeen, True Story. Plus "Lion's Roar" column
in Saturday Evening Post.
BILLBOARDS ADD COUNTLESS MILLIONS MORE!
M-G-M's startling teaser 24-sheets in
Atlanta, Baltimore, Boston,
Buffalo, Chicago, Dallas, Memphis, Nashville, New Haven, New Orleans,
Oklahoma City, Omaha, Philadelphia, Portland, Ore., Richmond,
St. Louis, Salt Lake City, San Francisco, Seattle.
RECORD-BREAKING NEWSPAPER COVERAGE!
Sock campaign, teasers and display nationwide.
RADIO, TV ADD MILLIONS TO PENETRATION!
Exciting radio spots and TV footage play important part in nationwide
ticket-selling
NATIONWIDE PUBLICITY GROWS GREATER DAILY!
A natural for publicity and interviews. Screenings of picture for opinionmaking
personalities in journalism and law. Radio and TV appearances
by Don M. Mankiewicz, author of the prize novel, Arthur Kennedy, one
of the stars and Mark Robson, director. Plus long-distance interviews.
(Av;>ilnl)le in T'trspwla Stereophonic or 1-Channel Sound)

REAL! ROUGH!
Q [Nl [M[F^^a^^^^3

kND REAPY!
M
SHELLEY WINTERS
v°Y LOPEZ •
RICHARD DAVALOS written by produced by directed by
I'-MOOOY •
JAMES MiLLiCAN BILL KENNEDY • PRINT BY TECHNICOLOR • W.R.BURNrTT • WILLIS GOLDBECK • STUART HEISLER

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It's a pleasure to do business with 20th!

: S
-.'
. Monoging
^/e T^x^t of(/ie'//Mi&n Tl'c/me /ndii4h//
rH!'> M.in.i);tT.
kJiM. rtrld Editor; I 1. Tlurlii'i.
H(llw Modrrn Ttirllte Sn-tlun. TvlcuotBHt
;;;;.
mm: ii Kockrfelln I'loia, .Nc»
N. Y. Doiuld M. Merscroau.
PabUitMr 4 (n-ntril Miniuor:
JvwM. Editor: Urry Condman.
^^
-SbomnaiitlUtT JSifCtion:
tUmtU, BQUlpmrnl Adit'rlisine
ifr cnatas S-t>:.
. •-• Hardin,!. Ub. 2-9305.
I' .r:. ri.L.r. 421 IVirl St.
Vri' \l: Wllllami, Kit 2-1254.
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i'tti Orsirelcber. 646 Rhoades
r.i Bradley. 20O8A Jackson St.
> K.-.-. Iii45 UFayettc St.
Ru- .t-t Kli, Kejljter-Tribune.
I r K" ,. Koi Theatre Bide.
• trii- Paulcli. The Star.
R '-••. r.irn»ell. 323 E Bay.
Nill Vlami. 707 Sprlns St.
•> IL,»..wl, 86 .S. Hibiscus.
»m Mh.,1. 63fi N. 14Ih St
!'• >•.'•. 212.! Fremont S

TOA LEADERS SEE RENTALS AS
SUBJECT UNDER CONCILIATION
Believe Arbitration Plan
Provisions Will Permit
Such Procedure
LOS ANGELES—Film rentals may become
a point of conciliation under the
proposed arbitration system for the motion
picture industry, Theatre Owners of
America leaders indicated at the TOA convention
which came to a close here Saturday
(8).
The convention endorsed the arbitration
plan, a draft of which was made public two
weeks ago. TOA became the second exhibitor
organization to approve the plan. Independent
Theatre Owners of New York endorsed
it ten days ago.
OTHER SUBJECTS ALSO INCLUDED
While the draft does not mention film
rentals either as an arbitrable subject or as
a point of conciliation, Alfred Starr, chairman
of TOA's executive committee, told a
press conference that it was TOA's understanding
that rentals, as well as other subjects
not listed in the arbitration draft,
could be taken up within the framework of
the conciliation machinery.
Other developments at the convention
were:
1. Stockholders of Exhibitors Film Financing
Group, which TOA created as a means of
stimulating independent film production,
voted to suspend activity for a six-month
period to await a clear-cut decision by the
Department of Ju.nice whether circuits and
individual exhibitors formerly affiliated with
the major film companies can invest in the
financing group. If the D of J decided
against such action, EFFG will be dissolved
and all
money paid for the purchase of stock
will be returned to the subscribers.
2. Pat McGee of Denver was named alternate
representative for TOA on the governing
board of COMPO. Samuel Pinanski Ls
the official representative.
3. The board decided to hold its midwinter
meeting in Washington late in March or early
in April.
4. United Theatre Owners of Oklahoma,
the newly created group in that state, comprising
former TOA and Allied units, was invited
to become affiliated with the national
association.
CLOSES ON SATURDAY
The convention formally closed Saturday
evening (8) with the yearly president's
banquet. After brief business sessions on
Sunday, to clean up various loose-end matters,
the several hundred delegates to the conclave,
staged at the Biltmore Hotel, began to check
out for their respective headquarters
throughout the'U. S.
A highlight of Friday's program was a
seminar on film promotion and advertising,
moderated by Frank Whltbeck of MGM's
studio advertising department. Some stir was
caused when Jerry Pickman, Paramount
vice-president in charge of advertising. pub-
Myron Blank, newly elected president of Theatre Owners of America, presents
the TOA "Star of the Year" trophy to James Stewart at the closing banquet of the
association. Looking on is E. D. Martin, the retiring president.
licity and exploitation, charged exhibitors
with being "lazy," and allowing film distributors
to carry the major part of the
bal'.yhooing lead. He went on to defend the
Pinanski: Time Is Right
For New Tax Drive
LOS ANGELES — Samuel Pinanski,
TOA's representative on the governing
body of the Council of Motion Picture
Organizations, revealed to the TOA convention
that he has had a conference
with George Humphrey, Secretary of the
Treasury, on the possible elimination of
the remaining 10 per cent federal amusement
tax.
While the Secretary thinks that all
excise taxes should be continued in order
to balance the federal budget, he indicated
that an AdminLstration policy on
the subject has not been set. Pinanski
said.
It is Pinanski's opinion, that the stage
is set for another all-out campaign to
gain further relief. Humphrey was
friendly and "sympathetic," he .said, to
the theatreman's problem.
Pat McGee. who was TOA's co-chairman
of the last tax campaign, told the
convention that COMPO is prepared to
plunge into another campaign if needed.
Continuing data on the status of the industry—exhibition
in particular— is being
obta ned through the Sindlinger organization,
he said, which gives any tax
campaign committee basic information to
present to Congress.
prereleas-e system as an effective means (
determining a given pictiu-e's revenue poteii
tial.
:
David A. Lipton. Universal-Internationf
vice-president and advertising-publicity chiej
tain, spoke on "Modern American Livings
Its Effect on the Pre-Selling of Motion Pi:
tures." in which he analyzed new factors
the film advertising field. The nation's Ml
rent prosperity. Lipton declared, has result;
in unprecedented credit buying and a i!
sultant shortage of civsh, thus creating^"!),
severest competition we have yet faced.'
urged the increased use of radio, TV, natioil
magazines, billboards and other advertisi;
media, and said the high grosses recorded
a number of features during the past !•
seasons "have proven that the so-called U
audience is not hopelessly lost."
DISCUSSES A FILM FESTIVAL
Another participant in the promotn
seminar was Thornton Sargent, public rc
tions director for National Tlveatres, \o
outlined plans for a proposed Hollywood Fn
Festival to .stimulate public interest in k
movies and recommended that theatre o]'-
ators devote a greater share of their seUP
effort to women and the adolescent mar''
At a public relations forum. Harry Broiing.
director of advertising and publicityor
New England Theatres of Boston, urged x-
hibitors to establish friendly relations Ih
their local newspaper editors.
"The man who cultivates and sustains en
«•
a friendship is forging a chain of
mendous importance in building up the'itangible
unknown carried on the booki"
public relations." he said.
Browning also warned against the u; °
(Continued on page 10)
BOXOFFICE
:: October 15.95?

I
: inent
; to
NJ. UNIT SAYS ALLIED BILL ACTS
AS'REFEREE; NOT AS REGULATOR
I
Claims It Merely Provides
Means to Prevent 'Low
Blows, Rabbit Punches'
\i;\V VOliX— AlUtd llualie Owners of
Jersey has supplied members with an
A
ripretation of the National Allied govregulation
bill. It said the sum-
:y was supplied by a lawyer identified
y as "a good one." that it is "simple and
both sides" and that it doesn't "set
machinery for the government to regu-
Mie our industry."
L'NUKE ITILITY REGULATION
Instead, the accompanying statement said,
he bill "merely sets up a government agency
s a referee that can stop the low blows and
abblt punches. Constitutional requirements
ecessarily complicate the situation when
?gulation is proposed for a commodity which
arles so greatly in cost and commercial value

I
Exhibitors, Distributors, Stars Meet at TOA Convention
Idea Exchange System Set
For Audience Awards Poll
Theatre circuit planning and promotion
will be highlighted by a series of bulletins
prepared by Ernest Emerling, advertisingpubhcitv
du-ector of LoeWs Theatres, and to
be dLstributed by managers and publicists.
•
Production at Record High
At Walt Disney Studios
Personnel up from 640 to 1,375 in two years
including directors, writers and first Uve
talent signed on contract basis; new sound
stage and service buildings; swing to theatrical
features and TV films responsible.
Theatre TV to Seek World
Series Rights in 1957
*
Bid will be made to baseball commissioner
when current Gillette Safety Razor contract
expires. Nathan L. Halpern, TNT president,
tells New York Variety Club luncheon; urges
more equipment installations.
Large Attendance Predicted
At Variety Club Luncheon
Martin Levine, chairman, estimates that
between 1,600 and 1,700 delegates will attend
the annual worldwide gathering to be held
May 9-12 at Waldorf Astoria Hotel in New
York.
*
Mexico City Reports August
Earnings of U. S. Firms
Treasury Dejjarlment says American films
Krossfd $3,750,000, including $680,000 by MGM,
$679,500 by Columbia, $560,000 by Pox; no
comment "on lifting of political admi.ssion
sought by entire industry.
•
British Censor Again Warns
Against Violence in Films
A. T, L. Watkins. board secretary, plans
drastic action agaiii.st companies continuing
to offend; 44 per cent of deletions in seven
months of 1955 were made because of pictured
violence or cruelty.
*
Eric Johnston Is Scheduled
To Return Over Weekend
MPAA president will call series of meetings
with member company presidents; will
address New York Herald-Tribune Forum
Monday (17i on "constructive action in
tension areas."
New Giant RCA TV Antenna
Sends Signals 300 Miles
*•
Tests with steel tower and 40-foot di.sk
located In Adirondacks show any terrain can
be conquered up to that distance without
need for relay stations; means more viewers
ban ever before.
10
UPPER LEFT: Leonard Goldenson (L), president of American Broadcastings
Hom^ood star UPPER RIGHT: Steve Broidy ,R), president of Allied Artists, .s jo.ned
bv Terrv >lt e,^Oth FOX star, and M. A. Lightman sr., president of t.,e Ma.co c.rcu.^
by Terry
*" "'
'^Y^^^;
^ pinanski (L), Boston, president of American Theatres
Memphis. ^O^^EKLEFT•^am Pmans
(
^^^_^^ Birmingham, head of the J
Corp.. greets Martha H>er L » »«"•
^ righT- John W Keilcr (R». Paducah, Ky..
Alabama exhibitor association. LOWER RlGHl. Jonn "•">'
!
^...hpI and
member of TO.Vs executive committee, meets Rosanna Rory. Warner ^ •"

; iKtyers
: October
OKLAHOMA!' MAY CHART A NEW
PATTERN FOR ROADSHOW FILMS
Two-Year Stay at Rivoli.
With 45 More Openings
Planned in Few Months
B.\ ,I.\Mi;S M. JtJKAULU
NEW YORK— Oklahoma!" tlie classic
and Haniineistein musical on
iTOnun film with multi-channel sound which
(was given three formal openings at the
' voll Theatre during the week, may have
;ored in a new era of roadshowings of
pictures with superior projection, sound
iiid pictorial scope to be exhibited in spelalb'
equipped theatres at advanced prices.
PUBLIC IS .ASTONISHED
: dUfusion later, he was named short subjects sales man-
Former President Harry Truman, left,
Cinerama proved wide "audience participalon"
with Oscar Hammerstein II and Richard
projection could be profitable: Cinema-
Rodgers, at the New York opening of
jcope demon.strated that mass appreciation
"Oklahoma:" in Todd-AO at the Rivoli
ould be developed, with a resulting general
Theatre October 10.
tlmulation to business: VistaVision advanced
he technique, and now along comes Magna
.'healre Corp. in the Todd-AO process to Faces are shown in sharp detail with natural
5tonish the public.
makeup even in medium shots, and background
Intere.st is general in the industry. The
shots remain in focus.
"heatre Owners of America con\'ention foreaw
the spread of roadshows at its coast conation
review are on other pages of this issue of
and passed a resolution calling for BOXOFFICE.)
dardization of frame sizes. At the same Magna Theatre executives figure the picture
Dr. John G. Frayne was telling the
will run two years at the Rivoli. So sure
:PTE convention there was no intent or are they of this that the theatre has been
decorated throughout with motifs fitting the
rural backgrounds of the production—specially
:^ desire to standardize width of films.
..'.•it audiences to .see the pictiu-e mar-
1 at the clarity of the enlargements, the woven carpets in the old rag carpet design,
:eclion of Eastman Color, and the scope a unique curtain w'ith 16 hues, luminous and
he pictorial effects, and the sound. There clear. The compasition is directional, from
no argument about these things among
tators uninterested in the technical de-
-: the argument centered among film men.
: e of whom were partisans of one or more
he new processes.
'me said the new process would have
:)e limited to 50 to 100 large theatres in
cities as Cinerama has been limited:
rs contended the Todd-AO projector deed
to handle all processes from 55mm NEW YORK—Sidney Kramer, former short
65mm film stock, with five channels for subjects sales manager of RKO and RKO-
-netic sound on any size of screen, or the Pathe general sales
indard 35mm film with optical sound, will manager, will become
jcome so popular there will be a rush for the foreign sales manager
ulpment.
October 24, according
"""* *'" '^^"'^ "^^^^ arguments.
to Walter Branson,
ltd
worldwide sales manager.
Kramer replaces
") ORDINARY PICTURE
;(lc
Oklahoma!" is no ordinary picture. It's Edwin J. Smith, who
;n? record as a stage attraction puts recently resigned to
by itself.
join Allied Artists.
cla.'is
':ly critical comment in the general chorus Kramer will continue
praise was the distortion of figures when as a director of RKOfrom
some side seats and projected at Pathe.
ingle of 22 degrees from the rear of the Kramer has been
>ny. There Is another projection booth with RKO for 26 years.
Sidney Kramer
-ath the balcony to project practically in starting in publicity in 1929 and moving to
ralght line, as was done on the coast rely,
the print department the following year.
Two years later he became assistant manager
and this is said to give perfect results.
of the department and was named manager
le Rivoli screen Is 66 feet wide and 27
in 1935. In 1946, Kramer organized and became
over a
Todd-AO lenses and
2-to-l
the
ration.
wide
With
film, the
head of RKO's 16mm division and was
ire is magnified only 350 times. Instead named assistant short subjects sales manager
•0 with 35mm film. This provides perfect for the distributiin company. Four years
RKO Foreign Sales Post to
rli;ht to left, conforming with the entrance
to the theatre. They were done by John
Va.ssos.
Rapid expansion to other theatres Is
planned, with the next showing at the
Egyptian, Hollywood. October 19, with others
to follow in Chicago, Detroit and St. LouLs
this year, and 40 more in later openings
planned for 1956.
Thus the full impact of the new process
on exhibition will become apparent In a few
months.
The first invitational showing for the press
and exhibitors took place Monday morning
1 10 1. In the evening an Invitational showing
was put on for more press representatives and
producing and distribution executives.
In the early afternoon, there was a luncheon
at the Waldorf-Astoria at which Gov.
Raymond Gary of Oklahoma was guest of
honor. Hammerstein presided and George P.
Skouras. president of Magna Theatre Corp.:
Frederick M. Warburg, chairman of the finance
committee, and Rodgers w-ere hosts.
Governor Gary said he hoped "Oklahoma!"
would help the rest of the nation to know hLs
state better.
The governor also was the leading figure in
the Tuesday night opening. He rode a white
horse at the head of a parade of surreys with
fringes from the St. James Theatre. 246 West
44th St.. where "Oklahoma!" opened 12 years
ago. to the Rivoli Theatre. There were more
wide-brimmed hats on Broadway than ever
seen before.
The climax of the three-night premiere
was Thursday night. This was a benefit for
the Vocational Advi.^ory Service.
Kramer;
J. R, Grainger Resigns as Consultant
ager of RKO-Pathe and was named a member
of the board of directors early in 1955.
Kramer is a director and vice-president of
Cellofilm Corp., jointly owned by RKO, Universal
and Paramount, since 1942. Cellofilm
Ls in the business of reclaiming scrap film
and manufacturing nitrocellulose base
lacquers.
J. R. Grainger Resigns
As RKO Consultant
HOLLYWOOD— J. R. Grainger, who has
been functioning in a sales consultant and
advisory capacity with RKO Radio since the
takeover of the organization by the Thomas
O'Neil interests, resigned Tuesday (11>. The
announcement came from Daniel T. O'Shea.
the company's president, who is here for a
studio survey.
Grainger, who joined RKO in 1952 as president
under the Howard Hughes regime, said
he plans a vacation and will not amiouncehls
plans until after the first of the year.
He moved to RKO from Republic and formerly
held executive positions with Goldwyn,
Fox and Universal.
B

20th Century-Fox cordial
invites you to trade showiiJ
of 'The View From Pompey's Heaqj
the picture we regard as one):
the most important ever to coiu
out of our studiis
Hamilton Basso's current b
seller about today's SoI
presents star-maLig
performances by the brilliif
new personalities Dana Wyr
and Richard Egan, and i
meteoric Cameron Mitclill
"The View From Pom
Head" has been prod
directed and written fo
screen by Philip Dunne
wrote such magnificent m^
pictures as 'The Robe"
> "David and Bathsh
It is a milestone in m|
picture entertaini
Prepare your emoio
for its le;''
shattering iir

Mm
Still on the
nation's
best-seller lists
one solid year
after publication!
20th CENTURY-fox's
The
VieMT
^^
from
C
COLOR by DE LUXE
^x
llliMASCOPE
starring
RICHARD EGAN
DANA WYNTER
CAMERON MITCHELL
with Sidney Blackmer • Marjorie Rambeau
Dorothy Patrick Davis • From the Novel by Hamilton Basso
Produced, Directed and Written for the Screen by
PHILIP DUNNE

Republic Executive Says
No Conspiracy on 16mm
LOS ANGELES—With the expectancy that
the government would conclude the presentation
of its case the latter part of the week,
the Department of Justice 16mm antitrust
siit against five major film companies and
two video units continued here, highlighted
by the appearance of a number of witnesses
called by U. S. Attorney Samuel Flatow.
It was believed that federal judge Leon R.
Yankwich would call a recess after the government
completed its case, with the defendant
companies to begin their proceedings
next week.
Among witnesses called by the government
were How-ard A. McDonnell. Republic vicepresident,
who denied that any concerted
action was taken at a COMPO meeting held
here in 1951 to withhold theatrical films from
television. McDonnell declared that TV was
only one of a number of subjects explored at
the COMPO session and emphasized that his
company had. as early as 1951, arranged to
release some of its feature product to video.
Republic is, of cour.se, no longer a defendant
in the government's conspiracy action, having
entered into a consent decree before the trial
got under way.
Called to the stand earlier were Charles
Weintraub, president of Quality Films, a TV
distribution outfit; Milford Feiister, film
buyer for General Teleradio's station WOR-
TV in New York, and Edward A. Sargoy, a
Gotham attorney who is retained by the
major companies to investigate film copyright
violations and infringements.
Weintraub told the court that several years
ago his Quality Films company negotiated,
without success, for the purchase of the RKO
Radio backlog and later had similar discussions
with Paramoimt concerning the purcha.se
of some old Pine-Thomas features,
which transaction was never consummated.
He also declared he is currently dickering
with Universal-International on a package
of vintage westerns, but that no agreement
has been reached.
Fenster discussed the modus operandi emplayed
by WOR-TV in obtaining old theatrical
celluloid, and said the price for average
features had risen from approximately
$800 in 1951 to as high as $8,000 in the current
market. Asked if he believed television
is in competition with movie theatres, he
expre.s.sed the opinion that it is, and added
that he has not tried to obtain films from
the major companies.
MGM Financing Theatrical
Production of TV Play
NEW YORK As a fiuther step toward
swelling its releasing lineup with independently
produced films, MGM has entered into
an agreement to finance and distribute a
.series of six pictures to be turned out by
Jonathan Productions, a New York company,
which will utilize MGM's facilities and personnel.
The deal was signed here with
David Susskind, Robert Alan Aiuthur and
Alfred Levy, heads of Jonathan, who are
also partners in Talent A.ssociates, Ltd., a TV
packaging and production firm.
WIN 20TH-FOX S250 PRIZE—Henry
Bell (left) and Elmer Bell, co-owners of
the 271 Drive-In Theatre, Paris, Tex., won
the $250 prize offered by 20th Century-
Fox for the best campaign on one of the
company's pictures during Drive-In Theatre
Week which Texas COMPO sponsored
in cooperation with BOXOFFICE.
UA to Place Emphasis
On Top-Budget Films
HOLLYWOOD—Henceforth United Artists
will place greater emphasis on top-budget
features and cut down on the quantity of
lower-bracketed product, with an "unlimited"
ceiling if deemed justified. That's the word
from Robert Blumofe, vice-president in
charge of west coast operations, who cited as
examples of the new generous budgetary
policy the current Hecht-Lancaster venture,
"Trapeze," now being filmed in Paris; the
Robert Rossen production, "Alexander the
Great." and Stanley Kramer's upcoming
"Pride and the Passion," which will be lensed
beginning next spring on location in Spain.
Grosses are extremely satisfactory on the
more opulent entries, Blumofe asserted, but
there are merchandising and revenue problems
in connection with what are termed
"average" programmers. In an effort to
overcome such obstacles, the UA executive
declared, the company plans to bolster these
lower-cost features with exploitation ingredients,
with no concentration on securing
marquee names, while on top-drawer product
there will be no effort spared to secure established
casts, creative personnel, sound stories.
Panavision to Handle
New Lens for 16mm
IR)LLYWOOD Adding further to it.s list of
production and projection equipment, Panavision.
Inc., has completed development of a
variable anamorphic lens to handle 16mm.
Its array of lenses now covers everything
from 65mm on down to 16mm. President Robert
Gott.schalk reported.
Through Panavision printing lenses, 16mm
reductions of Cinemascope now have a 1.5
anamorphic "squeeze" instead of the usual
2 power. Panavision also is manufacturing
taking and projection lenses for MGM's
"super-roadshow" 65min process.
$500,000 Settlement
On Big French Tax
NEW YORK—The Motion Picture Export
Ass'n has found a solution to one foreign
problem and is wrestling with another.
Through a plan worked out by its law committee,
it has settled for $500,000 a French
turnover tax claim of $10,000,000. It is puzzled
over what to do about an Italian decision to
allocate 190 import licenses to member companies.
Previously MPEA has handled the
allocations.
The French turnover tax has been in effect
since 1949. One-half of the sum of $10,000,000
represented the tax owed. The other half
represented penalties. Benjamin Fincke of
Paramount and Roy Kimmerle of
20th Century-Fox
have arranged for an ending of the
assessments at the end of 1951, and the
French have agreed not to levy any more
assessments until the end of this year.
In the meantime, the member companies
probably will escape the tax in the future by
substituting branches of their companies in
France for local distribution companies. Some
time ago Eric Johnston, MPEA president,
,
said that if a solution wasn't found, the i
companies might have to stop doing business
|
with the French.
The import tangle followed MPEA inability |
to decide on its own allocating of licenses,!
with Universal-International demanding
larger share based on a claim of increase
business in Italy, and with United Artist
also restive. Upon the failure of the foreig
managers of the majors to reach an agree-l
ment, the matter was referred to the com-l
pany presidents but Italy acted before thejl
could.
It was expected that both matters woulc
come up at a meeting of foreign manager
Tuesday

^
\ THE MEN AND
^OMtUOnHE«ORlD.WiDECOLUMB,AP,cru«„0«c,,,,
ATlQfj »-
^RtPLtOGtOlO MftKE THIS THE GREATEST Dfi/VE,N«s^O^;-.
IN HONOR OF OUR EXECUTIVE
VICE-PRESIDENT IN CHARGE
OF DISTRIBUTION. ..AND
WERE LAUNCHING IT
WITH THE BIGGEST
PARTY ANY COMPANY
EVER THRENA/ FOR
THE SHO>A/MEN
OF AMERICA!
^^55 -ig")^'
SIMULTANEOUS IN-PERS
4 GREAT ATTRACTIONS COAST ON TOURS 4 L
TO -COAST' 1^ f

JOANNE WOODWARD
and
ALLISON HAYES
2 separate tours will support this special
attraction which is getting the Colunnbia
saturation treatment in the Oklahoma,
Atlanta, Kansas City and Indianapolis territories.
Gets under way October 16.

1
JOAN CRAWFORD
(0lQ13lBJ3
The Queen of Showmanship herself will
blanket the land from Portland to Miami,
::i
from Boston to Seattle. Starts Oct. 28.
ALDO RAY
tourmg in'^eRSON /or
The Boston and New England territory will
get Aldo in late October and early November
fresh from his national kick-off of
"Three Stripes" on the Perry Como showcase,
October 22.
'^55'- \-)'^''

. . Next
'
^tfWtf^ ^efi•
film advertising producer, announced is
week the successful development of a seiautomatic,
one-man projector for mom
color backgrounds on the firm's backgroid
process screen. The machine is the only *
of Its kind thus far developed in the fllni
making the announcement, Alexander st.M
that the company plans to employ the pr-ttor
regularly in future productions, "to.''''
authenticity to our films. Utilization ol'hf
machine will eliminate the sometimes ob*
•fake' and give a new selluig force tcthf
filmed advertising message."
13 BOXOFFICE October 15""

I
LORAIN.
I ment
I
i
and
i motion
! The
I
October
Ohio Police Act Fast
As Law Takes Effect
OHIO In an action believed to
ill the eliminations ordered to meet the reliulrements
of the censors in those states.
iLso. it had been shown in half-a-dozen
.er theatres in this area without police in-
.t' re nee.
Ml advertising contained the words: "Posi-
;y no one under 18 will be admitted."
.des confLscating the cut version of the
•-lire as it was shown on the Lorain Drive-
.-creen. pohce also confi.scated some 600
; of film which comprised the eliminations
.lie by tke manager prior to exhibiting the
Vrraigned before Municipal Judge Leroy
:;y. Kline pleaded not guilty and was rerd
uii payment of a $500 bond.
Jnited Artists Has 12
'ictures in Work
NEW YORK— United Artists currently has
610; K features either before the cameras or
,,. ising edited, according to William J. Heine-
.in. vice-president in charge of distribution.
rhey are: Hecht-Lancaster's Cinemascope
iduction of "Trapeze," now being filmed in
ris: Carl Krueger's CinemaScope produc-
;. of "Comanche" and Otto Preminger's
iie Man With the Golden Arm." Being
:'.ed are four in CinemaScope, Robert Ros-
:.s "Alexander the Great." Na.ssour Broth-
"The Beast of Hollow Mountain." Kirk
'iglas' "The Indian Fighter" and "A Kiss
lore Dying." from Crown Productions,
hers are; Sheldon Reynolds' "Foreign Inxue."
Bel Air's "Frontier Scout." Paul
irtzel's "Ghost Town," Bel Air's "Three
il Sisters" and Crown Productions' "The
i'.er Is Loo^ie."
Col. Sales Drive Honors
Jack Cohn as a Pioneer
have been ttiken at the earliest possible moafter
a new state law went into effect.
a drIve-in theatre manager here was arrested
charged "with possession of an obscene
picture film and with knowingly ex- Kansas Asks High Court
hlblting to a minor under 18 years of age a
To Uphold 'Moon' Ruhng
•
luiiion picture which has a tendency to cormorak."
VVAt>lIINCiroN—Tlie stale ol Kaii.sas has
asked the Supreme Court to toss out a Holm-
\ iest«d was Richard Kline, manager of
lAjrain Drive-In Tliealre. at which a burby
Productions-United
the state's refusal to
Artists appeal
license "The
against
Moon Is
claimed that the producers had failed to
; If movie. "Teaserania." was playing.
Blue." Kansas argued that the state's censorship
statutes have been amended and also
.:.im County Sheriff Carl R. Pinegan and
Uhe Lorain police stopped the showing of the
I film and made the arrest.
exhaust all their legal remedies.
arrest of Manager Kline is said to be The producers responded to the effect that
'the first in censorless Ohio under the
their failure to file for a Kansas Supreme
^amended substitute House Bill No. 712 which
Court rehearing does not bar the appeal,
Gov. Frank J, Lausche signed last July 6 and and cited Supreme Court precedents to prove
which went into effect at midnight Thursday.
their point. They also noted that "it is apparent
October 6.
from the fact that the regulations
> Police Sgt. Joseph Gethin and Patrolman
were put into effect on the
referred to . . .
'John Schrenkel signed the warrant for Kline's
eve of the ti-ial of this case that the board
.ol after obtaining the names of several
feels free to change its regulations at any
- who said their ages were 16 and 17 lime."
.;s, and who claimed that no one asked Kansas submitted the entire text of its
.1 ages when they purchased admission new censorship statutes with respect to obscenity,
and argued that any charges of
.-.rts.
nie print of "Teaserama" shown at the broadness, vagueness and indefiniteness had
,iin Drive-In was the same as the one been made invalid by the changes.
...\in in New York and Pennsylvania, with The state claimed that the Supreme Court
public Profits lacreose

FALL IS A GOLDEN BOXOFFI
ALL THESE CURRENT HITS ARE BRIhfl
V
HUMPHREY FREDRIC
BOGART MARCH
n WILLIAM WYLER'S production of
THE
DESPERATE HOURS
co-starring Arthur Kennedy
• Martha Scott
•
Dewey Martin Gig Young
• Mary Murphy
Produced and Directed by William \A/yler
Screenplay by Joseph Hayes
Adapted from the novel and play by Joseph Hayes
yistaVisioh
First two engagements -
New York and Los Angeles
— report sky-high acclaim
and record-breaking grosses
for one of the year's most
distinguished attractions.
n
GARY
V
Vermont-autumn press junket has
piled up the word -of- mouth for this
off-beat Hitchcock hit that will
have its New York premiere this
week at the long-run Paris Theatre.
GRANT and
GRACE
KELLY
TO CATCH A THIEF
,n ALFRED HITCHCOCK'S
with Jessie Royce Landis • John Williams
Directed by Alfred Hitchcock
Screenplay by John Michael Hayes
Based on the novel by David Dodge
4
Color by Technicolor
YISTAyiSIOH
j
ALFRED HITCHCOCK'S
THE TROUBLE
WITH HARRT
•
starring Edmund Gwenn
V
John Forsyt?
j
and introducing Shirley MacLaine
Directed by Alfred Hitchcock
Screenplay by John Michael Hayes
,
Based on the novel by Jack Trevor St

E SEASON AT PARAMOUNT
(5 EXHIBITORS BIG PROFITS NOW. . .
^" JANE
^\A/YMAN
CHARLTON
HESTON
The fabulous story of Texas oil
billionaires is playing to fabulous
LUCY GALLANT
business now throughout
co-starnng
CLAIRE THELMA
the west and southwest.
TREVOR • RITTER
Broadway welcomes it soon
>^'\ih William Uemarest • Wallace Ford • Tom Helmore
Produced by William H. Pine and William C.Thomas at the Victoria Theatre.
Di rected by Robet t Parrish • Screenplay by John Lee Mahin and
Winston Miller • From the novel "The Life of Lucy Gallant
by Margaret Cousins Color by Technicolor •
i
YISTAyiSIOH
Bookings are pouring in for
the happy holiday picture
that's the big boxoffice show
for any day from now until
Christmas. Everybody wants
to see it — or see it again.
IRVING BERLIN'S
WHITE CHRISTMAS
starring
BING DANNY
CROSBY KAYE
ROSEMARY VERA-
CLOONEY
ELLEN
with Dean Jagger • Color by Technicolor
Lyrics and Music by Irving Berlin
^^^f- Produced by Robert Emmett Dolan
Directed by Michaf- Curtiz
Dances and Musical Numbers Staqid by Robert Alton
Written for the screen b\ NL^rman Krasna,
Norman Panama and M.-lvin Fran^^
y
KIRK
DOUGLAS
SYLVANA
MANGANO
co-starrmg Anthony Quinn • Rossana Podesta
Sylvie •
Daniel Ivernel
• Jacques Dumesnil
Directed by Mario Camenni
Screenplay by Franco Brusati. Mario Camerini,
Ennio de Concmi, Hugh Gray Ben Hecht Ivo Perilli
and Irwin Shaw Based on Homer's Odyssey
•
^y Film • Produced by Dine De Laurentiis and Carlo Ponti
in association xA^ith William M. Schorr
Color by Technicolor
MANSION
Adventure-lovers love this big,
spectacular thrill picture. And the
back-to-school crowd is crowding
in to see it everywhere. Hundreds
of big pay-off engagements as
picture hits general release.

|
Fox Foreign Gross Nears
Record, Skouras Reports
NEW YORK—Foreign gross for 20th Century-Fox
this year will reach a record $50.-
000.000, compared with a record $41,322,000
last year, Spyros P. Skouras, president, predicted
Tuesday ilH. He attributed the increase
to many more Cinemascope installations
abroad, the quality of 20th-Fox pictures
and the universal appeal of American
pictures.
Skouras had returned a few days before
from a two-month business trip to Europe
and the Far East. He expected to see the
total of Cinemascope installations in foreign
theatres to reach between 17,000 and 18,000
before the end of the year. He put the present
total at 15,783, up 544 in three months.
He said the market had not come close to
being saturated. Most of his di.scussion had
to do with the Far East.
The real purpose of his trip, Skouras .said,
was to convince foreign producers that they
can materially increase their earnings by
making Cinemascope pictures both for local
and foreign consumption. He argued that
these pictures have a record of grossing from
one and one-half to twice that of standardtypre
pictures, and cited the grosses of individual
pictures to prove his point.
He called the foreign business done by "A
Man Called Peter" "amazing," adding that
it, like other American pictures, was doing "a
tremendous good" in encouraging a better
world, even in Moslem countries. He said
"The Seven Year Itch" was doing a "terrific"
business, but that "There's No Business Like
Show Business" wasn't measuring up in
Oriental countries because their people don't
understand Occidental music.
Twentieth-Fox has not and never has had
any idea of dropping stereophonic sound,
Skouras said, because its advantages were obvious.
He said technicians were working on
providing one sound track out of four on the
film that can bo u.sed either for optical
or magnetic sound. That, he said, would not
reduce the Cinemascope aspect ratio.
In his meetings with foreign producers
Skouras offered to .supply technicians for the
u.se of Cinemascope, and he expected that
between three to five films in that process
will be started next year in the Far East.
He said two are now in work in EJgypt and
that 50 will be relea.sed this year in Europe.
He made no co-production deals.
Skouras called the U. S. "behind" in developing
the market in India where some
3,500 theatres play Indian pictures compared
to about 800 playing U. S. pictures part time.
As for censorship abroad, he said new nations
feeling their way toward independence turn
to censorship as a means of control, but as
they develop and feel more secure, they will
relax it, as has happened in Indonesia.
The theatre business in Indonesia is not
as good as elsewhere in the Far East because
there is an embargo on Cinemascope. Skouras
said. He spoke highly of it in Thailand,
Korea, the Philippines and especially in
Japan. He predicted a continued boom in
Japan.
Plan a Testimonial Dinner
To Skouras Humanities
NEW YORK- Friends and associates of
Spyros P. Skouras, president of 20th Century-
Fox, are planning a testimonial dinner to him
December 5 at the Waldorf Astoria in recognition
of his contributions to humanitarian
causes. Richard C. Patterson jr. is committee
chairman.
Skouras has accepted with the stipulation
that the proceeds go to a worthy cause, and
the 1956 March of Dimes campaign has been
selected. Skouras has been closely associated
with the National Foundation for Infantile
Paralysis since its inception.
Among those on the committee are: Cecil
B. DeMille, Marshall Field. James A. Farley,
Conrad Hilton, Lt. Gen. Willis D. Crittenberger,
Howard S. Cullman, Ned E. Depinet,
Robert W. Dowling, Keith Funston, Bernard
F. Gimbel, Leonard H. Goldenson, Adm.
William F. Hal.sey, O.scar Hammerstein II,
Mrs. W. Averell Harriman, Herbert Hoover.
Walter Moving, Eric Johnston, Gen. John
Reed Kilpatrick, Sen Herbert H. Lehman,
Herbert Bayard Swope, Juan T. Trippe. Alfred
Gwynne Vanderbilt. Thomas J. Wat.snn and
Cornelius Vanderbilt Whitney.
Evans Sees Outlook
Good in Australia
NEW YORK—Television as a competitor
for film theatres doesn't worry John Evans,
executive head of Greater Union Theatres of
Australia. He says that Australia, with a
present population of about 10,000,000 will
have 20,000,000 ten years from now and the
outlook for theatres is better than it has ever
been.
His prediction was made at a dinner in the
Lotos club given for heads of foreign departments
of all the major companies Friday (7>.
Television probably will be introduced Down
Under about a year from now. Due to the
fact that distances are so great between the
large cities, the introduction will be gradual.
By the time it has become common in the
population centers, Evans said, the novelty
will be worn off for many.
Evans said that three years ago business
could have been much better, but the introduction
of new projection processes, including
wide.screens and an outstanding improvement
in the quality of pictures has I
revivified the business and put it on a more
prosperous basis than it had ever been in
the past.
"We are selling our pictures t« the limit,"
he said. "Our managers are competing against
themselves. Their records for the corresponding
months of the previous year are|
being used as the basis of points in the contest."
He gave some details about the prizes being!
offered, including trips around the world forT
the most successful managers. Only a world-j
wide dislocation of business could darkey
the outlook, he said.
His analysis of the outlook was greeti
with enthusiasm.
Ralph Hetzel, vice-president of the Motloij
Picture Ass'n of America, was toastmaster
the dinner.
E\'ans commented humorously on th|
"competition" seated to his left and right
the head table—Emanuel Silverstone of 20t|
Century-Fox, which owns Hoyt's, the bigge
circuit on the continent next to Great!
Union; Norton V. Ritchey, president of AlUd
.'\rtists International, and Arnold Picker, fol
eign department head for United Artists, aq
others.
The dinner was arranged for Evans
Capt. Harold Auten, American representatlj
for Greater Union and its allied companlf
of which there are ten.
U-I H.\S VISITOKS—From left to right: Capt. Harold Auton, representative of
Greater Union Theatres of Australia In the U. S,; John Kvans, member of the Imard
of Oreater Union Theatres; Ben M. Cohn, Universal-International assistant foreign
manager, and Felix M. Sommcr, U-I vice-president.
Keith Goldsmith Takes
Allied Artists Post
NEW YORK- Keith Goldsmith, formd
Far Eastern and South African home ofl
representative and Latin American supf
visor for Universal-International, has
named to an executive post with Allied
ists International by Norton V. RitclJ
president. Goldsmith will work with a'
Artists' European, Far Eastern and
i
American departments, coordinating thi
livilies of the sales forces.
Another AA appointment is Joseph Riv"
assistant to Harold Miri.sch, vice-presid.
Allied Artists, who has been named exi^
talent head by Walter Mlrisch, ex.-
producer. Rivkin. who has had wide e
ence In the talent field, wUl build AAV
tract roster in response to exhibitor cii" "
for new screen personalities.
22
BOXOFTICE October 1.
u

"He has a brooding
truculence that reminds
one of Marlon Brando."
-HOLLYWOOD REPORTER '
^
ALLIED
ARTISTS
brings him to you in the
picture Motion Picture Daily
said
"FIGURES TO MATCH
K
UP WITH OR OUTDRAW THE
FIRST 'JACK SLADE'I"
^^^omie p,orf„|.ef,
«
/f
•«»«»««« (,«„,„
'^'^Jmm
kimpkf jy
T^'^Mcc^
featuring
*\y^
The Nation's No. 1 Song Hit
"THE YELLOW ROSE OF TEXAS"

. . Added
. . Warwick
: October
i
^oUcfti/tMcC ^efi^ont
By
IVAN SPEAR
Paramount Buys Rights
To The Chalk Garden'
Only a matter of weeks before its scheduled
opening in New York. Paramount snagged the
screen rights to "The Chalk Garden," a new
play by Enid Bagnold, who some years ago
penned "National Velvet." The romantic
drama has as its principal character a woman
who spends 15 years in jail as a murderess.
Upon her relea.se, she finds employment as
a companion-governess to a young lady on
the verge of madness. The woman helps the
girl achieve a normal, healthy outlook by
applying a knowledge of life learned the
hard way . to his Theodora F*roductions
.slate by actor Cornel Wilde was
"Comeback," an original by James Edmiston,
who has been signed to write the .screenplay.
The property, to star Wilde, concerns the rise
and fall of a major industrialist. Wilde's first
under the Theodora banner. "Storm Fear,"
is slated for release this winter by United
Artists, with himself, Jean Wallace and Dan
Duryea in the stellar roles ... As their first
independent venture under the aegis of their
newly formed Champion-Five, Inc., Marge
and Gower Champion picked up Blake Edwards'
original screenplay, "Chicago Blues,"
described as a romantic drama with danc&s
and music. It's being aimed for a January
camera start.
Screen Producers Guild,
Look in Awards Tieup
Adding; a measure of prestige to the event.
Look magazine has been enlisted by the
Screen Producers Guild as a co-sponsor of
SPG's annual Intercollegiate awards for the
best student-produced films made at U. S.
universities. First presented by the producers'
group three years ago, the kudos will
be incorporated as an integral part of the
1.5th annual Look motion picture achievement
awards in a February issue of the publication.
Student winners will receive medallions
from SPG and Look on a network TV show
to be timed with the appearance of the
awards issue of the magazine.
A committee will select the three best college-lensed
subjects to be submitted by more
than 70 colleges and universities which have
cinema cour.ses. Last year's winner was "A
Time Out of War," created by collegians
Denis and Terry Sanders at UCLA, who went
on to win an Academy O.scar and honors at
the Edinburgh film festival
Jane W-yman Set to Co-Star
With Rossano Brazzi
Among casting morsels noted during the
period, of Interest was the disclosure that
Jane Wyman and Rossano Brazzi, the Italian
matinee idol, will co-star for Universal-International
In "Unfinished Symphony," a romantic
drama in Technicolor, It will mark
Brazzi s first assignment under a recently
Inked three-picture pact with the studio . . .
Al.so swinging over to U-I was Yvonne De
Carlo, set to portray a gal desired by fivecount
'em—men In the lumber camps of Oregon
Territory In the 1850s, the opus being
Raw Edge" . Pictures, the unit
headed by Irving Allen and A. R. Broccoli,
booked Rhonda Fleming and Macdonald
Carey as the co-stars of "Odongo," an adventure
drama to be shot in East Africa for Columbia
release . . . Sterling Hayden w-as set
to co-star with Anne Baxter in "The Come
On," a Lindsley Parsons production to be
distributed by Alhed Artists, with one-time
praise agent Russell Birdwell at the directorial
helm.
Los Angeles County Board
Studies Museum Proposal
That perennial Hollywood proposal—the
establishment of a motion picture museum
has been dragged out of the moth balls again
with the disclosure that the Los Angeles
county board of supervisors is studying a
proposal that the county join with the film
industry in development of such a project.
Such civic backing was suggested after
producer-director Cecil B. DeMille recently
received a scroll from the supervisors honoring
him as a motion picture pioneer. That
the trade would be glad "to sit down with
the board and explore the idea" was indicated
by Y. Frank Freeman, Paramount studio head
and board chairman of the A.ss'n of Motion
Pictiu-e Producers, who was present when
DeMille was handed the citation.
Only recently, elaborate plans for the establishment
of a film exposition and "hall of
fame," in which the cooperation of the studios,
crafts and guild members was sought, were
dissolved with the explanation that rising
cost.s had made it impossible to carry
through on the monetary appropriation originally
alloted. The ultimate beneficiary of
this venture was to have been the Motion
Picture Relief Fund.
Two Stars Scheduled
For Personal Tour
During the balance of the month Joanne
Woodward and Allison Hayes, who have the
femme leads opposite Van Heflin in Copa
Productions' Initial Columbia release, "Count
Three and Piay," will be making personal
appearances with the CinemaScope-Technicolor
picture throughout the midwest and
southwest.
Miss Hayes opened her part of the junket
in Kansas City, while Miss Woodwai-d is
slated to appear Sunday (16> in Oklahoma
City, plugging the Ted Richmond production,
which George Sherman directed.
Cinepanoramic Process
Decided for 'Lisbon'
Hepublic ha.s dfcidfd to apply it.s newly
developed anamorphic proce.ss, Cinepanoramic,
to "Lisbon," starring and to be produced
and directed by Ray Mllland. Tlie
suspense drama will begin filming on location
In Portugal early in December.
Cinepanoramic, which is compatible to
other widescreen anamorphic .systems, wa,s
initially used by Republic on its Just-completed
frontier opus, "Maverick Queen,"
BOB'S BLUE RIBBON—The peripatetic
Mr. Hope, globe-girdler de luxe, reported
to Paramount the other day for
a new stellar assignment—in "That Certain
Feeling"—and the cameraman
promptly persuaded him to pose with the
BOXOFFICE Blue Ribbon he was
awarded when "The Seven Little
Foys," in which he starred for Paramount,
was voted July's "best picture of
the month for the whole family" by the
National Screen Council. It was the first
opportunity the studio had had to convey
the plaque, Hope having been a constant
traveler during the late summer.
Charles Martin Forms Unit
To Produce Five Films
Further stimulus to the mushrooming in-'
dependent production field has been con
tributed through the formation of Charle
Martin Productions by the screen writer, filn
megaphonist and TV producer, who plans
:
slate of five features.
Martin, who will produce, du-ect and WTit
them, has scheduled "Death of a Scoundrel
a story about a financial wizard, as h
initialer. He has taken office space at tl'
Samuel Goldw.vn studios, with Herbert Klei
a,s associate producer and George Moskov i
production manager.
A CBS-TV producer for the past sever
years. Martin was at one time with MGr
where he megged two pictures. "Death of
Scoundrel" is planned for CinemaScop
Technicolor treatment. No relea,sing arrang
ment.s have been made as yet.
Two Executive Promotions
Are Made at Republic
A realignment of executive personnel
Republic finds Lewis T. Rosso advanced fr>
production manager to executive assist!'
to Jack E. Baker, vice-president in chargel
studio operations.
Moving up to Rosso's old post is Geoj«
Santoro, formerly production operatlj*
manager. He will be assisted by Robert Q-
fani and Timothy Donahue.
|
MGM to
Double Cartoon Output
HOLLYWOOD- Planning to double it.-
toon output— from nine to 18 annii.il
MGM Is organizing a second pen-and-'i'
unit which will turn out nine subjects sfring
"Droopy" and "Barney Bear." Mii''
Lah has been signed as director of the f*
series. Producers William Hanna and io\^
Barbera will continue to turn out the '"'
and Jerry" and "Spike and Tyke" subjec-
24
BOXOFFICE :
15.

...fharQ'g bQQn a change!
down
goes our
PRICE!
up
goes your
PROFIT!
N
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imples
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THEATRE ADVERTISERS
BOX 795. OMAHA, NEBRASKA
BXOFFICE :; October 15. 1955
25

: October
MEET TO FINALIZE CONVENTION PLANS—The National AlUed Convention
advisory committee met with representatives of TESMA, TEDA and IPA in Chicago.
Monday (10) to finaUze plans for the AlUed-TESMA-TEDA-IPA tradeshow and conventions
to take place November 6-9 at the Morrison Hotel. Chicago. Around the table,
left to right. Tom LaVezzi, TESMA director; Merlin Lewis. TESMA's executive secretary;
Thomas J. Sullivan, executive vice-president and general counsel. IPA; S. J.
Papas. Automatic Vending Corp.. and general IPA convention chairman; Jack
Kirsch. president .AlMed Theatres of Illinois and general chairman of the 1955 National
AlUed convention; Ruben Shor, National Allied president; Abram F. Myers, general
counsel. National Allied; Ben Marcus, past president. National .\llied; Lou Abramson,
Allied Theatres of Illinois, secretary to Kirsch.
RKO's Advertising Dept.
To Move to New York
HOLLYWOOD—Although no decision a.s
yet ha.s been reached as to the resumption of
production on the lot. one major change in
RKO Radio's operations was disclosed by
Daniel T. O'Shea. the company's new president,
when he revealed the advertising department
is to be removed to New York after
many years of headquartering here. Perry
Lieber, national director, will check out for
New York Monday (17) to make permanent
headquarters there.
In assuming his new duties. Lieber said he
does not at present contemplate any changes
in advertising-publicity personnel on either
coast.
While in the film capital, O'Shea has been
huddling with vaiious independent producers
and .surveying RKO's backlog, evaluating old
features in terms of either theatrical reissue
or disposition to TV. There has been no
announcement in this connection.
Bernard Jacon Quits IFE;
Remains as Consultant
NKW YORK
Bernard Jacon, IPE Releasing
Corp. vice-president in charge of sales,
resigned from the company October 14 but
he will continue to .serve as a consultant until
his contract ends December 31. This arrangement
was reached by Jacon and IFE so that
he would be able to develop other plans,
which will be finalized before the end of
1955, he said.
Jacon. who has served in various industry
executive capacities, joined IFE in 1952.
Alice Joyce Is Dead
HOLLYWOOD— Alice Joyce, 65, one of the
first of the glamour queens of the film
world, died Sunday (9» with a heart ailment.
She made her first .screen appearance
in the oldtlme hit, "The Lion and the Mouse."
Other hits Uicluded "Stella Dallas," "Beau
Geste," "Green Goddess" and "Dancing
Mothers." She first broke Into pictures with
the old Kalen campany and became a star
with Vitagraph.
Cinerama Making Portable
Setups for Roadshows
NEW YORK—New projection process developments
are arriving with increasing speed.
On the day of the opening of "Oklahoma!"
at the Rivoli Theatre Hazard E. Reeves,
president of Cinerama, Inc.. announced designs
had been completed for a portable
Cinerama setup. Prototype assemblies are
expected to be ready by the first of the
year, he said.
Even the booths will be portable, the intention
being to make possible roadshows of
Cinerama in many more theatres.
Cameras are being speeded up with new
calibration, and faster lenses.
Cinerama, Inc.. now owns 24 sets of theatre
equipment and has orders for five more
from Stanley Warner.
George Nelson Leaves UA
For Publicity Firm
NEW YORK -George Nelson, with the
United Artists publicity department for the
past five years, will resign October 24 to become
general manager of Ursula Halloran
and A.ssociates, a public relations firm specializing
in TV, motion picture, Industrial and
commercal fields. The firm represents Reynolds
Metals, Pontiac Motors, General Electric
and such television series a.s "Medic," "Frontier"
and "Pontiac Playwrights '56."
Before joining UA. Nelson has been news
editor for the Voice of America, the Office
of War Information and radio station WNJR.
Pickford-Lasky-Favorite
TV Film Suit Settled
NEW YORK
Pickluid-La.sky and Favorite
?'ilms Corp have seuled out of court a suit
involving rights to television distribution
under a broad distribution grant that has been
pending for a number of years. FFC rights
to "Gay Desperado" and "One Rainy Afternoon"
expired during the litigation and FFC
has turned all rights back to P-L.
Rogers Salute Plea
Set for 32 Areas
NEW YORK—A nationwide industrywide]
telephone broadcast will start the sixth anJ
nual Christmas Salute for the Will Rogers!
Memorial Hospital and Research Laboratorle
The Salute will be conducted in the perioi
between October 17 and January 15.
A. Montague, president of the hospital!
Charles Feldman and Moe Silver, national
distributor and exhibitor chairmen, respecj
tively. and Morton G. Thalhimer sr.. presil
dent of Neighborhood Theatres of Richmoncf
will take pai-t in the program.
Montague and Feldman said the respon^|
to the recent audience collections had
good, but it is still the serious responslb
of those in the industry to hold the grou
gained and to impress on those
industry to keep "the vitally necessary
of support moving into the hospital's fu
All employes, all theatres and all
panies are expected to help. Monta
emphasized.
Objectives of the Christmas Salute
$250,000 in contributions and 200.000 si(
tures on the scrolls. After the broado
meeting the distributor and exhibitor cha
men will hold territorial meetings with bra
managers and other industry personnel.
The broadcast will start at 10:30 a.m., ea
eni .standard time.
Services for George Blake
Produced 'Candid Camerc
NEW YORK—Funeral services for Geo;'
Blake, 38. founder and president of Geo?
Blake Enterprises, producers of both tlatrical
and industrial films, were held at ;
Riverside Funeral Chapel Sunday t9V Ble
died of a heait ailment at the Cross Coui^r
Hospital, Yonkers, October 7.
Blake had written, produced and direci:
documentary films since his graduation fii;
New York University in 1938. He began vl
his father's concern. Ken K. Blake, Inc., i
ducers of industrial films. In 1945, he
i
duced "Girl on the Spot" for Universal i
from 1945 to 1950, he directed the "Cai"
Camera" .series and other short subjects '
Columbia Pictures. His own company, foui'
in 1951, had concentrated on TV commercL-
He was also a member of Ascap and wi'
the lyrics for "Come Dance With Me a
popular song. He is survived by his f<
Mrs. Jean Ulman Blake; two sons. WilJr
and Gary; a daughter, Bonnie, and his mtif:
and two sisters.
A. J. Plouff. Fox Circuit
At Denver, Plane Victim
DENVER—A. J. Plouff, 41, supervis( (>'
merchandi.suig for Fox Intermountain ""•
atres in seven Rocky Mountain states, wa)i'>
of the victims of the worst passenger airJ''
disaster the United States has known H'
was flying from Denver to Salt Lake-fO
when the plane hit a mountain we "'
Laramie, Wyo., with all 66 on board I'M
Plouff had tried to get passage aiis!
earlier, but was unsuccessful. He ei^i^
pa-ssage on a later plane, but canceledh*-
and took space on the ill-fat«d plane h«'
a cancellation was made. Plouff is suivN
by his wife Jane, two children, and his Ui^'
and mother. Mr. and Mrs. Fred C. Plo'''
Wisconsin.
2B
BOXOFFICE
:
1
'^'^

CALENDAR Of EVENTS
CT08£ R

BOXOFFICE BAROMETER
This clrart records the performonce of current attractions in the opening week ot their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark.
Mif:iiffMiSmm^lM^i>SMSm
vj .-iiua iitt,)

1
30).
'
What's Exploitable
In the Magazines
\ frniont's marble plaque was erected during the pre-premiere ceremonies of "The
Trouble With Harry" in the lobby of Barre's Paramount Theatre (see photo at left).
It was a tribute to "Harry," the film's corpse-hero and was donated by Alfred Hitchcock
(left), producer-director of the murder-comedy. Looking on at the right are
Shirley MacLaine, the film's star, and William Murphy, manager of the Barre Paramount.
In the photo at the right Mayor Reginald Abare of Barre pins a corsage on
Miss MacLaine. Seated beside the actress is Gov. Joseph B. Johnson of Vermont.
NATURE ADDS TO COLOR OF PREMIERE
OF TROUBLE WITH HARRY IN VERMONT
By JAMES M. JERAULD
MONTPELIER, VT.—Nature out-Technicolored
Technicolor for the opening here of
Alfred Hitchcock's "The Trouble With Harry"
at the Paramount Theatre, Barre, Vt., Friday
If a group of newspaper and magazine
and tradepress writers from New York and
Boston hadn't .seen the landscape before the
opening of the picture, they would have
thought Dr. Kalmus had found a new way
of faking rural beauty in Vermont in the
early fall.
The picture was made in this vicinity a
year ago and Hitchcock, with Shirley Mac-
Laine. leading woman, agreed to return for
the opening to show their appreciation for all
the cooperation extended by local citizens
and the Vermont Development Commission.
Vermont scenery burst on the visitors late
in the afternoon. The woods are full of sugar
maples, the leaves of which turn a brilliant
red about the time of the first frost: there
are thousands of evergreens in the mixture,
and while birches abound. It makes quite a
combination.
But all of this was a surprise up to about
4 p.m. No trace of the scenery was visible
through fog banks until the landing at
Burlington, Vt. The White Mountains of
New Hampshire were gray and the Green
Moiuitains of Vermont were more .so until the
vi.-itors .started a 60-mile bus trip .southward
to Montpelicr. From that time on the colors
were riotous.
The press group was late for the broadcasting
activities, but the radio stations of
.several towns readjasted their schedules.
30
PORTHOLE BLOWERS
•d at tiandard booth »%it\p
and allia
'iiMw;nriTO
and dit.
lASr TO INSTALL
DRIVE-IN THIATRI MFC. CO. T.^TcmT,
•!-"••
First there was a big dinner attended by Gov.
Joseph B. John.son of Vermont and many
.«tate celebrities. This was at the Barre
Municipal Auditorium.
Vermont doesn't touch the Atlantic Ocean,
but it gets good lobsters. They may have
come from Maine, but that's a trade secret.
Some of the visitors didn't really enjoy
the menu. Bounding from one cloud to
another all day affects the appetite. Miss
MacLaine managed a smile when introduced
from the dais. Then she closed her eyes.
Val Carter of radio station WDOT was
master of ceremonies. The WSKI announcer
and his staff were waiting at the theatre
and they had to do a lot of talking before
the party arrived at the theatre.
During the dinner a heavy rain set in, but
the natives were not disturbed. The streets
were Jammed.
Barre is the granite capital of the world.
It's the chief industry, so Hitchcock was
presented a handsomely carved piece of
granite about 18 inches high and about two
feet wide with the title of the picture
mentioned. If he had dropped it, it would
have gone through the table.
Governor Johnson went to the opening
along with Mayor Reginald Abare of Barre.
Mr.s. Hitchcock, Mi.ss MacLaine, Paramount
executives and others. Harry Brown, division
manager for American Theatres Corp., was
the busiest man in town after the opening
getting audience reactions. They were uniformly
good.
Before the era of summer visitors and automobiles
the citizens of most of Vermont
retired at 9:30 in order to be rested at milking
time about 5:30 the next morning. Those
were the good old days, apparently.
After the premiere Governor Johnson was
host at a buffet dinner at the PaviUion Hotel
in Montpelier. (Lafayette stayed there in
1830, according to a bronze plaque on the
front wall. I Up to well after midnight a girl
from Brattleboro was going great guns on an
electric organ.
— 320 —
Eight pages of pictures and text on,.
Cophia Loren in the Oc:ober issue of
Esqu.re give prominent mention to her two
IFE starrers, "Neapolitan Carousel" and
Aida." The "S" in Sophia, Esquire's editor
states, stands for "Sizzle."
Jack Webb is accorded three pages
of photos and interview material in the
October issue of Popular Photography.
TJled "A Talk With Jack Webb." the
layout gives stroiig mention to Warner
Bros.' ''Pete Kelly's Blues."
A color cover and five pages in the Sep
tember 12 issue of Life are devoted to ai
editorial salute to 20th-Fox' "The Girl i:
the Red Velvet Swing."
U-J's "To Hell and Back" rates special
treatment from Screen Stories via
a five-page layout with pictures in the
October issue. Author Bill Mauldin
says about the film, "It is by far the
best thing I've seen about World
War II."
Kim Novak, whose next vehicle is C
lumbia's "Picnic," is featured in a fu]
length color portrait on an 18-inch pullo
in the September issue of Esquire.
Pictorial Review devotes its September
25 cover in color to the four leadinc
stars appearing iji "The Tall Men."
The cover, fully crediting the 20th-
Fox film, shoiDs the players in costrune
'Summertime' Offered
At Breakfast Matinee
For 'Summertime," the Olympia Th(-
tre in Miami had a 7 a.m. Breakft
Matinee on a recent Tuesday. Coffee ai
doughnuts were served free, and a rao
program was broadcast in the lobby, i-
mission was 52 cents. The event vs
called to the attention particularly '(
"early shoppers and working girls." le
unusual showtime received mentions n
various columns. The showing was well -
tended and a few localities wrote in to s;-
gest that the early morning show be citinued.
The same idea was tried out by Floila
State Theatres in Palm Beach on "Mar
So many people came they ran outaf
coffee and doughnuts!
'To Hell and Back' Tune
Gets Big Press Writeup
A big publicity break was obtained oi
the Capitol Theati-e of Piankfort. Ky.,
isi /I
before "To Hell and Back" was shi'n U
Manager Gene Lutes reports. The E't''
Journal gave 21 inches of space to a fesir'
on the "Dogface Soldier" ditty feature i"
the film. Origin of the tune, the orif^a'
version and added lyrics
in the article.
were hlghligtf"^
BOXOFFICE Showmandiser :: October 15 95.''
^

. |3ther
ibacking
)
Bengazi'
. Most
I
Am
: October
Ads on 'Brunelles'
Include Page by Lux
r.ii.pi lalkui Iiuin a long li.st ol busiiU'.^.s
lictTiis has bei'ii obtained for "Gentle-
^ n Many Biunettos."
Advert isiiiK consisUs of a full-pager by
^ i\ soap in the Ani(M-ican Weekly. Parade
il This Week Sunday supplements, a
; 1 s of Richman Bros. Clothinu ads in 53
v citie.--. a slate of newspaper cooperative
^ by Lane Bryant, a series of Honeybu^;
pver ads running in Glamour. Mademoiselle.
M.ivie Ljfe. Movie Star Parade.
True Love Secret-s. Movieland. Real Roimances
and Real Story, a Lustre Creme dis-
,
iplay in Life, a Home Decorators Silverware
insertion in Glamor and full-paRp
;. ^Amelia Earhart Luggage ads in Charm.
jlhe New Yorker. Fashion and Travel maga-
:T-.rs and the New York Times.
M.».\ Factor Pan-Stik and the Carbond
Beverage Institute are among others
p.g co-op ads in newspapers, while
lund & Fi-eund Pillow Ticks and Purofied
Down Pillows are taking space in Good
:- 'Housekeeping. Hollywood Bread Co. is also
a high-budget slate of news-
:
I: Ipaper ads.
of these firms are combining their
|advertising play with store displays and
merchandising aids. Copy and photos
'ra] with the stars appearing in the film.
15 Exhibitors Contribute
Pressbook Ideas
^^fteen exhibitors representing every
..ion of the country have contributed
ow-cost local exploitation ideas to the
,)ressbook for Panamint Pictures' "Ben-
:azi." reported Walter Branson, RKO sales
_hief. Printed in the Do-It-Yourself secion
of the pubhcation, the ideas are ac-
(ompanied by photographs of the exhibi-
'ors. Each contributor has received $10
br his idea. They are:
C. L. McFarling. Orpheum, Sioux City.
bwa: George Y. Henger. Oak Cliff Thea-
'•es, Dallas: Tom Camarda. Keiths. WashjiKton.
D. C: W. S. Samuels. Texas Theaf-e.
Dallas: Phil Katz, Stanley Warner pub-
Iclst. Pittsburgh: Dal Schuder. Circle. InkanapoUs:
Jimmie Brassell, Trans-Texas
heatres. Dallas: Bill Kanefsky. Studio.
ihlladelphia: Herb Howe. Welton. Denver:
rank Boyle. Fitchburg. Pitchburg. Mass.:
bb Walker. Uintah Theatre, Pruita, Colo.:
raddy Jones. Joy Theatres. New Orleans:
[ale Tysinger. Liberty. Zanesville. Ohio:
01 Sorkin, Keiths, Syracuse. N. Y.. and
jl
Under. Gopher, Minneapolis.
\0
and Kings on Herald
Many Newcomers on List
Of September Winners
Lots of new faces—fellows who are hauling
down honors for the first time in the
long history of the Boxoffice Citation
Awards—appear on the list for September
achievement in the field of showmanship
endeavor.
One of the newcomers is Noble Arnold.
city manager for Wilby Theatres in Atlanta,
who came up with a good neighbor
policy, explained on page 283 of Showmandiser.
which won him the prize in the
public relations category.
Also winning his first Citation is Lester
Pollock of the Carlton Theatre in Evansville.
Ind. His efforts were exerted in the
theatre front department—he conceived a
house front for a horror double bill that
proved a strong attention-getter, page 270.
Bunny Markell. another first-timer, is
manager of the Capitol in Cornwall. Ont.
This north-of-the-border showman had the
best original idea last month. His package
deal kiddy show is detailed on page 271.
An award for a special idea was presented
to Al Wheeler of the St. Louis Theatre.
St. Louis. Wheeler set up an outsize
board in his lobby, and pasted pages of the
recent BOXOFFICE anniversary issue on
it. Each page, taken from the Pictorama
section, was given a border of gold tinsel,
providing him an Imposing array of forthcoming
attractions, page 281.
Best ballyhoo Job of the month was
achieved by Frank Manente. manager of
LoeWs Stillman in Cleveland. For his promotions
to create excitement for "The
Wizard of Oz." in rerelease, see page 279.
A dual award to co-operators of the 63rd
Street Drive-In. Kansas City. Mo., was
made in the display ad classification. E. S.
Sutter and Alex Shniderman. who run the
Noble Arnold
Sidney Ktepor Alex Shniderman
ozoner. came up with unusual but hardhitting
copy and layout expressing their
"credo" in regard to the type of programming
they will offer. The ad was one of a
scries of editorial-type placements which
point out that children as well as adults
can attend this drive-in, page 278.
In the cooperative ad group, the winner
was another newcomer to the Citation lists.
Ken Davies of the Odeon in London. Ont.
Davies promoted a full page of varied
merchant ads following the copy theme.
"How to Be Very, Very Popular," when
his theatre ran the film, page 286.
Sidney H. Kleper of Loew's Poll in New
Haven, Conn., was one of the few repeaters
last month. His current award was
decided on the basis of his window display
posters and tie-in material for supermarkets
on "Not As a Stranger." page 272.
General tieup honors for September went
to L. E. Praser of the Bloomfield in Birmingham,
a suburb of Detroit, for his "Exquisite
Form Contest" which was spon.sored
by a host of local merchants, page 278.
Michael King. Nortown. Toronto, Ont.. won
the Citation for best lobby display.
I^slle Sprinkle, manager of the Levon in
'Id. N. C, put out a special herald
•ed In black and sepia when he booked
k n Roll Re\'ue" for a Friday and
irday program. Photos of Lionel
"Pton. Nat 'King" Cole. Duke Ellington.
'h Washington and other Negro .stars
••arlng in the production were included
'*>« four-page flyer.
I
XOmCE Showmandiser :
15. 1955
Lester Pollock Frank Moncntc
321 — 31

$1000 BABY CONTEST COSTS ONLY $45
BUT IT FILLS HOUSE AT CARTOON SHOW
714 Photos Entered in Seven-Week Event
Conducted at Loew's in
Dayton, Ohio
Here's one side of the lobby, covered with photos of entrants in the Loew's, Dayton, Ohio, baby contest.
In ell, 714 entries were displayed in this joint promotion conceived by Manager Corl Rogers ot a cost
to the theatre of $45.
For a total outlay of $45, Carl Rogers
of Loew's in Dayton, Ohio, promoted a
$1,000 baby contest that drew plenty of
goodwill, word-of-mouth comment, and,
more tangibly, 102 inches of cooperative
advertising placed by the photo studio at
no cost to the theatre, $500 worth of plugs
on the radio and receipts from a correlated
cartoon show that almost equaled the take
from a full day's feature program.
RADIO STATION HELPS
Rogers secured the cooperation of radio
station WING and the High-Light Photo
studio to stage the baby contest in conjimction
with an all-cartoon show. He began
running a trailer announcing the program
and contest seven weeks in advance.
This was followed up by a series of co-op
ads, which plugged the studio, the contest
and the current production playing at the
Loew's.
Publicity also was obtained via .squibs in
the television-radio column of the Dayton
Daily News, while 35,000 official entry
blanks were distributed through the cooperating
merchants and the Borden
Milk Co.
32
AD MATS
WINDOW CARDS
CALENDARS
- HERALDS
rA^$€R^t

: October
, htny
Treasure Hunt in Sea Heads Underwater!' Promotion in Northern Italy
An indication of the strategic placement of "Undcrwoterl" floating standees in Rome is obtained
from the photos above. Proctically all the famous fountains and squares in the Eternal City thus advertised
the film. The copy: "Do not look here for 'II Tcsoro Sommcrso' (the Italian title) but to the
Archimcdc, Copranica and Supercincmo theatres " Above, I. stondce on the lake at the Villa Borghese;
2 Fountain of the Najodi in Piazza Escdra, 3. La Fontona del Dolfino in Piazza Novona
Panoramic view of the area on the Italian
I
. Ri'iero coost ot Nervi where the treasures were
-ddcn Bottom, shows a group of Italian div-
-3 champions poised to enter the water in quest
oi the treasures, sunk in 50 feet of water.
1-
(oburn P. A.'s Prove
'
ery. Very Popular'
Carles Coburn's appearance at the
• Iilto Theatre, in Glens Falls, N. Y.,
tned out to be a solid industry boost as
» 1 as a plug for "How to Be Very, Very
' liar." according to Seymour L. Morris
Schine circuit.
le
ae Schine people took Coburn from
•'
itoga to Glens Falls in a caravan of
promoted from the Ford agency which,
'.entally. took cooperative advertising
oal newspapers. He was feted and pred
with a key to the city at a lunchit
the Hotel Queensbury, after which
••gned autographs at the theatre and
hed out the first ticket.
then went to the radio station, where
made a 15-minute tape "really selling
" ion pictures." according to Morris.
A campaign which combined advertising,
ballyhoo, contests. pubUciiy. radio and
television coverage wound up with lots of
boxoffice pull spread over several months
in northern Italy. The campaign was the
long-range promotion set up in behalf of
Underwater!" by Leo Magagnini, RKO
publicity chief in Italy, and his staff, working
in cooperation with Vittorio Mattea,
Italian general manager.
HIVING .^SS'N HELPS
The cog in the promotional wheel which
spun from Rome up to the Riviera was an
underwater treasure hunt launched with
the cooperation of the Italian Dive-In
Sports Federation, a widely circulated daily
sports paper tCorriere dello Sport), and a
chain of magazines, including Seltimo
Giorno. Eva. Le Vostre Novelle. Festival
and NoveUe Film.
Prizes for the treasure hunt started with
a vase filled with gold coins worth 300,000
lire ($480), donated by RKO, plus television
sets, refrigerators, washing machines,
motorcycles and other popular merchandise
worth well over 3.000.000 lire, or about
$5,000 at the current rate of exchange.
These prizes were numbered and placed
on display throughout northern Italy in
store windows and theatre lobbies. One of
the biggest displays assembled was placed
in the lobby of the Excelsior Theatre in
Milan, where the contest also was tied in
with the Milano Exhibition, which was in
progress at the time.
T.4GS IN VASES
Gold coins and numbered tags, each tag
TICKET
REIUIIT $
LIKE NEW
corresponding to a numbered prize, were
then placed in vases which were hidden In
over 50 feet of water off the coast of Nervi
on the Riviera. Divers who found a vase
were awarded the corresponding "treasure."
Screen trailers, newsreels. radio and television
shows plugged the contest weeks in
advance. Film stars, sports champions and
tourist departments of seashore resorts
joined in the launching of the event with
a parade of 50 matorboats from the Imperial
Palace Hotel of Santa Margherita.
The boats were piloted by stars and aquatic
champions who took part in the treasure
hunt. Professor Jacques Piccard. who with
his father has explored many marine
depths, presented the awards to the winners.
For the less daring, an "Underwater!"
puzzle contest was sponsored by Domenica
Enigmistica, leading Italian puzzle magazine.
After seeing the film, theatregoers
had to mark on specially printed maps the
location of three sunken ships sought in the
motion picture. Over 200,000 heralds were
distributed for this contest.
VOTE YOUR AUDIENCE AWARDS
BALLOTS.
DIT-MCO'S STANDEE SPEAKERS
Rrmide Quality Sound and Proptr Volumt
duty
' nd ariu. back
t (Of »o«t —
6«9
r telumt control. B»utilul. I
ADO TO YOUR PATRON'S ENJOYMENT.
OUVMN THEATRE MFG. CO. -K'.rjI'ci&.'K.
•"
•WorWl UrtMt Mir. of Drivc-ln TtiMfro till'
REGISTERS fflcoiN_CHANGERS
50 ONE YEAI ^;T^J;lr
11 UNIT C U * I A N T E E Htmdndt of Do/fan
a.kullJ
ll«MOT JMOOEIS
WE UY-SILL-TIADI TICKET REGISTEI INDUSTRIES
ALL MAKES—ALL MODELS )22}-7 Seorii Wabnk An. Oksgo S, llliMio
B' :OFnCE Showmandiser ;
15, 1955 — 323 33

36,
I AM
.21,
. .
'
SHOWMANDISER INDEX:
ABBOTT AND COSTELLO MEET
THE KEYSTONE KOPS 114
ABBOTT AND COSTELLO MEET
THE MUMMY 178, 273
AFRICA ADVENTURE 11
AIDA 67, 72
AIN'T MISBEHAVIN' 259
AMERICANO, THE '29
ANIMAL FARM 264
ANNAPOLIS STORY, AN 204, 211
ATHENA 25, 26, 251
BAD DAY AT BLACK ROCK 57, 95
BAMBOO PRISON, THE 64
BAREFOOT CONTESSA, THE 4, 18, 39
BATTLE CRY '38, 113, 158, 174, 214
BED, THE 181
BIG HOUSE, USA 273
BLACKBOARD JUNGLE 101, 161,
183, 215, 267, 268, 273, 290
BLACK TUESDAY 58, 64
BLACK WIDOW 64
BREAD, LOVE AND DREAMS 67
BRIDGES AT TOKO-RI,
THE -32, 49, 59, 160, 215
BRIGADOON 12, 36
CAMILLE 55
CARMEN JONES 5
CATTLE QUEEN OF MONTANA .81
CELL 2455, DEATH ROW 151, 178
CHIEF CRAZY HORSE. 121, 172, 215
COBWEB, THE 206, 268
CONQUEST OF SPACE '70, 137, 160
CONSTANT HUSBAND, THE 251
COUNTRY GIRL, THE 40, 103, 127
CULT OF THE COBRA 144
DADDY LONG LEGS
•126, 184, 191, 221, 237, 287
DAVY CROCKETT, INDIAN SCOUT 190
DAVY CROCKETT, KING OF THE
WILD FRONTIER 202, 216,
220, 230, 231, 236, 255, 265, 291
DEEP IN MY HEART 21, 72
DESIREE 66
DEVIL TAKE US (short subject)
•191, 237
DOCTOR IN THE HOUSE 138, 172
DRUM BEAT 17, 186
EAST OF EDEN '84, 165
END OF THE AFFAIR "160, 174, 180
ESCAPE TO BURMA 160
ETERNAL SEA, THE '168
FAR COUNTRY, THE 89, 94, 114
FAR HORIZONS, THE 235
ACADEMY AWARDS
Contests 73, 127
Tic-ins 87, 127
ADS
Annivcrsory 48, 277
BOXOFFICE Editoriol 239
Classitlcd 36, 10, 27, 138, 165
Exhibitor Has His Soy Used .178
Institutional 19, 278, 281
Motch Cover 232
Public Service 67
.
.
Survey on advertising 230
ANNIVERSARIES
. 48, 99,
ART HOUSE OPERATION
245
152
aALLYHOOS
Artists 21
Bolloon 42
Borrcl 275
Bed 122
Burled Treasure 271
Butcher 170
Carnival
Clown
100
40, 190, 214, 283
Doncers
Duel
287
214
Elephant 170
Film Characters 279
Floats 101
Flying Saucer 160
Goat 290
Hoircut 261
Hay 74
Horscbock 33, 190, 202
Jet Plone Attack 204
Log Cabin 261
Lost Cutouts 250
Marine 214
Masked boys 224
Medal 208
Mobile book 137, 261
Motorbike 261
Parades 18, 225, 235, 265
Parking Signs 214
Peorl 268
Pickets 214
PIrat. 221, 245
Police Lineup 183
Prescription 234
Prison Coll 84
Robbery 64, 98
Robot Costum* 11
Sandwich Board 12
Santa Clous 20
FEATURE AND SHORT SUBJECT DIRECTORY
(Asterisk ' denotes national tieup)
FIVE AGAINST THE HOUSE 195, 246
FOR BETTER, FOR WORSE 4
FRANCIS IN THE NAVY 288
tANGBUSTERS 42
GATE OF HELL 172, 253
GENEVIEVE 4, 244
GLASS SLIPPER, THE
103, 135, 143, 214, 222, 280
GOLDEN MISTRESS, THE 18
GREAT ADVENTURE, THE 290
GREAT DIAMOND ROBBERY, THE 98
GREEN FIRE 88, 180, 183
GREEN MAGIC 213
GREEN SCARF, THE 106
HANSEL AND GRETEL 21, 23, 59
HIGH AND DRY 33
HIGH AND THE MIGHTY, THE 25
HIT THE DECK
172, 186, 214, 223, 232
HOLIDAY FOR HENRIETTE 42
HOW TO BE VERY, VERY
POPULAR '204, "228, 286
THE LAW 43
INTERRUPTED MELODY
194, 291, 246, 273
KING RICHARD AND THE
CRUSADERS 94, 244
KISS ME DEADLY 185, 214, 235
LADY AND THE TRAMP
'99, 223, 234, 268
LAND OF THE PHARAOHS
LAST TIME I SAW PARIS,
275
THE 34, 185, 245
LONG GRAY LINE,
THE *62, 178, 206, 264
LONG JOHN SILVER
71, Mil, 191, 221, 225
LOVE IN THE CITY 182
LOVE IS A MANY-SPLENDORED
THING *250, 258
LOVE ME OR LEAVE ME
-162, 191, 266
MA AND PA KETTLE AT WAIKIKI 127
MAGNIFICENT MATADOR, THE 195
MAN CALLED PETER, A
•76, 159, 215, 221, 239
MAN FROM LARAMIE, THE
•216, 235, 241, 266, 291
MAN WITH A MILLION 122
MAN WITHOUT A STAR *90
MANY RIVERS TO CROSS 121
MARTY 172, 175, 182
MISTER ROBERTS 229, 258, 290
MOONFLEET 245
MR. HULOT'S HOLIDAY 178
NAKED AMAZON 170, 176, 236
NIGHT HOLDS TERROR, THE 252, 275
NIGHT OF THE HUNTER "291
NIGHT PEOPLE 42
NOT AS
GENERAL EXPLOITATION
Seling Dollars
Skin Diving
Slot Machines
Sports Car
Stogccooch
Tribesman
Truck
.261,
Wolk-Under-Lodder
Wedding 105,
Wild Animol
BEHAVIOR IN THEATRE
BOXOFFICE HONOR ROLL 17,
79, 104, 149, 177, 229, 259,
BUCK NIGHT AT INDOOR
CHARITY
CINEMASCOPE
CONTESTS
Aquorium
Attendance
COOPERATION
Guessing
Bead Guessing
Beauty 38, 115, 147, 225, 247,
Cinderella 103,
Clown
Coloring
Dress Design
Essay and Letter. . 41, 112,
Fovorite Western Star
Footprint
Good Deed
Gold Prospecting
Guess the Cost
High School Queens
Idc
rick
Little Queen
Look-Allkes
Missing Letter
Movie Qull
Mystery Voice
Name the Planet. . . .
News QuIi
Pancake Boklng. .
Pantomime
Perfect Couple
Perfect Man
Physique
Pretty Boby
Scotch Clans
Sewing
Square Dancing
Star Identification. .
Voice Identification
Weight
267
180
233
25
131
49,
287
260
183
262
265
114
153
234
221
255
A STRANGER
^212, 221, 236, 272
OKLAHOMA! 287
PANTHER GIRL OF THE
KONGO (Serial) 51
PEARL OF THE SOUTH PACIFIC. . .268
PETE KELLY'S BLUES '243
PHENIX CITY STORY, THE 289
PHFFFT S, 96
PRINCE OF PLAYERS 40, 57
PRIVATE WAR OF
MAJOR BENSON, THE 242
PRIZE OF GOLD, A. *166, 172, 221, 271
PRODIGAL, THE '102, 192, 208
PURPLE MASK, THE 214, 224
PURPLE PLAIN, THE 170
QUEST FOR THE LOST CITY. 177, *204
RACERS, THE
S3, -54, 76, 204, 213, 225
RAGE AT DAWN 131, 192
REAR WINDOW 11, 18, 87, 114
REVENGE OF THE CREATURE 177, 144
RING OF FEAR 25
ROBBERS' ROOST '160
ROB ROY, THE HIGHLAND ROGUE 87
ROMEO AND JULIET. '9, 38, 74, 237
SABAKA '65, 123
SASKATCHEWAN 127
SEA AROUND US, THE 57
SEA CHASE, THE 183, 225
SEVEN BRIDES FOR SEVEN
BROTHERS 11, 136
SEVEN LITTLE FOYS, THE •134, 258
SEVEN YEAR ITCH,
THE '208, 231, 251, 265
SHE-WOLF, THE 5
SHIELD FOR MURDER 221
SHRIKE, THE 285
SIGN OF THE PAGAN 20
DIRECTORY
Window Decoration 174
Window Identification 57
Word on a Cord 215
DIRECT MAIL 66, 169, 193, 273
DISK J0CKEY.31, 73,80, 138, 186,273
FAN CLUBS 133
FRIDAY THE 13TH
GIVEAWAYS
Bicycle
159
290
Car 268
Diamond
2S9
Donkey 127
Electric Roasters 4
General Merchandise 67
Gold Dust Pouches 114
Haircuts 221
Ice Creom Bors 216
Iced Drinks 1
Indian Head Pennies 28
Land Titles 114
Miniature Golf Gomes 250
Puppy 268
Record Albums 174
Tamole 64
TV Set 268
Whisky 12
HERALDS
Colendor 12
Gag Tox Form 127
Ideas 97, 213
Moiling Piece 19, 245
Six-Inch Ruler 244
Thri 58
HORROR SHOWS 94, 144, 145
INSTITUTIONAL PUBLICITY 57, 113
KID SHOWS
Appeal to Parents t . . 76
Back-to-School 223, 270
General Promotions 85
Giveaways 155, 163
Kid Club 77
Merchont-Sponsored
9, 174, 193, 255, 271
New Year's Eve 28
Summer 179, 255
Teenage Dances 266
MARATHON MOVIE PROGRAM .192
MARQUEES
Cutout Displays 57, 64, 117
Use ot 24-Sheet 10, 63, 223
MERCHANT COOPERATION
140, 223, 230, 265, 271, 273
MERCHANT LETTER 178
Ian. 1 A
to
Oct. 55
1
SILVER CHALICE, THE 15, ^24, 51, 288
SIMBA 160
SITTING BULL 4, 28
SIX BRIDGES TO CROSS 64, 180
SLEEPING TIGER, THE 4
S.S^ASH-UP 172
SNOW CREATURE, THE 5
SO THIS IS PARIS "16, 39
SOLDIER OF FORTUNE 237
SON OF SINBAO 225, 239
STAR IS BORN, A 10, 12
STRANGE LADY IN TOWN
178, 180, 291
STRATEGIC AIR COMMAND • 163, 165,
172, 183, 215, 221, 253, 260, 267
SUMMERTIME -156, '216, 280
SUSAN SLEPT HERE 39, 74
TARGET EARTH 13
THEODORA, SLAVE EMPRESS 67
THERE'S NO BUSINESS LIKE
SHOW BUSINESS •B, 61
THREE FOR THE SHOW 157, 174
THREE RING CIRCUS
40, 56, 69, 100, 190, 193, 21<
THIS IN YOUR ARMY 41, 5<
THIS ISLAND EARTH
•148, 191, 213, 221, 251
TIGHT SPOT 151, 174, 21.'
TIMBERJACK '71
TO CATCH A THIEF 255, 28.
TO HELL AND BACK 274, 28
TOBOR THE GREAT 1
TONIGHT'S THE NIGHT
4, 29, 105, 107, 10
TO PARIS WITH LOVE '98, 20
TRIAL *29
20,000 LEAGUES UNDER THE SEA 2'
40, 56, 65, 87, 112, 165, 172, 177,15
TWIST OF FATE
UNDERWATER 26, 115, 235, 2.-
VERA CRUZ '2, 47, 58, 64, 185, '21
VIOLENT MEN, THE
VIOLENT SATURDAY *2I
WEST OF ZANZIBAR
13, '
WHITE CHRISTMAS 12, 18, T
WHITE FEATHER 51, 1
WHITE ORCHID, THE
WILD ONE, THE 1
WIZARD OF OZ, THE 2
WOMAN'S WORLD 10,2
WOMEN'S PRISON .64, 84, 206, 2
YOUNG AT HEART. 5, 31, 49, 113, 1
MGM TICKET SELLING IDEAS 118, >
MIDWEEK BUSINESS BUILDING .1
MOTHER'S DAY 174, »
MOVIE OF THE MONTH PLAN . !
NEWSPAPER COOPERATION. 10, 58, ,
78, 171, 187, 191, 213,216,239, 1
PERSONAL APPEARANCE
28, 81, 186, 225, 242, 252, »
'
PERSONAL CONTACT
POLICE COOPERATION 43, 6
PROCLAMATION CELEBRATIONS
42,16
PROGRAMMING POLICIES '5
PUBLIC RELATIONS
Annual Shopping Doys "
•'
N
Boy Scout Film
Appeal to Elderly
Civic Award "
Community Service 150, •
34
— 324 BOXOFFICE Showmandiser :: October M^'"

iS ATASHINGTON—Tlie
I
I
naember
• nla
October
Mbany Tent Starts Diane. 8. Accepts Award
For Grandpa DeMille
Membership Drive
ChliiiKo— 0 3rnCE
:
15. 1955 35

Holidays Boost Several Holdovers
On B'way; 'Desperate Hours Big
NEW YORK—The Columbus Day holiday,
plus the influx of visitors for Canada's
Thanksgiving Day holiday, boosted business
in many of the Broadway first runs, particularly
at the Radio City Music Hall, always
a Mecca for tourists, w-hich had a fourth
and closing week far above the satisfactory
third week. Also better was "My Sister
Eileen," in its third week at the Victoria.
Both pictures are musicals.
"The Desperate Hours" had a strong opening
week at the Criterion following the favorable
reviews in the New York newspapers
and "Blood Alley" did very well in its first
week at the Paramount Theatre. "Bengazi"
also had a big one-week engagement at the
RKO Palace, the only film-vaudeville house
in Manhattan. Only new picture to do disappointing
business was "Seven Cities of
Gold," which is scheduled to stay only two
weeks at the Roxy.
The other holdovers were led by "To Hell
and Back," which had a smash third week
at the Capitol where it is scheduled to stay
until "Guys and Dolls" opens in November.
Al.so holding up remarkably well was "Ulysses,"
in its eighth week at the Globe. Just fair
were: "Night of the Hunter." in its second
week at the Mayfair, and "The McConnell
Story," in its second week at the Astor.
In the art houses, MGM's reissue of "The
Philadelphia Story" led the field in a big
second week at the Baronet, followed by
"The Sheep Has Five Legs," in ius ninth
smash week at the Fine Arts; "I Am a Camera,"
in its ninth big week at the Little
Carnegie; "The African Lion," in its fourth
strong week at the Normandie; plus two longrun
films. "Gate of Hell," in iu 42nd week
at the Guild, and "Marty," in its 26th week
at the Sutton. "One Step to Eternity," another
French film, did well in its second
week at the Paris.
"Cinerama Holiday" also continued to draw
crowds in iUs 35th week of two-a-day performances
at the Warner Theatre. Another
two-a-day picture. "Oklahoma!" in Todd-
AO, reopened the Rivoli Theatre October 13.
Two 20th-Fox Cinemascope pictures, "The
Tall Men" and "The Deep Blue Sea." also
opened during the week.
(Avcroge Is 100)
Astor— The McConnell Story ;WB), 2nd wk .. 110
Bororvet—The Philodelphio Story (MGM), reissue,
2nd wk 150
Copitol To Hell and Bock U-l), 3rd wk 170
Crifcnon The Dcspcrotc Hours (Para) 150
Fine Arts The Sheep Has Five Legs (United)
9th wk 140
55th Street— Or. Knock (Martin j. Lewis) 110
Globe Ulysses !Para), 8th wk 115
Guild Gate of Hell Harrison), 42nd wk 110
Little Corncgic I Am a Camera (DCA), 9th wk . . 1 1 5
Loews Stole— The Phcnix City Story (AA). 4 days
of 6th wk 110
Moyfoir Night ot the Hunter (UA), 2nd wk ...115
Normondrc The African Lion (Bueno Visto),
4th wk 160
Palace BongazI (RKO). plus voudcvillc. 125
Poramount Blood Alley ( WB) I 25
Poris—One Step to Etornlty (Ellis), 2nd wk 125
Plaza Will Any Gentleman? 'Strotford), 2nd wk 105
Radio City Music Hall It's Always Foir Weather
:mGM), plus stoge show, 4th wk 145
Rivoli Oklahomo! Magna), opened Oct. 13
Roxy—Seven Cities of Gold (20th-Fox) 110
Sutton
Trons-Lux
Marty (LA), 26th wk
52nd— Svengoli !MGM), 3rd wk
125
120
Victoria My Sister Eileen (Col), 3rd wk 120
Warner Cinerama Holiday (SW), 35th wk of
two-a-doy
World- Foreign revivols
1 40
'Lelt Hcmd of God' Opens
Philly Run With 175
PHILADELPHIA—A few new pictures
scored well in their openings to brighten a
rather dismal first run situation at most
theatres in the downtown area. "The Left
Hand of God" opened with a big 175 at the
Mastbaum. "Ulysses" held its own with a
strong 125 in its first week at the Randolph.
Arcadia— II
^veroge
ys Fair
Is
Weather
100)
(MGM).
Bold This
iramo 'Cinerama). 33rd
Fox—Seven
of Gold (20th-Fox)
Goldmon—
tuckion (UA), 2nd wk
Green Hill- The Inti (AA), 2nd wk
.120
Midtown—
Fire (U-l).
70
Mastbaum—The LeH Hand of God (20th-Fox) . . 1 75
Randolph Ulysses (Para) 125
Stanley Blood Alley (WB), 2nd wk 75
Sfonton Bengazi (RKO); Land of Fury (U-l).... 85
Studio Morty lUA). 16th wk 110
Trans-Lux—To Catch a Thief (Para), 9th wk...110
Viking Desert Sands (UA), 2nd wk 60
Trans-Lux-World Lady and the Tramp (BV),
14th wk 100
Murphy Starrer Hits 260
To Dominate Buffalo
BUFFALO—"To Hell and Ba^k" took the
top money this week along First Run Row,
tacking up a healthy 260. A three-day
Canadian holiday brought thousands of
visitors from acros.s the border into town
and this fact helped business all along the
line. "Ulysses" hit 160 at the Paramount;
"IDesert Sands" at Shea's Buffalo was only
fair and so was "Seven Cities of Gold" at
the Center. The Century was off a bit on its
second week of "The Phenix City Story."
Buffalo Desert Sands (UAl 95
Center—Seven Cities of Gold ;20th-Fox) 115
Century The Phenix City Story (AA), 2nd wk... 95
Cinema—Aido lIFE), 2nd wk 100
Lofoyette To Hell ond Bock (U-l) 260
Paramount Ulysses (Poro) 160
'To Hell' Rings Bell
With Pittsburghers
PIITSBURGH— Audie Murphy gave the
Fulton Theatre its best bu.siness in years with
the exciting true-life story of going to war.
"To Hell and Back "
Fulton To Hell ond Back (U-l) 250
Harris—Seven Cities of Gold (20th-Fox) 80
Penn— Ulysses (Para) 80
Stanley—Blood Alley (WB) 75
Holdover Doldrums Are
Evident in Baltimore
BALTIMORE—Holdovers apparently have
worn out their welcome and as a result grosses
scarcely were average. Even the newcomers
lacked capacity houses, the best business
AT MASK' PREVIEW—Arthur B.
Krim, right, president of I'nited Artists,
chats with Shirley Yamaguchi, Japanese
film star, and Shiro Kido, president of
Japan's Shochiku Co., at an invitation
preview showing of "The Mask and Destiny"
at Toots Shor's restaurant in New
York. Industry leaders and newspapei,
magazine and tradepress representatives
also saw the Japanese feature.
probably going to "The Tall Men," wit
"Gentlemen Marry Brunettes" a close seconi
Century Gentlemen Marry Brunettes (UA) I
Film Centre Summertime (UA), 5th wk
Hippodrome To Catch a Thief (Para), 4th wl
Keiths— Ulysses .Para}, 3rd wk
Little Night of the Hunter (UA),
New—The Tall Men i20th-Fox)
5th wk...
Mayfair Unconquered (Para) reissue, 2nd wk...
Playhouse We're No Angels (Para), 6th wk.
Stonley Illegal (WB)
Town To Hell and Bock (U-l), 4th wk
1'
The Cinema Red Shoes (UA), reissue, 3rd w
New Fox Family Club Aril
Show Opens Monday (17)
NEW YORK—The 20th Century-Fox Fa'
ily Club will present its second annual ;
exhibit in the third floor reception room I
the home office here, beginning Monday (1.
The show will continue through December
i
Eiitries in the art section have been limi:
to oils, pastels and water colors, and in r
photography section to matted, mininin
8x10 size, in color or black-and-white.
Donald A. Henderson, secretary-treasur.
is committee chairman. Other members «
Larry Ayers. Bernie Bozzone. Edward Ml.
Alan Silverbach. Harold Van Riel and H:7
Winikoff.
Warner Bros. Tradeshov
Two CinemaScope Films
NEW YORK—Warner Bros. wUl natioiUj
tradeshow "Rebel Without a Cause," in Ci«-
maScope and WarnerColor, October 20 "I
Died a Thousand Times," also in Cinua-
Scope and Warner Color, was tradesl*^
October 11. "Rebel Without a Cause," vicli
stars the late James Dean and Natalie Vod,
will be released October '29. "I Di' «
Thousand Times." which stars Jack PS'if
and Shelley Winters, will be released tovember
12.
Pa —NATIONAL THEATRE SUPPLY, Philc- Tel. Locust 7-6156
SUPERIOR THEATRE EQUIP., Philo—Lombord 3-9020
PROJECTOR CARBON Co., Tarentum—Tarcntum 2341
D C— R & S THEATRE SUPPLY, Woshington—Sterling 3-893i
j
36 BOXOmCE

; October
. to
. .
WHAT'S IN A NAME?
PEOPLE on four continents Donny Koyc is the name of a brilliant and talented comedian
who makes them laugh For others, Danny Koyc is the messenger of light in a dork world A dedicated
man, he has traveled thousands of miles under the banner of UNICEF, to bring )oy and
happiness to underprivileged children ... to share with them the good things that ore our American
birthright .
spread the dcmocrotic credo.
WHAT'S IN A NAME?
Joint Defense Appeal stands for decency, dignity and democracy, It is the name of the fund-raising
arm of the American Jewish Committee and the Anti-Defamation League of B'noi B'rith — the
oldest and largest community relations agencies in the world. Their programs, in essence, seek
to bring full human rights to Americans of every faith and creed.
WHAT'S IN A NAME?
The Human Relations Award is the name of the Industry's medallion for recognizing outstanding
service in the couse of furthering human rights. It will be presented, for the first time, to Danny
Kaye at a luncheon sponsored by Joint Defense Appeal on October 19th, beginning at 12 noon in the
Waldorf-Astoria. You are cordially invited to attend and learn for yourself what you can do to help
fight prejudice and discrimination ... to secure for your loved ones a life of decency and dignity .
and to honor Danny Kaye for what he has done to put the Motion Picture Industry in the forefront
of the fight for human rights. There will be no public solicitotion of funds.
^ilUattt y. Qet^ncui, chairman
JDA MOTION PICTURE DIVISION
MAKE YOUR RESERVATION NOW! CoW Bryant 9-7600, Ext 84
You Will Be Happy That
You Did!
lU.
BC OFFICE ;
15. 1955 37

. . Judy
. . . Jeanne
. . Norman
. . John
. . The
. . Norman
. . Hugh
. . . Fay
. . David
. . Daniel
. . Mort
. . Samuel
. . Debbie
B R O A D W Ay
n Ifred Hitchcock, director of "The Trouble
With Harry" for Paramount release, arrived
from Holb'wood Thursday (13) to attend
the opening at the Paris Theatre Sunday
... Sol C. Siegel. MGM producer who
will make a musical version of "The Philadelphia
Story," and Ben Thau. MGM studio
Michael Myerberg,
executive, arrived . . .
producer of "Patterns" for United Artists
release, returned from Europe, where he arranged
plan.s for his next film, "The Borrowers,"
to be made in London. Fielder Cook
filmed final scenes for "Patterns" in the Wall
Street district Saturday (15) with Myerberg
supervising.
Howard Dietz, MGM vice-president and director
of advertising and publicity, returned
from Hollywood where he spent a week looking
over the new product. Kenneth Mc-
Kenna. MGM studio story head, was here
a few days seeing new plays before heading
for England and France Moray,
.
Warner Bros, general manager of short subjects,
went to the Burbank studio to spend
a week talking over the 1955-56 shorts program
with Jack Warner Owen.
.
vice-president of Paramount Film Distributing
Corp., returned from Denver. Frank Rule.
Paramount Dallas branch manager, and Marion
Anderson, Omaha head, arrived in New
New York for home office conferences.
iVIilton K. Rackmll, president of Universal,
left for Holb'wood for conference.s with Alfred
E. Daff. Edward Muhl, Charles J. Feldman
and David A. Lipton ... Mo Rothman, United
Ai'tists Continental sales manager, arrived
from Paris to confer with Arnold M. Picker,
vice-president in charge of foreign distribution
. . . Nat Levy, RKO eastern-southern division
manager, left for Dallas and Oklahoma
City Katz, manager of foreign
.
sales for A.ssociated Artists, returned to the
home office after a seven-month trip around
the world making a survey of the TV markets
in 25 countries, including Japan, Australia,
India, the Middle East and Europe.
James Wolf, British director, sailed for
England . Ericson, who is starred in
"The Return of Jack Slade" for Allied Artists,
went to Philadelphia for personal appearances
at the Stanley Theatre opening
HoUiday, who will star in Columbia's
"The Solid Gold Cadillac," flew to
Hollywood for preliminary color tests in preparation
for the location shooting in New York.
Gregrory Peck, who will star In "The Man
in the Grey Flannel Suit" for 20th-Fox, came
in for a week of exterior location shooting
Grain, one of the stars of "Gentlemen
Marry Brunettes," arrived for a per-
.sonal appearance on the Jackie Glea.son TV
show.
A son has been born to Mrs. Kenneth
Aneser. The father is production head of
Warner Bros, home office advertising department
. engagement Is announced
of Marylln Klein, private secretary to Harry
Glttleson, RKO executive administrative assistant,
and Charles Fine. The couple plans
a Thanksgiving wedding.
Harriet Fcigenbaum, MGM publicity and
advertising department secretary, Is engaged
to Arthur Saverlck, Hunter College student,
and they plan to be married after his gradua-
38
tion next June . . . Phil Larschan, film editor
at Transfilm, became father of a baby son
Rothman. longtime secretary in
Columbia's home office sales department, is
on a visit to Hollywood.
.
Rouben Mamoulian, producer-director, and
Leo Genn, British film star, flew in from
London E. Rose flew to London
to prepare "Fort Afrique." to be filmed for
Columbia in North Africa .
Goldwyn
and wife arrived to remain till the November
3 opening of "Guys and Dolls" at
the Capitol Mann, director of
.
"I'll Cry Tomorrow" for MGM, arrived from
Hollywood October 10 .
Millman, who
produced "Shack Out on 101" for Allied Artists
release, returned to Hollywood after a
week in New York.
Buddy Young, United Artists syndicate contact,
will marry Rebecca Cohen here October
28. They will live in Forest Hills after a
Miami Beach honeymoon . Stone,
secretary to Herbert Schottenfeld of the
United Artists legal department, will be married
at Lakewood November 12 to Laurence
Wilneff of Chicago.
Dinner Committee Named
For Pioneers Party
NEW YORK—Thirty-four industry veterans
have been named by Ned E. Depinet,
general chairman of the 17th annual showmanship
dinner of Motion Picture Pioneers,
as members of the dinner committee for the
November 4 affair. Herman Robbins, chairman
of the board of National Screen Service,
will be honored as Pioneer of the Year.
The committee includes; J. W. Allcoate,
Richard W. Altschuler, Robert Benjamin,
Harry Brandt. Walter Bran.son, George F.
Dembow, Sam Dembow jr., Jay Emanuel,
Alan Preedman, William C. Gehring, William
J. German. Abel Green, Edward L. Hyman,
Ben Kalmenson, Harry M. Kalmine. Marvin
Kirsch, Mrs. Charles E. Lewis, Edward Morey,
John J. O'Connor, Eugene D. Picker, Martin
Quigley, Charles M. Reagan, Phil Reisman,
Elmer Rhoden. Sam Rinzler, Samuel Rosen.
Sol A. Schwartz, Ben Shlyen, George P.
Skouras. Morton Sunshine, Harry J. Taklff,
Jo.s«ph Vogel, Mo Wax and George Weltner.
Membership applications are reaching a
record. Sunshine is assemblying talent for a
show to be called "Mister Robbins."
Don Kranze Joins Staff
Of 'Panic' N. Y. Filming
NEW YORK—Don Kranze. son of Bernie
Kranze. sales manager of United Artists, has
been signed as assistant director for "Panic,"
the Van Wolf-John Parker production which
will be filmed in New York in VistaVision
thLs winter. John Carradlne, Fred Clark,
Elisha Cook Jr. and Bill Phipps will play
leading roles. Berry Kroeger, stage-TV actor,
has also been signed. Gene Milford, who was
editor for "On the Waterfront." also filmed
in New York, will be editor of "Panic."
Torben Johnke has been signed as director of
photography.
HELP YOURSELF BY HELPING THE
AUDIENCE AWARDS.
Kaslner to Manila
For Col. Meeting
NEW YORK—Lacy W. Kastner.
Columbia
Pictures International president, will start a
Far Eastern convention at Manila starting
October 29. Delegates
from ten territories
will attend.
This will be Kastner's
first visit to the
Far East. On the way
to Manila he stopped
off at the Columbia
Hollywood studios to
confer with Harry
Cohn. president. He is
being accompanied by
Bernard E. Zeeman
C;olumbia Internationa'
Lacy W. Kastner treasurer, and Lawrence
H. Lipskin, his assistant in charge ol
public relations. Michael Bergher, vice-presi-.
dent and Far Eastern supervisor, will conJ
duct the Manila session.s. Before retuminfj
the New York group will go to Tokyo to at I
tend a convention of the Japanese organiza|
tion.
Pictures scheduled for discussion at Man
are: "My Sister Eileen," "Picnic." "Woman!
the River," "Count Three and Pray," "Que
Bee," "The Last Frontier." "The Survivor!
and "Three Stripes in the Sun."
Delegates from the field who will atti
will include: Aaron Pines, assistant Far
supervisor; Nonee Sen, Singapore, and Nil
Laharry, India, district superivsors; Fernanil
Rodriguez. Japan; R. B. Gayathrinanatha"
Burma; Johnston Wong, Hong Kong; G'
Slew Wah. Indonesia; Salim Murad. Pakista
George Schweig, Philippines; C. M. Huai
Taiwan; William Blamey, Thailand, and W(
ley Barrett and Leonard Rose. Far Easte
home office representatives.
Annual Cerebral Palsy T
Show Set for October 22
NEW YORK—The fifth annual "Celebiy
Parade for Cerebral Palsy" will be televli
over WOR-TV starting at 10 p.m. Satuny
(22) and continuing through 5 p.m. Suny
(23). More than 200 stars of stage, sen'.
radio and television will take part in le
benefit in the Greater New York area.
Dennis James will head the 19-hour t.'-
thon as master of ceremonies and wlllJ*
assisted by Maria Riva. Jane Pickens. Wa:'ii
.'

MfllW
THE ORGANIZATION OF INDUSTRY VETERAN!
\A/ITH 2B YEARS OR MORE OF SERVICE
TAKE PRIDE IN ANNOUNCING THEIR
STAR-STUDDED
I7tli ANNUAL SHOWMANSHIP DINNER
An extravaganxa of top entertainment
HONORING
HERMAN ROBBINS
AS
'Pioneer of the Year"
>K
FRIDAY EVENING
NOVEMBER ^TH. 1955
WALDORF-ASTORIA
HOTEL
RESERVATIONS S20 PER MEMBER
DRESS INFORMAL
X
Pioneers! Rush your reservation now to:
Motion Picture Pioneers, 729 Seventh Avenue, New York City.
><
ois-l
MEMBERSHIP IN THE MOTION PICTURE PIONEERS IS OPEN TO THO
HAVING 25 YEARS OR MORE IN EXHIBITION. PRODUCTION. «
ORGANIZATION AT V29 SEVENTH AVENUE. NEW YORK CITY

. . Screenings
I
.
. . Tony
:
October
ALBANY
/-jctober 23 has been set as the closing date
for the Berkshire Drive-In, Pittsfield.
Mass. Bob Sharby buys and books it
. .
George Phelps, who operates the Rendezvous
in Chester. Mass.. town hall, has been
talking of extending the operating schedule.
He now is on a two-show-weekly basis . . .
Norman Weitman will celebrate his first
anniversary as Universal manager here October
18. Weitman and field representative
Jack Lazarus dLscussed old times when the
latter visited here recently to promote "To
Hell and Back" at the Strand.
Harry Lament's Sunset Drive-In at Kingston,
charged seven cents admission October
7 to celebrate its seventh anniversary. Bob
Ca.se manages the automobiler. Lamont's
Riverview at Rotterdam drew well with a
Six-Cent night October 4 to mark its sixth
year. Howard Cammer had charge. A spring
birthday party will be observed at Lamont's
Vail Mills Drive-In, handled by Cliff Swick.
The special bargain scale for anniver.saries
is sound promotion says Lamont. Wh.le the
gate take is naturally lower than with regular
admission, conce.ssion sales boom and patrons
express pleasure over the management's
gesture of appreciation.
Charles Jones, service superintendent. 20th-
Fox. underwent sm-gery at Albany Veterans
Hospital. Among those visiting him to wish
speedy recovery were Manager Clayton Pantages,
salesman John Wilhelm and head shipper
Wayne Carignan. Percy Hamilton is substituting
for Jones .
of "Seven
Cities of Gold" were held in the 20th-Fox
studio for priests on the faculty of Siena
College and those serving regular assignments
in the Albany diocese. Salesman John
Wilhelm arranged the previews in cooperation
with Manager Clayton Pantages. Frank Mc-
Mahon did the projecting.
Three of the area key Stanley Warner
managers, Al La Flamme of the Strand, Albany;
Sid Sommers. Troy. Troy, and Andy
Roy. Stanley. Utica. attended a zone meeting
Monday at New Haven. Conn. . . .
Ruth
Griffin is now a secretary in the Upstate
Theatres offices.
Johnny Capano reported that weekend
busine.ss at his State in Troy was "good."
but the Monday-to-Saturday patronage was
"only fair." However, trade for foreign and
art pictures, screened Wednesday through
Friday on a first run basis, was picking up,
more college students were attending .
The Madison, managed by Oscar J. Perrln.
gave a Columbus Day children's matinee.
SPECIAL
TRAILERS
i H AH GE_F?^l,lrnB Order Your
{^'*2i famous for
^^f dependABILITY
FILMACK
1S17 ». WAIASH.CHICAOO '630 NINTH AVI..NIW YO«K
40
It consisted of "Apache Rose," an Our Gang
comedy and a series of cartoons. "Hey Kids!
Adults, Too!" read a newspaper caption. The
second run drew a turnaway audience to a
recent afternoon kiddy show which featured
a pencil box present for each child.
"The Immortal City," an Italian picture
about Rome, is being offered to exhibitors in
this exchange district. Harry Lamont. who
received literature, including a pressbock,
from George J. Waldman of New York, said
he would like to play the film at the Vanderbilt
in Greenville if a Catholic tieup could
be arranged. Buena Vista is listed as the
distributor.
Schine's Glove, GloversvUle, tied up with
the O'Donnell real estate agency for "The
McConnell Story." Special newspaper copy
captioned "The McConnell-O'Donnell Story"
and illustrated with a photograph of Alan
Ladd and June Allyson. stressed the agency's
service; suggested that "McConnell" be seen
at the Glove. The advertisement appeared
off the theatre page.
iVIrs. Ottilie Fearing planned to resume her
post at .the helm of the Avon. Utica. October
14. after a maternity leave. She recently
gave birth to a daughter. Mrs. Fearing
started her theatre career as Andy Roy's
assistant at the Stanley. Her hu.sband is on
the faculty of Utica College.
Howard Spencer, who retired Friday (7i
as porter for U-I after 21 years, was given
a farewell party in the office following the
close of business Monday. Manager Norman
Weitman praised the 74-year-old Spencer for
efficient and courteous service.
Only One Family Picture
In Latest Board Ratings
NEW YORK—Only one feature is
rated for
family audiences of the nine reviewed in the
October 1 listing of joint estimates issued by
the Film Estimate Board of National Organizations.
That is "The African Lion" (Buena
Vista I, also rated an outstanding picture.
Seven are rated for adults and young people.
They are: "The Desperate Hours"
(Para), also rated an outstanding picture;
"Blood Alley" iWBi, "Gentlemen Marry
Brunettes" lUAi. "A Man Alone" (Rep), "My
Sister Eileen" iColi, "Seven Cities of Gold"
(20th-Fox) and "Simba" (Lippert). An adult
rating is given "The Naked Street" (-UA).
'Godiva' Heavily Booked;
Has Special Ad Campaign
NEW YORK—Universal-International has
booked "Lady Godiva" into 892 theatres for
the 30-day period beginning November 1.
according to Charles J. Feldman. vice-president
and general sales manager, who called
it a record.
The participating theatres are being listed
in two-page color ads to run in the November
11 i.ssue of Collier's, on the newsstands
October 27. and in the November 15 issue
of Look Magazine, on the stands November 1.
David A. Lipton. vice-president, developed
this type of advertising several years ago.
Move Buffalo Buena Office
BUFFALO— Buena Vista
Film Distribution
Cii. has moved it,s local office to larger quartiTs
al 504 Crosby Bldg.. 170 Fianklin St.
BUFFALO
/""eorge H. Mackenna presided at a meeting
of the downtown managers and advertising-publicity
directors in Amigone's restaurant
at which time plans were made to
get the Audience Awards campaign under
way. Attending the conference were Arthur
KroUck and Charles Taylor, American Broadcasting-Paramount
Theatres; Robert T.
Murphy. Century Theatre; Carl Rindcen.
Shea's" Buffalo; Edward F. Meade. Shea
Theatres: William Brereton. Basil Theatres,
and Fred Itzenplitz. Shea's North Park
Plans were made to get the support of the
local newspapers. TV and radio sUtions
Harold Bennett, manager at National Screer
Service, showed and explained all the accessories
available for the poll. It is hopec
to promote special prizes to be awarded locally.
The Marine Trust Co. is about to demolisl
the old Academy Theatre in downtown Buf
falo to make way for its multistory additioi
at Main and Seneca streets. Razing of th
old theatre is expected to begin in Decembei
The Academy marked its 103rd anniversar
this week (15 1. There was a time in the lat
ter half of the 19th century when the Ac
ademy was referred to as THE theatre i
Buffalo. The roster of the stars of sho'
business who played the Academy reat
like a Who's Who in the theatre of the 1800'
The Academy was opened Oct. 15, 1852, ;
the Metropolitan. Its name was changed
i
the Academy of Music July 28. 1868. tl
word "theatre" being in disrepute and "Aca(
emy of Music" deemed more fashionable.
Burglars broke into the Liberty Theatre
Rochester and stole $40 . . .
RKO Manag
Jack Chtnnell's daughter is a member of t:
advertising staff of the Bennett Beacon, loc
high school publication, and she has pe
suaded her dad to help her get ads f
same.
Rothester and Hollj-wood are joining har
on plans for a big motion picture party K
vember 19. It will be called the Festival
Film Artists. Jesse L. Lasky, pioneer pi
dueer. is chairman. Oscar N. Solbert,
rector of the George Eastman House, pho
graphic museum, says the festival will hoi:
20 outstanding motion picture artists, r.
living, who were active in the great pioneing
era of 1915-25. They wUl be chosen f
ballots to be mailed to some 40 players, •
rectors and cameramen known to be
portantly active" in that decade. James Oil.
curator of motion pictures for the Gece
Eastman House, also is at work on f
festival.
Exhibitors were Invited to a trade pre\»
of "Artists and Models." the new Martii^'
Lewis opus, last Monday evening in the Pi'-
mount. the theatre advertising the shovif
as a sneak preview Mercurio, PH"
.
i--
mount branch booker and office manage
recovering from a sojourn in the hosis
where he underwent an operation on "-^
nose ... As part of the ceremonies forM
opening of "To Hell and Back" in Bfl*
Lafayette. Bill Brereton. ad-pub cWef.-Tranged
to have the Army
i>
representatives
list new recruit-s on the stage of the l-^circuit
flagship. The enlistment was «'
ceded by a massing of the colors by the ii>''
guard of the 390th Infantry Reserve regto'
BOXOFFICE
:
li.^

! a
'
; lily
. v>r
r
of
'.
'.helm,
: October
. . For
. .
. . Isidor
. . The
. . Nat
. . . 20th-Fox
. . The
. . John
. . Sara
. . James
. .
. .
M E W A R K
>iii Bruskic left the Cnmro in Newark about
.;x months ago to manage tlie Lincohi
lire In Arlington . "Summertime."
V s State distributed posters in ice-cream
;> adverll-sing "Summertime" sundaes
New at the Lyric here Is Harry Freeman.
at the Regent. He used to be a
IIS waiter in this area. Manager Hart
:-.f Newsreel reports assistant Flannery
joying a vacation in Washington. The
.-.: eel porter. Arthur O'Neil. entered a
...»1.
\iithony /.ytkus, one of the assistant man-
:^ of RKO Proctor, was vacationing .
uer Breiiiier of the Roosevelt Is planning
riianksgiving and Christmas promotions.
ii'.dy stand is being installed . . . the
:ier in Harri.-ion will offer a special kiddy
A (or Halloween. Michael Demcsak. man-
I
reports. For Thanksgiving and Christ
Demcsak expects many merchants to
shows for the children. Mary Ciccarcashier
at the Warner, has taken a
absence to have a baby. Lucien Baril.
itor, who left for the Stanley in Jersey
was replaced by Frank Barkowski.
McCauley, another operator, who left
:;i.is
m the DeWitt in Bayonne, was replaced
inmy McCarthy.
The BeHe\Tie in Monclair will offer a
liakespearean Film Festival, matinees only.
iiiUus Caesar," "Hamlet" and "Romeo and
.uladys .Apgar, who has been employed at
e Newark Drive-In, has resumed her teach-
;,; job in Newark
Remodeling
'ontracts for
i.warded at Rockville
='OCKVILLE, MD.—Contracts have been
rded here for the extensive remodeling of
.\lilo Theatre here and grand opening is
tiected about Thanksgiving under the new
^me. Villa, according to Edmund E. Linder.
:* manager of the ORBO circuit house.
\^t of the remodeling job is estimated to
•'d $75,000. It will include new RCA
ophonic sound and projection, widen,
push-back chairs and other new
pment. furnished by Elmer H. Brient &
if Washington. Remodeling is being done
:
reestate Contracting Co. Fon J. Montry
and John N. Sullivan, architects in
•T Spring, designed the new theatre.
Crockett Descendants
(lose Disney Action
jiEW YORK—The trustees of the David
Cwkett Descendants Fund have withdrawn
''
motion to intervene in the action be-
•n Walt Disney Productions and Davy
kett Enterprises, according to Franklin
eastern council for Disney.
lis act on in the U. S. District Court in
Ijtlmore had been settled and dismissed
•^y 12. but the David Crockett Descendants
Rid thereafter applied to set aside the dlsal.
The withdrawal finally closes the case.
Funeral Rites Are Held
For Joseph Rosthal, 56
NKW YORK Fuiu-ral s.rvicis were held
Monday (lOi for Joseph RoslhaJ, 56, secretary
and general coun.sel of Locw's International
Corp., who died October 7 In the
New England Deaconess Hospital, Boston,
after an operation. The company's offices
were dased here Monday In i-espect to his
memory.
Rosthal wa-s born here, was graduated from
New York University Law School in 1924 and
practiced law in New Jersey until 1934, when
he moved to New York. He Joined Loew's In
1938. but before that had represented Loew's
on international legal matters and In 1936
accompanied Arthur M. Locw, president, to
South Africa as an attorney.
Among nnuiy industry posts he was chairman
of the foreign managers legal advisory
committee of the Motion Picture A.ss'n of
.\incrica.
Rosthal flew around the world with Arthur
M. Loew in 1932-33 in a single-engine Lockheed
plane. It was the first such trip by
international film executives surveying the
foreign market.
Surviving aie a brother, Jerome, of Key
West, Fla., and a sister, Mrs. Sidney Mangel,
of Greens Farms, Conn.
Arthur Hammerstein, 84;
The Famous NY Producer
PALM BEACH, FLA.— Arthur Hainmerslem,
84. Broadway producer for two decades
fiitt" will be promoted through the schools
and uncle of Oscar
special rate of 50 cents. Manager
Hammerstein II. producer
and songwriter for
acken said that he intends making
"Oklahoma!" died of coronary
thrombosis
this
of operation a twice-a-year affair. He
Wednesday il2i.
Hammerstein. who
~ a survey of schools in the north
produced
Jersey
"Rose Marie"
in 1924.
1 to find out what
which made
other
a profit of $3,000,000, and
classics they
later filed
d voluntary petition for
like to see presented for the students.
bankruptcy
in 1931 listing liabilities of over $1,600,000.
made his only venture into motion pictures
with "The Lottery Bride," a musical distributed
by United Artists, which lost money
and convinced him that there was no place
for musicals in films.
Hammerstein was married four times, the
last time to Dorothy Dalton, famous silent
day.s star, who survives. Elaine Hammerstein.
daughter of his first wife, Jean Allison, also
was a noted silent days film star.
BALTIMORE
Uarold Talmagf C'olley, publicist for the
Jack Fruchtman Theatres here, and wife
are receiving congratulations on the birth
of a daughter . Abbey Lane Theatre
in suburban Dundalk, is displaying an exhibit
of typewriter art. The pictures were
"painted" with a regulation office typewriter.
Abel Clarke, Berlo's concession manager for
the 235 Drive-In at Lexington Park, was
visiting in Baltimore . W. Hodgdon,
general manager for Jack Fruchtman Theatres,
has bought a new home in Linthlcum.
Owen Schnapf, manager of the Century,
spent his day off visiting friends In Philadelphia
. Makover. manager of the
Edmondson Village Theatre, was seen along
Filmrow in Washington last week for the
first time In six years.
Frank J. Durkee, head of the Durkee Enterprises,
was a patient at Union Memorial Hospital
for possible surgery.
WASHINGTON
liro.MI'I Club luncheon meeting Tuesday
heard EUleen Olivier, delegate to the
convention In New Orleans, give a glowing
report of the meetings and entertainment.
Catherine Davis and her committee Issued
the first WOMPI Bulletin. Reports weie
made by treasurer Agnes Turner, MadclUie
Ackerman, chairmen of the finance committee
.. . Bandits held up the cashier of the
Lee Highway Drive-In, Merrlfield, Va. on
Sunday night and got away with approximately
$1,000 . Farmville (Va.) Drlve-
In closed on October 10.
.
Bud Rose resigned as .salesman at United
Artists, and Sid Luxenberg succeeded him
. . . James Ashe, Abingdon Theatre, Wicomico,
made one of hLs rare visits to Filmrow .
Agnes Turner, cashier at RKO, vacationed
Manager Ira Sichelman was
at the Neighborhood Theatres office In Richmond
Thursday Young, 20th-Fox
booker, spent the weekend In Albany visiting
her son Dick and his family who moved into
their new home. Dick is a booker in the 20th-
Regina Shook,
Fox office in Albany . . .
cashier's department, became the mother of a
baby daughter.
Fred Sappcrstein, Columbia, has been promoted
from office manager to salesman, replac.ng
Martin Kutner w'ho went to Jacksonville
to manage the branch there . . . Exploiteer
Sid Zins has graduated from crutches
to the use of a cane following his recent foot
operation . . . Booker Bob Cunningham vacationed
. . . Baltimore exhibitors on Filmrow
included Mike Leventhal, Jack Levine.
Bill Zell and George Darinsol.
PHILADELPHIA
'pauline Hurwitz, U-I manager's secretary,
retunied to work after an appendectomy .
Bob Shisler, former Paramount salesman and
booker, has taken over the Scranton-Willkes
Barre territory which had been covered by
Mike Weiss, resigned . Voiro, assistant
at the Mastbaum Theatre, stepped
into the lobby at 1 a. m. on a recent Monday
to be confronted by a tall man brandishing
a knife. The man shout«d, "Freeze!" as he
waved the knife threateningly at Voiro from
a distance of about 12 feet. Voiio turned,
darted into his office, slammed the door and
called police. The knife-wielder disappered
before the police appeared.
Albert M. Cohen, motion picture attorney,
has been appointed executive vice-chairman
of the lawyer reference service. Cohen has
been a member of the committee since its
inception in 1948. Last year he served as
chairman of the barr association's committee
of ceiisors, and is now a member of the board
of governors . P. Bethel, 70, who represented
Radio Corp. of America in the motion
picture field, died in Hahnemann Hospital.
Guy Beatty and Ted Vannett, executives
of William Goldman Theatres, went to New-
York to confer with MGM executives on the
forthcoming opening at the Randolph Theatre
"Guys and Dolls," a Samuel Goldwyn
production ... A checking service on theatres
to see that distributors are dealt with f.iirly
has been set up in the Commercial Trust
building. Acme Investigations Is reported to
have had experience In this field.
E XOFTICE
:
15, 1955 41

. . Harry
. . Unless
. . John
. . Mr.
. .
. . . The
: October
. .
y.
PITTSBURGH
Oarriet Manning of the Associated circuit
office on Filmrow and David Baer, U. S.
radar technician, were to be married Sunday
at Gateway Plaza . set back by the
federal district coiu-t or the possibility of an
out-of-court settlement, the Eastwood Theatre
antiti-ust suit against local exhibition and
film distribution was on the docket for hearing
October 17 . . . Mrs. Jane Gibson Shaughnessy,
66. former radio commentator and
newspaperwoman here who was very friendly
with the motion picture industry, died of a
heart attack Wednesday at Magee Hospital.
Donald A. Henderson, secretary-treasurer,
is committee chairman. Other members are
Larry Ayers. Bernie Bozzone. Edward Mack.
Alan Silverbach, Harold Van Riel and Harry
Winikoff. Last year's exhibit wa,s w-idely
voted well worth seeing.
John J. Maloney, MGM Central manager,
observed a birthday anniversary . . . David
Wald, Buena Vista sales director here, wull
depart October 20 for California to attend a
company convention . Mayer, longtime
MGM cashier, is a grandpop for the
second time, a son Douglas Scott having been
born to his son and daughter-in-law, the
Ted Manos. circuit
Stewart Mayers . . .
executive, expects to make a trip to Richmond
to visit V. L. "Doc" Wadkins, former booker
for the Manos theatres, who is operating a
highway restaurant there . . . Filmrow's noon
pastime is looking over work being done on
the site of the new 20th-Fox exchange building,
where concrete footings were poured last
week.
. .
.
Jim Alexander (RCA) Theatre Supply is
recuperating satisfactorily following a gallstone
operation several weeks ago
H. Harris and George Eby were
.
in
John
New
Orleans for a meeting of International
Variety Olshan, Columbia manager
at Milwaukee who was office manager
here some years ago, is engaged to Anna E.
Mernit of Bayside, N. Y. . . . W. R. Stich. MPA
sales manager for Pennsylvania, telephoned
us from Philadelphia to inquire about friends
in the industry here. He hopes to get into this
territory at an early date and he is on the
lookout for a local representative . . . UA's
"Marty" was a record breaker since its
opening day at the Squirrel Hill Theatre.
Now, nine weeks later, "Marty" has
established all new records for the house in
length of playing time, number of exhibitions,
attendance and gro.ss. Clo.sest to this unusual
human comedy-drama was "Hobson's Choice,"
which played five weeks in the Squirrel Hill.
Jim Naughton of National Carbon Co.
turned up to tell us about the recent SMPTE
convention
on
at Lake Placid where he served
Rep. Joseph P. Rigby,
registration . . .
Shadyslde, at midweek was prepared to introduce
a bill in the Pennsylvania legislature
proposing a two-cenl-a-bottle soft drink tax
which he said would produce well over 50
million dollars a biennlum. The Keystone
42
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
84 Van Braam Street
PITTSBURGH 19, PA.
Phone EXprejf 1-0777
Better Thin Ever - HoVi Your EaulDmcnt?
Uncle and Niece Start
College Together
Pittsburgh—A youthful uncle and niece,
both enrolled as freshmen at Duquesne
University here, bear a name familiar in
Keystone State industry circles—Grance.
They are the son and granddaughter, respectively,
of drive-in theatre operator
Theodore Grance.
The young man is Theodore's son Ronald
and the girl, Rita. Ls the daughter of
Ronald's older brother Ed. The Grance
circuit, which headquarters in Everett,
operates ten Pennsylvania outdoorers.
state had a one-cent pop tax from 1949 to
1951 ... A Washington outfit is constructmg
the Stateline Drive-In on Route 11 between
Chambersburg. Pa., and Hagerstown, Md.
. . . Charles "Chuch" Reitz has taken over
as manager of the Arcadia Theatre, New-
Bethlehem, succeeding William Blatt jr., who
has joined the Redbank Valley High School
faculty.
Bill Basle of the Basle-Laskey circuit has
been undergoing a series of facial operations
as he recuperates from the near fatal auto
accident . and Mrs. Bob Davis of
Erie welcomed a new son to the family. Pop
manages Dipson's Plaza Theatre there .
Frank A. Orban jr., Somerset County district
attorney and Hooversville and Cairnbrook exhibitor,
spoke at the Columbus Day banquet
of the Knights of Columbus at Windber.
Orban is a former grand knight of the Johnstown
council.
Ray Woodard, Franklin exhibitor, set up
an Army Reserve campaign for exploiting the
coming of Audie Murphy's "To Hell and
Alden Phelps, Waterford outdoor
Back" . . .
theatre owner and Erie County Democratic
chairman, seems to be in the political doghouse.
He was ruled out by the patronage
board for the post of county highways superintendent,
and then he sought to have the
Peninsula superintendency. Regarding the
board. Phelps said: "They won't give me anything
they don't have to. The only reason I
haven't been appointed dogcatcher is that
the job is already filled."
RKO Pictures Net Profit
For 9 Months $150,811
NEW YORK—The operations of
RKO Pictures
Corp. for the nine months ended September
30 resulted in a net profit of $150,811.
For the three months ended September 30.
the net profit was $50,537. Since March 31.
1954, when the corporation sold, with the
approval of stockholders, all its properties,
its holdings have consisted solely of cash,
substantially all of which is on time deposits
with banks. The profit figures represent the
interest income on such time deposit.s. le,s.s
corporate expenses.
Lower Theatre License
AMBRIDGE, PA.—The borough council,
finally bowing to pleas of theatre managers,
has reduced the cost of licensing for theatres.
Former annual fees were $200, up to 1,000
capacity; $300, up to 1,500 capacity; $350, more
than 1,500 capacity. New rates. In these
classifications are $100, $200 and $250. Council
enacted this amendment to its licensing
ordinance, and Burgess Walter Panek has
approved the new measure.
WEST VIRGINIA
piizabeth Phillips, owner of the Grand in
Philippi. with her show horse Special,
copped the Blue Ribbons in the pleasure horse
class at shows in Spencer, Salem, Weston
and Charleston. She was entered this week
for the show at Bedford, Pa., and was expected
to go on to the Harrisburg show .
Kyle & Co.. photographic and office supply
|
business, will occupy the former Orpheuml
Theatre. Clarksburg, which has been under
remodeling for a niunber of weeks . . . Capitol,
Wheeling, recently featured the Dracula
stage horror show.
Lido, Philippi, formerly booked by Gray
Barker, now is being licensed by St€ve Medve
jr.. who with Alex SUay is the theatre ownei'
Frazier Memorial Civic Music Ass'n
Wheeling, announces that its new home foi
the 1955-56 series will be the Virgima Theatre
there. On October 19 the Wheeling Symphony
Society will present "Madame Butterfly"
at the Virginia.
Clarence VV. Snyder's death last week wa.
a shock to many friends. Owner and opera
tor of Snyder's Drive-In and the RoUadrome
Clarksburg, he was in seemingly good healtl
and had worked as usual the morning tha
he suffered the fatal heart attack in his horn
on Buckhannon Pike in Nutter Fort. Age
44. he had other business interests and wa
a member of Vincent Memorial Methodl-
Chiu-ch and Clarksburg lodge 155, A. F. an
A. M. Surviving are his wife, Maxine;
daughter Patricia Ann, a student at Wilsc
College, Chambersburg; a brother Carl F
and his parents, Lott B. and Dora Carpent
Snyder.
Court Theatre, Wheeling, advertised "Tl
Night of the Hunter" as the first picture
many years with an Ohio Valley locale. Tl
entire campaign centered on scenes
Moundsville and the penitentiary there, tl
Wheeling Tabernacle, the weddmg night
Sistersville, how the story started in Capti:
(Where the stolen $10,000 was hidden) a:
that this is the picture version of the no^
by Moundsville's Davis Grubb. At the openi
Wednesday, local children who appear in t
picture were guests of the theatre and tl:
were interviewed by Al Zeldman of WKW
Lillian Gish i.s featured in the taut fii
drama.
Al Zeldman presented a high schl
movie dance party at Wheeling Sunday (.
admission 52 cents, which entitled the tickholder
to a dance, to records, at the Cap:l
Ballroom from 3 to 4:30 p.m., and to "1e
Kentuckian" at the Capitol Theatre any tie
before 5 p.m.
Sixth Month for 'Marty'
NEW YORK— "Marty," produced by Haid
Hecht for United Artists release, compled
Its sixth month at the Sutton Theas,
making it the second longest run ourreniii
Mnnhiittan, exceeded only by "Gate of Hi
The UA picture is expected to continue at le
Sutton into 1956.
Amusement Tax Remove
INDIANA, PA.—The school board of neoy
White township, in which are two drlvii^
theatres, without fanfare or public annouiement,
has removed the 10 per cent amusenni
tax. The theatre owners had fought ir")
months to have the special levy removec
BOXOFFICE :
15, "55

•
PMdent
I
: October
EWS AND VIEWS THE PRODUCTION CENTER
Hollywood Ofticr—Suitf 219 at 6404 Hollywood Blvd.: Ivan Svear. Western Manaver
Vriiers Okay Strike
Action If Necessary'
'' >; I.V\viH''D "Whatever steps may be
;: ;i; lading strike action, 'if necesurrt
juuiimously authorized by memof
tlie television branch of Writers Guild
A:nerica in concurrent meetings here and
New York, thus paving the way for a posble
walkout in the event negotiations with
le video networks for a bargaining agreelent
for TV scriveners should end In a
'alemate.
The bargaining huddles began last month
•A ere stalled when network representatives
-. time out for home office conferences.
;iey were scheduled to reopen Tuesday (11)
'iUi executives of CBS, ABC and NBC.
A film-TV contract with the major studios
ires next month, and bargaining nego-
.>>ns are slat«d to begin early in November.
roduction of the Screen Directors Play-
\ideo series, being filmed at Hal Roach
uos, was stepped up with the launching
."j-ee more half-hour entries. John Wayne
in and John Ford directs 'Rookie of the
r.- while megaphonist Stuart Heisler
cl "The Brush Roper." with Walter Brenand
director Andrew Stone gunned "The
>; Tribute." The films, sponsored by East-
Kodak, are telecast over NBC-TV
"
.terstate Television. Allied Artists' TV sub-
,liar>-. has arranged to handle distribution
< 98 half-hour shows in the "I Married Joan
'les. starring Joan Davis and Jim Backus,
reruns on a s>'ndication basis. The show,
•d by the Busine.ss Management Corp.
~een originally on NBC. has been initially
•ed on station KTTV her«.
lore Schary Will Speck
t Controllers Confab
'LLYWOOD— Discu.ssing "World Trade
•- World Affairs." Dore Schary, MGM
*dio chief, will be one of the featured
"akers at the 24th annual national conace
of the Controllers Institute of Amer-
Ahich will convene here early next month.
".e agenda also Includes a panel on Hollyfilm
production.
bcal 706 Installs
jIOLLYWOOD-IATSE Local 706 of make-
V and hair stylists installed Gene Hlbbs as
for the 1956 term; Jack Kevan,
-president; Tom Bartholomew, secretary-
-urer; Fred PhilUps, business representa-
Louls La Cava, recording secretary, and
:ie Britton. sergeant at arms.
Best Use of Talent Topic
At MPIC's Roundtable
HOLL\'WOOD—Ways and means by whicli
creative talent can "best be utilized in production"
were explored at the first Motion
Picture Industry Council-sponsored "film
creators' roundtable." a Wednesday (12) session
at the new Screen Directors Guild Theatre.
Carey Wilson acted as moderator.
Participants included Samuel G. Engel,
representing the Screen Producers Guild:
George Sidney, Screen Directors Guild; John
Lund, Screen Actors Guild: James Warner
Bellah, Writers Guild of America; Paul
Groesse, Society of Motion Picture Art Directors:
Charles Clarke, American Society of
Cinematographers; Folmer Blangsted, American
Cinema Editors, and John O. Aalberg.
sound recording engineers.
Harry Hogan Loaned to AA
HOLLYWOOI>—On loan from Paramount.
Hany Hogan has checked in at Allied Artists
to function in a production cap>acity on "The
Friendly Persuasion," the Gary Cooper vehicle
being produced and directed by William
Wyler
VOTE NOW IN AUDIENCE AWARDS.
VISITORS KRO.M NIPPON—Masaichi
.Nagata. president of Daiei Studios of
Tokyo, and top Japanese star Marhiko
Kyo, who appears in "I'gctsiu." which is
currently boing shown in the V. S., were
greeted at the Beverly Canon Theatrr
in Beverly Hills by Sydney Linden, general
manager of Herbert Rosencr Theatres.
The Japanese celebrities were on a
personal appearance tour of New York
and Holl>-wood. Daiei Studios produced
"Vgetsu."
'Desperate Hours' Geis
Big News Coverage
HOLLYWOOD-^Saturation radio, TV and
newsreel coverage was accorded the Wednesday
(121 western premiere of Paramount's
"The Desperate Hours" at the Stanley Warner
Theatre in Beverly Hills. Station KTLA
originated a special telecast emceed by Dorotry
Gardiner, while Shirley Thomas covered
for NBC. Lyim Castile was on hand for the
Mutual network and George Sanders for
syndication to more than 300 radio stations.
The program was carried also by Armed
Forces Radio Service.
The film, starring Humphrey Bogart.
Fredrie March. Martha Scott and Dewey
Martin, was attended by Bogart and his
actre.ss-wife Lauren Bacall. WlUiam Wyler.
who produced and directed, and a host of
show business limiinaries.
Lt. Gen. Robert Young, commanding the
Sixth Army, was the guest of honor, and new
defense weapons were the eye-catching display
highlights, when U-Ts "To Hell and
Back," the life story of Audie Murphy, was
given its local premiere at the Stanley Warner
Wiltern Theatre.
General Young was assistant commander of
the Third division, in which Murphy served.
when the latter was awarded the Congressional
Medal of Honor for his combat heroism.
Gen. Omar Bradley and other military
dignitaries were also among the first-nighters
at the debut of the Aaron Rosenberg production,
starring Murphy and directed by
Jesse Hlbbs.
Allied Artistes' "The Phenix City Story,"
produced by Samuel Bischoff and David
Diamond, will open Wednesday (26> in 11
Las Angeles area theatres—the RKO Hillstreet,
the Pantages in Hollywood, the Capitol
in Glendale, and eight drive-ins. the
Olympic, Century, San Pedro, Rosecrans. Big
Sky. El Monte, Van Nuys and Pickwick.
Richard Walsh on Hand
For lA Negotiations
HOLLYWOOD—Richard F.
Walsh. lATSE
president, arrived from New York to confer
with the various lA studio locals anent the
upcoming general negotiations with the major
companies on the lA's demands for a new
collective bargaining agreement. Intensified
discussions with producer representatives are
expected to get imder way next week, with
the lA concentrating primarily on a request
for a five-day work week, as well as wage
hikes and improvements in working conditions.
S (OFnCE
:
15, 1955
43

a
"
I screenplay
Briefies
STUDIO PERSONNEUTIES
Columbia
"Shoot the Works," c two-reel comedy starring
Wally Vernon ond Eddie Quillan, went before the
cameras with Jules White as producer-director.
Warner Bros.
With shooting starting Thursday (6) on the initialer,
"So Your Wife Wants to Work," three more in the
Joe McDookes series of two-reelers, starring George
O'Hanlon, were scheduled by Producer Cedric
Francis. will followed by "So You Want to
It be
Play the Piano" and "So You Wont to Be Pretty."
Richard Bare directs the trio.
Cieffers
Paramount
JOSEPH LILLEY will compose ond conduct the
score for "Thot Certain Feeling "
Meggers
Allied Artists
CHARLES HAAS was signed to direct the Somuel
Bischoff-David Diomond production, "Screaming
Eagles," which will begin camera work next month
on location at Fort Benning, Go.
S'Z^ecutuAe
Ea.sl; Pi'oducer Samuel Goldwya took off
for New York to be on hand for the November
3 world premiere of his "Guys and Dolls"
at the Capitol Theatre. It is being distributed
by MOM.
East: Norman Freeman, vice-president of
Sol Lesser Productions, left for Manhattan.
West: Loren L. Ryder, head of the Paramount
studio engineering and recording departments,
returned from the east after New
York home office conferences and attendance
at the Society of Motion Picture and Television
Engineers convention at Lake Placid.
West: Milton R. Rackmil, U-I president,
checked in from Gotham for studio huddles.
West: Norman Moray. Warner short subjects
sales chief, came in from New York for
a week of conferences concerning the 1955-56
program of shorts, cartoons and newsreels.
West: Arriving from his headquarters in
Manhattan, James Wolcott. executive vicepresident
of Pathe Laboratories, disclosed
his company plans the expenditure of $2,000,-
000 or more to expand into the field of color
still operation, Wolcott came in to locate a
site for a new color still laboratory to be
constructed here, supplementing a plant nowbeing
built in New York.
West: Edmund Grainger, independent filmmaker
releasing through RKO, returned from
a two-week promotional tour on behalf of his
newest feature, "The Treasure of Pancho
Villa," which junket took him to San Francl.sco,
San Antonio. Houston, Dallas, Fort
Worth and El Paso. He was accompanied by
Rory Calhoun. Lita Baron and Gilbert Roland,
who star in the picture with Shelley Winters
and Joseph Calleia.
West: Jack Cummlngs. MGM producer,
planed to Tokyo to scout location sites for
'The Teahouse of the August Moon," which
DON SIEGEL will direct the upcoming Vincent M.
Fennelly production, "Crime in the Streets," which
will hove TV actor John Cosovettes .in the starring
spot.
Warner Bros.
Alan Ladd's next starring vehicle, "Santiago," will
be piloted by GORDON DOUGLAS for producer-writer
Marty Rackin
Options
Allied Artists
CARL BENTON REID will portroy President Andrew
Jackson in "The First Texon." SCOTT DOUGLAS was
cast in the Joel McCrea starrer, o Wolter Mirisch
production in CinemaScope. Byron Hoskin directs.
LANE CHANDLER ond RALPH SANDERS were
booked for roles in "The Friendly Persuasion," the
Gary Cooper starrer, which William Wyler produces
and directs.
STERLING HAYDEN wos set to star with Anne
Baxter in the Lindsley Parsons production, "The
Come-On," which Russell Birdwell directs. It is being
lensed in Superscope. ALEX GERRY and STEVE
DAWNER drew supporting roles. Inked for a
chorocter lead was JOHN HOYT. PAUL PICERNI,
WALLY CASSELL and GLORIA SAUNDERS olso were
"^^unAcie^
he'll film in Nippon next spring with Daniel
Mami megging.
East: Howard Dietz. Loew's vice-president,
returned to his New York headquarters after
conferences with MGM studio head Dore
Schary and other executives and a look at
several completed pictures on which selling
campaigns are being drafted.
West: Fred Niles, vice-president of Kling
studios in Chicago, checked in for huddles
with David S. Garber. in charge of the studio
here, and O. Gail Papineau. who heads the
animation and commercial film departments.
East: Concluding a series of studio parleys.
Ben Kalmenson, Warner vice-pre.sident and
distribution chief, headed back to New York.
PLAQUE PKESKNT.VTION — Mervyn
I/4'Koy, Warner Bros, producer-director,
pridofully exhibits the BOXOFFICE
Blur Ribbon Award of which hr was the
recipient when the National Screen Council
voted Warners' "Mister Roberts" the
best picture of the month for the whole
family to t>e releiused In .August. LeRoy
shared the directorial honors on the
Inland IIa>'ward production with megaphonist
John Ford.
Columbia
RAYMOND GREENLEAF will have a feotured lead
in the Cleo Moore starrer, "Overexposed," which Lewis
Seller is megging for Producer Lewis J. Rochmil.
JUMA, 12-year-old native African boy, was set
for a stellar part with Rhonda Fleming ond Mocdonald
Carey in Worwick Productions' "Odongo," being
lensed on locati( John Gilling will direct.
Independent
NANCY GATES was booked to star with Marie
Windsor in Woolner Bros.' CinemoScope production
'
"Swamp Women," which will be megged on location
i
Louisiono by Roger Cormon. Inked for the cost were
JILL JARMYN and SUSAN CUMMINGS.
:ipal heovy in "The Peacemaker" ill be JAN
MERLIN.
20th Century-Fox
Inked for supporting parts in "The Bottom of the
Bottle" were MARGARET LINDSAY and PEGGY
KNUDSEN. Storring Von Johnson, Joseph Gotten ond
Ruth Roman, the adventure drama is being directed
by Henry Hothoway for Producer Buddy Adier.
>
United Artists
Producer James Horns set VINCE EDWARDS to
star with Sterling Hoyden and Mane Windsor
"Clean
'
Break, cops-and-robbers dromo which
rolls next month with Stonley Kubrick directing,
JOHN BROMFIELD and JULIE LONDON will star
The Cose Against Joe," to be made by Aubrey
in
Schenck and Howard W, Koch under the banner of
Bel-Air Productions.
Universal-Internationcl
Character actress KATHRYN GIVNEY was cast OS
murderess in "Congo Crossing, Technicolor drama
a
starring Virginia Moyo, George Nader and Peter
Lorre. The Howard Christie production is being
were and
JANE WYMAN and ROSSANO BRA2ZI hove been
GEORGE RAMSEY TUDOR OWEN.
megged by Joseph Pevney. roles
Inked for feotured
set to star in "Unfinished Symphony," Technicoiofi
romantic drama based on a story by James M. Cain
which Ross Hunter will produce.
YVONNE DE CARLO hos been signed for „
stellar femme role in "Row Edge," Technicolor Qcti(
drama localed in Oregon Territory in the 185'
which Albert Zugsmith will produce.
Scripters
AlUed Artists
RICHARD CARLSON will write the screenplay foi'
and direct* "Counterpunch," from his own originol
for Producer Vincent M. Fennelly.
Paramount
NIVEN BUSCH wos booked to screenplay "The
Tamed the Land," from the novel by Louis L'Amoui
starring and to be independently produced by Mario
Brando.
Warner Bros.
ROLAND KIBBEE hos been signed to pen "Melvill
Goodwin, U, S. A.," based on the novel by John I
Marquand, which will
be produced by Milton Sperling
United States Pictures. Set to star ore Humphre
Boqart and Lauren Bacall.
Story Buys
Independent
Under the b' of their newly-formed Champio
ive. Inc., Marge nd Gower Chompion purchos'
Chicago Blues,
by Bio i
dwards. It is planned as a starring vehicle for t
Champions, tentatively scheduled to roll next Jonuoi
Paramount
Filn ights were acquired to "The Chalk Garder
new play by Enid Bagnold, which will soon have
1.1
Broadway opening, tt concerns a convicted murden
who, upon her release from prison, is instrumen
in helping a young girl, on the verge of madne
to achieve o normal, healthy outlook.
Technically
Allied Artists
ERNEST HALLER will photogroph The Come 0'
Producer-director William Wyler has inked ROBf
'WINK to on exclusive six-year contract as sue
ising film editor,
.
Columbia
WILLIAM FLANNERY was set as art director i
The Harder They Foil,"
Metro-Gold'wyn-Mayer
Film editing assignments include ADRIENNE fA2^<
to "Lust for Life" ond FERRIS WEBSTER to "Feoit
Decision."
20th Century-Fox
^
Honded a one-year controct extension was
STEINBERG, assistant production manager.
Title
Changes
20th Century-Fox
"The Other Mon" reverts to its original tog, ^^
BOTTOM OF THE BOTTLE.
44
BOXOFFICE
October 15, '5'

'.
; October
. . fast-moving
Film Editing Awards
To Be Made Nov. 15
HOU.YWOOU Tlu-li .sccoiKl anmiul
Cannes Award event for the best film editing
uhievements of the year will be held Nonber
IS by the American Cinema Editors
11 cocktail party at the Beverly Hilton
•
il The ACE membership will nominate
five best-edited Uieatrlcal features and
shows, aftfr whicli trade critics will select
winner In each of the two categories.
::.oiimbent ACE officers include Richard
:u>on. president; George Amy, vice-presi-
: t: Eda Warren, secretai-y. and Fred Bertreasurer.
rv-radio personality Art Linkletter has
Hon signed as master of ceremonies for the
ninth annual Panhandle dinner, to be held
•rueiiday i25i at the Beverly Hilton by the
Publicists .Vvin. lATSE Local 818. Elmer C.
fthoden, president of National Theatres, was
innounced earlier as keynote speaker.
-^
icceeding Preston Ames, the new prcsi-
: of the Society of Motion Picture Art
: t ctors is Stephen Goosson, heading a slate
;
rh otherwise comprises re-elected Incum-
:s. They include George Patrick, vlce-
Mdent: Malcolm Bert, secretary: Serge
. ;.'man, trea.

. . Joe
I
. . Fred
. . Jim
. .
LOS ANGELES
Q
K. Cargile, manager-owner with the Harry
Nace circuit, has reopened the Sands
Drive-In near Mesa, Ariz., complete with a
new screen tower. Two months ago, shortly
after the ozoner opened for the first time, a
freak de.sert whirlwind flattened the screen
structure. The new one, all metal, is 46x96
While a policeman outside the
feet
. . .
Rivoli in Long Beach was writing out a traffic
citation for a passing motorist, two gunmen
bound and gagged three employes of the theatre
and skipped away with $600, Assistant
Manager William G. Roorda reported.
Booking and buying visitors included Lloyd
Katz, in from Las Vegas, where he operates
the Palace, Huntridge and Fremont; Bert
Kramer, Village on Coronodo, and Burton
Jones, operator of the Capri in San Diego
. . . Harry Arthur jr., head of the Fanchon &
Marco circuit and board chairman of Southern
California Theatre Ow-ners Ass'n, headed
for St, Louis on business.
.
.Added to the sales staff at the National
Theatre Supply branch was Larry Strusser
Kogan, who formerly managed the
Stanley Warner Wlltern. joined the Paul
Dietrich-Manny Feldstein circuit as a
publici-st-exploiteer. The chain includes the
Uclan in Westwood and theatres in Oxnard
and San Bernardino Dee of the
Carlton Theatre entered the hospital for a
checkup . . . T. B. Hackley Jr., who had been
operating the Cameo on lease from the
James Edwards circuit, shuttered the .showcase.
Fred Stein, who recently purchased the
Major in Burbank from Sid Pink and associates,
has appointed Larry Marcus manager
of the house. Meantime, Pink has taken
over the Grand in Anaheim, which in recent
.years ha-s been open two days a week,
.'ipecializing in Spani.sh-language films. Pink
will enlarge and remodel and has set Jack
White as operating manager. The circuit also
includes the Boulevard, Center, Lyric and a
house in Covina ... A visitor from Portland
was Martin Foster, who owns the Guild in the
Oregon city.
Earl .Idams, booker and advertising head
for Sherrill C. Corwin's Metropolitan circuit,
headed for Santa Barbara on business . . .
Bob Benton of Sero Amusement Enterprises
returned from a junket to Salt Lake City .
Judy Poynter of Theatre Service Co. came
in from a trip to San Diego . Manley
of Manley Popcorn Co. arrived from St. Louis
for huddles with Charles Manley and Herb
TTirpie, the last-named being the western
manager. Turpie has just appointed B. T
McClelland as Manley representative in Portland.
James Toler Trust Suit
Asks $375,000 Damages
SAN FRANCISCO—James Toler, who operates
the Chabot Theatre in Castro Valley,
filed a $375,000 damage suit against 13 major
film companies, charging violation of antitrust
laws.
Toler claimed the film companies discriminated
against him by forcing him to
wait longer for new films than the defendants.
Named as defendants were Paramount Film
Distributing Corp.. Loew's Inc., Warner Bros.
Picture Distributing Corp., 20th-Fox, Republic,
Columbia, Universal, United Artists,
National Theatres, Fox West Coast Theatres,
United California Theatres, Gol'^en State
Theatres and Realty Inc., and T&D Jr.,
Enterprises.
To Reopen in Sumner, Wash.
SUMNER, WASH.—The Sumner Riviera
Theatre was expected to be reopened about
mid-October, according to Don Barovic,
owner. The house has been closed for renovation
and installation of new equipment.
Variety Tent 5 Elects
Crew for Next Year
LOS ANGELES—A new crew was chosen
by Variety Tent 5 of Southern CaUfomia. at
a Tuesday illi membership meeting. Elected
were:
John Benedict, an insurance broker; Jack
Berman, Aladdin Enterprises; Steve Broldy,
president of Allied Artists; Al Hanson, South-
Lyn circuit; Spence Leve, Fox West Coast
division manager; M. J. E. McCarthy, AA
branch manager; Lloyd Ownbey, National
Theatre Supply vice-president; Morton Scott,
Republic executive; O. N. Srere. Metzger-
Srere circuit; Fred Stein of Metropolitan Theatres,
and Ezra Stern, film attorney, who
served as chief barker during the past year.
Hanson reported to the membership on the
Variety Boys Club in East Los Angeles, the
tent's chief charity project, and reviswed the
Variety International convention which wa.s
held here last May.
The new crew will meet soon to elect a chief
barker and other officers.
Louis Leithold, Phoenix,
Adds T Bar T Theatre
PHOENIX—Louis Leithold, operator of the
Sombrero Playhouse, art film house here, L=
expanding his operations to nearby Scottsdale.
Leithold has taken a long-term leasf
on the T Bar T Theatre and will reopen ii ,
this week under a new name, the Kiva.
The house, seating about 500, is currentlj
being redecorated and will have Indiar
motif murals painted on the walls. A coffei
bar will replace the refreshment concession
Leithold, who leased the theatre from Harr
Nace and Malcolm S. White, will present th
Japanese film, "Gate of Hell," as his openin
attraction, with a special preview showin
arranged for the press and invited guests.
Leithold has operated the Sombrero sine
1951 and was the first exhibitor to bring ai
film.s to Phoenix on a regular basis.
*7^c«4t ^ YOU .
.
Were Now 5 YEARS OLD!
We Owe It All to You^ Our Customers
Storting From Scratch on October 1, 1950, NORTH-
WEST SOUND Now Services More Theatres in Its
Trade Area Thon All Other Services Combined!
NORTHWEST SOUND SERVICE^
I 73 Glenwood Ave. Minneapolis
Inc.
Br. 0194
(24 Hn.)
Roy Rogers Show Opens
At Boston Garden
HOLLYWOOD—Demonstrating the drafl
ing power of Roy Rogers and his troupe
i
rodeo entertainers, the unit concluded a sui
ce.ssful stint at New York's Madison Squa
Garden and opened Wednesday il9> at U
Boston Garden, which reported the large
advance ticket sale in its history.
Although still four months away, Rogei
February booking at the Houston Fat Sto^
Show has already resulted in heavy advan
ticket reservations. At Madison Square Oa
den. public demand necessitated the sche
uling of three shows instead of the ci
tomary two on the last two Saturdays of t
engagement.
Pacific Drive-ins to TOA
LOS ANGELES—Pacific Drlve-In Theati
the territory's largest ozoner circuit, has I
come affiliated with the Southern Callfori'
Theatre Owners Ass'n, it was disclosed
Harry C. Arthur jr., SCTOA board chalrmi-
William R. Forman, president of Pacific. 1'
been elected to the SCTOA directorate, »'
Gus C. Diamond, vlce-pi-esident of the dri*
In chain, as alternate.
46
BOXOFFICE
:
: October
15, 1*
A

•
j
•
m
. Emil
. . Jim
IL
iAN FRANCISCO
Week, Is
Head and Shoulders Over Rivals
LOS ANGELES—Only three new bills
graced the local first run scene, with holdovers
and rel.ssues predominating, and this
paucity of product was reflected in rather
spotty grosses. Still at the top of the list
was "I Am a Camera," carding a tidy 250
per cent in its fourth stanza: while among
the newcomers only the dualer, 'Fort Yuma"
and "Desert Sands," managed to exceed "Hell and
normal
Back' Second Week
trade with a 125 per cent rating.
Grosses 200 Per Cent
(Averago Is 100)
Beverly Canon UgoHu (Doicr), 5th wk. . . 75
Chinese The Toll Men (20lh-Fox), 3rd wk 170
Downtown Paramount, Wiltcrn, Pontages Blood
honors with a 200 per cent in its
Alley (WB); Night Freight (AA), 2nd wk. 100
Egyption,
El Rey—The
Orphcum
Grcot
Svengoli
Adventure
(MGM)
(DeRochcmont),
60
Blumenfeld. co-chairmen, said they ex-
3rd wk
F,ne Arts—
50
Morty ,UA), 13th '.'.'.'.'..'.'.'.'.',',', vtk.. \00
!o have the blgge.st profit of any year Four Star I Am o Comero DCA), 4th wk 250
Fox Wilshirc—Summertime (UA), 8th wk 70
Hrllstrcct— Kiss the Blood otf My Honds (U-I)-
(U-I) reissues 'lOO
The Privote Wor of Molor
Benson :U-I), 2nd wk, ,, 130
Johnny
Hollywood
Stool
Paramount
Pigeon
Largest Denver Rating
New Salt Lake Branch
namely, "Love Is
which went into its third week at
Of NTS to Be Opened and '"Virgin Queen" at the Aladdin.
Murphy Film Draws Crowds
.1 n- manager
Kay Miller, left -
of the newly formed National Theatre
Supply brancli in Salt Lake City, and
Joe Stone, Denver manager. The photo
was taken when Miller was in Denver to
confer with Stone about arrangements
for the new branch.
DENVER^Ray Miller, who will manage the
new National Theatre Supply branch In Salt
Lake City, spent a week in Denver conferring
with Joe Stone, Denver manager, about details
famous
of the new operation. The new location
will service the area covered by the Salt Lake
City film exchanges, which included Utah,
Idaho and Montana.
The new branch will have a complete stock
of supplies, such as projectors, carpets, chairs,
etc., and will be able to give fast service. The
new location also will have the advantage of
being able to use all of the shop faculties and
Met Wassrrman was promoted to booker at
U-I. replacing Al Chlrapotti who left
.. orRanizatlon to take over as head booker
TA. New employe at U-I Is Jane Frltze
:ui was formerly with MOM , Velde.
A western division manager, was in town
New York on a combined business and
lire trip Alex Harrison, former
-Fox manager here, now western division
::,ii;er. was here from New York.
Ihf V&rirty Club Bowling League Is in full
.: with more applications than ever
f The league bowls at the Park Bowl.
Westland team, which took first place
: .season, is leading competition thus far
The recent Variety golf tourney was the
' successful ever held. Fred Dixon and
'm the event.
Variety Club nominations for next years
.Ts were made October U at a general
.rig. Ballots were also cast for the Great
, ivi I award with nominees being Eleanor
Iwell. film actress: Ann Holden, radio and
" personality, and Bill Coffman. chairman
C the Shrine East-West game. All were
fmlnated for their outstanding contribution
r charity. Winners will be announced in
•
week's BOXOFFICE.
nited Artists exchange has a new booker.
'.es Gray, a former exhibitor In this area
New office help at Warner Bros, exchange
I'Judes Carmen Carrerce and Gamy Ander-
«!., the latter with WB some years ago and
riv returning to work in the contract deptment.
Janice Shea has resigned from
Wmer Bros, to go to New York and further
fortunes. Una Sherman, has also red.
expecting a baby.
im Barry and Dave Peterson. Western
Tl^atrical Equipment Co.. returned from a
b :ne.ss trip to Los Angeles . Palermo
assistant Ruth Clarke, Star Theatre,
.::on. were along the Row. Other visitors
iruded Howard Hill, Hill Drive-In, Riveri'i.
and in from Hawaii were exhibitors Mr.
*j Mrs. Ernest Pashoal.
|he Gnlld In Sacramento, owned by E.
Lfgtln, Is installing wldescreen by Walter
q'reddey
. The Uptown at Sonora. owned
b^Robert Patton. is installing Cinemascope
Monis Goldberg. Goldberg Bros., Denver.
vber 1. the booking and buying of the
«o at Half Moon Bay will
'"•wner Ward Stoopes . . . Pauline,
be handled by
wife of
'OTE YOUR AUDIENCE AWARDS
BALLOTS
loan equipment of the Denver branch, and
will be able to make Immediate delivery on
principal theatre items.
Miller has been in the theatre supply business
in Salt Lake City for nine years. He and
his wife Faye have six children. The address
of the new branch Is 368 East First South.
Salt Lake City.
Los Angeles, Hollywood, Uptown, Loyolo Fort
Yumo (UA); Deiert Sondt (UA) 125
Stotc. Hawaii- The Bar Sinister MGM), The King's
Thiol (MGM) 80
Warners Beverly—Tho Shrike U-I). 6th wk 80
Worncrs Hollywood ThU It Clneromo (Cinoramo).
127th wk 100
Worncrs Downtown, Fox Thieves' Highway {20tt>-
Fox); Nightmare Alloy (20th-Fox) reissues .80
PORTLAND-"To Hell and Back" took
second week.
The action drama started a third week at the
Liberty Friday (14).
Broadway
Fox—The
Tho Bor Sinister (MGM)
Toll Men (20th-Fox)
100
1 90
Guild Pickwick Popers (M-K) 150
Liberty To Hell and Bock (U-I), 2nd wk 200
Orpheum— Blood Alley (WB), 2nd wk 150
Paramount Gentlemen Morry Brunottot (UA). . .100
To "Hell and Back'
DEN'VER— All the first runs were above
average, with two of them holding over;
a Many-Splendored Thing,"
the Centre,
Aladdin Virgin Queen (20th-Fox) 1 25
Centre Love Is o Mony-Splendored Thing
(20th-Fox), 2nd wk 1 1
Denham Girl Rush (Poro) 1 20
Denver Blood Alley (WB), 3 d. 2nd wk 110
Orpheum Triol (MGM); Gloss Tomb (LP), 2nd wk. . 110
Paromount- To Hell and Bock (U-I), 2nd wk.. . 150
Near Shooting Locale
PORTLAND— 'To Hell and Back," Audie
Murphy's autobiographical story filmed by
U-I at Fort Lewis, Wash., near Portland,
rated a 250 per cent at the Liberty. Saturday
night (1) crowds jammed the vicinity of
the theatre for a block.
Broadway Mon Alone (Rep) 120
Fox— Lett Hand ot God (20fh-Fox), 3rd wk 100
Guild Court Martial Kingsley) 90
Liberty To Hell and Bock (U-1) 250
Orpheum Seven Cities ot Gold (Fox) 90
Poromount To Cotch o Thief (Para), 3rd wk...125
oHftHQt_f«oi,J^Order Your
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1
BCOFTICE ;: October 15, 1955
47

I
I
I
I
368
. . Dick
. .
Dorothy
. . Herb
. . Mr.
PORTLAND
John J. Parker jr., son of Mrs. J. J. Parker,
president of Parker Theatres in Oregon,
returned to his Beverly Hills. Calif., home
Monday. Parker was in Portland on business
and family matters.
Archie and Leah Holt are the proud grandparents
of James Scott MacE>onald. 6-pound.
10-ounce boy. Holt. Universal salesman, says
the baby look.s like him. The parents are
Mac MacDonald and Patti, popular combo
throughout the west coast. Last summer they
headlined at Palm Springs, Calif. Country
Club where they were the favorites of film
stars and studio personalities.
The Egyptian Theatre in Coos Bay has
undergone extensive remodeling. A new
marquee and boxoffice is part of the reconstruction
job. Mac Swain is the manager .
Mr. and Mrs. Austin Dodge, Myrtle Point and
Bandon theatre operators, are back home
after attending the Episcopal convention in
Hawaii this summer . and Mrs. Colbert
have leased a home in Eastmoreland.
Colbert is manager of Universal.
Ndtional Theatre Supply
is pleased to announce the opening
BRANCH
of a
Civil Defense's biggest test, evacuation of a
1,000-block metropolitan area, was held here
September 27, and later headlined a Uni-
OFFICE-
at
SALT LAKE CITY
E. 1st South
To be operated by
RAY MILLER
Well-known theatre supply man
All of Notional Theatre Supply equipment
and services are available.
THEATRE
BUY
Abscnfcc owner joys $10,000
ycor net from 650 scats, only
fhcofrc in large payroll town.
Our of TV orca. Others, write for list.
THEATRE EXCHANGE COMPANY
5724 S.E. Monroe St.
Portland 22, Orcgoii
260 Kearny Street
in FrancUco 8, Calif.
versal-International newsreel at the Broadway.
The pictures are by Earl Nelson, veteran
Northwest U-I newsreel cameraman, and
show how the city was cleared in 30 minutes.
.
Barney Rose, Universal-International district
manager, was in town to confer with
Dick Colbert, manager here . and Mrs.
Joe Hassenstab of the Hollywood in Salem,
report the sale of their theatre to J. J. Smith,
Lebanon, a newcomer to the motion picture
business Royster, J. J. Parker
advertising and publicity director, is suffering
an attack of virus flu. He has been out of
his office for several days.
Earl Keate. United Artists representative,
was in town working with Dick Newton, manager
of the Paramount, on an extensive promotion
in connection with the Oregon premiere
of "Gentlemen Marry Brunettes." Mi.ss
Oregon
i Johnson, Beaverton), a
brunette and runner-up to the Miss America
title, autographed hit tune records from the
picture in the lobby of the theatre. A bevy of
readheads and blondes picketed the theatre
Wednesday October 5 on the opening. Miss
Jan Hilton, Miss Studebaker of 1953, a blonde,
also appeared. All wore swim suits.
Paul Lyday Is Named
To Denver Theatre
DENVER—Robert Bothwell, manager of
the Denver Theatre, has been promoted to
the managership of the
Fox, Detroit, the third
largest theatre in the
world.
Paul Lyday, advertising
and publicity
manager for Fox
Exiting Patrons Will Use
Tunnel Under Screen
ILWACO. WASH —A new rear exit for
patrons is being constructed at the Uwaco
Theatre here. Patrons In future may leave
the theatre by means of a tunnel, which is
being built under the screen to replace the
lormer exit at the side of the .screen.
Manager Tim Williams said as soon as this
project is finished, a new widescreen will be
Installed in the 310-seat house.
Vera Miles on Contract
HOLLYWOOD — Pioducer-director Alfred
Hitchcock has signed Vera Miles to a fiveyew
acting ticket, calling for her services In
three theatrical films annually.
SALT LAKE CITY
pdward L. Hyman, vice-president of United
Paramount Theatres, conferred with
officials of Intermountain Theatres, a UPT
affiliate. He installed John N. Krier as vicepresident
and general manager of Intermountain
during meetings and a luncheon for
National F^lm Service
the firm's staff . . .
has returned to the Salt Lake City theatre
scene. Ray Miller, formerly of Intermountain
Theatre Supply, this week opened a new NT£_
office.
Matt Knighton, here the past four years asl
manager of the LjtIc, was honored at a fare-f
well testimonial dinner given at the Salt ]
Variety Club. The Lyric has been sold
another company. The party was given b]|
Mr. and Mrs. George Zischank. Mr. Zischa
is manager of the Utah Drive-In Con
which has taken over the Lyric. More thti
50 theatre friends and as.sociates of MaJ|
attended the affair.
Officials of Paramount Pictures here
week formally announced establishment
the seventh division of the company, wlfl
headquarters in Denver. Salt Lake City
in the division. Here were Phil Isaacs, n4
division manager; Hugh Owen, a vice-pre
dent of Paramount, and H. Neal East, Pacil
Coast division manager. While in Salt La
they conferred with Frank H. Smith, bran
manager.
Extiibitors seen on Filmrow included He
Bonifas as Chinook, Mont., and E. M. Jacl|
."on of Plentywood.
Court Rules for Boothmeni
In Paradise Litigation
LOS ANGELES — Lengthy litigati(|
between AFL projectionists Local 150 and I
Paradise Theatre, a Westchester showc8|
Intermountain Denver
houses, has been made
manager of the Denver.
Alberta Pike will
handle the advertising
operated by Alex Schreiber, ended via
j
and Jo Ann Sherman
superior court ruling in favor of the unid
will handle the special
The boothmen were defendants in an actlJ
activities department.
Paul Lyday
in which Schreiber charged "featherbeddlnl
Both have been with
an.d conspiracy in connection with the loc8|
the company for quite some time.
efforts to secure a new bargaining contr
The changes were announced by Frank H.
calling for the continued u.se of two pij
Ricketson jr.. president and manager of the
jectionlsts.
eastern division of National Theatres.
The court also turned down Schreiber's
;
At the same time he announced the promotion
of Charles AUum from city manager
quest for an anti-picketing injunction aU
$115,000 in damages. The jury was dismls.'l
at Laramie. Wyo.. to a similar post at Rock
on a motion of defense attorneys, the Jud
Sprins.s. Wyo. The Laramie job went to Nino
holding that Local 150's activities constltm|
Pepitone. who has been managing the
a "lawful objective."
Lincoln. Cheyenne. Wyo.
The Paradise in recent months has b(l
operating with one boothman who Is nol
member of the AFL local.
YOU GET
PAsreR seRvick
WHEN YOU ORDER
sPEcm
TRniLERi
125 HYDE ST. SAN FRANCISCO (2). C
Gerald L Karski.... Presidi
48
BOXOFFICE
;: October 15,"^

.-. -.
Lake
. f
. October
. . Lloyd
. . Frank
. . Robert
. . James
. . National
. . W.
T
lero Firm Acquires
.yric ai Sail Lake
t
I' LAKE CITY- Comi)lt't:ni; tlU' ohaiiKf
. rship or inaiiasemeiit of nil local flrsl
I atrc.s in one month, the Lyric changeci
- last week. Utah Drive-In Corp.. a
of Sero Amusement of Los Angeles,
..iry
i-ed the lease on tJie Lyric from
Amusement. J. J. Rosenfleld of
It'. Kenernl manaser of Favorite, comarrangements
for the transaction be-
•.ondins the meeting of Theatre Operiif
America, where he was elected a
-;'i"esldent. Officials of Sero were here
- .lock to complete the change-over.
I iifield had held the lense on the Lyric
J year.s. Matt Knighton. hLs manager
Lyric for the past four years, is ex-
.
to take another theatre post in the
He has won a host of friends while in
Particularly has he been friendly
movements to aid handicapped and underivileged
children with theatre parties.
Sutton, manager of the Gem, another
Drive-in Corp.. house, has taken over
i^cment of the Lyric. He is under the
(l?cl supervision of George Zischank, general
rtnacer of Utah Drive-in Corp.. which conhe
Gem and five drive-ins.
Lyric transaction is the latest in a
of changes affecting first run theatres
: Lake. All, with the exception of the
an art house, have changed manageoT
ownership through sale or death,
.he past month. Ray M. Hendry, vice-
.ent and general manager of Interir.intain
Theatres, died a month ago. He
w succeeded by his buyer and booker. John
v.Krier Earlier. Joseph L. Lawrence had
:.;.^ chain to Fox Intermountain. which
d Fox Wasatch Theatres to operate the
I i>wn. Villa, Rialto. South East. Murray and
O. Hills in Salt Lake and the Academy in
Pi.o.
r.row IS now buzzing with talk about
.iiight and could happen. A three-way
i product could be one of the possibil-
.iccording to some talk. Other second-
•
rs believe the situation as to bidding
ontmue rather than for product to be
Anyway, the weeks ahead could see
npA rhanges effected
Ciarles Tarbox Buys
Ctrmel in Hollywood
)S ANUELES—The Carmel Theatre.
nehborhood house in Hollywood purchased
Ir^i Pox West Coast, has been renamed the
Canel Museum by its new owner. Charles
T«,ox, and will reopen November 3. marking
Ut.iSth anniversary of the showcase.
'ider a new operating policy Tarbox will
bw current releases on double bills with
> is films from the silent screen era. The
will be drawn from the vaults of Tar-
Ftlm Cla-^sics exchange
DENVER
Warlely Tent 37 has contracted for about
$12,000 worth of furnishings for its new
clubrooms, which will be in the new portion
of the C

^n
...because they went to their doctors in time
Many tlioiij^aiids of Americans are being curefl of
cancer every year. More and more people are
going to their tloctorsiVi time. Thai is encouraging!
But the tragic fact, our doctors tell us. is that every
third cancer death is a needless death ... /«'i'ce as
many could be saved.
A great many cancers can be cured, but only if
properly treated before they have begun to spread
or "colonize" in other parts of the body.
YOUR BEST CANCP:R INSURANCE is ( 1) to
see your doctor every year for a thorough checkup,
no matter how well you may feel (2) to see your
doctor immediately at the first sign of any one of
the 7 danger signals that may mean cancer.
For a list of those life-saving warning signals and
other facts of life about cancer, call the American
Cancer Society office nearest you or simply wTite
to '"Cancer"' in care of your local Post Ofilce.
American Cancer Society
Through the Courtesy of
BOXOFFICE
50 BOXOFTICE
:
: Octol)er 15, '*'

. (MGM)
. 'h-Fox)
•
.^
p'us
. . Tom
. . "Lucy
. . "The
. . The
Lefl Hand' ai Woods
Grosses Fine 235%
cmCAC.i.) Tlu- un IU-.-A of God," a
newcomer at the Woods, scored bl(t at the
Mxofftce. Four other new entries, "The
King's Thief" with "Svengali" at the Mc-
V'lekers. luid "Illegal" plus "Seven Cities of
jold" at the Roosevelt, also maintained upjer
bracket grosses. "Ulysses" proved a real
dinner in its second week at the Grand.
Blood Alley (WB), plus stage sho«
.260
^ Polocc CIneromo Holidoy (Crncrama),
•1 week 350
.^ ,e The Privotv War of Major Binson (U-l),
"Zna wk 200
^ontf— Ulv»€t (Para). 2nd wk 225
,^oop—Th« African Lion Bucno Vistol, 2nd wk 225
jtcVickers—Th« King's Thl«f (MGM); Svangoll
210
Monroe—The Bar Sinister (MGM); The Scarlet
Co«» (MGMl 205
— -al Genllemen Marry BruneHei (UA). 3rd
190
.'.elt— Illegal (WB); Seven Cities of Gold
195
Lake Milter Roberts 'WB', 7th wk 190
The Mon Who Loved Redheads (UA),
185
... • A.- its— To Catch a Thief (Paro), 6th wk 195
.:o

( mploycs
. . Tommy
. , Rosemary
:
October
KANSAS CITY
Tack Leewood, Allied Artists public relations
representative, conferred with Fox Midwest
District Manager Leon Robertson on
promotion for "The Phenix City Story." Roy
Hill, manager of the Tower; Harold Guyett,
Uptown: Chuck Barnes, Granada, and Jess
Spain, Fairway, are also working with Leewood
s nee the picture will open in all four
houses October 20 . . . Raymond Johnson was
in booking for the Miner Theatre at Moran,
which he has leased from A. O. Featherston
of Cherryvale. This is Johnson's first theatre
but he ran a roadshow for several years.
His wife and the oldest of their five children,
a boy of 10, help out in the theatre.
The boy sells popcorn , , . Other Kansas ex-
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PHONE 3.7225, TOPEKA
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827 Wayne Topeka. Kansas
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SOUTHWEST THEATRE
EQUIPMENT
COMPLETE LINE OF CONCESSIONS
EQUIPMENT AND SUPPLIES
L & L POPCORN CO. \
1 10 West 18rh St. Kansas City, Mo. (
Everything for the Stage
• CURTAINS • TRACKS • RIGGING • STAGE
LIGHTING • HOUSE DRAPERIES
GREAT WESTERN STAGE EQUIPT. CO.
1324 Grand Konsas City, Mitiouri
hibitors on the Row were Cle Bratton, Council
Grove: Fid Norton, Caldwell; Lily Welty,
Hill City, and Mr. and Mrs. William Bancroft,
Ottawa.
The Shreve Theatre Supply reports installing
new Cinemascope equipment in the Owen
Theatre at Seymour, Mo. This includes a
radiant screen and new lenses. George Owen
operates the theatre and a dr.ve-in there . . .
Missouri exhibitors visiting the Row included
Elmer and Mrs. McCann from the Nu-Sho,
and Andy Anderson, Butler; Doc Lowe,
Brookfield; Komp Jarrett, Nevada; Shirley
Booth, Rich Hill; Howard "Si" Meek, Maysville.
Bob Herrell of United Film Exchange was
in Los Angeles contacting independent producers.
He stayed for one day of the TOA
convention and ran into a number of exhibitors
and others from the Kansas City area . . .
Merle Harris who operates the Rusada Thea-
. . . Frank
tre at Hugoton, Kas., was on a vacation trip
to California with his family
Ihomas, Allied Artists manager, entertained
Bob Withers of Republ.c, James Lewis of
RKO and Ed Hartman of the Motion Picture
Booking Agency at his home in Adrian, Mo..
Saturday i8>. It was supposed to be a fishing
party but the fish refused urgent invitations
to be culinary guests.
R. M. Shelton, president of Commonwealth
Theatres, was well enough to be taken home
from the hospital and is resting comfortably.
While he was at St. Luke's the wife of Bob
Carnie, Allied Artists salesman, was called in
as his special nurse . . . Exhibitors are doing
their Christmas shopping (for supplies) early,
according to Lou Patz. National Screen Service
manager . Thompson, Buena
Vista local representative, was in southeast
Kansas. He tradescreened "The African
Lion" Tuesday (11) at the Fox screening
room.
H. L. Goi:oday of the Fox Theatre at Fort
Madison, Iowa, and Morrie Snead of the
Strand at Council Bluffs visited the Capitol
Flag & Banner office on business rentals.
Nat Hechtman says the.r business barometer
shows "The Tall Men" highest on this week's
list. In spite of the rush of fall orders, Nat
manages to continue his work with the
Scottish Rite class coming up for instruction
soon and with the Shrine circus.
MGiVI's local exchange office is being redecorated.
There will be new draperies and
new carpets for William Gaddoni, manager;
Al Adler, assistant manager, and Myrtle
Cain, manager's secretary. William Levine,
home office assistant for John Allen's division
out of Dallas, spent a few days here.
Seek nj material to send for the October 29
is.sue of MGM's Distributor, which will celebrate
the 30th anniver.'-ary of its publication,
Jim Witcher, office manager, found that ten
in the local office had been with
MGM 20 years or more, it adding up to a remarkable
number of employment years.
the east where he was employed by the
Walter Reade circuit . . . Everett Hughes is
the new assistant at Durwood's Missouri
Theatre in St. Joseph. Clare Woods writes
his old friends in the Durwood office that he
has bought a home in New Orleans.
F. A. Lambert of the Lambert Theatre at
Princeton, Mo., has been coming in town for
medical treatment . . . Current vacationers
include Mrs. Beulah Rhan, cashier at United
Ai'tists; Margaret Clark, Fox Midwest secretary.
Gladys Melson, secretary at the Hartman
Booking Agency, brought back a souvenir
from her Florida vacation. A rasl"
broke out on both wrists that seems to point
to her being allergic to that lush tropica
vegetation.
Ed Hartman flashes a reminder that th
Jack Langan testimonial luncheon is Mon
day (31) and those who have not made reser
vations should get them in right away.
Commonwealih Board
Names 2 Vice-Presidents
KANSAS CITY—Directors of Commoi
wealth Theatres at a meeting Wednesd:
(12 1 elected E. C. Rhoden jr. (right) ai
Richard H. Orear (left) as vice-presidei-
Rhoden jr.. who has been assistant to R. I
Shelton, president, has assumed the lattresponsibilities
while Shelton is convalesc -
from an illness. He will be assisted in gieral
administration by Orear, who is a ' •
eran employe of Commonwealth, and
(
handled purchasing, construction, insur.-^.t
and other matters.
H. E. Jamevson is chairman of the boar
Clarence Bean Jr. Namec
Aide to Woodie Lalimer
KANSAS CITY—Clarence "Chris" Beaiir
took over Saturday (8i as assistant to Wcii'
Latimer, owner of Poppers Supply comp)
L&L Popcorn and Hollywood Servemfci
Bean, who has been operating his own Isiness
in Florida the past five years, fil'
manage the Hollywood Servemaster divon
Prior to moving to Florida in 195C hf
handled some personal properties for Elnr C
Rhoden sr. and operated the Aressar pojar:-
processing plant located at Tarkio, Mo.
Tiplon, Mo., House Opens
TIPTON, MO.— Frank M. Frye. manaf-' «'
the Tipton Theatre here, has reopenec the
house following renovation work. The.lpton
had been dark since May 28.
3h l/m* Smmam S
STEBBINS THEATRE Equipment Co
The 20th-Fox Family Club held its annual
picnic at Swope Park on Monday (3) and
got caught in the rain but a jolly time was
had by all. Howard Kinser, salesman for
southern Kansas who lives at Newton, made
a trip to town . Carlisle is the
new steno at Warner Bros . . . John Kelly is
the new booker at Universal. He comes from
"""
Satisfaction — Alw^ays
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL. Monaq.r
Phon* Ballimoi* 3070
^~
115 W. 18lh Kania» City J. M —
52 BOXOFFICE
:
1 1^'

.
Esquire
1
Srnm
. . State
. .
Stanley
. . Edna
ST.
LOUIS
rj.tvid G. Arthur, head of the P&M booking
ilepartmeiu and chief barker of the
oty Club, was in New York City, where
ilaushter Maureen was scheduled to be
n the Garry Moore TV show Friday (14).
Ijaurfcn has been on the Ed Wilson show on
CWK-TV and has also been a popular song-
. . .
.»t the Chase Club, Hotel Chase
Nash, local exhibitor who started back
•.le early part of 1905, is in ill health. Ar-
;iments for his return to a hospital here
m progress. His son Harry, who operates
Ritz in Cal.fornia, Mo., was in town to
:: his dad.
Levin, part owner of the Norside and
theatres here, underwent an opera-
..m at Jewish Hospital October 6. He is
Mike Lee. dismanager

. . Michael
. . . Poster
. . . Sam
. . . The
. . The
. . Maurice
. . Howard
. .
:
October
INDIANAPOLIS
/^urfew reflations Imposed by martial law
in the strike-bound New Castle area
forced Y&W to suspend operations at its
Sky-Drome Drive-In. The indoor Castle
and Princess are closed at 9 p. m. under the
edict. Taverns in the town are shuttered altogether
. G. Murphy. 31, co-owner
of the Victory Theatre at Huntingburg, died
October 10. Though having suffered from a
heart ailment for several years, the exhibitor
was thought to be on the road to recovery
and had participated in Huntingburg's recent
Old Fashioned Days celebration.
Dallas Schuder, manager of the Circle, has
arranged for the Indianapolis Council of
Women to spwnsor the midwest premiere of
Dal Schuder Marc Wolf
"The Desperate Hours" there Oct. 26 . . .
Marc Wolf spoke to the state meeting of the
Women's Department Club October 10.
Wolf, "main guy" of Variety International,
MR.
EXHIBITOR:
You pcid a high price for that silver
screen for CinemaScope.
Do not ruin it by brushing or washing.
Have it cleaned and serviced by a
professional.
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36 yeafS exptriencf including fvhibition.
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broker.noe. No "net" liitinoi. no "ad ancf
ttt^." Licenitd and bonded In many
llatti Hundreds tatitlitd cl'tnlt. Atk
in anybody show bu^ii)ct(. or your bank
Larnot coveragt In U. S lOO'/o conlidenlial.
ARTHUR LEAK Theatre Spccioliits
}30S Carutti BlfRE EQUIPMENT |
441 N. ILLINOIS ST., INDIANAPOLIS, INI
"Everything /or the Theatre"
54 BOXOFFICE
:
1 1'^

, apave
' -
'
. . Pearl
Carnival Ball Is Highlight of WOMPI Convention
This «.i.N iJu- rourl Mint- .it tin- spfct.uiil.ir c.irniv.il l);ill which
uliliKhti-d the riH-ont intorniitional convenlion of the Womrn of
lip Motion ricturc Industry in New Orleans. Showii, from h'ft to
,l|Chl: ( orinne Houilic, Ni'w Orleans. rcpresentinR India, witli lior
llukr, Woldon I.inmiroth of (iiddeas & Kester Theatres. Alobilo;
Aarj Kelly. New Orleans, representing Italy; .\be Bcrenson. Allied
Tieatre Owners of the (iulf States; Shirley Folse. New Orleans.
«-presentinK China; KolM-rt Dessomnies. RKO, New Orleans; .\nn
JEW ORLEANS
at Monroe from McElroy Theatres, effecte
October 1 . . . Mike Hogan. Warner auditj.
has been at the local branch.
3t
Cynthia
_ C|ibe«iue, daughter of Clayton Casberque,
tt booker, returned home from a hospital
a tonsillectomy.
n Ewing of the Pay, Fayette, Miss., and
-Vue Drive-In. Lorman, Miss., as.sumed
-hip of the Trace. Port Gibson. Miss.,
.ve October 1. The Trace was formerly
ed by Mrs. Jake Abraham . Cookn.-er
is returning to the bookkeeping de-
.g ^^tment at National Screen Service after
of absence. Nettie Gremillion Is the
tur clerk at Paramount and Vernlna Haupti
~ i"! the new booking stenographer.
••re was a large turnout at booker Joe
~ ;ngler's residence for the seafood party
g,!n by employes of Warner Bros . . . Milt
Alfmorte. office manager. Paramount, was
—' oivacation completing the Job of moving
'wi the Warwick apartments to his new
^
.ard Theatre Doorman
; Veteran Showman
Miami— .A successful showman of long
.andlng Ls Jaok Murray, doorman at the
|ird Theatre.
'Murray retired in recent years but found
.•
could not stay away from the theatre,
s«cnrcd the post at the Bard to keep
toncb.
..Murray belonged to the Dawn Broth-
I* theatrical act. .Among other theatres,
r act pbyed the Olympia in Miami,
urray got "sand in his shoes" at that
.n«. and after retirement settled in thLs
y. From there it was an Inevitable
>ve back to the movie marquee.
The Dawn Brothers played mo.st major
»atrw during their career. Including
! Palace In New York and the Pallal>m
in London. They traveled all over
t wt)rld. Including .Australia,
H.il.iuie. New Orleans, representini; 1 ran(e; l!oy Ni( .lud. Distrllmtini;
Corp. of Amerieii: (anil I'abst and Katliy Newman, trainbearers
to earnival queen Verlin Osborne, shown next; .\nthony
Uartollotta. king; Antoinette Bollhalter. representing .America;
Krnest >Iaokenna, manager of the Joy Theatre; Hazel Sehwarz,
representing Holland; Thomas Thompson. Paramount; ]Mary
Murphy, representing Ireland; .Alex Maillho. I'niled Artists manager;
Dorothy Rybiski. representing Spain, and William .Murphy,
Southeastern Theatre Equipment Co.
Bring in New Industries
To Boost Show Business
LFTTLE ROCK—Three Arkansas exhibitors
have shown their initiative and good
judgment by bringing into their communities
industries and payrolls which would use up
surplus labor forces and simultaneously produce
added income to be spent in their theatres.
The trio. Charles T. Reveley of Stephens,
W. E. Savage of Booneville and Bart Gray of
Jacksonville, started at the source of trouble
to rebuild theatre grosses.
Reveley, who owns the State in Stephens,
as chairman of the town's industrial committee,
set about to bring in a new industry.
The committee members discovered, however,
that one was in the making, right in their
own backyard. It only needed capital. An
a-sphalt plant was there; all that was needed
was a roofing plant to use some of the locally
produced asphalt,
Reveley .spearheaded a drive for a $150,000
roofing plant. The amount was over-subscribed
in a few days. No one could buy
less than Sl.OOO in stock or more than $10,000.
.so it was truly a local enterprise. Full operation
of the plant will put 150 persons to
work. Another substantial pajTolI will be
added to the town, and more theatre patrons
will VLsit the theatre in the Stephens area.
Savage served on a local committee in an
attempt to bring a comb factory to Booneville.
He operates the Savage Theatre and
the Bel-Vue Drive-In.
One-Night Walkout Halts
Two Ozoners' Operations
MEMPHIS—Projectionists failed to show
up for work at two Memphis drive-ins one
night last week In what was reported to be
an unauthorized walkout for higher wages.
The strike lasted only one day. Skyvue
Drive-In and Lamar Drive-In Movies, both
in East Memphis, were unable to open the
night the projectionist failed to show up,
but were back in operation the next night.
Management of the two drive-ins gave the
projectionLsts a 10 per cent wage increase,
Dave Lebovitz. owner of the two theatres,
signed a two-year contract with the two
members of lATSE Local 144,
TWO GREAT HITS
IN GLORIOUS COLOR!
A Pr.mi«
Xiy
In Glorious Color! ''*"""
m
'^^t^ Alan Cuttis
Anne Gv/ynnt
*C DFFICE : : October
15, 1955
SB
ss

. . . The
. . Jimmie
. . Frederick
. . Ned
Mask, Luez. Bolivar, were in town from wes
Tennessee . . . R. B. Cox. Eureka, Batesvillf
and Leon Rountree, Holly at Holly Spring:
were here from Mississippi . . . Sam Beckei
Missouri. Hayti. Mo., was a visitor.
PAK.V.MOLNT OKFICI.ALS VISIT— Shifting jurisdiction of the Memphis exchange
from Dallas to Atlanta brought a group of Paramount officials to Memphis. Seated,
left to right: George VVeltner, president of Paramount Pictures, worldwide distributing
organization; Howard A. Nicholson, Memphis manager, and Hugh Owen, vice-president.
Weltner and Owen are from New York. Standing, left to right: John Coll, James E.
Smith, bookers; Tom S. Donahue, salesman; Charles Boasberg, assistant to the president;
W. Gordon Bradley, division manager; Newell Garrett, office manager; Robert
O. Kilgore and Travis Carr, salesmen. Boasberg is from New York. Bradley is from
Atlanta. Others work out of Memphis.
'Hell and Back' Takes
Honors in Memphis
MEMPHIS—First run attendHiice, after a
lag, bounced back during the week. The Malco
averaged 200 per cent with "To Hell and Back."
(Averoge Is 100)
Malco—To Hell and Bock (U-l) 200
Palace—Gentlemen Morry Brunettes {U-l) 110
Stofe— Desert Sands (UA) 50
Strand— Female on the Beach (U-l) 125
Warner—Blood Alley (WB) 145
MONARCH (
Theatre Supply, Inc.
Neil Blount
492 So. Second SI.
Memphis, Tenn.
COMPLETE LINE
THEATRE EQUIPMENT and
CONCESSION SUPPLIES
TRI-STATE THEATRE SUPPLY
320 So. Second Si Memphis, Tenn.
MEMPHIS
A baby son named PYed Lowell has been
born to Mr. and Mrs. Huffstutler. The
father is booker at Universal . . . Zell Jaynes,
owner, has sold his Maxie at Trumann, Ark.,
to Lloyd Hutchins. The new owner will
book and buy here . Gillespie, exploiteer
for 20th-Fox, Dallas, was at the local
Sarah Sanders is the new telephone
office . . .
operator and stenographer at 20thoffice
Fox, replacing Marjorie Garrett, resigned.
C. Carpenter jr., owner of the Sunset
Drlve-In, Hamburg, Ark., w'as killed in an
airplane crash there . Abraham
is the new booker at Universal, and Patricia
Hooper in a new ledger clerk . . . J. F. Rickert,
auditor, wa-s at U-I . Green, Legion.
Mayfield, Ky., w'as here on business.
The 67 Drive-In, Corning, Ark., will be
closed Wednesday and Thursday for the rest
of the season . . . Bel Air Drive-In, CentervUle,
Tenn., will go into a Saturday and
Sunday operation only effective November 1
Lyric, Baldwyn, Miss., will operate
on Saturday and Sunday only October 14
through December 31 . . . The 70 Drive-In,
Hot Springs, Ark., closes for the season
October 31.
Visiting exhibitors from Arkansas included
Mr. and Mrs. J. T. Hitt, Plaza. Bentonville;
Zell Jaynes, Maxie, Trumann; Winfrcd
Garner, Piggott Drive-In, Piggott; Alvin Tipton,
Tipton theatres at Caraway, Manila and
Monette; Jimmie Singleton, New, Marked
Tree, and W. C. Sumpter, Strand, Lepanto.
Guy Amis, Princess, Lexington; G. H. Goff,
Ru.stic, Parsons; W. F. Ruffin jr., Ruffin
Amusements Co., Covington, and Louise
Malco Theatres Buys Site
For East Memphis Center
MEMPHIS — Malco Theatres has pai
S90.000 for three parcels of land on Pop];
avenue in East Memphis. M. A. Lightman s
Malca president, is in California, but He
bert R. Levy, Malco official, said a shoppii
center was planned on the property. Tl
Lightman interests are now completing
$1,000,000 commercial center at Park ai
Getwell. Last year they built one costi
S200.000 on Poplar east of Perkins.
Tallahassee Art House
Launches New Season
TALLAHASSEE—The Ritz Theatre, ti
city's only art house, has opened for s
1955-56 season. Specializing in European ?1
Asiatic imports and off-beat product, the t'^
atre will be open Monday through Friday eii
week.
Tlie season-opener was "Four Ways O
an Italian film featuring Gina Lollobrit
Renato Baldini and Cossetta Greco.
Guidance Center Builds
Program Around 'Marty'
TAMPA—The forum committee of le
Hillsborough County Guidance Center e-
sented a special preview showing of "May"
at the Park Theatre. Dr. Melvin A. Gnlti
of the Guidance Center staff discussed he
story, giving special attention to its emotiai
and psychological implications.
New U-I Memphis Office
To Be Opened October 2<
MEMPHIS— Universal will open its
exchange at 138 Hulnig in Memphis.'
tober 24. An open house will be held ^
1 to 4 p. m. Delegates at the Tristate ".(
tre Owners convention, w'hich will be iir
sion that day, will visit the exchange:',
afternoon.
Actor Plugs Toy Campagn
MEMPHIS — Alan Reed, film chac:
actor, was here to promote Santa Claus ei;
ers Club, Inc. Reed is president of the''"
He hopes to collect 8,500.000 new ancu.-
toys for distribution at Christmas to idt'
privileged children throughout the itio:
He is touring 43 cities to lay groundwo:.
Blair to Preston Henn
ji;
BLAIRSVILLE, GA—Tile Blair lei

I Arthur
I The
•
throuph
'
and
. .
but
:
i
on Phone Dial
"Curiosity
jives Publicity Space
Mrmplit^— Soiiio on jiivt ..ml
In! Others you laiit liiso. Sefins AKi.M
lU a film ii.uiu-d "Triiil," oponinB in
lemphis next uctk.
Kiit/on. New Orleans, was In
iiwn (or >U"iM IryinK to dream up some
Imniick to get extra newspaper notiee of
Geo. Kerasotes to Talk
At Tristates Gathering
MEMPHIS—George G.
;:
take him to the manager's office.
,j|0( '1 (Exhibition booths will be set up In the
Kera.sotes, Springfield,
111., one of the five assistants to the
Theatre Owners of
America president,
inie. lie ».is i'Hv toyinc with the telehone
di.il and thinklnc.
named at the TOA
He iH'Kan to wonder who'd answer if he
convention last week
laled T-K-I-A-I..
in Los Angeles, has accepted
the Invitation
He did.
phone number, of counte, was
to sparkplug the Tri-
.'7425. So he dialed.
'
state Theatre Owners
4f
Who answered'.'
A convention here Mon-
Paramount Kilni OistributinK Corp.
H day and Tuesday (24,
The slor> of Hliat happened made paRe
25.1
newspaper news in IMtniphis.
-T His acceptance was
^ *3'^.*r ,^ '
_„< wired to Memphis program-makers
by Tri-
L/e Pirate Makes Away
George Kerasotes state President Nathan
Flexer, who attended the TOA convention.
Vith Airer Receipts
This completed the program for the Trlstate
;\-\-l.o:"K.\, FL.-\ .Vn unidentified ban- confab. Kerasotes will speak at the luncheon
a pirate-type film at the
on Tuesday.
Warren Foster, public relations man for
.;o Drive-In. then did some pirating
own. Usher Kyle King was sitting in Coca-Cola Co.. Atlanta, will speak at the
« .p watching the picture while waiting for luncheon on the first day of the convention.
arirmored truck to pick up the night's rej^eetstion
Also scheduled for that day will be inspec-
of the new Universal Exchange, which
iX)ut five minutes before the car was due will have its formal opening on Monday (24).
'i ell-dressed man approached him. He Dick Stern, Bijou Amusements Co., Nashville,
r pU-d out a blue-steel revolver and ordered
will speak and conduct an open forum
discussion on Tuesday morning about concessions
Kt;
Tl; e
to
the gunman slugged King with the
and advertising, and at the lunch-
RHver. scooped up two locked money bags eon, in addition to Kerasotes. Alex Harrison,
•n fled
western and southern division manager for
20th-Fox will speak.
At the final banquet a "surprise guest" will
T.eatre Razing Stops Till speak. His identity will not be revealed until
he appears at the banquet, but said Flexer,
,A joining Walls Ready
"He is a big shot in the picture industry."
." :• PETERSBURG— Demolition of the old Entertainment will be highlighted by a
Theatre has been delayed to allow ad- fashion show, staged by Julius Lewis of
.-.i
- property owners to strengthen outside Memphis, following the speeches at the Tuesday
luncheon, and a moonlight boat ride on
be
they the Mississippi River aboard the Memphis
Considerable
o adjoining
work will
buildings
have
now
to
that
>-t the support of the outside walls. A Queen on Monday night. There will be music
and danc;ng on the excursion steamer and
i the building is down but the razing
)'.y will not be completed until after a chuck wagon dinner will be served aboard
ort season Is over. The La Plaza is an by Film Transit, Inc.
nit.
Program for the two-day session follows:
: r the circuit's future use of the site. Monday, October 24
•' are still in the planning stage," say 8 a. m.—Registration begins in Hotel
•atre authorities.
Gayoso lobby. (Registration will continue
all day, until 6 p. m.)
9:30 a. m.—Nominating committee meets.
)oring Airer Is Making
10 a. m.—Meeting of board of directors.
^ 1 Use of Widescreen
10:30 a.m.—Business meeting, with election
of officers.
'RING. FL.-\ —Tlie new widescreen inin
has been completed at the Severn 12:15 to 2 p. m.—Luncheon at Hotel Gayoso.
Warren Foster, speaker.
In, which offered its first Cinemascope
ation October 2, 3. Manager Jesse 2 to 4 p. m.—Visit and inspection of the
:i has designated October as "banner new Universal Film Exchange, 138 Ruling.
promises such big screen attracas
"Beneath the 12-Mile Reef."
7:30 to 11 p. m.—Excursion boat ride on
in's World." "Daddy Long Legs," "A the Memphis Queen.
"illed Peter." "Hit the Deck." "How to Tuesday, October 25
!'> '
a Millionaire," "Love Me or Leave Me," 8 a. m.—Registration desk open and will
-^3r en Lance," "Hell and High Water" and stay open all day.
^Bu more.
10:30 a. m. to 12 noon—Business session
and open forum. Dick Stern, speaker.
12:15 p. m.—Luncheon at Variety Club,
el Moore Haven House
also in the Hotel Gayoso. George G.
">RE HA'VEN. FLA.—R. E. Burchard Kerasotes and Alex Harrison, speakers.
'.d the Glades Theatre here to James
Fashion show to follow.
taway and Donald Hanna of Atlanta 2 to 4 p. m.—Visit to convention exhibits.
hotel lobby throughout the convention.)
6:30 p. m. to 7:30 p. m—Cocktail party.
7:45 p. m.—Banquet, f "
'
'
'
"Surprise speaker."
tltai ^^eo.^^
"Something old' is fine for the
bride .
endi!
not when it comes to
theatre seats! It you want to "live
happily ever otter" with your
patrons, let us rehabilitate your seating!
Let us quote on repairing or replacing
worn ports, seats or orms.
We do it without interrupting
your show . . . and
our low, low
prices arc easy to take!
DAVY CROCKETT BALLOONS
Printed with
Theatre Name and Dote of Showing
SOUTHERN BALLOON
COMPANY
14« Wolton Altonto, G»orgta
li
"TlCE :: October 15, 1956 57

. . . Arthur
. . . Ziggy
. . . Harvey
. . . Bob
. . Doris
JACKSONVILLE
^harley Turner, MGM salesman, was the
featured speaker at the Motion Picture
Council's first luncheon of the season in the
Hotel Seminole. He addressed the meeting,
presided over by Col. John L. Crovo, on the
subject of Hollywood product to be released
for exhibition this fall and winter ... A Var-
MIRACLE
Playground
Equipment
ROY SMITH CO.
JACKSONVILLE
iety Club membership drive has brought in
more than 50 applications from film industry
men. stated membership chairmen Thomas
P. Tidwell and Carl Carter.
Local WOMPI members were proud of
their president, Janice Claxton of MGM, who
was named regional director of WOMPI's
eastern division at the international meeting
in New Orleans. In her new post, Mrs.
Claxton will direct activities of the Atlanta,
New Orleans. Charlotte. Memphis, Washington
and Jacksonville chapters.
Florida State Theatres home office employes
held a Joint birthday luncheon in the
Studio Theatre for four staff members whose
MOTION PICTURE
EXHIBITORS OF FLORIDA
All Its
ANNUAL
invited
Industry Friends
to the 1955
CONVENTION
Roosevelt Hotel Jacksonville
November 6-8
Nationally-known speakers will bring their personal
messages to you on the most vital subjects in the
industry today.
Please send requests for reservations to:
Mrs. BETTY LOOP
p. 0. Box 1962 Jacksonville, Fla.
THERE'S NO CONVENTION LIKE A SHOWMEN'S
CONVENTION. COME, ALL YE SHOWMEN!
BUSINESS MEETINGS, ANNUAL REPORTS, ENTER
TAINMENT, AND MANY OASES OF GOOD CHEER.
birth dates fall in October. Honored were
Louis J. Fiiiske, company president; Pett
Hillman, booker; "Pop" Drayton, nighl
worker, and Dot Zeitlinger, statistician. Managers
of distributor branch offices were als(
at the meeting. As a gag. President Finske
a Notre Dame alumnus who was expected ti
attend the Miami-Notre Dame football game
was presented with a large specially-made
fence-straddling lapel button which was di
vided into two parts with the names an
colors of both universities on it.
Fred Hull, MGM manager, left for a be
lated vacation in Atlanta .
Pokorn
is a new staff member at U-I . . . June Bi
chanan has been added to the FST home oi
fice staff as a receptionist . . . William Bai
kin sr., a former state legislator and fatb
of Bill Baskin, FST booker, has announc(
that he may rim for the Florida govemo
ship.
Jack Wiener, MGM publicist, left for V
ami to escort the touring "Goldwyn gir:
to Atlanta for personal appearances heral
ing the coming release of "Guys and Dol
Davis of Miami, head of G(
Coast Pictures, a new independent distribi
ing company, was here to do business w i
Hank Hearn, Exhibitors Service; Karl "Bi'
Chalman, ABC Theatrical Enterprises, al
circuit bookers.
Jack Ganoway, formerly in the service 1
Columbia, has gone into the United Arts
salesman's job recently vacated by Jt
Rigg when he became an independent booi
and buyer.
Frances Plummer is a new Talgar tiitre
Co. staff member, replacing Cecilia Brh
Vorzimer, National Screen saiman,
was here to interest exhibitors in is
Christmas lines of accessories and trars
;
Reinstein, Buena Vista salesra
lost weight during a fast round of vaca)ii
activities in New York and only tipped ne
scales at 249 pounds on his return here.
Visiting exhibitors were Kay Porter. Ter!'
Perry; Raymond Mackes, Madison DrlV'::
Madison; B. B. Garner, president of the
.
gar Theatre Co., Lakeland; Mr. and Mi
.'
H. Robinson, owners of the new Kings
Drive-In. St. Marys, Ga.; J. M. Wells, K; •
land. Ga.; H. A. Tedder. Howell. Pal;;
George Stonaris, Dreka Theatre, Del";
R. C. MullLs. High Springs Drive-In, i£
Springs; and Roy Bang. Florida Thi!;
and E. C. Kaniaris, both of St. Augiii
Corbit, FST ad writer in Orlia>
came in for a weekend.
Bion Barnett jr., member of the f£0
Florida family of bankers and a leader < !-
local arts mu.seum, issued an appeal'*-
WMBR-TV to local adults and studentjn
ing them to patronize a series of "Tla'
Classics," outstanding British. America &•
French films which are being shown miif
at the San Marco. Southside art house, iri^
Here to mak '
the winter season . . .
rounds of booking offices were Bob Iirs='
Columbia, and OUie Williamson, W"'-
both of Atlanta.
'Garden' OK, Says Jurj
PENSACOLA—A jury here held iS"
mously on the first ballot that "(''''
of Eden" was not indecent.
New Fogging Machine Purchase
CLAXTON, GA.—Tlie Tos Drive-I *•«
has purchased a new insect fogging m'^'
58 BOXOFFICE October
,
Ifc'

y
Phont:
The
'="
Bees Choose Drive-In
Speaker for Home
Ki>--iiiiski>. M1-.S.— Ihi- M.irlllf l)rivr-ln
luTi- H.is .1 r.-.il hfcliivr of aolivily rcii-ntly
ulun .i •.H.iriu (>f biTs (Ifsirndrd
Id iii.iki- tlifir hiinif on .in in-c.ir s|>f;ikiT.
riio 1m-i">, hoHoviT. wiTC vrrv looiirriili\e
.iiid rini.iini'd on thr spt'.ikiT Hhilo
it was (lis'nd began a few >'ears ago.
: ow's. owner of first run theatres from
i York to San Francisco, New Orleans to
oronto. now joins the fast-growing south
iliami area. The new showhouse is to incorjrate
many of the innovations in motion
•ire presentation and audience comfort
•
loped in the past few years. A giant
11 will accommodate Cinemascope, Vistain
and Superscope. A sfjecial seating feais
to be the unusual space between the
- of foam rubber seats, insuring easy
:e,ss. New-tj-pe air conditioning will der
34,000 cubic feet of filtered, cooled air
minute into the auditorium.
r.e Riviera will seat approximately 1,300.
re will be a 250-seat smoking loge. A
e parking lot will be immediately adjato
the theatre.
tudent Price Plan Goes
ito Its Fourth Year
- AVANNAH—Earle M. Holden. represent-
•he Lucas and Avon theatres, and Albert
.^ of the Weis Theatres here, again have
pted a teenage student price for Chatham
:.;y students this fall and winter.
~r.is will be the fourth year for the plan.
.-1
theatre groups will pay for having
lal identification cards printed for dis-
Jtlon to students throughout the area.
J. P. Riggins Plans Airer
-SUP. GA— W. P. Rlgglns, owner of the
..'.d Theatre Co.. has purchased an 11-acre
one mile south of town on Highway 301
onstruction of a second drive-in theatre.
pment has been purchased, Riggins said,
plans have been submitted for approval
he state highway department. Riggins'
;t comprises the Strand Theatre and
;ly Drive-In here and the Long Theatre
Ladowicl. Ga.
L. Claude Lumley Named
•RIGHTS\^LLE, GA.—Mrs. Claude Lum-
'.as taken over as manager of the Dixie
're here for the Dixie Amusement Co.,
^•valnsboro. The front of the Dixie will
redecorated soon and other improves
will be made on the interior.
MIAMI
T^rive-ln business is on the lncrea.se in this
area. Within a short distance of each
other will be George Hoover's new showplace
and the elaborate Wometco-Wllby operation.
Just begun. Robert L. Duncans Is completing
his Cincmarada Drive-In on the keys. There
is also the 400-car Key Largo Drive-In near
Homestead, E. M. Loew has a 750-car alrer
on the Hallandale road. In Dania, the Ochs
Management Co. of Cleveland, Ohio, Is planning
a Florida headquarters from which to
operate several recently purchased drive-ins
m other parts of this state.
The West Hollywood Drive-In took a special
ad to publicize the in-person appearance of
Johnny Casino, one of the Dead End Kids
from Hollywood. The management explained
that Casino is in Florida to direct and star
in a film titled "Florida Castle." starring his
daughter Paula. He also will assist In the
making of a series of travelogs about this
state.
Don Tilzer, Claughton ad and publicity man,
has spies out looking for a girl with green
hair— like Circe in "Ulysses," which will open
soon. According to Tilzer, Mrs. Lillian
Claughton thinks the time is ripe to show
"Lost Horizon" again, and will try to book it.
Wometco's Harry Kronowitz arranged press
interviews for Jean Carson, in town for promotion
of "The Phenix City Story." She also
made personal appearances at the Miami,
Miracle and Carib theatres.
Emory .'\ustin, MGM exploitation man, informed
-showmen around town that he would
like to work out a promotion stunt for "The
Bar Sinister," using a St. Bernard. He'd
send the dog around to the nation's city
rooms, complete with cask of brandy around
EXTRA PROFITS from
DRIVE-IN THEATRE
INTERMISSIONS
Complat* Story
WRITE • WIRE • PHONE
THEATRE TIME CLOCK CO., INC.
106 North Moin St., Washington, Pa.
'
Phone: Washington 6«4«
NOW with TWO convenient location} for
BETTER than EVER lenice to you
DIXIE
THEATRE SERVICE
& SUPPLY COMPANY
-
|
YOUR BALLANTYNl DEALER
95 Wjllor Strut. N W
1010 Norlh SUopry Orhti
P. 0. Boi 771 P. 0. Box 858
Albany. Gtorgia AtljntJ. Gtorgil
>hont: HEmlock 2-284« WAInul 4118
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Prompt. CourtKut Struct 'Round llii Clock
its neck. How about a water .spaniel to carry
.
the cha.ser? asks one local amusement editor
.. Goldwyn "dolls," on tour for
"Guys and Dolls," are scheduled to arrive
here to be "sweethearts" for the New York
delegation of the coming American Legion
convention.
C'lauKhton's Variety Theatre, after a month
of reduced adml.sslons and double bills, ha.s
reverted to Its first run policy. "Footsteps In
the Fog" is the opener . . . Wometco's big ad
on "The Phenix City Story" Included two
quotes from local sources—Frank Katzentlme,
chairman, and Dan Sullivan, operating director
of Greater Miami's Crime Commission.
International theater seats give your
patrons that "home-comfort" relaxed
feeling that brings them back
again and again.
HERE'S WHY . . .
Best body-supporting spring seats
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For complete Information about International
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Theater Seat Service Co.
160 Hermitage Avenue
Nashville, Tennessee
Phone 42-1658
or
^nteniattoiiaf
SEAT CORPORATION
Union City, Indiana
XOFFICE :: October 15. 1955 59

Columbia Sends HargeUe
To Its Atlanta Office
NEW YORK—Paul Hargette, manager of
Columbia Piciures Jacksonville branch since
its opening in 1951,
has been promoted to
the managership of the
Atlanta office by A.
Montague, vice-president
and general sales
manager. George Roscoe,
former Atlanta
manager, w.U remain
there as sales manager.
Martin Kutner,
salesman in the
Washington branch,
Paul Hargette has been made manager
of the Jacksonville office.
Hargette joined Columbia in 1946 as a
salesman at Charlotte. Kutner had worked
in Columbia's Washington office since 1940.
Cinemascope
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HEYWOOD-WAKEFIELD
THEATRE CHAIRS
Film Jewelry on Exhibit
At State Fair of Texas
DALLAS—The Jewels of Joseff exhibit,
which was opened in the Women's building of
the State Fair of Texas October 7 by Interstate
Theatres and the Women of the Motion
Picture Indu.stry, is expected to be seen by
more than 3,000,000 persons by the time the
fair closes on the 23rd.
Howard Shoup, Warner studio costume designer,
is lending 20 of his costumes from upcoming
pictures for this occasion. He will
provide the commentary.
Besides the regular collection of jewels on
full display at all times with 24-hour guard,
four different presentations will be modeled
by five women—at 7:45 p.m. on weekdays,
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ADVERTISERS
BOX 559 TIFTON, GA
PRINTERS OF THEATRE PROGRAMS
QUALITY WORK • PROMPT DELIVERY
and 1 and 7:45 p.m. on Saturdays and Sundays.
"A Galaxy of Gems" will be presented
October 19 and 23: "The Purity and Perfection
of Pearls" will be .shown on the 16th and
20th: "Rich and Regal Rubies," 17th and 21st,
and "A Dream of Diamonds" 18th and 22nd.
The Women of the Motion Picture Industry
modeling these daily presentations have been
Sue Benningfield. Texas Council of Motion
Picture Organization; Joyce Bush, Lela
Dawdy, Mary Ruth Gannaway, Hope Gertler,
Joyce Gray, Gerry Hill and Bonnie Kee, all
of Interstate: Louise Clark, Trans Texas :
Theatres: Flo Gann, Universal; Jane Hanes, i
Texas Cinerama Corp.; Billie Stevens, Rowley
United Theatres; Billie Webb, 20th-Fox; Rosemary
White and Ruth Woodard, MGM.
The production staff includes R. J. O'Donnell.
Loia Cheaney, Martin Woods, J. C.
Slvinner, Billie Stevens, Grace Polsom, Melba
Marten and Stormy Meadows.
WOMPI members and other Filmrow
personnel and exhibitors are urged to purchase
their tickets early for the luncheon
October 22 which will honor Joan Castle
Joseff. At this luncheon there will be a
prasentation of the entire collection of jewels,
with added pieces which Mme. Joseff will
bring from Hollywood for the occasion.
UTOO List Reaches 141.
Represenling 321 Houses
OKLAHOMA CITY—Membership in Uniteo
Theatre Owners of Oklahoma has climbec
during the past few weeks to a new total o'
141 owners, representing 321 theatres, accord
ing to E. R. "Red" Slocum, executive directoi
New in the organization are exhibitors i:
these towns: Checotah, Weleetka, Wetumki
Stratford, Coalgate, Edmond, Comanchi
Weatherford, Lawton, Alva, and Lamont. Tw.
Texas towns—Perryton and Lockney—are als
repre.

I dward
I
'
Survivors
. W,
: na
. . Daisy
. . . "The
. . Jane
CHARLOTTE
\>rrs. Roy p. Rosser, 65, wife of the theatre
optrator at Saiiford. died In Lee County
i;al following a stroke several weeks ago.
.v.is active in the St. Thomas Episcopal
: li. a member of the Daiuhters of the
:tderacy, past president of the North
Sons and Daughters of the Pilgrims,
code chairman of the North Carolina
. .. pa^t president of the Sanford
Mil's Club and was active in the Garden
Include the husband, a son
;:'..u> of Ai-llngton, Va.; two stepdaughters,
Wilson Howard and Betty Rosser of
: 'id. and a stepson. R. P. Rosser Jr.
I .iwrence Terrell, Paramount manager, rei\\
from conferences at the home office
\iw York . Tadlock. MGM. rerd
to work after recuperating from
:ies received in a car wreck last May 18.
On Filmrow were C. M. Bowden of the
.L-f. New Bern, which sustained heavy
lie m the recent hurricane: J. J. Booth.
:.itto. Walnut Cove, and J. Highsmith,
.ister . . . Frances Fouts. 20th-Fox staffer,
;i be married October 29 to Charles Taylor
L. Baker jr., booker at Warners,
. .itioned.
^
Rosenblatt reports Theatrical
;:.eering has installed CS in the remodeled
.i:r-conditioned Raeford Theatje, which
reopened recently by Epstein and Dick-
:he new owners. The installation foli
a survey made by John Dunphy of
All sidewall fixtures were removed, the
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160 Walton St. n.w.
tel. alpine 8314
P.O. box 1422
Atlanta, ga.
^^''c^

EASTERN OKLAHOMA
By ART LAMAN
Our feature item goes to smiling Horace
Clark, city manager for Video Theatres in
Chickasha. Pictured herewith is Horace presenting
to Hubert Miser a S5 book of theatre
tickets for bringing in the first bale of cotton
grown in Grady County. This promotion was
co-sponsored by the Chickasha Star through
Dale Nease, advertising director. This type
of goodwill builder goes a long way in creating
good public relations between the farmers
and the Chickasha theatres. Horace is the
type of go-getter theatre executive who takes
advantage of every opportunity to build goodwill
for his theatres.
Here's
Your Chance
to get in the
BIG
MONEY
Be Sure
to Play
Showman Horaie Clark, left, presenting
theatre ticket gift book to cotton grower
Hubert Miser.
Tom Kirby, owner of the Time Theatre in
Wetumka, was telling this reporter that he,
with the help of the local newspaper editor,
R. B. Hayes, will try to work out some special
days for Wetumka, with the Time as the
center of attraction. Tom has a dairy bar
connected with the theatre, which is one of
the finest in the state. He recently presented
a free Saturday kids show, sponsored by the
Kiwanis Club.
Many times in this column we have called
attention to what the lighted theatre front
means to the Main street of any town. Here's
more proof. The Chief Theatre in McAlester,
for many reasons has been closed the last
few months. The owner of the building, who
also owns a furniture store next door, took
this possible closing into consideration when
lie leased the building, and had inserted a
clause into the lease agreement specifying
that in case the theatre should close, the
operators would always keep the front lighted
at n.ght. This man realizes the value of the
theatre and lights next door to his biisiness.
take this publication . . . Ifs the editorial
in September 17 issue, titled "Keep It for the
Family," against running sex and other offbeat
pictures in the drive-in theatres. For
the sake of a quick buck many thctres are
damaging their prestige in their communities
many times beyond repair. This reporter has
come in contact with cases where the entire
town was up in arms over the showing of
these films in local drive-ins. In September
this happened in a very much church-minded
town in Oklahoma, where a nudist camp
picture made in Arkansas and recently
banned in Oklahoma City, was shown. Theatremen
who operate in small or medium sized
c.ties should stop and think about what
managers have recently confided to this reporter.
One man put it this way; "I have
daughter 16 years of age. What can I say
to her when I am asked by my office to run
pictures that she should not see?" That is
a mighty good question. I wonder how many
of the people who do run these films would
like their teenage children (if they have
them) to sit on the back ramp of a drive-in
and pet while they show these off-brand sex.,
pictures.
Still another manager put it this way, 'Tm
expected to be a top guy in my commimlty;
I'm to attend the church of my choice; I'm to
be a leader in my civic clubs, and I am to be
a leader in all juvenile campaigns, but ho
can I do all these things and still show offi
beat sex pictures?" Well it would be ratha
hard in many small cities to look your fellowman
in the face after showing some of tbl
pictures certain people would like to get
the screens.
Yes sir, good friends, if you haven't rea
Publisher Shlyen's September 17 editorial,
it up and read it. It will only require tivi
minutes at the most, and could, if you'll re
member it. save liours of headaches and los'
of goodwill from schools and churches.
. MUTUAL Xh
As a screen
game, Hollywood takes
top honors. As a boxoHice attraction,
it is without equal. It has
been a favorite with theatregoers for
15 years.
Write today for complete details!
Be sure to give seating or car
capacity.
HOLLYWOOD
AMUSEMENT
COMPANY
831 South Wabash Avenue
Chicago 5, Illinois
O. C. Mooney, city manager at Henryetta,
is now having Ringo in the top theatre. This
is a game like bingo which we understand
is being promoted in that city by the radio
station in nearby Okmulgee.
Bill Love, city manager, and his assistant
John Fatten recently arranged a free show
for the Rabbits—fh'St year cadets at the
Oklahoma Military Academy located at
Claremore. The school, under the direction
of Col. Homer M. Ledbetter, ha,s a fine auditorium
where motion pictures have been a
part of the school's program. However, the
equipment has never been changed over to
the widescreen, and good up-to-date programs
are hard to obtain.
Love and Colonel Ledbetter are trying to
work out a plan which will bring the Cadets
downtown to the newly rebuilt Yale Theatre.
The plan will involve a low price for each
Cadet. This idea should be a happy solution
for both the school and the Claremore theatres.
We hope that Bill will be able to get
the promotion worked out.
• • •
During the last two weeks we have been
pointing out something in BOXOFFICE that
should have been read and taken to heart by
every theatre operator In the U.S.A. We also
found it had not been read by many who
I
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1
^f
62 BOXOFFICE :: October IB, "W ».

: nel
: October
Joyace
For llu- thi'.itrcmfii hIio liki- Ui kncivv
When- tile bis oiii's ;iri'. lurr's a photo,
«iade recently on ("irantl Lake of Arvillc
Hayts. a>.sistant manager to Tetc Kempf
n the ^ideo Theatres at .Miami, Okla.
krville works plenty hard at his job but
In his day off he enjoys gettins out the
ishin; tackle and Roing after the big
nes. It may be that .Arville would ditnlge
his fishing haunts to passing the-
^tremen.
lilm Gems on Display
4! Texas Siafe Fair
M.LAS—The Jewels 01 Joseff exhibit.
was opened in the Women's building of
-ate Fair of Texas October 7 by Inter-
Theatres and the Women of the Motion
!' re Industry, is expected to be seen by
than 3.000.000 persons by the time the
loses on the 23rd.
.lard Shoup. Warner studio costume de-
51 er. Ls lending 20 of his costumes from upcc
ing pictures for this occasion. He will
pi ide the commentary.
:des the regular collection of jewels on
:>play at all times with 24-hour guard,
i> different presentations will be modeled
bjiflve women—at 7:45 p.m. on weekdays,
ar 1 and 7:45 p.m. on Saturdays and Sun-
"A Galaxy of Gems" will be presented
r 19 and 23; "The Purity and Perfccjf
Pearls" will be shown on the 16th and
.a^: "Rich and Regal Rubies," 17th and 21st.
»r "A Dream of Diamonds" 18th and 22nd.
le Women of the Motion Picture Industry
' m'ellng the.sc daily presentations have been
61 Benningfield, Texas Council of Motion
Pi ire Organization ; Bush, Lela
Djdy. Mary Ruth Gannaway, Hope Gertler.
'Joe Gray. Gerry Hill and Bonnie Kee, all
Of nterstate: Louise Clark, Tran.s Texas
TVttres; Jane Hanes, Texas Cinerama Corp.;
Stevens. Rowley United Theatres; Blllie
20th-Fox: Rosemary White and Ruth
ird. MGM. and Flo Gans, U-I.
e production staff includes R. J. O'Don-
ne Loia Cheaney. Martin Woods. J. C.
"''
"r. Billie Stevens. Grace Folsom. Melba
n and Stormy Meadows.
'MPI members and other Filmrow
and exhibitors are urged to purthe;r
tickets early for the luncheon
r 22 which will honor Joan Castle
All the jewels will be shown.
f
EASTERN OKLAHOMA
IJy ART LAMAN
THE great Tulsa fair Is over, with the new.spnpers
and the promoters claiming nn alllinie
high attendance, nearly 500,000 people.
Be that us it may. all theatres in the Tulsa
area felt the impact of the fair in a big way.
While the fair as a whole wa.s not the best
we've ever seen, there was some handwriting
on the wall that it might be well for theatremen
to observe and give some thought to.
During a rainstorm Monday night (3>. over
6.000 persons, both young and old. sat in
an open-air grandstand to see and hear Red
Foley and his Ozarks Jubilee. And. again,
Red did not have the very best show we've
seen of this type. However, all the.se people
went in the rain, and paid $1 per head for
the privilege of doing so. Why? Thi.s writer
thinks it was because they want to see and
hear more live entertainment— that they have
grown tired of the same old plots and stories
being done over and over. They're alway.?
bigger and better in the movies, but wouldn't
it be nice to see the filmmakers make a
picture that 6,000 Tulsans would sit in the
rain to view?
"To Hell and Back," one of the last pictures
booked for the Orpheum by Ralph
Drewry. former general manager, .seems to
be building up a record for the house, which
is managed by Harry Walter, longtime theatre
manager and one of Tulsa's outstanding
musicians.
It seemed to us that half of the people in
Tulsa trekked to Dallas for the big Saturday
(81 football tussle between Oklahoma and
Texas universities. The Oklahoma Sooners
carried all the points, 20-0.
Earl Snyder jr. says he is going to try
some special acts around his two drive-ins
to help build up some extra business. Another
act alio will be offered at the Apache next
week. Jim Rush is preparing to open the
Center in El Reno very soon. This house
should be in top shape for good shows this
fall, since a lot of improvements have been
With the state of Oklahoma chalking up
a highway death toll which now stands at
over 430 for 1955. it is a good time for all
theatre owners to take a hand in the education
cf the hundreds of automobile owners
who attend their theatres. The short subject,
"The Devil Take Us." has made such a move
possible, and this opportunity should be
pushed by theatremen in every city. They will
be doing their patrons a good turn. Their
cities and the state will welcome the help In
an attempt to curb this terrible death toll on
the highways.
made. Aisle runners were the newest In-
.'tallatlon at the house.
Some changes are being made In the Downtown
Theatres by the new management.
George Smith, managi r of the Rialto Theatre,
has been released and
Bill Donaldson, former
manager of the Ritz,
has been placed to supervise
operation of
the Rialto and Majestic.
Jay Smith, young
theatreman from Fort
Smith, Ark., has been
named manager of the
Ritz. Smith has spent
a number of years in
show business. He was
with the Hull brother i
.lay Smith
when they operated
the Ada in Ada. Okla., and he recently has
been with Carl Burton, who has a drive- in
at Fort Smith.
Jay has moved to Tulsa with his wife and
family and is fast getting into the swing of
things at the Downtown Ritz.
Phil Hayes of Bartlesville was one of the
Oklahomans going to Dallas for the football
contest. Bob Getter at Sapulpa has done very
well with the Video Christmas card deal,
which has been so'd to local merchants. Alex
Blue and his partner Hank Robb were in
Oklahoma City last week lining up product
for the fall season. The East side of the
Admiral Twin Drive-In has been closed for
the winter. The west side will remain open.
Here's one told by City Manager J. C. Duncan.
Seems a rather old woman stepped up
to Will Rogers boxoffice and asked the cashier,
"Why don't you ever run any good movies?"
The cashier, trying to be polite and friendly,
said: "We do have many fine shows. Of
course, some are better than others." The
woman turned away from the boxoffice and
remarked. "Well, nothing's been any good
.^ince Roosevelt was in office!"
A good example can be observed here as to
how ^his film can be promoted. This photo
was made in Chickasha where Horace Clark
completed a fine job of making patrons think
about "The Devil Take Us." In the picture
are six member.? of the Oklahoma State
Police, the city police, school officials and the
entire body of the juvenile school safety
patrol, who attended a special showing of the
film.
From the standpoint of the theatremen,
this type promotion not only helps safety, but
it a'so helps the regular boxoffice business.
30 )mCE :
15. 1955 sw 63

I
.
Galveston
.
.
. . Martin
. .
Loew's
IXY TO CINERAMA—Shown above is
84-year-old doorman J. P. "Pops" Reither,
Loew's State Theatre, Houston, on a busmans
hoi day, when he and his girl
friend of four years, Mrs. Ella Hodge,
took their first plane ride to Dallas to
attend Cinerama.
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HOUSTON
•The King Center Twin Drive-In, where the
Marciano-Moore fight was telecast over
The new manager at the Red Bluff Drive-
In is Ray Fuller. Before coming here Ray
managed the Lisdon and Globe in Dallas .
The cast of "The Icecapades" at the Coliseum
was entertained by Variety Manager Rex Van
in the clubrooms in the Montague Hotel.
General manager of the show Norman
Frescott and Rex were together in Earl
Carroll's "Vanities" in 1928. Marijane Vandivier
sang for them without benefit of accompaniment.
Jane Russell, in town to ballyhoo her new
picture "Gentlemen Marry Brunettes," was
met at the airport by a crowd including
sheriff's captain A. J. Nichols, who made her
an honorary deputy sheriff. She also was
made an honorary member of the Tip Toppers,
an outf.t composed of people standing 5
feet' 11 or more, though she isn't quite that
tall With her were Edith Lynch from the
Howard Hughes office and Bill Blowitz, a
partner in the ad agency which handles the
Russell publicity. They were escorted to the
Shamrock Hilton Hotel by Homer McCallon,
manager of Loew's State where the film
started Friday (14). UA's H. M. Addison jr.
was host at the press breakfast in the Shamrock.
The star is also promoting 'WAIFs
(Women's Adoption International Fund),
which concerns itself with finding American
homes for European children orphaned by
the war or other shattering events.
"Wuthering Heights," a re-release, was
held over at the River Oak.s an extra two
days Theatre owner Sonny
.
Martini was seen dining in Houston's Flame
Room.
closed-circuit, is also the first drive-in to
Laura Knopp, Houston WOMPI president,
show the film. LoeWs State had it first m
together with members Kent McGuire,
town ... At the meeting Tuesday (4i of the
Martha Nichols, Karleen Schmitt and Charlotte
Reeves returned from the national con-
Houston Theatre Owners Ass'n at Frontier
Inn discussion was mostly devoted to participation
in the Audience Awards poll The
vention in New Orleans .
State
. . .
Homer McCallon reports that "Trial" was
Uptown is mak'.ng plans for a big 20th
going great and was held for a second week
anniversary affair November 20.
20th-Fox Manager Henry Harrell was
in Beaumont for a couple of days business
last week .
P. Kelly and Bill Brown
were in town having planning sessions with
Variety Club officials in regard to the sports
shows slated for March of '56.
The now-famous Bill Williams capon
dinner, which wUl be held Tuesday (18), has
now grown to such proportions that this year
it will be held in the Coliseum. Restauranteur
Bill Williams picks up the tab for the dinner,
and all proceeds go to under-privileged boys
.':ponsored by the Variety Club, Optimists,
Lions, and Salesmanship clubs. Last year the
dinner raised $87,000 and this year $100,000 ;;
expected. Thelma Hughes, wife of barke:
Art, is in the Variety rooms these day:
handling the sale of tickets for both th(
dinner and the 1955 Buick Riviera Special
It is reported that MGM is considerini
doing a story about Seminole, Okla., once th'
world's wildest oil boom town. Steve Douni
of Houston's Normandie restaurant, has bee:
a.sked to get in on the planning. The reason-
Steve ran the Majestic cafe in Seminol
during its wildest days, and personally kne'
many characters such as Pretty Boy Flo5'(
Baby Face Nelson, Red Dillinger. Bonn)
Parker, Clyde Barrow, Oklahoma Blacki
Texas Slim and the Wewoka Indian . . .
Rs
Milland, Mary Murphy and Ward Bond we:
in Houston for the world premiere of the
new pxture, "A Man Alone," at the Metn
politan.
Boulevard Manager Lowell Bulpitt repoi
that their fall-housecleaning-at-night
about to come to a close . . .
First driveshowing
of "Foxfire" was at the Trail, Wink
and South Main, and at the Delman, Tow
Eastwood and Garden Oaks theatres .
The Albert Raines left for a week in Dallas^
buy and book for Houston Korn Theatr.
Leroy & Co. Purchase;
Three at San Marcos
SAN MARCOS, TEX.—Leroy & Co. s
purchased the Texas, Palace and King Dr^-
In here from F. W. Zimmerman, accordinf*
Bob Ottwell, partner in Leroy & Co. Ott'U
said the firm has now purchased all U"
theatre properties except the Hays on Guailupe
street. He said the company had lef

- . The
; meets
. , Robert
. . Ward
'eenage Film Preview
ouncil Organized
'
1
AS -la'' Uaiia.s MoIkiu i'liuuc Binird
iw ha-s organized a high school motion
preview council, with each of the
iiigh schools represented by one tcenr.ipoiiited
by the school prijicipal. The
once a month In the screening
•f the Majestic to preview an out-
:;i,' movie. Each council member may
wo guests from his .school.
i.ssion follows the preview, with guests
: .IS members invited to express opinions
tnovie. MGM's "Trial" is the October
A
subject.
.ir> Roderick Thomas, president of the
I Has MPB of R sa.vs. "Our problems as far
st the >oung people and the movies are
oicerned are best remedied by an edutfional
program. In presenting these prev»s
to our high school council, we shall
eiphasize the constructive and provocative,
a* well as the wholesome, hoping that with
V-it previews and discussion periods we
c: develop in the young people of today the
dS-rlmlnating audience of tomorrow."
Ilrs. Thomas also observed that "it is
ni-mly encouraging to us to note the large
nnber of outstanding films that Hollywood
Is'roducing. for it is from among this group
tit we will hope to find material for our
.--ohool motion picture preview council."
BOWLING
.\LLAS—Bob Seely. Fo.x. had tiie men's
tojiest single game score of 226, and he also
c£e In with the three-game high score of
5^
oris Browning of Evans scored highs of
IS and 496.
•'
team high game went to Fox with 651.
E\'ans Printing had the three-game of
standings:
•
;am Won Lost Teom Won Lost
llro 16 4 Rangers 9 11
m 13 7 Tower 8 12
lerty 13 7 Rustlers 8 12
I amount 12 8 Interstate 7 13
I 11 9 Bloiers 7 13
fl«y 11 9 Warner S 15
ppjf CcMt iHan %Ays
QaiTY COUNTS!
I.,
wl our fine concession
,^
That's
HI lies mean TOP PROFITS
i^- ioyour snack bar!
SLl YOU-R THEATRE PRIVATELY
3 ml" lirtinjj. no Jd.lnc*
1 LktntH and bonHtd in many
«t Hundrtitl utilfitll clienlj Alk
•''idy in show butiness. or yflur bank.
't CMcrict in U. S lOOTc corfi- ", .'
Y
* HUR LEAK Theatre Specialist. tJifeM
C»ulh Bird Dallas 25. Tn
__ *I>ITC IH CONFIDENCE. NO OBLIGATION
SAN ANTONIO
A ildle .'%ddison, UA exploiteer, was In town
handling the promotion work for "Gentlemen
Marry Brunettes." which premiered at
the Aztec Wednesday (5). Jane Russell was
here for the opening . Bond made
his first trip here for the premiere of "A
Man Alone" at the Majestic Wednesday,
Accompanying him were director-actor Ray
M Hand and star Mary Murphy of the Republic
production .
S. Lucchese.
manager of the National, scored seven under
par 64 to win first place in the weekly pro-am
at William Springs Golf Course. Playing in
the field with Lucchese were 29 other golfers.
Milton Watt, special representative for Republic.
Hollywood, was in to handle arrangements
for "A Man Alone" at the Majestic
Another film star was here
October 12 . . .
October 8 to crown the queen of the Dia de
la Raza in the Municipal Auditorium. He
was Pedro Armendariz . . . Fritz W. Grun, 56,
projectionist, died here. His mother and wife
survive.
The National has booked a Mexican stage
show to play the week of October 17 ... Ed
Brady, golf enthusiast and theatreman of
Harlingen, took part in the State Senior Golf
tournament at the San Antonio Country Club.
There were ov£r 150 golfers participating . . .
The Rio, a walk-in, open-air theatre, has
closed for the winter.
T. J. Stout Jackson, Jackson Theatres,
Robstown: Miguel Benitez, his wife and three
sons, Benitez crcuit, Weslaco; Manuel Womble
and his son Manuel jr., operators of the
Royal, Laferia, and Rey, Donna, and Raul G.
Garza, Airport Drive-In, Robstown, were in
visiting the Mexican exchanges.
Other visitors seen around Azteca and
Clasa-Mohme were Max Silva, Silva. Asherton:
Ed Brady sr., Palace. San Benito; Frank
"Panchito" Trevino, Ideal, Pearsall, and
Mateo Vella, Iris, Alice . . Several south
.
Texas theatremen are getting together and
will stage benefit shows for the victims of
the Tampico flood. Enrique Flores, Rio.
Mission, and Hector Gonzalez, American,
Bishop, put on the most recent benefit performances.
The El Rey, Donna, was hit by fire Friday
(7> noon. Owner Manuel Womble estimated
the damage would run as high as $40,-
000. Fire companies from four near-by towns
fought the blaze, which started behind the
screen hours before the house was to open.
The theatre is located on the east side of
Donna and was patronized largely by Latin
Americans.
the Longhom Drive-In, Austin, not the
It is
Burnet, which is admitting a carload of patrons
for 60 cents, setting a new low price
for the central Texas ozoners.
Clay Fluker Is Manager
TYLER. TEX.—Clay Fluker. theatre manager
in Corsicana for the last five years, has
taken over his new duties as manager of the
Tyler Theatre for Interstate circuit.
PIU/,1 \\1N\I K^— Mr. and .Mrs. Joff
F. Hardin sr. ni l.ivclland, Tex., are
shown reccivinK a check from Koyce K.
Blankcnship, left, general manager of the
Wallace Tlicatrcs circuit of I,uhb(>ck. as
winners of the chain's inanascrs attendance
contest. The year-long event was
judged on an increase-in-attcndance
basis. Mr. and Mrs. Hardin, manager
and assistant manager, respectively, in
Levelland used the check for a two-week,
all-cxpense-paid trip to Hollywood, where
they visited the studios and attended the
Theatre Owners of .\merica convention.
$120,000 Longview Airer
Under Way for J. L. Wyche
LONGVIEW TEX.— J. L. Wyche of Alice,
Tex., has started work on a $120,000 ultramodern
drive-in theatre on Eastman road
near here. The drive-in will accommodate
600 cars.
"It will be the finest in east Texas," Wyche
.said. "There will be central heating for all
cars. The front wi'l be of brick. There will
be a cafeteria-style concession building, and
a large playground for the children."
He said the theatre would be similar to the
Twin Palms in Corpus Christi. It is planned
to have the drive-in ready for use by December
15.
REYNOLDS & RUSSELL
MANAGEMENT CO.
Phone ST-3556
2011 '2 JACKSON STREET
DALLAS 1, TEXAS
ALBERT H. REYNOLDS DOWLEN RUSSELL
CONLEY COX
• Booking
Call or Write Us
• Buying
* Accounting * Bookkeeping
• Advertising
• Management

. . Eddie
. . Mr.
. . P.
. . Mildred
. . Wayne
. .
. . Jerry
. . Johnny
'Villa' Promotion Uses
Jewelry Worth $10,000
DALLAS—Close to SIO.OOO worth of merchandise
was provided by local jewelry companies
for the lobby treasure chest promotion
RKO starlets Eugenia Paul and Gloria
Rhoads assist Irvin Rieter, general manager
of Peacock Jewelers in "filling" the
"treasure chest." In Dallas for RKO's
"The Treasure of Pancho Villa," the
starlets filled the chest which was shared
by patrons of the Palace Theatre on opening
day of the film.
in theatres participating in the four-city
Texas premiere of "The Treasure of Pancho
Villa." The RKO release opened September
28 at the Majestic in San Antonio, followed
on successive days by debuts at the Metropolitan,
Houston; Palace, Dallas, and the
Worth, Fort Worth.
A trea.sure chest called "The Treasure of
Pancho Villa" was the focal point of a display
in the lobby of each theatre. Patrons
were permitted to take from the chest envelopes,
shaped like a treasure chest, containing
the merchandise provided by the local
dealer participating in the promotion for the
Super.sccpe-Technicolor production.
In Houston, the Miller Jewelry Co. put
$4,000 worth of merchandise in Pancho Villa's
treasure chest. Krugers jewelry store in Fort
Worth gave away prizes totaling $2,750, and
in Dallas, the Peacock Jewelry Co. provided
$2,500 in merchandise.
In each city, a local newspaper sponsored
a contest for the best-written letter on what
the entrant would do if he found the treasure
of Pancho Villa. A free roundtrip to Mexico
via American Air Lines was the top prize.
EZHMmnEzmmimnB
SPECIAL
TRAILERS
FROM
12S HYDE ST. SAN FRANCISCO (2), CALIF.
Gerald L Karski.... President
DALLAS
f^harles E. Darden was elected vice-president
of the Central Dads Club of Dallas at a
meeting in the auditorium of the Lone Star
Gas Co. . . . Dan Lawson and A. L. Lawson,
Associated Popcorn Distributors: Joe Caffo,
Frontier Theatres, and Charles Darden plan
to drive to Chxago to attend sessions of the
Internatinal Popcorn A.ss'n, and the Allied
States annual convention . . . Irving Cohn,
purchasing agent for the Jefferson Amusement
Co., has been appointed director of
drive-in theatres. Mortie Marks, concession
manager, has added the duties of purchasing
agent.
Auggie Schmitt, Houston Popcorn Co., was
here for the state fair opening and the Texas-
Oklahoma football game . and Mrs.
Ray Hay, manager of the Metropolitan Theatre
in Houston, and his wife and daughter
Linda spent a few days as guests of the
Charles E. Dardens. The Hays had just returned
from a vacation trip to Las Vegas,
where Ray stepped in a chug hole in the
street and sprained his ankle.
The Variety clubrooms were filled to capacity
Friday and Saturday nights before and
after the annual Oklahoma-Texas football
classic played in the Cotton bowl. Among the
visitors from Oklahoma were Jess Bolmon
and his wife. Byron Savage and his wife and
Dan James, Skirvin Tower Hotel owner .
Remodeling and redecoration of the Interstate
Theatres offices is under way. The
former dark paneling of the executive suite
has been painted a delicate cream white for
a colonial style atmosphere. The screening
room was closed a week ago for repainting.
.
Seen along Filmrow were Julius Gordon,
Jefferson Amusement Co., Beaumont; Jack
Lilly, Palace, Commerce: Mr. and Mrs. I. R.
Causey, Royse, Royse City: Sonny Martini,
Galveston; Leaman Marshall, Iris, Terrell;
Hans Smith, Irving, Irving, and Tad Gould.
River Oaks, Fort Worth . K. Johnston.
Interstate Theatres executive, left on his
vacation Erickson, Frontier Theatres,
vice-president of the Dallas Filmrow
Bowling League, was to leave on his twoweek
vacation Friday il4i. His parents from
Kansas City will meet Eddie and his wife in
Dallas and the four will drive down the Panamerican
highway to Mexico City and Acapulco.
A record number of entries was expected
for the Variety Club gin rummy tournament
October 23. Richard L. Hamann is chairman
of the tournament, and Bert Graet^, Irene
Bryant, Lilly Schepps and Tina Gold are on
the committee.
. . . District Manager
At Frontier Theatres: District Manager
Boyd Scott conducted a managers conference
.\[ Pecos recently. Attending from the Dallas
luime office were H. J. Griffith, Louis Higdon,
Wi'ldron Strelsky, Eddie Forrester, Joe Caffo
and Vernon Watkins
Arlic Crites was in the hospital for a checkup.
He ha-s lost seven pounds . Peterson,
secretary to Joe Caffo, served on a jury
last week.
Fred Morley and Chailie Guthrie of Video
Theatres, and Wig Spears accompanied L. C.
Griffith on their annual fishing trip on the
Columbia River in Oregon . Love,
.salesman for 20th-Fox, was at St. Paul's
Hospital after a heart attack suffered several
. . . Polly Thomas,
weeks ago. He can now have company for
short periods of time
Lone Star Theatres, vacationed in Colorado
Springs.
Mary Bitting, cashier at Columbia, returned
from a vacation in Los Angeles, where she
was the guest of Mary Walthall, wife of the
late Henry B. Walthall, and went on a tour
of the RKO studio as the guest of Sig
Schlager, former manager of Walthall and
producer of Prize Pictures. Miss Bitting also
visited friends in San Diego and Ensenada,
Mexico.
I
I
.
David Mulheren who recently bought the
Caronet in W.chita Falls, was on the Row.
He formerly was with Warner cii'cuit in New
York . E. Jobe, who formerly owned
the Ervay here, has reopened the Fair ini
Fairfield, formerly operated by Harris Bros,
. . . Mr. and Mrs. Harold Borg, Corsicana,
were in telling about the extensive oil drilL
ing there Hardin of Hard
Theatre Supply, who underwent an operate
is doing fine.
UTOO List Reaches 141,
Representing 321 Houses
OKLAHOMA CITY—Membership in Unit
Theatre Owners of Oklahoma has climbe
during the past few weeks to a new total
141 owners, representing 321 theatres, accord
ing to E. R. "Red" Slocum, executive direct<
New in the organization are exhibitors
these towns: Checotah. Weleetka. Wetumkl
Stratford, Coalgate, Edmond. Comanch
Weatherford, Lawton, Alva and Lamont. Tw
Texas towns—Perryton and Lockney—also ai
represented.
Three Tulsa situations—Brooks, Admin
Drive-In and Cove—are included. In OkU
homa City the Barton Theatres and
Caporal Theatres, together with the Uptow,
and the Penn. are new members.
Two Men Are Arrested
In Death of F. O. Nance
CUERO. TEX.—Two Corpus Christi mi]
were arrested here recently in connecti*
with the death of F. O. "Fats" Nance of Be!
ville, manager of a theatre circuit. He di
Feb. 11. 1954, following an attack at a dri\
in cafe. Police said they had obtained co
fe.ssions from a third man, who is curren'
serving a ten-year prison term for burglf
and arson. This confession led to the arrof
the other two.
SALE OF THEATRES
ALL 3 SHOWS, INCLUDING DRIVE-IN, CON-
TROL W. TEX. KEY CITY.
Attractively priced, liberal terms. Earnings Mohl>
attractive. Oil play, irrioalion. very lame Iraifi
territory. Federal tax reco ds available. Unusua'
deal due retirement. $50,000 down. Liberal llm
to
on balance.
Box «012
BOXOFFICE, 825 Von Brunt Blvd., K. C. J4,Mo
JANE HVITON
1
IAN HUNTER
TERENCE MORGAN MURIEL
MARTHA HUNT .hiuxino.u
rtiHIJHii|,HW;i!i'i
i
66 BOXOFFICE
:: October
15.^'''''

I
imi
; ption
;
were
' Olson
MAC Asks Possession
]iFargo,N.D.,Towne
I'AKtii.), N. U.-lii a lart.Miu liicil ui U'liiTal
here, the Minnesota Amusement Co. of
iioapolis is seeking to legain poiksesslon
:ie old State Theatre, now the Towne,
: :ts furnishings and equipment,
1 :r' suit is directed against G. S, Aumoth,
:irm.
f company was started on Oct. 1. 1950 bj
;. Maxwell and his associates and it took
live years to build it into the third
^est sound engineering company in the
S. Expansion of the firm started immedi-
!y after its original opening with a single
jnt on the books.
rst to join the organization was Fred
ners in November 1950. Harry Thielvoldt
d the staff in December. He was followed
-;;d Perkins in February, R. A. "Bob"
D^well in June and Howard Ravenstein
October 1951. All were formerly as-
I'ed with Maxwell for many years in
her service company. Joining Northwest
Bud Kelley, George McKinzie and
.rnUt Eliinger. All of the staff of nine
engineers were chosen for their w^ide
.«>r!Pr^» ;n the field of theatre sound.
^rmington Lyric Sold
\RMlNGTON, MINN.—Mr. and Mrs. Wil-
J. Hoffman of Abbot.sford, Wis., have
hased the Lyric Theatre here from the
:'.
Theatre & Amusement Co., headed by
of Northfield. The Olson comhas
owned the Farmington house for
last six years and recently installed
lemaScope equipment.
nvert to Business Purposes
iURLEY. WIS -This town', only theatre.
Ranne. which was clased last spring, will
converted to commercial purposes by the
owner. Residents now have to go to
• Paul, about 20 miles distant, for motion
Ijtures.
CfOmCE :: October 15, 1955

: October
^ A I I AC
Tall Men' Makes 165
Score to Top Omaha
OMAHA—"The Tall Men" was head and
shoulders above the rest of the field for
Omaha first runs and hoisted the Orpheum
percentage to 165 in its fii-st week. "The
Kentuckian" went above average at the State
but other downtowners did not fare so well.
(Average Is 100)
Admiral-Chief The Noked Street (UA); The Big
Bluff (UA) 95
Brondeis Bengazi (RKO); The Devil Girl From
Mors (RKO)
Omoha The Scorlet Coot (MGM); Moonfleet
85
85
Toll (20th-Fox) 165
(MGM)
Orpheum The Men
State The Kentuckian (UA) IK
Tall Men' and 'Trial' Score
3ood Opening Grosses
MINNEAPOLIS—"The Tall Men" am
'Trial" set a fast boxoffice pace here foi
lewcomers. A trio of holdovers continued t(
;ive good accounts of themselves. The:
vere "I Am a Camera," "The Shrike" am
'We're No Angels" in their second week;
^old weather was a boxoffice help.
Bopher Triol (MGM) 12
.yric We're No Angels 10
iPara), 2nd wk
?adio City The Toll Men (20th-Fox) 17.
JKO Orpheum Night of the Hunter (UA) 9
?KO Pan—The Shrike (U-l), 2nd wk IC
;tate Seven Cities of Gold (20fh-Fox)
lA/orld— I Am o Camera (DCA), 2nd wk
f
K
W. R. Frank's Avalon Is 4t]
Twin Cities Art House
MINNEAPOLIS—For the second tin
.vithin the last 18 months an uptown hou
las been converted into an art theati
^irst it was the Granada, now the Suburbs
Vorld. This time it's W. R. Frank's Avalc
t makes a total of four ai't theatres for Mileapolis,
all of them neighborhood hous.
The Avalon is the first theatre in a low
v'orking class district to launch the poll'.
The other three are located in sections siounded
by better-to-do residents and t;
Jniversity of Minnesota—ai-eas that siposedly
yield a so-called higher class elemit
oelieved to be more calculated to patrore
the arts type of offering.
Pi-ank, who is a Hollywood producer i
well as cii'cuit owner, expended approximaty
$45,000 to refiu'bish and unprove the Avan
for its art policy and he believes he has ^e
of the finest and most intimate theatres)!
its kind. The seating capacity has been !-
duced from 1,000 to 750.
A feature is the glassing in of a sectiorM
the balcony for a refreshment lounge f:m
which the screen or TV may be watched wle
the patron enjoys free coffee and doughits
or other refreshments.
Prank kept the theatre closed a weelt*
complete the improvements. Then he toed
a cocktail party and dinner for the press, .'V
and radio and other invited guests who iSO
witnessed a showing of "Othello." the ojning
attraction for the new policy and anxclusive
first run engagement for the ']'in
Cities.
Reopens at Clarksville
CLAHKSVILLE. IOWA—The Clark Th'tn
here reopened October 1 and plans to lOw
motion pictures Saturdays and Sundays, ^i
theatre will be under the managemer o'
David Claik. The reopening was madeofsible
by an advance ticket sale to bufie-'
and professional men and women.
BOXOFFICE
:
15J965

'
The
I
Gray
: n
' led
. . Lorraine
;.ocal Paper Features
^ew Theatre Screen
\S(.)N CI IV. lL)WA-'iiio uvw ttute-
. Ill the Band Box here wns cordially
:iied with "before and after" pictures
..c Mason City Globe-Gazett«. Shoxvn
,f picture with the new Walker-SenmlessuLtmaScope
screen wits Manager Jim Gray,
warfed by the big screen.
.screen installation was part of a re-
'lodeling progi'am during which the air
bndltionmg units were overhauled; new,
(imped e.Klts were built: the theatre was
twlred. and Super Panatar Variable Analorphlc
lenses were installed. C. A. Schulta,
wner of the theatre Interests, and Nate
«vlnson, owner of the theatre property, coperated
in bringing about the modernization
fogram.
was quoted In the newspaper article
,> saying that management's desire is to
|iake the Band Box the "big little family
•leatre of the community."
OMAHA
.
\on .'MrLuras, UA manager, has beer, at St.
Josephs Hospital for observation and
eatment Peltz, CX)lumbia
pokers secretary, is engaged to Art Stein of
I
I
"' 'oux City. They plan a May wedding . . .
licUle Sorenson, Manager Vince Flynn's
,. . fcretary at MGM. and her husband are
^. anning a deer-hunting trip, if they're lucky
... the draw for license permits.
f
?~ 'Richard Faris, RKO booker, and Lyla Armns
were married at Griswold, Iowa, and
i
for a honeymoon in the Ozarks of^
Jurl and Arkansas. They had a hard
gettmg out of town. "Friends" took all
wheels off their car, jumbled up thei
g and soaped the windows so thoroughly;
I- a major operation to get under way.
I illie Fowler, RKO cashier, says she is glad
icarned to take rearing a family in stride,
small son Bobby came home recently '
a broken arm suffered playing football
Three teams now are tied for the lead
he Filmrow Bowlers League, Barkers.
:ier Shorts and 20th-Fox.
ulan Schertz, Manager Joe Jacob s
"ary at Columbia, and her husband left
a plane trip to Chicago, Miami and
.^u and a vacation at the Emerald Beach
f'el. Her husband Bernie won the trip for
auto sales In May and June in the
ha-Council Bluffs territory.
W. Davee. sales manager for Centui-y
i 'jector of New York, and his wufe were
• 'itend guests of Mr. and Mrs. Carl White of
'^•ty Theatre Supply and the easterners
thrilled with a real taste of western life.
jple of the highlights were a tour of the
stockyards and attendance at the Ak-
Ben Rodeo
. . . Filmrow vacationers in-
Dorothy Weaver, 20th-Fox assistant
chier and Eleanor Naylor, secretary to
'Onager :Ville Don McLucas at UA.
he .Mmiral and Chief theatres this month
have played a string of four straight
- Jtnbla pictures: "The Night Holds Terror,
el on the Mississippi," "Count Three and
which starts October 19, and "My
r Eileen," scheduled October 26. Allison
Hayes of "Count Three" got a big Krcctlng
from the Jinilor Chamber of Commerce
Greeters Club la.st week when she arrived
at the airport. After a day in Omaha she
was taken to Lincoln for a round of appearances
before leaving for Indianapolis.
Fxhibltors on Filmrow included Leonard
Leis, Randolph: Mel Crews, Pierce: Art Goodwater,
Madison: Mrs. Nell Munkrics, Weeping
Water: Harold Qualsett, Tekamah: OUle
Schneider, Osceola: lowans Bob Krucger and
Jim Redmond, Sioux City, and George March
of Vonnillion. S. D.
WW Theatre Is Opened
At East Grand Forks
EAST UUA.\U I-UKKS, MINN.—The WW
Theatre, owned by William C. Wong and
managed by George Peabody, has been opened
here. The building has been completely remodeled
with a new concrete floor, 230 new
seats installed over a linoleum tile floor, newcarpeting,
widescreen and new projection and
sound equipment.
New heating and aii- conditioning systems
were installed, and a ramp was built at the
rear exit in accordance with the state fire
marshal's request.
The building m the early '20s housed the
original States Theatre operated by D. J. and
Angus McDonald. The States later moved
across the street and was enlarged for ballroom
pui-poses. It was destroyed by fire in
1950. Wong has been in the cafe business
here about 12 years and now operates Wong's
restaurant. Peabody has worked as a projectionist
in various cities and at one time
was with the old States Theatre here. He
later took over operation of theatres at Minto,
N. D.. and at Halsta-d. still retaining ownership
of the latter.
Program for the WW Theati'e calls for
matinee and evening shows seven days per
week.
CS Equipment at Brooklyn
BROOKLYN. IOWA—Manager M. J.
Fauver has in.stalled new Cinemascope equipment
at the Brooklyn Theatre.
This Drive-In Patron
Ready for Xmas!
Dis Miimis— \rl l.iiicll hiunchcd a
lutri li.iiiilisiii): stuiil .i( IiIn Southt'UKl
Fuurtrc-iitli Slrccl l)rlve-In last summer.
For 4.'> eenls he sold u ;tl!-iiun

. . Jess
. . O.
I
. . Lee
. . The
. . Bennie
. .
1 on
'
TV's
: of
•
The
'
( An
. , Ted
. . Ev
. . "The
MINNEAPOLIS
Ted .Mann, circuit owner, is back after witnessing
the World Series baseball games
in New York and lining up attractions for
his theatres. Among pictures he acquired are
Paramount's "Ulysses," for his downtown
World, and the French "The Sheep With
Five Legs," which will go into the Suburban
World . McBride. Paramount manager,
is limping since his return from New York
where he was a company guest at the opening
World Series baseball game. McBride tore a
ligament in his leg when he stubbed his toe
at home.
Fred Finnegan, RKO head booker, was incapacitated
who
by the flu . . . Stan McCuUoch,
has returned as a salesman to RKO
where he used to be an assistant booker, will
cover northern Minnesota, the territory which
the late William Winters formerly covered.
He resigned as Paramount booker to return
to RKO . E. Maxwell's Northwest Sound
Service, which has enjoyed a rapid growth,
becomiiig the nation's third largest engineering
company with more than 300 accounts, is
celebrating its fifth anniversary.
Among the territory's new Cinemascope
installations are those in theatres at South
iHAHGj_FBo;t,T^ Order Your
SPECIAL
TRAILERS
KSSI
famous for
dependABILITY
FILMACK
MtmmMmiJiij 'ii rTfT*P.VI'B:ii;n:g.viJWji4'.'M^«] r<
St. Paul, Bricelyn and Wabasso, Minn., and the
Dickinson, N. D., drive-in ... An armed
bandit held up the cashier at W. R. Frank's
local Chateau neighborhood theatre and
made his getaway with $60 . . . The Northwest
Variety Club election dinner meeting has been
set back to November 14. A slate of directors
will be elected and the directors will choose
the officers for 1956. Dinner will be "on the
house." as usual . Berger was so
tickled because Shelly Klingman, manager of
his theatre at Hastings, Minn., won SlOO in
a film company exploitation contest that he
pre.sented Klingman with a similar amount.
Bill Mussman is handling the distribution
in this territory of the Swedish picture, "The
Great Adventure," and "Reaching for
Heaven" for Frank Mantzke's Northwest Theatre
Service. The latter is moving into new
and larger quarters at 1104 Currie Ave. here
where it will be able to serve its customers
better than ever ... At Paramount, Sam
Idelkope and John Louis were promoted from
clerks to bookers and Dorothy Higgins was
moved up from the accounting department
to booker-clerk . Minneapolis and St.
Paul Orpheums get their fu'st United Artists
picture in many a moon when "Gentlemen
Marry Brunettes" operus at both theatres day
and date October 26.
Irving Marl{s, Allied Ai'tists manager, is
back after attending a sales meeting in
. Chicago Mann brought back "The
Red Shoes" to his St. Paul World and also
booked it for his Suburban World here . . .
Bennie Berger, North Central Allied president
and chairman of Allied States Emergency
Defense Committee, w'as in New York on
Allied States business.
Charlie Winchell, United Paramount circuit
'Minnesota Amusement Co.i assistant general
manager, will direct the WTCN-TV United
Cerebral Palsy all-night telethon here November
5, 6 . . . Mayor Eric Hover of Minneapolis
told the Minneapolis Morning Tribune that
children shouldn't be allowed to view wrestling
TV because it doesn't teach fair play. He
says it's up to the city council to decide if
; the weekly matches in the Minneapolis Auditorium
and Armory should be halted and the
structures no longer rented for such enterr
tainment. After every auditorium match and
'telecast of wrestling he receives numerous
complaining letters, he says. At the same^
time he declared wrestling "should be taken'
off the newspaper sports pages and put with
'the funnies."
Variety Club held its annual $100 pe:
-plate dinner to raise funds for its Universr.
-of Minnesota heart ho.spital . . . Cedric Adam>
!the newspaper columnist and radio and T'\
J
personality, had a terrific plug for MGM'
) "Trial" in his Minneapolis Star column an^
also praised the pictui'e over the air, thank
to the efforts of Norm Levinson, MGM ex
ploiteer. The Gopher, where "Ti-ial" is play
.
ing, had a recording made of Adams' verb.
MGM's "The Tender Trap" will be sneak ' bouquets and through its public addresystem
previewed at a local Loop house. Max Shulman,
Is carrying it to the street in front t
co-author of the stage hit from which the showhouse so that pedestrians can t
it was adapted, is a former Twin Citian whose ''reached by it. "This is really Hollywood's ye;
parents and sister still reside in St. Paul .
^of courage," w'as Adams' tribute to the pictu
Betty Garrett, one of the stars of Columbia's in his Star column. "The yelp for adult ente:
"My Sister Eileen," opening at Minneapolis tainment brought such boxoffice hits
Radio City, St. Paul Paramount and Duluth 'Blackboard Jungle' and 'Interrupted Melod
Nor.shore day and date October 21, was here 'Now MGM has done it again with 'Ti-ial' .
in person Doty, U-I office manager, From open to close you'll stay glued to yo
is back at the desk after being laid up with ^seat. What a gripper."
the flu for a week.
automobile dealer, who won the Varit
[ Club's Cadillac automobile in a contest, i-
reeled that the club sell it and turn t'
;
c proceeds over to its heart hospital . Man
t Lebedoff, circuit owner and authority i
^Uanki ta YOU .
. .
We're Now 5 YEARS OLD
We Oive /f 4// fo ITou, Ow Customers
Starting From Scratch on October 1, 1950, NORTH-
WEST SOUND Now Services More Theatres in Its
Trade Area Than All Other Services Combined!
NORTHWEST SOUND SERVICE,
Inc.
73 Glenwood Ave. Minneapolis Br. 0194
football, hopes to be invited to participate i
$64,000 Question show. On the subjt
the gridiron sport he believes he co.i
make a money killing.
"Mister Roberts" went into seven Icil
neighborhood houses day-and-date for :s
initial subsequent run showings after runrp
seven weeks downtown. Warner Bros, n
large institutional newspaper ads to tee ft
the sub.sequent runs . Seibel, Minne;:a
Amusement Co, advertising and publit.v
head, took the rest of his vacation iti
devoted it to doing tasks around the h(ie
He also got in some hunting .
Divfd
Heart" had a two-week first run at the 1-al
neighborhood fine arts Westgate wrf
another prominent foreign picture. "The H.
aLso is having its Twin Cities first run
Meg Myles. who appeared in "The Plri"
City Story," was in town to plug the piCff
now at the Stale here.
Hollywood notables Richardo Montaar
Kurl Kasznar, Mary Astor and Regal'
Denny were here in person at Bennie Beiff
Lyceum in the live stage offering. "Don lo:
in Hell" . . . The sons of Ralph Maw, W^'
district manager, promoted the succ«f"
concerts of the Dave Brubeck quintet sthi
Minneapolis Lyceum and St. Paul Audited"'
70 BOXOFFICE :: October

Essicks Will Operate
Cleveland's lOSlh
n l-A'M AM) Vov thf .M\Mnd time wltliiii
your, the L'.SOO-soat lOStli Street Theatre.
;i KO under new management. Effective
tober 15. the once dc luxe theatre i.s behiK
,lcen over by P. E. Esslck. Ray Elsslck and
uk Esslck. heads of the Modern Theatre
::\ull. The 105th Street Theatre, however.
.11 not be a unit of the circuit but will be
'

. . . Gerry
I
•
. .
. . . Marshall
. . Henry
. . Norman
. .
I
'
DETROIT
Toe Lenahan of Lenahan Mutual Agency is
telling all comers about his new eightpound,
red-haired grandson, Daniel Joseph.
The father is Denis Lenahan, Joe's partner
Kaufman, formerly of the defimct
Flamingo, now is managing the Del-The.
succeeding Val Ortman . . . Operator Burke
Kanipe has left for a vacation in the south
for three weeks, with Bill Becker substituting.
• RAYTONE
DA-LITE
AND
SCREENS
THEATRt EQUIPMENT CO.
106 Michigan St., N.W.
Grand Rapids 2, Mick.
Tel. Gleadale 4-8853 • Nights t Simdays S-JU
SALE OF THEATRES
ALL 3 SHOWS, INCLUDING DRIVE-IN, CON-
TROL W. TEX. KEY CITY.
Attractively priced, liberal terms. Earnings highly
attractivt. Oil clay, irrijation. very large trade
territory. Fnleral tax records available. Unusual
deal due to retirement. 550.000 dovm. Liberal time
on balance.
Box 6012
BOXOFFICE, 825 Von Brunt Blvd., K. C. 24, Mo.
HtOH
•
OUTSTANOINC CO D Er

'.
•
ndance
October
.
:-v;
. . Vicky
. . "To
. . Max
. . Louis
. . Herb
.fi:
fpj
'Camera' Scores 125
In Detroit Debut
>r rKU ~ liiiiiii.'-- appioiuhcd normal
week despite several days of rain, which
.'Lirased showgoers. Winner by a nose was
iirst week of "I Am a Camera" backed
orsonalized exploitation campaign at the
I
iins.
lAvcrogc Is 1001
',—1 Am a Camera DCA)
'*Qv-CapiTol- Simbo .LP', The Gloss Tomb
12b
90
The Lctr Hond o» God .20th-Foy), 3rd wk.lOO
.
To Cotch o Thief Parol, 5th wk ....120
"~ The Privotc War of Major Benson
The Gun Thot Won the West (Col) .85
The McConncll Story ;\SP Froncis in
«^ 100
J Artii!s—The Seorlcf Cool MGM), Moontleet
•he Novy ,^
(MGm;, 2nd wk
85
'
HeU; 'Trial' and "Thief
Top Grossers in Cleveland
l.EVELAND—-To Hell and Back" was way
front, playing to capacity crowds and 335
>tT cent business, Trial" hit a good 140
came through with
.>er cent. "Blood Alley
lightly better than average at the Allen, and
the seventh straight week "To Catch a
.ef" played to good crowds and piled up
io per cent rating. "I Am a Camera" folod
a big opening week with just average
In its second week, and the much
ilded 'Marty" was disappointing.
-Blood Alley i WB) 110
.o.jr;rr.-— Seven Cities of Gold (20th-Fox); The
Livin9 Swamp T ?:h-r^xi 65
o.er Wai- I Am a Camera (DCA), 2nd wk 100
,hK>—To Colch a Thief Para), 7fh d.t. wk 150
laloce—To Hell ond Bock iU-l) 335
Vote—Trial (MGM) 1 40
l-.llmon—Morty lUA) 95
ItcII Men' Grosses 225
Cincinnati Keiths
IN'CINN'ATI—The big grosser w'as "The
;; Men." which reached a figure of 225, the
ighest at Keiths since "Not As a Stranger."
.ther downtown grosses were fair.
—The Shrike U-l) 110
— Nokcd Amazon ;Time5); Sante Fe Pas-
= 9« --'.- 110
-To Poris With Love (Cont), 5th wk 75
1—The Toll Men (20th-Fox) 225
•>— Ulysses !Paro) 115
Ifostmaster Appointment
Joes to Ohio Showman
L- TOLEDO—Richard A. Campbell, 35, for 16
r- manager of the Sylvan Theatre at
:rban Sylvania, has been appointed poslter
there.
-- '.impbell. a native of Toledo, was graduated
n Libbey High School and moved to Syl-
,^ :a in 1939. For the past three years, in
::tlon to managing the theatre, he has
".
serving as assistant village clerk, police
fire dispatcher. He is district chief of
Sylvania volunteer fire department. Dur-
World War II. Campbell served In the
CLEVELAND
prank ManentI, manager of the StlUman
Theatre, has inherited Max Mink's mantle
as exhibitor chairman for the Audience
Awards poll In the Greater Cleveland area.
Mink, manager of the Palace, had to withdraw
his leadership In the drive because of
the work entailed by the four-day engagement
of the Danny Kaye show November
10-13. Prices for this engagement were
pegged at $1.10 to $3 for matinees and $1.10
to $3.85 for evening performances, A sellout
for all six performances was Indicated . . .
"To Catch a Thief" was in its eighth record
week downtown, playing six weeks at the
Stillman and two more weeks at the Ohio
on a moveover policy.
Sylvester "Sly" Pierce, manager of the Berea
Theatre, has been appointed representative
of the businessmen in this community on the
.school board cafeteria committee whose function
is to supervise the cafeteria operation . .
Lou Geiger, who specializes in theatre bicycle
deals, will return to Florida for the winter a.';
usual.
Nat Barach, NSS manager, said he has 50
.Audience Award kits and trailers in stock for
immediate delivery. The package deal contains
two 40x60s. two trailers of 100 feet each,
a composite mat and ballot box stickers. The
voting ballots. Barach emphasizes, arc
5'uXlO 'i inches in size and cost $2 a thousand.
For participation in the poll. Barach urges
exhibitors to send in their orders for kits and
ballots . . . Variety Tent 6 holds a general
membership meeting October 29 for annual
election of officers.
H. B. Davenport has been appointed manager
of the Willow Theatre. Clyde, as well a--^
buyer and booker. He succeeds Louis Labonte
whose interest in the theatre has been
acquired by his partners, Bruc« Hoffman and
Betty Bluffestone. Imperial
Charles Miller . . .
Pictures booker, was back after visiting
her daughter in Detroit and other members
of the family in Washington, D. C.
. . Jack Gutilla
.
Peter Wellman, owner of the theatres in
Girard. has shifted his F^lmrow visiting day
from Monday to Tuesday .
has reopened his Roxy Theatre at DeGraff
and Attica Theatre. Attica, which were closed
during the summer . Hell and Back"
in it,s first four days at the Palace, outgrossed
•The Glenn Miller Story," the U-I record
holder, according to U-I Manager Carl Reardon
Michnay is the new Schine
office .secretary . . . Zelda Cutler Diamond,
former RKO secretary, is the mother of a
girl named Debbie.
little
Eddie Cutler, AA salesman, and Arlene
Bergman of Elyria will be married October 22
at the Wade Park Manor. After a honeymoon
in Florida they will be at home in an
apartment on Superior road at Coventry road
. . . Visitors of the week included: George
Foley of the Montpelier and Paramount theatres,
Montpeller; Gerald Anerson. Union
Theatre, Richwood; J. W. Christopher. Indlnii
Lake Theatre. Rus-sell's Point: Tom Scot',
Scott Theatre. Archbold. Also on hand were
regulars Leo Jones. Upper Sandusky: Helene
Ballln and Joe Shagrln. Youngstown: Andy
Martin, Akron.
Danny Kosenthal, distributor extra-curricular
chairman, has called an Industry meeting
In the 20th-Fox .screen room October 17
to hear the annual Christmas Salute to Will
Rogers Hospital which will feature a 'phone
hook-up for talks by A. Montague and Nat
Pellman . M. Jacobs was in Atlanta
on business.
Norman AlUn, Co-op booker, was on the
ailing list with a touch of flu . Ochs
was In town for a day en route to Canada
for a final seasonal check-up of his drive-lns.
He will stop off here again on his way back
to Florida . Grass of Central Shipping
Is In Florida to .s-ell the property on
which he planned to build a permanent home.
His plans were rhanpod by Mrs Gross" lllne.ss.
PtRSOHM»«0
OR\Vt-»HS
TICKET REGISTERS
WE HAVE FOR IMMEDIATE DELIVERY,
FACTORY REBUILT
3—3 unit Hond Operated
4— 3 unit Motor Driven
2—2 unit Motor Driven
First Come • First Served
NATIONAL THEATRE SUPPLY
128 Payne Ave. Phone: PRospcet 1-4613
onnacftc
OONTON, N. J.
Larg* Cor*
Greater Crater Area
mconc
MAXIMUM LIGHT
Evenly Dittribut*d
Ohio—OHIO THEATRE SUPPLY, Cleveland— Prospect 1-6545
OLIVER THEATRE SUPPLY, Cleveland—Tower 1-6934
NATIONAL THEATRE SUPPLY, Cincinnati—Tel. Main 6580
STANDARD CONCESSIONS, Cincinnati—Sunbor 3687
NATIONAL THEATRE SUPPLY, Cleveland— Prospect 1 4613
'
XOFFICE
:
15. 1955 73

. . Joseph
. . The
. . Joe
. .
. . Jane
'
CINCINNATI
peter Blum, 89, veteran Cincinnati exhibitor,
died October 4 at his home in Mount
Healthy. He leaves two sons Joseph and
Albert, a daughter Bertha, seven grandchildren
and four great-grandchildren. Blum
built the Main Theatre in Mount Healthy in
1915. and although the theatre has been operated
by his son Joseph for many years, he
still maintained an active interest in the
operation. He was mayor of Mount Healthy
from 1910 to 1919 and was a former councilman
. Alexander, Cincinnati zone
manager for RKO Theatres, went to Cleveland
for a regional managers meeting conducted
by William Howard, vice-president.
City managers from Dayton, Columbus and
Cleveland also attended.
Charles Bowles, exhibitor of BeattyviUe, Ky.,
WIDE SCREEN and
CINEMASCOPE
Equipment of All
Kinds
MID -WEST THEATRE
SUPPLY CO.,
1638 Central Parkway
INC.
CINCINNATI 10, OHIO
Whatever You Need-
We Can Supply It.
cwftJi°i^?^ArrnB Order Your
[^HojISV SPECIAL
TRAILERS
'^^
alt ^01'
\m, \ ^ famous for
'M .jfldependability
FILMACK
M7 S.
has purchased property in that town to construct
a drive-in . . . Asa Hay's Drive-In In
Aberdeen was closed for a few days while
the highway department was putting in a
four-lane highway. The entrance and exit
ramps of the drive-in were involved in construction
of the highway . Eastland
Theatre, Portsmouth, was equipped with a
new screen for CinemaScopm by owner C. A.
Metro.
.
Mr. and Mrs. Fred May of the Royal, CarroUton,
Ky.. were in Atlantic City recently
for the Miss America contest. They accompanied
Miss Kentucky to the pageant . . .
Julian Silberstein, general manager of Hyman
Theatre Enterprises, Huntington, W. Va.,
was in to attend the testimonial dinner for
Paramount Manager Herbert Gillis. While
here, he visited some of the exchanges
The Kenova Theatre, Kenova, W. Va., which
had been closed for a short period, has been
reopened by owner C. Jordan.
Mr. and Mrs. Goode Homes of the KeeslLng-
Newbold circuit, Bramwell, W. Va., flew into
the city combining a shopping trip with a few
business details on the Row . Miller
of the Goldman circuit, which operates the
Roosevelt. Lincoln and Regal here, who is
a grad of UC and a staunch supporter of the
UC football team, is wearing a saddened expression
because of the game results recently.
Filmrow welcomed the addition of Phil
Borack, son of William Borack, to the staff
of Tristate Theatre Service . . . Charles
Palmer, West Virginia salesman for Columbia,
is at home convalescing after an operation
. . . William Blum, former salesman and
manager of U-I, has joined Alan S. Moritz in
the distribution of Hallmark and other exploitation
pictui»es. Headquarters are in the
Film Building on Central parkway.
The testimonial dinner Monday night for
Herbert Gillis, Paramount manager who left
to a.ssume managerial duties in Washington,
D. C, was a big success, with over 100 film
and theatremen present, both from the city
and the territory. A portable television set
was given to Gillis. Master of ceremonies was
Pete Rosian. U-I district manager, Cleveland.
Officials of Paramount who attended were
E. K. O'Shea. vice-president of Paramount
Film Distributors; Sidney Deneau, executive
assistant to O'Shea, and Howard Minsky,
division manager. William A. Meier, local
sales manager for Paramount, is acting
branch manager.
William Poppe, booker, UA, now is on his
second week's vacation ... F. J. A. McCarthy,
southern and Canadian sales manager, U-I,
and James Frew, district manager, were in
the city, conferring with Manager Prank
Schreiber. Frew attended the dinner for Herb
Gillis Monday night.
Meyer Adleman of States Film Service and
his son Stanley were in town, then together
with Paul (Bud) Wessel. visited the Indianapolis
office . . . Murray Baker, local salesman
for Italian Film Export Co., has moved
his offices to his home at 1050 Covedale Ave.
here.
Edythe Tieman, secretary to Manager Robert
C. McNabb, 20th-Fox, received condolences
on the death of her grandmother . . . Helen
Winkler, Warner cashier, left for a two-week
trip .south, including a visit to relatives in
Louisville, Mammoth Cave and New Orleans
COLUMBUS
getty Garrett, starred with Janet Leigh and
Jack Lemmon in Columbia's "My Sister
Eileen," started a publicity tour of several
midwestern and eastern cities here. Miss
Garrett also visited her husband, stage and
screen star Larry Parks, who was appearing
at the Hartman in "The Teahouse of the
August Moon." Joe Heidt of the New York
publicity office of Columbia and Ray Nemo
of the Cincinnati Columbia exchange worked
with Manager Walter Kessler of Loew's Ohio
in arranging press, television and radio interviews.
Among cities on Miss Garrett's schedule
are Chicago, Detroit, Toledo, Cleveland, Philadelphia,
Buffalo and Boston.
Robert Wile, secretary of the Independent
Theatre Owners of Ohio, announced the signing
of Joseph Binder, Skj-way Drive-In, Gibsonburg,
as the newest member of the Ohio
a.ssociation . . . Charles Sugarman, manager
of the World, has been vacationing at Miami
Beach . Russell, unable to be here as
a judge in the "Miss Perfect 36" contest being
staged by the Ohio State Restaurant Ass'n
wired a request that Manager Walter Kesslei
of Loew's Ohio present a trophy to the winnei
in her behalf. Winner will be announcec
October 19 at the state convention of thi
restaurant association. The trophy wUl bt
presented as a tieup with "Gentlemen Marr;
Brunettes" and "The Tall Men."
Manager Robert Little of the Bexley ar
house reports good business for his Ale
Guimiess festival, which included showings o
"The Man in the White Suit," "The Lavende
Hill Mob," "The Promoter" and "Th
Captain's Paradise."
Noel Walton Appointed
Manager at Paris, Ky.
PARIS. KY.—Noel Walton, assistant mar
ager of the Schine circuit's Russell ar
Washington theatres in Maysville, has bee
named manager of the Paris Theatre he
by the circuit.
Walton joined Schine Theatres in 1948
u.'her-doorman at a Maysville house.
1951. he enlisted in the Air Corps and serv'
19 months in England. Following his di
charge in 1953, ha returned to Maysville
assistant manager for the Schine circuit.
Campbell Bell Reopens
CAMPBELL. OHIO—Tlie Bell Tlieatre '
Campbell, near Youngstown, which has bei
clo.sed since last March, reopened Friday
under the new management of Richi'
Shubert and Joseph Gall. The theatre ^s
operated by the late Foster Hathaway f
many years. Oskai- L. Shubert is managei
Open Somerset Russell
SOMERSET. OHIO—The Russell Theaf
here has been reopened by Mr. and Mrs. "
Pavey of Baltimore, Ohio, after having bn
closed since January. The theatre build?
has been renovated and cleaned and a i*'
Cinemascope screen and other equipment is
been installed.
Reopen at Coldwater, Ohio
COLDWATER, OHIO—The Columbia 1^atre
here has been reopened by owner Br'"
WAIASH, CHICAGO •6M & Cast, Inc, Tlie theatre was closed du3«
NINTH AVI..NIW YOIIK
VOTE NOW IN AUDIENCE AWARDS. the summer because of lack of patronag
74 BOXOFTICE October 15,m

, ;:id
•
piecensorship
•
he
: . no
'
: October
Weekday License Fee
Illegal Says Lawyer
;( li'r(.)N- li i.-- lull ln-ir.--Mll.\ lul liu-:ltl-C>
i;.iston to pay the weekly film license fee
le city for the prlvilepe of showing films
Aoekdnys, in the opinion of Alfred Albert
no lepiil f.rm of Albert. Albert .It Tyber.
Albert is one of the attorneys who
;.;ned and won the case for the elimination
of films before the Mnssa-
.ctts supreme judicial court last July.
:. liis office here. Albert .said. "This $10
(ily license fee is for the approval of film.s
municipality, which conies in under the
::'.e
1 iinK of censorship, but it must not be
:used with the license fee paid the city for
ise of the premises as a motion picture
.lire which comes under the building code
When Justice Raymond Wilkins handed
A ;'. the opinion regarding the censorship
declared the precensorship of films
institutional and illegal. His entire
:.;on was so broad in scope that, in my
:.;.)n. this ruling of illegality of censorship
;ts over to weekday licenses as well as
.day licenses. As theatres in Ma.ssausetts
do not now pay tiie S2 license fee
show films on Sundays, the weekday
:-.se fee to municipalities is also unneces-
. .le city of Boston charges a flat SIO per
k to theatres for the showing of films on
.•;days. Today all theatres are continuing
pay th s fee. Other cities and towns in
commonwealth charge varying amounts.
e the deciiion of the supreme court, how-
theatres pay the S2 Sunday licensing
lorgan and Harris Short
ows at Exeter Street
OSTON— The Ext-ter Street Theatre is
i.'ig the short documentary film. "Songs of
Auvergne." with the French feature.
;:day for Henriette." for an extended run.
:.gs of the Auvergne" was filmed in France
ar ago by Miles Morgan of Cambridge
Richard Harris of New York and Is the
film to come from this new short subject
iuction unit. The film brings together
1ally life of an Auvergnat village with the
:tional music of the region.
le .songs were arranged by Jo-seph Cantef.
modern French composer, and are
~ by Phyllis Curtin in the regional dialect
is accompanied by members of the Bos-
Symphony Orchestra conducted by Mile.-
rjan Morgan is an actor and director,
wa-s technical adviser for this summer's
•tie Theatre Shakespeare Festival at Cam-
;-:e. He graduated from Harvard College
;950 and is connected with the Brattle
itre Art Theatre.
•chard Harris is a singer who has made
arances in Paris and New York and who
plans to concentrate on short docutary
films. A dramatic short. "A Cler-
Error," which Morgan directed, was
fd in Boston and has just finished an
• t-week engagement at the Paris Theatre,
York
turns From South
:\RTFORI>^A J. "Jack" Bronstein, the
•-In developer, recently returned from a
GK.VNT 1\ SIMtlNdHF.I.n—Kdward
.\. Smith. I'araiiioiinl Theatre manaser.
SprinRfiehl. .Mass.. chats with Carv
Grant, duriuK the latti-r's visit in that
city on his New Knijland ti>ur for "To
Catch a Thief."
Elihu Glass to Close
W. Springfield House
SPHINGFIELD, MASS. EUllu Gla.ss.
owner-operator of the Majestic. West Springfield,
one of the few remaining Independents
in this territory, said he would close the house
this month "for personal reasons."
Gla.ss has operated the neighborhood house
for more than 12 years and was a pioneer in
the foreign film field here. It had been reported
that the Majestic owner w'as in controversy
with the operators union over wage
demands, and he was previou.sly quoted as
saying he would clo.se before giving further
Increases.
With the shutdown announcement, however,
he declared he was not Involved in any
labor dispute, but that the decision to close
was precipitated by personal reasons.
A former director of the Playgoers of
Springfield, Glass ha's been as.sociated with
the entertainment industry for many years.
One of his first jobs was stage manager for
Sally Rand at the Fox in Brooklyn. In 1939
he became manager of the Maplewood. N. J..
theatre running stock year around. In 1950
he and his wife operated the Ba.ss Rocks
Theatre at Gloucester. Mass.
Newspaper Tieups
For Poll Listed
Ho.Slij.N 1 iic Hosloii press has Kiven
splendid cooperation to the committee on
the Audience Awards poll, according to Paul
Levi, chairman, and Karl Fasick and Jack
Siicf, All newspapers have run feature stories,
have covered the two Robert W. Coyne
addresses and have promised all-out future
support. The three-man committee visited
the editors and publishers making a personal
pitch to enlist their support for as much
space as pos.slble. The results to date are
gratifying, with more space to come.
Levi. ATC publicist, has drawn up a list
of possible promotions for theatre managers
to help them in their local tieups with newspapers
in their areas.
1. Each of the paper.s is to print the ballot,
along with a news story, giving full
description of the poll and how it worlcs.
iThis ballot can be filled out and used to
vote, but according to the rules of the poll
it must be deposited in per.son in a ballot
box in the lobby of a participating theatre.)
2. The newspapers will kickoff the poll on
November 17 with an eight-column, page-one
streamer or a page-one office ad.
3. The newspapers each will run a series
of special stories and features on the films
and personalities nominated.
4. The newspapers will plug the poll on their
regular run of subway poster.'! and on display
cards at newstands.
5. The newspapers will devote a showing of
their truck posters to the poll.
6. Those papers which regularly use radio
advertising will devote a series of spot announcements
to the poll.
Many of these promotions and probably a
number of others that may occur to theatre
managers in the area can be successfully
worked
Open Ansonia Capitol
HARTFORD—The Stanley
Warner circuit
reopened the Capitol. Ansonia. Wednesday
(5) follow'lng repair of flood damage. Reopening
attraction was "The Phenix City
Story." double-billed with "Las Vegas Shakedown."
Price scale is adults. 70 cents,
children. 25 rents.
KH,.M l).\^ At AD (1,11$— Tlic ISdslmi AdvcrtisiiiK Chih held a Mcitioii I'icturi-
DaV luncheon at the Hotel .statlcr wlieii Hobert \\ . Coyne came from New York to
speak on COMTO and the .Vuciiencc .Awards poll. Charles K. Kurt/man. northeast
hem business trip.
division manaRcr of I.oew's Theatres, was chairman for the day. Head tabic R^ucsts
wore prominent industrymen from this area. Left to ri^ht: Theodore Hcislicr Oaspar
Urban. .Martin .1. .Mullin. R. W. Covne, Charles IMorris. president of the ,\d Club:
Kurtzman. Nathan Yamis. .Arthur II. I.ockwuod and Kdward \\. I.ider.
XOFTICE
:
15. 1955 NE 75

. . Dave
. . Thieves
. . IFE's
. .
. . . First
. . . Jack
HARTFORD
tTarry Browning of New England Theatres
flew to Los Angeles for the TOA convention
.
Kane. Columbia exploiteer,
huddled with George E. Landers, division
manager, E. M. Loew's Theatres, on "My
Sister Eileen" and other product. From here,
Kane went to the Bijou, Springfield, for
similar talks with manager Al Clark .
John McGrail of the U-I exploitation department
handled advance promotion on "To Hell
and Back" in Hartford. New Haven, Bridgeport
and Waterbury.
Bernie Menschell has pushed up opening
time of the Parsons from 12 noon to 11 a.m.
New policy will continue indefinitely. The
Bercal house recently went into a first run
The Groton Kiwanis Club sponsored
policy . . .
its third annual special children's pro-
gram at the Groton Theatre in observance of
National Kids Day . "Wayward Wife"
and "Outlaw Girl" had first Bridgeport showing
at the Lockwood & Gordon Pix Drive-In.
Surburban theatres here, normally on a
Sunday and Wednesday program change,
opened "Mister Roberts" on a Saturday, with
two houses, the Perakos Eastwood and Elm,
opening the Cinemascope attraction on a
Friday. Some 15 theatres played the film.
Norwich, urged newspaper readers "not to
tell the ending!" of "To Catch a Thief."
"Don't spoil it by telling your friends!" he
cautioned.
Frank McQueeney, Pine Drive-In, Waterbury,
tied in with a photo studio for a
children's beauty contest, running through
Bob Carney, Loew's Poli,
October 15 . . .
Waterbury. arranged a special children's showon
Columbus Day (12i. offering cartoons and
feature at 50 cents for adults and 25 cents
for youngsters. Ad copy read; "Columbus
Discovered America! Now Waterbury Kids
Discover the Greatest Kid Show in History"
Connecticut reissue booking of
MGM's "Philadelphia Story" was spotted into
the Sampson & Spodick Norwalk. Norwalk
Sanson, Stanley Warner Strand,
was a New York visitor.
To Weekend Operations
HARTFORD—Lockwood & Gordon's Sky-
Vue Drive-In. Torrington. Conn., has joined
the rapidly growing roster of territory au-ers
going on parttime schedules for remainder
of the season. The location is now open
Fridays through Sundays only, with plans to
resume nightly operation next spring.
Winter's coming: Three drive-ins—the
Quinebaug, Quinebaug; Center, Derby, and
Canaan. Canaan—have dropped midweek
performances, remaining open only for weekends
for remainder of season. The majority
of airers are expected to follow this move
within weeks . broke into E. M.
Loew's Milford Drive-In and removed 70
packs of cigarets and a sum of money.
Martha Wright, the Broadway-television
personality, headlined a flood relief show
under .spon.sorship of the Middletow^n Central
Labor Union and the M&D Theatres. All
performers and workers volunteered thenservices
. . . Al Swett, Stanley Warner Palace.
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Honcock 6-7984 445 Stotler Building
Boston, Mossachytetts
Phil Allaire Resigns
HARTFORD — Phil Allaire, manager,
Stanley Warner Palace at Norwich, has resigned
to join Electric Boat Co. at Groton.
Al Swett replaces him at the theatre.
Alfred Alperin to Rialto
HARTFORD—Alfred Alperin is now managing
the Rialto at Windsor Locks. Conn.,
succeeding David Magliora. who resigned.
Alperin is a .son of Mickey Alperin. general
manager, Hartford Theatres circuit.
Airer Opens at 7 p.m.
HARTFORD— E. M. Loew's Milford Drive-
In now opens its boxoffice at 7 p.m. Mondays
through Fridays and at 6:30 p.m. on weekends.
A. T. O'Brien Named
HARTFORD— Ai-thur T. O'Brien has been
named manager of Lockwood & Gordon's
Wobb Playhouse in suburban Wethersfield.
HANDY

"
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. . Myer
. .
. .
lESEARCH
for
BUREAU
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City 24, Mo.
ie.emen:
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> jcoive inlormation regularly, as released, on
iiiaiei3llowing subjects lor Theatre Planning:
] .roudics 3 Lighting Fixtures
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r-i
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n Projection • _•• t Lamps
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ie(!^ol
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poid reply cards for your further convenience
intonnohon ore provided in The MODERN

JOHN S. COLEMAN
"I am proud that
80% of Burroughs
Employees . .
"I am proud that BO'S of Bmroughs oniplovoes are
enrolled in systematic savings in U. S. Savings Bonds
through the Payroll Savings Plan. The record of the
response of our men and women to our recent campaign
speaks for itself. It is evidence of the desire to save, and
to save in a way which benefits both the indi\idual and
the nation. I hope that evers' employer will take advantage
of this opportunity to serve the interest of both his
emplovees and the counti-v bv cooperating with the
Department of the Treasurv in the U. S. Sa%nngs Bonds
campaign."
."
JOHN S. COLEMAN, I'r.shlent
Burroughs Corportttioii
What is the percentage of emplo\ee participation in
(jotir Pa\ioll Sa\ings Plan?* If it is less than 50''^ vour
State Sales Director will be glad to show von how eas\'
it is to rai.se participation to 60% or higher. He \\ill
furnish Pavroll Savings .-Xpiilication Blanks, and all the
printed promotional material \'ou can use. Write toda\'
to Savings Bonds Division. U. S. Treasinv Dejiartment,
Washington 25, D. C.
•U your Company does not have the Payfoll Savings Plan, your State
Sales Director will help you to install it
The United Slati-s (ioicmnirnl ilfs iiol pay far this (ulrcrlising. The Tictisur\ Dciuirtmcnt
thanks, jur their patriotic donation, the Idrcrti.sing ('ounril and
BOXOFFICE
m
78 BOXOFFICE

. and
. m
• ng
r'ae
; October
A
DC
.
'.
. . For
business Is Excellent
kl Winnipeg Houses
AINNIPEO A'lT.v I'XCilU'iit businoss wiis
;ted with "To Ht-11 and Back" nl the Gnr-
It was held. There is no denying
A well-planned teaser campalKn on blU-
; lis and newspapers contributed lin-
1 iirably to the success of this ensaKement.
ly and the Tianip" ran up a tremendous
week at the Capitol and also was held
Its fifth and final week at the Odeon
•
As a Stranger" made a good showlnj;.
lody end the Tromp (BV) Tremendous
Interrupted Melody (MGM), 2nd
«^ Good
,. To Hell ond Bock (U-l) Excellent
.ceum-The Kings Thict iMGM) Good
.et_|»'. Always Foir Weather (MGM). . Good
Jeon— Not As a Stronger UA), 5th wk Good
sborne—Cote ot Hell iF?i Verv Good
oronto Runs Aided By
haiiksgiving Day
Toronto— With some rain interfering with
le Thanksgiving Day weekend the theatres
rofited by the holiday excitement. Big
rossers Included "Mister Roberts" at the
nperial. "It's Always Fair Weather" at
Jew's and "Gentlemen Marry Brunettes."
here were holdovers at six theatres.
(Average Is )00)
University Love Is a Many-Splendored
iiinton.
T1iiii« 2nd wk ;20th-Foxl, 120
. ond— I Am o Camera ( A), 2nd wk I 20
•oeriQl—Mister Roberts WB), 2nd wk 155
Weather (MGM) 50
.c» It's Always Foir
;rtown— Lody and the Tromp (BV)
]«on-Foirlo*n—Gentlemen Marry Brunettes
s— 1
120
(UA) 125
ecs—The Lett Hond of God (20th-Fox) 125
.«n« The Bod .Kmgsley , 3rd wk 110
Mowrv—To Hell and Bock lU-l), 2nd wk 110
STIDIO VISnOKS—Barry Carnon.
iiianaRor of the Odt-on Fairlawn In Toronto,
and Airs. Carnon are greeted by
William ilolden when they tour the Paramount
lot. The Carnons watched Ilolden
enioto in scenes for "The Proud and the
Profane."
Don Henshaw to Speak
At Ontario Meeting
TORONTO- Arch H. Jollcy, executive .secretary
of the Motion Picture Theatre A.ss'n of
Ontario, ha.s lined up Don Henshaw, senior
executive of MacLaren Advertising Co., Toronto,
as a special speaker for the annual
luncheon of the association which will be a
feature of the yearly convention October 31
at the King Edward Hotel here.
Henshaw has been closely identified with
film industry activities as a Uaison officer in
'
.._,,£,
Canada for the Motion Picture Ass'n of
lister Roberts Scores America. He was recently the speaker at a
mash' in Vancouver luncheon for the Movie Celebration In
VAN'COUVER—The town, which has been Ottawa, the special promotion of the Ottawa
«gged down with long runs, improved some Theatre Managers Ass'n under the direction
'ith cooler weather and strong product. Still of President Don Watts, manager of the
adlng the parade and going into a third Rideau there.
.!€k was "Mister Roberts." Also sharp was —
return of Song to 'T
o^g Match' DebutS
•ete Kelly s Blues
.
?member" with "The Lost One" gave
^"V^ 1»1UH-I1 i.yt?uuia
the
ty Studio a better than average week. TORONTO—The Hollywood featured the
: -Mister Roberts W8), 2nd wk Smosh Canadian premiere of "The Love Match" for
-3- The strongcr's Hond (JARO); Belle Thanksgiving Day week, while in the offbeat
''St
''pet°e"KcMv-s sILef (WBi; 2nd wk Very were "Aida" at the International Cinema
(L'S'ri
'."-
-Aint Misbchovin (U-l), Air Strike and "Tajoli" at the Pylon. The Astor played
-The
"^^^ Beloved Country" for its Curtain at 8:30
Girl Rush (Paro) ^"^'fail
..—Song to Remember Col); 'The Lost policy
One (SR) Good

. . Clyde
. . Phil
. . Franklin
. . Peter
. .
One
.
TORONTO
president L. \\. Brockington of Canadian
Odeon \va.s ihe guest speaker at a gathering
of the Canadian Women's Press Club
in Hart House. University of Toronto, to arrange
for the Mrs. Rica Farquharson annual
award for humorous writing. The program
of the meeting included a one-act play . . .
Famous Players has made the Capitol at
Windsor available for presentations on Sunday
nights of the Christian Culture Series,
which will feature October 16 a vocal concert
by Rev. Father Sydnay MacEwan of Argyll.
Scotland.
Manager Wilf Larose had a combination
horror double bill last Sunday midnight (9),
the stage portion being "Dr Jekyll and His
Weird Show" Gilmour. film commentator
of the Toronto Telegram, was back
.
at his desk after a touring vacation . . . The
Golden Mile, which is integrated with the
Toronto Plaza suburban supermarket, celebrated
its first anniversary last Saturday, one
feature being a Movie Club performance for
juveniles at 4:30 while mothers shopped.
William K. Trudell of the London, Ont.,
Capitol opened a series of eight weekly Teen-
Time Shows last Satm-day morning by introducing
Priscilla Wright. Canada's youthful
popular-song composer and singer, as chief
attraction. The master of ceremonies was
Jonni Walters of radio station CFPL. London
merchants donated prizes . Stone
WHgl'Sill^
of radio station CHUM made his third theatre
appearance in the lobby of the Hyland for
frequent broadcasts during the engagement
of "I Am a Camera" through an arrangement
by Manager Wannie Tyers. Stone
previously staged the stunt at Loew's and the
Towne.
Toronto's own quartet, the Four Lads,
drew big crowds to the Casino here for one
week, then filled a similar engagement this
. . . Toronto
week at the Montreal Seville
Shea's was packed to the doors for Manager
Len Bishop's third and final Red
Feather Revue of 1955 for the Community
Chest drive, a featui-e being the naming of
the campaign queen.
For the opening of "The Constant Husband"
at the London, Ont., Hyland, Manager
Jim Dickinson featured Mr. and Mrs. George
Gilliat of London, parents of Sydney Gilliat,
co-producer and director of the British
picture as well as writer of the screen play.
Admits Setting Fires
TORONTO— J. Kornbloom, former usher
at Loew's here, pleaded guilty to setting three
fires in the theatre during performances
when he appeared in local police court October
6 following an investigation by authorities.
According to the evidence, the total
damage was $200, but the incidents might
have resulted in panic. They said the accused
started the fires for thrills. Kornbloom
was remanded to a later date for .sentence.
"PENTHOUSE" REPRODUCER
Call it a "penthouse', 'sandwich' or 'buttonon'
reproducer, the Westrex is the simplest and
cheapest way to get stereophonic sound reproduction
from a complete print. It can be used with any
modern projector or soundhead. It is small and does
not interfere with operation of projection equipment.
Replaceable magnetic pick-up tracks— a Westrex
exclusive feature. Westrex is film-pulled and requires
no special lubrication or maintenance.
Write or ask for complete details.
^^^DOMINION SOUND

: but
. . Exhibitors
. . Ouy
asked
. .
. . The
VANCOUVER
r.i.k Miiior, iimnaKer of the Harliui Kair-
:Muk> conre.ssion suppliers store, was lios-
. . Bill Mc-
;;/ed with a Iuhb ailment
:,;e. veteran Orphenm projectionist, be-
,
a grandfather for the eighth time
Young, owner of the
.
New Westminster
inve-In. reports "Street Corners." sex plcure.
played to top business on a six-day
|un. It was played day-date with the
s^ougheed Drive-In, Burnaby . Graftam.
New Westminster projectionist. Is
leadylng his White Rock dance hall, biggest
. '.n the Pacific coast, for the winter season.
1 In return for a large lobby display In the
litrand. the bottlers of Seven-up helped
'really on "Seven Brides for Seven Brothers"
h a deal worked out with Alex Barclay.
'manager. The bottler supplied the drink to
50 patrons and three attendants to hand It
I
I I
ut.
Douglas (low. >on of Frank Gow who really
retired as district manager of Famous
Msyers for British Columbia, was appointed
,.i of the maintenance department for the
-h Columbia FPC district. He replaced
; McCausland. who was promoted to dis-
, ict supervlslor for FPC up-country theatres.
i Marvin Proudlock, MGM shipper, resigned
K-count of ill health . . . Terry Frost, in
a of the 16mm division at Warner
for British Columbia, reports business
i: in the narrow gauge circuits . . . Doug
;s. formerly with Associated Screen News.
ow with General Films selling equipment
Alberta and Saskatchewan ... A circuit
itlve. with regard to the recent theatre
ings in this area, said "Business isn't too
it is definitely having troubles.
umber one on the list is TV. which is be-
... .nntng to hit its peak on the Pacific." He
ided that this could be the toughest year for
movie industry, with bingo also keeping
rons away from theatres. Many marginal
;rban houses will be forced to close during
hard years ahead, he said.
'ick McCausland. newly appointed as B.C.
rvlsor for FPC. is the son-in-law of J. J.
dbbons. president of Famous Players in
.ida . should ponder a lett€r
I local newspaper regarding courtesy In
itres here. The writer said. "I'm a disfled
patron. And I'm not alone. There's
'b of us. Maybe we are that 'lost audience'
ch local theatres need badly at the prestlme."
Itaymond Grayson. Empire-Universal
: per. resigned and is moving to California.
*as replaced by Jean Parker, former adislng
clerk . . . Roy McLeod. Plaza man-
:. Is back at his desk after a New York trip
Jack Engerman. Zollie Volchok organiza-
:. of Portland, was appointed Hallmark repntatlve
in western Canada ... A plebiscite
'.he question of Sunday sports will be held
-he December city election. It will read,
re you In favor of professional or amateur
fball. Softball, soccer, bowling, roller-
'ing. curling, lacrosse, hockey and foot-
• 1 being played In the City of Vancouver
Sundays between the hours of 1 p. m. and
p m.? Yes or no?" Theatres and horseing
were not mentioned in the plebiscite.
atremen are glad to see.
Vddltions to the adult entertainment list
'he British Columbia censor board Include
"the Trouble With Harry." Wayward Wile.
The Phonix City Story. " "Olrls Marked Dan-
KPr and "Intimate Relations." In the Vogue
"
;id for "Not As a Stranger." heavy type Informs
the public It is adult entertainment only,
yet directly below this appears the prices for
children's tickets. "What with this caper.
"
Al Jenkins? a local columnist .
A conciliation board on the wage-working
condition dispute between the Famous
Players. Odeon Circuit and British Columbia
projectionists will sit shortly. It will be in
charge of Jay Gould, local lawyer, for the
chains. Ted Jamison, a labor man. for the
projectionists local; with F. W. Smelts, former
labor board representative to act as
chairman. An award by the board Is not
binding on either party under the B-C labor
law.
James .'Mead, 23. son of Walter Mead, owner
of the Paramount Drive-In at Burnaby, died
when his car smashed into the side of a
B. C. electric bus in Vancouver. He was a
student at the University of B. C. and also
youngest member of projectionists local 348.
He assisted his father in the booth of the
Paramount Drive-In.
Toronto Village Closed;
To Be Apartment Site
TORONTO—The days of the Village, 820-
seat Famous Players suburban unit came to an
end last week foUow-lng the sale of the property
for use as the site of an apartment
block. The only tipoff to tlie public on the
closing came in the announcement that the
policy of sneak previews on Thursday nights
of coming downtown attractions had been
transferred to the Capitol In North Toronto
where Henry Marshall is manager.
First to be given an advance screening at
the Capitol was "The Left Hand of God,"
which later opened at Shea's for regular
engagement.
Closed since last July for remodeling, the
Century at Hamilton, 858-seat unit of Famous
Players, was reopened October 10,
Thanksgiving Day. with "Love Is a Many-
Splendored Thing" under the continued
management of Mel JoUey. It was the 15th
anniversary of the opening of the Hamilton
house.
Still to be reopened was the Famous Players
Tivoli In downtown Toronto which had
been closed In early summer for reconstruction.
Manager FYed Trebilcock had aimed
its reopening for Thanksgiving Day, but it
didn't happen that way.
In addition to an entirely new seating arrangement
to provide much-needed leg room,
the equipment includes a push-button system
which adjusts the screen for VistaVislon.
Cinemascope or ordinary films.
L. W. Keen New Manager
LADYSMITH. B C — L W Keen of Vancouver
has taken over management of the
Odeon Theatre here, succeeding John McKim.
who recently was transferred to the advertising
department of the Odeon circuit In
Vancouver.
New Owners at Durham, Ont.
DURHAM. ONT.—Mr. and Mrs. Wesley
Patton of Holland Centre as the new owners
of the Dell Theatre here. Patton Is deputy
reeve of Holland township.
on A\N A
/-jit.iwii Juveniles had plenty of opportunity
lor special film entertainment during the
Thanksgiving weekend. Manager Ray Tubman
of the Famous Players Capitol had two
Cartoon Carnival shows on the Monday holiday
morning while Manager Clare Chamberlain
provided a Disneyland Show both Saturday
and Monday . Ottawa Theatre
Managers A.ss'n cooperated with local fire
department officials In features of Fire Prevention
Week. October 9-15. as part of the
organization's first annual Movie Celebration.
Mel Turner, president of St. Lawrence Pictures
Corp., which produced "The Little
Canadian" In the Kingston area, has announced
the formation of a new company.
Manitonna Pictures Corp.. with headquarters
at Gananoque, for the purpose of producing
two features, one of them. "The River Runners."
with locale In the Thousand Islands
of the St. Lawrence River. Nice succe.sa was
registered in the Ottawa district by "The
Little Canadian," a print of which has been
sent to France Film Co.. Montreal, for the
subbing of a French-language track.
The opening of "The Dam Busters" at the
Famous Players Regent at Brockville. where
Les Mitchell is manager, had a stage attraction
in the appearance of the RCAF
Ground Observer Corps for the presentation
of "Wings" to qualified member by Group
Capt. F. West ... It can almost be said
that President Don Watts of the Ottawa
Theatre Managers Ass'n would do anything
to boost the cooperative Movie Celebration.
For Instance, much publicity resulted when
the Rldeau. where Watts is manager, was the
scene of a SI.000 safe-cracking job. There was
more publicity when Ottawa police smartly
tracked the suspects. Bernhard Berthelotte
and Edward Lahale, to the Montreal area,
getting back most of the money. The crooks
pleaded guilty when they appeared in Ottawa
Court Oct. 7 and will be sentenced
later.
The Brockville. Ont.. Drive-In took a
chance as the .season approached its finish
by staging a special car night October 6 for
which all women drivers were admitted free.
No cars were wrecked and the theatre's entrance
came through without a .scratch!
Hosts Municipal Ass'n Delegates
NORTH BAY. ONT. -Delegates to the Ontario
Municipal Ass'n convention here recently
were guests of Capitol Theatre Manager
Bob Harvey and Famous Players at a
private showing of "The Seven Year Itch" at
the Capitol.
LOOK TO
FOR THE FINEST
ANNOUNCEMENT
467 SFADINA AVE. TORONTO, ONT
"Ixclusiv* Canadian Distributor For Filwodc"
|
t
XOmCE
:
: October
15. 1955
81

. . . Republic
. . . The
. . JARO
. . Thanksgiving
.
. . To
. . Double
. . . Joseph
: October
WINNIPEG
Tt is now definite that the Furby will not be
.
rebuilt. The land on which it stood before
the disastrous fire has been sold for other
business purposes salesman for
Winnipeg Bert Segal has been transferred to
Toronto in a similar capacity
Theatres executives Richard
. . . Western
Miles and Ken
Beach made a fast business trip to Toronto
representative in Canada Walter
Manley visited the J. Arthur Rank offices to
confer with newly appointed manager Stewart
McQuay. JARO recently acquired the Republic
franchise from Universal.
Harry Gray is giving free pencils, rulers and
prizes to kiddies on Saturday afternoon at the
Lyceum. New marquee at this house lights up
the entire Portage avenue district . . . The
Dominion has acquired additional parking
space for its patrons in the evening . . . General
Sales Manager Frank Vaughan is visiting
the JARO offices in western Canada .
F^rst Cinemascope picture to be shown at
the Corona by Bill Minuk was "The High
and the Mighty."
An entirely new paved lane with proper
drainage has been constructed behind the
Cinema Centre . Sunday
midnight show at the Odeon was "My Sister
Eileen" ... As summer recedes and the
nights are chilly the drive-ins are using red
ink only to make bookkeeping entries. Not
waiting for the .snow and already closed are
the Pembina, Circus and Lockport. At the
Starlite, Cy Brownstone will try a Friday-
Saturday only policy. The Northmain has reverted
to a favorite last-ditch measure, Buck
night, a car or a truckload.
Current policy at the Grand is a double bill
three days only with a 50-cent top admission
Uptown. Tivoli and Osborne are
showing a Jungle Jim feature plus a Buffalo
Bill chapter every Saturday matinee for the
kiddies.
Gigantic institutional ad for Odeon-Morton
Theatres in this city covered the majority of
the theatre pages Saturday (8) stating "The
best pictures this fall will play at your
Odeon-Morton Winnipeg Theatre—Odeon-
Garrlck." and a list of forthcoming fall pic-
FOR SALE
YES! 10,000 LATE MODEL
USED OR RECONDITIONED
Also new Brifish Luxury Choirs available
THEATRE
CHAIRS
Spring edge steel bottom seat cushions ond
upholstered backs— spring back types also.
fu

'y.../>

I
^y \^
LJ
TODD-AO is ilip wide-angle, deep-screen
motion picUire svslcin developed
by AMERICAN OlTiCVL CO.
OKLAHOMA!— the first picture made in
the TODD-AO system will
liv MAGNA THEATRE CORP.
be distributed
^^slght! NEW sound! NEW screen
TODDAO iS THE TRADEMARK OF THE TODDAO CORPORATION
THE TODDAO CORP.. 1270 AVENUE OF THE AMERICAS.
ROCKEFELLER CENTER. NEW YORK 16. NEW YORK
first presentation . .
RODGERS & HAMMERSTEI?'^
OKLAHOMA!
The MODERN THEATRE SIITIC

I
OH
AO.
THE STORY BEHIND THE TODD-AO SYSTEM
New Process Utilizes a Deep Screen, Wide Film and Is Adaptable to Any Theatre
By HENRY S WOODBRIDGE
President
The Todd AO Corp
I .' '
A WIDE-ANCLE, ciecp-sciecn
motion pii-iuie process, is the new name in
the industry and it brings new sipht and
new sound experiences to moviegoers. It
has been designed and developed to be an
'Industrywide system. Pictures in this
process are photographed in the usual way
on either large

Executives Who Have Been Instrumental in Developing the Todd-AO Process
HENRY S. WOODBRIDGE
President
Todd-AO
Corp.
DR BRIAN O'BRIEN
Vice-President
American Optical Co
DOUGLAS L. NETTER, JR.
Vice-President
Todd-AO Corp.
GEORGE J SOLOMON
Treosurer
Todd-AO Corp.
JAMES M LAN
Secretary
Todd-AO Corp.
THE STORY BEHIND TODD-AO
Continued from page 3
-yes," Mike Todd went lo Joe Scheiick,
and George Skouras, who joined with him
to form Magna Theatre Corp., the company
that raised the money to produce
"Oklahoma!" and together with American
Optical Co. financed the development of
the system. The two companies, in turn.
formed the Todd-AO Corp. to license producers
to make Todd-AO pictures and supply
equipment for that purpose and also
to sell Todd-AO theatre equipment to exhibitors.
Dr. Brian O'Brien started work early in
1953 and has had upwards of 100 scientists
and engineers working with him in
the development of the various phases of
the system. Dr. Hopkins of the Institute
of Optics at the University of Rochester, in
particular, worked with him on the famous
128° "Bug-Eye" lens. The institute was
pre-eminent in the field of wide-angle
lenses, having developed the gunnery
training wide-angle lenses used by the
U. S. Navy.
INSISTED ON INDUSTRYWIDE USE
From the outset, George Skouras insisted
that the concept of this new motion
picture system be broadened to make it
industrywide—a system for any theatre
and for every seat in any theatre with
the worst seat as good as the best. The
concept has been achieved almost 100 per
cent! To accomplish this. Eh-. O'Brien developed
the special printing process that
eliminates distortions and makes possible
projection from any theatre's regular
booth.
Not long after the development work
started, Arthur Hornblow jr. joined Magna
and through his efforts Richard Rodgcrs
and Oscar Hammerstein II became interested
in making "Oklahoma!" in Todd-AO
The fli'st tests of this new system made
by Mike Todd and Sklppy Sanford, our
photographic director, were shown at the
Regent Tlicatre in Buffalo in June 1953
and successfully proved that the system
gives audiences a sense of physical partici-
A Reviewer's
Estimate
"Boasting clarity, sharpness, brilliant
illumination and a sweeping picture
without 'overlap' lines or distortion,
the Todd-AO system is 'awesomely
overwhelming.' "
from review ot "Oklahoma!" published
in the Feature Reviews section
in this issue of BOXOFFICE.
pation. Further tests were then undertaken
under the direction of Fred Zinnemann,
the Oscar-winning director, to find
out whether or not a story could be successfully
told in this new system. The tests
were shown in Buffalo on Aug. 14, 1953. In
the words of Fred Zinnemann, they demonstrated
that, for the first time in the history
of moving pictures, audiences have
the same feeling in viewing a moving picture
that they have in seeing a play in a
legitimate theatre. The proof of the success
of these tests came when Rodgers and
Hammerstein signed to produce "Oklohoma!"
in Todd-AO.
To increase the sense of reality, an en-
MIKE
TODD
His imagination spawned the
Todd AO idea
tirely new sound system was develop!
under the leadership of Fi-ed H>iies. oi
sound director, in cooperation with Was
rex and Ampex. It is a six-channel syste
based on the principle of sound-saturatic
of which Sam Goldwyn said after heart
some "Oklahoma!" songs for the fij
time. "This is better than music." a i
mark far more accurate than amusii
because Todd-AO sound is more true wh.
reaching the ear than any sound thereifore
heard whether in a theatre or a bui •
ing especially built for music.
To bring this new system to the movg
picture theatres. American Optical Co. Is
developed, for Todd-AO, projection lens
and, with Philips of Holland, a univenl
projector that projects 35mm and 70iln
film in all the standard versions and 'n
handle any of the sound systems that f
in use. It is important to note that Toi-
AO is compatible with any sound sysx
so that any theatre putting in ToddO
equipment can use its present sound i-
stallation. Screens, frames and accesiij
equipment are all available for immedtf
delivery. Our theatre equipment divisic i-'
headed by Douglas L. Netter jr.. knvr.
to the leading exhibitors from coas'tc
coast.
FOUR MORE OPENINGS IN 1955
We in Todd-AO are prepared to fVf
the industry with an industi-y system, '"he
proof of the pudding lies in the eat?
The proof of this new industrywide .vstem,
Todd-AO, lies in seeing and hefiw
it at the Rivoli Theatre in New ->rk
where "Oklahoma!" opened Octobei IC
This premiere show'ing will be foUowc bj
subsequent openings in Los Angeles, 'hicago,
Detroit and St. Louis this yearin'^
40 or more cities in 1956. Already Mii8

IT
1 live
You're in tlic 'PI with T()i)l)-AO!
HOI)(ii:RS^II\\lMi:KSTi:iNS
/ r^-^%
/)/\^
THE NEW MOTION PICTURE PROCESS
PRODUCKD IN
jjjVien the magic that is "Oklahoma!" meets the miracle that is
""lid-AO... something wonderful happens! Suddenly you're
...in the land that is grand, in the surrey, on the prairie!
it, you're a part of it... you're in "Oklahoma!"
^rause this is a completely new and unique presentation,
«(hout
ii;ii
precedent in modern entertainment, all seats for
jj(i;.")klahoma!" will be reserved as in the legitimate theatre.
fjEW sigf'*
sci-een!
^l
'.« FRAE- GLORIA GRAHAME-GENE NELSON
•
CHARLOITE GREENWOOD -EDDIE ALBERT -JAMES WHIIMORE-ROD SIEIGER - SHIRLEY JONES
ZINNEMANN ft«ta«i^ ARTHUR HORNBLOW, Jr.
^^kI Theatre
NKW ^OKK cnV-OCr. 13th
TWICE DAILY
THREE SHOWS
SAT., SUN. and HOLS.
PUBLIC H()LLV\V(X)D PRKMIKRE
EGYPTIAN
UNITED ARTISTS
NOVEMBER
i*TRIBUTED
BY
M
APKIA
^"^'^TRE CORPORATION, 233 WEST 49th STREET, NEW YORK 19, N.Y.
lYIAUlln JOSEPH M. SCHENCK, Chairman • GEORGE P. SKOURAS, President
YouVe in
the show with TODD-AO!

You're in the with TODD-AO!
^
THE NEW MOTION PICTURE ERA!
^EVVsight! NEW sound! NEW sc^j
Like Rodgers & Hammerstein's "OKLAHOMA!", all great motion
pictures of the future will bear the distinctive imprint —
PRODUCED IN TODD-AO . . . This is the new motion picture
era . . . it's TODD-AO! . . . Truly revolutionary . . . Ecstatic in
its realism . . . supreme in its audience emotional involvement
and participation . . . TODD-AO is supersonic in its possibilities
. . . you live the action . . . you're part of it . . . TODD-AO is the
entertainment miracle born of inspired boldness and determination
through the happy marriage of science and the
motion picture art.
UNITED ARTISTS THEATRE CIRCUIT INC
You're in
the show with TODD-AO!

JOSEPH M. SCHENCK
Board Chairmon
GEORGE SKOURAS
President
MALCOLM KINGSBERG
Trcosurcr
NICK MATSOUKAS
Advertising Director
Officers of Magna Theatre Corp., Distributors of Todd AO Pictures.
lOOKINGS NOW BEING MADE
lOR KEY CITY THEATRES
Distribution Policy for 'Oklahoma!' Is Announced
IV EV CITY EXHIBITORS CEH nOW Set
. .lihow bookings for the Todd-AO vers.n
of Oklahoma!" by contacting the
N.gna Theatre Corp. The picture will go
tio general release following the roadsow
nui.
Chis announcement, along with timely
a;wers to questions that average exhibit's
have l)een asking about the new process
ai its first product, came from Magna
e'cuUves in response to a Boxoffice req-st
for authoritative, up-to-this-week
iisrmation about the picture and process.
)istribution policy for "Oklahoma!" is
9 10 after expenses, with no minimum
girantee. This policy is being followed.
a;ording to Magna spokesmen, because
ti firm has such complete confidence in
ihplcture and the new process, that they
f"l no minimum guarantee to be necessary.
)n the other hand, can the average exhltor
have reason to feel confidence in
reiving a steady flow of product, if he
fts ahead and installs Todd-AO equipntit?
Yes. definite reasons for confidence.
Magna, as the Todd-AO equipment
project all types of 35mm and 70mm
ind. even now. there are a half-dozen
production units capable of using
process and more are being manufac-
II. >d.
South Pacific" already is scheduled as
tl second Todd-AO release. However,
Tld-AO pictures will not be limited to
**Kna releases, as any producer may secje
a license from the Todd-AO Corp.
tl
the production of Class A motion pictjs.
aether point of Magna policy will be to
ci tact exhibitors through the releasing
Mi's sales representatives. No exchange
" ces are planned at this time by Magna,
" win the corporation own or operate any
theatres. Distribution will be made to exhibitors
contacted by the Magna salesmen
or to exhibitors who take the initiative in
arranging a booking by contacting Magna.
The choice of "Oklahoma!" as initial
product for the Todd-AO process was a
most logical one, Magna officials point
out, since the Rodgers and Hammerstein
play is the most successful stage show of
all time. These authors, however, have
added every element possible to the Todd-
AO version of "Oklahoma!" to produce
a complete, compelling musical drama while
taking full advantage of the new photographic
and projection process that gives
audiences the feeling of "participation" in
the action on the screen.
For example, there is a runaway scene
in "Oklahoma!" that leaves the motion
picture viewer gasping and causes him to
throw his hands across his face to protect
it as the horses come racing straight at
him on the screen.
"Oklahoma!" will be available for foreign
showings early in 1956.
Souvenir Book Merchandising Tieups Included
In Promotions Lined Up for Oklahoma! Dates
I HE PUBLIC WORLD premiere of
Rodgers and Hammerstein's "Oklahoma!"
produced in Todd-AO and Eastman Color
with Orthosonic Sound, was held Thursday
1 13) at the newly reconditioned Rivoli
Theatre on Broadway in New York City.
The showing began what gives every indication
of becoming one of the Main
street's longest film engagements, playing
on a two-a-day roadshow policy. There
will be a matinee and evening show on
weekdays: three shows will be staged
Saturdays, Sundays and holidays.
All seats are reserved, of course, with
sales running some eight weeks in advance.
The established admi.ssion prices, including
all taxes, are: Orchestra and loge.
S2.75: balcony. $1.75 and $1.50 for matinees.
Orchestra and loge, S3. 50: balcony, $2.25
and $1.75 for evening performances.
Three special pre-opening performances
were held this past week, on Monday, Tuesday
and Wednesday evenings. Respectively,
the press, guests of Gov. Raymond Gary
of Oklahoma, and guests of the Vocational
Advisory Service in New York witnessed
premiere runs of the first Todd-AO feature
film presentation.
An "Oklahoma!" souvenir book, edited by
Thana, will be sold at every screen performance
of the film. Capitol Records has
released the complete musical score from
the Todd-AO production in a special album.
while the Hamilburg Agency has been appointed
the representatives of Rodgers and
Hammerstein Elnterprises. Inc.. formed to
exploit and grant licenses to manufacturers,
wholesalers and retailers of merchandise
articles, and to conclude advertising tieups
for the promotion of the motion picture.
Donohue & Coe Advertising Agency will
place all advertising. Working with
Nicholas John Matsoukas. national director
of advertising and publicity for Magna
Theatre Corp., are Harry K. McWilliams
as his assistant. John M. Borghese in
charge of radio and television, and Barbara
Winters in charge of special exploitation
and tradepress. Seymour Peiser. formerly
director of advertising for the Fox West
Coast Theatres chain, is Magna's West
Coast advertising and publicity representative.
B«:OFnCE :: October 15, 1955

I
WHAT DOES TODD-AO
MEAN TO EXHIBITORS?
HERE'S THE OFFICIAL
STORY
Authorized Answers to Basic Questions
Provide a
Reliable Guide to Theatremen
To get the answers to questions theatre operators would have concernntg
the Todd-AO system, BOXOFFICE arranged a hypothetical interview between an
exhibitor and Todd-AO officials. Here are the questions BOXOFFICE asked—
and the official, authorized answers given to staff member Larry Goodman.
Q. What is Todd-AO?
A. Todd-AO is a new motion picture
system that photographs action in very
wide angle—with one camera using wide
film—which in turn is specially printed
to allow projection from one 70mm projector
on a very large, deeply curved
screen. The quality and scope of the resulting
image is so perfect, regardless of
projection angle, that the viewing audience
in every location of the theatre participates
fully in the screen action.
Q. What is the basic concept of
Todd-AO?
A. Todd-AO is a practical scientific system
of filming, printing and prjjection
which achieves on a deeply curved screen
a clear sweeping image with no apparent
distortions, giving the viewing audience a
sense of realism and participation never
before realized.
Q. What is the story behind the development
of Todd-AO?
A. Henry Woodbridge, president of
Todd-AO, answers this in great detail in
his bylined article in this section.
A. By giving theatre audiences an unprecedented
sense of realism and participation,
the clearest and sharpest photography
shown to date and six-channel sound
reccrded with the highest standards of
fidelity, Todd-AO will increase boxoffice
revenues. It will also provide the theatre
with the most up-to-date theatre projection
equipment fully compatible with present
commercial systems.
if
Q. Can I get Todd-AO equipment, and
so, wnen?
A. At present, Todd-AO equipment is
being made available to those theatres
booking "Oklahoma!" but in time Todd-
AO equipment will be made available to all
theatres desiring to play Todd-AO pictures.
Q. How much will Todd-AO theatre
equipment cost me?
A. For a dual projector installation, approximately
$25,000. This price includes
two c:mplete projectors, special lenses, a
screen frame and the Todd-AO six-channel
sound switching and equalizing unit.
Q. Is equipment financing contemplated
for the exhibitor?
A. Although this is not a problem for
the first "road show" houses in key cities
contemplated that Todd-AO will make
it is
arrangements so that financing will be
available to those exhibitors who request it.
Q. Is all my present equipment useless
if I install Todd-AO?
A. By no means. One of the advantages
of the Todd-AO theatre equipment is that
it is compatible with and has been designed
for use with the existing sound equipment
of any recognized manufacturer in the theatre
field.
Q. When can I get products filmed in|
the Todd-AO process?
A. "Oklahoma!" the first motion pic
ture produced in the Todd-AO process
will shortly be released. Another produc
tion, "80 Days Around the World," is no«
being shot by Michael Todd and plans an
being made for other Todd-AO produc
tions to follow. Rodgers and Hammer
stein's "South Pacific" is planned for pro
duction for late spring of next year. Th
availability of films to particular theatre
is a matter within the control of the dis
tributor of the picture. In the case c
"Oklahoma!" the distributor is Magn
Theatre Corp.
Q. What production equipment is aval
able?
A. Todd-AO now has, or there will
shortly delivered to it, sufficient produ
tion equipment to handle approximate
three simultaneous productions. Addition
camera equipment of advanced design h
been ordered from the Mitchell Came
Corp.
Q. How easy is it to convert or swit
the projector from Todd-AO to Cinem
Scope to standard 35mm or vice verso?
A. It is a very simple procedure whi^
requires from three to four minutes at t'
most. It involves changing projector g:'
to the assembly, two pad rollers and •;
lens. All these parts are designed so asJ
make the change quick and simple.
Q. Why does Todd-AO use 70mm film?
A. The Todd-AO picture area on 70mm
film is nearly four times that of standard
35mm film. As a result, when projected
on very large screen surfaces the magnification
is smaller and grain is minimized.
The resulting picture on the screen is therefore
sharper, clearer and brighter.
Q. What is the Todd-AO aspect ratio?
A. The Todd-AO process has been designed
so as to give a 2 to 1 aspect ratio
when projected. We believe that this is
the most desirable aspect ratio because it
creates the "easiest" area for our eyes to
encompa.ss.
Q. What will Todd-AO do for my
theatre?
WILLIAM E PECK
General Manager, Motion Picture
Products Div., American Optical Co.
Q. Can I get Todd-AO equipment n
an exclusive basis in my area?
A. It is presently anticipated that (
initial showing of "Oklahoma!" in Todd-0
will be on a regional "road show" bss.
Our equipment is presently being ml*
available to theatres booking "Oklahom"
This should have the temporary effeeo'
limiting the number of Todd-AO instfitions
in a given area. We say "temporiv'
because we in Todd-AO believe that>f
have an industry process and as a rdlt
our long range plans contemplate seiW
Tcdd-AO theatre equipment to as nn."
theatres as possible.
Q. If I booked "Oklahoma!" ondor
dcrcd today, when would Todd-AO ecP
mcnt be installed?
A. It can be installed within tw tc
four weeks after receipt of the order.
Continued on pC ''
The MODERN THEATRE SECiON

—1-
Lllfi
An entirely new concept in photography and
projection . . . produced under the
The revolutionary TODD-AO System, used in the
filming of OKLAHOMA, was created by a team of
renowTied scientists at American Optical — world's
largest optical company. With 130 years' background
in the field
of precision optics, American
Optical developed and produced the camera
equipment used to photograph OKLAHOMA.
American Optical projection and sound
equipment will be used to present
OKLAHOMA on the newlj' developed
American Optical screen.
American Optical is proud to have created this new
medium which will provide so much pleasure for
OAO Projector
• ndles 70 mm. TOOD-AO film
I'lth six track, composite mag-
Ijtic lound: also handles other
5 mm. dims.
theatre patrons everywhere. Patrons will enjoy a feeling
of true participation, rather than passive viewing.
TODD-AO equipment is the product of American Optical
Company and is distributed by THE TODD-AO CORPORATION
Ximerican Uptical
COMPANY
SOUTHBRIDOE MASSACHUSETTS
'. wide angle
s system
KS us OKLA-
HOMAona single
" nm. (ilm.
COmCE
:
; October 15. 1955

j
WHAT DOES TODD-AO MEAN TO EXHIBITORS . . . Cont
Q. What engineering problems are involved?
A. Theatres must be surveyed to determine
what would be the best-suited
To '.d-AO screen dimension for each particular
theatre. Existing sound equipment
must also be surveyed in order to specify
additional matching equipment. There are
no difficult engineering problems in the installation
of the Todd-AO equipment since
it has been designed to be used in existing
theatres.
Q. Do I need a special screen, and if
so, why?
A. At the present time we are recommending
the Todd-AO screen for it has
proven to give the best results in terms of
screen brightness and desired light distribution.
Q. What is "different" in Todd AO
six-channel sound?
A. Todd-AO sound has been recorded
with the highest recording characteristics
yet achieved. The result is high-fidelity
sound of a quality never yet heard in a
theatre.
Q. Is my present sound system compatible
with Todd-AO's?
A. Yes, provided that your present sound
equipment is from a reputable manufacturer.
Q. Will I lose any of my present seats
if I install Todd-AO?
A. This depends entirely on how big a
screen the exhibitor chooses to install and
how it affects the theatre's sight lines.
Because of certain built-in features of the
Todd-AO process, however, for the first
time in the history of the motion picture
business there are no "bad seats."
Q. Who will service the installation?
A. The installation is made under the
supervision of Todd-AO, and Todd-AO will
provide the exhibitor with service during
the 90-day guarantee period.
Q. Do the corners of the Todd-AO
screen get as much light as its center?
A. Not quite as mucli. However, the difference
is not noticeable to the human eye.
Q. Are onamorphic lenses used?
A. No.
Q. Why is the film speed 30 frames
per second?
A. In order to eliminate flicker and
improve picture quality. Todd-AO films
also can be shot at 24 frames per second.
Q. How arc distortions on a curved
screen eliminated?
A. The Todd-AO process, through the
use of certain unique methods resulting
from years of scientific research by American
Optical Co., has succeeded in eliminating
the age-old problem of keystoning and
droop—a problem that previously had not
been solved in projection from high angles.
Objectionable distortions iboth horizontal
and vertical I are completely eliminated;
all lines and shapes now keep their natural
appearances when viewed from any seat in
the theatre, including the extreme sides
and the uppermost part of the balcony.
Dr Brian O'Brien, vice-president for research
and development of tfie American Optical Co.,
is without a doubt the man who knows most
about the technical aspects of Todd-AO. Here
are notes from an interview with Dr. O'Brien on
the process:
Q. In the Todd-AO process what is
achieved compared to other widescreen
processes?
A. The Todd-AO system uses a large,
deeply curved screen and 70mm film.
Camera lenses are provided with angular
coverage up to 128° in addition to the
ordinary narrow angles usual in the motion
picture industry. The large film produces
very high picture quality and sharpness on
the screen, and the wide camera angles, as
used in the Todd-AO system, give great
realism to the resulting picture.
Q. How and what does a human being
with "normal vision" see?
A. The complete answer is very complicated,
but in brief, the two human eyes
working together cover a useful visual field
of nearly 180°. However, the eyes see
sharply and best those objects at which
the eyes are pointed. In viewing the wide
screen as in everyday life the eyes of the
observers shift about, pointing in the direction
of that object or detail of the picture
which is at the moment of chief interest.
Q. What causes "participation?"
A. The answer to this question is undoubtedly
very complex. In general, it may
be said that the sense of participation depends
upon each member of the audience
feeling that he is at the scene of the original
action, rather than looking at a mere
picture of this action.
Q. What is needed to recreate "participation"
in a theatre?
A. It is believed that to recreate participation
in a theatre, the picture must be of
such size and so distributed on the screen
that to each member of the audience objec::s
in the picture appear very much as
they would appear if he were actually at
the scene of action. In addition, it is important
that the quality of the picture and
sharpness be very high so that the viewer
can forget that he is looking at a screen or
a picture, and feel instead that he is
looking at the original action.
Q. Haw does Todd-AO manage to give
"participation" to on audience compared
to other processes?
A. Todd-AO meets all the requirements
posed in the answers to the preceding
three questions. The result is that those
viewing Todd-AO feel that they are looking
through a gigantic window in the end of
the theatre out into the world which is
being portrayed by the motion picture.
This is the greatest realism we believe can
be produced.
Q. What is new in the filming end ol
producing a picture in Todd-AO?
A. The cameras are new although veij
similar in general principle of operation t|
standard 35mm cameras, and only vei
slightly larger than standard 35mm can
eras. The lenses used in the photograph
are completely new and a very radical
provement on any lenses which have bee
made up to now. The sound record
system is unusual in that it provides
independent sound channels with the vei
highest fidelity and signal-to-noise ratii
The final sound record is thus of the higl
est quality that present sound recordiE
methods can produce.
Q. Why do you use 65mm film?
A. 65mm film is used in the cameras
provide a picture area nearly four tim,
that of the standard 35mm camera fran
This larger picture area results in a con
spondingly more perfect photograph a:
permits far greater detail and sharpness
the final picture projected in the theat.
Q. Why do you project with 70mm fill'
A. The projected picture is the same s;
as the camera negative picture, but 70ni
film is u.sed in the projectors to provi
.'ipace on the film for the six high fide7
magnetic sound tracks.
Q. Why do you have a five-perforatn
pulldown sprocket, versus the stondd
four?
A. We use the five-perforation pullddJ
as a matter of mechanical convenience
Q. What ore the basic features of le
present Todd-AO cameras?
A. The Todd-AO cameras use a pulld.n
claw and register pin mechanism actue

RODGERS 4 HAMMERSTEIN'S
"OKLAHOMA!"
\
A
'
Motion Picture Milestone
produced in TODD-AO
UmU^H'-xtends its
lomplinu'iUs to The TODD-AO
Corporation and the new
production "OKLAHOMA!" This
new system now Ininps to motion
picture audiences an excitingly
new and unusual sensation of
reality from a deeply curved screen.
This is undoubtedly the most
imiiortant contribution to the
modern art of motion
picture reproduction.
After careful investigation of the
leading firms throughout the world,
Philips was chosen by American
Optical Company as the one
company best qualified to
collaborate in the design and
manufacture of this universal
projection equipment. The new
equipment will accommodate either
70 mm. or 35 mm. film and is
also capable of reproducing any of
the existing sound systems.
This is but one of the innumerable
achievements in the design and
manufacturing craftsmanship
which is an integral part of Philips
products wherever they are found
throughout the world
//te p/ic.^t fH nictien-ftfcfttte /nojecfictt effar'/tfuen^
Represented by:
NORTH AMERICAN PHILIPS COMPANY, INC.
100 EAST FORTY SECOND STREET
NEW YORK 17, NY.
^XOFTICE :: October 15, 1955 11

AN ALL-PURPOSE
PROJECTOR
Todd-AO, in Addition to Own Process, Can Handle
Seven Combinations of Sound and Film
I: I N THE FALL of 1953, Philips of the
Netherlands, officially known as the N. V.
Philips Gloeilampenfabrieken. located in
Eindhoven, Holland, entered into an agreement
with American Optical Co. of Southbridge.
Mass., to design and develop a
special projector for the Todd-AO process.
Thus was started the actual work on the
apparatus capable of projecting a picture
on a screen giving the audience a tremendous
sense of participation and yet "all
coming out of one hole."
The prototype, built according to specifications
drawn up in a joint meeting of
Philips and American Optical design engineers,
was put together in the Philips
factories at Eindhoven, where the projector
head is still manufactured. The marketed
model, known as the "All-Purpose" Projector
DP70. is capable of projecting not
only Todd-AO 70mm film, but seven other
combinations of sound systems and film
processes, including Cinemascope and
standard 35mm.
INCLUDES A TILTING MECHANISM
The projector includes a tilting mechanism
which rotates around a high point so
that there is only a .slight movement to the
center of gravity. Projection angles as far
down as 28" and as far up as 20° can be
reached, so the projector, it can be seen,
may be used in upward-throw drive-in
theatres.
For the technical-minded, the following
Systems
facts will prove of interest: modem features
of the projector include a centrifical
switch to drop the dowser, if the film speed
is too low, a water flow switch to cut off
the arc, if the cooling water is cut off, and
stop switches on both sides of the chassis.
The built-in optical preamplifier is of a
special plug-in design so that a new unit
can be substituted almost instantaneously
in case of breakdown. The single-bladed
conical shutter cuts twice for every frame
and gives 54 per cent efficiency. Two separate
motors are provided to run at 30
and 24 frames per second, respectively, and
to provide quiet operation with a minimum
gear complexity.
HAS CONSTANT FEED SPROCKET
A constant feed sprocket is provided on
the magnetic film path, between the upper
fire rollers and the magnetic ten-channel
head; this sprocket evens out the potential
jerkiness in the film as it comes out from
the upper magazine—and. as a result, insures
perfect, steady contact at all times
between the film and the magnetic head.
All sprockets and rollers in the projector
nonmagnetic aluminum
head are made of
or nylon with outstanding wearing abilities.
The projector gate is made of tantung. a
special metal alloy that has excellent hardness
characteristics to prevent wear and
will not become magnetized.
An additional new feature is that the
lower magazine or takeup reel is driven by
a vertical shaft extending from the projector
mechanism, thereby eliminating
chain or belt drive.
The Todd-AO process is compatible with
any reputable souna system on the market
today. Todd-AO sound is six-channel magnetic;
there are five behind-the-screen
speakers, while a sixth track is a surround
setup. In the remodeled Rivoli Theatre in
New York, the power amplifiers are from
Ampex. while the speakers are Altec-Lansing.
Pre-amplifiers and reproducers in
this theatre were especially made for Todd-
AO in this first installation.
For the Egyptian Theatre, in Hollywood,
the "most complete and flexible sound
system ever placed in a theatre" has been
installed, according to Ross Snyder, thea-;
tre equipment sales manager for the Ampex
Corp.
COMPLETE AND FLEXIBLE SOUND SYSTEM
Reported Snyder: "Specially designed to
accommodate the new Todd-AO process in
which 'Oklahoma!' was filmed, the system
can play six simultaneous sound track;
from either a separate magnetic film oi
from the same film on which the picturf
appears.
"In addition to its ability to handli
Todd-AO pictures shown on the new pro
jector. the Ampex system also provide
complete facilities for sound from stand
ard single-track optical sound-on-film
from three or four-track CinemaScope pic
tures or from two, three, or six-trac
magnetic tapes to provide stereophonic in
termission music."
Due to the differences in projectio
throws from theatre to theatre, designei
of the Todd-AO process have developed
series of special CineApergon lenses U
Continued on page
The Todd-AO All-Purpose Projector Is Compatible to All Projection Systems
1. Arc Lamp
2. Projector Head
3. Upper Magazine
4. Window
5. Upper Fire Trap
6 CineApergon Objective
and Mount
7 Lens Mount Bracket
8 Upper Motor
9 Inching Knob
10. Belt Housing
1 1 Lower Motor
12. Upper Base
13 Water Line Connections
14. Cutout tor Electrical Leads
15. Hold down Screws
16 Leve'ing Screws
17. Lower Base
18. Arc Lomp Bracket
19. Arc Lamp Push Button
Switches
20 Motor Push Button
Switches
21 Lower Fire Trap
22 Motor Selector Switch
23. Connector Hole, Optical
Sound Cable
24 Lower Magazine
12
The MODERN THEATRE SECTlN

!..VI'il//,//: ,
^/^A/
(when all
those wonderful reviews come in)
Congratulations
Rodgers and Hammerstein
on
''Oklahoma 55
in Todd'AO
Made on Eastman Color Film
Motion Picture Film Dt-partnit-nt
EASTMAN KODAK COMPANY
Roclicster 4,
N. '\'.
W. J. GERMAN, Inc.
Agents for the sale and distribution of
Eastman Professional Motion Picture Films
Fort Lee, N. J.; Chicago, III.; Hollywood, Calif.
f B1:0rnCE :: October 15. 1955 13

ALL-PURPOSE PROJECTOR
Continued from page 12
projection in any theatre. Seven different
lenses, having focal lengths of f 2.6", 3".
3.5", 4.1", 4.8", 5.6", and 6.6" respectively,
are available to theatre operators installing
Todd-AO. These are lenses of special
a-spherical optical surfaces and unusual
speeds, capable of covering the wide film
with over-all striking realism.
Pi'obably the mo.st striking technical detail
of the entire Todd-AO system is the
deeply curved, coiicave screen. F^indamental
to the system, the screen is responsible
for creating in the audience a, distinct sensation
of personal participation. Moreover,
it eliminates so-called ".squeezed" images
such as the strange elongated narrow figures
seen from side seats in the front row
for standard screenings.
BASED ON EUCLIDEAN GEOMETRY
A principle of Euclidean Geometry is the
basis of the elimination of squeeze in the
curved screen image. Euclid taught that for
an observer standing in the edge of a circle,
equal arcs subtend equal angles anywhere
along the circle. Thus, even those in the
audience right up close to the screen can
still get a good view of the picture.
Another advantage of the curved screen
has to do with nature of human vision. The
eyes must be focu.ssed and their angle of
convergence must always be adjusted for
the distance to the .screen. A large flat
screen has portions at widely varying distances
from the audience, and their visual
convergence and focus must be constantly
changed. This is effectively eliminated
when the deeply curved screen is used.
Motion is now possible toward the viewto
TODD-AO
and
RIVOLI
THEATRE
• * *
NATIONAL TICKET CO.
Shomokin,
Pcnno.
Rcscrvec/ Seof Specialists
PALACE THEATRE BUILDING
N. Y, Office Ph. PL 7-1426
Threading layout for the Todd-AO projector when 70mm film is used with magnetic sound (left) on
when using 35mm optical sound (right) is shown above. Eight different motion picture systems, includin
CinemaScope or any other widescreen system film with four magnetic sound tracks or with optical soun
tracks or with Perspecta Sound, ore compatible with this "oil-purpose" projector manufactured by tl
Philips Works in Eindhoyen, Netherlands. Key to the numerals:
1. Upper fire trap guide roller
2. Upper fire trap rollers
3. Upper pad-rollers
4. Upper feed sprocket
5. Nylon pressure roller
6. Tension indicator
7. Piloting guide roller
8. Adjustable guide roller
9. Lens mount clomping bolt
10. Lower pad-roller
1 1 Lower fire trap rollers
12. Lower fire trap guide roller
13. Hold-back sprocket
14. Optical sound unit
ing audience and away from it, thanks to
the shape of the screen. A ride, for example,
seems to carry the viewer forward
into the scene as the details slip past him
on either side with great realism.
An interesting sidelight on human vision
in relation to the Todd-AO process was indicated
by Dr. Brian O'Brien of the American
Optical Co. Explaining how the human
being with normal vision sees, he
commented, "The eyes of the observer shift
about, pointing in the direction of that object
or detail which is of chief interest at
the moment. Unfortunately, in our research
on Todd-AO, we had to go the human
eye one better, because we couldn't
afford this luxury of shifting about." The
camera would take, and the projector
would then show, one view which would
have to be acceptable to all viewers, he indicated.
The deep curve of the screen introduced
.some problems of its own, however. One
was reillumination, the other brightness.
If light shining on one part of the screen
scatters onto another part, contrast is reduced
and colors are le.ss bright. Somehow
the light had to be thrown back at the
audience and not allowed to flood other
parts of the screen. This was the reillumination
problem.
15. Sound drum
16. Pressure roller
17. Guide roller
18. Lower film gate pad-roller
19. Intermittent film sprocket
20. Aperture plate
21. Pressure bands
22. Upper loop
23. Intermediate sprocket
24. Upper film gate pad-roller
25. film gate
26. Lower loop
27. Lens mount lever
28. Exciter lamp housing
The other problem was simply that '
getting enough light. If the same lisf
that is used in standard 35mm project ii
is spread over a screen more than fir
times larger, it will only be one-fourths
bright. Part of this problem was overcce
by use of a larger film, but, in addition!
was important that the screen act as -
ficiently as possible in redirecting the li
to the audience and not wasting any oil
in lighting up the walls, ceiling, or •(
other parts of the screen.
Both of these problems have now tn
solved by molding and coating the :•-
faces of the screen so as to make the 1
go in the desired direction and no otr
The result is a screen whose surfac i>
made of plastic-coated cotton cloth, 'n'
plastic is deeply embossed with tiny c-
tangular mirrors i600 to the .square in'
and aluminized to give high reflecti-7
In each portion of the screen the miP'''
arc set at the correct angle to directhf
light where it is needed, and keep it £»>
from where it is not wanted. The invio''
seams are made strong, smooth, and f'
of wrinkles with the aid of a fiberglass iP'
at the back. The screen surface conftf'
with the usual fire regulations and ca ^'
easily washed. The Todd-AO compan itself
manufactures and installs the scr'n»
14
The MODERN THEATRE SEC ON 1M

: October
WORLD'S LARGEST CONSOLE
16 6-channel groups.. . 96 input channels
This huge console, custom built by Westrex for the
Todd-AO production, "Oklahoma", was designed,
manufactured, and delivered in six months as part
of the complete recording, re-recording, and editing
equipment supplied by Westrex.
Research, Distribution and Service for
the Motion Picture Indiistry
Westrex Corporation
111 Eighth Avenue, New York 11, N. Y,
Hollywood Divition: 4601 Romalno SirMi, Hollywood 38, Calif.
AT LEFT: Lineup of dubbins mnchinca and dubbinB recorder.
Rc-rccordod version is 6-trnck stereophonic Bound on
3.^mm mnitnetic ftlm. AT RIGHT: Westrex Ediler-witb TOmm
film in the picture KBte. and two .IBmm sound films, one in the
rcKular (cnte and one in the special sound head attachment-
OFFICE
:
15, 1955 15

WHY WE WAITED
FOR TWELVE YEARS'
Writers of Oklahoma!' Tell Why Todd-AO Met Their Standards for Film Version
By RICHARD RODGERS
And OSCAR HAMMERSTEIN II
I
Vw E can't help having a special affection
for "Oklahoma!" It was the beginning
of our partnership. That's one of
the reasons why we took so long to sell
the movie rights. We were unwilling to
trust our first child to anyone but ourselves.
We solved the problem by forming our own
picture company through which we are now
presenting "Oklahoma!" as the first production
in the new motion picture process.
Todd-AO.
WANTED FULL RESPONSIBILITY
When people ask us: "What did they do
with 'Oklahoma!' in Hollywood?" we have
"
to answer that there is no "they in this
case. If anything is wrong with the picture,
don't blame "them." Blame us. We take
full responsibihty. This does not mean, of
course, that we can yet call ourselves picture
producers. The production was put
in charge of Arthur Hornblow jr., a talented
producer of great and long experience, and
FYed Zinnemann, who most recently directed
"Fi-om Here to Eternity" and "High
Noon."
When we first opened "Oklahoma!" some
12 years ago as a stage play, we were
exhilarated with the wonderful reception
accorded our first joint effort. It was like
a first kiss, a first glass of beer, a plunge
into cooling lake waters on a hot day. We
waited 12 years to film the play because
we felt that producing "Oklahoma!" in a
new medium might not be as stimulating
as the original—unless we could do something
that would make the motion picture
"Oklahoma!" again a first in our experience.
We waited 12 years and when we
first saw a demonstration of the Todd-AO
process we realized what we had been
waiting for. Unconsciously we had been
groping for some way to give our story
the visual scope, the big outdoor feeling it
needed.
SELECTED LOCATION IN ARIZONA
The motion picture art has certain
mechanical and creative advantages. We
wanted to get the full benefit of all of
these, especially the pictorial qualities that
our new lens could give us. Producer
Arthur Hornblow surveyed landscapes in
Oklahoma and other places before selecting
the location in Arizona. The San
Raphael valley, just off Nogales, Ariz., was
the one place that met all of our requirements.
We needed beautiful cloud formations,
skies free of airplanes, and rolling
green fields unobstructed by symbols of
commercial developments such as factories,
derricks or skyscrapers.
We grew our own corn "as high as an
elephant's eye"—at $8.95 an ear! We built
a complete farm designed by Oliver Smith,
"Aimt Eller's farm." consisting of a two-
Oscar Hammerstein II (left) and Fred Z'mnemann, who directed the picture, discuss a scerte to be photographed
on location. Most of the film was shot in Arizona.
story dwelling, a barn, a windmill, a smokehouse
and a hurricane cellar, at a cost of
about $100,000. Actually, we created a bit
of 1907 Oklahoma in Arizona.
Mr. Zinnemann's insistence on authenticity
brought forth some unusual movie
props—seven acres of wheat, a peach
orchard and the necessity that the corn
grow on a sloping field adjoining the farm
house set.
As there was no natural water
supply, wells were dug to irrigate the crops.
The fields were planted, with the stipulation
that they be at the peak of growth on
July 14, a date designated months before
as the start of the shooting schedule. When
filming began, the wheat was ready for
harvest and the corn was "as high as an
elephant's eye," thus eliminating the
necessity for changing the lyric to "as low
as an elephant's toe."
Another major location in the filming
of "Oklahoma!" was the railroad station
at Elgin, a tiny whistle stop 'population
17 people and 24 cameras > about 30 miles
from Nogales. Here. Agnes de Mille staged
the dance sequence for "Kansas City,"
A third location was a ranch at Amado,
RICHARD RODGERS
The music is his.
midway between Tucson and Nogales, where
more corn was planted and grew 16 feel
high!
The logistics of taking actors, light men
sound men and all sorts of gear from Holl.vwood
to our base of operations would havi
been enough to terrify anyone but a mo
tion picture producer like Arthur Horn
blow. A herd of 2,000 cattle was used am
a smaller herd of Cadillacs and trucks o
various makes required an unbelievabl
number of drivers—drivers of trucks, cam
era trucks, sound trucks, busses, limousinf
and trailers.
To manage the herd of cattle, we hire
cowboys and wranglers to control thet
A train of cars and a locomotive of tt
period were procured. An old-fashionf
railroad station was built to receive tl
train. All of these details, man-made at
nature-made, are fully accounted for
the 128° angle coverage of the deep curvi
Todd-AO screen.
For many years, theatre people like ou
selves have thought it fashionable to lo
down our noses at the synthetic procedf
of picture making. Perhaps this is a go
time to state that no art form exists if'
is not synthetic. The ceihng of the Sisti'
Chapel is a collection of figures, the Fili
Symphony of Beethoven is a collection'
notes. The importance here is what tW
collections have to say. Whether or i'
the camera stops 18 times during the fil'
ing of a given scene is of no importaif
whatsoever. The only thing that shol
interest us is what the finished scene *
to tell. The art of motion pictures i'*
laboriously difficult one, but it is an 'I
nevertheless when its basic materials ''
good and when they are expressed vfi
talent and emotion. That our picture '•
sion fulfills these requirements is
^
prayer for "Oklahoma!"
16 The MODERN THEATRE SECT'N

AMERICAN SEATING
congratulates New York
7592 American Bodiform Chairs
will make patrons realize
how truly
IS PART OF WE PICTURE
on the reopening of the famous
RIVOLIk.
THEATRE <
with the
world premiere of ''Oklahoma"
(yfmeucanSeaUiy (bmpantf
WORLD'S LEADER IN PUBLIC SEATINO
sportotkMi, Stadium Seating, FOLDING CHAIRS
Be sure fo visit our exhibit at
TESMA Booths 37 & 38
BO»FnCE ;: October 15, 1955 17

Six-Track Stereophonic Sound System
QUESTIONS
AND ANSWERS
Continued from page 10
Used in Recording Oklahoma!'
Many favorable reports have been reported
about the superb quality of the sixtrack
stereophonic sound recording of
Rodgers and Hammerstein's production,
"Oklahoma!" at MGM studios using the
Todd-AO process. This recording was dons
entirely on equipment furnished by Westrex.
ESPECIALLY DESIGNED BY WESTREX
Almcst every item of equipment involved
in thi.s undertaking was especially designed
by Wcstrex for Todd-AO. Two six-channel
stereophonic production recording systems
were supplied which were used both on
locat-ion and on the stages at MGM studios.
These systems consisted of mixer input
facilities capable of accommodating six
stereophonic microphone inputs, a sixchannel
RA-1547 Recorder and associated
power supply equipment. Both of these
systems were mounted in van type mobile
units containing their own power supplies
and were, therefore, self-sufficient units on
locations where commercial power was not
available.
A special stage at MGM studios in Culver
City was completely equipped to do the
complex re-recording work necessary on
such a picture as "Oklahoma!" This installation
required a special console capable
of accepting 96 separate input circuits.
Arrangements were made so that circuits
could be handled separately or grouped
under controls so that each .separate film
containing six magnetic sound tracks in a
stereophonic relation could be controlled
with one attenuator. The main console is
over 20 feet long and arranged to accommodate
a five-man crew. All necessary
equalizers, auxiliary volume indicators and
associated equipment are included in the
main console.
CABINET FOR AMPLIFIER
As.sociated with the con.sole is an amplifier
and power supply cabinet which also
contains the large jack bay necessary for
the proper inter-connection of all the circuits
Involved.
To reproduce the music, dialog and sound
effects tracks associated with the rerecording
operation, Westrex furnished 12
RA-1551 Type six-track stereophonic reproducing
machines. Two additional RA-
1547 six-track stereophonic recording machines
were furnished as a part of the rerecording
installation. The.se recorders
also wore used in the scoring operation.
Pour racks of special power supply equipment
were required to power the rerecording
machine room.
For monitoring the re-recording operation,
Westrex furnished five special horn
systems for use behind the screen and two
sets of surround speakers for use in the
•--^^
Special Westrex six-channel RA-1547 recorder and
associated power supply equipment for Todd-AO.
Westrex developed almost all equipment lor recording
the sound for "Oklahoma!"
rear of the auditorium. Associated with
the loudspeaker equipment Westrex furnished
six special amplifier systems, each
rated at 50 watts. These were especially
designed to keep distortion at full output
to the very lowest possible amount. This is
e.ssential since the entire recording and
reproducing system reproduces a considerably
wider band of frequencies than that
normally available with standard theatre
equipment. Associated with the dubbing
monitor reproducing equipment are six
special projection type volume indicators
and a projection type footage counter.
These are placed near the screen and
greatly facilitate the mixer's job of watchthe
picture and the sound level at the same
time.
NO COMPROMISE ON QUALITY
Probably the most outstanding reason
for the excellent quality of .sound recording
has been the insistence of sound director
Fred Hynes and the entire Todd-AO
organization that no compromise be made
with quality. The large amount of special
development work as well as the manufacturing
program involved was handled under
the supervision of Dr. John G. Frayne,
Westrex's engineering manager.
The Westr?x Edlter was modified to accommodate
two 35mm magnetic films, each
containing six stereophonic sound tracks
in association with the Todd-AO 70mm
picture film. The stereophonic sound conversions,
including the auxiliary six-track
stereophonic reproducer, were provided by
Westrex.
more than a corresponding 35mm camera,
so that the Todd-AO cameras can be used
in any situation where the standard 35mni
cameras are now usable.
Q. How mony types of cameras ore
there?
A. Basically, there is only one type of
Todd-AO camera, although it is provided
with a variety of accessories and lenses for
different photographic problems. In addition
to the regular Todd-AO cameras, special
high-speed cameras are provided for
certain "effects" shots, in particular for
model photography, but these, in common
with other high-speed cameras, do not usf
the Todd-AO eccentric linkage mechanisn
and are not intended for general photography
as are the regular Todd-AO cam
eras.
Q. What is the history of the Todd-AC
lenses and the "Bugeye Lens?"
A. The entire series of Todd-AO lense:
including the very wide angle lens whic
has been called the "Bugeye," has bee
designed under the direction of Dr. Robei
Hopkins of the Institute of Optics at tl-
University of Rochester. Di-. Hopkins h;
been a consultant to the American Optic
Co. from the beginning of this project, ai
designed the original Bugeye lens. Ho\
ever, a whole series of lenses both for car
eras and projectors have been require
these were furnished by a sizable group
designers employed by American Optic
Co., with the help of very modern els
tronic computing machinery installed '
the AO research department at Scutbridge,
Mass.
Q. Why does the lens cover 12f'
Why do others in the system cover 6,
48° and 37°.?
A. The reasons for the particular an(S
of coverage is our belief that the ciner.-
tographer can best portray the wide varjy
of scenes which he is called upon to ph(fgraph
only if he is provided with a vie
variety of lenses including the extnie
wide angle.
Q. Can print-downs be made from oj-
Todd-AO 65mm negative?
inal
A. Yes.
Q. What is the Todd-AO screen irde
of? What are its advantages?
A. The Todd-AO screen is made of M
fiber cotton fabric impregnated and cc.ed
on both sides with slow-burning plast i"
order to meet theatre fire preventiotrcquirements.
Its advantages are that it ves
a sharp and brilliant picture free froniln'
loss of contrast which would result »"
ordinary screen of ordinary material ere
bent into a deep curve. The ordary
screen material re-illuminates itself h^'J'
bent into a curve, thus diminishini "'^
contrast and crispness of the picture.The
Todd-AO screen does not have thi'disadvantage.
18
The MODERN THEATRE SEnON

I
and
: October
Todd-AO Switching-Relay- Equalizer Rack Assures
Compatibility With Existing Sound Systems
As ii fittins climax to the numeious
lineal contnbutioius Altoc Service Coip.'s
lU'ennK staff lias made to tlie develop-
.a of the complex sound phases of the
•a1-AO projection system, announcement
made this week of the completion and
ual delivery by Altec of a highly spe-
,;.'ed switching-relay-equalizer rack deigned
and fabricated at the company's
ilew York headquarters In behalf of Ameri-
.111 Optical Co.
.'.oc has received an order for 50 of
6RE panel racks for delivery to various
acatres throughout the United States.
S The SRE racks, some of which are still
1 process of fabrication at Altec's laborabrles
in New York, were designed under
he direction of former chief engineer E. 8.
jeeley now chief engineer for Altec-Lans-
'
C. S. Perkins, operating
'i8 1
Corp.
lanager. with a major part of the super-
'sory technical direction performed by
I Pfeiff. Altec headquarters staff engi-
'»er now on leave of absence with Toddk).
and staff engineer D. Demarest, who
'ipplled the basic drawings from which the
^ck was conceived and manufactured. The
: It-ate and multiple wiring circuitry was
-lUed by Altec electronics technicians
Toporkoff. N. Troiano and R. Kupchynwith
mechanical engineering details in
tiands of T. Carpenter.
According to Altec's engineering department,
the switching-relay-equalizer racks
ide complete compatibility w^ith all
'ing soimd systems now in use in the-
aties. permit liiiu the projectionist to select
operation, as the occasion may require,
from Todd-AO. CinemaScope, Perspecta or
optical recordings.
The Altec panel provides Individual
equalization and level balancing controlsscrewdriver
operated— for 20 magnetic
tracks. On a two-projector installation, the
facilities allow setting the six Todd-AO
channels on each projector for identical
quality; likewise the four CinemaScope
Ampex Corporation
ihaiiiiels on each machine. In addition, a
compact equalizer is provided f

N.Y. RIVOLI GETS A NEW LOOK FOR OKLAHOMA!'
Many Manufacturers and Suppliers Assist in Readying House for the Premiere
Regaining its stature as a showplace
on Broadway and, in turn, revitalizing all
of the Great White Way as the center of
the entertainment universe, the Rivoli Theatre
reopened its doors this week with the
roadshow engagement of the first film in
the new Todd-AO process, Rodgers and
Hammerstein's "Oklahoma!"
When United Artists Theatres, the circuit
whose management is intertwined
with that of the film's releasing organization.
Magna Theatre Corp., decided on
the Rivoli as the first Todd-AO showcase,
the movie house already had a venerable
history. So much so, in fact, that it was
immediately obvieus that the theatre was
in need of a complete overhaul no matter
what future it was to have in this business.
And, the mere year or so remaining on the
lease wouldn't suffice if "Oklahoma!" and
subsequent product in the Todd-AO process
were to come anywhere near the optimistic
expectations predicted by all who were in
on the ground floor of filmmaking in the
new widescreen system.
Hence, two things had to be done before
the Rivoli could seriously be considered for
Todd-AO exliibition on the scale intended
by UA Theatres, and they complemented
each other; a new, long-term lease had to
be negotiated and the 40-year-old theatre
had to be modernized, streamlined and redecorated
according to present-day specifications.
A lease for 15 years, then, was drawn up,
and then work on the "new" Rivoli began
in earnest. 'When it was completed, just
a few days ago. some $350,000 had been
spent, and everything inside the house, with
the exception of the four walls, had been
hauled down, revamped, reworked or at
least redecorated.
Not that this was necessary for the
Todd-AO installation, from a technical
point of view. True, there was some engineering
that had to be done, and some
survey work by Todd-AO experts to determine
the best size screen, best curve for
the screen, best angle of throw for pro-
.iection, etc. But all that is part of the
Todd-AO service, which is a part of the
installation "package" which can be obtained
for approximately $25,000.
Rather, to repeat, the expense of redecorating
and refurbishing undertaken by the
circuit was based on a desire to bring tc
life a 40-year-old movie theatre, and, a;
long as new installations had to be made
to renovate and reconstruct the house int(
a flagship theatre. Without the new lease
for example, the heavy reconstructioi
would never have been undertaken, official
of the UA circuit are quick to point out.
But as long as they were doing the jot
they would do it right. According to Jule
Catsiff, who supervises construction, pur
chasing, maintenance and concessions fo
the circuit, work began around July 1, con
tinuing until practically the opening pei
formance. One of the biggest remodelin
jobs tackled was that of new seating. I
place of the 2.000-odd 18-inch and 19-inc
seats in the Rivoli of former days, Amer
Seating was called on to provide aboi
1.650 wider seats, measuring 22 inch
across.
American Seating's Bodiform chair sty
with mohair covering was used througho
Selby's part in the success of over 400
CinemaScope insfallotions and
over 80 drive-in theatres throughout
the world has provided the
valuable background necessary for
first quality TODD-AO installations.
Selby offers a complete service
•Survey
•Design
• Manufacture
•Installation
•Accessories
1350 GHENT HILLS ROAD -AKRON i3, OHIO
J
20 The MODERN THEATRE SECION

I
. or
: October
I the theatre. The wider scats, of course.
'meant fewer tickets could be sold on the
two-n-day roadshow basis, but. Catsiff
stated. "Every seat is one you'd be satisfied
to sit in now."
SCREEN CURVE DEPTH IS U FEET
The screen, especuUly supplied by ToddlAO,
Is 66 feet long along tlie arc, but only
|50 leet wide along the chord, indicating
|lhe extent of the curvature. Height of Uie
screen is 27 feet. Distance at the center
ifrom arc to chord measures almost 14 feet,
fUJOther tipoff to the deep curve of the
pcieen.
I A special 'Oklahoma!" curtain was iuitalled
by Novelty Scenic Studios, special to
,Jie extent that an artist was commissioned
i.0 design an Oklahoma!" motif for it.
Philip Kessler of Novelty Scenic executed
\ht artwork from a design by Doris Lee.
;amed interior decorator.
1 The curtain, dominating a full third of
ihe theatre up front, is 90 feet around by
flose to 40 feet high. It is divided into two
'lalves, set on a circular track installed by
It. L. Grosh & Sons of Hollywood. The
krtwork was painted on the surface at
Hovelty Scenic Studios in New York. It is
made of a woven, porous transparent
wude so that sound can come through
jt. Cost was approximately $15,000.
Hangings, also supplied by Novelty Scenic
i
'.tudios, are made of the same material
s the main curtain, in a deep cocoa color.
)rapes are of a heavy fullness, with an air
f luxuriousness; they partially frame in
fie
curtain.
.SO that the appearance was modernized.
"We ripped out the gingerbread' effects,
then did a complete replastprinn job." Catsiff
stated.
Carpeting for the inner lobby, rear of
orchestra and down through the aisles
came from the Thomas Leedom Carpet Co.,
while lighting was supplied by Adams
Lighting Co. The hanging lights were
eliminated; downlighting is now dominant
throughout the house, with some spotlights
illuminating the screen and stage
of the theatre. These latter were obtained
from Kliegl.
A whole new front and two boxofflces
were constructed, with the old lobby gone
.ooo-^o
Stereophonic Sound
^''"^"^sScopi
;\Nt« AW'^
completely. Interesting feature of the
hou.se: a high wall at the rear of orchestra
blocks off the view of the screen, so that
standees, if they were to be allowed, could
not watch the performance. Other sidelights,
which tend to place the theatre In
the "legit" class, are the restriction
of concession sales to 25-cent-and-up
candy and only one Iwjvcragc, orange drink
in containers. Popcorn will not be sold.
An intermission of about ten minutes during
the showing of "Oklahoma!" will be Instituted,
however.
Outside the theatre, the entire front was
sandblasted, while the stainless steel marquee
was thoroughly painted and cleaned.
ALTEC PERFORMS
a
THE HAT TRICK!
When a major leaguer hits a single, a double, a triple
and a homer, his achievement is hailed as the
"Hat Trick."
ALTEC is the first service organization in the motion
picture industry to perform the "Hat Trick" through
its superb technical accomplishments in behalf
of Cinerama— CinemaScope— Stereophonic
sound— and now— the new screen miracle called
Todd-AO.
Rest assured ALTEC will continue to be in the
forefront of all technical advances
In motion picture sound.
99
ONE BOOTH AS A SALESROOM
/
,!•'•
» A unique part of the remodeling job for
|ie RivoU was the setting up of two pro-
[icUon booths, on two different levels of
tie house. The old booth, which will conjnue
to serve as the main site for the
irojection of pictures, is high up in the
;Ucopy's recesses, and about 30x13 feet in
|ze. The angle of projection throw from
'lis booth is about 22".
: :ie other projection booth has been
.1 into a space of about the same dimenj3ns
immediately below the overhang of
lie balcony, where several rows of "mezr.'.ne"
seats formerly existed. The proton
angle from this point will be only
practically level with the screen.
This booth will be used by the Todd-AO
•ople as a "showroom and salesroom" and
,J1 be open to exhibitors who visit the
eatre
, during the morning hours. Demonrations
will be staged here, and film will
projected on the screen to show those
hibitors. who operate theatres without
conies, that Todd-AO equipment can be
"ailed in their theatres with optimum
ults. In fact, during morning screenings
operators the two booths will be placed
operation, with each one taking over
a reel. Thus, it will be pointed out,
dd-AO film can be shown from either a
'alght approach or a high angle with-
't noticeable change in screen image.
rhe Interior structure and design of the
yise was changed during the alterations,
AMPEX .
Distributed by
161 Sixth Ave.. New York 13, N. Y.
SPECIALISTS IN MOTION PICTURE SOUND
f^-S:^:^^^-!-'^'^-:^:^^^^^^:^^^^:^:^:^^:^^^^:^:^^!:^^^^^^^^^^:^^^^^^^^^
MAGNETIC
introduces lis Superior
. World Renowned for
REPRODUCTION
6 TRACK ORTHOSONIC SOUND
As
Used in
RODGERS & HAMMERSTEIN'S
"OKLAHOMA!"
Produced In
TODD-AO
CIRCUIT CONSTRUCTION CORPORATION
233 W. 49th St. New York 19, N. .Y
' XOmCE
;
15. 1955
21

KESSLtR,
( ngineer,
First Feature Represents
EQUALIZER
RACK
$12,000,000 Investment
In Research. Production
V/klahoma!" was brought in by the
producers at a negative cost of $6,800,000,
one of the largest figures ever budgeted for
a motion picture. Arthur Hornblow jr.
was the producer, and Pi-ed Zinnemann the
director.
Add to the negative cost the fact that
some $3,500,000 went into the scientific research
to develop the Todd-AO process,
and the national and local advertising
bills, and it will be noted that about $12,-
000,000 already has been expended in behalf
of this production. Will "Oklahoma!"
repay its backers? This remains to be seen,
of course, but all concerned appear quite
confident. The stage version, they point
out, pulled down about $32,000,000 in the
past 12 years. The implication is that the
film version, potentially reaching a greater
audience, should do considerably better.
Shooting of the screen version of "Oklahoma!"
began on location in Arizona, near
the town of Nogales, on July 17 and was
completed 107 production days later on
December 6. 1954. Much has been made
by Magna 's publicity crew of the fact that
Arizona, not Oklahoma, .soil
was used.
Zinnemann tells of the first experiments
with Todd-AO to determine whether the
system was suitable for a picture such as
"Oklahoma!"
"During the first few weeks, with Harry
Stradling at the camera, we shot all sorts
of scenes—some of them exceedingly involved.
In the end, a very simple shot of
four young people relaxing at a picnic
table convinced everyone concerned, especially
Rodgers and Hammerstein, that the
Todd-AO process would be capable of fulfilling
all expectations, and the final decision
was made to go forward.
"Viewing that scene on the big, curved
screen, we felt as though we. ourselves,
were sitting at a picnic table. To me, as
a director, the greatest excitement of this
new medium lies in the fact that the
characters are brought to the audience
so intimately that one can almost read
their thoughts and feelings. I believe that
this heightens the impact of a performance
to a large degree.
"Due to the Todd-AO widescreen, it is
possible to show a vast part of the world
surrounding the protagonists without ever
losing the intimacy of their performance.
"It was this consideration which led us
to shoot a large part of 'Oklahoma!' on
location. This turned out to be a sweeping
decision which included even some of
Agnes de Mille's dance numbers. It led
to a great many trials and tribulations
which had us hanging on the ropes some
of the time. In the end, however, all of
us. Including Bob Surtees, who did the
masterful back-breaking and pioneering
job of cinematography, agreed that the
location work had been worth all of our
troubles."
22
Seats installed in
the Riyoli by American Seating Co.
are American Bodiform Restful chairs, y/ith mohair
upholstery and full-upholstered, long steel rear
panel backs and Bodiform self-raising seats.
Continued from page 19
The door protects against accident or
tampering, and allows for concealed wiring
and cabling.
This unusual Altec engineering accomplishment
comes completely interwired,
and meets Underwriters' Laboratory requirements.
Under the direction of Ralph Kautzky,
Altec northeastern division manager, Altec
engineering personnel under the super-
\ ision of F. Hall and S. Ti-ent, branch
managers, together with G. Evans, field
have been engaged for several
.\eeks in the installation of Todd-AOi
rquipment at the Rivoli Theatre in New
York. J. A. Childs, present technical supervusor
for Todd-AO, is a former member ol
.'iltec's engineering field staff assignee
more than a year ago to American Optica
Co. plants in New York and New Englanc
to collaborate with Todd-AO technician
in the development of the process.
ooooooo oooooooooooo o
o
o
OPHONIC SOUND
BY
EC LANSINC^
oooooooooooooooo
Today more theatres use Altec Lansing stereophonic
speakers and amplifiers than all other makes combined.
Proof enough that Altec "Voice of the Theatre"
speaker systems and Altec amplifiers and controls are
the best for quality, dependability and economical
operation. More films than ever have stereo sound.
See your theatre supply dealer now for early delivery
of the finest stereophonic equipment, Altec Lansing.
9366 S»NT» MONICA BLVD.. BEVERLY HILLS. CALIF.
'Specialists In Motion Picture Sound"
ALTEC
• 161 SIXTH AVENUE, NEVJ YORK 1 3. N. Y,
THE "OKLAHOMA'" FEATURE PRESENTATION CURTAIN, 90-0 AROUND BY 40 0'
HIGH, FOR THE TODD AO WORLD PREMIERE OPENING AT RIVOLI THEATRE, N Y.,
MADE BY US AND PAINTED BY AND UNDER DIRECT SUPERVISION OF PHILIP KESSLER.
• ORIGINAL DESIGNS BY DORIS LEE •
ALL OTHER DRAPERIES,
III
CURTAINS AND WALL COVER-
INGS ALSO MADE AND INSTALLED BY OUR COMPANY
III
NOVELTY SCENIC STUDIOS,
A I PRES
INC.
432EAST91STSTREET NEWYORK2 8. N. Y TRAFALGAR 6 801
III
DECORATING - DRAPERIES - STAGE CURTAINS • MURALS • CURTAIN TRACK!
3Ath YEAR OF UNSURPAiSi P CR AF I SM ANSHIP AN13 SLIPERIOR SERVICE
The MODERN THEATRE SEClON

I
rrnpicd
'
:'.
. ture
1^
flMICECBDDilJJJiJ'lJJDS
1)6 EXHIBITOR HAS HIS SAY about pictures
ALLIED ARTISTS
v-Mners. The (AA>—Wild Bill Elliott,
Grey, Henry Morpan. A good enough
for our Saturday change. Did averiiess,
so no kick. Played Sat. Weather:
I) W. Trisko, Runge Theatre, Runge.
T. Small-town and rural patronage.
t Gun Decision (AA>—Guy Madison,
Devuie, Peggy Stewart. Deliver me
;-.y more like this! Evidently two old
'.liier.s patched together, as the whole
d Story change right in the middle
•.wo. Farewell, Allied Artists! Played
it Weather; Hot.—Frank R. McLean,
The.itre, Coulterville, 111. Small-town
K..-
wl rural patronage.
Chasers lAAi—Huntz Hall. Leo Gorcey.
; Gorcey. Bread and butter on Sunday
tter-than-average Monday. Weather:
n -Lew Bray jr.. Queen Theatre, McAUen,
Te, Bnglish-Spanish-speaking patronage.
COLUMBIA
I
fre Asainst the House (Colt—Kim Novak,
Or Madison. Brian Keith. This is a picture
different twist, that has action galore.
'.ve played it on a sneak preview and
to be of the detective type, I believe
''d
r regular playdates we will do better
iveraae as word-of-niouth about the
:-turc it is is spreading around. Sneaked
(
lay. Weather: Cool.—Robert Klinge,
:, Theatre, Sedalia, Mo. Medium size
md rural patronage..
r
Silent Men, The (Colt-Glenn Ford, Bar-
ha
f Stanwyck, Edward G. Robinson. Here is
bia's first big outdoor Technicolor
;-.
in Cinemascope, and it is one of
-t. If you like your westerns rough.
it. Westerns still are my patrons'
film fare. You can use this one on
est playing time. Played Fri.. Sat.
Kelloff, Spur Theatre, La Veta, Colo.
own and rural patronage.
ining Renegrades iCol)—Phil Carey,
:"van.^, Martha Hj-er. This is a nice
ilor action western. Will please all
iturday fans.—W. S. Funk, Star Thea-
Stephen, S. C. Population 1,000.
METRO-GOLDWYN-MAYER
Slipper, The (MGMi—Leslie Caron,
Wildmg, Keenan Wynn. A very
that the children loved. Don't
^uch adult business. Played Thurs.,
; D Harris, Gem Theatre, Gibsland,
•.all-town and rural patronage.
n Fire (MGM)—Stewart Granger.
Paul Dougla,s. Different type.
ilong the line of some other
-;;ch-quick jobs. Business averi««PUyea
Wed.. Thurs. Weather: Hot.—
P- Trisko. Runge Theatre, Runge. Tex.
c>m -town and rural patronage.
Melody (MGM)—Eleanor Parenn
Ford. Roger Moore. This is a
The picture has everything a good
needs and is itself exceptional in
-tir.j. direction and color. This type
•'ire
should appeal to the cla.s.sirs,
and those interested in the
•: :;orie Lawrence. The only thing
-nd wrong with the picture is that
'"en't enough music lovers. Those that
BookinGuide :: October 15. 1955
Ji'^'
came commented on the beautiful singing
and the lavi.sh scenes. Business was less
than normal, indicating again that people
go for the shows with lots of action, dash
and spectaculars. Art houses should do well
with this one. Played Sun. through Tues.
Weather: Pair and Warm.—F. A. Phillips,
Nortown Theatre, Flint Mich. Industrial patronage.
Marauders, The MGM i—Dan Duryea,
Jarma Lewis,
i
Keenan Wynn. A good action
.show, but film truck blew us up when we got
Interest in Fine Film
Hard on Concessions
T^.AN CALLED PF.TEK, A (20th-Fox) —
Richard Todd, Jean Peters. IMarjorie
Rambeau. Here is one of the finest pictures
we have ever exhibited, bar none.
We did not do extravagant business with
it. It is so interesting that our concession
business dropped to h.ilf normal because
we played it single bill—and just
nobody left his car to eat during tiie feature.
This picture beats "The Robe,"
"Demetrius and the Gladiators" and all
the other reUgious pictures rolled into
one. It is just so fine a picture. I am
tempted to bring it back and offer it at
free admission just to get people to see
it. Whether you lose or make money on
this picture makes no difference. It is
just a wonderful picture that you should
play.
Sky Drive-In.
.\drian. Mich.
ROBERT B. TUTTLE
only the first three reels. Had to miss the
first show at matinee and here that hurts.
Played Sat. Weather: Hot.—D. W. Trisko,
Runge Theatre, Runge, Tex. Small-town and
rural patronage.
Tennessee Champ (MGM)— Shelley Win-
Keenan Wynn, Dewey Martin. Comedy
ters,
with a religious angle, and fairly good comedy
at that, but many thought it made a
little light of religion. The fight scenes are
good. I would say play it. You won't go
wrong. Played Mon.. Tues. Weather: Good.
P. L. Murray. Strand Theatre. Spiritwood,
Sask. Small-town and rural patronage.
PARAMOUNT
Bridges at Toko-Ri, The (Para)—William
Holden. Grace Kelly, Fredric March. Here's
a movie to please everyone. Action for the
men, a love story for the women and a couple
of kids in it to please your kid business. You
have four top stars in this. WiUiam Holden
and Grace Kelly live up to their Oscars.
Mickey Rooney has always been well liked
here and his fans enjoyed his funny role.
As for Fredric March, there's a trouper if
there ever was one. Every time I see him. I
can't help but think what a wonderful job of
acting he did in "The Best Years of Our
Lives." and in this one he was tops. Played
Sun., Mon.—Mitchell Kelloff. Spur Theatre.
La Veta, Colo. Small-town and rural patronage.
Country Girl, The (Para)—Bing Crosby,
Grace Kelly. William Holden. Outstanding
performances by three of our favorite .stars.
Did tnore business than we have been accustomed
to for lo these many months. Played
Sim., Mon. Weather: Good.—Paul RicketLs,
Charm Theatre, Holyrood. Kas. Small-town
and rural patronage.
Knock on Woofl (Para)—Danny Kayc. Mai
Zeltcrling. David Burns. Due to a combination
of things, this failed to do any business.
It's a fine show with many funny situations.
A crowd pleaser, but no crowd. Played Tues.,
Wed.—Frank E. Sabln, Majestic Theatre.
Eureka, Mont. Small-town and riu-al patronage.
Run for Cover (Para) —James Cagney,
Viveca Llndfors, John Derek. Overrated
Paramount western with Cagney haming in
his usual gangster type of acting. A fair
chase western, but VistaVision- did nothing
in selling this one. Business near normal for
weekend trade. Not another "Shane." Played
Thurs., Fri., Sat. Weather: First cold snap.—
Ken Christianson, Roxy Theatre, Washburn,
N. D. Population 900.
Seven Little Foys, The (Parai—Bob Hope,
Milly Vitale, George Tobias. This picture,
teamed with Disney's "Stormy." fooled me.
Ordinarily, musicals of any kind just don't
hit any gongs in our drive-in. We not only
opened to a full hou.se, but the public responded
the second two days remarkably .solid.
"Stormy" helped, naturally, but Hope had it
in this show.—Robert B. Tuttle. Sky Drive-In,
Adrian, Mich.
RKO RADIO
Americano. The i RKO >—Glenn Ford, Frank
Lovejoy, Cesar Romero. A good picture with
a Spanish background that would have done
excellent business had we played it before
all the Mexican cottonpickers left. Even with
the odds against us, we did above average.
Played Sun., Mon., Tues. Weather: Hot.
D. W. Trisko. Runge Theatre. Runge. Tex.
Small-town and rural patronage.
Hans Christian Andersen iRKOi —Danu'
Kaye, Farley Granger, Jeanmaire. A lovcl;.
production. Kaye and the cast turned in flawless
jobs. But I did have some walkouts
among the western, action boys. Too much
ballet for them. Some of the gals came
twice. Weather: Okay.—Frank E. Sabin. Majestic
Theatre, Eureka, Mont. Small-towii
and rural patronage.
Sword and the Rose, The iRKOi—Richard
Todd. Glynis Johns. James Robertson Justice.
Doubled with "Blackbeard, the Pirate," for a
good family program. This drew people away
from their TVs that I haven't seen for a
couple of months. Boxoffice average, comments
good. Played Thurs.. Sat. Weather:
Warm.—Lew Bray jr.. Queen Theatre, Mc-
AUen, Tex. Engli.sh-Spanish-speaking patronage.
REPUBUC
Eternal Sea, The (Repi —Sterling Hayden,
Alexis Smith, Dean Jagger. A very good picture.
One you will be happy to invite your
ministers to see. One complaint—black and
white. Played Thurs., Fri.-M. D. Harris.
Gem Theatre, Gibsland. La. Small-town and
rural patronage.
Timberjaek iRep)—Sterhng Hayden. Vera
Ralston. David Brian. Picture and color good.
theme song good, but there was something
lacking. Don't know just what it w.'i> Boxoffice
was fair. Played Sun.. Mon. Weather:
Continued on following page>

:
October
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
Good.—D. J. Seng. Karlstad Theatre. Karlstad,
Minn. Small-town and rural patronage.
20th
CENTURY-FOX
Desiree (20th-Fox)—Marlon Brando. Jean
Simmons. Merle Oberon. Beautiful, historical
and well done. No business. Definitely not for
a small situation. Played Wed.. Thurs. Weather;
Hot.—D. W. Trisko. Runge Theatre.
Runge, Tex. Small-town and rural patronage.
Gunfighter, The (20th-Fox)—Gregory Peck,
Millard Mitchell, Helen Westcott. Doubled
this on top, with "Invaders From Mars." but
wanted to make a separate comment on this
one. First off. Gregory Peck just naturally
means pretty fair boxoffice for me and besides,
this is a picture people wanted to see.
Had a missout on this opening day and had
people turn away, BUT they came back on
Friday. Everyone who saw it talked up a
storm, and almost buttered the bread. Played
Thurs., Sat. Weather: Warm and rainy.—Lew
Bray jr.. Queen Theatre, McAllen, Tex. English-Spanish-speaking
patronage.
King of the Khyber Rifles (20th-Fox)—
Tyrone Power, Terry Moore, Michael Rennie.
Maybe the reason for our disappointment was
that we expected too much and did not get
it. Focus was not too good. Fox didn't follow
the book when they made this one. Played
Wed., Thurs., Fri., Sat. Weather: Cool.—
Harold Bell, Opera House, Coaticook, Que.
Small-town and rural patronage.
Man Called Peter, A (20th-Fox)—Richard
Todd, Jean Peters. Marjorie Rambeau. Congratulations.
Fox. on a wonderful picture, and
the wonderful high percentage we paid for
It. Disregarding all fault.s with the poor date
etc., it was still a pocketful of money for us.
Our percentage was close to 225, doing about
75 per cent better than "The Seven Year
Itch." What more could a movie patron ask
for than w'ide-vision Cinemascope, beautiful
color, wonderful story and good stars? Why
doesn't Hollywood consider Richard Todd
and Jean Peters for Academy Awards, rather
than Marlon Brando. Vivien Leigh or Marilyn
Monroe. Played Tues., Wed., Thurs.
Weather: Fair.—Jerry B. Walden. Crest
Theatre. Seagoville. Tex. Small-town and
rural patronage.
River of No Return i20th-Fox)—Robert
Mitchum. Marilyn Monroe, Rory Calhoun.
Fox sold us this for the jackpot of Cinema-
Scope. Well, it ended up they got the jack.
we got the pot. Don't fool yourself, we could
see the bottom and we gave this one a lot
of extra w'ork. If Marilyn can act. I see
nothing from stopping the rest of us—some of
us should make it. Played Wed.. Thurs., Fri.,
Sat. Weather: Cool.—Harold Bell, Opera
House, Coaticook. Que. Small-town and rural
patronage.
Soldier of Fortune (20th-Fox) — Clark
Gable, Susan Hayward, Michael Rennie. Coming
in two days after Labor Day. we knew
this would have tough sledding. It was a
good action picture, with some Interesting
and beautiful backgrounds. Gable sure Is
a good-looking cu.ss still, and as a single
bill, business held up fairly well. Played
Welcome Back to EHHS
To Jerry B. Walden
Just a nolo Ki say I'm (jlad to be bark
contrihiitinR (» KIIIIS. Has been two
years since I've written anything for the
eolunin. hut hoix- that you will aKain enjnv
reading mv eommcnts on present
films.
Crest Theatre
SeaRovillc. Tex.
JERRY B. WALDEN
Wed., Thurs.. Fri.—Robert B. Tuttle. Sky
Drive-In, Adrian. Mich. Urban and rural
patronage.
There's No Business Like Show Business
(20lh-Fox>—Ethel Merman, Donald O'Connor,
Marilyn Monroe. An excellent musical
that did w'onderful business here for a musical.
The number of days we played it, it
outgrossed "White Christmas" and we made
more money, which really counts. O'Connor
at his very best. Pleased everyone! Played
Sun.. Mon., Tues. Weather: Stormy.—Ken
Christianson. Roxy Theatre, Washburn, N. D.
Population 900.
Three Coins in the Fountain (20th-Fox)—
Clifton Webb. Dorothy McGuire. Jean Peters.
This is the best Cinemascope picture I have
played to date. I have at last received lenses
First AA CinemaScope
Picture 'A Honey'
\A7ICHITA (AA)—Joel McCrea, Vera
aiiles, Lloyd Bridges. Congratulations,
Allied Artists. Your first Cinema-
Scope is a honey. You produced it to fit
right down the alley of small-town
exhibitors and that's what we need. Play
it, boys. You won't be disappointed.
ROBERT KLINGE
Uptown Theatre
Sedalia, Mo.
to suit my throw and screen, which helped
considerably. This picture will make your
patrons happy and when you check the boxoffice
you will be happy too. Played Prl.,
Sat. Weather: Rainy.—F. L. Murray, Strand
Theatre, Spiritwood, Sask. Small-town and
rural patronage.
White Feather (20th-Fox)—Robert Wagner,
Debra Paget, John Lund. Another Indian
story in C'Scope that went below average at
the boxoffice. Story and acting good, also the
scenery. Played Sat. Weather: Hot.—D. W.
Trisko, Runge Theatre. Runge, Tex. Smalltown
and rural patronage.
UNITED ARTISTS
.Adventures of Robinson Crusoe, The (UA)—
Dan O'Herlihy, James Fernandez, Felipe De-
Alba. A good picture. Excellent color, plus
some outstanding acting and a story well told.
Comments all good and played widescreen to
as much scope a.s any CinemaScope production
we have yet played. Average boxoffice.
Played Thurs.. Fri.. Sat. Weather: Too nice.
—Ken Christian.son, Roxy Theatre. Washburn.
N. D. Population 900.
Long Wait, The (UA)—Anthony Quinn.
Peggie Ca.stle. Charles Coburn. Had a good
ladies night with this, but not so hot on
Wednesday. One of my Tue.sday night regulars,
a little ole lady 72 years young, tells me
Spillane is "her boy." Plenty of comments
likew'ise from the teenagers. Played Tues.,
Wed. Weather: Warm.—Lew Bray jr.. Queen
Theatre. McAllen, Tex. English-Spanl.shspeaking
patronage.
"White Orchid, The (UA)—WUUam Lundigan,
Peggie Castle. Armando Silvestre.
Beautiful scenery of Mexico. Story well-acted
and It holds interest throughout. Business
okay. Played Wed., Thurs. Weather: Okay.
D. W. Trisko, Runge Theatre, Runge, Tex.
Small-town and rural patronage.
UNIVERSAL-INTERNATIONAL
Far Country, The (U-I>—James Stewart,
Ruth Roman, Waller Bi'cnnan. Good picture,
but for -some reason it did not jell. Boxoffice
below average. Played Sun., Mon.
Weather: Good.—D. J. Seng. Karlstad Theatre.
Karlstad, Minn. Small-town and rural
patronage.
Ma and Pa Kettle at Home (U-D—Marjorie
Main, Percy Killbride. Alice Kelley. Thi
same old thing that always seems new. Ju;
why 111 never know. But they sure dra-.v ii\.
people and send them away laughing. Buii
ness 130 per cent and everybody happy, ini
eluding yours truly. Played Fri.. Sat. Weal
ther: Good.—F. L. Miurray, Strand Theatrfl
Spiritwood, Sask. Small-town and rural pa|
tronage.
Ma and Pa Kettle at Walkiki (U-D— Blail
jorie Main, Percy Kilbride, Lori Nelson,
good Kettle picture that did average bus]
ness. Weather pretty much on the hot
Played Sun., Mon., Tues.—D. W. TriskI
Runge Theatre. Runge. Tex. Small-town aii|
rural patronage.
Man Without a Star (U-D—Kirk Dougla]
Jeanne Grain. Claire Trevor. For a wester
it can't be beat. A lot of favorable comme;
Kirk Douglas' acting is tops. Played Suj
Mon.. Tues.—M. D. Harris. Gem Theatil
Gibsland, La. Small-town and rural patrcf
age.
Purple Mask, The (U-D—Tony
Colleen Miller, Gene Barry. This Cineml
Scope and Technicolor production was el
cellent in very few respects. Photograpl
and color were good, along with the settinj
which probably were in California insteS
of France. Tony Curtis should refrain fr(;t
portraying such roles as these. He is noll^
to be a big playboy in Hollywood, lij
shouldn't carry the idea to the screen as
j
did in this film. Another note to the Hol-j
wood producers: Costume films do not niii^
good boxoffice champions. Played Sun., Mi^
Weather: Hot and humid.—Jerry B. Waldij
Crest Theatre, Seagoville, Tex. SmaU-tcl»
and rural patronage.
WARNER BROS.
Blowing Wild (WB)—Gary Cooper, B'^
bara Stanwyck, Ruth Roman. Here is a gj
picture, especially for action fans, but
too rough! Your women folk also will eil
it. A good all-around picture for any sit|
tion. Played Mon.. Tues. Weather: Gf
but roads poor.—F. L. Murray. Strand Tl»
tre. Spiritwood, Sa.sk. Small-town and r">.
patronage.
East of Eden (WB)— J'i!if> Hi'vi, :
Dean, Ramond Massey. B
picture, although Friday
the opening. It was a 1.,,;. .,,' .,
the weekend family trade. Packed qu.
wallop in spots. Played Wed., Thurs.. :•
—Robert B. Tuttle. Sky Drlve-In. Aci :;
Mich. Urban and rural patronage.
Ring of Fear (WBi— Clyde Beatty '
O'Brien. Mickey Spillane. This is not n
bracket picture, but then it was not sol
way. Good Fi-iday-Saturday fare. Box
above average. Played Fri., Sat. \Vi
Good.—D. J. Seng, Karlstad Thoatnstad.
Minn. Small-town and rural put:
Thunder Over the Plains (WB»—
Randolph Scott. Lex Barker. Phylli>
Randy Scott always turns in a good
formance, both on the screen and a
front doors. Played Pri.. Sat. Weather: 1
Frank R. McLean, Roxy Theatre, Coierville.
111. Small-town and rural patronai
MISCELLANEOUS
Long John Silver (DCV)—Robert NO
Kit Taylor, Connie Gilchrist. This f'
made production teamed with 20ti
"Outlaw's Daughter," played our Latu
night complete with fireworks to a full
It died the second day. but anythint;
have. I didn't get time to look at the
but I understand it was quite gory.
don't have the faintest idea what the
law's Daughter" looked like. And win;
ness is busy as can be, who cares. W^
first run on "Long John Silver." '
Mon., Tues.—Robert B. Tuttle. Sky Di
Adrian, Mich. Urban and rural patroi
*
BOXOFFICE BookinGuide
:
1
1"'

anolysif of lay ond trodeprcss rovicwf. Tho pli
cncc cloislficalion Is not rated. Listingi cover currc
I tcrvcs olio as on ALPHABETICAL INDEX to to
Review page number. For tistlnqs by company, in tite order at
tigni Indicate degree at
ugltt up to date regularly.
Numeral preceding title
eleatc, see Feature Cliort
DjfifBT

.MGM
REVI EW DIGEST ^ V«^ Good; r Good; - Fair; - Poor; = Very Poor In the summary rf is rated 2 pluses, — as 2 minuses.
1801 Green Magic (85) Documentary IFE 7-9-55 +
Gun Point (80) Superwestern AA
1805 Gun That Won the West. The (71) Western. Col 7-16-55 :t
H 5+1-
± + 3+5-
H
1635 Hansel and Gretel (75) Fantasy RKO 10-16-54 +
Headline Hunters (..) Drama Reo
1580 Hell Raiders of the Deep (93) Drama.. IFE 5- 8-54 +
1763 Hell's Island (84) Advenlure-Drama. . . .Para 5-7-55 +
1687 Hell's Outpost (90) Western Rep 1- 8-55 +
1596 Her Twelve Men (91) Comedy-Drama. .
7- 3-54++
1608 High and Dry (93) Comedy U-l 8-28-54 +
1775 Hijh SocielK (61) Comedy AA 5-21-55 ±
1593 His Last Twelve Hours (89) Com-Dr IFE 6-26-54 +
1722 Hit the Deck (112) Musical
Drama
MGM 3- 5-55 ff
9-24-55 -
Hold 1845 Back Tomorrow (75) U-l
1803 House of Bamboo (103) Drama. .. .20th-Fox 7- 9-55 H
1811 How to Be Very. Very Popular
Comedy (89) 20th-Fo)(
1606 Human Desire (90) Drama Col
7-23-55 H
8-14-54 ±
1618 Human Junole (82) Action-Drama AA 9-18-54 +
1691 Hunters of the Deep (64) Doc DCA 1-15-55 +
Husliand for Anna, A (105) Drama IFE
+ +
+
± +
± +
++ ±
H +
+ ±
H +
± ff 6+1-
+ + + 5+
± + + + 7+2-
± + ± It 7+4-
+ + +f + 10+1-
+ H + + 9+
± ± 5+5-
1+
++ H ff + 11+1-
+ 2+3-
ff H + 11+ +
ff + 5+
± + - It ± 5+5-
+ + + ff + ± 8+1-
+ + + + 5+
I
1819 I Am a Camera (95) Comedy DCA 8-6-55+ + d: ± — it ± 6+5—
1758 I Cover the Underworld (70) Crime-Drama. Rep 4-30-55+ ± ± ± it it 6+5—
1835 Illegal (90) Drama WB 9-3-55+ + ± + + 5+1-
1738 Interrupted Melody (106)
Musical-Drama MGM 3-26-55 ff ff ff ff ff ff ff 14+
1792 It Came From Beneath the Sea (80)
Science-Fiction Col 6-18-55+ it + + + + - 6+2-
1830 It's Always Fair Weather (102) Musical. MGM 8-27-55+ + ff ff ff + ff 11+
J
Drama Rep
) Jaguar ( .
Jail Busters (61) Comedy AA
1619 Jesse James' Women (83) Western UA 9-18-54 ±: ±
1579Johnny Guitar (110) Western Rep 5- 8-54 ± +
1740 Jump Into Hell (90) Drama WB 3-26-55— —
1712 Junole Gents (64) Comedy AA 2-19-55 it +
1744 Junole Moon Men (69) Adv.-Drama Col 4- 2-55 it ±
1698 Jupiler's Darling (95) Musical MGM 1-29-55 ff it
+ + ff -I- -f
3+5-
7+3-
2+6-
3+2-
4+7-
H-1-
K
H ff ± 7+1-
+ It 6+5-
it i 6+6-
± 3+2-
± ff + 6+2-
± It It 5+5-
+ ± It 7+5-
L
1754 Lady and the Tramp (76)
Cartoon-Feature Buena Vista
1K55 Lady Godiva (89) Historical Drama U-l
1715 Land of Fury (82) Adventure-Drama. ... U-l
of 1794 Land the Pharaohs (112) Costume-Dr.. .WB
1814 Last Command. The (110) Drama Rep
1647 Last Time I Saw Paris (116) Drama MGM
1775 Las Vegas Shakedown (77) Action-Drama. .AA
1835 Lay That Rille Down (71) Comedy Rep
Let's Make Up (94) Musical UA
1831 Left Hand of God. The (87) Drama. 20th-Fox
1694 Life In the Balance. A (75) Drama. .20lh. Fox
1608 Little Kidnappers. The (93) Drama.... UA
1586 Lonely Niuhl. The (66) Drama Kingsley
Lonesome Trail. The (73) Drama LP
1706 Long Gray Line, The (138) Drama Col
Silver 1697 Long John (109) Adv.-Drama. ... DCA
1741 Looters, The (87) Adv.-Drama U-l
1753 Love in the Cily (90) Drama IFE
1822 Love Is a Many-Splendorcd Thing
(102) Drama 201h-Fox
1777 Love Me or Le.ive Me (122) Musical MGM
1649 Lover Boy (103) Comedy Drama (Reviewed
as "Lovers. Hanny Lovers") ... .20lh-Fox
1851 Lucy Gallant (104) Drama Para
1-23-55 ff

'
Very Good, Good; ' foir; - Poor; Very Poor. In the summary is rated 2 pluses, os 2 mmuscs. KtYlt\nr UlVlt^ I
^H WllKoul J Ciuif ( 1 Dt.im.i WB
in (( Juk Sladc. Thr (80) Wtsttrn AA 10- 8-55 +
3n to Triasurt liland (75) Drama .. UA 7- 3-54 +
|Oli

I
I'drmt
. . D.
.
.
.'
Feature productions by company in order of release. Number in squore is national release date. Running
time is in parentheses. Letters and combinations thereof indicate story type as follows; (C) Comedy; (D) .
Drama; (AD) Adventure-Drama; (CD) Comedy-Drama; (F) Fantasy; (M) Musicol; (W) Western; (SW) Sup«i»
western. Release number follows. U denotes BOXOFFICE Blue Ribbon Award Winner. Photography:
O Color; >; 3-D; a Wide Screen. For review dotes and Picture Guide page numbers, see Review Digest.
ALLIED ARTISTS
9 Murder Is My Beof (77) 0..551C
Barbara Payton. Paul Langton. Selena Boyle
COLUMBIA
©Plrotes of Tripoli (72) D..706
Patricia Medina.
©Ten Wanted
Paul Henreld
Men (80) W .725
KanU)b Scott. Jocelyn Brando, Ble^rd Boone
Women's Prison (80) D..726
Ida Lupino. Howard Durr. BttfUsg
Jan
LIPPERT
^A-G-M
i©aJupiter's Darling (95) M
Esther Williams, Howard Keel. Qei
Kill Klliuu. Keith Urses, Helme Slimle;
Big Tip Off, The (77) D. .5512
ffl
lilch.ird nonte, B. Bennett, Constance Smith
Seven Angry Men (90) D..5511
ig
Lumimil Maouey, Debra Paget. J. Hunter
)Annapolis Story, An (81) D..5513
nhn Nenli. IHiuia Lynn. Kevin McCarthy
"ni High Society (61) C..5514
I (Jorcr), lliintz IJaU. Amanda Biake
...Shotgun (80) W. .5515
Sterllne llayilin. Y. He Carlo. Z geott
Detective, The (86) CD . . 734
Alec Guinness. Joan Greenwood, Peter Ttotk
OQoLong Groy Line, The ( 1 38) . D . . 736
iSrone Power, Maureen •'Hara
New Orleans Uncenaored (76). . D. .730
Arthur Franz, Beverly Garland, H. Uaiuikl
©Wyoming Renegodes (73) W..727
PbU Carey. Martha Byer, Oene Craoi
Jungle Moon Men (70) AD.. 744
Johnny Welssmuller, Helene Btantoa
©Three for the Show (93) M. .737
Betty Grable. Marge and Oower Champion
a silver Stor, The (73) W..5411
Bdgar Buchanan. Marie Windsor. L. Chaney
H Thunder Over Songoland (73). AD. .5415
Jon Hall, Bay Montgomery, Marlorle Lord
141 ©cHit the Deck (112) M
J'.ne Powell. Tony Martin. Dtbbta
p Blackboard Jungle (100)
Glenn Fuul. .\iine Francis. Louis CUhm
IS ©Gloss Slipper, The (94) Mf
Leslie Caron. Michael WUdlng, Kieaaiir
i ©iziBedevilled (83) (K
Anne Baxter, Steve Forrest, Slmooe Bx
fiS Los Vegas Shakedown (79) D..S516
Oemiis O'Ketfe. Colecfl Gray. Chas. A'lnnlnger
Sjl OSkobenga (61) Doc. .5517
African
Tribe
Cell 2455, Deoth Row (77) D. .739
William Campbell. Marian Carr, Eat^yn Grant
End of the Affoir, The (106). . . D. .724
hihorah Kerr. Van Johnson. John ¥1Uii
©Seminole Uprising (74) W..743
lii-orue .Montgomery, karln Bootk
Tight Spot (97) D. .728
Ginger Rogers. E. G. Boblnson, Brlu Keltk
a Air Strike (67) D..5413
Blchard Denning. Gloria Jean. Don Haggerty
Phantom of the Jungle
I (75). .AD. .5414
Jon Hall. Bay Montgomery. Anne Owynne
[H ©oProdigol, The (115)
Lana Turner. Edmund Purdom, Ii,*
Lord of the Jungle (69) AD. .5518
Johnny Sbeffleld. Wayne Morrto,
a Fingermon (82)
Nancy Hale
D. .5519
"rank Uveioy. Pegjle Castle. Forrest Tucker
Five Against the House (84). . . .0. .742
Gu\ .MaiUson. Kim Novak. Brian Kelt*
©Prize of Gold, A (98) AD.. 738
Richard WIdmark, Mai ZetterUng. N. Patrick
^
©oLove Me or Leave Me
(122) U\i
Doris Day, James Cagney, C.
a Cose of the Red Monkey (73) . .D. .5521
"Itli.ird I MFit.: , Uona Afiderson, U. Napier
a) ©LjWichit< 31) SW. .5520
.In.l MHV.a. Vera Brldgea
.Miles. Uoyd
Ti Betrayed Women (70) D..5524
liiiirli .MliiMils. Tom Drake, Carole .Mathews
ESpy Chosers (61) C..5522
Uo (Jiircey, lluntz Hall, Una Ihir1.s
Chicago Syndicate (86) D . . 747
IiFiniUs O'Keefe, Xavier Cugat, Laoe
Abbe
Creature With the Atom Brain
(70) SF..746
Rlcharil licnnlng. Angela Stevens
It Come From Beneath the Sea
(80) SF..732
Faith Domergue, Kennetk Tobey, Ian Keltli
(C Loneuffle Trail, The (73). . . . W. .5416
Job) Agar. Wayne Morris, Uargla Dean
a ©ointerruptcd Melody (106)7>3
Kleanur Parker. Glenn Ford. Rogir I
'©Cobweb, The (124)
Cllarlcs Boyer. Lauren llacall, Blduftfll
Phenix
I
City Story, The (100). . D. .5525
lllcbard KIley, Katbryii Uraot. John Mclntlrr
Night
! Freight (79) D. .5526
Korreat Tucker. Barbara Brltton, K. Larsen
©Bring Your Smile Along (83).. M.. 803
Krankle Lalne. Keefe Brasselle, Connie Towera
©oMon From Laramie, The
(104) W..801
James Stewart. Cathy O'Donnell, Donald (Mip
U ©oKing's Thief, The (79)..
\nn Rlyth. K.lmund Purdom, DafM IB
[!i©i=>Seorlct Coat (100)....
Coinel Wilde, Mlcliad Wilding.
©Worrlori, The (85) D. .5523
Krrol Kbnn. Joanne Dru, Peter Finch
r* Joll Busters (61) C. .5529
l,fi. (Inrccy, lluntz Hall. Barton MacLane
H Wicked Wife (75) D. .5530
Nigel I'utrlck, Molra Ustcr, Beatrice Campbell
Q] oRcturn of Jack Sloda, The
(80) W..5528
John Krlrsori. Marl Blanchard, Neville Brand
Wi Bobby Wore Is Missing (66) D. .5532
.Neville liriuid. Arthur Franz, Jean Wllles
OdGun Point (80) SW . . 553
Fred Muc.Murray. Dorothy iMalone, \V. Brennan
. 804
Apache Ambush (67) W .
Kill »llllam.s. lllchard Jaeckel. Alei Montoya
©Footsteps in the Fog (90). . .802
Stewart Granger. Jean Simmons. Traters
BUI
©Gun Thot Won the West, The
(71) W..809
DenriL. .Mtirgan. heonlng
Paula Raymond, B.
Night Holda Terror, The (86)... D 807
Jack Kelly. Illldy Parks. VIoee Idwatda
Spec lol Delivery ( 86) C. B06
Devil Goddess (70) AOTTSOS
Johnny Welssniuller, Angela Stevens
©Duel on tho Mississippi (72).. D.. 808
Lex Barker. I'atrlcla Medina. Warren Steveos
l?)©Slmba (99) AD.
lilrk Rogarda. VlrglnU McKenna
i ©alt's Always Fair Weather
(102)
Gene Kellv. fyd Charlsse, l)olores«(
a ©Svcngali (82)
Ilildesarde Nelf. Donald Wolflt. Ten!
!©aBar Sinister, The (88) D..4»
Edmund Gwenn, Jaima Lewis, Jeff I^A
m aTriol (109)
ID.>
Illcrul Foid. Dorothy McGulre. Aril
111 ©aQuentin Durward (..)..
Robert Taylor, Kay Kendall, B
'4
SI Toughest Man Allva, The (74). .0. .5533
Dane Clark, l.lta .Milan, Anthony Caruso
cDThcy Como From Another
World (78) SF. .5527
Koiln .McCarthy, Daiui Wynler, Jean Wllles
©Count Three onl Pray (102) OD. .81
Van llclllri. Joanne Wiwdward. Phil Carey
©aMy Sister Eileen (108) MC..810
Janet Lilgb. Jark I,emmon. Betty Garrett
Teon-Ago Crime Wove (77) D. .
Tommy Cook, Molly McCart, James Bell
[4] ©aTender Trap, The {,.).. iC.J
Debbie Reynold.i, Frank Sinatra, II
.HlOPorli Follies of 1956 (73) M..5534
l\ickLT, Marg aret & Barbara Wliltlng
Dig Thot Uronium C. .
I.po Cniic.v, lliH.lv, Mall. Mary Beth Ilugbes
©Friendly Persuoslon, The...D..
( liary r. liori.ihy .McOiiIre, Harjorlc Main
Shock Out on 101 (80) D, .
Trny Muiiri', Trnnk Lovejoy, Keennn Wynn
Sudden Danger D.
mil KHI.iii, Bcierly Mrakc
Carland, Tom
Thunderstorm D. .
Carlos Thnnipion, Linda
©World Without
Christian,
End
C. Kortln
D, ,
Uuch MuHoue, Nancy Gates. Usa Montell
D . ©oEddy Duchin Story, The . . . .
Tyrone Power. Kim Novak
©czrJuboi Troop D. .
Glenn Foril. Krnest Borgnlne
©Lost Frontier, The W. .
Victor M.^ture, Anne Bancroft, UadlsoD
Guy
©Lawless Street W. .
K.tniliiiiili Scott. Angela Lansbury
©cPlcnic D. .
Bill llulden. Kim Novak, Rosalind ButMell
Prisoner, The (94) D..
Alec (iuintie.sa. Jack Hawklna
Queen Bee D .
Joan rrav.fc.rd. R^rry Bullltan. John I'sland
©Survivors, Tho D . .
Jose Ferrer. Trevor llmiard. Victor Ma.lden
Three Strlpet In the Sun C-0
Aldo Ray. Phil Carey, Ulliuko klnura
©oBhowoni Junction
Ava Gardner, Stewart Granger, Ai
©Diane
I,ana Turner, Pedro ArmendarU.
©Forbidden Planet
:
Waller rM.;eiin. \nne Fr.inds,
©Forever Darling
Lucille V.iiW. liesi Aroaz. Jame-
©Guys and Dolls
Marlon llraiiilo. Jean Simmons.
©Invitation to the Donee C
Gene Killv. Rellla Tamara T."
I'll Cry Tomorrow
Susan llayward. Kdilic Albert,
©Kismet
Ann RIMh. Iliiwaid Ke.'l, Moltr.
©Lost Hunt, The
Granger
Ruben Tajlor, Stewart
©oLust for Life
liiiiigl.is. Kirk .Uithoin ll'iinn. _

: Torio
Doc.
.
. W.
.
.
FEATURE
CHART
P, AMOUNT
ji)ti or Toko-RI, Th«
C
H .;,l-n, Kri^lrlf Mirrli. Mlrk-
RKO RADIO
'i Hidden Jungle (72). . .AD
Sam.
.507
(lor.lon ViTa \\\h-i. IV Van Ejdt
OoUnderweterl (99> D..506
rc
Jmw llussell. Cllbert Koland, lilehard R(an
REPUBLIC
H OTImberlock (94) OD . . 5402
Vera Raliion. Mtcrllng lUydco, A. Mcnjou
20TH
CENTURY-FOX
I, OaRoccri, Th. 92) D.. 505-8
Kirk lh,uicia< II D>i>l. Illll>ert
OaWhIte Feather (102)
Uoland
^
W.. 503-3 m
U..hcrt Wagnrr. D
' I'agrl, laind
Wt of Space (80) SF. .5407
BfDokr. Hlllbin Itnirirlrt. E Flrmliii!
iilf* 6W, Th* (104) O..S409
lOMbr. G'lce Kell;. Wllltia llaliloi
k lor Coy« (92) WD. .5410
QgDCI. V. Undfurs. Ilersbolt
Jean
s lilond (84) AD. .5411
Mus Murphj. Krancls L. SulllTin
« (»*) D. .5406
UufUM. Sbelltr Winters, M. Reonle
SOoRoge Ot Down (87) W..5I1
l!andol|)li Scott. Mala Powers. Forrest Tucker
t. 0=Escopc to Burmo (37) AD. .512
Barturi .siinuyck, Rubirt Kyan. Darld Farrar
[flOQucst for the Lost City (61) . .510
Dana and (linger Lamb
. .
OYellowncek (83) AD . . 5403
Lin McCarthy. Itrrry Kroeger
Day to Remember, A (72) . . .C . 5433
g)j
Si.viley lloll. .««>. iiillle Vcr>ola. Venion (iray
ODoctor In the House (92). . . .C. .5401
Dirk lgarde. Muriel I'avlar, Donald Slliden
Don Juan's Night of Love (71).D. .5435
Sllvana Pampiinlni, Raf Vatlone
Eternal Sea, The (103) AD. .5405
Sterling ILiyden, .MexLs Smith. Dean Jngger
I Cover the Underworld (70). .D. .5434
Sean McCloiy. Joanne Jordan, Ray .Mlddleteo
OSonto Fe Passage (90) W. .5404
John Payne. Faith Domergue. Rod Catneroo
flOaUnlomod (112) AD.. 507-4
Tyrone l'o»er. Suuo lUyward. Richard E(in|
;•; WOaMon Called Peter, A
1119) D. .509-0
I'eteri. .Marjorle Raffll>eau
Rlcbird Todd.
aOc^Vlolont
Jean
Soturdoy (91) D.. 5 10-8
.Mature. 8>l>la Sidney. Richard E«an
Victor
aAngelo (81) D. .511-6
Dennli OKeefc. Roasano Branl
Mara Ijuie,
OAdvenlures of Sadie,
The (75) C. 508-2
Juan Collins, Kenneth More, George Cole
iff] liQaDoddy Long Legs (126). M. .515-7
I'r.d .\,lairo, b^.le I'.iron. Terry Moore
OoThat Lody i95) D. 504-1
Dllvia Dcllailland, Gilbert Roland, U. Price
a City of Shadows (70) D. .5436
Victor Mcl,aglen. Kathleen Crowley
a ©Rood to Denver, The (90) . . 5406
R. .iDhli Tajli.-.
a Double
Moiia
Jeopordy
Freeman.
(70)
JUddlclon
D . . 5437
Rod Camerun. (idle Rohblns
OcnMognifieent Matador,
The (9S) D,. 513-2
Maureen DH.ira. Thoe. ttomel
Anthony (Julnn,
Cc^Sevcn Yeor Itch, The (105). C. .517-3
Marilyn .Monroe. Tom Euell. Evelyn Keyes
©Soldier of Fortune (96) . .D. .514-0
(lark Gable, S. Iliynard. Michael Bennle
\JC i«m Little Fays, The
M..5413
Mill) ViUlr. .\nsela Qirke
Air Commond
3t«9ic
D. .5426
irt. June .\llyson. Krank Loreioy
OaPeorl of the South Pacific
(86) AD.. 515
Virginia .Mayo, Domls Morgan, David Farrar
m Lay Thot Rifle Down (71) C. .5438
Judy Cunova. Robert Lowery, Burton
Robert
U Green Buddho, The (64) D. .5439
\Va\ne .Morris. .Mary Germalne
(SoHouse of Bamboo (103). .0. .516-5
Robert Stark, Robert Ryan. Shirley Yamaguchl
OciHow to Be Very, Very
Populor (89) M.. 518-1
(Ir.ible. Ilciljert Sheree .North
Retly Cummlngs.
. . .
in Life the Balance, A (75). .D.
RIcardu Montalban. J. Anne Bancroft. Marnn
QoLiving Swamp, The (33). Doc. .512-4
No Angels (103). .CD. .5414
lio(irt. Join Bennett. Aldo Rjir
: Never Too Young
C. .5415
l"'. Jrrry l.e«ls. Diana Lynn
31 =:Bengozi (78) AD. .516
lUctaard Oonu, Klchard McLa«len
CarUon. V.
OLost Command, The (1 10). .OD. .5407
Sterlin; llayden. Anna .Maria Alberghettl
53 Mony-Splendored
Oc^Lovo Is
Thing
a
(102) D. .521-5
Jennifer Bill Jones. llnlden. Gloria Grahame
©Virgin Queen, The (92). .0. .519-9
Belte DatLi. Richard Todd. Joan Cellini
Rush, The (85) M. .5501
•el Kt>rnandn I.imu
loich o Thief (97) D. .5502
'•• Ktllj. Jeale Rojrce Lsndls
Oc:Tennesscc's Partner
: (87). .WD. .602
Jobn Psyne, Rhonda Fleming. Ronald Reagan
@ Heodline Hunters (70) D. .5440
Rod Cameron, Julie BUhop. Ben Cooper
©Left Hand of God, The (87). D. .520
llumnlirey llocart. Giiie Tl.rney. Lee J. Cobh
OcSeven Cities of Gold
(102) 00. .522-3
Richard Egan. Rita Moreno. Michael Kennle
104) D..5503
I. 81liana Mmsano. A Qulao
'
Oc^Trcosure of Poncho Villo,
The (96) D..601
Ciihoun. CUbiTt Winters
Rory Roland. Shelley
Divided Heart, The (89) D. .5408
(iirnf'.l BurolK-ri. Alivandor Y. Mitchell
Knox.
OMon Alone, A (96) WD.. 5409
Ray Milland. M.ri Muriihy. Ward Bnnd
Twinkle in God's Eye, The (74). CD. .5444
Mickey Rotmey. Coleen Cray. Hugh OBrl.in
C ©oTall Men, the (121) WD. .523-1
k J.ine Ru.'ssell. ria Gable. Robert Ryan
(I't
OoGIrl In the Red Velvet Swing,
The (..) D.. 524-9
Collins. Farley Ray Mlllaiid.
Lover Boy
Joan
H03)
Granger
CD. 526
(lieileued as "Ixiveri. Happy Lorers" 111.1-54)
Gir.i:d I'hlUpe. Valerie llobson, Joan Greennood
Gollonl (104) b..5504
-. Oiiriion Heston, Claire Trejor
t>le With Horry, The
CD. .5508
"». John ForsytJie. M. Nat»ld[
©Deep Blue Seo, The (99) D. .
©Good Morning, Miss Dove
(..) D..
Vivien Leich. Kenneth More. Eric Portmtn
Jinnlf.-r Jones. Rub.
©View From
rt Slack
Pompoy's Head,
The ( . . ) D
.
Richard Egan. Dana Wynter. S. Blackmer
Ire. Donald t'Connor
Models MC. .
I."!-. AnHa Ekherf
and the Bees, The. CD. .
-I. Mlul r.aynor. Daild Xlreo
•
Jejter, The C.
-. r,i."i, j„t,„j B,,|| na'hhone
•'•e Hours, The (112). .D. .
ii»i-i IrMrlr Mireh
' and Profone, The D
••
»m lll.i..,,. Tli.im.i hilter
^oftoo, The D. .
,
'r- \rrj Mijtuni Marb PaVan
^omtnandmcnfs. The. .D. .
't»B. V iif firlo. Anne Baiter
obond King, The . .)..M.
'Jjeoo. OresK Klrkop. Rlu Moreno
.
Alison D. .
Terry Moore. Bob Beatty. Wo. Sriiestn'
Oc:Brove One, The D.
.Michael Ray. Jol Lansing
O^Conqueror, The D. .
John Wayne, Suian Hayaard, Arraendarl/
Pedro
OcGlory D .
Margaret O'Brien. Waller Brennan. C. Greeneoof
OciGrcot Ooy in the Morning.. D..
VIrslnli .Mayo. Robert Stack, lliilh Roman
OJot Pilot (119) D .
John Wiyne. Janei Fllppen
Leigh. Jay C
ONokcd Sco, The Doc. .
A fi,iir-monlh ucak'e fleet
of a tuna
e=:Sll9hHy Scarlet D
Khonna Klemirig. John Payne, Arlene luh'
OcTexos Lody D
n«'idet:f Colbort, Barry Sulllian
Way Out, The D.
M'lna Frefma.1, Oene .Nelson
GFIomc of the Islonds AD. .
Vuii^tir Ih- CaTl... lluiiard Duff, Z. Scott
Fighting Chance D .
Rod l'..mii.

! Big
!
Seven
. 55 1
. . . D.
.
.
.
f PilTUil^ CiJiliTr
Feature productions by company in order of release. Number in square is national release date. Running'^
time is in parentheses. Letters and combinations thereof indicate story type as follows: (C) Comedy; (D)
Drama; (AD) Adventure-Drama; (CD) Comedy-Drama; (F) Fontosy; (M) Musical; (W) Western; (SW) Supei^
western. Releose number follows. U denotes BOXOFFICE Blue Ribbon Award Winner. Photography:
C Color; \= 3-D; Wide Screen. For review dates and Picture Guide page numbers, see Review Digest.
ALLIED ARTISTS
83 Big Combo, The (89) D..5508
Cornel WUde. Jean Wallace, Richard Conte
COLUMBIA
OPirotes of Tripoli (72) D..706
Patricia Medina,
©Ten Wanted
Paul Henreld
Men (80) W .725
KanilriUih Scott. Jocdyn Brando. Blckard Boone
Women's Prison (80) D..726
Ida Uiplno. Howard Duff, Sterllnf
Jan
LIPPERT
M-G-M
51 ©aJupiter's Darling (95) M.l
£siher Williams, Howard Red. fllMp A
iOial Red O (62) O..b509
lilll Rlliott. Keith Stanley
Larseo, Helene
Tip Off, The (77) D. .5512
Kk'h.'ird Conte. B. Bennett, Constance Smith
Angry Men (90) D..55I1
H.nnirin.l Ma.

' nm
hVrrundo
.
Doc
FEATURE
CHART
p, AMOUNT
Toko-RI, Th*
Krr.lrlr Marrh. Mirk"
RKO
RADIO
»: Torion'i Midden Jungle (72). . .AD. .507
(iiinlon ScLiii. V.ra Mll.s. V Van E>ck
OaUnderwttor! (99> D..506
:»)
Jane Russell. (lUbert RoUnd. Richard Ivgan
REPUBLIC
. 5402
it OTlmberloek (94) OD .
Vert lUlatoii. Hlcrllng llaydcn. A. Mrnjou
20TH
CENTURY-FOX
iOcRoceri, Tho 92) D.. 505-8
lloland
Kitk I ,:ia>
0:3White
II IumI. nilbert
Feother (102) W.. 503-3
ll.iliert Wagner. D i'airt. J laind
im» of Span (80) SF. .5407
Biootr. Wllllim Kmldrld. K KIrnilne
iitiy CM, Th* (104) 0. .5409
iCMbr. Or>r« Kdl;, WlllUm lluljoi
L- hr CoYOf (92) WD.. 5410
Ql|9«7. V. Ufid/ors. lltr^Uwlt
Jean
5;0^ Escape to Burma (87) AD.. 512
Barhar.i Si.in»yi-k. Itobort Ryan. Darld Farrar
HOQucst for the Lost City (61). Doc. 510
liana aud (ilu^er Ldmb
OYellowncek (83) AD. .5403
1-in Mel^rthy. H.Try Kroeger
MDay to Remember, A (72) C..5433
SLnnlry llollnitm. iidlle Vcfsols. Vemon Pray
OOoctor In the House (92) r7r.C7T540l
Dirk llugarde. Muriel Tailor, Donald Slnden
t] OaUntamed (112). . .
Tyront l'o»cr, Sunan Ha
111 ciOaMon Called Peter, A
(119) 0. .509-0
Jcui I'eters. .Marjorle llamlMau
Rlcliird Todii,
SSOaVlolont Soturday (91) 0.. 5 10-8
Victor .Mature, Sylvia Sidney, Richard f^ian
2^ Angela (81) ^U^'I"*
Dennis OKcefe, Roisano BranI
Mara line.
. Iilond (84) AD. .5411
' Mar; Murphy, Prancb L. SuMItui
« (94) D. .5406
Uutano. Sbeller Winters. M. Kennle
Don Juan's Night of Love (71).D. .5435
Sllvana I'.tmpiinlril, llal Vallone
Eternal Sea, The (103) AD. .5405
StiTlliig ll.Hyden. AlciLs Smith. Dean Jigger
I Cover the Underworld (70). .0. .5434
Sean Mcl'Iniy. Joanne Jordan, Ray Mlddletoo
OSonto Fe Passage (90) W. .5404
John I'ayne, Kaltli Doniergue, Rod Cameron
OAdventures of Sadie,
The (75) C. 508-2
Joan Collins, Kenneth More, Geome Cole
iUl CiQaDoddy Long Logs (126). M. .515-7
Kreil \.taiJe, l,.-..le f-iron. Terry Moore
OoThot Lady ,95) D.. 504-1
OlMi lIclLivlland, Gilbert Roland, I). Price
f Heriions, The (108). .AD. .5412
tfl Hfsion. F MicSlurri)', Dotma Reed
a City of Shadows (70) D. .5436
Victor Mcl,aglefl. Kathleen Crotrley
.
W. 5406
SSORood to Denver, The (90) . .
M.iim Freeman. Mlddlelon
.l.ihii I'ayiip. R.
^Double Jeopardy (70) D..5437
Rod Cameron, (iale Robblns
O. .513-2
©cdMo
The
cnt Matador,
[j;
llllir.i 'Hios. Maureen Aiilhony Qillnn, Gomel
Oc^Scven Year Itch, The (105).C. .517-3
Marilyn .Monroe. Tom Ewell, Evelyn Keyes
OcSoldier of Fortune (96). .0. .514-0
Clark Gable. S. Hayuard, Mlduwl Boinle
««Mi LittI* Foys, The
M. .5413
Mill) Vllale. .\ncela Oarke
-srtgfe Air Command
D. .5426
ut. June .\Ur*nn. Frank Lorejoy
OaPeorl ot the South Poeifie
(86) AD.. 515
Virginia Mayo. Dennis Morc-in. I>av1d Farrar
m Loy Thot Rifle Down (71) C. .5438
Judy Canova, Robert Lonery. Robert Burton
S Green Buddha, The (64) D. .5439
Wayne MorrLs, Mary Germalne
OoHouse of Bamboo (103). .D. .516-5
llohert Stack. Rolurt Ryan. Shirley Yamagudu
OaHow to Be Very, Very
Popular (89) M.. 51 8-1
Retiy (Irahle. llohert Cummlngs, Sheree North
Life in the Balance, A (75). . . .0. .
Rlcarili) Montallian. Anne D-ancroft. J. Manln
©Living Swamp, Tho (33) . .. 51 2-4
^ No Angels (103). .CO. .5414
liofart. Joan Bennett, Aldo Ra;
Never Too Young
C. .5415
n. Jtrry I.e»ls. Diana Lj-mi
OLost Command, The (1 10). .00. .5407
Sterling Ilayden, .Vnna Maria Alberghcttl
U ©cjLove Is a Many-Splcndored
Thing (102) D. .521-5
Jennifer Jones. Rill Uolden. Gloria Grahame
, >
©Virgin Queen. The (92). .0. .519-9, c
Belte Davis, Klrhard Todd, Joan Collins CI
I
Rmh, The (85) M. .5501
f Uimas
:3tc(i o Thief (97) D. .5502
'' K'lljr. Jessie Rojce Landls
; OcTennessee's Partner (87). .WD. .602
John Payne, Rhonda Fleming, Ronald Reagan
©Left Hand of God, The (87). D. .520
llumiilirey lioearl. Cue nerney, Ue J. Cobb
©oScven Cities of Gold
(102) 00.. 522-3
Richard Egan, llila Moreno. Jllchael Rennle
104) D..5503
K, Slliana Mantano. A Qiilnn
^ OoTrcasure of Poncho Villa,
The (96) D. .601
Rory Calhoun, (lllbert Roland, Shelley Winters
Divided Heart, The (89) D. .5408
Cornrll Borrhcr-. Alixandcr V. Mllchell
Knoi,
OMon Alone, A (96) WD.. 5409
Ray Mlll.in.|. Mirv Murphy, Ward Bond
13 Twinkle in God's Eye, The (74). CD. .5444
.Mickey Rooney. Colccn Gray, Hugh O'lirl.in
;
©cToll Men, The (121) WD.. 523-1
Cla k Gable. Jane Russell. Robert Ryan
(Tr
©Girl In the Red Velvet Swing,
The (..) D. .524-9
Collins. Farley Itey Milland.
Lover Boy
Jo.in
H03)
Granger
CD. 526
(llcvleivril as 'Ixivcrs. Happy Lovers" 1I-I3-54)
I'hillpe. Gernid ViiUrle llobson. Joan Orecnoood
Sallont (104) D. .5504
-. Ourlton Iteslon, Claire Treror
bit With Horry, The
©Deep Blue Sea, The (99). . . .0. .
©Good Morning, Miss Dove
(..) D..
Vlilcn Leich. Kenneth More. Eric Portnian
Jennifer Jones. Rolierl Slack
©View From Pompey's Head,
The (. .) D. .
Richard Egan. Dana Wynter. 8. Blackraer
"

FEATURE CHART
1
UNITED ARTISTS

. (1%)
' '., 11- 4-54 * 2-12
in the . Rrng (16). 1- 6-55
Hti and Hash (16). 2- 3-55 S: 3- 5
•J in the Penthouse
"'
3-10-55 ± 4-16
" in Paradise (16) 4-14-55 * 5-21
• »«e Romeos (16). 6- 2-55
THRILLS OF MUSIC
(Rfil
7952 Gent Ktupa i, Otch.
(10) 11-11-54
7953 Lecuona Cuban Boys
(101 j) 12-23-54
7954 Tony Pastor & Orch.
(10) 2-10-55
Elliot Lawrenct & Orch.
j) 4-14-55
7956 Ray Eberle & Orch.
6- 9-55
ASSORTED
(Technicolor)
7502 Spare That Child (6'-a) 1-27-55
7503 Four Wheels No Brakes
(6'2) 4-24-55 4-16
7504 Baby Booflie (6)
-f
5-19-55 H S-U
UPA SPECIALS
6509 Unicorn in the Garden, A
(7) NOW
6510 Tell Tale Heart. The (8). .NOW
WORLD OF SPORTS
7802 Hunting Thrills (9) . .10-14-54 + 12-25
7803 Skiing the Andes (10). 11-11-54 -f 2-19
7804 Rasslin' Redskin (9i/i) .12-23-54 ± 2-12
7805 Flyinc Mallets (10) 1-10-55
7806 Aquatic Acrobats (9) 2-17-55 . . . i: 3- 5
Fishing
7808 Barking
Paradise
Champs
(9) .
(9) . . 4-28-55 ± 6-11
7809 Sun Play (9) 6- 2-55
Metro-Goldwyn-Mayer
Prod. No. Title Rel Date Rating Rev'd
CARTOONS
(Technicolor)
W-546 Baby Butch (7) 8-14-54 + 9-18
W-632 Mice Follies (7) 9- 4-54 ff 9-25
W-634 Farm of Tomorrow (7) 9-18-54 4+ 11-20
W-636 Neapolitan Mouse (7). 10- 2-54
W-638The Flea Circus (7) .11- 6-54 ff 12-25
W-639 Downhe.vted Duckling
(7) U-13-54
W-640 Dixieland Droopy (8)12-4-54
CINEMASCOPE CARTOONS
(Technicolor)
C -631 Pet Pe«ve (7) 11-20-54+ 2-19
C-633 louche Pussy Cat (7) .. 12-18-54 H 4-16
C-635 Southbound Duckling (7) 3-12-55 2-19
-f
C-637 Pup on a Picnic (7).. 4-30-55 + 4-30
CINEMASCOPE MUSICAL
GEMS
(Technicolor)
K-674 Thieving Magpie, The
(9) 9- 1-54
K-675 Strauss Fantasy, The
(9) 10-22-54 H 9-U
FTTZPATRICK TRAVELTALKS
(Technicolor)
T-611 Vosemite, the Magnificent
(9) 9-11-54
T-612 Grand Canyon, Pride of
Creation (9) 10-16-54
(Technicolor Reprints)
T-613 Picturesque PaUcuaro
(9) 11-27-54
T-614 Glacier Park & Waterton
Ijkes (9) 12-25-54
T-615 Mexican Police on Parade
(9) 2-12-55 +3-5
T-616 Mighty Niagara (10) . .
4- 9-55
GOLD MEDAL REPRINTS
(Technicolor Reissues)
W-662 Part Time Pal (8) 1- 8-55
W-663 Cat Concerto (7) 1-22-55
W-664 Dr. Jekyll & Mr. Mouse
(8) 2-26-55 -f 2-26
W-665Salt Water Tabby (7) 3-26-55
PETE SMITH SPECIALTIES
653 Man Around the House
(9) 1- 1-55 -f 2-19
654 Keep Young (9) 2- 5-55
655 Sport Tri« (9) 3-5-55+ 2-26
656 Just What I Needed (9) 4-16-55 + 2-26
658 Animals in Action (9) i 8-27
659 Historical Oddities (9) + 8-27
660 The Fall Guy (9) + 8-27
Paramount
Prod. No. Title Rel Date Rating Rev'd
CARTOON CHAMPION
(Technicolor Reissues)
S14-1 We're in the Honey (7) .
10- 1-54
S14-2 Butterscotch and Soda
(7) 10- 1-54
S14-3 Sudden Fried Chicken
(7) 10- 1-54
S14-4The Friendly Ghost (9). 10- 1-54
S14-5The Bored Cuckoo (8). 10- 1-54
514-6 Santas Surprise (9) . 10- 1-54
CASPER CARTOONS
(Technicolor)
8142 Boo Ribbon Winner
(6) 12- 3-54 +1-8
B14-3 Hide and Shriek (7) .
B14.4 Keep Your Grin Up (6) 3- 4-55 +4-2
8145 Spooking With a Brogue
+5-7
(61 5-27-55 + 7-30
B14-6 Bull Fright (6) 7-15-55
GRANTLAND RICE SPORTLIGHTS
R14-4 Boyhood Thrills (9) ... 12-10-54 +3-5
R14-5 Pike's Peak Arena, The
(9) 12-24-54 + 3-19
R14-6 Swin and Surviie (9) . +4-2
R14-7 Baseball's Acrobatic Ace
(9) 4- 1-55 + 8- 6
R14.8 Tumbling Jamboree (9). 5-13-55+ 9-17
R14-9 High Score Bowling (9) 6-10-SS -t- 8-20
R14-10 San Fernando Riding
Champs (9) 7- 1-55
R14-11 Pacific Salmon Parade
(9) 7-15-55
R14-12 Champion Irish Thoroughbreds
(9) 10-21-55
HEADLINER CHAMPIONS
(Reissues)
A14-1 Speaking of Animals and
. Their Families (9). .10- 1-54
A14-2 Speaking of Animals in
a Musical Way (8)... 10- 1-54
A14-3 Stork Crazy (9) 10- 1-54
A14-4 The Lonesome Stranger

Iiuiiy
Hial
.
Kaliib
.Slgne
.M.
.James
Jian
.Fernandel,
.Vlltorio
.liina
. .
2- :
'
>'
SHORTS CHART
7507-7 Tears of the Moon (10).Mar.-55 H 8-27
7508-5 Isles of Lore (10) Agr.-SS -H 7-30
7509-3 Punts & Stunts (9) Ajr.-SB +5-6
7511-9 Colorado Holiday (10) May-55
-
7512-7 Children of the Sun (7) . May-55 + 8-27
7514-3 Sorcerer's Apcrentice
(13) May-55 -f 8- 6
of -(+ 7506-9 Land the Nile (9)..June-55 7-23
7517-6 Volcanic Violence (9) . - June-55 ++ 8-20
7515-0 Naughty Mermaids (7).July-55
7516-8 Winter Jamboree . .July-55 8-6
(10) -H
7518-4 That Others May Li«e
(10) AUB.-55
Clear Auj.-SS
7513-5 the Bridje (..)..
7519-2 Survival City (10) . . . .Auo.-55 + 8-20
7520-0 Gods of the Road (..)Au5.-55
7521-8 Desert Fantasy (8) Auj.-SS
MEL ALLEN SPORTS
3501-4 Topsy Turvy Thrills (S).June-55 + 8-27
SEE IT HAPPEN
6501-1 Man vs. Nature (9) June-55 + 8-27
TERRYTOONS
(Technicolor)
55038 Yokahama
(7)
Yankee, A
Jan. -55 * 3-19
Swooning 5504-6 the Swooners
(7) (reissue) Feh.-55
Terry Bears in Fever
5505-3 Duck
Feb.-55 (7) - J-19
Gandy All in
5506-1 Goose in It's
. the Stars (7) (reissue) Mar. -55
5507-9 Aesop's Fable—The First
Flyirij Fish (7) Mar.-55 -f 9-3
5508-7 Two- Headed Giant. The
(7) Apr. -55
Little 5509-5 Roquefort in No
Sleep for Percy (7) .. Apr. -55 -|- 8- 6
5510-3 Phony News Flashes (7) Aug.-55
55111 Foxed by a Fox (7) ., Aug. -55
5512-9 Last Mouse of Hamelin.
The (7) AU0.-55
TERHYTOON-CINEMASCOPES
(Technicolor)
5531-9 Willie the Walrus in an loloo
for Two (7) May-55 -f 8-20
Good Deed Daly .June-55
5532-7 (..).
5533-5 Bird Symphony (..). .June-55
5534-3 The Little Red Hen ( )Au8.-55
. .
Universal-International
Ko

(I'pinions
; lor
. . America's
. . and
on Current Productions
Cil£!iJillM
ri
^
Oklahoma!
Magna Theatres Corp. (
F
ISO Minutes
R*l.-
Mu.ical
(Todd-AO.
Eastman Color)
So much oi supe.lative praise for the screen version oi
'
already has been printed in both the trade and
that this conventional review ol the milesione-
-._.. must ol necessity be repetitious in recording
untless kudos that are the otfering's unquestionable
The picture has attracted—and will continue to
many months to come—an abnormal amount ol
-in lor two principal reasons: First, because il is an
liing parcel ol screen entertainment on any and all
and. secondly, because it is the lirst motion picture
:aade in the widely heralded, revolutionary Todd-AO
,> In view of this dual interest, the leature probably
,i be treated to split evaluation. Thus, giving initial
ration to its superiority as a photoplay.
-ny size or process the long-awaited celluloid edition
igers and Hammerslein's hit-ol-hits stage play would
atus as one ol the all-time bests among lilmusicals. Its
alone would guarantee such exalted assaying. For,
..ell known, the R. & H. show established records as
n revenue and durability. In developing it into a
play, scripters Sonya Levien and William Ludwig wise-
.•sred rather closely to the play. Bits more oi villainy and
se were added, but these tend to enhance the story
. :!ion and to aid in demonstrating the screen's superior-
. or the stage's in contributing scope, variety and con-
-. to a vehicle ol this ilk. But the deathless song numnre
all there, rendered by the same characters who
•--.ed them in the original, and again giving rise
jo, the
;n as to how so many top>-brack el »"• j sical hits could
ceen created lor one show. V'"J'''^''"'"ihey have been
:;nd whistled by nearly a grpW^.ation of Americans,
. they are so brightly delivered and are treated to
:ral accompaniments of such stirring qualities that hear-
..em again will prove a thrilling experience lor most
aper:a!ors. even though a large percentage ol them will have
seen the stage presentation and will be lamiliar with its
,{ jjjg jjjjjj iQye in the Sooner State while it was still a
-y.
:ander at the cast should suilice to assure that perres
are ol highest calibre. Topliner Gordon MacRae.
:.;s priceless pipes, is an ideal Curly, while special
mention is the due oi Gene Nelson as Will Parker, Charlotte
Greenwood as Aunt EUer and Eddie Albert as Ali Hakim,
Despite which excellence and experience, a goodly share
of acting honors goes to Shirley Jones, who, as Laurey, under-
acheions
'aer lirst screen role. Possessing an impressive singing
youth, beauty and boundless photogenic charm, this
J lady's camera career should speedily hit the top
Physical values with which Arthur Hornblow jr., endowed
the ollering—and over and above the magnitude ol Todd-AO
—

. . That
. . They
. .
Until
I
'
Lloyd
. and
. . i4h-th-provoking
. . When
. . and
,
;
REVIEWS Adiines for Newspaper and Programs
/ Died a Thousand Times F
Warner Bros. (505)
109 Minutes
2.55-1 (Cinemascope,
Warner Color)
Hel. —
In those spots where the iilm fans like their celluloid fare
-relentingly hard-boiled and consistently dramatic, with
,;y an occasional breathing spell for the insertion of tender
,:.iantic relief, here is a red-blooded crime-does-not-pay saga
mat is equipped to ring up satisfactory ratings both revenuewise
and as an audience pleaser. A new version of "High
Sierra,". a thriller made under the Warner Bros, banner m
1941, it has been freshened and modernized through the
garnishment of CinemaScope and WarnerColor, but as to
basic plot development it remains much the same as its
predecessor. In addition to tint and process, there is exploitation
fodder inherent in the toplining duo, Jack Palance
and Shelley Winters, plus the story theme and a provocative
Impressive use was made by producer Willis Goldbeck
and director Stuart Heisler of the majestic scenic backgrounds
around California's Mount Whitney, where considerable of
the footage was exposed. Other physical trappings, including
sets and costuming, have been carefully fashioned to point
up the air of realism which pervades the offering throughout.
Palance is suitably menacing as the gangster who, after
eight years in stir, is sprung by a crime lord who needs
him to master-mind a big hotel robbery in a resort town m
the mountains. Miss Winters is cast as a dance-hall girl
with whom he becomes involved, while among the supporting
oupers a sympathetic characterization is etched by pretty
'i Nelson. She enacts the one decent femme in the
obster's life, the object of his hopeless love. Having
pulled the stickup, Palance and Shelley find themselves
the target of an intensive manhunt. With the law in pursuit,
he persuades her that they must separate, then holes up
defiantly in the snow country, where he is finally blasted
down.
Jack Palance, Shelley Winters, Lori Nelson, Lee Marvin,
Gonzalez Gonzalez, Lon Chaney, Earl Holliman.
CATCHLINES:
Here's Tensely Exciting Drama ... the Story ol a Gangster
Who Yearned to Go Straight ... But Couldn't Escape the
Crime Lords Who Were His Masters He Found
.
Freedom in Death.
Teenage Crime Wave F
Ratio; Drama
1.S5-1
Columbia ( ) 77 Minutes Rel. Nov. '55
A foreword to this melodramatic programmer implies that
.; not only poses the problem of growing juvenile delinquency
but also offers a solution thereto. Only the first half of that
introduction is borne out, however, inasmuch as the picture
degenerates quickly into a rubber-stamp cops-and-robbers
entry in which the only departure from formula is the fact that
the principal baddies are as unsavory a collection of teenar-^
hoodlums as could be imagined. The title appears made
-•'"Stn _,- lor exploitation on the slightly-lurid level, which mav
134'mulate business on average dual programs, but the over-all
llieme is tastelessly presented and the performers assembled,
'while competent enough, have no marquee or merchandising
value
Carrying the banner of Clover Productions, the feature
,13 produced on an obviously modest budget, with most
the action confined to a single set. There are occasional
rsts of excitement and a modicum of suspense; however,
se tend to be overshadowed by long stretches of cliche-
Iden dialog in which the on-the-lam youngsters attempt,
i;h no great degree of success, to explain their motivations.
gun-toting young lady named Mollie McCart shows
•-•spian promise, but megaphonist Fred F. Sears evidently
md it difficult to keep the other topliner. Tommy Cook, from
irning his portrayal into a scenery-chewing marathon.
Mollie and Sue England—the latter innocently involved
ure being taken to a juvenile correction house. Cook, MoUie's
associate in an armed-robbery ring, rescues them and herds
the two girls to a farmhouse, where they hide out and
'-rrorize the occupants. The police finally capture Cook in
gun battle in which Mollie is killed, and Sue. thus (reed
her bad companions, is assured ol a pardon and a release
n hor conviction.
Tommy Cook, Mollie McCart, Sue England, Frank Griflin.
lames Bell, Kay Riehl, Guy Kingsiord, Larry Blake.
/55 =.
155 -I-
CATCHLINES:
Gearing. Sizzling, Bullet-Paced Drama ... of Youngsters
ho Have Taken the Wrong Road . Have to Learn
> Hard Way . They Can't Reach Easy Street . . .
,'/'ilh o Gun in Their Hands,
1860 BOXOFFICE
«
The Trouble With Harry F
Paramount (5508)
100 Minutes
Mystery Comedy
(VistaVision,
Technicolor)
ReL Nov. '55
Alfred Hitchcock has transferred his suspenseful scenebuilding
technique into the comedy field, with a dead man
as menace, and with Vermont autumnal coloring in all its
glory as scenic background. Two of the principals think
they have killed the man—Edmund Gwenn, who was aiming
at rabbits, and Mildred Natwick, an old maid, v/ho thinks
she felled him v/ith the heel of her walking shoe while resisting
attack. Two others know they have become accessories
after the dead man has been buried and unburied the fourth
time. The sheriff suspects everybody.
The dead man never fully appears and the burials are
done mostly off-sceen. This adds up to drama the Hitchcock
fans will love. The suspense is there, but there is satire
throughout which mystifies the cloak and dagger enthusiasts
and evokes an interesting mixture of chuckles and loud
laughter from those who are expecting something tragic from
one moment to another. It's sophisticated entertainment for
Hitchcock's mass of admirers.
The selling will have to be based on the Hitchcock name
because the cast is practically unknown to film audiences
with a few exceptions. Shirley MacLaine, a youngster who
has her first leading role in a film, is one of the young
hopefuls Paramount is pushing toward stardom. She has
a mobile face and poise. She has had considerable experience
as a dancer.
Edmund Gwenn, as Capt. Albert Wiles, is excellent. He is
a screen veteran. Other members of the cast have had wide
stage experience—John Forsythe, as a temperamental but im.^
pecunious artist; Mildred Dunnock, as a spinster breaking
into an autumn romance with Gwenn; Parker Fennelly, MU^
dred Natwick and Royal Dano,
Edmund Gwenn, John Forsythe, Shirley MacLaine.
Mildred Natwick, Mildred Dunnock, Jerry Mathers.
The Trouu'.ii -isHIr b'arry was That He Wouldn't Stay Buried
Under the Autumi . . . . res . . . Embarrassing lor Those Who
Think They Killed Hini'**" Risky for the Suspects . . . Frustrating
for the Widow . for the Audience.
Apache Woman
American Releasing Corp. ( )
F
Ratio: Western
1.85-1 (Pathe Color)
83 Minutes ReL
What the story lacks in action is more than compensated
by outstanding color photography of rugged backgrounds,
a screenplay sufficiently away from formula to command
attention, and creditable performances. While that switch
;
in orthodox values may prove disappointing to the confirmed
devotees of saddles and six-guns, it should please ticket
buyers of more general film appetites; and the sum total i
indicates an offering amply qualified to serve as a satia- i
factory running-mate on double bills, which is the exhibition
J
niche at which the feature is obviously aimed. It should
i
be recorded that when the tempo does develop—which is
toward the end of the film—it is fast, furious and exciting.
In the acting department, the trio of topliners, Lloyd Bridges,
Joan Taylor and Lance Fuller, register solid portrayals, as do
most members of the supporting cast. The photoplay carries
the banner of Golden State Productions. Roger Corman both
produced and directed. On the first count he made his limited
budgetary bucks do yeoman's service, while his megging if
entirely praiseworthy, especially so when consideration i?
given the fact that it is his initial piloting venture.
The story is set in a small town in Arizona at the turn c
the century, just after a peace treaty has been inked wit':
the Apaches and the redskins have been herded intc
reservations. When a series of vicious crimes is perpetrated
the townspeople suspect the Indians, notably Miss Taylor, c
half-breed, and her brother. Fuller, ol being the ringleader.";
Despite the pacifying efforts of Bridges, a government agen:
a full-scale attack on the reservation is planned, but Bridge,
persuades the outraged citizens to- let him formulate a plan
whereby the baddies—a group of outlaws led by Fuller—
are rouijded up after a bitter light.
Bridges. Joan Taylor, Lance Fuller, Morgan Jones,
Paul Birch, Jonathan Haze, Paul Dubov. Lou Place.
CATCHLINES:
Arizona at the Turn of the Century .
Warrinc
Apaches Have Laid Down Their Arms .
Bloodsher
Breaks Out Anew ... in the Thrilling Tale of White Treachery
Indian Savagery.
October 15. 1955 1857

'
' ijger
'
ol
' inatlon.
UlT : 15c per word, minimum SI. 50. cash with copy. Four consoculivo inaerlions lor price
I
||>*. CLOSING DATE: Monday noon preceding publication dale. Send copy and
• cliwtrs 10 Box Numbor.s to BOXOFFICE. 825 Van Brunt Blvd.. Kansas City 24. Mo. •
KELP WANTED
KJtit oiinigcr uiiiKil (i>r lljc Lm
tinllcni opiwrlunlty for top
\". rrpllfi iiUI bf trtsttd In
"Itf Don Guilmjn. ricKlc
It South Kol»rtson BUd..
t> (or nunwltr miTMgrrUI
ii'itre 111 small Illinois cum-
HO ptr ««k uilllni: to
It
(lutl» urounil Iliratr(,
lioiiui If opcratloiu sliow
iiilty lor aihuncemenl to
ililng or liiiylin! rniulrrd.
Ml homlne aialblilt'. Boi-
'ipablf nulntenance and
nfce.NS.nry. Good salary.
Srguln.
TH.1S.
fot lUst tun Ilifjiri
I'lfjsf give \\\f refiTenci'
I In llrst letter. .Xcldrrs
Itli eiplollatlun and pru-
Kistern theatre chain. Top
croup insurance and llos-
If Inieresied, submit comit
aiailable lor .Neu Yorli
'... mws.
Wt proKctionLsl and malntenanrc
f4d>. rt-Uable. relerence necessary,
Independent Indoordrhc-ln
li.wd salary. Ilvlne quarters
BoM fflco. t;o:ti)
first run theatre In Soutli.
MiUlty and e.\ploilation re-
Invurjnce. Good starting .salary,
aduncrment. Bosolflee. t!040.
rOSmONS WANTED
! ai.ni-t. mniigcr. repalrll.illon.
publicity minded.
n manageress. 25 years
r ellabe. Boiofflee. 6 019.
t* manager. 15 years ex-
't:e. medium, small towns.
Capable booking, buying.
ill phases operation. Top
'Ployed. Young, capable.
Permanent connection.
: Miirice. fi036.
and wife, husband 45, 20
Nr-itre management, supern
or concession manager
Any town or clly on coast
f.ently employed. 3 years
eoBiuny. but don't like Inland.
mrr theatre owners, exof
mnttigement. buying
nienilonal and drire-ln.
In Will consider leasing.
>er. Experienced qualified
' lnd.'pendent films. Box-
fSINESS STIMULATORS
'E ACTION! $4.5011 cards. OUiei
» off lereen. Novelty Games Co..
• . Brooklyn, N. T.
:jntf .lib real llawaUan orchids
Write Floxers of HawaU, 870
•> i"i.-f Los Angeles 5, Calif.
SOS. Increase your box-
'rs. $4 50 per .M. Best
•. 339 West 44th St.,
tallooni printed with theatre
0"' Balloons get the klddin,
'ales Samples sent free.
Supply. 146B Walton, Atlanli,
-SCELLANEOUS
••rs .h.. sfii a holld.iy greeting
.1" get our Discount Deal
» * M Smiee, 627 Securltle.
GENERAL EQUIPMENT—NEW
Jackjon." automatic Iteel-.vlarms. Beally
marvelous $21 p.ili. .Ml dealers'. .MIrs.; .Vnitrlcan
5t)
Iheaire Siippjj^ Seattle^ I.
Waslilngion
Send projection throw, screi-n slie. uc'il computi
yuur CInem.iScope roiulremenis tree Combinailon
pair Cinematic IV adjustable anamorpliic limes
and pair snapllie prime scries 11 prujecUon lenses,
all lor $6115 .Metallic seamless screens 75c s(|. ft.
Buy on time ulth $200 doun. Iiept. cc. S.0.8.
Cinema Supply Corp.. ti02 W. 52nd Ne«
St.,
York It).
Burial Cable Sales, Ic ft. Take ailiantage of
ihi> nillllun ft. buy. Stock up on burial cable
lufure price rise, for new iiistailatloii, additional
spe-kers or have lor future use. Two strand,
solid linneil eoiiper conductors. Buna insulated.
.No. IT. Impenlous to ivater, oil or abrasion
i'erfect slie for ramp wiring, used In many theatre:
being built today. Brand new and guaranteed
Sold 1. 001) ft. 0. o>er. Call 2-:fl):tl or writ.
C. W. Kvlv. R,.\ :i:i|, KintMillv. Trv
GENERAL EQUIPMENT—USED
Sell Complete booth equipment or separately.
We-iern Kleclric sound. Simplex machine. Sacrilice.
br-l olfrr. Fox Theatre. Nora Springs, la.
New Anamorphics $347.00. Reconditioned Soundids
$12.'>00. 4H/C Amplilier $50.00. Forrest
Kvclter supply $35.00. Box 323. Exeter, N . II.
For Sale: One pair. Super Simplex mechanism.
reh:i;lt for ClnemaScope or widescreen. Also Ziper
THEATRES FOR SALE
CLfllRinG HOUSt
Eluenlh year e\clu.outhwesi. Hundred, s.itlsllcd clients. a6 year.
e»|ierlcnee. 'Ask any sboiiman." ,\rtliur Leak,
SiieclalUt, 3305 Tuas,
Carutli, iMllu.
Select thtalrti lor sale, K.ui.sos, ,Ml

nATionni , \ C^^m service ^ ,
\_)pnii€ saar of me aousmr "'^ .
GO SHOWMANSHIP DURING THE "GEO. F. DEMBOW SALES TRIBUTE", SEPT. 5-DEC. 15