Design games as a tool, a mindset and a structure Kirsikka Vaajakallio

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Some of the personal discoveries made explicit in the design game highlighted seniors as individuals with very distinct needs and values resulting from their long histories as well as their physical conditions. Notions like this are not spectacular in their novelty value but fundamental in terms of framing the design brief and acknowledging users’ needs in daily design practise. The discussion that followed this notion led the participants to consider, among other things, modular and personalized service solutions in senior houses. Moreover, the role-playing approach that demanded interaction among the players directed the discussion to social contacts in seniors’ lives. With regard to social interaction, the following questions and some ideas related to them were prompted: How do the seniors find a likeminded company? How do we allow several service providers to utilise the same space at different times? How do we organise the collaboration between several buildings to make the services more affordable by an increased number of users? One theme that got attention was rather unattractive accessibility solutions in the apartments. This triggered ideas related to integrated solutions and modern technology. Based on the above findings, which are further discussed in the next chapter, the Character Game can be considered successful in promoting the human perspective. The business view was considered from the service network point of view: new ways for collaboration were thought up without yet paying too much attention to possible challenges that could restrict early idea generation. One of our research interest concerned whether it would be reasonable to transform user study materials collected by someone else into a design game that would allow and inspire collaborative interpretation and idea generation. This study shows that it is possible, although this would not be the most effective way in time allocation since design game designers need to familiarize with the data, which would not be necessary had they been involved already in producing it (see more Kaario et al. 2009). In terms of empathic understanding, promoting the people flow slogan and experimenting with a novel approach for team work, the Character Game was considered beneficial. It was then conducted second time, focusing on these themes within KONE’s R&D. I won’t describe the second experiment here (see more Vaajakallio et al. 2010b), since it didn’t bring up any fundamentally new knowledge on the Play framework or the design games driven approach. There were also follow-up co-design gatherings, but they do not come within the scope of this dissertation. Following the first Character Game, the materials from the four groups who simultaneously played the game were interpreted, and four main topics of concern were formulated; feeling safe, aesthetic accessibility, me and others, and moving around. These four themes were exhibited later for a month in the Senior Expo that was held in the company’s R&D 151
department (Figure 40). To concretize the different attitudes and daily challenges seniors faced, the Expo included several touch-points from an image of an elevator to a real garbage can connected to descriptive quotations. The aim was to spread the observations from the user study and role-playing game in a way that would invite new interpretations and thus inspire personal discoveries (Mattelmäki et al. 2011). Fig. 40 The exhibition displayed provocative and stereotypical notions, such as the text Who am I? painted on a mirror that people are asked to look at while wearing a mask of an older man (the image in the middle). The second case study was conducted in collaboration with two companies. Our initial partner was the OP-Pohjola Group Central Cooperative (OPK) that is Finland’s largest financial services group offering banking, investment and insurance services. It is made up of 218 member cooperative banks and the OP-Pohjola Group Central Cooperative (OPK website, 14 th September 2010) 16 . Fairly soon in the collaboration negotiations between the Extreme Design project and OPK it became evident that there was a need for a third party: a design agency that would be responsible for the actual service design would be needed. The researchers’ role would be more supportive, focusing on user insights. This resulted from OPK’s wish for a new service model that could be implemented already during 2010. The decision-making process at OPK was slow, due to the company’s hierarchical nature including several steering groups, committees etc. where things need to be agreed, which we learned later on. To keep up with the Extreme Design project schedule, we decided to proceed with the case before the design agency was hired. The Project Planning Game was organized to create a common project vision for the second case study. The game rules and material remained mainly the same, but 4.3.2 Case OPK: Developing new service models for banks 16 The Group has three business segments: Banking and Investment Services, Life Insurance and Nonlife Insurance. The Group’s earnings before tax were EUR 464 million in 2009. www.op.fi 152
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5mm Design games as a tool, a minds
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Aalto University publication series
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Chapter 3: Diving into games, play
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This thesis has been made possible
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Chapter 1 Setting the stage for co-
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When I started my research, my view
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three terms throughout the disserta
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claring my preconceptions and the w
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Setting the stage for co-design: Th
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The observational part aimed at est
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Creative interplay between current
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My research approach follows the
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The methods developed for sharing k
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Based on our experiences, we propos
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As for sharing experiences during t
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All three gatherings aimed at ident
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the core spirits and values of Desi
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The cases introduced above followed
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Creative interplay between current
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Johnston (1998/2005, p 69) has poin
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Chapter 2 Direct and indirect user
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see user experience as a complex se
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By considering users’ creative in
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material”, I continue from that b
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part of collaborative design) is, s
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the UK, and there are more market-o
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What I find worth of further studie
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According to Wright and McCarthy (2
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in its aims of eliciting inspiratio
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Contextual approaches in performing
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Above I pointed out some of the ben
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Sensitising in empathic design ofte
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example through the performance. Ma
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are intertwined: since the stage is
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ative was a story about an archaeol
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sign partners are not professional
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as inspiration and empathic underst
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Fig.17 In this dissertation, when I
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The selection of props is relevant
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enhancing the creativity of ordinar
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Chapter 3 Diving into games, play a
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Design games: As a research tool. F
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Like concept design games organizat
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(2000) have proposed a technique ca
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96 methods for this category typica
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designing involves agreement-making
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Player 4: “I have my mobile phone
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As has been mentioned previously, r
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Like Hannu and Nina, who began joki
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Planning Game, mainly utilised desi
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dependent from the overall applicat
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ous people and what information is
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epresentations such as co-construct
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Whereas metaphors are useful in gui
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framework, this theoretical backgro
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6.1.1 Design games as a tool As Kei
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ery design researcher designs an ap
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printouts given to the participants
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The purpose of role-immersion, for
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6.2.1 Reflection on research aims I
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1 2 3 The Project Planning Game str
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the design purposes, but, since I w
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As has been discussed in relation t
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Fulton Suri, J. (2003). Empathic de
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Sanders, E.B.-N. (2002). From User-
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Design games as a tool, a mindset and a structure Kirsikka Vaajakallio

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