UEFA EURO 2008™ Sustainability Report - Bundesamt für Sport ...

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secured area was prohibited, the number
of collection bins at the entrances to stadia
and fan zones were increased in some
places. Altogether 3.8 million PET bottles
were collected from public viewings, fan
zones and stadia and taken for recycling.
Through PET bottle recycling and the corresponding
reduction in new PET bottle
production, the overall adverse effect on
the environment was reduced by around
50% compared to the disposal of the
PET bottles in the garbage. In Austria and
Switzerland, the collected PET bottles were
reprocessed into new bottles. In addition,
nearly 1 million aluminium cans were
collected. As a comparison: to produce
one set of aluminium football goalposts,
around 5,000 aluminium cans would be
needed. So all the cans collected during
the EURO 2008, would be able to produce
some 200 sets of football goalposts.
The collection of recyclable material
was conducted in both countries by the
responsible collection companies – Altstoff
Recycling Austria AG ARA in Austria and
PRS PET-Recycling Switzerland and IGORA
Association for aluminium recycling Switzerland.
The three organizations worked
closely together and produced a common
recycling concept.
Make your goal
– bring it back
To help avoid littering,
the waste
information campaign
“Make your
goal – bring it back”
was introduced. The
key element of the
campaign was an
advertising spot,
which showed in an amusing way that
waste and drink containers do not belong
on the ground, but in the rubbish or collection
bins. The spot came about thanks to
the collaboration between eight partners
from Austria and Switzerland and was
shown in all host city stadia and fan zones
and public viewings in the UBS ARENA and
at Fantour 2008. In addition, in the stadia
and in the host city Zurich, all rubbish and
collection bins and returnable cup points
were decorated with the “Make your goal
– bring it back” logo. In the remaining
Swiss host cities and public viewings and
in Austria, all EURO 2008 collection bins
carried the logo.
3:4 Environment
management
The four Austrian stadia in Innsbruck,
Klagenfurt, Salzburg and Vienna were
certified according to the EU environment
management system EMAS in the
run-up to the EURO 2008. This management
system is based on a comprehensive,
business-orientated, environment protection
approach and is controlled by external
specialists. Certification makes no claims
about actual standards, but ensures a
progressive improvement in environment
standards. During the EMAS process, a
photovoltaic facility was installed at the
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