UEFA EURO 2008â¢ Sustainability Report - Bundesamt fÃ¼r Sport ...

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:0 The multifaceted impacts of large events have been increasingly discussed in recent decades. Similar to international corporations, such events were increasingly the focus of critical public voices. Topics such as the avoiding of waste and the saving of resources, global warming, regional value creation and investments in infrastructure have long since become essential indicators in the assessment of such events. Photo: GEPA pictures/ Panoramic 14
The EURO 2008 assumed a role model character though the great attention garnered by “King Football“ around the world. Therefore it was particularly important to handle social and environmental issues responsibly. Moreover, the large media presence could be used to properly communicate solutions and projects. The fact that until the 13th edition of the European Football Championship there was no integrated sustainability management does not mean that these issues had been treated carelessly until this point. Particularly the UEFA has repeatedly supported social projects over the past decades and even launched corresponding programs itself. The two host nations, Austria and Switzerland – encouraged as well by the host cities – prompted the development of a joint sustainability strategy with an eye towards setting a standard for future events. The aim of the UEFA and the two host nations was to organise the “best EURO ever” – while taking into consideration the principles of sustainable development. for sustainability reports set by the Global Reporting Initiative (GRI) – a global network of business and industry associations, NGOs and social experts (www.globalreporting.org). This report takes an account of the measures and projects that were realized within the scope of the European Football Championship and which goals from the sustainability strategy and beyond were achieved. It should serve as proof that through the EURO 2008 special emphasis was given to sustainable development. In addition to listing the successful projects and measures, this report also documents those areas in which the goals could not be, or could not entirely be reached, and where in the future there still exists a need to take action – for events in Austria and Switzerland as well as for international events. environment EURO 2008 based itself upon the three pillars of sustainable development: environment, economy and society / culture This sustainability report, the first of its kind for a large football event, provides an overview of the impact and the success of the EURO 2008 in regard to the three sustainability dimensions. It thereby meets global transparency and reporting requirements and is also the first sustainability report to be issued as a joint product from two countries together with the cooperation of a sports association and eight host cities. In terms of content and topics, it essentially follows the current guidelines economy society / culture 15
Page 1 and 2: UEFA EURO 2008 Sustainability Repor
Page 3 and 4: UEFA EURO 2008 Sustainability Repor
Page 5 and 6: 1:0 2:0 3:0 4:0 5:0 Introduction 10
Page 7 and 8: Photo: aboutpixel.de/pfirsichmelba
Page 9 and 10: Photo: ZS communication + art
Page 11 and 12: Introduction 11 Photo: StockXpert
Page 13: Number of visitors Stadium visitors
Page 17 and 18: modern environmental technologies s
Page 19 and 20: Photo: FOSPO 1:3 Comparison with ot
Page 21 and 22: Economic dimension 21 Photo: photoc
Page 23 and 24: Photo: Euro 2008 SA Photo: Johannes
Page 25 and 26: Stadium construction in the host ci
Page 27 and 28: Photo: Österreich Werbung plus sta
Page 29 and 30: Letzigrund Stadium, Zurich Photo: E
Page 31 and 32: Stade de Suisse, Berne Photo: Euro
Page 33 and 34: Photo: brainbows Photo: Euro 2008 S
Page 35 and 36: Environmental dimension 35 Photo: w
Page 37 and 38: Photo: FOSPO waste management conce
Page 39 and 40: Photo: FOSPO All these measures con
Page 41 and 42: stadium), the share of public trans
Page 43 and 44: the stadium surroundings was provid
Page 45 and 46: World Cup involves far more matches
Page 47 and 48: Waste was avoided and littering red
Page 49 and 50: PET bottles collected in Austria an
Page 51 and 52: Altogether 3.8m PET bottles and 1m
Page 53 and 54: Clean stadia and town squares after
Page 55 and 56: Photo: Masterfile, Bildbearbeitung
Page 57 and 58: Photo: Host City Innsbruck-Tirol Ph
Page 59 and 60: Photo: Euro 2008 SA „Different La
Page 61 and 62: Photo: Euro 2008 SA Blind and parti
Page 63 and 64: Photo: FOSPO KICK KULTUR In the 200
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Photo: Spencer Tunick celebrating.
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Photo: Host City Innsbruck-Tirol Ph
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Photo: Jupiterimages Findings and r
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discussed at an early stage in the
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Photo: Host City Innsbruck-Tirol Re
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Glossary / Abbreviations Photo: Sto
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FSI Football Supporters Internation
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Printing: By using eco-power in the
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