Please note - Swinburne University of Technology

Core subject
AL408 From Book to Film: Textuality and Discourse
And one of
AM402 Writing, Theory, Praxis (Graduate Diploma in
Writing)
OR
AM404
OR
AM503
OR
AM504
OR
AM505
Also
AM506
Writing for the Media (Graduate Diploma in
Writing)
Interrogating Texts: Cultural Dreaming
Professional Production
Workplace Practice
Thesis (I -2 semesters) [Compulsory]
0 YO91 Master of Enterprise lnnovation
5.
VI -.
The call for a new kind of education program for senior
2 management has been rising in Australia over the past few
w years. This Master's Degree by coursework provides a fresh
$. approach.
This course is built upon the pioneering work of the Centre of
lnnovation and Enterprise through its educational initiatives,
c its involvement in the Victorian lnnovation Centre and the
Victorian Enterprise Workshop program.
2.
. The course aims to prepare students currently engaged in, or
about to embark upon, careers in senior management, with
the skills necessary to take their organisations into new areas
V1 of activity. It provides the student with an in-depth
4, knowledge of management, but has an outward looking
aspect. The graduate is not a mere administrator of a
V1
3. business, but is equipped with the specialist management
and administrative skills necessary to effectively manage a
n
m productive commercial enterprise, and also to lead it into
new fields.
Admission requirements
Applicants should comply with one of the following:
. .
(a) have completed a degree in a professional field at a
recognised university or college preferably at honours
level,
(b) have completed the Graduate Diploma in
Entreoreneurshio and lnnovation or the Graduate
bipl&a in ~an'a~ement, at distinction level or above;
(c) have such other qualifications or experience which, in
the opinion of the selection committee, are of a
satisfactory standard and are suitable preparation for
entry to the program.
In selecting students for the course, the selection committee
takes into consideration the balance of skills required for
team participation and hence attendance at an interview
may be required.
Admission with advanced standing
Students who have completed Swinburne's Graduate
Diploma in Entrepreneurship and lnnovation or the Graduate
Diploma in Management will be given full credit for one year
of the program.
Duration of the course
The course is designed to be completed after three years of
part-time study. Continuing students from the Graduate
Diploma in Entrepreneurship and Innovation or the Graduate
Diploma in Management will complete the program with an
additional two years of part-time study.
Course structure
Essentially the course will take a problem-based approach,
the learning being 'end' rather than 'means' driven. The
range of subjects included has been chosen to satisfy the
educational needs of those who will manage for growth.
Australian case studies form a major part of the teaching and
learning techniques as will preparation of business plans.
All subjects are conducted on an inter-disciplinary, team
teaching basis with heavy input from industry personnel and
a number of units in the later years are block taught.
First year
Weekly
In conjunction with
Contact Hours
Graduate Diploma in Entrepreneurship Sern 1 Sern 2
and lnnovation students
EF712
Opportunity and Feasibility
Analysis** 3
EF715 Accounting for New Ventures 3
EF810 New Venture Marketing 3
EF811 New Venture Financial Planning 3
EF814 The Business Plan 3
**Presented in block teaching mode generally on a
Friday and Saturday
The first year provides the hard-edged tools which
enable students to produce a fully integrated business
plan for a new venture.
Year 2 (all students)
EF920
Managing the Growing
Business 4
EF923 Growth Venture Evaluation 4
EF924 Advanced Business Plan 2 4
This year builds on the fundamental tools acquired in
year one to cover a range of difficult topics in the
venture development area by means of intensive case
study and practical work culminating in the production
of a second and more sophisticated business plan.
Third year (all students)
EF931 Entrepreneurship in
EF933
Corporations** 4
Integrated lnnovation
Management** 4
EF934 Entrepreneurial Research Project 2 2
**Presented in block teaching mode generally on a
Friday and Saturday
The final year provides skills in the important areas of
corporate entrepreneurship, a challenging course which
stresses the integration of skills in professionally solving
recurring problems in high growth business mangement
and the production of a short research thesis in an
apsect of the Australian entrepreneurship environment.