Please note - Swinburne University of Technology

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~~713 The Entrepreneurial Organisation
No. of hours per week: three hours
A subject in the first year Graduate Diploma in
Entrepreneurship and Innovation. It can also be taken as an
elective in the Graduate Diploma of Management.
Subject aims and description
This subject focuses on the entrepreneurial team and the
human dimensions of creating and developing new ventures.
The principles and theories of organisational behaviour are
presented and applied to specific cases (Australian and
international). people are major resources for the
entrepreneur and the skills involved in managing them
through appropriate communication, leaderihipand decision
making are at the heart of entrepreneurial activity.
The emphasis is on creating a solid theoretical base for the
human resource management skills required by entrepreneurs
as they create and develop a new venture.
$. Textbooks
Drucker, P. lnnovation and Entrepreneurship. London, Pan Books,
2 Heinemann, 1986
Hindle, K.G. How to Use Organisational Behaviour: Melbourne,
5. Learnfast Press, 1991
2 Kao, J.J. The Entrepreneurial Organisation. London, Prentice Hall
? International. 1991
I C
2. ~~715 Accounting For New Venturer
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C,
2 No. of hours per week: three hours
A subject in the first year Graduate Diploma in
Entrepreneurship and lnnovation and first year Master of
2 Enterarise Innovation.
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Subject aims and description
c. This subject provides students with an understanding of the
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accounting requirements involved in the establishment and
continuity of a business in a high growth market. It equips
students with demonstrable mastery of the basic principles of
accounting and double entry bookkeeping and the ability to
apply these principles to complete a set of accounts from
basic journal entries through to the production of accurate
profit and loss statements, balance sheets and funds
statements.
Students also learn some important distinctions. There are
vital differences between: accounting for merchandising and
manufacturing entities; partnership and company accounting;
external and internal reporting.
Finally, students acquire a basic understanding of cost and
management accounting and the ability to meet the needs
of growing businesses by providing different forms of
accounting reports sensitive to management needs.
Textbook
Gaffikin, M. Principles ofAccounting. 3rd Australian edn, Sydney,
Harcourt Brace Jovanovich. 1992
~~810 New Venture Marketing
No. of hours per week: three hours
A subject in the second year of the Graduate Diploma in
Entrepreneurship and lnnovation and first year of the Master
of Enterprise Innovation.
Subject aims and description
This subject aims to provide the student with the ability to
develop and improve plans for the marketing of new
products and supervise the implementation of these plans;
employ basic marketing principles in estimating the scale and
speed of the probable market response to the new product
and in determining the marketing resources required to
achieve a given revenue profile over the plan period;
distinguish systematic divergence from the plan objectives
from statistical fluctuations in the response of the market,
and advise on the appropriate modifications to the plan.
Text books
Hindle, K.G. What is a Marketing Case Study and How Do You Solve
It? Hawthorn, Vic., Swinburne Press, 1992
Legge, J.M. The Competitive Edge - How lnnovation Creates and
Sustains the Competitive Advantages of Enterprises. North Sydney,
N.S.W., Allen & Unwin, 1992
References
Bonoma, TV. The Marketing Edge. New York, The Free Press, 1985
Day, G.S. Market Driven Strategy. New York, The Free Press, 1990
~ ~ 8 1 Marketing 0 ~ for lnnovation
Forty-two hours over two x three-day block
modules (seven hours per day)
A subject in the Graduate Certificate in Enterprise
Management.
Subject aims and description
This subject provides students with the skills necessary to
evaluate the broad marketing needs and vulnerabilities of an
existing enterprise or new venture by applying a sound
knowledge of fundamental marketing theory in accordance
with a comprehensive method for solving practical marketing
problems.
Topics include: the marketing concept, market segmentation
and targeting, consumer behaviour, the marketing mix,
product life cycle theory and practice, and principles of
marketing research. A feature of this subject is the mixture of
theoretical case work with real world assignments.
Textbook
Legge, J.M. The Competitive Edge. North Sydney, N.S.W., Allen and
Unwin, 1992
EF~I
New Venture Financial Planning
No. of hours per week: three hours
A subject in the second year of the Graduate Diploma in
Entrepreneurship and lnnovation and first year of the Master
of Enterprise lnnovation.
Subject aims and description
Students who have passed this subject should possess:
demonstrable mastery of fundamental financial
mathematics, basic practical financial modelling
techniques and sufficient financial theory for competent
financial analysis, planning and management of a startup
venture;