Please note - Swinburne University of Technology

~~634 Civil Engineering Management
No. of hours per week: two hours
An elective subject in the Graduate Diploma in Management.
Subject aims and description
Functions of management; responsibilities of project manager
and site enqineer; objective, strategies and plans; leadership;
controlling performance, personnel and material;
organisational culture information systems.
~~635 Construction Technology
No. of hours per week: two hours
An elective subject in the Graduate Diploma in Management.
Subject aims and description
The subject considers the management of technological
resources available in the execution of a construction project.
Planning of construction programs: hazards, local factors,
works layout, process dissection, construction program, plant
schedule, critical path analysis, detailed planning, estimate
summary.
Plant and equipment, characteristics of the site and
construction methodologies, and the physical and human
resources are considered.
Resource allocation: assignment of plant and equipment to
tasks; allocation of labour to job; estimating likely outputs;
smoothing resource allocation; establishing plant and
equipment spread.
~~641 Management Practice
No. of hours per week: six hours
A compulsory subject in the Graduate Diploma in
Management for full-time students only.
Subject aims and description
This subject is designed to draw together the topics covered
in the other subjects of the Graduate Diploma in
Manaaement with an industrial emphasis and provide
additional material to enable the student to develop an
understanding of the process of management in business
organisations.
Particular emphasis is placed on recognising the combinations
of internal and external circumstances that create a business
opportunity; analysing the risk attached to grasping
o~aortunities: develo~ina the ~ eo~le and business skills
needed to 1a;nch a s~cc~sful'co~mercial venture based on
technology products or services; practicing sound
management skills and techniques in converting
opportunities to reality; practicing sound management skills
and techniques to control the resources available to grow the
business or organisation; recognising, discussing and selecting
from a broad range of business strategy development
methodologies; preparing a commercial business plan;
describing and assisting the implementation of appropriate
systems and controls to manage a new or growing company
or other organisation.
Textbooks
Golis, C.C. Enterprise and Venture Capital: A Business Builders' and
Investors' Handbook. 2nd edn, St Leonards, N.S.W., Allen & Unwin,
1993
Legge, J.M. The Modern Machiavelli: The Nature of Modern Business
Strategy. Hawthorn, Vic., Swinburne Press, 1991
Legge. J.M. The Structure of a Business Plan. Melbourne: Swinburne
Press, 1993
Timmons. 1. New Venture Creation: Entrepreneurship in the 1990's.
3rd edn, Homewood, Ill., Irwin, 1990
EF711
'Product' Development and Life
Cycles
Block delivery for three x two days (Fridays and
Saturdays); one block per month
A subject in the Graduate Diploma in Entrepreneurship and
Innovation.
Subject aims and description
This subject aims to provide the student with the ability to:
identify and sustain a competitive advantage, utilise and
manage process and product innovation, manage and
overcome customer and corporate barriers to innovation, and
appreciate the international market place, by choosing
appropriate strategies.
Textbooks
Porter, M. Competitive Advantage. New York, Free Press, 1985
Smilor, R. (ed.). Customer Driven Marketing. Lexington, Mass.,
Lexington Books, 1989
Timmons, 1. New Venture Creation: Entrepreneurship in the 1990's.
3rd edn, Homewood, Ill., Irwin, 1990
Urban, G., Hauser, J, and Dholakia, N. Essentials of New Product
Management. Englewood Cliffs, N.J., Prentice Hall, 1987
~~712 Opportunity and Feasibility
Analysis
Block delivery for three x two days (Fridays and
Saturdays); one block per month
A subject in the Graduate Diploma in Entrepreneurship and
Innovation.
Subject aims and description
This subject aims to provide the student with the ability to
recognise the difference between an idea and an
opportunity, identify where opportunities exist, and examine
in depth its attractiveness to create or 'grow' a business. A
screening guide will be used to assess the product or service
in terms of market place potential, financial returns and the
opportunities for further business development.
Textbooks
Drucker, P.F. Innovation & Entrepreneursh$. London, Pan Books,
Heinemann, 1986
Timmons, J. New Venture Creation: Entrepreneurship in the 1990's.
3rd edn, Irwin, 111. 1990