Please note - Swinburne University of Technology

Please note - Swinburne University of Technology Please note - Swinburne University of Technology

swinburne.edu.au
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~~620 Human Aspects No. of hours per week: two hours A compulsory subject in the Graduate Diploma in Management. Subject aims and description This subject is designed to build upon the work of the introductory work in the first semester and treat the material with more depth and practicality. Topics covered are listed below. Theoretical base: interpersonal relationship and individual development; individual differences, personality theory, value and value systems, group dynamics, role theory, leadership intergroup competition, intepersonal communication, perception, thinking processes and memory. Business politics.Human resources management: recruitment, selection and training. Aptitude testing. Management development and personnel appraisal systems. Wage and salary structures, benefits and financial reward schemes. Performance factors: motivation, job satisfaction, morale, management of conflict, organisation structures and their effects on behaviour, effecting change in the organisation. Industrial relations: practical industrial relations for supervisors and managers. ~~621 Financial and Legal Aspects No. of hours per week: three hours A compulsory subject in the Graduate Diploma in Management. Subject aims and description This subject is designed to build upon the work of the introductory group. Topics include: financial accounting; management accounting and reporting; company taxation; financial statement analysis; business organisations; sources of finance; capital and cash flow; insurance and negotiable instruments. Textbooks Gaffikin, M. et al. Principles ofAccounting. 3rd Australian edn, Sydney, Harcourt Brace Jovanovich, 1993 Latimer, P. Australian Business Law 13th edn,North Ryde, N.S.W., CCH Aust., 1993 Van Horne, J. et al. Financial Management & Policy in Australia. 3rd edn, Sydney, Prentice Hall, 1990 ~~622 Engineering Management No, of hours per week: two hours An elective subject in the Graduate Diploma in Management. Subject aims and description This subject addresses wider issues associated with effective engineering management. Considerations include: legal issues (trends, obligations, professional liability and protection of property), executive interfaces, engineering business units, management of systems effectiveness, management strategies (capability acquisition and procurement, integrated logistic support, maintenance, performance measurement). Textbooks Babcock, D.L. Engineering Management. Englewood Cliffs, N.J., Prentice Hall, 1991 Meredith, J.R. and Mantel, S.J. Project Management 2nd edn, New York, Wiley, 1989 ~~623 Marketing No. of hours per week: three hours A compulsory subject in the Graduate Diploma in Management. Subject aims and description This subject addresses the skills necessary to evaluate the broad marketing needs and vulnerabilities of private and public sector enterprises. Emphasis is on establishina a thorough grounding in marketing principles and the application of these principles to practical marketing situations. An outcome of this subject is the development of a detailed marketing plan to improve performance and profitability. Textbooks Hindle, K.G. What is a Marketing Case Study and How do you Solve it. Hawthorn. Vic.. Swinburne Press. 1992 Legge, J.M. he competitive Edge - How Innovation Creates and Sustains the Competitive Advantages of Enterprises. Allen & Unwin, 1992 1 ~ ~ 6 2 4 Management Practice No. of hours per week: six hours A comoulsow subiect in the Graduate Di~loma in ~anagemeni for part-time students only. Subject aims and description This subject is designed to draw together the topics covered in the other subjects of the Graduate Diploma in Management with an industrial emphasis and provide additional material to enable the student to develop an understanding of the process of management in business organisations. Particular emphasis is placed on recognising the combinations of internal and external circumstances that create a business opportunity; analysing the risk attached to grasping opportunities; developing the people and business skills needed to launch a successful commercial venture based on technology products or services; practising sound management skills and techniques in converting opportunities to reality; practising sound management skills and techniques to control the resources available to grow the business or organisation; recognising, discussing and selecting from a broad range of business strategy development methodologies; preparing a commercial business plan; describing and assisting the implementation of appropriate systems and controls to manage a new or growing company or other organisation. Textbooks Golis, C.C. Enterprise and Venture Capital: A Business Builder's and Investor's Handbook. 2nd edn, St Leonards, N.S.W., Allen & Unwin, 1993 Legge, J.M. The Structure of a Business Plan. Hawthorn, Vic., Swinburne Press, 1993 Legge, J.M. The Modern Machiavelli: The Nature of Modern Business Strategy. 2nd edn, Hawthorn, Vic., Swinburne Press, 1991 Timmons, J. New Venture Creation: Entrepreneurship in the 1990s. 3rd edn, Homewood, Ill., Irwin, 1990

y. - ~~625 Computing - Business Applications and Systems No. of hours per week: two hours An elective subject in the Graduate Diploma in Management. Subject aims and description The subject addresses management applications of, and the management of, computing. It will include financial packages for budgeting and management accounting; administrative applications; database management and applications; office automation: spreadsheets, word and document processing, desktop publishing, graphics and presentation packages. Electronic office: networks, electronic mail, facsimile, telex, etc. Decision support packages - mathematical tools relevant to management and some packages relevant to the manufacturing process will be considered. -. : ~~626 Computing - Engineering r! m Applications and Systems g. No. of hours per week: two hours -1 % An elective subject in the Graduate Diploma in Management. Y) I Subject aims and description 5 The subject seeks to extend the student's knowledge of engineering oriented applications packages, their : management, and their management applications. It also aims to extend the student's programming skills. !a In particular it addresses: high level languages, data structures and applications, project engineering and ". maintenance packages, design with computers, systems 'U simulation with computers. X 2. m 2 8 ~~629 Sales Management No. of hours per week: two hours An elective subject in the Graduate Diploma in Management. Subject aims and description The sales function: relationships with advertising, sales, promotion, product planning, market research and distribution, feedback from market. The selling process: prospecting, presentations, handling objections, closing, follow up. Buyer behaviour and motivation. Sales management functions, management practices. Leadership and motivation of the sales force. Salaries and financial rewards. Organising the sales force. Time and territory management. Sales control and evaluating sales performance. ~~630 Manufacturing Management No. of hours per week: two hours An elective subject in the Graduate Diploma in Management. Subject aims and description This subject reviews integrated manufacturing systems and the manufacturina manaqement function: production, production andiontrol, maintenance, quality control, etc. The relationship between manufacturing and other organisational functions in the company and the application of analytical techniques relevant to production and related functions such as market forecasting, scheduling, materials requirement planning will be covered. The 5 P's of Japanese manufacturing technique, VAM, world class manufacturing, JIT production system and theory 2. References Ouchi, W.G. The TheoryZ: HowAmerican Business Can Meet the Japanese Challenge. Reading, Mass.: Addison-Wesley, 1981 Schonberger, R.J. World Class Manufacturing. The Lessons of Simplicity Applied. New York, Free Press, 1986 EF631 Physical Distribution Management No. of hours per week: two hours An elective subject in the Graduate Diploma in Management. Subject aims and description Topics relating to the design and management of the physical distribution of products from the point of manufacture to the point of sale. Organisation of the physical distribution function, warehousing and storage systems, transportation. Financial, human and organisational management aspects are covered. EF632 Corporate Communications No. of hours per week: two hours An elective subject in the Graduate Diploma in Management. Subiect aims and description An examination of an organisation's communications needs and development of cost-effective strategies to meet those needs. This includes a communications audit, and choice of an appropriate mix of communications media to minirnise the cost of communications within the organisation and externally. Both private and public networks will be considered. EF633 Energy Management No. of hours per week: two hours An elective subject in the Graduate Diploma in Management. Subject aims and description An assessment of an organisation's energy requirements and development of systems and operational techniques to meet those requirements at minimum cost. Energy source selection and life cycle costing, system optimisation. The study includes techniques for monitoring energy usage in buildings and larger sites and for developing optimal use strategies.

~~620 Human Aspects<br />

No. <strong>of</strong> hours per week: two hours<br />

A compulsory subject in the Graduate Diploma in<br />

Management.<br />

Subject aims and description<br />

This subject is designed to build upon the work <strong>of</strong> the<br />

introductory work in the first semester and treat the material<br />

with more depth and practicality. Topics covered are listed<br />

below.<br />

Theoretical base: interpersonal relationship and individual<br />

development; individual differences, personality theory, value<br />

and value systems, group dynamics, role theory, leadership<br />

intergroup competition, intepersonal communication,<br />

perception, thinking processes and memory. Business<br />

politics.Human resources management: recruitment,<br />

selection and training. Aptitude testing. Management<br />

development and personnel appraisal systems. Wage and<br />

salary structures, benefits and financial reward schemes.<br />

Performance factors: motivation, job satisfaction, morale,<br />

management <strong>of</strong> conflict, organisation structures and their<br />

effects on behaviour, effecting change in the organisation.<br />

Industrial relations: practical industrial relations for<br />

supervisors and managers.<br />

~~621 Financial and Legal Aspects<br />

No. <strong>of</strong> hours per week: three hours<br />

A compulsory subject in the Graduate Diploma in<br />

Management.<br />

Subject aims and description<br />

This subject is designed to build upon the work <strong>of</strong> the<br />

introductory group. Topics include: financial accounting;<br />

management accounting and reporting; company taxation;<br />

financial statement analysis; business organisations; sources<br />

<strong>of</strong> finance; capital and cash flow; insurance and negotiable<br />

instruments.<br />

Textbooks<br />

Gaffikin, M. et al. Principles <strong>of</strong>Accounting. 3rd Australian edn,<br />

Sydney, Harcourt Brace Jovanovich, 1993<br />

Latimer, P. Australian Business Law 13th edn,North Ryde, N.S.W.,<br />

CCH Aust., 1993<br />

Van Horne, J. et al. Financial Management & Policy in Australia.<br />

3rd edn, Sydney, Prentice Hall, 1990<br />

~~622 Engineering Management<br />

No, <strong>of</strong> hours per week: two hours<br />

An elective subject in the Graduate Diploma in Management.<br />

Subject aims and description<br />

This subject addresses wider issues associated with effective<br />

engineering management. Considerations include: legal<br />

issues (trends, obligations, pr<strong>of</strong>essional liability and protection<br />

<strong>of</strong> property), executive interfaces, engineering business units,<br />

management <strong>of</strong> systems effectiveness, management<br />

strategies (capability acquisition and procurement, integrated<br />

logistic support, maintenance, performance measurement).<br />

Textbooks<br />

Babcock, D.L. Engineering Management. Englewood Cliffs, N.J.,<br />

Prentice Hall, 1991<br />

Meredith, J.R. and Mantel, S.J. Project Management 2nd edn, New<br />

York, Wiley, 1989<br />

~~623 Marketing<br />

No. <strong>of</strong> hours per week: three hours<br />

A compulsory subject in the Graduate Diploma in<br />

Management.<br />

Subject aims and description<br />

This subject addresses the skills necessary to evaluate the<br />

broad marketing needs and vulnerabilities <strong>of</strong> private and<br />

public sector enterprises. Emphasis is on establishina a<br />

thorough grounding in marketing principles and the<br />

application <strong>of</strong> these principles to practical marketing<br />

situations. An outcome <strong>of</strong> this subject is the development <strong>of</strong><br />

a detailed marketing plan to improve performance and<br />

pr<strong>of</strong>itability.<br />

Textbooks<br />

Hindle, K.G. What is a Marketing Case Study and How do you Solve<br />

it. Hawthorn. Vic.. <strong>Swinburne</strong> Press. 1992<br />

Legge, J.M. he competitive Edge - How Innovation Creates and<br />

Sustains the Competitive Advantages <strong>of</strong> Enterprises. Allen & Unwin,<br />

1992<br />

1<br />

~ ~ 6 2 4 Management Practice<br />

No. <strong>of</strong> hours per week: six hours<br />

A comoulsow subiect in the Graduate Di~loma in<br />

~anagemeni for part-time students only.<br />

Subject aims and description<br />

This subject is designed to draw together the topics covered<br />

in the other subjects <strong>of</strong> the Graduate Diploma in<br />

Management with an industrial emphasis and provide<br />

additional material to enable the student to develop an<br />

understanding <strong>of</strong> the process <strong>of</strong> management in business<br />

organisations.<br />

Particular emphasis is placed on recognising the combinations<br />

<strong>of</strong> internal and external circumstances that create a business<br />

opportunity; analysing the risk attached to grasping<br />

opportunities; developing the people and business skills<br />

needed to launch a successful commercial venture based on<br />

technology products or services; practising sound<br />

management skills and techniques in converting<br />

opportunities to reality; practising sound management skills<br />

and techniques to control the resources available to grow the<br />

business or organisation; recognising, discussing and selecting<br />

from a broad range <strong>of</strong> business strategy development<br />

methodologies; preparing a commercial business plan;<br />

describing and assisting the implementation <strong>of</strong> appropriate<br />

systems and controls to manage a new or growing company<br />

or other organisation.<br />

Textbooks<br />

Golis, C.C. Enterprise and Venture Capital: A Business Builder's and<br />

Investor's Handbook. 2nd edn, St Leonards, N.S.W., Allen & Unwin,<br />

1993<br />

Legge, J.M. The Structure <strong>of</strong> a Business Plan. Hawthorn, Vic.,<br />

<strong>Swinburne</strong> Press, 1993<br />

Legge, J.M. The Modern Machiavelli: The Nature <strong>of</strong> Modern Business<br />

Strategy. 2nd edn, Hawthorn, Vic., <strong>Swinburne</strong> Press, 1991<br />

Timmons, J. New Venture Creation: Entrepreneurship in the 1990s.<br />

3rd edn, Homewood, Ill., Irwin, 1990

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