Please note - Swinburne University of Technology

eqsoo
Research Methodology
No. of hours per week: two hours
Prerequisites: nil
Instruction: lecturellaboratory
Assessment: individual and syndicate
assignments
Subject aims and description
This introductory research methodology subject aims to
provide participants with a basic knowledge of the research
methods that are necessary for successful market modelling
in today's business world. As part of this subject, participants
are expected to make extensive use of library resources and
will be required to undertake a minor research project which
is of direct relevance to the participant's areas of interest.
Research methodology topics normally covered include:
posing research questions and the measurement of
E! - concepts;
5.
I.- library research methods;
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types of study
-qualitative research methods
6. - survey research methods
3
!? - experimental research methods;
G
--,- analysis and interpretation of results;
A
5 presenting a project outline and report writing
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3
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techniques.
Textbook
Gay, L.R. and Diehl, P.L. Research Methods for Business and
Management, New York, Macmillan, 1992
E ~ ~ 5 0 7
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ID
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ID
Market Modelling 1
No. of hours per week: two hours
Prerequisites: nil
Instruction: lectureltutorial
Assessment: individual assignments
Subject aims
This subject aims to introduce students to the concept of
developing models for product demand. Students will be
introduced to a range of predictive techniques that may be
incorporated into demand models. Evaluation of model
outputs will be an important aspect of this subject.
Note that throughout this course, extensive use will be made
of computer software packages.
In this subject, a number of case studies based on a variety of
product markets will be analysed.
Subject description
Approaches to modelling and forecasting demand
Forecasting model for stationary and non-stationary data
Forecast monitoring and aggregation methods
Autoregressive and moving average processes
Model identification and evaluation
Textbooks
Makridakis, S., Wheelwright, S.C. and McGee, V.E. Forecasting
Methods and Applications. 2nd edn, New York, John Wiley, 1983
sqsog
Business Modelling
No. of hours per week: three hours for two
semesters
Prerequisites: nil
Instruction: seminars and workshops
Assessment: syndicate assignments
Subject aims and description
This subject is designed to give students an understanding of
the role of quantitative analysis in the decision-making
process. The skills acquired are used in other subjects of the
course as well as giving an appreciation of quantitative
techniques via practical applications. User-friendly computer
packages are employed throughout the subject wherever
possible, reflecting their importance and usefulness.
The topics included are: demography, linear programming,
forecasting, inventory management, quality control and
survey data analysis.
Textbook
Render, B. and Stair, R.M. Quantitative Analysis for Management. 5th
edn. Boston, Allyn & Bacon, 1994
BQ601
Financial Modelling
Subject aims and description
The aim of this subject is to enable students to appreciate,
and gain practice in the application of, a range of computer
based analysis methods as components of a decision support
system.
Throughout the subject, extensive use will be made of
computer packages and particular emphasis will be given to
current developments in computing that relate to finance and
financial management.
Topic coverage includes:
Decision support systems, expert systems, microcomputers
and current software developments, financial modelling using
spreadsheets, public data bases, approaches to risk analysis,
evaluation and selection of computing systems.
References
Software documentation, user manuals and current journal articles
will provide the major reference material for the subject.
~ ~ 6 0 6 Business Demography
No. of hours per week: two hours
Prerequisites: nil
Instruction: lecturellaboratory
Assessment: individual and syndicate
assignments
Subject aims
To introduce the basic methods of demographic analysis and
to develop an awareness of the marketing implications of
demographic data. The demographic characteristics of
enterprises will also be examined with the aim of developing
regional industry information banks. The subject aims to
familiarise students to the full range of demographic data
produced by the Australian Bureau of Statistics and the
statistical bureaus of Australia's major trading partners.
Subject description
Sources of demographic data