Please note - Swinburne University of Technology

The emphasis of this subject is on the practical solution of
specific business problems and, in particular, on the
recognition, formulation and interpretation stages of a
business modelling solution. In this subject considerable use
will be made of PC-based business modelling software
packages.
Areas of study will normally include:
the general problem of resource allocation with an
emphasis on linear programming, including an
introduction to post-optimality analysis and the
determination of transfer prices in a decentralised
organisation;
the use of business modelling techniques to manage
inventory;
an introduction to general approaches to planning and
decision-making;
g an introduction to total quality management and quality
S. control techniques using control charts and acceptance
8 sampling.
2, Textbook
Render, B. and Stair, R.M. Quantitative Analysis for Management 5th
.- edn, Boston, London. Allyn and Bacon, 1994
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- W References
VI
Anderson, M.O. and Lievano, R.J. Quantitative Management: An
Introduction. 2nd edn, Boston, Mass., Kent, 1986
3 Heizer, J. and Render, B. Production and Operations Management
LU
Strategies and Tactics. 3rd edn, Boston, Allyn and Bacon, 1993
A
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a ~ ~ 2 2 3 Business Demography
No. of hours per week: three hours
Prerequisite: BQ111 Quantitative Analysis B or
(BQ111 E + BQ110) Quantitative Analysis A
Instruction: classes, Iaboratoly
Assessment: individual and syndicate
assignments
Subject aims and description
A substantial number of business problems are related to
changes in the population and therefore an understanding
of demography is required to understand business markets.
This subject consists of an introduction to the basic methods
of demographic analysis for human populations, enterprises
and industries. The aim of the subject is to explore the
market implications of demographic change. The approach
taken in this subject is a practical one and therefore
considerable use will be made of PC-based business
modelling software packages.
The subject will normally consist of:
sources of demographic data;
measuring demographic phenomenon; fertility; mortality;
internal and international migration;
population estimates and projections;
cohort analysis;
* demographics of enterprises and industries: labour force;
skills; markets;
international demographic trends.
Textbook
Pollard, A.H., Yusuf, F. and Pollard, G.N. Demographic Techniques.
3rd edn, Sydney, Pergamon Press, 1990
References
Day, L. and Rowland, D. How Many More Australians? Melbourne,
Longman Cheshire, 1988
Mahar, C. and Burke. T. Informed Decision Making. Melbourne,
Longman Cheshire, 1991
National Population Council. Population Issues andAustralia's Future.
Canberra, AGPS, 1992
~ ~ 3 3 0 Market Modelling
No. of hours per week: three hours
Prerequisite: BQ111 Quantitative Analysis B or
(BQl10E + BQ111) Quantitative Analysis A
Instruction: lectureltutorial
Assessment: individual and syndicate assignment
Subject aims and description
This subject aims to familiarise students with some of the
techniques and skills not yet encountered, but needed to
undertake the successful modelling of micro and macro
markets and business relationships.
The subject will normally cover the use of:
regression analysis, in its various forms, to asist the
modelling of demand and supply and other business
relationships;
qualitative forecasting methods such as delphi, panel
consensus and scenario analysis;
Markov analysis for the investigation of market
behaviour (e.g. brand switching) and for the analysis of
market share.
Textbook
Makridakis, S., Wheelwright, S.C. Forecasting Methods for
Management. 5th edn, New York, Wiley. 1985
References
Bartholomew, D.J. Stochastic Models for Social Processes. 3rd edn,
Brisbane, Wiley, 1982
Jarrett, J. Business Forecasting Methods. 2nd edn, Oxford, Blackwell,
1991
BQW
Survey Research Methods
No. of hours per week: three hours
Prerequisite: BQ221 Marketing Data
Management
Instruction: lecturellaboratory
Assessment: six survey research tasks, one
individual assignment
Subject aims and description
This subject is concerned with a detailed examination of
three aspects of survey research methodology: computer
software used in the data collection, data entry and
tabulation of marketing and sound research data collections;
sample designs for mail, personal interview and telephone
surveys; the analysis of survey data with a particular
emphasis on the measurement of attitudes and opinions.
References
Alreck, P.L. and Settle, R.B. The Survey Research Handbook.
Homewood, Ill., Irwin, 1985
Henry, G.T. Practical Sampling, Vol. 21, Sage Publications, 1990