Please note - Swinburne University of Technology

References
Dittmar, L. and Michaud, G. (eds.) From Hanoi to Hollywood: The
Vietnam War in American Film. U.S.A., Rutgers University Press,
1990
Hartley, J. The Politics of Pictures. London. Routledge, 1992
Parrinder, P. Science Fiction, Its Criticism and Teaching. London,
Methuen, 1980
Selden, R. Practising Theory and Reading Literature. New York,
Hawester Wheatsheaf, 1989
Turner, G. National Fictions: Literature, Film and the Construction of
Australian Narrative. 2nd edn, Sydney, Allen & Unwin, 1993
AM SO^
Professional Production
No. of hours per week: three hours
Prerequisites: nil
Assessment: production of a radio program or
short film or television script
0 Subject aims and description
: This subject is aimed at students including those working in
the industry who have above average radio and print media
2 skills. It has three areas of focus - radio, writing for the print
- media, and writing for film and television.
:. The radio stream consists of a series of seminars dealing with
key management issues including station operations,
audience research and analysis, marketing, human resources,
;
the impact of new technology, and broadcast policy issues.
3
Students taking the radio stream may produce broadcast
*. quality programs during the semester. This could be, for
example, a major documentary or drama, or a multi-track
production which draws on the student's production, research
~n and writing skills, and creative ability.
4. The print stream will focus on advanced investigative
reporting and feature writing skills. Students taking the film
2. and television stream will develop a script proposal, and a
script for a short film or television program.
D
Students taking either the print or the film and television
writing streams will also attend seminars which address
different forms of writing.
References
Ong, W. Orality and Literacy: the Technologizing of the Word.
London, Methuen, 1982
Swinburne Radio Production Notes, 1990, Hawthorn, Vic.,
Swinburne Press, 1990
White, S.A. Reporting in Australia. South Melbourne, Macmillan,
1991
Windschuttle, K. and E. Writing, Researching, Communicating,
Communication Skills for the lnformation Age. 2nd edn, Sydney,
McGraw Hill, 1994
AMSOS
Workplace Practice
No. of hours per week: three hours
Prerequisites: nil
Assessment: presentation of workplace proposal
40%, final report 60%
Subject aims and description
This subject aims to give students in the final stages of the
Masters the opportunity to undertake a detailed analysis of
the institutional and professional processes of a media
organisation. Students can nominate which organisation they
wish to be placed in, and they will be required to consult with
management when working out the details of the study. It
would be expected that students will produce a detailed case
study which addresses issues such as the media model under
which the organisation operates, management structures,
staffing and human resources, training, technology, target
audiences and programming.
Students can also negotiate with the media organisation to
undertake a consultancy: for example, to research the
feasibility of a particular project such as the conversion of
radio equipment from analogue to digital, the
implementation of a program to increase Aboriginal and
Torres Strait Islander employment, or to examine the impact
of new broadcast regulations on the organisation.
Possible participating organisations: ABV-2, 3L0, 3RN, 3CR,
3RRR-FM, 3PBS-FM, 3AW, SBS-W.
~ ~ 5 0 Thesis 6
Subject aims and description
Students are required to write a minor thesis, of
approximately 20,000 words, as a mandatory course
requirement. The conce~tual and methodoloaical
underpinning for the thesis will centre on the two core
subjects. AM500 - Globalisation - Media and
Telecommunications and AM503 Interrogating texts:
Cultural Dreaming, though thesis topics may also emerge
from AM501, AM502, AM504 and AM505. International
students will have the opportunity to pursue topics related
to their country of origin or explore comparative research
subjects. There may be the possibility of electronic access to
national and international databases for research.
Supervision of these may be conducted with electronic
means to support the supervisory-student interaction.
~ ~ 5 0 lnformation 7
Society 2000
No. of hours per week: three hours
Prerequisites: nil
Assessment: seminar paper 40%, final report
60%
Subject aims and description
This subject is an examination of media and communications
in the context of a post-industrial or information society.
Key questions about the contemporary technological
revolution are addressed, such as who decides about new
technologies, and how, whose interests are served, how
national policies are fashioned, and whose information needs
will be met by these technologies of abundance. Crucial here
is a variety of political, social and ethical issues, including
vexed territoty such as ownership and control of information
systems, privatisation and de-regulation of broadcasting and
telecommunications, corporate and community information
systems and international information transfer.
References
A Vision of an Inte!ligent Island. National Computer Board,
Singapore, March 1992
Alvarado, M. and Thompson, J. (eds.) The Media Reader. London, BFI
Publishing, 1990
Skovmand, M. and Schroder, K.C. (eds.) Media Cultures:
Re-Appraising Transnational Media. London, Routledge, 1992
Sussrnan, G. and Lent. 1. Transnational Corporations: Wiring The
Third World. London, Sage Publications, 1991