Please note - Swinburne University of Technology

References
Barr, T. The Electronic Estate: New Communications Media and
Australia. Ringwood, Penguin Books, 1985
Barr, T. (ed). Challenges and Change: Australia's lnformation Society
Melbourne, Oxford University Press, 1987
Brand, 5. The Media Lab. New York, Penguin Books. 1988
Forester, T. (ed.), The lnformation Technology Revolution. Oxford,
Basil Blackwell, 1985
Reinecke, I. Connecting You. . . Ringwood, Penguin Books 1985
Roszak. T. The Cult of Information. New York. Pantheon Books. 1986
*AM~O~ Community Press: Process and
Production
No. of hours per week: four hours
Prerequisites: AM1 02 or AM103, AM206 and
one other stage two media studies subject or
equivalent
g, Assessment: continuous
Subject aims and description
This subject examines a range of publications which serve
specific community or special interest information needs in
both a theoretical and practical way. The four-hour classes
are divided into two areas of study: (i) the tradition of
community press Australia, including suburban and regional
newspapers, and the impact of new technology on the
evolvement of publications such as newsletters and special
interest magazines (two hours per week); and (ii) production
of newsletters (two hours per week).
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The first area of study will focus on the development of
publications serving communities of interest. Relevant
~1 communications theories, notions of information agendas,
8, sources of news, commercial and political influences, will be
examined to develop an understanding of the influences
V1
n. - which shape community publications.
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The second area of study will focus on practical exercises in
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the production of newsletters and community interest
magazines. Students will also develop basic desktop
publishing skills using the PageMaker desktop publishing
package.
References
Evans, H. Editing and Design, Vols. 1-5, 2nd edn, London,
Heinemann, 1976
Harrower, T. The Newspaper Designer's Handbook. 2nd edn,
Dubuque, IA, Wrn.C., Brown Publishers, 1991
* Not available to students who have previously passed
AM308 Local Press, Production and Politics.
~ ~ 4 0 Writing 4 for the Media
No. of hours per week: three hours
Assessment: the production of a script, exercises
and seminar participation
Subject aims and description
This subject involves the practice of writing for specific
purposes within different sectors of the media: news reports,
feature stories, press releases, advertorials, community press
and in-house releases, and documentaries. It will take a case
study approach which analyses the strategies and
conventions utilised by different media to common subject
matter. Students will also be expected to produce original
material for different media, and to reflect theoretically on
the implications of different media production on issues of
reception and comprehension.
References
Ong, W. Orality and Literacy: The Technologizing of the Word.
London, Metheun, 1982
Swinburne Radio Production Notes, 1990, Hawthorn, Vic.,
Swinburne Press, 1990
White, S.A. Reporting in Australia. Melbourne, Macmillan, 1991
Windschuttle, K. and E. Writing, Research, Communicating.
Communication Skills for the lnformation Age. 2nd edn, Sydney,
McGraw-Hill, 1994
~ ~ 4 0 Community 6
Press: Process and
Production
No. of hours per week: four hours
Assessment: by class exercises, sub-editing and
layout, team publication . project - and individual
newsletter .
Subject aims and description
This subject examines a range of publications which serve
specific community or special interest information needs. The
subject has both a theoretical and a practical orientation.
There are two main areas of study: the tradition of
community press in Australia, including suburban and
regional newspapers, and the impact of new technology on
the evolution of publications such as newsletters and special
interest magazines and the production of newsletters using
the PageMaker desktop publishing package.
References
Davis, A. Magazine Journalism Today Oxford, Butterworth-
Heinemann, 1992
Evans, H. Editing and Design. Book Two: Handling Newspaper Text
London, Heinernann, 1983
Harrower, T. The Newspaper Designer's Handbook. 2nd edn,
Dubuque, Iowa, W.C. Brown, 1992
Media lnformation Australia, selected articles
AM~OO Globalisation: Media and
Telecommunications
No. of hours per week: three hours
Prerequisites: nil
Assessment: seminar paper 40%, final report
60%
Subject aims and description
This subject examines the international market, policy and
cultural trends in many fields of communications, with special
attention to broadcasting, cinema, and telecommunications
industries. It will examine many cornplex forces for change,
particularly the increasing international trend towards
privatisation, mega-amalgamation, liberalisation and
deregulation. Special attention will be given to debates about
international networking, cultural imperialism and
globalisation, especially for television and cinema.
Contemporary policy debates about the future of
broadcasting, and the cornplex issues involved in the
introduction of new communications technologies and about
the associated institutional pressures, especially on public
broadcasters, will be highlighted.
This subject also examines various schools of thought and
practices of industry innovation and development in the
context of information industries - telecommunications and
information technology. It will analyse the last decade of
Australia's information industry policy under Labor, especially
research and development policy, the Partnerships For
Development program, IDAs, export enhancement and