Please note - Swinburne University of Technology

AM^ 12
Radio Management
No. of hours per week: three hours
Subject aims and description
This subject will explore the nature and detail of current
broadcast legislation and regulations and the legal issues
faced by owners and broadcasters relating to defamation and
contempt of court. A major focus will be the marketing of a
radio station to its clients and audience, and selling radio
airtime. The aims of promotions will be analysed and the
methods of staff selection and management, including
awards and union interests. will be examined. The imoact of
new technologies, including satellite services, cable, '
narrowcast and in-store radio will be examined, along with
the applications and improvements in computer systems and
Digital Audro technology.
Assessment
Assessment will include analysis of the marketing and
: promotion of stations, the design of a marketing plan for a
sation and an assessment of students' understanding of radio
2 sales techniques.
a References
g.
Arnold, J., Gleeson, F. and Peterson, C., Moving into Management,
Hawthorn, Swinburne Press, 1991
.w ABCAll Media Law Handbook, ABC Enterprises, 1990
I Determination of Planning Priorities, Canberra, Australian
5 - Broadcasting Authority, 1993
OJ
2.
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W ~ ~ 1 1 Radio 3 Presentation 1
No. of hours per week: two hours
Subject aims and description
This subject aims to develop practical understanding of the
radio presentation process, teaching the skills necessary to
use broadcasting equipment and effectively communicate
with an audience. Individual tutoring on studio equipment is
followed by voice training and development of an individual
style for each student. Structured assignments are designed
to lead students to proficiency in operating techniques and
communication. Writing assignments develop in students the
ability to prepare efficiently and deliver information
effectively, and students will learn to plan the sequential flow
of a radio program.
Assessment
Assessment will revolve around programs recorded to the
strict guidelines of assignments, and will consider technical
and operational proficiency, vocal presentation and program
formatting.
References
Welch, D. and Hicks, M., Swinburne Radio Production Notes,
Hawthorn, Swinburne Press, 1991
Turner, J. C., Voice and Speech in the Theatre, 3rd edn, London,
Pitman, 1977
AM1 14 Radio Presentation 2
No. of hours per week: two hours
Prerequisite:pass in AM1 13 Radio Presentation 1
Subject aims and description
This subject further develops understanding of radio
presentation techniques, using more advanced broadcasting
equipment and more difficult programming techniques. Once
again, structured assignments are designed to lead students
to proficiency in program preparation, operating techniques
and self-evaluation. Skills in interviewing are developed
through a structured plan, beginning with simple, short prerecorded
interviews leading to live in-depth talkback
interviews. Students will use their skills to program and
operate an in-house broadcasting service.
Assessment
Assessment will revolve around programs recorded to the
auidelines of assianments. and will consider ooerational and
programming pr~ficiency,'preparation and vocal presentation
and the ability to relate to an audience.
Reference
Olle, A., On Interviewing, Sydney, ABC Enterprises, 1992
~ ~ 1 1 Radio 5 Journalism 1
No. of hours per week: three hours
Subject aims and description
This subject aims to examine in detail the role and
responsibilities of a radio news journalist. It will develop in
students an understanding of the sources of news and skills
in researching information. Students will gain experience in
writing concise news stories, with an understanding of the
conventions of writing for the ear. News bulletins will be
prepared and broadcast at defined times, as part of an inhouse
broadcasting service.
Assessment
Assessment will include news bulletins recorded to the strict
guidelines of assignments, alonq with assessment of the
written scripts. ~isessment will;onsider news accuracy,
writing style, operational proficiency and vocal presentation.
References
Hogan, T., Radio News Workbook, North Ryde, NSW, Resources Unit,
Australian Film and TV School, 1985
Milne, G., The Radio Journalist, Sydney, Wesgo Communications,
1979
~ ~ 1 1 Radio 6 Journalism 2
No. of hours per week: two hours
Prerequisite: pass in AM1 15 Radio Journalism 1
Subject aims and description
This subject will further explore and develop the role of a
radio news journalist. It will direct students to extend their
skills in researching, interviewing and editing news
programs, and to develop their contacts. Students will gain
experiene in writing and presenting current affairs reports,
incorporating live and pre-recorded interviews.
Assessment
Assessment will include recorded bulletins and current affairs
reports and written preparation and analysis. Assessment will
consider accuracy, writing and vocal style and public interest.
Reference
Mayeux, P., Broadcast News Writing and Reporting, Lincoln, W.C.
Brown, 1991
AM1 17
Advertising Copywriting
No. of hours per week: three hours
Subject aims and description
This subject is designed to explore, understand and master
the orocesses involved in writina radio commercials.
Structured assignments will lea; the student through a
process of interacting with an advertising client, gaining the
skills to understand and interpret the needs of that client.