Please note - Swinburne University of Technology

TS965 Retail Marketing TS970 Organisations and Management
Total hours 36 Hawthorn Prerequisites: TS954, TS955, Total hours 72 Hawthorn
TS956, TS958, E963
A subject in the Advanced Certificate in Sales Management
and Associate Diploma of Business: Marketing.
Content
The role and nature of the retailing operation in modern
marketing systems. Covers the requirements of retailers
including research, merchandising and promotions,
location, organisational requirements and staff training.
TS966 Services Marketing
Total hours 36 Hawthorn Prerequisites: TS955, TS958,
TS959
A subject in the Advanced Certificate in Sales Management
and Associate Diploma of Business: Marketing.
Content
What is a service industry? Its role in the Australian
economy. The types of services marketing - organisations,
persons, place and ideas marketing. The marketing
of services both onshore and offshore. Services marketing
and the future.
TS967 International Marketing
Total hours 36 Hawthorn Prerequisites: TS955, TS957,
TS958, TS959
A subject in the Associate Diploma of Business:
International Trade, and the Associate Diploma of
Business: Marketing.
Content
The relationship between international trade
and international marketing. The international
environment - economics. culture, ..
political and legal. The
techniques of international marketing - the right attitude,
competitive factors, gathering overseas intelligence,
product policy, distribution, promotions, pricing. Controls
v, for international marketing.
-- 2 TS968 Small Business Marketing
2 Total hours 36 Hawthorn Prerequisites: TS955, TS958
0 A subject in the Associate Diploma of Business: Marketing.
content
Analysis of the 'best practices' of marketing and
management of small business.
TS969 Industrial Marketing
Total hours 36 Hawthorn Prerequisites: TS955, TS958,
TS959 (concurrently)
A subject in the Associate Diploma of Business: Marketing.
Content
The purpose of this module is to provide training in
both the conceptual and practical aspects of marketing
to primarily industrial users and to contrast the
distinguishing features of industrial marketing with that of
consumer marketing.
A subject in the Associate Diploma of Business: Marketing.
Content
Organisations and Management provides participants
with the knowledge and skills necessary to understand the
issues facing managers in organisations and the
organisational context in which they operate. Particular
emphasis will be focused on organisational strategies,
structures and behaviour. In addition, participants will
have the opportunity to develop competencies in the
following:
research skills
written and verbal skills
interview and questioning skills
report and essay writing skills
presentation skills
goal setting and planning skills
analytical skills
TS971 Accounting for Non-Accountants
Total hours 72 Hawthorn Prerequisites: nil
A subject in the Associate Diploma of Business:
International Trade, and the Associate Diploma of
Business: Marketing.
Content
The users of accounting information and their needs,
the nature of accounting and bookkeeping, preparation
of accounting reports for sole proprietors and
companies, limitations of accounting reports, analysis and
interpretation of accounting reports, cash management,
cost-volume-profit relationships, budgeting and
responsibility accounting, cost accounting.
TS976 Industrial Law
Total hours 40 Hawthorn
A subject in the Advanced Certificate in Human Resource
Operations.
Content
Gives participants the knowledge and skills to analyse
the impact of relevant case law and legislation on
human resource policies and procedures.
TS977 Staffing
Total hours 40 Hawthorn
A subject in the Advanced Certificate in Human Resource
Operations.
Provides the knowledge and skills required to recruit,
select and induct staff.
TS978 Implementing Change
Total hours 40 Hawthorn
A subject in the Advanced Certificate in Human Resource
Operations.
Content
Gives participants the knowledge and skills to contribute
to the design and implementation of a change process in
the workplace.