1997 Swinburne Higher Education Handbook

To qualify for the award of the Bachelor of Arts (Media
and Communications), students must complete at least two
majors (one of which must be Media Studies) plus a
number of electives. A major is a three-stage sequence of
study in the one discipline or specialisation.
The Media Studies major includes the following:
Stage 1
ALM104 Media Literature Film: Texts and Contexts
AM105 The Media in Australia
Stage 2
AM203 Popular Culture
AM208 New Media: The Telecommunications
Revolution
AM209 Media Voices, Media Style: The Process of
Journalism
Stage 3
AM300 Cinema Studies
AM302 Radio Production and Criticism
ALM310 Electronic Writing
AM311 Information Society: A Global Perspective
ALM312'* Media/Literature Project
Students also choose a second major plus electives.
* A second option for this subject is exclusive to Literature
students, and involves an independent research project,
conducted over a semester, under the supervision of a member
of the Literature staff: Numbers will be limited, and students
must have a proven, ongoing work in progress that will form
the basis of their work. Eligibility for this program depends
upon the student having a project on which they have been
previously working (say, a book ofpoems, a novel, a critical
essay), and which has been approved by the subject convenor.
The subject is designed to develop a work to completion, and
prepare, or at least submit it for publication. This work can be
of a critical nature, and students are expected to work closely
with a supervisor throughout the semester.
Honours
Outstanding Bachelor of Arts students have the option of
undertaking a specialised fourth year of study, graduating
with a Bachelor of Arts (Honours) degree. The honours
year is offered in the areas of Cultural Studies, Industry
and Community Studies, Languages, Psychology and
Social Sciences. This program provides students with an
opportunity to enhance their research ability and permits
further studies and specialisation in their major discipline
of study.
Further information
For information please contact the Undergraduate Office
on 9214 8511.
~054 Bachelor of Arts/Associate
Diploma in Business (Office
Administration)
The Bachelor of Arts incorporating the Associate Diploma
in Business (Office Administration) is an innovative and
flexible course taken over four years of full time study and
resulting in students gaining awards in both the Bachelor of
Arts and the Associate Diploma.
Students undertake subjects from the Associate Diploma
run by the University's TAFE Division and undergraduate
subjects taken from the Division of Business, Humanities
and Social Science.
Swinburne's Arts degree is characterised by its flexibility,
variety and innovation. The Bachelor of Arts ~rovides a
number of opportunities for students to enrich their
studies, broaden their education and give themselves a
better base from which to seek productive employment.
The Bachelor of Arts incorporating the Associate Diploma
in Business (Office Administration) is offered at
Swinburne's Hawthorn campus.
Career potential
Arts graduates find work in fields such as administration,
personnel, publishing, public relations, media and research
services. In the Bachelor of Arts incorporating the
Associate Diploma in Business (Office Administration),
students undertake a media studies major and further
studies in office administration, creating greater
opportunities of employability in the fields of
administration and media.
Course structure
The Bachelor of Arts incorporating the Associate Diploma
in Business (Office Administration) is a four-stage program
divided into a number of semester subjects. The full time
course is normally completed in four years, however on
the completion of two and a half years of full time studies
students may elect to take out the award of Associate
Diploma and not continue with the Bachelor of Arts.
In the first two years of the course, students will take one
subject from the Bachelor of Arts and the remaining
subjects from the Associate Diploma.
In the first semester of the third year, final subjects from
the Associate Diploma are completed along with a greater
load from the Bachelor of Arts. For the remainder of the
course students undertake only Bachelor of Arts subjects.
Further information
For course structure, subject descriptions and any other
information please contact the Undergraduate Office on
9214 8511.
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Swinburne Univenityof Technology 1997 Handbook 85