1997 Swinburne Higher Education Handbook

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NO61
Certificate in Commercial
Radio
Course aims
The course aims to provide specific instruction in all
aspects of radio broadcasting, with hands-on experience in
announcing and news presentation. Other areas of tuition
include voice training, production, copywriting, news
writing and presentation, sales and promotions, music and
programming, radio station management and computing
skills.
Broader issues are introduced, including broadcasting
ethics and codes of practice, media law and ownership, the
impact of information technologies and audience research.
Training is conducted in Swinburne's modern, fully
equipped radio centre, with personal access time available
p to all course participants.
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An industry placement program will place students into
commercial radio stations for several weeks during the
g. course. This placement program is designed to allow
participants to experience at first hand the environment
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and operating style of commercial radio, gain feedback on
their skills and make personal contacts within the industry.
C
Guest lecturers from the radio industry reinforce
2 information presented in all areas. Regular radio
broadcasting from Swinburne's studios develops skills in
8 programming, writing, production and presentation.
Participants in the course will have access to other courses
run in Media Studies at Swinburne, including media
2 criticism and public policy.
V,
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Course structure
Successful completion of the Certificate in Commercial
Radio requires students to pass the following eight
subjects:
Radio in Australia
Radio Management
Radio Presentation 1
Radio Presentation 2
Radio Journalism 1
Radio Journalism 2
Advertising Copywriting
Radio Advertising Production
Course Convener
Jim Barbour
Telephone: (03) 9214 8836
NO62 Associate Degree in Social
Science
The Associate Degree in Social Science will not be offered
in 1997. It is offered only to continuing students.
Students who are interested in the course should make
enquiries about the Diploma of Administration and
Services (General Studies) which is a similar course offered
in the TAFE Division of the University.
Graduating students will be prepared for a number of
occu~ations within a ranee - of administrative and service
employment positions, in a variety of employment
contexts.
The Associate Degree generally involves two years of fulltime
study. Part-time study may be arranged. To qualify
for the award of the Associate Degree students are required
to complete the program of study as outlined.
Course aims
The course is designed to give students the necessary
background, knowledge and skills to allow them to
perform in a range of administrative and service
employment contexts. The course will develop the
students' ability to:
collect and organise information
analyse and interpret social and statistical data
conceptualise and analyse problems and issues
communicate in oral and written forms
use appropriate information technology
work and manage effectively in an organisation
work as part of a team
deal appropriately with members of the public.
The course provides students with a working knowledge of
major social processes (e.g. Australian political and legal
systems, social structures, patterns of social inequality) and
organisational dynamics. The course is particularly
appropriate for people who are employed or seeking
employment in:
administrative jobs in either public or private sectors
service delivery to the public (especially through
government bodies but also in quasi-government and
private organisations which deal with the public)
public relations, information provision or media
liaison
jobs which require research skills and carry
responsibility for contributing to the processes of
policy development, implementation, monitoring and
evaluation.
The Associate Degree provides basic skills in the areas
listed above but its structure anticipates the fact that these
areas extend into high levels of professional competence
which cannot be covered by associate degree level
education.
Articulation arrangements
Students who complete the Associate Degree in Social
Science will be eligible to apply for entry into Swinburne's
Bachelor of Arts degree @A) but will not automatically be
selected. Those who are selected will be eligible for credit
transfer of up to one and a half years of the BA degree,
depending on the subjects taken as pan of the degree and
the BA majors taken.