1997 Swinburne Higher Education Handbook

Latimer, P., Australian Business Law., North Ryde, N.S.W. CCH
Australia, 1996
Vermeesch, R.B., and Lidgren, K.E. Business Law Australia. 8th
edn., Sydney Butterworths, 1995
LBL200 Company Law
3 hoursper week Lilydale Prerequisite: LBLlOO
Assessment to be advised %is subject is compulsory fir students
in the Accounting stram; optional for othen
A stage 2 subject in the Bachelor of Business which also
maybe taken in the Bachelor of Social Science and Bachelor
of Applied Science.
Obiedives and Content
The intention here is to undertake a comparative
analysis of the form of business organisations. -
This involves an introduction to partnership and
company law.
Recommended reading
Lipton, P. and Herzberg, A. Understanding Company Law 5th
edn, Sydney, Law Book Co, 1993
Ford, H.A.J. Principles of Company Law. 6th edn, Sydney,
Butterworths, 1992
Lw ofCwnpnier in Australia. 2nd edn, Nonh Ryde, CCH, 1986
Guidebook to Australian Company Law. 10th edn, North Ryde,
CCH, 1988
LBL201 Marketing Law
3 hours per week Lilydale Prerequisite: LBLIOO
Introduction to Commercial Law Assessment: assignment,
test, final examination or major research paper
A stage 2 subject in the Bachelor of Business which also
maybe taken in the Bachelor of Social Science and Bachelor
of Applied Science.
Objectives and Content
The subject involves an examination of the legal controls
imposed on the manufacturing, labelling, packaging,
distribution, promotion, pricing, and retailing of goods and
(where applicable) services.
Recommended reading
Collinge, J. and Clarke, B. Law of Marketing in Australia and New
Zealand, 2nd edn, Sydney, Butterworths, 1989
Healey, D. Australian Trade Practices Law. 2nd edn, North Ryde,
CCH Australia Ltd., 1993
Healey, D. and Terry, A. Misleading or Deceptive Conduct. North
Rvde. CCH Australia Ltd.. 1991
~kerkore J. and Clark, E.; Marketing Law Sydney, Law Book
Co., 1993
LBM100 The Marketing Concept
3 hours per week Lilydale Prerequisite: nil Assessment:
examination, assignments, presentation, chss exercise
A stage 1 subject in the Bachelor of Business which also
maybe taken in the Bachelor of Social Science and Bachelor
of Applied Science.
Objectives and Content
This subject explores basic business and marketing concepts
from a variety of perspectives. The subject provides
common year students with a series of lectures, tutorial
exercises and assignments designed to give them an
opportunity to explore basic business and marketing
concepts from a variety of perspectives. Related issues of
concern to non-profit organisations are also explored.
Particular emphasis is given to the role marketing plays in
the organisation's process of adaptation to its environment,
relationships between organisations and their clients, and in
the formulation of management policies that impact on
other functions such as accounting, operations, and research.
At the end of the subject, the successful student will have
achieved the object of an understanding of key concepts
upon which to build a framework for the integration of a
variety of ideas on business-customer exchanges and an
understanding of the role of the marketing function. This
understanding of marketing and marketing people will aid in
the understanding of other disciplines in the Bachelor of
Business as well as providing a &ong philosophical
foundation for the vocational study of marketing.
Recommended reading
Assael, H., Reed, P., Patton, M., Marketing Principles and
Strategy, 1st Aust. edn, Harcourt Brace, 1995
Stanton, W.J., Miller, K.E., Layton, R.A. Fundamentals of
Marketing, 3rd edn, Sydney, McGraw-Hill, 1994
Other supporting material will be prescribed when appropriate,
in lectures. It is expected that extensive use will be made of the
large collection of relevant material in the library - both texts and
current journals
LBM2OO Market Behaviour
3 hours per week Lilydale Prerequisite: LBMIOO
Assessment: examination, assignments Bis subject is a
mandatory requirement for a major sequence in marketing
A stage 2 subject in the Bachelor of Business which also
maybe taken in the Bachelor of Social Science and Bachelor
of Applied Science.
This subject requires active participation. The theoretical
aspects of consumer behaviour are supplemented by
practical problems through the use of case studies and
fieldwork exercises
The objective of this subject is to study the process of choice
in both consumer and business-to-business purchasing
contexts, along with its determinants and its implications for
marketing strategy. At the completion of the subject,
students should have acquired an understanding of:
the process of human decision making;
the three main influences on consumer choice;
- the individual consumer
- environmental influence
- market strategy
-.
the main influences impacting on business-to-business
purchasing decisions:
- the DMU (Decision Making Unit) or buying centre
- organisational factors and constraints;
to allow second-staee " students to ex~lore basic human
behaviour concepts and theories, as they relate to
purchasinp; decisions in both consumer and business-tobusiness
marketing areas;