1997 Swinburne Higher Education Handbook

subject students will make extensive use of library
resources.
Research Methodology topics normally covered include:
Posing research questions
Selection and definition of problems
Formulation of Hypotheses
..
Measurement of Concepts
Library research methods
~ualitative research methods
Survey research methods
Experimental research methods
Analysis and Interpretation of Research Results
Presenting a project outline and report writing
techniques
Report Writing Techniques
Recommended Reading
Gay, L.R. and Diehl, P.L., Research Methods for Business and
Management, New York, Macmillan, 1992
Emory, C.W. and Cooper, D.R. Business Research Methods. 4th
edn, Homewood, Ill., Irwin, 1991
Sellitz, Wrightsman and Cook., Research Methods in Social Science,
Holt, Rinehart and Winston, 1976
Babbie, E., l%e practice of Social Research, 7th edn, Belmont, Calif,
Wadsworth, 1995
BQ500 Research Methodology
2 hoursperweek Hawthorn Prerequisite: nil
Assessment: examinution/assignment
A subject in the Graduate Diploma in Market Modelling
0 b jectives
To equip students with the necessary research skills to
conduct studies for higher degrees.
To facilitate the development of independent learning.
To enhance students knowledge and use of computer
software.
Content
The subject contains the following major themes: Posing
research questions and the measurement of concepts; an
introduction to the type of research; the preparation of a
research plan; data analysis and interpretation; the
preparation of a research report.
Recommended Reading
Gay, L. R., and Diehl, P. L. Research Methodsfor Business and
Management. New York, Macmillan, 1995
8 88507 Market Modelling I
5 2 hours per week Hawthorn Prerequisites: nil
Assessment: individual assignments
A subject in the Graduate Diploma in Market Modelling
0 b jectives
Objectives Introduce students to business modelling.
Provide a framework for decision making.
Introduce students to modelling with integrated
packages such as MS Excel.
Demonstrate market modelling through extensive use of
case studies.
Content
The material covered will include decision models,
formulation, defining variables, sensitivity analysis,
documenting models, using spreadsheets as decision support
tools, implementation and maintenance.
Recommended Reading
Daellenbach, Hans G., George, John A. and McNickle Donald C.
Introduction to Operations Research Techniques. 2nd edn,
Christchurch, Allyn and Bacon, 1983
Amoroso, Donald Decision making using Lotus 1-2-3 for Windows:
Building Quality Applications. New York, McGraw-Hill, 1994
Lilien, Gary L. Kotler, Philip and Moorthy, K. Sridhar Marketing
Models , Englewood Cliffs, Prentice Hall, 1992
BQ509 Business Modelling
3 hours per week Hawthom Prerequisite: nil
Assessment: yndicate assignments
A subject in the Graduate Diploma course in Business
Administration
Objectives
Give students an understanding of the role of quantitative
analysis in the decision-making process. The skills acquired
are used in other subjects of the course as well as giving an
appreciation of quantitative techniques via practical
applications.
Content
Students are required to select four modules out of six
possible modules to complete this subject. The modules
included are demography, linear programming, forecasting,
inventory management, quality control and survey data
analysis. User-friendly computer packages are employed
throughout the subject wherever possible, reflecting their
importance and usefulness.
Recommended Reading
Render, B. and Stair, R.M. Quantitative Analysis for Manugement.
5th edn, Boston, Allyn & Bacon, 1994
BQ606 Business Demography
2 hours per week Hawthorn Prerequisite: nil Assessment:
examination/assignment
A subject in the Graduate Diploma in Market Modelling
Objectives
Provide an introduction to the major demographic
processes which impact on the changes to human
populations;
To explore the marketing implications of population
dynamics both in Australia and internationally for
products and services;
To provide an environment in which students learn to
use specialised demographic software.
Content
The subject will normally cover the following areas:
sources of demographic data, measurement and business
implication of the demographic processes of mortality,
fertility and migration, population estimates and
projections, cohort analysis and spatial analysis.