1997 Swinburne Higher Education Handbook
1997 Swinburne Higher Education Handbook
1997 Swinburne Higher Education Handbook
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
packages such as MS Excel;<br />
Demonstrate market modelling through extensive use of<br />
case studies.<br />
Content<br />
The material covered will include decision models,<br />
formulation, defining variables, sensitivity analysis,<br />
documenting models, using spreadsheets as decision support<br />
tools, implementation and maintenance.<br />
Recommended reading<br />
Daellenbach, Hans G., George, John A,, and McNickle, Donald<br />
C., Introduction to Operations Research Techniques. 2nd edn,<br />
Boston, Allyn and Bacon, 1983<br />
Amoroso, Donald Decision making using Lotus 1-2-3 for Windows:<br />
Building Quality Applications. New York, McGraw-Hill, 1994<br />
Lilien, Gary L. Kotler, Philip and Moorthy, K. Sridhar Marketing<br />
Models, Englewood Cliffs, N. J., Prentice Hall, 1992<br />
BQ33 1 Survey Research Methods<br />
3 hours per week Hawthorn Prerequisite: BQlll<br />
Quantitative Analysis B or (BQ11OE + BQ110) Quantitative<br />
Analysis A Assessment: examination/assignment<br />
A subject in the Bachelor of Business<br />
Students intending to complete a major or minor in<br />
marketing are strongly recommended to include this subject<br />
as part of their studies.<br />
0 bjectives<br />
To extend students ability to analyse data arising from<br />
surveys using appropriate statistical and data analysis<br />
software;<br />
to design survey instruments for different data<br />
collection strategies;<br />
to introduce students to the com~lexities of alternative<br />
sample designs.<br />
Content<br />
The subject will normally cover the following areas: the<br />
analysis of survey data using SPSS for Windows; sample<br />
design; data collection methods; fieldwork administration;<br />
survey costing; data editing and data entry options,<br />
measurement issues; developing research briefs<br />
Recommended reading<br />
Babbie, E. The Practice of Social Research. 7th edn, Belmont, Calif,<br />
Wadsworth, 1995<br />
Malhotra Naresh, K., Marketing Research, An Applied Orientation.<br />
2nd edn, Upper Saddle River, N.J., Prentice Hall, 1996<br />
BQ335 Quality Mechanisms and Measures<br />
3 hours per week Hawthorn Prerequisite: BQlll<br />
Quantitative Analysis B or (BQl IOE + BQ110) Quantitative<br />
Analysis A Assessment: to be advised<br />
Objectives and content<br />
Survival in the nineties for providers of goods and services<br />
requires products of the highest quality. Therefore it is<br />
beneficial for business students to learn about quality - its<br />
managerial philosophies and techniques. The focus of this<br />
subject will be on both qualitative and qualitative issues<br />
relation to quality control and improvement<br />
BQ400 Business Modelling Honours<br />
Students should seek advice from the appropriate Business<br />
Modelling staff when formulating their discipline-specific<br />
course of study and their research project proposal.<br />
To encourage a multi-disciplinary approach, students may,<br />
subject to approval, undertake selected honours level<br />
coursework subjects from other schools, divisions, or<br />
institutions provided that they show the relevance of these<br />
coursework subjects to their proposed area of research. Such<br />
arrangements are subject to the student having any necessary<br />
prerequisite studies and may be subject to the availability of<br />
any necessary resources and the availability of appropriate<br />
staff supervision.<br />
Advanced Business Modelling Techniques<br />
Students will be required to investigate advanced theoretical<br />
business modelling techniques which support their research<br />
project proposal. In ~articular, students will be expected to<br />
demonstrate their understanding of these techniques by<br />
applying them to one or more business modelling case<br />
studies and presenting their findings via participation in a<br />
seminar program. Students may also be required to analyse<br />
specific business case studies, consult Recommended<br />
Reading, ~eriodicals and conference proceedings and<br />
investigate the use of computer software packages as part of<br />
this subject.<br />
Business Modelling Honours Research Project<br />
Students win be required to undertake a substantial research<br />
project utilising business modelling techniques within their<br />
chosen area of speciality. The research project may involve<br />
the collection and analysis of data, an extension of the<br />
student's theoretical knowledge, the use of existing<br />
computer software packages or the production of computer<br />
software via programming. Students will be expected to<br />
report their research activity in the form of a written<br />
dissertation of approximately 15 000 words in length and<br />
will be required to progressively present their findings as<br />
part of a research seminar program.<br />
Students intending to complete their degree with honours<br />
must apply for entry into the honours year by the end of<br />
their three year degree.<br />
Note that entry into the honours year is competitive and the<br />
number of places is subject to a quota.<br />
BQ405 Research Methodology<br />
3 hoursper week Hawthorn Prerequisite: nil<br />
Assessment: seminar participation, assignments<br />
A subject in the Bachelor of Business Honours<br />
Objectives and Content<br />
Research Methodology aims to equip students with the<br />
necessary research skills to conduct research studies for<br />
higher degrees. It is designed to facilitate the<br />
development of independent learning skills. Students<br />
will be presented with research methodologies<br />
approp;iate to their discipline as well as those most<br />
commonly used in other disciplines. Throughout this<br />
<strong>Swinburne</strong> University of Technology <strong>1997</strong> <strong>Handbook</strong> 307