1997 Swinburne Higher Education Handbook

SPSS for Windows software to anlayse the data gathered.
The subject leads into BQ227 Marketing Research 2 where
students actually undertake the major fieldwork and/or
analyse the data collected from this subject.
Recommended reading
Dillon.,W.D., Madden, T.J., Firtle, N.H., Marketing Research in a
Marketing Environment, 3rd edn, Irwin, 1994
Kiecolt, K.J., Nathan, L.E., Secondary Analysis of Survey Data,
Beverley Hills, Calif, Sage 1985
Kinnear, T.C., et al., Australian Marketing Research, McGraw
Hill, 1993
Malhotra, N., Marketing Research: An Applied Orientation, 2nd
edn, Upper Saddle River, N.J., Prentice Hall, 1996
Norusis, M.J. SPSS for Windows 6.1 Guidefor Data Analysis, SPSS
Inc., Englewood Cliffs, N.J., Prentice Hall 1995
88227 Marketing Research 2
3 hours per week Hawthorn Prerequisite: BQ226
Marketing Research 1 Assessment: syndicate assignment,
examination
A subject in the Bachelor of Business
This subject is a mandatory requirement for a major
sequence in marketing.
Students who have completed SM278 are precluded from
this subject.
Objectives and Content
This subject builds on the preliminary work undertaken in
the subject Marketing Research 1. It takes the research task
from the initial data analysis and verification stage through
to the report phase.
This subject will:
focus on the implementation of the survey instrument
developed in BQ226 so as to demonstrate the marketing
research process;
require students to carry out marketing research
fieldwork, including developing a sampling ~lan, pilot
testing and interviewing;
focus on editing data entry and validation of the
marketing - research data collection;
require students to develop a data analysis ~ lan for
reporting - the results of the study;
develop the necessary skills to use an appropriate
v, statistical software package in order to analyse survey
C
and experimental data;
-.
&
enable students to present the findings of the research
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topic both orally and in written form.
Recommended reading
Norusis, M.J. SPSS for Windows 6.1 Guide for Data Analysis, SPSS
Inc., Englewood Cliffs, N.J., Prentice Hall 1995
Malhotra, N.K., Marketing Research and Applied
Orientation,Englmood Cliffs, N.J., Prentice Hall, 1993
Note: This subject is equivalent to BQ221 Marketing Data
Management. Students who have studied BQ221 or BQ221 will not
be permitted to study this subject.
BQ228 Management Decision Techniques
3 hours per week Hawthorn Prerequisite: BQlll
Quantitative Analysis B or (BQI 1 OE+ BQI 10) Quantitative
Analysis A Assessment: examination/ assignment
A subject in the Bachelor of Business
Students intending to complete a major or minor in
accounting are strongly recommended to include this subject
as part of their studies
Objectives
Provide students with an awareness of a range of
business modelling techniques and their application to a
variety of accounting and general business problems;
give students an understanding of the inter-relationships
between business modelling techniques and the
traditional accounting function in an organisation;
form the basis for a more extensive study of the
application of these techniques in subsequent subjects.
Content
The emphasis of this subject is on the practical solution of
specific business problems and, in particular, on the
recognition, formulation and interpretation stages of a
business modelling solution. In this subject considerable use
will be made of PC-based business modelling software
packages.
Areas of study will normally include:
an introduction to total quality management and quality
control techniques using control charts and acceptance
sampling.
the use of business modelling techniques to manage
inventory, encompassing traditional and modern
methods;
the general problem of resource allocation with an
emphasis on linear programming, including an
introduction to post-optimality analysis;
an introduction to post-optimal analysis;
the evaluation of risk in the business environment
through computer based software.
Recommended reading
Render, B. and Stair, R.M. Quantitative Analysis for Management.
5th edn, Boston, London, Allyn and Bacon, 1994
Anderson, M.O. and Lievano, R.J. Quantitative Management: An
Introduction. 2nd edn, Boston, Mass., Kent, 1986
Heizer, J. and Render, B. Production and Operations Management:
Strategical and Tactical Decisions. 4th edn, Englewood Cliffs, N.J.,
Prentice Hall, 1995
BQ330 Market Modelling
3 hours per week Hawthorn Prerequisite: Prerequisite
BQlll Quantitative Analysis B or (BQI 1 OE + BQI 10)
Qumtztatiw AnaEyns A Aaecm~nt: india
assignment
A subject in the Bachelor of Business
0 biedives
Introduce students to business modelling;
Provide a framework for decision making;
Introduce students to modelling with integrated