1997 Swinburne Higher Education Handbook

influences its operations.
To explore and examine the various international
market entry strategies available to companies seeking to
develop internationally.
To determine optimal marketing mix strategies in
relation to opportunities identified in international
markets.
To apply the concepts and tools inherent in (a) to (9 in
the pursuit of solutions to "real life" market place
situations.
Content
The challenges and opportunities of international marketing
and the threats; political and legal environment of
international marketing; marketing planning for
international markets; market analysis and entry strategies;
marketing mix decisions; implementation and project
management
Recommended reading
Jain S. C., International Marketing Managemat. 4th edn,
Belmont, California, Wadsworth Publishing Co., Inc., 1993
8171 3 Business Language and Cultural
Context A
81723 Business Language and Cultural
Context B
3 hours per week for 2 semesters Hawthorn Prerequisite:
Nil Assessment: To be advised but the opportunity will be
provided to focus on either the development of language or
cultural skills depending on the interest and proficiency of
each student.
A subject in the Masters of International Business
Credit may be granted for comparable units completed at an
appropriate academic level.
0 b jectives
To provide each graduate with a basic understanding
and appreciation of at least one foreign language and
culture of relevance to Australia's international trading
position.
To develop an understanding of the basic linguistic
concepts and an appreciation of business etiquette,
courtesies and conventions.
u To provide the opportunity to study the culture,
-.
society, economy and business practices of the particular
language being studied, and by so doing enable students
to appreciate these issues more sensitively when
approaching any foreign market.
Content
Inroduction to the chosen language; training in language
patterns and grammar, writing, conversation, listening and
comprehension; introduction of historical and cultural
topics of direct relevance to the development of the language
and society, and the nature of contemporary business
practices; contact with an appropriate business or
professional organisation relevant to the language being
studied; writing of papers and research assignments.
Recommended reading
To be advised.
8171 5
B1825 International Business Project (Minor
Thesis)
3 hours per week plus 1 hour supervisor contact or equivalent per
week (average) over four semesters Hawthom. Prerequisite: nil
Assessment: (i) reports and presentations (ii) a final thesis of 18-
20,000 words
Subjects in the Master of International Business
Objective
This component of the course is designed to enable
candidates to develop high level skills in conducting
substantial research projects and to work with their results
in an ongoing way.
Content
BI715 Research Methodology
Research Design and Exploratory Research
BI825 Data Collection and Analysis
Preparation of Written Project
The final report, to be submitted at the completion of stage
4 will contain between 18-20,000 words.
Research methods seminars will be conducted for candidates
during the first semester of the program.
B1721 International Trade and Finance
3 hoursper week .* Hawthom .* Prerequisite: BI601
Foundations of International Business Assessment: to be
advised
A subject in the Masters of International Business
Credit may be given for a comparable unit completed at an
appropriate academic level.
Objectives
The intention in this unit is to provide students with the
theoretical and analytical skills necessary for the
understanding and evaluation of international financial
issues which are of importance to the Australian
business community and government and specifically:
to provide an understanding of the nature and
significance of international trade to the Australian
economy;
to increase awareness of current international trade
issues of importance to the Australian business
community and government;
to equip students to appreciate and evaluate the ways in
which government and business can improve Australia's
international competitiveness; and
to provide the practical skills necessary to pursue that
competitiveness.
Content
This unit provides an applied study of international finance
and trade and how it is arranged with special reference to
Australia. Topics covered include:-