1997 Swinburne Higher Education Handbook

media freedom and reform, public participation in
ownership and
reguiatorychanges in
broadcasting, and professional journalistic standards are
discussed from a range of perspectives.
Recommended reading
Armstrong, M. Media Law in Australia. 3rd edn, Melbourne,
Oxford University Press, 1995
Barr, T. The Electronic Estate. Ringwood, Penguin, 1985
Bonney, W. and Wilson, H., Australia's Commercial Media,
Melbourne, Macrnillan, 1983
Chadwick, P., Media Mates Carving up Australia's Media, South
Melbourne, Macmillan, 1989
Cunningham, S. and Turner, G. The Media in Australia. Sydney,
Allen & Unwin, 1993
Inglis, K.S. This is the ABC. The Australian Broadcasting
Commission 1932-1983. Melbourne, Melbourne University Press,
1983
Johnson, L., The Unseen Voice, London, Routledge, 1988
The following subjects AM1 1 1 to AM1 18 are subjects
only ovaliable to students from the Certificate in
Commercial Radio
AM1 11 Radio in Australia
3 hours per week l Hawthorn Prerequisite: nil
l Assessment: will include analysis of the formats of stations
and the survey resultsfor dzfferent Australian markets. From
this initial study detailed programming exercises will be
developed, which will be integrated into the Radio
Presentation I subject.
A subject in the Certificate in Commercial Radio
Obiectives and Content
This subject provides an historial and current overview of
radio in Australia, including commercial, government and
community stations, and the ownership and control
regulations currently in place. The employment structure
and roles of staff are examined in detail, as are the technical
operations and programming philosophies. Methods of
audience surveying and analysis are studied and related to
the radio station's programming and promotional activities.
Recommended reading
Keith, M., Radio Programming, Boston, Focal Press, 1987
Johnson, L., The Unseen Voice, London, Routledge, 1988
Higgins, C., Moss, P., Sounds Real, St. Lucia, Qld., University of
Queensland Press, 1982
Pons, J., Radio in Australia, Kensington, NSW, New South Wales
University Press, 1989
AM1 12 Radio Management
3 hours per week Hawthorn l Prerequisite: nil
Assessment: m'll include analysis of the marketing and
promotion of stations, the design of a marketing plan for a
station and an assessment of students' understanding of radio
sales techniques.
A subject in the Certificate in Commercial Radio
Objectives and Content
This subject will explore the nature and detail of current
broadcast legislation and regulations and the legal issues
faced by owners and broadcasters relating to defamation and
contempt of court. A major focus will be the marketing of a
radio station to its clients and audience, and selling radio
airtime. The aims of ~romotions will be analvsed and the
methods of staff selection and management, including
awards and union interests, will be examined. The impact of
new technologies, including satellite services, cable,
narrowcast and in-store radio will be examined, along with
the applications and improvements in computer systems and
Digital Audio technology.
Recommended reading
Arnold, J., Gleeson, F. and Peterson, C., Moving into
Management, Hawthorn, Swinburne Press, 1991
ABC All Media Law Handbook, ABC Enterprises, 1990
Determination of Planning Priorities, Canberra, Australian
Broadcasting Authority, 1993
AM1 13 Radio Presentation 1
2 hours oer week l Hawthorn aPrereauisite: nil
l Assessment: will revolve around programs recorded to the
strict guidelines of assignments, and will consider technical
and operational proficiency, vocal presentation and program
formatting.
A subject in the Certificate in Commercial Radio
Obiectives and Content
This subject aims to develop practical understanding of the
radio presentation process, teaching the skills necessary to
use broadcasting equipment and effectively communicate
with an audience. Individual tutoring on studio equipment is
followed by voice training and development of an individual
style for each student. Structured assignments are designed
to lead students to proficiency in operating techniques and
communication. Writing assignments develop in students
the ability to prepare efficiently and deliver information
effectively, and students will learn to plan the sequential
flow of a radio program.
Recommended reading
Welch, D. and Hicks, M., Swinburne Radio Production Notes,
Hawthorn, Swinburne Press, 1991
Turner, J. C., Voice and Speech in the Theatre, 3rd edn, London,
Pitman, 1977
AM1 14 Radio Presentation 2
2 hours per week l Hawthorn Prerequisite: AM113 Radio
Presentation 1 l Assessment: will revolve around ograms
recorded to the guidelines of assignments, and wil P consider
operational and programming proficiency, preparation and
vocal presentation and the ability to relate to an audience.
A subject in the Certificate in Commercial Radio
Objecives and Content
This subject further develops understanding of radio
presentation techniques, using more advanced broadcasting
equipment and more difficult programming techniques. Once
again, structured assignments are designed to lead students to
proficiency in program preparation, operating techniques and
self-evaluation. Skills in interviewing are developed through a
structured plan, beginning with simple, short pre-recorded
interviews leading to live indepth talkback interviews. Students
will use their skills to program and operate an in-house
'winburne University of Technology 1997 Handbook 241