1997 Swinburne Higher Education Handbook

Term 3 (10 weeks)
BB804 Management and Society
BB809" Strategic Project (concludes)
BM801 Business Planning and Policy
Note: Applicants who have qualified for the Swinbume
Graduate Certificate in Business Administration may be
credited with up to four subjects towards the full-time
MBA.
~094 Master of Business
Administration (MBA)
Conversion to MBA from
Graduate Diploma -full time
Term 1 (15 weeks)
BB702 Management of Ideas
BB801 International Business
BB809" Strategic Project (Value 4 subjects. To be
completed in seven months.)
BT704 Computing for Management
Term 2 (10 weeks)
BB804 Management and Society
BB809* Strategic Project (concludes)
~094 Master of Business
Administration (MBA)
Conversion to MBA from
Graduate Diploma - part-time
Term 1 (15 weeks)
BB802 Technology and Management
BB809" Strategic Project (Preparation for project which
continues throughout the year and up to 18
i!
months - value 4 subjects.)
:
Term 2 (15 weeks)
BB702 Management of Ideas
BB801 International Business
s.
3 BB809* Strategic Project (continues)
a
-" Term 3 (10 weeks)
$ BB804 Management and Society
BB809" Strategic Project (continues)
5.
g A further period of approximately six months
BB809* Strategic Project (completion and report)
2 * No subject details exist for this subject. Please contact the
V,
o course provider for details.
P.
O Part-time participation in the MBA is only available by
way of this conversion program.
There may be variations to this course structure according
to the time of year the program is started and according to
the student's academic background.
Electives
As part of the full-time one-year MBA, students are
required to complete an elective subject.
The program of electives will be designed for each
candidate's needs through consultation between the student
and staff.
Entrance requirements
A degree, or its equivalent from a recognised institution,
and normally a minimum of three years appropriate work
experience.
Admission is determined by a selection committee who
will take into account academic achievements, work
history and executive potential. Letters of recommendation
from employers and others who have specific knowledge of
the candidate's academic or managerial skills are helpful.
Methods of learning
Generally each subject requires classes or seminars totalling
thirty hours plus individual work or assignments in small
groups. There are additional seminars when needed, dealing
with topics which enhance the subject studies, e.g. research
methodology and planning methods, special guest speakers,
visits to companies.
In all aspects of the program the key themes of innovation,
technology and internationalism are integrated.
Fees
The MBA program is a full-fee paying course.
Of this, half is due on acceptance into the course, and the
remainder at the end of June.
Course convener
Max Brown on 9214 8071
~095 Master of Communications
The course will offer graduates, senior industry ~ersonnel,
and international students an advanced course in the field
of media and telecommunications. It will provide them
with specialised knowledge at the cutting edge of
communications culture, improve their research
capabilities, and develop their range of applied
communications skills.
The course aims to provide:
both theoretical and conceptual approaches to fields of
debate in communication studies and the enhancement
of practical skills;
exploration of subjects, research and production
approaches highly relevant to contemporary society;
flexibility in terms of choice across streams of media
and telecommunications policy analysis, cultural
theory and textual analysis, production, writing and
journalism, new communications technology, and
marketing;
a breadth of expertise which students can utilise in
applied field work, for themselves, or with an
employer;
good opportunities for close liaison with industry
personnel, including course presentations by industry
specialists, and industry based research.