1997 Swinburne Higher Education Handbook

EF618 Management Practices
EF615 Introduction to Accounting and Finance
EF661 Leadership & Team Building
OR
EF940 Innovation, Creativity & Leadership
EF623 Marketing
Plus a minimum of two suljectsfiom*:
EF617 Project and Asset Management
EF645 New Venture Accounting and Finance
EF663 Service Management
EF665 Risk Management
EF666 Engineering Management
EF667 Information Management
EF620 Human Aspects (Personnel Management)
EF940** Innovation, Creativity & Leadership
OR
EF661** Leadership & Team Building
* Or other suitable subject fiom those offered at the
postgraduate level within the Centrefor Innovation and
Enterprise Pty Ltd or the Higher Education Division of
the University, by negotiation.
** Wichever was not completed as a core unit
Students who have completed the Graduate Certificate in
Management (Manufacturing) may receive full credit
towards the Graduate Diploma in Management
(Manufacturing) for subjects already undertaken in the
Graduate Certificate.
Location
Normally, classes will be held at Ernst & Young premises.
This program may also be offered as an in-house training
program.
Course convener
Dr John Miller on 9214 5340.
~089 Graduate Diploma in Market
Modelling
The Graduate Diploma in Market Modelling is an
important offering to business and government in order to
improve workplace performance by:
increasing the level of skills and knowledge deemed
necessary to generate efficient and appropriate
information and forecasts;
providing a basis for developing alternative models that
can test the impact of decisions or proposed courses of
action;
improving the ability of graduates to conceptualise
market problems and market dynamics;
recognising the importance of incorporating
information and forecasts into the strategic planning
process.
There are three broad aims of this program:
to develop course participants' skills so that they will
be better equipped to perform an evaluation of the
dominant environmental factors which affect the
markets in which different business organisations
operate;
to utilise the evaluation of the market and together
with the necessary tools and knowledge to develop a
market model. The model will then be used to obtain
appropriately based forecasts for the market parameters
considered important by business or government for
the short, medium and long term horizons;
to be able to take the results obtained in the above
aims, and prepare necessary management and technical
reports that will allow efficient and effective use of the
information obtained.
Entrance requirements
Program participants will normally be selected from those
applicants who possess an undergraduate degree (or its
equivalent) from a recognised university or tertiary
institution. It is expected that participants will have a
minimum of two years relevant work experience
subsequent to initially graduating.
In addition, a limited number of places (up to ten per cent)
will be made available to persons who do not hold a formal
tertiary qualification but who meet minimum standards as
may be laid down from time to time by the Division of
Business, Humanities and Social Science. A limited number
of places (up to ten per cent) will also be offered to recent
graduates - who wish to embark on higher degree studies.
Candidates may receive recognition by way of credits for
subjects of structured education and training completed at
either tertiary education establishments or in the
workplace. Recognition of prior learning will have a
maximum credit transfer of twenty-five per cent of the
course.
Course structure & student workload
The program structure consists of enabling subjects in
information technology and statistics, a division generic
core subject in Research Methodology, six core subjects
and one elective subject.
It is anticipated that students wishing to undertake this
program will have some background in information
technology and statistics at undergraduate level or through
appropriate industry based training. Students who cannot
demonstrate introductory knowledge in these areas may be
required to undertake formal coursework.
The subject in Research Methodology has been designed to
meet the needs of all students proceeding to postgraduate
studies. The subject aims to provide students with the
basics for pursuing self-directed learning.
The core subjects are designed to provide students with the
basic knowledge and skills necessary for developing and
applying market models.
The elective subjects may be chosen from a subset of
accredited subjects from within existing graduate diplomas
at Swinburne, graduate studies from other educational
institutions or appropriate industry based structured
education and training. In general, it will be expected that
program participants will choose subjects from within
existing Division of Business, Humanities and Social
Science graduate diplomas.
Swi~ iburne Univenityof Technology 1997 Handbook 183