1997 Swinburne Higher Education Handbook

The course may be run 'in-house' for organisations where a
significant number of candidates are available. In such
cases, organisations may choose an alternative course
comprising:
BC401 Accounting for Management
BE401 Economics
BH403 Managing People and Organisations
BM401 Marketing Management
Progression to graduate diploma
Students who perform very well in the graduate certificate
may be eligible for entry into the Graduate Diploma in
Business Administration. However, success in the graduate
certificate does not guarantee entry to the graduate
diploma.
Fees
The Graduate Certificate in Business Administration is a
full-fee paying course.
Course convener
Garry Watts on 9214 8443.
YO72
Graduate Certificate in
Enterprise Management
Course objectives
The Graduate Certificate provides the basic entry level for
people seeking careers and qualifications in the
management of innovation, or it may serve to broaden the
skills of managers qualified in other tertiary disciplines.
This program recognises the need to educate intending
entrepreneurs and middle managers within existing
organisations in the management of innovation based on
integrating three key skill areas - organisational behaviour,
marketing and quantitative assessment skills including basic
$ accountancy - into a multidisciplinary assessment of the
commercial feasibility of innovative opportunities. Not all
'great ideas' are commercially viable and worthy of full-
S scale business planning. These four subjects integrate and
culminate in an ability to screen out the viable
. opportunities from the non-viable. The final project is a
commercial feasibility analysis of a real-world, real-time
-" business opportunity. The course provides a sound
theoretical base in organisational behaviour, marketing,
basic accountancy, and opportunity screening and the
$: ability to apply that theory to management of an
$ innovative profit centre; a new product development; a
systems change or other project requiring professional
management of activities new to, or different from, the
V,
2 established activities of the firm.
-.
= The Drocram orovides for articulation of accredited
E subjictsainto Ligher level programs offered by the CIE.
The four subjects comprising the Graduate Certificate are
also the first four subjects of both the Graduate Diploma in
Entrepreneurship and Innovation and the Master of
Enterprise Innovation programs.
Each subject may be taught in the traditional mode of one
(three-hour) night class per week over a thirteen week
semester or in 'block mode' (usually two three-day block
modules). Students are expected to spend a minimum of the
equivalent class contact hours per week in private study
and/or team project work.
Subject to demand, the graduate certificate can be offered as
an in-house training program for companies or other
organisations. This makes it ideal for employees of
organisations who have been charged with responsibility for
creating and operating a genuinely new venture with high
growth potential. The new venture may challenge existing
company management practices and require the ability to
manage the innovation process. The company not only
reaps the benefits of individual employees acquiring the
skills offered by the program, but students' team projects
will provide the company with full commercial feasibility
assessments of potential company projects.
Entrance requirements
For Graduate Certificate entry there are no prerequisites
other than discipline and commitment to a task, role or
project requiring skills in the management of innovation. A
tertiary qualification would be an advantage. Applicants
may be admitted to the program at the considered discretion
of the Selection Committee.
Duration
This course is one year part-time.
Course structure
Year 1 - The Graduate Certificate year
Also year one of the Graduate Diploma in
Entrepreneurship and Innovation and the Master of
Enterprise Innovation.
Semester 1
Hours per week
EF 713 The Entrepreneurial Organisation 39
EF 936 Opportunity Evaluation Techniques 39
Semester 2
EF 810 New Venture Marketing 39
EF 938 Commercialising Innovation 39
Further information
Course convener
Dr Bruce Johnson on 9818 3417.
Enquiries
Alison Dew on 9288 8276
yo75
Graduate Certificate in
Enterprise Management
(Family Business)
Career potential
This program is interdisciplinary in content and in expected
outcomes, combining the strengths and opportunities which
the Division's existing subjects can provide with two new
subjects specifically aimed at providing skills relevant to the
operation of enterprises which are family owned and run.
It combines several skill areas - organisational behaviour,
marketing and quantitative assessment - and draws them