2001 Swinburne Undergraduate and TAFE Course Guide

Marketing
Operations Management
Public Relations
Course title
Advanced Diploma of Business (Marketing)
Diploma of Business (Marketing)
Certificate IV in Business (Sales and Marketing)
Duration
Advanced Diploma: two years full-time or
equivalent part-time.
Diploma: one and a half years full-time or
equivalent part-time.
Certificate: one year full-time or equivalent parttime.
Location
Croydon, Hawthorn, Lilydale, Wantirna or Distance
Learning.
Entry requirements
Satisfactory completion of an appropriate Victorian
Year 12 or its equivalent, or mature age.
Application procedure
VTAC for the first year (full-time) or direct to
Swinburne for part-time and mid-year intake.
VTAC code: 70261 (Croydon)
77261 (Hawthorn)
70301 (Lilydale)
71261 (Wantirna)
Course overview
Advanced Diploma: specialised aspects of
marketing are researched and analysed such as
strategic marketing, services marketing, direct
marketing and product management.
Diploma: specialised aspects of marketing are
introduced such as sales merchandising, logistics
and market research.
Certificate IV: concentrates on introducing basic
marketing concepts and selling skills while
developing a sound basis in many general areas
such as law, mathematics, computing and
communications.
Career opportunities
Diploma: management positions in marketing and
sales management.
Course title
Advanced Diploma of Business (Operations
Management)
Diploma of Business (Operations Management)
Certificate IV in Business (Operations
Management)
Duration
Advanced Diploma: three to five years part-time.
Diploma: two and a half to four years part-time.
Certificate IV: one and a half to two years part-time.
Location
Advanced Diploma: Hawthorn.
Diploma/Certificate IV: Hawthorn, Wantirna.
Entry requirements
This course is more suited to mature age
applicants who have industry or other relevant
experience, however, Year 12 students may be
considered.
Application procedure
Direct to Swinburne.
Course overview
Advanced Diploma: builds on the management
skills introduced in the Diploma. Participants will
develop an innovative and entrepreneurial
approach to operations management.
Diploma: extends on the Certificate IV and
introduces financial, project and other
management skills.
Certificate IV: designed to develop skills to
undertake tasks in relation to materials
management and purchasing. Skills are also
developed in planning, resource needs and the
production processes of an enterprise. Broader
competencies in communications, mathematics,
statistics and computers are also introduced.
Career opportunities
Supervision and management of one or more of
the operations management functions or perform
duties as a manufacture/production/ operations
manager of a medium to large organisation.
Course title
Advanced Diploma of Business (Public Relations)
Duration
Two years full-time or equivalent part-time.
Location
Prahran, Wantirna.
Entry requirements
Satisfactory completion of an appropriate Victorian
Year 12 or its equivalent, or mature age.
Application procedure
VTAC for the first year (full-time) or direct to
Swinburne for part-time and mid-year intake.
VTAC code: to be advised.
Course overview
Prepares graduates with the sound skills, practices
and principles utilised in the public relations
industry. It covers writing and editing skills,
government structures and influences, research,
marketing principles, marketing law, computer
applications including multimedia, the internet and
desktop publishing, production techniques,
consumer behaviour and fundraising.
Career opportunities
Senior public relations officer in a variety of
organisations, large and small, including
government departments and authorities at
federal, state and local level and publications and
media field.
Professional recognition
Students who complete the Advanced Diploma
may sit the accreditation test of the Public
Relations Institute of Australia (PRIA).
Further information:
Tel: 1300 368 377 (general enquiries)
School of Business and Commerce
Tel: (03) 9214 6754 (Prahran)
(03) 9210 1224 (Wantirna)
Applied Business, and Innovation Industrial and Sciences Management – TAFE – TAFE
Certificate: a range of positions in sales and
marketing.
Professional recognition
Membership of the Australian Marketing Institute
(AMI).
Further information
Tel: 1300 368 777 (general enquiries)
Distance Learning: (03) 92136789
School of Business and Commerce
Tel: (03) 9213 6685 (Croydon and Lilydale)
(03) 9214 8720 (Hawthorn)
(03) 9213 6685 (Wantirna)
Professional recognition
Institute of Purchasing and Materials Management
Australian Institute of Materials Management
Institute of Industrial Engineers
Australian Institute of Management
Further information
Tel: 1300 368 777 (general enquiries)
School of Business & Commerce
Tel: (03) 9214 8165 (Hawthorn)
(03) 9213 6685 (Wantirna)
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