2001 Swinburne Undergraduate and TAFE Course Guide

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Marketing Course title Bachelor of Business (Marketing) Duration Three years full-time or six years part-time. An optional and additional year of Industry Based Learning (IBL), and an honours year is also available. Location Hawthorn. Entry requirements Satisfactory completion of an appropriate Victorian Year 12 or its equivalent. 2001 VCE prerequisites: Units 3 and 4 – a study score of at least 20 in English. Application procedure VTAC code: 34411 (full-time) 34701 (part-time) 2000 ENTER: 85.20 Course overview The Bachelor of Business (Marketing) offers specialisation in the Marketing field while maintaining good general business knowledge and practical skills development. Students can also undertake major studies in Marketing through the general Swinburne Bachelor of Business. Major studies The Marketing Concept, Market Behaviour, Marketing Planning, International Marketing, Marketing Research, Product Management, Services Marketing and Management, Communications Strategy, Asian Pacific Business Practices, Business Strategy, eBusiness, eCustomer Relationship Marketing, eMarketing, Marketing Law, New Media: The Telecommunications Revolution. Students can also choose subjects from the same wide range of business, arts and social science subjects as listed for the Bachelor of Business (see page 24). Career opportunities Public relations, advertising, product/brand management, market research, direct marketing, international marketing. Professional recognition Graduates of this course are eligible for associate membership of the Australian Marketing Institute (AMI). In addition, this course fulfils the educational requirements for recognition as a Certified Practising Marketer. Information sessions Sunday 27 August between 11.00am and 3.00pm and Wednesday 13 December between 4.00pm and 8.00pm. Attendance at one of these sessions is recommended. Further information School of Business Tel: (03) 9214 5046 Email: busheh@swin.edu.au Website: www.swin.edu.au/business Melissa Pfeiffer Australian wine is big business – ask Mildara Blass marketer Melissa Pfeiffer. Growing up in vineyards around Australia with her winemaker father and family has given the Swinburne Bachelor of Business student inside knowledge of the world of wine. “I approached Mildara Blass when I was looking at IBL options in 1997. I was majoring in marketing and very passionate about wine, so it was a perfect match! I’ve spent the year doing a whole range of things, working on several product repackagings, developing trade promotions, looking at point of sale merchandising. I’ve also been to some of the company’s staff training sessions in the Yarra Valley.” Melissa started at Swinburne’s Hawthorn campus in 1996. “I was at boarding school in Melbourne so I had plenty of opportunity to look at all the universities. I wanted a good business degree with strong marketing, and chose Swinburne.” Melissa is completing a major and minor in marketing with an additional minor in law. “There is a lot of flexibility at Swinburne University and the staff go out of their way to be available to students. I’ve been offered a permanent job here in the there is a lot of flexibility Bachelor of Business marketing department at Mildara Blass, so I’ll be doing my final year at Swinburne part-time in the evenings – and classes are offered so you can do that. It’s one of the really good features of the course.” “The IBL year is a fantastic program. You learn all the business principles and processes, all the jargon at uni, and then when you’re working on IBL, it all falls into place as to exactly what it means. It has to enhance your employment prospects enormously – I’ve got my first professional job through the IBL program.” Melissa gets home about once a month to the family winery in Rutherglen, but with work and study she doesn’t find herself with too much time on her hands. “I’ll be doing brand management work here and two subjects per semester at Swinburne, but it’s worth it. I’ve always wanted to work in the wine industry, and I am.” Ultimately Melissa would like to use her expertise in the family business, but that’s a long way off. “I’m just really happy doing what I’m doing. I want to get as much experience as possible.” 29
Double Degrees Business/Applied Science Business/Arts (Language) Business, Innovation and Management – Degrees Course title Bachelor of Business/Bachelor of Applied Science Duration Four years full-time or part-time equivalent. An optional and additional year of Industry Based Learning (IBL), and an honours year is also available. Location Lilydale. Entry requirements Satisfactory completion of an appropriate Victorian Year 12 or its equivalent. Special Entry is available for those who do not have a Year 12 qualification or its equivalent. 2001 VCE prerequisites: Units 3 and 4 – a study score of at least 20 in English. Application procedure VTAC code: 35121 (full-time) 35131 (part-time) 2000 ENTER: Individual offer Course overview The course prepares students for employment or self-employment in the rapidly changing cultural, technological and business environments. Students are able to extend their areas of study beyond the combinations of major and minor sequences required in single degree courses, giving students flexibility and expertise beyond the limits of a narrow vocational orientation. For further information, refer to the individual degree entries in this Course Guide. Major studies Major areas of study include: accounting, marketing, economics, human resource management, management, computing, information systems, psychology or interactive multimedia. Other major studies may be taken from other degrees offered at Lilydale campus. Information sessions Sunday 27 August between 11.00am and 3.00pm and Wednesday 13 December between 4.00pm and 8.00pm. Attendance at one of these sessions is recommended. Further information Tel: 1300 368 777 (general enquiries) Lilydale Administration Tel: (03) 9215 7000 Email: ldinfo@swin.edu.au Website: www.ld.swin.edu.au Course title Bachelor of Business/Bachelor of Arts (Italian) Bachelor of Business/Bachelor of Arts (Japanese) Duration Four years full-time. An optional and additional year of Industry Based Learning (IBL), and an honours year is also available. Location Hawthorn. Entry requirements Satisfactory completion of an appropriate Victorian Year 12 or its equivalent. 2001 VCE prerequisites: Units 3 and 4 – a study score of at least 20 in English. Application procedure VTAC full-time codes: 34651 Italian 34801 Japanese VTAC part-time codes: 34551 Italian 34871 Japanese 2000 ENTER: 82.90 (Italian) 81.75 (Japanese) Course overview Swinburne’s Bachelor of Business/Bachelor of Arts (Language) is a unique course offering students a choice of two languages: Italian or Japanese (with no previous language knowledge) and associated area studies including culture, social, political and economic aspects, and an array of business specialisations. Completing students are eligible to receive two degrees: a Bachelor of Business and a Bachelor of Arts (Italian or Japanese). In addition to the academic and practical skills which this course provides, it also opens up a myriad of international study and work opportunities upon which to build networks within the country of a student’s chosen language studies. The three year intensive language sequence assumes no prior knowledge of the language. Advanced entry is available for students who have passed VCE level Italian or Japanese. Major studies In the first year of the course students undertake a range of foundation studies across all Business disciplines enabling students to ‘sample’ subject areas before committing. Subjects include: Accounting, Microeconomics, Organisations and Management, Law in Global Business, The Marketing Concept, Quantitative Analysis, and Information Systems. Students are required to undertake at least one language from Italian or Japanese and undertake a major study sequence in at least one of: Accounting, Finance, Human Resource Management/Organisation Behaviour, Information Systems, International Business, Management, Manufacturing Management or Marketing (see separate entries for further details on each of these, refer page 24-26). Students can also undertake another major or minor study sequence to single subjects, depending on career aspirations or interests (refer to list on page 24). Honours An Honours degree reflects an achievement of excellence in a chosen field of study and can enhance employment prospects and increase managerial opportunities. Honours students work independently but in close consultation with a supervisor on a substantial project of their choice. Students are required to collect and analyse data and produce a substantial written thesis (10,000 to 15,000 words) on their findings. Many students continue on to undertake their Honours year immediately after their Bachelors degree while others gain full-time employment and concurrently study part-time (by this method Honours would normally take two years). Honours can be undertaken in Accounting, Business Law, Business Modelling, Economics, Finance, Human Resource Management, Information Systems, International Business, Manufacturing Management, Marketing, or any of the above areas of study combined with a language component from either Italian or Japanese. Career opportunities Accountancy, advertising, company legal officer, computer programming, financial advice, human resources, market research, public relations, systems analysis, international trade, particularly in organisations where there are either joint country business ventures or offices located in the country of the chosen language. Professional recognition Associate Membership of the Institute of Corporate Managers, Secretaries and Administrators and the Australian Institute of Banking and Finance. (See also separate subject area entries for specific body recognition eg. Accounting, refer page 24) Information sessions Information sessions will be held on Sunday 22 August 1999 between 11.00am and 3.00pm and repeated on Tuesday 14 December 1999 between 4.00pm and 9.00pm at the Hawthorn Campus. Attendance at one of these sessions is recommended. STOP PRESS During this double degree, many Swinburne students elect to undertake an International Student Exchange program of either six or twelve months. Students who participate in this program believe it is an experience they will never forget. They return more confident and mature with experience that can bolster the impact of a resume. Countries where we have exchange agreements include: Canada, Germany, Hungary, Italy, Japan, Korea, Poland, Thailand and the USA. Further information School of Business Tel: (03) 9214 5046 Email: busheh@swin.edu.au Website: www.swin.edu.au/business 30
Page 1 and 2: University and TAFE Course Guide De
Page 3 and 4: Contents The Qualifications Welcome
Page 5 and 6: Course index Major Area Course Camp
Page 11 and 12: Swinburne students demonstrate a fi
Page 13 and 14: Melway reference: 50 K5 Croydon cam
Page 15 and 16: “The best way to make friends is
Page 17 and 18: For many students entering tertiary
Page 19 and 20: How to apply Application Procedures
Page 21 and 22: Double Degrees Applied and Industri
Page 23 and 24: Forensic Science Horticulture Appli
Page 25 and 26: Business, Innovation and Management
Page 27 and 28: Business (Hawthorn) continued Busin
Page 29: Accounting (Hawthorn) Accounting (L
Page 35 and 36: Call Centres Credit Management Fina
Page 39 and 40: Real Estate Retail Operations Small
Page 41 and 42: Computing and Information Technolog
Page 43 and 44: Computing and Information Technolog
Page 45 and 46: Other Courses Computing and Informa
Page 47 and 48: Multimedia Design Product Design De
Page 49 and 50: Design - TAFE Design Graphic Art Ko
Page 51 and 52: Engineering and Technology - Degree
Page 53 and 54: Engineering and Technology - Degree
Page 55 and 56: Biotechnology/Biotechnology NEW Eng
Page 57 and 58: Engineering and Technology - TAFE A
Page 59 and 60: Engineering Engineering and Technol
Page 61 and 62: Other Courses Engineering and Techn
Page 63 and 64: Health and Human Services - Degrees
Page 65 and 66: Health and Human Services - Degrees
Page 67 and 68: Double Degree Dual Qualification He
Page 69 and 70: Continued from page 67 Health and H
Page 71 and 72: Health and Human Services - TAFE Me
Page 73 and 74: Health and Human Services - TAFE Pa
Page 75 and 76: Hospitality and Tourism - Degree/Du
Page 77 and 78: Multimedia - Degrees Business Marke
Page 79 and 80: Double Degrees Multimedia - Double
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Social Sciences and Arts - Degrees
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Media and Communications Social Sci
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Dual Qualification Social Sciences
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Social Sciences and Arts - TAFE Wri
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General Education for Adults Litera
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Visual and Performing Arts - TAFE C
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Theatre Visual Arts Visual Merchand
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Glossary TAFE TAFE stands for ‘Te
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TAFE Course Brochure Order Form App
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2001 Swinburne Undergraduate and TAFE Course Guide

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