2001 Swinburne Undergraduate and TAFE Course Guide

Marketing
Course title
Bachelor of Business (Marketing)
Duration
Three years full-time or six years part-time.
An optional and additional year of Industry Based
Learning (IBL), and an honours year is also
available.
Location
Hawthorn.
Entry requirements
Satisfactory completion of an appropriate
Victorian Year 12 or its equivalent.
2001 VCE prerequisites: Units 3 and 4 – a study
score of at least 20 in English.
Application procedure
VTAC code: 34411 (full-time)
34701 (part-time)
2000 ENTER: 85.20
Course overview
The Bachelor of Business (Marketing) offers
specialisation in the Marketing field while
maintaining good general business knowledge
and practical skills development.
Students can also undertake major studies in
Marketing through the general Swinburne
Bachelor of Business.
Major studies
The Marketing Concept, Market Behaviour,
Marketing Planning, International Marketing,
Marketing Research, Product Management,
Services Marketing and Management,
Communications Strategy, Asian Pacific Business
Practices, Business Strategy, eBusiness,
eCustomer Relationship Marketing, eMarketing,
Marketing Law, New Media: The
Telecommunications Revolution. Students can
also choose subjects from the same wide range
of business, arts and social science subjects as
listed for the Bachelor of Business (see page 24).
Career opportunities
Public relations, advertising, product/brand
management, market research, direct marketing,
international marketing.
Professional recognition
Graduates of this course are eligible for associate
membership of the Australian Marketing Institute
(AMI). In addition, this course fulfils the
educational requirements for recognition as a
Certified Practising Marketer.
Information sessions
Sunday 27 August between 11.00am and 3.00pm
and Wednesday 13 December between 4.00pm
and 8.00pm. Attendance at one of these sessions
is recommended.
Further information
School of Business
Tel: (03) 9214 5046
Email: busheh@swin.edu.au
Website: www.swin.edu.au/business
Melissa Pfeiffer
Australian wine is big business – ask
Mildara Blass marketer Melissa Pfeiffer.
Growing up in vineyards around Australia
with her winemaker father and family has
given the Swinburne Bachelor of Business
student inside knowledge of the world of
wine.
“I approached Mildara Blass when I was
looking at IBL options in 1997. I was
majoring in marketing and very passionate
about wine, so it was a perfect match! I’ve
spent the year doing a whole range of
things, working on several product
repackagings, developing trade promotions,
looking at point of sale merchandising. I’ve
also been to some of the company’s staff
training sessions in the Yarra Valley.”
Melissa started at Swinburne’s Hawthorn
campus in 1996. “I was at boarding school
in Melbourne so I had plenty of opportunity
to look at all the universities. I wanted a
good business degree with strong
marketing, and chose Swinburne.”
Melissa is completing a major and minor
in marketing with an additional minor in
law.
“There is a lot of flexibility at Swinburne
University and the staff go out of their way
to be available to students. I’ve been
offered a permanent job here in the
there is a lot of flexibility
Bachelor of Business
marketing department at Mildara Blass, so
I’ll be doing my final year at Swinburne
part-time in the evenings – and classes
are offered so you can do that. It’s one of
the really good features of the course.”
“The IBL year is a fantastic program. You
learn all the business principles and
processes, all the jargon at uni, and then
when you’re working on IBL, it all falls into
place as to exactly what it means. It has to
enhance your employment prospects
enormously – I’ve got my first professional
job through the IBL program.”
Melissa gets home about once a month to
the family winery in Rutherglen, but with
work and study she doesn’t find herself
with too much time on her hands. “I’ll be
doing brand management work here and
two subjects per semester at Swinburne,
but it’s worth it. I’ve always wanted to
work in the wine industry, and I am.”
Ultimately Melissa would like to use her
expertise in the family business, but that’s
a long way off. “I’m just really happy doing
what I’m doing. I want to get as much
experience as possible.”
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