2001 Swinburne Undergraduate and TAFE Course Guide

Business (Hawthorn) continued
Business (Lilydale)
Business, Innovation and Management – Degrees
Management
Management is the multi-discipline approach to
achieving organisational outcomes in working with
resources of all kinds – such as human, financial
and technological resources – all in a dynamic and
competitive national and international context.
Management integrates studies in Finance, Human
Resource Management, Organisation Behaviour,
Accounting, Industrial Relations, Marketing and
Business Strategy and Policy.
Subjects include
Accounting, Organisations and Management, The
Marketing Concept, Management Accounting,
Financial Accounting, Human Resource
Management, Organisation Behaviour, Organisation
Design, Dynamics of Diversity in the Workplace,
International Human Resource Management,
Managing Workplace Relations, Strategic Human
Resource Management, Marketing Planning,
Business Strategy, Product Management, and
Services Marketing and Management.
Career opportunities
General management, small and medium
enterprises, management traineeships and
cadetships in large businesses and organisations.
Professional recognition
Accreditation and recognition is being sought from
the Australian Institute of Management.
Manufacturing Management
Manufacturing Management is the multi-discipline
approach to achieving desired goals in working
with people and technology in manufacturing and
processing settings. The contexts of manufacturing
and processing are diverse and dynamic, and
include food and beverages, fibres, minerals,
timber, engineering, plastics, cars, clothing,
fashion, chemicals and building products.
The scope and need of managers in
manufacturing has been growing rapidly. The
multi-disciplinary nature of the field is reflected in
the choice of subjects offered at Swinburne. After
basic studies in management in a
manufacturing/processing setting (including quality
management), further studies are undertaken in
one of the following specialisations: Accounting,
Business Law, Business Modelling, Human
Resource Management/Organisational Behaviour,
or Marketing.
Subjects include
Manufacturing Management, Managing Technology
and Innovation, Legal Aspects of Human Resource
Management, and subjects to support the major
from Accounting, Business Law, Business
Modelling, Human Resource Management/
Organisation Behaviour and Marketing.
Career opportunities
Manufacturing and processing contexts for human
resource management, marketing and
accountancy.
Marketing
Marketing theory and practice have become
essential ingredients in the operations of most
organisations. Whether the organisation represents
a government authority, is in the private sector, or
deals in goods or services, marketing plays an
increasingly important role. Marketing is about
satisfying customers with the best products at a
mutually beneficial cost.
Students can also undertake major studies in
marketing through the Swinburne Bachelor of
Business (Marketing).
Subjects include
The Marketing Concept, Market Behaviour,
Marketing Planning, International Marketing,
Marketing Research, Product Management,
Services Marketing and Management,
Communications Strategy, Asian Pacific Business
Practices, Business Strategy, eBusiness,
eMarketing, eCustomer Relationship Marketing,
Marketing Law, and New Media: The
Telecommunications Revolution.
Career opportunities
Public relations, advertising, product/brand
management, market research, direct marketing,
international marketing.
Information sessions
Sunday 27 August between 11.00am and 3.00pm
and Wednesday 13 December between 4.00pm
and 8.00pm. Attendance at one of these sessions
is recommended.
Further information
School of Business
Tel: (03) 9214 5046
Email: busheh@swin.edu.au
Website: www.swin.edu.au/business
Course title
Bachelor of Business
Duration
Three years full-time or part-time equivalent.
An optional and additional year of Industry Based
Learning (IBL), and an honours year is also
available.
Location
Lilydale.
Entry requirements
Satisfactory completion of an appropriate Victorian
Year 12 or its equivalent. Special Entry is available
for those who do not have a Year 12 qualification
or its equivalent.
2001 VCE prerequisites: Units 3 and 4 – a study
score of at least 20 in English.
Application procedure
VTAC code: 35101 (full-time)
35251 (part-time)
2000 ENTER: 68.95
Course overview
The Bachelor of Business provides students with
skills and abilities pertinent to a variety of
professional careers in the private and public
sectors of employment. The course is designed to
enhance a number of generic skills highly valued
by employers and important for the development
of the individual such as self-awareness,
presentation and communication skills and skills
for the maintenance of learning and knowledge.
The course introduces the world of business
through a range of compulsory core subjects and
enables students to specialise in the field of their
chosen profession.
At least one major must be taken from the
business streams of Accounting, Marketing,
Economics, Human Resource Management,
Information Systems, or Management. In addition,
students may select majors and/or minors in:
interactive multimedia, media, psychology,
computing, information technology, economics,
social statistics, tourism or sociology.
Business specialisations
Accounting
Accounting is the basic language of business. The
accounting subjects offered cover the many
different aspects accounting embraces in today’s
business activities. The overall emphasis is on
providing information and analytical tools which
improve the decision-making process throughout
the organisation.
Subjects include
Accounting, Computer Accounting Systems,
Corporate Accounting, Management Accounting,
Computer Cost Accounting Systems, Financial
Management, Accounting Theory, Taxation,
Auditing, Strategic Cost Management.
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This course is sponsored by the Foundation of
Australian Manufacturing Education (FAME).