China Smartphone Industry Shipment Volume Expected to Reach 104.2 Million Units
This report presents a recent review of the Chinese smartphone industry in the second quarter of 2014. The report includes shipment volume of major smartphone branded vendors in China, breakdowns of each vendor's shipment volume share by chipset maker, application processor model, ASP, panel size, camera pixel, resolution, as well as 3G and 4G technologies. The report also examines major chipset makers' product mix for smartphones sold in China. The report finds that the Chinese smartphone industry's shipment volume reached 104.2 million units in the second quarter of 2014, up 17% sequentially, with a total number of 560 models launched during the quarter. Low-cost models were the majority—over 85% of the smartphones sold in China were priced below 2,000 RMB (US$325.7; US$1=6.141 RMB). With the Chinese government's issuance of 4G licenses to telecom operators, 4G-enabled smartphones were gaining steam, taking up around 25% of all smartphones shipped in the past three months ended in June. In terms of vendor's shipment ranking, Xiaomi leapfrogged its rivals into the leading position, followed by Lenovo and Samsung. Overall, top five vendors collectively shipped around 60% of the smartphones in China. Apple's shipment share fell to below 5% in this quarter, with its ranking falling from the fourth place to the seventh. The launch of new iPhone in September is anticipated to be a game changer. Companies covered Apple, AUX, BBK, Bird, Broadcom, Coolpad, Doov, Gionee, Google, Hisense, Hisilicon, HTC, Huawei, Intel, Konka, Koobee, K-Touch, Leadcore, Lenovo, Marvell, MediaTek, Meizu, Nokia, Nvidia, Oppo, Qualcomm, Samsung, Spreadtrum, TCL, Xiaomi, Yusun, ZTE. Buy a copy of report @ http://www.reportsnreports.com/Purchase.aspx?name=297429.
This report presents a recent review of the Chinese smartphone industry in the second quarter of 2014. The report includes shipment volume of major smartphone branded vendors in China, breakdowns of each vendor's shipment volume share by chipset maker, application processor model, ASP, panel size, camera pixel, resolution, as well as 3G and 4G technologies. The report also examines major chipset makers' product mix for smartphones sold in China. The report finds that the Chinese smartphone industry's shipment volume reached 104.2 million units in the second quarter of 2014, up 17% sequentially, with a total number of 560 models launched during the quarter. Low-cost models were the majority—over 85% of the smartphones sold in China were priced below 2,000 RMB (US$325.7; US$1=6.141 RMB). With the Chinese government's issuance of 4G licenses to telecom operators, 4G-enabled smartphones were gaining steam, taking up around 25% of all smartphones shipped in the past three months ended in June. In terms of vendor's shipment ranking, Xiaomi leapfrogged its rivals into the leading position, followed by Lenovo and Samsung. Overall, top five vendors collectively shipped around 60% of the smartphones in China. Apple's shipment share fell to below 5% in this quarter, with its ranking falling from the fourth place to the seventh. The launch of new iPhone in September is anticipated to be a game changer.
Companies covered
Apple, AUX, BBK, Bird, Broadcom, Coolpad, Doov, Gionee, Google, Hisense, Hisilicon, HTC, Huawei, Intel, Konka, Koobee, K-Touch, Leadcore, Lenovo, Marvell, MediaTek, Meizu, Nokia, Nvidia, Oppo, Qualcomm, Samsung, Spreadtrum, TCL, Xiaomi, Yusun, ZTE.
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The Chinese <strong>Smartphone</strong> <strong>Industry</strong>, 2Q 2014<br />
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This report presents a recent review of the Chinese smartphone industry in the second<br />
quarter of 2014. The report includes shipment volume of major smartphone branded<br />
vendors in <strong>China</strong>, breakdowns of each vendor's shipment volume share by chipset maker,<br />
application processor model, ASP, panel size, camera pixel, resolution, as well as 3G and 4G<br />
technologies. The report also examines major chipset makers' product mix for<br />
smartphones sold in <strong>China</strong>. The report finds that the Chinese smartphone industry's<br />
shipment volume reached <strong>104.2</strong> million units in the second quarter of 2014, up 17%<br />
sequentially, with a <strong>to</strong>tal number of 560 models launched during the quarter. Low-cost<br />
models were the majority—over 85% of the smartphones sold in <strong>China</strong> were priced below<br />
2,000 RMB (US$325.7; US$1=6.141 RMB). With the Chinese government's issuance of 4G<br />
licenses <strong>to</strong> telecom opera<strong>to</strong>rs, 4G-enabled smartphones were gaining steam, taking up<br />
around 25% of all smartphones shipped in the past three months ended in June. In terms of<br />
vendor's shipment ranking, Xiaomi leapfrogged its rivals in<strong>to</strong> the leading position, followed<br />
by Lenovo and Samsung. Overall, <strong>to</strong>p five vendors collectively shipped around 60% of the<br />
smartphones in <strong>China</strong>. Apple's shipment share fell <strong>to</strong> below 5% in this quarter, with its<br />
ranking falling from the fourth place <strong>to</strong> the seventh. The launch of new iPhone in<br />
September is anticipated <strong>to</strong> be a game changer.<br />
Companies covered<br />
Apple, AUX, BBK, Bird, Broadcom, Coolpad, Doov, Gionee, Google, Hisense, Hisilicon, HTC,<br />
Huawei, Intel, Konka, Koobee, K-Touch, Leadcore, Lenovo, Marvell, MediaTek, Meizu, Nokia,<br />
Nvidia, Oppo, Qualcomm, Samsung, Spreadtrum, TCL, Xiaomi, Yusun, ZTE.<br />
Buy a copy of report @<br />
http://www.reportsnreports.com/Purchase.aspx?name=297429.<br />
Rising Chinese Brands Outpace Samsung<br />
In terms of vendors' shipment volume, Xiaomi leapfrogged its rivals in<strong>to</strong> the leading<br />
position by shipping nearly 15 million smartphones in <strong>China</strong> during the second quarter.<br />
Trailing by a narrow margin, Lenovo, Samsung, and Coolpad each shipped almost 13<br />
million units, and was ranked the second, third, and fourth, respectively. As Samsung used<br />
<strong>to</strong> lead the Chinese smartphone market by a huge margin, the fact that Chinese branded<br />
vendors had outdone Samsung is a proof <strong>to</strong> show that Chinese consumers have shifted<br />
their focus from renowned brands <strong>to</strong> products with higher cost-performance ratio.<br />
Chinese <strong>Smartphone</strong> <strong>Industry</strong>, 2Q 2014
It is also worth noting that the share of telecom opera<strong>to</strong>rs' cus<strong>to</strong>m-made models was on the<br />
decline, indicating the growing influence of traditional distribution channels and online<br />
sellers on the open market. Xiaomi is one of the successful s<strong>to</strong>ries of online smartphone<br />
sellers while BBK (VIVO) and OPPO, both witnessed rapid growth in shipment share in the<br />
second quarter, rely on conventional sales channels <strong>to</strong> sell smartphones featuring mid-tier<br />
<strong>to</strong> high-end specifications with a price tag between 1,500 RMB <strong>to</strong> 2,000 RMB (US$244.3 <strong>to</strong><br />
US$325.7).<br />
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Despite a close margin in their shipments, Chinese brands, such as Xiaomi, Huawei, Lenovo,<br />
Coolpad, ZTE, BBK, and OPPO have been on the rise. Back in 2013, the biggest domestic<br />
players in the Chinese market were Lenovo, Huawei, Coolpad, ZTE, whose emergence were<br />
largely attributed <strong>to</strong> their contract manufacturing business for telecom opera<strong>to</strong>rs' cus<strong>to</strong>mmade<br />
models. Today, former contract manufacturers (Lenovo, Huawei, Coolpad, ZTE),<br />
online seller (Xiaomi), and brands relying on conventional sales channels (BBK and OPPO)<br />
all have established their foothold in the Chinese market. This trend has shown that the<br />
market is concentrating <strong>to</strong>ward vendors who have distinctive features. For example, BBK<br />
and OPPO have launched large-scale marketing campaigns <strong>to</strong> promote smartphones having<br />
mid-range <strong>to</strong> high-end specifications; Huawei are packing its high-end phones with<br />
Hisilicon processors as a unique selling point; Xiaomi is extending its reach from online<br />
platform <strong>to</strong> cus<strong>to</strong>m-made models for telecom opera<strong>to</strong>rs. In short, Chinese smartphone<br />
brands are seeking <strong>to</strong> create differentiation in order <strong>to</strong> prepare for the fierce competitions<br />
in the future.<br />
Chinese <strong>Smartphone</strong> <strong>Industry</strong>, 2Q 2014
Chinese <strong>Smartphone</strong> <strong>Shipment</strong> <strong>Volume</strong>, June 2013 - July 2014<br />
Qualcomm, MediaTek Dominate over 80% of the AP Market; Leadcore, Spreadtrum<br />
See a Dramatic Plunge in <strong>Shipment</strong>s<br />
With <strong>China</strong> Mobile launching TD-LTD network in the beginning of this year, <strong>China</strong> Mobile,<br />
<strong>China</strong> Unicom, and <strong>China</strong> Telecom are expected <strong>to</strong> acquire over 200 million LTE-supported<br />
smartphones. Since Leadcore and Spreadtrum could not satisfy the need for LTE-enabled<br />
and 64-bit chipsets, both companies had seen considerable decline in shipments. In<br />
contrast, Qualcomm and MediaTek had prevailed in the value-line and mid-tier segments.<br />
MediaTek managed <strong>to</strong> secure Xiaomi's Redmi orders with its MT6582 (a successor of<br />
MT6589) and the octa-core MT6592 chipsets. Meanwhile, Qualcomm lowered the price of<br />
its Snapdragon 400 series chipsets <strong>to</strong> obtain Xiaomi's Redmi Note orders and ate away<br />
some of MediaTek's share in the value-line and mid-range segments. In the second quarter<br />
of 2014, Qualcomm had a lion's share of the AP (application processor) market in <strong>China</strong>.<br />
Hisilicon, who has been focused on high-end processors, <strong>to</strong>ok up around 10% of Huawei's<br />
overall shipments in 2013. However, thanks <strong>to</strong> Huawei's Honor series smartphones,<br />
Hisilicon had a chance <strong>to</strong> raise its share by rolling out Kirin 910 and 920 processors. It is<br />
therefore projected that smartphones packed with Hisilicon's processors as a percentage of<br />
Huawei's <strong>to</strong>tal shipments will surge <strong>to</strong> 20% <strong>to</strong> 30% by the end of 2014.<br />
Chinese <strong>Smartphone</strong> <strong>Industry</strong>, 2Q 2014
Looking ahead <strong>to</strong> the second half of 2014, as Qualcomm's royalty issues remain unsettled,<br />
some smartphone vendors are likely <strong>to</strong> adopt MediaTek's <strong>to</strong>tal solutions in order <strong>to</strong> save<br />
royalty expenses. In addition, major Chinese telecom opera<strong>to</strong>rs' subsidy plans for 4Gsupported<br />
phones will be concluded in September. Both fac<strong>to</strong>rs are expected <strong>to</strong> stimulate<br />
MediaTek's shipments in the third and fourth quarter.<br />
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Chinese <strong>Smartphone</strong> <strong>Industry</strong>, 2Q 2014
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