New look for neighbourhood store - Supermarket.co.za
New look for neighbourhood store - Supermarket.co.za
New look for neighbourhood store - Supermarket.co.za
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Fore<strong>co</strong>urt <strong>store</strong>watch<br />
Engen’s Reinvigorate<br />
Programme normally<br />
includes the installation of<br />
a new Corner Bakery, but<br />
it was impossible in the<br />
68m 2 Quick Shop. Junaid<br />
Randeree there<strong>for</strong>e decided<br />
to focus on his <strong>co</strong>re<br />
business – daily essentials<br />
<strong>co</strong>nvenient as they might like. Lighting<br />
in-<strong>store</strong> was poor with natural daylight<br />
blocked by the awning and low canopy. The<br />
fixtures and fittings were also aged and the<br />
entire C-<strong>store</strong> <strong>look</strong>ed tired. It was time <strong>for</strong><br />
a change.<br />
Revamped and ready<br />
<strong>for</strong> business<br />
Engen briefed the project managers to<br />
get the site up to the specifications and<br />
over<strong>co</strong>me all the issues to make the site<br />
as customer friendly as possible. Engen’s<br />
Reinvigorate Programme normally includes<br />
the installation of a new Corner Bakery but<br />
it was impossible to install one in the 68m 2<br />
Quick Shop.<br />
Randeree has there<strong>for</strong>e decided to focus<br />
on his <strong>co</strong>re business – daily essentials – in a<br />
modern space that has been retrofitted to<br />
provide <strong>co</strong>nvenience and a quick shopping<br />
experience. Bread, milk, newspapers and<br />
cigarettes are now within one area near the<br />
cashier with easy access to chips and <strong>co</strong>ld<br />
drinks through the extra<br />
wide cho<strong>co</strong>late and sweet aisles. The impulse<br />
ice cream freezers are at the entrance with<br />
the non-<strong>co</strong>re grocery and personal care<br />
range kept to a bare minimum.<br />
“Rolling stock takes assist in pinpointing<br />
areas where shrinkage is an issue and<br />
remedial steps are taken to reduce this,”<br />
says Randeree. CCTV cameras re<strong>co</strong>rd all<br />
movement on the site and transactions at<br />
the till. There is also a 24-hour guard on<br />
duty in the C-<strong>store</strong>.<br />
Specialised reflective fluorescent lighting<br />
fittings and halogen spotlights on the<br />
special focal areas of the <strong>store</strong> have given<br />
the <strong>store</strong> a totally new <strong>look</strong>. Jarrah wood<br />
panels, grey <strong>store</strong> shelving and stainless<br />
steel pay points with touch screen point-ofsale<br />
systems <strong>co</strong>mplete the new image.<br />
Jarrah wood panels, grey <strong>store</strong> shelving and stainless steel pay points with touch screen<br />
point-of-sale systems <strong>co</strong>mplete the new image of Engen Quick Shops at the site.<br />
Pictured above at the 31 August relaunch of Go Go Convenience Centre, from left to right:<br />
Moulana Patel, Lenny Chetty (KZN retail sales manager), Junaid and Ayesha Randeree (dealers)<br />
and Tshidi Modisenyane, network manager.<br />
An in-<strong>store</strong> ATM adds more <strong>co</strong>nvenience to the Quick Shop’s offering, enabling customers to top<br />
up their wallets as they top up their baskets.<br />
28 wholesalebusiness Issue 5, 2012
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