ESSENTIALS Training Booklet - jafra usa

+ Mother’s Day Gifts
Seasonal
ESSENTIALS Training Booklet
Season 2
March/April 2013
Spring Skin
SECRETS

Welcome to the Seasonal Essentials Training Booklet! This printed piece gives you
detailed information your Clients want to know about the star products of the season.
Seasonal Essentials are hand-picked products for you to add to your Business Kit, so you
always have an up-to-date assortment of products that bring the Seasonal Brochure to life
when you share them with Clients. Invest in Seasonal Essentials each season and watch
your business grow!
Introducing
Tea Blend
Beautiful skin made simple
Seasonal Essentials
Hand-selected products from the March/April Seasonal Brochure
Seasonal Essentials Includes:
Tea Blend | Mattifying Primer | Garden Fairy Eau de Toilette | JAFRA Seasonal Tote
NEW! Tea Blend
2 in 1 Daily Blend Facial Wash & Toner | 4.2 fl. oz.
Nightly Tea Blend Moisturizer | 1.7 fl. oz.
Daily Tea Blend Moisturizer SPF 15 | 1.7 fl. oz.
NEW! Mattifying Primer | 4.2 fl. oz.
NEW! Garden Fairy Eau de Toilette*
1.7 fl. oz. + 5 Sample Vials (Not shown)
*Exclusively available with the Kiss and
Makeup Collection. Not for sale at this time.
NEW! JAFRA Seasonal Tote
Recyclable | 15” T x 13 1/2” W x 6” D.
Choice of English or Spanish:
10 Seasonal Brochures +
10 JAFRA Spring/Summer Catalogs
Retail Value $105
Retail Price: $50
17614
Seasonal Essentials is available for purchase February 15 - March 15.
New Consultants may purchase through April 14.
Limit 1 per Consultant.
DISTRICT DIRECTOR AND ABOVE
may purchase TWO Seasonal Essentials.
This highly effective introductory skin
care regimen is targeted towards Clients
who want to begin taking better care of
their skin with a daily routine.
When sharing JAFRA skin care with
Clients, find out what their skin concerns
are and lead with their need. If they
want to begin with a simple and
affordable solution that works for all skin
types, recommend Tea Blend. If they
want a more targeted and well-rounded
regimen, move them into the DYNAMICS
line appropriate for their skin type.
Selling Tips:
1 Promote special offers for each
month! March: $1 off each Tea Blend
product. April: Free Travel Set when
they purchase the collection.
2 Have a Skin Care Party and lead with
Tea Blend. Ask your Hostess to serve
a variety of hot or iced teas, and let
Clients choose their favorite flavor as
they try the new collection, along with
the other Seasonal Essentials.
3 Offer Tea Blend to Clients who
purchase fragrance or color from you,
but don’t have a JAFRA skin care
regimen yet.
4 Play up the natural benefits of tea.
Whether you drink it or use it on your
skin, it contains antioxidant and
anti-inflammatory properties that many
experts agree make it a powerful antiaging
ingredient.
The
BLEND
THREE varieties of tea deliver potent
antioxidants to your Clients’ skin
day and night. Tea extracts work
synergistically with other active
botanicals for enhanced benefits and
visible results for all skin types.
•Green Tea helps PROTECT skin from
harmful free radicals, and studies
show it boosts the effectiveness of
sunscreen against sun damage.
•Red Tea SOOTHES skin conditions
like acne and rosacea and helps
reduce redness.
•White Tea SUPPORTS a more
youthful appearance by promoting
healthy levels of collagen and elastin.
2
3

NEW
Mattifying Primer
A secret weapon against shine that helps
Clients get more mileage out of their makeup!
Primer is one of those little beauty secrets that can make
a gigantic difference. Even Clients who already love their
JAFRA foundation will find that it lasts longer and works
better when they add Mattifying Primer to their beauty
routine.
Introducing
Garden Fairy
Eau de Toilette
A magical and enchanting
new fragrance!
Top notes: Wild berries, fresh dew drops and green leaves
Body: Rose, gardenia and lilac.
Bottom notes: Sandalwood, amber and musk.
This new formula helps control shine and minimizes the
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3
Selling Tips:
appearance of pores, creating a perfect canvas for makeup
application. An entrapped diamond core converts light into
“soft-focus,” giving skin a velvety, matte finish. Let Clients
try a bit of Mattifying Primer on their hand. They’ll see
right away that the skin is smooth, shine-free and velvety
to the touch!
Even Clients who don’t wear foundation
can use Mattifying Primer to control shine.
This warm weather essential helps prevent
spring/summer makeup meltdowns!
A little goes a long way. Less than a
pea-sized amount is all you need!
JAFRA Seasonal Tote
A limited edition collectible tote exclusively for
Consultants who invest in Seasonal Essentials!
• Versatile
• Complements the look of the Seasonal Brochure
• Matches the premiums offered in the Seasonal
Brochure. JAFRA is on trend with the colors your
Clients and Hostesses will see everywhere this
spring: Emerald Green and Monaco Blue!
• Recyclable
• 15” T x 13 1/2/” W x 6” D.
Order
of use
a. Moisturizer
b. Primer
C. Foundation
Tote it
everywhere
to promote
your JAFRA
business.
ONLY available with the Kiss and Makeup Collection
Offer Clients the exclusive opportunity to try Garden
Fairy first. Promote the fact that Clients will get
Garden Fairy free when they build their custom beauty
collection with you this season!
Pairing this new fragrance with a popular JAFRA favorite
was no accident! Your Clients have the opportunity to
try before they buy, creating a demand for Garden Fairy
when it becomes available to purchase individually.
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4
Selling Tips:
When you introduce a Client to Garden Fairy, seize
the opportunity and allow her to try London Girl!
Both fragrances are designed for this age group.
Use the full size bottle of Garden Fairy for One-on-
Ones, Parties and Stop and Shops. The beautiful
flower design is a great conversation starter!
Build a list of Clients who would like to buy
Garden Fairy when it becomes available. Until
then, keep in touch and offer products specific to
their current needs. When JAFRA announces that
Garden Fairy can be purchased individually, share
the good news with them right away!
Use the sample vials to include in large orders as
a thank you gift. Make a fun survey card saying:
Do you love Garden Fairy? Return this card and I’ll
follow up with you when it becomes available!
Did you know?
Millennials (born between
1980 and 2000) have
about $200 billion per year
in spending power, and
more and more brands
are creating fragrances
especially for this group of
consumers. Garden Fairy
offers you an opportunity
to tap into this growing
demographic, introduce
younger Clients to JAFRA
and increase your sales!
5

Seasonal Brochure
+
Product Catalog
=
Stronger
Together!
Seasonal Brochures and JAFRA
Catalog now go hand in hand.
Purchase 10 of one, and get 10
of the other for Free!
TWO
GREAT TOOLS
DO THE MATH:
Two work better than one!
and it all adds up to a better way for you to
share and sell JAFRA.
Seasonal Brochures feature limited life
products and special offers, but they only tell
part of the story! The JAFRA Catalog serves as
an anchor to Seasonal Brochures by featuring
JAFRA's overall product line. Successful
Leaders and Consultants sell from both, using
one to complement the other. This smart
business practice results in bigger orders and
happy Clients! You have a rich product line
with incredible breadth to share… Give them
access to all that JAFRA has to offer!
Order February 15!
10 Seasonal Brochures with 10 FREE
Product Catalogs. $6
Non-commissional. Not available separately.
English: 17866 I Spanish: 17867
Save Time & Postage with Client Plus
Have Seasonal Brochures mailed directly
to your Clients!
Enroll at myjafraclients.com by February 8th
Client Plus mails Seasonal Brochures only.
THE BEST
of Both Worlds
Limited Life + Core
Master the art of the upsell! It’s easy when you show
Clients how to pair Seasonal items with core favorites.
Lavender High Pigment Eyeshadow
A beautiful lavender color with gorgeous, glittery
shine. It’s the thing for spring!
25022 | $12
• Intense color
• Infused with vitamin E skin conditioner
• Natural clays absorbs oil and help prevent caking
• Use alone or with Powder Eyeshadow Trio to accent the eyes
Pair it with:
Eye Primer
Prepares lids for color
• Improves the eyeshadow appearance
• Helps conceal imperfections
• Provides long-wear for eyeshadow
• Contains Vitamin C to help minimize
fine lines and wrinkles
• Help protect eyes from free-radicals
Cream Eyeliner
Create a line or smoky base
• Mineral Powder helps provide long wear
and smooth application
• Soybean derivative helps condition the
skin and lashes
• Long lasting, bold color with high shine
• Easy application quick dry
15758 | $13 $11.50 Black | 17050 Brown | 17051 17052 | $13
Shimmering Loose Powder
Entrapped diamond core shifts light into soft focus
to minimize the appearance of imperfections and
give skin a lovely luminous glow. 17316 | $16.50
Pair it with:
Make Up Primer
Helps fill in fine lines and
minimize the appearance of
pores. Skin appears visibly
smoother, creating the perfect
canvas for makeup application.
• Improves the appearance of makeup.
• Contains Retinyl Palmitate antioxidant.
• Contains antioxidant derived from
Vitamin E.
• Provides smooth makeup application.
15757 | $17
Skin Defense
Makeup SPF 15
A multi-functional SPF 15
liquid makeup formulated
with anti-aging complex
to help minimize fine lines
and wrinkles. Contains skin
shield technology for ultimate
protection against sun damage
and environmental pollution.
$21 13027 | $61
Escalash Mascara
Lengthens and beautifies
• Wheat Protein helps create the longest,
thickest, curviest lashes
• Unique brush intensely coats lashes in
one easy stroke
• Creates a dramatic effect on lashes
• Provides moisturization
Royal Jelly Body
Complex
Moisturize décolletage then
add Shimmer Powder as
a highlight. Perfect for that
luminous spring and summer
glow!
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7

Product Availability 101
Stay up-to-date and keep Clients informed with daily Product
Availability Report at Consultant Connection/Alerts
JAFRA has exciting product plans over the next
few years. Staying current with products that are
creating a buzz in the industry keeps your business
competitive. Also important is ensuring JAFRA
provides you with products that sell well for you.
This is especially important with color. Too many
color choices overwhelm, and nearly identical
shades create confusion. A line that may feature
50 shades, where only 20 sell, will result in higher
product costs for your Clients.
JAFRA also needs to move faster to be more
Every day at 4:30 p.m. PST, JAFRA issues a Priority
Alert with a complete list of product updates!
competitive. Your Clients don’t see the same color
choices year after year at the retail counter, nor
should they see the same shades in your business
year after year.
Offering a product line that is well assorted, but not
too narrow, is a delicate business, but it is crucial
to your business success. As JAFRA makes product
changes to stay competitive and meet Client
demands, you need to be informed immediately of
any changes. That is why we’ve created our daily
Product Availability Report.
Look for 5 Categories that will keep you in the know!
Temporarily Unavailable:
Products that are currently unavailable but will
come back at a later date.
To Be Discontinued:
Regular line products that are no longer being
produced and will soon be unavailable.
discontinued:
Products that have been removed from the regular
line and are temporarily unavailable.
Substitutions:
Specially selected alternatives to gifts with
purchase and products included as added values
to special offers with equal or greater value to what
was originally offered.
Sold Out:
Limited life products that were offered on a ‘while
supplies last’ basis and are no longer available and
will not be coming back.
Discontinuations are part of the nature of our
business, and a reflection of the fact that JAFRA
is a growing, dynamic brand that is keeping pace
with other industry leaders.
To find the Products Availability Report, look for the
Priority Alerts link on the homepage of Consultant
Connection, accessible through jafrabiz.com