ACTION - jafra usa

MARCH 2013
ACTION
HELLO SPRING • NATIONAL CONFERENCE RE-CAP

March/April
Seasonal
What we’re wearing,
wanting and loving
right now!
Spring has officially arrived… It’s all about
bright pops of Monaco Blue and Emerald
Green! Here’s some inspiration to get you in
the mood for the most happy, hopeful, lively
season of the year!
Picks
Natural
Beauty
Fresh
Renewal
Springtime
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TABLE OF CONTENTS
March
Synonyms:
dedicated,
devoted,
faithful,
steadfast,
steady,
true.
Stronger Together
NATIONAL CONFERENCE Highlights
Fun memories, Special Guests and more!
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Loyalty makes us Stronger Together
JAFRA is a business built on loyalty. Loyal
Leaders and Consultants, loyal Clients, and loyal
JAFRA employees… We are all Stronger Together.
To see what loyalty looks like, look no further
than Lorraine Schneider. She has been a loyal
JAFRA Consultant for over 55 years, (Her
Consultant ID is #108!) and credits Royal Jelly
for her beautiful complexion. I won’t reveal her
age, I’ll simply say that I was shocked!
With loyalty comes perspective. Consultants like
Lorraine remind us of where we came from, and
they are living proof that JAFRA has stayed true
to our roots even as we continue to grow in new
directions.
I am so grateful to have had the opportunity
to sit with Lorraine and talk to her about her
experience over the years, and her attitude
towards JAFRA now. “Of course, during the
55 years I’ve spent with JAFRA, things have
changed,” Lorraine says. “Recently things have
been changing even faster, and I think it’s all for
the good. It shows that we are growing!”
From left to right: Debbie Sullivan, Sally Bryan, Lorraine
Schneider(a loyal Consultant for 55 years), Linnette Reindel,
Juan Carlos Arellano.
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When Lorraine came to visit us at the Corporate
Office, she showed no signs of slowing down.
“I have loyal Clients who depend on me!” she
explained. “If I stop selling JAFRA, I’d have a lot
of women knocking on my door wanting their
Royal Jelly… Why would I stop now?” What can
I say to Lorraine, except that I am inspired. Your
loyalty to your Clients, their loyalty to you and to
JAFRA products… This is what this business is
about.
Every direct selling company aspires to have
this level of loyalty and commitment, but few
are able to achieve it. JAFRA has loyal Clients,
Leaders, Consultants and employees because
we understand that loyalty works both ways.
JAFRA honors and rewards loyalty, because
it’s the thread that connects our past, to our
present, to our future.
For all the loyalty you’ve given us, whether
you’ve been with us for one year or 55, thank
you. You are the reason we come to work every
day, and YOU make us Stronger Together!
Linnette Reindel
Senior Vice President of Sales and Marketing
JAFRA USA
EARN DOUBLE
POINTS!
When you sponsor in March.
PG.........8
SKIN CARE BUSINESS KIT
Sponsor New Consultants who want to attract
loyal Clients and build a skin care business!
3 NAIL LACQUERS
FOR FREE!
Set the Trend with three new colors.
Free with your $400 retail order.
TREND WATCH
See what's new and hot for March! Three new trends
your Clients will love.
Advanced Certified Training
Classes, take it to the next
level.
PG..........10
15
Royal Almond updates
and more.
PG............12
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SPONSORING
Skin Care Business Kit
They say you should
never put all your
eggs in one basket...
But when a New Consultant is
interested in starting a JAFRA
business focused only on Skin
Care, it’s another story!
Skin Care Clients are loyal Clients. The
limited edition Skin Care Business Kit has
everything a potential New Consultant
needs to build lasting clientele. Inspire
someone you know to start a successful
business selling world class skin care
products with proven results!
Tote measures: 9.5" T x 14" W x 6" D
Pouch: 5.5" T x 9" W x 0.5" D
JAFRA reserves the right to replace Kit contents with products
of equal or greater value.
Also available: The $99 Royal Business Kit
and $49 Starter Kit
Available through April 30 th !
Includes all these products:
JAFRA PRO Travel size
Royal Jelly Milk Balm Advanced
DYNAMICS Balancing Cleansing Gel
DYNAMICS Balancing Lotion SPF 15
DYNAMICS Balancing Toner
DYNAMICS Balancing Night Cream
Ultra Nourishing Gold Moisturizer
Optimeyes Eye Treatment
Plus all of the Training and Sales tools for success!
$69
Plus Tax + Shipping & Handling
A $356 value
Skin Care &
Loyalty
Barbara Roll
Vice President of Worldwide Marketing
Cosmetics Portfolio.
"...a woman who
trusts her brand
will stay loyal to
it for life..."
Brand loyalty
is essential to the success of your JAFRA
business, and skin care Clients are the most
loyal Clients of all. Once a woman finds a skin
care product that delivers the results she seeks,
she becomes a loyal Client for life.
Just ask Vice President of Worldwide Marketing
Cosmetics Portfolio, Barbara Roll.
Here’s what she has to say about the
importance of this product category, and the
rich opportunity it presents to our Leaders and
Consultants:
"Once a woman finds a skin care product
that works, she’ll use it for as long as it suits
her skin’s needs. Everyone’s skin care needs
change over time, but a woman who trusts her
brand will stay loyal to it for life, as long as the
brand offers products that address her current
skin concerns.
"At JAFRA, our strategic goal is to offer a rich
product portfolio that includes skin care for all
skin types and skin needs, so even if a Client
wants a new product, she can still stay true to
the JAFRA brand.
"Women around the world tell us that they
use JAFRA loyally because of our high quality
formulations. This is what JAFRA is known for,
so many of our Leaders and Consultants have
successful businesses built entirely around skin
care, thanks to the loyal Clients who come back
for their favorite products again and again."
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SPONSORING
Summer Trip 2013
Live it up in New Orleans!
Double Points
for Sponsoring in March!
1200 points
for every
QNC*
Let the Good Times Roll!
Join the Party in New Orleans
July 25th – 28th
* New Consultant must be sponsored and qualified with a $300
or more Paid Retail Order between March 1st - 31st, 2013!
Find out how to earn your trip at: www.jafraneworleans.com
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EVENTS
Advanced
Selling & Sponsoring
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Your Name Here
Has completed the training required and is a
Certified Trainer for
Advanced Selling and Sponsoring
Awarded this day of , 20
Presenter Name & Title
Certified Training Classes
for Leaders Only
Leaders! Become a Certified
JAFRA Trainer for FREE!
LEADERS -
REGISTER TODAY!
Attend in March 2013!
48 meetings in 32 cities
Nationwide!
Find out where with our Advanced
Training and Selling Calendar at
jafrabiz.com/Consultant Connection/
Resources/Training/Leader Training
Advanced Selling and Sponsoring for Leaders
will help you empower Consultants to build
their businesses on purpose.
Created specifically as the next step
in our “Train the Trainer” program
for Leaders!
Builds on the Basic Selling and
Sponsoring skills already learned!
No Registration fee! Course
Curriculum Materials provided!
Don’t miss out on this important training program just for Leaders! It will empower you to
lead your Team members to build businesses that are more profitable and rewarding, which
will make your business more successful as well!
Real
Women
Real results
At National Conference we introduced the
11 Faces of JAFRA for 2013. We wanted to
get to know them better and share a little
bit about their lives with you in each issue
of ACTION.
The Face of JAFRA for March
Diane
Machado-Mushet
“I was 27 when I joined JAFRA. I sponsored
13 people and became a Manager in my
very first month! The flexibility with JAFRA
is wonderful, since I help my brother
Randy, who lives across the street. He’s
paralyzed and his wife is blind. Their
beautiful daughter Melissa has some
special needs too, so most days I'm busy
running two households. Wayne and I have
been married 32 years and continue to
count our blessings. We're so grateful to
share a deep and devoted love for each
other, our family and our friends.”
Watch for more Faces of JAFRA in 2013
Seasonal Brochures and upcoming issues
of ACTION!
We apologize for misspelling Diane's name in the
Seasonal Brochure.
Revitalizing Pearl Cleanser
Diane is the face of our Revitalizing Pearl Cleanser, which she recommends to all her Clients,
including men and teenagers! After 35 years with JAFRA, she knows good skin care…
And her gorgeous complexion is proof of what loyalty to JAFRA products can do for your skin!
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PRODUCT
A Royal
PROCLAMATION
Royal Almond has always
been one of our queens…
A beloved product and a perennial
bestseller, this classic body care collection
is unlike anything else on the market!
JAFRA is updating the packaging to match
the iconic product inside. The formula
will stay the same, (why mess with
perfection?!) but this Royal product line
will have a whole new look coming soon!
Here's what you need to
know about the Royal
Almond makeover:
Royal Almond will not appear in the JAFRA
Spring/Summer Catalog, but will be featured
in the upcoming Seasonal Brochures.
The new Royal Almond Collection is
scheduled to appear in the JAFRA
Fall/Winter Catalog (Sept. - Feb. 2014)
Royal Almond will not be offered in the
Hostess Rewards Program (Hostess Gift
and Hostess Special) between
March 1 st and June 30 th .
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Did you know…?
The #1 way Consultants
place orders is online.
Last year, JAFRA received over
165,000 product orders at
jafrabiz.com
Ordering online is the most
accurate and current way to
place an order plus it also keeps
our planet healthier with less
printed waste.
If you would still like a printed
order form, a downloadable
Consultant Order Form
is available at:
jafrabiz.com, Consultant
Connection/Resources/
Downloads/Business Forms.
These forms are no longer included in
orders or available for ordering.
PUT YOUR PRODUCT SALES
TOOLS TO WORK FOR YOU!
PAIR THEM UP
Pairing your Catalogs with the Seasonal
brochure adds up to a better way for
you to share and sell JAFRA! Expose
your Clients to our regular products plus
newest products and seasonal offers at
the same time!
This smart business practice will result
in bigger orders and happy Clients.
JAFRA GLOW CATALOG
Seasonal Brochure
GOOD NEWS! You can now purchase the JAFRA GLOW Catalog at a
discounted price, while supplies last (as you know the shelf life of
this Catalog expired on February 28th). This can be a great LEAVE
BEHIND TOOL! Place a sticker on the cover that says: ASK ME
ABOUT MY NEW SPRING/SUMMER CATALOG! What a great way to
build exposure for your business! Be sure to place your contact info
on each catalog you leave behind.
Spring/Summer
Product Catalog
10 Seasonal Brochures and 10 Product Catalogs: $6
Non-commissionable. Not available separately.
English: 17866 | Spanish 17867
UPDATES TO THE SPRING/SUMMER PRODUCT CATALOG:
• For the very first time, you will see that several
products have been identified as being included
in the $99 Royal Business Kit. When a Client
shares how much they love one of these specific
products, it provides you a great opportunity to
share the $99 Kit and the value of selling what
they love - what could be better than that!
• We apologize that Optimeyes Eye Treatment,
which is in the $99 Kit, was not reflected as
part of the Kit and the Anti-Fatigue Energizing
Mask, which is not in the Kit, was noted as
being in the Kit.
• Please be aware that Royal Olive and the
2-in-1 Powder Makeup will NOT be available
until May 1, 2013. 2-in-1 Powder Makeup SPF 15
continues to be available while shades last.
• Eyeshadows Blue Jewels #15667 and
Cappuccino #15661 are not shown in the
Product Catalog but will be featured in the
Seasonal Brochure during Seasons 3 and 4.
• Valferra eau de toilette is incorrectly pictured as
Valferra Spirit.
• Hydration Night Cream's missing Item # is
12013 and the missing Item # for Calming
Dynamics Night Cream is 12014. Beauty
DYNAMICS Moisture Balance Capsules are not
shown, however will appear in the upcoming
seasonal brochures.
$2.50 set of 10 - ENG 16848 - SP 16849
$5.00 set of 20 - ENG 16846 - SP 16847
Non-commissionable.
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TREND WATCH
March
Fairytales, Whimsy & Flights of Fancy
Inspired by magic and fantasy, Garden Fairy is JAFRA's
interpretation of one of today's biggest trends in
fragrance. And the unique fl ower shaped bottle will be
the talk of your next Party!
Garden Fairy is a March/April Seasonal Essential!
See your Seasonal Essentials Training Booklet to order must have products from Season 2.
Download it at jafrabiz.com/Consultant Connection/Resources/Downloads/Current Promotions.
Fresh, Dewy Skin
Healthy, beautiful skin becomes even more essential as the weather gets
warmer and makeup gets lighter…
Three steps to gorgeous skin that seems to glow from the inside out:
1
Hydrate with Ultra
Nourishing Gold
Lift,
Moisturizer, with gold
particles to optically
diminish signs of aging.
2 Finish
fi rm and
protect with
JAFRA PRO
Face Lift SPF 20.
3 with Shimmering
Loose Powder in
Diamond for luminosity
and radiance.
Bold Prints:
Mixed,not Matched
Matchy-matchy is out.
Mixed prints are in!
Simple stripes bring dreamy
watercolor fl orals down to Earth
in this sophisticated pairing of
two bags available as gifts with
purchase in Season 2!
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SALES
A$AP!
ACT SELL & PROFIT
March only!
Get your hands
on 3 hot new
Nail Lacquers...
FREE!
With a $400 or more
Retail Party Order.
Welcome spring with three Nail Lacquers
just added to JAFRA’s core product line.
You set the trends…
Show your Clients
what’s new and hot
this season!
Limit 1 set per Consultant. $400
or more retail order must be placed
March 1 st - 31 st . Nail Lacquers will be
included in your qualifying order.
Promote your mobile JAFRA
business with this new iPhone
cover! Check out more designs
on
page 18.
Glamour
Gold Glitter
Color Pop
Caribbean Coral
Neutral
Perfect Nude
1
2
3
Polish Up
Your Sales!
Open up your business
every day!
Open your Business every time you leave your home. Call
potential Hostesses to book a get together Party an meet
with potential New Consultants. You are INTENTIONALLY
working your business! You’ll be surprised how your
income will grow!
Advertise every day!
You probably don’t think twice about advertising for Target,
Coach, Old Navy, etc. yet you may not be advertising your
own business. No matter where you go, wear JAFRA makeup,
JAFRA fragrance, your JAFRA pin or carry your JAFRA
Seasonal tote. You are INTENTIONALLY promoting your
business! You'll be surprised how many people will notice!
Use your 30 second
commercial every day!
Put it on your voice mail, underneath your signature in your
emails and say it to everyone you meet. By doing this you
are creating awareness. You are sending your voice and
message for the world to hear! You are INTENTIONALLY
sharing your business! You will be surprised how many
people will want to know more!
Earn up to
in Personal Rewards
Visit: jafrabiz.com/Consultant Connection/Resources/Downloads/
Recognition to see Personal Sales Rewards for January-June 2013.
JAFRA reserves the right to replace rewards with equal or greater value.
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BUSINESS NOTES
PRICE INCREASE
Effective March 1, the following products have had a small price increase. Prices are
reflected in the 2013 Spring/Summer Product Catalog.
SKIN CARE:
Time Protector Daily Defense Cream SPF 15
Time Corrector Nighttime Firming Moisture
Time DYNAMICS Duo
Facial Boosting Cream SPF 15
SPF 15 Daily Eye Treat +
Optimeyes Eye Treatment
Lifting Eye Cream
Face Protector SPF 40
Protector Stick SPF 15
After Sun Moisturizing Lotion
ISSUES OF ACTION NOW FOR SALE!
Starting March 1st, you now have the opportunity to purchase previous issues of
ACTION for 25¢ each. This is a great resource to be included in your Sponsoring
Packets and to share one-on-one with potential Consultant Leads. Copies are
available while supplies last each month.
Hello!
COLOR:
Oil Controlling Makeup
Moisturizing Makeup
Skin Defense Makeup
Professional Brush Set
TOILETRIES:
Day Therapy Hand Cream
Night Therapy Hand Cream
Hand Scrub
Blazon eau de Toilette
New Business Tools!
February ACTION - 25¢ each
ENG 18010 - SP 18011
iPhone cases are here.
Promote your mobile business on your mobile phone! Choose one of
three stylish JAFRA cases that will get you and your business noticed.
NATIONAL CONFERENCE, 2013
Stronger Together
Highlights
Let's Party!
Party Invitations help brand your business and get
Clients and Hostesses excited about your Parties.
To order visit: Consultant Connection/Resources/Business Tools
Did you know…?
18
JAFRA has over 10,000 Facebook fans! Visit facebook.
com/jafrausa to like us on Facebook, enter fun
contests, leave comments and get social with JAFRA!
MARCH I ACTION I 2013
CRT HOURS:
MONDAY - FRIDAY:
6:00 a.m. to 6:00 p.m. PST
MARCH 28th & 29th:
6:00 a.m. to 7:00 p.m. PST
MARCH 30th: (SATURDAY):
Additional month-end support
9:00 a.m. to 6:00 p.m. PST
All about
National
Conference!

"The most amazing and fun conference
we've ever had. Thank you JAFRA
for every moment!"
-Linda C. Wright
Conference Highlights
Great gifts were just part of the Conference experience!
"One of the best conferences
in the last 26 years!"
- Irma Salcido
"Very exciting to see what's
coming up in 2013!! "
-Maria Strano
Recognition was the best!
"This was one of the best
conferences I have attended!"
- Janis Lemke
Trips, TWe met giveaways our Faces and of prizes JAFRA galore! for 2013!
Your own butler for the day - just one of the fabulous
surprises!
"Wow! What a conference! JAFRA hit a home run.
It gets better every year!"
- Cathe O'Connell
The Big Reveal: 2013 Summer Trip in the Big
Easy! New Orleans, here we come!
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STRONGER TOGETHER
It all started with
The Leader Meeting
Exhibits
Our fabulous Leaders were the first to
hear about exciting business updates,
marketing initiatives and more. What
better way to kick off the Stronger
Together 2013 National Conference
than with the beautiful women who
are leading the way?!
Guest Speaker: Mari Loli SánchezCano
- President, JAFRA Mexico
1
2
1
Beauty Emporium: Tips, trends, and products to try!
Linnette Reindel
Senior Vice President of Sales and Marketing
"JAFRA is like a kaleidoscope. Everyone
who looks at it sees something beautiful, but
different. You can only turn a kaleidoscope
one way- forward. We are moving forward and
never backward!"
- Linnette Reindel
Fred Kroos
os
President ent and CEO of JAFRA Worldwide
2
Beauty Bus Foundation: Building and donating over
4,500 Bags of Beauty!
3
3
4
Picture yourself as
an Ambassador: In
the driver’s seat of a
Mercedes-Benz®!
Digital Lounge: The
beauty of technology.
Never stop learning!
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STRONGER TOGETHER
AROUND THE WORLD AT
NATIONAL CONFERENCE
Linnette Reindel
Senior Vice President of Sales
and Marketing , JAFRA USA
"We are Stronger
Together!"
Special Guests
Frank Van Oers
Vorwerk & Company's Managing Partner
Barbara Roll
Luca Bianchi
General Manager of JAFRA Italy
"Siamo più forti
insieme!"
Vice President Worldwide Marketing Cosmetics Portfolio
From
Germany,
Italy, Mexico,
United States
and beyond…
JAFRA is
Stronger
Together!
Mari Loli Sánchez Cano
President of JAFRA Mexico
"¡Unidos somos más
Fuertes!"
Fred Kroos
President and CEO of JAFRA Worldwide
" Gemeinsam sind wir
stärker! "
As a growing brand with a global presence, we have many unique opportunities at JAFRA.
We can examine the similarities and differences between the different countries and learn from
what other markets are doing. When we look at this business with a broader point of view and
incorporate the insight of JAFRA leaders from around the world, we become Stronger Together!
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STRONGER TOGETHER
Special Thank Yous!
To all the Leaders and
Consultants who built over
4,500 Bags of Beauty to be
donated to terminally and
chronically ill people and
their caregivers!
TO ALL OF OUR WORKSHOP SPEAKERS
Thank you for sharing all you know, leading the way, and inspiring us all to be Stronger Together
All of you will be recognized in a Special Edition of Royalty Magazine! See page 31 for more.
The 2013 Jan and Frank
Day Award goes to….
Rossy's beautiful family!
Rossy
Argueta
Congratulations
to the recipient
of JAFRA’s most
prestigious and
honorable award!
Rossy was nominated by her
peers to join an elite circle of
women who have earned the Jan
and Frank Day Award. Together
they embody the spirit of loyalty,
kindness and generosity that we
all admired in JAFRA’s founders
Jan and Frank Day.
As a JAFRA Ambassador, Rossy
is a celebrated Leader and
an inspiration to her family,
her Team and all of us at
JAFRA. We are proud to honor
her for everything she has
accomplished for herself, and
all that she has empowered
others to achieve.
Congratulations, Rossy!
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STRONGER TOGETHER
Ladies in Red
They rocked their red
and made it their own!
Check out our Ladies in Red! They’re
an elite group of ambitious women.
Our Ladies in Red, District Directors rs
and above, are living proof of what
loyalty looks like at JAFRA, and they
painted the town of Palm Springs red
at National Conference!
True to their red roots, they did it
their way, incorporating red into their
outfits in creative ways throughout
Conference.
They each
bring color
and energy
to JAFRA, but
they are even
Stronger
Together!
All the
Ladies in
Red look
Fantastic!
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STRONGER TOGETHER
Congratulations to our 2012
Annual Recognition Achievers!
The 32 outstanding achievers honored for both Sales AND Sponsoring received special rewards and recognition.
We know Recognition!
NEED CAPTION
Everyone applauded your achievements!
Personal Sales Recognition, Level 4
Being on stage was fantastic!
The Best of the Best shined!
Every milestone
Every level
Every achievement
We celebrated them all at
National Conference. You
can join the celebration in
the next issue of Royalty
Magazine featuring
our complete 2012
recognition from National
Conference!*
*Available the first week of March -
watch for an Alert!
Celebrate with us at: jafrabiz.com/Consultant Connection/Resources/Royalty Magazine.
30 MARCH I ACTION I 2013
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JAFRA Cosmetics
International, Inc.
2451 Townsgate Rd • Westlake Village, CA 91361
Beautiful
Skin Made Simple
A new skin care
regimen boasting the
botanical benefi ts of
three kinds of tea.
Read all about it in
the Seasonal Essentials
Training Booklet.*
*Available for downloading at
jafrabiz.com/Consultant Connection/
Resources/Downloads/Current
Promotions.
Add it to your Business
Kit when you purchase
the Seasonal Essentials.
LOOK IN YOUR SEASONAL BROCHURE FOR MARCH SAVINGS
17789