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Expanding the Public Sphere through Computer ... - ResearchGate

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CHAPTER 3. TECHNOLOGY & THE PUBLIC SPHERE 55<br />

Fur<strong>the</strong>r, Hardy (1993) demonstrates how Internet culture is both transformed by<br />

and is transforming software to facilitate using <strong>the</strong> Internet. New technology has<br />

created a mode of communication formerly unheard of and made it imitate real life<br />

social interaction (such as software allowing “threads” so that both participants<br />

and viewers can simultaneously follow ongoing conversations.) Usenet’s “freeform”<br />

speech allows for a variety of topics and opinions, while at <strong>the</strong> same time<br />

offering each individual in <strong>the</strong> community an opportunity to not only voice <strong>the</strong>ir<br />

opinion, but contribute to <strong>the</strong> administration and control of <strong>the</strong> conversation.<br />

Similarly, Hauben (1995) notes that Usenet’s uncommercialized nature allows<br />

users a mode of communication and discussion unencumbered by <strong>the</strong> commercial<br />

exploitation evident in traditional modes of mass media. By comparison, Hauben<br />

(1995) notes that Usenet is an “uncensored forum for debate – where many sides<br />

of any issue come into view.” Usenet empowers people to bring to <strong>the</strong> world<br />

<strong>the</strong>ir observations and opinions. Hauben (1995) agrees with Hardy (1993) that<br />

Usenet allows people <strong>the</strong> ability to work toge<strong>the</strong>r to create social restrictions and<br />

boundaries, ra<strong>the</strong>r than having <strong>the</strong>se restrictions imposed by an outside authority.<br />

Overby (1996) cites <strong>the</strong> ability of <strong>the</strong> individual to completely control his or her<br />

identity within <strong>the</strong> Usenet environment. People who use computer mediated forms<br />

of communication are not restricted by <strong>the</strong> many social cues apparent in face-toface<br />

contact. These social cues in face-to-face contact often act as invisible boundaries<br />

that separate acceptable and unacceptable behavior. Without such restrictions,<br />

Overby (1996) finds that people behave in Usenet newsgroups and Internet<br />

chat sessions in ways which would not generally be acceptable in face-to-face encounters.<br />

As participants attempt to deal with such behaviors, <strong>the</strong>y find “ideas<br />

of authority and freedom in opposition” when compared to how such behaviors<br />

would be dealt with in <strong>the</strong> real life. Users are dependent on <strong>the</strong> cycle of statement<br />

and response and “<strong>the</strong> community is maintained <strong>through</strong> rules of netiquette, which<br />

serve to reinforce self-control and self-consciousness.”<br />

By evaluating various definitions of society and culture which make universal<br />

claims such as “every society” or “all cultures,” North (1994) concludes that <strong>the</strong><br />

Internet cannot be viewed as an independent society, but ra<strong>the</strong>r as a superstructural<br />

society. However, North (1994) asserts that <strong>the</strong> Internet does “support a<br />

distinct culture of its own.” He writes that <strong>the</strong> Internet cannot exist as a subculture<br />

of one particular society, but ra<strong>the</strong>r exists in a symbiotic relationship with many<br />

mainstream societies. He illustrates that Internet culture shares many elements of<br />

mainstream cultures.

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