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Expanding the Public Sphere through Computer ... - ResearchGate

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CHAPTER 2. THE PUBLIC SPHERE 27<br />

company can he enter without seeing those who . . . are ready to communicate to<br />

him whatever <strong>the</strong>y know, have seen, or heard, or think. The annals of <strong>the</strong> year<br />

... <strong>the</strong> pictures of all public functionaries ... find a place on his table in company<br />

with his daily bread” (Pateman 1970, 11). Wolin (1960, 346), however, questions<br />

<strong>the</strong> sincerity of Bentham’s commitment to <strong>the</strong> “public” aspects of public opinion,<br />

suggesting that is was merely a technique for advancing one’s private interests:<br />

In his Deontology Bentham assumed <strong>the</strong> role of <strong>the</strong> Dale Carnegie of Utilitarianism,<br />

detailing <strong>the</strong> techniques whereby <strong>the</strong> individual could ingratiate<br />

himself with o<strong>the</strong>rs, warning against <strong>the</strong> kind of behavior which o<strong>the</strong>rs found<br />

offensive, with all of <strong>the</strong>se counsels dedicated to <strong>the</strong> end of inducing o<strong>the</strong>rs<br />

to assist in one’s campaign for wealth and social prestige.<br />

Fur<strong>the</strong>r, both Bentham and Mill postulate what modern <strong>the</strong>orists call a “two step<br />

flow” model (Katz & Lazersfeld 1955) in which citizens less qualified to judge<br />

potential delegates seek <strong>the</strong> counsel of <strong>the</strong> “wise and virtuous” citizens and cast a<br />

responsible ballot. In addition, representatives are expected to influence <strong>the</strong>ir constituents<br />

<strong>through</strong> direct and indirect communication, as a means of fur<strong>the</strong>ring <strong>the</strong><br />

universal interest. It is essential, though, to note that despite <strong>the</strong>ir interests in an<br />

informed citizenry, both Bentham and Mill suggest that <strong>the</strong> purpose of participation<br />

was merely to protect citizens from actions by <strong>the</strong> government that were not<br />

in <strong>the</strong> universal interest. The primary sanction available to citizens was to refuse<br />

to return a deputy to parliament. The bulk of <strong>the</strong>ir work focuses on <strong>the</strong> institutional<br />

arrangements of democracy (i.e. universal suffrage, frequent and competitive<br />

elections). What distinguishes <strong>the</strong> work of Bentham and Mill from o<strong>the</strong>rs,<br />

such as Locke, who view participation as fulfilling a protective function, is <strong>the</strong>ir<br />

focus on universal participation.<br />

The view of participation with a protective function has been extended in <strong>the</strong> more<br />

recent works of Schumpeter, Dahl, Eckstein and o<strong>the</strong>rs under <strong>the</strong> guise of “polyarchy”<br />

and “pluralism.” Though <strong>the</strong>re are important differences concerning <strong>the</strong><br />

roles of citizens, information and representatives between <strong>the</strong> early <strong>the</strong>orists and<br />

<strong>the</strong> later ones, <strong>the</strong> constant is <strong>the</strong> protective function of participation. The differences<br />

lie in <strong>the</strong> amount of participation required of citizens to fulfill <strong>the</strong> protective<br />

function. Mill and Bentham required <strong>the</strong>ir citizens to maintain an interest in politics<br />

so that <strong>the</strong>y might make intelligent choices in elections. They relied on <strong>the</strong><br />

citizens to protect <strong>the</strong>mselves from <strong>the</strong> government, and insisted upon institutional<br />

arrangements (i.e. frequent elections, universal suffrage) to ensure that citizens<br />

would be able to fulfill <strong>the</strong>ir responsibilities. More modern <strong>the</strong>orists, starting

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