February - Stylist and Salon Newspapers

Indifference: When “I Don’t Care”
Infects Your Salon
Better Business
Neil Ducoff
Every salon suffers from indifference.
Without question, it is the single most toxic
behavior that wreaks havoc on salon cultures
and performance.
It can be as subtle as someone saying,
“Why should I do that?” or, “That’s not my job
- I’m not paid to do that.”
In contrast, indifference can be as blatant
as people collectively refusing to follow new
salon procedures and
sounds like, “If they’re
not doing it, why
should I?” No matter
how you view it,
indifference is a toxic
behavior that can spread
rapidly throughout an
organization.
In business, there
are two areas of indifference.
The first is leadership indifference
that can be observed in many forms. It can be
a leader who lacks compassion and respect for
his or her employees such as leaders who talk
down to people or reprimand in public.
Or when a leader refuses to follow the
same rules and procedures that employees
are held accountable to. It is indifference
when a leader lacks concern for budgets,
employee feedback systems and other essential
responsibilities.
Yes, indifference begins at the leadership
level and the trickle down quickly becomes a
raging river.
The second area of indifference resides
with employees. When “I don’t care” thinking
surfaces in one or more employees, your salon
culture will begin to deteriorate. Productivity
will slow and behavior issues like lateness
Yes, indifference begins at
the leadership level and
the trickle down quickly
becomes a raging river.
18 | FEBRUARY 2010 | CALIFORNIA STYLIST & SALON
and absenteeism will increase. If allowed to
go unchecked, indifference can evolve into a
major case of “destroy from within.” Simply
put, there is no way to prevent customers
from coming into contact with “I don’t care”
thinking.
Here’s the rub: employee indifference is a
response to compromised thinking and behavior
at the leadership level.
If trust is compromised through breaking
commitments, expect indifference.
If the salon vision has lost its luster, expect
indifference.
If employees have a reason to question
your leadership values and integrity, expect
indifference.
If you allow double
standards, unchecked
egos, conflicting agendas
and poor communication,
expect indifference.
The indifference of “I
don’t care” often means,
“you don’t care enough.”
It means that you are
not playing to your full
potential as a leader. You’re not communicating
enough or clarifying expectations. You
must address your own indifference to certain
leadership responsibilities first. You must “care
without restriction.” You must lead by example
at a level you have never played at before. Your
clarity and consistency – and determination
to be your best – will restore trust and replace
“I don’t care” thinking with “I give my best”
thinking and behavior throughout your salon.
Change begins with you.
Neil Ducoff is the founder and CEO of Strategies, a business training and coaching
salon specializing in the salon and spa industry. Ducoff is the author of Fast
Forward, the business resource book for salons and spas, and his new book,
No-Compromise Leadership, available at www.amazon.com. For a signed
copy, go to www.strategies.com. You can email Neil at neil@strategies.com.
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FEBRUARY 2010
15: Sidlab Hair Couture Event, DreamBOX Theater at the Jupiter
Hotel, Portland, OR rsvp at sid@sidlabhair.com
18-19: American Massage Therapy Association Council of Schools
Leadership Conference, St. Pete Beach, FL www.amtamassage.org
20-21: Spa & Resort Expo and Conference, Los Angeles, CA www.
spaandresortexpo.com www.medaestheticsconference.com
20-23: Bronner Bros. Mid Winter International Hair and Beauty
Show, Atlanta, GA, www.bronnerbros.com
28-3/1: The Makeup Show LA, Los Angeles, CA (212) 242-1213
www.themakeupshow.com
28-3/1: ABA Canada - Toronto, Canada www.abacanada.com
MARCH 2010
7-9: IBS NewYork, New York www.ibsnewyork.com
7-9: International Esthetics, Cosmetics and Spa Conference IESCS
New York, www.iecsc.com
7-9: Professional Beauty London, professionalbeauty.co.uk/london
13-15: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com
14: Beauty School Forum, Barristar Productions, Orlando, FL www.
barristar.com 800 SHOW-432
14-15: ABA Canada - Montreal, Canada www.abacanada.com
14-16: Professional Barber & Beauty Show 2010, Ponce, Puerto
Rico www.sanjuanbeautyshow.net
21-22: Spectrum International Beauty Expo, Los Angeles, CA www.
spectrumintlbeautyexpo.com 310-680-7367
21-22: BSG Cosmoprof Beauty presents Nashville Fashion Focus,
Nashville, TN www.fashion-focus.net
27-29: America’s Beauty Show, Chicago, IL call 1-800-648-2505
www.AmericasBeautyShow.com
27-29: Face & Body Midwest (formerly America’s Expo for Skin
Care and Spa), Chicago, IL www.faceandbody.com
27-29: America’s Latino Beauty Congress, Chicago, IL call 1-800-
648-2505 or visit www.AmericasBeautyShow.com/Congreso.
28-29: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432
APRIL 2010
10-12: International Congress of Esthetics and Spa, Miami Beach,
FL 1-800-471-0229 tradeshow@LNEONLINE.com
11-12: BSG Cosmoprof Beauty presents Biloxi Fashion Focus,
Biloxi, MS www.fashion-focus.net
18-19: Beauty School Forum, Barristar Productions, Phoenix, AZ
www.barristar.com 800 SHOW-432
21-22: BSG Cosmoprof Beauty presents Spring Style Show, San
Jose, CA www.springstyleshow.net
24-26: IBS Las Vegas, www.ibslasvegas.com
24-26: International Esthetics, Cosmetics and Spa Conference
IESCS Las Vegas, www.iecsc.com
25-26: BSG Cosmoprof Beauty presents Seattle Fashion Focus,
Seattle, WA www.fashion-focus.net
25-26: ABA Canada - Winnipeg, Canada www.abacanada.com
FEBRUARY 2010
1: Cosmoprof presents Paul Mitchell Ask the Educator Demo Day,
Salinas & San Carlos, CA www.cosmoprofbeauty.com
1: Sweis, Inc. presents Keratin Complex Smoothing Therapy, San
Juan Capistrano, CA 1-877-633-1717 www.sweisinc.com
1-26: Westmore Academy of Cosmetic Arts presents Hairstyling for
Print, TV and Motion Pictures, Burbank, CA 1-877-978-6673
1-Mar.25: Westmore Academy of Cosmetic Arts presents Makeup
for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673
1-May 20: Westmore Academy of Cosmetic Arts presents High
Fashion, Print & Photography, Burbank, CA 1-877-978-6673
6-7: Westmore Academy of Cosmetic Arts presents Character Teeth
& Retro Hair Styling 1930’s, Burbank, CA 1-877-978-6673
7: The Studio presents Elements of Design, Woodland Hills, CA
1-800-422-2336 www.thestudioeducation.com
8-12: Westmore Academy of Cosmetic Arts presents Blood, Gore
and More, Burbank, CA 1-877-978-6673
9: Sweis, Inc. presents Zerran Reform Natural Hair Straightening
System, Palcoma, CA 1-877-633-1717 www.sweisinc.com
13-14: Westmore Academy of Cosmetic Arts presents Retro Hair
Styling 1940’s & Bald Caps, Burbank, CA 1-877-978-6673
15: Sweis, Inc. presents Keratin Complex Smoothing Therapy,
Torrance, CA 1-877-633-1717 www.sweisinc.com
15: Jane Iredale presents Advanced Artistry 303: The Art of Concealing,
Del Mar, CA 626.524.3437 ccase@janeiredale.com
16: The Studio presents Wella Art of Color Correction & Men’s
Wear Color & Cutting, Woodland Hills, CA 1-800-422-2336 www.
thestudioeducation.com
16-Mar.5: Westmore Academy of Cosmetic Arts presents Makeup
for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673
MAY 2010
2: Beauty School Forum, Barristar Productions, Minneapolis, MN
www.barristar.com 800 SHOW-432
2-3: ABA Canada - Edmonton, Canada www.abacanada.com
2-3: BSG Cosmoprof Beauty presents Baltimore Fashion Focus,
Baltimore,MD www.fashion-focus.net
2-3: CCA Regional Stylz Symposium, Redding, CA 800-482-3288
www.the-cca.com
2-3: Intercoiffure Symposium, Miami Beach, FL intercoiffure.us
16-17: International Congress of Esthetics and Spa, Dallas, TX
1-800-471-0229 tradeshow@LNEONLINE.com
16-17 Empire’s Future Professionals Expo featuring Nick Arrojo and
his master Stylist team, Hershey, PA MastersOfBeauty@empire.edu
16-17: The Makeup Show NYC www.themakeupshow.com
16-17: Salon Spa Vision, Austin, TX www.salonspavision.com
16-17: ABA Canada - Vancouver, Canada www.abacanada.com
20-23: The Aesthetic Show, Las Vegas www.aestheticshow.com
23-24: Armstrong McCall Houston Fashion Focus, Houston, TX
www.armstrongmccall.com
JUNE 2010
6-7: Premiere Orlando, FL 800-335-7469 www.premiereshows.com
6-7: Premiere DaySpa Conference, Orlando, FL 800-335-7469
www.premiereshows.com
13-14: ABCH 2010 Energizing Summit, Los Angeles, CA (310)
547-0814 www.haircolorist.com
26: Nail Networking Event of the Smokies, Gatlinburg, TN
(270)799-3637
JULY 2010
17-19: Face & Body Spa and Healthy Aging Conference, San Jose,
CA www.faceandbody.com
18: 20th Annual North American Hairstyling Awards (NAHA 20), Las
Vegas, NV www.probeauty.org/naha 1-800-468-2274
18-19: Empire and ARROJO present Masters of Beauty Skills Certification
Program, Manhattan, NY MastersOfBeauty@empire.edu
18-20: PBA Symposium “Consumer Culture”, Las Vegas, NV.
1-800-394-5436 www.probeauty.org/symposium
18-20: Cosmoprof North America, Las Vegas, NV 1-800-557-3356
www.cosmoprofamerica.com
18-20: PBA Beacon, Las Vegas, NV 800-468-2274x117 www.
probeauty.org/symposium/beacon
25-26: California Cosmetology Association 81st Annual Convention,
Manhatten Beach, CA www.the-cca-com 800-482-3288
AUGUST 2010
7-10: Bronner Bros. Mid Summer International Hair and Beauty
Show, Atlanta, GA, www.bronnerbros.com
22-23: Empire and ARROJO education present Masters of Beauty
Skills Certification Program, Philadelphia, PA MastersOfBeauty@
empire.edu
16-Mar.26: Westmore Academy of Cosmetic Arts presents Makeup
for High Fashion, Print & Photography, Burbank, CA 1-877-978-6673
16-May 7: Westmore Academy of Cosmetic Arts presents Makeup
for Motion Pictures & Television, Burbank, CA 1-877-978-6673
18: The Studio presents Wella Global Vision Cutting 2010, Woodland
Hills, CA 1-800-422-2336 thestudioeducation.com
20-21: Westmore Academy of Cosmetic Arts presents Retro Hair
Styling 1950’s & Fantasy Makeup, Burbank, CA 1-877-978-6673
21: Set-N-Me-Free Body Wrapping Seminar, Costa Mesa, CA
1-800-221-9727
21: Grace Albert Aesthetics presents Body & Female Brazilian Waxing,
Los Angeles, CA 1-888-688-BROW www.perfectbrow.com
21-22: The Doves present Cut & Color Connection, Santa Monica,
CA www.thedovesstudio.com
21-22: Malys presents Michael Cole’s Step Up! Fast Track to
Wealth, Long Beach, CA www.malys.com 1-800-446-2597
21-24: Strategies presents The Strategies Incubator at the Institute
of Esthetics & Cosmetology, San Francisco, CA 1-800-417-4848
X202 www.strategies.com
22: People in Beauty present Brazilian Keratin Treatment by Marcia,
Encino, CA 1-888-783-6910 andi@peopleinbeauty.com
22: Grace Albert Aesthetics presents Male Brazilian Waxing & Brow
Design, Los Angeles, CA 1-888-688-BROW www.perfectbrow.com
22: Smooth Skin Supply presents Waxing 101 Free Online Class
- (877)473-1032 www.smoothskinsupply.com
23: The Studio presents Wella Global Trend Color 2010, Woodland
Hills, CA 1-800-422-2336 www.thestudioeducation.com
27-28: Westmore Academy of Cosmetic Arts presents Retro Hair
Styling 1960’s, Burbank, CA 1-877-978-6673
28: Grace Albert Aesthetics presents Body & Female Brazilian Waxing,
San Diego, CA 1-888-688-BROW www.perfectbrow.com