october 2009 - Stylist and Salon Newspapers

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Balancing High Tech Skills with Personal Interaction Blue Highways Jerry Tyler The past is a place where collective experience is a powerful learning tool if we choose to apply its lessons learned. But the trick is to not let the past define our current reality. This is never more apparent than in the world of new technology. Understanding generational differences and how they apply to the use of new technology has given me a greater understanding of how to achieve success with these new and valuable tools and better reach my desired audience to our mutual benefit. As a ‘Baby Boomer” I grew up in a world where personal power and contact was the key to success. Interpersonal relationships were made and cemented by the ability to interact on a verbal and visual level. Business and personal relationships were sealed with a handshake or a hug. I can readily relate to kind words with a smile. But I have learned to grow in our current business and social climate where winning the world one handshake or business card at a time is no longer the only way to excel. Where I used to count my highest achievement after networking at an industry gathering by the height of the stack of newly acquired business cards, I now go beyond the physical address on the front of the card and go directly to their web address. This not only tells where they are, it tells me (through their web page) who and what they are. This gives broader depth and scope to develop a deeper relationship based on greater understanding. We used to work the room now we work the web. The challenge for our generation is to embrace the new technologies of the web, social and business networking sights to enhance our already established traditional skills both personal and business. One recent example of embracing the now came to me through my association with Esche and Alexander Public Relations. At a one-day seminar at a hair show three years ago, I was learning how to develop a comprehensive public relations package. With the focus definitely pointing to the web as a new major resource to expand and promote our brands, the presenter’s ability to connect with us defined their success that day. Fast forward to 2009 – so much has evolved with Esche and Alexander; while they Hair Extension still rely on their experience and personal one-on-one relationships, their current success is the potential thousands they are reaching through their blog at www.beautyPR.com. This is a great way of illustrating how with the enhancement to our already established skills of the new technologies such as blogging, we can reach a broader client base ...technology is here to enhance our craft of hands-on and personal touch skills, not to replace them. to unlimited new horizons. Another great example of expanding our current horizons through business networking came to me while attending The Cosmetology Educators Association (CEA) convention this summer. There I was made aware of the “Beauty School Network,” a business and resource networking site for beauty schools, students and educators. An example of using networking sites specific to the needs of a particular audience, in this case our future beauty industry professionals and the schools that serve them. With the advances in technologies of business and social networking come some challenges to those who were raised in the era of these technologies. On the flip side of those who are adept at the social personal skills, there are those that rely on texting and emailing rather than talking. While being tech savvy may come as second nature to them we need to coach their generations on the need to balance high tech skills with those of personal interaction. Since the beauty profession is a one-on-one business they may need to be skilled in the areas that to us come more naturally as part of our collective experience, personal interaction. The point to remember is technology is here to enhance our craft of hands-on and personal touch skills, not to replace them. To be truly abundant in today’s beauty business it will take the balance of utilizing today’s technologies as well as continuing to grow our personal and professional development skills. Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com Adrian The DreamWeaver Certification Courses October 11, 2009 - Dallas, TX October 25, 2009 - Dallas, TX Includes: In-Depth Hands-On Training, Practice Hair, Equipment and Manual Hair Shows October 25-26 , 2009 Texas Beauty Show Dallas Convention Center Dallas, TX Cost $300 Tickets Available Now! Call Today! 972-387-5677 www.HairExtension.com Special of the Month | OCTOBER 2009 | TEXAS STYLIST & SALON GHD Pink Styler Flat Iron $80.00 Hands-on Training with Adrian “The DreamWeaver”
Build Your Business Online Would you like to know about some easy, no-cost ways for salons to get more clients using effortless tools and tactics online? As you know, everywhere stylists and day spa owners look, there seems to be somebody giving them another reason to step up their tech know-how and get busy promoting themselves on the internet. But with mysterious terms like social networking, website development and blogosphere, it can be hard to figure out what it all means, let alone how to use it to promote their services. But with so many people trading information online these days, stylists may find that spreading the word about their services could be easier than ever—all they have to do is learn a few simple techniques anyone, even those without a website or a marketing budget, can implement. Below are three steps that are easy and free, so any salon or stylist can benefit by putting them to use. They don’t need to buy a book to figure out the internet or even become tech-literate. Just a few minutes online could help them discover these easy ways to attract new clients through the Web. Building a clientele has never been easier or cheaper. Step 1: Utilize online review websites. Most day spas and salons have loyal clients who rave about how much they love the services they receive from their stylists. Stylists who have a friendly relationship with these enthusiastic clients can kindly ask them to write a review of their experience on an online business-review website. More and more salons are finding they are getting new clients through reviews written on sites like Yelp.com or Citysearch.com. Sometimes stylists aren’t even aware there are reviews about their services on these sites, so to be up to speed about what others are saying about you, it’s important to check out online review sites. In addition to the two already listed, also be familiar with Reviewpage.com and Yellowpages.com. Step 2: Use an online scheduling tool. You will attract new clients and make booking appointments easier by doing so. A common time waster for stylists is appointment scheduling. Stylists can spend hours a week playing phone tag with clients. And often they are interrupted by a ringing telephone when they are busy. A free and easy solution to appointment-booking woes is an online scheduling tool. When salons use a web-based scheduling tool, it becomes easy for new and current clients to click a button and book their appointments online. These tools were made so that it is super easy for stylists to set up a calendar continued on page 14 Also feAturing texAs nAil expo And texAs spA World 555555555555555555555555555555555555555555555555555555 555555555555555555555555555555555555555555555555555555 555555555555555555555555555555555555555555555555555555 The Texas Beauty Show – the BIGGEST 555555555555555555555555555555555555555555555555555555 555555555555555555555555555555555555555555555555555555 independent Beauty Show in the South West! 555555555555555555555555555555555555555555555555555555 Why you should attend: 555555555555555555555555555555555555555555555555555555 Early bird tickets available 555555555555555555555555555555555555555555555555555555 555555555555555555555555555555555555555555555555555555 NOW —and SAVE $20. 555555555555555555555555555555555555555555555555555555 555555555555555555555555555555555555555555555555555555 Buy from distributors and EdUcATiON 23 classrooms with the latest information 555555555555555555555555555555555555555555555555555555 exhibitors and SAVE even NEW prOdUcTS & SErVicES 555555555555555555555555555555555555555555555555555555 555555555555555555555555555555555555555555555555555555 more—2 day ticket just $50!! from over 200 companies, many available www. in Texas for the FIRST time. 555555555555555555555555555555555555555555555555555555 555555555555555555555555555555555555555555555555555555 Student tickets just $35 555555555555555555555555555555555555555555555555555555 555555555555555555555555555555555555555555555555555555 Check out the website at 555555555555555555555555555555555555555555555555555555 texasbeautyshow.com for the latest information and sign 555555555555555555555555555555555555555555555555555555 GrEAT VAlUE 555555555555555555555555555555555555555555555555555555 up to get the exclusive monthly newsletter with all the latest 2 day tickets from just $50! 555555555555555555555555555555555555555555555555555555 news on classes, exhibitors, show specials and main stage 555555555555555555555555555555555555555555555555555555 55555555555555555555555555555555555555555555555555555 artists! Text the word BEAUTY to 70626 to get show updates sent GrOW YOUr BUSiNESS 555555555555555555555555555555555555555555555555555555 directly to your phone! 555555555555555555555555555555555555555555555555555555 October 25-26, 2009 Dallas Convention Center www.texasbeautyshow.com or email: info@texasbeautyshow.com BETH MINARDI “Career Changing Hair Color” L e c t u r e & D e m o n s t r at i o n Join Beth Minardi for an incredible three hour journey into the beauty and the importance of professional hair color education regardless of what brand you use. reserve spots are limited, so sign up NOW!! www.twitter.com/texasbeautyshow CHECK OUT THE CLASSES: CE Hours available TEXAS STYLIST & SALON | OCTOBER 2009 | 7
Page 2 and 3: In this issue... 4 6 14 Beauty Busi
Page 4: CELEBRATING OVER 37 YEARS OF SERVIC
Page 9 and 10: fine, straight hair because it is f
Page 11 and 12: 1-800-789-3211 www.salonsource.biz
Page 13 and 14: Makeup Artistry Brush Basics Esthet
Page 15 and 16: Top Ten Violations This tables refl
Page 17 and 18: Tech Talk — Choosing the Right Sa
Page 19 and 20: WHAT’S NEW IN THE MARKET 1. Perfe

october 2009 - Stylist and Salon Newspapers

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