october 2009 - Stylist and Salon Newspapers

CELEBRATING OVER 37 YEARS OF SERVICE WITH OUR SHOW DEALS!
October 25-26, 2009
Dallas Convention Center
LULA HYDRAULIC
STYLING CHAIR
2 FOR $600.00
CHEA
BACKWASH
2 FOR
$999.00
XTRA HOTT
DRYER & CHAIR
2 FOR $538.00
CHROME ARMS
STYLING CHAIR
2 FOR $400.00
COLLINS TOWER
STATION WITH
LEDGE AND RETAIL
DISPLAY
KO BARBER
CHAIR
2 FOR $950.00
Come see us at
Booth #1815
Advance tickets available. Call 866-522-0772.
COLLINS DELUXE
PORTABLE STATION
(vacuum
breakers
available)
YOUR CHOICE
$739.00 EACH
SHAMPOO BOWL
W/FIXTURE
2 FOR $198.00
CHRIS
STYLING CHAIR
3 FOR $500.00
PIBBS 4 JETTED
PEDI SPA
$1795.00
| OCTOBER 2009 | TEXAS STYLIST & SALON
972-385-8731
866-522-0772
SARAH WAITING CHAIR
2 FOR $140.00
MIAMI STORAGE
STATION
2 FOR $350.00
BLACK MARBLE
ANTI-FATIGUE MAT
4 FOR $220.00
4 OPERATOR “SILVER” PACKAGE #052009
4 - Hydraulic Styling Chairs 4 - Miami Stations
2 - Shampoo Bowls 2 - Shampoo Chairs
2 - Xtra Hott Dryers & Chairs 1 - Booster Seat FREE
$ 00
2195
SPA START UP
$375.00
DELUXE FACIAL BED
MAGNIFYING LAMP
(with casters)
FACIAL STEAMER
CART
WITH
5 HIGH
CAPACITY
TRAYS
$89.00
BOOSTER SEAT
2 FOR $40.00
MADE IN
ITALY
MISTY STEAMER
$575.00
PLUMB FREE
PEDI SPA SYSTEM
$1336.00
WITH THIS
COUPON ONLY
RECLINING
SHAMPOO CHAIR
2 FOR $150.00
15026 BELTWAY DR., ADDISON, TX 75001
Monday thru Friday 9:00 am - 5:00 pm
LAYAWAY and EZ FINANCING AVAILABLE! (w/approved credit)
FULL LINE OF SKINCARE EQUIPMENT AVAILABLE!
• Customized Cabinetry Construction
• Custom Equipment Packages Available
• Free Design and Layout Services
“Wholesale Prices Delivered Directly to Your Door!”
*Actual items may vary from pictured. Prices not applicable toward previous purchases.*
MELISSA
HAIR STEAMER
$149.00
Prices Good
Thru 11/30/09
VISIT OUR SHOWROOM FOR IN-STORE ONLY SPECIALS
CELEBRATING OVER 37 YEARS OF SERVICE WITH OUR SHOW DEALS!
Use the Web to Grow Your Business
Beauty
Business Buzz
Charlene Abretske
Using the web has leveled the playing
field for many small businesses allowing
them to reach their clients in ways they never
would have dreamed of a decade ago.
Not only is it necessary to know how to
navigate but essential to know how to use the
web to help in growing your business. Here
are a few pointers for anyone getting ready to
jump in with both feet.
Template Websites
Websites are now easier than ever to start
and most businesses don’t require a web
developer for what they would like to have.
There are several low cost template
websites which you can feasibly create in just
a few hours. Prices range from free to around
$50 a month depending on the features and
options you choose.
Website templates are extremely convenient
allowing you to make updates easily
without having to wait for a developer to do
so and it is usually free to update as often as
you wish.
The options available to you to customize
your website may be limited depending
on the provider. Remember the easier to
use sites generally offer fewer options for
customization.
Make sure to read the fine print about
who owns the content on your site. Many
times, in the end user license agreement you
will find clauses that may allow the company
hosting the site to advertise products or services
on your page. You may also find some
companies reserve the right to “own” your
content or alter it some way. Please stay clear
of sites that allow this and make sure you read
the fine print before you begin building.
Etiquette Rules for Social Media
Social media and online communities are
growing at a rapid rate; Twitter and Facebook
are emerging as two of the most popular. Yelp,
Kudzu, and Citysearch are online communities
based around user reviews and they too have
their own insider rules. There is etiquette
that should be observed and can be learned
by spending a little time getting to know the
community to better understand it.
• Facebook - Create a fan page for
your business; there are several tracking
mechanisms in the fan pages that allow you
to formulate a demographic of who is looking
at your page. The clients who use Facebook
want a more personal relationship with your
business and want to be associated with you.
The items users find valuable are information
about the stylists who work there, beauty tips
and special offers from your business. Do not
post excessively only about sales items if you
want to keep your fans, your clients want to
know they are valued for more than the size
of their wallets.
• Twitter - Think of Twitter as an
enormous reference library. Users go there
for information and entertainment in 140
characters or less and follow other users who
provide those for them. Your tweets (posts on
twitter) should be fun and informative. Limit
yourself on the sales talk in your tweets, your
followers will stay with you longer when they
are entertained or feel like they are getting the
“inside scoop” on the beauty world.
• User Review Sites – These sites allow
feedback from your customer and are invaluable
for you to know who has had a great experience
and who hasn’t. As a business owner
it is imperative you know how customers
view your salon or spa. One of the benefits
that come out of these sites is the growing
number of unsolicited referrals your business
can receive; the key word here is unsolicited.
Do not, under any circumstances, offer your
clients a reward to post on any type of consumer
ratings site. This is a behavior that will
enrage the members of these communities
who can bash you and your business in their
open forums.
• Avoid conflict - You may encounter
what internet users call a “troll.” Trolls are
people who spend a lot of time on these sites
and look to get you riled up by posting controversial
items about you or your business.
Do not “feed the troll” and by that I mean,
do not engage them. Ignore them, the more
clicks they get the more likely others are to
see it. If you ignore them, they will go away
and bother someone else.
Emarketing
Emarketing is a component to maximizing
your success by allowing your clients to
have easy access to the links of your website,
social networking and consumer sites. Emailing
out your links to your testimonials on
Yelp, your Facebook fan page or your website
is an invaluable way to keep your clients in
the loop about your business.
Cyberspace is a big world out there and
navigating may not always be easy, but the
rewards far outweigh the costs when you are
informed and prepared. Getting your salon
out there for all to see is a great way for you
to have fun, increase your client count and
have a fantastic relationship with your clients.
Charlene Abretske is a business advisor with Your Beauty Network and
supports salons and spas with growing their businesses through on
demand back office tools designed for beauty professionals. To take part in
this program please contact Your Beauty Network toll free (866)364-4926
or email info@iybn.com.
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