october 2009 - Stylist and Salon Newspapers

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In this issue... 4 6 14 Beauty Business Buzz . . . . . . . 4 Blue Highways . . . . . . . . . . . . . 6 Build Your Online Business . . . . . 7 Tool Terminology . . . . . . . . . . 8-9 Three Months of Marketing . . 10 Esthetic Endeavors . . . . . . . 13 Retail Matters . . . . . . . . . . . 14 Texas TDLR News. . . . . . . . . 15 Classifieds . . . . . . . . . . . 16-17 Salon Software Systems . . . . . . 17 Your Website is Your Best PR. . 18 Calendar . . . . . . . . . . . . . . 18 What’s New in the Market . . . 19 On the cover... Cover Photo Courtesy of JOICO Beauty Business Buzz Not only is it necessary to know how to navigate the web in today’s world but essential to know how to use the web to help in growing your business. Here are a few pointers for anyone getting ready to jump in with both feet. Blue Highways Jerry Tyler suggest understanding generational differences and how they apply to the use of new technology will give you a greater understanding of how to achieve success with these new and valuable tools and better reach your desired audience. Retail Matters The holiday purchasing season is soon to be in full swing. Get your salon team engaged in the selling process and watch the profits roll in. 2 | OCTOBER 2009 | TEXAS STYLIST & SALON The Internet — a Business Must 16 hour From the Editor Lisa Kind “Almost overnight, the internet’s gone from a technical wonder to a business must” — Bill Schrader Training Course Dallas, TX Class Includes: • Step-By-Step Instruction • Demos of Eyebrow, Eyeliner, and Lip Liner Procedures • Learn the Rotary Machine (Pen) • Needles • Hands on Procedures • Anesthesia • Eyebrow, Eyeliner, and Lip Liner Pigment • Theory • Professional Color Wheel • Certificate of Intradermal Technician 214.566.0485 patsy.charles@yahoo.com www.salon-de-la-rosa.com Patsy Charles, Permanent Make-up Esthetician Hotel InterContinental Dallas, Salon & Spa 15201 Dallas Pkwy - Addison, TX 75001 Ofrecemos clases en Español Eye lash extension training as well. And that includes the beauty business. Even the smallest of business owners now have a way of reaching customers they never would have been able to a decade ago. The point has come down to it is essential to know how to use the world wide web and grow your salon business. Charlene Abretske, on page 4, offers pointers for making your salon visible so all can see you. Utilizing the internet is a fun way to develop a fantastic relationship with your clients and increase your client count at the same time. Wait a moment…. do you have a website yet? Turn to page 18 for the first of a two-part series on creating a website. It’s no longer enough to simply be another beautiful online brochure and/or catalog. Your website becomes your client’s first experience with your salon and they make their first impression. It is a critical piece of the public relations and marketing mix today. Using today’s technology may give beauty professionals an upper hand in the success department. Jerry Tyler, page 6, suggests to feel truly blessed in today’s beauty business takes balancing the use of today’s technology as well as continuing to grow personal and professional development skills. In other words, building that one-on-one contact with your client is just as important as building your client email list. Finally, are you ready to get hi-tech at the front desk? The thought of computerizing jobs that have always been done personally can be overwhelming for some. On page 17, Tiffany Neumann tells what to look for in choosing the right salon-software system that will benefit your entire team. Are you confused by new hair tool terminology—is it ionic or nano? Which clipper motor works better for thick hair? Don’t know the difference between tourmaline and ceramic, or what is supposed to be the best for hair? On pages 8-9, Industry experts offer helpful tool technology definitions to assist stylists when determining what tools will work best for their client hair type. Columnist Judy Culp explores some makeup artistry brush basics. She suggests with so many brushes to select from you should evaluate what the brush is needed for and what type of skin it will be used on and what the desired effect will be. Turn to page 13 to read a complete rundown of brush structure, cost and bristle material. The internet provides beauty professionals with a great opportunity to build business. Online marketing, email blasts, blogging, surfing the web... these are all things that can be done to build a client list and develop relationships with clients. The key is to balance today’s hi-tech with the one-on-one personal relationships that are so important in the beauty industry. Happy balancing! Get the professional training you deserve for one of the FASTEST GROWING CAREERS Texas Stylist & Salon Volume 4, Number 3, Issue 39 October 2009 Published monthly by Holland Graphics, Inc. 1750 SW Skyline Blvd., Suite 24 Portland OR 97221 Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022 E-mail: editor@stylistnewspapers.com Web site: www.stylistnewspapers.com Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith Contributing Writers: Judy Culp, Jerry Tyler, Charlene Abretske, Neil Ducoff, Vicki Peters, Elizabeth Brown, Tiffany Neumann, Steve Sleeper, Bruce Rigney Texas Department of Licensing and Regulation Susan Stanford, Public Information Officer TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profession, its suppliers and students. CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made in writing in advance with the editor/ publisher. ALL MATERIAL COPYRIGHT 2009 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred. ADDITIONAL OR OUT-OF-STATE SUBSCRIP- TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL- LAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.
New Continuing Education Rules Complete all 6 hours for a guaranteed lowest price. State Approved. Our courses are approved by the Texas Department of Licensing and Regulation and will meet all of your continuing education requirements. Lowest Price Guaranteed. We don’t just say we are the lowest price; we shop our competitors to make sure we are. Speed. We notify the state within 24 hours that you have completed your continuing education. Unlike other providers, we never charge an additional fee to report your hours! Flexibility. Complete your hours by Internet and at your own pace. Secure Website. Your credit card information is safe with us. We are rated A+ by the National Better Business Bureau Online Reliability Program. No Testing. Simply read through the course. TDLR Provider #1201 Share your knowledge - and get paid for it. Elite Continuing Education is seeking an experienced cosmetology instructor to write freelance continuing education courses. Regular, contracted assignments are planned. Top dollar paid for professional work. E-mail a cover letter, resume and examples of writing and communication abilities to Candy@Elitecme.com. Short sample could be a summary of a continuing education course you’d like to see written or a description of a specific procedure you think could be part of a course. 1-866-653-2119
Page 4: CELEBRATING OVER 37 YEARS OF SERVIC
Page 7 and 8: Build Your Business Online Would yo
Page 9 and 10: fine, straight hair because it is f
Page 11 and 12: 1-800-789-3211 www.salonsource.biz
Page 13 and 14: Makeup Artistry Brush Basics Esthet
Page 15 and 16: Top Ten Violations This tables refl
Page 17 and 18: Tech Talk — Choosing the Right Sa
Page 19 and 20: WHAT’S NEW IN THE MARKET 1. Perfe

october 2009 - Stylist and Salon Newspapers

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