october 2009 - Stylist and Salon Newspapers

In this issue...
4
6
14
Beauty Business Buzz . . . . . . . 4
Blue Highways . . . . . . . . . . . . . 6
Build Your Online Business . . . . . 7
Tool Terminology . . . . . . . . . . 8-9
Three Months of Marketing . . 10
Esthetic Endeavors . . . . . . . 13
Retail Matters . . . . . . . . . . . 14
Texas TDLR News. . . . . . . . . 15
Classifieds . . . . . . . . . . . 16-17
Salon Software Systems . . . . . . 17
Your Website is Your Best PR. . 18
Calendar . . . . . . . . . . . . . . 18
What’s New in the Market . . . 19
On the cover...
Cover Photo
Courtesy of
JOICO
Beauty Business Buzz
Not only is it necessary to know
how to navigate the web in today’s
world but essential to know
how to use the web to help in
growing your business. Here are
a few pointers for anyone getting
ready to jump in with both feet.
Blue Highways
Jerry Tyler suggest understanding
generational differences and
how they apply to the use of
new technology will give you a
greater understanding of how to
achieve success with these new
and valuable tools and better
reach your desired audience.
Retail Matters
The holiday purchasing season
is soon to be in full swing. Get
your salon team engaged in the
selling process and watch the
profits roll in.
2 | OCTOBER 2009 | TEXAS STYLIST & SALON
The Internet — a Business Must
16 hour
From the Editor
Lisa Kind
“Almost overnight, the internet’s
gone from a technical wonder to
a business must” — Bill Schrader
Training Course
Dallas, TX
Class Includes:
• Step-By-Step Instruction
• Demos of Eyebrow, Eyeliner, and Lip Liner Procedures
• Learn the Rotary Machine (Pen)
• Needles • Hands on Procedures • Anesthesia
• Eyebrow, Eyeliner, and Lip Liner Pigment
• Theory • Professional Color Wheel
• Certificate of Intradermal Technician
214.566.0485
patsy.charles@yahoo.com
www.salon-de-la-rosa.com
Patsy Charles, Permanent Make-up Esthetician
Hotel InterContinental Dallas, Salon & Spa
15201 Dallas Pkwy - Addison, TX 75001
Ofrecemos clases en Español
Eye lash extension training as well.
And that includes the beauty business.
Even the smallest of business owners now
have a way of reaching customers they never
would have been able to a decade ago. The
point has come down to it is essential to
know how to use the world wide web and
grow your salon business.
Charlene Abretske, on page 4, offers
pointers for making your salon visible so all
can see you. Utilizing the internet is a fun
way to develop a fantastic relationship with
your clients and increase your client count at
the same time.
Wait a moment…. do you have a website
yet? Turn to page 18 for the first of a two-part
series on creating a website. It’s no longer
enough to simply be another beautiful online
brochure and/or catalog. Your website
becomes your client’s first experience with
your salon and they make their first impression.
It is a critical piece of the public relations
and marketing mix today.
Using today’s technology may give beauty
professionals an upper hand in the success
department. Jerry Tyler, page 6, suggests to
feel truly blessed in today’s beauty business
takes balancing the use of today’s technology
as well as continuing to grow personal
and professional development skills. In other
words, building that one-on-one contact with
your client is just as important as building
your client email list.
Finally, are you ready to get hi-tech at the
front desk? The thought of computerizing
jobs that have always been done personally
can be overwhelming for some. On page 17,
Tiffany Neumann tells what to look for in
choosing the right salon-software system that
will benefit your entire team.
Are you confused by new hair tool terminology—is
it ionic or nano? Which clipper
motor works better for thick hair? Don’t
know the difference between tourmaline and
ceramic, or what is supposed to be the best
for hair? On pages 8-9, Industry experts offer
helpful tool technology definitions to assist
stylists when determining what tools will
work best for their client hair type.
Columnist Judy Culp explores some
makeup artistry brush basics. She suggests
with so many brushes to select from you
should evaluate what the brush is needed
for and what type of skin it will be used on
and what the desired effect will be. Turn to
page 13 to read a complete rundown of brush
structure, cost and bristle material.
The internet provides beauty professionals
with a great opportunity to build business.
Online marketing, email blasts, blogging,
surfing the web... these are all things that can
be done to build a client list and develop relationships
with clients. The key is to balance
today’s hi-tech with the one-on-one personal
relationships that are so important in the
beauty industry. Happy balancing!
Get the professional
training you deserve for one of the
FASTEST GROWING CAREERS
Texas Stylist & Salon
Volume 4, Number 3, Issue 39
October 2009
Published monthly by
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Managing Editor
Lisa Kind
Production Manager Joel Holland
Advertising Director Marcy Avenson
Art Director
Erica Gibson
Classified Sales
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Charlene Abretske,
Neil Ducoff, Vicki Peters, Elizabeth Brown,
Tiffany Neumann, Steve Sleeper, Bruce Rigney
Texas Department of
Licensing and Regulation
Susan Stanford, Public Information Officer
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