october 2009 - Stylist and Salon Newspapers

WHAT’S NEW IN THE MARKET
1. Perfect Straightening for Any Type of Hair
Monroe Brush has taken the best performance elements of their most famed brushes and blended
them together in the latest innovation to control and straighten any type of hair with the Monroe
Bravado.
Utilizing Monroe’s hourglass shaped barrel for even control of the roots, the Monroe Bravado
creates perfect tension across the bristling area, providing perfect styling that mimics the shape of the
head. Perfect tension in the bristling area creates a perfectly straight finish in any type of hair.
The first cut boar bristles provides shine and closes the cuticle of the hair. Boar bristles mixed
with nylon and a thermal quill offer the extra hold needed for perfect straightening of any type of hair,
especially very curly hair.
The extra lightweight wood handle with foam for comfort alleviates the signs of Carpal Tunnel
Syndrome. For more information call 877-278-7401 or visit monroebrush.com
2. HBL — Innovative Brand for Health • Beauty • Life
More than just another beauty product, HBL encompasses mind, body and senses to create a completely
new experience of Health • Beauty • Life. The HBL line consists of 12 premium products that
offer cleansing, conditioning and styling solutions for every hair type.
All HBL products are pH balanced and stable to mimic the body’s natural balance and are specifically
formulated using the highest quality ingredients to offer healthier results for all hair types. Without
the use of harsh sulfates and free from parabens, MEA’s, DEA’s, TEA’s, most PEG’s, Hydrogenated
Oils, magnesium sulfate, Isopropyl Alcohol, Glycols, petroleum and sodium hydroxide, HBL is gentle
on hair and skin, while providing uncompromised performance.
HBL is the brainchild of Patrick Dockry, President of USP, and co-founder of ENJOY hair care.
For more information on HBL, please visit www.hblhaircare.com.
3. Get Organized in 2010
Melissa’s Salon Concepts introduces the ultimate dated salon organizer for acquiring a complete
week of records.
The attractively designed calendar / organizer compiles a complete set of records from appointments,
weekly-monthly-yearly scheduling, and income and expense recap sheets. The future appointment
scheduling, trade show schedules, and special date and calls section makes planning and organizing
easier with a special section for website and email registry.
Used and approved by nail techs, stylists, salon owners, skincare specialists, educators, manufacturer’s
representatives and beauty schools, the Melissa’s Salon Organizer provides the professional
approach to dated organizers.
For more information visit www.MelissaMSC.com or call 1-800-445-2020.
4. Multicultural Approach for Caring for Hair
Twisted Sista has a unique edge, spanning the diverse and eclectic mix of ethnic products. Whether
black or white, Asian or Hispanic, Twisted Sista’s multicultural approach for caring for hair is an appealing
concept that is establishing it as one of the most recognized cutting edge hair brands.
The success of the brand is due to staying true to its core proposition: illuminating frizz from both
curly and straight hair. The products are especially formulated to guard against the stresses and strains
of modern living featuring a UV filter, plant protein and antioxidants to fight damaging free radicals.
Other ingredients include shine enhancers and conditioning agents to protect hair from the elements
while improving condition and manageability.
Twisted Sista product line consists of De-Frizz Shampoo and Conditioner, Thirsty Hair Shampoo
and Conditioner, Curl Activator, 30 Second Curl Spray, Different Strokes Serum and Relaxing
Straightening Crème. For more information contact Stephen Durham at (949) 370-5081 or email
stephen@urbantherapylondon.com.
5. Powerful Compact Clipper Has Ceramic Blade
Andis Company’s new RAX clipper combines a powerful, maintenance free rotary motor with an
adjustable ceramic blade to deliver a consistent performance all day, every day. The clipper is compact
and comfortable to hold, with a sleek black housing made of no-slip, soft grip material, designed to
reduce hand fatigue.
Andis’ CeramicEdge Blades, patent pending, are equipped with a certified zirconium oxide ceramic
cutter. Using this new ceramic material for the upper blade keeps the blade up to 75% cooler than conventional
steel cutters. The patented design of the CeramicEdge blades incorporates break resistance, so
the blades are less likely to be damaged if dropped while they’re being changed.
Designed to last for years, the RAX clipper is maintenance free and requires no oil or greasing of
internal parts. To find a distributor, call 800-558-9441 or visit www.andis.com.
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Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
TEXAS STYLIST & SALON | OCTOBER 2009 | 19