october 2009 - Stylist and Salon Newspapers
october 2009 - Stylist and Salon Newspapers
october 2009 - Stylist and Salon Newspapers
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Tech Talk — Choosing the<br />
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By Tiffany Neumann<br />
The thought of computerized technology,<br />
advanced hardware systems <strong>and</strong> state-of-theart<br />
software may be overwhelming to some<br />
salon professionals.<br />
There are some things they don’t teach<br />
you at cosmetology school. This could be the<br />
reason so few salons are computerized today.<br />
The basic challenge may simply be the fear of<br />
the unknown.<br />
No matter what the case, it is important<br />
to realize that without technology, our salon<br />
<strong>and</strong> spa businesses will not be able to effectively<br />
compete in today’s economy which<br />
means they will not grow.<br />
Have no fear. It is time to introduce you<br />
into the specialized world of salon technology.<br />
Some salons <strong>and</strong> day spa owners may<br />
wonder how computer software technology<br />
will help them become more successful.<br />
The fact is computer technology can save a<br />
tremendous amount of time, while running<br />
more efficient business operations.<br />
Having a customized software system<br />
benefits everyone involved, from the owner<br />
to the receptionist – your entire team. Software<br />
features such as payroll, commission,<br />
hourly wages <strong>and</strong> tax deductions are designed<br />
to benefit you as owners <strong>and</strong> managers. The<br />
old days of manually punching numbers into<br />
a calculator is over. There is no need to redo<br />
or recheck inventory numbers or financial<br />
statements. These special features help owners<br />
with tax deductions while calculating<br />
the employee’s hourly wage <strong>and</strong> overtime<br />
payments. With salon software programs, the<br />
computer does all the calculations <strong>and</strong> will<br />
save time, plus have higher accuracy.<br />
“<strong>Salon</strong> employees also have special<br />
features to help them become more efficient<br />
during their work day, by using one of the<br />
most effective computerized systems,” noted<br />
Mark Jackson, president of <strong>Salon</strong> Iris software<br />
systems. “For example, when the telephone<br />
rings with an appointment; then it rings to<br />
cancel an appointment <strong>and</strong> then it rings again<br />
to reschedule or check for availability, the<br />
telephone doesn’t stop ringing. That could<br />
be a good thing, but with online appointment<br />
booking, your clients have the ability to conveniently<br />
schedule or change appointments<br />
on their own time, 24 hours a day, 7 days a<br />
week, which makes them happy.”<br />
Jackson goes on to mention how much<br />
valuable time this saves for your front desk<br />
staff. With wait list features, once an opening<br />
becomes available in your appointment<br />
book, the salon owner will quickly be notified<br />
of the clients who can fill these open<br />
spots. Thus, there are fewer chances for<br />
empty appointment books when you receive<br />
cancellations. With the proper computerized<br />
marketing tools, you can easily promote new<br />
services, new staff <strong>and</strong> appointment openings<br />
via the internet.<br />
Research <strong>and</strong> development for these<br />
computer programs vary by each software<br />
company. A key objective is to find a software<br />
company that focuses on the importance of<br />
supporting you with ongoing system updates,<br />
staff training <strong>and</strong> ongoing educational support.<br />
“The best situation is to find a software<br />
company that bases their updates on salon<br />
users’ requests,” Chris Jackson, co-owner<br />
of CMJ Designs said. “We follow our salon<br />
owner’s suggestions with feedback <strong>and</strong> leads<br />
from their daily needs. Our team carefully reviews<br />
each special request that we receive <strong>and</strong><br />
work together to gear the next versions of our<br />
software updates to fit these exact requests<br />
<strong>and</strong> special needs. We work to maintain a<br />
close relationship with our salon <strong>and</strong> spa<br />
owners as well as their staffs. Since all of our<br />
company employees are in-house, we are able<br />
to move quickly <strong>and</strong> efficiently.”<br />
Start-up <strong>and</strong> ongoing education is very<br />
important with today’s state-of-the-art<br />
salon <strong>and</strong> spa software systems. Without an<br />
extensive education program that consists of<br />
telephone support with webinars, email blasts<br />
<strong>and</strong> on-site visits, the full benefits of their<br />
program may not be understood. Many salon<br />
<strong>and</strong> spa software systems offer a beginning<br />
training <strong>and</strong> education program, yet for your<br />
benefit, look for one that has a continuous<br />
educational <strong>and</strong> technical support system. As<br />
new updates <strong>and</strong> features arise, more help<br />
<strong>and</strong> education will be needed.<br />
Many salon <strong>and</strong> spa software programs<br />
offer free trials. It is best to try a few different<br />
options. One salon computer system may<br />
work better for you than the other. Look for<br />
convenient introductory trial software that<br />
is available to you online or by a mailed CD.<br />
Also, a select few trials are the actual full version<br />
of the original product, only limiting the<br />
amount of clients that can be stored by you.<br />
Those trials are the most useful, because you<br />
will receive the full package.<br />
Today there are many software systems<br />
to choose from. Watch the advertisements in<br />
your trade magazines, visit with these software<br />
companies at spa trade shows <strong>and</strong> ask<br />
your associates for their recommendations.<br />
For more information, call 888-803-4747, email Sales@CMJDesigns.com or<br />
visit their website at www.<strong>Salon</strong>Iris.com.<br />
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!<br />
View this article <strong>and</strong> more at www.stylistnewspapers.com<br />
TEXAS STYLIST & SALON | OCTOBER <strong>2009</strong> | 17