october 2009 - Stylist and Salon Newspapers

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Goodbye Summer, Hello Retail Opportunity Retail Matters Steve Sleeper The dog days of summer have come to an end. As we watch the last remnants of summer from our salon windows, it’s easy to see the darkening sky as a metaphor for the turbulent economy. But instead of recoiling from the darkness, let’s rejoice in the opportunity just around the corner – the holiday purchasing season is soon to be in full swing. For those of us who have felt the pinch of 2009’s under-performing economy, now is the time to – take a deep breath – reflect, assess, plan and take action – and…exhale. REFLECT – What financial goals have you set for your business in 2009? Have you met them? How can you modify your business plan to finish the year strong? ASSESS – How many products do you have sitting on the shelf collecting dust from one month ago? Two months ago? The Mikal Has The Business Building Software Of Your Dreams. beginning of the year? Is your salon team making product recommendations to each and every client? Do they have the product knowledge to make the sale? What can you do to make recommending second nature? PLAN – How can you capitalize on the spirit of the gift-giving season? Where does your product line fit into the market? How can you capture the attention of savvy holiday shoppers? TAKE ACTION – The first step to creating any action plan is research. Today’s beauty professionals understand the world of beauty retailing is a vast landscape full of twists and turns, dead ends, and road blocks (for us beauty professionals, those road blocks take the shape of a multitude of mass retailers luring the attention of strapped consumers with shiny product displays and promises of deep discounts.) But we aren’t giving up that easy. The beauty industry recently got a boost for retail morale this past July when the Professional Beauty Association (PBA) released its consumer research report, the Business of Beauty: Maximize Your Profitability. This holiday season is the perfect time to start utilizing some of its findings to create your action plan. Business of Beauty looks at beauty retailing from a number of different perspectives – from stylists and consumers to the industry’s major competition. Perhaps the most surprising information coming from the report for this holiday season – the optimal time to start rethinking your retail strategy to capture the attention of the droves of consumers who will soon be hitting the salons to prepare for holiday parties – is that 71 percent of salon clients weren’t given a product recommendation on their last visit. Further, a staggering 83 percent of customers never or rarely buy products from salons but 44 percent say they would purchase products if a recommendation was given – what a missed opportunity. While the report outlines “Eight Steps to Retail Success,” created from a multitude of interviews with some of the industry’s highest-earning best-practice salons, salon owners and managers searching for new strategies to enhance retail for this holiday season may want to focus on three of the eight steps: Recommending, Creative Promotions and Education and Training. Get your salon team engaged in the selling process by holding interactive training sessions on your latest and greatest products. Not only will it arm them with selling points on the products you carry, it will help boost team morale and strengthen your in-house camaraderie. Then, use those holiday gift packs and promotions to your advantage by encouraging stylists to not only make product recommendations, but also to make GIFT recommendations. Don’t stand back and watch while consumers stock up on products from mass retailers. Be part of the movement toward increasing consumer awareness of the advantages of buying products from the professionals they know and trust. To learn more about the Business of Beauty: Maximize Your Profitability report, visit www. probeauty.org/research. 83 percent of customers never or rarely buy products from salons but 44 percent say they would purchase products if a recommendation was given. Steve Sleeper is the Executive Director of the Professional Beauty Association (PBA), which is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. For information, visit www.probeauty.org or call 1-800-468-2274. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com You can increase your business by 10%. Cut your carrying costs by 20%. Motivate your staff with our Goal Setting System. Keep 87% of the clients when staff leaves. Create an automatic referral program. Reduce you paperwork stress level. In just 5 minutes we’ll tell you how our system will improve you business. Call 800-448-5420. We’ll convert your information, come on-site and train your staff, and give you terrific support - all for a monthly price that will make you smile! Our first salon install in 1982 is still our client. Check out our Management Ideas at www.mikal.com. Call for a FREE CD 800-448-5420 Build Your Business Online... continued from page 7 online, clients can see their availability and book an appointment right then and there. No phone tag, no missed bookings. After each client books online, salons can have the bookings sent to them in an e-mail or put them on their websites, if they have one. Plus there are e-mail alerts to remind clients of upcoming appointments. Some of the best tools are free, so there’s no risk in trying them out. You can find one such service at Genbook.com. Step 3: Talk About Yourself. There are hundreds of websites specializing in topics of new styles, treatments, and salon business practices; many clients and stylists visit them frequently. Whether it is an advice page or a forum discussion, there are many places where you can leave comments and join in a discussion. Use the space at the end of an article or blog to make a response that is relevant to the topic and reference your salon. A few good sites for this purpose are About.com, Yahoo. com and Answers.com. It can be that simple. Even if your salon tries just one or two of these techniques, you can find your businesses attracting more attention than ever before. And with each of these techniques being free and not requiring even a website, there’s every reason to give it a try. 14 | OCTOBER 2009 | TEXAS STYLIST & SALON
Top Ten Violations This tables reflect the most common violations our inspectors find in shops and salons. TDLR is publishing this list to enable you to review how you can prepare for inspections and keep your shop or salon safe, clean, and operating within the rules. If you have a question concerning the Laws and Rules please contact us at 1-800-803- 9202 or email CS.Barbers@license.state.tx.us or CS.Cosmetologists@license.state.tx.us. COSMETOLOGY — SEPTEMBER 2009 BARBERING — SEPTEMBER 2009 Sanitation Rules are Good for Everyone As a licensed barber or cosmetologist you are aware of the importance of the cleanliness of the tools, brushes and shears you use on a daily basis; as a student you received hours and hours of sanitation instruction in school. Texas cosmetologists are required to take two hours of sanitation continuing education when they renew their license every year and Texas barbers are reminded of the sanitation requirements every time they review their Barbering Rules or have their shop inspection by Texas Department of Licensing and Regulation (TDLR) inspectors. Rules for keeping the tools of your trade clean are as easy as 1, 2, 3, 4. 1. Multi-use implements and equipment must be cleaned and disinfected before you use them on a client. 2. TDLR approved disinfectants must be prepared fresh daily or even more often if the solution becomes diluted or dirty during the day. 3. Metal implements must be sterilized by FDA listed autoclave or a dry heat or ultraviolet sterilizer. 4. Clean and disinfected tools and materials should be stored in a clean, dry, debris-free location. Don’t place dirty tools, hair/nail clippings or non-grooming items with the clean Barber — Shear Numbers Barbers.........................................13,021 Barber manicurists............................392 Barber technicians..............................19 Barber hair braiding specialist............78 Barber hair weaving specialist..............1 Barber shops..................................5,018 Mobile barber shop..............................1 Barber manicure shops.....................115 Barber hair braiding shops...................3 Barber hair weaving shops...................3 and disinfected implements. “Five of the top ten cosmetology violations and three of the top ten barbering violations concern sanitation issues” states Elizabeth Perez, TDLR Cosmetology Program Manager. “Keeping tools, brushes, clippers and scissors clean, disinfected and stored properly protects you and your clients from disease or infection. And, it’s a Health and Safety rule.” “Multi-use implements can be cleaned, disinfected and reused but single-use tools should be thrown away after use on a client. Items like tissues, cotton balls, gauze, orangewood sticks and some buffer blocks are intended for one-time use and should be disposed of properly after using it,” continues Perez. Cleanliness, according to John Wesleyan 18 th century clergyman, is a highly regarded virtue but for Texas barbers and cosmetologists it is a Texas Rule. If you have a question concerning a sanitation rule, or any industry related question, the Department encourages you to call TDLR’s customer service at 1-800-803-9202 or send your question in an email at CS.Barbers@license.state.tx.us or CS.Cosmetologists@license.state.tx.us. Together we can eliminate sanitation violations from the top ten violation list! Dual shop/salon..............................662* Barber instructors.............................151 Students.........................................2,062 Schools................................................38 Class A Barber booth rentals.........3,888 Barber manicure booth rentals..........73 Barber technician booth rental............1 Barber hair braiding booth rentals.......5 Barber hair weaving booth rentals.......1 1. NO LAWS AND RULES BOOK – 16 Texas Admin. Code Ch. 83.71(a) Each establishment must have a copy of the current laws and rules book. Order online at: http://www.license.state.tx.us/cosmet/cosmetforms.htm 2. ESTABLISHMENT NOT CLEAN OR IN GOOD RE- PAIR – 16 Texas Admn Code Ch. 83.114(a) Salons must be kept clean and in good repair. 3. NO BOOTH RENTAL LICENSE – Texas Occupations Code Ch 1602.306 (a) Apply for a Booth Rental License. Applications and requirements online at http://www. license.state.tx.us/cosmet/cosmetforms.htm 4. SALON EMPLOYING AN UNLICENSED INDI- VIDUAL – Texas Occupations Code Ch. 1602.403(c) A person holding a beauty shop license may not employ a person as an operator unless the person holds a license 5. FAILURE TO KEEP A RECORD OF THE DATE AND TIME OF EACH DAILY OR BI-WEEKLY WHIRLPOOL FOOTSPA CLEANING-16 Texas Admin. Code 83.108 (e) Forms available online at: http://www.license.state. tx.us/ cosmet/cosmetforms.htm 6. NO PHOTOGRAPH ON LICENSE- 16 Texas Admin. Code Ch. 83.70(f) A current photograph of the licensee, approximately 1 ½ by 1 ½ inches must be attached to the font of the license, certificate or permit. 7. CLEAN AND DISINFECTED ITEMS STORED IM- PROPERLY- 1 Texas Admin Code Ch.83.102(f) All clean and disinfected implements should be stored in a clean, dry, debris-free environment when not in use. 8. UNSANITARY SHAMPOO BOWLS AND STRAIN- ER – 16 Texas Admin. Code Ch. 83.102 (g) Clean and disinfect shampoo bowls and strainer before use on each client. 9. UNLICENSED INDIVIDUAL LICENSE– Texas Occupations Code Ch. 1602.251 (a) If eligible, apply for a license. Licensing forms and requirements can also be found at: http://www.license.state.tx.us/cosmet/ cosmetforms.htm 10. DIRTY WAX POTS – Texas Admin. Code Ch. 83.105(d) Wax pots must be cleaned and disinfected in accordance with manufacturer’s recommendations. No applicators shall be left standing in the wax at any time. Cosmetology — Shear Numbers Operators...................................106,070 Manicurists..................................32,452 Facial specialists...........................13,317 Hair Weavers.....................................184 Hair Braiders....................................713 Shampoo specialists..........................152 Wig specialists.....................................19 Shampoo apprentices..................11,694 Operator instructors......................4,066 Manicure instructors..........................44 Facial instructors.................................89 1. FAILURE TO DISPLAY LICENSE/NO PHOTO ON LICENSE – Texas Occupations Code Ch. 1601.451. Display license with photograph attached in a conspicuous place adjacent to or near the work chair. 2. POSTINGS – Texas Occupations Code Ch. 1601.451, 1601.452 & 16 Texas Admin. Code Ch. 82.71 (k) — No complaint sign. Photograph not attached to license. No Barber Health & Safety Rules. Inspection reports not posted in public view. 3. NO OR CONTAMINATED WET SANITIZER – 16 Texas Admin. Code Ch. 82.102(a)(3). Disinfection solution prepared fresh daily or more often if solution becomes diluted or soiled. 4. UNLICENSED INDIVIDUAL – Texas Occupations Code Ch. 1601. 251 (a) If eligible, apply for a license. Contact customer service at: CSBarbers@license.state.tx.us. Licensing forms and requirements can also be found at: http://license. state.tx.us/barbers/barberforms.htm 5. Employing Expired or Unlicensed Individual – 16 Texas Admin. Code Ch. 82.71(a). The owner or manager of a barbershop shall insure that all persons who work in a barbershop are properly licensed at all times. 6. Unlicensed Shop – Texas Occupations Code Ch. 1601.301(a) Apply for a Shop Permit. Renew if still eligible. Keep address current with TDLR; renewals are mailed to the last address on file. Renew online at: www.license.state.tx.us/barbers/barberforms.htm. 7. NO BOOTH RENTAL LICENSE – 16 Texas Admin. Code Ch. 82.22 (a) & (d) Apply for Booth Rental license. Application online at: www. license.state.tx.us/barbers/barberforms.htm 8. DIRTY AND CLEAN IMPLEMENTS STORED TOGETHER– 16 Texas Admin. Code Ch. 82.102(f). Dirty implements should be stored separate from the clean implements 9. FAILURE TO DISINFECT ELECTRIC CLIPPERS – 16 Texas Admin. Code Ch 82.102(e). Electrical equipment must be wiped clean and disinfected prior to each use on a client. 10. INDIVIDUAL PRACTICING IN AN UNLI- CENSED FACILITY – Texas Occupations Code Ch. 1601.453. A person licensed by the Department may practice barbering only at a location for which the Department has issued a barbershop, specialty shop, or barber school permit. Wig instructors......................................3 Students.......................................21,291 Schools..............................................389 Salons...........................................20,628 Manicure salons.............................1,256 Facial salons......................................580 Facial/manicure salons...................3,850 Hair braiding/weaving salons...........146 Wig salons...........................................37 Dual shop/salon..............................662* Independent contractors.............41,445 TEXAS STYLIST & SALON | OCTOBER 2009 | 15
Page 2 and 3: In this issue... 4 6 14 Beauty Busi
Page 4: CELEBRATING OVER 37 YEARS OF SERVIC
Page 7 and 8: Build Your Business Online Would yo
Page 9 and 10: fine, straight hair because it is f
Page 11 and 12: 1-800-789-3211 www.salonsource.biz
Page 13: Makeup Artistry Brush Basics Esthet
Page 17 and 18: Tech Talk — Choosing the Right Sa
Page 19 and 20: WHAT’S NEW IN THE MARKET 1. Perfe

october 2009 - Stylist and Salon Newspapers

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